找到後續文章了1 M$ n& Z" e% y+ q, h9 Z
$ |- ?" T" r3 b
Can I Teach This PPC-CPA Stuff? Part 2- ?3 `& n- Z) R/ o; x
- u1 [4 U2 H4 |. f# @0 W( H
Okay, here is the continuation of the story on how I got my
0 X9 X+ z$ \0 ?: U/ r* v- e' H4 @brother-in-law involved with driving traffic from pay per
1 g' J$ V* w9 a# M, e- xclick search engines to CPA lead offers.3 f. p, K, c5 L& F
- T i: k: B8 H/ ?5 ~3 l# q6 q
I left off on how he messed up his Google Adwords account' }( [- k3 Q' f8 D: H
and how I was trying to fix it./ `1 t) i. O4 q1 X
* B/ `3 ?9 r: Y" [1 zHere is what happened when I dropped the bid on that $1.25
' A% m* G0 B3 i$ A5 U# e6 slead campaign from $1.00 down to about $0.25.) t. r' h& u% l/ T+ Y/ ~
" W0 G$ x7 q7 P2 x
Ready?$ w& B, ^8 u* F0 h& |
6 z4 w2 l0 }. G( M
Google accepted the new bid." M. _' v1 k! T' I! v
" |9 H, [2 B( h9 M9 C" y( F4 Y
Woo hoo!
: d0 I% m5 Z- \) s7 R, q6 g1 K* j$ S+ ?0 \# A- n: F9 N
Now Waseem can actually make money on this offer. Google
7 t+ @, E! i9 o" d2 f ~rewarded this campaign because we had developed a good CTR8 D: p* a1 s0 `9 ?0 H7 c2 S6 o
on the ads." P- \: P6 j* C
/ p/ Z3 d; e( E* v5 K8 pFrom this experience, I reminded him to develop his ad1 ]* A% g" K. R8 v" L& S4 v7 E# P% c2 ]
writing skills to keep a good CTR ratio for all his ads on
9 i, T& U* B! PGoogle. H+ l y: _1 Y
# l3 n% d# H' w; K! LHe is not a big Google fan because of all their
' @& J, P; f2 H% hrules and restrictions, but he really likes MSN and spent a* y( O6 F/ B" z( V( _
lot of time on this PPC search engine setting up campaigns.$ ~' F4 L/ g+ v8 H) e
9 D3 B% M$ d7 P5 p% u
He only ever did learn Google Adwords and MSN Adcenter. He
( q4 a) w8 _$ O! Y D/ I7 ucould have built a lot more traffic if he had experimented
# v* `8 y4 w& @$ _* _6 cwith the list of other *profitable* pay per click search
/ [! D, ~3 O- L4 [: Z1 Bengines I had given him.
) D" ?/ J$ ~7 q, w) Z3 g5 `. P
& i1 y/ \: f y. a+ _, E9 ?He started making some good money, but things could have
7 k! O" p, |3 X( ]( h+ [5 m1 Z3 D. D: jbeen better if not for the following:
- b- |# q0 k8 [
8 e2 J$ S1 ^; ^8 @1. Never use a broke college student who hasn』t made more6 f1 y, Z. b) C5 W4 W( l' L
than $2,000 in an entire summer as a test subject. As soon
" \/ S7 _2 L0 R3 q! i1 [as Waseem started making $100 in affiliate commissions a
* l4 x4 Y6 L; i: O/ C9 Tday, he got lazy and stopped doing much.
0 _5 H3 Z* K* I7 x8 t/ J! R, C9 L) I, Z/ I
2. World Cup: Waseem is a soccer fanatic and was *easily*
7 ?3 f; q8 {0 k; b" e& B s* V3 ]distracted by the World Cup. So distracted that he told me/ h$ V# r# e' p1 v8 Y; Y3 ?6 Z" i
it was a *need* for him to watch almost all the matches.
+ \# h' S# d5 V4 U3 H! ~9 A
6 W9 p' o, R/ W* f3. He enrolled himself in a full-time course over the summer) e$ F7 f& Z& h! R/ L2 q
and had assignments and tests to complete. Okay, I will let
" Y3 B3 G. A8 F% u2 N Fthis one go.3 O7 ~* H* o7 s4 ^/ m3 T4 C
& F! X! o- z5 ` D4 V9 @+ EOver the three and a half months he spent at my home, he only
" g1 M6 f. L( d) Z4 ~4 D+ X( E5 Ngot around to driving traffic to 4-5 offers. I had hoped5 J' C) f$ y9 {1 I6 y$ u0 X* g1 Z
that he would have built enough traffic to pull off a
) p4 q+ V: h) |, w, R$10,000/month.
; J! w) y. d* G9 u5 h! p9 a0 o3 C7 R+ `8 e
Here are the result of Waseem』s stats since mid-May by6 V7 l/ f0 \% ?* b0 k, H$ k, W& |2 X
month:' P* I" Z. G0 E* u% S5 }
2 I" [# E7 {# S6 V4 O; U** May **
$ W- J5 |6 L1 H& A& uRevenue: $830.05& l# i! X8 T$ |8 M8 H8 Y
Cost: $616.38
g' X# H6 j' Q" `, S8 jProfit: $213.677 ~5 V% S1 W) V8 u/ M+ r
Net Margin: 25.7%: ]0 m/ F4 u" A2 V7 D1 I
& _+ \3 d. f: y
** June **
t6 a& j0 p0 wRevenue: $2,526.95% Y% Q# J( {! u. `) S' t
Cost: $2,390.28 w& N* G6 @5 u* N# H- f
Profit: $136.67
8 f% B( p4 l. ]# V( v$ h4 H" _Net Margin: 5.4%
3 H+ j/ B- `6 |7 Y( J
3 O: R0 h- U; l7 P( A' J+ f0 J+ x** July **
" I% Y# {2 T5 v% X( w# {Revenue: $2,787.409 I& V9 I! y+ f
Cost: $1,749.53
. X; K+ @3 ~9 P, `$ n1 Q3 C+ _Profit: $1,037.87. ?7 {7 Z2 z* m6 d4 _. i0 o6 D9 C- I/ ^
Net Margin: 37.2%% n; k( O2 n& q# s! p1 R
8 v# ~* a+ U2 b7 p% s: ]/ G# n** August **
% j' J5 \9 l ^) z# ARevenue: $2,983.30
6 R+ d9 n, t" [2 `- G3 @Cost: $1,945.83) f$ r9 ^3 z5 O
Profit: $1,037.47
- \ T% @: M; P3 E7 i" G# aNet Margin: 34.8%
1 q6 Y d! B( g2 i( R( }% n
% ^" Q" Y5 C: t& S: V$ e** September **; R$ Q" I7 l) c* w {5 v* [) C" i
Revenue: $3,841.30
, B! F# d# c1 C' vCost: $2,662.14, N: f0 Q# `( E, v' _" @3 r. F4 U
Profit: $1,179.16
- Z3 F( T N! i0 n8 ~0 RNet Margin: 30.7%0 e- S4 {9 l; E' O/ Y
, X4 Y, a, U/ a, f+ ^/ b
** October **
7 |+ ~$ j5 J7 ~2 S) fRevenue: $3,752.303 b2 W& O z, ^! I- g" Q' l( ~. b( c
Cost: $2,701.78
: Z3 X' C; f; N7 @4 \Profit: $1,050.52' j$ v1 t# H% b* z
Net Margin: 28.0%/ w& x4 z% ?0 @7 F+ O/ b. X; v+ D6 r
( a6 l5 ^9 }3 w% \1 V2 F
** November (forecasted) **; X }! M! R2 d* w7 S
Revenue: $3,280.003 M& W7 b, v) @2 B7 [( i# F/ ]
Cost: $2,403.00# |$ c, Z0 f0 X2 h# j- T
Profit: $877.00
- |9 A, i6 y9 S% R! fNet Margin: 26.7%
& u* K( a0 P& g0 {" L( H/ [
2 F, t) t5 ?/ @+ _For some people, they may say that the above profit is not+ z5 E2 D, Y$ q) w% k0 G0 Z
a lot of money. But for others, that is enough to cover, H. ~0 D! `6 S) \- W3 @
a mortgage and car payment.: A8 K6 h" Z' \4 A" E- o
+ D6 g3 z7 {: }( |- RFor Waseem, this was a windfall.
5 p+ u" `8 w6 z: |+ \
: g' H% Y4 n ~5 r BWaseem got lazy and gave up to soon. It still makes me mad
. r- q7 {# y8 c8 h) D7 L0 Hwhen I think about the potential.0 h& e7 t. r( [# U
2 L& r& b8 l6 c: U8 { SIn fact, it was ironic that when he went back to university% j* C& `- J7 B
in September, he virtually did nothing and his affiliate. }' k. B8 W% X2 Z. A# J% N
commissions jumped to almost $4,000 in both September and
# v; J, I1 X7 x2 M$ J; COctober.
3 p4 O4 c7 Z6 M9 L, ]9 A5 F% H6 N6 b z0 @. q# ]9 p# ]% z
If he had just spent a few hours optimizing his campaigns
+ x) s" g7 f- ~' j% B6 ]$ cusing the *system* I showed him, he could have easily netted
7 _: b8 `+ A5 D, f' h50% of these gross revenues as profit.
* l1 p! C& p. _' Z. @ y! x: v8 x1 c/ Q6 Z' i
He still isn』t doing anything with his campaigns, but is
9 C% M# l- k2 Z. V! V6 ~still netting an average of $1,000 in profit a month on
: k/ u+ k/ z( a" H" e9 G& bcomplete auto-pilot.
+ f% i" A& n$ c7 ]' ^& d' i1 a' F) Q0 g; Q0 u0 N" k
I actually just recently saw him after he came up to help me5 P2 ~9 D6 i, ^
set up my recent two day seminar in Toronto.+ g' c6 [# g# B1 O+ X
* G0 d; [# Z0 m8 {6 u% ?6 V' v
You should have seen the look on his face *after* my two day
7 ^) N: K- i6 R2 ?4 s# xseminar, when I spilled the beans on *everything* I do to6 C8 d( `/ n: Z% I5 p
select group of 25 participants.! m7 M& T+ C) N+ N! g. b" s6 s$ y0 S
, X3 V5 j* c2 CI only taught him about 30% of what I knew.
( @/ v# ~5 a& d: O6 e% C: `
; r8 X) Q) A3 F& L f' A: WHe came up to me and kept repeating 「Man, I gotta finish+ ?5 w* Q: @* v' f& p/ o4 D
school and start ramping my campaigns up.」
- L: V: W5 K. w) F
; `1 {8 W3 e! V; {Don』t worry bud, only one more semester left.6 Y l2 b9 w5 C' w' ], n* s4 J
# R% q3 k0 C# n+ Q
Hope this story motivates you that if a broke college* n3 Y; a/ R% _+ o: C
student who didn』t have *any* Internet marketing experience7 s: c0 `: n8 u5 S) {* y
can make money using the PPC to CPA money model, so can you.
( B1 F# ?( |/ h0 X2 p4 v6 O" {# x( q5 Z# }6 f+ B' G
Start building those CPA campaigns!
. M) J5 D: N) k) M7 d! m
+ m% Q- a% f! TGauher |
發表於 2008-2-25 03:10:58
