找到後續文章了
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- [3 [ @1 z9 s' S, ^3 M4 ]/ LCan I Teach This PPC-CPA Stuff? Part 22 v" j4 P7 R3 i9 _5 V$ \% s/ P
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Okay, here is the continuation of the story on how I got my& I4 e( G7 ~# m2 ?9 U2 X. Q) S# k
brother-in-law involved with driving traffic from pay per/ Z* c/ Z" V" T/ g: a
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account& y' ]8 z- y3 Y7 J& O
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.252 j$ K3 D- R# D8 a+ Y
lead campaign from $1.00 down to about $0.25.
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/ q* |7 a5 ~5 u+ M) O. G0 D' XReady?
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" w% _9 b, N" |7 y: uGoogle accepted the new bid.8 o3 i+ C: O" T7 R1 y9 f& d5 _
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Woo hoo!* H7 @/ \6 s1 o" p6 i# R
8 R. K, m- X4 T2 \Now Waseem can actually make money on this offer. Google
0 H& S9 O3 X5 Z1 o+ o! s; \& rrewarded this campaign because we had developed a good CTR
+ j7 J- Z4 Z) J0 ~" t: Yon the ads.
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From this experience, I reminded him to develop his ad
% K. t6 q( [* r$ t4 E5 R4 S9 [9 dwriting skills to keep a good CTR ratio for all his ads on- g% v5 K7 n* ^$ `
Google." [6 a% V' i9 S
) s" }3 S. j$ y. o" e& sHe is not a big Google fan because of all their1 U7 {: \1 ^9 e1 p
rules and restrictions, but he really likes MSN and spent a @1 _( m: z& H" j/ K4 t
lot of time on this PPC search engine setting up campaigns.) H" `4 _2 ]4 Q, n. R
7 \- {; V6 r; mHe only ever did learn Google Adwords and MSN Adcenter. He+ c5 x4 \5 L( e+ u
could have built a lot more traffic if he had experimented0 j6 s, R9 k# Q: }( d2 c7 i
with the list of other *profitable* pay per click search/ l D( i" R; \/ k
engines I had given him., M, _% M4 U' T$ D
+ T3 Y' K. T" T! L) }6 eHe started making some good money, but things could have
: p9 M, j$ A* a4 }2 i6 S' }been better if not for the following:( u+ f: S) b% |8 N, n
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1. Never use a broke college student who hasn』t made more+ a/ P* z; h1 M0 x: b' n+ R
than $2,000 in an entire summer as a test subject. As soon. G0 O! E! i- I( {
as Waseem started making $100 in affiliate commissions a
8 ]8 @8 s8 d! P0 b( \. [day, he got lazy and stopped doing much. q: E& `& ?9 a+ X. | ?
$ R- {+ u: N' I2 n6 r" q" G2. World Cup: Waseem is a soccer fanatic and was *easily*" `% ]2 W5 A8 D& b2 _
distracted by the World Cup. So distracted that he told me" `0 F( z+ ?& V" m" v' W5 v9 E
it was a *need* for him to watch almost all the matches.
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1 M2 h) }- o) l5 y& n0 }3. He enrolled himself in a full-time course over the summer+ V9 y( I/ G5 M- t$ ?- e" t
and had assignments and tests to complete. Okay, I will let L8 ~ M+ `0 U% M" K) w8 @
this one go.
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6 | S, S* W* p; n& `# sOver the three and a half months he spent at my home, he only
8 `( Z' s. m; i Ngot around to driving traffic to 4-5 offers. I had hoped; l: g/ {) ]- v5 n
that he would have built enough traffic to pull off a) ^) ?) y" [4 D0 }9 @- ^
$10,000/month.7 r+ \% l2 R R, N: ?" K7 s. R0 E
9 O0 k3 w9 y0 _, sHere are the result of Waseem』s stats since mid-May by( E* ]& b: Y; k/ {
month:
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** May **: j, |# L8 A. H k: k
Revenue: $830.05
2 v. M% T) n# s4 X% hCost: $616.38! g6 v& a! v$ e: R8 B
Profit: $213.67
1 q% _& g6 q/ }6 ?- KNet Margin: 25.7%3 g4 L5 {$ W3 r* ]8 `7 e+ o
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** June **
4 D# t+ B+ c& j) VRevenue: $2,526.95) D; e* ^0 d9 l, h- a! C
Cost: $2,390.28
; a1 m$ Q$ Z) hProfit: $136.67
2 v7 s( o0 j: j4 K3 eNet Margin: 5.4%! a! t) }, \/ U4 K
7 v+ u$ h+ {' U# T( X** July **" w0 g. S( h( Q# j
Revenue: $2,787.40
+ m' z& A; C, s: vCost: $1,749.53
, |- N" h b; b4 W4 D& p) F* w* [3 bProfit: $1,037.87% u* \% `& F, G0 S- F) n" k
Net Margin: 37.2%' R6 L7 H4 W5 R$ Y1 s _! o5 {
0 |- |& u! @0 u. N+ A% @** August **
0 f/ G7 Y6 y* U. g; }/ eRevenue: $2,983.30
0 _6 A4 D6 ]5 A! |; `Cost: $1,945.83
& }3 i' i: I2 x: G1 mProfit: $1,037.474 u- s) G E4 A6 _
Net Margin: 34.8%
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** September ** I$ J# K& c& j ]& ^- P
Revenue: $3,841.30
+ b) }! L2 r$ o& b( w0 QCost: $2,662.14
. o. W/ @/ E# D# T" e+ r( TProfit: $1,179.16
$ A; S/ H/ w: ?Net Margin: 30.7%) J1 ?2 B: G y0 G7 }5 f
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** October **% B# u. T- q# C. j# Y
Revenue: $3,752.30
+ V, [. ]5 V4 P/ qCost: $2,701.78& F* f3 o" D; }4 Q& [/ x9 B! d
Profit: $1,050.52
3 d7 g+ g2 f& TNet Margin: 28.0%
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( q8 l7 Z( j# J7 B4 j$ j; z3 _** November (forecasted) **) X% Q, c% S& k2 `$ V, P- ^
Revenue: $3,280.00
% t, Q. ^8 G) ?6 L- e3 ?, u8 |Cost: $2,403.005 ^7 ~, K* e+ b; h+ h" a
Profit: $877.00
# x' m; S/ f d6 V" v2 H( `Net Margin: 26.7%& @% S0 V9 l6 W( [7 U
4 ^% |# L, [4 f- V4 r9 iFor some people, they may say that the above profit is not
) |5 D( j9 s( u& I8 V) B; L! R$ ?- \a lot of money. But for others, that is enough to cover. \$ I6 u& n- O+ _' v6 I
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
% Z3 x% }( P4 i, M0 t6 B& |when I think about the potential.
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! w5 I# D; Z* j. e5 B2 n3 \In fact, it was ironic that when he went back to university
+ J7 I: j2 S7 N9 N" {* G+ Vin September, he virtually did nothing and his affiliate
* _# e3 ~+ i: \# Z! E- ~0 ycommissions jumped to almost $4,000 in both September and
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R2 H4 U U- Z' I* b* J, dIf he had just spent a few hours optimizing his campaigns; i4 D$ ~6 J+ l' k6 p, C
using the *system* I showed him, he could have easily netted
- J% u# ^( i7 P5 L( o50% of these gross revenues as profit.; x+ {8 Q9 S# x9 d V
8 C2 B! a( ]' x D; e/ G% MHe still isn』t doing anything with his campaigns, but is
& d8 Y4 L" }: u/ b# vstill netting an average of $1,000 in profit a month on
, |7 v/ F) i! b/ F8 ?9 i" lcomplete auto-pilot.; j" g U! u; G- e9 I, F5 N: Y, c
1 C- s- r% `' S* |# `4 DI actually just recently saw him after he came up to help me* T9 q$ S4 X1 ]# @4 p* b) n# @
set up my recent two day seminar in Toronto. R; _4 F. E! K# V+ n
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You should have seen the look on his face *after* my two day
; Z# N/ S. B, B- a; }8 G) B! yseminar, when I spilled the beans on *everything* I do to. ^% D* t/ \* ?: E0 w! ~1 x- C8 o
select group of 25 participants.5 P: E5 |: C5 e- N$ y9 R
! \) h5 x- r* W) AI only taught him about 30% of what I knew.$ v% C% R! Z9 w5 C# Z& }( N' E
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He came up to me and kept repeating 「Man, I gotta finish
4 O# \; h* z0 F0 y G4 \school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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3 a" ]8 a% {) l# d4 S! }Hope this story motivates you that if a broke college0 J' ?/ i* s8 j4 i/ w, t
student who didn』t have *any* Internet marketing experience* e v6 h8 u' K F( |3 v% x
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!+ J7 ~2 I3 m& F: e. U3 w- b
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Gauher |
發表於 2008-2-25 03:10:58
