本文摘自How To Start An Internet Business一書,對建站過程提出了自己的建議,新手可以看看
! D/ M) x3 x- U" w! [, f) I Attention:
O, X- O* f6 ^( T1 o1 F: G: h! @8 L This is by no means a complete list, nor is it mandatory to go through every step. This is
' i4 S! l) u+ w) R' Fsimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.+ e6 U; f& b6 K+ o2 s9 ~
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Select and purchase the most appropriate domain 5 F2 _8 ?4 R- y+ m- i5 c6 O" F
name(s).
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2.
5 k5 z) `, {$ r- v1 NSelect and purchase the most appropriate website hosting
B+ e4 i9 c7 F4 N# P( Ipackage for your site.
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3 N m# p9 H( ]5 J! HBuild the website(s).
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4. 2 `8 m% S+ l! ]& m( w$ R- l2 c F
Develop a clear differentiation strategy (pick a niche) 7 F# _( ` Q2 H6 H+ h6 b
that positions you in the marketplace as unique and an * {4 W) o( }/ G9 t6 R. K% j, m
expert in your field.
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Write benefits-laden, customer-focused, sales copy to
7 A7 b5 P5 v; D% t0 I" |1 Z0 Mmatch the strategy in step four.
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Implement a payment processing system to accept online 1 Z" c, S% a5 j0 T
and offline purchases if required. 8 n% a/ C6 v1 D+ }- X( X
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Create 「free」 content to offer your target audience that
, z8 f1 i2 j' t8 k0 ^soft-sells your expertise, establishes your credibility and " O1 B7 J) ?7 z$ t
builds your contact list.
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Set up autoresponder series to distribute your free ' J2 B" m6 S' r$ T% n$ T
content and capture email addresses to build a list of . |) ~, Z2 Q9 d1 t$ t
prospects. * `- i+ {4 u: g
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; T$ H7 Z, K3 H( P* e2 T9 b; T/ ?Implement Pay-Per-Click search engine advertising 5 R* n& l4 P0 u' e+ W
campaign(s) to bring in traffic.
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Optimize your web pages for search engines so in a few
9 {4 w3 `# q3 bmonths your site starts to enjoy free traffic from Google,
# G: B# @6 {' n8 n. \) Y7 ]Yahoo! and MSN Search. ' I8 d1 S+ s2 c \8 x
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# {2 c- k" Z5 t1 Y1 xProactively work on search engine optimization including ' e; C/ O# }5 m0 J" {- O2 T& @
building backlinks, adding new content and networking
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Tweak all the above so that conversions (new customers)
: S. H2 [ I2 \0 c: zincrease and consequently profits increase. 0 U% t9 I8 d C; a- J) Y! S
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