找到後續文章了* |3 \* Q) S4 }
! r" Q( n! _& F# ] r9 ^5 fCan I Teach This PPC-CPA Stuff? Part 2# A8 K0 X" z* s5 b
# ]8 }; N9 i" c7 X. @Okay, here is the continuation of the story on how I got my* p9 c/ j; Z- ^0 R) V8 H! j0 \0 J
brother-in-law involved with driving traffic from pay per
* ?! j( m2 P2 \click search engines to CPA lead offers.5 E3 Y: _; [/ A" h
7 ]+ O& h: b; a9 V3 e$ zI left off on how he messed up his Google Adwords account% M9 \1 x" f! p( w
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
* L" G4 y( j3 c: O6 ^+ Dlead campaign from $1.00 down to about $0.25.+ U1 q7 E# S' l# z$ h! z
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Ready?
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% Y1 O( H8 K0 ~2 ZGoogle accepted the new bid.( B6 T( z `4 R
+ l5 K5 }$ d; c, hWoo hoo!' C: C. D% s& x8 E; ]0 }9 o
3 D- |% c3 Q# q0 }Now Waseem can actually make money on this offer. Google1 E% }. d4 J7 W
rewarded this campaign because we had developed a good CTR
# F6 B% a( S$ H$ B4 gon the ads.
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From this experience, I reminded him to develop his ad o# F. @- S2 v% g. b9 R( v
writing skills to keep a good CTR ratio for all his ads on
5 Z: o2 r! F( {8 Z cGoogle./ R9 s/ T0 O: F. y1 f9 R
/ A% F. S3 d( D2 ]7 H4 o( EHe is not a big Google fan because of all their
! q7 O2 _# V/ P; g2 a, wrules and restrictions, but he really likes MSN and spent a
/ v! i$ y9 @1 ~2 `% Y7 nlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
, G0 D4 d H/ R6 A' }4 T" @% vcould have built a lot more traffic if he had experimented
: p" I, ?% }. h) {7 f. L0 Zwith the list of other *profitable* pay per click search
$ Q: A3 a1 Y( S1 dengines I had given him.6 J& N* V9 I8 h
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He started making some good money, but things could have, u$ F2 `, n( E( y' D
been better if not for the following:$ c# _, ?/ |' y' Q5 H/ l3 g& r( `6 |
C( I6 I9 O+ m/ L$ ] U1. Never use a broke college student who hasn』t made more
, t2 a. v, O+ R* W$ bthan $2,000 in an entire summer as a test subject. As soon( j; J# C7 z9 q: l) w1 m% f3 `
as Waseem started making $100 in affiliate commissions a
7 Y5 g! f$ f0 bday, he got lazy and stopped doing much.
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2 \: ?, ~9 h/ q% Q8 g- Z8 K2. World Cup: Waseem is a soccer fanatic and was *easily*
8 H5 f8 ~+ |( E& v4 z( J odistracted by the World Cup. So distracted that he told me
' J9 T+ q! R5 C: ^' x9 t2 h' L# tit was a *need* for him to watch almost all the matches.' F4 z! E0 z/ Q7 \) _2 S& e
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3. He enrolled himself in a full-time course over the summer
# l2 L( a7 n6 u- z& K( Q% aand had assignments and tests to complete. Okay, I will let
/ x% m! ]* t; w' }+ Tthis one go.
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- P; T# h8 K( r! t9 zOver the three and a half months he spent at my home, he only/ C0 k. c& }- H
got around to driving traffic to 4-5 offers. I had hoped
- w2 @% Y W% X' r0 {2 N% {that he would have built enough traffic to pull off a) M( c$ ~% A* b, g/ y* S
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by- Y- Y) D7 F# F0 |
month:: p& G6 {7 m i
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** May **$ W9 J/ e0 N. e
Revenue: $830.05
4 l: d; C) c8 [, w6 SCost: $616.38) `8 u' b' {0 {% y
Profit: $213.67
* ?' ]( r3 n! rNet Margin: 25.7%
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** June **
$ c+ `6 s8 L. IRevenue: $2,526.95
: G% ^+ t0 K( T2 U9 y" mCost: $2,390.28
- E7 V! i( M7 @* ?5 S: o" ?$ L) z% ?Profit: $136.67/ d" \$ X; l$ @/ f8 O g9 E
Net Margin: 5.4%
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** July **% Z( A8 d" R9 e/ P( G9 v6 Y
Revenue: $2,787.40; u4 \* M/ {# ]+ C3 u
Cost: $1,749.53
6 k' t2 k0 J. C, t: B7 m/ _$ {Profit: $1,037.87' E9 i2 D) g- _- T
Net Margin: 37.2%
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** August **
& R$ C q4 O" x' zRevenue: $2,983.30
$ A, A6 ^; C5 C( q8 v2 v# p" ~Cost: $1,945.83
" {' Z `( C; J. G/ s# s Q0 eProfit: $1,037.47, u' d/ H6 u% _' T' w; }
Net Margin: 34.8%; b( i( G- S" Z5 o+ o; @
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** September **& W+ @5 i7 O0 K5 Z7 G' i! K+ p2 X8 X
Revenue: $3,841.30
% J: a, G# U% @4 v8 I4 aCost: $2,662.141 Z! |2 n& C! `/ a: O
Profit: $1,179.16
- G% @" }' d5 A( D; c' X$ DNet Margin: 30.7%) }! ^2 y5 Q& e# H, C& }
& P6 u6 V- o3 ^8 L' ~, h3 A& _
** October **
9 c4 h ^' t0 j6 l3 LRevenue: $3,752.30/ U E4 ~0 ]$ a% `7 V) E
Cost: $2,701.781 y! C+ ?, d( n7 y8 [/ q. R. p
Profit: $1,050.52
8 R- o+ u$ W1 _ i4 B8 i% ONet Margin: 28.0%
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3 r z. p% F! x& d** November (forecasted) **! l# {+ u( w' N6 x5 N" s
Revenue: $3,280.005 L( n( [. H- f" f
Cost: $2,403.00+ i4 d" L, W/ M$ b; S9 \
Profit: $877.00
3 l7 O5 b4 L. f- X+ `Net Margin: 26.7%% d) V8 K0 T q
, q) W3 @/ U+ r9 n8 y i- U# zFor some people, they may say that the above profit is not
6 w3 P/ p9 |+ s! I. Y: n4 ?a lot of money. But for others, that is enough to cover: Q! l7 ~, u7 p. i
a mortgage and car payment.6 S3 k2 Z) E2 d: J* r3 D4 E
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For Waseem, this was a windfall.3 X# c. y" T B( E; L* J- r$ o
x3 J) l% s& V& h- M( d" ]! ]Waseem got lazy and gave up to soon. It still makes me mad
! v; @5 [. F% V0 n1 y8 awhen I think about the potential.0 A/ s* ?. ~0 c! i' N d: b
% q1 j$ D4 P% G% W- Y$ y4 S CIn fact, it was ironic that when he went back to university
1 U8 o% f3 L5 Iin September, he virtually did nothing and his affiliate
" ^, K1 x7 B2 K7 G I1 N0 Kcommissions jumped to almost $4,000 in both September and9 q+ j; h) }( C1 j5 S- ?
October.
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- i9 A8 W1 a# |9 {* t! k6 ~If he had just spent a few hours optimizing his campaigns
, U6 s3 ` \& j0 C1 dusing the *system* I showed him, he could have easily netted
5 k, T+ B; k. {# w9 k50% of these gross revenues as profit." ^+ F* m+ a2 P+ i. U* U
( [0 Z! l* u( |' |! |7 O! dHe still isn』t doing anything with his campaigns, but is
; G' d+ P" q, d% D. J- Q" W) lstill netting an average of $1,000 in profit a month on
3 ], [' u' K4 A( j$ W# Rcomplete auto-pilot.
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2 S* ?+ n# d, n1 X+ M5 w/ y4 lI actually just recently saw him after he came up to help me* A! n/ y& j9 y" `7 t( _1 h
set up my recent two day seminar in Toronto.# m( I/ i% B- a- s8 Q
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You should have seen the look on his face *after* my two day
P2 `6 D5 [& g) N1 L9 o3 v9 ]seminar, when I spilled the beans on *everything* I do to8 a5 k1 r, U0 j+ i
select group of 25 participants.
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I only taught him about 30% of what I knew.
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" z% m& l9 P( Y* WHe came up to me and kept repeating 「Man, I gotta finish
& ~8 r; c9 t2 l. n) d/ h) ?$ Gschool and start ramping my campaigns up.」" Z! h* [+ ?3 W) b0 Y
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Don』t worry bud, only one more semester left.9 |7 O" p N/ R* L0 k/ q2 x
1 [1 b2 u1 f+ NHope this story motivates you that if a broke college
7 @+ j6 J) g1 d8 \$ U* q0 Ystudent who didn』t have *any* Internet marketing experience
; \8 {; F/ J# @4 ^& ^can make money using the PPC to CPA money model, so can you.! Z$ [% ^# b) q6 I- `* C
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Start building those CPA campaigns!
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" V; r! a n3 v( TGauher |
發表於 2008-2-25 03:10:58
