找到後續文章了
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0 S2 u. H% e: s9 e; _Can I Teach This PPC-CPA Stuff? Part 2. P1 ]0 r0 |. E3 l# P+ l
$ I a- Z$ f7 f! d; _# k- uOkay, here is the continuation of the story on how I got my2 U$ x1 C1 z" t( y6 l
brother-in-law involved with driving traffic from pay per
4 x# Z* ]; c0 M) Wclick search engines to CPA lead offers.+ |0 q! n* K3 T$ ~: Q/ U
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I left off on how he messed up his Google Adwords account
: v7 h9 e4 P, D& Vand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
; P8 g$ \( Q# Q( i' ^& ilead campaign from $1.00 down to about $0.25.$ w: _3 D5 E/ h0 H8 c/ S
; w, i p' j4 \; PReady?
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Google accepted the new bid.9 d; W6 X# m1 f) O3 ?% o9 m$ e. O
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Woo hoo!5 a2 @& Z, d" n9 [7 w2 {1 |9 r
- j6 m4 X7 f0 Q: T& KNow Waseem can actually make money on this offer. Google
4 E1 ^( L h5 `8 J0 Nrewarded this campaign because we had developed a good CTR
! N9 U1 Y2 |: c) ^: eon the ads.5 F5 R# e. K; `" x
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From this experience, I reminded him to develop his ad( W3 i; b- ^! m: e+ d
writing skills to keep a good CTR ratio for all his ads on. [7 B1 K: F! K* x. x! Z9 v/ \
Google.
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He is not a big Google fan because of all their
5 P) i) N( c5 ~' Frules and restrictions, but he really likes MSN and spent a! e& z" v% C: F8 y0 B
lot of time on this PPC search engine setting up campaigns.
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9 R$ E. Z5 j9 u. T! ? zHe only ever did learn Google Adwords and MSN Adcenter. He
1 |% @4 R* W. E1 q! I9 Mcould have built a lot more traffic if he had experimented
1 V4 i3 Z+ e2 z1 z! vwith the list of other *profitable* pay per click search5 M5 p* C+ X5 d4 O+ \1 W& b. [8 B' T8 v
engines I had given him.4 w/ }- t8 c0 b) z5 x% E# J7 Q
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He started making some good money, but things could have% F Q" c! E3 W" {/ I9 e' G# Q
been better if not for the following:, ]2 p/ ~' ]. G3 f5 ^
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1. Never use a broke college student who hasn』t made more
% b/ g. y6 [5 p" q9 Wthan $2,000 in an entire summer as a test subject. As soon3 k/ h$ K. [& r% E4 n
as Waseem started making $100 in affiliate commissions a
% V6 [* u9 N$ B2 Mday, he got lazy and stopped doing much.
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1 k4 M+ N7 ^# w7 T3 R9 X2. World Cup: Waseem is a soccer fanatic and was *easily*. @1 E8 ]/ h3 _2 d" R! z4 D
distracted by the World Cup. So distracted that he told me+ b: @; s6 j. X6 _1 T
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
) e$ z) F5 p1 H* Xand had assignments and tests to complete. Okay, I will let
2 A7 K% S2 \% Cthis one go.
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8 S; E5 |& p/ H% Z) ?1 c7 sOver the three and a half months he spent at my home, he only2 P3 j/ b3 Y8 O; E
got around to driving traffic to 4-5 offers. I had hoped
, b7 Y6 z* C% Wthat he would have built enough traffic to pull off a
4 b0 u! O& h- z# P3 O$10,000/month./ W! z y4 {' ~$ u9 ^
: i1 u8 i/ R, \# Y, N3 _* nHere are the result of Waseem』s stats since mid-May by$ [/ z( \+ ?" O/ S8 o
month:
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** May **# a$ _+ D1 n% f( O; I! o
Revenue: $830.05% t% t5 x+ ~4 u* D, |6 }. X
Cost: $616.38
# Z! A: t* x" k3 y8 h4 E; BProfit: $213.67
1 K" I# ?2 r; N8 ^* ^Net Margin: 25.7%# h g4 B! V% `6 _9 ~
% `; y; Q* w! }9 e+ x
** June **3 J0 o @! A( L# @
Revenue: $2,526.959 P' q* H( H0 a. t# ?
Cost: $2,390.28* i9 x- H% P7 X6 d( H) ~# Q4 ]
Profit: $136.67
: [+ ?: Y# I S \3 e, dNet Margin: 5.4%! |4 b# z0 \' A" C( h4 b9 O Q0 Y
1 T6 S0 ^9 L0 z6 l& y7 B* x** July **. i6 K( }; n1 E0 @5 y. Q* B
Revenue: $2,787.40
+ N4 g/ B8 Q9 }, [Cost: $1,749.53
! Z! j- _. f* w: A1 zProfit: $1,037.87 a% k6 L: S/ k6 R, }) x
Net Margin: 37.2%
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) b3 D; b2 _7 o M0 j** August **" j9 a% ]8 u9 H$ C, u% I6 a1 B
Revenue: $2,983.30
& X* o- h( `$ cCost: $1,945.83
8 ?) x r3 l. A$ F6 v/ U- Y# [1 J* ?Profit: $1,037.47
+ s/ B+ x. D" ]6 C RNet Margin: 34.8%
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. E2 Q' [5 i: y% ?** September **$ }) w; Q3 G, W, N3 D' a- L" U
Revenue: $3,841.303 W1 A# e$ F# A, C: e( n+ D! R
Cost: $2,662.14& @2 q, V/ f& p1 _; h' f
Profit: $1,179.16& ^' ~- l7 t; a
Net Margin: 30.7%/ n1 ~8 ~; v$ |; I. f. T0 _3 L3 h
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** October **, J" o6 @& s' D! a
Revenue: $3,752.30* G* w4 `2 f* d- A- C# M8 e
Cost: $2,701.78
0 X5 W% S9 p7 d5 Z" L( kProfit: $1,050.52
2 d) ^8 m1 h7 s3 C1 I/ `Net Margin: 28.0%7 @. ]+ V9 t' D4 \1 _3 Y' O. o
1 U! y# [2 e" Y6 O: q** November (forecasted) **
6 u6 m4 y: Z. ?3 E, T: sRevenue: $3,280.00
7 x1 @: Z$ k/ N# dCost: $2,403.00
, |& Z3 G! i) aProfit: $877.00
/ y. ?7 x) M t! U1 ONet Margin: 26.7%
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X! c4 D2 n6 U& w* v' ]8 ]4 x- C; QFor some people, they may say that the above profit is not6 C8 N' c! |! T$ x% N4 c
a lot of money. But for others, that is enough to cover; ~& N) K9 f) E% X) c- t6 W
a mortgage and car payment.7 F: {2 f9 R5 Z1 L- ?9 a
% F3 B# P5 z" K! j1 ?+ Z! jFor Waseem, this was a windfall.! }+ g9 {3 ^0 |
1 @" I0 B$ h5 l$ Y4 t1 b; gWaseem got lazy and gave up to soon. It still makes me mad
2 |; c6 `: o9 q7 S6 Twhen I think about the potential.
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$ \% l$ S A: M5 s8 s/ RIn fact, it was ironic that when he went back to university" b5 |) K% K* M z6 `, Q7 ?: U, k
in September, he virtually did nothing and his affiliate7 V( @. F$ v: O8 R- b0 K
commissions jumped to almost $4,000 in both September and0 o% [$ V5 P: l9 C4 k
October.+ |" n" b1 x; J& r$ F
" q. H/ C1 b9 v/ _+ y& p; o3 U0 `If he had just spent a few hours optimizing his campaigns( e1 f$ s# g4 \9 c
using the *system* I showed him, he could have easily netted
; B( `* q0 u' @7 ?7 ^2 J50% of these gross revenues as profit.
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. a1 w; A% I, w8 hHe still isn』t doing anything with his campaigns, but is
# V- @4 o( ?0 p; ]; qstill netting an average of $1,000 in profit a month on
: ~/ `* Z% y; D, Scomplete auto-pilot.' _3 U7 m) ?: _
7 I, v# Z: v F/ t6 Y" PI actually just recently saw him after he came up to help me# ^! c9 `5 e6 W, e8 H+ H {
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day) L# E- k1 F, t. S. y
seminar, when I spilled the beans on *everything* I do to
1 U: h1 P# @& h3 V6 {select group of 25 participants.1 ^ c) t, U z/ M/ T
* X& s( q) }5 J* mI only taught him about 30% of what I knew.' ]% ]5 i% d3 K0 t n3 t& D7 f; }
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He came up to me and kept repeating 「Man, I gotta finish+ d# U% o: n$ q7 s% g
school and start ramping my campaigns up.」: @* i, \$ Z6 }" b, }% a
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
, Y9 R8 ]) K% E0 g# u' lstudent who didn』t have *any* Internet marketing experience; c' \1 q3 f3 I3 X. k. k
can make money using the PPC to CPA money model, so can you.5 T0 Y( f7 V' v: l1 M
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Start building those CPA campaigns!" U/ V) Y$ E2 H3 d( U
: |. m; S7 z7 d! ]Gauher |
發表於 2008-2-25 03:10:58
