找到後續文章了
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0 i( h/ z5 L% x8 |8 SCan I Teach This PPC-CPA Stuff? Part 29 P0 w( P* ]8 F+ G
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Okay, here is the continuation of the story on how I got my$ M) Y' n- X' ^5 H
brother-in-law involved with driving traffic from pay per# r* r. x: r0 r1 |" Z
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account/ \+ k% R2 `; A
and how I was trying to fix it.
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+ |9 W' p4 {, p7 n6 IHere is what happened when I dropped the bid on that $1.25
, W9 R; t$ @0 K" Q+ Wlead campaign from $1.00 down to about $0.25.
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/ K1 v" B8 z, [7 h' k& M1 p5 }Ready?
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/ p2 u+ y9 A+ g" C. h1 B) Z2 |Google accepted the new bid.; k/ C" D5 _ U1 W+ i
9 s) W, @1 I3 [0 s8 ?: TWoo hoo!
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# O) k0 o2 o/ c: lNow Waseem can actually make money on this offer. Google4 d P* K, l" ]$ e/ O4 O
rewarded this campaign because we had developed a good CTR+ V/ B5 L% y6 ^" R. b) L# _
on the ads.
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From this experience, I reminded him to develop his ad
8 N& ]: z- a7 R& u! Pwriting skills to keep a good CTR ratio for all his ads on
2 @' m7 G3 e" E) tGoogle.- ^0 a! S, z8 \8 F
3 Y6 @2 M; c4 w; K0 F) q2 UHe is not a big Google fan because of all their; s' M( `. d; h- S$ Z
rules and restrictions, but he really likes MSN and spent a
- U" @% U: Z, d: H* C6 Alot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
4 s3 E: C; k% d+ a: Dcould have built a lot more traffic if he had experimented
* A* Z! `: D* u0 _with the list of other *profitable* pay per click search* D& {! {+ k+ k& p5 m
engines I had given him.
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He started making some good money, but things could have! H, T! |% D5 G/ O( r# s
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
r7 j' D. L# {than $2,000 in an entire summer as a test subject. As soon
2 a7 K) B" m+ |5 Cas Waseem started making $100 in affiliate commissions a
/ `, O8 x, `; S4 l$ ^" lday, he got lazy and stopped doing much.1 i7 Y' J7 y2 t( ~
+ `4 ~4 A6 }6 s$ Q2. World Cup: Waseem is a soccer fanatic and was *easily** `. A( h6 [3 P+ @
distracted by the World Cup. So distracted that he told me
/ r! r' j( a' ?) m$ I( J4 k9 O/ n& ?' Rit was a *need* for him to watch almost all the matches." f4 W0 ?: K% }3 p3 T# n) z
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3. He enrolled himself in a full-time course over the summer
5 i$ k5 @, C6 c! x pand had assignments and tests to complete. Okay, I will let
: W, V/ f4 P8 D1 O8 H" s9 A# \this one go.
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Over the three and a half months he spent at my home, he only
* z+ \& [4 z1 x/ cgot around to driving traffic to 4-5 offers. I had hoped9 j T( Z M3 j9 C# g/ `
that he would have built enough traffic to pull off a
5 [# b% F' O% F1 C" o& g" f# F p/ N$10,000/month.
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; n1 k% y, f( w7 z" k* pHere are the result of Waseem』s stats since mid-May by
. O* u# }2 v8 W! c6 omonth:
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** May **, {4 ?' B) Q7 q2 A- c) a( b* g
Revenue: $830.05/ Z% q" [ v+ F- O% N
Cost: $616.38
/ h: v, s8 b7 L2 ]Profit: $213.67) F( o+ r- L4 `4 q. }6 n- U
Net Margin: 25.7%
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** June **& l& n, X- k9 b. _: r# j2 z
Revenue: $2,526.95' J% M" |& V* ~ u1 C
Cost: $2,390.28
1 ~0 `6 ]: ]+ T( WProfit: $136.67% e, d( y- S6 G" _6 b
Net Margin: 5.4%- L. k( _0 ^ Q+ x
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** July **( H F+ F* U. P: ]7 O1 V5 h
Revenue: $2,787.406 R* @) J' B2 X/ S
Cost: $1,749.53# f1 G" d3 a9 s. f: o
Profit: $1,037.87
; F% l. P0 W" W, N& y1 WNet Margin: 37.2%4 O- V0 F9 a! y
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** August **
! X" t- r- \$ \ Q( ~0 [Revenue: $2,983.30
^; \( C5 W3 K' I0 @1 G6 ~Cost: $1,945.83
: B+ F2 }& ]3 q4 PProfit: $1,037.478 |) P1 ] s1 h
Net Margin: 34.8%6 i0 P6 G. \9 Z; J
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** September **
: a5 u. j3 z" B. r5 Z8 p" IRevenue: $3,841.30
' \3 F. Y C+ x0 v& xCost: $2,662.14
`2 o+ n2 s0 s" cProfit: $1,179.16
8 H6 j7 m$ v. T6 j o; c8 k4 KNet Margin: 30.7%
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** October **
+ y' F2 Z! g6 f1 y- N, HRevenue: $3,752.306 I( ]7 a. p& w3 x
Cost: $2,701.78& D) B4 ]! k/ R
Profit: $1,050.527 P2 g# P# ^" m, }' P9 ?- |" ~% i
Net Margin: 28.0%
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** November (forecasted) **
/ T1 F. j1 j( k* c9 f$ W! gRevenue: $3,280.004 K0 P# V5 c8 j/ `. I- ?
Cost: $2,403.00
5 G$ @- [9 v* Q8 VProfit: $877.00
4 t z( [% ]% Z9 dNet Margin: 26.7%" d5 Z) ^5 u# c# ~% L6 n
. m/ C9 j2 H+ Q, I/ N# SFor some people, they may say that the above profit is not/ j( K `7 h+ v' W6 {6 y
a lot of money. But for others, that is enough to cover
7 T1 e: x, F- s& J, [3 d, ]a mortgage and car payment.) K4 t1 }1 s1 z# y$ k
2 t+ j7 M0 a1 G% K! F$ U1 rFor Waseem, this was a windfall.- o4 V# ?8 v/ u! Q
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Waseem got lazy and gave up to soon. It still makes me mad
& d) m- h. b/ r& }3 d. U$ o. d Gwhen I think about the potential.6 b' u& L" _8 Y+ ]( U9 p6 F
% a" r$ R2 b2 w* h: u# tIn fact, it was ironic that when he went back to university, k; f% G6 d* D4 E% }
in September, he virtually did nothing and his affiliate u& i1 C9 ~! p) Y: U
commissions jumped to almost $4,000 in both September and4 |1 T G# m2 K
October.
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If he had just spent a few hours optimizing his campaigns6 ~: g8 G" C- @5 | ^$ A% |
using the *system* I showed him, he could have easily netted; L; h* ^3 L( N9 Y% }8 r
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
7 X* M0 E; P& X* o4 dstill netting an average of $1,000 in profit a month on
% e" U- F6 k0 `* v% kcomplete auto-pilot.
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I actually just recently saw him after he came up to help me0 X3 L; B/ N* U
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day* f* q+ S/ A K
seminar, when I spilled the beans on *everything* I do to/ M8 W( ^& u$ p% y
select group of 25 participants.+ W/ E! g9 S2 o @
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
; t5 |9 o) t% B+ f+ q4 Hschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.% Q P. J) ^ O+ a p) v. {' E6 `
- |: ]5 l& H2 ?8 A+ b" E) A5 N7 OHope this story motivates you that if a broke college
; z# \/ c/ h+ cstudent who didn』t have *any* Internet marketing experience
% _# b$ V" t3 u$ l7 \can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!$ l- [& a. Q5 ]& C: w
# }* x! ?2 t/ }: v. {: FGauher |
發表於 2008-2-25 03:10:58
