找到後續文章了" M$ J* \/ G2 v. _/ K2 ]) t
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my. q$ [# J; b% e% L8 |& g
brother-in-law involved with driving traffic from pay per- L6 b- _* \1 A5 r' ?3 {
click search engines to CPA lead offers.5 O5 b% C3 W' \* h
# t# O9 C0 x* EI left off on how he messed up his Google Adwords account
% o9 v; @+ {$ A4 n0 dand how I was trying to fix it.
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- I4 H" f0 b# b- h6 w2 f& r: LHere is what happened when I dropped the bid on that $1.25
! k+ T2 M4 [1 w" |1 G( wlead campaign from $1.00 down to about $0.25.: T& K% }8 [* p$ Z. q& T e6 G
9 {) t2 U9 o$ IReady?
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2 P. x4 S% n* Q+ O. z7 i4 d) I- \Google accepted the new bid.
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: M- Q8 [$ a# d/ P8 `, ?. p* G2 JWoo hoo!
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6 K/ d* I! k3 ?, w/ K! aNow Waseem can actually make money on this offer. Google
" ?6 n2 k* s( A* qrewarded this campaign because we had developed a good CTR
9 ]1 E1 s9 V% i% Kon the ads.
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From this experience, I reminded him to develop his ad {" X2 K9 B4 e6 n! V
writing skills to keep a good CTR ratio for all his ads on
9 F: V5 U6 v h% n# SGoogle.: N% [9 U9 u) |5 i! k% b
, p% I$ J& R, _ X% PHe is not a big Google fan because of all their
! p) S% u1 G, g. H" T/ drules and restrictions, but he really likes MSN and spent a3 I9 g0 F/ J, B4 c
lot of time on this PPC search engine setting up campaigns.
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; X3 z8 g' j% E) G3 c" ?He only ever did learn Google Adwords and MSN Adcenter. He. e- j( s# b+ v& _4 `
could have built a lot more traffic if he had experimented% o) ~8 u9 j$ r4 Y
with the list of other *profitable* pay per click search8 f7 O8 X. H% K) E
engines I had given him.' z9 k1 Q7 L; C* j- n3 Z) K; ?
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He started making some good money, but things could have
7 Q4 Z$ W( f0 ybeen better if not for the following:1 G8 [# N9 @* U6 C) j
" l) ^% E, k% a, w' `8 V/ v" y, r1. Never use a broke college student who hasn』t made more E N! v8 J/ \/ I1 ?
than $2,000 in an entire summer as a test subject. As soon
1 q4 _% f- A: ?3 x/ N( N* ?as Waseem started making $100 in affiliate commissions a, R" H, s _* W
day, he got lazy and stopped doing much.
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, B$ A! o0 B7 N8 @4 [6 p5 N2. World Cup: Waseem is a soccer fanatic and was *easily*
7 s0 }9 p% A8 `* Z3 }. jdistracted by the World Cup. So distracted that he told me# C+ e' |8 A: P C7 X, _( w
it was a *need* for him to watch almost all the matches.
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5 q8 t4 i0 L$ [7 K! r3. He enrolled himself in a full-time course over the summer
; r, o# ~$ R- D& ?7 D8 Iand had assignments and tests to complete. Okay, I will let
" Z6 V0 V$ R- G, Y1 r( @this one go.$ A+ v/ |! Q5 k+ m( Y8 _$ C, q; y( f
, u7 B2 ~, _: H. z( ZOver the three and a half months he spent at my home, he only
$ {; u0 Y! q0 H/ v% P- ~got around to driving traffic to 4-5 offers. I had hoped5 i3 h0 e4 ]2 {! x& ^/ _5 M4 g
that he would have built enough traffic to pull off a1 C# E& P* o* Y; Q" Q' z
$10,000/month.
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- z$ G- G& c3 HHere are the result of Waseem』s stats since mid-May by
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** May **4 E1 b ~# H2 f8 C
Revenue: $830.051 I4 W( o: x/ b ?: C* F
Cost: $616.38
4 N" [1 e6 ]4 d2 [- d4 c4 H: d! |Profit: $213.67! e1 l3 k0 `* y6 P* r6 h
Net Margin: 25.7%9 c9 E) U2 Y4 e9 v
, l, \8 \. Z. k! T7 t7 x: `** June **
: z4 `1 W. i ?4 K$ nRevenue: $2,526.95; ]" d) h1 Z" ~, _/ a8 I7 x7 C, k
Cost: $2,390.28
. K# i/ h% C! h4 F8 Z$ R. A" \- hProfit: $136.67
; ~% u7 ?! B# T9 YNet Margin: 5.4%
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4 g, O0 G F1 P9 l9 J2 n** July **
' n( y3 m ?2 }2 N- nRevenue: $2,787.40
0 J# F7 W1 s, H* I2 sCost: $1,749.53! w; K8 b0 ~2 v U7 N8 M- ^7 v1 a
Profit: $1,037.87
$ N% D8 G! n9 X( h# y2 }Net Margin: 37.2%/ `% W2 i' `0 x3 ^2 L
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** August **
' p# ]4 }6 n' cRevenue: $2,983.30& R, Z1 H6 j- K, K; p4 R3 w5 D& n
Cost: $1,945.83- M: p+ @5 U' g! L Z
Profit: $1,037.47
( K$ U% R' }8 f- ~Net Margin: 34.8%' c! Q8 F2 j ]! z) E9 u) z0 \. _
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** September **: Z! G. P6 Z/ u, ?
Revenue: $3,841.307 ~' Q% e0 v9 }5 N0 |
Cost: $2,662.14; p' d+ O4 q2 R5 T( r( [/ P6 v2 ~
Profit: $1,179.16
% f0 `6 G% e. u9 w, r2 M) `/ INet Margin: 30.7%
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** October **
1 `- R! |$ F5 Z2 G- b3 [Revenue: $3,752.30
1 a- V2 l$ a' p8 G" JCost: $2,701.78. h7 ~! C" A/ h* \6 s8 [
Profit: $1,050.52
" h& `# A& {) M* _Net Margin: 28.0%
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; P9 q3 A8 h2 T9 p9 R& x B6 U) Z% Q** November (forecasted) ** ^1 V( Q3 e( e6 ?
Revenue: $3,280.00
( Z! d/ c( W. dCost: $2,403.00
1 `8 v, ?& G: e! v7 a3 ^/ Z# }Profit: $877.00/ ?9 C7 P# R' p* |, ]0 d2 _
Net Margin: 26.7%) J$ U( @6 y5 d, p( V7 n
, F G2 p% a2 t7 b, d* gFor some people, they may say that the above profit is not
4 K2 h$ B. c7 ~% P3 T/ l1 {: H9 Qa lot of money. But for others, that is enough to cover6 c7 `2 `, p* R$ i
a mortgage and car payment.
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For Waseem, this was a windfall.; O5 u- @+ Y9 [! Z" D
9 o3 v# e- j, k" a! MWaseem got lazy and gave up to soon. It still makes me mad
* F! @. o. [' v! r* `+ hwhen I think about the potential.9 k; T% @4 a6 Y/ `6 e+ w
! W( f: r; X6 d: W/ gIn fact, it was ironic that when he went back to university2 N- \$ ?" I L
in September, he virtually did nothing and his affiliate( q3 B" \: | l4 P$ C
commissions jumped to almost $4,000 in both September and
" }$ t% N2 a& p# C4 {; _6 DOctober. p8 n: p- S" ?
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If he had just spent a few hours optimizing his campaigns
7 V* z% Z) Q, P2 dusing the *system* I showed him, he could have easily netted9 q8 p1 Y1 `1 L! W2 X) R4 H
50% of these gross revenues as profit.. V5 p4 q# p/ ]5 T
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He still isn』t doing anything with his campaigns, but is3 N: E0 [# i* j7 M: U( Z" D& \
still netting an average of $1,000 in profit a month on
/ s$ O% Z# n. `: z2 Lcomplete auto-pilot.
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, H/ P4 ] t8 x3 [4 z: VI actually just recently saw him after he came up to help me. j) v* U* @/ k6 \' ]2 W
set up my recent two day seminar in Toronto.0 k3 j Z! n# U7 ?! F
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You should have seen the look on his face *after* my two day
8 @- i! H, p: I) W3 Q- ^/ dseminar, when I spilled the beans on *everything* I do to; e. o6 o/ k: O- K- O, R9 i
select group of 25 participants.1 I7 K3 S \1 V, b4 z" P3 T
/ {4 N$ E# t+ a! DI only taught him about 30% of what I knew.4 J5 J' x X1 |' j
2 ~7 x; X! F* Q7 I" z* _He came up to me and kept repeating 「Man, I gotta finish
$ K9 G' o9 k5 H3 c. \* t6 sschool and start ramping my campaigns up.」) B' V1 o2 t- o% n+ K0 n/ `% C
' Z/ p. M- g$ T V1 O# q, ^4 a: JDon』t worry bud, only one more semester left.* f% F- ^6 E! a* |
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Hope this story motivates you that if a broke college
7 A) N6 o$ F+ ^0 J. tstudent who didn』t have *any* Internet marketing experience$ B, M1 a4 I$ N6 O- p
can make money using the PPC to CPA money model, so can you." F0 i0 x+ F9 a/ d
9 s( a: o( M! C! D+ G# c: QStart building those CPA campaigns!
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Gauher |