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6 f) V+ L' [0 s! d COPYRIGHT NOTICE ................................................................................................................................ 1 . {9 a& h x* n
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LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3
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% l' L2 v8 _& Z9 i& u9 b8 D4 l ACKNOWLEDGEMENTS ............................................................................................................................ 5 ' B: q! y1 N" C, @
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TABLE OF CONTENTS .............................................................................................................................. 6 ( d& g5 O. }* s+ p6 k D
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HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11 " G' C$ Q3 ]4 H9 o
0 y+ v9 r: `& v' p+ b1 }INTRODUCTION TO AFFILIATE MARKETING ..................................................... 13 . [+ ^ _, x( M. K
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17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14 ( t# P2 `, e; O5 g# |6 d0 z) F. O
! p- `7 @: Y. c6 B8 [ WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16
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+ R+ @1 d0 ]2 i9 b COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17 # R( t5 A: H4 |1 s, q. C
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OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21
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Z4 ?$ z3 m( l+ h2 ]7 SGETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23 ' m: [: G) G) |5 s4 j
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GOOGLE ACCOUNT ................................................................................................................................ 23 1 c7 o% ]' S2 f) N+ c
6 m- x4 @6 O: T PAYPAL ACCOUNT ................................................................................................................................. 24 3 \+ j4 A( r" Q6 F
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COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 0 `/ k/ h4 X) B# r& B9 j( D+ S
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FILE TRANSFER SOFTWARE ................................................................................................................. 25
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$ X# Y# y: N @! f2 K LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25 / @! ]% q2 L7 X! _) n
+ i+ J2 X9 f" \# y4 | SETUP EMAIL FILTERS .......................................................................................................................... 27 ' A; @( P9 N; A& t
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8 v" @. Q' A. J- q8 v; ~- @ USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28
4 K: _6 |( I; W) |# @+ U$ IHOW TO FIND A PROFITABLE NICHE ..................................................................... 33 " M( ~" i7 M/ b; |' C4 B# T# `
1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33
8 l r2 \0 F: F' P KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35 $ q u- `: B2 M4 G2 a& W% o4 z; J
BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37 / _3 N+ t$ [* ]. V4 J d! [$ ], w; Z
HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39 - V% s5 {/ u1 H5 z: _$ M: O) v
PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43 - y ?/ ]2 k" j, B" K3 t
PLAN & BUILD YOUR SITE ............................................................................................ 52 " ]3 g7 C w8 k& E" @# f
6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52 3 n: s+ @' y0 @5 q, X. o4 R
3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54
5 W$ ]4 O5 T' i$ @3 K HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58 % y! ~. y' @8 k6 o+ {$ f2 u
6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59 ) p0 [, k+ g' o2 w+ Q8 O, J( V
TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60 . o2 E9 ?7 @% E$ P
HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60 " Z& G- C; q1 Q- P; \* f) @ a5 r
TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64 M! G5 v& s+ s- R. L) a+ q
GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66
1 F; K# c% X: C* _ L$ k9 _1 K WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67 / `1 G/ P1 a$ r4 l4 U0 u2 N, {
HOW TO SET FILE PERMISSIONS ........................................................................................................ 73 % W4 P/ A" d. M+ `' \+ {
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CONTENT REALLY IS KING ........................................................................................... 79 / G' d" ~: _0 c8 \' L6 |. ~9 O
6 WAYS TO BUILD CONTENT ............................................................................................................... 80 , \* a9 [8 m1 p3 ^; B
5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87
- J. E* n" t1 V, k8 v ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94
; s4 `5 e/ J$ Q% q7 s) F CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
9 R( g' U+ W1 J( Q 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114 " P& I, ]( B1 Q& q$ l# ?( W9 v% U
MONETIZE YOUR SITE ................................................................................................... 119
! M3 i7 T/ T- I' c6 F* b0 ]& Y JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119 / {3 B% W9 H" k+ q# |& M8 E
JOIN AFFILIATE NETWORKS ............................................................................................................... 128
2 T$ \; l5 G4 ?8 I7 P 『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130
* B I0 H* l4 d2 e) I2 i INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140
v8 T& ` [. g' M, t 20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141
% b/ z1 a: t( O8 H OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157 4 Q/ Z: B! @0 d2 Q g
9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171 4 o: }8 c6 i3 y1 P
31 WAYS TO MARKET YOUR SITE ........................................................................... 183
9 C3 W+ v, k5 b! f9 P& M 1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183 # t& k2 k& U( R( J. ]' x
2. ARTICLE DISTRIBUTION ................................................................................................................ 184
5 p) z& ], t( ~# c8 i 3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185 2 X' h" y( _0 b" [( d% L
! z( o O. Z! ~3 ^. u* Z2 w/ M! ~9 W 4. EMAIL MARKETING ......................................................................................................................... 197 8 d% ?9 M! F5 B9 \% u: U2 H5 x$ i3 G
5. PAID DIRECTORY LISTINGS .......................................................................................................... 202 7 u6 J6 l! s" U! F( m0 U2 i
6. FREE DIRECTORY LISTINGS .......................................................................................................... 202
0 Q. x/ a. n: s' ]$ B8 S 7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203 # H3 k! w4 o& e' [/ O1 i+ _
8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205 X" l. Q* h* [% m. |
9. BLOG COMMENTING ................................................................................................................... 207
' |$ u8 {6 }3 E% R 10. USE AN EMAIL SIGNATURE ........................................................................................................ 210 - E- I5 L7 W+ }3 n$ ]. a
11. SOCIAL BOOKMARKING SITES ................................................................................................... 210 5 @. `: m& |% _$ R
12. SOCIAL NETWORKING SITES ..................................................................................................... 212 ( ?$ @" C# b% s8 q
13. LINK TRADING OR BLOGROLLING .............................................................................................. 212 & q3 s( s7 A9 ^, T9 T7 d
14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213
% a* B# x% G( E8 N 15. ISSUE PRESS RELEASES ............................................................................................................. 213 7 c+ X7 V* t0 b' G2 N
16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214
( Z' G7 `0 {+ C* t0 _0 o- E 10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215 : v) J. D b7 ]9 |, [. m
5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219 ' V# N* }4 i) p3 m* _
MANAGE YOUR BUSINESS ........................................................................................... 226 7 ~! l# \( W8 Y: Q1 L+ e {% Q, d
DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226
& ^* p( W" P" o/ P EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229 1 A. e: W1 i1 A5 [
) W3 G- v/ c) R# kGROW YOUR BUSINESS ................................................................................................ 245
* B* E! K4 Z6 F5 N4 i 3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245 ; Z1 @( Z3 f0 L4 i1 S, p {' L
MORE WAYS TO PROFIT ..................................................................................................................... 249 0 M+ w* N5 i1 w% t
PROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 8 i3 H: l8 Z8 l5 m" b* t7 ^! M
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256 ; Y! ~4 h! ~. d6 q
ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263 * r: k4 L6 ]2 s3 H# l3 j( @# l
25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270
) W& F2 h% d: N. J" _WRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274
5 p5 }3 _+ N* yAPPENDIX A: ADDITIONAL RESOURCES ............................................................ 275
+ j5 e6 i, _8 n/ A1 L" l; ` INDUSTRY NEWS ................................................................................................................................. 275
. y7 h' @) F. M. t% N ADVANCED TRAINING & TUTORIALS ................................................................................................ 275 : s/ r/ Z* c3 G% y- H4 u3 n4 A
SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276 $ X- N% i; g1 }* k0 V
GLOSSARY OF TERMS..................................................................................................... 278 ! G( H, [8 t/ a9 A3 d
MAKE MONEY WITH THIS BOOK! ............................................................................ 294
/ R2 ?% @) k7 A5 `7 Q- sABOUT THE AUTHOR ...................................................................................................... 295 / K: N4 p6 J- O3 T
AFTER WORD ...................................................................................................................... 297
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