找到後續文章了( Q, @ J, m j9 w0 H
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Can I Teach This PPC-CPA Stuff? Part 2, V. k2 X0 v1 F! k
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Okay, here is the continuation of the story on how I got my
; N% f5 t) N: jbrother-in-law involved with driving traffic from pay per* m# h+ j M8 T2 J
click search engines to CPA lead offers.3 s/ F, M( d1 v/ X3 X0 q8 x
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I left off on how he messed up his Google Adwords account
$ [+ `! C6 d8 f- m8 \: Wand how I was trying to fix it.
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1 |% a% ~" z; g4 YHere is what happened when I dropped the bid on that $1.25
8 U+ F/ V& P9 `; ]lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.& S0 q+ A; F5 p' {
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Woo hoo!- Q- z1 ]$ ~) y8 s8 p; R. j
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Now Waseem can actually make money on this offer. Google
+ X; b4 R' j4 Erewarded this campaign because we had developed a good CTR# f& D" S* Z7 {/ Y) W
on the ads.
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From this experience, I reminded him to develop his ad H, q3 ^, K! F1 V
writing skills to keep a good CTR ratio for all his ads on
% V) u4 Y3 N5 w8 ^Google.0 [ ^7 E; c2 l0 U& E
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He is not a big Google fan because of all their
' W( Y" E1 i' @rules and restrictions, but he really likes MSN and spent a" Q1 C+ n) S( `' j% a ^
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He, m5 e" Y2 g/ b6 ^
could have built a lot more traffic if he had experimented
0 q. R8 W" s- o# S2 ~+ l: `with the list of other *profitable* pay per click search( J) j6 \( U5 S _9 M$ \% x
engines I had given him.8 K1 i J3 B$ P6 F- L7 ~, L5 @( x C
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He started making some good money, but things could have+ B( W5 @' j+ r. m4 M! Q
been better if not for the following:2 r8 p, P( x% R" P9 I2 P
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1. Never use a broke college student who hasn』t made more
; ]. w# q9 Z/ M9 v7 i- Bthan $2,000 in an entire summer as a test subject. As soon
6 s0 d) ?' a& o# zas Waseem started making $100 in affiliate commissions a7 f+ q: c) t$ y# @
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
- t4 ~( @" l3 B# S; Udistracted by the World Cup. So distracted that he told me. s3 g6 h4 I& O1 G5 Y0 _7 M: v
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
% \2 Z; Q K8 _3 \and had assignments and tests to complete. Okay, I will let
/ ?, B5 T& Y3 i, p2 e9 ethis one go.
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Over the three and a half months he spent at my home, he only
( Y# x& V! V# k; P' igot around to driving traffic to 4-5 offers. I had hoped: r& s3 |# {$ U. I' j
that he would have built enough traffic to pull off a* M* S1 T1 u$ R, d: e, G
$10,000/month.
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( N4 |# e/ W$ d; K3 o4 J' THere are the result of Waseem』s stats since mid-May by
. K- l/ u: V/ p7 [" jmonth:9 R: g2 i% K/ k0 o
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** May **
/ _ A8 u, t" J- v, B9 aRevenue: $830.05
4 I7 j M' \& m B! Y- J# J9 [Cost: $616.38$ D2 b" b6 x5 S$ x. e1 L' B
Profit: $213.67, M( q c# I9 e2 a+ {; {" i' B3 o
Net Margin: 25.7%3 q; X& f$ {1 T
$ }, d8 `2 y* S; M) I) g* @
** June **
! E4 N$ U" x: A& E+ q( w4 B: LRevenue: $2,526.95* i$ P x# }; B7 G0 y" \
Cost: $2,390.28
. `8 Y% |* U" n0 Z9 WProfit: $136.67
3 O- o! l2 ~/ `/ C! l+ b2 R$ DNet Margin: 5.4%7 E: {2 K( c* m, t6 H3 I% t
# h* U. I. S6 Q. S+ ]; [5 u9 Q4 o% t* M** July **6 v$ I! i/ l3 @: d$ T- W
Revenue: $2,787.40
4 ?- `; A; O. z" \7 @Cost: $1,749.534 L8 C R' P8 k) h- `7 h3 F
Profit: $1,037.87# v1 g( J- t* O! C* Y: |8 s
Net Margin: 37.2%- H$ O8 f+ X8 m' ^
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** August **% M: d. Z) o* x. S& G8 e8 m* r. `
Revenue: $2,983.304 g3 m, u9 F# b1 n- }: q, I
Cost: $1,945.83
# w$ k/ V, {% }; ]$ TProfit: $1,037.477 m2 z# D7 a8 J! J: L# l
Net Margin: 34.8%; c: r: R5 h; v1 }
' A$ w5 E& U4 r( L% ], c& X+ v4 |/ G** September **" s' F+ i2 U- m& L( ~
Revenue: $3,841.30$ u! n6 I: O$ @
Cost: $2,662.14
; [+ S" o6 {9 L& DProfit: $1,179.16
H5 e+ \ G5 Z- l; d% Z" F! _Net Margin: 30.7%9 K9 j! _( o& ^* B0 M
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** October **7 G- p- D7 i8 f
Revenue: $3,752.30
- f) I6 B8 i( u4 m: ^" rCost: $2,701.78
z/ Z9 a6 n( q; `+ JProfit: $1,050.52, C, X' |' j3 A' \) e( {
Net Margin: 28.0%1 O/ S; \) l$ L% d
, q3 T4 o4 U% I3 p o9 h** November (forecasted) **
( I/ M1 f% n% t& R1 {Revenue: $3,280.00
5 f, F S9 ?4 b* @& TCost: $2,403.00
, q) a+ e9 a! |' r1 E0 j0 o3 S" f9 `, pProfit: $877.00; N3 D. m/ G5 y( _( G/ E. c
Net Margin: 26.7%
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, }, Y/ x( b# y, _; bFor some people, they may say that the above profit is not
* x; z/ C' s" ]9 U! Z7 h/ {. Da lot of money. But for others, that is enough to cover3 y y G8 v6 ~$ M' x- f/ _
a mortgage and car payment.7 r1 _3 d a9 s& N4 q$ Q$ S4 `
* O6 ]/ @7 `# Y+ D3 U) w2 ~For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
9 W% H1 ]& v, e# [ {when I think about the potential., s2 q5 r. A& a4 r- [! `
O1 \' H5 d& g! `9 K# j* U9 ^In fact, it was ironic that when he went back to university: o$ E. W$ B' u* Z6 m5 l
in September, he virtually did nothing and his affiliate
- Z6 J3 N+ ]5 {% p! L9 `commissions jumped to almost $4,000 in both September and7 ~, R4 p6 G+ ~# J9 }
October.
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If he had just spent a few hours optimizing his campaigns' d+ O7 U4 Q. Y' E* d2 j/ W
using the *system* I showed him, he could have easily netted
7 `) e% a$ t r/ c" S& |50% of these gross revenues as profit.
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2 K; e9 c/ s7 w6 W( q* P3 b0 BHe still isn』t doing anything with his campaigns, but is0 b0 s8 y2 q' L" z0 N, U* w5 S y \
still netting an average of $1,000 in profit a month on
) L0 U1 `) R6 l% ?complete auto-pilot.4 k D. Q% q' `) U
0 `6 Y) _; D% t$ jI actually just recently saw him after he came up to help me
$ N- W5 k! {4 V3 K( bset up my recent two day seminar in Toronto.
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0 e, D( W5 }: pYou should have seen the look on his face *after* my two day
9 K5 @8 m" H( f* X5 {seminar, when I spilled the beans on *everything* I do to5 D" }3 e, j }9 | w
select group of 25 participants.
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* x, e. e9 w. b# N0 S7 |# N! wI only taught him about 30% of what I knew., h8 Z9 {: t' A9 E3 Q; V
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He came up to me and kept repeating 「Man, I gotta finish
7 h @3 @4 Z- U" Z8 b# Rschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.' U6 r8 c7 V' { r/ M
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Hope this story motivates you that if a broke college$ _ W% [- d4 d# X4 {! t; i( Y
student who didn』t have *any* Internet marketing experience+ z8 G6 l: {5 r9 d( w/ ~& _# V3 C
can make money using the PPC to CPA money model, so can you.6 P3 \7 K! z$ M, J {
6 r) ~. i& M3 F6 Y/ A4 OStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
