Audience Intelligence Tools! X1 Z0 E8 t: Z/ L6 w8 B& B& u% J' S3 l4 ~
Demographics Prediction
* [" {6 @& c2 T% z; p. D9 A2 sPredict a user's age, gender, and other demographic information, based on their online behavior# S, K1 ~" q6 y: m+ d' H
Detecting Online Commercial Intention Y# ]) f2 M9 R( E) i
Predict customer intention to do a transaction based on their search queries or recently visited URLs
9 D) p3 h" e8 g y2 N8 d; @Local Ads on PC
! q1 e) R$ y# E8 }7 Y, _Delivers relevant local ads based on a user's current location
1 d F7 H- T4 UExplore MSN
" k: c7 ]: X0 Q/ t/ RAnalyze publisher website content and its audience for ad placement and targeting# i1 y2 s% x) f$ Z
[Retired]Forecasting Search Volume Seasonality& P; h0 I7 D$ H {4 m. F! v
Forecast the seasonality patterns of search queries
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Keyword Research Tools$ H8 Z. W: N4 r- N
Entity Association Graph
2 N# ?; u0 _; T, Q" dExplore the correlations among entities when they co-occur within a query or user session
! C, q9 T6 f$ q8 x, i7 y( }4 HKeyword Group Detection e( j8 \% w) t+ n! G( h
Given a word or phrase, find a set of similar words among the online queries
4 y+ O' x m z. H3 CKeyword Mutation Detection
3 Q& b# w! I0 c' }Detect frequent misspellings or alternative spellings of the same keyword in search query logs3 X- v d( S+ P+ f
Keyword Forecast
. C; C+ Y/ t6 J2 _Forecast the impression count and demographic predictions using a selected list of keywords
. G7 u5 y( f0 i2 L% H0 OSearch Funnels
' y7 A5 Q# Y( G; w0 B7 W7 P/ YAnalyze and visualize user search sequences in the form of funnels6 K8 W" O+ ^" N* h5 P' v; \
[Graduated]Keyword Service Platform (KSP)
7 r9 Y% a. t/ s$ T( x' NKeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs7 |0 u2 \7 m! ~1 g9 ~ {
9 k5 r1 O7 F9 S3 ~1 A. nContent Analysis Tools
9 r7 K8 ? y, p# X1 lPeople Name Detection$ L, n4 K" S- Y- f! y
Detect names of people in a query
5 ~3 Z) ~6 X" C, d) v$ FProduct Classification! x) O( i" N7 Y# ^: W* i. D
Classify products into categories! J* r9 u+ I) L1 A* w
Cross-Language Keyword Suggestion
U2 {. G: \, l# _& k) ASuggest relevant queries in a different language based on the query logs
`- k& u: L* V+ Q4 y/ u$ F9 B+ DContent Categorization# R' S0 Y/ c0 F/ g) s; d4 ~8 U0 q
Classify websites into categories
( [1 y' |5 v0 e- }Detecting Geographical Location
2 n. Y9 v( c {9 p3 BProvide additional location details in a search query g5 V. y: c* ^0 J6 t) V
Entity Analysis% h1 Y4 D: S/ D) ?4 F' J$ K- @" {
Analyze multiple-word entities in a search query
: g, H' r3 F( o4 L, i3 ZSensitive Webpage Detection
# k9 L; B- G! K$ Z' r1 c$ L& yDetect whether a Web page contains sensitive content; c8 q& w& r( _8 C! ?: h* W# z( k
Context-based Acronym Resolution
9 [) b% p! j( @) L% ~' G. a$ OExpand acronyms and abbreviations based on related search keywords8 T4 h+ X# l8 Z
Ad Text Writer. L, } Q! u7 t0 F7 g/ Z2 w1 Q ^
Automatically generate text ads for an input URL* \# d! ?7 ]; X: P8 l1 w$ f; h
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Video & Interactive Media Tools
- d: z. F/ F' OVideo Hyperlink
' x( v" v* R# n ^7 BEmploy user interaction to get more information about objects in a video
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4 z: a$ G" N. O3 n5 Z. j b: nSocial Networks Tools
' x- Z# W( N/ Q+ @Social Video
+ E/ x# j+ I& M7 kAdd and share comments on video frames. |
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發表於 2008-9-6 16:02:15
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