roror999 發表於 2013-11-11 01:28 ; C v" p# u4 q
這文章中提到的OTO,是什麼意思* I; {6 z! H# ~. y! M
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我一時沒想明白,謝謝了先
G M V# K% A5 l" h3 o4 I8 A/ l+ rOTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you. 2 L: Q( g' X3 k0 w3 |
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