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# T5 E% h1 w7 p9 I, hCan I Teach This PPC-CPA Stuff? Part 2% v! q$ W# y! N! K; E
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Okay, here is the continuation of the story on how I got my
' o9 U- H" \6 }brother-in-law involved with driving traffic from pay per' p8 r! \! U4 x! P
click search engines to CPA lead offers.$ S7 c F. ^: ?) ?) c5 j
# A5 M k; J' E4 a; s NI left off on how he messed up his Google Adwords account
6 F% \1 B" ?) t6 |/ t0 C- cand how I was trying to fix it." r8 [5 M5 i# H) T1 \: M
' l _' R7 o! y9 P( vHere is what happened when I dropped the bid on that $1.250 l3 b! |, R' q& ?- |
lead campaign from $1.00 down to about $0.25.
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Google accepted the new bid.
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Woo hoo!9 G& o9 \5 @/ h" T
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Now Waseem can actually make money on this offer. Google) U* ?: g; e* }' `
rewarded this campaign because we had developed a good CTR
1 A8 `8 c/ F2 ?+ Q" f. xon the ads.+ G) L; k3 X: y- N0 m
/ f& H1 L! ?5 y# mFrom this experience, I reminded him to develop his ad5 Q1 J, \6 \6 g, N6 w# k5 ~: M
writing skills to keep a good CTR ratio for all his ads on
, i; @8 o. \# N7 |! r: mGoogle.
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He is not a big Google fan because of all their
$ B6 t1 ]% \+ t& ~1 x8 jrules and restrictions, but he really likes MSN and spent a
, u& x1 W, _' i' C' }lot of time on this PPC search engine setting up campaigns.( a; Z' H m! b1 B4 B. c
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He only ever did learn Google Adwords and MSN Adcenter. He
E# D; ~( N0 |- Tcould have built a lot more traffic if he had experimented
# G# H4 \0 w" p2 uwith the list of other *profitable* pay per click search
6 ^ R3 a: R" ^- Bengines I had given him.
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He started making some good money, but things could have" h' g! }, M/ @
been better if not for the following:3 p: {" E z' ?% ?* q# Z7 b, v/ I
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1. Never use a broke college student who hasn』t made more1 i$ W+ C( y, b2 k. I1 h! \3 i3 \
than $2,000 in an entire summer as a test subject. As soon- f( ^' K- w. p0 e9 b' i0 x
as Waseem started making $100 in affiliate commissions a
/ l; Q9 p/ j' Iday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*7 _ u: w2 j! t
distracted by the World Cup. So distracted that he told me* q" p7 L* t3 ?5 E
it was a *need* for him to watch almost all the matches.2 d. |. Q4 x' i- D/ O
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3. He enrolled himself in a full-time course over the summer
3 a' E" d+ `5 M* X. C F, I# Uand had assignments and tests to complete. Okay, I will let# U$ C0 w1 V1 O7 h/ G- Q6 `0 V
this one go.
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Over the three and a half months he spent at my home, he only0 f! K, I7 Q; V- M& U& y( @0 V! l
got around to driving traffic to 4-5 offers. I had hoped0 n0 P* |: ?$ H& T
that he would have built enough traffic to pull off a9 e1 O- ^" e B
$10,000/month.5 e0 O; u/ E8 j
5 M4 m9 v" K# J1 V$ _2 I9 \Here are the result of Waseem』s stats since mid-May by' b; ?! D* A+ M# S' l6 b# f9 S
month:
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** May **0 E G5 Q4 Y' x y% V
Revenue: $830.05
, T" q3 Z% P3 b1 Q m( PCost: $616.388 E% X- U f8 m. h3 K% k5 k% Q$ r
Profit: $213.67
+ D) A* J" Y4 ?* S1 z4 ]Net Margin: 25.7%
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** June **" ]% T# y- L9 T1 w) q% @
Revenue: $2,526.95/ E' `' c' S0 ]. b- O) B: W' ?
Cost: $2,390.280 W# f! l" x: y( H
Profit: $136.67
3 ]! g5 b& k8 Z6 z" ` yNet Margin: 5.4%
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** July **
4 A& b. C |5 \8 \% DRevenue: $2,787.403 Y4 U# Y6 U8 H0 W: E! P# P
Cost: $1,749.53$ u* s+ K4 }, x3 v( j3 U. P
Profit: $1,037.87
0 q) v( h/ m' p4 QNet Margin: 37.2%1 [: {5 R \; ?. H
3 [! u. K$ `+ Y) L9 B** August **
5 U# ^, u( N) R2 Q9 ~. ^0 |Revenue: $2,983.30! K+ u' X. I- S" O& X' q
Cost: $1,945.83
& _7 \8 V& ~, R. ^Profit: $1,037.47
; D. ~8 Q+ }; LNet Margin: 34.8%0 I4 E. B, O! ^. y# Z
* S$ T2 s1 I8 G** September **# B+ O: v/ x1 s# e
Revenue: $3,841.30" f- d& Z- N4 n1 H! F) K
Cost: $2,662.14
2 J$ |" z& |( A( z! }! uProfit: $1,179.16
( }1 a8 x" S- x, ~Net Margin: 30.7%
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) M/ u2 }; N- _2 \: \** October **6 M1 W8 S5 g+ Y u2 p% y% D
Revenue: $3,752.30
. h: R5 B' t7 O. @2 ~) }5 i6 p! wCost: $2,701.78, }! ~( Q+ I4 Z8 n2 b8 o. L
Profit: $1,050.52
' {$ r- [+ P: MNet Margin: 28.0%
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** November (forecasted) **
5 `* T0 L0 E" G9 | oRevenue: $3,280.00
" N+ `5 p) g1 z$ A: PCost: $2,403.008 \4 A0 R9 v- r" Q/ K
Profit: $877.00% J8 B3 L2 S4 n, u( D- F
Net Margin: 26.7%& X' h0 u6 v4 d/ g" |
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For some people, they may say that the above profit is not( Z; s- E& G% G5 }! W8 J
a lot of money. But for others, that is enough to cover
7 C, F+ w+ g3 v% U0 Ja mortgage and car payment.& t6 `4 ^# t. g, S
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad; _9 {' ~7 ~6 c( I3 D" u0 c5 b
when I think about the potential.
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In fact, it was ironic that when he went back to university
* j4 @# W0 e1 b% Gin September, he virtually did nothing and his affiliate! A: T0 S2 H; J6 ]7 @
commissions jumped to almost $4,000 in both September and
% S, K, z1 Z m6 E( ^2 j" x: {October.1 L+ u5 {( s: D+ _
' A2 ?. {, ^" Y1 e9 J( ~) EIf he had just spent a few hours optimizing his campaigns
( C+ z: k. g8 [2 n* zusing the *system* I showed him, he could have easily netted
7 `( `2 A1 Y# S; k50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
- L. N8 S% m5 x9 A! F; Istill netting an average of $1,000 in profit a month on
1 e( L% ?3 Z, z6 kcomplete auto-pilot.
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+ u. q. S7 S' x8 TI actually just recently saw him after he came up to help me
7 |7 Y; w, K- Pset up my recent two day seminar in Toronto.( R+ r- X: o9 N
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You should have seen the look on his face *after* my two day
- `* ]1 \% Y0 q6 B: D+ Kseminar, when I spilled the beans on *everything* I do to
% a& V% i' @( g# L, iselect group of 25 participants.
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* f- c" j4 g+ _$ L7 P1 [9 l. HI only taught him about 30% of what I knew.3 A% i# l/ @5 v
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He came up to me and kept repeating 「Man, I gotta finish, B+ l! _2 q3 J, d9 N# r6 b
school and start ramping my campaigns up.」2 f( {+ D$ F. ?8 W
$ p, I% U/ ?5 ?9 ^0 k0 F9 @7 b gDon』t worry bud, only one more semester left.4 F1 X+ x3 P% n" t1 Q8 l( Q
/ w \& L4 U& s: x6 vHope this story motivates you that if a broke college
1 l* j- f/ |6 x' y3 m8 Y& N3 lstudent who didn』t have *any* Internet marketing experience+ U) p" L+ ?" G
can make money using the PPC to CPA money model, so can you.
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, X9 G+ L+ E6 t, [% a& PStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
