roror999 發表於 2013-11-11 01:28
6 H; C, [* @ p這文章中提到的OTO,是什麼意思: s) B+ q) n4 I) T6 H* a T
, ~# V1 o( W3 O7 U* @" G, E; \我一時沒想明白,謝謝了先
3 `% ], |3 X4 D- w8 Q& l; TOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
3 P8 M# ], y+ h7 K( p3 F+ m; L$ M! e9 R7 K9 G. u
|