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Can I Teach This PPC-CPA Stuff? Part 2
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3 j0 s( }3 k6 B+ P+ I3 F3 P7 kOkay, here is the continuation of the story on how I got my% F6 p# Q7 o$ x( p( @4 H- m, l
brother-in-law involved with driving traffic from pay per
1 y' V* I2 r( y2 y: i2 w3 a# cclick search engines to CPA lead offers.
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) K1 c4 S. M# @, W& EI left off on how he messed up his Google Adwords account' l1 `. |/ U/ h( v, z
and how I was trying to fix it.) f5 q' [0 W6 o' |+ z
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Here is what happened when I dropped the bid on that $1.25
5 d2 l6 v1 w( O6 ~2 Glead campaign from $1.00 down to about $0.25.
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9 p3 t* y% }7 m: S/ S/ {5 J1 e( mReady?
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Google accepted the new bid.0 K2 s4 L' v2 Y) S" u9 O+ q' r
1 E) O/ e( b$ Y; a5 ?- ~3 fWoo hoo!
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Now Waseem can actually make money on this offer. Google
2 W$ m& y1 E5 Z" qrewarded this campaign because we had developed a good CTR6 E# `0 K# l4 u8 r' I6 U& x2 z# w2 L
on the ads.
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* b# v$ E; `5 q- p( x a/ \2 eFrom this experience, I reminded him to develop his ad2 b4 }* G. v7 t( E
writing skills to keep a good CTR ratio for all his ads on4 q# k" A( p" p
Google.
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+ j+ g9 a9 `; o4 z. U" V; VHe is not a big Google fan because of all their
3 B) \) O. n; p* H& Mrules and restrictions, but he really likes MSN and spent a
. l7 g2 }* I2 I* Ulot of time on this PPC search engine setting up campaigns.
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5 e7 E5 N4 ?/ R$ N7 c1 aHe only ever did learn Google Adwords and MSN Adcenter. He
0 U0 |8 p# I6 ~# acould have built a lot more traffic if he had experimented
1 P2 h! I2 }3 _& Y. c; r! lwith the list of other *profitable* pay per click search
! [& e, H7 W. tengines I had given him.6 h H% T9 h2 q/ s4 N
/ r ^1 W- E7 G6 THe started making some good money, but things could have! A" _) b) U4 O; g
been better if not for the following:5 b8 m) [2 L2 X* S, }1 w
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1. Never use a broke college student who hasn』t made more$ _( }2 ?8 `" e- |# u: u
than $2,000 in an entire summer as a test subject. As soon3 }" X0 p% M+ O" P; _% f+ @! e- K
as Waseem started making $100 in affiliate commissions a
8 }3 S7 |* L* m& j; N- r" I% fday, he got lazy and stopped doing much., j4 q$ e% u5 H5 f; O- z
3 z1 H1 y b Q. [- b w2. World Cup: Waseem is a soccer fanatic and was *easily*
8 ^8 U6 M& O1 ~" D' \7 Ndistracted by the World Cup. So distracted that he told me5 `% c! F* j! n
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer7 p# y% L6 q4 z5 ^- z3 g6 P
and had assignments and tests to complete. Okay, I will let
- V- ?5 [( {" x8 ~this one go.
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# N! K9 V8 g/ V0 p e: n8 X& sOver the three and a half months he spent at my home, he only
( o# O V2 I+ Dgot around to driving traffic to 4-5 offers. I had hoped; @8 b& p0 m7 r7 q: } C8 [
that he would have built enough traffic to pull off a/ R4 T- i/ O& R3 i& }! V6 h
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by7 a: C% H- j4 M- P! `: `
month:
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** May **. F% a r8 O$ Y- u4 _
Revenue: $830.05
" I8 C h2 G( @% s5 h- k( \Cost: $616.38
b$ ~# s* L3 q2 S- h* \! J5 U: ~0 JProfit: $213.67
9 M! h7 \4 e; F% q2 X* P8 gNet Margin: 25.7%
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' L5 [+ z! W9 a: D3 s$ B** June **) k( l+ _% H+ G- [2 b7 h
Revenue: $2,526.95! x( b% {( J% F7 T. l/ q0 p
Cost: $2,390.28 y6 X' _7 B- t; o' s8 P9 J" s* `
Profit: $136.676 ^& j1 O- }- J
Net Margin: 5.4%2 L$ M" H5 N9 V; R" @0 `% R% \
8 t# d! z/ I" v `$ l @** July **
3 ~) L% X' P5 J( m) }/ NRevenue: $2,787.40
& ?2 w% F$ q3 [' H2 b) w* vCost: $1,749.53' d/ M1 W) g$ G+ y1 e
Profit: $1,037.87# ~7 m2 M) x: @! t
Net Margin: 37.2%3 ?* B O/ q2 t, ~+ Y
0 d2 C+ a6 j) g1 n: m** August **
' t @' o F3 ^Revenue: $2,983.30* {6 ]# X3 a2 |; M5 w( `
Cost: $1,945.83
* `6 ]6 U" F" I0 Y& Q+ D) ~, J2 b/ XProfit: $1,037.471 Y2 r; d& z( F8 R- ^
Net Margin: 34.8%2 Z1 E V: J* D* p3 d( G: `+ g
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** September **
- O! H! N* o: PRevenue: $3,841.30# S; p0 d0 ^" s
Cost: $2,662.14
! X0 j' U- m4 ZProfit: $1,179.166 X6 t8 h q. x) L' Q
Net Margin: 30.7%+ Y! }; L3 \6 V
- ]- `( e5 A; i1 S& ? o0 r** October **
& @+ Y2 P; L; B1 {/ s7 bRevenue: $3,752.30
0 j3 J! m0 j( O6 `9 ]: i; X8 b4 hCost: $2,701.78& A" j* C, S3 b, Q
Profit: $1,050.52
% \5 B4 d% Y; X( l+ d4 iNet Margin: 28.0%
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0 z4 p7 m% p3 }& O2 |$ Q** November (forecasted) **
) T2 S( h! q5 x# ~! w7 ]: vRevenue: $3,280.00$ _( M5 u9 j3 r+ b/ I
Cost: $2,403.00
K6 D" J. b4 m$ Z; F4 Z1 w4 K* DProfit: $877.003 Y4 G1 m. c' k F7 m+ B. V
Net Margin: 26.7%
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2 v% d n4 @# c6 LFor some people, they may say that the above profit is not' W7 {( q& B: _0 I# N% s. t
a lot of money. But for others, that is enough to cover
3 |7 y- [4 [; x4 ba mortgage and car payment.4 V q3 q X1 [/ ^( {
. ~+ O6 D. Q% |For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad5 X1 [ k; D. ]% k$ A* j
when I think about the potential.- z. B7 a$ H9 f& G) |% `
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In fact, it was ironic that when he went back to university
0 f, X, F5 g1 l$ D, yin September, he virtually did nothing and his affiliate
+ D- K0 g: y8 i0 m$ K1 fcommissions jumped to almost $4,000 in both September and9 C3 f0 I' G |& c: j
October.' C0 d0 z8 B( o5 v1 j# J" h$ @
' \' }2 ?& |- L8 C* w. P3 W" A8 fIf he had just spent a few hours optimizing his campaigns
4 }! P; w$ ^ ^7 t; u% xusing the *system* I showed him, he could have easily netted+ R' |- C2 G. ]( P+ ?7 R
50% of these gross revenues as profit.* @) Q& [, Y9 g
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He still isn』t doing anything with his campaigns, but is
1 l# |& Y) Y/ a" G4 B# K1 jstill netting an average of $1,000 in profit a month on5 W9 i* N& H3 x: Z, y- F
complete auto-pilot.
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0 L. d' l! T" T% F( |. BI actually just recently saw him after he came up to help me
2 @1 ?, a. p N/ y o' Iset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day/ F1 k( l. o, J7 N
seminar, when I spilled the beans on *everything* I do to# Y/ X- w' w" S, r2 c" c% Z4 N
select group of 25 participants.
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I only taught him about 30% of what I knew., P: E' ]$ f1 C/ I5 e
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He came up to me and kept repeating 「Man, I gotta finish# I& \8 W% Q9 ]2 I7 L- w2 ]
school and start ramping my campaigns up.」9 L- @7 W& n" |, A$ }1 V" w1 p
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Don』t worry bud, only one more semester left.
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1 [' O. f! x c' b7 \3 A& l; `Hope this story motivates you that if a broke college4 H, @. U, m$ ^
student who didn』t have *any* Internet marketing experience
* L. [5 w5 F! Y8 v7 h. ncan make money using the PPC to CPA money model, so can you.3 u% [- v& h t5 H/ `4 @5 @
9 Z2 s# y+ r# q3 hStart building those CPA campaigns!" T% e1 `+ J1 `+ J! I
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Gauher |
發表於 2008-2-25 03:10:58
