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8 m: S% f0 G$ r6 A* p% k/ ]9 c: {CPM
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6 C, Z; G- h. b: d' s6 x6 u2 }Cost per thousand impressions. * \% k: Z1 l8 m5 ~0 e
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# n1 Y1 B. G7 S, E$ v3 h% XInformation: R; A8 i! l7 a' K" W# T
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The CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
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( R2 c1 |5 ~8 d9 X* yThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.. {1 n# Z# G! L; d5 G
7 O! P! E/ q; Q4 k( I' j |1,000,000 / 1,000 = 1,000 units
/ m' [1 b. O& _$ I: `1,000 units X $10 CPM = $10,000 total price2 H* w1 E. m) h+ v/ I
5 {9 h7 S& m4 U MThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression./ N: y" k4 _+ j g4 |3 z
# Y x0 t% o! g: k) e$10 CPM / 1000 impressions = $.01 per impression
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[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
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發表於 2006-9-28 14:10:01
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