本帖最後由 豬農 於 2013-10-20 10:10 編輯
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不知道這個話題有沒有已經討論過, Google+1 是否真的目前已經對排名有直接推高的影響,是值得研究一下。這個在樓主此帖 和 TGL 8月的另一貼都出現過了。(當然是國外翻譯來) , o2 a W' V% r6 C/ o" A
3 t* v/ S6 K' \: b b對於 Google+1 目前是否已經對排名直接推高,Google的(發言人)Matt Cutts很快就出來跑到HackerNews上說,非也。他說
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Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings.
# M! r9 @6 Q4 J5 B- G% {5 W他繼續說這些不是谷歌信號:
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0 r) G9 ]$ f G2 wIf you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.. n4 N! _1 T! k2 Z. K* H( \) Q% t! u
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Rather than chasing +1s of content, your time is much better spent making great content.2 _3 \) F4 S7 N9 r1 p0 y0 P, B
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Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results.
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- T* D& k3 @& f4 @; L! _Most of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception. 7 U, W% j, E3 @& E
順便說一下,以前Facebook Shares也被認為有類似的效果,同樣被Cutts否定。但是後來有人提出,有+1 並非是壞事,因為,既然你的東西受歡迎,鏈多鏈高質鏈自然,排名靠前,讀者多,自然也會有更多 +1,facebook shares 等 (correlation),谷歌的算法看上去更自然。但目前,其+1數量多少並非「直接」推高排名(causation)。關鍵是」直接「二字, 間接的效果很可能有(indirectly promote links, tweets and other signals),這裡就不詳述了。
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因此看來,對於+1 ,圖表所表示的僅僅是correlation,而非causation。
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