本帖最後由 豬農 於 2013-10-20 10:10 編輯
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不知道這個話題有沒有已經討論過, Google+1 是否真的目前已經對排名有直接推高的影響,是值得研究一下。這個在樓主此帖 和 TGL 8月的另一貼都出現過了。(當然是國外翻譯來)
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對於 Google+1 目前是否已經對排名直接推高,Google的(發言人)Matt Cutts很快就出來跑到HackerNews上說,非也。他說& m4 }/ }0 X' e, g B8 T
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Just trying to decide the politest way to debunk the idea that more Google +1s lead to higher Google web rankings. / |' H! n* @7 u3 K# ]% ?+ @
他繼續說這些不是谷歌信號:6 m' G% W" x9 E6 \
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If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. But that doesn't mean that Google is using those signals in our ranking.- d% m) v7 \8 b5 V
' A- `7 p9 p+ kRather than chasing +1s of content, your time is much better spent making great content.
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+ D1 k6 L/ g2 N8 V- t6 u- F* bSuffice it to say that I would be very skeptical of anyone who claimed that more +1s led to a higher search ranking in Google's web results.
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3 g* `4 S3 g+ OMost of the initial discussion on this thread seemed to take from the blog post the idea that more Google +1s led to higher web ranking. I wanted to preemptively tackle that perception. - I" s4 N% j+ G4 h/ W3 R
順便說一下,以前Facebook Shares也被認為有類似的效果,同樣被Cutts否定。但是後來有人提出,有+1 並非是壞事,因為,既然你的東西受歡迎,鏈多鏈高質鏈自然,排名靠前,讀者多,自然也會有更多 +1,facebook shares 等 (correlation),谷歌的算法看上去更自然。但目前,其+1數量多少並非「直接」推高排名(causation)。關鍵是」直接「二字, 間接的效果很可能有(indirectly promote links, tweets and other signals),這裡就不詳述了。
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$ t7 D' {- x5 A& {# F因此看來,對於+1 ,圖表所表示的僅僅是correlation,而非causation。
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