找到後續文章了! L' I% n: D* Z
4 U# r* s' W; l* LCan I Teach This PPC-CPA Stuff? Part 2 `( _9 v" n# T( U7 F) I
. Q( g4 B n1 R+ D3 ]Okay, here is the continuation of the story on how I got my: W3 }4 j3 c( S5 a2 G2 g
brother-in-law involved with driving traffic from pay per: y& @5 N9 i; A6 V
click search engines to CPA lead offers.
/ l5 p2 F- S% E) `! O* n6 Z T% m% n) F0 o6 @0 c2 q- m
I left off on how he messed up his Google Adwords account
5 N. `7 ~& R7 s( y1 \and how I was trying to fix it.' U& l ]* b1 F4 g; D* ?
% U1 p1 y, X$ `) P- ?: XHere is what happened when I dropped the bid on that $1.25
, r1 J: S( _6 y! h0 ?2 \2 D+ Flead campaign from $1.00 down to about $0.25.
4 Z2 `/ j; W: c( P# |1 F
! `: ?$ G; i: B/ sReady?, m% V/ E: ~" U
+ S/ b9 L6 z( m0 R+ T9 k: y7 xGoogle accepted the new bid.
0 U: C; S3 R! a2 f/ [1 u3 x; G2 m l* C3 ~
Woo hoo!
`4 s8 G3 t3 S. y/ l" u& o
) U, S4 t, T3 B; K3 S: jNow Waseem can actually make money on this offer. Google# \. a2 F Q2 f
rewarded this campaign because we had developed a good CTR+ p) _ G/ ?, r- Q6 U' d+ R
on the ads.
/ N2 A) k8 G( X5 r( }8 ]" O- |8 w Z+ n7 `. Q* \
From this experience, I reminded him to develop his ad
5 v0 ~9 N2 [" ]! Y% y Z3 x, c7 F9 Q- Xwriting skills to keep a good CTR ratio for all his ads on+ J' }/ u% o1 O
Google.
& W1 N0 r. a) \6 |& h4 C. c/ {
- O/ b" i9 s& W7 J: L0 ~) B4 yHe is not a big Google fan because of all their
- ~2 g; a* J& L; Brules and restrictions, but he really likes MSN and spent a4 E z' ]. ]! h) y
lot of time on this PPC search engine setting up campaigns., Y. y- w% S( @, r3 [/ f1 E8 ?
5 y8 I( h; u( x5 S
He only ever did learn Google Adwords and MSN Adcenter. He
. k1 b2 p3 c) e0 a" O+ A6 Ccould have built a lot more traffic if he had experimented
. f- {, N& m$ ~- X# Q! {& Mwith the list of other *profitable* pay per click search5 W- `) j: |2 W+ g/ G" j
engines I had given him.6 b9 p' \: a. e, `4 j7 [& Z6 i
" |. y& u' d+ O* V, p: U: ^He started making some good money, but things could have1 ~0 R( a k+ Y9 Z% Q' X8 m
been better if not for the following:) a4 j, [9 T5 @& R0 E
d c# T" f3 q1 D5 i1. Never use a broke college student who hasn』t made more
3 a& {4 H! v& j+ O% u4 Gthan $2,000 in an entire summer as a test subject. As soon
5 S1 F L. }+ i# ]( u \as Waseem started making $100 in affiliate commissions a
! h; E8 n: h, u4 S2 {0 fday, he got lazy and stopped doing much.7 N* v+ n# q- H. d) K9 N; [
! A5 t! U* B' c9 r: ]: G
2. World Cup: Waseem is a soccer fanatic and was *easily*
' A* F6 o+ S# `8 j5 i' ?. vdistracted by the World Cup. So distracted that he told me
8 p( B4 i. I. K: Tit was a *need* for him to watch almost all the matches.* N+ L( e; u! N+ m& ?# B
# M, \7 R Z% S! r3. He enrolled himself in a full-time course over the summer o( X# c: Q/ c0 [
and had assignments and tests to complete. Okay, I will let
* C" T% B+ B1 ~- Bthis one go.
# ~9 `* P3 l9 V1 _7 q+ j" {3 L( z1 R B$ g: m T
Over the three and a half months he spent at my home, he only8 J* S* y$ n+ q& s' `
got around to driving traffic to 4-5 offers. I had hoped
' ^& J# v2 \1 z. @" B! dthat he would have built enough traffic to pull off a/ L+ X$ n/ x( f( F; Y$ ^$ k
$10,000/month.
+ k4 H& R! o' W. V; P8 o" H7 J% Z* q7 F5 E2 o/ T
Here are the result of Waseem』s stats since mid-May by
, s# s6 ]0 U$ g: h9 Y# w& }month:
' Z5 N, q, }& }0 _1 d& Y1 B7 C# p
** May **$ s A$ x, }* j% l) }
Revenue: $830.059 f" R$ }1 k' U( s: g* Z* Q r
Cost: $616.389 u& m$ _; j0 X4 f
Profit: $213.67/ p! `2 Z o2 S$ {5 v* U4 e! b
Net Margin: 25.7%
- U2 m5 w# ^7 u' q y# b% G. Z1 Q. s- N- b1 q
** June **1 Q" b% q0 f9 y: T( M9 W* e
Revenue: $2,526.95
$ k' s& C! D$ Z5 h) ZCost: $2,390.28
# \, W% k$ t5 W2 u* c* ~Profit: $136.677 e- x# ^; O/ o% @, ~* `' `
Net Margin: 5.4%
$ u: ~2 M% y/ f' F: _' x6 B( G' r" C1 g8 T
** July **" A; f6 _8 U% Y. K, m8 N. c$ s2 @
Revenue: $2,787.40
3 v9 |! ^( y/ i# K- t GCost: $1,749.53
3 K& r/ P0 g; V$ \; T# MProfit: $1,037.87 o/ q: \; O% s' w S1 r
Net Margin: 37.2%
7 w# A$ q+ b& |( i
* F% i$ w1 c! [* N4 a& N** August **9 F/ O( i" E. {$ _0 ~
Revenue: $2,983.30. V7 l: |9 ~' |
Cost: $1,945.83" l# @2 L" d! Y T9 ]0 ~
Profit: $1,037.475 D' M( K( u0 z9 ?) j
Net Margin: 34.8%
1 p( t4 Q0 n( q/ |4 F: W; o2 B* e1 {5 @! _
** September **
b5 i: F/ J6 v, h; O( DRevenue: $3,841.30
( y! y$ {4 j$ j$ R; I7 `- cCost: $2,662.14
" [6 E0 L) U; e/ A; q) N! ~Profit: $1,179.16
) i# o5 p H K% A1 FNet Margin: 30.7%
5 k7 X7 p3 ?5 c: n; L) ?$ _) \" Y% ?6 J% l4 v) i% R
** October **0 F0 S+ N; F8 Z) C% h# Z& I0 ] W
Revenue: $3,752.30
; j1 j, S/ ?! x+ ECost: $2,701.78, }4 D$ f( p% o y
Profit: $1,050.52
4 i9 f0 y2 X& v1 ? ]/ cNet Margin: 28.0%$ a+ V* c' z2 m3 R2 r) ?9 z7 U
$ N! ?8 I- Q# S t5 P6 C2 }** November (forecasted) **, F( ^, w* \6 g
Revenue: $3,280.00( Z Z r5 I F! s$ r6 W
Cost: $2,403.00
2 z7 T: H& _: t& V6 O! o' uProfit: $877.006 O1 H6 T. H0 W! y* c
Net Margin: 26.7%9 y, w' D# N& h4 N, [+ M
- b: A9 U" ?% P6 b
For some people, they may say that the above profit is not
- U6 {' f. t' |# G! za lot of money. But for others, that is enough to cover
! \+ \# S5 M9 R8 H% @a mortgage and car payment.) [; b" o+ _% O5 J
5 [& @, t2 i; G1 I$ F
For Waseem, this was a windfall.
. j4 v9 m3 b$ p4 A
- b" H* J/ r) @, `4 ^Waseem got lazy and gave up to soon. It still makes me mad; Q# Q r! R2 c. } s9 H
when I think about the potential.
# g4 r5 k, _* o v' W% I) [0 S8 h+ `# m$ Y) W
In fact, it was ironic that when he went back to university5 |5 L1 N" h; p- j! G
in September, he virtually did nothing and his affiliate
" p% u5 `9 F) A; [3 @& Zcommissions jumped to almost $4,000 in both September and D8 v; p. f& D9 p+ j* c! v' d
October.: z' f6 [, d: u2 w6 i2 o9 T
- G& s. u x/ S k4 W, g3 Z) o
If he had just spent a few hours optimizing his campaigns
7 T; C5 @ g) ~& h; @4 Wusing the *system* I showed him, he could have easily netted4 N0 T2 t) h- Q+ j' e. }
50% of these gross revenues as profit. r. |5 f, r6 R7 S" O
8 d ~$ H& ]! k
He still isn』t doing anything with his campaigns, but is
* j' Y/ ^3 X, n! W5 Gstill netting an average of $1,000 in profit a month on
+ V( u" S# ~ m# wcomplete auto-pilot.
y8 q9 r+ ?- u4 J/ f0 k3 r
6 e9 Z- W) [; o/ e1 G& bI actually just recently saw him after he came up to help me
* M1 H) B" X7 Iset up my recent two day seminar in Toronto.
6 c" |& L: \* O, f- Y( U3 m$ C6 c1 `2 I; d! K, p
You should have seen the look on his face *after* my two day; F8 T" J) I2 J: x
seminar, when I spilled the beans on *everything* I do to6 X+ F' l* S# p! T7 v* S4 F! l9 g
select group of 25 participants.
- d3 T" F, w0 e* k, u, }4 S& h( U* s# F' F' t( `1 H+ m
I only taught him about 30% of what I knew.
" N1 N* j2 ^! T( G8 U
/ P% s% H U; d( D" f8 ^5 \! sHe came up to me and kept repeating 「Man, I gotta finish5 x- z' K: R3 `% S2 ~- l4 A
school and start ramping my campaigns up.」( V; U9 @8 Q! S3 o: v3 H: [
3 j9 S) l. @* }6 f! [/ W3 k
Don』t worry bud, only one more semester left.
" E& g2 ?" O- n F1 \, ?
( d9 W u" J& s5 r! | PHope this story motivates you that if a broke college% a7 G" j! m( u
student who didn』t have *any* Internet marketing experience% q, g2 P1 k! m
can make money using the PPC to CPA money model, so can you.( s2 b( `/ i- S! p G0 z2 V; a
8 p9 ^" j1 ^7 @1 \6 G1 Y
Start building those CPA campaigns!
. m7 ?) \4 U; u- t, B$ i2 O) j& R9 Z E- A7 A
Gauher |
發表於 2008-2-25 03:10:58
