找到後續文章了6 c; i1 ^) }% v- B& v# n9 ?; |' H
( W* }- p( U! z0 m$ xCan I Teach This PPC-CPA Stuff? Part 2
6 r2 b0 p+ A- ^7 p9 {1 }2 n
$ b; g- N7 o3 R/ x8 U6 [Okay, here is the continuation of the story on how I got my
' g3 t: |) {& Vbrother-in-law involved with driving traffic from pay per
' p. N" ]7 f+ b; Qclick search engines to CPA lead offers.; y* [0 f) J. y+ G+ \0 K, B
7 E. N) [: N8 d$ d2 n
I left off on how he messed up his Google Adwords account
. r/ h# B/ _ C3 U4 K* }and how I was trying to fix it.0 N J' t9 |( d* o( u+ i8 ]
& n* \ \2 r# `' o% ~6 cHere is what happened when I dropped the bid on that $1.253 o; ~; ?& p9 b8 C
lead campaign from $1.00 down to about $0.25.
$ _9 C1 E! {5 C) K; n
4 U2 g. L: V9 N% ~Ready?7 R3 O; M1 h% A1 ~) a5 l
- \7 ]; Y) e7 C. ]) s; ~, hGoogle accepted the new bid.. p4 `8 n+ S7 q, @& Q- i8 S/ S1 L
2 E# O/ z& L! W
Woo hoo!
* p) C, }# T& r9 J9 Q8 n, a
* V( v: b3 }( d: ]+ ?7 eNow Waseem can actually make money on this offer. Google
( h( E1 p+ g& X( f( B1 Nrewarded this campaign because we had developed a good CTR
' U8 _ g6 V- X5 Qon the ads." w6 x" N. J$ P9 \( C. V0 F- t' ]
$ O4 @: K! ]5 |: u5 y c3 j! eFrom this experience, I reminded him to develop his ad8 a4 A1 |1 p" @: ^8 M# L
writing skills to keep a good CTR ratio for all his ads on
- H+ }9 x0 v: {9 w( ^Google.
& u0 r' C! x. a* P$ n
7 Q( I' L2 O( R G& m2 ~, @He is not a big Google fan because of all their
4 X# y2 o" O7 H( `. orules and restrictions, but he really likes MSN and spent a) D+ m) ]6 X0 C3 G- g
lot of time on this PPC search engine setting up campaigns.' {' T. t2 t/ H( c" K- ]
. E8 x$ V* A5 B. `+ H0 [+ K# h7 _! C
He only ever did learn Google Adwords and MSN Adcenter. He4 M x: g @, i; m
could have built a lot more traffic if he had experimented' X8 X q9 B% W4 D2 M0 l9 p, Q. t
with the list of other *profitable* pay per click search
- B. o2 @6 H' S9 d! ~4 e1 tengines I had given him.
1 Q; I4 a" G4 a) ?1 u0 s% v2 `
' M5 n& n+ R" W7 L1 w! YHe started making some good money, but things could have
4 u+ I# R! [; W. e5 m2 bbeen better if not for the following:
5 o& T' ~3 k. \
8 D, a' K6 W+ }) x+ R6 Q m3 Z1. Never use a broke college student who hasn』t made more: X7 h: u# I9 K5 J9 _9 ?
than $2,000 in an entire summer as a test subject. As soon
( I. J: _ [/ Z5 U3 ]/ fas Waseem started making $100 in affiliate commissions a2 u- J6 ~) g. J# `# o
day, he got lazy and stopped doing much.# v6 W# C& r' z
" Q& z6 H8 {& Z- C2. World Cup: Waseem is a soccer fanatic and was *easily*2 ~7 @ ?3 ^9 b( M
distracted by the World Cup. So distracted that he told me5 z {9 m& D1 c& V
it was a *need* for him to watch almost all the matches.
6 [+ p% m, h5 |+ y
) l4 L3 d) U9 |3. He enrolled himself in a full-time course over the summer7 `: ?. a# b9 Q1 n( S9 z% j# D
and had assignments and tests to complete. Okay, I will let, v* L6 V1 K# N: ^$ P2 z8 O
this one go.
& Q/ }% p+ n* Z, h% }
& m7 j# N" M: Y8 rOver the three and a half months he spent at my home, he only
1 |- _' A' r! S! X0 y9 C# t) ggot around to driving traffic to 4-5 offers. I had hoped
3 x3 S: R6 K" }5 v; q# ^that he would have built enough traffic to pull off a
6 E; e" ?/ x, L5 P; M* ?$10,000/month.
7 Y. Y5 v; W6 D/ p/ }9 M) z6 J3 y0 J2 M# C* F8 Q x
Here are the result of Waseem』s stats since mid-May by
( R" I! P3 L- z: Nmonth:
0 c! g& B1 u0 T; L+ I2 G9 c6 c- M8 \' J9 X" P# } q/ U2 y
** May **
8 o6 L* Q% S$ X) l8 B- sRevenue: $830.05
4 H! [3 K9 o9 S5 WCost: $616.38
2 t3 |4 O- B) ~4 N l- B" e0 m1 o6 GProfit: $213.67/ X) b: M4 `9 d
Net Margin: 25.7%. u" f6 E. [# s% _/ \# h
j& d/ `. g+ s, e** June **2 X& F- z7 H$ X+ I4 A$ F" D6 T
Revenue: $2,526.95
1 F0 Z8 p. D3 @1 }5 A8 zCost: $2,390.28# S( |0 d0 X: \. J- g
Profit: $136.67
! ?1 @: l( A- e$ _& FNet Margin: 5.4%2 L) [9 U* t# j) a& n p6 v: ~+ s
7 r8 \0 e. r- l* ^( P
** July **) c* B& R( v; o: T* b* V E
Revenue: $2,787.406 R" g6 ^" Q* ?& L* b
Cost: $1,749.53( F( j3 Z t, b" i* u
Profit: $1,037.876 H( D+ R! t+ c4 a6 [
Net Margin: 37.2%
6 ]" l) U$ B3 l: d$ C7 V: A
7 Z, f& z; w9 ~% T, }! t** August **1 r4 K2 J) D! v0 Z( V z
Revenue: $2,983.30
; j/ B, f4 B3 l$ r8 J! k& I! vCost: $1,945.83
7 t1 N1 d4 S2 P$ p9 R* F/ ^Profit: $1,037.47
, B5 x& p" b& T7 `2 a! r* ? Z, eNet Margin: 34.8%8 ? @8 h6 F. n- ~, g
5 [6 [# m3 W" f
** September **
3 h R* f2 {7 K' J. tRevenue: $3,841.30' V4 u2 \- _4 c2 ^6 W* Z. ^
Cost: $2,662.14
3 W% x, q) m r# b2 v$ XProfit: $1,179.16+ t8 j7 h; U' M4 w v: v
Net Margin: 30.7%( r2 g0 v8 ?6 c6 L
" G$ O& ]- B+ _; W W, B! U
** October **/ b- ]* I# a& P4 v5 }
Revenue: $3,752.306 N8 ?) c$ C$ e
Cost: $2,701.78
+ d: }$ ?( A! d& JProfit: $1,050.529 M" c* E* a8 Z* Q
Net Margin: 28.0%3 ?, E4 Y) T2 P; t: j% W5 |
+ j% J% t- f* D2 ]" w
** November (forecasted) **
9 z4 @) l+ ?. Q( o r! f0 uRevenue: $3,280.006 G. b( m. n6 U3 b% P
Cost: $2,403.00
4 J; V7 f8 \+ }* M, [Profit: $877.00. @2 [1 j6 L2 u q( U
Net Margin: 26.7%
, P" L9 b1 e2 M8 C' g6 _$ r0 m: k1 Y6 u# [
For some people, they may say that the above profit is not
$ \4 d" [+ q* E) va lot of money. But for others, that is enough to cover
( f, M$ j1 R: |+ P" C) Z5 oa mortgage and car payment.+ m- J2 V7 ^6 M# U$ |
6 W6 e" W( D: Y( k" b. o3 fFor Waseem, this was a windfall.' Q J% l- h! n: L& K
3 N) V" U" a* u# oWaseem got lazy and gave up to soon. It still makes me mad
8 z0 s! W1 Y' i# m/ K, |7 wwhen I think about the potential.2 r2 K1 w* E0 ~+ P/ F) S9 k
, m+ D h; i% s0 |
In fact, it was ironic that when he went back to university ?# o0 j" b$ w8 X' n) T
in September, he virtually did nothing and his affiliate0 r1 p1 G, k6 k1 [
commissions jumped to almost $4,000 in both September and
6 E: F& q1 X. h* U- m' YOctober.
5 ^* C# H7 g! U' A) F- ~8 s" D
7 s1 C6 B) D2 `If he had just spent a few hours optimizing his campaigns* f$ _; I9 P3 U& n' h2 i) h2 k
using the *system* I showed him, he could have easily netted, [! N8 C* |, H& ]# H; E* a# L
50% of these gross revenues as profit.3 a& L/ s$ @8 z; m
% M! j3 Q) ]- I9 ]
He still isn』t doing anything with his campaigns, but is
# ?+ ~- q% l+ A& _1 t9 P+ gstill netting an average of $1,000 in profit a month on- J9 [: v5 o! ^. s% F
complete auto-pilot." K5 K) E2 w/ p8 m1 b& P$ a
+ V3 W0 Q' K( Z( b" v+ b \0 g
I actually just recently saw him after he came up to help me( I$ V6 ^ K, O
set up my recent two day seminar in Toronto.% j4 j F' o; g3 Y. g: I: Q0 P
+ m- W( ^: o& Y0 S l7 O& O M! ?You should have seen the look on his face *after* my two day; |1 g$ I {! X1 J8 X
seminar, when I spilled the beans on *everything* I do to- a9 Z5 q6 m. @% ?2 b$ y
select group of 25 participants.! y/ c& S( B9 d5 b$ ~- X* V
/ f2 ?( ]) u. g8 r
I only taught him about 30% of what I knew.5 H) W: P( Z x/ N$ S
. f6 Z6 z3 l3 `- V2 X% E
He came up to me and kept repeating 「Man, I gotta finish. X) c' ?' a; k9 y! U' C
school and start ramping my campaigns up.」5 a# q- X" N4 t( e4 W9 n
) o' ~5 L8 w R6 _9 N, N
Don』t worry bud, only one more semester left.5 `3 t. n7 N- d9 \$ h
2 b' X( N2 K2 O* H( S- NHope this story motivates you that if a broke college
/ P- m0 {0 Y7 Zstudent who didn』t have *any* Internet marketing experience/ J+ @# @. D3 y: {- h2 |
can make money using the PPC to CPA money model, so can you.9 t- ?. e. M2 U& ?0 I
' \+ t- k7 O T0 EStart building those CPA campaigns!6 v H5 f9 g) k4 K3 \) i
' m5 r! L3 n2 a, O# v7 b7 @4 A$ qGauher |
發表於 2008-2-25 03:10:58
