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4 M8 o# U; r& L, P2 L( cCPM
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' U; j N/ @# DCost per thousand impressions.
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The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).* i. m* p; q& F* z4 F3 x& W
) R" } \& t8 UThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
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1,000,000 / 1,000 = 1,000 units
- Z: l0 P8 F4 v6 s/ n1,000 units X $10 CPM = $10,000 total price* N) p. S/ m5 {( r$ ]- ?4 Y9 B
' H( ^7 d- ] e' Q0 u. bThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.2 o+ i/ ?0 k& N6 u' z5 y
" P% y' [& i7 y$10 CPM / 1000 impressions = $.01 per impression
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5 a; \9 I& _. X; P[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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