找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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$ V: l6 B3 K3 ~) R1 Z0 [: ~0 \+ t7 M- zOkay, here is the continuation of the story on how I got my
4 c" l! O d* R6 ~4 M1 Jbrother-in-law involved with driving traffic from pay per) M4 A7 ?# N3 v, z9 |$ n
click search engines to CPA lead offers.% ~: z: t! r9 o; {( q! k5 G
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I left off on how he messed up his Google Adwords account
z3 N% f& |" I: J$ ^9 \and how I was trying to fix it.$ n. Z& p5 a+ v- E
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Here is what happened when I dropped the bid on that $1.251 C, s, C! |7 f% _) N# s
lead campaign from $1.00 down to about $0.25.
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Ready?8 b% u# K4 a! Z8 Y0 U/ t! N3 Q% R
) p" T1 L' a! ~$ c- q; }% f0 KGoogle accepted the new bid.$ i9 s% W' o: W0 X! a
( u) F& y l- |" Y1 W4 b; X& H: D) ]Woo hoo!9 Q- e- H }% j
; w7 A/ h9 x( _Now Waseem can actually make money on this offer. Google7 k1 q) m* n1 v& y. b9 U5 \. s- K
rewarded this campaign because we had developed a good CTR
7 w. x! Y w6 ?' }on the ads.% A# b, M' h: ]" A/ }. n
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From this experience, I reminded him to develop his ad
9 U0 Q: @" P* Fwriting skills to keep a good CTR ratio for all his ads on
( K1 [+ I0 P& pGoogle.
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He is not a big Google fan because of all their
: Y. M+ }* N' D8 Z3 C, irules and restrictions, but he really likes MSN and spent a
! [) W+ \# J2 D8 o1 elot of time on this PPC search engine setting up campaigns.7 Y$ p$ Y, D' k6 O" m/ A) A' \( M3 z
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He only ever did learn Google Adwords and MSN Adcenter. He# s, L! u) R8 N" O, Y1 j- A0 V/ l2 y
could have built a lot more traffic if he had experimented3 U0 X* a" O: g4 _# s5 n
with the list of other *profitable* pay per click search
; \ V5 u/ C1 |+ ~: Nengines I had given him.+ B4 S2 N/ P K1 `4 U( M% d
/ _& x# m) f% T$ JHe started making some good money, but things could have
8 O& v' J% V7 U, ^% g c Sbeen better if not for the following:
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) G$ N6 i; w# D& G8 V) o/ Q1. Never use a broke college student who hasn』t made more7 B8 z/ j6 D4 N; v. L0 H
than $2,000 in an entire summer as a test subject. As soon% _3 k2 H5 f& v1 ~
as Waseem started making $100 in affiliate commissions a
& F$ K# Y) P8 g M9 Bday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*" K: O8 E( ^+ @8 n0 w6 y9 R
distracted by the World Cup. So distracted that he told me
0 S9 c# @8 E' Fit was a *need* for him to watch almost all the matches.+ ]6 I6 \4 x1 Z1 Z! }$ P: t* R0 [
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3. He enrolled himself in a full-time course over the summer) ~+ }, D6 t- p( ~% Q
and had assignments and tests to complete. Okay, I will let9 f6 X9 T- G, n& ]
this one go.
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# k n: s1 \4 O) F$ FOver the three and a half months he spent at my home, he only8 J& h6 a. s. j7 @
got around to driving traffic to 4-5 offers. I had hoped( L4 L& `! v1 ]+ D' f% p4 w
that he would have built enough traffic to pull off a
& u9 l; T, H( v6 B4 r( O$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
+ Y" p6 a+ ~5 }# |- omonth:
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** May **
% p i6 L: r3 }3 t9 \0 S9 yRevenue: $830.058 a8 `- P# p1 @' V
Cost: $616.38
8 t* b; Q& {& z0 OProfit: $213.671 ]9 [/ T, p$ u* p+ `2 P# j7 e2 ?
Net Margin: 25.7%3 j7 f, Z, l; w. C' [0 W
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** June **
1 X$ A9 _3 M. q/ b; r$ s, ~Revenue: $2,526.95
# ? B% X3 H! b' ACost: $2,390.28
* ^+ T1 E7 o* ?, V2 AProfit: $136.67
8 ~+ I" [9 A, I; ^" c- a/ yNet Margin: 5.4%) ?3 M2 k' I& {# p
4 t- j, r2 K5 _) l** July **
( X7 M# H7 i8 r% [0 g+ X6 F; rRevenue: $2,787.40
5 {& l0 [* S4 i/ Z8 YCost: $1,749.53
5 \' W( \ `% v7 K0 z$ CProfit: $1,037.87
5 }' b4 B1 g# L4 E7 U' }Net Margin: 37.2%0 U! f3 Q% Q q l6 p
( v# ^8 \1 J$ ^* n** August **! h% K: F1 J3 r% v. ]7 k7 @- z2 N
Revenue: $2,983.309 y3 q' ]( q7 b5 z [7 K
Cost: $1,945.834 C. j! S/ o& G b& s
Profit: $1,037.47
( Y* |9 P. v2 e4 Q" y ~7 a0 x# kNet Margin: 34.8%
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** September **
5 Z/ E7 G# K8 S8 q0 L3 jRevenue: $3,841.30 P9 q6 x' p1 \2 a1 A/ d
Cost: $2,662.14
0 K, H2 n5 o1 ~Profit: $1,179.16
/ e% a4 H8 M) [+ u2 [Net Margin: 30.7%( l+ T" S$ x/ s$ `
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** October **
* G' y3 W8 ?& ~- M- _0 }Revenue: $3,752.30
: n9 n4 R5 h$ a E% c MCost: $2,701.78
8 a5 x5 _ D8 g8 ]: R8 DProfit: $1,050.523 t- [- ?4 ?/ M& N( a
Net Margin: 28.0%, I4 s% r8 w( u @' J4 F
2 G) R, a$ Y8 q( ^( s }** November (forecasted) **
' F. g4 \- V/ S0 _, mRevenue: $3,280.00, V3 O6 j3 {( ?
Cost: $2,403.00
5 C/ c2 f' z( `4 r- l$ T/ `2 PProfit: $877.00. D1 |, G" g( A0 x
Net Margin: 26.7%
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For some people, they may say that the above profit is not, ?' G9 K. e+ g* H) w
a lot of money. But for others, that is enough to cover0 T' y o0 X9 _% R; e
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
/ @8 { \& S6 i9 ?6 U4 cwhen I think about the potential.
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In fact, it was ironic that when he went back to university
- S% K# b' M& Q$ S7 gin September, he virtually did nothing and his affiliate
7 u+ p1 g" ~! U# ]7 w, m$ X ^commissions jumped to almost $4,000 in both September and
: q6 c+ a, L+ L& o5 jOctober.
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If he had just spent a few hours optimizing his campaigns( Z6 f9 [# Q' V
using the *system* I showed him, he could have easily netted) r' O& O( s3 W
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
9 \9 R- e+ j! _8 l) D P* A5 Wstill netting an average of $1,000 in profit a month on1 u+ R; j! K- O/ E& P
complete auto-pilot.% F! d6 o+ [! m+ v$ P
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I actually just recently saw him after he came up to help me# n! `8 x; \* i1 @* d! v5 R
set up my recent two day seminar in Toronto.9 ?( A+ \2 L* H" y. g% V
6 R: L( p1 b! m' t1 j* G; u# ]* DYou should have seen the look on his face *after* my two day
( ?- h0 M0 D* e7 q: sseminar, when I spilled the beans on *everything* I do to: F7 _( p8 i/ W2 r0 c& C$ @1 a! m
select group of 25 participants.$ `( |+ l8 W/ X, z
: M; g" J$ ]! [1 g {% }% l9 aI only taught him about 30% of what I knew.
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+ H5 X+ ^4 ^9 S0 d' ?/ kHe came up to me and kept repeating 「Man, I gotta finish
5 @4 ^0 w% k8 \; b; lschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.8 \; D0 ?3 g( Q/ v3 ^
E/ t8 `9 I+ RHope this story motivates you that if a broke college
7 M' V4 ^. S0 B R( [student who didn』t have *any* Internet marketing experience
- S4 Z/ e3 _9 M& D4 Ocan make money using the PPC to CPA money model, so can you.# e: {$ |2 [0 j) n% F9 f0 b
/ H# Z) C# h% T _" g7 E' KStart building those CPA campaigns!$ ? B9 k/ g. L3 z7 I; z* E/ ?/ ^/ s; i
) V- W# k. T- sGauher |
發表於 2008-2-25 03:10:58
