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複製代碼 目錄如下:
/ d. p' r1 A2 z! B# TPART I Building an eBay Business2 S \% T/ C: A
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3$ R! f, B7 a# k8 C
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
& r) J, H! c. c6 c! ]1 {8 r+ ]3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
2 f" Z/ A1 X7 V8 x; E4 C& {& t$ n4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
0 ~' V ]+ s b1 r4 {. l. j; @5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 519 B$ B8 j ?% Q2 p( ^1 l( P
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71* L7 X5 I1 a$ |* z. q+ l) g
7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 797 w0 V+ d* I8 W! K; n+ ^3 r$ e+ I
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 934 Z7 ] } Y( P: u6 h
9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1076 v8 p9 q' S4 n9 C& q
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 1193 {% L# S' r' ]) L, A
11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 1276 m H, t/ F6 n( X& \
PART II Building Your Yahoo! Store
! S9 q1 u! }# c1 l! o6 M1 Q12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 1392 w7 ^( E2 h7 P7 q$ k) t0 v
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153( r5 @8 b- `# _9 G* R
14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1733 r9 F5 v4 f, t! I: T9 p
15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
8 x* @6 b# Q/ P! V. s16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
: p1 Q! [: ]" j8 e/ \2 ]17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
4 r: ^! Z1 z0 ?9 U% N3 `* _8 ]18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
: N9 C3 `! x: `) N) X19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243
G( ^* ]( E% P% L; D d20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
! B7 y1 Y) l! v21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
( Q# C Z0 C p$ N1 r9 Q; dx How to Make Money Online with eBay, Yahoo!, and Google
& z" n) M, J" p4 N6 }% qPART III Using Google Pay Per Click and More to Grow Traffic
: F& v9 }8 W; |5 {22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289
$ V1 P: a! a# Y/ e/ ~9 ^# K23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303* a+ q5 i0 m4 B, q! \
24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319+ O2 j+ G3 \! j7 K; ?3 J
25 Selling Through Shopping Directories: Froogle, Yahoo!
: i' c* G8 P& [- X1 `/ G5 S5 VShopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333# e8 i9 \8 C" ]3 J( y L
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
1 N9 A; O/ s7 a7 u# [27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
2 f( ~; \$ K' u2 S: u6 M2 ?28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365: R4 X, ]1 B3 f8 h! z$ A
29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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