A week ago Google disabled IncrediMail』s adsense account and the stock price of the public company, which relies heavily on Google revenue, promptly tanked.
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Today they were given a stay of execution: 「Google and IncrediMail are now co-operating with the goal of resolving any remaining compliance issues, if any.」* V/ C0 y5 ]1 b1 U2 \
; H3 S( _/ H0 ?What happened? Neither side is going to say. But it』s a safe bet thatsome significant level of click fraud was occurring on IncrediMail;it』s the only robvious eason Google would have to ban them.
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Will IncrediMail』s stock price fully rebound? I』m betting it won』t -investors are all too aware, now, of IncrediMail』s reliance on a singlerevenue partner. Keep an eye on the stock and we』ll see if I』m wrong. |
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