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Can I Teach This PPC-CPA Stuff? Part 2% \& [% l& m9 r% {
; V& |1 w9 B( a, ?! IOkay, here is the continuation of the story on how I got my
$ N4 a, f! l- ?* hbrother-in-law involved with driving traffic from pay per. y+ c% @2 @9 f' q" g% F; _
click search engines to CPA lead offers.; T. w& {0 ~" c
3 p, d) l& l0 l$ HI left off on how he messed up his Google Adwords account. m3 ~+ Y, m: w
and how I was trying to fix it.
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, k2 r$ u0 j/ ~. U8 v4 [Here is what happened when I dropped the bid on that $1.25+ z4 l5 p# V* ? Y/ q: v) y% r
lead campaign from $1.00 down to about $0.25.. `+ l! j% _7 A
% E% |' ?% N1 K& f6 ?8 aReady?
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Google accepted the new bid.9 q( \6 \: `. ~4 u
: k3 Q. E* l( r3 F( T, @! oWoo hoo!
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! ]6 C' r& z$ a' D! ?- aNow Waseem can actually make money on this offer. Google0 d# e# \ h" b4 Z$ W9 G# ]
rewarded this campaign because we had developed a good CTR
8 I& @# H" R, t: s$ v* l2 Eon the ads.
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From this experience, I reminded him to develop his ad
f% \: w& r+ S1 k! ~+ Iwriting skills to keep a good CTR ratio for all his ads on
: T% d# b1 l! c2 |! P! dGoogle.
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He is not a big Google fan because of all their+ y; D l5 v A3 @4 z, H( t
rules and restrictions, but he really likes MSN and spent a7 q7 e! X1 n3 R& F) ]8 \
lot of time on this PPC search engine setting up campaigns.2 L$ b/ K# X \1 _% ^( s7 F
! b8 ]4 C6 G. a4 {* uHe only ever did learn Google Adwords and MSN Adcenter. He( i: B8 B9 u: s, \- k
could have built a lot more traffic if he had experimented: I3 \8 W5 @: l$ J2 J1 O9 N. m
with the list of other *profitable* pay per click search* y: P3 X% e2 O3 y; m
engines I had given him.8 _, f: J1 ?8 Y: O% B
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He started making some good money, but things could have. D5 y# K& _ H# _+ v( ]. y
been better if not for the following:" c# O! ^ R& p0 b; U
/ Z( Z( b8 N% h$ G. y1. Never use a broke college student who hasn』t made more
4 u/ D0 B# [ d1 Qthan $2,000 in an entire summer as a test subject. As soon
" r0 ?4 ^) c S, E7 q" ~as Waseem started making $100 in affiliate commissions a
' x4 v# r" A$ L+ E+ ^9 J5 ]day, he got lazy and stopped doing much.7 y# W, j3 y: `$ U) ]* L) x
1 H6 i6 E' Y1 A# _2. World Cup: Waseem is a soccer fanatic and was *easily*
& ~0 H0 N U/ b- i9 k$ xdistracted by the World Cup. So distracted that he told me3 [9 s" T; a8 E- c0 O/ y4 u
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
9 O$ P+ |2 M# m0 N+ i. b- `and had assignments and tests to complete. Okay, I will let& V6 z3 [: m1 ?( K6 Y' e5 k. S# T$ O
this one go.7 b @6 c0 `/ z! a2 m8 R
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Over the three and a half months he spent at my home, he only7 N6 P, F4 R8 b* `% s: ]
got around to driving traffic to 4-5 offers. I had hoped
* c6 v; p0 v: ^' K7 n. {6 Athat he would have built enough traffic to pull off a, U: C* ]4 N) C0 P
$10,000/month.: z. S& ?* i4 e1 A
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Here are the result of Waseem』s stats since mid-May by
" K" n- D9 t4 o4 w8 x5 k2 m7 O Z+ umonth:6 s% j1 w7 }& h/ Q% a3 R# M/ K
5 C5 O6 K+ y! [5 D& [1 F' G
** May **7 p$ y6 t9 Z2 N# S6 {
Revenue: $830.05
# S3 i! d" e' l: zCost: $616.38
* k% ^8 i7 T$ ^2 jProfit: $213.67
! ^- F1 H& G& YNet Margin: 25.7%" U( Q8 B" i( o- V: O; l4 c
. e* A8 ?" j8 E C** June **( }2 _3 Y" z5 f1 d& I
Revenue: $2,526.951 e/ P, E* f/ r! D3 |. @' {4 m* c0 b
Cost: $2,390.28, T) I/ c, z5 }. w
Profit: $136.676 ?6 U* Z7 y4 _0 W* \( A4 r3 c
Net Margin: 5.4%
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** July ** [0 `: k. X2 a7 V1 R
Revenue: $2,787.40( j! b) C3 Y3 F2 d# h% o
Cost: $1,749.53
. k' M9 Z6 O% B7 _5 PProfit: $1,037.87
1 U2 B: l5 f5 R0 ZNet Margin: 37.2%
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! b p8 R6 o. P$ s+ ~! M7 X7 N** August **5 b3 S# D0 A/ c* P7 t. F2 l$ D
Revenue: $2,983.30: c9 R* w ^3 p
Cost: $1,945.83
" t9 e, |$ L$ L' h& k6 ^* qProfit: $1,037.47( Y1 b9 G. n: U9 {) b6 V( i) G
Net Margin: 34.8%
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' X# ~: i) S# [& |# ]** September **
3 s' L. e( ^, ^7 L2 BRevenue: $3,841.30
( k3 b! V/ R% dCost: $2,662.14# K' L6 H5 n2 l" ^5 w3 N
Profit: $1,179.16) m5 v' Z6 L0 q0 a
Net Margin: 30.7%( G) u6 s+ T; a* l4 U a9 h7 B$ {
$ ?) E9 l% w4 G! c* c5 t* l, B2 t
** October **
/ K7 _) A7 m3 E0 Y/ i/ L3 tRevenue: $3,752.30
% W/ |- F' u+ L [0 o! M% A6 HCost: $2,701.78
# p) r) i9 F) I- A& M- \' [Profit: $1,050.52
8 M, E* N. n( \6 ^ v, M. wNet Margin: 28.0%$ w( _& X) w: H
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** November (forecasted) **( I5 I, K2 U, x+ ]+ [8 m; _3 J
Revenue: $3,280.00
) D/ y8 B# P, s2 NCost: $2,403.00# q& W; k$ f+ j, N6 P5 M
Profit: $877.00" m& l9 z+ ^$ L! ~3 x/ l( k6 F
Net Margin: 26.7%
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% h6 O Z7 E! X7 eFor some people, they may say that the above profit is not
/ ^# j9 g+ c% p* {. C( Aa lot of money. But for others, that is enough to cover
# V- H; l v: G! ha mortgage and car payment.7 F0 `6 `0 W6 j+ D* E! u3 I0 q
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For Waseem, this was a windfall.3 G$ D, z J- x8 x& e. f: b# ~- N
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Waseem got lazy and gave up to soon. It still makes me mad
4 E* S# y& M! m: v" o, b5 twhen I think about the potential.) ~, v9 k8 |$ A3 A, {: B
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In fact, it was ironic that when he went back to university( n6 d( X7 y3 ]2 B: v
in September, he virtually did nothing and his affiliate+ F. w( A( Q1 ?/ c
commissions jumped to almost $4,000 in both September and
6 ~# ^% L. y8 bOctober.
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% X" I- u" a' F. pIf he had just spent a few hours optimizing his campaigns" P3 r0 }" h8 o! G9 h8 p r% ?/ ?
using the *system* I showed him, he could have easily netted
' }. B1 H4 R2 X. P# f$ \50% of these gross revenues as profit.
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4 ^6 j( s6 `& f* c, \1 X nHe still isn』t doing anything with his campaigns, but is
: V, u( k* k' T% r2 ?) sstill netting an average of $1,000 in profit a month on
3 l* K* _9 e2 n. r7 u9 lcomplete auto-pilot.1 p' i, I0 e# w5 |' `
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I actually just recently saw him after he came up to help me' w, i1 @! ~8 ~! ^0 `+ I) q5 Z: }, u
set up my recent two day seminar in Toronto.
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4 P2 \& Q; J* O- j( rYou should have seen the look on his face *after* my two day3 k9 L5 z1 k i" \2 [- {5 Z
seminar, when I spilled the beans on *everything* I do to
/ v; I+ m w& i9 r- p9 d6 Dselect group of 25 participants.
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; Q* G, c# N& W% F0 ~& PI only taught him about 30% of what I knew.. A: ~2 E& e* w2 S# f
/ g& z, X+ X+ X: H" T: ~He came up to me and kept repeating 「Man, I gotta finish( k D% u/ M4 z+ k' K" y
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college+ A9 @9 }2 {7 p; D
student who didn』t have *any* Internet marketing experience
2 n; \( k& k( n2 n X& |can make money using the PPC to CPA money model, so can you.: I9 [ {1 b2 G3 a
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Start building those CPA campaigns!: `1 o$ @' f0 y) V1 _) R
' j& u9 x8 F( m- ?; z- D) p2 pGauher |
發表於 2008-2-25 03:10:58
