本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看
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This is by no means a complete list, nor is it mandatory to go through every step. This is
. c; n7 y3 ?9 B5 y. a2 k6 O! bsimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.: d* t+ X) i: \, w$ q3 s
1.
, S/ N5 o8 o2 Z4 r* S; j' i* ZSelect and purchase the most appropriate domain
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Select and purchase the most appropriate website hosting 3 R& j/ t; X- S* v9 C' J) X
package for your site.
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Build the website(s). " o2 b7 h: J. U: b
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Develop a clear differentiation strategy (pick a niche) & o9 o, t4 S0 `* [4 Y
that positions you in the marketplace as unique and an
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5 I8 t# p; I. T3 tWrite benefits-laden, customer-focused, sales copy to
2 i- g2 l4 \& E* J, @4 ^match the strategy in step four. % W- O H3 V8 p P# X. X3 R
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Implement a payment processing system to accept online % b; ?2 Y1 v4 X* |. B( ^ m
and offline purchases if required.
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Create 「free」 content to offer your target audience that
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builds your contact list.
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8 J0 N, z3 t+ m2 dSet up autoresponder series to distribute your free
8 U0 x4 U2 e$ Y% q( {, r f" scontent and capture email addresses to build a list of
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Implement Pay-Per-Click search engine advertising
0 w& x G) l$ I- D5 N! D0 a" W) Tcampaign(s) to bring in traffic. 1 P/ i- l8 G2 ?9 }+ G
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10.
3 C3 \& n1 Z( `Optimize your web pages for search engines so in a few
1 b+ [+ B' \2 I& ?# w7 g/ J `months your site starts to enjoy free traffic from Google,
' u6 [$ k$ s8 PYahoo! and MSN Search.
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11.
- ^: ?' [; Y E4 s h7 J$ uProactively work on search engine optimization including
# q, m1 o+ }& T$ {building backlinks, adding new content and networking 1 h4 p0 q0 B, h8 j) T: w. J) o
online.
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Tweak all the above so that conversions (new customers) % }+ ~$ m9 ]1 l8 h/ }* [* D+ z8 C s; Y
increase and consequently profits increase.
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發表於 2013-7-14 09:03:10
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