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1 x9 ]6 u: e* Z* }Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my% g" N! s# z, P$ G0 y# m
brother-in-law involved with driving traffic from pay per9 N' e, P8 }% N" E( i1 A; O! ~4 c
click search engines to CPA lead offers.* n6 P& @8 d, p/ R3 L8 p0 Y# U
$ \* e3 R+ d7 `! WI left off on how he messed up his Google Adwords account L0 I9 D/ x) t9 G7 w+ F/ g
and how I was trying to fix it.
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. z' q+ w1 D; h: Y% w# Q. u+ MHere is what happened when I dropped the bid on that $1.25( w2 {! O( j0 H$ V/ t) U
lead campaign from $1.00 down to about $0.25.# R( Y4 S1 g5 d# o3 h8 j* J# ~7 H
* O9 t, p6 x; m) IReady?
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Google accepted the new bid.& l% R! ]8 |) J' W
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
' u$ m3 C, l4 wrewarded this campaign because we had developed a good CTR. `0 G- Q' E8 N1 Y
on the ads.
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From this experience, I reminded him to develop his ad
: `- n- u$ I+ ?& ], n1 u8 Uwriting skills to keep a good CTR ratio for all his ads on
9 c g! H$ Y4 @0 F% O5 LGoogle." i5 ]- V0 F* _
. e. F: ^# v2 x* KHe is not a big Google fan because of all their) _4 t8 L% k# Y* f6 m2 ]. G
rules and restrictions, but he really likes MSN and spent a7 ?% k! f- N" p9 Q
lot of time on this PPC search engine setting up campaigns.# P8 V: \: ?5 k$ s
/ ], S. v& Q1 a6 IHe only ever did learn Google Adwords and MSN Adcenter. He2 D( g2 u+ x2 E! r
could have built a lot more traffic if he had experimented
$ b- B X S; Z% O6 jwith the list of other *profitable* pay per click search
9 `+ R/ Z( ?; \3 u& y! Z2 Jengines I had given him.. h" ~6 _; \2 ]" [
" F- Q+ d8 m) sHe started making some good money, but things could have2 m/ i' {7 r' o0 z
been better if not for the following:: d$ g' L, o& i3 j, d
' Y9 v) t2 C1 r5 D! t* ^+ q1. Never use a broke college student who hasn』t made more2 c( y# l+ o/ ?( q8 P
than $2,000 in an entire summer as a test subject. As soon8 e V4 R3 q% n
as Waseem started making $100 in affiliate commissions a
- V$ Y# _* { S3 r' i* kday, he got lazy and stopped doing much.2 h( N: L3 i- P# U( {: L& f7 @
" S( B, r3 n' Q' c2. World Cup: Waseem is a soccer fanatic and was *easily*8 a' V }7 p( D% _% D) S
distracted by the World Cup. So distracted that he told me
2 Q' g- |! _! n+ P% Lit was a *need* for him to watch almost all the matches.0 Y* H+ y7 ~; ?9 h" S7 _) D
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3. He enrolled himself in a full-time course over the summer; ]+ t* G0 F3 N3 a
and had assignments and tests to complete. Okay, I will let
( @4 N! ?0 \3 p+ Rthis one go.( R, v2 N, s, w! N4 U) U5 R0 |3 c$ z# C
8 ?+ O: X2 E1 g! [Over the three and a half months he spent at my home, he only" g0 G3 {' @! U, I; N. ?
got around to driving traffic to 4-5 offers. I had hoped
! z2 |3 o7 p: G0 O8 ]that he would have built enough traffic to pull off a, m/ l" t) X: e0 A6 C
$10,000/month.
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! C0 F9 d5 q% v, ~' G- n. O) ]) R# FHere are the result of Waseem』s stats since mid-May by
6 {& M, q4 |# G9 E9 n& Q$ }: Q$ Dmonth:$ d D. _. q- i+ i* \. `; e
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** May **
) ~' _. @6 l) P/ TRevenue: $830.05- m5 u' d/ W8 T6 l
Cost: $616.38
( r3 t3 l0 F: oProfit: $213.67
! k" _# \# Z1 C+ M4 mNet Margin: 25.7%
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$ A% x3 o/ Z, |* ]** June **3 S# o" ^. F+ o2 N. s
Revenue: $2,526.95% z" D; u2 x0 j+ k
Cost: $2,390.28) ^0 K7 y) o1 Y4 m" E; K0 ~7 e
Profit: $136.67
1 ?4 o/ d, R; _. b% [8 rNet Margin: 5.4%
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1 ^( q c$ F: r6 I* X: m** July *** l; S( n( H( V Q7 B
Revenue: $2,787.40
4 j6 g5 H% ]5 S( X+ l. hCost: $1,749.53% q7 ]3 c4 |7 U8 L; ~* [
Profit: $1,037.87
8 _1 \/ V) g. [# {- k4 ^Net Margin: 37.2%" p2 } E% t, t {9 K! ^: l3 F3 I
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** August **( b* Z) }3 r% o! Y1 ]$ J' R
Revenue: $2,983.30
# z; A" L( k! U! ^/ x, \Cost: $1,945.83
% M0 b; B+ z1 N& [ V& E7 G6 G, S9 sProfit: $1,037.47
% |7 }; b4 M5 f; ^/ \1 N) |Net Margin: 34.8%
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, h) V- ?3 Z I** September **; t* P1 W! t9 ]: [4 n6 r1 C
Revenue: $3,841.30
$ ]8 a3 L5 B# L2 l- R4 O0 x/ qCost: $2,662.14$ {" @3 d2 z( y7 L8 F5 e2 f
Profit: $1,179.16 z' j! p) i( b
Net Margin: 30.7%
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** October **2 b; Y1 n0 h" m. a+ E6 c4 e! H
Revenue: $3,752.30
& W( o" @ @/ j- k4 W" MCost: $2,701.780 C2 |0 V3 S w! M" W5 T+ R2 U- w
Profit: $1,050.52
' E: S9 c7 g- f0 r8 }: H4 pNet Margin: 28.0%
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** November (forecasted) **
0 s, k: x4 a) j; O; @Revenue: $3,280.007 V# a4 k5 X2 W2 ?- n( } A
Cost: $2,403.00
, E$ s) y; {3 a; ?Profit: $877.00
. s4 Y& t y% F% RNet Margin: 26.7%
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. j v. U7 G9 F6 h* c: OFor some people, they may say that the above profit is not
; J! X" n9 G1 m2 F) n$ I0 Ca lot of money. But for others, that is enough to cover
4 r# G0 p+ P5 Ha mortgage and car payment.# K4 s# o( t4 L1 f+ }
1 Z& W9 m% B: d/ M6 A. j% C# NFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
, S( c1 r- M5 i" d1 ] {; Uwhen I think about the potential.
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In fact, it was ironic that when he went back to university4 |7 T) i: X- t4 Z
in September, he virtually did nothing and his affiliate7 l/ L5 F/ a" A- j0 q
commissions jumped to almost $4,000 in both September and
2 C9 u5 [/ z, F% X' O0 [+ HOctober.+ c2 ?% D. Z0 o& S% [
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If he had just spent a few hours optimizing his campaigns
% T0 n& W) ^% l% s1 Husing the *system* I showed him, he could have easily netted
1 R( _; k; O' t K, H. e5 D& ]2 R50% of these gross revenues as profit.
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, U5 I* p# v- o: i ]He still isn』t doing anything with his campaigns, but is
9 M$ {% @/ T. i; ustill netting an average of $1,000 in profit a month on4 s6 T# D g/ j, K% v
complete auto-pilot.
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I actually just recently saw him after he came up to help me
# v- \/ Y& V5 e+ {, n; eset up my recent two day seminar in Toronto.% T+ M) U8 R9 D8 [8 @! u
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You should have seen the look on his face *after* my two day
2 L- H# _' C9 s" T) F! g" Dseminar, when I spilled the beans on *everything* I do to
7 S5 }3 a8 F+ P* ?$ a. m. H& jselect group of 25 participants.
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, ~: _$ b: Z* a) K; tI only taught him about 30% of what I knew.: h; e& J% }: p+ c% b7 i
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He came up to me and kept repeating 「Man, I gotta finish x* |; t7 l5 Q+ I5 D
school and start ramping my campaigns up.」& g; @! s5 ~0 v" i2 m- b1 |
; E4 @# ~+ W. P# S. g) q, QDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college) h4 ^# y A& m/ [! U* G
student who didn』t have *any* Internet marketing experience
2 |7 Y6 P5 Y) E! u6 pcan make money using the PPC to CPA money model, so can you.3 e1 }9 ^5 T- d5 V3 @- c
0 @& u% i3 U5 U) ]Start building those CPA campaigns!2 _# b! M3 r% f. u+ I1 P( B, X: C
' i$ P0 r) y* }6 ]3 b7 R' X2 g7 tGauher |