找到後續文章了7 f L5 w0 e: c
, t1 v; Q# Z( E
Can I Teach This PPC-CPA Stuff? Part 2
% q" B' ?* e6 |" x7 B& S3 u& {5 Q- W5 D) r0 c& G
Okay, here is the continuation of the story on how I got my% m3 s% W) s$ i+ F! G2 G1 W
brother-in-law involved with driving traffic from pay per% `4 k0 r$ a$ R/ x5 X5 D! p
click search engines to CPA lead offers.
' f2 A+ a1 s( \# v
& `. ]8 B% ?, b) p8 xI left off on how he messed up his Google Adwords account
4 p) T4 @) ]6 ]2 V$ M6 e6 z/ x! Yand how I was trying to fix it.2 @! u% h0 G2 S' J7 W- \& c2 B
: r! O' y, n& ?0 s& gHere is what happened when I dropped the bid on that $1.25+ q! l/ h" O/ T) z% H
lead campaign from $1.00 down to about $0.25.
3 h& h" Z+ a3 H% |4 v- j) D$ t9 Z% k
Ready?& V9 B9 X; z9 U4 c' Q
Q' V2 s8 D) a" K# m' IGoogle accepted the new bid.
: O0 R7 j" E# T, c7 S+ {9 I7 N* o8 X* P* p: h
Woo hoo!: ]4 ]+ T5 s o6 C5 \
, z7 |+ H6 Y3 N4 [& a# f
Now Waseem can actually make money on this offer. Google. K& R+ j! R$ e1 }0 n
rewarded this campaign because we had developed a good CTR m8 q6 \5 I, i7 ~# @
on the ads.* z0 H3 \ {! ^5 \1 b! O# E
9 {& b3 s( r, G A. {
From this experience, I reminded him to develop his ad
& o5 b" ~8 _. f' xwriting skills to keep a good CTR ratio for all his ads on
, _, z1 |& X8 G' H9 }/ l$ DGoogle.
, P3 h9 v0 \# G9 V) D& G9 S" a' v( Q
/ }* R* ?. I$ G( I$ R: IHe is not a big Google fan because of all their6 v( q& i7 R: V1 X9 D+ Z$ I( n
rules and restrictions, but he really likes MSN and spent a
: B2 }8 c7 c7 h0 U" J% T# olot of time on this PPC search engine setting up campaigns.3 R4 M* b6 _; {0 @9 U+ F% K
. C6 L& ?9 r2 ~- K, ]He only ever did learn Google Adwords and MSN Adcenter. He4 M3 l: K% k0 X) b) q/ q
could have built a lot more traffic if he had experimented
3 _6 X" z( } R$ p( v) e, [with the list of other *profitable* pay per click search& j2 L7 F, K" R& t+ i+ H" \* ]4 z8 I
engines I had given him.7 h$ g. b# c1 J: g6 r4 ^# v
% d, \' R+ O. G0 n; i5 B% q; a' BHe started making some good money, but things could have
/ P9 f5 }% u& a/ _4 Y6 jbeen better if not for the following:
8 f3 g" o& l( } L' y7 p7 C: I8 H8 Z
1. Never use a broke college student who hasn』t made more
1 M* J# ]5 Z0 R: U9 L9 V0 e8 Hthan $2,000 in an entire summer as a test subject. As soon
4 H) I4 o! |" t7 R0 h; Jas Waseem started making $100 in affiliate commissions a. r5 b9 ~1 G& ~. |# u
day, he got lazy and stopped doing much.7 r8 \* e2 [6 u
" k( }8 @, j; F) A- Z! ]
2. World Cup: Waseem is a soccer fanatic and was *easily*/ N! k0 `* ~, D9 z, h' U
distracted by the World Cup. So distracted that he told me
2 Z. B$ T, k. W3 L6 Eit was a *need* for him to watch almost all the matches.
( L) \) r/ F; I" R1 o. C+ \
, O+ B' V8 Y: X# g1 N, L$ l3. He enrolled himself in a full-time course over the summer
8 M3 F0 H! K$ z/ w. uand had assignments and tests to complete. Okay, I will let; {9 v6 f3 H, g4 \
this one go.
; J" B7 o y8 |4 a [/ n- h) j; M& Z" `5 `
Over the three and a half months he spent at my home, he only9 \% N# P' |! P* u6 B s' v* l# c
got around to driving traffic to 4-5 offers. I had hoped
& X( p1 V; \& Uthat he would have built enough traffic to pull off a4 j) T& S3 I1 ~; y# D$ B
$10,000/month.4 x K6 @8 C! r U0 p5 P1 t; D
% |7 c- q! Z% R, P1 |3 I9 nHere are the result of Waseem』s stats since mid-May by, Y( Z) f' {+ f$ [* [0 l
month:) m+ v* j( p. x8 c. r8 z
6 W& }( S/ N2 A1 g$ z** May **
' E) x, N: v% e0 E, _ f1 CRevenue: $830.052 z! y$ {. O/ Z8 R, L
Cost: $616.38% x8 l9 {) i# m% c3 W+ H; ^
Profit: $213.67
; L7 v: Z6 d8 i% M9 Y9 d7 S4 J0 uNet Margin: 25.7%1 x6 z1 h% q E* f
: {$ h9 d% q" n, p; R
** June **
4 Z* m8 l# N* m- n: R4 sRevenue: $2,526.95
) t8 A$ U: d. H8 d1 {" X: oCost: $2,390.28
+ Q3 ?! }) B6 D/ j2 C# {Profit: $136.67
$ ^. E! o7 {7 j- K _8 M* K; ONet Margin: 5.4%( M. L% N7 O Y8 b' C& _3 T' h
' G# B# J+ A& q0 ]$ y- u** July **0 `2 O/ w" U* e, V" }2 z
Revenue: $2,787.405 X+ _- D. r7 U2 G
Cost: $1,749.53
* A& x# f1 o/ P* V. R0 r5 c& gProfit: $1,037.873 A6 l6 Y! K% u2 G- G$ X1 Y3 e4 j
Net Margin: 37.2% p, [+ `6 Z/ B+ s
# w Y9 E2 W. V' m! _ e7 M** August **
2 N# B1 E5 k5 {4 ?Revenue: $2,983.30, D0 M2 K! d) i! h( C
Cost: $1,945.83) X: U) k' m, e, |% M( ^
Profit: $1,037.474 c3 R$ X# a2 j. ?* q0 M
Net Margin: 34.8%
r- ~/ E. D7 c! v+ W" |5 D% h) e' q2 M6 D3 S
** September **, @$ D/ W, _- q1 O7 t# x r
Revenue: $3,841.30: Y6 d$ C6 {5 _ o; { S1 ~' }
Cost: $2,662.14
4 G* {9 Q5 R" ]* m) _; B& _9 dProfit: $1,179.162 B8 T6 H/ ~: @5 K5 h7 a6 |3 x
Net Margin: 30.7%
6 L, m ]: s, W0 l
8 L1 N- k \7 I& A7 _% s** October **3 L( K. ?3 S8 l* N5 a, ~
Revenue: $3,752.30/ o3 n% M. b3 @3 n# q4 ~& R0 h
Cost: $2,701.78
* F, L/ R7 d w R$ xProfit: $1,050.52! f: B: m) w& M! l1 t- v' H' J" h
Net Margin: 28.0%+ {4 x5 B7 C5 m, x k1 `
! |. `- S% g3 `& y2 [" C$ D** November (forecasted) **# V1 U: | y) I! ]
Revenue: $3,280.00
8 r6 f8 `: p/ T+ x3 m2 [; W0 E) KCost: $2,403.00
4 i3 ]7 x% Y: E: k: mProfit: $877.00
( G, Z n) M+ \7 D0 y- R4 T0 HNet Margin: 26.7%
" [' J Y# t0 f4 z2 d
9 n! @9 F+ T0 u& M3 _" [& g5 OFor some people, they may say that the above profit is not- p$ x4 ~) v3 `$ d
a lot of money. But for others, that is enough to cover
, z! F, M2 [- ya mortgage and car payment.
7 m# m$ K) J5 S4 L1 x+ j5 K- ^. k
For Waseem, this was a windfall.% o$ E }2 F* R$ w7 a
" X, ^) ~4 Z* w7 Z' M7 e6 iWaseem got lazy and gave up to soon. It still makes me mad
7 D! J* o4 Q% ?) cwhen I think about the potential.! C( N w. U' e" ?$ G' P& \% x# H/ B
# ^9 u x8 g( k G
In fact, it was ironic that when he went back to university0 B. W+ e5 h3 a* c" A# B
in September, he virtually did nothing and his affiliate
* {1 M( l8 ~ h0 A# }commissions jumped to almost $4,000 in both September and1 x/ v6 }" b# d4 }$ x7 Y; X
October.' W: I/ b6 N: p+ r0 P6 I4 S
/ M) t8 C! H) ^" {9 V n+ m5 ?# n
If he had just spent a few hours optimizing his campaigns# N( w4 c0 A5 `' q0 _% I- {
using the *system* I showed him, he could have easily netted' Z6 v$ a P+ x# }% T8 {
50% of these gross revenues as profit.
1 Z, C( X7 N' C. [* I$ U; r
s) R7 B; |2 j$ m6 vHe still isn』t doing anything with his campaigns, but is
3 R. {5 i$ K, D" w* G1 Jstill netting an average of $1,000 in profit a month on
2 t* ]4 U, q3 k4 y/ Y- `complete auto-pilot.
1 F$ _. S% f+ J2 D' c8 c
2 H8 \4 E. f) T1 i. y9 xI actually just recently saw him after he came up to help me
$ c L8 d+ k' h# F7 _( g" r& cset up my recent two day seminar in Toronto.
6 k# I: R9 ^* j- y( N: o' d( q
' x; d* h+ d; ^- jYou should have seen the look on his face *after* my two day; i+ g4 Q2 L! ^* z
seminar, when I spilled the beans on *everything* I do to
: J1 s( i+ M; t* Nselect group of 25 participants.
3 }1 t. H b, E) Q+ O7 T' b- i; |& @) z6 b7 w$ C4 y) ^+ W+ `" A" l
I only taught him about 30% of what I knew.1 K2 c; i9 L# Z' E4 |; H! i
3 g$ T/ i: {% Z7 M! [9 ~! RHe came up to me and kept repeating 「Man, I gotta finish
/ q& D4 o, r+ {3 ~* ^school and start ramping my campaigns up.」
) f! M t5 m; P5 g: V6 {0 D/ H# S4 j4 x' ?# Y5 g# D7 _
Don』t worry bud, only one more semester left. P- Q8 V! v, e- E9 G4 J+ F6 X
6 V6 S7 ~: C* N/ w& p7 lHope this story motivates you that if a broke college
1 ~; m8 P: x: z0 A v! H# c& F8 Z. ustudent who didn』t have *any* Internet marketing experience7 q" ~# ]8 F9 C3 T( n- N" e
can make money using the PPC to CPA money model, so can you.3 t/ s3 o7 y1 I1 u
) `! I0 _9 k! X7 C; G
Start building those CPA campaigns!
, a4 z. R T, `# a! F; ~
' t2 m! s5 E d, j( CGauher |
發表於 2008-2-25 03:10:58
