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2 o7 [" V$ g' jCan I Teach This PPC-CPA Stuff? Part 2
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5 x \) f* j6 @! C5 DOkay, here is the continuation of the story on how I got my
! A5 `. ~ L2 Q( Jbrother-in-law involved with driving traffic from pay per
! I v, G. Q0 B4 `click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account4 V7 a3 ?$ ]/ o
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
( C. c7 i& H/ t: tlead campaign from $1.00 down to about $0.25.$ `6 `' E; x/ N/ w( u5 \8 e
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Ready?! y% ~1 C- D n/ ^2 n- D
% r% r4 C( F4 U' z- |9 q! @- vGoogle accepted the new bid.
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, r. Y6 K5 k* a2 q9 [( \Woo hoo!
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Now Waseem can actually make money on this offer. Google( H8 s* y8 B& O) e& }
rewarded this campaign because we had developed a good CTR$ b8 y. N6 W" u- O, k' ^8 s
on the ads.
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! L+ A# a7 M9 J8 Q- N9 s& B Y5 eFrom this experience, I reminded him to develop his ad5 H; C$ ?) V# a& ^6 e0 u
writing skills to keep a good CTR ratio for all his ads on: `5 M7 Y! J4 p* D$ o
Google.* A( j9 B! }, X+ \
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He is not a big Google fan because of all their
; y5 K' ]$ j% } K' e/ E& Zrules and restrictions, but he really likes MSN and spent a
( p* S& {+ d* P! j6 jlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He1 a. G' { p; B$ {* `
could have built a lot more traffic if he had experimented
0 W: @! l% v: W* v [5 ]with the list of other *profitable* pay per click search9 `' X9 l* d3 \. m8 I
engines I had given him./ S g2 A7 t4 o% A9 \0 Z
& n; }1 z# m9 RHe started making some good money, but things could have
/ r( B5 X/ A4 s7 X# v- Wbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
! f. h; A% f3 _than $2,000 in an entire summer as a test subject. As soon
, V( w/ E' ?7 V3 A4 D3 a Cas Waseem started making $100 in affiliate commissions a
0 f# y: ^8 B& ` gday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*6 P4 i3 N3 n5 ?0 d! D* T2 H
distracted by the World Cup. So distracted that he told me
: n/ {- u( o' I$ n3 i4 |it was a *need* for him to watch almost all the matches.9 M( f* C/ ~( O( }; D
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3. He enrolled himself in a full-time course over the summer$ }" B( V0 O; w, D$ p" r4 J6 ~3 D
and had assignments and tests to complete. Okay, I will let7 }! F' b ?- M
this one go.
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' S7 _4 Q$ y& d8 S0 ?' e- F/ jOver the three and a half months he spent at my home, he only
. l/ P3 e1 c2 v. w, [$ p* cgot around to driving traffic to 4-5 offers. I had hoped1 i8 r2 }/ i* x1 x* ~$ r
that he would have built enough traffic to pull off a2 Y3 D3 _6 b8 A+ `* [
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by0 |- O' [7 E8 M/ ~9 N* ~
month:
/ N2 S& H: M% @: U3 y! N
{' B# M* D& L: \8 n** May **
* f# a/ W$ H; z% l' X0 f4 J& ]Revenue: $830.05
! n1 x) _& h& U2 }Cost: $616.38
0 L9 S% w5 J6 l# T# ZProfit: $213.67
( I R3 |/ E+ I/ X% V, CNet Margin: 25.7% j' I2 V u0 w* n
& B% a: Y( C- r' F5 W6 e# k** June **
% Z% B! J. A/ y; a0 R( r PRevenue: $2,526.95
8 ]+ r( N' S- OCost: $2,390.28
3 }" p" ^/ `: p% G% P' hProfit: $136.67, F( O1 @- h- x A. G8 n
Net Margin: 5.4%, d$ z# r" _- A1 T# i
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** July **
3 v9 m' ?3 Q% ^( h0 d; L/ LRevenue: $2,787.40
6 L$ u' ~* R/ t1 C0 [0 mCost: $1,749.53
) ?* X }( X+ KProfit: $1,037.87
) `7 s; T# y: F' M) N3 m6 pNet Margin: 37.2%
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X* D7 i8 _2 t** August **& q- A; n$ L. Y+ R& L$ f/ D$ Q
Revenue: $2,983.30* Z( L0 b* Y1 {, K. d7 x
Cost: $1,945.834 w2 A5 s, m- X2 `: k5 [
Profit: $1,037.47- @4 n9 N/ f2 p
Net Margin: 34.8%- V! z! z7 b8 `
. K) g! h8 b7 f3 r) d( k** September **
/ w/ L8 h) r- p4 U( W0 t) _9 [) u% ERevenue: $3,841.30
' }4 H1 W3 t3 JCost: $2,662.14 ?; V7 A3 J! ?% h* @2 E' n8 a, D
Profit: $1,179.16" k M5 \4 Z* X) s- K3 _7 I' f
Net Margin: 30.7%$ J; w; B2 c0 o6 L" g+ f
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** October **# z+ G" f) G$ i% C% ~% y
Revenue: $3,752.30. l; {0 Y0 [) L& c& O4 `9 {! B3 ?
Cost: $2,701.78
- h* P9 m* _" b4 {Profit: $1,050.521 Q, E8 A8 T7 Q
Net Margin: 28.0%5 w( ^$ a9 L; d& d8 O% i
$ F! Q- J' p: d- B. @( ?4 x9 i( p6 B** November (forecasted) **5 z5 P( K- p; N3 K/ N- L m
Revenue: $3,280.00. d2 S* A @, ?* C
Cost: $2,403.007 a x( I( N% \
Profit: $877.00
4 U' j) A' M- t7 a+ n& {7 ~Net Margin: 26.7%- w+ G/ V' }' z3 i# e; R
6 l4 i; w" j& AFor some people, they may say that the above profit is not
8 v! j- g8 N( J; W Y9 A+ {a lot of money. But for others, that is enough to cover
" V; n$ m+ \& X8 s2 O% Ha mortgage and car payment.
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For Waseem, this was a windfall./ M, ~" R' G3 x$ D: ?9 A% O
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Waseem got lazy and gave up to soon. It still makes me mad
, X. _( i' B8 A4 _. x5 T; Qwhen I think about the potential.
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W8 f0 e+ j/ zIn fact, it was ironic that when he went back to university9 ]" K! c; g2 W) g9 v" L
in September, he virtually did nothing and his affiliate0 u; Q4 e$ y* R9 b
commissions jumped to almost $4,000 in both September and
' X& K' |/ e, z: e2 VOctober.
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If he had just spent a few hours optimizing his campaigns
- t9 ?$ |+ _* w _3 Musing the *system* I showed him, he could have easily netted: a2 p5 ] S8 l
50% of these gross revenues as profit.2 V f6 d# m2 a9 r7 o9 p2 j
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He still isn』t doing anything with his campaigns, but is
& d) Q0 p! `+ r: k% Ustill netting an average of $1,000 in profit a month on( }; a0 A3 ^0 ~
complete auto-pilot.8 o8 i; K; J0 t
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I actually just recently saw him after he came up to help me+ l2 k5 F5 ?, @ s
set up my recent two day seminar in Toronto.- D/ z7 f( ]: O8 [3 E! }
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You should have seen the look on his face *after* my two day
8 k0 }2 N. S* s$ r+ r0 [+ V- g# j) useminar, when I spilled the beans on *everything* I do to9 P! T) ?& \3 t, J; I, {1 Y" {% _. p
select group of 25 participants.' W& n3 d3 x$ p# A, a$ R
. H2 P: R' O9 B# R) j# ]* zI only taught him about 30% of what I knew.: ]7 n( x& G8 |6 |
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He came up to me and kept repeating 「Man, I gotta finish; s) n! g; B. N9 B
school and start ramping my campaigns up.」 x" l0 E1 y* r8 Q
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Don』t worry bud, only one more semester left.
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. G% i, _; u7 @* I: t( kHope this story motivates you that if a broke college
' `( G7 z: k& ]4 _ B0 estudent who didn』t have *any* Internet marketing experience
7 I6 t% h, d r5 e3 g. G/ U! g, Xcan make money using the PPC to CPA money model, so can you.
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1 H5 Z1 @0 ~4 ^0 l" }Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
