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複製代碼 目錄如下:
. s3 Z1 g* e/ ?; JPART I Building an eBay Business; c5 ~+ f! k* y
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
, K$ l) L0 y0 j! |2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13" w Q* c; d3 d! x
3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
* U( w* l7 G& D' ~8 ~; t4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
7 l7 L. E9 i, Y1 m8 q8 l5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51+ P9 m8 s; M2 f
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
7 ~+ I4 q8 N3 S1 Y7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79: d5 E0 G% q1 k
8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
8 C) }( q4 [: Z, \; W9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
4 v1 w$ G" ]5 k+ A. H& y10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
[8 k0 U( G0 l11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
( s9 q5 h" K6 F3 z& ?0 R& o1 [PART II Building Your Yahoo! Store/ Y, u" X' r2 n i; e
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 1392 F" |5 G4 }3 l
13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
' C# B' V" G$ \5 i1 S14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173& x+ u0 J( a ~* m1 J
15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189+ n0 D f2 y0 f, t0 p
16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
7 z- w9 t$ Q7 ~1 D2 E% t17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217
6 E0 |" {/ R9 V. f/ h18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
* ~1 ]. a. V9 e# y7 d% A) R/ ^6 A19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 2439 f0 ?4 Q6 s; L8 n5 q
20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
3 Z: W+ m, i# p; ^21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273
: s( k9 Y2 D- f6 vx How to Make Money Online with eBay, Yahoo!, and Google
! a6 N6 }# p; g, ~- n! wPART III Using Google Pay Per Click and More to Grow Traffic& B& y4 `# k+ t: u. ~' ^
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289- t& e4 @2 V$ s) c" b6 f$ B, ?
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303
9 o- l7 g/ O5 N% y7 j24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319/ I3 D- D- V" ]' g$ l+ U: H( e9 N
25 Selling Through Shopping Directories: Froogle, Yahoo!( Z9 E# {6 W# o. B" g. H$ J
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333- k$ o5 _" R, h m# ^
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
, Y9 @( a: Q; s, c6 [" _, `27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
( @$ z0 t0 F+ `28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 3656 v- E F* e" y7 d2 I3 q$ G
29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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