The End of Micro-Niche Sites?

顯示全部樓層 · 發表於 2013-4-9 15:29:11

原文鏈接：http://onlineincomelab.com/the-end-of-micro-niche-sites/
Way back in October of 2010, I started to dabble with building micro-niche websites to make money as an Amazon affiliate. I made my first sale within 30 days and was pretty stoked, to say the least.

時間倒退到2010年，我開始試水建立一些微型的Amazon利基站點。30日後我獲得了收益。

Over the next few months, I built about 30 micro-niche sites and my income continued to climb. Then in about June of 2011 I purchased my first authority site from a past business colleague and immediately set out to boost the sites performance as fast as I could.

數月過去，我建立了大概30個微型利基站點，我的收入持續增長。大概在2011的6月，我推出了我的第一個權威站點，這是基於我以前的商業經驗而建立的。

Shortly after that, I sold most of my first round of Amazon micro-niche sites and set out to build more Adsense micro-niche sites. As of this writing, 77% of those 30 sites are on the first page of Google and earning me a nice passive income.

不久之後，我賣掉了許多我第一輪建立的微型的Amazon利基站點，並開始建設更多的微型的Adsense利基站點。在我寫這篇文章的時候，我建立的30個站點，其中有77%的都進入了google的法眼，給了我第一頁的位置，當然我的收益也更加穩定
So, if all is well, why am I writing a post titled 「The End of Micro-Niche Sites?」

當然啦，如果一切平安，我為什麼還要寫這篇文章呢？
The reason I』m writing this post is because I want to share with my readers what is going on in the world of niche sites and what I』m doing to adapt my business to this latest round of changes

我寫這篇文章是因為，我想同大家分享一下：微型利基站點的世界將會發生什麼事情。當然還要就是，在最新的形勢面前，我會為我的事業做出怎樣的改變。

It all started about a month ago with the demise of BuildMyRank. Google, in one fell swoop, de-indexed their entire network of sites and in doing so, forced BMR to close up shop. You can read more about this in a prior post
這是事關數月前，BMR之死（熊貓與企鵝的盛宴中，非著名買賣鏈接網站buildMyRank以近絕望的語氣表達：「這裡再沒有我的位置了。」）
Around this same time, most of my micro-niche sites took, what turned out to be a temporary drop in the rankings and this kinda freaked me out. After all, I』m a guy who』s entire livelihood was build on micro-niche sites, and if that model was dead, so was I.

本來我覺得與我無關，但在BMR宣佈死亡的同時，我許多微型利基站點居然產生了不同程度的排名下降，我大吃一驚，我只是一個靠這些站點養活自己的苦逼站長，如果這樣的商業模式死翹翹的話，我。。。
I Needed To Look at My Business Model我需要重新審視我的商業模式

Not being one to sit around, I immediately started to have a very close look at what I was doing, as well as what I was teaching in my membership site so that I could determine what changes I needed to make in order to ensure that my business was going to be viable for years to come.

無人會坐以待斃的，我馬上重新去審視我的所作所為。就像我在培訓課程中告誡你們一樣，我必須要決定哪些需要改變的，使我的事業可以在未來幾年還可以繼續。
Here』s What I Concluded這些是我的推論。

After taking stock of my business, I drew a number of conclusions:

盤點了我的事業，我得出以下推論

Micro-niche sites still make money…but for how long? (impossible to know)（微型利基站依然盈利，但能持續多久呢？）
Google is making it harder for webmasters to rank micro-niche sites（google大神已經使微型利基站難已獲得排名）
My authority sites are still doing incredibly well（但我的權威站點依然堅挺）
Link building for authority sites is really easy if you provide great content（外鏈建設對於權威站點來說十分容易，當然你有好的內容）
If my business is to last for years, I needed to be proactive and change now, rather than waiting until the last minute$ b; Z6 E& x4 {$ {0 v- Z

- x! A% }, }* F+ t/ L- C

補充內容 (2013-4-11 18:07):
這篇文章是以前在舊的廣告中國漢的驕陽推薦的一個站長的博客的文章，文章內容可能有點oldday了，不過確實是手工翻譯的，不過文章的確有啟發性的

顯示全部樓層 · 發表於 2013-4-9 15:29:12

Like I said earlier, 77% if my micro-niches sites remain on page one of Google and the best

performer is making me $300 a month for doing nothing. I love making money for doing nothing…but I

hate risk, so I needed to adjust my strategy to reduce my risk.
What risk am I talking about? Dependence on a single source of traffic and income; namelyGoogle!

就像我之前所說的，如果我77%的站點依然在第一頁，而我最好的站點，即使我什麼事情都不做，他依然能每個月帶給我

300刀，我真想什麼都不做，但我很討厭危險，所以我只可以遠離危險。
我說的是什麼危險?基於單一的流量源和收入，說的就是-Google

The very first thing I did was to remove the Adsense off the bottom 2/3 of my sites. If you

understand the 80/20 rule, you』ll realize that the overall reduction in my income was not very

much, but by significantly reducing the number of sites in my Adsense account, my hope is that I

will stay off their radar.

我所做的第一件事就是，移走2/3adsnese的廣告位，聽起來好像很多，但如果你知道8/2定律，就知道其實我的收入沒有

很大影響，但可以使我的adsnese賬戶馬上少了許多站點，我希望不要成為他們打擊的對象。

If you think I』m being overly cautious, consider my friend Spencer Haws over at NichePursuits.com.

On Friday, Spencer』s Adsense account was closed due to 「invalid clicks」, which is Google』s catch

all for 「we closed your account because we felt like it」. Spencer has blogged about his

misfortune, so you can read it yourself here if you like. Near as he could tell (and it was a

guess), the large number of sites that he owns was what probably put him on Google』s radar for a

manual review.

如果你認為我過於小心，細想一下我朋友的NichePursuits.com，我朋友的adsnese賬戶居然在星期五被關閉，理由是「無效點擊」。就好像說我關閉你的賬戶是因為我喜歡。如果你有興趣瞭解，可以去我朋友的博客度看看。

The reason Google doesn』t like micro-niche sites is because they don』t really create a fantastic user experience. Instead, these sites tend to exist solely for the purpose of getting Adsense clicks. Now, as a capitalist, I have zero issue with that, however, like I said above, as a business owner, my goal is to avoid risk, so if Google wants higher quality sites, I』m going to create them!
As a side note: I have quite a few sites in the $5-10/month neighborhood, so if you』d like to buy a few of them, get in touch.
點解google不喜歡這些微型利基站點，是因為他們並沒有創造令用戶驚喜的東西，他們只是一心想要用戶們點廣告。作為商業公司，這樣的商業行為無可厚非，就好像我之前所講，我作為一個生意人，我的目標是遠離風險，所以如果google想要高質量的站點，那我就創造高質量的站點吧。

顯示全部樓層 · 發表於 2013-4-9 15:29:13

Actions I』ve Taken to Adjust My Strategy
戰略調整
Before setting out to change the training in Niche Site Mastery, I had to ask myself if I was qualified to teach people about authority sites. Here』s how that process went in my head:
在我的培訓課程開始作出調整前，我不得不捂心自問，我有資格給人們去做培訓嗎？我有成功的案例嗎？
* Do I own profitable authority sites? Yes.（我在權威站點上盈利嗎？）
* Have I built profitable authority sites from scratch? Yes.（我是從零開始建設我的權威站點嗎？）
* Have I built sites that got to page one of Google? Yes, many of them.（我已經建立了能拍在google首頁的網站嗎？）
* Do I plan to build more? Yes.（我有計劃去建設更多嗎？)
* Will I learn more strategies and share those with my customers? Yes.（我會學習更多並分享更多嗎？）
* Is outsourcing still needed to build them and am I an expert at outsourcing? Yes.（可以通過外包的方式實現嗎？我是外包的專家嗎？）
* Does my background as a CEO qualify me to teach people about building a real business with real customers? Yes.（我有教人們如何去做實體生意的背景嗎？）
* Have I successfully built a mailing list? Yes.（我成功的建設了一個訂閱清單嗎？）
* Have I been successful in monetizing that list? Yes.（我成功地從這些訂閱名單上獲利嗎？）
* Do I earn a full-time living from my authority sites alone? Yes.（我只靠我的權威站點能活得滋潤嗎？）

顯示全部樓層 · 發表於 2013-4-9 15:29:14

Now, in case you are wondering which authority sites I own, I』m going to share them both with you.
好吧，說了這麼多，你肯定在想，我究竟有個怎樣的權威站點值得一提的呢？馬上同你分享

Case Study #1
案例1
The first one is my cleaning site. As I have already disclosed on numerous occasions, I did not build this site. Instead, I bought it and since buying it, I have approximately doubled the monthly income to $800 per month from just Adsense.
At this point, I do absolutely nothing to the site on a day-to-day basis. I don』t add content and I don』t add links. In fact, neither the prior owner nor myself has ever built a link to this site. Despite that, it has over 5000 links!
這就是我的www.howtocleananything.com了，我都已經同大家分享了好多次了。這個網站不是我建的，我只是買的，當我買下它的時候，他就是現在這個樣子了，但我倍增了這個站點的收入，現在達到了800刀沒有。我並沒有做日常的維護，我沒有增加任何內容，沒有添加任何外鏈。但事實上它不需要你去建立鏈接了，他已經超過了5000條外鏈了。

So, if I』ve never built any links, how come there are so many? Simple. The site has content that people actually want to link to. This is why this site is Google-proof and will be around for quite some time yet.
但是，如果你從沒有去做外鏈建設，點解會有這麼多外鏈數的？簡單啦，這個站點的內容確是人們需要的，所以點解這個站點能入google的法眼了。

顯示全部樓層 · 發表於 2013-4-9 15:29:15

Case Study #2
案例2
My next authority site didn』t exist about a year ago. I built it from scratch and I chose arguably the most competitive niche on the planet. Why? Simple…I knew that it was also a very profitable niche to be in.
Here』s a quick look at the traffic. It has dropped a bit as of late because I haven』t published a post in a few weeks.
我另外一個權威站點建立了但並沒有夠一年。我一切從零開始，並選擇了一個可能是地球上競爭最激烈的niche，為什麼我會選這個？簡單啦，就是因為他足夠高利潤。
來看看我的流量情況吧，流量有些許下降，是因為我有幾個星期沒有乾貨分享了。

Since launching this site, I have used it to build a mailing list of just shy of 4,000 people and the site has earned a total of $37,679.24.

自從我運營這個網站，我用它來建立了一個訂閱列表，有點不好意思，只有區區4000人訂閱了。所以我只收入了$37,679.24(22萬RMB

）

At this point in time, the site』s average monthly income is about $5,000 and I only need to put in about 2 hours a week to run it. Don』t have two hours? Then try this strategy and do it in as little as 15 minutes (assuming you have a virtual assistant to help you).

此時此刻，這個網站平均每月入賬5000刀，但我只需要每個星期話費兩個小時去運營。哈，你太忙，連2小時都沒有，我這裡有篇攻略可以令你15分鐘完成所以要做的事情。（這是博主的另一篇文章，大家想看的話，我有空翻譯翻譯吧。）

In terms of links, I have also never built a single link to this site, yet, as of now, there are 863 links that were built entirely by other people…and I never asked any of them to do it.

又要談到外鏈這個最香最臭最愛最恨的話題了。我從來不會為外鏈而去做外鏈的，但這個站點有863條連接，不關我的事，我沒有叫他們鏈接我的網站的.

As you can now see, the site I』m talking about is this very blog.

哈哈，講了這麼久，你終於知道這個站點就是你現在在看的這個博客了，世界上還有什麼niche競爭劇烈得過網絡賺錢這個niche呢？當然世界上還有許許多多的niche的，走那條路你自己選。
Think about it for a moment. What is the Online Income Lab blog? Its an authority site in themake money online niche; which is just a niche like any other of hundreds of niches you could choose from.
Don』t think you could do this? Guess again. A year ago, I didn』t know anything about blogging or making money online. All I did was start a blog to chronicle my journey towards success. The byproduct of this was that I have become a (relatively) well known authority in the niche
認為自己無法做過這個成績？想想吧，一年前，我對如何運營一個博客或者如何在網上掙錢一無所知，我只是從一個博客開始走向成功的。起碼在這個niche我不再是一文不名的。

顯示全部樓層 · 發表於 2013-4-9 15:29:16

Could You Do This?
你可以做得到
So, there you have it, my take on how to build a long-lasting online business with authority sites. You can either pick a topic where you can be totally invisible like my cleaning site, or you can pick a topic where you (or your pen name) is on center stage. Or, if you prefer, you could pick a topic somewhere in between.
怎樣，你明白了怎樣去通過建設權威網站來建立一項會持續很久的事業了嗎？
My point is this: in order to build a real business that is going to last for years to come, my advice is that you build a business that adds real value to the lives of the people who come to your sites.
Do that and Google will love you forever.
我的建議是：帶給你的訪客真正的價值，尊重每一個IP。google大神會保佑你的

顯示全部樓層 · 發表於 2013-4-9 15:29:17

多謝各位看完這篇文章，翻譯質量有限，望大家包涵，我是dofast和52fast的學員，英語還在提高當中。上面的文章的兩個案例都是國外的，下面我還有一個國內的。

網上創業的方法有很多，但我比較看重的標準是：
1、必須簡單可行，有法可依（我並不聰明，太複雜的我搞不定）
2、必須是做自己喜歡做的事（這樣我才有興趣做）
3、必須沒有風險（沒有人喜歡風險）
4、必須收益穩定可持續（這才叫長久的事業）
5、必須越做越輕鬆（這是最難的）

http://www.wpcourse.com/
它完全符合了前面提到的網絡創業標準：
1、必須簡單可行，有法可依（我的網站就是一個成功的參照）
2、必須是做自己喜歡做的事（我愛WordPress）
3、必須沒有風險（我幾乎沒有投入什麼）
4、必須收益穩定可持續（這已經證明）
5、必須越做越輕鬆（這是最難的，但也已經證明）

對比3個網站，希望大家能夠有自己的發展模式

顯示全部樓層 · 發表於 2013-4-9 16:14:37

先佔個位，慢慢看了

顯示全部樓層 · 發表於 2013-4-9 16:52:38

迅速瀏覽了下。翻譯在修改下吧，應該是機器翻的然後修改的吧

顯示全部樓層 · 發表於 2013-4-9 16:57:20

dogcome 發表於 2013-4-9 15:29 % C( Z* H x7 }
多謝各位看完這篇文章，翻譯質量有限，望大家包涵，我是dofast和52fast的學員，英語還在提高當中。上面的文 ...

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The End of Micro-Niche Sites?

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