國外牛人解讀影響排名最重要的因素以及對新人的建議

    國外牛人分析排名最重要的因素，就像月光所說，要想方設法把客戶的motivation變成action，在這方面有很多可以做的。
+ o* T6 Y* G+ x( v: S' T2 P5 y    文章摘錄如下：
    We often get so caught up in the minutiae of the algorithm that we forget all this effort serves a single purpose:

Satisfy the user.
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This isn't a touchy-feely post that says "Make great content and visitors will come" or "Delight your customers and magic will happen."

9 a" S  W$ ~  v* ^' w5 v8 SIt's not magic. Satisfaction is an actual ranking factor.
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Unlike other ranking factors, this one is hard to measure because it's based almost entirely on search engines' own internal data — something they don't share. We do know search engines both measure and reward satisfaction in very significant ways. In fact, I highly suspect satisfaction is one of Google's most important metrics used to judge the performance of its own search results.

" M; H4 J3 P9 W0 mIt's easy to tweak a keyword. It's much harder to stop visitors from clicking the back button on your website when they don't find what they were looking for. Satisfaction is very difficult to game; perhaps that's why search engines place so much emphasis on it.

/ q$ i' F9 Q  @+ ]8 mHow Google measures and predicts satisfaction
4 ^! J% A/ \3 h8 R# Z/ {4 AUser behavior in search results：If people type something and then go and change their query, you could tell they aren』t happy," he says , "If they go to the next page of results, it』s a sign they』re not happy."
Search quality raters:In 2012, Google released an abbreviated copy of its Search Quality Rating Guidelines to the public. A version of this document is used by Google's small army of Search Quality Raters to evaluate search results.
Panda:Panda gives Google the ability to predict user satisfaction — modeled on actual human surveys — and apply it to every site in its index.
- b2 \  S6 ^$ Q4 h- ^" d6 c0 h  zWhat can we do?If search engines measure user satisfaction and employ it as a ranking factor, our goals as search marketers are to:
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• Create highly satisfying experiences so that users don』t return to search results to pick another URL.
• Build sites that meet Panda』s expectation of high quality.
• Surprise and delight our visitors so that they seek us out again and again.
  

一看到標題的「國外牛人」 我就點進來了
呵呵~~
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happyduck 發表於 2013-7-13 11:37
+ j' Y8 ?" U5 l* w3 Q- n: o一看到標題的「國外牛人」 我就點進來了
呵呵~~

" _  [0 D& Q, [1 t( _2 [ 好文大家看嘛~~~~~~

一看 對新人的建議，我就滾進來了……

硬著頭皮把這些英文看完了。
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英文看著還是費勁，本來就不是很理解。。。。。