your earnings per 100 clicks (EPC)* L* H) }7 W# }* A& H. b6 e8 Z
Comparing programs on an EPC basis is useful to see which tariff structure that work best for you. Focus most on the programs with the highest EPC since that will give you the most income. ( [ D( k/ F4 U: m/ Z9 |1 M: m. w) |
( _0 z5 q) p7 r& q% `There are two measurement. 1 week EPC shows average for the last week and 3 month EPC the average for the last 3 months. - s' A G% l$ N2 _
1 week EPC is higher than 3 month EPC = Good trend, stay in the program
& `# s) p' c4 E( g: m1 week EPC is lower than 3 month EPC = Consider changing banners or quit the program
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4 S0 |% J$ _- g" qreference from TD |