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5 N$ |" j( P1 t$ E: R8 T( T3 l9 R5 C0 yCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
# m! b2 x' Z1 v% H7 H5 b; H; I4 h1 vbrother-in-law involved with driving traffic from pay per
# X" u6 E- f# l$ I' |" Sclick search engines to CPA lead offers.- z2 c# p* U0 B( J( _
! p" h1 i$ U* C! f1 A8 ?/ r" c3 FI left off on how he messed up his Google Adwords account, s- v& t( r$ C6 q" m3 ?1 x% w
and how I was trying to fix it.# u3 |7 [# `4 d5 U: B
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Here is what happened when I dropped the bid on that $1.25
: a9 C$ | s6 u Y" s6 Clead campaign from $1.00 down to about $0.25.
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5 z8 ~ C9 M* A" d$ cReady?2 h7 K. Z; ~) M$ e. D K$ M
8 X; u9 F& D$ p& F1 CGoogle accepted the new bid.* C6 _3 L7 s3 {2 a( N; W
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Woo hoo!
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) p3 H9 e9 ?/ Z6 a, YNow Waseem can actually make money on this offer. Google6 Y6 [# v. X+ U- A
rewarded this campaign because we had developed a good CTR3 J: j2 ]; L1 j$ @% U
on the ads.
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4 m+ o& S5 v4 O' |8 pFrom this experience, I reminded him to develop his ad
0 N! f4 v. Y. h" G6 p9 y* swriting skills to keep a good CTR ratio for all his ads on
0 `, b3 j# Y1 A4 a; Y- Q- HGoogle.3 M- a9 Q. @1 x: o, U
3 i$ D4 B2 w" Y. Z# N6 m! THe is not a big Google fan because of all their$ f3 W% x. r) J9 d! N: G9 B
rules and restrictions, but he really likes MSN and spent a
# Y2 D+ \: l( F" M" B/ p8 \lot of time on this PPC search engine setting up campaigns. i9 n9 j6 G4 a) f6 { w6 m
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He only ever did learn Google Adwords and MSN Adcenter. He
5 s8 N- J2 N' t. w' ycould have built a lot more traffic if he had experimented' T& s( o; h9 Q; C7 r m) C. U
with the list of other *profitable* pay per click search
- f( A3 U. Y& Q: f* C" ?+ iengines I had given him.
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He started making some good money, but things could have- \7 ?" ?! D0 O) J6 u: ~0 \9 o
been better if not for the following:
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$ m3 v& T1 @/ c9 V/ y0 E# D1. Never use a broke college student who hasn』t made more
) E5 D1 N( ]" m6 `# Othan $2,000 in an entire summer as a test subject. As soon4 {1 `0 S2 x+ A/ F
as Waseem started making $100 in affiliate commissions a9 J- A; m+ j; U* c
day, he got lazy and stopped doing much.
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" v% G6 q5 c# G2 Y, i2. World Cup: Waseem is a soccer fanatic and was *easily*
! J6 |( B1 \5 J# _) j- Fdistracted by the World Cup. So distracted that he told me
9 u q3 H4 S3 e5 T$ o, Git was a *need* for him to watch almost all the matches.' N3 n I ]; r0 r8 C
) }+ Y v8 S* r1 a' i5 x3. He enrolled himself in a full-time course over the summer
6 T% ]$ K* R T9 i( @. ]and had assignments and tests to complete. Okay, I will let
3 |" w3 Z3 U; ]6 ?; kthis one go.
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Over the three and a half months he spent at my home, he only' x- S) Q7 V, c
got around to driving traffic to 4-5 offers. I had hoped
! [' t" `* J- g+ Uthat he would have built enough traffic to pull off a
2 a& Q( |- d9 C$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
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** May **2 I3 B8 n3 J7 G& Z) s5 h
Revenue: $830.05
/ h- ?- P, Q& F1 `Cost: $616.38) {* ]" d- z/ J# j' g
Profit: $213.671 B( B* `. z* ~" F# B/ t+ O$ f
Net Margin: 25.7%
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9 r: ~/ T8 W7 o7 _' B% ]** June **+ F5 e( o/ Q7 O4 h* [: L4 A
Revenue: $2,526.95, s) g9 |# Z; h) E1 u
Cost: $2,390.28# a# o9 L$ g0 m4 J
Profit: $136.67$ `. X, V$ E( J; @% N- X
Net Margin: 5.4%
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3 C$ L- a& u0 L0 ?9 m** July **
/ x7 o- s: [3 f+ z) z3 ]+ e, b$ ZRevenue: $2,787.40. a0 Q0 D/ M \1 `1 ~
Cost: $1,749.530 D: ?" i7 N. _+ x( G. g
Profit: $1,037.87
" R: V8 n. z$ U6 E$ A1 aNet Margin: 37.2%2 I! f! ^+ l8 d9 r- V$ A; w8 F, W
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** August **9 u) F# F1 f" l; u U7 R
Revenue: $2,983.30' b; g- _4 E+ T4 u: ?. s7 o
Cost: $1,945.83
$ z+ Q. a# _1 I+ T% q0 WProfit: $1,037.47
+ N, F# Y3 ?* J; q9 ~Net Margin: 34.8%
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** September **
, y! y5 i: ?8 p: ]1 C2 V7 u: CRevenue: $3,841.30" n! h i1 A* I# b" }
Cost: $2,662.14
1 ~% R# U; O1 u, ~Profit: $1,179.16
9 d1 X* t( m$ V3 P0 D4 ^. WNet Margin: 30.7%7 V: i; h; i6 v1 s4 m- A
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** October **
, g" `% b. I$ XRevenue: $3,752.30
4 N" ?% r% V0 r7 B% `* VCost: $2,701.78
: u+ \1 X: [' D8 G3 o3 uProfit: $1,050.52# t$ k( S; F4 o
Net Margin: 28.0%
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** November (forecasted) **
; I4 p5 K* u! n% D8 [4 N2 @Revenue: $3,280.00
: A4 A- h: d; t/ d5 _Cost: $2,403.00
$ n2 x& F8 {3 H, v( h+ m% AProfit: $877.00! B/ l8 Z% l1 Q# Q/ K
Net Margin: 26.7%, {+ f* P: v; _* |
1 D Q( D9 O7 C; c0 g4 O' m/ \For some people, they may say that the above profit is not
w. E; N" n; ]7 fa lot of money. But for others, that is enough to cover! u L) }) k; x1 w! v
a mortgage and car payment.
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! @, \7 t3 @: T( {) VFor Waseem, this was a windfall.
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! _) V5 _" O$ Z& DWaseem got lazy and gave up to soon. It still makes me mad
* H, V7 Y* j% o: j" X2 E9 bwhen I think about the potential. q, P5 @, ^$ D1 G! l1 S5 J) u
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In fact, it was ironic that when he went back to university
- t# I* ]9 K2 |9 `in September, he virtually did nothing and his affiliate: K% \7 T: Y( F: i
commissions jumped to almost $4,000 in both September and
3 d1 s+ p* {% h. H5 x$ K5 vOctober.
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If he had just spent a few hours optimizing his campaigns3 X' H% @- q* @8 A9 e
using the *system* I showed him, he could have easily netted$ V$ T, Y8 \+ K) Y4 K
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is) h& M0 Y% k7 H. y5 }8 V
still netting an average of $1,000 in profit a month on
1 z6 H8 h8 G2 }+ V- Ecomplete auto-pilot.: \- l5 N) m% V
! d, `5 _$ S$ E7 V) R5 ?I actually just recently saw him after he came up to help me
) p: @9 Y, b" Cset up my recent two day seminar in Toronto.
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& D5 K' v( V0 t" ^/ PYou should have seen the look on his face *after* my two day
( k4 b6 j( g5 j/ F0 K% B% h( C2 nseminar, when I spilled the beans on *everything* I do to' }' t- ^% X: o$ i5 k
select group of 25 participants.
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I only taught him about 30% of what I knew.1 [" |' z$ S5 ?7 y3 e$ _
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He came up to me and kept repeating 「Man, I gotta finish- k% J$ r, I6 S3 d0 D" E2 X
school and start ramping my campaigns up.」
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% q& _9 T# S9 B3 }8 L; [* |Don』t worry bud, only one more semester left.
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0 R' {0 F) W8 ^( B# s+ n$ }4 dHope this story motivates you that if a broke college
" P5 V# u. [/ ~5 k: p; ^student who didn』t have *any* Internet marketing experience
0 p% m) q* X! i. O; _can make money using the PPC to CPA money model, so can you.& P; J( t" g1 x+ R
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Start building those CPA campaigns!
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/ w4 k P1 f& q* Q$ N6 bGauher |
發表於 2008-2-25 03:10:58
