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複製代碼 目錄如下:2 S/ X1 {% e( B! c M
PART I Building an eBay Business
2 i, w+ B- v% j+ l* N: ?- k1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
# M# N; O4 y6 Q \- ]5 F3 x: n2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13" d+ t' T i8 Q4 f7 n* J
3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
2 Q+ ^8 f; ]' ^: X4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 396 Q& _* T( v6 M" t W h8 k% C6 Q) @6 B/ I/ B
5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51
( x \8 j$ x# F: O! e6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
1 H& {0 z. F% {" G- Q7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
0 Z( K6 S: ]2 F' N" T7 D1 i- Y) ~: _! f5 \8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 937 A" Z+ x% X! u( U) b. V
9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107" E- U, r2 ]: V8 A( Q
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 1197 |1 f0 X5 `: `5 C! j5 Z; Y7 e
11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127+ M4 t+ D3 Q+ y) Q! ?* J+ g6 \- t
PART II Building Your Yahoo! Store+ C, i& ~# @3 H+ v6 i* `; T0 E
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139
5 d, m: @5 N% _! y9 x5 z13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
) f6 r# L, U. t4 `14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173& |' j+ V% v) ]: x* L5 ~( y
15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
* @# Y) P7 @3 U# e( A0 ?16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205, R6 x" u0 g) Z$ Z7 p. Y
17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217' N( f) z) R- l7 P
18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231' `" l* [; w) U7 e, P( R
19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243: z3 c1 e. B$ f
20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261* V1 e2 M; p0 \2 r8 {! ? I+ g/ ~
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273/ _( X# D9 {- Q7 t- S" a- R1 w
x How to Make Money Online with eBay, Yahoo!, and Google
. r7 p, [9 l: o0 MPART III Using Google Pay Per Click and More to Grow Traffic
& q/ |9 S- q0 X" ^4 {22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289
, @$ q: H& `% L' R2 s23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
; z0 \" p% r3 Y+ i; ~$ d: v1 n9 N# @24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319! `/ Z7 Z$ ^& ^7 Q& W
25 Selling Through Shopping Directories: Froogle, Yahoo!
8 W8 }! `2 q+ @$ f: oShopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
) i# L* d6 z) d W/ s26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
2 E$ p$ k$ f5 Q9 I27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 3550 F" _. k k: @9 O& v2 ?! Q6 H8 s
28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365
' |$ t: |$ y3 G/ N* ^" _( _/ Q3 i29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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