找到後續文章了
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9 p8 t' r \& S G: |" hCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my& e% _, M, c; k4 a8 T# M
brother-in-law involved with driving traffic from pay per
0 L1 v# x/ q1 m$ F. ^click search engines to CPA lead offers. u. @0 h$ _5 r* g2 v" b- e }2 [
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I left off on how he messed up his Google Adwords account* `- R, o5 Y3 c
and how I was trying to fix it.8 _/ I0 [$ |: Y8 X
8 Q8 {: B+ P) T8 O5 R8 X# sHere is what happened when I dropped the bid on that $1.25
! a' a+ X; e' `& c y6 A# Qlead campaign from $1.00 down to about $0.25.
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5 p; W3 ?/ p2 X4 \: \: kReady?. [' ^2 E8 D' q Y' B* N. Q
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Google accepted the new bid.0 n6 o' h$ D' a( t- h. b) x2 [
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Woo hoo!" c" Q6 y/ B6 g+ X$ E; u7 m
$ }$ k5 r! ~; J! P) i9 nNow Waseem can actually make money on this offer. Google8 E% u& L. k! P
rewarded this campaign because we had developed a good CTR% H8 u6 C( _& p; ~
on the ads.
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From this experience, I reminded him to develop his ad
& k- q+ j5 [2 E. Vwriting skills to keep a good CTR ratio for all his ads on8 ^1 w" Y2 M$ D2 d# [2 _* k7 ?
Google.8 Z/ d9 q" Z- _8 h" Z
1 p6 p3 K& o8 F. iHe is not a big Google fan because of all their
. y8 b2 b6 j4 F0 b3 Erules and restrictions, but he really likes MSN and spent a L! o2 L1 q. u9 h# @# x
lot of time on this PPC search engine setting up campaigns.
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1 i) F1 `: g& ]- u! j; C& LHe only ever did learn Google Adwords and MSN Adcenter. He
! x& M1 I) x6 ?2 N3 Acould have built a lot more traffic if he had experimented( f0 s* g, `4 P7 J
with the list of other *profitable* pay per click search* A6 c! D) U) ^/ k: S- W/ e
engines I had given him. C1 y o, w( ^+ s
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He started making some good money, but things could have
) D6 G" R6 Q8 @' c ^" D- d+ abeen better if not for the following:& L/ _- F5 Z" S6 H6 T
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1. Never use a broke college student who hasn』t made more
: b. }- Y2 L+ k7 Athan $2,000 in an entire summer as a test subject. As soon
1 ]3 i6 C! o" o! i) P6 {as Waseem started making $100 in affiliate commissions a$ D# C' b- Y. O
day, he got lazy and stopped doing much.
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' o. c* R+ }2 ~7 G& i2 |- u2. World Cup: Waseem is a soccer fanatic and was *easily*4 h) _0 N' c$ m! Z" R. H5 U
distracted by the World Cup. So distracted that he told me' F4 F2 \* O D. I7 T
it was a *need* for him to watch almost all the matches." y7 l" J. U* F2 n8 b) I3 E
) t) M2 {( @9 j2 w [3. He enrolled himself in a full-time course over the summer5 n, a8 r) I6 p c
and had assignments and tests to complete. Okay, I will let" i# V# v4 C2 W. O8 T, A( S9 |
this one go.; A, H U$ {8 o( |3 ]+ b
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Over the three and a half months he spent at my home, he only) ?* s' C6 _5 c6 `' P2 u" `1 I
got around to driving traffic to 4-5 offers. I had hoped
, Q' M5 v3 O( m) [0 o! Cthat he would have built enough traffic to pull off a2 _. Q$ t$ g/ a% C, n8 _" w
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by8 l0 ?1 T* a C# y' `
month:
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1 u( T( B2 P; S0 w! z6 r** May **
9 t1 ^# i0 `# JRevenue: $830.059 q# ]# |1 c. _+ W
Cost: $616.38
# D8 j4 H. _* OProfit: $213.67# W& a/ ^2 M5 a
Net Margin: 25.7%# H- O- e0 ~1 F5 `. r& \1 S# m. J
# Q$ @9 @2 |( @7 H8 U7 Q
** June **
7 t; f: a2 f: Y1 d+ MRevenue: $2,526.95
& s$ K8 p7 V; x" ?7 T1 W( PCost: $2,390.28
7 _6 U" w1 p+ J3 ?Profit: $136.67
/ `3 E; |) B( N, H' {Net Margin: 5.4%. `, x4 Y2 d3 b4 T& @6 g
" ?6 t; }' S6 G! O P* B+ U
** July **
) P! g$ P* U/ g; E$ Z+ ?5 kRevenue: $2,787.40
! e# R+ ^: S; aCost: $1,749.53
k/ B: L! f1 U3 @4 `- nProfit: $1,037.87, i. B+ M0 h1 \% ^5 {
Net Margin: 37.2%- K3 K6 C) P% [& Q+ i
3 S7 i, K+ |8 o5 J# _6 @** August **8 N$ I6 U( j7 S- i K6 W" M
Revenue: $2,983.30
1 c" a9 v% i, t& z9 UCost: $1,945.83- c E. d& O1 J" e1 t
Profit: $1,037.47, V0 i* V3 Z2 g) h; w3 T* x0 m
Net Margin: 34.8%
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" c2 z6 c& J8 A* ~! A9 c** September **) E! Z$ E4 [4 \3 @6 X! L
Revenue: $3,841.30% X0 q2 G+ Q% [7 U# H4 W: N6 k
Cost: $2,662.147 T& g* E2 i# L. M1 w
Profit: $1,179.16
% |; G7 [" z- _6 L# n/ e8 M! lNet Margin: 30.7%
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9 k9 M) p2 g+ `0 U7 Z+ h** October **
6 G1 F. Z! j! e! XRevenue: $3,752.30) ^3 G( V: D3 @6 A$ q
Cost: $2,701.78- m( V) L* a6 R- ]' n
Profit: $1,050.52, ]# B# y8 {3 N7 ?
Net Margin: 28.0%" h+ s/ a/ o/ |1 c, j$ p# b+ d8 Q
+ t1 {) a/ A6 k. n) S% r; `( z! k! E
** November (forecasted) **
. R7 n, E, X! d1 ^$ Q% i& rRevenue: $3,280.00
, A, f" x U( N- u% m. z2 CCost: $2,403.008 ^* i& c9 ~; I
Profit: $877.00
, A" p) f9 N/ y" v! P' ENet Margin: 26.7%
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For some people, they may say that the above profit is not
, z* {% F: G/ ?( Oa lot of money. But for others, that is enough to cover# u, ]0 g: ?) H+ | ^
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad V7 y1 u9 v+ |" [7 c
when I think about the potential.
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* `6 S0 r3 h- u2 `5 f0 h! }' uIn fact, it was ironic that when he went back to university- S, B1 U( w8 J# N" E4 Z4 w7 c- v
in September, he virtually did nothing and his affiliate
+ z* b5 e3 t- j$ [1 W/ |& |0 bcommissions jumped to almost $4,000 in both September and( N3 F1 @8 n. d, [
October.) F3 ?, J: H- j+ j) |( [
. l0 { y) h* j- s3 mIf he had just spent a few hours optimizing his campaigns
; w# s2 i3 b! g ]0 Tusing the *system* I showed him, he could have easily netted. V7 F9 S) `' ?4 j% |
50% of these gross revenues as profit.2 y( i: |5 p7 b; n9 F' b
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He still isn』t doing anything with his campaigns, but is
: X0 j& _" t Vstill netting an average of $1,000 in profit a month on
/ I; s) c; G5 K% icomplete auto-pilot.
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. b7 W; \1 |! S( Q" [5 NI actually just recently saw him after he came up to help me+ t) ~- ]: }- z5 [) F- m
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
. U( M% K, H( N* h/ useminar, when I spilled the beans on *everything* I do to
6 ]) q( T3 R. J' n8 c9 |select group of 25 participants.
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& l: S/ [# `3 J. p2 ^# U: qI only taught him about 30% of what I knew.0 e2 i' M! d3 ^$ p% c6 N
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He came up to me and kept repeating 「Man, I gotta finish( a/ e7 y7 z* e" Y' n, [8 l
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.1 m8 m( w" J; O7 A9 L, ~
2 h( t. I- H6 \ y7 ?/ r3 ]9 R" FHope this story motivates you that if a broke college2 ~* S, j( w- N5 n9 c
student who didn』t have *any* Internet marketing experience
Z$ l7 j' |1 [2 @can make money using the PPC to CPA money model, so can you.
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% P7 n1 ]) ?8 H9 S0 J# OStart building those CPA campaigns!
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5 y: d2 y9 M2 a* n3 s. m! k8 F( sGauher |
發表於 2008-2-25 03:10:58
