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: {5 F& _$ I$ D4 DCan I Teach This PPC-CPA Stuff? Part 2) z8 y7 Z) S) q& ]7 c. C
& N# V0 j* n8 v7 s3 E: COkay, here is the continuation of the story on how I got my( T( q+ [& s, v! |9 |6 ]2 A3 _
brother-in-law involved with driving traffic from pay per
4 t0 @: _9 s9 X- @( Hclick search engines to CPA lead offers.) Z$ d& t0 C. j/ t4 E6 N$ q
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I left off on how he messed up his Google Adwords account
* F3 y& ]2 { `$ ~and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
/ `- p, G6 G4 ^ V. |! S# ?lead campaign from $1.00 down to about $0.25.7 ?$ m& g+ x0 M; u5 l
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Ready?9 Z1 C& f5 F; V- [# C7 D) I6 e
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
! y: o* }! V- Q9 Z6 o rrewarded this campaign because we had developed a good CTR, X5 g0 A/ }5 h4 [( ?3 f
on the ads.9 E0 v5 i, N8 n
' b' V4 l3 ?9 w3 H1 ?: aFrom this experience, I reminded him to develop his ad
4 z& ]# k: I5 X/ X$ o; s" gwriting skills to keep a good CTR ratio for all his ads on4 h. P. T' K5 v! k- q" Q* a
Google.
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+ @5 j! I7 ?; C7 p& THe is not a big Google fan because of all their
, q7 n4 \- w3 X- D Zrules and restrictions, but he really likes MSN and spent a# N3 s3 R4 {4 }4 h
lot of time on this PPC search engine setting up campaigns.
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$ y n; j* q2 U0 A5 |' ? pHe only ever did learn Google Adwords and MSN Adcenter. He! s- v0 p7 |% y6 s
could have built a lot more traffic if he had experimented% \0 k0 B* M7 K# N) F; f. U( j L
with the list of other *profitable* pay per click search* k7 b" l% X6 x+ J o3 F8 x; k
engines I had given him.& p8 ~+ Y, ^. {1 b# F
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He started making some good money, but things could have1 l7 \$ n/ L. q, I4 f' X
been better if not for the following:. V% q5 {6 M( p9 N
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1. Never use a broke college student who hasn』t made more) D C+ @) O% V# h
than $2,000 in an entire summer as a test subject. As soon, h+ @- A. n. d: [. X6 i
as Waseem started making $100 in affiliate commissions a5 X1 _6 W U/ A8 n
day, he got lazy and stopped doing much.' L" x# c1 `- Q2 y* D
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2. World Cup: Waseem is a soccer fanatic and was *easily*; i! S5 \& M6 K
distracted by the World Cup. So distracted that he told me
: C9 Y, [- x# zit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
1 t A! I" Y, @( l& b7 w: |and had assignments and tests to complete. Okay, I will let
# a2 r: a8 Y5 w% O, a0 rthis one go.
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Over the three and a half months he spent at my home, he only8 J# {9 q8 } J; S
got around to driving traffic to 4-5 offers. I had hoped
; l- o. u D: {5 ~2 Mthat he would have built enough traffic to pull off a- Z# z( y' S, Y# M2 ?6 w! y" A# G
$10,000/month.
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4 j0 f$ G2 Y% G- P1 J2 Q' O0 pHere are the result of Waseem』s stats since mid-May by
. L( [/ m7 h" ]- v: I) F8 j. ^- ^month:
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8 ~6 k+ e& o2 M3 ~7 _8 J** May **
9 F6 J5 s; v% y$ PRevenue: $830.05
" A1 v" a3 `3 e* k! PCost: $616.38 n9 v7 L$ Q+ A3 @* X
Profit: $213.673 o- {2 l, [. |. r- m8 R
Net Margin: 25.7%& s. B9 g( I; h: R
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** June **( l! u/ p: y% W2 s9 b1 P
Revenue: $2,526.95
W9 Q* {% x5 V* K k+ E3 f- }1 m: eCost: $2,390.28
3 H; c1 x/ M) _% _6 t8 P- i2 ?: fProfit: $136.678 \* ~% h2 l' G1 m+ ?
Net Margin: 5.4%
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** July **
2 T+ }/ I3 ^/ U; \' f1 ]Revenue: $2,787.408 U' }8 C8 Q( t: M
Cost: $1,749.53
2 U' G/ H5 Y; G4 n' D4 vProfit: $1,037.87
H7 z# v0 d F' P1 QNet Margin: 37.2%
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** August **
* @( U& K& y6 V4 DRevenue: $2,983.30
7 a, f# P, V6 {6 A2 v$ q3 tCost: $1,945.83' J: ^- K1 S+ n0 t
Profit: $1,037.47
( [1 D3 [ F) N4 z8 N" CNet Margin: 34.8%# H, A- m+ s7 a8 c* }
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** September **# c% q% l# e4 c9 x1 T
Revenue: $3,841.30
$ T4 ^6 |) v& E" \5 j& N% C. q& v6 ]Cost: $2,662.14/ Q- ?4 j9 d4 m6 d9 j
Profit: $1,179.16
; S1 X9 w* E7 [1 eNet Margin: 30.7%
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** October **$ n4 B1 h" h: a( h9 _; S
Revenue: $3,752.30/ k7 C* Q4 o" x4 w( c# L) e$ o+ P
Cost: $2,701.78
* }( u/ t# y0 T( BProfit: $1,050.52
$ z* c+ b5 \" D8 I9 I, q# B1 n. wNet Margin: 28.0%# |( f. }" _ x) N7 @4 S6 I
! L- e0 a+ w, t. v7 d9 ?7 h4 ~** November (forecasted) *** M8 s+ F' z t
Revenue: $3,280.00
E$ Y6 l4 N w- l% yCost: $2,403.00
" Z9 m; S/ q3 y+ tProfit: $877.00: r" f+ C# K7 t# H8 C; h
Net Margin: 26.7%& Y4 q& {% F! y/ ~4 F4 Z
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For some people, they may say that the above profit is not) h7 h$ K# U# I$ E, e1 j9 \9 ^
a lot of money. But for others, that is enough to cover- w# Q4 v. I7 ]% g' J% | i
a mortgage and car payment.
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For Waseem, this was a windfall.4 b2 O) w: z. n: c/ O* D
# J: r0 L- |4 T" E8 n4 G+ RWaseem got lazy and gave up to soon. It still makes me mad
2 w& o7 O9 u2 c# |# Awhen I think about the potential.
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In fact, it was ironic that when he went back to university
6 ?) N0 x* j0 J3 l* min September, he virtually did nothing and his affiliate
" ~0 K, A8 ^# P% k) C( B8 z6 h0 W& P& z5 qcommissions jumped to almost $4,000 in both September and
7 Z, `- Q) H3 b9 w0 eOctober.2 U) j6 n, x1 G% ^/ c3 e: h- ]
. G; T( ~/ E& j1 X7 GIf he had just spent a few hours optimizing his campaigns
% b& E0 M( S6 g% j% Uusing the *system* I showed him, he could have easily netted
( v$ c' D; G1 i/ r; B- C; J- O50% of these gross revenues as profit.
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, y, v& h |& g8 Z. S6 C, `He still isn』t doing anything with his campaigns, but is" z; Y# g& @/ m
still netting an average of $1,000 in profit a month on
- b+ A) u8 O, y T0 Ecomplete auto-pilot.2 A0 c/ d( g R {2 t) Z
8 @9 ^* T$ \6 k" g1 D1 VI actually just recently saw him after he came up to help me
6 M7 S! t0 \& e D- m# k- b! T$ Eset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
4 i; p, l" k2 t/ U' s" |seminar, when I spilled the beans on *everything* I do to) c7 K7 [4 w9 ~3 W& F
select group of 25 participants. J0 d0 z; W) `2 S6 ~% A& g; b
* t5 m% ^5 l% `' H; sI only taught him about 30% of what I knew.! @# N0 g& J' ^1 k# e2 s9 K
- i, h6 e- y' o* j! b! t7 E. Q) ZHe came up to me and kept repeating 「Man, I gotta finish* \& x- m3 o3 c, ?/ N p& x, R
school and start ramping my campaigns up.」; o8 N; }7 K. O L+ t' d
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Don』t worry bud, only one more semester left.; U+ E v4 N2 s* J! |$ T
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Hope this story motivates you that if a broke college
, P U# C3 p" \' i" qstudent who didn』t have *any* Internet marketing experience
* @' L6 u3 F2 rcan make money using the PPC to CPA money model, so can you.
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, M8 j7 W8 ^( E2 k/ \' X0 ^' B* oStart building those CPA campaigns!
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R3 K; e9 `; _2 W- D6 z8 P! UGauher |
發表於 2008-2-25 03:10:58
