找到後續文章了
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7 N+ e; j( o5 F( D p% G1 f, SCan I Teach This PPC-CPA Stuff? Part 2* W9 q+ q, x$ i5 y0 j
6 S/ w- h8 O. E2 V: I A9 q) p3 ]Okay, here is the continuation of the story on how I got my8 \, f, s: A- w8 n# e
brother-in-law involved with driving traffic from pay per9 ]4 l, H( i! t+ O
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account1 W0 z4 |5 H- C) E- c5 E9 I2 {
and how I was trying to fix it.% J# P9 |& P& n4 u* U& o2 c- K* g3 l1 |
* i' p$ d2 T+ F1 T2 L1 P4 XHere is what happened when I dropped the bid on that $1.25
8 T5 V2 i7 X* vlead campaign from $1.00 down to about $0.25.# J, z1 U) }6 ]; }* N0 A: k
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Ready?
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Google accepted the new bid., }. \/ ^& v. p( u' Q
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Woo hoo!# p7 X j" \9 h0 Z
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Now Waseem can actually make money on this offer. Google
. ?4 S$ w, p5 u0 T, Srewarded this campaign because we had developed a good CTR
( B) u# z* N$ Z, W$ Qon the ads.
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From this experience, I reminded him to develop his ad2 n& J. K3 ~7 C7 p+ [8 O$ ^
writing skills to keep a good CTR ratio for all his ads on( E7 [9 R* W1 r2 D2 B
Google.; S! i" A8 S# T! y2 [. v# S4 S
- B3 X' ]4 i% C* eHe is not a big Google fan because of all their
* U# h5 v5 i7 o9 L5 t2 Prules and restrictions, but he really likes MSN and spent a" v9 b: ]8 ~4 s2 V; Q! l( _6 d
lot of time on this PPC search engine setting up campaigns." e5 |2 g6 z0 ?2 q4 N' d
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He only ever did learn Google Adwords and MSN Adcenter. He% n8 b- I+ x% ?
could have built a lot more traffic if he had experimented6 b# |4 r2 l9 Z
with the list of other *profitable* pay per click search1 x% r. X7 N }% Q k
engines I had given him.$ e: l: h; Y% k! Q* `( n4 b' n9 u$ r
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He started making some good money, but things could have
+ ?! Z$ m! w* i1 [; {2 b+ _been better if not for the following:
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1. Never use a broke college student who hasn』t made more
" o4 F/ c7 r, @( o( j' Vthan $2,000 in an entire summer as a test subject. As soon1 a9 s0 f7 z9 Z. m9 u: h! X! T
as Waseem started making $100 in affiliate commissions a9 G% ~. T+ H C+ d6 v; q
day, he got lazy and stopped doing much." r' o7 Y1 j# ]
# P, d0 C/ W6 I. J; M+ ^& {2. World Cup: Waseem is a soccer fanatic and was *easily*
6 K# x. L/ a, N) F. mdistracted by the World Cup. So distracted that he told me
# k' K, s& v6 ?0 e5 ~8 l/ p/ p, Rit was a *need* for him to watch almost all the matches.6 C( F) f8 H9 L3 G3 Y
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3. He enrolled himself in a full-time course over the summer2 T% p, \! z A4 ?4 q5 d6 A
and had assignments and tests to complete. Okay, I will let. ~5 x2 q0 n6 T3 u% i" n% S
this one go.- k; I" H a* @ T' f! s8 ^. ?5 U
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Over the three and a half months he spent at my home, he only
. i3 J! i- @6 D& B+ ?4 d1 K- C+ Hgot around to driving traffic to 4-5 offers. I had hoped
* e. z+ o) N, X; m4 B( k* ?& gthat he would have built enough traffic to pull off a0 E* a# g1 e& G# Z
$10,000/month.
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' G9 l6 t! p( X# ~1 D, z. _Here are the result of Waseem』s stats since mid-May by
) l' h+ x2 k( c: h' d. q/ Dmonth:
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** May **
% c' C- o8 M0 Y0 ZRevenue: $830.05
1 _7 h: Z( x% C1 e6 a4 iCost: $616.38: f8 n& W- A5 z/ e. w V
Profit: $213.67
* @0 M7 W/ i' l% x8 P" z- RNet Margin: 25.7%
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P$ Y' w' J' D/ S. K9 D+ \3 }** June **
% E: b$ M$ z8 Y. d' jRevenue: $2,526.95$ e# j5 C* Q! \- ~4 J9 R. r& I
Cost: $2,390.28, g& i& c1 b, w
Profit: $136.67
4 W: s, G, u3 P5 m/ `! hNet Margin: 5.4%' f; U d9 p. H
3 s8 ]+ O9 L- N# p# t- ~** July **) A- b6 S, Z* L( N
Revenue: $2,787.40
7 z |7 }3 e/ }% S" yCost: $1,749.538 c9 H& f' E4 [" s' W$ x
Profit: $1,037.87. d! ?. b _6 U% F5 M
Net Margin: 37.2%
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/ |( e- b* G' o, l5 x** August **
) @5 c7 i" d6 k& z7 j6 q% fRevenue: $2,983.30$ x# V4 K4 z1 q& }0 N1 {/ Y8 r
Cost: $1,945.83( L4 a) I* t2 |" z- y. G+ [. \
Profit: $1,037.47$ _9 f: _5 D8 |7 p( ~+ {3 Q4 ], [
Net Margin: 34.8%9 N% F, T0 f7 |
6 A. q. t, n o3 |4 {** September **# a5 m8 T# H7 I+ A" S; w0 F
Revenue: $3,841.30
, f0 p" g) R0 T% Y* FCost: $2,662.14
& q2 s; Q% \* ^- Q4 NProfit: $1,179.16
( }& ~% a7 B& S: [- `# T' J; [Net Margin: 30.7%
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u C* R; }6 ]** October **
: g$ X9 B c/ v/ E! [8 w3 m( |3 kRevenue: $3,752.300 Z, J2 a: V5 a8 f
Cost: $2,701.78 A# R- m+ q' q
Profit: $1,050.52
5 {2 d3 A) ~6 q# JNet Margin: 28.0%. n2 e7 \2 f& h
' N/ S) L0 i& W |** November (forecasted) **( I t# Q' i# G# w6 p
Revenue: $3,280.00
4 D! a1 t1 L" WCost: $2,403.00
1 `5 V! ]% ^$ @( WProfit: $877.00" d7 C7 K" ~7 v# j
Net Margin: 26.7%
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For some people, they may say that the above profit is not# J6 D5 T6 x( ^, G
a lot of money. But for others, that is enough to cover$ A5 b0 i: [% D5 p+ a2 f5 F2 Q
a mortgage and car payment.1 P( D! c! \* u. J
* j& h& }: M- ?; b( Y6 w2 ^0 \, JFor Waseem, this was a windfall. h1 A/ @# X9 s8 w
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Waseem got lazy and gave up to soon. It still makes me mad# y5 Q/ ?4 ]; z& l e
when I think about the potential.
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" J: b, i: Q& }5 D' J- Z/ N( mIn fact, it was ironic that when he went back to university
3 b/ V0 B! S) F& Y. F. a* ^in September, he virtually did nothing and his affiliate
& F- h' _ {2 j( vcommissions jumped to almost $4,000 in both September and
: q; N$ m* q, G0 W7 e K( COctober.
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If he had just spent a few hours optimizing his campaigns. t' v& O" P, l8 I; H4 k" n
using the *system* I showed him, he could have easily netted2 o: l; W6 L) [ g) k) O
50% of these gross revenues as profit.8 e# k& |# f1 y" C. q7 H o, L
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He still isn』t doing anything with his campaigns, but is6 U! C' i, d/ u
still netting an average of $1,000 in profit a month on
% n$ v% v, [8 ]6 f* K, I& @complete auto-pilot.4 g+ N! e5 w) s6 b
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I actually just recently saw him after he came up to help me
8 @) v! B* z! X1 Iset up my recent two day seminar in Toronto.* l: L7 g7 j3 @7 G# k; Q
5 h& x6 r+ l* wYou should have seen the look on his face *after* my two day
( |- h0 `1 A0 P2 ~+ l7 [: iseminar, when I spilled the beans on *everything* I do to- M1 S* Q0 B7 L4 t! `; N4 u
select group of 25 participants.0 x& p2 f4 ?8 y$ w0 [& S
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I only taught him about 30% of what I knew.2 ?! j! Q0 b2 y2 [$ e8 T
; ~1 N9 I3 ^- |! W3 YHe came up to me and kept repeating 「Man, I gotta finish! R; E9 U( I8 U) x k/ b( U- D
school and start ramping my campaigns up.」
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/ q* a9 p% @; X# T' k- QDon』t worry bud, only one more semester left. ^0 q! A- z n3 i+ H4 g& g
5 B* B% N9 [7 L5 q2 M' jHope this story motivates you that if a broke college' }- B6 o8 e9 G4 X5 S& {, @+ [
student who didn』t have *any* Internet marketing experience
2 F* o# h3 ^/ I/ T" V, b; f' zcan make money using the PPC to CPA money model, so can you.2 |. @# h3 k7 q/ ^ X) R
' s: _7 i: T2 ~, K# ]( S% e) S% L2 sStart building those CPA campaigns!6 `; e: ^; `: x" F/ m" x
- D3 I4 h" ]% N5 A9 X+ Z# A( n% eGauher |