Pay Per Impression(CPM) --基礎篇（2）

CPM
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9 R& x" v% V) J1 jCost per thousand impressions.
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Information
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The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
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- }, x6 }/ \- o; \, ?5 ZThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.

1,000,000 / 1,000 = 1,000 units
1,000 units X $10 CPM = $10,000 total price

1 ~6 W" i) i. G8 c% Q  e2 gThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.

' e- h" k' w. }: m/ e# N$10 CPM / 1000 impressions = $.01 per impression
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[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ]