找到後續文章了5 v2 ~1 o# d$ E/ x
4 C. ?) A4 v6 U/ m; zCan I Teach This PPC-CPA Stuff? Part 2
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5 c- ^( g0 {% z% s' R" u. ?Okay, here is the continuation of the story on how I got my
- r @$ z# o3 W' K6 y+ jbrother-in-law involved with driving traffic from pay per* ^$ T1 D* F8 V; @1 h2 }. s. y
click search engines to CPA lead offers.5 V( }' C. ~+ E' ]! B' n9 ~' ~
3 t. }' ~) @) J& g- [, t1 TI left off on how he messed up his Google Adwords account
8 i$ u8 s% K2 Iand how I was trying to fix it.: q5 I3 ?0 i1 U2 i J
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Here is what happened when I dropped the bid on that $1.25
- C* H; J' P+ Q1 `4 Clead campaign from $1.00 down to about $0.25.! p+ N- y; t7 r! ]
* k7 W4 e" @1 q. j7 a7 O* Z0 zReady?1 [# [: n) K0 f5 |8 p, k* a
" T; o( z( K$ D6 h- T& d xGoogle accepted the new bid.
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: {) v: f5 l( H% [Woo hoo!8 a9 }) {% G5 \# b: _
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Now Waseem can actually make money on this offer. Google7 ]+ j' G2 u! c
rewarded this campaign because we had developed a good CTR& M6 M1 q; l5 Q7 E! r6 ^ ~" [
on the ads.
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- ^. A# x6 r7 LFrom this experience, I reminded him to develop his ad" I" d' Z* X4 p7 a2 ^) z4 g
writing skills to keep a good CTR ratio for all his ads on: p7 Q. Q' b# t
Google. a3 G5 r3 m- n4 B q5 K8 ~, j+ J5 o: v
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He is not a big Google fan because of all their
* H% t8 T( W' L7 Jrules and restrictions, but he really likes MSN and spent a
6 `) j$ R* I. Rlot of time on this PPC search engine setting up campaigns.6 n" a# f G4 a+ z0 j( }: _. j
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He only ever did learn Google Adwords and MSN Adcenter. He
( w }. D) T" T% o& ecould have built a lot more traffic if he had experimented" G/ M5 A# y9 w+ E. I T
with the list of other *profitable* pay per click search
# [6 u A; q! H- rengines I had given him.
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" T# Q- Q4 ?; q1 Z# N# [ g, ]He started making some good money, but things could have* M3 F |, H+ f: p& i* F/ N
been better if not for the following:
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1. Never use a broke college student who hasn』t made more1 T8 D- A. l2 G2 Z* g3 X. U2 v v
than $2,000 in an entire summer as a test subject. As soon
: U( E; i |# A) S% Aas Waseem started making $100 in affiliate commissions a0 W' O1 T/ ]) w* J2 M
day, he got lazy and stopped doing much.
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# u2 X5 ?& a' `& P( f2. World Cup: Waseem is a soccer fanatic and was *easily** E# {) \. P, W2 h* x0 q
distracted by the World Cup. So distracted that he told me0 c( O& k7 O6 H) ~* ]- M& n. o( ^% W. C2 X
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
! _5 b! k6 d! k' u9 s& k6 Aand had assignments and tests to complete. Okay, I will let4 s& R- D, R* y( f8 T1 ]5 M0 `
this one go.3 v) W9 h. P: }8 e! ^
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Over the three and a half months he spent at my home, he only/ j' U- X9 X% T/ e0 e
got around to driving traffic to 4-5 offers. I had hoped
4 ^5 t0 i% t0 D( t8 Vthat he would have built enough traffic to pull off a3 a3 |% S$ F& j4 x; t
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
" L" h7 k* y7 h% Tmonth:3 X" ^* R9 E+ U5 U- j6 f
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** May **( B; v& u: H' J7 D0 H1 n% d
Revenue: $830.05
2 @' o4 \6 o' X3 ^% @0 \* H5 NCost: $616.38* ]+ B* C. @' F. R+ t
Profit: $213.67" q! P+ g% j& A# w4 U) G2 ?3 d
Net Margin: 25.7%
% D4 L- ^1 |7 l# d/ R# u* X2 t( K
& k$ U% o. V% k( g1 |5 n** June ** `9 D# j+ G' b# E! y
Revenue: $2,526.95
2 B, O2 B, S4 k0 a9 j$ RCost: $2,390.28) i; M4 {( X) w" I3 W
Profit: $136.67" [! h8 v# V4 Y0 m5 i
Net Margin: 5.4% P( w) I& W( p9 L7 q( _
7 R5 ]1 I; X: ~* L** July **0 y! T7 |& U. j# v5 H2 P7 |
Revenue: $2,787.40
8 S4 ~( H$ }' FCost: $1,749.53' a2 V) ~) S5 |2 f4 Z: ^
Profit: $1,037.87
5 e6 d0 D+ q& d3 H! S; D+ ^8 M4 @Net Margin: 37.2%
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** August **
( I! F2 X' g, i' z8 ?- ORevenue: $2,983.30
0 d0 `3 w! F; F% OCost: $1,945.839 V4 [: E8 C6 M' P. {' m! D
Profit: $1,037.47+ b3 q+ J& N! X/ z% O
Net Margin: 34.8%1 Z7 d5 `9 E$ ^8 k- e
' o1 K( X6 W4 @) i- W: b2 y** September **
0 B* H& [* ^% R# |Revenue: $3,841.30
1 M2 M& a ]% \# KCost: $2,662.14! t$ n5 Q" B( R# M' f7 E
Profit: $1,179.163 |' P9 I6 }5 G4 c D$ q' H
Net Margin: 30.7%* C* L1 z, ~1 ?* K* H$ [
/ {( |( g1 V9 K. n% h Y! i* |$ U** October **
8 B( d5 [5 c0 J4 Q/ J7 |Revenue: $3,752.30
, H# o% D+ Z3 N/ f9 sCost: $2,701.783 y' ?' L1 f6 V! j# s; T- n/ T
Profit: $1,050.52( n8 j' N3 J, D m3 h
Net Margin: 28.0%
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4 T! l7 O4 o5 Y0 u4 U. M** November (forecasted) **- h- A/ ]: r% ? w/ c
Revenue: $3,280.002 w8 f5 V+ K- {* D3 p/ k" i# j
Cost: $2,403.00
/ q4 q7 U [: J2 T! E3 P5 UProfit: $877.00
# v; c: Q7 i# ^+ c2 yNet Margin: 26.7%
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For some people, they may say that the above profit is not3 s9 J0 F8 \3 y/ G) C7 f v* i
a lot of money. But for others, that is enough to cover
! K# h/ L% t0 j. l" A1 ta mortgage and car payment.; M* s6 b$ W# X" ~7 }
2 m. d* I* b5 |- y% ^! ]For Waseem, this was a windfall.7 z8 N' ?$ ]4 p* ~# s$ b
+ g+ J, w) ~4 p- C4 QWaseem got lazy and gave up to soon. It still makes me mad4 H7 Z( W! B9 u% y
when I think about the potential.( B5 e/ q6 \: d+ L& \( O0 E7 o/ k: Q
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In fact, it was ironic that when he went back to university
, s* Z7 p3 {" b0 I, D* |in September, he virtually did nothing and his affiliate5 U, E, a: Q' S% x4 ]
commissions jumped to almost $4,000 in both September and- g$ h$ w. `7 f1 [
October.
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If he had just spent a few hours optimizing his campaigns
, l5 M! K0 A$ G: q/ Iusing the *system* I showed him, he could have easily netted
7 [1 b% O1 d: l' e, h8 C4 G50% of these gross revenues as profit.
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* q% v, r9 N4 F4 e: AHe still isn』t doing anything with his campaigns, but is
- n' t, V* B- C3 {& kstill netting an average of $1,000 in profit a month on
# P6 A5 j! T2 p7 b2 U% J D+ Fcomplete auto-pilot.) T! ^& U9 A. V" M
( ^. g3 c0 G6 G( P! HI actually just recently saw him after he came up to help me
- \$ r, X8 x T# e0 B- T/ R4 k& Jset up my recent two day seminar in Toronto.+ o1 [* d9 T2 t6 V: k$ Y9 }
$ Y% b; K* b, R/ H7 C; G* V% {You should have seen the look on his face *after* my two day
+ h; w N) N: |seminar, when I spilled the beans on *everything* I do to) e6 G8 x0 ^0 G; A; ?, @% D. V
select group of 25 participants.
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- J$ b% o7 ]: }3 F/ kI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish7 O; z a- {( z5 m
school and start ramping my campaigns up.」& p* t4 u. I, ?! E3 U2 \
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Don』t worry bud, only one more semester left.& M; ~ s, f! v4 [& ~5 d# b
G/ ~' F g- {; h$ mHope this story motivates you that if a broke college
% w2 f- E8 |4 y X. {student who didn』t have *any* Internet marketing experience
4 e. B% c6 n- A1 a7 G8 B/ xcan make money using the PPC to CPA money model, so can you.
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8 j1 s5 k: w/ n1 n, Y" |Start building those CPA campaigns!
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6 O$ C0 i4 g5 r2 UGauher |
發表於 2008-2-25 03:10:58
