找到後續文章了
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' Q9 v! j# ?2 L, g, n8 c3 }1 YCan I Teach This PPC-CPA Stuff? Part 2
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/ |' p3 S+ n' d1 bOkay, here is the continuation of the story on how I got my
( S" u9 Q1 C6 ]) Ebrother-in-law involved with driving traffic from pay per$ J' E7 m% d/ _6 f' F
click search engines to CPA lead offers./ d( Y' j* }/ G/ Y/ {
3 G5 e; m2 M) g# l4 Y8 @" EI left off on how he messed up his Google Adwords account
; z, h1 c" v" V" `8 Qand how I was trying to fix it.0 a) S2 N6 c: ?/ u
O g' U* }! |$ v( \& hHere is what happened when I dropped the bid on that $1.25
# X) D; H! ~, t/ g8 R2 h7 Hlead campaign from $1.00 down to about $0.25.
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+ {" o7 U7 X- P* XReady?
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$ g* O) o1 W( tGoogle accepted the new bid.1 Z# j6 c A8 x: p0 d6 c& j+ A
" W2 C1 m7 }# @, @( C8 ~& j! \Woo hoo!
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* Q" M& Z+ b: m# q3 f5 KNow Waseem can actually make money on this offer. Google
# \$ `( V: o( q1 s1 b2 i( ^* L8 urewarded this campaign because we had developed a good CTR$ ]; o& a4 m, o$ i
on the ads.% V! F( Z$ m% t1 F6 p4 j% ]; z
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From this experience, I reminded him to develop his ad3 ^) |/ o; g. T
writing skills to keep a good CTR ratio for all his ads on- q) Q/ |/ ?4 @* b# ~ e* ?
Google." u+ C* B' C7 ^+ q1 a! R
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He is not a big Google fan because of all their
% g" D$ Y3 `! F7 L$ E7 Frules and restrictions, but he really likes MSN and spent a9 \* h, _7 I$ c; J) x
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He& d- V; h- {0 t+ M6 q! r
could have built a lot more traffic if he had experimented
* k# H/ W" i) d* u. [with the list of other *profitable* pay per click search
4 b! ^" n. }- Q# W! ^' xengines I had given him.: \3 ~; p8 Y$ f1 h6 B1 O
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He started making some good money, but things could have) M* h8 f( R% ~9 Y) R
been better if not for the following:
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1. Never use a broke college student who hasn』t made more o7 U% n" s6 M5 V' P0 C# L
than $2,000 in an entire summer as a test subject. As soon
, K" H" Q8 O0 ?4 { V3 m# jas Waseem started making $100 in affiliate commissions a
3 z9 q7 z. x. G" l ^6 Zday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
' I1 z9 M4 G+ k/ o5 w, udistracted by the World Cup. So distracted that he told me: B# h. p3 a ]4 U
it was a *need* for him to watch almost all the matches.
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% c9 |! t5 k, q# c& K3. He enrolled himself in a full-time course over the summer
; q: K( A/ [ Q% ~. n2 ]2 \- Aand had assignments and tests to complete. Okay, I will let
& L$ ^1 S+ B2 f# n: @7 ^this one go./ _2 w* m; X' a
5 @6 q9 d% ]+ y" tOver the three and a half months he spent at my home, he only
8 | H% h- A, a( Fgot around to driving traffic to 4-5 offers. I had hoped
4 `9 Q4 \- d; E2 G4 \that he would have built enough traffic to pull off a# `" l; F& o6 M
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by5 K% ]0 t0 C% _ U2 j
month:
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1 p4 Z5 p) g9 w' ~0 \! F** May **& P4 K# }1 U" q% ~; e5 b# A( z% C2 _9 `
Revenue: $830.051 H8 I/ P, Y' j. v$ Z0 x
Cost: $616.38# A. F P6 w* x9 y9 [
Profit: $213.67
# Y% J5 c+ h) |: QNet Margin: 25.7%
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5 g0 Y" }$ T" c* E** June **
! w8 B% e$ M7 L. W$ i- |Revenue: $2,526.95
7 l$ H; B5 ~4 b& K" C% P! C7 [Cost: $2,390.28 Q# `8 |9 A8 d+ G8 ?
Profit: $136.67. |4 `0 e! A# w, O6 U
Net Margin: 5.4%- k; N7 n! b, s# b
# P% I7 I& o' {, E/ P/ X5 y** July **
) G/ W) ?+ N+ W V. z: LRevenue: $2,787.40
+ |+ `1 _: }' S, f9 N( S9 tCost: $1,749.53
. z7 H: W& K8 F7 AProfit: $1,037.87
! A* }# \7 i% R: s# f% P: INet Margin: 37.2%$ i$ p; X0 n4 E
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** August **6 P, Z: t9 O: s0 z1 a$ j
Revenue: $2,983.30( ~7 \- \& @: P3 S
Cost: $1,945.838 |9 R, Q0 ~ p& w( A
Profit: $1,037.478 c1 I: \& Y" K8 C2 P
Net Margin: 34.8%. w1 Z4 x! a* I4 u+ m' r) X
. T! Q: S5 t' E** September **- d+ |2 E4 H$ I, J
Revenue: $3,841.30' U: D/ b) j3 C- Q* w
Cost: $2,662.145 u. `2 I# Q! k( N( d1 A/ A1 D
Profit: $1,179.16
1 V& n2 D" e7 T$ [1 m( Z- J8 ^Net Margin: 30.7%/ `" e% L* h e8 G5 F
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** October **8 x& u. Y( t6 G7 [
Revenue: $3,752.30
7 V, W9 T* h. M; eCost: $2,701.78
$ @; j$ }9 q2 E" M, k2 _Profit: $1,050.52* ~# F4 v7 N/ T# I! ~
Net Margin: 28.0%/ h1 u% ^% k9 G6 \1 F/ f6 M
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** November (forecasted) **
& H; ]0 I3 a9 @& S' o6 t3 ARevenue: $3,280.00! E( L4 D3 u6 ~2 q0 u+ H6 I
Cost: $2,403.00
% L9 _: c, q# q! |1 B& q G5 DProfit: $877.00
9 u- `2 o1 d+ [% k N" KNet Margin: 26.7%
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5 q7 u* L! F" ~2 d2 F' X+ T6 Y& ~For some people, they may say that the above profit is not' T* w5 X7 p) F" j' n
a lot of money. But for others, that is enough to cover- S ^3 h2 v6 D6 m" V: E2 x
a mortgage and car payment.
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5 u0 i) o- w' o; I( v$ OFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
: C: p' d0 y4 Q% Dwhen I think about the potential.! `0 e1 ~9 c3 K! E! ~" ~! ?9 i
. i' t& s m0 C! AIn fact, it was ironic that when he went back to university
4 g4 ^3 U' p; x+ \$ uin September, he virtually did nothing and his affiliate
6 S' D, U0 u% i0 c, }/ _7 Xcommissions jumped to almost $4,000 in both September and
$ [8 o( p+ u+ X7 M( IOctober.+ m+ J6 h/ j. a: e
: E# E/ S6 ]- `If he had just spent a few hours optimizing his campaigns3 Q5 s" S A8 X& c! d
using the *system* I showed him, he could have easily netted
8 @+ h7 L1 T4 d% D) ?50% of these gross revenues as profit.# ?2 J& I0 v; e
. V. r+ D5 z2 oHe still isn』t doing anything with his campaigns, but is
8 B8 h- i4 D7 E+ l* istill netting an average of $1,000 in profit a month on' B. z& Z- E: W& O, T+ _" ]
complete auto-pilot.3 N: J, T. i* F/ p7 J
3 X- H; x9 [, T, N, L7 s( LI actually just recently saw him after he came up to help me/ E; K6 n* n0 ]4 C
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day |2 M; P: p* y% j$ K
seminar, when I spilled the beans on *everything* I do to6 \1 o$ d( i/ o+ ?4 h
select group of 25 participants.; @( n: O& g( u" ^% F
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I only taught him about 30% of what I knew.+ Y' s, r6 h5 d4 a% D/ H/ v
, J$ o, {* e" b1 Y9 HHe came up to me and kept repeating 「Man, I gotta finish
; z% y5 r6 Y! ^% `6 z% N6 p0 pschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.. Q4 b" Q; s( H% q2 K7 e6 e5 y
4 h B7 ?1 b' n9 w" {2 yHope this story motivates you that if a broke college$ a- P+ S$ o2 q" {
student who didn』t have *any* Internet marketing experience, t/ s, h/ X/ E5 Z3 h2 J# J4 v
can make money using the PPC to CPA money model, so can you.; D+ k. H/ N, c
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Start building those CPA campaigns!
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% [3 U# x6 ^' {5 ]- lGauher |
發表於 2008-2-25 03:10:58
