找到後續文章了2 W5 A* S/ [& w% k' ?* X U8 ?* w1 ~
6 h3 Y+ _& m W) p0 i- zCan I Teach This PPC-CPA Stuff? Part 2" |/ [, p% E/ @7 w
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Okay, here is the continuation of the story on how I got my5 v" b5 f% L, p
brother-in-law involved with driving traffic from pay per8 Q ?" N2 F2 u0 k
click search engines to CPA lead offers.( Y1 o1 g# A8 Q; G$ G% @( B' P
. Z1 s2 s/ e- b0 o5 [& D, aI left off on how he messed up his Google Adwords account& c. w6 X$ x) O/ a; h
and how I was trying to fix it.# m4 \% m5 x, l1 d& U" ~
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Here is what happened when I dropped the bid on that $1.258 N# R- ~& ] P; E1 R
lead campaign from $1.00 down to about $0.25.
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Ready?' g) l( @6 `$ w4 O# t* K0 b
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
6 {6 x7 g% ~* f+ }# grewarded this campaign because we had developed a good CTR
7 v/ j. m: v1 x* g# Pon the ads.# P& Y3 Z1 m" ~* o6 @
% `" i0 m% g, G! [From this experience, I reminded him to develop his ad
: |" j1 I1 k! ]2 ^& }) Owriting skills to keep a good CTR ratio for all his ads on8 m+ C) I! x# n
Google.
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He is not a big Google fan because of all their
8 s& E( }3 b/ Y- Yrules and restrictions, but he really likes MSN and spent a
. ?: p0 W# k/ }. F- k4 xlot of time on this PPC search engine setting up campaigns., x! D0 n/ ] x# g8 j
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He only ever did learn Google Adwords and MSN Adcenter. He
3 I: n6 X# @! Mcould have built a lot more traffic if he had experimented) o$ X0 ]: w3 v1 a0 ~$ t
with the list of other *profitable* pay per click search6 g6 A" |: `6 h; J/ Z
engines I had given him.
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He started making some good money, but things could have+ z. K2 L4 v4 w8 }. l0 @
been better if not for the following:
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( {1 Y# H* K) \& _4 F4 W8 C1. Never use a broke college student who hasn』t made more8 ^7 ^" u; \4 D" X; M2 L H. N
than $2,000 in an entire summer as a test subject. As soon& @& y# \5 G' q ^- _
as Waseem started making $100 in affiliate commissions a/ Z: x# u0 x# Z3 |5 ?+ v
day, he got lazy and stopped doing much.+ z. h4 `1 P2 w. B! Y
/ V8 j" c, O( |1 c5 W2. World Cup: Waseem is a soccer fanatic and was *easily*
5 `4 Y, a% s, [3 r3 adistracted by the World Cup. So distracted that he told me
; e/ h, x1 S- P( O$ y$ ~$ Fit was a *need* for him to watch almost all the matches.- m1 |8 D5 j' y* y @
. x( A5 t0 Z. |. f3. He enrolled himself in a full-time course over the summer
- A5 c8 { S w- C5 Kand had assignments and tests to complete. Okay, I will let2 |- |% C* D* X. p
this one go.7 b' {- u8 k+ t5 B7 w* B
7 U, ^: s( X- m$ IOver the three and a half months he spent at my home, he only1 k4 M/ g3 G/ n0 [6 `
got around to driving traffic to 4-5 offers. I had hoped. n3 C, B# D0 ?( R
that he would have built enough traffic to pull off a
# O, f' V, W5 E- }6 i/ p j$10,000/month.* Y& h7 @, f# r+ `/ {
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Here are the result of Waseem』s stats since mid-May by( @' ^3 }4 C4 \; b, n- C! [) d4 e
month:5 R- L f9 Y C- N4 Z
; l& d& K; F0 h9 ^% O** May **
7 r' U# R# a- T" E! tRevenue: $830.05/ b# Y- B2 R/ Z7 Z; x8 q! z
Cost: $616.38 l: l/ c) |% B3 y# ?( ~& V
Profit: $213.67
* ?' O d/ S0 iNet Margin: 25.7%
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** June **- i- j- e. E% k3 g- `
Revenue: $2,526.953 K2 ~: d, p1 g% ^ e3 K6 \) M
Cost: $2,390.28
1 w0 `% r j5 E5 J% aProfit: $136.67
! R8 w4 u4 A X6 |; P8 U9 w& rNet Margin: 5.4%* l+ P9 y1 a7 X4 t/ r8 u/ ? _3 S0 B
! ]( s/ V1 Q$ g** July **
# U! z- K& H. ?& E& X; i; _) wRevenue: $2,787.40, A9 L& `5 m1 Q5 @# y! r
Cost: $1,749.53
- F. b% q. m& J# r+ ?: O3 m) n1 rProfit: $1,037.872 G! @ I" L/ Z2 W
Net Margin: 37.2%% _2 o3 L z* R* t. t
5 |) e4 S) P5 t1 A: X" h3 `7 V** August **
% k& k, |4 }( g4 @% eRevenue: $2,983.30
@; e7 _1 f. p: A, {Cost: $1,945.836 {) S# a4 y2 n) Z. L5 G
Profit: $1,037.47+ j/ {. z( Y- N' w3 q( `' ~9 w
Net Margin: 34.8%
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** September **0 e. l. K: G4 w3 ]$ F, @' l, G4 f' V& ^
Revenue: $3,841.30* g/ ^# M8 ~+ s1 ~$ U- h8 b
Cost: $2,662.147 O* x( S6 U1 s) ^# n l) _
Profit: $1,179.16
* K+ i/ L+ f5 |Net Margin: 30.7%
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/ |+ Q5 |: e a' [** October **0 M# h8 n$ a& B
Revenue: $3,752.307 K5 c" r! \+ T) \: E- z
Cost: $2,701.780 r3 }& ?, R _' }3 J- S d5 \
Profit: $1,050.52$ Q" X+ h7 [' A( k0 K+ k7 \
Net Margin: 28.0%
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** November (forecasted) **
# P/ }" j& i" ~) |' e! ^2 qRevenue: $3,280.008 c; N. q5 d0 i3 A1 l1 h5 P
Cost: $2,403.006 u! g, @1 z3 P4 B* V( G- v
Profit: $877.007 D& t9 q0 b+ ^" }
Net Margin: 26.7%
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4 G9 Z5 N2 }; o5 W( bFor some people, they may say that the above profit is not
: _" t$ g' M5 H# [a lot of money. But for others, that is enough to cover
Y; O$ y; B2 W1 O9 Fa mortgage and car payment.# R* L# o& |' y3 k3 H; ?
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For Waseem, this was a windfall.& E8 t. u* Y) U; U+ @) t6 e
: j& n/ ]9 ]; C/ S; MWaseem got lazy and gave up to soon. It still makes me mad
; l0 ?' j7 F( X* D, a4 A8 Rwhen I think about the potential.
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6 R* Z, v3 F* _; {: c; l1 w+ cIn fact, it was ironic that when he went back to university
+ p( t3 Y6 J1 r8 Q7 D! a) S% k. Nin September, he virtually did nothing and his affiliate
0 @ Y0 \1 b7 L! p, zcommissions jumped to almost $4,000 in both September and
" r. R; s5 b0 x/ S$ Q/ K& JOctober.
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# r; h4 t( W& m# t% Q8 @* tIf he had just spent a few hours optimizing his campaigns& S% C9 n) P% V Q B
using the *system* I showed him, he could have easily netted
/ r( X# v+ d) H50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
5 D* c; i, L& ]0 Dstill netting an average of $1,000 in profit a month on, J9 B# V) Q- X5 O
complete auto-pilot.! e2 x4 Y/ `" h R+ [3 P
- W# b) ^& H8 g, uI actually just recently saw him after he came up to help me) o$ Q7 u; l( T' I- K' \5 d7 k
set up my recent two day seminar in Toronto.+ c) _6 ^6 j4 l( [3 [6 q
1 O9 A4 h& w6 w& ^3 X. Q7 k; vYou should have seen the look on his face *after* my two day
# i" q8 j. l% H; o2 n/ v# eseminar, when I spilled the beans on *everything* I do to2 R2 L& n) J6 j; e5 C
select group of 25 participants.9 q2 y; U/ @" [; q- Z" Q/ T
9 |, Q* v; ~% N3 I$ P wI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish4 K7 B+ L4 Q. U
school and start ramping my campaigns up.」
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1 F6 \8 a. p: j- c& rDon』t worry bud, only one more semester left.
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& s& z4 p! k8 i6 b4 PHope this story motivates you that if a broke college
# @/ T# }( f& N# qstudent who didn』t have *any* Internet marketing experience2 h5 s- J! {6 O3 R1 q0 ^9 B
can make money using the PPC to CPA money model, so can you.3 {' C+ ]$ F7 G% E l9 h) r$ N: P6 S1 X
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Start building those CPA campaigns!2 u2 _3 t9 |: e, z( t& p$ i
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Gauher |