找到後續文章了4 C/ \6 i! Z' ], M: l) k! c4 Q
) Q6 Y7 Z3 P1 c% }6 L3 K, e; uCan I Teach This PPC-CPA Stuff? Part 2+ E* c; \& k4 s, C+ ]- n/ h n8 }1 B
& @% z8 A6 R# t# ^Okay, here is the continuation of the story on how I got my$ h7 T2 r, Z/ W( j" _
brother-in-law involved with driving traffic from pay per" f ?5 v$ B( j# z
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account7 p5 U" w/ A1 Q/ X
and how I was trying to fix it.' Z. O% |5 r0 u1 C( X& b- i
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Here is what happened when I dropped the bid on that $1.258 ^8 p% l+ ?7 c
lead campaign from $1.00 down to about $0.25.' x1 x$ @" A) I( c8 ]6 [% q
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1 \: \# @, F" |' [Google accepted the new bid.
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Woo hoo!, t. b$ O: v5 S& _4 A. G2 Z
/ \8 G7 @. d6 Q+ _0 A2 ^: ^Now Waseem can actually make money on this offer. Google
, }2 T" l T: Y, irewarded this campaign because we had developed a good CTR
; A9 |8 v8 y' d- p/ {on the ads.
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$ k) j" A/ |5 A5 v" RFrom this experience, I reminded him to develop his ad
4 m3 p, c% J4 ~5 wwriting skills to keep a good CTR ratio for all his ads on7 Z3 ` j* I3 t) X. U! O! Q" _
Google.; h, p- s* O* X8 b" Q
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He is not a big Google fan because of all their' f" R0 ^0 {7 q( D
rules and restrictions, but he really likes MSN and spent a8 L2 z! D$ E/ [6 A
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
; p; h' I* x( Y( ocould have built a lot more traffic if he had experimented5 D) f3 m; s2 Y
with the list of other *profitable* pay per click search
5 L; ?& r$ z# U3 pengines I had given him.- q0 x5 t: S9 L' U; Z
. S8 ~% {" a' \) G( Z! NHe started making some good money, but things could have
2 i1 B5 z, g) p$ Ibeen better if not for the following:) L. b; `3 p6 {& f3 I* A
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1. Never use a broke college student who hasn』t made more
9 a) Y, r4 u# O7 g9 Athan $2,000 in an entire summer as a test subject. As soon* y0 y0 R' ^( G4 ~( ^
as Waseem started making $100 in affiliate commissions a3 w; l. g a, B8 W- n6 ^) e
day, he got lazy and stopped doing much.! Z2 m7 q, V5 g
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2. World Cup: Waseem is a soccer fanatic and was *easily*) m: [( V4 b# o2 f# f8 r
distracted by the World Cup. So distracted that he told me8 K' Z% x' U& ]; z4 v
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
! X4 j" J. {2 r, wand had assignments and tests to complete. Okay, I will let5 r5 r; ~5 y# O( K
this one go.
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Over the three and a half months he spent at my home, he only
& U+ k' R0 S2 _ _4 Ygot around to driving traffic to 4-5 offers. I had hoped
) f6 u1 K* Y# Z: Gthat he would have built enough traffic to pull off a
4 X, b9 y( q, i6 g. L$10,000/month.& A* S% c& Q# A
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Here are the result of Waseem』s stats since mid-May by
6 X& q; }/ Y; O( D9 ]month:
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7 A6 e$ J, `& x5 t1 R) r# G7 S** May **
0 V8 C: E2 u7 _3 K: J0 \Revenue: $830.05
- J# O! C0 P9 y& _ W$ VCost: $616.38
, X9 R5 e* D! QProfit: $213.67
" O( i% V8 v9 E5 M: w1 FNet Margin: 25.7%
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# P& }6 }% j W4 j; B: f- K2 h** June **
. w9 j' x. O j7 [# KRevenue: $2,526.95
" c2 N# M# |* h; K4 H7 XCost: $2,390.28
" M& G) |) s) m/ I# Q. v2 }3 IProfit: $136.67: b! q g) [; o1 t2 v, d3 ^
Net Margin: 5.4%% t& C2 y9 j7 f
7 c- j% @0 C' g% ?: Z
** July **6 {) G( b' A* W* ]' t K# F' r |
Revenue: $2,787.40
% W. x5 R7 [! {( sCost: $1,749.53
) T! [* ?8 m! |: YProfit: $1,037.875 A( E. C% H% n
Net Margin: 37.2%- r# i: W P$ U$ f: f. X1 t
8 d; a) E! n5 d7 \ O4 {** August **, x1 O$ L9 t' {$ Z1 L
Revenue: $2,983.30; C! H z& a) ~! d
Cost: $1,945.83: x: L! L8 f6 Y: X6 s
Profit: $1,037.47
; V% C1 C; n s( c" sNet Margin: 34.8%# P8 T9 |: j& y0 k6 W. R
7 |- p* _" h1 X9 c8 A; D! r" J** September **
0 E) P5 A, }6 y6 Z# |3 \4 wRevenue: $3,841.30; B# I; b( M& r5 _! \
Cost: $2,662.148 A" o W+ l. _& q2 Q! p J# H/ Y# N
Profit: $1,179.165 w A0 L* e) G, | R. I. n
Net Margin: 30.7%/ M+ u: N, C" j$ Q8 G3 j
2 Q/ |- z6 m$ L2 s; k/ o% L6 V1 b** October **
) `7 G5 b2 Q$ ? R9 ~Revenue: $3,752.30
) F: X; B. s: c% Z* n5 ^8 x' tCost: $2,701.78- z. X6 E/ O: i( c: }
Profit: $1,050.52& Z7 c) ]3 Y3 s5 e8 r c* Y6 R
Net Margin: 28.0%
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" y. @) ?& H `5 `( z" ?** November (forecasted) **
! d( E. `. ~7 W1 W3 [Revenue: $3,280.00
0 v* H+ | L6 x; g( SCost: $2,403.00: G5 c e. V$ }4 w3 _
Profit: $877.00, W E* h' g. H% A+ {; C9 [
Net Margin: 26.7%
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For some people, they may say that the above profit is not; H7 O7 n3 \1 }
a lot of money. But for others, that is enough to cover4 d+ w3 f- k* o
a mortgage and car payment.
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1 O) c- y* [0 B9 {For Waseem, this was a windfall.: b6 c% C% X& ~4 I# o- |
) G, O% w# s* v8 k* R DWaseem got lazy and gave up to soon. It still makes me mad4 f1 D1 M- r6 m; p
when I think about the potential.% s q' B8 V6 H/ e8 y
& Z, v0 K; Y8 @3 gIn fact, it was ironic that when he went back to university
7 J. y0 ?4 G1 o' n0 k, L# e+ gin September, he virtually did nothing and his affiliate3 l- n2 h- p6 a4 S: p+ f
commissions jumped to almost $4,000 in both September and
& O/ Q3 V# i" u/ j1 D. yOctober.
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If he had just spent a few hours optimizing his campaigns
/ V2 a4 b. x/ {- K4 \! ousing the *system* I showed him, he could have easily netted+ X1 A6 F: I( J& F, x
50% of these gross revenues as profit.2 e5 K# x; M9 l4 v
+ j4 j( H5 n3 n* r6 |% B6 w( `' YHe still isn』t doing anything with his campaigns, but is) V* p* h) T2 @ a0 G8 I
still netting an average of $1,000 in profit a month on
% t: F7 e/ V! B0 Tcomplete auto-pilot.6 `; f- R- f* B) T8 p+ U
2 o3 S3 @, r+ K# vI actually just recently saw him after he came up to help me4 m1 j$ c$ g; G# b8 o$ D# P
set up my recent two day seminar in Toronto.
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8 u- `' E' z$ [3 A! a0 \You should have seen the look on his face *after* my two day
8 {! X* P' v2 C& v- @seminar, when I spilled the beans on *everything* I do to; `, C' R: Y* M' r: c4 x8 q- g6 w/ u
select group of 25 participants.
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# ?8 J+ U+ M3 e, PI only taught him about 30% of what I knew.
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% _$ m+ Q6 [/ _He came up to me and kept repeating 「Man, I gotta finish S, |' l( p. D; c' P
school and start ramping my campaigns up.」! b$ u1 Q" d- y( `+ F
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Don』t worry bud, only one more semester left.
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# l0 c' Y& u* rHope this story motivates you that if a broke college
3 L {9 G% t, N8 A p4 I: g9 {student who didn』t have *any* Internet marketing experience/ R* C% K, g# v5 g; u5 Q5 G& D
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!3 h3 K. G+ e' Y3 Q0 E
$ x* V& i; m: B4 M5 D3 u2 AGauher |
發表於 2008-2-25 03:10:58
