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CPM
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4 N! g! F4 D3 A J0 DCost per thousand impressions.
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Information
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The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).6 j1 w3 Q1 t; ?$ f$ ?+ \$ c
! }3 g; H2 J: uThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.( Z% x, e3 E$ `& f$ A4 t
3 k$ ?# R% e6 \1,000,000 / 1,000 = 1,000 units" h" c; ^1 d+ r. P; d
1,000 units X $10 CPM = $10,000 total price- G3 `. x9 Z4 N
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The amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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/ d' r U: ~5 E H* B( J$10 CPM / 1000 impressions = $.01 per impression
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- G6 X, s. i: E" K. d8 l[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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