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7 k, q! ~6 j6 O1 [% ?0 WTable of Contents % c' k0 e! j- W: H, Y
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COPYRIGHT NOTICE ................................................................................................................................ 1 8 F1 ^" z. v w3 d$ g! z7 r4 w1 W% q
7 n# l! Z3 D' I) ^. J LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3 : X8 h7 |$ W0 \* e; A* h
) o2 y7 O! ?9 \( o ACKNOWLEDGEMENTS ............................................................................................................................ 5 2 u- a5 ]& d, q, \. W u
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TABLE OF CONTENTS .............................................................................................................................. 6 2 q7 d) l6 ]# n0 B7 ^* K
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HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11 % F! F, B# L. y% z/ Y
1 B" V- }( |& t2 X- y* W& zINTRODUCTION TO AFFILIATE MARKETING ..................................................... 13 2 C# G4 N1 G& b% O1 a* R- c
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17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14
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1 r$ l& I ^1 v* K2 Z WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16 1 y. O( i& q; ^+ H8 l- ]% N
9 u- R6 z' @- }: J* x; m3 K# u$ a8 ] COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17
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OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21 0 C4 w' X: r+ Z7 I- z2 B5 M
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GETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23 ( t. q! m8 O' v* N& i# d
. R( n. w3 Y' u: }# } GOOGLE ACCOUNT ................................................................................................................................ 23 $ X) [7 ^- _0 E6 W) t0 C
, h/ p* y7 J! Q* a' P PAYPAL ACCOUNT ................................................................................................................................. 24 ' S: l8 k1 L9 w
' X/ w, t: i( u: v9 [ U COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 8 @& t4 j' f+ _8 x; C' F' c+ b
+ E9 N. y" \. w* ]; {; x1 z. B FILE TRANSFER SOFTWARE ................................................................................................................. 25
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LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25 ( C- S) v! r5 q' o8 I
* n3 R# l: v9 _ SETUP EMAIL FILTERS .......................................................................................................................... 27
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USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28 9 u6 e; {: M1 u1 {& X7 m
HOW TO FIND A PROFITABLE NICHE ..................................................................... 33 ) L; T: E' t2 h6 a" E* u
1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33 1 c' N/ I8 V( `
KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35 2 j6 F" d- N0 @! ?/ E Y' T! |
BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37
9 m' p- k! Y& E HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39
; e2 ^" j7 \; B s ` PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43 , A# J2 D$ g8 }5 j+ l- k6 \
PLAN & BUILD YOUR SITE ............................................................................................ 52 . |, F" a: U* s I: f( X q
6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52
: B) o$ [0 I' c, r% B4 J 3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54
% ?5 y5 _$ c; I, [4 Q HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58 * J6 u- _0 f- K" r: t
6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59 ) J3 f' E2 _6 D. a4 S+ t+ T1 |
TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60
5 K6 }/ }# i1 H; l' { HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60 * H. X: \/ n, [! i
TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64 + V5 A0 J3 J- [
GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66
- d- t/ w. G/ k2 H$ ]8 z6 F- h* f: e6 m WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67
- X, z+ H/ z) M5 \3 a8 A" t HOW TO SET FILE PERMISSIONS ........................................................................................................ 73
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: z% o' M( V: U4 @9 R2 }* E/ _CONTENT REALLY IS KING ........................................................................................... 79 ' p% Q. w5 T) t% y
6 WAYS TO BUILD CONTENT ............................................................................................................... 80
& A3 U7 z: \8 c" S$ q 5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87 $ S/ a$ X V: O
ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94 M5 @. g5 E( t, B0 P; V. x, {
CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
! @2 h8 O1 k# P3 ]/ |4 q 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114
z& m* c; X* {; x: @MONETIZE YOUR SITE ................................................................................................... 119 3 S* g: B8 v- V0 z
JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119
8 z& D( u6 M6 m3 t3 h9 j- u! i JOIN AFFILIATE NETWORKS ............................................................................................................... 128
$ L* r- z7 d$ y4 E0 R 『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130
. }+ K* t( v. y+ P INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140 1 j" [" `8 ~% R) M5 Y3 p2 r7 A
20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141 " l2 ~2 l- i8 a7 _% {$ R/ C4 Z
OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157 8 }3 @) P2 A% K2 k! y' E0 x
9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171
% c( G: @5 f2 q1 p# Z31 WAYS TO MARKET YOUR SITE ........................................................................... 183 # l7 b1 g9 g o# z9 H
1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183
9 W6 |, F4 T" Z9 u6 P 2. ARTICLE DISTRIBUTION ................................................................................................................ 184 " ], _/ x4 L; K. l) `
3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185 % U, J$ g" T# ~# Y
/ g: f! b$ v8 W" N0 J1 t5 v- o8 z 4. EMAIL MARKETING ......................................................................................................................... 197
y. j* h7 Z& P! E G9 h 5. PAID DIRECTORY LISTINGS .......................................................................................................... 202
! X8 g! |- Z( E) F. ?& V 6. FREE DIRECTORY LISTINGS .......................................................................................................... 202 % x: j) p* [7 D3 A6 h
7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203 0 y6 z' }# H0 Q9 ~
8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205 - Q+ ]; F( c f0 d
9. BLOG COMMENTING ................................................................................................................... 207 1 l) U+ s* M' W; t
10. USE AN EMAIL SIGNATURE ........................................................................................................ 210
7 I9 Y1 _4 n& k1 [" Z; W 11. SOCIAL BOOKMARKING SITES ................................................................................................... 210 # Q; P6 m3 R2 z/ [; ^( D
12. SOCIAL NETWORKING SITES ..................................................................................................... 212
+ D, Q$ K$ H- ` 13. LINK TRADING OR BLOGROLLING .............................................................................................. 212
6 o: J1 m. f) R" I 14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213 5 S5 D$ @4 o. z7 f4 Y9 E- X& `9 l
15. ISSUE PRESS RELEASES ............................................................................................................. 213 / G- J a y/ s
16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214 / c1 ~' n( n* E: A/ G: z
10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215 ) g7 C" Z( u' K' j% w
5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219
7 S0 ?7 d" P' sMANAGE YOUR BUSINESS ........................................................................................... 226 ' f8 v! V u6 ~# ?1 Y
DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226 7 ~& F4 H% q' K% | _
EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229 . @% T: y8 P4 N- @$ D
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GROW YOUR BUSINESS ................................................................................................ 245 / s2 @; d! H* N2 b. M* Q6 D" w
3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245
: z0 p% @2 o1 Z$ ^' [9 @1 M6 d MORE WAYS TO PROFIT ..................................................................................................................... 249 ) q, S* e) p9 Z( R; V1 Y
PROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 ! x6 q! @: _1 z5 n) n! c/ ~ o* k
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256
7 |! @* E1 P# U+ g. ~" Z ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263
! k6 ] U2 O+ J. z% x 25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270
& x: i% V# p W1 r4 @2 n+ ?- M: ?WRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274 - D2 i4 s+ P4 y
APPENDIX A: ADDITIONAL RESOURCES ............................................................ 275
+ G5 `$ h) V* n8 E9 ^ INDUSTRY NEWS ................................................................................................................................. 275 + |5 p* m% B9 t9 c
ADVANCED TRAINING & TUTORIALS ................................................................................................ 275
/ y( P) ]& m u: z0 c* U L SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276 % u- J( Q, b) T7 G$ ]. i
GLOSSARY OF TERMS..................................................................................................... 278
' b3 ~7 O$ V+ N1 EMAKE MONEY WITH THIS BOOK! ............................................................................ 294
5 i$ m+ w1 F" D. Q+ Q8 YABOUT THE AUTHOR ...................................................................................................... 295
& M2 s' V3 k W" C- Z) ]& [6 `' RAFTER WORD ...................................................................................................................... 297 . {9 F! P+ v/ b$ b5 E# ~
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