Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
* C$ M  A6 c, p+ c- ~& z* I1 P1 {try a few things, make some improvements, and
$ B1 |4 D+ I, e7 b+ @eventually get to an ad you can't seem to
7 ], G# f8 t2 u- H3 o& o* M/ bimprove anymore, no matter what you do.
0 q( C% d7 x: GBut it's still possible to achieve the breakthrough
you desire. Today, some tips on how to achieve that.
" S% l7 |0 Z5 d% }! @+ T. J- When you do any kind of split testing, you
should start out by testing radically different
things, then refine the winners.
! G0 P$ z* z% ?3 e/ {& j0 E0 YSo at first you test black vs. white, question
vs. statement, bold claim vs. blind curiosity,
, k: V' L9 G4 O5 M8 j4 Fnegative vs. positive, pain vs. pleasure.
- Only after you've tested the wildly different
options do you then focus on refining words,
testing capitalization etc etc.
/ A( c1 G7 D) v7 b4 k- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
to write the ad a different way than you normally would.
8 O9 \, c+ C9 I& Y& V( pHere are some of my favorite filters:
3 F( h/ K" S6 \6 I4 K  ?1.  Nearly every kind of punctuation mark on your
4 _6 q; ?3 Z: Q# E* Tkeyboard:
! # - $ , % & ' ' " " / ~ : ; ( )
/ L( Z7 M) L. r) ^Every single one of these - or combinations of
them - are not only useful but can attract more attention
as well.  If you decide you're going to use dashes
' q6 [) k' r! t& Nor quotes in your ad, it's probably going to cause
: t8 V( T" W+ f3 ^, i0 z2 u' ryou to write a different ad than you would have.
Here's an example of an ad written around dashes:
, e+ ?% a! w; w9 N* e" ]Popular Ethernet Terms
  x% O( B; a+ @. j- o1 e' [2 Q  SComplex Words - Simple Definitions
4 g5 x# i8 c# }& r3 Page Guide - Free PDF Download
- x8 W( E, ]; awww.BB-Elec.com
2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
syllables, the 2nd line has 7 syllables and the 3rd
! [4 ^# k" u5 M2 C4 n9 a6 vline has 5.  He got a huge increase in Click Thru
Rate.
4 `- x3 K* v! a8 q/ M$ PHere's a Haiku ad:
Anger Management
; S$ ^3 l4 ?$ l7 cSmash! Punchbowl is in Pieces
9 w/ r% d4 Y' r. u6 h! x% PLearn Some Self-Control
7 p; c& [2 l/ O; U) lwww.SpringfieldCounseling.com
% p& _1 a) J3 H5 p# P- a) b8 aWell, he didn't get his boost because Haiku causes
8 e' w  p4 Y5 l) ~( h6 w2 z3 Opeople to click or buy.  It's because being forced to
write a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
# e8 q0 @2 @" k3.  Write ads that appeal to each of the five senses:
Taste, Touch, Smell, Sound or Vision.  This one
4 g; H5 ]- ~/ K; Mevokes touch:
, G) _% O9 A( o+ c1 H, d) oThe Wildest Massage
8 r* q  X  o5 `! xThe Sensation of Shivers & Tingles
; P- i  E4 a8 _8 H- _4 Z# |8 A/ n0 W- IThrough Your Skin & Down Your Spine
) G! M8 v$ R1 c3 c* ~www.SkilledMassage.com
" C1 K! w$ T7 F3 m4.  Reference famous people - you obviously have to
do it legally and appropriately, but can be very powerful:
( N3 [+ Z. R1 h! O' Z5 O+ T  iWrinkle Removal Miracle
Skin Transforms in 60 seconds!
% t  K  [3 O! Y* g& M(Used by Oprah, Beyonce & Britney)
7 X( M$ n5 j6 f* ?www.dremu.com
Note the use of parentheses in this ad, too.
; |4 g$ R( |- P5 O) Y7 v  }  i3 z5.  Use Metaphors: Vivid word pictures, like this:
) q, d4 q% @: V1 x, C6 ^# EWill Your Wedding Be
4 C5 S5 t$ f, W- z( \A Carnival of Utter Confusion,
Or the Happiest day of your life?
! J$ q1 U& o  T  b, ?TheWeddingOintment.com
' }6 L7 K" r% n/ D0 X6 [6.  Some other things you can try: Trial offers,
0 g8 I$ w  |9 J+ z6 c, ~9 eguarantees, no obligation, sign up for
' y5 m% @+ q9 Z5 Y8 Psomething free, pre-qualify with price.
7.  Results within a certain amount of time;
( T& ]. O; O7 D( tdeadlines, i.e. "Deadline is midnight Thursday 5/17"
6 U$ ~! F7 j1 W(deadline dates are *rarely* seen in Google ads
but can be highly effective); External certification
4 A+ \* ?& K+ e. G4 G# hor credentials, discrediting knock-offs; results in
X easy steps.
תԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146
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轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。