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4 T3 j0 I3 A& T4 \. M8 w1 JCan I Teach This PPC-CPA Stuff? Part 2% G( t4 ?" u( U5 {/ S# Z# ]% i
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Okay, here is the continuation of the story on how I got my7 W, T* |) w. h; q$ n
brother-in-law involved with driving traffic from pay per& }$ B0 C D/ O* p$ A# k* K, x* i
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
. V; g9 j$ m! D0 }; z Qand how I was trying to fix it.
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+ |8 s: u% o( D' PHere is what happened when I dropped the bid on that $1.250 {# d( c$ o4 B/ @% J
lead campaign from $1.00 down to about $0.25.1 v# Z: \# E ^* F4 `' Z
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Ready?
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) @/ r6 z* G' o9 h# U: G/ u4 nGoogle accepted the new bid.
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5 [- P+ E9 U6 k- W9 F, Q: \& jWoo hoo!1 ~5 K$ n% A$ C6 \
8 k- @( _" N# N5 j' DNow Waseem can actually make money on this offer. Google+ E" b; k6 J& O- s8 P
rewarded this campaign because we had developed a good CTR- d. i4 z- J" J0 X
on the ads.6 D. [8 A6 e& [) n' b& Y( L
K8 x ?9 F% p9 S8 g+ ~3 uFrom this experience, I reminded him to develop his ad
' _( A) a3 Y0 _: J/ U8 b6 uwriting skills to keep a good CTR ratio for all his ads on2 |/ B) P+ G: m/ w2 x# M
Google.' D7 I' @& q3 Y
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He is not a big Google fan because of all their) M# a( `& R/ Q) @1 T7 N
rules and restrictions, but he really likes MSN and spent a
+ h3 N+ E0 |& B0 F R5 _* vlot of time on this PPC search engine setting up campaigns.& N5 S X" j1 ?* B- Y
& M$ G* s" X8 {+ U* iHe only ever did learn Google Adwords and MSN Adcenter. He, W2 _: \: Q5 c* [ N9 e7 S$ B$ t' d6 Q& N
could have built a lot more traffic if he had experimented0 Y* D& C5 M' Y" s" n' o( Q
with the list of other *profitable* pay per click search
x+ ~7 Y6 l5 ~/ S3 G! B: Iengines I had given him.
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He started making some good money, but things could have
. _( a, J7 ?4 c0 M9 Cbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
E* O: A. Z4 }, i* Jthan $2,000 in an entire summer as a test subject. As soon, n4 v9 o3 Z- B: {! u' c# M
as Waseem started making $100 in affiliate commissions a2 ^5 y. t0 U1 N* _; _
day, he got lazy and stopped doing much.' M9 h0 H: B0 d, M9 E, `4 @( f
2 S% m4 I+ U' Z8 a! ]1 A! b2. World Cup: Waseem is a soccer fanatic and was *easily*
, N+ \1 \' h9 E5 ydistracted by the World Cup. So distracted that he told me
9 w* C5 X8 [1 V; Sit was a *need* for him to watch almost all the matches.0 e& p, G2 ~& N9 M! \* G, ?
" m( a2 X' F* ]% H+ e, j3. He enrolled himself in a full-time course over the summer. j% \4 n0 o* a( O" |8 M4 @
and had assignments and tests to complete. Okay, I will let$ u( k6 d- I+ g9 G# d
this one go.
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e) u7 ?2 U8 [Over the three and a half months he spent at my home, he only; F8 W( u6 e0 a' ?( h
got around to driving traffic to 4-5 offers. I had hoped* M9 V) m) Q' D O) s( {0 B% `+ E' {
that he would have built enough traffic to pull off a9 L4 A/ a/ L/ h, v8 t. `
$10,000/month.) s. v4 Y- ?% ]8 n
: N" \- V. ^6 N) l6 W mHere are the result of Waseem』s stats since mid-May by5 J9 r t9 I/ _9 H W
month:
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\8 {6 T/ D3 o! j0 M0 Z* g** May **
J1 [2 E1 R' l$ f5 HRevenue: $830.053 h0 g2 x, C$ K r/ ?8 _& }& T
Cost: $616.383 z' {. C5 N1 n) `$ k) _
Profit: $213.67: U$ T) d2 e; h8 M; z
Net Margin: 25.7%2 h, i' X7 {6 D) D5 f
3 _/ W4 F8 f, I" l5 [5 p
** June **' L8 B1 q" ]) }7 Z+ s
Revenue: $2,526.95
- C S/ o1 w; t& J: a4 eCost: $2,390.28* `( r- K& I9 @* X4 h, {
Profit: $136.67
1 g- @9 X K4 G2 @Net Margin: 5.4%
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** July **& o) ^! U5 G6 e) G) m
Revenue: $2,787.40
) [! z- ]! L1 f8 @, z, }; n8 OCost: $1,749.53& W3 p( X n6 O2 `0 U1 U) ~# p2 q
Profit: $1,037.87
. D- o0 {) c: C PNet Margin: 37.2%
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! [2 d; j/ g; Y$ D2 z% q; S** August **! C! L( Y; U$ p2 K/ g8 f, c
Revenue: $2,983.30: {. U% t& Q, [7 M& D8 V9 x
Cost: $1,945.83( S3 U `; ?( i4 g6 n& {( Q
Profit: $1,037.47
: @8 [% P$ T5 X1 q0 f% K6 g1 rNet Margin: 34.8%
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$ x- f" {* r/ t2 q) F# S** September **% G- c$ O9 T0 {& y3 B# q% }
Revenue: $3,841.30
8 a) Z9 x: i0 T3 ]: w, MCost: $2,662.146 ^. K7 X' G* p. g, Q
Profit: $1,179.162 ?' n/ @& J, Q7 H/ f
Net Margin: 30.7%
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** October **- u$ C; B8 ?7 v! j
Revenue: $3,752.30
) c a3 ^* O/ HCost: $2,701.78
3 n) J* b1 s$ @. y! H% iProfit: $1,050.52+ L/ h% ?! }6 p( r: E# n
Net Margin: 28.0%0 C0 v) q$ [7 |3 }
* ?. H' r! [# u7 _** November (forecasted) **
- x! E6 S1 i3 b) ORevenue: $3,280.00" ^6 Y% i) F; j. I6 Q
Cost: $2,403.00
3 s4 E; M# Y/ IProfit: $877.00
7 k- Q {& ^- q3 m3 TNet Margin: 26.7%
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For some people, they may say that the above profit is not
% O8 s* U: t6 ~5 l m0 {8 ra lot of money. But for others, that is enough to cover7 v0 d4 M* \$ x# @3 v1 n; g
a mortgage and car payment.
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For Waseem, this was a windfall.) Q5 ?' F) N6 |
% o- t9 |( ^; ]1 K% N3 ~Waseem got lazy and gave up to soon. It still makes me mad
0 B) g! _( Z& E+ p. V/ rwhen I think about the potential.
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& ]: C8 \7 L0 E5 gIn fact, it was ironic that when he went back to university
! s- h) ^. y" e4 b. D' Pin September, he virtually did nothing and his affiliate9 `" s0 k [) Y; }- r
commissions jumped to almost $4,000 in both September and
+ k4 v+ v+ a' P% i" I0 P4 [October.
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If he had just spent a few hours optimizing his campaigns1 ?& d' A; p% j3 k
using the *system* I showed him, he could have easily netted
7 {: o) K( P* f( ?( `; S( I% v! L50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is q0 I8 ^* v8 k9 K
still netting an average of $1,000 in profit a month on
! L) z! A; S7 a# Dcomplete auto-pilot.8 \* v/ ]* \/ B" s
9 U8 m3 G) Z9 g3 B% RI actually just recently saw him after he came up to help me
) k$ i' @- S; i6 C1 C/ @set up my recent two day seminar in Toronto.# \8 ~. d' C# T& t* F1 \8 H
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You should have seen the look on his face *after* my two day
- n: y3 ]# u7 m* C9 v* u8 Rseminar, when I spilled the beans on *everything* I do to" W3 i7 A) x5 c) I
select group of 25 participants.
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) C* o& F" H' ~ V* k9 oI only taught him about 30% of what I knew.2 e4 ?, M# n0 H5 G. r. F
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He came up to me and kept repeating 「Man, I gotta finish; [4 l( j1 U; P: [) o" n* ^3 I, @
school and start ramping my campaigns up.」/ k3 I6 z8 l# g; \" ~0 k) Z
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Don』t worry bud, only one more semester left.
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% `! ^. i, x' ~2 g' `5 UHope this story motivates you that if a broke college
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can make money using the PPC to CPA money model, so can you.5 q: O' X. n$ e6 z0 A5 f
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Start building those CPA campaigns!8 F5 ~2 B& }! o* C
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Gauher |
發表於 2008-2-25 03:10:58
