找到後續文章了
5 H! ^6 D o5 c* g6 t/ t" t$ s; [: |$ |# V9 a. N
Can I Teach This PPC-CPA Stuff? Part 2
: C/ e8 c v+ t& c5 F% r
$ D( |6 {2 B+ `* S$ YOkay, here is the continuation of the story on how I got my
4 q+ @$ b% r2 q `7 Ubrother-in-law involved with driving traffic from pay per, Y* d& g5 i8 X& A! H
click search engines to CPA lead offers.
/ q! D4 g- S# X% @" t/ w# m8 `) c8 G& x
I left off on how he messed up his Google Adwords account
. l$ r3 M1 V' {+ w& M2 F D& sand how I was trying to fix it.
% W* b) T7 T9 f0 x4 M- E" e
\5 J- v( }: P8 gHere is what happened when I dropped the bid on that $1.258 n- L) N% x3 q$ w3 {0 ~+ N* x
lead campaign from $1.00 down to about $0.25.
( }& Z0 R8 Z0 R, {0 p
0 k$ O6 e7 C( e8 C! A" E( P% LReady?, E) f' x$ c3 F- U9 P' z9 l. T
( W# ?, z3 y9 v& _Google accepted the new bid.
# p2 V, f# E; j' Z, [! o: c$ Q$ i0 @5 H9 a# j+ L7 F
Woo hoo!, T3 s! F% v b
2 D7 e. |* D7 ?5 Y$ r9 ^" b% LNow Waseem can actually make money on this offer. Google9 T$ e5 k; ?6 Y7 |$ J2 L, l# L
rewarded this campaign because we had developed a good CTR
9 P- J5 K4 g7 K" yon the ads.
3 P1 m/ C6 a4 s, E0 I' v) u
2 Q' G3 m6 ^/ m+ wFrom this experience, I reminded him to develop his ad1 z, N; U2 F# T- U
writing skills to keep a good CTR ratio for all his ads on1 T, A: s$ U& \& L9 a/ ?5 a1 p0 t
Google.
) e' u" F, f: c3 A& x1 U/ u5 h* s; V. N5 Q/ n2 }! o1 o$ Y! t
He is not a big Google fan because of all their
# O: @- N; }6 V2 s/ Mrules and restrictions, but he really likes MSN and spent a0 Q3 J0 L. ]/ ^2 K" I# |
lot of time on this PPC search engine setting up campaigns.
4 \# o1 k. f- W: M# \1 T9 k8 G5 p6 D% b$ `7 C+ i* {
He only ever did learn Google Adwords and MSN Adcenter. He
) @) u4 r3 y1 h6 o& @could have built a lot more traffic if he had experimented
% i: J8 C9 o+ Y% Y: owith the list of other *profitable* pay per click search
4 J& y( d _: l1 Nengines I had given him. v" e$ S2 R+ m- h3 a
; R6 Z* P1 E' M# }He started making some good money, but things could have5 P; V. @) @+ R/ K, Q" z
been better if not for the following: t" v5 H, e7 Y4 k7 N
0 ~ @2 B6 u2 y" o; S
1. Never use a broke college student who hasn』t made more$ w# A# v0 T, }# {( u+ ]
than $2,000 in an entire summer as a test subject. As soon
' t8 \& \" h* F. }6 p- Q" qas Waseem started making $100 in affiliate commissions a
' D2 C# I Y! X, L8 pday, he got lazy and stopped doing much.1 h3 z( S5 H" _, Y, G5 h6 j; j
2 C6 b3 ^+ {6 c* B$ [& b; W! i
2. World Cup: Waseem is a soccer fanatic and was *easily*
) k7 O4 l9 d& e4 H2 ?distracted by the World Cup. So distracted that he told me! F/ W4 n) [ W/ Y" j! y& K0 {
it was a *need* for him to watch almost all the matches.
8 ?, z4 x+ e! R: F' E" Z; [: y
* ?) g+ U j5 i* c. q3. He enrolled himself in a full-time course over the summer
7 m6 ] q/ i1 A6 T- Eand had assignments and tests to complete. Okay, I will let
4 g- n. V& M' Athis one go.5 U8 b* L/ O6 ^4 Y6 `; I+ m
) Y. Z1 S# q3 n9 f+ W
Over the three and a half months he spent at my home, he only
9 H9 U [6 M O. Z% r- F2 S* Pgot around to driving traffic to 4-5 offers. I had hoped
2 n* b+ k6 X3 ?! z8 ]1 othat he would have built enough traffic to pull off a0 F% w1 M& ]; R4 q4 T; K- s ?* @
$10,000/month.1 X! n' [( [2 B- q3 x$ P
" h7 A! ]5 r% Y4 q% t2 UHere are the result of Waseem』s stats since mid-May by' V' a6 x" n. T$ h+ ?
month:: n: C) o/ H) ?; m# ]( @
/ r# D) S7 M+ I+ G% E" b5 F9 q9 |4 s** May ** j2 m: F: T. {$ Q
Revenue: $830.05
8 |9 |! Q# v5 i9 aCost: $616.38, j" w7 \" F5 w) P7 }7 C! ^
Profit: $213.67
: D+ g0 ~! Y3 d+ N. P6 r9 i" ZNet Margin: 25.7%
! ^7 W5 i' S8 V9 z1 j* c& X& t3 \1 |
** June **
! [6 k( s2 E$ mRevenue: $2,526.95
3 J: L$ O( p% U, W8 NCost: $2,390.28
- m: V# k( R& U0 V6 |. B7 mProfit: $136.67) Y, N# O# p$ o" Y% n( K' n: [
Net Margin: 5.4%
* I, d6 J) R9 H1 ^
2 L f; H( Y# A2 a% z! O** July **
f/ w4 R9 X. n/ W4 Z9 FRevenue: $2,787.40
7 E5 J! ?$ l' F1 F G3 ]0 fCost: $1,749.53
$ o$ ^6 Z3 {$ m$ H0 zProfit: $1,037.87/ J( s3 ?1 m9 _2 r) b) l9 a2 p
Net Margin: 37.2%' g6 t( a: ]3 e7 ^# g/ i$ B, `
$ w' r" K9 h/ b1 O' f! l$ c** August **
% E H6 d( T y3 C& P/ jRevenue: $2,983.302 Q3 D/ B9 y/ x0 L8 H. m
Cost: $1,945.83
' X3 r$ g4 X0 Q1 B! m( A5 eProfit: $1,037.47% }9 Y w$ e* n: |9 \
Net Margin: 34.8%
3 Q, i2 ]9 }) ^7 V+ N& E i% g0 ^, Y% k6 O& K
** September **
5 Q' `+ |1 Q5 p3 q: i* kRevenue: $3,841.30
; |$ Z. h. W8 }4 t" c! o( F* o! }Cost: $2,662.143 `/ p0 G% g/ v Z$ W" q. x; J4 R# F, B
Profit: $1,179.16% U- R( d0 X9 J! ~( |' P
Net Margin: 30.7%- h( R/ f1 a6 e7 I
# c5 S1 _1 Y% i* ]9 E8 E' {** October **
& y5 P& v; C% n9 |) \: \, h* sRevenue: $3,752.308 P( {# C% K& X# G, T/ Z
Cost: $2,701.78$ `; o* z& I v1 O
Profit: $1,050.52
( i$ X/ e8 d& e) }' y, gNet Margin: 28.0%# ^7 b( |0 P# R: V8 h8 ~
5 _/ d" {. D! ]+ r
** November (forecasted) **
: `% i# z1 T$ @; tRevenue: $3,280.00& f4 a1 u( m: c" M; I- @
Cost: $2,403.00) k8 a; R( D4 `- {& |% X0 S
Profit: $877.00
a. [3 q Y: {7 yNet Margin: 26.7%
( F# u2 v/ q( H) n: n/ P) P( l t7 M' g* n: g" j% y
For some people, they may say that the above profit is not
( C& X J# _. h2 N& da lot of money. But for others, that is enough to cover
" U& ]- y, j6 v# ra mortgage and car payment. U' ~* n: Z* K4 M) E
: D2 T- ~# j6 K6 O5 ~$ S: mFor Waseem, this was a windfall.: r! @- y5 r: V% X& Q3 A( @! y
" S6 B# w8 `3 B3 t A
Waseem got lazy and gave up to soon. It still makes me mad6 \6 U; F5 v4 c( `3 v
when I think about the potential.
n, Z- O1 A$ G9 @. O" H1 r
+ ^6 N5 T+ u2 F/ I0 t1 `In fact, it was ironic that when he went back to university
, c% }# u& m0 |in September, he virtually did nothing and his affiliate! B4 g' a) H2 x( S( W3 q3 R
commissions jumped to almost $4,000 in both September and
5 S' I d: t4 Y, z6 {7 y TOctober.- ^* w# ]* k) O8 l+ l( c
. ~3 {6 ~8 S6 S( h
If he had just spent a few hours optimizing his campaigns- |8 b/ D6 G0 W3 N4 z6 G3 X
using the *system* I showed him, he could have easily netted
% E) p" z( W4 ?8 }* U1 t8 ]50% of these gross revenues as profit.( A e6 B) W) W5 x3 r$ R1 R# ]
+ q' b3 b0 ^* j* {6 VHe still isn』t doing anything with his campaigns, but is
+ ?% _, V0 X+ E# \" S g" Hstill netting an average of $1,000 in profit a month on$ p' C' n1 k3 E* M! e/ C; Q+ I/ s/ `- W
complete auto-pilot. H; Z6 S- H6 {9 z( I* c' f
9 [6 G& E' H/ v# |! |: p
I actually just recently saw him after he came up to help me6 U( E5 c# {4 x6 K# |( B
set up my recent two day seminar in Toronto.
# k: p/ r) c2 Y3 V! q
2 [& m( _# U o) VYou should have seen the look on his face *after* my two day
9 |' c/ _$ r- H& {+ }+ i- G7 ?, H8 K xseminar, when I spilled the beans on *everything* I do to) M$ M$ m" l3 I9 `! G" I9 h
select group of 25 participants.1 o% v' ?. q, z* I8 h
9 {& {' O0 T& c. q; j/ o
I only taught him about 30% of what I knew. r! O9 c# B1 P5 j$ D7 K% n
$ q$ W" N$ Y# Y- N
He came up to me and kept repeating 「Man, I gotta finish5 Q2 A* A; | C& S- K
school and start ramping my campaigns up.」' S7 \! M' F. V }
8 g5 h' O) w! L) c' \" \Don』t worry bud, only one more semester left.
* M: J$ V6 _$ y3 k8 {( K3 {# \+ C! m4 R
Hope this story motivates you that if a broke college+ ^0 Y4 U/ ?# s& `2 c
student who didn』t have *any* Internet marketing experience; D* Q+ j Y, g" R5 E
can make money using the PPC to CPA money model, so can you.
& ?. N' {0 k L0 Q3 f
8 A/ z9 L7 a tStart building those CPA campaigns!
& s. \1 W" W$ D# M) i
( f4 {1 d6 z' B! Q6 \& gGauher |
發表於 2008-2-25 03:10:58
