本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看
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This is by no means a complete list, nor is it mandatory to go through every step. This is # [7 J/ W7 ]9 u$ O$ i
simply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.# G, D4 E, M0 r% u6 l8 g
1.
, p8 V3 M2 \; k8 Y3 k: ?- x8 uSelect and purchase the most appropriate domain ! k O1 P- T1 ?: Z2 B
name(s). $ C) T9 j0 O" G" s7 J
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2.
9 a( g6 ^4 ]- o# cSelect and purchase the most appropriate website hosting % h) N# I& c( O$ J( [
package for your site.
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Build the website(s).
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Develop a clear differentiation strategy (pick a niche)
: E. @5 O& c* c2 d, Fthat positions you in the marketplace as unique and an
/ h/ {; y# w7 J' n0 qexpert in your field.
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Write benefits-laden, customer-focused, sales copy to / n3 Q. W3 ~$ [- {2 Y4 {0 J4 `: w
match the strategy in step four.
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Implement a payment processing system to accept online
: ^' w+ U) F7 [ a' c! }& Jand offline purchases if required.
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. q3 X. _" p6 s' N9 w# V2 N) n2 CCreate 「free」 content to offer your target audience that $ t4 G: ^1 m4 v8 _
soft-sells your expertise, establishes your credibility and [8 t7 ?" F+ o- W* G' J
builds your contact list. ' P+ p4 y3 I' P
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8.
9 T j9 d; I1 h v# wSet up autoresponder series to distribute your free
2 C! E& U- i- B( C) Ncontent and capture email addresses to build a list of
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Implement Pay-Per-Click search engine advertising & W6 j3 ?; K2 O6 Y6 z- `
campaign(s) to bring in traffic. . D3 V R. U0 m" @
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Optimize your web pages for search engines so in a few ; U0 x% t* ?& v
months your site starts to enjoy free traffic from Google,
d2 v* S$ e( P0 yYahoo! and MSN Search. 5 M) C. ~: {+ {' U) S
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Proactively work on search engine optimization including
% ?5 Y8 z- }, S, i8 a8 p6 M8 Ibuilding backlinks, adding new content and networking
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3 i& I! a( G: R# S- WTweak all the above so that conversions (new customers) % Z+ g* ?% x8 D) h; s/ O
increase and consequently profits increase.
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發表於 2013-7-14 09:03:10
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