找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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5 [+ a' [ z' \7 nOkay, here is the continuation of the story on how I got my! G7 k3 d1 m0 P* l+ M
brother-in-law involved with driving traffic from pay per
% J4 S. A4 M0 n0 D1 j" b3 v) ~& u+ Nclick search engines to CPA lead offers.+ b; z5 h' `2 @+ {0 B$ {7 v
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I left off on how he messed up his Google Adwords account
, ~6 b [- O& ?, O) o/ }5 Cand how I was trying to fix it.0 @& F3 t2 ?, j4 \! {0 e
- w, N, g- T' u, \1 d3 AHere is what happened when I dropped the bid on that $1.25
- E. e k, t, M/ Y% xlead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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& U& C7 ^0 S m! B& tWoo hoo!6 f ]3 x3 B" Q" _. |+ R8 x+ M
9 C" `3 q) t) b \Now Waseem can actually make money on this offer. Google
5 N5 r3 E: C& Grewarded this campaign because we had developed a good CTR0 I$ n1 k1 d* n0 @3 O# C& ^' v) M
on the ads.
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From this experience, I reminded him to develop his ad
; H3 ^% s) q1 z5 Qwriting skills to keep a good CTR ratio for all his ads on, a! v# b" S' k% [& v
Google.# a. o- w8 O8 d* B# f. H9 r4 j9 p' f
% L$ E! [, N2 M7 r* W) bHe is not a big Google fan because of all their0 n- d* o' X! N5 S, O+ `! F% x! e
rules and restrictions, but he really likes MSN and spent a$ l* M- S3 Q3 M; A9 x
lot of time on this PPC search engine setting up campaigns.6 E$ g1 ]% z T: X! a
' r7 [6 C& [! G8 X1 }He only ever did learn Google Adwords and MSN Adcenter. He
0 S2 t/ s: w' y9 q/ v jcould have built a lot more traffic if he had experimented
' |$ L5 K+ `& K2 C# o8 W4 kwith the list of other *profitable* pay per click search' d$ r* K* I, C O ~" q( B
engines I had given him.
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He started making some good money, but things could have
' j- |: p4 F% O B- T6 P- |; L* pbeen better if not for the following:( A" P3 G. w) p s! Q: w1 I5 \
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1. Never use a broke college student who hasn』t made more
/ H/ r. [) M& @7 d( k1 D* Wthan $2,000 in an entire summer as a test subject. As soon
! _" t4 D7 @* P" T8 }. @as Waseem started making $100 in affiliate commissions a
; z, B$ I( B" S5 R( I$ C7 _day, he got lazy and stopped doing much.' M0 h' k! Y, v* @8 M
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2. World Cup: Waseem is a soccer fanatic and was *easily*
! H( Y3 x+ V* _) j' C% j- S$ hdistracted by the World Cup. So distracted that he told me) |) _" f0 e4 |$ o# _; @( u
it was a *need* for him to watch almost all the matches.# n9 Z$ i7 R, M
8 C% S c W. T) _3. He enrolled himself in a full-time course over the summer
, _& o, v0 K1 S7 n/ Cand had assignments and tests to complete. Okay, I will let
* v, y n' \1 z; d5 K; lthis one go.
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; o( _$ a$ C0 N0 u6 b- T% u& WOver the three and a half months he spent at my home, he only/ h& M. K' c# [5 [; g Y4 k
got around to driving traffic to 4-5 offers. I had hoped2 F; n) |4 j& \# ?7 }& H$ c" ^0 A
that he would have built enough traffic to pull off a! W! D$ f+ J: C; g' X/ J5 J2 w
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by/ |/ l3 F$ }2 S7 H, a+ |# a7 Q
month:1 _% }' b2 N# R
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** May **: l; C+ H4 K0 i( U0 V
Revenue: $830.05
+ g- p. D) G+ E9 L+ ^8 G+ z! r" nCost: $616.38
0 W: x# M0 H3 H3 x3 B& I3 \' H4 ? oProfit: $213.676 j9 G8 c0 n/ ]) x
Net Margin: 25.7%
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** June **, {9 u8 U1 q9 b
Revenue: $2,526.952 a" c' j, ?) L, y9 S
Cost: $2,390.28
& y' a0 ~8 a6 G; O) D& Z/ n7 z$ F9 p! EProfit: $136.67 }3 r: I ~1 \1 p. y1 P: e2 {
Net Margin: 5.4%2 C8 g) w4 t2 ~3 L H( I
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** July **
5 u, l8 Q& c* I5 t) h5 [Revenue: $2,787.403 u8 g q. N1 U6 z* U: E
Cost: $1,749.53; d, f! V0 _ f2 j" H4 }4 o
Profit: $1,037.87
* H5 u8 g/ _6 |- KNet Margin: 37.2%
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$ h4 Y) n. z4 [1 r: X** August **
0 [" V% r9 x5 d6 O% o: MRevenue: $2,983.30- t5 m, @: W L$ u+ `0 X& E
Cost: $1,945.83
, R6 S; t& O- e* M `Profit: $1,037.47' F9 I/ Y! G1 ~$ c7 M
Net Margin: 34.8%% N$ z9 |5 O: P( e2 Z: k; s0 u
* O6 d6 z4 V; ~: T3 q/ @( N4 d. n** September **
T! L; t/ z( G/ f8 XRevenue: $3,841.30
1 c& D. J& B6 f4 JCost: $2,662.14
) v3 ]' r2 b. A$ v( r: cProfit: $1,179.16
( l$ V6 S. m) G2 F+ M# a0 a4 INet Margin: 30.7%# v. p: _. K# I7 e/ T
' a C9 @7 I, W0 [5 Z: Z** October **" A5 `( Z" D0 H6 c! K- f
Revenue: $3,752.300 U9 o& j1 h. X, ?8 M
Cost: $2,701.78
4 F2 w' |7 ^# ~( j- E% j: UProfit: $1,050.52
! e. e# A( C' [; U2 k: ENet Margin: 28.0%2 }+ p2 x( y$ r5 W# I
% F4 p/ u' p5 V$ I2 F** November (forecasted) **
; w$ q/ r6 O+ ARevenue: $3,280.00
, ?: A4 S* p9 uCost: $2,403.003 G" V/ D: a+ c9 M8 Z- e
Profit: $877.00" ?# l* o* k1 U, |7 z, l
Net Margin: 26.7%8 L! g$ Y: L1 W$ b
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For some people, they may say that the above profit is not" z$ b5 R* y b2 [9 f
a lot of money. But for others, that is enough to cover+ B5 b/ ~4 D& o3 O' O' v5 C
a mortgage and car payment.2 s6 A) W$ o$ d$ p G/ Q6 ^% j8 ]
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad, N/ Z9 _* M$ K& y- F3 T% B+ L
when I think about the potential.
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, h/ ~0 U1 S/ G! w5 WIn fact, it was ironic that when he went back to university
2 L: h: ?3 t3 P. n1 T0 Q, C5 lin September, he virtually did nothing and his affiliate
+ U0 _6 O1 u0 _# _- ?, Zcommissions jumped to almost $4,000 in both September and# S. C' S. d- g( ~) T$ t
October.. N6 r5 s7 S- b4 g' y1 F
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If he had just spent a few hours optimizing his campaigns
, |. }9 {$ r& y5 v( Tusing the *system* I showed him, he could have easily netted
* B& j9 s) u! t- b$ V. \50% of these gross revenues as profit.
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. L2 d6 Y% \" X' m3 THe still isn』t doing anything with his campaigns, but is3 ~ }# q$ z% n1 G* j
still netting an average of $1,000 in profit a month on
$ S r$ [; ]8 F4 l! J) Lcomplete auto-pilot.) G! b* J6 @8 |/ z7 r
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I actually just recently saw him after he came up to help me
& o" U0 V! t% F& Bset up my recent two day seminar in Toronto.
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) i/ B! ]4 x( ]# X7 nYou should have seen the look on his face *after* my two day. [$ i/ L6 c0 q$ B3 L, e9 B( h
seminar, when I spilled the beans on *everything* I do to
, A* v% j# t6 @" ?select group of 25 participants.
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9 O5 |$ w3 f1 m; b# HI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish/ ^; \4 w* n8 O# @+ W
school and start ramping my campaigns up.」* O5 ~+ \$ c2 R# ]# J7 L
5 }5 W' f. ~* @) k( m7 cDon』t worry bud, only one more semester left.; e( q9 G+ O+ d
8 `* t2 E# }0 E3 l* F8 eHope this story motivates you that if a broke college7 m$ w1 y/ H, Q5 Q4 K6 ~+ D4 j
student who didn』t have *any* Internet marketing experience
$ Y) I$ w; `! R) X6 K5 Ocan make money using the PPC to CPA money model, so can you.. k8 r7 f" W, k
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Start building those CPA campaigns!& B; x5 F% ?5 a0 W) |! ~
3 j7 |; f2 ?) w5 b! [Gauher |
發表於 2008-2-25 03:10:58
