找到後續文章了! x5 J/ ~- J. E
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Can I Teach This PPC-CPA Stuff? Part 2! n# o) K9 y- X. B6 ~
# `& i$ f6 i4 B/ g& B4 uOkay, here is the continuation of the story on how I got my
( ?' a& }3 P8 K9 |; r1 l; rbrother-in-law involved with driving traffic from pay per) W- T b2 K! A" V+ O& n% [
click search engines to CPA lead offers.. h1 _5 {3 B' |' _! @2 @
. \/ ]- H5 Z1 L+ oI left off on how he messed up his Google Adwords account
q+ J0 P: H/ |: Q* f+ v band how I was trying to fix it.. s# V9 I( i; D, [8 v) ` W' J
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Here is what happened when I dropped the bid on that $1.25' T" p6 m+ z) t% J- H
lead campaign from $1.00 down to about $0.25.
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Ready?
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+ y7 J2 B% w" r/ N1 ~& K; Z6 NGoogle accepted the new bid.
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9 i9 }& R- P2 n# `Woo hoo!8 F3 n, H' r& b3 y. }7 a& ~
3 {3 M! ^* Y# W0 n( e, |% {Now Waseem can actually make money on this offer. Google' x0 I7 z; m9 }& p! I- ?1 ]
rewarded this campaign because we had developed a good CTR
7 _2 n, }5 ]8 d( Son the ads.7 V. @: G; C3 @& f5 @6 l2 [
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From this experience, I reminded him to develop his ad
5 G8 @; u( {, g4 {! Qwriting skills to keep a good CTR ratio for all his ads on8 i, h/ C k% K! R+ ^" x5 l+ a
Google.& l3 Q- m l/ g( {8 _0 I& e: {% D
2 T$ j. e! _- g) zHe is not a big Google fan because of all their0 o1 ?0 C; D e2 E" n
rules and restrictions, but he really likes MSN and spent a, n% n% `" X! x, ~3 K2 C8 P. t
lot of time on this PPC search engine setting up campaigns.: i# h' N% o7 u6 p' g% o7 n
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He only ever did learn Google Adwords and MSN Adcenter. He# A8 c9 i) ~2 [* j' m
could have built a lot more traffic if he had experimented
) W( C' n6 s3 }with the list of other *profitable* pay per click search% b+ P- F- B/ C0 {
engines I had given him.3 j/ j5 c9 X) f$ r
7 B- W: s( x$ [$ @He started making some good money, but things could have2 n8 Y, {. s/ a: c
been better if not for the following:5 g9 P2 ]5 k% i: p
+ a# G4 _: C$ y N+ I# b( B1. Never use a broke college student who hasn』t made more
/ t0 M) d/ T: H5 P+ v7 h2 Hthan $2,000 in an entire summer as a test subject. As soon
0 T4 @% F# U5 L( gas Waseem started making $100 in affiliate commissions a
: {4 y% ]; |+ ^/ u0 }8 P W1 Q( vday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
* ?3 i& D) o; Edistracted by the World Cup. So distracted that he told me
) _4 }& |+ f# q# X5 @* { k8 dit was a *need* for him to watch almost all the matches.
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) p- k/ P! g0 ~1 F( ^( E$ M3. He enrolled himself in a full-time course over the summer- y$ }* Z: X; D i' h
and had assignments and tests to complete. Okay, I will let
# U4 c. A$ ?5 ^3 Vthis one go.' T- c9 p2 r; l. G1 U* U
& J8 \* X# j: |Over the three and a half months he spent at my home, he only; N) u; v* K$ J% A/ M2 ~0 n9 \! I
got around to driving traffic to 4-5 offers. I had hoped3 O) X" ?( p! n3 x5 H: p. x( f# z
that he would have built enough traffic to pull off a
7 {4 X5 s5 n# h4 e$10,000/month.3 q' {. k- d. }5 r% D
- B w$ v S0 ~0 q, hHere are the result of Waseem』s stats since mid-May by4 e [0 n0 g6 i, T1 v& ?4 u
month:! J, q" B7 @+ _, m8 s; Q. M4 a
6 s( u8 E2 s, v) H3 K4 E** May **/ C, u3 y" ?9 e/ x( ]3 Q2 Q, {" e
Revenue: $830.05- z# q: L8 _9 o) N; l' A4 }1 {
Cost: $616.38
) {5 q# e3 }6 j7 N# {Profit: $213.677 I( S- z% ?. c. m) I/ [
Net Margin: 25.7%5 K1 l0 {: n& s C
5 f9 u0 y! ~( l! U) \! L** June **
6 p, Y) s) T0 n5 p$ x9 JRevenue: $2,526.95, N, C/ N' z" x# ]
Cost: $2,390.28$ {& N; W: i- v7 o
Profit: $136.67
# U9 i* E4 A9 G2 nNet Margin: 5.4%# k, [- c- J3 Z$ q- B7 k: O( _
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** July **% K) e. l; C4 N+ I+ _2 I4 e
Revenue: $2,787.40
$ s+ O/ A! e( [9 @5 C9 E4 yCost: $1,749.53
* `1 p, b" K; z5 A, hProfit: $1,037.87
! j. j1 C) m( h% ^' @3 j' D: W4 RNet Margin: 37.2%* i- g. X# n' U( n K# c2 K/ [
e7 c4 X6 @* p9 _% ~
** August **: P1 \- R2 m5 U0 d3 S: g% O
Revenue: $2,983.30) S. S# `$ Z$ o3 ~
Cost: $1,945.83; I! b# X/ A: G6 L! w3 ^0 e4 J
Profit: $1,037.47/ U& t d* T3 J) d* A0 h8 F
Net Margin: 34.8%" t0 H% J$ |8 K0 V! j) t
5 O% D( N9 J; b, I F' `** September **
$ ^- X0 C" @6 R4 x, i: w, G8 Z4 @3 E5 RRevenue: $3,841.30- g0 T/ {7 F- F1 ~; M# r! ]$ K
Cost: $2,662.14. H+ L: B) D- m* j8 {
Profit: $1,179.168 \0 @5 h! j* `8 O7 g
Net Margin: 30.7%9 Z3 Z# K" Y; h1 \
: S2 K9 f+ h# o( @** October **# F7 ]9 Z( Q) ]. k
Revenue: $3,752.302 o/ [" M4 a! W% i6 x. M
Cost: $2,701.78 D. _/ ]% F. ?) p S* A
Profit: $1,050.52
3 P) p9 {3 ]6 F D e$ f' TNet Margin: 28.0%
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** November (forecasted) **
0 f7 X- k' _4 B) E( ORevenue: $3,280.00: [( X. B" Z5 P) w! w
Cost: $2,403.00
* U3 x$ p1 O- y. C* n) h: wProfit: $877.00
7 ^' M- m! s( P9 [ K4 N/ R5 _# UNet Margin: 26.7%1 m# x' ^5 `& @9 [) ^) y( i
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For some people, they may say that the above profit is not3 _& V7 }5 A3 E; A
a lot of money. But for others, that is enough to cover
( b' E- j- g0 K3 `/ w* K; f# ^) }; ha mortgage and car payment.
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For Waseem, this was a windfall.
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7 I8 |; c$ q$ pWaseem got lazy and gave up to soon. It still makes me mad
5 I# x# q: C1 v' z4 Xwhen I think about the potential./ i' A# u6 n6 C
+ |! Q: D$ g @8 h4 W' g8 {0 e# h3 cIn fact, it was ironic that when he went back to university
M+ Y+ M( z0 P/ Ain September, he virtually did nothing and his affiliate
8 x' [1 H* R- pcommissions jumped to almost $4,000 in both September and
# P' |' p; ]0 ~7 w. h9 ]- Y: aOctober.
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If he had just spent a few hours optimizing his campaigns
$ }( p* v# `2 tusing the *system* I showed him, he could have easily netted
+ M1 `- L2 X+ e S+ O+ v6 B6 Q50% of these gross revenues as profit.- k$ E7 S+ D- L# j; c2 x- }4 v, n& d: Z
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He still isn』t doing anything with his campaigns, but is
3 D1 X) f. `. D+ }still netting an average of $1,000 in profit a month on5 b$ i0 J$ ^ m
complete auto-pilot.
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( g9 b) ~: h( c0 q! h: V% ZI actually just recently saw him after he came up to help me6 n( |" L- ?8 f* C/ F0 l
set up my recent two day seminar in Toronto." k, q2 u2 r% z5 |8 q# Y
}# ?& x% g+ BYou should have seen the look on his face *after* my two day/ @3 Y0 g) Y( w4 y0 v
seminar, when I spilled the beans on *everything* I do to. q% {) _6 ^* c1 r
select group of 25 participants.! {; E4 M2 N& q( S- u3 X1 q5 v
! `8 X# n! V. s; x* J& t7 B* PI only taught him about 30% of what I knew.
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' Z0 e0 N6 c. m- Q! pHe came up to me and kept repeating 「Man, I gotta finish/ y3 K# {( W" t" b
school and start ramping my campaigns up.」
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$ N& z' a ~7 R' C- F; T( uDon』t worry bud, only one more semester left.3 I9 s7 T/ d( y2 v
) I5 q& F& D9 i) j- A8 q3 | X( ]Hope this story motivates you that if a broke college# m3 d8 J4 u7 h# D% q
student who didn』t have *any* Internet marketing experience2 y8 L0 S$ P0 ]
can make money using the PPC to CPA money model, so can you.7 h# g1 Q7 z* f7 y8 @# Y
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Start building those CPA campaigns!) `; x m3 G3 u8 ~% N) a
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Gauher |
發表於 2008-2-25 03:10:58
