找到後續文章了9 r9 G: `, z- s$ {) H
, b+ {+ j$ G3 m% w3 lCan I Teach This PPC-CPA Stuff? Part 2! B3 N8 @) r9 m2 q7 ^
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Okay, here is the continuation of the story on how I got my
3 Q1 M. a' G& ebrother-in-law involved with driving traffic from pay per
4 E/ H- q& n7 i! iclick search engines to CPA lead offers.* I3 |: J4 y3 d* r2 j
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I left off on how he messed up his Google Adwords account
6 c2 R0 l& F& }1 l8 S7 m: P7 Hand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
, H1 ~; m) @6 O8 Y9 R! Plead campaign from $1.00 down to about $0.25.
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, S" f- i" A/ z1 C1 b9 P3 n/ aReady?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google7 y0 ]5 C2 v2 c- ?9 S( |
rewarded this campaign because we had developed a good CTR y5 E8 N& q& ~* {
on the ads.( B, @: }, v: e" F2 [8 `2 `
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From this experience, I reminded him to develop his ad
# A% B k; [$ D" l, k7 U& hwriting skills to keep a good CTR ratio for all his ads on
# s0 Z9 O/ J. n i3 Q$ [( MGoogle.
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He is not a big Google fan because of all their/ g# K4 X; W% v9 k# b2 `. u
rules and restrictions, but he really likes MSN and spent a" G; l L. M0 e) J( s5 p+ e4 _
lot of time on this PPC search engine setting up campaigns./ V3 z1 s Z7 i# o# V# L" ]
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He only ever did learn Google Adwords and MSN Adcenter. He
2 }( B1 @: V2 ^( c9 p- k3 m: g }could have built a lot more traffic if he had experimented) I U& Z8 Y) K0 w( y8 j
with the list of other *profitable* pay per click search' k6 n: y2 o- } I& {# n; z0 ^; ]% h, h/ l
engines I had given him.; K& n( W( x; f) n( h+ n
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He started making some good money, but things could have- W$ \4 z6 X0 G5 k* H
been better if not for the following:
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1. Never use a broke college student who hasn』t made more! _4 C4 R. Z4 ?# Y. t; M0 \ D
than $2,000 in an entire summer as a test subject. As soon2 W$ t' L: t. l- L+ X
as Waseem started making $100 in affiliate commissions a
4 P, [0 R( t( J8 s9 {day, he got lazy and stopped doing much./ O/ M2 c1 X u3 K4 t
6 m5 h0 B$ x6 |& h2. World Cup: Waseem is a soccer fanatic and was *easily*4 p! |; z2 m0 C f
distracted by the World Cup. So distracted that he told me# p: N( e5 }- r3 Z; B
it was a *need* for him to watch almost all the matches.
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6 Z8 b$ a$ A& ~0 ?3. He enrolled himself in a full-time course over the summer
4 m& R! v- t1 I, F: m7 R7 {and had assignments and tests to complete. Okay, I will let
6 P* i6 n( b `' M2 _2 Dthis one go.
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$ v2 p0 [ L; ^: n9 V% ?Over the three and a half months he spent at my home, he only) Z" n* ^8 t$ h$ W5 q7 @# D3 C
got around to driving traffic to 4-5 offers. I had hoped
8 v5 N! ]$ z2 D7 e) U6 Mthat he would have built enough traffic to pull off a
4 z# x# y' X) y0 U/ C! a. N) z$10,000/month.! d* L, h9 J1 {6 J- ?" ` S2 ~
m* [' j. m; J% VHere are the result of Waseem』s stats since mid-May by
7 g* P/ [( p& v7 Mmonth:' ]$ i# V. r W% h3 a- p5 d
5 e5 t) s+ R0 D: Z** May **
/ h2 V- `% q+ u- p5 J JRevenue: $830.056 o0 ?' M7 S, T3 m' n4 T
Cost: $616.38+ J6 ~1 b# r" _$ _% D
Profit: $213.67$ E( L. W6 }" n% J4 J, b7 E
Net Margin: 25.7%
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: H5 `4 t& X h: ?** June **( ?3 A5 E( j/ W: K: U7 q* @3 b
Revenue: $2,526.956 d9 b7 g A7 q
Cost: $2,390.28
5 a L n5 p- DProfit: $136.679 v0 B. }; u' \9 \ b8 K
Net Margin: 5.4%5 d- m A o; [& \7 G; D
% W4 v' d, |; N" `: L3 ^0 U
** July **
8 w5 ?7 P9 q) x9 y# h6 w# bRevenue: $2,787.408 {0 P- S/ x5 w: K; S) E
Cost: $1,749.533 b# ]3 @! T2 F2 [
Profit: $1,037.87
2 z1 R7 h+ P$ n3 x7 J: v0 M" XNet Margin: 37.2%
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{/ Y- e6 Z' M2 Z; b; [$ F7 k** August **
4 f% Y( o0 X8 Q2 q3 lRevenue: $2,983.30
6 I/ _5 P% o3 S! Y5 L6 bCost: $1,945.83
) ^& d+ @( l9 f/ d+ mProfit: $1,037.47
* |4 _- {: z1 Z5 z6 mNet Margin: 34.8%9 w1 p4 a2 U1 a. B {' Z
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** September **; ~8 W: J* y/ [1 A" Y/ ]1 N
Revenue: $3,841.30
1 b! [' Q l0 e! PCost: $2,662.14+ b2 \, U& q0 B: H; F. J% k( V
Profit: $1,179.16! X1 V i; Q" H! @
Net Margin: 30.7%
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" E' E0 m/ j9 t% W& k6 C** October **
! S8 R* Z7 L$ E; } Q1 P5 q/ kRevenue: $3,752.301 S. ^. n: E8 j' N3 b
Cost: $2,701.78
( f& b' b; J# Q( t5 {/ a$ C jProfit: $1,050.523 |4 U: ?2 m# W8 V4 |
Net Margin: 28.0%5 r- G3 G! \1 o3 Y
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** November (forecasted) **
) w/ A5 B+ _ |$ T$ RRevenue: $3,280.00
0 d, X& x1 \$ E( WCost: $2,403.007 m; J! V! h* }' |$ D! q# V: i
Profit: $877.005 W4 |# X. y& Q z& d
Net Margin: 26.7%
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8 c. g- w6 ]" d. Y( J6 }9 @2 rFor some people, they may say that the above profit is not
- K3 [. X! [6 m. ma lot of money. But for others, that is enough to cover
! U* O7 k1 k" @8 y6 Q* Sa mortgage and car payment.
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" P3 u+ g. x! f5 K, ~For Waseem, this was a windfall.3 [# [6 P0 Y6 S
) V3 _9 K( v# XWaseem got lazy and gave up to soon. It still makes me mad5 d- \; E6 ]9 l& V3 H
when I think about the potential.9 p1 z/ u* U* h
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In fact, it was ironic that when he went back to university
) ?' _' k1 G, _4 `% R( w. [in September, he virtually did nothing and his affiliate
& s( [0 \9 S B$ X& e/ Kcommissions jumped to almost $4,000 in both September and
: P9 E# \3 d% E) C; dOctober.: n" o8 i5 v1 R3 x& M/ x
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If he had just spent a few hours optimizing his campaigns
8 B/ x, D, j3 R9 u% y+ |( W: tusing the *system* I showed him, he could have easily netted, S+ l. r2 W; m/ ?# j3 l* f
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
% h" h' L1 X& b- ~( ?+ Istill netting an average of $1,000 in profit a month on
4 T! z7 [" v. P0 g# Zcomplete auto-pilot.! Q8 P' S- [* T+ k2 ~5 W
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I actually just recently saw him after he came up to help me
) P7 M: }" r: |6 K: hset up my recent two day seminar in Toronto.- ?8 f' y% b! j$ j% \! e Y
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You should have seen the look on his face *after* my two day e, H% A" T4 }: U
seminar, when I spilled the beans on *everything* I do to6 `$ z- V( ~& ~, Z
select group of 25 participants.
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4 \( D6 P% Y$ P* V' G+ n S" fI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish2 C6 B( | U# U0 O
school and start ramping my campaigns up.」
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6 z" l% p/ w) x6 O( @Don』t worry bud, only one more semester left.
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) }/ M6 w5 C2 n) JHope this story motivates you that if a broke college& m8 d ]2 x# K. J" y
student who didn』t have *any* Internet marketing experience5 e( C: O/ z3 H
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!( s1 e. C5 w2 l
3 Y, ~5 h A- b6 a8 E- oGauher |