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$ |* b5 h' d+ s J( G- ~Can I Teach This PPC-CPA Stuff? Part 2
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- P7 F! O) i) j% w2 ]1 BOkay, here is the continuation of the story on how I got my0 S1 ]) [; l# X/ n p' [: l) x7 M
brother-in-law involved with driving traffic from pay per
5 Q& T; w3 U' b1 ]$ \/ eclick search engines to CPA lead offers.3 Q3 t9 q3 Q3 P; L& |: ^1 s6 ?4 k
; r+ B2 K# T% _+ r u) r% `I left off on how he messed up his Google Adwords account! Z- V; N1 M d/ W8 ]
and how I was trying to fix it.% z4 E& M" B) \% ^$ ~. ~; F, |
" J( Y, F* L% I$ i3 @9 N' JHere is what happened when I dropped the bid on that $1.25+ X# v& @ B# Y( ~( {2 Z6 P
lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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Woo hoo!
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2 @' E! E9 R0 Y1 E8 y: V" g9 ^5 xNow Waseem can actually make money on this offer. Google
. ?' `: z/ H m3 S. e# {, G0 Drewarded this campaign because we had developed a good CTR
0 s, p) j, ?; G% @6 S/ ], Xon the ads.$ F1 X. s7 D- O( w8 c: P2 C. A
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From this experience, I reminded him to develop his ad9 y, g, `. B/ P8 A
writing skills to keep a good CTR ratio for all his ads on |: y& @3 r% h3 Q
Google.' p+ W7 ~5 E' j9 x/ l9 I
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He is not a big Google fan because of all their
& a# J/ S6 S3 b. ^rules and restrictions, but he really likes MSN and spent a& d, W1 l$ o+ [8 j
lot of time on this PPC search engine setting up campaigns.9 I7 P) b0 I! m6 E, u( q& v7 X! r; s
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He only ever did learn Google Adwords and MSN Adcenter. He
# D2 |- u8 u1 C$ z6 ^* l0 J6 N# Ncould have built a lot more traffic if he had experimented
9 g3 V( C3 n& \( {8 g( x/ _with the list of other *profitable* pay per click search; s3 C( G; }8 a- o* x. w. X
engines I had given him.4 m8 p* V. [ E: f/ d- x4 R. R; Z
6 E; w- N) U8 D$ fHe started making some good money, but things could have1 }1 ?. Y; |0 P2 R- _% g" @
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
) ?2 h1 M: y; P* @; w" Kthan $2,000 in an entire summer as a test subject. As soon
8 a& G" y- ]" g' K, j7 Mas Waseem started making $100 in affiliate commissions a
5 B, `& T6 f! B- D+ @3 Q+ R! |day, he got lazy and stopped doing much.
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" E5 D+ Z' R0 X2 D. H2. World Cup: Waseem is a soccer fanatic and was *easily*
8 I, J8 F8 X# @) ~+ ~- @+ ?4 Adistracted by the World Cup. So distracted that he told me
: s M8 j0 S3 P9 d! Qit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
6 G( X+ B( W4 @, F& q+ A" g7 land had assignments and tests to complete. Okay, I will let
, Y& Q% B W: ~7 T+ T( Othis one go.* G% X) ^0 v" c6 I$ A
; H$ Q' t$ _- n6 n) KOver the three and a half months he spent at my home, he only# g* H: p! x. L
got around to driving traffic to 4-5 offers. I had hoped. _2 B8 V4 C) i. o
that he would have built enough traffic to pull off a
4 v! S4 g" H/ H: t$10,000/month.
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7 `' G1 T4 i5 q# l1 x8 @Here are the result of Waseem』s stats since mid-May by7 ~0 ~" N) u/ a0 d' d, \
month:" a9 r% w2 q. y, g
4 I% z. L' n- E7 W1 h/ _* R4 {8 _** May **
B Z& ~0 `! _6 V( j; gRevenue: $830.05
8 Y& |7 n) q! a$ S. KCost: $616.38
9 R$ C# x* M9 x; k* U+ LProfit: $213.67
% z- U9 q% a, Y* uNet Margin: 25.7%
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6 o$ g/ I$ R. _$ y* p2 U** June **/ l1 l! {. z( @4 x; O' M% j( S
Revenue: $2,526.95
& q# F% |1 y) q1 J% G9 ICost: $2,390.28
' ?1 j1 K: l& i+ P9 Z5 cProfit: $136.67: S6 T7 h# |! o
Net Margin: 5.4%: h7 ^/ o9 v" V4 i0 l% V$ L/ o
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** July **7 M0 J: Q# @9 J2 V( m
Revenue: $2,787.40
) f& `3 \# h. g9 v% l+ g$ C" M, kCost: $1,749.538 D1 c+ f- s+ N: i1 I
Profit: $1,037.878 e$ _; l# Q7 g) j( s7 s
Net Margin: 37.2%7 \; z5 h( l- r7 x
) L& W9 @6 I, J** August **
5 J l5 m( P$ w$ }- ]Revenue: $2,983.30; h3 `; `1 a) g& F0 s# N! F( u( }
Cost: $1,945.83. c. q$ }9 ]% g# e3 m/ Q
Profit: $1,037.47# W4 p+ b. D' A5 n4 h' {
Net Margin: 34.8%
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** September **# n, d6 R0 A1 f$ v+ X
Revenue: $3,841.30
5 y+ o0 r, J, ]Cost: $2,662.14
7 G/ S6 N) X& x4 @9 {Profit: $1,179.16* F) C }$ b0 v$ o0 {7 E
Net Margin: 30.7%
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1 K& f5 H* i: |2 M \2 d9 X+ f, t7 Y** October **
, ?# ^& [) R) |0 C7 x$ L. x+ tRevenue: $3,752.30% B1 J7 e5 }" {: {0 V' C
Cost: $2,701.78# D0 Z1 i/ |+ r! y' S& ?5 K3 X# Y
Profit: $1,050.52" [% a; _& y$ p4 [3 Z
Net Margin: 28.0%
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: u8 B' F$ @3 e* c** November (forecasted) **# w" D8 V4 I) ?1 A- M6 O6 i
Revenue: $3,280.00* l" l3 j# D& N5 W$ ?+ y/ ~, _
Cost: $2,403.003 D2 E/ w2 l! U* t3 E8 [7 B
Profit: $877.00
7 M$ V, x9 y) a5 J# f# M/ lNet Margin: 26.7%; x/ i4 h0 s$ ]: Q/ N/ T) m0 m0 ^
( }, ^ w8 W' S* P. VFor some people, they may say that the above profit is not& P. Z$ P5 K! u1 P. h
a lot of money. But for others, that is enough to cover
. q% P! w. c2 }- Ia mortgage and car payment.
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For Waseem, this was a windfall.* T! \& Q( \" L4 q) p4 ], l
4 x5 @. D( M! K! uWaseem got lazy and gave up to soon. It still makes me mad$ w- {9 D- b5 y; F) t8 M& l- _( N
when I think about the potential.
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In fact, it was ironic that when he went back to university6 e. N% Z { c0 C
in September, he virtually did nothing and his affiliate8 ^0 E, V. H$ q0 O- D* r
commissions jumped to almost $4,000 in both September and6 b0 [5 }6 s2 G m2 |9 ?
October.( g5 s2 i" v2 m6 g. s1 e+ K! Y0 Z: v
3 g! z: g9 V$ G hIf he had just spent a few hours optimizing his campaigns
0 o+ _5 L- _& G; G9 Y- S$ zusing the *system* I showed him, he could have easily netted
1 T+ E7 ?' p3 w* n& I. o1 t50% of these gross revenues as profit.. |# |6 @# w5 W1 y7 q R
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He still isn』t doing anything with his campaigns, but is
- u q) A# Y$ d. y& L& p) }still netting an average of $1,000 in profit a month on) h! ~1 j1 d/ q; U) x# T
complete auto-pilot.; D# s" ~# _2 Z% |# Z) ]2 K
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I actually just recently saw him after he came up to help me# h& H1 c; V9 h3 S2 {& h
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
0 V; h+ x8 L5 h4 d7 e6 sseminar, when I spilled the beans on *everything* I do to
" z! N8 w$ Q" z( M' Fselect group of 25 participants.
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I only taught him about 30% of what I knew.
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! M- W- T' y; N) t4 r" j* N, s* NHe came up to me and kept repeating 「Man, I gotta finish
& ^1 I2 B& L) Y7 F. ^school and start ramping my campaigns up.」, H" D8 b$ x6 x( E& S6 e% X
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Don』t worry bud, only one more semester left.; k$ _" Q/ @2 v# u# Z8 b/ T( B
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Hope this story motivates you that if a broke college
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can make money using the PPC to CPA money model, so can you." J9 @. y6 ]1 J
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
