找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2" _8 F8 j% ]3 _0 T9 G+ i
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Okay, here is the continuation of the story on how I got my
8 z2 X- O3 g ubrother-in-law involved with driving traffic from pay per0 ~5 M I" J2 r7 W" f/ y+ l
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
7 C2 h, A0 E9 l" C' p; kand how I was trying to fix it.& i2 I1 }- ^1 s7 x, S8 L( }
- u* ~7 \% J. E+ ]# X# N7 }- m! sHere is what happened when I dropped the bid on that $1.256 T3 [% L- K! F
lead campaign from $1.00 down to about $0.25.
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Ready?6 i: A- z& `0 A! w% U
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Google accepted the new bid.
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& n6 r2 [: \3 eWoo hoo!9 e( s+ o) O, R# `, G
/ t& s9 U# D' f7 j3 pNow Waseem can actually make money on this offer. Google
7 U3 F; J7 j# r* A5 m0 I7 `8 Nrewarded this campaign because we had developed a good CTR. A! j$ q: F+ }* @
on the ads.' J3 h' t0 M$ g+ Y4 G
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From this experience, I reminded him to develop his ad
p+ H( H+ `- i: U8 V6 v3 Ewriting skills to keep a good CTR ratio for all his ads on6 H6 U4 K1 W" y- \: i
Google.
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He is not a big Google fan because of all their7 m* ]1 }' R* c% n8 Z( e/ R
rules and restrictions, but he really likes MSN and spent a
% W1 y8 [ f* G8 dlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
# s7 p: u0 h& w s8 n, l. Kcould have built a lot more traffic if he had experimented, e H! w& c- O2 h
with the list of other *profitable* pay per click search
% `( \! a1 }* k$ d) @; Gengines I had given him.# e0 W% V+ X g. ^
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He started making some good money, but things could have
0 W: I8 u* b& S `) ?* f$ R" @been better if not for the following:9 F3 \$ R6 ^( j) L8 B
; F6 k7 p2 k) C/ x2 U7 W1. Never use a broke college student who hasn』t made more
0 A' \6 _) \( Q" m) h9 d9 Cthan $2,000 in an entire summer as a test subject. As soon
9 e" e4 Q+ o$ h/ N5 e: Aas Waseem started making $100 in affiliate commissions a
" I2 |* g) o6 x. J S) Q$ ^day, he got lazy and stopped doing much.2 P1 ~8 t* S! w' m/ G+ `7 w
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2. World Cup: Waseem is a soccer fanatic and was *easily*
. E& |7 ~% N7 p' c8 s9 u* Jdistracted by the World Cup. So distracted that he told me+ Q" U8 [9 D+ v/ f7 I
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer! c0 j3 r; I/ n: |6 W; j
and had assignments and tests to complete. Okay, I will let# j# f# m ]9 U( P% a& F, Z* _% X/ ]' c
this one go.7 z* k; I- A7 n) ^
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Over the three and a half months he spent at my home, he only9 f0 q V, }. h( p, N
got around to driving traffic to 4-5 offers. I had hoped
- e8 L9 @5 U i5 O# l& fthat he would have built enough traffic to pull off a
4 z7 }6 K' c9 O5 s# G1 i( m$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
9 }8 A8 m# r2 m, ?' k: F# Smonth:
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** May **
, g, B: ^( P0 C( qRevenue: $830.05
% m+ |' l/ d+ V5 vCost: $616.38% V% ~) [7 z/ n. n: k/ M- `
Profit: $213.67
$ Z4 V, F: i" @9 W6 ENet Margin: 25.7%
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4 A: M1 R0 B |$ b# G** June **+ m1 x) D& s/ e0 H; L
Revenue: $2,526.95
# B% _6 u3 [: z7 r- ]Cost: $2,390.284 S+ o% Q. T5 a. A; p
Profit: $136.67
+ G7 }6 U; E- \- I# k' S+ UNet Margin: 5.4%
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** July **
& J* `. y4 H" l3 K6 V$ W$ k# oRevenue: $2,787.40# i9 w3 s% c; b" h$ ?
Cost: $1,749.53
3 ^8 F/ p4 N3 wProfit: $1,037.87
; D7 N0 v! m1 |5 G3 s8 l7 D: j( {Net Margin: 37.2%$ ~1 t# m4 r! x$ j4 `0 d" @! ~
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** August **
i' C3 I, Z: E& s3 r+ ERevenue: $2,983.30
* r4 f/ f: E5 n: w2 ~3 DCost: $1,945.83
6 K; [4 W9 l- k9 x- v7 v3 W9 |Profit: $1,037.47" l4 S9 G+ ^- c% D8 K
Net Margin: 34.8%
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** September **) t$ D2 _6 ]+ v
Revenue: $3,841.30
) q- ~* o$ |4 _Cost: $2,662.14
7 u0 G) T; o/ WProfit: $1,179.160 j6 k% T. x: y7 o
Net Margin: 30.7%$ `8 U" V; `* Z5 Z* u, ~. s! }! c
1 L) S$ z$ A" l** October **/ h7 D! R* T( n1 f
Revenue: $3,752.30
/ x F8 O: y% c+ P G! [' [) iCost: $2,701.782 J* a4 {- Q( a% L9 t
Profit: $1,050.52 D2 ?# x8 y2 H" n+ r8 w' @& y$ o! I& u) c
Net Margin: 28.0%! Y$ n' v; S6 \$ A. z) B+ d! n$ Y7 A5 h
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** November (forecasted) **, B$ e2 v" o/ [' a6 I0 T% ^
Revenue: $3,280.00
# q- z" ?8 P# m1 l; cCost: $2,403.00
7 a) [3 s$ E) _+ z h1 S1 c8 mProfit: $877.009 Y9 v+ G" s4 u
Net Margin: 26.7%
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/ \0 Z4 V. o. h7 f! f' P8 mFor some people, they may say that the above profit is not
- J; y0 a+ F9 `% M+ N. [$ O% Ca lot of money. But for others, that is enough to cover
. K* N. b; I: h; ta mortgage and car payment.
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% S8 s2 a$ N8 P' X; D0 b8 R# nFor Waseem, this was a windfall.
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S+ ?: m5 \9 o4 I9 {Waseem got lazy and gave up to soon. It still makes me mad& f2 U) q+ O% U: k( Y
when I think about the potential.7 K+ I0 v- n/ k2 D5 u4 \5 u$ J
# L3 X x& M. `( rIn fact, it was ironic that when he went back to university
! O" g3 X9 K0 Tin September, he virtually did nothing and his affiliate$ S/ R- o1 y1 y8 J1 h
commissions jumped to almost $4,000 in both September and
3 f( h O) B- X8 NOctober.6 N) H6 M4 u: x1 i
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If he had just spent a few hours optimizing his campaigns6 g% [& w' a7 K
using the *system* I showed him, he could have easily netted4 m- Q. j4 L) ^4 `' m, z7 ?
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
4 f7 t* N% r* D8 V) W# K: L$ Qstill netting an average of $1,000 in profit a month on
% W& m2 E6 ^8 `/ {" x+ j0 @, Wcomplete auto-pilot.2 j& a8 \" k3 q& a7 w$ N
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I actually just recently saw him after he came up to help me
% p9 V6 W' F. \" q! |set up my recent two day seminar in Toronto.. ^0 _0 h/ y% L. e+ D
; A4 k3 r/ g# O: t8 y w- EYou should have seen the look on his face *after* my two day8 C7 O0 a, z' \$ }( S9 p
seminar, when I spilled the beans on *everything* I do to) K# H8 R H3 y+ d$ Z
select group of 25 participants. S% U% \! g! Q" n( P" {2 R0 F
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I only taught him about 30% of what I knew.0 Y5 i/ Q. P2 d
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He came up to me and kept repeating 「Man, I gotta finish
% r. X+ q( P N, l+ D) E7 Nschool and start ramping my campaigns up.」 E- B* j. x6 Y" q4 ]
" c0 R, |1 \8 u& U9 QDon』t worry bud, only one more semester left.
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+ \( o: i5 K# W' Z$ xHope this story motivates you that if a broke college1 q% C/ n! {, P& m
student who didn』t have *any* Internet marketing experience) t, |/ q5 `1 _. k
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!8 I* ~0 _$ Z: S2 N3 H4 j
% y, {2 J9 N( x3 Z! `" aGauher |
發表於 2008-2-25 03:10:58
