找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2" n7 W: r7 }7 _# {* P
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Okay, here is the continuation of the story on how I got my
; }" y3 P% C7 \% q# {/ V4 }+ `7 [brother-in-law involved with driving traffic from pay per
$ h9 g2 x5 y6 w, P0 Zclick search engines to CPA lead offers.+ h# C9 X9 u, {* C; T- f
" |; H% E9 [' FI left off on how he messed up his Google Adwords account0 s7 h6 I3 S- t# P4 h5 N4 ^/ m
and how I was trying to fix it.# b# G2 j; q2 z; W( t
! C9 n& z. P6 |$ W; {Here is what happened when I dropped the bid on that $1.25
% [3 T1 N# s% u! r# Plead campaign from $1.00 down to about $0.25.' v% m( Y* y6 L1 o' X( a! w( J& o
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Ready?
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$ @8 I9 s6 p o! uGoogle accepted the new bid.) b% f9 a: g9 R1 U8 e; o
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Woo hoo!
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# d* \5 ]3 v) x" ^: \. `( iNow Waseem can actually make money on this offer. Google, i u, k1 ~- h6 x
rewarded this campaign because we had developed a good CTR
' ~: p9 I) S3 r. Kon the ads.
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. h0 {# }" ~* |0 kFrom this experience, I reminded him to develop his ad
! u# ?* P* g0 V& c6 cwriting skills to keep a good CTR ratio for all his ads on0 [. l/ c- h% r" l1 z
Google.
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He is not a big Google fan because of all their
) @# v9 H, x- x& p$ h7 s2 ~rules and restrictions, but he really likes MSN and spent a
! L* W* p- Z# s1 ~lot of time on this PPC search engine setting up campaigns. k7 a3 Q/ [1 E+ T6 Q) o# ^
* C" }: ^# S. xHe only ever did learn Google Adwords and MSN Adcenter. He
" {4 i3 V# s/ `2 a" ycould have built a lot more traffic if he had experimented
8 k$ J7 }. G1 @( m+ U! p8 U2 ^8 t" kwith the list of other *profitable* pay per click search
( q2 P7 `8 Y- M# T8 W: x" Vengines I had given him.
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6 s- j; j: z' a- a+ WHe started making some good money, but things could have
) k6 m: F. y5 d& B+ U4 ibeen better if not for the following:
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* f) R& d! ~! G' _- {2 F- f1. Never use a broke college student who hasn』t made more
4 |1 j; U% S5 bthan $2,000 in an entire summer as a test subject. As soon
& _, }, N# f9 x: h# {2 e0 p Mas Waseem started making $100 in affiliate commissions a" u8 Q, w p! E! u4 R( t
day, he got lazy and stopped doing much.( u m0 C/ q e& R5 m! E
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2. World Cup: Waseem is a soccer fanatic and was *easily*
6 p* r& |6 G* l& V3 Gdistracted by the World Cup. So distracted that he told me6 J; w. a2 C+ {
it was a *need* for him to watch almost all the matches.+ k; Y6 `8 c6 h+ z( x9 ^5 X
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3. He enrolled himself in a full-time course over the summer4 O% W7 K0 Q) p6 W
and had assignments and tests to complete. Okay, I will let
) o |/ G) p* U, ?this one go.) ?5 A! n4 z) `% t/ W' M
6 p2 U/ D$ I7 L1 c' v% X+ ~" aOver the three and a half months he spent at my home, he only
l3 Q8 B& X0 \) N, r mgot around to driving traffic to 4-5 offers. I had hoped2 B, @, S9 R% t9 c0 O
that he would have built enough traffic to pull off a
( T1 n/ h9 b% P9 K. Y; }. e4 _' W6 M$10,000/month." \ A' @3 i0 ]/ F( v7 M: c# L
$ y5 F" K6 v* MHere are the result of Waseem』s stats since mid-May by
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+ p- D d3 C: ]** May **
0 g: j% Z5 n' p* X, [4 j- n' QRevenue: $830.052 O+ z, N3 A2 |4 u' c& I: ^& F7 x& E
Cost: $616.38/ h6 \1 e. z4 J
Profit: $213.67' T7 F" z' O0 h9 L% J2 g2 y% S- [
Net Margin: 25.7%
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** June **
; f @; y( |+ HRevenue: $2,526.958 N+ D+ D& Q1 N$ V* r8 g# I. Y8 C
Cost: $2,390.28
4 z% U: ?* F! s- G- N" [" _9 X9 UProfit: $136.67' K( G. b) E* b# u7 h
Net Margin: 5.4%: B- |, [- L: Q
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** July **
% c: I' X" c$ x% ~% [1 uRevenue: $2,787.406 O" n/ A ~( w4 V- {* a( |
Cost: $1,749.53
. o9 ?) B* r# B1 G; v% e3 d9 \Profit: $1,037.87
) t" X8 G0 L" R) K/ E. f/ bNet Margin: 37.2%0 a: _5 d3 ~) Q
' J) y0 g6 `1 `4 n. B( Q+ w** August **
. V8 F" @3 W) r, |' {8 SRevenue: $2,983.30
0 p( s# s$ b0 L% V+ bCost: $1,945.83
* F9 w& L$ ]6 a3 l' ?. o# zProfit: $1,037.470 b. q; H" o* b9 a" f; Y8 Z
Net Margin: 34.8%2 f6 o2 |5 J- j7 f- s
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** September **5 {$ b6 g4 T! e/ P
Revenue: $3,841.30( R+ G. T3 V; t2 n
Cost: $2,662.14
/ G) J4 J& s: q' lProfit: $1,179.16, }2 f/ g# x) O
Net Margin: 30.7%
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k2 \% y! M- \- X; V- N$ H4 i** October **7 J1 u( T7 J: y
Revenue: $3,752.309 {$ u0 K- v2 ^! j) ^8 s
Cost: $2,701.78
) \' f* C1 E9 O. R; TProfit: $1,050.52& s( H& p [4 I* ^7 d- }. M
Net Margin: 28.0%
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** November (forecasted) **
' r% V" y7 c! U- }3 ~" [* dRevenue: $3,280.00
2 a' e* d2 g& ~# v2 C& @; DCost: $2,403.00
% g$ s; X% @- \( c, |6 aProfit: $877.007 f% N9 ^) D! a) X5 m
Net Margin: 26.7%: U! p, M/ Q' [: S$ {
, x$ L' n* R1 H: qFor some people, they may say that the above profit is not, s+ i' p4 N" ^1 P. W8 E$ m
a lot of money. But for others, that is enough to cover% g( _/ N3 Z' e! e/ o) ]: |
a mortgage and car payment.
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6 \' d; L4 A3 F( W: u" w, \For Waseem, this was a windfall.8 A( e! r) D4 W1 o' S9 i2 _. r
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Waseem got lazy and gave up to soon. It still makes me mad _8 ]( _7 h) V. `5 G; i& y
when I think about the potential.
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. g# \9 A/ w5 Y6 m0 `In fact, it was ironic that when he went back to university
; Z2 ^* z0 ?, M; s/ ?in September, he virtually did nothing and his affiliate
9 ]0 L+ u" y! g+ _% \commissions jumped to almost $4,000 in both September and! Z0 i) a' w* {! l- N
October.
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8 ?8 A! x# T0 k! Q2 C7 g/ XIf he had just spent a few hours optimizing his campaigns
1 P/ p* r9 i$ R7 |" Z+ k7 P a; V" qusing the *system* I showed him, he could have easily netted0 H y+ a5 e5 t" P/ `9 F/ C
50% of these gross revenues as profit." G' q# U* Q1 m0 b! k7 Q8 U
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He still isn』t doing anything with his campaigns, but is8 v0 [# M/ v) V2 Y' ~7 ~ o
still netting an average of $1,000 in profit a month on. p4 N! B- _* j9 \6 }# Y% {* S
complete auto-pilot.
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% @: l$ j+ z# f. |* S1 b% m. Q7 oI actually just recently saw him after he came up to help me. R: C8 h! a! V4 o# E- h1 S+ W2 j: v2 V
set up my recent two day seminar in Toronto.
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C. ?( k* q3 \3 R0 A+ V/ R, vYou should have seen the look on his face *after* my two day
) t) `2 y) x0 X2 {1 X4 \seminar, when I spilled the beans on *everything* I do to5 w5 \/ r6 Q4 R: y
select group of 25 participants.- j4 @/ \- f3 Q, j- p
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I only taught him about 30% of what I knew.) r, L9 U$ ]; b2 j x7 C: H. L" S
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He came up to me and kept repeating 「Man, I gotta finish' Z ?" @2 I' R+ r
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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/ w! R+ u4 G" A3 s0 THope this story motivates you that if a broke college
: b+ M2 x# h/ Y# f6 M: i, A, T5 Cstudent who didn』t have *any* Internet marketing experience
/ n, O# Y$ j l' i: V! Qcan make money using the PPC to CPA money model, so can you.+ R. d8 j5 {& |0 L" a" N s
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Start building those CPA campaigns!# L2 D- [; V0 M
5 i2 ?/ J! @) b# T0 c2 }, _Gauher |