Yahoo! Inc. announced it has reached a settlement agreement with Checkmate Strategic Group, will consider refunding money to advertisers dating back to January 2004 and plans pay $4.95 million in attorney fees to settle a class action.
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Checkmate Strategic Group filed a lawsuit alleging that Yahoo has been profiting from bogus sales referrals generated through click fraud.' q2 Y3 |6 e' \% M8 \( e# V
9 \; f5 w3 Q; i# S- a5 g5 f# qYahoo's ad revenue totaled $9.1 billion from January 2004 through March of this year, the Associated Press reported.) t* y" `) g; O
& X" B5 Y5 h% h( dThe AP also noted that some studies have estimated that Yahoo's click fraud rate is 30 percent, a number which Yahoo has disputed. 7 z; A5 g2 r6 ]4 z, y( |- V) I( p
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To address the click fraud concern, Yahoo has initiated a claims system.
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"Yahoo will offer advertisers a one-time extended claims period during which advertisers can submit click fraud claims for clicks dating back through January 2004. If our investigation determines that a credit is due that was not given previously, we will issue a 100 percent credit, which can be used however the advertiser wishes to use it. This claims process will be overseen by a retired Federal judge," according to a Yahoo company statement.. X5 r9 v ~; ]$ T9 B+ j
: P j# \" a2 F* e8 B- rIn March 2006, Yahoo competitor Google agreed to pay $90 million to settle a lawsuit alleging the company, along with other web search companies, billed advertisers for false customer leads. |
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發表於 2006-6-30 17:18:38
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