找到後續文章了. P6 Z0 m0 ^: ?0 E M8 i
! |& c' ~+ j% q+ y( NCan I Teach This PPC-CPA Stuff? Part 2; U) e. a6 n1 d. {% t
' ^6 K+ o. \3 R- YOkay, here is the continuation of the story on how I got my2 n9 S0 V9 [! B& B# ?' p' t. }
brother-in-law involved with driving traffic from pay per
# A& b0 f+ i+ S% D; M- t9 G0 _, M6 Zclick search engines to CPA lead offers.0 U' F1 t( F9 D4 }5 r/ y k3 B/ r' V
& j- N& r7 f$ h3 S5 t0 @1 r" S9 e$ H1 C- rI left off on how he messed up his Google Adwords account
/ |8 F8 O" t: B) ^( {: [and how I was trying to fix it.7 z9 r& L6 v& k M4 z8 n# d
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Here is what happened when I dropped the bid on that $1.25
3 H% x1 }& j9 M& Q! M. Z, Plead campaign from $1.00 down to about $0.25.
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) t- P0 u& f% ?/ P8 D! h& oReady?- r! U8 r) q( q% o1 J! E
3 I8 `+ b; H0 }9 GGoogle accepted the new bid./ y2 W5 ]6 O7 J9 {+ S) p
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Woo hoo!' S, W$ j/ R$ U* D! A# w
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Now Waseem can actually make money on this offer. Google
$ ]; `5 D; G' v& s9 Zrewarded this campaign because we had developed a good CTR
( Y* I/ D" y0 T2 g" F% ^on the ads.0 z. s+ ~! P: s* Q! [0 C. i
7 {: P- X8 W3 L3 I% s+ s5 {9 o8 v( ZFrom this experience, I reminded him to develop his ad* x, \# I( }" I
writing skills to keep a good CTR ratio for all his ads on8 Q4 ]- u# c. }) s3 e
Google., Y; b" p+ Y& P# H/ C% H, U3 o
' G0 F& a* Z# lHe is not a big Google fan because of all their' e7 l8 C" Z8 [ k- D
rules and restrictions, but he really likes MSN and spent a
: c) B* B' P) C: v3 \: Tlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
' G E) o! x; J- y8 t' @: acould have built a lot more traffic if he had experimented2 J( |& ~4 {/ r8 F1 p
with the list of other *profitable* pay per click search
; y n* @2 n; P/ x2 `engines I had given him.
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! r& `+ m- l$ d! f" \0 YHe started making some good money, but things could have! r1 d( N* f+ [6 ^6 g, X
been better if not for the following:2 P* m. D9 V* @$ A) U" k! |* f$ J
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1. Never use a broke college student who hasn』t made more% y7 K! M0 \; W3 ~. I, I' z: m% C
than $2,000 in an entire summer as a test subject. As soon5 s+ O5 i$ Z) H# |. X ?
as Waseem started making $100 in affiliate commissions a6 S3 L* A v1 x7 }% F
day, he got lazy and stopped doing much./ K3 S2 o- i% A0 M$ E9 I% I
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2. World Cup: Waseem is a soccer fanatic and was *easily*: E9 A3 o. _( r) R2 f& h
distracted by the World Cup. So distracted that he told me
* h- M: ^) U o; Bit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer) E$ | t2 C! O" J& b: O: e9 |3 I
and had assignments and tests to complete. Okay, I will let; h A9 v6 ^, p! W5 Y" M
this one go.5 p6 U' B* z: f, V
0 x5 D! F) g% x: Y; k$ fOver the three and a half months he spent at my home, he only" U* A/ m( V5 J+ Q; A2 i8 r) x, J
got around to driving traffic to 4-5 offers. I had hoped
! \" }0 z5 c; K3 r% w E8 S" sthat he would have built enough traffic to pull off a x2 @0 ~7 } C: N0 g ]
$10,000/month., _& `. l; ?+ W
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Here are the result of Waseem』s stats since mid-May by
0 R$ ~& R4 R/ `' o, |- Nmonth:
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: m( i3 C0 r3 k' T; Y** May **2 N9 E# x$ F8 y' O" Z$ t
Revenue: $830.05
' {. w4 A A0 xCost: $616.38 t5 z |) j% A! N& A
Profit: $213.67
, G( M. R2 i8 D; T0 E ^Net Margin: 25.7%* ~7 f/ X" w8 d6 Z$ c7 r* s* Y5 O
) O5 |4 w6 Q1 @1 |) r** June **! S8 k7 d' {7 g# s2 I
Revenue: $2,526.95# n0 c: p: Y& p
Cost: $2,390.28
, }7 \4 f6 Y, q- l. h% D' lProfit: $136.67
' c+ j3 V' y# }* cNet Margin: 5.4%
/ ~( S# ?# p3 ^% E* K# X* S' p. u) _( ^
** July **
5 p- Q. B9 A5 }/ Z) S" PRevenue: $2,787.40/ K. v A2 q& A6 F# r4 @ l
Cost: $1,749.53# b( X0 c, t1 a# I9 }& b
Profit: $1,037.87
5 n" s9 k/ K! w% q! [% g1 f5 QNet Margin: 37.2%2 l! [ G9 C: u/ H, ]
7 Z' b0 p5 b8 t3 f9 h! i2 `** August **
5 X) Z. f- G! V) H) L: Z$ jRevenue: $2,983.30
$ b m/ t' s& E QCost: $1,945.835 G# u8 D3 a$ v
Profit: $1,037.471 ]" u* S% }8 B. h* I7 U
Net Margin: 34.8%9 w P' X& n5 ~6 C
: a$ H/ \; H A/ {7 `1 ~
** September **4 T4 f W M4 C, ^, B1 j
Revenue: $3,841.30
G5 f/ I* D3 Y8 V! P4 mCost: $2,662.14
( O" Q# P* R bProfit: $1,179.166 I% z/ I* D- g$ h5 n8 {
Net Margin: 30.7%
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** October **4 j; x- a, w+ R0 i" L
Revenue: $3,752.30
2 m7 M1 A3 j" b8 i6 mCost: $2,701.786 s6 S m) D! c1 X* N7 U
Profit: $1,050.52
; z0 c9 [( E3 ]0 BNet Margin: 28.0%
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** November (forecasted) **
+ g" j' P* f2 r7 a: b) F( Y) eRevenue: $3,280.00
" q+ X# o7 T! c5 w4 zCost: $2,403.00- Q9 E0 Z% F7 K. K
Profit: $877.00+ p1 v' W. O5 P9 k9 G/ G
Net Margin: 26.7%& F4 R9 z) v& S/ X U1 V
/ l$ w M, E/ jFor some people, they may say that the above profit is not
. f, s8 q+ h! r) g1 N; ha lot of money. But for others, that is enough to cover
6 f! s* }( |2 D" {" va mortgage and car payment.
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7 h" ?+ D1 R; \7 c7 yFor Waseem, this was a windfall.
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6 Q: `& a, F7 N5 d% o" i: G1 yWaseem got lazy and gave up to soon. It still makes me mad3 H9 {" e9 `/ b; o9 ]5 |, D! M
when I think about the potential.$ K0 |7 u$ ^0 E8 G
5 P0 Q* G, P/ |5 F; p+ jIn fact, it was ironic that when he went back to university8 B+ L5 S1 e- g3 T
in September, he virtually did nothing and his affiliate
0 Q# q0 H g, Q) xcommissions jumped to almost $4,000 in both September and
+ v6 o* W3 y; w0 B7 p8 xOctober.
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* Q) Y6 x, A( n) F2 DIf he had just spent a few hours optimizing his campaigns
4 M! z ]& J2 Y5 [using the *system* I showed him, he could have easily netted$ O$ ^- Z C, D3 |6 h( n$ b
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is3 L5 d4 \- }9 z1 e, V. P
still netting an average of $1,000 in profit a month on
* V' X& ?! n% n% N0 C8 Ccomplete auto-pilot.$ x- X- x2 ?, V) o8 \+ U
& E; c: F. C5 I- e* w( sI actually just recently saw him after he came up to help me# u4 M; T. J3 f7 z1 b& h/ R2 b# @6 q
set up my recent two day seminar in Toronto., C4 J' S! @$ |- t1 B; q
7 O9 ^& g7 v* U+ LYou should have seen the look on his face *after* my two day
/ V3 i; }' l: c5 n- C- ?seminar, when I spilled the beans on *everything* I do to" I, r5 P8 ?/ m) {3 p. K5 M0 Z
select group of 25 participants.
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I only taught him about 30% of what I knew." X: n" o9 I$ S! i9 \: C3 |7 P
, M F+ f W; B ^He came up to me and kept repeating 「Man, I gotta finish
4 U( I$ P. r0 t/ ^; B/ oschool and start ramping my campaigns up.」' c3 g- V: I! ~# K
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Don』t worry bud, only one more semester left.
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$ f) k7 G8 o0 `% E% NHope this story motivates you that if a broke college4 X* P( C q- d. X4 w% J
student who didn』t have *any* Internet marketing experience; Z( l# e4 G8 h, X- N
can make money using the PPC to CPA money model, so can you.2 h1 q3 y; p" I' A3 c, V1 I
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Start building those CPA campaigns!( O! a3 z7 T, }" Y7 h. W. H
" C# z; L/ E8 _" u/ IGauher |