找到後續文章了
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, }) |7 j. v' {& L1 f5 W9 ^$ p4 WCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
0 V6 d: P' P, ^1 X# F3 L! N" L/ p% I9 Y/ Ybrother-in-law involved with driving traffic from pay per$ Q& i. q: f0 H# ?& h
click search engines to CPA lead offers.
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7 } q: E A; QI left off on how he messed up his Google Adwords account# P3 ^6 ?" q0 C" J0 W
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
9 L5 [7 F4 ]/ I7 j' W; f" olead campaign from $1.00 down to about $0.25.
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( G8 M1 w H8 O) F: v# \3 MReady?5 p7 @1 g. Z( u" K( I e: v
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Google accepted the new bid.
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* a& \. t4 ?. [9 \' C9 vWoo hoo!
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* y7 m- y! b# E1 l9 T4 v7 fNow Waseem can actually make money on this offer. Google
- X; D7 x# U- K1 L! q, l$ [rewarded this campaign because we had developed a good CTR( t+ B3 }0 T5 G J2 T t5 H# b
on the ads.7 g7 i! b0 r' H" d% Q: ]" B
, }% e( f" a1 h- _. ], DFrom this experience, I reminded him to develop his ad
6 \5 a8 H0 f( N0 C; ], L" swriting skills to keep a good CTR ratio for all his ads on
9 i+ r \0 g; i) J7 A- OGoogle.
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3 h- b) r! [/ y6 b% CHe is not a big Google fan because of all their
) F( w! `# K& D. }rules and restrictions, but he really likes MSN and spent a5 v6 m% Q5 b7 C( F$ y
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
r' o- f' k. gcould have built a lot more traffic if he had experimented, Q2 K3 Y; h0 f I8 T
with the list of other *profitable* pay per click search2 ?. h2 S5 |4 F6 B( e- n. {
engines I had given him.
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He started making some good money, but things could have' Q$ x( p# u$ a8 d
been better if not for the following:
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1. Never use a broke college student who hasn』t made more6 g" Y+ g4 K9 `: H0 d2 t
than $2,000 in an entire summer as a test subject. As soon: {7 O) N, Y5 Q
as Waseem started making $100 in affiliate commissions a
, F& m" U6 y8 f/ z2 ?# ? Gday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*2 `+ R+ r: O* _7 Z# c
distracted by the World Cup. So distracted that he told me" ^; x6 B2 B$ q0 D3 x; m
it was a *need* for him to watch almost all the matches.
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% K' K$ s, Z w3 X4 T6 X3. He enrolled himself in a full-time course over the summer% U. d2 Z* L9 B Y2 g. D4 ?0 B; [
and had assignments and tests to complete. Okay, I will let
g' m5 U% o. _2 z' b4 kthis one go.
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Over the three and a half months he spent at my home, he only
' O; G6 J! ]$ c3 E: {8 D0 c8 lgot around to driving traffic to 4-5 offers. I had hoped
) j4 d1 V) I; g9 @5 ?3 A* V* m zthat he would have built enough traffic to pull off a
+ e$ L e: E1 j$ Z l3 o: K- ^$10,000/month.* o9 q9 H: M$ R$ C: T
" f& `3 d0 m8 i, T* u# y1 W& SHere are the result of Waseem』s stats since mid-May by
' E6 _: r {* Z+ s# a! }) \month:4 B$ n# {) R) P
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** May **
6 F0 i3 E6 a6 z, ~9 ~Revenue: $830.05
5 N1 k% X2 g; K# QCost: $616.38/ Y2 L8 P3 |5 l1 _
Profit: $213.67
8 r+ B* y J* o5 N% s$ X, d& vNet Margin: 25.7%
9 x U! r5 Q* {5 r- [$ g' v8 R8 Y% [8 K, Q9 Q8 j
** June **
* o2 y& k5 T' h+ b- `" ~3 J9 `Revenue: $2,526.95& { v. r: C1 r
Cost: $2,390.28
# H5 t, `( B' |0 L' E5 C( V1 CProfit: $136.67
0 [& S/ s4 g- h. n4 K( Y0 P SNet Margin: 5.4%
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/ R6 u$ B! c- S: a) Z** July **8 i; ]0 | X- S' o2 `
Revenue: $2,787.40
7 [1 l6 t2 y* ACost: $1,749.53
+ Y$ J7 w0 l+ ^Profit: $1,037.87
, o' O$ ?8 q& z, \% ]5 _Net Margin: 37.2%2 r% G% t7 @/ F& O# k8 k* `% H Q
7 j1 P/ T2 M# E( t. `6 a** August **& S) k& o a! l" e( ]
Revenue: $2,983.30
* x& E, a4 A' d% yCost: $1,945.834 C3 r9 ?6 F4 X4 [* }! M
Profit: $1,037.47) Q' `' X3 z# a% d! W2 I, _
Net Margin: 34.8%8 W& ~; A: y- H7 q) R
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** September **7 c0 ~6 a2 F% R1 |- O' {6 U/ q- u- q
Revenue: $3,841.306 o3 W6 l' S: l+ ~/ f U2 f
Cost: $2,662.14
/ ?- k; H; Y1 y! k% |- |Profit: $1,179.16! v' f& F7 \' T, b% z
Net Margin: 30.7%
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** October **
* n/ J; J j3 n# Y$ T7 W9 {5 \Revenue: $3,752.305 r& G+ p* Q. [1 y) x5 [" t
Cost: $2,701.78
: \4 l' B+ H5 M! R. X K8 @) eProfit: $1,050.528 Q7 P# B, f, U: b2 a! w; v7 V. a
Net Margin: 28.0%# T, Z/ D7 ~: L; W+ G/ L8 v8 B. y2 M5 a
5 V# i" U9 q% n8 _$ n9 n! x** November (forecasted) **$ @$ v% Y+ u D i+ A! K |% Y
Revenue: $3,280.00" Z" B8 ~1 i5 W' K/ ? N
Cost: $2,403.00, S0 S3 u( k/ c9 H
Profit: $877.00
0 e! s) g: m/ \* q( u/ \& CNet Margin: 26.7%
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For some people, they may say that the above profit is not5 ^7 m) ^! X6 O2 q1 P$ w+ _
a lot of money. But for others, that is enough to cover; m, R( f. c9 l/ s6 d6 h& d
a mortgage and car payment.
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For Waseem, this was a windfall.
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' v/ a' U6 {! r' i& [8 n% cWaseem got lazy and gave up to soon. It still makes me mad6 u0 u; u1 P: Q$ K& P( a
when I think about the potential.& F; n. t- m: [
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In fact, it was ironic that when he went back to university
5 `* N/ @* D) q/ F: h: Qin September, he virtually did nothing and his affiliate
7 l" _7 ~9 S+ T L( o vcommissions jumped to almost $4,000 in both September and
% c9 m) t. L- _! z1 |& yOctober. x) R C& s) g
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If he had just spent a few hours optimizing his campaigns% n, i# X# z' k
using the *system* I showed him, he could have easily netted1 T) u: P( L* ~! \0 ]- N
50% of these gross revenues as profit.' k/ `. H& ]5 X: U- K& d' t
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He still isn』t doing anything with his campaigns, but is V0 b( f. T d& K& {! g& J8 n. @
still netting an average of $1,000 in profit a month on1 [5 j) {1 E- U9 C: f q
complete auto-pilot.4 X) X7 v ?- n5 d0 R/ y
9 o! C: ~& ]/ j; ^I actually just recently saw him after he came up to help me4 N0 ` V, Y% l9 e; g2 p
set up my recent two day seminar in Toronto.
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" O& O2 H8 F+ i/ ]7 e7 M1 k ], \You should have seen the look on his face *after* my two day, D& @1 w3 v5 v3 ?% B+ c) W+ U9 j
seminar, when I spilled the beans on *everything* I do to
& v; x6 \: W4 D. V# Aselect group of 25 participants.. a. `& L4 w' \; O
5 j0 Y# x D- i3 ]/ O+ QI only taught him about 30% of what I knew.
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z& |+ p+ H. ?9 j) F. ~He came up to me and kept repeating 「Man, I gotta finish
1 C+ |/ m# v3 R6 u' H4 j0 P3 Dschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
" V" J7 D7 F1 |) e# ~$ O' _7 hstudent who didn』t have *any* Internet marketing experience3 z4 M6 J4 l4 X7 C A4 c1 R
can make money using the PPC to CPA money model, so can you.
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+ g: ]# B8 `; gStart building those CPA campaigns!1 H, ^5 I( s$ ]" Q
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Gauher |
發表於 2008-2-25 03:10:58
