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Can I Teach This PPC-CPA Stuff? Part 27 p% k# D D7 Z) H- T& @- o! m- z/ Q
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Okay, here is the continuation of the story on how I got my
' |) T9 y% r- W* T) W* Kbrother-in-law involved with driving traffic from pay per
2 d4 S( Y4 [3 T% I7 z8 {8 e [" jclick search engines to CPA lead offers.9 \+ x. _3 x/ l: }7 B
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I left off on how he messed up his Google Adwords account
& ?8 |+ j0 W' K! ^, F- k* X5 h8 Vand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25, E4 m0 P+ v6 @% ~9 |7 f; [
lead campaign from $1.00 down to about $0.25.
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* w" H; k2 K. C, J* ?) {& a& LReady?% o5 i% J, [% v! g- Z2 x3 ]
L* Z5 h1 N" C" O9 a7 ^0 D- c+ G6 QGoogle accepted the new bid.
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. q9 C2 U5 _( H* s B1 U: S: EWoo hoo!, H$ C2 Y. o# P, E+ K
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Now Waseem can actually make money on this offer. Google
" |0 E4 G8 b% @4 j6 K1 s/ u2 Urewarded this campaign because we had developed a good CTR# H0 x! f. j+ S* q
on the ads., Y' \1 t! h6 t) d4 @: ~% x/ n
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From this experience, I reminded him to develop his ad
D0 t2 G+ f1 z) ]3 ]0 L1 mwriting skills to keep a good CTR ratio for all his ads on
& ]# d0 V7 J. d# m0 B- C& oGoogle.
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- t2 X/ y& T' S% m+ k) ^$ iHe is not a big Google fan because of all their
9 P" @5 y+ Z' i) Prules and restrictions, but he really likes MSN and spent a
& r% g5 o8 Q& v/ b; Z6 Xlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
1 e4 W! V+ S1 K! jcould have built a lot more traffic if he had experimented
( k# R% f' Q7 p' B, Wwith the list of other *profitable* pay per click search8 q, h, X1 o2 d1 C- Q
engines I had given him.
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He started making some good money, but things could have7 y, ?. M7 s& ?! W! k( f
been better if not for the following:/ s( V4 B# u$ m2 P5 {
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1. Never use a broke college student who hasn』t made more
8 f7 b! W/ {0 x: V+ v$ T. Athan $2,000 in an entire summer as a test subject. As soon
: \% j7 k- A6 u" L4 d4 gas Waseem started making $100 in affiliate commissions a
% D2 c/ h4 S4 Q8 n4 H Jday, he got lazy and stopped doing much.
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: f5 U# d* @! z2 v2. World Cup: Waseem is a soccer fanatic and was *easily*, W: G0 N' N& D
distracted by the World Cup. So distracted that he told me
" w' u; E& q: P7 vit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer2 R+ s! O. t" K* H
and had assignments and tests to complete. Okay, I will let
+ O0 @6 Z) _, P! b2 G: n9 hthis one go.
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0 F, D" z" [( U; N; O1 LOver the three and a half months he spent at my home, he only0 E7 q! W6 `/ n$ I$ N d A
got around to driving traffic to 4-5 offers. I had hoped1 ]+ J. r1 N3 P% S; F, R5 `* _% j
that he would have built enough traffic to pull off a: f- `" a+ h3 _+ p* O6 K6 {
$10,000/month.( L" I' I$ f; Z, u5 R
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Here are the result of Waseem』s stats since mid-May by
' [4 A! o j8 V! E& C# K9 Fmonth:9 Y$ V8 I& v; E" @- H
1 ]1 W6 t3 o Y- ?
** May **
" J" x/ D( e4 d h ~" R1 v; mRevenue: $830.05+ r5 O4 G/ N+ y: f, I& @
Cost: $616.389 r. r) H: j% J+ C8 m7 e; F. D/ S
Profit: $213.67
, ^0 K0 s3 d7 m: G& xNet Margin: 25.7%
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+ {3 S! q( Y0 J- A. K' X** June **' ~0 q, z: y: m6 Z1 C
Revenue: $2,526.95
- X- }( O9 c$ q- Z" Z. fCost: $2,390.28
" |( k& I2 e& ^' ]0 k2 tProfit: $136.67
7 a) m7 O) H3 ~2 N9 m* lNet Margin: 5.4%' z0 X$ x' P ~; m4 U
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** July **
. J; c: ]" o; z& X% V; h# k, gRevenue: $2,787.40
2 h3 D7 e9 L: U5 zCost: $1,749.53
# ~8 b+ E. v& _& j# Q7 C5 VProfit: $1,037.87$ ^9 V/ e$ M; j3 \5 O v& D' R$ ?
Net Margin: 37.2%2 a! ]# f2 H8 w) u$ J
7 G2 ?$ _8 r* G** August **( F& s: m: _) M% \3 k0 c6 L
Revenue: $2,983.30
0 ?+ q# I* K& M% K: S: O* g( g3 k) lCost: $1,945.837 z; C, I9 k8 f8 f" s3 ~& b; d
Profit: $1,037.47% G F5 N& C2 X/ {+ h2 D
Net Margin: 34.8%
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** September **( q U" b3 ^+ |9 s$ J6 c. O
Revenue: $3,841.30% B, j; g, f) O% q4 p( v- r
Cost: $2,662.14) x3 R5 S$ z5 |) n' l, l2 P
Profit: $1,179.16) L* h. [$ b G8 I
Net Margin: 30.7%& P' r- L9 H6 f
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** October **
( u2 O. W% U3 N) ?Revenue: $3,752.30
0 D2 ^9 m3 g/ V5 bCost: $2,701.78
9 `. G: q9 Q q0 I7 c: X. BProfit: $1,050.520 O/ O8 D' n3 |* }8 o
Net Margin: 28.0%3 M% E% p9 c u/ }* n$ K2 C
$ m1 t' P( A2 H& k3 x6 |** November (forecasted) **
9 z- [, F1 _/ @+ |Revenue: $3,280.00% _/ p" E0 N' [$ a. A4 @$ I
Cost: $2,403.00
) b8 [2 C" d( u& nProfit: $877.00
/ T- N6 E) ]( `& x7 nNet Margin: 26.7%! e/ j3 S: \5 c- d
' b$ _& z5 h) Y0 E: I- z1 uFor some people, they may say that the above profit is not
3 _6 @4 f8 y" |9 c+ P5 {a lot of money. But for others, that is enough to cover: w3 [" H& x$ u5 ?, Q; x @6 ^& {
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad& T) G9 g1 ^3 L: c e! `5 c4 L4 g/ V
when I think about the potential.! w5 f7 [1 e! k" ~* V/ ?, c" I
+ Q7 v! q# U: L: DIn fact, it was ironic that when he went back to university
# L8 F' b& k" l0 S1 nin September, he virtually did nothing and his affiliate
) O {( k) S2 V' _commissions jumped to almost $4,000 in both September and
- O3 x& R- W. o" U, DOctober.
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p* r1 t" J# TIf he had just spent a few hours optimizing his campaigns
6 N7 Y7 Z& W& j& h# G# d1 dusing the *system* I showed him, he could have easily netted
' o0 `5 I8 r4 a$ B' u1 q4 ]8 N50% of these gross revenues as profit.
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: w$ t- [9 b2 F( u8 r9 b4 rHe still isn』t doing anything with his campaigns, but is
F/ _( \% O6 W/ e7 @1 ?. nstill netting an average of $1,000 in profit a month on
# p% ^& L( p% wcomplete auto-pilot.4 y8 [% z+ V- X
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I actually just recently saw him after he came up to help me
' l( T" i0 [( Tset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day9 ^5 x0 g6 m; E7 L, L' r- D/ q
seminar, when I spilled the beans on *everything* I do to
8 Y' s6 q! ~5 n6 ?/ N* mselect group of 25 participants.
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I only taught him about 30% of what I knew.- C" i* W/ W/ o& C) _
/ y- m! v+ I# _1 Q, HHe came up to me and kept repeating 「Man, I gotta finish) E# e+ |3 T; }
school and start ramping my campaigns up.」3 x2 m5 j. u m$ v6 e( i, A
( U" V4 K" N k J- M) IDon』t worry bud, only one more semester left.4 Q6 m: }/ u+ q
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Hope this story motivates you that if a broke college
0 V# Y2 `4 H. \) ?student who didn』t have *any* Internet marketing experience
( J3 s0 h! T$ P. |1 qcan make money using the PPC to CPA money model, so can you.6 i5 N$ G' m$ V I' r! ^- _. Z
' g+ Q: l7 B9 z. F& U5 ]! @Start building those CPA campaigns!5 N4 w" [5 A0 Z; b& V6 L& w
, _ O8 Y" z8 w% w* X7 y" }& r6 QGauher |
發表於 2008-2-25 03:10:58
