本帖最後由 豬農 於 2013-10-20 10:10 編輯 0 S5 ]9 K" X& P9 {& F
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不知道這個話題有沒有已經討論過, Google+1 是否真的目前已經對排名有直接推高的影響,是值得研究一下。這個在樓主此帖 和 TGL 8月的另一貼都出現過了。(當然是國外翻譯來)
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. v) L0 s% V9 \1 J* z對於 Google+1 目前是否已經對排名直接推高,Google的(發言人)Matt Cutts很快就出來跑到HackerNews上說,非也。他說! V7 x: p# b& J o& t2 k* {
* c+ @( s( U( F( m b$ yJust trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings.
- _. T8 C" s& e, N2 {3 l& {' z他繼續說這些不是谷歌信號:
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7 T+ l1 n/ P7 Q. K/ {3 @; U- \. F; bIf you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.- Q6 s$ r( H- P
|7 H$ w, x$ E, d$ L9 x# m( G# g' }Rather than chasing +1s of content, your time is much better spent making great content.3 W: ]% N8 g% U6 C- ]7 V% D9 q
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Suffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results.9 u% L; b5 Y5 U9 F/ y) g- K( M" A! r
) v3 o; ^$ j( S, r/ \Most of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception.
0 Y+ k- j$ I+ k; |" L4 g8 t, x順便說一下,以前Facebook Shares也被認為有類似的效果,同樣被Cutts否定。但是後來有人提出,有+1 並非是壞事,因為,既然你的東西受歡迎,鏈多鏈高質鏈自然,排名靠前,讀者多,自然也會有更多 +1,facebook shares 等 (correlation),谷歌的算法看上去更自然。但目前,其+1數量多少並非「直接」推高排名(causation)。關鍵是」直接「二字, 間接的效果很可能有(indirectly promote links, tweets and other signals),這裡就不詳述了。
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3 g* C. y# V# q& x因此看來,對於+1 ,圖表所表示的僅僅是correlation,而非causation。% R: F+ I" ?: p* ~ ^" O- @
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