分享如何建站賺錢電子書 Google Advertising Tools |
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書的內容 :
Part I: Making Money with Your Web Site Chapter 1. Build It and They Will Come: Creating Popular Web Sites Section 1.1. The Taxonomy of Success Section 1.2. Popular Sites: Using Alexa Section 1.3. How Much Content Is Enough? Section 1.4. Presenting Content Section 1.5. Content Architecture Section 1.6. Action Items Chapter 2. Driving Traffic to Your Site Section 2.1. Creating a Plan and a Story Section 2.2. Submitting Your Sites to Search Engines Section 2.3. Working with Directories Section 2.4. Becoming Popular Section 2.5. Publishing Press Releases Section 2.6. Syndication Feeds Section 2.7. Using Email Lists Section 2.8. Action Items Chapter 3. Optimizing Sites for Search Engine Placement Section 3.1. How Your Site Appears to a Bot Section 3.2. Excluding the Bot Section 3.3. Meta Information Section 3.4. Creating a Site with SEO in Mind Section 3.5. Avoiding Overly Aggressive SEO Practices Section 3.6. Action Items Chapter 4. Making Money with Affiliate Programs Section 4.1. Kinds of Ad Programs Section 4.2. Understanding Affiliate Programs Section 4.3. Working with an Affiliate Program Section 4.4. Action Items Chapter 5. CPC Advertising Section 5.1. CPC Terminology Section 5.2. Understanding Contextual Relevance Section 5.3. CPC Program Vendors Section 5.4. Placing CPC Ads on Your Site Section 5.5. Action Items Chapter 6. Profiting from Adult Sites Section 6.1. Creating Adult Sites Section 6.2. Making Money with Advertising Section 6.3. Publicizing Your Site Section 6.4. Action Items Part II: Getting the Most from AdSense Chapter 7. Understanding Google, AdSense, and AdWords Section 7.1. The Syntax of a Google Query Section 7.2. Google's Parts Section 7.3. Automated Ad Brokering: AdSense and AdWords Section 7.4. Action Items Chapter 8. Working with AdSense Section 8.1. Applying for an AdSense Account Section 8.2. Setting Account Options Section 8.3. AdSense Content and AdSense Search Section 8.4. AdSense Ad Settings Section 8.5. AdSense Search Settings Section 8.6. Action Items Chapter 9. Making Sense of AdSense Section 9.1. Ad Performance Section 9.2. Search Performance Section 9.3. Your Earnings Section 9.4. Tools Beyond AdSense for Tracking Section 9.5. Action Items Part III: Working with AdWords Chapter 10. Using AdWords Section 10.1. Signing up for an Account Section 10.2. Creating and Editing Ad Campaigns Section 10.3. Ad Groups Section 10.4. Site Targeting Section 10.5. Getting a Client Manager Account Section 10.6. Action Items Chapter 11. Improving Campaign and Ad Group Performance Section 11.1. Monitoring Your AdWords Activity Section 11.2. Optimizing Your Ads Section 11.3. Modifying Your Campaigns Section 11.4. Action Items Chapter 12. AdWords Reporting and Conversion Tracking Section 12.1. Using AdWords Reports Section 12.2. Working with Conversion Tracking Section 12.3. Action Items Part IV: Using the AdWords APIs Chapter 13. Understanding the AdWords API Section 13.1. Introducing the AdWords API Section 13.2. Working with the AdWords API Web Service Section 13.3. The AdWords API Services Section 13.4. Signing up for a Developer Token Section 13.5. Action Items Chapter 14. Programming the AdWords API Section 14.1. Using the AdWords API with PHP Section 14.2. Creating the Campaign Web Service Client Section 14.3. Creating a Campaign Section 14.4. Creating an AdGroup Section 14.5. Adding an Ad Section 14.6. Adding Keywords Section 14.7. Verifying Your Creation Section 14.8. Action Items Chapter 15. Navigating the AdWords Objects Hierarchy Section 15.1. Working with the AdWords API Web Services Section 15.2. Creating Authentication Information Section 15.3. Iterating Through the AdWords Hierarchy Section 15.4. Action Items Chapter 16. Keyword Estimation Section 16.1. KeywordEstimatorService Messages and Responses Section 16.2. Keyword Requests and Estimates Section 16.3. Getting User Information Section 16.4. Returning the Keyword Estimate Section 16.5. Action Items
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