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複製代碼 目錄如下:
1 T* ]! Y. C+ a. N+ {0 ]PART I Building an eBay Business8 j1 }/ P2 c; ?0 O
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 `! O4 [$ C6 c1 I7 x( [- ?
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
2 ]) i8 y. t- s' F! \7 B( F% z% d3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
3 g8 g+ ]( M+ w4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39, j! ~# Q) V. R; Y' w" J3 ?& K
5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
' u( y! U8 y5 t; V) M. B/ P6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
6 w3 h7 n% h- u0 Y; C, r/ d7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79" [/ G8 n! ^) t/ f
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
2 o$ v. b6 R/ u* v. |/ O2 x9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107; @( I5 E( c4 X3 Q' a W. w
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
. A9 }: W) Z& B, o- W11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
" D; n8 ?. v b5 O2 \+ zPART II Building Your Yahoo! Store
; ^3 E1 J1 l& M* w7 F) {+ L12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139( x" Z$ o% u6 d, G; J* Z! _
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153& K9 q D* l& U( E$ c1 J
14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
5 a% [2 k3 o) Q; v0 k% U15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189( d. ~, P: B1 Y: K# S6 f7 O
16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205! T# t m& w6 T6 [$ A! e
17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2179 }8 ]6 A; g. g1 t
18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
0 G# z4 V G% g& o; [$ V3 D19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243
5 w4 \1 }5 b* u; G8 y, S4 k/ t20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2619 e. j! M" Z" d# Y, E- K$ H1 T
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
0 T3 P) C5 N% F3 l# xx How to Make Money Online with eBay, Yahoo!, and Google- N) L: ^7 E) |0 ]
PART III Using Google Pay Per Click and More to Grow Traffic+ [+ j1 \( ~6 \; W9 O( t! n* P
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289
! L5 T1 c& n2 `# f) o9 I3 \, d( E5 _23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303# |7 [9 z$ ^$ B8 m" p' l0 W
24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 3195 X, ~% G% V* ]& t# u- Y
25 Selling Through Shopping Directories: Froogle, Yahoo!
6 R# ^9 e' R0 MShopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333# E6 f P X/ |: o% J) `
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339* x/ Q. ^! d' o: N
27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355. A$ T' X5 G; C9 R# u0 q; A
28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365" s1 H2 P( b( x8 V9 P+ {1 e
29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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