找到後續文章了3 s; K+ K1 W `& c0 ]
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Can I Teach This PPC-CPA Stuff? Part 2
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) C5 g; O: x+ q& n( C% R& VOkay, here is the continuation of the story on how I got my- Y6 i; N# b- \0 \3 `1 S
brother-in-law involved with driving traffic from pay per; V+ z/ k. y4 j, A
click search engines to CPA lead offers.
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/ F* N( u7 `% ?0 r4 g" iI left off on how he messed up his Google Adwords account$ Z: S# q' M; o$ a ~4 Y. Z! A
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25# ?* K+ R+ _( {2 m) D* i# P
lead campaign from $1.00 down to about $0.25.- y, u1 R+ V4 F, z1 Y; j$ c
6 b; C$ ^7 o% ~% m( l, sReady?& ?4 Q. }. h$ V: Q1 i' _9 E. t& j2 o
& e" V1 V& V9 D6 m! M0 z& OGoogle accepted the new bid.
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Woo hoo!7 P/ S L) ]$ w
0 g7 F! i& I$ e$ D# V% DNow Waseem can actually make money on this offer. Google. O" }, E6 w5 [+ ]8 a
rewarded this campaign because we had developed a good CTR
: q& e3 G( U& z/ g6 }2 don the ads.
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From this experience, I reminded him to develop his ad
+ K* p- N1 O. q6 o) c$ p, hwriting skills to keep a good CTR ratio for all his ads on
0 g7 {( ?0 r& n, K* v; q7 JGoogle.) `7 G! M* ^ h$ \$ K ?2 S
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He is not a big Google fan because of all their6 V/ V: I5 \, i
rules and restrictions, but he really likes MSN and spent a
, s2 |8 n# q0 k8 Tlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He! F* L" m( k1 c2 F4 k$ J/ L( \
could have built a lot more traffic if he had experimented
! r1 @+ Z' q5 d; f+ pwith the list of other *profitable* pay per click search
1 P) J- N; v9 Y, vengines I had given him.0 o9 _1 m. e: z/ G
. b9 Z6 X9 o: dHe started making some good money, but things could have
, ]% K# n8 y( T# bbeen better if not for the following:, K$ N9 M* O& T9 M! G" @
% i* c' ~& p: [8 R, F3 v' t/ g1. Never use a broke college student who hasn』t made more6 U% H* j$ O1 a
than $2,000 in an entire summer as a test subject. As soon
' O- I# b! ], Las Waseem started making $100 in affiliate commissions a& K5 {1 I0 w( U$ R
day, he got lazy and stopped doing much.
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# r* O1 r4 L$ ~1 d1 b2. World Cup: Waseem is a soccer fanatic and was *easily*5 `1 X6 i* R. p- H& [/ u
distracted by the World Cup. So distracted that he told me! \2 M [* q+ j4 o" u" @
it was a *need* for him to watch almost all the matches.# ^! n- a! E( U% V. C# \8 A6 _
3 d- b6 c. D7 d3. He enrolled himself in a full-time course over the summer
8 E2 Y5 ?: | Qand had assignments and tests to complete. Okay, I will let% s% Q+ T! X% K
this one go.
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; x& o0 a0 \5 B" {Over the three and a half months he spent at my home, he only
4 f6 B/ d8 e. K& m; a: ^got around to driving traffic to 4-5 offers. I had hoped9 Z$ @3 b0 p }; w1 a
that he would have built enough traffic to pull off a
5 y5 D+ v. p/ \0 a" Z' V: D$10,000/month.
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Here are the result of Waseem』s stats since mid-May by! r$ q% _( x4 a1 D4 [
month:4 v0 L! G/ `: m& c" L5 o$ M
5 Y3 E' [% x# U4 D, z/ T6 M6 a' f- u
** May **
8 l& N% F- c8 c6 D g) \: V- kRevenue: $830.051 Y* }8 l/ t* h# q9 g
Cost: $616.38- P$ \: h" d6 P8 F, r1 m2 a
Profit: $213.670 O, k5 w; v* F. z! i
Net Margin: 25.7%
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** June **0 q/ C- I8 o/ \5 G4 ^5 h6 n/ F
Revenue: $2,526.95% p6 Z7 M% S& P: T% z
Cost: $2,390.28
8 O8 F. b: `# bProfit: $136.678 \" b. P, t& K% a4 }# }9 J4 h
Net Margin: 5.4%
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** July **# j/ q* m, k a* k1 a8 Y; r
Revenue: $2,787.401 {$ a# w0 D/ M( R5 _
Cost: $1,749.53$ J# y. w" v* R0 H% H
Profit: $1,037.87
; A8 \0 I1 N9 _. _! v4 C% ENet Margin: 37.2%& C" X+ g5 t3 e0 M& @# A0 ~, U5 w, Z
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** August **
* H1 q, ~" \+ Y u/ o, E) {+ h: aRevenue: $2,983.30
1 j) M8 V$ ~* P7 Q* o7 LCost: $1,945.83! L" }- D8 \! J) N: g q
Profit: $1,037.47) \) O' q, {- M. x/ V9 Y6 Q# i: m
Net Margin: 34.8%0 H l J4 A# l: E
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** September **
+ Z' w4 i( j% }& ~$ ORevenue: $3,841.306 `, G6 N1 U* U. c& r( a$ k
Cost: $2,662.146 i) q0 j8 X v4 F# |
Profit: $1,179.16
1 S/ k$ E! _% D4 x5 NNet Margin: 30.7%
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** October **
0 R/ t- F8 [3 q$ N9 DRevenue: $3,752.305 K( J# Y5 Q/ m2 F( H) q
Cost: $2,701.784 ^' N- X( U" \: n0 @& D7 ^2 t
Profit: $1,050.52
: X2 G# I1 `4 @) r: U W8 B0 V( oNet Margin: 28.0%
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+ M* R3 ^& I- [' x1 X, y** November (forecasted) **
6 {: H; ]1 ]/ y; ^Revenue: $3,280.00
) \" Z3 |2 n% fCost: $2,403.00$ D9 K$ D! m$ W/ t
Profit: $877.00
5 S; e; [0 P; z8 e6 B) t1 \Net Margin: 26.7%3 H- ^9 x" n* @* [
$ k* k. T& b" P N$ P" ^For some people, they may say that the above profit is not
% ~8 }* [5 D( W5 U! E7 }a lot of money. But for others, that is enough to cover( Z: g7 G2 m' v/ t" N* }, H
a mortgage and car payment.. D" X2 o. y' e2 }6 H6 n4 Q
4 T/ V1 X+ P9 |: D$ XFor Waseem, this was a windfall.- G8 P( p$ F+ l% P Y# ~
0 Q1 X" d) _6 Z# u& fWaseem got lazy and gave up to soon. It still makes me mad
7 e6 _2 u5 ^# Hwhen I think about the potential.
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In fact, it was ironic that when he went back to university
6 K3 r5 J5 K) a3 R6 h9 P* R' Bin September, he virtually did nothing and his affiliate
& G3 Q6 A8 o: T! U* Gcommissions jumped to almost $4,000 in both September and
8 `' v& c6 X* s) B/ EOctober.5 W1 u$ K7 C4 ^0 @( i, W5 M" f
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If he had just spent a few hours optimizing his campaigns
4 m0 Q# P7 ]' e& }$ v7 k, lusing the *system* I showed him, he could have easily netted! s: @+ S/ v* ?0 C
50% of these gross revenues as profit.; h3 W. k9 Z7 e
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He still isn』t doing anything with his campaigns, but is
% O8 W1 x2 v" p$ G8 z0 sstill netting an average of $1,000 in profit a month on3 U: G0 D& v. Z9 u, i
complete auto-pilot.
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7 J* \7 q9 P! z% y. o+ {/ Y. ~I actually just recently saw him after he came up to help me
5 ~+ Z; A: a. _( x& J/ bset up my recent two day seminar in Toronto.
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$ }3 Z$ {8 W8 T3 Y' P) I6 b' AYou should have seen the look on his face *after* my two day
" ?# h! R( K% W7 e5 v% Pseminar, when I spilled the beans on *everything* I do to3 |1 {9 ^( }/ E) V7 K
select group of 25 participants.8 l9 y9 I- ?! v; ^1 T* T
2 B" Y, z6 g- bI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish8 P% ^! }" O" L/ O0 O. Y
school and start ramping my campaigns up.」
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5 g8 b6 x/ P/ W% _5 ZDon』t worry bud, only one more semester left.+ X) B; q5 |5 Z4 {
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Hope this story motivates you that if a broke college
$ v% a, T& J5 N* Y2 ^student who didn』t have *any* Internet marketing experience
2 @0 f& t6 C3 b, jcan make money using the PPC to CPA money model, so can you.; H' W4 I- j$ S; D" v+ ?/ W' k
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
