roror999 發表於 2013-11-11 01:28 3 K; H! h# A4 f4 W( O' b' W
這文章中提到的OTO,是什麼意思8 M1 n7 L4 H' E' j" y! R' w; \
$ Y5 i# c5 t% \- C我一時沒想明白,謝謝了先 . w2 i. O) ~8 d* K: F# x
OTO generally stands for one time offer. You usually see this as an upsell strategy to an offer. Here's what usually happens during the process, you buy a product or service for a low entry price like $29 or $39, somewhere in that area. Once you get "in the door" you are offered a OTO. Marketers call it this so you get the feeling that you need to buy, after you decline it won't be offered again. It's a marketing ploy that works well. Is it alway a good idea to jump into these OTO's, that depends on you. # o+ @& `' \4 C/ W5 ^3 j
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