找到後續文章了; F' M5 h0 e1 P2 i" g. G2 U+ X! a
& x5 B5 n4 r- r4 I F$ l& eCan I Teach This PPC-CPA Stuff? Part 2) A' C1 y; e) y+ g' l: Z
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Okay, here is the continuation of the story on how I got my1 s! S* ~" _ z' t& H; M: B: o; t7 n/ v
brother-in-law involved with driving traffic from pay per! ?4 r0 }; P$ c
click search engines to CPA lead offers.* g. X0 L7 ` A" \& c
3 F- a: T/ N2 V" ]% RI left off on how he messed up his Google Adwords account
+ \* r* u! M x: z% S0 f/ Land how I was trying to fix it.% z+ N2 _. \$ E& v
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Here is what happened when I dropped the bid on that $1.25
& e- ^% T: g2 M5 Mlead campaign from $1.00 down to about $0.25.7 S; \& }: t" ]5 v5 G
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Ready?; Y" y; [8 @7 r
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Google accepted the new bid.: k6 O2 x7 {! k, {. S
8 b3 K! e1 F/ `$ r$ ~; |- v IWoo hoo!
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Now Waseem can actually make money on this offer. Google8 m H5 z4 G# O' ^8 y
rewarded this campaign because we had developed a good CTR2 U4 }) ?' v5 A0 P
on the ads.0 r7 `4 N: n h
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From this experience, I reminded him to develop his ad4 z/ w _. o7 H
writing skills to keep a good CTR ratio for all his ads on; S4 z; j% n3 M2 x" W" T
Google.7 e. X) K' ]. [, Y
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He is not a big Google fan because of all their: ?* k0 i: M3 H
rules and restrictions, but he really likes MSN and spent a
- k, J/ [& ?! o# S: \4 vlot of time on this PPC search engine setting up campaigns.( [" _" e" I% N4 r Q6 G. G
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He only ever did learn Google Adwords and MSN Adcenter. He
; K' p* O0 w# \( ~. Lcould have built a lot more traffic if he had experimented
% v5 Y9 X, g% Nwith the list of other *profitable* pay per click search1 H* H8 V/ [" g/ k$ b) v) d
engines I had given him.
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' W( Y6 t) Y5 D1 f- J/ F/ x7 @He started making some good money, but things could have
# {& m7 d# e$ K' Xbeen better if not for the following:& ]- m0 V# B! V) u* {1 ]
4 o- M4 r& _" S; q, G6 B+ @& a1. Never use a broke college student who hasn』t made more
! Y# d/ z+ Q0 G7 W" zthan $2,000 in an entire summer as a test subject. As soon
2 q" a4 N! H& _as Waseem started making $100 in affiliate commissions a
( ?4 |" t* X$ @% \ o$ \day, he got lazy and stopped doing much.
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2 O1 V8 T# T5 a3 e. {0 \) M2. World Cup: Waseem is a soccer fanatic and was *easily*$ ~, Z4 \% G/ ?4 [% _. {' t) k/ e
distracted by the World Cup. So distracted that he told me1 p k8 A% w8 C3 _ }7 |
it was a *need* for him to watch almost all the matches.
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9 B& n8 W+ e8 B( X& _ W3. He enrolled himself in a full-time course over the summer2 l' H6 `! x# I6 A$ ?/ [' j d
and had assignments and tests to complete. Okay, I will let. _/ E7 S1 {/ g4 o ~
this one go.+ ^1 Y: _$ Y- w" H
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Over the three and a half months he spent at my home, he only% R' W8 i; f8 A3 l
got around to driving traffic to 4-5 offers. I had hoped1 I% a+ w, Z9 X
that he would have built enough traffic to pull off a5 `7 w4 J! c; k2 t: v, ^
$10,000/month.# V) A! {3 W0 Q( @4 n X# \8 o+ \5 g
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Here are the result of Waseem』s stats since mid-May by6 H, A. `+ Y4 d% B, F/ |
month:
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' d5 d+ _: i. m7 V! ~! H** May **. K" t, K7 a& Q3 L- ~( @
Revenue: $830.05$ \, k% D8 X- p7 h5 I* E# G/ k
Cost: $616.38
$ g; M; y$ u7 U: [" S: O9 VProfit: $213.67! o1 H# @* E" D3 }
Net Margin: 25.7%
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% w! m' `: O' C( Z8 i5 K** June **
; k! d9 L! S9 x- gRevenue: $2,526.95
, g8 P' H, x+ ~( hCost: $2,390.28
) k: t) `3 ?1 Q7 \. q* L# Z S6 ^ w+ rProfit: $136.67
! O/ I0 q. h4 R5 z0 Y" M& ]Net Margin: 5.4%
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! F5 p! Y; L$ F7 \** July **+ U- r) l, \7 v3 t1 ^: i4 ~3 j5 x
Revenue: $2,787.409 t8 b7 _8 \- q s" y5 z
Cost: $1,749.53
$ }3 {2 u: |1 F, x% D$ ^+ K. oProfit: $1,037.87
3 L0 i7 c: |% h' FNet Margin: 37.2%
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5 e* w+ n; B9 K8 w% T6 K; N$ F** August **8 G. ^' l8 I: v s/ j* r0 w+ b
Revenue: $2,983.301 P; G, W9 d {4 @
Cost: $1,945.83
1 d/ T9 z i3 O. }Profit: $1,037.47
K7 z6 X% j2 S# Q, P, S( L$ F& cNet Margin: 34.8%
[8 V, u- T- O* w# x: a3 O% q5 r' T7 n: @* N' g8 y5 y) w" m
** September **7 Q6 W; \8 k. T( O3 w
Revenue: $3,841.30- d0 } w+ z! v/ c( J. |+ Z
Cost: $2,662.14
& `3 c# _# `( i" X$ L4 m: W5 zProfit: $1,179.16
6 P' ~ f+ p7 v6 f5 oNet Margin: 30.7%( g* \3 E7 ~! Q: ~# E
" z% p! @* D0 ?) `, j% S
** October **. D2 ]/ a9 p7 [
Revenue: $3,752.30
* z- d- w1 C# {% U% Z: _7 LCost: $2,701.789 j' f& k( |8 i8 G
Profit: $1,050.52
$ M; D( H" [ d) N) D) T; q" CNet Margin: 28.0%5 Z6 u& k, r" u% ^9 Z
+ u2 ]' f1 v8 w* s** November (forecasted) **! z# k' N$ Q& C8 G
Revenue: $3,280.00
2 H8 G5 A! E9 B! J' q& k$ C/ }Cost: $2,403.00, v8 ?/ ~1 i1 z! y' S6 h
Profit: $877.00
- E# U2 P3 ]! ~% _# F) r- K" b6 ENet Margin: 26.7%4 C) r! o# ?% D9 ^7 U
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For some people, they may say that the above profit is not
4 }+ t6 }$ a! f5 X; r9 O6 {a lot of money. But for others, that is enough to cover
# h5 S. L4 F% d/ x4 c6 Na mortgage and car payment.7 T/ q* e; P+ P# A: {
+ G. S1 p5 x* L$ x0 ^- Z* f4 VFor Waseem, this was a windfall.' m+ d1 _ i0 v! {0 l* d9 l3 ]
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Waseem got lazy and gave up to soon. It still makes me mad. m: R, X! r# D+ g x! p
when I think about the potential.4 c9 s! v- f8 }8 Y# m$ a, O; H
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In fact, it was ironic that when he went back to university
% x S- r9 z( ?( k4 \in September, he virtually did nothing and his affiliate7 e* s0 E* P, ]! b# u4 [4 a5 r
commissions jumped to almost $4,000 in both September and
7 Z( s7 v( D8 H) n8 R! M. LOctober.' {, X* X' M6 n) o
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If he had just spent a few hours optimizing his campaigns, L# l9 N6 M* ]* r
using the *system* I showed him, he could have easily netted
. E' I! a5 W7 [6 Q50% of these gross revenues as profit.( p/ ]: W* j! ~" [3 X
% v" j3 v" b% T8 [; nHe still isn』t doing anything with his campaigns, but is
# h! y ~% c5 `. [$ zstill netting an average of $1,000 in profit a month on4 U! E( l% m! |! i( J
complete auto-pilot.4 l3 {5 B% d& {) _5 M
9 m! G! f. h& d5 v. QI actually just recently saw him after he came up to help me/ q. f d& D1 L& f5 ^
set up my recent two day seminar in Toronto.1 q/ r1 y$ P9 [9 l: c+ H" ~% u6 w V
) Z9 [6 }& K5 wYou should have seen the look on his face *after* my two day
) Z5 w6 v/ c! ^+ E% {seminar, when I spilled the beans on *everything* I do to
: D- {! t0 H- [/ Pselect group of 25 participants.
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I only taught him about 30% of what I knew.+ c% r& }, u7 C* }4 l
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He came up to me and kept repeating 「Man, I gotta finish
! M9 l/ j$ q1 P+ |school and start ramping my campaigns up.」 q, g9 N) P$ K+ D6 x( e7 R( N
. p7 V; E% d; N# {9 W% GDon』t worry bud, only one more semester left.! c4 ~% z! m' @$ V# B
6 O# B# O, w: \2 h" Y ~Hope this story motivates you that if a broke college4 V4 R! I$ B- A# a0 E/ V
student who didn』t have *any* Internet marketing experience0 C( V; a8 t8 o
can make money using the PPC to CPA money model, so can you.
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1 D" V! E0 H# \+ ~) u# W+ }Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
