roror999 發表於 2013-11-11 01:28 9 W2 `8 r: v# A5 j) z
這文章中提到的OTO,是什麼意思. D7 {- I6 W5 y
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我一時沒想明白,謝謝了先 4 J. T& i$ X4 V
OTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you.
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