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/ q, K; b1 r1 p/ m4 {3 x- P! R$ ICan I Teach This PPC-CPA Stuff? Part 2' n8 s2 Z4 O$ w$ J
5 Y0 H' h2 L; l6 W$ T5 G+ n& NOkay, here is the continuation of the story on how I got my' ]" z0 ]( Y- I1 ]$ ?8 ?$ h
brother-in-law involved with driving traffic from pay per
- E/ R. y* h m# M8 ]click search engines to CPA lead offers.
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7 x6 Z+ U$ B1 z# kI left off on how he messed up his Google Adwords account
7 X" b6 A$ M9 zand how I was trying to fix it.4 a( w; a# H& A% g1 D) o; X7 S$ z2 U6 J
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Here is what happened when I dropped the bid on that $1.25
: ]" X% P: Q: Llead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
9 ^* N& H4 Y" I6 l* \ u1 I! R, Qrewarded this campaign because we had developed a good CTR! |) `4 p/ Q5 U) \
on the ads., N* L& ?! X Q9 `
: Z7 l) T. B$ A% ]9 n5 yFrom this experience, I reminded him to develop his ad
3 S% y+ g3 g2 P9 ~writing skills to keep a good CTR ratio for all his ads on4 N; M$ e U, C6 a
Google.
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He is not a big Google fan because of all their9 p' F: r: u+ a) y5 Y. k
rules and restrictions, but he really likes MSN and spent a
6 L5 x0 w3 Z! B! Mlot of time on this PPC search engine setting up campaigns.9 j T, E' c( b
% T: A( d3 V, KHe only ever did learn Google Adwords and MSN Adcenter. He
9 _4 b8 W$ N! Y6 z+ @- A" Zcould have built a lot more traffic if he had experimented2 B/ |! I) J" T' E
with the list of other *profitable* pay per click search% u5 [( J6 w4 u
engines I had given him.: y! D9 Z6 s0 D! m
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He started making some good money, but things could have, ?! j( W! ]5 X5 f) D( G( b' k
been better if not for the following:
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3 L3 L4 E7 p: S* }! u% Z7 e& [1. Never use a broke college student who hasn』t made more
7 x# F/ y5 `9 uthan $2,000 in an entire summer as a test subject. As soon
- b: ] m# ^% Pas Waseem started making $100 in affiliate commissions a; w8 X8 I2 ^. s/ n
day, he got lazy and stopped doing much.
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- X. x, M8 B9 |2. World Cup: Waseem is a soccer fanatic and was *easily*
$ z/ l$ i8 ~+ X. ]' sdistracted by the World Cup. So distracted that he told me, G' m/ n1 d- g `
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
( U' W* Y. k% J) ~$ c2 ]: hand had assignments and tests to complete. Okay, I will let0 B' B: c) E N$ ^
this one go.
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Over the three and a half months he spent at my home, he only# W& T( W5 R7 |9 w+ ~# ?
got around to driving traffic to 4-5 offers. I had hoped& A8 e6 Q: }0 ]( p. @9 ]% K
that he would have built enough traffic to pull off a
; `* S8 P6 j" ^ \# I- C$10,000/month., H+ `7 U; a! u
( j; D+ J$ L4 p+ z4 \0 Q, EHere are the result of Waseem』s stats since mid-May by s R# S0 h7 n8 a$ s# C
month:5 C* r1 b+ j' z$ s' H
1 D: v6 w6 t9 Y6 Y$ d** May **
, W T' I. w6 D1 [; SRevenue: $830.05
, O% I1 f; B# S4 cCost: $616.38
1 F6 y& G+ s8 Q0 ]' K' OProfit: $213.67
% t1 E7 c& v. _0 F. P. c, \7 qNet Margin: 25.7%
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- K( J5 C% S) @* ?8 d** June **
& U5 Y/ b0 k, nRevenue: $2,526.95. z! ~ Y: k/ Y) J
Cost: $2,390.28
! d5 ^, m) n, ]Profit: $136.67
, f2 `: q) K s K1 K. L7 F" cNet Margin: 5.4%
% B7 B) K: a/ d1 x: I
( _& ^, j) M, B2 e* ]/ }% T** July **, o. p0 A$ L8 l e
Revenue: $2,787.40
' H1 x6 _7 \# {% N1 n) F0 q% B. [Cost: $1,749.53* r a3 L$ J& [( K- b2 ?
Profit: $1,037.87- C% ^- J1 x2 W* N
Net Margin: 37.2%
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** August **
0 X! G6 O8 H5 D/ @Revenue: $2,983.309 n4 l3 G- U% o, m9 U" ~. k) W
Cost: $1,945.83
1 r; ~ P, I X& n8 U) w( H6 }Profit: $1,037.47. _) c% c& n, z2 J5 e! X0 Y4 \
Net Margin: 34.8%
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?5 W7 l, E% s1 W3 O" g0 \** September **
' k8 ]5 f! @% O% Z) {Revenue: $3,841.30
- K: y$ K/ j! M g G- `4 \+ k7 ]Cost: $2,662.14
2 v8 x! U1 I" {$ GProfit: $1,179.16: ?% x: K- J. b2 r% B
Net Margin: 30.7%0 y) P% v: O f
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** October **
1 k7 A v/ O( b3 |% A) }/ DRevenue: $3,752.307 J g0 T) K6 D; C$ E6 Y
Cost: $2,701.78
l" M; h' }6 t4 f5 U BProfit: $1,050.52
0 b2 y ^" @7 j- N7 u; q4 YNet Margin: 28.0%- b6 A: Z1 d$ |4 G) s, ^
! V4 |3 T0 H+ u: D1 u1 }6 L** November (forecasted) **+ Q u! }, f& h! b( q4 l$ K. t! p5 a- V
Revenue: $3,280.00* Q, k+ r& g: [5 H6 \
Cost: $2,403.00
% p* Y/ Y0 {+ a, [5 oProfit: $877.00; ~: v9 [: l3 q& m$ @
Net Margin: 26.7%
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8 g7 m6 p; o. M+ E" wFor some people, they may say that the above profit is not1 b8 ~" W2 S8 k5 C+ I6 G5 B
a lot of money. But for others, that is enough to cover
# d3 h) X0 _7 j" |$ m: J" r, ba mortgage and car payment.
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For Waseem, this was a windfall.
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* z! `" Y8 c( y/ [! RWaseem got lazy and gave up to soon. It still makes me mad
5 P# n+ y$ ?5 p, _1 H& T( Twhen I think about the potential.( c+ M0 |8 j' p8 F0 G; K
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In fact, it was ironic that when he went back to university. l9 X* K) R6 W% {$ V- U! c$ {
in September, he virtually did nothing and his affiliate
& S: p% i" X$ d1 v7 H- o7 Fcommissions jumped to almost $4,000 in both September and
3 g& P& L+ N3 R: qOctober." u `! w% U5 i8 V
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If he had just spent a few hours optimizing his campaigns/ w6 ]( I' l2 Z2 Z
using the *system* I showed him, he could have easily netted9 n" _3 C& P3 a+ }+ z9 Z& Q( e" n7 e
50% of these gross revenues as profit.* p8 y; Z, m' P( H9 ` V# U
$ W. i& x2 ~& L3 B0 `5 ~* DHe still isn』t doing anything with his campaigns, but is
) [( o% I. Z* U2 W8 Ustill netting an average of $1,000 in profit a month on
+ x+ a8 Q: x T5 S% A; A) Ccomplete auto-pilot.
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I actually just recently saw him after he came up to help me" A8 q. [2 k$ K7 \ {5 I2 p' L
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
7 P9 L: j1 _$ t' q& bseminar, when I spilled the beans on *everything* I do to
' y i1 a: M, J6 Mselect group of 25 participants.( u7 p! w6 |( Y0 ]! c
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I only taught him about 30% of what I knew.$ k4 n, S4 ?3 S4 D1 e, \" G
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He came up to me and kept repeating 「Man, I gotta finish
: \4 C; z" G: p Z, x4 ?' ?school and start ramping my campaigns up.」
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% Z, K+ T5 ^6 T+ K4 U8 q9 p- ^ yDon』t worry bud, only one more semester left.. I- A; U* K: X. p' g
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Hope this story motivates you that if a broke college
/ \$ g$ M/ _) H2 |0 I, Lstudent who didn』t have *any* Internet marketing experience
& f+ T9 W5 @) G0 j$ L7 p, F9 C1 Ocan make money using the PPC to CPA money model, so can you.. M* ^$ [$ \; G. t
0 X8 E$ q( D+ N6 ]/ j9 M2 IStart building those CPA campaigns!8 n4 m: G) G8 m/ I3 w/ f* e5 d
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Gauher |
發表於 2008-2-25 03:10:58
