找到後續文章了
! z( A% O }( C% \2 n( i5 o9 I5 K# h8 }
Can I Teach This PPC-CPA Stuff? Part 2
9 G! L/ G( e7 ?6 i2 N/ V$ ]0 D+ o1 i, C" C- X3 Q
Okay, here is the continuation of the story on how I got my
6 D! _* }% z% w; }3 xbrother-in-law involved with driving traffic from pay per
, E9 W2 M& O/ W4 j# J# @' ^click search engines to CPA lead offers.
- S! P' W- i5 J
O- L7 O9 k% V6 MI left off on how he messed up his Google Adwords account
4 q0 B2 f' O9 o. G. G" ~and how I was trying to fix it.
; H/ d% u! r _1 o8 }$ X( q# h- o" i
" ~8 \/ s1 A8 y# ^, \; K/ z4 V7 P) wHere is what happened when I dropped the bid on that $1.250 [* d# Z! m- ~7 S% H! D
lead campaign from $1.00 down to about $0.25.
* D; W# r5 Z! I
7 {1 B: W/ f0 L$ ]Ready?$ J" ?6 b4 G& N2 j' v% j+ A
z1 Q0 p& Z% P# d
Google accepted the new bid.
$ S6 C# c9 T" T( Q! ^! [1 D
; y' G; w- Z. W% ~8 Y$ Y. BWoo hoo!
$ F# Y2 i$ p' M* R. J8 m" L
7 L" ?/ x4 s% @& dNow Waseem can actually make money on this offer. Google' D6 q! r4 h# J: h& }
rewarded this campaign because we had developed a good CTR& l e4 s5 g& W* D$ P: ]7 ~
on the ads." u- A1 |& T7 F, m
2 [" C3 y: V# H9 [7 r: G$ a: IFrom this experience, I reminded him to develop his ad) {' {$ \3 Q8 L5 v
writing skills to keep a good CTR ratio for all his ads on+ H" x; v# U4 J4 c7 y
Google.+ _5 s0 p7 C& v# V
9 X% t/ m: h' d+ F! P. m+ w# s
He is not a big Google fan because of all their8 u/ z- R0 |* ]# Z/ f; X" C2 Q
rules and restrictions, but he really likes MSN and spent a3 Z5 F9 W' _# l* J1 C- C: [# r# r
lot of time on this PPC search engine setting up campaigns.6 G0 ^9 ~! w4 y) K
0 E( }; J0 J& g6 s7 r8 {He only ever did learn Google Adwords and MSN Adcenter. He; o a2 |' ]3 a8 ]3 e
could have built a lot more traffic if he had experimented6 X$ _2 I4 u' k U) F0 n
with the list of other *profitable* pay per click search8 L8 A7 M2 I# L6 x. u! L
engines I had given him.9 k, e- x3 J5 D% X8 m+ F/ c9 p
2 s: b o" U0 F/ sHe started making some good money, but things could have
/ O! d }- \9 Nbeen better if not for the following:8 l2 ~ }4 E$ p% e7 F* O
( A& P P+ y0 G; b& O% `
1. Never use a broke college student who hasn』t made more- w1 Y2 x* o+ `: D/ [( I9 q3 P
than $2,000 in an entire summer as a test subject. As soon3 [) v( F' @: d" y/ P5 q
as Waseem started making $100 in affiliate commissions a
$ T) ~2 H: Z: D" k Hday, he got lazy and stopped doing much.
4 Q1 ]. _( R1 s* I
5 m4 k7 p8 O0 b+ M4 t4 E' G& ?2. World Cup: Waseem is a soccer fanatic and was *easily*
9 U9 p' F k4 ddistracted by the World Cup. So distracted that he told me2 ]6 u8 N- ?* d0 K$ C; N- ~4 i
it was a *need* for him to watch almost all the matches.
9 w+ [: b: u! P0 Q: z/ I d, Z! n( `, [6 z" [
3. He enrolled himself in a full-time course over the summer
3 W d% E. |" mand had assignments and tests to complete. Okay, I will let% `2 Y; F+ v. B0 E
this one go.
( D( k' _* J. L7 _: ~( M! u$ y; L- r' l5 m) g5 P: c d4 Q6 ~
Over the three and a half months he spent at my home, he only
& K) H# W9 s# J4 U0 fgot around to driving traffic to 4-5 offers. I had hoped
" N2 s8 B5 S0 athat he would have built enough traffic to pull off a
. B& @/ t& }* z) ]. l9 z( e$10,000/month.
! E4 x# w* V9 M$ O
Q/ r+ C1 \+ n4 mHere are the result of Waseem』s stats since mid-May by4 y, x. D. V, m1 F& k9 M' f
month:
q1 M! x% W5 P
0 _' J" D4 N: j) J** May **5 F3 q9 n4 T" A. s8 X, Z& n
Revenue: $830.05( q, @; C& g4 x3 z) K* O" A
Cost: $616.38
j* a/ t3 z0 @- p7 j3 g, N. VProfit: $213.67
0 F/ H" q) \ l: P4 U$ R' d& ~Net Margin: 25.7%
3 R: d% u! r" j6 l" U' E k
% } i+ g% F+ U: X( Y# s** June **! k! r5 L1 z* ?# l
Revenue: $2,526.95, a2 M3 ]0 `0 U: G# h$ [% f
Cost: $2,390.28! h1 q$ b* e8 h2 I9 r6 x* z `
Profit: $136.67: Y U2 Q8 C; r, {. A4 U, K: Z( G4 ]
Net Margin: 5.4%2 _, o# V+ L+ G1 q) P" F: z
' E+ U; ], C0 z** July **
) Y" q( m1 y5 y7 ~6 i; P% SRevenue: $2,787.40
4 o/ \& G0 ^ s. z' z8 XCost: $1,749.531 M" G! Q: @7 @" b& l K9 r
Profit: $1,037.87, G' b# M2 g! |$ `* G
Net Margin: 37.2%
+ M$ j& b2 i3 G+ s! C# z
+ d; Y; a6 ~4 X4 Z+ ~** August **
1 a: z) L2 F0 \' i) p9 pRevenue: $2,983.30
/ A9 Z6 ^7 W/ t9 yCost: $1,945.83; C3 q( y; j" I2 O4 ? j' [
Profit: $1,037.475 }) h! a6 ?) S a; ^+ z1 G: C
Net Margin: 34.8%
$ i% b% }; i3 U4 L- ?; ` g
+ w9 b4 @6 ~! P+ R4 C v6 @' Q% m** September **" w( Z$ @5 l/ G) V
Revenue: $3,841.30# ` T# j% i% g' U' \# ]
Cost: $2,662.14
. `0 I$ m9 F! m9 i" ^Profit: $1,179.16
" V& b) n4 D% @5 o) E4 h; rNet Margin: 30.7%
( f1 @) X9 E4 X8 O9 v5 G- J# @" z% o) S3 Q! N( n) u
** October **
5 L; E2 `5 J! j2 i+ u# fRevenue: $3,752.30! ?7 |# `: v6 ^2 l( ?
Cost: $2,701.78- W- n$ q( P. ^2 e
Profit: $1,050.52
4 @+ t* [3 C8 X( e0 c8 L$ FNet Margin: 28.0%2 v" V8 [$ i4 N
2 w% A! K0 R6 c% ^4 u1 C# K** November (forecasted) **: Q0 x l0 a3 w0 `/ _5 b
Revenue: $3,280.00+ b$ g" w' R% \8 @3 s) T. w
Cost: $2,403.002 W7 I7 I. S7 x0 @3 ?
Profit: $877.00' \9 E# }4 P! u b% }2 S. |' e
Net Margin: 26.7%
3 P( S x! k1 i% ?" V, a+ @- ~- S4 @& Z$ U( @5 z
For some people, they may say that the above profit is not
) p1 n% Q; f7 _4 l% T$ \a lot of money. But for others, that is enough to cover
7 _5 Z1 H( K: S* d5 x0 [& ]a mortgage and car payment.! n3 ^# L o6 [* e0 c0 `0 Z' v* c
; F/ [! Z& v9 A4 ~5 A7 w
For Waseem, this was a windfall.
8 }1 d* q! p+ j$ W% ^/ X" `
. t. V- U9 r3 l# c5 M. aWaseem got lazy and gave up to soon. It still makes me mad8 d& G4 e" x9 R3 _- S* c
when I think about the potential.5 j: p6 M- P: M$ {
4 s7 c8 H+ i9 ~
In fact, it was ironic that when he went back to university. N* e G' L9 r/ z. w
in September, he virtually did nothing and his affiliate
2 q ?( Z% [/ o4 t9 r0 J. Ccommissions jumped to almost $4,000 in both September and
# E5 K8 w% N& T3 f; gOctober., F1 L- a6 l$ r# a$ h
4 R1 _/ v; T; |9 b3 BIf he had just spent a few hours optimizing his campaigns
. A) p9 j/ ?1 n* b9 b! Husing the *system* I showed him, he could have easily netted3 v+ T6 A+ L% C) `+ W
50% of these gross revenues as profit. g2 ^. h! V& I
5 m6 Z( |& j* ^2 k1 u2 [
He still isn』t doing anything with his campaigns, but is/ ^' O5 m" m3 D s) d0 Y
still netting an average of $1,000 in profit a month on) K. B) S3 ?4 t( U9 u$ y% g7 z
complete auto-pilot.. e8 ~3 |- x; x% l5 {/ v
7 |$ P8 `( b/ A8 V
I actually just recently saw him after he came up to help me
, j* ~: k7 ^; mset up my recent two day seminar in Toronto.% Y/ U9 V! G1 I9 X+ M7 W5 E X
6 H: y7 S# V1 ]* L; @. SYou should have seen the look on his face *after* my two day6 E7 f; L) g% C5 H y
seminar, when I spilled the beans on *everything* I do to
! y# R5 H1 ` M {2 _select group of 25 participants.
/ G3 X2 r2 i7 ^2 i$ Q0 l
1 M `( M2 a4 N6 W9 qI only taught him about 30% of what I knew.4 r1 ^) q7 p9 X3 F& M3 l
; O! S" Y% P7 Y( K" i. }0 S, y9 ZHe came up to me and kept repeating 「Man, I gotta finish1 o0 G( v3 q2 Y$ B; y
school and start ramping my campaigns up.」
! y0 x, [) X& S) _2 f- E2 w
/ U0 M) R) m" }# _0 y9 }Don』t worry bud, only one more semester left.
! q3 K7 b; }3 w t% F9 w. S: z6 ]+ P) T: ^
Hope this story motivates you that if a broke college* q- B" u" L' ~8 k
student who didn』t have *any* Internet marketing experience3 i& K7 n1 M& z! C
can make money using the PPC to CPA money model, so can you.
, A, y% z" V: h% E5 T( S8 y P
% w9 m& D2 l6 U1 |Start building those CPA campaigns!$ b$ z7 J0 ?1 J) f' w3 {2 n
: q, W% d4 Y' F! B6 `Gauher |
發表於 2008-2-25 03:10:58
