本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看
: C2 ]& Z |- L, o. u Attention:; x6 J1 ~( |6 e* i. M# v a
This is by no means a complete list, nor is it mandatory to go through every step. This is
* U' h1 C! d2 a9 P! n6 l) ?' Fsimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
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Select and purchase the most appropriate domain 2 q8 u# c L' D7 Y% v2 B
name(s). 4 e/ U" j ~+ u' y. E
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Select and purchase the most appropriate website hosting
4 d- d% Y1 d4 c4 m# w! Z, ]- spackage for your site. 0 W! V% _) p% Y* H) g, i
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3.
8 L) o. h: f8 G- ]( p+ PBuild the website(s). - ?$ x7 E* N% A. C0 J
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4.
4 ~- s7 O3 d6 T f% k ?Develop a clear differentiation strategy (pick a niche)
& [' _7 M' l$ \5 X, z, o: wthat positions you in the marketplace as unique and an
+ E3 s1 s( S8 W2 P3 ]! H8 K1 {/ M h3 fexpert in your field. # ?% V" I; |4 J: M4 z% ?
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) |, H$ z. V) g/ a8 t% Q# [% TWrite benefits-laden, customer-focused, sales copy to 8 [7 {3 s' R' C% m
match the strategy in step four. % f/ u) m. f* B
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Implement a payment processing system to accept online ; l* A7 G0 w2 A+ o- O
and offline purchases if required.
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1 F- c, k! m4 _9 M8 \& B& ]Create 「free」 content to offer your target audience that ( G9 l! k% e# \# ^# T( r8 m3 ~
soft-sells your expertise, establishes your credibility and
) \$ ]) r; G- a, i, R6 Hbuilds your contact list. 3 G2 R5 B/ \: Q7 J* I+ q
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Set up autoresponder series to distribute your free - }4 P d- ?! {4 m U/ x" L7 ^
content and capture email addresses to build a list of
+ p3 k: `' ?/ r1 V4 Dprospects. " i& q' F" \) w0 C0 ?, B! s% |0 j
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9.
7 M( M# f$ u- Y& W0 C) ]Implement Pay-Per-Click search engine advertising
* v& a/ G' \" W: xcampaign(s) to bring in traffic. ( a& g" t2 K% z( H6 J
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( ^/ o# A- u- c- BOptimize your web pages for search engines so in a few % C$ s( c$ O6 ~5 [ i3 }% R
months your site starts to enjoy free traffic from Google, % o0 P; R0 X2 r- n3 ^' K) d+ P
Yahoo! and MSN Search. & P2 l- l" c2 b3 b% ]7 R: t
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Proactively work on search engine optimization including
% F' S% z: k6 r- H) Fbuilding backlinks, adding new content and networking / q% x L1 K4 R8 D I3 j. c! p
online. 7 ~2 y# D9 D0 ?$ J; }
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9 N3 m: X( }4 t' l& y, ^Tweak all the above so that conversions (new customers)
9 L0 b) P; P& g4 ?increase and consequently profits increase. ! J0 P$ r& I2 t
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發表於 2013-7-14 09:03:10
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