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Squeeze pages 應該如何翻譯 ?

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發表於 2013-5-17 22:35:33 | 顯示全部樓層 |閱讀模式
high converting Squeeze pages
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這裡的 Squeeze pages
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  O3 W: T) r8 r: q$ ]% R顧客頁 流量頁 淺在顧客頁 看的人7 t7 J% w8 \6 ]% ]/ B, S9 r& b
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專業中文術語叫什麼? 1 p1 T! h- [' f2 F

' p9 {, ~( e; |& H* \補充內容 (2013-5-17 22:41):
7 t5 n& ^$ p5 CHow to utilize free tools to produce high converting Squeeze pages% \2 |/ n4 ?2 ~9 Z7 h& C. ]

( `( A! W- _# v0 H. d4 K補充內容 (2013-5-17 23:16):' e/ y" Q; L& H
答案從4樓看
發表於 2013-5-17 22:40:49 | 顯示全部樓層
英文思維和中文思維不同造成的困惑
% H. z5 I6 c; i, A% t1 gSqueeze pages英文直譯是壓縮頁面,中文的意思大概是包含郵件採集的landing page1 M2 X5 ~! K" ]% Z7 B
希望對你有所幫助
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 樓主| 發表於 2013-5-17 22:43:34 | 顯示全部樓層
我又知道答案,有wikipedia, 哈哈哈哈哈,我是天才
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 樓主| 發表於 2013-5-17 22:45:46 | 顯示全部樓層
A squeeze page is a landing page created to solicit opt-in email addresses from prospective subscribers.
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 樓主| 發表於 2013-5-17 22:49:42 | 顯示全部樓層
In the field of direct marketing, the subscriber list is considered the most important part of a mailing campaign. Marketers devote a great deal of time and money to collecting a "list" of highly targeted subscribers as a result. Common methods for gathering a mail list include business reply mail, telemarketing, list rentals, and co-registration agreements.; l) C, s6 M# t5 c. q5 m

+ P' U# B: g  `7 n/ I5 N4 ~Email lists serve the same purpose in the digital world. A highly-targeted list of email subscribers allows the owner to market his product and service with a fairly high probability of success. With the proliferation of spam, however, consumers are very careful about giving out their email addresses. To ease consumer concerns experienced online, businesses create "Squeeze Pages" that detail the businesses' privacy standards and what the subscriber will receive.
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 樓主| 發表於 2013-5-17 22:52:34 | 顯示全部樓層
A squeeze page is a single web page with the sole purpose of capturing information for follow-up marketing; that means NO exit hyperlinks. Quality squeeze pages use success stories that the prospect would relate to when making a buying decision. They also use things like color psychology, catchy sales copy and keyword rich text placed with SEO (search engine optimization) in mind.[2] Some advanced marketers even use audio and video on their squeeze page.
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Internet marketers borrow copywriting techniques from offline direct response marketing. This includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. Aggressive marketers will present visitors with multiple incentives in exchange for their contact information./ ^  K- d" \: g" {, @+ y
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As a general rule, Internet marketers try to keep the content on their squeeze pages to a minimum. The goal of the page is to obtain the visitor's email address; additional information could distract the user or cause them to "click away" to a different website. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors' attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products.
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! e- H1 P0 F' U' ?5 mSqueeze pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using squeeze pages.[3]
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New technology has also led to adding voice or video to squeeze pages in an effort to capture the visitor's attention.
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 樓主| 發表於 2013-5-17 22:56:11 | 顯示全部樓層
In 2011, on two occasions (Google "Panda" and "Farmer" in February and June), the major search engines adjusted their algorithms to more accurately rank and sometimes exclude squeeze pages that are considered to be "spam" due to their lack of content. In addition, some marketers have seen their pay-per-click campaigns being penalized by restrictions that prevent "affiliates" from purchasing pay-per-click advertising to build opt-in lists for future sales. In response, marketers have begun to increase the amount of content included on Squeeze pages to ensure that their page maintains its search result rankings.
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! h1 ]5 s$ `2 k. M; }; ?* @A few ways to increase content on a squeeze page is to add a blog at the bottom of the page. Or one squeeze page design that is growing in popularity is a combination of a linear sales page and a squeeze page. This design keeps the squeeze page basics such as optin form, bullet points, and video, at the top of the page. At the bottom of the page you'll find more content and product information.
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發表於 2013-5-17 23:05:47 | 顯示全部樓層
好多英文。lz自己學習一下下吧
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發表於 2013-5-18 00:24:28 | 顯示全部樓層
好多英文,基本清楚了
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發表於 2013-5-18 14:24:33 | 顯示全部樓層
擠出頁,簡單點說就是email收集頁
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