3 m, V9 v a5 o1 p: H* s2 ^" v( j
4 M8 o# U; r& L, P2 L( cCPM
* ^, c: N! _: O6 }7 x% W) M
' U; j N/ @# DCost per thousand impressions.
! Z, \ f5 S, S p0 b% m * D* C; a4 x. P# k
$ j8 ~/ A( k. n/ E& Q4 X: M( Y3 tInformation
! w" H6 t2 P5 {1 V
; n* a+ k0 I, U) b% {* ^) B- U7 @$ L6 b0 Q( t- i, i
The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).* i. m* p; q& F* z4 F3 x& W
) R" } \& t8 UThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
. S7 h& x t- {# [7 |- N; u3 d; g; V/ |, D3 Q4 D/ n) ^$ F2 F
1,000,000 / 1,000 = 1,000 units
- Z: l0 P8 F4 v6 s/ n1,000 units X $10 CPM = $10,000 total price* N) p. S/ m5 {( r$ ]- ?4 Y9 B
' H( ^7 d- ] e' Q0 u. bThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.2 o+ i/ ?0 k& N6 u' z5 y
" P% y' [& i7 y$10 CPM / 1000 impressions = $.01 per impression
6 e8 [) Z# P* [2 D
5 a; \9 I& _. X; P[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
|