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Yahoo! Click Fraud Settlement

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發表於 2006-6-30 17:18:38 | 顯示全部樓層 |閱讀模式
Yahoo! Inc. announced it has reached a settlement agreement with Checkmate Strategic Group, will consider refunding money to advertisers dating back to January 2004 and plans pay $4.95 million in attorney fees to settle a class action.
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Checkmate Strategic Group filed a lawsuit alleging that Yahoo has been profiting from bogus sales referrals generated through click fraud.' q2 Y3 |6 e' \% M8 \( e# V

9 \; f5 w3 Q; i# S- a5 g5 f# qYahoo's ad revenue totaled $9.1 billion from January 2004 through March of this year, the Associated Press reported.) t* y" `) g; O

& X" B5 Y5 h% h( dThe AP also noted that some studies have estimated that Yahoo's click fraud rate is 30 percent, a number which Yahoo has disputed. 7 z; A5 g2 r6 ]4 z, y( |- V) I( p
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To address the click fraud concern, Yahoo has initiated a claims system.
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"Yahoo will offer advertisers a one-time extended claims period during which advertisers can submit click fraud claims for clicks dating back through January 2004. If our investigation determines that a credit is due that was not given previously, we will issue a 100 percent credit, which can be used however the advertiser wishes to use it. This claims process will be overseen by a retired Federal judge," according to a Yahoo company statement.. X5 r9 v  ~; ]$ T9 B+ j

: P  j# \" a2 F* e8 B- rIn March 2006, Yahoo competitor Google agreed to pay $90 million to settle a lawsuit alleging the company, along with other web search companies, billed advertisers for false customer leads.
發表於 2006-6-30 20:03:31 | 顯示全部樓層
今天中午新聞播了,從2004~2006廣告收入9.1億!9 \3 d' b& h" z2 O" v! H- |
退回不知道是這麼個退回法。
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發表於 2006-6-30 20:06:09 | 顯示全部樓層
又沒說全退。不是9。1億,是91億
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發表於 2006-6-30 22:07:09 | 顯示全部樓層
billion  很少看有公司拿這個詞來算錢數的,比EBAY還收入高太多了
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