找到後續文章了: U7 ]$ ^1 Z# q6 @/ C
! r% h+ r# ?) L& q% T0 z" K
Can I Teach This PPC-CPA Stuff? Part 28 z* i" a9 S) w9 m
" f$ ^# k3 K: q+ cOkay, here is the continuation of the story on how I got my" O3 U! p% q/ T! W! b) Q( e* O3 c
brother-in-law involved with driving traffic from pay per
1 E$ R$ Z# f* Z; Zclick search engines to CPA lead offers.
2 {6 P5 v2 J: {3 \( I) A" z( M0 v0 o7 [8 U6 l
I left off on how he messed up his Google Adwords account3 [4 g+ u: Z+ l, w
and how I was trying to fix it.4 ~- X& |6 \7 c+ i
% v' h3 I1 p. Z9 N7 r- w4 q' j# wHere is what happened when I dropped the bid on that $1.256 {# i$ P! }. G& h. T; W
lead campaign from $1.00 down to about $0.25.
9 A+ y! K9 ]/ U, y3 o
- m: ^( W0 |0 N* U; G* K6 e7 wReady?* X' U% l% v# V* w& w" n
6 _4 ?" q. M" y' a; I6 G$ bGoogle accepted the new bid.
! l) D% Z/ M1 V
2 Z6 n3 F" z2 W" GWoo hoo!
+ p! p" [$ S5 h
- E# f' _3 D" T2 C* b" yNow Waseem can actually make money on this offer. Google
4 v/ Y7 [, x- a! z1 P* a; I. ~rewarded this campaign because we had developed a good CTR
* D1 x$ V" U2 o/ _on the ads.
. c! F T P: _" L& k
: a. A- Z7 G/ T5 D. v$ v, I, ?From this experience, I reminded him to develop his ad! H2 l* o; g& Y) b) s! Q
writing skills to keep a good CTR ratio for all his ads on( x$ C+ Z7 M( [" d( b1 @; v1 G9 P
Google.2 s( \4 z! P8 v7 y8 q$ |% S
# m( a% w; F0 ^: d' t5 i9 F) m
He is not a big Google fan because of all their
9 T- }7 ~8 `7 P, brules and restrictions, but he really likes MSN and spent a
/ ?' X: T6 k: Y3 O1 ]1 Slot of time on this PPC search engine setting up campaigns.
3 {3 Q1 n! Q+ I0 j. z5 B% L1 B, W2 k' m( ?* h% J
He only ever did learn Google Adwords and MSN Adcenter. He }3 O8 G5 y' Z. M3 _3 Z7 e
could have built a lot more traffic if he had experimented+ O5 T u7 T- B, |
with the list of other *profitable* pay per click search4 d0 ]' M$ V! S/ A/ Y: }
engines I had given him.
4 P9 G0 P3 \4 J# j! S- v, j+ M4 i, a8 M2 `& N4 w
He started making some good money, but things could have
7 i" N' l+ j5 C, J. sbeen better if not for the following:
5 H0 U3 k% u u$ `; n0 i3 s) j1 d" r
1. Never use a broke college student who hasn』t made more
$ t' L; `6 Q, d2 z9 F Vthan $2,000 in an entire summer as a test subject. As soon
' P* L* ?' \, ?2 @+ C% Has Waseem started making $100 in affiliate commissions a
( p9 j' k1 a- cday, he got lazy and stopped doing much.' `4 o' g& q$ E5 T
2 Y+ h1 t; r1 F3 Y
2. World Cup: Waseem is a soccer fanatic and was *easily*; @5 ~5 U& d a! \1 j& z
distracted by the World Cup. So distracted that he told me
- h" v4 L$ E+ L5 cit was a *need* for him to watch almost all the matches.7 U; Y; ?. U7 S1 |3 Y
+ A/ s X( g' O0 X
3. He enrolled himself in a full-time course over the summer% w; U, O! z0 a9 \' z1 U
and had assignments and tests to complete. Okay, I will let" }( H6 o7 G x$ f
this one go.
* k% _% `* {' _/ s! l9 g4 A g% X- ~$ b" E q
Over the three and a half months he spent at my home, he only
! u' Z* J, r- v/ l& v5 wgot around to driving traffic to 4-5 offers. I had hoped
- ^; h+ W6 C) @that he would have built enough traffic to pull off a2 A1 E" |. J) P. e
$10,000/month.
; N4 U* A5 D: K9 x$ p: |5 ~
9 o; i1 ?6 }; }- B, {# pHere are the result of Waseem』s stats since mid-May by4 F. _/ r0 F6 o# s c
month:( O5 a& }- w" N. X, s
" O3 {- q- [3 G) `** May **9 _" K, E5 f9 ^/ G
Revenue: $830.05$ A5 U9 y2 }1 Y" H
Cost: $616.38
; J" D' h# S H: @3 I! n, F" `Profit: $213.67$ X! Q# z4 {8 W( u( K: j' S, J& e
Net Margin: 25.7%
, U% p. {& D s
* o0 I {" h- y" U5 K6 O+ W F7 Y" Q** June **8 [' ]9 G, D5 ], ]2 i
Revenue: $2,526.95
* r( ?: w4 p: G& ZCost: $2,390.28
, ^* m6 g: F5 {3 y! P: hProfit: $136.673 f) L3 W2 I1 B6 Q1 Q
Net Margin: 5.4%5 M+ ?# z2 t/ {) f/ Z8 Y
: R1 O( M( t6 j6 G2 `** July **& z2 s' V0 @7 f. ^& }
Revenue: $2,787.40# Q$ \0 \& A) ^
Cost: $1,749.53" D1 `2 Y+ q0 o- P h9 z
Profit: $1,037.87" M( x# n y: v
Net Margin: 37.2%- r7 A: U$ z* |( _$ \
]2 F3 s! z9 J4 W* a2 l- f
** August **
2 D, L8 i1 w6 JRevenue: $2,983.30- }9 |2 C W( T0 H/ }
Cost: $1,945.83
6 T: v+ L8 C8 J/ YProfit: $1,037.47
1 x1 F. S4 A8 a( @" b& wNet Margin: 34.8%9 C, M) h6 A1 w* ^# n2 D
' b6 C- B9 K* _# q
** September ** D$ p G4 _# ^; z5 u$ I
Revenue: $3,841.30
& {$ d6 U4 M9 @& M( ZCost: $2,662.14
, z% _8 }. K7 A* ?* Z4 MProfit: $1,179.16
8 c5 K8 c: @1 GNet Margin: 30.7%) r( i. @" p6 C" c! b$ ~+ U4 ^4 l
' S5 H+ k: [: ~9 D/ y# L2 D+ a7 y** October **( V2 K, Y# ]* ~" k4 b. c
Revenue: $3,752.30$ W1 m7 ]& P) ?' U" M/ m
Cost: $2,701.78
) [9 N# T W+ B) V1 K) K* R# ZProfit: $1,050.52
5 U( m+ C" \& YNet Margin: 28.0%
) R* G' `( n) u, N2 Z, S
( H' ?" p( ^8 k3 G** November (forecasted) **" v1 q& q6 o# I: C' B
Revenue: $3,280.00' J A$ O6 ~" e7 v, q$ |# n+ ]1 n
Cost: $2,403.00& R. ^! T; R$ J
Profit: $877.00* L6 f5 U' ?0 @: Y" Y
Net Margin: 26.7%2 V( e6 B1 s) ]8 E( F
2 M: y% A, c% u3 k9 u$ q" rFor some people, they may say that the above profit is not2 t J5 c' ~8 O i/ f* \' F
a lot of money. But for others, that is enough to cover
0 N$ p2 Y1 T! s/ Ta mortgage and car payment.
/ t* O9 a8 l3 u0 D5 x5 }
3 |7 d' r7 ~+ w. Q ^; o, LFor Waseem, this was a windfall.8 ^! ~% t$ B+ d1 n" J* Q
0 N5 i+ L* o7 {2 o: d+ s( U3 O8 h0 y) LWaseem got lazy and gave up to soon. It still makes me mad
* S1 |, b9 l3 q$ W. Lwhen I think about the potential.
3 H0 b2 Z2 v/ B3 d& E
+ k+ U; U( G* [1 lIn fact, it was ironic that when he went back to university% {- U, \$ v4 B5 A( Z
in September, he virtually did nothing and his affiliate
+ d; f+ d+ l1 H/ Ecommissions jumped to almost $4,000 in both September and: t( @7 _8 f/ A$ K7 |
October.! J5 j; W+ ~- I8 c) g a
' e# [4 \5 f; c9 c h
If he had just spent a few hours optimizing his campaigns
0 F& m2 \# E; U# musing the *system* I showed him, he could have easily netted
, B# h9 h2 m9 r8 ]$ Z) ?% h( ~50% of these gross revenues as profit.
# Y& q* k# g3 u' Z6 C
. w( B+ l4 w# u8 jHe still isn』t doing anything with his campaigns, but is
5 S4 |! t7 x( H! w# v1 }' M% ]3 kstill netting an average of $1,000 in profit a month on, {0 s+ z; [" ]1 y S
complete auto-pilot.. z- M# d8 O, ]3 Q
& L0 {5 i0 D$ g/ E
I actually just recently saw him after he came up to help me
2 T7 j% _" p+ ^" e+ iset up my recent two day seminar in Toronto.
" z7 M% i- n* O# G7 t5 x* P4 B& v# U+ }4 ~8 ` m, h3 }
You should have seen the look on his face *after* my two day
1 v8 J$ F- ~1 t6 @5 j; t: Z; rseminar, when I spilled the beans on *everything* I do to
; C( O0 o, u, t; a/ a' ?" h' Bselect group of 25 participants.
0 B8 ^: w; {+ R. s% `$ \( q5 r8 ^, ?4 k; H" {* u) d
I only taught him about 30% of what I knew.
- v5 @$ F8 U9 C7 V1 a! @. ?9 N' Z8 S. I( ?5 U# j
He came up to me and kept repeating 「Man, I gotta finish$ e. d3 K. B( r( y$ C3 k4 Y
school and start ramping my campaigns up.」) p8 H! b/ u# H9 \0 q
+ W/ S/ h) L7 N9 E( ~- W* bDon』t worry bud, only one more semester left.
' W* E4 T& Q9 f3 Q2 _. _" j
& X* b# N! a, n( m/ AHope this story motivates you that if a broke college$ `: E! a# r7 x C6 t. B1 U
student who didn』t have *any* Internet marketing experience5 m" W. R6 `0 N# R5 k( m
can make money using the PPC to CPA money model, so can you." b2 ]4 u/ ?; [0 ?8 ^4 r
8 \7 i, M$ O% }# l) Y% BStart building those CPA campaigns!
9 P6 {$ ]) Z5 q' F* E" j7 i3 n) X7 w. e! ^4 r, O& r F% U
Gauher |
發表於 2008-2-25 03:10:58
