Pay Per Impression(CPM) --基礎篇（2）

CPM

1 ]8 B  s6 d, z- v  V1 }0 M8 }Cost per thousand impressions.
5 z. `; x2 }. f4 v# u/ @- \; t
" {  C+ \7 K6 d& A( e1 @( A9 M6 I
( X0 D4 s6 G$ j1 H, H* c' QInformation
) e. m& z: r  b5 w6 x2 v
; G( \6 X, h  u" t* Z3 U% Y8 N
9 J. T; X* k) lThe CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
1 n$ M/ ?% T) S! p/ Z
( ~/ K# L9 n: y8 g7 s+ S& \& aThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
# L, ^3 s$ d. g0 L8 p$ ?& k; h5 h
1,000,000 / 1,000 = 1,000 units
1,000 units X $10 CPM = $10,000 total price
8 g2 g6 h4 w/ Q3 U
  L% B* O5 ?; KThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
9 X9 X# R! @+ J3 u1 t* N! X
  I: F% |( P1 p4 e+ o0 s$10 CPM / 1000 impressions = $.01 per impression
8 N  ^. P% P' k& t% d
[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ]