找到後續文章了9 |( {' `( d- U, Q- f
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Can I Teach This PPC-CPA Stuff? Part 21 g) J! j8 }9 t, l/ j n
/ x( e3 {( Q+ O% l% B) i7 h! kOkay, here is the continuation of the story on how I got my) ~; C0 ]% J5 i+ K2 r0 J I
brother-in-law involved with driving traffic from pay per: d8 J( m7 ]8 z+ \9 z, G# p7 X
click search engines to CPA lead offers.
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' ^5 Q" I; j9 j+ J t) W% [) r) BI left off on how he messed up his Google Adwords account. ]3 b, U9 Z8 y' I5 Q" p6 L
and how I was trying to fix it.! D3 u! x! n% N( Y8 N) W0 y
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Here is what happened when I dropped the bid on that $1.25; z+ W5 g) [ I+ S
lead campaign from $1.00 down to about $0.25.+ {0 K- G% {% C9 e1 M" x9 R0 S5 o
2 j$ j4 P' ^* j `/ ^* VReady?
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Google accepted the new bid.
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Woo hoo!) D; ^2 Z4 v& a D* L. o: P" R$ u" i. C
( c% I* ^7 }6 b3 l" {Now Waseem can actually make money on this offer. Google
+ E1 w! y. M4 p$ r4 Y' I- w, D1 Jrewarded this campaign because we had developed a good CTR. X! f& V$ `7 i4 R9 N
on the ads.
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/ @! a9 s6 o: J. E0 u- k# U; cFrom this experience, I reminded him to develop his ad" ^9 U% C" @; m s! X- u* Z
writing skills to keep a good CTR ratio for all his ads on
; @% M& d! a, h8 YGoogle.
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/ X, w3 x6 Z8 C1 L& ZHe is not a big Google fan because of all their
0 S% B! j& T: c' L8 z W% orules and restrictions, but he really likes MSN and spent a
, k; N. Q: t/ W' U- L/ C4 P- Tlot of time on this PPC search engine setting up campaigns.) Q/ m+ n/ E% l$ Q
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He only ever did learn Google Adwords and MSN Adcenter. He
9 i! }6 b6 j+ G! A; C* Gcould have built a lot more traffic if he had experimented
2 U# |1 |# C+ `4 }! B0 iwith the list of other *profitable* pay per click search
1 v- ^3 g8 M( w( U& @engines I had given him.7 x6 a) P. t$ p) \
: L3 ]) q& [1 T0 iHe started making some good money, but things could have
/ Q$ T: ~& O" |; e! ybeen better if not for the following:
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) ?* L2 d$ ^) w8 I5 t1. Never use a broke college student who hasn』t made more3 Y) g. W7 M6 V$ s Q
than $2,000 in an entire summer as a test subject. As soon
9 a. O6 D' S1 L$ das Waseem started making $100 in affiliate commissions a1 z, L7 y, x! A7 F
day, he got lazy and stopped doing much.$ D6 Y# @/ \4 D3 Y3 y) s# _6 _
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2. World Cup: Waseem is a soccer fanatic and was *easily*
3 z2 P. h/ q! L5 x" g. [9 P. m0 jdistracted by the World Cup. So distracted that he told me- u, F, N7 \4 [% w& a' T8 b4 m
it was a *need* for him to watch almost all the matches.
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& k6 X$ L% ]5 Q8 V9 v0 ~# j0 q3. He enrolled himself in a full-time course over the summer) u# T# i! b2 V$ u
and had assignments and tests to complete. Okay, I will let
: F1 s; u2 ? B$ wthis one go.7 @9 a- B0 d% c% Q
8 e5 D' @7 K1 oOver the three and a half months he spent at my home, he only
4 m& L* g6 f: qgot around to driving traffic to 4-5 offers. I had hoped* S( U" U+ s$ R1 d6 y
that he would have built enough traffic to pull off a8 A9 D" j( T& \/ m+ G8 h! F t; ?
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by. q# d+ h1 \ O! F) b
month:
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r2 @- K# \5 v E3 ~/ w' m** May **6 h7 g& Z( r+ _9 ]& {' k
Revenue: $830.05
& r) e+ f- h$ z& rCost: $616.38
; B0 E. P* q# k$ L4 dProfit: $213.67- d* r4 H7 C, X8 J2 _3 g: I
Net Margin: 25.7%+ `% H, e6 M/ S# j0 A
1 y! c: B0 }2 m/ x7 V. f: @% O** June **
: m1 A* ]! T5 G. { \. P) ~Revenue: $2,526.95. S7 C% o: j! W6 Y
Cost: $2,390.28
0 z+ C. t* @/ G" ?/ y5 yProfit: $136.679 P9 {0 G$ w, D' _; h/ E
Net Margin: 5.4%. ^1 ^) a1 c% c7 L$ G
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** July **
f! m$ j* F2 ?& E+ x/ u; pRevenue: $2,787.400 Q/ T$ [! e8 w3 r. }& t( e
Cost: $1,749.530 K/ N# ^$ W! F2 r3 h3 t: J& U0 g6 U* O
Profit: $1,037.87# ?$ T; z8 p$ w; E' H
Net Margin: 37.2%' {' I. ^( m8 Y/ G m
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** August **
: ^9 Y/ M; {6 Z3 SRevenue: $2,983.30
2 h5 C: j: T" C9 m" Y! R; z7 JCost: $1,945.83
4 `1 V: x1 H" w% o+ hProfit: $1,037.475 G( u4 }& ]* p, Q
Net Margin: 34.8%& @7 g' g6 O, h4 Q
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** September **6 Y2 K0 Y: ?: y! |' g
Revenue: $3,841.301 H- _/ u1 y6 Q7 m' N% y
Cost: $2,662.14+ V1 D: H* m( C$ M ~
Profit: $1,179.16
, o9 x& B9 w/ d h) rNet Margin: 30.7%/ r; B, x7 Y+ \% K9 }0 m! G
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** October **: `2 x' m( x5 {3 p
Revenue: $3,752.30+ P; D4 S1 K8 U4 p P
Cost: $2,701.785 W- `( O9 J: z; G* J/ J% i
Profit: $1,050.527 x+ M6 T1 ^5 v+ V) J& t5 K1 ^7 u
Net Margin: 28.0%8 {- N" e- Q, `+ y! ^9 ~
8 K3 i" r( t$ R, e3 T& [** November (forecasted) **
: X e0 U' H# W5 H% [: q( _* H0 eRevenue: $3,280.00
; f1 L) w. ?- L3 |; L7 a# O/ hCost: $2,403.002 w4 o5 W7 N0 F0 `+ K
Profit: $877.00/ N+ Y j% `1 p( b
Net Margin: 26.7%
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For some people, they may say that the above profit is not* o. U0 ]& O' a4 k N
a lot of money. But for others, that is enough to cover9 {- Y' N+ w( p# `
a mortgage and car payment.
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8 e# \% q3 @, u0 \, Z8 {# y( ]For Waseem, this was a windfall.( y; u4 z+ j: @; i0 g
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Waseem got lazy and gave up to soon. It still makes me mad
* h0 I1 B+ M/ S5 Iwhen I think about the potential.
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7 s. X* |5 `9 Z; _/ e5 CIn fact, it was ironic that when he went back to university
; s; U$ w: c4 `2 f2 Nin September, he virtually did nothing and his affiliate; A; o- s2 ]- x
commissions jumped to almost $4,000 in both September and
" i- G, \* _2 @, I# w+ vOctober.
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If he had just spent a few hours optimizing his campaigns" a0 X7 U* f# u2 f+ W5 v
using the *system* I showed him, he could have easily netted
/ Y+ A, C8 k; ?# @# ~50% of these gross revenues as profit.& J6 [* D: K; H0 Y6 I. B* E
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He still isn』t doing anything with his campaigns, but is
7 D# z7 W" J2 T2 D( Dstill netting an average of $1,000 in profit a month on
% y0 p! q8 D0 a# D8 m- ]8 W" vcomplete auto-pilot.
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! w5 E3 \' }; Q9 ~2 NI actually just recently saw him after he came up to help me
" Y& P% Z j4 V8 L: H5 `set up my recent two day seminar in Toronto.- w/ t. j9 I. Z8 C0 [
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You should have seen the look on his face *after* my two day
; g$ b' i& r5 y4 C# X5 {6 xseminar, when I spilled the beans on *everything* I do to
6 K% x" e/ |& ~+ P4 O% y8 n3 Vselect group of 25 participants.6 h# `2 b% }: d
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
; |! x) e7 h1 }3 W0 wschool and start ramping my campaigns up.」% Q5 v6 j5 P8 o) ` X
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Don』t worry bud, only one more semester left.8 ?0 G6 D& b/ D/ ~7 `0 O
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Hope this story motivates you that if a broke college
4 T# `% L: t% R) h$ x$ k* ^student who didn』t have *any* Internet marketing experience4 R: D3 H* B( \: @, `* l1 n
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!+ p' [4 s" |8 a" N
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Gauher |
發表於 2008-2-25 03:10:58
