找到後續文章了
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4 r% h5 ?) t3 p6 S! RCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my4 o: \4 H8 @* e1 K$ O; j
brother-in-law involved with driving traffic from pay per6 r9 u1 L4 i% {* ?3 w2 \ D5 S
click search engines to CPA lead offers.
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' _& I5 n. K" e# ?! fI left off on how he messed up his Google Adwords account
! O# n( o) I+ p* u; hand how I was trying to fix it. X( f7 \/ Z+ J9 g$ y5 W
7 A/ ]' ?5 T. ~% U" k$ `/ ~Here is what happened when I dropped the bid on that $1.259 F7 r; j) H2 w7 M) M
lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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: [% g' l; G3 VWoo hoo!
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Now Waseem can actually make money on this offer. Google
0 D W$ B8 ]$ x- F Hrewarded this campaign because we had developed a good CTR6 U. H) j$ F8 Y/ {8 |
on the ads.- M" V8 y3 t( s! m* p$ S8 U; k
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From this experience, I reminded him to develop his ad% m% x6 N+ ~: Q+ r! l
writing skills to keep a good CTR ratio for all his ads on8 {, V E" X E3 r8 ^! h; ?2 }( G
Google.% C; J. x) T0 E; W) h# y
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He is not a big Google fan because of all their5 l- ~- x, L F
rules and restrictions, but he really likes MSN and spent a; g2 K% J- Q/ `; ^
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
+ D( e/ y/ W& X6 Y$ E8 @6 N& `could have built a lot more traffic if he had experimented
7 j4 _* X, V1 ]. Lwith the list of other *profitable* pay per click search
. t5 ?2 D6 l. y* L( X0 w! ?1 L; ~engines I had given him.
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* n: G) d! [1 Y+ YHe started making some good money, but things could have
- j: W+ w* d( d+ abeen better if not for the following:
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1. Never use a broke college student who hasn』t made more' Q s1 C/ I' w7 t
than $2,000 in an entire summer as a test subject. As soon$ \- @/ C- r w \! p5 e/ w
as Waseem started making $100 in affiliate commissions a+ n- E6 d/ G+ W3 [ o
day, he got lazy and stopped doing much.
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+ J I1 W& [2 M. i2. World Cup: Waseem is a soccer fanatic and was *easily*
: d6 R9 e; S5 E! Y' R gdistracted by the World Cup. So distracted that he told me+ Z1 ^6 b9 {6 V4 v' @2 t
it was a *need* for him to watch almost all the matches./ m4 t/ K4 Z2 A6 I* o3 ?
' t: w/ ^7 N- g3. He enrolled himself in a full-time course over the summer! e3 ?% G3 K, w6 J. _
and had assignments and tests to complete. Okay, I will let, U% Y5 I' p/ A4 S/ `* S: W
this one go.
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( l5 P6 B: P! {Over the three and a half months he spent at my home, he only" T# q! }$ Z0 @9 A* `7 C
got around to driving traffic to 4-5 offers. I had hoped
& i7 N9 k# u/ c* B4 [that he would have built enough traffic to pull off a
( ~5 q0 R! I% S4 u& w$10,000/month." M6 ~$ y: i0 V/ L( J* v
, Q8 E' v% ]( @0 x( RHere are the result of Waseem』s stats since mid-May by
x9 R! o; Y( B# ^6 m6 cmonth:
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** May **) v4 y$ c X4 C& o( u: k
Revenue: $830.05. Y/ d) c# I; P0 a9 w! O: W
Cost: $616.38
- ?6 d# F! s XProfit: $213.67
8 G( [: B1 D+ L7 q6 ONet Margin: 25.7%
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** June **
$ v, Z3 f2 X. y w" ~" H( [- URevenue: $2,526.954 T5 J! S' @ `! A2 I
Cost: $2,390.28* Q$ l- _) H2 O
Profit: $136.67; [8 i' u3 V, L$ Y- D O# s0 ?; h' B1 W
Net Margin: 5.4%
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** July **, L% r& w: |) @. |6 Z' g. N
Revenue: $2,787.40
' G* x2 g! M+ o7 VCost: $1,749.53
1 L% h& g7 [6 _* y* [Profit: $1,037.87% W9 G1 ~; D# ^) w8 j. q; a
Net Margin: 37.2%
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0 n/ a- z9 i$ O8 a% _1 @** August **9 _6 |; A. Q7 m% j
Revenue: $2,983.30
- T0 d; i4 s8 g6 N T% eCost: $1,945.834 ~9 h$ h- O) v7 i% H& X1 Q2 T
Profit: $1,037.475 M, {; s4 q, a O9 u' t4 I5 e
Net Margin: 34.8%
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k0 S N& p$ h! w( X i** September **# B+ a) C% e- Z. p% ~
Revenue: $3,841.30
+ W/ m2 v% K+ \7 r/ eCost: $2,662.14
+ p7 L4 h3 v# M! ?1 xProfit: $1,179.16
$ t# D+ Y- h6 m9 g1 b dNet Margin: 30.7%
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- V, `" r9 g+ S4 j" P** October **- m( U; Y0 Q9 C$ t% c* E6 O b& b, u
Revenue: $3,752.303 g' U Y4 u# ^# i8 Z
Cost: $2,701.78( F: A& U1 D- ~7 K: t
Profit: $1,050.521 L* t, K8 _0 A9 S; H7 a2 ]; l
Net Margin: 28.0%
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** November (forecasted) **' ~3 j+ M) ^- U% z& d
Revenue: $3,280.00
9 V/ v. {! A/ A: ?5 h D) d& c' rCost: $2,403.00
4 j+ G% U( f, D! _" NProfit: $877.004 P* V5 Y# W# y5 `
Net Margin: 26.7%
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2 O% @& ^. ]+ MFor some people, they may say that the above profit is not
& X$ s* |; b# C0 J7 e( Pa lot of money. But for others, that is enough to cover
0 _# `& G7 m9 t$ }a mortgage and car payment.
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For Waseem, this was a windfall.# k: J' }( i" S, ~8 ~
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Waseem got lazy and gave up to soon. It still makes me mad3 I n7 l% n) ?6 R# G( M9 X6 H
when I think about the potential.5 x! n- ?% E0 \1 y* f, x
+ l$ N# G# @: zIn fact, it was ironic that when he went back to university
" j, I! l* u( ?+ B# D& Iin September, he virtually did nothing and his affiliate
6 ~- I! Z9 m2 Kcommissions jumped to almost $4,000 in both September and
R+ r3 w. C& x Y3 x: KOctober.2 o! {( ~( p5 J/ s+ U
2 Q( a4 X! B, x5 gIf he had just spent a few hours optimizing his campaigns! d/ E/ r" k- [% q1 K
using the *system* I showed him, he could have easily netted
; u/ f, @) s+ u% r+ @, X( E/ V3 }$ d50% of these gross revenues as profit.
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: q6 C% J; s6 a' D8 `He still isn』t doing anything with his campaigns, but is- a& \4 H+ n L0 `
still netting an average of $1,000 in profit a month on
2 q0 [: |5 g1 Z: Rcomplete auto-pilot.
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I actually just recently saw him after he came up to help me# Y' t2 X5 v$ d$ R$ T
set up my recent two day seminar in Toronto.
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2 C( h3 m7 S# \# NYou should have seen the look on his face *after* my two day/ W3 u+ w) U0 O, n9 v- S
seminar, when I spilled the beans on *everything* I do to
' u: [1 F! m z! R, Lselect group of 25 participants.
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9 I6 h2 U- f QI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
( `/ I* V( N4 y' l R4 p( l( ^: X7 `4 Bschool and start ramping my campaigns up.」& S) g0 R6 _6 e% V( w9 `
; ` _. n3 O3 h' q" wDon』t worry bud, only one more semester left.
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/ w" p) P5 q# x0 V; K/ t0 Z8 SHope this story motivates you that if a broke college" M7 l' b( g2 K- c, Q" ^! S) H
student who didn』t have *any* Internet marketing experience9 t" z& {/ o% e) S( G
can make money using the PPC to CPA money model, so can you.$ E/ M; Z% `+ h$ X9 a. A3 a
7 R/ X( I. r; z# U7 eStart building those CPA campaigns!/ @ I" d8 F2 e7 s5 u
6 V% z" p) Q( I5 hGauher |
發表於 2008-2-25 03:10:58
