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z0 ?# W/ b) h( aCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my* ]/ o: U, p }. E+ j
brother-in-law involved with driving traffic from pay per
& ^4 ~/ ?: m5 Y' r4 W+ ]' X! j( `+ Sclick search engines to CPA lead offers.+ L) @( f( Q( V2 _. K& G, v& f
. J* s& A" b" v/ V5 HI left off on how he messed up his Google Adwords account
" ^ p* L7 Q3 U4 O9 r- Vand how I was trying to fix it.! p0 `) E+ f$ O1 I: Q4 c
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Here is what happened when I dropped the bid on that $1.25
& C* P/ ]' v! y" G7 p" Y2 d+ Llead campaign from $1.00 down to about $0.25.! Y) [6 G- y$ x, \( o! w5 F( n
@" l, _6 Z2 o& aReady?
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Google accepted the new bid.
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( N! a' D: Y4 X/ r! g( vWoo hoo!) f6 ?0 A; _6 i ~
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Now Waseem can actually make money on this offer. Google
U3 E5 p0 h6 P4 V9 [4 w W. yrewarded this campaign because we had developed a good CTR# o* S( A$ U0 M* q$ s
on the ads.
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From this experience, I reminded him to develop his ad5 M0 M, J. V9 C, }) C" e
writing skills to keep a good CTR ratio for all his ads on
: v+ Z8 R+ t8 m3 ~Google. j1 D" H0 u* \: T
5 `4 f+ @6 s, z4 iHe is not a big Google fan because of all their; q9 q' U0 A8 P& ]3 \. @" r
rules and restrictions, but he really likes MSN and spent a
+ {& A0 e# T1 M8 g' Slot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He$ M1 O6 l- N% G2 k' W/ n: `# q4 H, k) w
could have built a lot more traffic if he had experimented& k$ L9 k& [# w* P8 ?
with the list of other *profitable* pay per click search; u* j. t2 G) W, }, y# N1 x
engines I had given him., P+ r. P7 E/ |
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He started making some good money, but things could have# t, {8 U$ z2 _) b
been better if not for the following:6 T! \$ q9 |" R7 O
4 ]2 z" d8 G6 s. h: y; v1. Never use a broke college student who hasn』t made more/ |; A6 j2 S- x3 G* b
than $2,000 in an entire summer as a test subject. As soon
- Y+ c5 x B( v: O) p- Jas Waseem started making $100 in affiliate commissions a- ^2 O2 @" Q& B& M* }/ i- }
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*# Z. `: D/ M2 {/ I$ O
distracted by the World Cup. So distracted that he told me. f, M7 ` f8 x3 w
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
7 `/ q+ {4 f8 [7 dand had assignments and tests to complete. Okay, I will let, t7 ~6 t0 |( E$ r
this one go.$ ?, Y; m3 H; I$ E
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Over the three and a half months he spent at my home, he only
& k1 d6 N, F+ a) ~got around to driving traffic to 4-5 offers. I had hoped' l U7 X1 g* o+ ~$ n: S
that he would have built enough traffic to pull off a
5 j- Y4 _. R7 N5 ?& B$10,000/month.
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, P- n1 ?: ?$ I* d) }Here are the result of Waseem』s stats since mid-May by7 d* i6 P4 J. @' n5 P& r8 Z
month:/ j; u. D: f$ a o- P0 O
* }) W2 @2 W; m2 H; w2 H** May **% {. ~' g6 A% E' x4 e$ B
Revenue: $830.05
7 y7 s9 O7 A6 T+ aCost: $616.385 u* |" G5 ^% F* j* l+ U
Profit: $213.67. s# t# @% n& H0 n; N5 s% h D0 t$ N
Net Margin: 25.7%* l* Z6 r' U& r$ {+ \" F7 q, }
% }" I" l* \ o9 y% H- L: f4 \2 ^" ]** June **
5 ?- ?& Z( T' j, wRevenue: $2,526.956 m2 ?8 m7 p9 l7 j5 O5 ], u# S
Cost: $2,390.28+ r) _0 ?- q: _8 H. m% r% w
Profit: $136.679 `) z9 E2 K+ R( d; g
Net Margin: 5.4%) p- ^+ ^) b+ f: N W, @
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** July **
" j* N: ^4 P5 e: URevenue: $2,787.40
# g; f& H. s/ fCost: $1,749.53
Z0 L( C& K3 _2 N3 G0 mProfit: $1,037.87
) T5 T# u! W; v5 j" R$ @9 y+ eNet Margin: 37.2%
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** August **
1 b: _; x( L/ m! U3 rRevenue: $2,983.30
0 d7 ^2 T: z8 j- u& TCost: $1,945.83# b j/ q6 Y4 M# y, q+ t9 z) @
Profit: $1,037.47
; {$ Z6 p/ Z& H; S! D- }% fNet Margin: 34.8%
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: D' C0 U; A, H5 y** September **
$ I; ~5 x4 p; \; ~Revenue: $3,841.30, o6 f# |9 {0 k' \1 U' R
Cost: $2,662.14
" Q5 d# j/ X; i7 n9 v4 y% yProfit: $1,179.16: p" j* D+ g( F' E
Net Margin: 30.7%, M% b" y/ D& O- }% C- Y2 r
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** October **
% H6 {' N, V7 y7 B) ARevenue: $3,752.30
! K0 U+ p |- p: f8 m8 XCost: $2,701.788 Y% W( |) j. \9 M2 F( R- l9 V. j
Profit: $1,050.52& \; w" Z: c2 U3 f6 h+ @ W
Net Margin: 28.0%' O7 u5 b3 B0 e
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** November (forecasted) **. z- I9 ]- M! b: }/ Q# e
Revenue: $3,280.00
]/ L9 j; O7 Z0 U* N( {Cost: $2,403.00+ C/ m$ L8 [ z
Profit: $877.00
, Z3 E1 T8 ?7 U1 k K& t ^: ENet Margin: 26.7%# C9 [* P1 |- }' r. Z g
% Z/ J1 e% R9 Q8 e' K8 _% ~3 sFor some people, they may say that the above profit is not& Q0 W! q: H$ }. o$ l5 R
a lot of money. But for others, that is enough to cover7 N! ~4 c7 v4 ^, L8 ?* x6 Q$ v+ W
a mortgage and car payment.
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For Waseem, this was a windfall.; O! n$ j6 m ]1 g) P2 n& I" s
( X, ]! C3 `" b4 }0 D, l- k: t! eWaseem got lazy and gave up to soon. It still makes me mad# h: o2 v r i, [# l8 j8 `: i
when I think about the potential.! o; Y7 q" U4 u: D" Z3 Y
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In fact, it was ironic that when he went back to university
: H ?$ f4 \% m7 _5 |! p9 W8 X8 fin September, he virtually did nothing and his affiliate) K2 ?# x/ M$ p6 B
commissions jumped to almost $4,000 in both September and5 i7 w* A3 v3 u5 S' K& f
October.1 z% u9 P& C$ W) ?- w, g
[5 Z, i: _4 ], |If he had just spent a few hours optimizing his campaigns! Q0 L$ H! c* k
using the *system* I showed him, he could have easily netted
' A _7 i( K6 Z% D! R50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is* o4 e# b: W, ^( h/ @
still netting an average of $1,000 in profit a month on
& \: `8 m% B3 q9 Icomplete auto-pilot.9 _7 A5 X, w4 v6 S: M6 g
# s! f8 `+ |. h, XI actually just recently saw him after he came up to help me
; O! ]7 d! E! ~+ s7 S- V* ^( eset up my recent two day seminar in Toronto.. ?8 _0 D( ]3 j7 {
. J: P3 F w; IYou should have seen the look on his face *after* my two day
1 t% f- j/ A& t5 M* I" Xseminar, when I spilled the beans on *everything* I do to6 w/ j7 R2 M, M# w, o
select group of 25 participants.6 Z; R1 e. Z4 B2 ^, K
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I only taught him about 30% of what I knew. g& H( |# f5 s3 s$ R8 t6 H
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He came up to me and kept repeating 「Man, I gotta finish Y2 h f) w8 [' H& A9 i4 K+ a. Y
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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2 X0 ?2 [' ^+ G s, yHope this story motivates you that if a broke college# q- K$ T: z4 ~
student who didn』t have *any* Internet marketing experience8 ~; c% m- n* [, b
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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2 S( E: n' Y6 b# qGauher |
發表於 2008-2-25 03:10:58
