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Can I Teach This PPC-CPA Stuff? Part 2* D% p5 Q( R1 G- I2 w# |
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Okay, here is the continuation of the story on how I got my) w0 j+ W# o/ D/ z% R
brother-in-law involved with driving traffic from pay per
d. ] ?0 A9 r* c8 ]4 ~2 Jclick search engines to CPA lead offers.0 x* F# \+ m8 n* R
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I left off on how he messed up his Google Adwords account
1 V9 t( c/ s8 j; Aand how I was trying to fix it.( r( H% N3 P7 q+ ` U6 Z- H1 b A( J
7 U% F9 `% l6 w' j9 B9 NHere is what happened when I dropped the bid on that $1.259 T2 E1 e8 g8 f1 ]
lead campaign from $1.00 down to about $0.25.
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" z( M# v. u5 X3 q! ]Ready?
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3 j* Z1 n4 Y: b' L) K' G; U8 [% |Google accepted the new bid.
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Woo hoo!
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' _- q$ b# J: L1 L0 B- N: BNow Waseem can actually make money on this offer. Google
- Y$ h7 e: j' a; O2 F, Lrewarded this campaign because we had developed a good CTR+ Y% Z c$ X6 X' ]& y9 L
on the ads.) a% n% J- {1 J: \! g
: j! C' C- _. a+ y* W1 `From this experience, I reminded him to develop his ad+ U6 E; W! x$ z3 a
writing skills to keep a good CTR ratio for all his ads on
( q* B( ?$ p! A3 y R6 U) T) Z6 {6 fGoogle.
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0 ?7 I: u- d0 ^He is not a big Google fan because of all their
6 c+ p, W1 d8 O$ k" c5 irules and restrictions, but he really likes MSN and spent a
0 S% D' ?0 I9 W3 v% }lot of time on this PPC search engine setting up campaigns.4 s- |& |' ^" t; P, t* @$ M( t- W
5 v5 w. a5 U) `9 t h& zHe only ever did learn Google Adwords and MSN Adcenter. He
% s% x5 z! ?# scould have built a lot more traffic if he had experimented
0 R$ [ I( W2 \% ]5 c! J: a3 jwith the list of other *profitable* pay per click search
% Q+ W. H* R c; x+ [" o: s; B8 P, ^engines I had given him.4 w7 X* S; t6 w% o
: b7 g. b, v( m1 k& \/ cHe started making some good money, but things could have: O9 ^( ?% R4 p8 o( b
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
x- b5 C5 V/ [2 E# h3 E: b' othan $2,000 in an entire summer as a test subject. As soon7 ]& K' ?( Y8 D! z) e
as Waseem started making $100 in affiliate commissions a" t' O- `7 Q4 m ?! x5 f
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
4 i0 E& U6 o, r: U9 ?distracted by the World Cup. So distracted that he told me
/ z! W% s) F4 r* B. I. p! Oit was a *need* for him to watch almost all the matches.) u3 P+ |% a# L( N/ N
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3. He enrolled himself in a full-time course over the summer. `/ I' ^+ G( v7 b* U8 V3 _5 l& z
and had assignments and tests to complete. Okay, I will let
/ Q# e/ \2 N% z( Rthis one go.
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Over the three and a half months he spent at my home, he only
( g- z+ \5 u0 d: Igot around to driving traffic to 4-5 offers. I had hoped
8 w8 f P s+ Qthat he would have built enough traffic to pull off a6 M: @7 H" d3 S4 a6 t" M; A- F+ s9 P
$10,000/month.
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+ o! r. P2 K) i0 l/ UHere are the result of Waseem』s stats since mid-May by
% `" u! n+ X: |month:
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** May **
* l4 J! x' Z3 z6 o1 _( f. kRevenue: $830.05( q5 F8 \8 Z- l, x Z" c% z
Cost: $616.38
7 U, W/ T8 z9 }5 h! H. n8 }0 B2 dProfit: $213.67
. _- k/ y7 S' `Net Margin: 25.7%; M. N( h. ~; T$ z
4 v3 ?; [; \4 A** June **
; M! l& z2 l2 b8 F ^Revenue: $2,526.953 q, h7 |" Y b+ b4 q$ V0 q
Cost: $2,390.28- s* c5 Y6 s& h7 Y" {
Profit: $136.67
, y1 A" ~+ \$ a3 WNet Margin: 5.4%
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' @4 B2 a3 N4 G7 \2 ^0 k3 Z2 u( S: m** July **; @% `' w& h+ R' _' M1 J1 }
Revenue: $2,787.401 j; e2 S# k; B8 ]/ N {+ c5 k
Cost: $1,749.539 f1 \6 v. O% W# Z/ P2 i+ b
Profit: $1,037.87/ x) _$ H$ n0 g6 k1 _/ u
Net Margin: 37.2%
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) c+ I+ T9 k# ^4 y** August **
6 H3 R$ b, ^$ `( @' iRevenue: $2,983.30& W/ Y' ]4 Q; I
Cost: $1,945.83
4 ]; J/ J" |3 s6 b7 E/ h- H9 DProfit: $1,037.474 I% `/ F! m* i0 u( o
Net Margin: 34.8%4 g8 A- o" C: Q4 O
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** September **
4 U/ h! p" C# N" A# s) jRevenue: $3,841.306 q3 |: _. ]( T6 w% m" ~6 U3 {. M
Cost: $2,662.14
1 p! o# ?6 C1 h8 z" p rProfit: $1,179.16
" B! m% y( z* T; E8 mNet Margin: 30.7%
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** October **
{6 u' z3 K$ i: ZRevenue: $3,752.30- A, ?: D0 ], f' g- T0 Z
Cost: $2,701.78
8 R# ~7 \4 }/ x$ |0 o( \( y* t' YProfit: $1,050.52+ p; U4 G# E5 \( ?, [, v1 g9 `* q
Net Margin: 28.0%
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4 n7 @4 O) F" l$ f** November (forecasted) ** C0 x- o1 _+ e( t8 }; e$ P
Revenue: $3,280.00
3 \4 e! s7 `$ w2 H: z, `- VCost: $2,403.00
! V5 a2 D0 L& _! J# _Profit: $877.00& ]" o. h' e, f+ D- ^! A, y' L
Net Margin: 26.7%' z- ^, p7 B; i
1 Q$ o6 r. T ^) U' C( wFor some people, they may say that the above profit is not
& b/ U+ d* Z# r+ ?# w6 I0 j& O+ ia lot of money. But for others, that is enough to cover
0 c5 D# q9 T) H' ma mortgage and car payment.5 U7 A5 q3 O1 o: H4 v8 y$ [( _
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
) V/ M" a0 n* G& U5 \( Q1 [when I think about the potential.
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In fact, it was ironic that when he went back to university8 F$ Y7 k, ^" P9 }$ u- B7 g3 U' e
in September, he virtually did nothing and his affiliate" e& @. f+ t, M$ U' ?; [; C
commissions jumped to almost $4,000 in both September and! K5 K. ? [% V8 M( P. L! j
October.
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* e4 [0 c& O# B4 E& \8 v2 ]+ Y3 kIf he had just spent a few hours optimizing his campaigns# r/ ~/ O. h+ Q3 H* B$ A- i
using the *system* I showed him, he could have easily netted0 r: }1 C. t( W
50% of these gross revenues as profit.& K% a: u, W1 y8 j
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He still isn』t doing anything with his campaigns, but is
/ C5 D& Y& [ m8 q4 J* A+ V2 i- Q' l! Dstill netting an average of $1,000 in profit a month on" X7 g+ @/ v# e3 @. y
complete auto-pilot.
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I actually just recently saw him after he came up to help me
, B! g0 J7 c$ j* F1 ~set up my recent two day seminar in Toronto.) n7 m( H3 X# s9 E* [
6 A: ?: K6 I3 T- X6 T+ ~You should have seen the look on his face *after* my two day
# h ]( Y, o b% \9 vseminar, when I spilled the beans on *everything* I do to/ v8 R% P+ X6 I, `5 q- d2 d) Z
select group of 25 participants.
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I only taught him about 30% of what I knew.
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! l- o' N# t& U+ K1 A& @He came up to me and kept repeating 「Man, I gotta finish
7 V% K% `9 Y0 E* s, F+ D1 v0 `school and start ramping my campaigns up.」1 Z' d- F1 t' J( |
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Don』t worry bud, only one more semester left.9 @4 ^, F7 h9 L
2 S' s" ]# H! `* \Hope this story motivates you that if a broke college
' [- c" m9 |9 ~' Z' {/ e b2 F Nstudent who didn』t have *any* Internet marketing experience
/ v; f2 d0 b! T* M; q/ y) Ocan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
