找到後續文章了$ ^! b7 u( ?& t. M
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
. E( _8 p" h- z5 Ybrother-in-law involved with driving traffic from pay per
+ A2 q2 d* D# o aclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
( T5 z0 [$ X) U3 Land how I was trying to fix it.
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6 D7 s- ?7 F% k3 V. QHere is what happened when I dropped the bid on that $1.25( M$ y2 z; A4 X4 b
lead campaign from $1.00 down to about $0.25.: B N% C4 z9 \, \( [
& p: w" `4 O+ g0 J9 Y$ p$ u+ NReady?
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Google accepted the new bid.! M' |, j6 S% s* I( G0 u: z
3 T9 V+ B+ ]8 ^- jWoo hoo!
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Now Waseem can actually make money on this offer. Google! @2 Q) w# z h0 O& A' O2 f
rewarded this campaign because we had developed a good CTR+ S3 ^$ I/ X. m, u- J5 |9 Z
on the ads.5 n% n" D m/ z
% u4 O( F q+ P- }3 m' g" {7 n5 BFrom this experience, I reminded him to develop his ad( Q5 @. A% X3 W5 j* ^
writing skills to keep a good CTR ratio for all his ads on. v$ n8 h) W' }- l4 g
Google.2 |9 B. R( V) ]- w9 `$ ?2 t
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He is not a big Google fan because of all their
7 z: t3 O9 k! arules and restrictions, but he really likes MSN and spent a# n d- Q' T6 {& k8 n: B
lot of time on this PPC search engine setting up campaigns.+ x4 y( _. [7 ]) x: s4 f2 F% c# B
4 S. ? Y3 ^7 X% ~" ^He only ever did learn Google Adwords and MSN Adcenter. He7 m. E& @4 ~: |8 I& v/ t
could have built a lot more traffic if he had experimented
$ z% n, e7 R! [1 }7 Mwith the list of other *profitable* pay per click search ?& Z* ^0 i# M. H8 m
engines I had given him.4 T! x, v$ B2 I6 d% ^
/ n- f& B* E1 q& SHe started making some good money, but things could have. {2 B1 u' z2 b
been better if not for the following:2 B) I: I) E5 F& l
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1. Never use a broke college student who hasn』t made more6 o, u8 K7 R3 f- C6 P. F/ R
than $2,000 in an entire summer as a test subject. As soon
8 p( F6 f, v" jas Waseem started making $100 in affiliate commissions a2 _9 f: ]# k+ a' v# F, K" R# {
day, he got lazy and stopped doing much.
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+ V1 K7 J/ j l# e" z2. World Cup: Waseem is a soccer fanatic and was *easily*
' S/ h+ @$ J! Z1 udistracted by the World Cup. So distracted that he told me
) J% `( o+ s0 b: e7 U5 D* Y1 qit was a *need* for him to watch almost all the matches.
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+ k; S6 c7 p) `5 b0 g3. He enrolled himself in a full-time course over the summer+ ~, h" e" x A0 M+ A* y: z. O
and had assignments and tests to complete. Okay, I will let
- Y7 h$ L7 D' o$ ythis one go.7 f8 t/ x# h- D% w5 N4 b5 u; Z" O" ~
+ G. v, {/ j/ ]' F4 uOver the three and a half months he spent at my home, he only
+ `3 S" C. G- G/ m/ }got around to driving traffic to 4-5 offers. I had hoped: Q) S; T: {3 Y# P
that he would have built enough traffic to pull off a
# x: C- _4 q+ y& i' z; z9 F& {$10,000/month.4 d' Q4 O# s8 T, e$ |% W
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Here are the result of Waseem』s stats since mid-May by; T, ?. [ N, c& D% K- s( X! h
month:
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** May **
' X, y: {% Y2 r5 rRevenue: $830.05( p; _; G3 I/ l3 m% }5 U1 l
Cost: $616.38/ I1 m( k) H: v4 s# Z9 S1 c
Profit: $213.67
7 D1 x" {0 U7 O0 Q- k* M8 uNet Margin: 25.7%' q, A; n2 @% E* |# J0 m
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** June **
" @2 O3 s* B w7 j0 NRevenue: $2,526.95, p: D( }6 J% P, E# Q
Cost: $2,390.28! i+ M/ U' p- R+ ]; y
Profit: $136.67
5 ^! d, I* E s3 Y0 H. \$ J7 hNet Margin: 5.4%# ^- E ]# r" f$ y6 r, B" Q
8 `! F: D% ?1 h2 Q1 Q; }4 ~** July **0 O& W4 g; z3 t$ g5 t% y6 h
Revenue: $2,787.40
- k. S$ [6 N! j! k" M( ICost: $1,749.537 i! y: ~, ^ \1 S) T$ y
Profit: $1,037.87
: b3 h9 r- h% Q6 s" h% DNet Margin: 37.2%7 C: [7 J! [0 l8 J" \' a) b$ K
8 c9 h# v S1 Y) K: X** August **$ ]. z1 \) v, ^
Revenue: $2,983.301 N5 w. P; u! E# }
Cost: $1,945.83
& b1 b5 o( N& T0 I* m$ \- D. G" a- _Profit: $1,037.47+ c% d0 f$ [8 z; p
Net Margin: 34.8%
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** September **- j1 B$ s1 q. q9 q) w* |
Revenue: $3,841.30' ?, |1 F& j) P) x8 O8 `) q
Cost: $2,662.14
/ W' U1 f$ E: b- u: X9 q' `0 d5 iProfit: $1,179.16
4 n6 _" N8 l+ Z6 @ v6 l1 B! y; bNet Margin: 30.7%
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! ~8 `& L" |! Y1 k4 c# i** October **
0 L4 o; L K$ F$ t$ Y8 Z# gRevenue: $3,752.30
6 D1 x# l3 ~: ~ v1 _Cost: $2,701.78/ y F$ L7 a9 C) W$ ?2 G
Profit: $1,050.52
3 y# n# n! a) G3 m5 `1 MNet Margin: 28.0%6 k, E7 P v, x4 w$ b6 m. G
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** November (forecasted) **
* ?% N/ ^) _6 p9 s$ ]0 t/ m6 w4 v4 {Revenue: $3,280.00
2 J7 W) E2 p1 j2 t% J8 aCost: $2,403.00( I* u& x |% Z' v
Profit: $877.00; J( U8 e5 l. {" }9 c4 }
Net Margin: 26.7%
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For some people, they may say that the above profit is not8 e5 X: _3 I" m, K: t
a lot of money. But for others, that is enough to cover
0 g! p! H2 m% `, F9 h0 y% la mortgage and car payment.
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For Waseem, this was a windfall.* @9 Q$ M0 [4 J; r5 ]- W
+ G8 M. w( B% H# e" {& SWaseem got lazy and gave up to soon. It still makes me mad
9 k6 u# v+ I1 o4 m& k: U, M2 gwhen I think about the potential.
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$ K) H& r) I- Y* `, WIn fact, it was ironic that when he went back to university S/ w4 l* ]; [) S; F) H: N: H
in September, he virtually did nothing and his affiliate
8 G' `1 P3 y' Y" x( C1 U! P0 @5 Kcommissions jumped to almost $4,000 in both September and$ L* {" y( Z c9 Z0 f) v
October.
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If he had just spent a few hours optimizing his campaigns: y, a4 C _4 l% K6 Z& `. Y# i% U
using the *system* I showed him, he could have easily netted4 T/ A6 F# Q& q3 |& H- H; P
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is; ?% c. M* ?$ i7 K" ~( g% [
still netting an average of $1,000 in profit a month on
1 O- B1 d3 p; z) P4 d* ~complete auto-pilot.
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I actually just recently saw him after he came up to help me$ R3 U6 o- t; S4 D/ _& G) C- h! q7 M
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day5 A+ ~# H9 P3 l4 [4 B
seminar, when I spilled the beans on *everything* I do to. @$ W% Q o: J) @
select group of 25 participants./ I x) w: ~' ^& q" f- f0 P: j6 j
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
& H! \; z& m; H [0 \) Cschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.5 @0 a/ R: t/ e/ G
2 V" o2 M2 r: t3 d4 V* h9 Y$ fHope this story motivates you that if a broke college7 q+ n. Z8 X1 {6 a+ Z2 x
student who didn』t have *any* Internet marketing experience1 O* p; H3 y% B* U4 x% g
can make money using the PPC to CPA money model, so can you.4 p9 ~. a! F" A* E3 ^! q
j' b2 Z) a: xStart building those CPA campaigns!
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3 s+ R1 M: \, P" Y8 R( [' ZGauher |
發表於 2008-2-25 03:10:58
