找到後續文章了
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& F- E7 R8 w) |5 [8 ?( s" e$ w) KCan I Teach This PPC-CPA Stuff? Part 2
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& P1 E6 V% g, o6 w' h" @5 M3 W) `: LOkay, here is the continuation of the story on how I got my
& q& i. j5 B' H9 I0 i3 r& J3 _* Ebrother-in-law involved with driving traffic from pay per. @3 U9 U5 o" s. ~6 d+ H. t3 {
click search engines to CPA lead offers.
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. t8 G) [$ u. G# Z2 A( LI left off on how he messed up his Google Adwords account
- F( @2 d. O' Q6 L6 J8 E# N" cand how I was trying to fix it.' D# M: j4 K( |4 A9 k1 k5 R- e
]' j q9 q5 N: o$ CHere is what happened when I dropped the bid on that $1.25: k. F2 {2 o- s5 o
lead campaign from $1.00 down to about $0.25.
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3 O$ h0 U- I& M" Q: D( jReady?! T6 b l; M3 ^/ F
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Google accepted the new bid.4 a! G7 O# |3 M0 v x
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Woo hoo!
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/ N+ ? k, b( b+ i3 B- [Now Waseem can actually make money on this offer. Google) E R+ ]" b8 {( c
rewarded this campaign because we had developed a good CTR
Z7 e% {7 C+ e0 Uon the ads.
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From this experience, I reminded him to develop his ad4 _' y- }$ E8 \2 D8 ~( \7 G/ K) a
writing skills to keep a good CTR ratio for all his ads on/ u4 `! }3 E2 A* ^
Google.
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He is not a big Google fan because of all their. @% b9 E( Y8 l7 v5 e
rules and restrictions, but he really likes MSN and spent a
& N" Y: D3 e$ K ^5 elot of time on this PPC search engine setting up campaigns.
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# ]* n# y( E6 C5 S! u& bHe only ever did learn Google Adwords and MSN Adcenter. He
+ g/ W: M- \" Y4 _. m) O$ w) z' vcould have built a lot more traffic if he had experimented
4 C9 B8 {9 @# w. G6 L8 b- s8 |: z. ^* cwith the list of other *profitable* pay per click search. }3 J4 C" R2 I* m$ z' \2 Z8 h
engines I had given him.
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He started making some good money, but things could have
) }( ^0 Z# q# E/ {/ Abeen better if not for the following:" |3 d3 i! S9 c6 c
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1. Never use a broke college student who hasn』t made more
$ V+ j4 ^9 n8 A9 zthan $2,000 in an entire summer as a test subject. As soon
+ v7 H0 u, C1 @, h9 a) Q& I& Las Waseem started making $100 in affiliate commissions a+ k1 g1 M! j3 ~' C6 T: t4 K4 d6 H
day, he got lazy and stopped doing much.5 H9 h/ }/ N2 L I. W9 K
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2. World Cup: Waseem is a soccer fanatic and was *easily*" V# F7 w1 q+ X* x9 C: Z1 z1 h
distracted by the World Cup. So distracted that he told me
! u- |' ~8 H, Z0 dit was a *need* for him to watch almost all the matches.* v1 Q! ?) u5 d5 Z7 ^' O
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3. He enrolled himself in a full-time course over the summer
: ?. k! f$ b( vand had assignments and tests to complete. Okay, I will let) s" E8 b7 W! d/ I
this one go.
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Over the three and a half months he spent at my home, he only
x" P: G/ p; c- ?/ Sgot around to driving traffic to 4-5 offers. I had hoped
; B, {, X7 ^& K% K+ L, k- U% Uthat he would have built enough traffic to pull off a
% ~: d. q6 F* a9 q$10,000/month.: |; J" d7 F( H; t! P8 ?
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Here are the result of Waseem』s stats since mid-May by" \3 W: o# ^& @; F: h$ u
month:# ]* f( D7 X8 ~9 J
& C- D" a& D. m _' ?4 ^** May **. X: n9 C7 e$ g: f& _
Revenue: $830.05. L9 _9 g; E6 ^- } f5 U6 A$ e
Cost: $616.38$ Q0 x0 f+ @1 J. y
Profit: $213.67: @8 l2 S7 T5 ?. n/ J; t
Net Margin: 25.7%; w% ]) K% g) k/ E
3 s! u/ e# m6 S** June **
& |* R8 H9 k w- N" I7 y0 YRevenue: $2,526.955 h$ L3 Y+ C4 @- z* m
Cost: $2,390.28
. C# ^5 m# t$ M, j8 u. q" H7 s; vProfit: $136.67" [( t3 A7 f! G0 z* J
Net Margin: 5.4%
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) B! {1 L ~* B1 _1 D! y; h** July **
/ j; R" m" Y& c* m' PRevenue: $2,787.40
, U+ O% `$ W0 C4 i7 WCost: $1,749.53
J9 r% \* X$ K) C+ ^3 y1 PProfit: $1,037.87& R, P* F2 ~. T5 i
Net Margin: 37.2%
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** August **
! x! ]; B& x8 K. r, NRevenue: $2,983.30
3 V+ w% k, V- A( RCost: $1,945.83
" D: b* L# y8 L/ j; nProfit: $1,037.47; o i4 t; o) q( _
Net Margin: 34.8%# \! H7 |$ `% {. K# v
3 C$ w) G! M! O% S) j, \** September **
) O2 r! ?5 v9 B- BRevenue: $3,841.30
& n- Z) z# C2 z% W. {Cost: $2,662.14' f) H& L4 B4 ~9 n# L- L. V1 ?5 O
Profit: $1,179.16
; i: U* l0 C; [8 Z) o7 I% qNet Margin: 30.7%
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6 O1 B x0 X: U0 _** October **
6 v# F6 K7 K: RRevenue: $3,752.30
' r# P+ f8 q% eCost: $2,701.78, a% a- u# K2 S
Profit: $1,050.52
6 T/ I2 w8 r8 ]6 eNet Margin: 28.0%% [/ p/ Y: v/ r( I6 F
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** November (forecasted) **
, s1 A: g& k, N0 u% h7 ORevenue: $3,280.00
" r9 T6 U6 M+ u, P& J' hCost: $2,403.00
; p. Y: T: E+ V' M; z1 X8 LProfit: $877.00 {6 a3 r8 J/ S# ~6 `, X% b f+ [. [! }
Net Margin: 26.7%
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For some people, they may say that the above profit is not
. d$ \3 `3 M8 o- E+ k+ j0 Aa lot of money. But for others, that is enough to cover
# a, c% D5 F' M; na mortgage and car payment.
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! B5 N; h5 Z( R2 C: iFor Waseem, this was a windfall.5 u& [- H! `5 D- M* G; B( w0 _5 d2 s
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Waseem got lazy and gave up to soon. It still makes me mad9 Z4 K q/ e* K' S/ k
when I think about the potential.
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In fact, it was ironic that when he went back to university' b; @3 \. t8 f( k t
in September, he virtually did nothing and his affiliate
! ~8 \" }: H O1 k' Acommissions jumped to almost $4,000 in both September and* x1 w% i' g: b" u
October.: o8 W2 i/ ^8 ~5 A) Z6 S# r) W
( f5 I0 |6 H& x' eIf he had just spent a few hours optimizing his campaigns: ]' ^: P0 u3 v7 K$ j
using the *system* I showed him, he could have easily netted, W1 `+ N' g' y8 x" d( q7 N
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
1 ]; m8 k% P. Z6 J ]' G G# ostill netting an average of $1,000 in profit a month on
, i3 l7 `/ k# F& H* M% H! B, Pcomplete auto-pilot.! z" ^# x$ k0 ?. k: i2 r6 O
8 z5 L& c" S Z( ]: }I actually just recently saw him after he came up to help me
- N" `6 d! e9 z9 Y* H% E& Z- \set up my recent two day seminar in Toronto.
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, C! N8 a8 t% GYou should have seen the look on his face *after* my two day+ t$ a( I2 D( n- g, \/ n. W
seminar, when I spilled the beans on *everything* I do to
. M- p% q3 ]7 L& {select group of 25 participants.+ l& G n& g7 G6 ~% D! N
% U% U8 Y( N; w" cI only taught him about 30% of what I knew.; g6 z0 J2 |! }
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He came up to me and kept repeating 「Man, I gotta finish
3 z [2 ?" ?& M; y) C! T7 V; cschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college R1 y S# v' j, k9 d/ \/ i: D
student who didn』t have *any* Internet marketing experience
; }0 p, V* {$ u0 O2 t" f# {can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
