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Table of Contents
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9 t* ~- V R/ v1 J$ x' D COPYRIGHT NOTICE ................................................................................................................................ 1 1 ?! x6 J. F1 d- i+ q
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LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3 ' h: V0 N, ~; Z7 `# z& o
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ACKNOWLEDGEMENTS ............................................................................................................................ 5 . j b( P8 T, ?* V7 H
# X* c" ? |7 p TABLE OF CONTENTS .............................................................................................................................. 6
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HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11 ) m& x. s& O$ J6 x& K9 l' E
+ R/ n, V/ a6 m: X; F" xINTRODUCTION TO AFFILIATE MARKETING ..................................................... 13 0 e0 u% z6 x K4 E
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17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14
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WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16 $ [ {7 _* s/ ?* G2 _! G7 r/ e
3 n0 k3 F( P- V5 Z COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17 2 n( p( |" k4 p! H5 N. F
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OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21
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. U% r V/ E% e+ M5 s: NGETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23 2 k1 S) u) t4 d, m, m0 ]
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GOOGLE ACCOUNT ................................................................................................................................ 23
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1 M* P1 \1 H+ G: V( K& t5 d PAYPAL ACCOUNT ................................................................................................................................. 24
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COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 9 Q8 D" e" ~) n2 Z c
6 X& W: s* j) Z% H: ] FILE TRANSFER SOFTWARE ................................................................................................................. 25 : D! q$ K. a: H
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LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25
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SETUP EMAIL FILTERS .......................................................................................................................... 27 $ I7 w; r( |% Z
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2 `; Z( T- K2 x" v F6 | USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28
, e; W* @. w8 q0 r) x+ V( ?% h0 p6 a. w: nHOW TO FIND A PROFITABLE NICHE ..................................................................... 33
; Z7 e" Y. G8 ~; {! w( }0 d, c 1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33
* R) M. C" Z8 o; w KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35 $ z* r* D, m- x* p4 S6 \
BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37
% L0 M. q, }, {) ~ HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39
: g' j, k$ F6 ?' | PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43
' c+ u- w1 n8 Y9 I( Z% ^% WPLAN & BUILD YOUR SITE ............................................................................................ 52
" ~3 B: u6 w5 q0 n8 R 6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52
% u. j" F5 {; p! E: @- R- Q 3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54
* @ p2 V8 E, H HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58 / ?6 f" E, H" I
6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59
|. I5 F2 V2 S/ C TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60 ; r: w. M, _5 i' Y E' h
HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60 ( A/ [: B) Z2 M" L
TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64 0 \7 Z9 X/ [ c9 n
GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66
- j P' s! q. F" W: r$ w* I9 A* o WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67 . P6 b+ B2 `( m0 P9 A/ t1 _* O
HOW TO SET FILE PERMISSIONS ........................................................................................................ 73 ' i' b5 i2 i& H- R9 {5 M# y
- k% D( d* T' Y" q% YCONTENT REALLY IS KING ........................................................................................... 79 . a7 E$ ^8 y2 W6 Q8 b, M" s
6 WAYS TO BUILD CONTENT ............................................................................................................... 80 # m6 h6 Z2 }( ?/ W
5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87
7 ~& Z) q3 v9 p1 q0 x6 M ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94
t- t9 G; `" Y' Y8 [- _0 m5 e3 F CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
$ g, i, v$ q. H& d; h 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114 8 A( ~" m }7 M; I# r
MONETIZE YOUR SITE ................................................................................................... 119
) P9 Z4 Q' r# @8 S JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119 . |5 H9 p: w6 U9 s$ j2 G
JOIN AFFILIATE NETWORKS ............................................................................................................... 128
$ `, l: B4 i+ ]# }) e 『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130
, h# @) K0 B4 S+ T8 R# u! a9 @ INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140
6 L& A: H2 S0 Q# D8 r0 M 20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141
. ]) M' k- x: k2 s+ E: J, m. i* j% H OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157 6 S. m3 j6 }9 Y) r$ F
9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171
- k: F) D5 b$ P! S7 \* T31 WAYS TO MARKET YOUR SITE ........................................................................... 183
& r( d! ?3 K: U4 }$ H 1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183 5 s1 B8 G/ {/ d. O+ O4 P
2. ARTICLE DISTRIBUTION ................................................................................................................ 184 $ W+ c2 e- [; ^2 S* c
3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185 & M5 X, l* z! u8 f) Q2 C. D: q
' R% N7 c) J+ H 4. EMAIL MARKETING ......................................................................................................................... 197 $ L' B' ^& `) f9 c" Y3 [- A% `
5. PAID DIRECTORY LISTINGS .......................................................................................................... 202 3 E7 y6 {) `" B! U7 O3 [* I
6. FREE DIRECTORY LISTINGS .......................................................................................................... 202
j! J1 C' t5 L: t: h 7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203
2 x0 A& P$ _8 m; `4 i6 g 8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205 " R- c9 \0 n6 F- z7 y
9. BLOG COMMENTING ................................................................................................................... 207 9 w! A+ O% q& q6 X: {( I# w
10. USE AN EMAIL SIGNATURE ........................................................................................................ 210 4 R- y3 z0 }: }+ o8 v6 _
11. SOCIAL BOOKMARKING SITES ................................................................................................... 210
; c0 s% Q" s* Z9 V$ o. T; n 12. SOCIAL NETWORKING SITES ..................................................................................................... 212
1 t9 ^+ F- q7 H" ~9 {7 u 13. LINK TRADING OR BLOGROLLING .............................................................................................. 212 6 V. S' x9 Y9 A/ ?7 H) i
14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213
* J5 R7 N5 n6 o( ~. \ 15. ISSUE PRESS RELEASES ............................................................................................................. 213
1 |; s v4 p% @. x 16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214 + g; N. O' z% f; N
10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215
3 ]+ J$ Q, m2 C; I l; Q 5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219
% r8 R8 [; F$ L: `! iMANAGE YOUR BUSINESS ........................................................................................... 226 , s& h4 Y1 @& l- |, D( J
DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226 2 J4 V( }7 Y! n7 w1 e- U
EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229 - k$ G6 J5 Y4 E: i2 o- Y& L
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GROW YOUR BUSINESS ................................................................................................ 245
! k' C" ~: F8 ~ O5 ^1 |& A 3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245 ; h% ^; l/ _; t* w
MORE WAYS TO PROFIT ..................................................................................................................... 249 , k4 h/ X) L& n1 B+ g `: i
PROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 / ?5 a: |8 o1 n9 L0 p$ @, j
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256
9 j# m6 y, R7 e* ]" i( R ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263 $ q( i7 [# O7 N
25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270 : _2 \5 [1 q9 J6 `* K8 d3 `9 \
WRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274
; O' L9 S& |* y4 WAPPENDIX A: ADDITIONAL RESOURCES ............................................................ 275
* k. i5 w! a6 Z6 ^8 y7 w7 a INDUSTRY NEWS ................................................................................................................................. 275
8 {, q8 [, d. J T- t ADVANCED TRAINING & TUTORIALS ................................................................................................ 275
! P6 C+ m0 {( k; Q" m SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276 + P6 |1 O/ M% a1 N9 t9 }( H* c4 _
GLOSSARY OF TERMS..................................................................................................... 278
9 R5 ^, } [4 b3 `- @; `MAKE MONEY WITH THIS BOOK! ............................................................................ 294 9 Z5 ^3 J( P' N6 e; j5 h9 l1 {
ABOUT THE AUTHOR ...................................................................................................... 295 4 K5 X3 E: @0 G8 {
AFTER WORD ...................................................................................................................... 297 . [3 ^5 z7 s% h0 i3 {
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