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3 t0 v2 z; x/ M5 N& kTable of Contents 4 h4 t3 V/ ]9 s( A7 Q1 _5 K3 S
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COPYRIGHT NOTICE ................................................................................................................................ 1 + [. C7 Z+ D9 [' v3 \
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LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3 3 n; e8 d1 ]9 J5 B. W
! [) V! M- s' W9 X ACKNOWLEDGEMENTS ............................................................................................................................ 5
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; g. D0 g' {2 Q TABLE OF CONTENTS .............................................................................................................................. 6 ) Z* ^5 @- Z9 _' A* M, h J5 p
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HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11 3 v! i. O R, |' c
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INTRODUCTION TO AFFILIATE MARKETING ..................................................... 13
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17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14
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WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16 & z- j' v4 O; N, x/ t4 U6 r
4 t& ?* C8 K! \: w COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17
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OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21 + k+ k% y3 f/ v! E1 E% k4 h) k
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GETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23
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GOOGLE ACCOUNT ................................................................................................................................ 23
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4 k0 k( s0 B* T PAYPAL ACCOUNT ................................................................................................................................. 24
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COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 7 W" j- A% [. U9 P& t, J
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FILE TRANSFER SOFTWARE ................................................................................................................. 25
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, w4 B) C% p4 J LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25
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SETUP EMAIL FILTERS .......................................................................................................................... 27 : ~3 z& Z, W1 H. f( Z
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USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28
# t. W- _4 ^1 W- xHOW TO FIND A PROFITABLE NICHE ..................................................................... 33
% i7 F' I a) a: e2 G/ B 1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33 . B2 g4 O) w. ?" h2 I3 D; m4 }
KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35
! s0 h" H2 _% F/ w( [7 H BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37
1 \1 n: T4 k1 o7 R HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39
! ~6 k1 L' Q2 O7 p+ j. |2 U PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43 ! O3 [7 l3 H) s% h) d( S
PLAN & BUILD YOUR SITE ............................................................................................ 52 * z" l9 t3 r3 e! N/ A4 k( w% Z J
6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52
, v1 w) l G4 c3 c2 U+ d 3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54
. |; { v) ]& ~, c) g( N HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58 3 a; ]' i4 w! L' v+ S9 ]
6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59
1 z# y. l7 }/ }4 m8 r* N$ |3 K TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60
( @/ g- G) U5 m! W9 \ HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60 " s" B& p- U: R% v. u* x. x; X) ~
TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64
# l; y3 E" U8 c+ Z2 K# ~. S GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66
5 }1 k1 B0 J! ] WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67 ( M" @4 A% f! I& f7 P2 U% b3 U
HOW TO SET FILE PERMISSIONS ........................................................................................................ 73
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CONTENT REALLY IS KING ........................................................................................... 79 - D: N7 U2 c& K* l; R. Z
6 WAYS TO BUILD CONTENT ............................................................................................................... 80 7 _$ F' s3 Z+ b) c
5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87 ! N8 w! T, m9 P
ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94 : W& ~ b$ k' \: [
CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
/ {& f$ W, c) S. w2 e! R 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114 & V8 N' Z9 x3 r) M
MONETIZE YOUR SITE ................................................................................................... 119 7 j5 @. q, A! H& i" d- b
JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119 ( w5 T5 g2 o5 V6 |. \: g# D
JOIN AFFILIATE NETWORKS ............................................................................................................... 128 ! H. Q8 I; {$ ^: x8 C- i
『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130 / ?, z! y' ~4 J# {8 b( X W3 O, o
INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140
5 G* D! S4 M* Y' R" I; p0 g2 ~ 20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141 B% {. k" ?# h C9 y" ?6 P
OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157 8 F9 u" z# i/ B# ?! ? }$ L+ \
9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171 7 Y( W9 g+ b5 h
31 WAYS TO MARKET YOUR SITE ........................................................................... 183 . s1 Q4 M+ ]2 u' i1 @
1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183
9 X. Z J! m. L, w 2. ARTICLE DISTRIBUTION ................................................................................................................ 184
- T# j4 h& y( H5 ~ g$ ~& g 3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185 . Y$ S8 `! a1 c V {* A4 B
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4. EMAIL MARKETING ......................................................................................................................... 197
- S4 Y$ y% n- A1 r( u7 t 5. PAID DIRECTORY LISTINGS .......................................................................................................... 202 ' G! K$ u" {4 y6 K6 N6 m
6. FREE DIRECTORY LISTINGS .......................................................................................................... 202 $ q; U% [- Q) S t* N" P
7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203
- C( P6 }; V4 X! k9 C2 a# ?: J8 |4 A3 g 8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205 ! _. K& b( ]) W; \8 H' l: g
9. BLOG COMMENTING ................................................................................................................... 207
% y! G9 x1 D/ m4 ~ 10. USE AN EMAIL SIGNATURE ........................................................................................................ 210
& i* Q( q# ?. U$ q( F 11. SOCIAL BOOKMARKING SITES ................................................................................................... 210 $ O+ P. I& A' M8 G7 _
12. SOCIAL NETWORKING SITES ..................................................................................................... 212 9 X8 j# c6 e# r3 F
13. LINK TRADING OR BLOGROLLING .............................................................................................. 212
& I! y" D( d! M$ D8 _ 14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213 : L6 g9 _5 R/ O) i0 O; K
15. ISSUE PRESS RELEASES ............................................................................................................. 213 : f4 m& b# ?* x
16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214
$ e2 c6 C8 T- y( x 10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215 ; b/ [1 W e* R& u; _
5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219
( U2 k: ?7 f M5 P- {MANAGE YOUR BUSINESS ........................................................................................... 226 Y; k% n* k' r( A7 J6 u
DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226 # i, @% Z9 W% Y
EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229 8 w9 y" j8 ~& B' e; `5 M ]8 b
* e) [% G* |9 Q) eGROW YOUR BUSINESS ................................................................................................ 245 7 |6 S: W4 l* ~+ G: o
3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245
2 ] i F$ d& z5 {* T0 P4 f7 A MORE WAYS TO PROFIT ..................................................................................................................... 249 , a2 L, r' r4 {5 P1 Q
PROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 0 P5 {% E( K6 T9 C
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256
" M5 @+ b( ?, k8 }3 H ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263 / G2 H6 L( v( q# E; N- h% M
25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270 9 K, L# }( H5 L @1 M. K
WRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274 4 @/ p# r: c* d6 w1 E0 a P
APPENDIX A: ADDITIONAL RESOURCES ............................................................ 275
6 n$ q. a, F/ P0 v2 N7 C1 [+ t" {% S INDUSTRY NEWS ................................................................................................................................. 275 N8 D! F# |3 e; o( F
ADVANCED TRAINING & TUTORIALS ................................................................................................ 275
$ j' C0 l* _0 ~- \# O# l/ G2 i b9 }6 y. { SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276 z7 X' t/ }0 |; T L
GLOSSARY OF TERMS..................................................................................................... 278 L3 r: J5 ~9 s Q6 g. x* x
MAKE MONEY WITH THIS BOOK! ............................................................................ 294
2 K) f/ U; i5 v9 S% {( B% AABOUT THE AUTHOR ...................................................................................................... 295 & Q5 V) `3 z, B: C/ x
AFTER WORD ...................................................................................................................... 297 : I# m$ ~+ M) h$ t+ s7 L
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