找到後續文章了8 Y& @ a+ |# Y. @
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Can I Teach This PPC-CPA Stuff? Part 2) C; R4 U9 `' T! c9 a5 \' x
2 r* G1 a$ x$ i! L& U* B" iOkay, here is the continuation of the story on how I got my
8 I) n, X1 M% X$ H3 ~brother-in-law involved with driving traffic from pay per
% b; V* E0 @3 L: ~+ _% Iclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
! l' X1 J# I9 M. O+ {and how I was trying to fix it.$ T& T8 x. s% u6 l) N" ?) W
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Here is what happened when I dropped the bid on that $1.25
4 ^, G# e* A+ `. `" B' e! \ Ylead campaign from $1.00 down to about $0.25.* }* ]$ @9 G* T
* ` Q" r3 ^6 v0 s& TReady?
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9 a) B( j' x" F9 H. i: n) uGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google, p& z9 c" w* o w6 m4 ?3 C
rewarded this campaign because we had developed a good CTR& o) h) G7 p. R9 t" z4 W
on the ads.8 w+ z* [. q0 S6 \2 c
5 g% |9 _& ]6 P5 P. z% ~/ lFrom this experience, I reminded him to develop his ad
$ I, H# D3 B6 W- f) U7 s% h0 Kwriting skills to keep a good CTR ratio for all his ads on
V1 Z J+ A- d5 W8 ~9 U: I8 }Google.& ]. H- U: N9 m$ P+ ]' Z" [( p
: O5 b/ ]5 R9 e$ v4 D$ RHe is not a big Google fan because of all their
- j& d: @4 r. v- h7 srules and restrictions, but he really likes MSN and spent a* ?6 j" t0 l! @/ s
lot of time on this PPC search engine setting up campaigns.
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" c& u N1 N/ y% I! z5 p( D& DHe only ever did learn Google Adwords and MSN Adcenter. He3 X/ u) W: ~2 d I% k7 n
could have built a lot more traffic if he had experimented
+ f: r: k4 _7 k1 q$ S& ^- e" hwith the list of other *profitable* pay per click search$ e* V$ z* c9 k* `5 e! N
engines I had given him.
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He started making some good money, but things could have
, P) v# f l; ~! B$ tbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more: a! v4 r1 d& }( T' T k
than $2,000 in an entire summer as a test subject. As soon
) k1 ]) U, L$ [0 b! K# _# Qas Waseem started making $100 in affiliate commissions a
4 ?$ i! ?8 G J6 gday, he got lazy and stopped doing much." L5 Q; j- A* q5 j
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2. World Cup: Waseem is a soccer fanatic and was *easily*
3 O) m3 R: N; h" fdistracted by the World Cup. So distracted that he told me
, k1 w: H! w3 q P" y* Qit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
" H5 z# k+ y. g/ ]+ ~% ^8 t0 ]4 k/ Qand had assignments and tests to complete. Okay, I will let
, u7 s- o( h: K) \: J6 B$ \this one go.
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Over the three and a half months he spent at my home, he only
* m- f+ D& S# U, b8 Y8 K: ?% cgot around to driving traffic to 4-5 offers. I had hoped3 ^/ _8 A' |$ y! ]4 m
that he would have built enough traffic to pull off a
! }1 J# d$ H' U7 o; P& A8 b! G$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
) V' {3 n& h5 w* [$ kmonth:! M* W4 F; _: I5 I9 T) l E
: e) |* ^0 y k9 n) Z** May **8 n7 i$ ^+ r* X6 c$ D; ?
Revenue: $830.05; `8 ]/ |1 s2 o& B, V+ |* u8 d
Cost: $616.38& m" \9 k( i% y3 Q7 N2 r
Profit: $213.67- Q0 U9 ?4 S0 E! k* P) `8 w$ ^# J. D
Net Margin: 25.7% j ?& g" ^ p3 V. [9 l
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** June **# S2 P/ X: r& l0 T
Revenue: $2,526.95! n0 p: `' [0 _4 W7 t5 W4 L
Cost: $2,390.284 i; |9 \4 _: E3 N& h4 t
Profit: $136.67
) j5 \2 R- j/ N6 ?4 e8 b7 T- h) {, ?Net Margin: 5.4%
% ]! w" T# A. f% F( e) V( m$ R: @$ k1 r3 {$ l6 s
** July **- ^1 V6 a# o6 t* G1 {
Revenue: $2,787.40 r% r; x9 |" T9 y* O! j; h7 f3 Z
Cost: $1,749.534 \/ C' g& u4 |- o. c& P: E8 \
Profit: $1,037.87
5 h0 R7 p6 {. L0 B6 V0 R) hNet Margin: 37.2%
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8 b0 a2 D# |+ z, R: O** August **
) W4 i* M0 \: p1 l$ Y* V& U. P/ _Revenue: $2,983.30
0 Y+ Q9 i- e7 E; ?( H: P: i7 ZCost: $1,945.83
3 ^ N: f' w3 f1 {8 F9 ]. i3 {Profit: $1,037.47
) @' @/ F: ~* T/ f1 N; cNet Margin: 34.8%
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** September **6 N; ~$ F* P# X% F
Revenue: $3,841.30
+ `, A6 d7 v! ?$ p/ X. K; _" nCost: $2,662.14- U* G. d3 w! P: J% _( k$ D' |
Profit: $1,179.169 E8 f" Y p: E7 V5 b \& i/ E0 ~
Net Margin: 30.7%
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** October **1 M% W: ^# N9 Q& a! x; S/ y
Revenue: $3,752.30
& c5 G e3 F2 N: o. H! JCost: $2,701.78
/ D% z8 ]- T, Z& x5 V6 ?, y: mProfit: $1,050.52
+ ?+ ~' g+ @' Z% V1 Q% Y9 z, UNet Margin: 28.0%6 g9 b; b# A9 q9 _
: C3 [! f) h" H) n8 [( V** November (forecasted) **
, ?0 `: `: S7 b9 t2 S" URevenue: $3,280.00
( K6 v7 z# f; W6 X5 h/ }6 T" t5 ]Cost: $2,403.00
* k2 e9 K3 N$ X8 \# E" p8 hProfit: $877.004 g% H F9 m, _( q
Net Margin: 26.7%" `3 s9 t- p4 N' c& l. M& A
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For some people, they may say that the above profit is not' s( b3 d0 d) S, Z/ q: B; E
a lot of money. But for others, that is enough to cover7 y! ~ g8 ~3 s# Y9 o: b" n
a mortgage and car payment.
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+ Y: s9 `% U* a0 AFor Waseem, this was a windfall.4 S: ^2 d4 O! A9 N& J
3 i, G9 R, b6 I' P; eWaseem got lazy and gave up to soon. It still makes me mad
* v& | o2 k8 ^6 bwhen I think about the potential., o$ b0 \3 D! q% a. i
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In fact, it was ironic that when he went back to university6 g! u8 |+ R" C0 S
in September, he virtually did nothing and his affiliate* n V& B& b: w% W" D- X4 `
commissions jumped to almost $4,000 in both September and
1 d) ^& s" s4 V& t Z/ nOctober.$ a1 x6 K+ q: F3 O
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If he had just spent a few hours optimizing his campaigns' E$ D8 R( C M3 ?+ \/ q' o
using the *system* I showed him, he could have easily netted
x3 d) w) {+ {( V' j- T50% of these gross revenues as profit.+ r! t: c+ O0 d7 e9 C
8 h. `0 b3 Y: c/ o: L$ G% CHe still isn』t doing anything with his campaigns, but is
8 }- S* T& E4 R& hstill netting an average of $1,000 in profit a month on
+ m; Q0 i2 ^1 U! H- K1 Wcomplete auto-pilot.
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1 O ~$ Y4 u* V1 S2 [$ RI actually just recently saw him after he came up to help me4 I1 s5 t9 V/ r/ E7 T; A7 k2 B
set up my recent two day seminar in Toronto.5 J5 L( r5 Q& @. L! {1 n" o: p
7 u; P g; i, |: c8 gYou should have seen the look on his face *after* my two day0 d0 L# X" t% j- a- f: l/ X
seminar, when I spilled the beans on *everything* I do to n4 S0 [& m- \0 W v3 r
select group of 25 participants.
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$ C) c ~8 {& w2 ^! [! ], N9 @6 GI only taught him about 30% of what I knew.( y6 ]* k* a) @: q' n
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He came up to me and kept repeating 「Man, I gotta finish
8 u' V$ f6 A* t6 w; Z! Z+ a" eschool and start ramping my campaigns up.」4 {% G8 V+ N* `/ s' o3 Q. y
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Don』t worry bud, only one more semester left.5 y% D1 B! e9 ?
+ P# `& }1 s: ]+ e. bHope this story motivates you that if a broke college
$ r' M" _6 `# jstudent who didn』t have *any* Internet marketing experience) c* M* [: B7 E' F
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |