Name / True EPC / Payment Type / Business Type / Cookie Life
% r( M: U% _* {# D5 [ \# Y# Q; C0 p2 o+ {. j( Y4 v$ i3 `
Structured Settlement Alliance / $ 4.42 / Lead: $40.00 / Investment / 45 days
* R, N* U2 [3 u/ }( c/ l' @Merrick Mattress / $ 2.88 / Sale: 10.00% / Furniture / 45 days 5 Q* E9 b/ ~5 Y; m2 d8 V- c
GetSmart / $ 2.64 / Sale: $10.00 - $45.00 / Loans / 14 days
3 d7 W0 L* |! ~+ s; z2 {( p" {# xStartLogic / $ 2.61 / Sale: $100.00 / Web Hosting/Servers / 120 days
/ _; x. g% n( M- wLendingTree / $ 2.51 / Lead: $0.00 - $55.00 Loans / 120 days ; @% h% ]3 h( T6 z
LowerMyBills.com / $ 2.45 / Lead: $8.00 - $32.00 / Loans / 45 days ! N) d0 c0 Y2 o& U. K
TheLoanPage.com / $ 2.32 / Lead: $25.00 / Loans / 120 days
3 a2 x6 E$ n) E2 G) R' k2 ~Sandals & Beaches Resorts / $ 2.28 / Sale: 4.00% / Hotel / 90 days
+ c$ G. I+ c9 [+ X8 FCitiFinancial / $ 2.26 / Sale: 100.00% / Loans / 30 days ! [, P) y7 S9 t& ^2 K. y8 M
Esurance Auto Insurance / $ 2.07 / Lead: $5.00 / Personal Insurance / 30 days : a4 v6 {( _) k% ]* |4 W: }
U7 J0 U" h4 ]5 y
Some commentary:
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" e, F6 w2 h2 X! |. n( eOn the whole, the average EPC across all of the categories is .21, which is definitely lower than I?m used to seeing. The gap between average Pay-Per-Lead and Pay-Per-Sale has also widened considerably, with PPS at .23 and PPL at .46, double for Lead over Sale. Take PPL over PPS in a heartbeat.: W- q# Z& y0 V
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The top category in EPC is Investment with $1.02 EPC, followed by Loans at .74 and Financial Services at .72. |
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發表於 2006-7-18 05:11:40
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