原創翻譯 如何用memes來病毒營銷獲得外鏈

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# A1 r/ d& e" h* r好久沒來，希望做點貢獻，順便提升下分數
今日閒逛看到好文一篇，順便簡單翻譯下，分享給各位
, P' {& N  F5 F& G& x5 sLink building. Social engagement. Viral marketing. These are all topics that we grapple with as SEO professionals and inbound marketers, and it can be difficult to come up with strategies to achieve all this from project to project or from client to client. But what if I were to tell you that there's a simple strategy that you can follow to achieve all of these objectives, an easy formula where all you have to do is fill in the blanks, and watch the backlinks and social media traffic roll in? Interested? Read on.

An Introduction To Memes
+ m! K- v: R: w2 G% x3 a9 `- Z6 UWhat is a Meme? Memes, or more specifically internet memes, refer to any concept that spreads across the Internet. This can include stories, quotes, images, videos or audio, but for the purposes of this article we'll refer specifically toimages.

# f! S6 j( s1 G: j' C( RThe word "meme" comes from the 1976 book The Selfish Gene by Richard Dawkins, where the term meant a unit of cultural knowledge that is passed between people. On the Internet, the term has come to be synonymous with funny images with clever (or not so clever) captions, first popularized by lolocat
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' {' K9 g2 u3 s1 Y! n6 N, x1) Memes Are Viral
$ k: s. ?- [' G4 {. r& d/ J* VThe first property of memes is that they're viral. For all the power and potential of the Internet, most people use it primarily for entertainment and distraction, which is why sites like Facebook and YouTube are so popular, and companies like the Cheezburger Network have built entire Internet empires from funny pictures and videos. Memes are ideal fodder for entertainment on the web because they're quick and easy to consume, which is crucial given how short people's attention spans are.
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: T% g. O* ~) @, }, g0 @8 o: ?1 bMemes are also typically humorous in nature, and people love sharing a good joke. Just look at your uncle who always mass-emails jokes to his entire contact list, or your friends spreading the latest "What People Think I Do" pictures on Facebook. People like being entertained, and if they find something particularly entertaining, they'll pass it along to their friends, who in-turn pass it on to their friends, and so-on and so-forth. That's how content goes viral.
2) Memes Are Easy To MakeOk, so memes have a lot of viral potential, but that doesn't get us anywhere if we can't make them. Fortunately, memes are easy to make, perhaps a lot easier than you think. All you need to make a basic image meme are the following:
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$ D$ x$ S$ J- M- b" d3 L1) A basic understanding of Photoshop
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3) That's it!
If you don't know how to use Photoshop, fear not. There are free online tools out there such as Meme Generator andQuick Meme that allow anyone to whip up a meme in just a few seconds.
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- ?2 p. N& Q8 W, tThe Meme Creation Process
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* H0 Q3 ~3 t. L0 P2 oWith the tools mentioned above and a good sense of humor, putting together memes is super simple, but how do you come up with ideas for a good meme? As Pablo Picasso said, "Good artists copy, great artists steal." Coming up with a completely new idea that goes viral is very difficult, and to some degree a matter of luck. Borrowing an idea that is already popular and repurposing it for your audience is much easier.
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One of the best resources for finding memes is Know Your Meme, which is a veritable encyclopedia of internet memes. On Know Your Meme you can find a catalog of memes, popular memes, and the history behind the various memes that are floating around the web. Meme Generator and Quick Meme also have sections for popular memes as well. Take a look at some of the examples, find the ones that tickle your funny bone, and adopt it to suit your niche.

0 [+ Z9 g+ @/ y0 l' \3 oMemes in a nutshell are formulas for jokes that you just plug in with niche specific details to fit your audience:
1 y+ k" E% }4 U7 [5 w                                                        如何用memes來病毒營銷獲得外鏈

( ~0 A# h' x+ u( x! W$ u- j       外鏈建設，社交推廣，病毒營銷，這些是seo專家和營銷人員奮鬥的所有目標，但每一項都是不容易對付的，項目不一樣，客戶不一樣，策略就不一樣，但是今天，假如說我告訴你有一個簡單的模式，你唯一要做的事就是就像做填空題一樣，然後你就看到外鏈和社交流量源源不斷滾進來，接下來就是。。。
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0 V. n( G5 g, b5 ?       memes 介紹

; @3 `( L" u0 Z+ }9 x       首先明確一下概念，什麼叫memes,在因特網上，memes指那些能夠迅速火起來，並大面積傳播的東西，包括故事，引言，圖片，視頻，音頻，但是在這裡，我們特指圖片。

0 l3 x& w! ], r  D% P& x       這個詞最早源自1976年出版的一本書 the selfish gene by richard dawkins,當時的意思是在人群中傳遞的文化或知識單元，但是在因特網上，這個詞已經逐漸變成 「附加犀利標題的搞笑圖片」的同義詞（儘管有時候標題不那麼犀利），最早是從lolocat上流傳開的。
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       看下面這個例子

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, e5 b* i4 L" p3 `# D9 h* e$ r3 W       這些就是memes，那麼為什麼要用memes呢？  memes有兩個很重要的功能來為我們營銷工作添磚加瓦。
, Z0 J1 Z1 P' i2 n6 [6 J( ]3 z6 Y& }      1 memes 能夠病毒式傳播
      memes能夠像病毒一樣傳播，因特網儘管龐大，但是大多數人的主要目的就是為了娛樂和消遣，所以facebook和youtube才能如此流行，更甚者Cheezburger Network 這樣的公司才能專業從事搞笑圖片和搞笑視頻網站而一路發展順利，memes這一形式，因為其簡單，又能短時間內引起人們的注意力，真是太契合了當今互聯網的消遣及娛樂價值觀。
     memes提供了典型的幽默，人人都愛笑話，所以人們樂於轉發，我們身邊的同事，朋友們不都經常轉發有意思的段子嗎？現代人就是喜歡娛樂和被娛樂，只要他們發現了真的好玩的東西，他們一定會轉發的，這就是所謂的病毒式傳播。
. ?7 n2 ]: S1 c" m) ^; k, i3 y. y    2 memes 製作不複雜
      * 基本photoshop技能
      * 好的創意或幽默感

. y" v' C& B& B    如果你不會用ps,也有在線免費工具 meme generator 和 quick meme 可以幫助你簡單快捷。
5 x' [3 `3 Y2 m2 Z1 D# \1 p    meme 創作過程
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& @. |8 W( V7 @9 f% z1 m    有了上面提到的在線工具和好的幽默感，就可以開始做了，但是有人問，沒有靈感咋辦？ 有一句名言：「優秀的藝術家模仿別人，偉大的藝術家偷別人為己用」，一個meme要是沒有創意，他就無法病毒式傳播了，所以，從別人那裡借一個創意是不錯的選擇，從哪裡借呢？

7 q& N! i2 Z; Z) s8 {' D    有一個極好的地方是knowyourmeme.com這個網站，這裡有太多各種主題各種類型的memes,花點時間看人家的例子，找到適合你自己創意的。
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& {  Q4 q: f3 Z/ ?  z; g    總而言之，找到適合你推廣的話題的笑點！
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這個需要蠻多的時間和創意去弄
順便請教一個問題，經常看到link juice這個詞，這個到底是什麼意思？

捨得花時間研究的人，非常有價值
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這個人絕對很牛B：
http://www.advertcn.com/forum.php?mod=viewthread&tid=3741
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$ D2 R. z0 L+ M; w* J上面的連接不知道能不能發，已經差不多9-10個月前他就研究獲取流量.....雖然沒明細，但是確實牛B..還有源碼
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哦，打不開了...不知道咋國人有多少人在研究這個

第二次看到病毒營銷，看來要好好研究下了。。。。。。

學習了 以前之關注國內的病毒式營銷， 現在要學習英文的 病毒式營銷了
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