How to encourage your visitors to interact with your site
' n' r: n$ M, B0 t2 ZAssociate Programs Newsletter #302
4 c& N* p9 _$ @4 U1 Y0 _/ X% i" cDo you want your website to encourage user-generated content? Do you want a great new way to help you connect with your site's visitors?1 h' t' D/ @2 K5 W2 ^
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Remember, you need to connect with your visitors before you can sell.7 N( Y+ x" ~, d f* f# s
. t( U: q+ v, XThis is what they call a no-brainer.
( @% b+ w, e2 L: C! f, GCONTENTS:+ R3 [5 I! @ r: |
1. User-generated ray of sunshine
, k; Y' l9 F2 l+ H3 _* n2. Do you want to comment?
3 [ w# p7 Y) O: q9 i4 k3. Video affiliate system should boost sales2 V5 q2 h. C' S M
4. Thought for today: How high?
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9 t' ]( g& D0 x" x7 e7 T1. User-generated ray of sunshine3 p$ M, [; o8 t4 @, ]; Q
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Here's a little ray of sunshine - a really easy way to encourage your website visitors to add unique, topical content to your site.
$ {3 j: ?9 Q/ M& H/ k7 i! BMore good content equals more traffic. More traffic equals more dollars.
) Z) Z3 k+ e2 S2 xIt's not a forum. It's not a blog. I) S( _* ?; T5 @( t" c2 l
It's a simple way of allowing people to comment on the articles or newsletters you publish on your site.
5 f7 ]+ f* r3 C( W' t- z1 lI love it." {/ \3 Y5 j( n$ L* g5 r: f
Robert Blackstone's new script makes it easy for you to publish a form inviting comments at the bottom of every article./ m1 b' s( T+ w
It's a bit like the comments form you've probably seen on Matt Cutts' blog and other blogs.; |4 p5 @( L- A2 K9 W
I'm sure you can see how useful this is.
0 N; M. Y2 n" t' e' ]Robert uses this equation to explain the value of article comments:1 ]. G6 t" x& b
More Content = More Repeat & SE Traffic = More $$( _: I4 P9 n1 M( E
However, there's a whole lot more to it..." W& ]: P0 z. ]" ~7 q9 w- k$ n3 J
% y( U& x+ M6 U * Article comments enable you to receive quick feedback from your readers, so you can easily see which of your articles strike a chord and which ones are flops. If one particular article is a raving success, you can publish more articles on that topic.- z% P8 y3 o6 n) u' U
2 y/ a* k* |1 v8 m8 B$ i: d * Your readers will interact with you more. They'll realise you appreciate their views. This is SO important. To sell or PREsell, you MUST make a connection with your readers. Encouraging them to have their say helps build a strong connection.
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* Publishing feedback makes your site more interesting. It's not just YOUR opinion any more. You're creating a dynamic, "live" site. Because your site is more interesting, readers are likely to stay on the site longer. Search engines like sites on which readers stay more than a few seconds.6 ~/ f/ e$ S% z9 b- Z! m; N, m
* Search engines also love sites which are updated frequently. Your readers can help you "update" pages all over your site.
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* Are you using PLR articles? Perhaps you haven't done quite enough rewriting to make them truly unique. If a few friends add comments to your PLR articles, this will help make your pages unique - another good thing from an SEO point of view.
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* I1 D! T+ c4 A" E, L" s * Many people enjoy helping other people - and some love showing off their knowledge. Allowing article comments satisfies both groups while improving your site.
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Most blogs allow visitors to comment on posts. If you're using a content management system (CMS) you may already have a system which enables article comments.
7 ^3 L9 Y6 ?2 t: CBut what about all the other ordinary sites?
3 K( j0 B4 j+ D7 I4 d. d; p; c' mDo you want to go through the hassle of switching all your sites over to a blog or a CMS system? Probably not.
$ p0 m' ?& u& s- Q% qWith Robert's script, you get the benefits of user-generated content without the hassle of a complex site conversion.5 w5 n9 [# g/ g) f5 g/ ~, Q
Several years ago, my friend Jim Reardon suggested I ought to introduce some way for readers to comment on my newsletters. At the time, I put his idea in the too-hard basket.8 e# ~% t7 R& {4 \* x+ P# b
Now, six or seven years later, we've finally done it. We recently introduced a comments facility on AssociatePrograms.com and I love it. 4 S x; p n2 c
It's fun writing a newsletter and then an hour or so later checking to see what readers think of what I've written.
0 Z! m4 s% |/ |- ]0 A+ pOn AssociatePrograms.com, I've chosen to moderate the comments. I've found that on average about one in every 20 or 30 comments is spammy junk not worth publishing.
, ~: ?; Z+ w S9 ~ Q* pRobert's script works in a similar way. It also has a few features which make it better than our comments tool, giving the site owner more choices. (Robert's tool wasn't on the market when we created our new system.); F3 ]7 O5 e+ k1 O( W4 _( A
My experience with article comments is new and fairly limited, but already I'm a convert.
8 v# K0 Y( }, a4 \8 m1 R- LHere are two recent examples on our site.
! i+ e. a" t0 v! ~7 @We published an article on affiliate datefeeds:$ v4 o/ W8 l. n, M: [# H
An insider's tips on affiliate datafeed sites
" |5 i2 ^5 X4 f5 \2 c. t5 \http://www.associateprograms.com/articles/434/1/Affiliate-datafeed-sites* _) H6 y9 x# {' ^ |
Readers commented on the article, providing links to a couple of useful resources - DataFeedFile.com and FeedShare.com - thus making the article more useful. (With Robert's script, you can choose whether to allow HTML, which would make links active. I've chosen not to because I don't want to encourage spammers hoping for a free link.)
S* L: t+ w( o0 ZAnother example is a newsletter I wrote the other day about how to be your own BS detector. My wife, Joanna, worried that readers would be offended, urged me to remove the term "BS". I went ahead - http://www.associateprograms.com/articles/493/1/Seven-ways-to-be-your-own-BS-detector9 D& w9 D% p; t
That newsletter has received 50 thoughtful comments, making the page much more interesting for readers. I'm very grateful to everyone who took the time to add a comment. I really appreciate the feedback.
/ l+ a) c$ f3 M/ `) x1 `If my next newsletter receives zero comments, I'll know I need to brush up on my writing skills.4 p3 E/ M5 `( F; M
The thing I like most about Robert's new tool is that it encourages the creation of genuinely UNIQUE, relevant content, written specially about your website.
5 E" Y6 r& K5 B2 f/ A5 |As the Internet becomes more and more flooded with duplicate junk, it's nice to see someone who's doing something positive.
; |. \- r6 D* U0 c1 ]If you're planning a serious business future in which the search engines treat you well, you HAVE to think about genuinely unique content.1 M# G3 d; N4 s/ a9 {
Robert's script helps you create unique content.( h' \' n2 D1 J3 W8 {
It's easy to install.
# D6 j' K2 ?7 l' T d4 BThe script should work on any web host that supports SSI (server side includes) and/or PHP. "Most do these days, but it wouldn't hurt to double check," Robert says.
+ ?5 P9 K" f7 D" {6 |7 EHe provides full instructions and support on how to get it up and running.
G U) @8 K' rRobert's a good guy and a friend. You can trust him to look after you.
7 f* Q. m6 H/ f* D2 `& \9 @3 UThe script is very modestly priced - excellent value - and you're allowed to use it on as many sites as you like.2 [6 ^9 V, K4 f
I recommend you grab it now before Robert raises the price.
7 o- l" I5 [9 Z3 [8 P X- lhttp://www.AssociatePrograms.com/instant-comments
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( l! t7 {) Y. k/ R7 Y__________________________________________SPONSOR__________
' S! L1 D r) H( hMotivated Marketing System is designed for anyone who intends
6 |3 b |( g+ r* ^2 @to make money with their own online product or membership
% @( h1 n/ b' _8 J, Bwebsite. It includes site-building and management software) z+ t( T7 A( q6 f
program, create /One Time Offers/ (OTO's) and complete user
6 e" q: {' [$ A& ~: }guide. It's called the Motivated Marketing System because it
( O2 p( n; X6 C( d*motivates* Check out the FREE version.
- H6 L5 N+ t7 E0 T: V: Z, k Y; Shttp://www.motivated-marketing-lite.com
8 W% Q# X0 S" f___________________________________________________________
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6 u/ I6 J* O' \. d5 y0 c, l==========================
0 A6 e- J6 c) |* s6 R/ U2. Do you want to comment?
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% A8 J: f9 @! g& `We have article comments software on AssociatePrograms.com, so you can have your say on any article.( x, s$ q6 B. b. u0 l
You can comment on this newsletter right now, at the bottom of this newsletter.
' Z, s# l* _( j NI love receiving feedback on articles. Good or bad, it's all helpful.
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3. Video affiliate system should boost sales
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9 |0 k3 M- B$ }1 i4 i9 YAffiliate merchants, I reckon you'll see the huge potential in this...
' b1 m! |6 e5 \0 ]" S% I. v$ OYou can now invite your affiliates to place your videos on their websites - with their affiliate links embedded in them.9 Q$ y3 S$ ~+ o( `' m
Joe Chapuis, who's been marketing full-time online since 1996, has created a video affiliate system.
" n5 P5 C5 x: I9 c, A1 |It enables affiliate merchants to combine web video with any affiliate program.; o1 B c" B! a" Z
Here's how Joe explains it - a quick overview:
( Y7 U8 R* h5 L4 R; P1. You sell widgets.
3 ]! Y1 E: g* a5 _6 W2. You have an affiliate program.. P& O7 T+ ^3 \, r) s; P9 u- v
3. You create one or more web videos to promote your widgets.) h& k3 \2 f; {& v( r6 ^
4. Using the Video Affiliate System, you can invite your affiliates to add your videos to their sites.
- e* t ]" L C7 P& [5. You provide your affiliates with simple instructions for adding to their sites a video player which is embedded with their affiliate links.
0 b- h& S$ M q- O6 i- @2 \6. Clicking on one of the hotspot links built into the player sends traffic to you, the merchant, via an affiliate link.
, x$ ?& E0 m7 W" B6 N2 U/ m/ t6 k7. All transactions are tracked by your affiliate program as usual.
3 m/ a4 Z1 A5 x( U"When your affiliates add your videos to their sites, your web video players are transformed into eye-catching, attention-grabbing affiliate links that will drive tons of targetted to traffic to your site," Joe says.' Q, ]/ y5 Y, q( O9 C% y
You and your affiliates need do only three simple things to make it happen.
; U7 d2 [6 U( c+ M+ [& L- nThe video affiliate system is one of the video tools available in a new membership site Joe has launched. The membership site is for anyone who wants to put video on their site. You can try it risk-free for 14 days.
9 W, Z* R4 w3 G$ lThis has exciting possibilities.
2 I2 x; V) M% |2 dFind out more here...
4 U. N& J- B0 o8 c) m0 H' Fhttp://www.AssociatePrograms.com/video-system$ D, P% L' V! j j, M0 G1 x' O
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4. Thought for today: How high?
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"Nurture your mind with great thoughts, for you will never go any higher than you think." - Benjamin Disraeli |
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