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4 ]" B6 ~& l( tI often get this question : 「Amit, I love your blog and all the infoyou give out, but honestly already what』s the secret to being asuccessful super affiliate?」
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經常有人問到,怎麼樣才能夠成為真正的超級高手呢?' D5 E; E4 J- b. I8 E4 g& U4 J
! z0 M: B2 p4 O, [1 Z9 k; ~0 AAsI』ve said before there』s really is NO secret to becoming a superaffiliate, however, there are two concepts, idea, or whatever you wantto call them, that if you understand these 2 concepts, I mean REALLYunderstand them, then you』re either already a super affiliate orquickly on your way to becoming one.7 Z: l) {$ W0 c8 {) e0 O9 L( U
其實並沒有什麼絕招,關鍵在於你深入的理解兩個概念或者說理念。, \, f& P* V& t& T% S0 l; I
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So what are these two concepts you need to understand??) [ I& p+ ^! l4 P# s W5 v! A
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TESTING & SCALING
" s E8 r6 F: ~, N/ Z) Y這兩個理念就是測試和規模化
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2 E% ?* [2 t) e& u* A r8 s' QWhat exactly do I mean by testing and scaling?5 W1 L) a4 u( G& w% ]7 _- j/ D. M
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Here』s what I mean by testing:
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8 N/ V' S2 p* a+ w1 i2 TAssuming you understanding the basics of ppc affiliate marketing, and most of you do, whether you want to believe it or not.% c8 f" J) F2 B1 b% J
6 ?/ p' V' W7 C2 T& mYou first goal is to test, test, test.
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Testdifferent affiliate offers, test different keywords for your affilaiteoffers, test different landing page copy, test different Google adcopy, most importantly test different strategies for successfullylaunching & growing a profitable affiliate offer.% Z" ^% C2 T8 A( S5 _/ U3 g
測試不同的AFF關鍵字,不同的產品,不同的項目,不同的LP頁面,不同的廣告語,最為重要的是測試不同的策略,成功盈利的項目的策略。$ M2 I) H4 y6 S# }
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Onceyou found a good affilaite offer and tested enough keywords, Google Adcopy, and landing page copy to produce a consistently profitableaffiliate campaign (even if it』s only $25/day profit), your next goalis to SCALE your campaign.$ ?$ R7 P6 z3 N! t
當你測試發現了一個有利潤的項目時,你要做的就是加大規模。3 C' F" d7 z- p9 b! W9 @
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Whatmost affiliates do at this point is they jump up with joy at their$25/day campaign, and then go into a completely different niche with acompletely different strategy.
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1 V1 n' B/ V/ u6 c) `" BTHIS IS A BIG MISTAKE.
& B8 Z, P( e7 H |; V+ h最大的錯誤在於,發現一個利基市場後,馬上去研究另外一個市場。
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Ifyou have been busting your butt optimizing an affiliate offer and gotit to $25/profit you need to LEVERAGE everything you discovered whilemaking that offer profitable. This is what I call scaling youraffiliate business.
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6 b2 w. ?3 q7 x/ d+ u2 |You want to do everything you can to MULTIPLY that $25/day into $300/day or even, in some cases, $3000/day.
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2 U' S% `- i' KI』llget into a lot more detail about this is Part II of my post, but here』sa few ways to scale your profitable affiliate offer:+ R9 ?) {" s2 y
至於如何增加規模,我在第二部分有詳細的說明。下面有一些小的方法來擴大你的規模、增加你的利潤。
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Aggressively expand your keywords list, go wider and deeper.
+ Y" j7 C1 t! K0 T, V6 O8 x2 U猛烈地擴大你的關鍵詞列表,在橫向和縱向上都可以進行擴展。# B: }4 M9 d3 a) X
7 D. z' E3 X* s. ~. A+ v0 ]$ ~2 C8 dPromoteother affilaite offers in the same or in a very similar niche. In thiscase you』re leveraging everything you learned in your niche, what typeof keywords and copy work best, that is. You discover that withdifferent products in that same or similar niche, the same type of copyand keywords work well. / ~# C5 k. \4 q5 [8 p6 c. L
推廣類似的項目,用你已經測試出來的方法。
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. t @) V, g0 }" W9 j1 VExpand yourcampaign onto other search engines, this is a no brainer, but you』d besurprised how many affiliates don』t take the time to do this. I runsome of my top offers on up to 5 different search engines. 1 m; e1 D) k3 u7 N1 f. @9 w7 A: |
4 A& M* v0 v. K& I, i, V. @% n推廣到不同的搜索引擎,我一般放到5個不同的搜索引擎。0 ]+ }; W& z L" M* }
$ Z- i- w0 H8 @" n, L9 eIfyour strategy is unique, replicate the same strategy you used to makeyour affiliate offer profitable in other niches. For example if yourbidding on misspelled domain names, and have found a really effectiveway of doing this that generates high ROI, then duplicate this in asmany niches as you can.
9 v% \. l- n$ l5 T, _+ }An essential key to building SCALE is systemization.
7 |$ {5 c: F' H8 N最重要的來規模化的方法是「系統化」5 v! F* {1 }( u6 c- a
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Building scale without a system can be an insane amount of work.
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c# P+ y1 J" Z4 A8 HWhat do I mean by systemization anyway?
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" _% _& l; B+ F7 ^! vWhatI mean by 「system」 is a nearly automated step by step process thatallows you to dramatically speed up the process of scaling yourbusiness.# R7 U3 S3 B4 L! q( V2 M& a
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Here』s an example: I』ve had a lot of successscaling my affiliate offers by pumping up the amount of keywords I』mbidding on, in particular broad keywords. It』s not uncommon for me toadd 20k, 30k, or even 50k of keywords to a campaign I』m scaling.
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Nowsetting up targeted adgroups can be a nightmare for 50k keywords, andespecially if it』s a BROAD keyword list (that is with lots of relatedand lateral keywords, and not just long tails combinations).
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7 z+ i& k C$ v% B4 L7 [9 H+ Y. OIhave a whole system in place, including a team of people that I』vetrained to clean, sort, & group the keywords. Plus I』ve developedsome bulk methods to setting up 100s, even 1000s of adgroups in a veryshort period of time. , `0 z9 ]1 M6 m6 A! V) `8 t
) R$ ^9 f7 p6 p [& c你要有一套系統來擴大你的規模。我的一些方法:用大量的關鍵詞,20K,30K的關鍵詞對我來說很平常,那麼這裡就需要有一套玩具來執行這個事情。我的辦法是我有一套玩具,同時我有一批訓練有術的人專門的人來幫我弄這些。(方法他肯定不會寫出來,也得靠我們自己總結或者朋友的點撥。)(具體的請搜索愛老虎油的其他的帖子)- |+ _ E# \0 ]$ u, b( R
. Y0 v' z8 b6 l: l. A- V6 HThis system has allowed me to take anaffiliate campaign that』s maybe making $100/day profit and explode itto the point it』s making $1000+/day profit in a matter of weeks.
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Do you have a system in place to scale YOUR affiliate business?
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( M- |/ q4 e% H h上面的文章來自amit,我並沒有完全翻譯,因為沒那麼多時間,只是拋磚引玉一下,希望大家可以自己琢磨一下,還是能夠學習到不少東西的。 4 d4 i2 W5 ]; E
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This time I really want to talk more about scaling and WHY that』s a bigsecret to success in affiliate marketing. I already talked about HOWlast time.
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5 S' i+ ^3 A2 r9 Z' J現在我將更進上步的說一下規模化。
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If you really think about it,building scale is an important part of any business. If you own one hotdog stand, you』re very limited in how much money you』ll make in oneday, and on top of that it will consume all your time.
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如果你只有一個熱狗攤位,那你的收入有限。
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So how do you scale a hot dog stand?
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Youhire out someone to run your hot dog stand, heck, franchise it out,give then 90% of the profits and you take 10%. Now do this 100 times,and you』ll be making 10x more than you were with just one hot dog standand have free up all of your time (except for possibly training new hotdog stand owners)!2 p4 _+ ~% |$ M, x- i5 ]! R
那你可以請一些人幫你來運營熱狗攤位,也可以把經營權(或者說方法)賣出去。你只拿10%的利潤。如果做100次,你將得到10倍的收入。
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Nowyou can imagine the enormous time and money it would take to sell a 100hot dog stand franchises to people and get them up and running.
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Inmost traditional businesses it』s REALLY hard to scale. Even in onlinebusinesses, outside of affiliate marketing, scaling can be a pain inthe butt.
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Think about it.9 x5 `: @7 I( P7 q3 u3 S
/ ?" H8 x& l$ X8 P. c' QEven if you』re selling asoftware product online, how difficult would be to take your companyfrom $1M/year to $10M/year? With 10 times the sales you』re going toneed 10 times the customer support, ten times the server capacity,bigger office space, etc, etc, etc.
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A lot of start ups go bellyup because they face fast growth in the beginning and they can』t handleit, that is they can』t scale fast enough to handle the growth. Nowthat』s a scary thought!9 D1 R- j; W, D% q. |- A
# D `$ H d$ e3 c, d2 w& K+ q1 e在實業中,規模化並不容易。
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$ U' h* v/ I" k1 J6 x1 ~So what makes affiliate marketing different?
' Y( c$ [9 Q3 c! o E$ b L. n6 E在affliate裡面有什麼不同呢?2 n4 o% ^3 C% N. |
' l/ j; v2 p, X% Q9 X4 tIfyou take your affiliate business for $500/day in sales to $5,000/day insales you don』t have to worry about : hiring more employees, gettingmore office space, or anything like that.: M6 h! M4 d0 R5 W
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Now the onlybottleneck you may face here is your credit card limit, if you want tomake $5,000/day in sales you』re most likely going to have to spend$2,000-$3,000 A DAY on ppc to hit that. If you get an American ExpressGold card and build up your history you』ll have nothing to worry about(BIG TIP). 0 ^& S; \( A7 I2 X1 d* m
4 I0 ]$ J9 [; h" Q" eThe ability to easily and rapidly build scale is what makes affiliate marketing a really unique business model.9 z" K( M! l F
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I mean, what other business can you go into and start making $10k/month profit in within 3-6 months? $ J: v# K7 t; S$ i! V0 k
: p1 e& E4 t6 o2 n$ c7 e0 x4 m5 QNow,last time I talked about how you need to build a team and a system todo the work of building scale in your affiliate business. I realized Italked above most people』s heads, so let me give more practical advicethat newbies and intermediate affiliates can start applying right away.4 [ o% L! ?; N8 T% H
6 r3 a. K, \3 M7 h5 b5 x4 X; r& iLetssay you have success with dog training, you understand what keywordsconvert, what copy works. You』ve setup a nice review site, where youreview various dog training ebooks etc.
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6 l! y, n6 |( m5 X4 }So how do you scale this?/ l0 o7 Z+ e9 Z. P( P
舉個簡單的例子,你如果發現「dog training」是一個有利可圖的市場,那所有的pet training你都可以嘗試。8 _. g* }1 P, M- h/ v. A S1 O0 u
% e2 w* y8 O! f5 YEasy,promote other types of pet training ebooks using the same methodologyyou used for dog training. You can go into cat training, bird training,etc.% }/ H( h0 Q" B, i; Y
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In different markets you need different strategies to besuccessful. You want to milk one market as much as you can before yougo into another market, pet training is a perfect example. ' ]* ~+ ]% W5 p
" Z/ Q% S9 C- `" `+ ]2 |So if you』re just starting out don』t get overwhelmed by Part I of my post, just do this:
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Find a good niche, you』ll know it』s a good niche when you start making consistent profits! # }# U2 _( A/ {/ @% ^. S
Buildon your success by split testing your landing page, split testing yourGoogle ads, adding more keywords, and expanding your campaign ontoother PPC search engines.
; N3 n8 x& ^/ H7 |4 pNow go into closely related niches (iedog training, cat training, bird training) and use the same strategyyou used in the original niche and duplicate your results.
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It really is THAT simple!; E+ s; F) U! M' j/ ]5 B# r% O
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你要做的就是這三步:2 ` z1 R2 h$ C9 x' l
找到一個好的市場
" c4 o1 v8 C. P3 U7 k分別測試你的LP,你的關鍵詞,增加更多的關鍵詞,不同的搜索引擎& s4 _3 Q2 _$ Y, {! e! S* d* C0 ^; I
進入相近的市場
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就是這麼簡單。2 f; Y3 t" g% n* C. s9 d
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這篇文章其實強調的是一種思維,相信大家都明白,但平時一定要多複習這種思維,你的成長才會更加快速。affliate難,其實也不難。2%的人成功了,為什麼。因為他們的思維不一樣。希望大家可以從中學習到一些東西。
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6 h1 Y& @2 x# E+ C# J7 \' QThe ability to easily and rapidly build scale is what makes affiliate marketing a really unique business model.. Q* r/ G# k( ?/ m# B4 N1 I* {
簡易快速地建立規模的能力為(網絡)營銷市場提供了一個真正獨特的商業模式。
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2 m9 m+ q7 h3 @ E' p/ Z1 UI mean, what other business can you go into and start making $10k/month profit in within 3-6 months? . \; s: Z3 l5 H% _7 i& K' c
我的意思是說,什麼樣的商業,你可以進入並在3-6月內獲取上萬$/月的利潤?% w( G, ?3 }3 B9 W( p( C
) \% v2 G0 h8 z9 D& W0 ~/ `Now,last time I talked about how you need to build a team and a system todo the work of building scale in your affiliate business. I realized Italked above most people』s heads, so let me give more practical advicethat newbies and intermediate affiliates can start applying right away.
* n. _% O0 _, _* k上次,我談到需要怎麼樣建立一個團隊和一個系統,在你的市場中建立規模。我知道我所談到的會令許多人感到頭大,那麼我給多一點實用建議,新手和中級營銷者可以馬上應用的。
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$ z8 ^. Z$ b! z- gLetssay you have success with dog training, you understand what keywordsconvert, what copy works. You』ve setup a nice review site, where youreview various dog training ebooks etc.) E: y# {1 |, ~+ @5 H. ~' [/ A3 a
假設你在dog training這個市場賺取了穩固的利潤,你理解什麼樣的關鍵詞轉換率好,什麼版本起有效作用。
9 @9 Z( K7 a3 A1 g你設立了一個漂亮的評論站,在站上你評論各種各樣的dog training的ebook,......- V' u1 n. C# P1 B: @
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So how do you scale this? 那麼怎麼樣對此規模化?" c7 r; T6 T i( P9 i4 ?) Q2 G
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Easy,promote other types of pet training ebooks using the same methodologyyou used for dog training. You can go into cat training, bird training,etc.
9 D/ S2 ?' v9 o. L6 N" N8 ]7 D" b可以使用相同的方法,和做dog training的ebook一樣,做各種類型的pet training的ebook的推廣。
) G# I- O) ]+ j7 ]+ G9 j可以進入cat training、bird training、......的市場。
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2 q) ^6 J: p; p5 Q, m- N( f& J; ?2 EIndifferent markets you need different strategies to be successful. Youwant to milk one market as much as you can before you go into anothermarket, pet training is a perfect example.
8 M: ?& S+ ~: k! H r在不同的市場需要不同的策略才能獲利。你應該像擠牛奶一樣,盡可能地擠取一個市場的利潤,然後才進入另一個市場,pet training是一個正確的例子。
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So if you』re just starting out don』t get overwhelmed by Part I of my post, just do this:. n: z0 h U* T3 O
那麼,如果你只是剛開始出發, 就做以下的:3 H& \: {' j& n
7 q" k* T( q% x1 m/ tFind a good niche, you』ll know it』s a good niche when you start making consistent profits!
9 k, C5 `/ H) b) r發現一個好的市場,當你開始賺取穩固的收益時,就知道這是一個好的有利潤的市場。
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$ z) u& g8 q% o# I4 c. R0 m9 @Buildon your success by split testing your landing page, split testing yourGoogle ads, adding more keywords, and expanding your campaign ontoother PPC search engines. ) u. C0 V/ E9 F) c- B4 k+ i
通過獨立測試登陸頁,獨立測試gg廣告,添加更多的關鍵字,擴大你的廣告活動到其他ppc搜索引擎上。: H! a6 W5 N' s; n, B# q
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Nowgo into closely related niches (ie dog training, cat training, birdtraining) and use the same strategy you used in the original niche andduplicate your results.
5 C" f& J; P. s' C2 b% k' R進入密切相關的市場(例如dog training, cat training, bird training市場),使用(和初始市場)相同的策略,成倍增加你的成果。0 B* M# ~% c7 @% Q( i, g
It really is THAT simple!
5 E5 D4 \7 B) x; L) a+ [6 G O就是這樣簡單。 |