找到後續文章了
; V c* ~, \9 Q: ]1 y9 h: a8 u0 x! L& V3 H1 I
Can I Teach This PPC-CPA Stuff? Part 28 a3 t G# g) F3 l+ h6 L1 C* }8 c
3 z$ Y7 M' |9 b5 zOkay, here is the continuation of the story on how I got my6 }2 H7 d4 S0 g
brother-in-law involved with driving traffic from pay per
/ N$ Z4 a& U( Dclick search engines to CPA lead offers.
( }9 I1 W7 @$ u. n: r# a: D i& R+ C8 a& J7 k* U, t# a7 W
I left off on how he messed up his Google Adwords account
/ F9 O8 O4 b7 \$ A3 U1 Jand how I was trying to fix it.4 {$ m+ l2 V$ c3 L& |8 b: {; P
5 S% n8 Z0 Z& ?, U, [5 u) }2 e0 E8 YHere is what happened when I dropped the bid on that $1.25- B. G0 ]6 v* {
lead campaign from $1.00 down to about $0.25.8 P/ Y) B0 q* i W8 w
; }+ B- a9 X4 q8 `9 l$ } O$ \ r
Ready? U( G& P; ?4 L, C. I# b0 ^7 [2 i
; Y6 H( z. a0 h) I8 [Google accepted the new bid./ O0 @/ n. i& x' O
! Q! m) ^0 V3 U; _8 rWoo hoo!
4 L% R% ~ G; v y8 i* y7 \+ q; D* D# ?
% n, D7 C% D% i* v0 o* @Now Waseem can actually make money on this offer. Google
& V8 e9 t' B2 z6 Lrewarded this campaign because we had developed a good CTR
6 { }( J8 e* f& yon the ads.
( f( U! L: E. F' O6 `% d$ [
7 H. ?8 r+ ]7 K( O9 ZFrom this experience, I reminded him to develop his ad) i8 Z& \/ u- K# f
writing skills to keep a good CTR ratio for all his ads on* L1 a9 A. y1 q& h
Google.. c6 e' J8 z* i" ]
' [' O/ |/ f( q6 |
He is not a big Google fan because of all their
4 J0 Z6 M& {) [) trules and restrictions, but he really likes MSN and spent a; D* Y/ l- s+ f
lot of time on this PPC search engine setting up campaigns., Y: q3 K# @. ?( a f0 q" |' W
- h6 z& q7 }* D" P& V
He only ever did learn Google Adwords and MSN Adcenter. He
3 D) U( @* o P- S/ J% H) Gcould have built a lot more traffic if he had experimented& K8 s* p9 c& n6 @
with the list of other *profitable* pay per click search( K' ~- f! L- Q
engines I had given him.
& W. B( A7 X" F3 u0 M
3 k/ A0 W) O. W2 g8 M8 v' P- aHe started making some good money, but things could have
, A; Z7 [' X# A9 \3 [+ b+ z" E% Vbeen better if not for the following:/ N6 B7 v0 a) {6 ?% J
0 d P5 l6 h+ b! H) W
1. Never use a broke college student who hasn』t made more
2 l, C- H: w: J! \! Kthan $2,000 in an entire summer as a test subject. As soon
6 R. _+ c" M @/ U5 `as Waseem started making $100 in affiliate commissions a
# E L( j4 q3 Rday, he got lazy and stopped doing much.
* x( B J H* K7 S K3 H8 {) ?
3 o9 Y' b. S- g( y2. World Cup: Waseem is a soccer fanatic and was *easily*7 g; U! V4 u/ N3 N1 i
distracted by the World Cup. So distracted that he told me$ L; N& C5 Q- {: h
it was a *need* for him to watch almost all the matches.
1 @* y: _- z+ I/ {! M/ x8 u" g5 C2 E+ r2 {
3. He enrolled himself in a full-time course over the summer
0 d5 O# G. y+ p! G( e" rand had assignments and tests to complete. Okay, I will let* y% f3 `! O2 T# g) W# j
this one go.
* h" t# H) }+ p" c5 ~ o# h1 A* K9 H( K9 `
Over the three and a half months he spent at my home, he only
# A! I7 A- A4 Ggot around to driving traffic to 4-5 offers. I had hoped
. U4 L) G4 H W5 x! u. X) Gthat he would have built enough traffic to pull off a
" B6 b3 m V" t8 _$10,000/month.
$ x4 j4 T/ j4 \; u
3 Q& T g. C, t$ K8 Q5 oHere are the result of Waseem』s stats since mid-May by
. }% y! r- u/ q. ~month:. }; C( r1 j0 D0 h6 I$ K
( w1 h7 _# U; ~# X8 E5 z
** May **( |( L, T! b: t, @+ K" W2 Y+ O
Revenue: $830.05
+ r/ E9 ~2 d/ @7 c0 P9 wCost: $616.38 q; B0 r9 O: }/ _8 x& X# v, i/ i4 L
Profit: $213.67
4 N' r9 x: ]( ]3 j0 N* qNet Margin: 25.7%
! C) d3 E& [* L* N
2 s; \4 a# G# L/ k7 y6 W. _** June **8 [1 o1 H+ a, [5 W) z
Revenue: $2,526.95
0 b! s3 m0 g+ b2 {! r5 v# FCost: $2,390.28
# g( j& }: H( r5 ^$ B1 H! X8 dProfit: $136.67
/ ]- A9 }# k" B/ P- @. ?Net Margin: 5.4%& T# a l% p1 U. N0 d: S4 I
8 D, M+ k" n: G8 M) A4 }$ |** July **
4 [" {3 Y! \% h4 c* ]- uRevenue: $2,787.40& p% N; x( x$ i6 y
Cost: $1,749.53, B s5 F6 {' V4 p1 v
Profit: $1,037.87
# u4 h3 N3 @: E, h; k8 F7 W8 Q0 ~5 `Net Margin: 37.2%* ^5 R! O" L0 {! x
4 N+ z' N3 Y5 `/ A; z1 |% ~$ }** August **
$ b, Y% ^+ q( \$ ]' @: [: T, j5 |Revenue: $2,983.30
6 d3 z7 H% K' n& ^7 i- BCost: $1,945.83( U: e9 v/ l9 y5 T5 N8 v# m
Profit: $1,037.47
- l6 W2 i" C. ]4 W$ O* INet Margin: 34.8%! A/ v3 N) \' n7 M6 J0 f8 j
5 V% c- S2 w& }; S
** September **% l4 Y8 m& Z: H6 H
Revenue: $3,841.30. |) `! \. Y; K) `. u4 p" p1 Q
Cost: $2,662.14( M; y8 s5 R. f# a
Profit: $1,179.16
" l$ y' W3 P( |Net Margin: 30.7%
7 I0 j) d! m# o8 i0 u M" F0 [1 M, s! ~2 \4 p
** October **& D& |0 a, B! e6 E* u4 I
Revenue: $3,752.307 b) ^7 q# v1 u3 a- v$ b0 v6 e
Cost: $2,701.781 i" Y+ ~: W: z* A1 k! O
Profit: $1,050.52
8 ]6 q* D' T2 R2 k1 FNet Margin: 28.0%) H7 v1 u/ P2 I4 y
9 ~9 l, c+ ~, R** November (forecasted) **
+ N7 [1 p; C: }& PRevenue: $3,280.00
1 W0 ^ h x. |8 j! {Cost: $2,403.00
$ w2 Q* \ b! U( Z4 _! S$ CProfit: $877.00% y$ D0 [# J: w9 w
Net Margin: 26.7%) ]8 p0 b# t1 q( \/ A
4 w: R1 f. {& N* D, JFor some people, they may say that the above profit is not4 X9 @# D) O6 L; R5 t2 P
a lot of money. But for others, that is enough to cover' P2 Y4 [) O9 a
a mortgage and car payment.
% w7 z3 m2 r% G* K8 A/ z+ G
/ I/ a' h- t9 Q% e$ j; r5 fFor Waseem, this was a windfall.
# s: w% E3 H" m& p( i) J7 Y" W7 Y4 x. u) C0 { R7 U. E0 I( }2 S
Waseem got lazy and gave up to soon. It still makes me mad
; `7 G2 Q8 Z1 }3 T) Cwhen I think about the potential.0 M* X4 Z% o+ p
( E8 d! ? O7 N" Z# e) c3 z6 S
In fact, it was ironic that when he went back to university
, E( p5 x; Q! {3 j. Kin September, he virtually did nothing and his affiliate
7 h& [8 w) R9 z2 p/ V$ O. [7 Qcommissions jumped to almost $4,000 in both September and/ J$ [ U( B& G$ `- [
October.: `) Y4 u! }' |& D5 l& V
! n8 _9 R3 ?3 b- g
If he had just spent a few hours optimizing his campaigns% {2 c& j% R$ _. M! Z, n
using the *system* I showed him, he could have easily netted
# I1 F: ?9 S( b: t' e3 k3 f50% of these gross revenues as profit.. u0 @0 }0 i! ~, U& G6 j2 [
5 _. p( z6 f% G: {' b) W: E- E6 B
He still isn』t doing anything with his campaigns, but is; `" T6 L7 \: X7 K. ~
still netting an average of $1,000 in profit a month on' O( D' z+ A3 r& r: }
complete auto-pilot./ N- M n4 I |4 f# a) c
2 c' `; s- B# [) K6 `3 P
I actually just recently saw him after he came up to help me R; ?1 B7 \6 }" c
set up my recent two day seminar in Toronto.
- z2 n% y3 K/ ^7 o2 _
8 L. w5 c' x! f D( d+ T5 GYou should have seen the look on his face *after* my two day
& g% K n4 a; d, C8 }seminar, when I spilled the beans on *everything* I do to
: s8 J& Z5 B Bselect group of 25 participants.1 i) y0 B+ v+ ]* H8 j Q: ]! N
/ V4 c$ O, w$ y
I only taught him about 30% of what I knew., Z( M- H( e" A. P9 k, k9 p
8 |1 c! u$ j, H M
He came up to me and kept repeating 「Man, I gotta finish
) o; V+ M9 B! zschool and start ramping my campaigns up.」+ E2 ?+ z5 ]! |/ U2 n! m5 ^+ W7 O
' O2 |* a/ w% ^9 Z; n9 Y3 UDon』t worry bud, only one more semester left.& {3 L! p2 d0 H% }
" _% r S+ v. U& J4 Q% F! ^
Hope this story motivates you that if a broke college6 ]1 j; Q% T/ \
student who didn』t have *any* Internet marketing experience
$ i$ F8 E1 l+ g& j; l+ V2 |9 d: C4 Hcan make money using the PPC to CPA money model, so can you.6 L+ Y# J9 A+ F
! B0 D, W2 q$ [0 B0 v' _Start building those CPA campaigns!
( k$ ?/ p: t& o& S
7 A+ z2 y0 V7 f9 @0 fGauher |
發表於 2008-2-25 03:10:58
