找到後續文章了
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f/ }0 V2 f# `% [' G |$ aCan I Teach This PPC-CPA Stuff? Part 2: G7 ]& x( t: o, J- M' |7 w
- h* J$ F% O9 N1 d/ M3 UOkay, here is the continuation of the story on how I got my. G8 K% Y" K& U1 c- b
brother-in-law involved with driving traffic from pay per
& X1 ?! B5 |; a0 \1 a4 `/ }& |' dclick search engines to CPA lead offers.3 y+ y9 {! u! u P! `6 E( A2 d O
4 a- @! G; V4 Q, y* wI left off on how he messed up his Google Adwords account
4 F( a7 f4 I$ \and how I was trying to fix it.! e% o, F! w' n& R
\5 g, ^) {, n( u8 b8 E( Q0 h. d8 xHere is what happened when I dropped the bid on that $1.25
' J; |, x) U5 N) G6 zlead campaign from $1.00 down to about $0.25. ~! G7 k# T) g9 F1 @3 ^. j1 v
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Ready?* M/ P: }' r# l% t
) |2 [. w2 ?3 y1 j- IGoogle accepted the new bid.
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Woo hoo!8 W) d- a" u6 m/ o" Y+ J
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Now Waseem can actually make money on this offer. Google
% G8 y4 J- \6 `, \rewarded this campaign because we had developed a good CTR$ Q' S* t' i, P
on the ads.6 H/ R; s8 I/ l9 E
! K& j t# e* g7 ]From this experience, I reminded him to develop his ad
[$ l# }% u9 F& n8 O: owriting skills to keep a good CTR ratio for all his ads on
* H4 x! \ Y K- e/ Q, X$ EGoogle.1 C& b+ l7 X6 Q$ {2 ~) ]8 O; Z; g) R
/ @! ~/ U1 q. S/ G5 X! d0 oHe is not a big Google fan because of all their2 _3 _8 e# N9 \9 Y
rules and restrictions, but he really likes MSN and spent a
9 i3 v8 G2 B# C0 ?$ olot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He8 Q' N8 s8 u. ^, I
could have built a lot more traffic if he had experimented
- [' u7 i+ a1 A" Ywith the list of other *profitable* pay per click search
1 w3 B! V, ~6 J: Rengines I had given him.
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' Z; F1 i5 o2 B3 _& Y/ RHe started making some good money, but things could have
% t( A+ U u4 \! w; H$ D. H$ X1 sbeen better if not for the following:, i& M1 m$ j& I; ~5 T
) T' J. l, Y/ d) u1 S5 K1. Never use a broke college student who hasn』t made more" A( ?6 P3 |$ N) @& a: T
than $2,000 in an entire summer as a test subject. As soon
; ?- g5 N" n' `9 W' Oas Waseem started making $100 in affiliate commissions a) X0 r& }4 X4 t9 G. m. u0 Q G
day, he got lazy and stopped doing much.: h* S- \* d/ Q! h: f
1 ~1 T7 ^4 w7 Z7 C6 A- s
2. World Cup: Waseem is a soccer fanatic and was *easily*
0 A: Q. o) O' hdistracted by the World Cup. So distracted that he told me9 n8 \0 Q! S, a5 H! a
it was a *need* for him to watch almost all the matches.
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- s0 U( {0 J% h( m j6 Z& s0 R3. He enrolled himself in a full-time course over the summer3 d0 O! r' n) D& I+ s' g. g
and had assignments and tests to complete. Okay, I will let; ~5 ?" _8 \- u1 O) ?
this one go.
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Over the three and a half months he spent at my home, he only
' }5 F/ c2 x$ c" \got around to driving traffic to 4-5 offers. I had hoped0 }* y+ ?- k) ? Y- A; _2 |9 h1 N
that he would have built enough traffic to pull off a, u8 a. m) [- S* z. M' N
$10,000/month.
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. v, W$ i" B3 X4 k1 G% }7 k+ wHere are the result of Waseem』s stats since mid-May by
4 d6 k% K; j6 Q# r K1 h6 Emonth:' a" P3 ~, P1 N8 v7 @' a0 U
6 s0 J, ?) V# v9 \
** May **
; n' h7 J/ [$ p$ r" _# i) p/ QRevenue: $830.052 @$ G) ~# {& B. w9 B I
Cost: $616.38
4 ^6 r6 ^* J$ Z2 r) t0 e4 X' wProfit: $213.67, S# d" |0 [2 V! V L% G |+ \
Net Margin: 25.7%
9 A2 _) I& d$ m: k1 n
0 S; F8 b. t O** June **
. d9 ^- S: x' M6 T& N% j H9 I! ORevenue: $2,526.95
. D6 F# P+ m- P, UCost: $2,390.28
3 u5 q3 {' s8 b* S* o4 vProfit: $136.67: _9 ^) q2 j* A+ t; u% I
Net Margin: 5.4%# Q5 X4 y. L6 M6 w' B
. N; Q2 ] ^: A# W: K& r4 W; N( i
** July **5 ]9 F2 m5 O: \' h* D/ U
Revenue: $2,787.40
: K4 W) j7 P1 h) |. cCost: $1,749.53
$ h4 K* O, j1 ]Profit: $1,037.87
: r4 o7 {, |: y9 H5 k/ A) ~7 }Net Margin: 37.2%
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8 g" Q! l6 V5 Q. k Z** August **
1 e* ^7 h, ?& `1 k2 [! f, v8 HRevenue: $2,983.30& O) O; Q/ S& H) \3 c
Cost: $1,945.83
$ d8 V7 g" W, N @) I" Q: S0 KProfit: $1,037.47
% \! S# K- E$ q, v% fNet Margin: 34.8%
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& C5 `' A2 z" G j4 O' w. ?** September **7 \: k. M4 H, i8 e: A
Revenue: $3,841.308 l+ z1 v* I' Y8 s
Cost: $2,662.14
# s. `8 R8 m# I# j* V* L7 J$ C. _Profit: $1,179.16" a w0 F; I' d7 m$ p0 H
Net Margin: 30.7%! n$ y% y& ]' \ v5 t
& F7 K; s# R" o3 @2 c% k' O0 D** October **
0 q5 }- z$ ?+ P7 [' f6 v: YRevenue: $3,752.30
. E! l- z+ {0 ?# {: YCost: $2,701.78
; a Z* g6 z" o5 jProfit: $1,050.52+ h: ^1 b: l$ ~0 g0 D" A8 G# w$ z
Net Margin: 28.0%6 d6 B+ H& o* L
2 |" z; {) p: i2 k6 L. i; q** November (forecasted) **1 B9 f: k4 a# n6 u! k: }+ D9 }( j
Revenue: $3,280.00
1 J. y u+ d- y1 }9 B. ^0 W. `Cost: $2,403.00
. K$ k$ \9 o- f$ K$ b: uProfit: $877.00' X1 n; M/ k2 j: q* K: }0 F0 ^. I
Net Margin: 26.7%
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; v! T" a9 P( t" vFor some people, they may say that the above profit is not# [ U) k8 e7 O" i% b: q8 q
a lot of money. But for others, that is enough to cover
' M' s% M+ }1 L' C$ O4 ]6 z8 \a mortgage and car payment.# f- F0 l. p1 h6 g: Z7 a7 T
+ J( C [" ~& X: B1 z4 E, b+ EFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad; @# `2 W8 v" ?# F9 H6 l
when I think about the potential.0 ]6 f; s& \3 N& D0 @# ^
0 i. z% B1 \% v0 ?0 XIn fact, it was ironic that when he went back to university
/ L) c3 X" m2 m) W, P8 e" n0 win September, he virtually did nothing and his affiliate
; i. X' ^: r# l6 w2 C# }8 d3 ocommissions jumped to almost $4,000 in both September and! m! h& P# [9 {' m( o& Q* n
October.9 v: v$ f* W/ z5 H- |/ m
( b* y" b! A! u7 M, p& p( ^. QIf he had just spent a few hours optimizing his campaigns. F2 ~6 L p, A' n4 q/ S, W
using the *system* I showed him, he could have easily netted( A% R. z, y) [ _2 Z
50% of these gross revenues as profit." S8 k0 H5 {0 @, Q1 N+ j" j' a9 C
# Y/ c# e( q* Q: ?7 bHe still isn』t doing anything with his campaigns, but is0 h8 V4 p- e, p4 k; G" h) \: t
still netting an average of $1,000 in profit a month on8 T5 O! g* i: e7 W+ U8 v; K
complete auto-pilot.1 P/ b8 d; B( L/ O {" D
8 I. K# k: W2 l; E- |* {$ `, QI actually just recently saw him after he came up to help me
$ K+ F3 w; A o- ?: j4 I7 |set up my recent two day seminar in Toronto.
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" q8 E0 F: E# a& g3 X6 Z' r( tYou should have seen the look on his face *after* my two day
E* f/ A5 c j; {+ M8 C; fseminar, when I spilled the beans on *everything* I do to
6 ^) O/ U8 ? T6 f( H1 r1 F! o2 u+ lselect group of 25 participants." J x( k& h( H+ k
& h2 A1 \" Q6 I$ {: P7 s' s* ^ qI only taught him about 30% of what I knew.
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* b# `6 d @: G* H3 A- ^He came up to me and kept repeating 「Man, I gotta finish/ N' V( S: E0 I: G' @
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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6 @0 Q& Q% ~- O) d& SHope this story motivates you that if a broke college X; i- v; ]5 @7 u
student who didn』t have *any* Internet marketing experience& ]( A, H9 s+ \$ ]5 c
can make money using the PPC to CPA money model, so can you.
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- v( f6 h2 [5 O. ZStart building those CPA campaigns!" Q9 G" P% }2 S( F% m; e/ v
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Gauher |
發表於 2008-2-25 03:10:58
