找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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* ^- |! G: n2 rOkay, here is the continuation of the story on how I got my4 E: s3 k& [4 a, I) `% ~3 U/ N# n
brother-in-law involved with driving traffic from pay per
& [3 \6 w4 o. e. t- vclick search engines to CPA lead offers.- ?# F6 H L/ k4 h, j
7 C/ u/ Z3 Y O M U+ m4 L9 I% BI left off on how he messed up his Google Adwords account
0 {6 c2 A# h `1 xand how I was trying to fix it.
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/ h3 O! C- r. l% F: g' `0 J( N" YHere is what happened when I dropped the bid on that $1.25
3 m& V8 o5 g0 n. x) J. flead campaign from $1.00 down to about $0.25.( N1 T* V4 Y0 }5 @/ a8 k
: }+ t0 b( o0 ?/ \# ]/ u+ O9 uReady?) ?4 y7 I/ a8 `
" a. Z9 o9 O0 |, v# |7 f* dGoogle accepted the new bid.
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Woo hoo!
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1 O6 n3 z2 C$ t. s" W7 o4 GNow Waseem can actually make money on this offer. Google
0 b. U2 l ]" G; orewarded this campaign because we had developed a good CTR' J# ^2 G- W5 m. ~
on the ads.
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From this experience, I reminded him to develop his ad
, G, J! `0 Q" m. n+ Wwriting skills to keep a good CTR ratio for all his ads on
. D( |3 G F Q; [5 M; pGoogle.
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! q% p5 B2 s+ @4 Z' KHe is not a big Google fan because of all their+ x+ {! _, s: N$ F5 r
rules and restrictions, but he really likes MSN and spent a" ?2 h5 L M' f7 I8 l! x8 E
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
, n9 C$ Z& |7 f' {. ?! t4 ?could have built a lot more traffic if he had experimented
3 O9 b* C- Z( l& e: Rwith the list of other *profitable* pay per click search: q8 y: D3 [3 x( z
engines I had given him.5 Y4 a3 v& v- y2 Y9 M, R
7 ]! I, A- ~1 {% ]$ JHe started making some good money, but things could have
9 [$ M' w- I; Abeen better if not for the following:- X3 b/ s, K! K/ T
. |& X& U S6 A4 ?( S1. Never use a broke college student who hasn』t made more
2 C; `" O8 a% }" {+ ?+ Y$ dthan $2,000 in an entire summer as a test subject. As soon0 C1 F4 h. N6 y& |+ D
as Waseem started making $100 in affiliate commissions a
, Y! B |5 v, Q& B/ iday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily** {) {7 B; s' @: x
distracted by the World Cup. So distracted that he told me3 u1 j- a: ^2 q4 A' t
it was a *need* for him to watch almost all the matches.3 a1 n2 O/ z* J0 a% d
, J0 S ]2 _* R6 J5 H# S4 a% T3. He enrolled himself in a full-time course over the summer
6 H# X e% D1 L+ w# K2 w, M# Uand had assignments and tests to complete. Okay, I will let
) a3 f% x7 {4 c1 z/ Y$ Ythis one go.
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Over the three and a half months he spent at my home, he only [; e z) {' ^: v( j" Y
got around to driving traffic to 4-5 offers. I had hoped
# b9 ^' i, S$ v( s- dthat he would have built enough traffic to pull off a0 K* v8 h. v7 p" W) Z3 E, e% y$ [
$10,000/month.. s8 F1 z9 U6 Y4 q: e
/ Y2 W1 q( x( g! u" rHere are the result of Waseem』s stats since mid-May by3 E* A2 V& k6 s$ w# Z3 x
month:7 a0 e3 ?7 x, E& Z
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** May **
/ E; N |0 a JRevenue: $830.05
+ \, _( |6 P2 M1 fCost: $616.38
* j' O6 y! _* P$ [! r% L) MProfit: $213.67* p; X; Z5 ?- `3 g [7 S W' S
Net Margin: 25.7%
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** June **! E8 w$ D0 d% h" h/ G$ c/ k
Revenue: $2,526.95
: K1 D! w5 K4 x2 e* ^5 x& KCost: $2,390.28& H8 f% P( R3 x. T( M+ E" t
Profit: $136.67
1 @9 k" j/ d* u7 PNet Margin: 5.4%8 d/ {5 e+ J! `9 ^
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** July **$ O. u& o# V# K
Revenue: $2,787.40% H8 Q8 H. @/ r9 [" n6 y+ f( Z1 I
Cost: $1,749.536 P2 }% e4 i) @0 V
Profit: $1,037.87
& [' F7 C$ a, N) I) W6 b- D- oNet Margin: 37.2%
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3 u" ~4 }- s: y# S** August **' @! S) c- d% f F
Revenue: $2,983.30# p! x4 ^' I$ D; J2 u# X1 s
Cost: $1,945.834 S* e' Q2 w6 g- A2 z
Profit: $1,037.47; Z. ^5 J' H3 y0 I
Net Margin: 34.8%
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** September **
- o/ w% ]* k# O5 X8 ~Revenue: $3,841.30! ] S! q/ ^1 L' s3 v/ ?+ M
Cost: $2,662.14
, T( n9 r& e2 \: P! n2 |) g* s! t0 `9 xProfit: $1,179.16! N! B; e6 R0 S4 X9 V
Net Margin: 30.7%
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** October **: I: E* p1 w2 {. N
Revenue: $3,752.30
8 U$ O4 n/ R( m" Y- SCost: $2,701.78
) x3 l4 {- u: u( n! CProfit: $1,050.52
4 w0 C* j# E/ w0 U& MNet Margin: 28.0%
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0 n; u z9 c. K% L. I+ E** November (forecasted) **4 I$ o z2 E& M5 ~
Revenue: $3,280.001 H7 s1 Y7 a) }6 X0 @1 ~6 i
Cost: $2,403.004 K) \8 p% n# C" D) _2 P
Profit: $877.00
' s/ m; n5 T \3 M- _Net Margin: 26.7%/ V# d8 W& g5 {6 P- @, b
! w7 \. w) f! {. lFor some people, they may say that the above profit is not
% |9 l2 G1 R. r* M9 N za lot of money. But for others, that is enough to cover6 [% l9 N; s% W$ J+ W* k- w# D
a mortgage and car payment.5 R5 X1 I; a) A7 \/ A7 R# a
- U% N3 L8 j% T2 V( EFor Waseem, this was a windfall., ?# u) {# D L/ y/ n# J# t
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Waseem got lazy and gave up to soon. It still makes me mad
, b" K2 y5 O! T! |when I think about the potential.
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In fact, it was ironic that when he went back to university
$ H8 s" K; c6 Q, S" l0 J: K4 }in September, he virtually did nothing and his affiliate, @* S! I2 j* C: e9 D6 O1 n- m
commissions jumped to almost $4,000 in both September and8 w7 p* V* o- q0 J, M! L
October.9 G: A, {1 f% Z$ m4 G
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If he had just spent a few hours optimizing his campaigns% `* Y# K p1 V8 S' M$ n
using the *system* I showed him, he could have easily netted
$ z& l# q2 I+ K% J& P50% of these gross revenues as profit.! H8 L& q; H1 n
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He still isn』t doing anything with his campaigns, but is5 J# ]4 d. [2 S# q- N* O
still netting an average of $1,000 in profit a month on
' B+ i- n$ y3 Jcomplete auto-pilot.7 ]7 {4 `# w2 h |5 t, [
; s ^( a/ B- ^7 X5 SI actually just recently saw him after he came up to help me4 P" W) `$ {# x# X5 i$ m" K2 {
set up my recent two day seminar in Toronto.
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* b+ R: c& l$ k+ p# \* g/ XYou should have seen the look on his face *after* my two day
2 b3 w( r2 S( v! T# n2 `seminar, when I spilled the beans on *everything* I do to' { _6 _( A5 S
select group of 25 participants.
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I only taught him about 30% of what I knew.0 k+ R7 I: J# v2 m+ l, I- Q
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He came up to me and kept repeating 「Man, I gotta finish& g0 [! D9 X/ {- H' K
school and start ramping my campaigns up.」/ V$ |) F3 W5 n
0 T6 ~1 X1 o+ c# L& O, ^* nDon』t worry bud, only one more semester left.
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" [1 ?# U3 n) k9 n2 h, e6 Z0 i8 ~Hope this story motivates you that if a broke college
1 ?0 L- ]. A9 |4 z6 k/ G# _7 A, ~student who didn』t have *any* Internet marketing experience
) D4 Z4 ~& f4 c: V' j! xcan make money using the PPC to CPA money model, so can you.# E. O$ \3 k8 f" r3 }2 m
4 P8 B, }; ?" ^1 V' BStart building those CPA campaigns!
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$ L5 t& F1 k$ p, bGauher |
發表於 2008-2-25 03:10:58
