找到後續文章了
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9 p' Z4 A3 G' F: q* hCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my" K2 M3 X% C1 d- T$ H; U
brother-in-law involved with driving traffic from pay per
9 _" V+ V' s8 L B+ {click search engines to CPA lead offers.5 i" h; w# G* `" m( V
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I left off on how he messed up his Google Adwords account$ [$ f+ d* U7 w$ J0 P& B' R
and how I was trying to fix it.
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1 I l2 H! h" [; VHere is what happened when I dropped the bid on that $1.25, D' v$ R; X* d) K" C+ j2 x
lead campaign from $1.00 down to about $0.25.0 t1 r9 }; f4 }9 \
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Ready?8 N+ ?" j4 |" B0 M% _% N
3 n- R2 g1 j) d: ^- v0 i( MGoogle accepted the new bid.
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6 B1 {; v3 }5 RWoo hoo!
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Now Waseem can actually make money on this offer. Google
. s0 S" W8 v3 D$ z$ A" O( s: v+ srewarded this campaign because we had developed a good CTR
: B. n7 I3 W7 Uon the ads.
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5 h* `- N4 f" [: a: E5 d$ B0 C4 p. fFrom this experience, I reminded him to develop his ad
% p8 P" q* p4 Z2 t* k7 Fwriting skills to keep a good CTR ratio for all his ads on
) F$ B& b; ]. M8 ]" G, J( r1 OGoogle.8 Z9 o# o* k- w7 Q& c, m
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He is not a big Google fan because of all their
1 f6 P" p6 e9 {: Y' C( X: K' E: B+ Arules and restrictions, but he really likes MSN and spent a
; c. Z3 Z( J) [9 [& I7 a, C, \/ Olot of time on this PPC search engine setting up campaigns.# c( w' E* G& O! ^) n/ x
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He only ever did learn Google Adwords and MSN Adcenter. He# `; _; x+ ?% [0 |3 p8 N+ d
could have built a lot more traffic if he had experimented1 k7 D" ~) V5 _5 A
with the list of other *profitable* pay per click search% P( ]% B% M8 K! f3 V
engines I had given him.
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8 X+ j) s: [- Q9 |, Q, IHe started making some good money, but things could have
F6 Z2 t6 u5 ^been better if not for the following:% J- ~# C2 C. c# q
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1. Never use a broke college student who hasn』t made more* r2 E5 ~% v# k# u0 f* q0 _% l) }
than $2,000 in an entire summer as a test subject. As soon
. a) l/ K8 G: U! ~as Waseem started making $100 in affiliate commissions a
9 m1 Y* Y( K9 s& lday, he got lazy and stopped doing much.: z# l1 L* U/ c+ C
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2. World Cup: Waseem is a soccer fanatic and was *easily*
+ P! P }; d! b. Q, ~: s4 {* mdistracted by the World Cup. So distracted that he told me
$ }6 P+ x/ \& |1 W8 [% Cit was a *need* for him to watch almost all the matches.
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, ]' r/ c1 z: w+ \/ ]( h; ]3. He enrolled himself in a full-time course over the summer' R. ^. H$ z+ g4 p# ]- f
and had assignments and tests to complete. Okay, I will let
) ` f! Q3 z* G' F- J; K( v% w! B! \this one go.
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Over the three and a half months he spent at my home, he only* h U. Y2 q2 z- R! f
got around to driving traffic to 4-5 offers. I had hoped
$ J( t! b+ O |8 v, b vthat he would have built enough traffic to pull off a" \% V% a( O. m+ a$ Y/ ^
$10,000/month., N: ~( c7 Z$ ~3 k2 [
. ], v( X6 O) d2 W9 k0 e+ QHere are the result of Waseem』s stats since mid-May by
4 D( y7 T) D7 omonth:
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** May *** h; L8 q: [; m! k
Revenue: $830.056 K' H2 ^ d- H9 S) u
Cost: $616.38
5 @3 D [* z& V% J4 dProfit: $213.67
8 C. r& b u5 }. p9 G7 ~Net Margin: 25.7%
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8 O2 N8 O9 M5 F# V% t e: G** June **
* y% ?* L. f# h* P- c$ ]7 C* gRevenue: $2,526.95
- I# x4 v; M5 W V* Y- B+ A- o) lCost: $2,390.28% K0 \% a6 y7 o1 @
Profit: $136.67+ h7 K8 A3 a/ ]7 r9 e+ a
Net Margin: 5.4%# h0 _( z3 M- g" f; \! T
. Y* Z* {/ h4 U' }5 c0 B** July **/ u! E8 t4 F) e3 G7 l
Revenue: $2,787.40
. z; a0 b1 i( y4 \- R) [Cost: $1,749.53- O- ]7 y, g" F
Profit: $1,037.87
$ c7 a- G/ b( a, K# ^5 f, \+ ]$ GNet Margin: 37.2%
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** August **' V! h( C+ ~+ |$ x
Revenue: $2,983.308 R( V* B. r- e3 R
Cost: $1,945.831 A- U% z0 J& _ y
Profit: $1,037.47 D3 A+ ^) G/ L$ b9 X& q
Net Margin: 34.8%- b; F" T% a/ x+ v+ j, b
( T7 _2 H/ x/ |0 ^2 \- v, h+ e: P: [8 C** September **
' b2 B! y/ z, C. |Revenue: $3,841.30
7 H F% t) G* E/ ^! vCost: $2,662.14
* [! F" T- c& g0 j& @Profit: $1,179.16# e* P' K8 B1 @! j
Net Margin: 30.7%" q: K/ s9 \' ~. O' U
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** October **, u" v- I' w. c5 }( Y
Revenue: $3,752.30
' I2 Y: V5 R! t8 v) k+ D' jCost: $2,701.78
: H# e2 v0 Q) K: M/ w& A+ ?Profit: $1,050.52
& H. H% Z O5 s/ w6 HNet Margin: 28.0%
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: [5 e% _0 ~1 l' c, _+ r** November (forecasted) **5 `- A3 ]9 d* G7 }9 q
Revenue: $3,280.00" _1 |3 y7 Y: V I
Cost: $2,403.00* o' m& `$ w; p# B. f9 Q; G: d. x
Profit: $877.00
; N/ _1 u- I0 H- rNet Margin: 26.7%
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For some people, they may say that the above profit is not
/ w' b) d' t0 D0 z; I% p U+ Ma lot of money. But for others, that is enough to cover
# e! d/ D1 e" u/ ba mortgage and car payment.
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. ~6 {$ c0 D$ iFor Waseem, this was a windfall.) G. h! E& ^. i8 B
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Waseem got lazy and gave up to soon. It still makes me mad) R: _% G, l3 v; k
when I think about the potential., \- M! J) A3 X9 N& p$ Q6 \3 ]& `
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In fact, it was ironic that when he went back to university
* [. D+ e1 U( M I( @" {in September, he virtually did nothing and his affiliate
* J! r( c; m7 q# `/ v; i, Ncommissions jumped to almost $4,000 in both September and
5 E- K' O0 z7 Z5 H3 e8 ROctober.
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If he had just spent a few hours optimizing his campaigns1 q7 c' C' Y. n1 W
using the *system* I showed him, he could have easily netted
, K5 F( h. S4 `- [. w4 W50% of these gross revenues as profit.
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- B8 p- P! k/ t! y+ u1 hHe still isn』t doing anything with his campaigns, but is; b" [3 d3 U* E: T6 p* R8 F R2 O
still netting an average of $1,000 in profit a month on7 F9 S; F2 @; Y+ p; ~9 B& y- K
complete auto-pilot., X3 Z% V: [$ F \
% Q: i- U7 T; C$ Z0 j1 b1 S, [( QI actually just recently saw him after he came up to help me% M# K) R* G/ M# @1 Y; K
set up my recent two day seminar in Toronto.9 E7 ]( a& l+ y9 ^7 f( c8 h& _
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You should have seen the look on his face *after* my two day
. o5 Z4 ]. H# U7 _# Kseminar, when I spilled the beans on *everything* I do to
2 S7 G/ x c) n! k) P# p! M4 kselect group of 25 participants.' z: N0 Q; Q8 V+ d
8 t1 i! X% r- |+ Z$ r3 t7 N/ G) J) G! E, VI only taught him about 30% of what I knew.7 g7 l1 L7 A- M( i8 ?9 L, Z
2 F# d c9 b, i" t1 D) G! u) U( cHe came up to me and kept repeating 「Man, I gotta finish: P4 W3 U( ^1 [! m6 a1 R- A# G& S2 b
school and start ramping my campaigns up.」, y( @9 m) V$ }$ M8 g$ ]: C9 z5 Z
/ s% ?4 Y( @# N! D8 y$ Q" ]Don』t worry bud, only one more semester left.2 e- A/ H7 b4 L' I: U) S7 M
6 d: @0 f8 K, M8 L4 n, yHope this story motivates you that if a broke college. d6 l i; O% B6 K' f! c6 i4 R; K1 A
student who didn』t have *any* Internet marketing experience
# A2 O, A3 S$ y# W+ `can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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4 f9 S, ` I8 @5 G7 jGauher |
發表於 2008-2-25 03:10:58
