找到後續文章了+ Y; L7 g: J% @
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Can I Teach This PPC-CPA Stuff? Part 2& g; O; f5 B o& @) Q* Y: I2 \3 w
% Q, y. ~' I% @Okay, here is the continuation of the story on how I got my
( Z) p6 t" N! V* Obrother-in-law involved with driving traffic from pay per* [6 d. y5 S6 @5 l! l
click search engines to CPA lead offers.9 L2 s4 L# t! x+ n+ x
3 Z l) I6 e6 _9 ?! H, KI left off on how he messed up his Google Adwords account- [! [- u2 S9 B: B$ w( U* v# A
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
}7 i) Q/ ?& t, W5 }/ glead campaign from $1.00 down to about $0.25.1 x E' R- v( ?4 N4 J* l* L" D
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Ready?- |6 h- C6 ~) j( ~
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
: t/ I. S, a: ]& drewarded this campaign because we had developed a good CTR- \6 I" U; z, N
on the ads.
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; N+ k- D8 R0 yFrom this experience, I reminded him to develop his ad
$ }5 |1 L% i' I) W. |1 H, h Cwriting skills to keep a good CTR ratio for all his ads on
; \5 Z5 P- ]! Q1 }Google. h5 e2 y$ ]& S% R5 K; _# e
% D& O! `0 u& NHe is not a big Google fan because of all their
s& Q4 M- l" F, D' drules and restrictions, but he really likes MSN and spent a
$ d3 ~6 A+ {. H7 @lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He' Z2 g W/ ^2 f9 P- m
could have built a lot more traffic if he had experimented
8 U1 e: D4 H$ ^1 c+ I# _' w: U- awith the list of other *profitable* pay per click search# W* \) s2 H4 ~% K+ U1 R i! o9 c! P
engines I had given him. F/ l+ _+ m% E( W6 Q
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He started making some good money, but things could have
7 j# l& Q6 m. ebeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
. j9 O8 D7 ]# U- w4 Kthan $2,000 in an entire summer as a test subject. As soon- i; \) n: q3 m% d7 ^
as Waseem started making $100 in affiliate commissions a
( s: W* r+ c; S9 U$ R! Bday, he got lazy and stopped doing much.
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% F4 Y2 G- U0 o! |2. World Cup: Waseem is a soccer fanatic and was *easily*3 j1 S' o \8 S4 ]2 E
distracted by the World Cup. So distracted that he told me
- N) u! O) G; I1 Y4 X1 N6 U$ Iit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer" T. M* h4 X8 T8 c
and had assignments and tests to complete. Okay, I will let
% H6 o, G3 S3 C( ?# s$ C1 fthis one go.
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Over the three and a half months he spent at my home, he only8 `" g4 T5 \2 C3 K
got around to driving traffic to 4-5 offers. I had hoped
* k$ c2 T0 f- O0 @9 E. j8 l4 dthat he would have built enough traffic to pull off a
4 c9 R* l$ u' i9 }1 [7 D9 i A$10,000/month.
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! ^7 [1 L8 A" h! t/ C, ~! R. T! YHere are the result of Waseem』s stats since mid-May by4 u) w1 Y v) f# U2 \
month:1 d! H( v' ?: J, x/ e' V
3 I% N6 j0 L: a$ f. N# N** May **
, A( P2 a9 `, c7 x$ e8 C4 iRevenue: $830.05
1 j3 w$ M7 N8 U* w3 j8 n8 Y0 }* zCost: $616.38
" {" A3 ^$ ]8 }Profit: $213.67
3 f3 k5 Q! M; P; b" z# e0 c3 `Net Margin: 25.7%
7 ?% @, S/ S7 @6 K" s, G S
# K* }" V5 X: O2 d1 o** June **- m. F2 v1 m% P+ N$ t. l
Revenue: $2,526.95
/ l9 Q8 G5 r5 u, DCost: $2,390.28- H# Q$ g5 ]+ U3 f, G) \
Profit: $136.67
7 S8 v1 H5 l- b; o& CNet Margin: 5.4%# ?# k! \ X3 T/ q1 A
% g5 c1 E3 q3 f* q* n1 m** July **9 r0 W! J: ]' I+ j2 `& t7 g8 w2 a, S
Revenue: $2,787.40
6 Z8 d2 C: M: K2 lCost: $1,749.53$ h, W. |; s, W) t
Profit: $1,037.87
. b" ^1 B$ ^8 PNet Margin: 37.2%5 M( |$ Q7 @ h
- _$ d, A% \6 ^! K5 b. ^# e
** August **
+ L5 E. P) F3 f8 s" u5 Y, `Revenue: $2,983.30
" k3 S- `0 _0 B% V9 O2 sCost: $1,945.83
# g9 B) X! n9 r9 M: M5 rProfit: $1,037.47
# f- @8 q3 T3 L6 L6 t9 B& O* _7 {Net Margin: 34.8%5 B* B, i. S( P4 g6 {" R$ S
8 u* H9 }( a" k# B. `
** September **
. H7 t8 ~& h3 _& B' fRevenue: $3,841.30" O/ F) H. ?8 O
Cost: $2,662.143 F: Y+ S1 m0 [. H S
Profit: $1,179.160 T. A9 @! ^. t) s$ M7 J
Net Margin: 30.7%; I; ]4 x. F8 Z) d% r9 b+ e
+ F! a, t" Y- ^' W3 e) R
** October **7 _1 l K2 |- v: H: r+ V' ~
Revenue: $3,752.30
2 ]% C- F% Q6 x* T% c' aCost: $2,701.78
: g* F% p* `3 dProfit: $1,050.524 }: V, b8 R; W! K+ \; ]( ~8 c
Net Margin: 28.0%
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** November (forecasted) **
% w5 q w8 r4 p! Z cRevenue: $3,280.00
+ q R) o- M1 X5 A" I6 L& h7 TCost: $2,403.00
3 Q2 Q2 L0 P1 ~( mProfit: $877.00. v/ p7 F$ R! u* q' T( ~; k
Net Margin: 26.7%
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* B# [& [* q# ]For some people, they may say that the above profit is not
. H. _" j% U3 `7 W& c7 qa lot of money. But for others, that is enough to cover# T+ ~; O; k3 H$ b J j3 w8 Z
a mortgage and car payment.7 F: b6 _: \' g& e! Q/ x
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For Waseem, this was a windfall.1 ^# h3 W+ `' D9 C% }3 E H) L
" q; K5 Y( u+ U. V& J- }) d4 l& }Waseem got lazy and gave up to soon. It still makes me mad
% E: y4 l) p9 z- g) G$ twhen I think about the potential.
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/ }! g3 W) K9 X5 H$ y" \In fact, it was ironic that when he went back to university+ u& i/ ?& I: c" k
in September, he virtually did nothing and his affiliate/ G/ v C9 ~4 e4 L
commissions jumped to almost $4,000 in both September and
1 u+ A+ a6 u8 g9 S) c4 zOctober.
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If he had just spent a few hours optimizing his campaigns( U n1 [/ p4 u S- {% E m5 d! T
using the *system* I showed him, he could have easily netted
N$ o4 L7 Y) C/ x# \* |50% of these gross revenues as profit.
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+ p, H4 B" w N3 q; j/ Q( R n( O$ OHe still isn』t doing anything with his campaigns, but is3 |, F: M7 ?' x- r6 u5 p
still netting an average of $1,000 in profit a month on* r' t& _; ~- d" ?! v
complete auto-pilot., d4 c" t# U- B# s
/ ~5 b5 B/ B0 n0 y3 B8 q# ]I actually just recently saw him after he came up to help me
) K9 z8 I A$ x5 \% m6 `set up my recent two day seminar in Toronto.& X/ H# O& `6 O* L1 J, T
[# r' h. t- F1 Y( wYou should have seen the look on his face *after* my two day
. c& U! K7 d$ _4 f3 sseminar, when I spilled the beans on *everything* I do to
7 R; q i- H5 H: Gselect group of 25 participants.4 q7 |4 y$ c. G: ^$ s
* [5 I" P4 c% V5 T9 WI only taught him about 30% of what I knew.- q/ `9 U7 `* H4 ]
! r# @" |: q) X7 X$ S. uHe came up to me and kept repeating 「Man, I gotta finish
# F6 P1 Q# L. r) Z: M9 ?school and start ramping my campaigns up.」
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* ~" [5 B' u4 z. C8 PDon』t worry bud, only one more semester left.* [6 y w# f& z9 q% z+ p
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Hope this story motivates you that if a broke college1 y( Q3 C" C" g H
student who didn』t have *any* Internet marketing experience2 F- z; R+ r0 _& C) F- [
can make money using the PPC to CPA money model, so can you.
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2 l! o, d- u3 |: K- J/ mStart building those CPA campaigns!: k8 }3 Z. U* o
. g; D( ^7 O1 S; N9 n* d- bGauher |
發表於 2008-2-25 03:10:58
