找到後續文章了, L! H" c$ R: \+ u# T4 V4 _. {
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
( z- b; O( w# i# L! O, H: _brother-in-law involved with driving traffic from pay per
9 {6 F8 _7 ?" M ^* f& \* Y% wclick search engines to CPA lead offers." e4 t$ D5 \. N: H
! d! \- O; L2 W: E1 X1 I( nI left off on how he messed up his Google Adwords account
; C' K& u+ v% {# J& d( L7 {" `8 Kand how I was trying to fix it." O9 |1 c) M) h; [; C) V
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Here is what happened when I dropped the bid on that $1.25 e% w, [' z* R2 l0 J" Q# ~
lead campaign from $1.00 down to about $0.25.
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Ready?9 n4 F) A6 L( M
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Google accepted the new bid.
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Woo hoo! t! H k) k B/ B: B3 Q# G6 r
5 Z9 _5 j6 |- E* aNow Waseem can actually make money on this offer. Google% O* K) x8 B5 Q3 \. n4 U
rewarded this campaign because we had developed a good CTR- s& i0 m3 C% k
on the ads.2 P1 T5 O# w: z1 x, [2 S
9 r: k m9 {8 q+ o# \; ]From this experience, I reminded him to develop his ad+ m2 t$ A% b4 J3 P) S) L [
writing skills to keep a good CTR ratio for all his ads on/ @0 P: |7 _; o3 \1 u& h* g: y
Google.
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; T0 K) U. W& x; y) l: i" g6 tHe is not a big Google fan because of all their
9 ~$ d1 e- [" h5 @rules and restrictions, but he really likes MSN and spent a6 T& u" \2 U, J6 J. ~
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He+ N2 o% s4 O! }8 y
could have built a lot more traffic if he had experimented
/ j9 y. f( S1 G8 A$ `with the list of other *profitable* pay per click search2 Z/ G {' ]' e: t* U. S
engines I had given him.
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" H1 {8 R9 @" r" _+ |He started making some good money, but things could have; W: I, t \5 ]4 Y7 l, `2 @! O
been better if not for the following:
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1. Never use a broke college student who hasn』t made more0 f6 O! S7 H% L1 r/ Z( k" g
than $2,000 in an entire summer as a test subject. As soon4 o- \4 l! s/ C# a1 d$ I
as Waseem started making $100 in affiliate commissions a/ s: g0 `* Y0 t, `" ~8 n
day, he got lazy and stopped doing much.( O i; V+ F7 F& v( H1 H
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2. World Cup: Waseem is a soccer fanatic and was *easily*3 ^* ]4 C6 T. F2 L( v6 G* j5 d( b
distracted by the World Cup. So distracted that he told me
+ k! I- j! _: }( o1 ?1 @# h6 F! [0 O9 Cit was a *need* for him to watch almost all the matches.
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0 g0 T7 Q1 d( c3. He enrolled himself in a full-time course over the summer7 W( w3 f% W4 \8 R9 a2 E, L
and had assignments and tests to complete. Okay, I will let
7 x% u( \2 _! J/ Othis one go.
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+ ?8 `1 g f! uOver the three and a half months he spent at my home, he only
, X. c i8 `# J& A- {got around to driving traffic to 4-5 offers. I had hoped
! X4 M1 a# n' M/ q* b# @+ Cthat he would have built enough traffic to pull off a; t! O0 `) r% X0 U
$10,000/month.
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9 P/ h! {& j: k$ ?Here are the result of Waseem』s stats since mid-May by
0 X0 v9 D |/ g/ l1 s9 Ymonth:/ c$ Y2 z7 Z F/ o2 u
. S6 r. u' @" M** May **5 [- O- A% v7 i
Revenue: $830.05& R( a4 H/ b1 f/ V) H% A& ]
Cost: $616.38
9 G, I1 Z9 R; w5 x* vProfit: $213.67
, }. j2 ]1 j4 G8 J1 Y4 KNet Margin: 25.7%. [( ]8 r5 e) [5 }
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** June ** x/ M* }0 W( {+ Y# e4 u4 E6 I
Revenue: $2,526.95- F5 ]8 l: D) S0 h
Cost: $2,390.28/ j1 k: D g* f5 _$ g
Profit: $136.67
1 c k2 h5 r5 ^) W% hNet Margin: 5.4%
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+ @% q1 l; m" Q2 y& e, W** July **) y. T; D$ [- _$ ?
Revenue: $2,787.40' h& |) z' _6 X5 O- z( P- A4 { ~ g
Cost: $1,749.530 S# p' p7 Y# U# U' _& g, ]& w
Profit: $1,037.87$ s. C6 R6 A4 Y; \% B, S, Z; b
Net Margin: 37.2%1 o$ t9 g1 p$ ~& A' \
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** August **
! S6 q) s* _ A, yRevenue: $2,983.30# \$ u( `, R; P- R: F
Cost: $1,945.83
3 U. a" ^5 H1 D% V$ X$ f5 ~Profit: $1,037.47
* K6 X5 p' b( UNet Margin: 34.8%6 A* D2 H, q; B+ g. Z
( p6 A( Z" O0 @& d** September **
5 t0 @$ B9 J3 w- O) JRevenue: $3,841.30
; R7 C2 V/ C; Y- fCost: $2,662.14: p! N6 R. D* Q! G+ r
Profit: $1,179.16
' ?; H% |$ Y" i$ c4 jNet Margin: 30.7%
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** October **
/ {. `; w! Y' A0 T4 h( XRevenue: $3,752.30
B: i8 |7 O! s7 ^8 [) _Cost: $2,701.78( @/ |! S* z1 t+ c) z) s
Profit: $1,050.52
7 N. O, g# |. Z" v( @! O8 DNet Margin: 28.0%" z% m' I6 ^- g0 d# V
, _8 A( i, |4 s$ W** November (forecasted) **
5 Q; u) D. t% c% R% wRevenue: $3,280.00 s5 L0 z2 G. d
Cost: $2,403.00
! b6 g0 S& h1 M2 ~3 J2 ]+ @Profit: $877.002 K( _, e# Z( @' i" s
Net Margin: 26.7%
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5 h1 [% R0 c' b- O# XFor some people, they may say that the above profit is not
9 e6 v" y0 k! y* ^) G* Wa lot of money. But for others, that is enough to cover5 W2 E- Y7 t# q* h; x; Y
a mortgage and car payment.
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3 p4 ]% R* p5 dFor Waseem, this was a windfall.
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) j+ t3 K) G9 b: k5 _6 e! J# N* HWaseem got lazy and gave up to soon. It still makes me mad
( L: s% T1 Z, B6 e6 E# r+ cwhen I think about the potential., Y6 d; c% ^$ g9 b; W2 }0 u9 ?
$ F# `' S5 r8 d! u4 }In fact, it was ironic that when he went back to university2 Y- Z8 i2 F, }& J/ }. A
in September, he virtually did nothing and his affiliate; a3 J8 I* ~" J F, `! o
commissions jumped to almost $4,000 in both September and' H1 m; i3 W t/ b7 W: g5 X5 c0 ]
October.
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If he had just spent a few hours optimizing his campaigns7 G1 i3 J1 Q! k% C
using the *system* I showed him, he could have easily netted
L$ [% B/ w3 p# g4 P50% of these gross revenues as profit.* s; g. _0 g) U( m1 k
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He still isn』t doing anything with his campaigns, but is
) A8 C4 \* N0 Z/ m+ J9 ?" Bstill netting an average of $1,000 in profit a month on
6 I2 S- X- c: u& Zcomplete auto-pilot.. s3 K& [; C2 X* N
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I actually just recently saw him after he came up to help me
3 v \- d' W' _% E5 {; jset up my recent two day seminar in Toronto., u6 ]" i( N# R, ~$ F4 z& t7 J
2 n0 x6 p2 ?& p/ HYou should have seen the look on his face *after* my two day4 n6 G% B" T m: L8 T
seminar, when I spilled the beans on *everything* I do to
- @9 \7 Q3 N/ y7 A8 Oselect group of 25 participants. g4 H1 {9 ]* Q
2 H; P: F+ p7 }0 z, mI only taught him about 30% of what I knew.; F+ V+ ` X& x2 b1 l( ?
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He came up to me and kept repeating 「Man, I gotta finish* S# b3 D8 d3 ]8 b- w9 L* {
school and start ramping my campaigns up.」
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, e2 l0 D2 J9 A& S: ~& X1 u) ADon』t worry bud, only one more semester left. ^( v O: K9 u- r& h
1 P3 ^1 O1 k0 zHope this story motivates you that if a broke college* ^% a1 u( l" P! X* j V& P) A
student who didn』t have *any* Internet marketing experience
- X+ b% S+ s8 ]* L* H4 Hcan make money using the PPC to CPA money model, so can you.
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. y! c$ G0 W7 c5 G7 \8 {Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
