找到後續文章了
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' R+ T1 x8 N t# h2 w( oCan I Teach This PPC-CPA Stuff? Part 2# x: T" J: U9 M7 L- y% i' u& s
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Okay, here is the continuation of the story on how I got my1 x( n, d$ @0 _! ^2 c! U
brother-in-law involved with driving traffic from pay per
' C: W7 x+ ^7 n/ F8 `, L0 k% }click search engines to CPA lead offers.& w. ~' s! H' O& g1 F# F
7 m7 H; m n9 E SI left off on how he messed up his Google Adwords account( S$ ]: Y3 W) [' a% L( l& ]
and how I was trying to fix it.
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' Z( Z: f- _3 v& g( ^- [Here is what happened when I dropped the bid on that $1.25% n3 C5 e+ m1 }0 ]( P
lead campaign from $1.00 down to about $0.25.0 \( F, U" a b. D/ t
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Ready?% ~3 B- N! n! e
8 e! V0 i- b. {( ]# q) YGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google. T2 D7 W' |' Y- e3 F; I9 ~
rewarded this campaign because we had developed a good CTR `0 w* h, {9 R# S+ O S! R
on the ads.
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, l+ H. L2 m" R% @From this experience, I reminded him to develop his ad
; q Z. D# t- T5 [+ ?# T5 Dwriting skills to keep a good CTR ratio for all his ads on: i0 [$ ^5 X0 i9 d
Google.
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He is not a big Google fan because of all their/ K6 G( J5 Z/ Q
rules and restrictions, but he really likes MSN and spent a
) X" R( Q& B" zlot of time on this PPC search engine setting up campaigns.
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M- [/ z6 a6 `) v( fHe only ever did learn Google Adwords and MSN Adcenter. He: R5 U6 X" Q' W* z a
could have built a lot more traffic if he had experimented
& O# v) V7 w/ Cwith the list of other *profitable* pay per click search
2 l( f: q! s2 [5 |6 Eengines I had given him.; u% `9 B# [7 w0 K
3 C. t: C) m/ a v1 IHe started making some good money, but things could have
3 S, f8 H2 P! m+ b, G7 ]* Ibeen better if not for the following:1 I) B3 w7 b" m6 {) B
& \* d7 Q* K6 q1. Never use a broke college student who hasn』t made more
& d' t% R2 D4 f; j" q3 w, i* qthan $2,000 in an entire summer as a test subject. As soon. S) a$ ?: i5 j; B
as Waseem started making $100 in affiliate commissions a
4 }0 j* D: t/ r; Z; Q7 ~: y! Fday, he got lazy and stopped doing much.8 J. H: ^4 X/ \7 _& `% E
, D% W9 r: {2 y( q' O1 E2. World Cup: Waseem is a soccer fanatic and was *easily*2 r& P2 v6 i6 l& {* ?( B
distracted by the World Cup. So distracted that he told me2 g; k8 u$ A5 s9 }* _2 x% E7 d
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer5 t, o- X0 B, t) h% s
and had assignments and tests to complete. Okay, I will let
# A2 z2 b0 H8 k7 X- y" Zthis one go.
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Over the three and a half months he spent at my home, he only, c8 C1 O* S5 Y7 Q+ _7 I' q
got around to driving traffic to 4-5 offers. I had hoped
% B% ]1 S f. Q5 y$ r7 I. h' \- n% Fthat he would have built enough traffic to pull off a
* ^6 z. m/ L' Z/ Y/ r$10,000/month.* y! _) y3 P& M2 v* I& h- |( G9 Y0 }( S
5 h# v# F- P! h* w. |* ZHere are the result of Waseem』s stats since mid-May by2 L7 a6 Q9 Y1 h7 [: ]
month:
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** May **6 m' M/ i7 d% ~- F- |
Revenue: $830.05
/ d- d+ B4 d/ [# k2 BCost: $616.38
) }: J7 |. I- J' Y/ s- u' rProfit: $213.67
- [! ^. W+ K& cNet Margin: 25.7%
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% @* B/ {$ h- K* e8 o3 E4 n# S/ W# J$ ?( n** June **5 F& }5 ~ J0 d, _% Q2 i- W! `" H' L
Revenue: $2,526.954 \) ~1 Y/ s$ b8 Z% T7 R- H
Cost: $2,390.28; ?# p0 D% z4 H- |' h( ?, x
Profit: $136.67
5 f$ ?; I( Y6 A" }- K0 [: w& pNet Margin: 5.4% e# U" H6 z6 ~& E! `4 x& u# ]% G
; y, K m9 ]0 x+ j** July **
8 m+ f' N( P1 v) I% hRevenue: $2,787.40# E0 M# @! D$ S0 G' ^6 x" @) M
Cost: $1,749.53: V" N9 z- M9 |
Profit: $1,037.87
+ o {0 |. w. I! VNet Margin: 37.2%
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** August **" s5 V) N7 v1 D5 K6 S& b* P4 ~
Revenue: $2,983.30: R8 [, {4 T4 C) _. V# T
Cost: $1,945.83
& K2 M( O6 |$ x$ ]) r% _$ \: gProfit: $1,037.472 x; X4 U( `$ D2 ]& t; g
Net Margin: 34.8%2 h' L# g- _( n+ }' |
U) M% M- G/ J& s8 a7 `** September **7 I! l7 t, Y4 E/ E
Revenue: $3,841.30
3 X! I+ M0 G8 j" dCost: $2,662.14
5 J# u3 F' G( Q6 {3 W( Q1 m# jProfit: $1,179.16
8 x E: P& C. M" j/ INet Margin: 30.7%
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** October **1 ^% K s; ?2 J9 Q+ O, X% U
Revenue: $3,752.30
; I0 |7 k; G: P7 u, Y" v0 sCost: $2,701.78' N, p. D9 n( X5 P
Profit: $1,050.52
* {) ~# g$ p$ z1 s! R9 wNet Margin: 28.0%
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+ n* u" U% o7 [' J* X& Q** November (forecasted) **, I" {& d7 q9 Y! z9 K" I
Revenue: $3,280.00
# l$ l7 Y. z2 D: }& R2 HCost: $2,403.00
8 a. Q/ O; }+ h/ M6 A4 [# xProfit: $877.00
7 l# v- }; }0 q, H9 qNet Margin: 26.7% H3 r& w' G! V. a
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For some people, they may say that the above profit is not
7 I6 k7 B9 K; T" ~ g3 b$ Qa lot of money. But for others, that is enough to cover
7 v c, Y8 Q1 i( K' ] Ra mortgage and car payment.' a' I s$ Q5 ^5 U6 T; l* d
! I0 p! `9 }$ h, H! OFor Waseem, this was a windfall.( ~8 J$ u8 j9 v f7 p
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Waseem got lazy and gave up to soon. It still makes me mad. W! D K7 C% }. E+ k% q; t! R. l
when I think about the potential.; K2 r8 N1 T) C8 Y7 c! Q
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In fact, it was ironic that when he went back to university! t" u; R& Q. m+ z
in September, he virtually did nothing and his affiliate0 H; a# M0 z8 @8 Y4 d1 N; {2 y
commissions jumped to almost $4,000 in both September and4 V" n5 c: b6 o, _5 ?' F
October.
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9 U: G1 K* i8 f& J+ |( s, JIf he had just spent a few hours optimizing his campaigns0 `" X v( B {4 H! Y% v/ i5 X- d
using the *system* I showed him, he could have easily netted/ W i/ I! R) j! f0 U# ~
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
% K/ m; ]4 ]+ S' ^1 Istill netting an average of $1,000 in profit a month on8 c% d9 h7 ?/ Y4 P
complete auto-pilot.
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4 H6 ~' _' ], ]* h R- t0 |! II actually just recently saw him after he came up to help me* {, R: U" }" a/ ?
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day- d2 h6 A) |+ Y" f5 Z+ {- Q8 _' D$ v
seminar, when I spilled the beans on *everything* I do to
% s! J! \- Y/ E8 wselect group of 25 participants.0 n' T: f/ j/ v7 W
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I only taught him about 30% of what I knew.& x3 k- m% g- Y# f
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He came up to me and kept repeating 「Man, I gotta finish
4 z4 p/ t* _: u3 }- Lschool and start ramping my campaigns up.」 n5 \; ?8 z+ Z3 w. J7 W
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Don』t worry bud, only one more semester left.6 j& [0 L5 p$ w8 s4 G( [
, x& E$ O n: b; X( a9 BHope this story motivates you that if a broke college
# t1 t: l" O* f4 d1 N" E; ?# Ustudent who didn』t have *any* Internet marketing experience
$ z7 x7 Z- b2 d+ U7 scan make money using the PPC to CPA money model, so can you.4 |; R0 j# k$ ?) \3 f, [
/ C8 q! A+ R/ J3 w+ d# x7 B/ \/ MStart building those CPA campaigns!
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# M+ l! \+ I: l5 t2 AGauher |