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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my' D7 m M. z1 }6 G
brother-in-law involved with driving traffic from pay per D5 X9 y/ d+ n- Y9 l
click search engines to CPA lead offers.0 {5 r) B. s( ^; O& U+ W
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I left off on how he messed up his Google Adwords account2 F7 |& j, \# u. Y$ \0 c z
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25# X! t" }& o3 l2 S. O
lead campaign from $1.00 down to about $0.25.4 G0 S% H& p9 l6 ^7 v: X
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Ready?
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Google accepted the new bid.1 L1 c& z# T% M N! r4 U9 I
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Woo hoo!' U1 P: u1 }; D1 l+ M
$ D. _% E6 c, @Now Waseem can actually make money on this offer. Google+ Y" ^; |9 V# `9 F- j+ r
rewarded this campaign because we had developed a good CTR9 v$ H: b- \( K7 B# X; t
on the ads.
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From this experience, I reminded him to develop his ad* {$ v. y+ v. @" ?: k5 [. p
writing skills to keep a good CTR ratio for all his ads on" B+ o- c% i& K; ` [! w O5 D1 z
Google.
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He is not a big Google fan because of all their
- E, `6 q0 Q% \3 { prules and restrictions, but he really likes MSN and spent a" \5 z( _0 @3 Q& W5 C
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He. J& i% C! r$ O6 s5 r: h9 |
could have built a lot more traffic if he had experimented
! ], h! {. N! Z+ _& o! ]$ J1 bwith the list of other *profitable* pay per click search/ U. F4 H0 r% Y' T7 A
engines I had given him.
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& q; M' s/ ?! V2 x$ ^9 A/ KHe started making some good money, but things could have
; {# w6 I( K/ E/ W @, M% T) tbeen better if not for the following:0 C* W' V/ ~# ?* {+ x
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1. Never use a broke college student who hasn』t made more
6 f5 X( `: G _( z' @than $2,000 in an entire summer as a test subject. As soon
# o% b; a; [2 _as Waseem started making $100 in affiliate commissions a
2 f( [! B" E) uday, he got lazy and stopped doing much.0 K8 z8 x5 ?5 P s
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2. World Cup: Waseem is a soccer fanatic and was *easily*
2 T' `4 k% d+ @/ l" N1 V$ edistracted by the World Cup. So distracted that he told me
& S) `' {% a1 z p1 bit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer! p1 o3 \! `! C: F3 w% ]
and had assignments and tests to complete. Okay, I will let; l1 s* W" ?, Q3 Z+ h
this one go.' X3 b1 s! I9 M: I: A
% b) Q" k. J5 j R( i# ~( J& mOver the three and a half months he spent at my home, he only# f, w. P- `+ [0 M( }
got around to driving traffic to 4-5 offers. I had hoped& ?1 Y2 d- a5 O% L; E
that he would have built enough traffic to pull off a
' ~7 e( b% z* D+ p5 ]9 y# B) Z$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
$ H9 P! X& f# I$ B/ F8 [month:, I! c" c- D1 R# o
9 t/ e4 M. G+ A4 Z8 y# ]** May **
9 K+ b4 R% y# y: y+ V. c3 pRevenue: $830.05
9 [% T+ J& X. c/ L! k4 V" Y pCost: $616.38 }/ X- Z+ `5 B9 {
Profit: $213.67: e8 \: ^ E2 a
Net Margin: 25.7%
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8 L% T4 Q7 r! J" E# h6 v** June *** T1 L0 j- J1 K. @! r
Revenue: $2,526.95: @8 f; {- l$ U# d5 |! _
Cost: $2,390.28+ S5 }, n8 G" G4 b
Profit: $136.67
6 f" t+ C( P) x+ X! S4 lNet Margin: 5.4%% x, |4 |6 i; t$ e9 g! v
& V9 ~5 w+ g& B% \1 |/ g
** July **
; ~% K& A3 V. X( ~4 E3 |" ]Revenue: $2,787.40
3 e; G6 @: j! S# I) TCost: $1,749.535 W' ^- ~ h0 [+ Q+ X
Profit: $1,037.87$ t! j" ^$ U/ ^7 W% M+ i4 o& w, T
Net Margin: 37.2%5 K' b+ ~6 n5 `( v! l. {
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** August **
. T- t' V, Z! X) qRevenue: $2,983.30$ `3 D! o: _1 c" R. o; m6 O/ h
Cost: $1,945.83 b% A+ e; Q( C. t: |# K$ G1 b
Profit: $1,037.47
, P6 J6 L. T9 F$ M* ]3 [Net Margin: 34.8%( |/ X7 u) I4 V1 h: H4 m
* G8 s! G! _( D2 ]8 `** September **1 ~* k' J: q* [6 n: o6 w9 J, ?- f
Revenue: $3,841.304 u! a& z# A* z6 q7 @: d* A
Cost: $2,662.14
+ O& j+ d7 u+ Z0 e, N5 b: V# [Profit: $1,179.16
' U9 d3 }7 r9 ^Net Margin: 30.7%
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: b5 ~; G! P4 L: R9 }2 I** October **7 O$ f! m( g0 Z# X* j. V
Revenue: $3,752.308 Y4 |6 ?- ~8 ~! x- u. \
Cost: $2,701.78
' ?, R2 _3 A9 z2 |3 G5 Q9 sProfit: $1,050.52 m; I& @* x7 y6 ^0 ]9 M/ U1 D% M
Net Margin: 28.0%* |/ K6 T/ ^" o5 O% Q! M
/ I. u! V2 _" I4 M- U4 E** November (forecasted) **
' }' c+ j& g/ d. Y4 bRevenue: $3,280.00. h) H; j7 p# ^1 H( }! ^
Cost: $2,403.00
- r4 C% X/ L& I+ GProfit: $877.00
6 u( B5 Q1 q% }/ f4 R! {, b. YNet Margin: 26.7%; A2 Y! k/ T6 @) N( ^, I3 N; I/ |
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For some people, they may say that the above profit is not
4 z* }% `" u# R5 z. v" h! [a lot of money. But for others, that is enough to cover
, C% ]$ Y" {2 P; q: M( |4 j* xa mortgage and car payment.
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. D: U+ I% J' x+ t# MFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad6 j4 d" [4 o2 v
when I think about the potential.% S6 U8 k4 H; U% b7 s' |& G
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In fact, it was ironic that when he went back to university2 g; u8 r5 [$ h
in September, he virtually did nothing and his affiliate$ m6 \* ?- h* ~8 U6 |
commissions jumped to almost $4,000 in both September and
( |9 o! n+ \ i( d& QOctober.! \. e$ D+ h* V
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If he had just spent a few hours optimizing his campaigns
! e5 o4 I; k) s4 L5 \# c, f7 e' jusing the *system* I showed him, he could have easily netted9 R( L" @& P* K/ N
50% of these gross revenues as profit.
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. S; s; ?3 i' jHe still isn』t doing anything with his campaigns, but is
/ F) C% e4 G& Dstill netting an average of $1,000 in profit a month on
# _2 ~. t' Z2 p& d2 mcomplete auto-pilot.% b2 E7 D3 P( V6 i8 }! Y
% D0 m' H( {3 L' |. F* {& w: lI actually just recently saw him after he came up to help me0 F- R' X4 x$ p! z2 Y
set up my recent two day seminar in Toronto.- n) k5 N# J9 u: b! I2 L
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You should have seen the look on his face *after* my two day
/ ?% z7 I) c6 n0 v9 J. Mseminar, when I spilled the beans on *everything* I do to
3 l- L {0 [/ _( E" i' j/ pselect group of 25 participants.
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2 w6 ^9 L( E- z* v) \) F6 ]1 @I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish( x5 _9 `% d r) y# q2 W% q/ e8 G& Z
school and start ramping my campaigns up.」
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* w# m* z# a$ H% }' _8 J6 X& FDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
i* z8 v8 n" L5 L/ `9 N4 d/ lstudent who didn』t have *any* Internet marketing experience
0 H3 Q) Q; S# zcan make money using the PPC to CPA money model, so can you.% Q* a. j7 P9 {! x* p3 _
: B5 E6 n9 F* o5 @9 p3 t9 I! gStart building those CPA campaigns!! W$ V- T/ e+ e4 V( M; F
! m3 X' h& _. d( j4 a' _0 d8 ]Gauher |
發表於 2008-2-25 03:10:58
