找到後續文章了; t6 H2 a I R3 ?4 C* D
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
! s7 m6 w* c: b2 w! Pbrother-in-law involved with driving traffic from pay per$ K8 n: B0 {' S0 e+ ]& F6 V8 ~5 F
click search engines to CPA lead offers.$ |. }! ]# v: S9 `# |
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I left off on how he messed up his Google Adwords account
. N, a9 e5 e" ~2 land how I was trying to fix it.' m0 r1 l" C |' B" Y+ [' J
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Here is what happened when I dropped the bid on that $1.25
( J, X4 }4 J2 t8 plead campaign from $1.00 down to about $0.25.* t, D2 R6 s8 O( k; U" E
! S- ^1 q' U bReady?
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; Z# t9 f7 ^4 G$ z7 X- K1 Y& lGoogle accepted the new bid.8 X( f+ b6 O$ k' v! Q
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Woo hoo!% _1 u! P2 I2 R3 }8 B% @. Z
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Now Waseem can actually make money on this offer. Google A6 `% g7 ^/ Y
rewarded this campaign because we had developed a good CTR
) h7 {) O7 h4 R* N' t5 O7 }/ ~on the ads.
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From this experience, I reminded him to develop his ad; J9 E2 Q9 c# V0 W. ?* X: I+ Z l
writing skills to keep a good CTR ratio for all his ads on
! K9 a& D$ }3 c% N. fGoogle.
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, S! C; c& s. NHe is not a big Google fan because of all their" w( L' k1 h3 I$ m
rules and restrictions, but he really likes MSN and spent a, b3 x2 J% z+ S3 W( h
lot of time on this PPC search engine setting up campaigns.
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& b H( I4 ~; C: NHe only ever did learn Google Adwords and MSN Adcenter. He
# R( ^) H3 s! J# e. Y) z' Q5 tcould have built a lot more traffic if he had experimented
+ U* ~+ d, {/ C+ s7 J' \with the list of other *profitable* pay per click search5 O( f; i. }$ H* ^' c% P
engines I had given him." [) d. q2 p) P3 ~ f
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He started making some good money, but things could have0 r' M7 n) T0 X
been better if not for the following: }1 W) h9 q7 w7 y, @6 G% r( h
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1. Never use a broke college student who hasn』t made more1 e2 a( y* k* T+ e
than $2,000 in an entire summer as a test subject. As soon( @7 v- \& [1 b4 [+ g; v
as Waseem started making $100 in affiliate commissions a) ~7 m4 K+ s5 Y
day, he got lazy and stopped doing much./ A0 I2 }+ z$ a7 @+ v! i: c
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2. World Cup: Waseem is a soccer fanatic and was *easily*- j7 o& U6 p4 ?; v7 s P/ w+ k0 @
distracted by the World Cup. So distracted that he told me
. ]. r2 G( j; ^it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer% C4 t" o* c8 I+ E* ~ z: W; \
and had assignments and tests to complete. Okay, I will let0 j& M# C$ V; E; y0 X$ K# R/ q+ W
this one go.
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& j! @$ J1 G2 N' ^; u1 nOver the three and a half months he spent at my home, he only
: w+ Z* R2 Y5 E4 B. ~, u. C( Qgot around to driving traffic to 4-5 offers. I had hoped! C: I4 ]. j |$ F) O1 X+ b6 E
that he would have built enough traffic to pull off a
( E, F' r9 G* @ l' q3 ]+ z$10,000/month. ^2 R( g; r; V' ~- H3 L
+ P( V, m5 J5 E1 g/ H2 Q0 }- }; {Here are the result of Waseem』s stats since mid-May by
% t/ B3 w: [: X/ o( }$ L( ?month:
% |; p! L. B0 W6 f% V! }2 C# ]& x4 C6 o5 m! O, ^* u% x
** May **6 y0 t: x' t! B% W+ ]/ e6 q O. h8 d
Revenue: $830.05/ @% u5 \) _% r: e. G. G( y
Cost: $616.38, O {; d$ |' C( v
Profit: $213.67
' `7 t" O; e" ~7 A5 J& o: O1 L3 N- lNet Margin: 25.7%
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; [( \- q! S+ ]8 X( L# o** June **4 u' r& {. Q: f3 W6 @
Revenue: $2,526.95) q7 E& G( ]$ s5 e9 X0 _+ M
Cost: $2,390.28$ g s5 X2 M J$ M( k
Profit: $136.67
& j7 f' l4 Q+ zNet Margin: 5.4%/ _. j/ z9 t* L2 }
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** July **: U7 h8 M& w7 Q4 D' J$ i
Revenue: $2,787.40+ A0 m, G' y) D& C% T: N
Cost: $1,749.534 {( ~+ `9 b0 e, M- g
Profit: $1,037.87
9 u& d2 S5 Y/ Z B1 V- F9 YNet Margin: 37.2%
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** August **4 w& ?* q4 d7 N
Revenue: $2,983.30
1 u: @& O& ?6 ACost: $1,945.838 p$ v7 _! M) x6 L @ `# b
Profit: $1,037.476 W+ {( \+ ` @! F& y9 g7 C
Net Margin: 34.8%# U/ u! p: f5 q w i1 o e; F
7 q R0 X) `$ @3 _) I0 v** September **9 a. P9 ^5 ?" n6 V! {- l
Revenue: $3,841.30
6 K g. M/ f( y& r# E+ M& ^Cost: $2,662.146 a( b- h7 F; m/ P& \6 w# j
Profit: $1,179.16
2 ~" x$ L, v5 t" b! z/ FNet Margin: 30.7%
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** October **
+ f. m0 \/ X! q- {2 Y8 ORevenue: $3,752.300 u8 M# A G" G+ X2 M
Cost: $2,701.78
+ B/ U2 U- @6 a o1 uProfit: $1,050.52# o. W4 L& J: g6 N
Net Margin: 28.0%
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** November (forecasted) **
0 I% B, J- Q8 S. LRevenue: $3,280.00
4 C8 K; Y m, C K' CCost: $2,403.00
6 i2 Q/ C- }! \* uProfit: $877.00
. } q( C' ?7 `( ]Net Margin: 26.7%: ~5 i( J, b$ C( @. ^$ C6 S$ p
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For some people, they may say that the above profit is not3 M' {) l, l, m8 t8 a3 u* Z7 J( Q
a lot of money. But for others, that is enough to cover+ h: }0 Y! _! s- r. L
a mortgage and car payment.; y2 l( b# N0 A" u5 i& Y3 H. J
& P1 e- B" p4 f- U6 }% b. e/ XFor Waseem, this was a windfall.
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1 W0 c3 D4 i2 R2 [$ _, B" ?. W( rWaseem got lazy and gave up to soon. It still makes me mad& A$ n2 R/ B" g! n- a, K# B3 x
when I think about the potential., u$ w; u; r" `- E t8 q
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In fact, it was ironic that when he went back to university
8 y. d3 ^1 f9 l1 e1 Oin September, he virtually did nothing and his affiliate
/ ?" [ z, F% E( |6 q* {: D# O5 }commissions jumped to almost $4,000 in both September and, j+ I" c/ w- y8 R
October.) B+ u* e2 P* z1 y }
7 t% h# B& B2 K" S: [; nIf he had just spent a few hours optimizing his campaigns6 n' C9 u% L, B6 ^; L! I: t
using the *system* I showed him, he could have easily netted+ D5 V Q: d3 z- s! c' O5 n
50% of these gross revenues as profit.
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- h0 p0 e! t4 |* u+ V2 DHe still isn』t doing anything with his campaigns, but is
3 @" J4 i( y9 J3 sstill netting an average of $1,000 in profit a month on
7 D3 @6 d* J c2 tcomplete auto-pilot.
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I actually just recently saw him after he came up to help me* b9 v2 K, q6 D$ _# Z
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day0 ], G9 s) {" ]& }0 H6 c8 e
seminar, when I spilled the beans on *everything* I do to
/ g) e i) V. y- T, \ fselect group of 25 participants.
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0 p& `( ?/ n/ a$ M) w% g+ }I only taught him about 30% of what I knew.
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- _( P0 b/ M# @( CHe came up to me and kept repeating 「Man, I gotta finish
* I) y& e q* [) g+ Q4 wschool and start ramping my campaigns up.」- L; k2 O* i3 }8 j( f* u
2 u& N3 S/ W! C2 F5 ?* TDon』t worry bud, only one more semester left.
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& }3 D: X1 a a! R/ j. P; k$ CHope this story motivates you that if a broke college
9 s& N' f3 T1 u+ J$ E# z9 D) U) Astudent who didn』t have *any* Internet marketing experience
5 O" f5 S8 A# u+ f+ Wcan make money using the PPC to CPA money model, so can you.$ a$ w1 h$ ?9 w1 p+ V4 { D0 F) g8 ?
, S- g3 c, v4 U' mStart building those CPA campaigns!* m0 l+ ~1 m# z- r) D
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Gauher |