Their emotions get in the way. Seriously.
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Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?" c, a% B: }( }
Here are a few possibilities:
5 H3 i2 R! V& y7 C6 n$ q+ v! Y& `1. Pause your campaign, and wait two days before you restart.+ Z1 l3 W8 e& ? G5 q8 ]1 ~9 P
2. Lower your bids by 50%. You can't keep losing money, can you?
2 h, d c% H6 n! P4 d0 q6 v3. Shut down your campaign. Obviously this offer doesn't convert any more!
" t1 R+ B$ l1 S/ O4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
8 T% [& M, H1 I. ~, l* c( b( HNow if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
; g2 I- u7 W0 t$ i, HThe fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.
6 ]) M1 K5 J' DI know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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