找到後續文章了# u7 h+ r3 Y5 z, P
1 \) X6 ?( G2 C; LCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
- i m0 G* x, Ibrother-in-law involved with driving traffic from pay per7 k2 W* K s5 L4 o
click search engines to CPA lead offers.% p& Q0 Z8 p. m6 a# M6 C7 S, ]
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I left off on how he messed up his Google Adwords account
0 Z& g* V; Y7 o: v' n' w; A( K& Iand how I was trying to fix it.
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# b% [& I' W9 Q6 a( DHere is what happened when I dropped the bid on that $1.25
3 L$ N' q! k2 slead campaign from $1.00 down to about $0.25.
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4 f1 c% \ ~/ E3 ^( N$ B: OReady?' A, J1 x+ z+ s+ G& D" t
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Google accepted the new bid.
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Woo hoo!: X# ]0 E0 [, J; \& S3 b
7 g; ^5 W6 i, E- \4 I7 D# BNow Waseem can actually make money on this offer. Google0 O& j% |7 ?# X0 a
rewarded this campaign because we had developed a good CTR
' K7 S+ u: X# F" e7 o1 Z$ f3 Kon the ads." [9 I% w1 o1 m/ O8 e9 F3 M
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From this experience, I reminded him to develop his ad
; `4 e D) m+ ywriting skills to keep a good CTR ratio for all his ads on
: u* a- r/ r3 r2 R# P/ k; w- o7 {Google.
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2 g8 B% _0 J# @$ bHe is not a big Google fan because of all their
$ |: c5 J/ C( Trules and restrictions, but he really likes MSN and spent a O0 `( D- U1 [: E
lot of time on this PPC search engine setting up campaigns.
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5 ^/ Z) h- [! J& ]He only ever did learn Google Adwords and MSN Adcenter. He: D- Z9 e6 T9 ?+ k& K
could have built a lot more traffic if he had experimented" T9 B& Z7 F8 `/ W% j
with the list of other *profitable* pay per click search8 }& I8 k% w8 ^) _
engines I had given him.& M: ?4 f5 n2 [# A/ j
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He started making some good money, but things could have" G! [: d1 m9 }. h" |( a/ u
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
5 m% u( g# `( n7 Z% Cthan $2,000 in an entire summer as a test subject. As soon
: d; A; N. E7 x0 a1 q, O$ }as Waseem started making $100 in affiliate commissions a2 h2 k+ g7 j& Y$ @1 E
day, he got lazy and stopped doing much.
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, U1 ]! R$ q z9 e3 S- J2. World Cup: Waseem is a soccer fanatic and was *easily*
2 v {( r" a* z+ g4 N' G: Tdistracted by the World Cup. So distracted that he told me/ L- N; n6 F. a
it was a *need* for him to watch almost all the matches.& J3 \/ T5 H* l# x
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3. He enrolled himself in a full-time course over the summer `* Z* z2 ]/ A0 u' T2 O) Y
and had assignments and tests to complete. Okay, I will let% J& w* b& B! F: n
this one go.1 t/ r Z/ c3 u& m* A3 W6 P2 d
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Over the three and a half months he spent at my home, he only
4 `1 {# ~8 O$ Ugot around to driving traffic to 4-5 offers. I had hoped; v- Y) m8 c" y4 L( M/ `9 u
that he would have built enough traffic to pull off a- s' u% g& M' \6 u
$10,000/month.
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: h: m3 k" O% Q- U( w& |! u1 g3 M# A5 S- KHere are the result of Waseem』s stats since mid-May by' J2 W% y2 [2 y9 G
month:. G9 i* y+ K5 b" `% e
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** May **# @. i! ^% y9 K* [9 ^2 ` Z
Revenue: $830.053 ~- {' s$ \9 |5 s
Cost: $616.38! n: W, E! i ^1 |) \8 N
Profit: $213.67
l* u0 v$ ~* c; j) iNet Margin: 25.7%3 b9 O, j9 i, O$ Q' V
0 `4 |! f/ b/ M& W** June **
) g6 ^9 N: U6 `( ]% z' |) z7 D' sRevenue: $2,526.95
3 n5 h7 n- w. v% f. ?* ^3 X' aCost: $2,390.28
* A' V v0 H# I- XProfit: $136.67. ]$ u) p! Z: Y" r
Net Margin: 5.4%0 N1 g1 L+ s5 f, K3 y4 I- O
. J' B9 i6 p. y$ o9 U** July **
% }& e$ R% B# G/ {- HRevenue: $2,787.40
4 Z4 k- R! T4 i4 r; _) @; h) x; y/ |Cost: $1,749.53+ y/ p1 {6 \ E
Profit: $1,037.87
- z* j( s+ |6 A! ^+ MNet Margin: 37.2%' u4 g! m5 B3 K1 H8 e/ u+ C
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** August **8 c! ~1 q# ?+ E8 f. L9 @$ [
Revenue: $2,983.30" X; H! m j* J B1 P9 z
Cost: $1,945.830 Z. j1 K: K* ~4 x
Profit: $1,037.47
. G- X( X9 x: o1 R: ]Net Margin: 34.8%$ \" Y4 z8 l+ A9 M& ~( l2 ^
; a' C2 w8 B3 _6 s/ [4 {** September **
8 b) f. D" l. ]Revenue: $3,841.30
5 o& g; P0 F0 n' {Cost: $2,662.14. O5 [" R' |( g* R; w
Profit: $1,179.16
( {( j- f. H# R z. p) w6 i9 nNet Margin: 30.7%4 @3 E% M7 N+ Q
+ }, u1 h9 P: H! \3 [ H# X** October **
, O. ?& f, r/ A9 \1 ARevenue: $3,752.30) K6 b+ b) t+ y! I
Cost: $2,701.78
& q2 n& X3 Y# h& N( k3 n) W" \Profit: $1,050.52' V! j& E1 C4 v2 O2 i$ w
Net Margin: 28.0%$ e. `; T: _1 n) ]* o
( E; m+ C# E% c** November (forecasted) **" b9 S0 ]% o2 Z* s
Revenue: $3,280.00
( `# c$ P# l1 S6 M' lCost: $2,403.00+ A4 M7 ^. L% Z( t' F M' @
Profit: $877.00
7 ^: v. k: D9 T/ U9 `) b: rNet Margin: 26.7%$ |+ X1 q' {" K8 d, z, \
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For some people, they may say that the above profit is not, o- f1 }: F8 t2 R5 ~5 a, ?$ ]2 K' X
a lot of money. But for others, that is enough to cover; s# y6 e2 i: K5 p
a mortgage and car payment.
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# [5 Z$ x7 q5 s; m: fFor Waseem, this was a windfall.9 f8 U& H* t" K. e. A8 m/ I
' k) X' Z6 Q1 K& y! `( eWaseem got lazy and gave up to soon. It still makes me mad. M" o8 t/ q0 H! v
when I think about the potential.
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In fact, it was ironic that when he went back to university& C- G8 Q/ V) F9 Q+ P" H. F
in September, he virtually did nothing and his affiliate
+ v2 p) V; N( g. y9 \+ @commissions jumped to almost $4,000 in both September and
5 K; n X3 ?3 I! B0 v$ v. R$ jOctober.2 u% M* v+ K6 q) F1 H6 }
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If he had just spent a few hours optimizing his campaigns
- w% R, Z6 M+ X' dusing the *system* I showed him, he could have easily netted
! V% R) a% x6 S ]7 u' \2 [/ W50% of these gross revenues as profit.% s5 S; V2 P5 w1 b: i" T' K
) o$ ^* j/ |- y2 DHe still isn』t doing anything with his campaigns, but is5 X. d" ]% c7 O6 D, t4 L' Z+ ?" C
still netting an average of $1,000 in profit a month on% ?8 s0 ?! b) f; m
complete auto-pilot.1 x3 x% X7 [! g9 s' v
" i Q, B# _# y* q$ HI actually just recently saw him after he came up to help me
! d+ v3 R* T: uset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
# e/ L. g8 b. E# T1 G& n0 zseminar, when I spilled the beans on *everything* I do to
; m$ T; C' _* i' G- cselect group of 25 participants.# M0 z# ]/ p& l# N; U4 s y6 ^3 s
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I only taught him about 30% of what I knew.! N- P0 F( m, m+ i
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He came up to me and kept repeating 「Man, I gotta finish
. h2 g- [8 l% a9 {8 \$ cschool and start ramping my campaigns up.」5 {; b- W0 y/ | D8 N/ X
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Don』t worry bud, only one more semester left.2 g! B# ?; Q5 ^' n0 u% n3 V
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Hope this story motivates you that if a broke college
! o( M. U' r: l; E+ n0 h/ Ystudent who didn』t have *any* Internet marketing experience
8 R: I# Q) d8 O" e, Gcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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# m( x3 |5 i' YGauher |
發表於 2008-2-25 03:10:58
