找到後續文章了+ f( e+ q" r7 w( ^# P: V" O4 P
: v. ~' m. p9 x; gCan I Teach This PPC-CPA Stuff? Part 2" J; Y' b- u! k; _# U) e
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Okay, here is the continuation of the story on how I got my
7 g' C) z/ T) p1 b8 Hbrother-in-law involved with driving traffic from pay per9 h8 n/ ]. L8 X; g; y" [# z
click search engines to CPA lead offers.# I. o* V" n4 h3 q
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I left off on how he messed up his Google Adwords account
1 S' E* h, [! {, ^! P9 Uand how I was trying to fix it.$ f* C: _; }+ @4 c2 K" l* x8 c
+ n& ^8 d% c. t6 A9 J3 I, H LHere is what happened when I dropped the bid on that $1.25
1 d) @6 D, a$ O8 z dlead campaign from $1.00 down to about $0.25.
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% ~4 B$ t- K4 v/ S- `0 z/ SReady?/ g) R' L( g7 `5 P8 h$ ]' k
2 d% F4 T; ?- u6 b1 _, C3 ?Google accepted the new bid.
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" U+ S [1 y# m8 t- z% jWoo hoo! N+ f0 V2 u' ]1 \3 F: g9 t
+ c* r! Z; X- {' iNow Waseem can actually make money on this offer. Google
6 N3 j# n" q) {rewarded this campaign because we had developed a good CTR& i7 }! y1 z# z6 Y. T
on the ads.
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From this experience, I reminded him to develop his ad
" i- ^3 \3 U0 \writing skills to keep a good CTR ratio for all his ads on% v0 J, U3 E" Q; [8 e# N
Google.8 o$ x9 L; h$ T9 t8 l3 h& z7 E( E
2 Q8 v6 z4 _0 U2 v! S; n! [" DHe is not a big Google fan because of all their
p/ { J0 S: a# W3 n+ S& Mrules and restrictions, but he really likes MSN and spent a
R. ?, H' d# u/ y, O8 v! rlot of time on this PPC search engine setting up campaigns.4 z9 q; H* n! s- p4 Y
# O+ X9 I k: y: T. s$ ZHe only ever did learn Google Adwords and MSN Adcenter. He
" e, ~# j$ @1 y* B7 icould have built a lot more traffic if he had experimented
: v9 N4 z9 }4 j, ?- J9 _with the list of other *profitable* pay per click search
! e N& l+ X; X' F. R7 i& P( kengines I had given him.
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. @* ?' v+ \3 [4 [& T) qHe started making some good money, but things could have
0 z; b; b3 a3 R; Xbeen better if not for the following:
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; B0 x+ h L4 j* e# N1. Never use a broke college student who hasn』t made more# R0 A& I {. z1 F
than $2,000 in an entire summer as a test subject. As soon
* l& E, j; `* M @4 bas Waseem started making $100 in affiliate commissions a; S9 l: E9 e9 \7 M2 E( w9 w( B
day, he got lazy and stopped doing much.' W- ?8 C9 X( v4 o/ u D
8 B0 P: O0 [& T9 a& }' y4 ~2. World Cup: Waseem is a soccer fanatic and was *easily*0 M+ |% I. q+ ]1 e; j, R! C; C n1 i
distracted by the World Cup. So distracted that he told me
8 D, L8 r1 h7 I1 X- X Bit was a *need* for him to watch almost all the matches.
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* l6 H* n8 @* C# T3. He enrolled himself in a full-time course over the summer
4 U6 n0 m" i% _1 [) _4 n4 Tand had assignments and tests to complete. Okay, I will let: ^( q( E0 Z) C/ L8 [/ w
this one go.+ n$ Q2 b% \1 v4 y$ u! U& X" Z! R' o
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Over the three and a half months he spent at my home, he only- a" A$ o' U4 O$ g- ]- k8 G( D
got around to driving traffic to 4-5 offers. I had hoped
/ t% s# P& k. L- j* Uthat he would have built enough traffic to pull off a/ U* B( I6 {# `8 u% a; ]
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
0 W3 n3 a2 U9 {/ h3 h# |, h ~month:- W; E) B/ Q$ R# o7 s, d
# U5 |$ i6 V L u w** May **
6 ?0 z- Q/ a# o$ w, n7 DRevenue: $830.05
7 Z' y- Q- j9 ^& r* V3 g' v# OCost: $616.38: n# _2 I8 G6 w) W
Profit: $213.67/ d, `' j5 n2 P1 L
Net Margin: 25.7%
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** June **
0 p8 P+ y5 q$ k2 B d9 r& nRevenue: $2,526.95
+ a$ ?) |/ e# r# WCost: $2,390.28; {! i. { `1 a/ A: l% t f! V
Profit: $136.679 i& t; r3 u4 A& w
Net Margin: 5.4%$ p" N+ v N$ T7 X
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** July **
% Z' @9 ~; j7 b& i4 G, QRevenue: $2,787.40
& s& F; G# z2 f9 }& g# [ d& q* nCost: $1,749.53. c) p( { f" Q
Profit: $1,037.87 ~9 U) Y3 y8 n! S8 T
Net Margin: 37.2%' d4 G( E- {, q( f+ v2 I* C2 h. u* Y
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** August **" Q* p' Z3 P# Z# A
Revenue: $2,983.30; [7 e: y( @6 q4 c' s1 U
Cost: $1,945.83
! f+ I. t) G$ @+ F/ ]" {4 bProfit: $1,037.47
3 o. |' P, K# o& K* mNet Margin: 34.8%# Y$ \6 I5 ^2 h2 m+ J! K
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** September **
- O2 ^: M, N3 W7 N+ ?4 H9 @% E/ VRevenue: $3,841.30$ m* l% i3 g9 W$ A$ b9 t
Cost: $2,662.14+ I+ b. k8 ]" B
Profit: $1,179.16& z/ l+ M/ J5 i5 ^# E4 @ P4 v- V: T
Net Margin: 30.7%
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# O" Q+ N$ d6 n** October **3 m2 H, ?4 L6 a$ A
Revenue: $3,752.30
6 L1 D4 @, y0 d. f4 BCost: $2,701.78
5 P0 p" J% ~1 R' f3 NProfit: $1,050.52 c. F* i V6 `2 p( {) _+ {! S
Net Margin: 28.0%# Z0 |7 ?7 A F+ H- f& |3 w
Z; {* b9 f& c/ z1 N% ~4 Q** November (forecasted) **
7 j' q* H# E' V9 L* C" }Revenue: $3,280.001 N4 G( M6 r* [$ O( d
Cost: $2,403.00
[; _0 G% K: ]+ K/ B$ [Profit: $877.00
6 f- A U+ G% B% |Net Margin: 26.7%
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" B- a( I0 P, J3 EFor some people, they may say that the above profit is not6 e7 g) i* r8 H+ V% R* J
a lot of money. But for others, that is enough to cover
0 T9 q1 `, C9 [a mortgage and car payment.
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For Waseem, this was a windfall.
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. T8 k; W1 G0 j+ B- A7 KWaseem got lazy and gave up to soon. It still makes me mad
) h( Q, ] Q( J( ewhen I think about the potential.
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, o% R# L7 y: ]' J5 d: ?In fact, it was ironic that when he went back to university
# W Z+ S z6 }9 m/ nin September, he virtually did nothing and his affiliate" v3 W0 _% u. _- }
commissions jumped to almost $4,000 in both September and. c9 A& R z. W% O
October.
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2 I% I% r* d @ o/ Y! Q+ y: DIf he had just spent a few hours optimizing his campaigns
% b; t2 ^8 G. {- Z8 Jusing the *system* I showed him, he could have easily netted9 p3 ~7 V; d5 c+ l
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
" E# q `2 U3 ^; O8 jstill netting an average of $1,000 in profit a month on* ~3 O' G) A l7 }7 K: N, c
complete auto-pilot.
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7 M6 X- G+ I7 |3 @' _. t! vI actually just recently saw him after he came up to help me
" I* q6 S4 W5 |- ~set up my recent two day seminar in Toronto.
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1 l! S* X# ~; u* L4 WYou should have seen the look on his face *after* my two day
( x3 w* m' S, \. g% m/ H/ aseminar, when I spilled the beans on *everything* I do to, |6 X: s% S" j h: T7 W
select group of 25 participants.
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9 V; ?# {% \0 {$ a1 rI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
$ n: Q6 z- b+ `8 e8 Q8 T+ ]8 Zschool and start ramping my campaigns up.」
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$ j. |# ^4 R( P4 P+ iDon』t worry bud, only one more semester left.
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9 m7 g/ Q; C; z" Y! ?$ eHope this story motivates you that if a broke college1 B" @; }& g& A2 k
student who didn』t have *any* Internet marketing experience
! L' R5 e$ Q- G; r7 Bcan make money using the PPC to CPA money model, so can you.
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4 k1 L. x+ ^ O+ u* e( U2 U9 eStart building those CPA campaigns!
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, ~5 P7 m+ k. AGauher |
發表於 2008-2-25 03:10:58
