找到後續文章了& R3 E1 _2 r- ]! }
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Can I Teach This PPC-CPA Stuff? Part 24 f1 t) m4 d8 H4 V6 k# J P/ E! \' Q
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Okay, here is the continuation of the story on how I got my3 x! r) H! V4 N `: V8 H) B) e
brother-in-law involved with driving traffic from pay per
5 c- J( x/ R8 j% o# ]' \click search engines to CPA lead offers.
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: @$ _ j& t0 `" v' {1 p1 b# qI left off on how he messed up his Google Adwords account
* k0 ?: ^; r6 J: ^8 z4 \and how I was trying to fix it.& R, ]! e8 S5 O0 T( }" l5 e# B
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Here is what happened when I dropped the bid on that $1.25" m# q# p: j m5 A3 K
lead campaign from $1.00 down to about $0.25.# P" J0 `/ Q( a' |; z
5 G+ K& v0 @* Y! O9 F, g6 lReady?
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U. h. i4 ?7 ?/ OGoogle accepted the new bid. a: j6 l) K/ a. x% j0 }$ g0 A
4 B3 w8 {% c% E" [: a( L+ aWoo hoo!
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" B7 [2 C2 p HNow Waseem can actually make money on this offer. Google
+ b; G+ i( x* M! w( z+ E) T9 erewarded this campaign because we had developed a good CTR
q) z _; Y5 b9 Y, x2 don the ads.* v3 l/ u$ h O5 K# l
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From this experience, I reminded him to develop his ad7 s, x- {& l9 X# L/ Z. K& m
writing skills to keep a good CTR ratio for all his ads on
# R; ^" d+ c7 Z% m& |Google.
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, m0 k, b# v% `3 Z2 w! tHe is not a big Google fan because of all their6 |1 f0 V' z1 E+ M
rules and restrictions, but he really likes MSN and spent a5 t$ n# t' Y6 Z) I
lot of time on this PPC search engine setting up campaigns. o/ N2 B0 J5 E1 i$ h, H
- A/ A5 x" y; w8 ^$ Y$ \He only ever did learn Google Adwords and MSN Adcenter. He2 N4 ~( e8 `3 o9 [' F8 Y3 q7 `
could have built a lot more traffic if he had experimented8 ]4 P2 ?- S9 r" g# N/ |* }8 M
with the list of other *profitable* pay per click search. R2 q7 Z. m5 ^8 |/ S
engines I had given him.4 i, h3 t. B% d# G; E
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He started making some good money, but things could have
: I$ i6 Y" n2 g9 I$ B7 r9 Zbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
* N- J5 B/ m9 G+ fthan $2,000 in an entire summer as a test subject. As soon
% l9 Z% A6 b+ P1 v2 ?as Waseem started making $100 in affiliate commissions a
" m8 i3 J1 i& z( n" w/ Iday, he got lazy and stopped doing much." f( S5 s ~0 T: g# n
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2. World Cup: Waseem is a soccer fanatic and was *easily*
$ h1 Z5 J0 L: ^7 I v7 Ldistracted by the World Cup. So distracted that he told me
( A( l/ k$ H. W- |* {it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
% O; j. P. K7 m* s7 ~and had assignments and tests to complete. Okay, I will let* M) e: m8 i, s: b" S4 [6 T$ o
this one go.
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Over the three and a half months he spent at my home, he only
/ t9 b1 _) n" q- r Dgot around to driving traffic to 4-5 offers. I had hoped5 h2 j) t" b% ~9 l) z% [
that he would have built enough traffic to pull off a6 {. x4 o5 x+ Q. Q- _& r- d! q' |
$10,000/month./ E1 Q0 h& Z1 `+ @
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Here are the result of Waseem』s stats since mid-May by
) S T/ k" L. \. B1 |* |month:, g" q# q2 |* A6 `
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** May **
4 g0 \, a( x6 a, V3 r. l* b, ]- {Revenue: $830.059 Y+ w5 Z! @4 s$ q# u
Cost: $616.383 Q, Q! r: w3 y3 E( B' G
Profit: $213.67
+ e6 r; F3 y3 ^6 I$ YNet Margin: 25.7%
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. l- K4 N! _# `3 a. ]: i** June **9 B) E+ G; e# w1 _
Revenue: $2,526.95
! P% P+ e' b( W; s9 D) MCost: $2,390.28# R6 V; q& }4 w6 B v: n" x' M: e
Profit: $136.67
' M G t9 k8 L8 {) J4 g" @& C+ e& ZNet Margin: 5.4%
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) D- r) r! Q/ O. U# O! P** July **
; C7 e5 Y6 E. r i- W6 U9 a& j; X& H+ [Revenue: $2,787.40. I$ N, [! `$ T3 b% s5 l
Cost: $1,749.53* s8 y0 _8 r! `# y
Profit: $1,037.87/ a% y8 `+ O6 X( a0 c' \& v
Net Margin: 37.2%! o4 c# ^0 n) R6 `% q! N
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** August **
. n3 m( L7 J3 q; U: cRevenue: $2,983.30
: I5 ^% M5 G7 k& B3 M% GCost: $1,945.83+ ]' ?3 {/ ^! T7 q3 k
Profit: $1,037.47: w/ V8 W" X1 |0 r4 B" c
Net Margin: 34.8%; I4 E: d& n! y) k2 m
2 `* q" G2 c; ]* r** September **# u; q! G- S! |" `9 ], h/ H
Revenue: $3,841.30
5 J4 M: j* Y# X# B" o0 ]$ X! oCost: $2,662.14: B. p4 Y7 p) Q0 ~
Profit: $1,179.16
) a' a9 w% x7 r+ N" E: ^ ^+ _) _Net Margin: 30.7%$ p5 r( Y0 L4 g( ~' _
5 y7 K2 _% f* z& z" |( I& {4 q' T4 P** October **0 h7 m+ c5 m8 b0 j5 U
Revenue: $3,752.30+ |: `2 } c, I' T. z4 F! ?
Cost: $2,701.78" J9 G# F5 i0 H8 I- a" T* d
Profit: $1,050.52$ J( |* p ^: _1 z- D) h& y( P
Net Margin: 28.0%
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, r5 v; w: U3 A- _: U0 k6 f" H** November (forecasted) **) p D7 L% g. Z, |7 J; U! h$ n
Revenue: $3,280.00
& M1 u1 {- ]* {- {& ECost: $2,403.00# I2 s8 X" {' _8 M, Y3 f
Profit: $877.00
& e% w1 I! h( U, _5 X ]. FNet Margin: 26.7%- Z- M2 s+ U9 ^1 q3 J6 E
, Y) _+ Z$ N5 e. m T L% _For some people, they may say that the above profit is not' ~' y0 G! S. Z
a lot of money. But for others, that is enough to cover
% \9 q9 u% o* `/ t/ r& j% ca mortgage and car payment." c" w" ?( w4 t$ W6 [
* e( Q( n" X V9 `& O% iFor Waseem, this was a windfall.( }, ]: ^% q% \" N3 F# i
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Waseem got lazy and gave up to soon. It still makes me mad
3 c4 t( r/ H: P$ r u6 j* N% m/ Cwhen I think about the potential. C6 ?7 \* c1 Y6 _9 [! v
" y6 N5 c9 o& Z2 F8 |: s! KIn fact, it was ironic that when he went back to university
. g* n. ~/ S! w+ D9 nin September, he virtually did nothing and his affiliate# {( L% {; s& A4 ?$ I
commissions jumped to almost $4,000 in both September and
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/ o( n! m0 b" Y3 d) ?If he had just spent a few hours optimizing his campaigns
0 H) R! V" @8 Y2 ^4 ^using the *system* I showed him, he could have easily netted1 o7 }$ J! H9 o/ Y6 M, {
50% of these gross revenues as profit.
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# C1 \. J# F4 V9 \; ?He still isn』t doing anything with his campaigns, but is( W1 f% K$ [& s* \, Q0 a' b
still netting an average of $1,000 in profit a month on
/ [* f; v! K- D- z" ~- L8 Kcomplete auto-pilot.: F( Z {8 B9 r9 |) Y
" |9 o/ Y5 @+ }9 B$ NI actually just recently saw him after he came up to help me
2 M0 g$ n8 f! L# Jset up my recent two day seminar in Toronto.2 q% K( d& e4 S1 O! O
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You should have seen the look on his face *after* my two day
" `; r4 d5 J: z, dseminar, when I spilled the beans on *everything* I do to
; r0 y* ]0 Y( ]: ?select group of 25 participants., A6 i4 t# O8 n. H0 a- S
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I only taught him about 30% of what I knew.
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: o) d6 i3 `2 Q3 ZHe came up to me and kept repeating 「Man, I gotta finish
; [3 F. n$ L; g- z2 R) w Cschool and start ramping my campaigns up.」1 x$ k) ]! f+ w" C% h7 x# x2 h3 U
4 M% p7 N2 w' ^2 v9 U3 b% |3 gDon』t worry bud, only one more semester left.
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7 a& M2 K* v* z% R0 \* A/ EHope this story motivates you that if a broke college
; [- F: ^" Q( T7 V" T8 W( wstudent who didn』t have *any* Internet marketing experience
, u; u' z) g! ?can make money using the PPC to CPA money model, so can you.! t, |% G: l+ _. p( j
( o0 W, R7 u5 G- @/ u: J) XStart building those CPA campaigns!. e. b3 H5 f: i/ `2 y* q. I. n
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Gauher |
發表於 2008-2-25 03:10:58
