本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看7 z. `8 Y7 m8 F
Attention:
+ L( n+ s* U5 f% h: G4 h! K8 |1 |9 b This is by no means a complete list, nor is it mandatory to go through every step. This is % d5 V3 {; E) A' z3 e
simply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up., W& v1 |/ g q' W7 [! m2 x
1.
% @$ X2 p0 U5 TSelect and purchase the most appropriate domain
% n( D% K# Q3 m: K( vname(s). 5 c* K* ^: `4 s' p. W2 a; q7 [9 I
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# Y- \& n6 u6 e$ JSelect and purchase the most appropriate website hosting , N, B' B+ l* {$ c1 {! C" k( S$ W
package for your site.
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3 \, |# F. Z; T3 yBuild the website(s). : g7 ]# h! w6 [: `: }1 a/ @
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4. 8 f' X( p L8 Z4 h4 g8 q
Develop a clear differentiation strategy (pick a niche) 9 N3 g) U1 R$ ^! y' f3 u, Z
that positions you in the marketplace as unique and an
& y; {5 O" l! bexpert in your field.
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5.
( h3 _- d; G) Y& P% UWrite benefits-laden, customer-focused, sales copy to
/ ?/ l: k% v9 cmatch the strategy in step four.
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Implement a payment processing system to accept online
0 |& Z3 j- _: D% q9 [and offline purchases if required. ; O A4 k' q) o2 ]0 v# `8 ` N9 R
7.
4 G5 Z' L! O" \! z7 [( e, H: b6 yCreate 「free」 content to offer your target audience that
* V( P; {& [ G: Vsoft-sells your expertise, establishes your credibility and # O7 x" _3 Y9 u5 k$ M
builds your contact list.
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8.
6 x4 b5 x/ r9 `. b, OSet up autoresponder series to distribute your free 6 z( N$ C5 g6 [7 q1 F
content and capture email addresses to build a list of & _# N1 u y+ x# z s+ {7 }4 v% Z
prospects.
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Implement Pay-Per-Click search engine advertising + ~. l+ V! S }
campaign(s) to bring in traffic.
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Optimize your web pages for search engines so in a few 9 D2 o' m# J3 Z
months your site starts to enjoy free traffic from Google,
/ a7 k) p# E) Z* v' r: ~3 c7 \Yahoo! and MSN Search. 4 D7 F& u- h( b; e9 A5 g7 [. D, _
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Proactively work on search engine optimization including * ~" Q8 y2 f7 [2 K
building backlinks, adding new content and networking
6 p! L @! b% d0 Monline. ( ?2 K6 Y; }1 R% H6 m9 m
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3 x( A _- W* h7 m( @" iTweak all the above so that conversions (new customers)
! l4 M# J; X/ L. B- ]" Aincrease and consequently profits increase. + O, i- {8 s9 m6 V) o4 X( \
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發表於 2013-7-14 09:03:10
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