If you write & test Google ads like I teach, you+ g: w5 N8 g. `/ i+ [1 Z+ P
try a few things, make some improvements, and 4 A2 X0 J- ^! a3 u, m9 _3 e
eventually get to an ad you can't seem to
) F( U5 w/ ~2 b) a9 @+ ]4 C$ Vimprove anymore, no matter what you do.4 q2 i/ D5 m- f4 \) e i7 S1 J" j
But it's still possible to achieve the breakthrough
+ K. E" E! x0 Q3 k2 i- p! \you desire. Today, some tips on how to achieve that.3 b% Y3 E: o4 r- c: k
- When you do any kind of split testing, you
$ c) q1 D; y" e3 ]" W! ]- p% Bshould start out by testing radically different' m1 Y- L8 w2 |+ v
things, then refine the winners.
- W. @% B) Q- Y( T" z6 c, KSo at first you test black vs. white, question
8 M* A, G7 Y3 ?& D7 tvs. statement, bold claim vs. blind curiosity,
0 `3 h" W0 |7 u: X) onegative vs. positive, pain vs. pleasure.
' t! j0 Y. N0 K" P$ X6 e0 Y S1 [- Only after you've tested the wildly different5 A5 L) \5 T. e; F' C! I* Q! T
options do you then focus on refining words,
3 }+ e9 j( }# P2 [7 |6 Ptesting capitalization etc etc.+ Y- G* b# u; ~3 A* [
- One of the most useful things for me is to apply
$ L6 L* t" Q$ w4 X) r' Z. t/ Bvarious "filters" to my ads. Each filter forces you
0 Z5 j: w& {2 a; ^$ S ^( Xto write the ad a different way than you normally would.
( h% l! l: y* w8 E- a& a5 bHere are some of my favorite filters:/ J0 q( |4 L5 X, o# E5 y2 j, [
1. Nearly every kind of punctuation mark on your
" X) |3 I0 ~0 V' R5 q0 V! @( C* skeyboard: B1 o0 D* {3 s$ o) a! U
! # - $ , % & ' ' " " / ~ : ; ( )
/ z" V M2 q- D) j! w' gEvery single one of these - or combinations of9 Q, J' G g/ [) x! v* F- a
them - are not only useful but can attract more attention
* @' r- n+ ~ s7 U* `# `8 L+ Qas well. If you decide you're going to use dashes5 R( J$ `5 S% A, W8 M4 U: f7 e
or quotes in your ad, it's probably going to cause+ C* ?4 Y M: {3 k1 m
you to write a different ad than you would have.
8 p/ f! `- M- z! `6 I1 e' DHere's an example of an ad written around dashes:
; H9 i) N o5 E& E9 o9 A" F* J, `Popular Ethernet Terms
( B8 ^; Q5 o9 }Complex Words - Simple Definitions
" P5 e" m. _( R* i _% t3 Page Guide - Free PDF Download
# S4 w9 }1 B0 z( B: m2 X* B/ f Jwww.BB-Elec.com
4 y8 m2 {; Y9 o5 d( M2. Rhythm: One of my Mastermind Club members
! { i# X) U. Ytold me he got a huge breakthrough writing his ads4 R: i& {' F8 \& |
like Haiku. Haiku is when the first line has 5
j% A) l3 H& ~+ T# g5 j0 V* Esyllables, the 2nd line has 7 syllables and the 3rd4 ~6 Z0 n- l8 v3 O( F4 ], h! O
line has 5. He got a huge increase in Click Thru4 H" f2 @3 d" ]2 f
Rate./ o0 g2 ^- S; _7 r- X% ^
Here's a Haiku ad:
* b* B4 v8 S8 g, e& p `! C; EAnger Management
" S2 e) X4 _( L, Z8 @2 R# RSmash! Punchbowl is in Pieces
1 F6 i) H j' F& j3 yLearn Some Self-Control
$ B0 R+ g+ C1 v6 o- Z' Mwww.SpringfieldCounseling.com / x6 D* N0 l6 h5 _; W! a
Well, he didn't get his boost because Haiku causes7 U* g% r" d- v
people to click or buy. It's because being forced to5 E9 ^" R) F4 A' J% N0 S
write a 5 syllable headline made him create a headline9 w4 R+ J! }: ]* w. Z7 L
he wouldn't have thought of otherwise.
" L/ g0 b! A: I; \6 P5 G( ^3. Write ads that appeal to each of the five senses:
2 I/ i, o6 y* J5 dTaste, Touch, Smell, Sound or Vision. This one
9 ?; B2 _# {% {6 M# i- Gevokes touch:. J' \7 f% {6 N# Z
The Wildest Massage & c; i* s% b4 p( X6 t
The Sensation of Shivers & Tingles
: A8 I" J# ^3 T/ g) rThrough Your Skin & Down Your Spine + f. Q5 [9 @5 ?: e$ w2 U7 k7 w; Q
www.SkilledMassage.com
9 L" u4 H! g+ i4 c2 `4. Reference famous people - you obviously have to
6 \3 N/ {! P% u, m \2 Ddo it legally and appropriately, but can be very powerful:
; @% B+ u8 J) z* X' ?3 B0 ]# D5 {Wrinkle Removal Miracle
2 j8 L/ @; k. I2 f% Z& vSkin Transforms in 60 seconds!
; U# l( @' ^& p& A(Used by Oprah, Beyonce & Britney) / `; a% S. F5 ?, G! r
www.dremu.com - ~/ W+ H0 ^! l. o# H" }
Note the use of parentheses in this ad, too.( \. C: d& f4 Y1 u
5. Use Metaphors: Vivid word pictures, like this:9 G! r) c) ] T
Will Your Wedding Be / u* D. B1 R3 d) p+ B) R
A Carnival of Utter Confusion,
+ y+ F# _8 M' p& N5 G* e JOr the Happiest day of your life? 0 U4 }3 P. m8 m8 m! g
TheWeddingOintment.com 7 g# ~2 Z! C! Z
6. Some other things you can try: Trial offers,) |5 w$ }8 s0 h3 j+ z* B7 w
guarantees, no obligation, sign up for9 I5 W. f' R! X: j
something free, pre-qualify with price.
, p, ^/ o0 y8 J" Z3 H7. Results within a certain amount of time;
+ o( {) \ W$ T: \deadlines, i.e. "Deadline is midnight Thursday 5/17"
1 [# G/ Y. I% v* z; L, g% |% `! z(deadline dates are *rarely* seen in Google ads
5 B# A- D; {! Z' W$ l6 M+ Y1 tbut can be highly effective); External certification
{+ K% _/ a O: Cor credentials, discrediting knock-offs; results in
7 _% }, U( ]' A1 `- `3 ?X easy steps." E3 y, _" B9 a
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