Pay Per Click(PPC,CPC) --基礎篇（1）

Definition

8 q! d; Y; c1 W, T7 T' u9 f+ |pay per click (PPC)
, D" P0 H. Z' [6 t/ S7 SOnline advertising payment model in which payment is based solely on qualifying click-throughs.

cost per click (CPC)
* z2 T6 W4 K# \" sThe cost or cost-equivalent paid per click-through.


Information
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% ^/ s) N3 H4 e9 ^# ~* jIn a PPC agreement, the advertiser only pays for qualifying clicks to the destination site based on a prearranged per-click rate. Popular PPC advertising options include per-click advertising networks, search engines, and affiliate programs.
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我們與廣告商進行合作常用的三種方式：per-click advertising networks, search engines, and affiliate programs（我們開的搜索站屬於這個類型）

Pay per click(PPC) is sometimes seen by some as a middle ground between pay per impression(CPM) and pa per action(CPA). When paying by pay per impression(CPM), the advertiser assumes the risk of low-quality traffic generated by the publisher. When getting paid for actions(CPA), the publisher assumes the risk of low-converting offers by the advertiser. In the PPC model, the publisher does not have to worry about the sales conversion rate of the target site, and the advertiser does not have to worry about how many impressions it takes to attract the specified number of clicks.

/ W9 r+ F  H1 C) m. qPPC是廣告商和我們都願意接受的一種介於CPM和CPA之間的折中方案，來降低雙方的風險。
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/ W  \* p! N: a/ u' AThe terms pay per click (PPC) and cost per click (CPC) are sometimes used interchangeably, sometimes as distinct terms. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs.

PPC和CPC這兩個專業術語使用有時可以不做區分，有時是明確區分的。
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. i4 R/ d' l5 G  i7 u[ 本帖最後由 段續風 於 2006-9-25 18:03 編輯 ]