找到後續文章了* D+ A0 K5 i1 m) T8 \+ [7 G# z! N
8 m# W- }4 O' S. [- P# W' _Can I Teach This PPC-CPA Stuff? Part 29 Y$ B$ A2 p2 ^& o0 L9 _
; \: X7 K" a# C, z0 j" BOkay, here is the continuation of the story on how I got my* W. v" l% ~. m: L3 W _8 P
brother-in-law involved with driving traffic from pay per
! o7 B" h1 G2 M" y, U7 hclick search engines to CPA lead offers.
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. F8 d/ q) L1 J8 W/ c2 EI left off on how he messed up his Google Adwords account T/ k8 t+ x4 j/ i2 U3 ] E2 l2 ]
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
2 y) q6 }9 D2 \: P! _, s- r5 @lead campaign from $1.00 down to about $0.25.; u( ^( b( `9 U- i7 L, ]
; }) \- ~' h- q' g; c! V0 T/ EReady?- e6 I( {" i+ _, G9 u
3 s" [5 [' l0 }% K7 l) @Google accepted the new bid.6 H) e$ t' `& \; I) w
6 v% f8 [2 D; [- t! pWoo hoo!8 `0 h, l( V; K: R1 e
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Now Waseem can actually make money on this offer. Google* @9 W9 A" _# W& K2 `8 @+ w: {. j/ Z
rewarded this campaign because we had developed a good CTR8 H' W! p5 ~' [# R! D3 F
on the ads.
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! C1 @; z( s% n- wFrom this experience, I reminded him to develop his ad; f* ~9 `8 O1 i5 _/ q& s
writing skills to keep a good CTR ratio for all his ads on- j$ r! c3 X: i3 [! z
Google.' V( c. J5 C5 W5 \1 Y5 @+ p, z2 t
9 _2 W6 K# w4 v+ S& p& F; ZHe is not a big Google fan because of all their0 h% n7 x$ P& I: ~: m
rules and restrictions, but he really likes MSN and spent a) k! K* b( O" f; w% Y( A8 Z9 w. q/ y
lot of time on this PPC search engine setting up campaigns.7 h* y6 A E% g# j" v' o! \; M
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He only ever did learn Google Adwords and MSN Adcenter. He/ E6 G3 Y; {4 x. k: Z
could have built a lot more traffic if he had experimented" U( [# V+ f: \3 Q
with the list of other *profitable* pay per click search' p x- I, ]# I' f" ^8 q
engines I had given him.
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He started making some good money, but things could have
& Z8 X6 d: N/ N, K, F! abeen better if not for the following:9 n" h3 o; p+ c( v- c
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1. Never use a broke college student who hasn』t made more- ?4 f* K! ^; r
than $2,000 in an entire summer as a test subject. As soon$ J) D/ M+ s( J$ u/ X( @' N0 b5 s
as Waseem started making $100 in affiliate commissions a
6 S1 e1 x& j9 v/ k5 z+ Sday, he got lazy and stopped doing much.& [ n" ?0 C* A$ s! O7 A- v
3 N. I X j" R% G* W6 r3 Z2. World Cup: Waseem is a soccer fanatic and was *easily*
+ Y5 L1 b: e, e8 y v& wdistracted by the World Cup. So distracted that he told me
; W9 l$ E, E* W( C3 git was a *need* for him to watch almost all the matches., G0 X+ q9 q$ f6 `6 U0 s$ ?# k
$ B1 x& X, @& }3. He enrolled himself in a full-time course over the summer& g) H. b# p3 ?6 k
and had assignments and tests to complete. Okay, I will let
$ `( B+ ^$ Z1 N" l) ?/ B- pthis one go.) I- _ o- ~4 _5 H0 g' D
& L& ]3 P; g) K: eOver the three and a half months he spent at my home, he only
( t+ L3 [" h0 m) ?( Z S- Rgot around to driving traffic to 4-5 offers. I had hoped
5 V! o( I! W) b( e$ V0 o5 mthat he would have built enough traffic to pull off a
5 k1 C2 ~1 q, z: k: v$10,000/month.0 ~& K2 D6 u5 {: O9 N
" ]5 k0 g7 q8 O: ^Here are the result of Waseem』s stats since mid-May by% Z8 b% z3 d8 O" Q* A7 n6 G: ]; c% E
month:( W d$ x- H# y, B( ]1 y
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** May **' ?7 ^% I2 n; f
Revenue: $830.05
0 q; {- W# U1 c) o/ Q& O, jCost: $616.38& u( @, }4 b; \1 j4 x
Profit: $213.67) x0 ]: M. w; f; X! [# |6 J
Net Margin: 25.7%4 F9 y- K* B7 ?; e( Q+ W# I
; q+ ?6 ?. a7 t6 U1 q** June **
0 _: H) C* O. kRevenue: $2,526.95" W5 }2 U/ ?. R+ Z6 s
Cost: $2,390.28# i4 A5 P! k$ n( U
Profit: $136.67: n6 d6 X2 q7 M k: I& Q
Net Margin: 5.4%
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6 U0 s8 }& { t3 l* k/ ?4 Z$ p** July **4 T# g, M, t$ W$ b! j
Revenue: $2,787.401 V% U: ^0 N; s) w, A+ t$ D7 Q( F' O
Cost: $1,749.533 B2 q; t+ j% r c7 H& ?
Profit: $1,037.879 s6 s( L L* K' |
Net Margin: 37.2%
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** August **/ T3 c5 V- i' v% {# m8 e
Revenue: $2,983.30+ Q: o$ o& g6 V L
Cost: $1,945.83
) n: P t" c$ W+ a1 F. X) yProfit: $1,037.47
: j- G8 P' l& c8 @: ZNet Margin: 34.8%
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$ Z9 ], @, { `7 K" @** September **
8 }# U' I: `3 a! `" z- Z9 z0 rRevenue: $3,841.30. x4 L! Y+ w2 \
Cost: $2,662.14
# p4 l a8 J1 X: j* Z! a4 y# g9 uProfit: $1,179.16
$ Z9 q2 k2 x2 u% y8 f) ANet Margin: 30.7%
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1 Q7 [1 i$ f K** October **( g, ~6 X1 }4 W2 d. E! ^
Revenue: $3,752.30
6 q; `; N9 `7 `2 `0 Z: ]1 s- [$ |Cost: $2,701.78
1 v1 e3 `3 j2 l0 ]- M$ K, wProfit: $1,050.52
. }8 e8 P: Y1 z) lNet Margin: 28.0%) O" ]: }$ x( M
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** November (forecasted) **5 ^+ O- S% ^7 l8 U
Revenue: $3,280.00$ y8 _4 W- u$ @+ _
Cost: $2,403.00
( t+ G- a% u+ l) z6 s# ^Profit: $877.00
$ T" D( X+ B: {2 {$ _7 ~Net Margin: 26.7%" B& W' S( x! M4 @. p y
% M+ ~/ }' n' R5 I7 b! G4 t! QFor some people, they may say that the above profit is not, J" D* S `+ d3 T
a lot of money. But for others, that is enough to cover
* |7 p* R6 Z) |" N1 k. Ba mortgage and car payment.6 y# ]8 H- w, y. Q8 A6 U4 [
8 Y- K+ Y2 [, N. o! eFor Waseem, this was a windfall.& M1 {: @* U/ V2 e
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Waseem got lazy and gave up to soon. It still makes me mad
* A u4 V. f* K V% \ lwhen I think about the potential.
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1 F: ~9 F2 J ?- @! p/ gIn fact, it was ironic that when he went back to university7 A- \1 r& P5 h5 W
in September, he virtually did nothing and his affiliate
- v% }3 e9 N2 y) O7 Ecommissions jumped to almost $4,000 in both September and
4 K) \- ^# o1 d* B+ C" v) POctober.
# n% d' y0 r% }( V3 Q% [4 W) @1 J5 l- w7 W# P3 j
If he had just spent a few hours optimizing his campaigns. r; f# X- B# p5 r( e- r
using the *system* I showed him, he could have easily netted6 j& T' x: a: _0 l N' q, N
50% of these gross revenues as profit.
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/ E- \! V! C/ H f: @6 g4 I7 hHe still isn』t doing anything with his campaigns, but is" c( g9 K; V+ d# r
still netting an average of $1,000 in profit a month on ?5 G. d5 F+ Z+ O% M
complete auto-pilot.3 A& s, S/ P- W( H- `8 |* N
; x( q) D# K b8 Q v6 [I actually just recently saw him after he came up to help me
7 J& e2 a$ K# ]4 bset up my recent two day seminar in Toronto.% c4 a1 t. _2 Z( O ?+ j
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You should have seen the look on his face *after* my two day' i7 {" \ v+ [5 t; R7 k
seminar, when I spilled the beans on *everything* I do to
+ B. l6 b% }/ t- U+ U) L% Tselect group of 25 participants.
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5 ?' [3 i, s! LI only taught him about 30% of what I knew.! R6 D) }' b f% i+ [! E+ b4 Z* b
6 U6 @7 b* q0 r: [He came up to me and kept repeating 「Man, I gotta finish! q2 y3 @& \9 X9 G
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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" ^- L# @% @* s1 p* A: M( JHope this story motivates you that if a broke college
4 L0 j/ j( H* E; u- Vstudent who didn』t have *any* Internet marketing experience7 J! _- N) y a+ @& g5 W- T' B
can make money using the PPC to CPA money model, so can you./ j* X7 l6 [. a) M
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Start building those CPA campaigns!* g* C% o, t' A/ C* Y4 _' W/ M
3 K$ r- A# W3 d8 ~Gauher |