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Can I Teach This PPC-CPA Stuff? Part 2
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% a4 W' p1 ]: O5 j+ t) xOkay, here is the continuation of the story on how I got my
0 T8 h. `5 `0 jbrother-in-law involved with driving traffic from pay per* E n' V/ N% C' c8 n, K
click search engines to CPA lead offers.
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2 q1 D7 m1 h7 R( d5 _* F( EI left off on how he messed up his Google Adwords account& n. ^; B3 ^8 X* z% g+ g( \# M
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25! R% w2 _2 T: A% k& j
lead campaign from $1.00 down to about $0.25.+ h4 B) n* d1 |
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Ready?: w6 W; @+ \/ k: l
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Google accepted the new bid.( D' u9 ?% R E) N+ ^
3 |, ?: }: B3 a! jWoo hoo!
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0 z2 {% U2 k. t& ~: W7 GNow Waseem can actually make money on this offer. Google
$ u& L! O8 O* S! L2 _rewarded this campaign because we had developed a good CTR
9 b1 } [- ?, k- q1 H6 ?on the ads.
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From this experience, I reminded him to develop his ad, c# `0 R- K2 K5 a4 r: c1 [# h4 m
writing skills to keep a good CTR ratio for all his ads on
* ^$ s8 e. L' m7 eGoogle.
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He is not a big Google fan because of all their
7 P7 H5 `" b3 \+ S1 R ~+ J) ~rules and restrictions, but he really likes MSN and spent a
$ a: Z5 Z: c2 C7 x0 A6 V, ~/ B+ }lot of time on this PPC search engine setting up campaigns.% w! i3 y4 Z7 [- i; t) O
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He only ever did learn Google Adwords and MSN Adcenter. He4 U; M3 D. ?4 J- x" J; P B
could have built a lot more traffic if he had experimented7 A) ?% M- y4 p
with the list of other *profitable* pay per click search. N3 E1 e9 \" O1 m
engines I had given him.
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He started making some good money, but things could have
, v1 z- R( ]5 nbeen better if not for the following:
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1 C' H7 n3 ]. L$ o0 @1. Never use a broke college student who hasn』t made more+ n# N- V1 p% `
than $2,000 in an entire summer as a test subject. As soon
# Q" E% l3 E/ f5 {as Waseem started making $100 in affiliate commissions a
5 U" g& `, N7 a# X$ [2 n0 xday, he got lazy and stopped doing much.
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0 `% `0 k, V* e+ W* {8 s2. World Cup: Waseem is a soccer fanatic and was *easily*
+ Q5 T' l* C2 ^- f3 T; m, U" Wdistracted by the World Cup. So distracted that he told me, ?3 d$ `- ~' `8 l( x5 S
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
* N& O% K* U5 }" L) a+ u" M% s) aand had assignments and tests to complete. Okay, I will let; Q$ f2 O# E) S# _; C: l
this one go.2 ^& r. {2 |8 D1 v0 p) p; ^
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Over the three and a half months he spent at my home, he only2 z& z% l2 K' V* P
got around to driving traffic to 4-5 offers. I had hoped/ W( }. X* _. I1 b
that he would have built enough traffic to pull off a: @% `1 a$ I" l$ [2 q
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by8 q+ t* v( i* A% N
month:, ~3 R j) x# q. }7 u; Z0 n
% Z0 c0 D$ l3 T6 V" Y** May **& @9 C! x6 o8 j$ Q' [
Revenue: $830.05
/ i2 ]6 d1 j' \! ]4 b$ p& X) sCost: $616.38
! l5 Z1 V% K! p. {1 o9 uProfit: $213.67
' w) x/ e; H# u' I1 {Net Margin: 25.7%5 j9 c1 k2 N5 H
! r r; i: _; Y0 N$ E$ x/ r** June **
# m% r9 ]( F5 S% X7 Z1 JRevenue: $2,526.951 o) l3 n5 F9 [% P4 J+ o: f3 N/ ] z
Cost: $2,390.286 [1 g' y$ h, v
Profit: $136.67- i w' D, y0 |
Net Margin: 5.4%4 o _2 f6 G5 ^- a8 j
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** July **4 s# o% |, g6 h# k, ~3 u
Revenue: $2,787.40
) e9 g4 w" Q0 a) C, Y cCost: $1,749.53
4 ` S. {, w3 v. m6 }$ Z9 AProfit: $1,037.87. Y& h6 ?+ j0 D8 H
Net Margin: 37.2%& U% t# v1 d! q' }* v6 u
) ^ X/ k! B, I* W+ O6 }& u** August **' ?9 G' e9 k+ L+ m
Revenue: $2,983.307 D& V5 l1 }+ F0 F
Cost: $1,945.831 G# }$ D4 P% o) {; O( v( z
Profit: $1,037.47' u; @# S# e5 U5 |3 e/ ]
Net Margin: 34.8%
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8 f+ f- e/ t' D4 ^% ^! F5 Z: p, B** September **
' t3 r' p* R7 gRevenue: $3,841.30& n* i4 q( ~; ?1 U4 H- I; q \: v
Cost: $2,662.14& B: Q; V6 {: x* q- c% t
Profit: $1,179.160 ^ q/ r3 J5 m3 X4 k
Net Margin: 30.7%
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** October **
. R* M; Q9 A2 PRevenue: $3,752.30( S, M- b8 x7 m$ H# T" i& W+ D' g
Cost: $2,701.78. S5 h" ~- g3 z6 A+ g+ s4 T
Profit: $1,050.52
0 B8 ?8 q1 R% FNet Margin: 28.0%
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** November (forecasted) **! u& w( J% ^' M# w+ j
Revenue: $3,280.007 h% c9 @4 j/ M: X) {7 B1 }; i& @1 ?
Cost: $2,403.00: J5 z+ ^2 r% [ M
Profit: $877.00( X5 }+ J1 ?: o% ^
Net Margin: 26.7%/ {, V# Y' y1 W9 D
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For some people, they may say that the above profit is not
4 ^1 V W' y' v+ qa lot of money. But for others, that is enough to cover
3 s' J9 F* b3 s& p J' \' ia mortgage and car payment.
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7 p% |, Q0 R& S/ g: `. kFor Waseem, this was a windfall.1 q2 g I# ?* U$ \5 [3 l9 |% O' q
' A5 Z* ]; N" n1 |* K9 aWaseem got lazy and gave up to soon. It still makes me mad
6 N8 Y2 u5 n7 Q6 `. `( pwhen I think about the potential.
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In fact, it was ironic that when he went back to university
& L5 {$ P2 J( Ein September, he virtually did nothing and his affiliate7 A7 L) D' g F& \
commissions jumped to almost $4,000 in both September and
% s, O% U. A1 AOctober.
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If he had just spent a few hours optimizing his campaigns
+ Y/ M; D3 K7 z. r) K. n8 ausing the *system* I showed him, he could have easily netted: B" [- [# j' s: V. x/ v8 o7 X
50% of these gross revenues as profit.
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0 t/ l& o9 s# X, @ {He still isn』t doing anything with his campaigns, but is( Y+ i4 x& Q& C- u% c
still netting an average of $1,000 in profit a month on. H, x. F& g# X( S
complete auto-pilot.+ Q8 j2 s$ i, h2 j4 s% j
' ~* d* Y; Z, i J& i% gI actually just recently saw him after he came up to help me' p! [4 V3 q4 g7 }4 k+ c" @$ p
set up my recent two day seminar in Toronto.- e7 t$ n0 \7 K; c3 P9 x
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You should have seen the look on his face *after* my two day% Z/ x! I( @1 Y" u' Q) ]
seminar, when I spilled the beans on *everything* I do to2 O7 x, y/ A$ z& F+ d
select group of 25 participants.
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3 |" [: s3 W: k+ }% x8 E/ UI only taught him about 30% of what I knew.
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( [3 A% h. q. e: L$ fHe came up to me and kept repeating 「Man, I gotta finish& g% ~9 l2 m; R8 M
school and start ramping my campaigns up.」
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7 R. \# p/ @) ^0 S7 g% m* I% p# l4 e8 ?Don』t worry bud, only one more semester left.- o1 E( o6 x7 l: s2 H
8 ?" K2 l$ j" {1 I$ |! @Hope this story motivates you that if a broke college
, X/ b: ~2 l2 E( Lstudent who didn』t have *any* Internet marketing experience
4 l" |4 n8 f. j% ^) J9 [can make money using the PPC to CPA money model, so can you.
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$ Z$ J0 M: X2 C. d2 R& r6 X0 M8 iStart building those CPA campaigns!
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" M3 Y0 e" ^4 O2 \4 ~* n4 vGauher |