Their emotions get in the way. Seriously.
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Y' T9 W3 w f) WNow let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react? g+ T4 l! Q4 X& m2 ?# l% G% b0 p
Here are a few possibilities:& S9 n7 y6 F7 {5 A6 E/ S
1. Pause your campaign, and wait two days before you restart.
7 p1 s% X7 |6 S2. Lower your bids by 50%. You can't keep losing money, can you?
6 F* I3 q+ C- C3. Shut down your campaign. Obviously this offer doesn't convert any more!& `, q, Y" l8 ~( ^, m
4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data. ! ^2 z6 w8 a* C& e1 h8 ^6 Z I
Now if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
& y9 F, ?3 x& j8 VThe fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.+ V/ x5 H' R$ X% }, p# O2 ]
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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