找到後續文章了
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% @1 r) l. o) o1 N4 o- z& f6 r4 BCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
6 }/ ~* ~- I4 i) d5 f* ~# j- Nbrother-in-law involved with driving traffic from pay per
4 Y$ h, n" D' q# rclick search engines to CPA lead offers.8 e: r4 U6 O- M
. l% |# `4 v6 @' `5 y+ z2 R4 ~( DI left off on how he messed up his Google Adwords account
0 g2 w6 Q( R5 ^ }and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
' ?* Z9 z {) ?/ A; q$ Slead campaign from $1.00 down to about $0.25.
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Ready?9 ~9 ^& h, o+ m3 |
2 q8 [+ v4 T: x' }% r0 Y" EGoogle accepted the new bid.
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& {0 I+ B3 ~" ?5 RWoo hoo!
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( p$ J2 v6 E5 L3 w2 `7 T% s# R& Q' {% A$ A4 NNow Waseem can actually make money on this offer. Google# s$ k) _1 `9 Y, n4 D4 Z U
rewarded this campaign because we had developed a good CTR
/ H' q- p: n2 \$ Con the ads.& ^+ ]. O3 Y4 E1 {5 w1 _5 S
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From this experience, I reminded him to develop his ad4 u1 v: I( l+ j `
writing skills to keep a good CTR ratio for all his ads on
$ W c& T! W# o# b7 Z) P& ^Google.
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He is not a big Google fan because of all their
0 g2 t$ [+ g! x! irules and restrictions, but he really likes MSN and spent a K3 @! l8 l8 b
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
u7 v5 z) h/ S: f$ j! h) s4 u) jcould have built a lot more traffic if he had experimented( ~) k, f4 [5 p6 ^3 P ?2 c
with the list of other *profitable* pay per click search
8 ~$ S" }4 n1 Vengines I had given him.' E7 u7 d7 B T( b: {
( @+ T" ~, H6 P: b1 v$ k1 iHe started making some good money, but things could have
s9 v8 E# D/ ^4 ]/ ]" c; dbeen better if not for the following:4 d# Z6 Z4 ~/ v& |1 V% E
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1. Never use a broke college student who hasn』t made more
) l m, x1 z* l1 F t+ W; h& zthan $2,000 in an entire summer as a test subject. As soon& z: u9 E- s8 }& d
as Waseem started making $100 in affiliate commissions a
8 t4 F* e6 `! a- Vday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
- e8 O; J& r2 o" e9 W) X" ~distracted by the World Cup. So distracted that he told me9 G7 K" ~, _9 ^3 h. z3 @
it was a *need* for him to watch almost all the matches.# N M! C w d9 W
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3. He enrolled himself in a full-time course over the summer
, _# X8 x, d$ x, w7 {7 band had assignments and tests to complete. Okay, I will let
) U0 ~8 f ~% N; I- p, Othis one go.
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& U8 r' A3 t I* ^Over the three and a half months he spent at my home, he only r/ {: q4 Z! M+ {
got around to driving traffic to 4-5 offers. I had hoped" }( w: b/ {: q q6 `
that he would have built enough traffic to pull off a
- N- k" V. p9 f$10,000/month.* Z8 y# Q% p; ]1 @# T$ M) k+ A# S" d
+ n, O- I1 m" a1 _3 P$ ]1 f
Here are the result of Waseem』s stats since mid-May by
5 L) b5 ~4 t% S2 O4 |month:
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, L9 N; j0 i7 S4 J8 I- k& y** May **
" c. E k) @0 ~' \ e/ b+ MRevenue: $830.05
& C. i) n0 \9 |$ t' N# QCost: $616.38+ t2 S5 H& H3 {, u
Profit: $213.67! ?. j5 D5 [/ o7 n4 V
Net Margin: 25.7%
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& i- i# y" f; M, L% h8 C; ?2 r. z# y* D1 V** June **6 Y: c6 ]1 |4 n# ]
Revenue: $2,526.957 E5 ]0 S" I; `* k
Cost: $2,390.28" W8 Q4 {+ a7 F" n8 p* Q
Profit: $136.671 P' J0 U& Y- h0 T# _
Net Margin: 5.4%
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** July **
2 r$ X' O7 {5 }* @. pRevenue: $2,787.40# z( I0 _) u! n/ v% v9 _
Cost: $1,749.53
# g7 `. c2 `: ]% c- L# I; c& @) JProfit: $1,037.87+ p5 j1 E. W& L% w' L
Net Margin: 37.2%
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** August **8 S8 N7 [3 X1 c7 j- E6 J: @
Revenue: $2,983.308 m* `0 Y% H6 e" g/ w
Cost: $1,945.834 W0 g" f4 U/ H3 i6 c* P& t# T3 Q" H
Profit: $1,037.47- `1 {; s0 h1 a* y& f: _/ e
Net Margin: 34.8%- G% [" K0 | c. z4 A/ L$ x7 r
7 Y" u; S+ v8 O6 G7 ^7 y, V** September **
. x( L; Y7 q' O1 i9 ]Revenue: $3,841.302 P/ i2 ^0 I6 V2 M9 T
Cost: $2,662.14
; s/ S5 m" x) [Profit: $1,179.16
5 t# a$ j" X1 [. B T( k0 `6 I3 VNet Margin: 30.7%9 U9 ^- w: u0 q+ r6 p
. M- ]0 N1 m W8 B2 w a5 b** October **
; n# s* h4 X0 P( J+ [8 n- ZRevenue: $3,752.30
5 s/ f5 ]/ Z. \+ M% G1 R0 XCost: $2,701.78
`, R( l% [ O+ RProfit: $1,050.52- d9 _* v! Z4 b" q8 B
Net Margin: 28.0%
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** November (forecasted) **
* W) n; r8 T7 ]Revenue: $3,280.000 L( J, [7 T3 j& u* z
Cost: $2,403.00( ~9 j* ]9 W' K
Profit: $877.00
/ `. A ~# {3 }3 c3 T6 g; M; GNet Margin: 26.7%: q$ `% T/ a* V
( [# ], } g& SFor some people, they may say that the above profit is not
$ ]0 J7 K7 Q$ i! Ta lot of money. But for others, that is enough to cover
( Q2 Z( ?9 N+ l1 Ka mortgage and car payment.
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8 }% t) \+ V; A2 `) U, w7 LFor Waseem, this was a windfall.
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" c+ W) V: h1 {1 W3 D0 `Waseem got lazy and gave up to soon. It still makes me mad4 E9 J/ y0 J( p; J
when I think about the potential.
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In fact, it was ironic that when he went back to university7 l. r1 S5 ]8 j# L: {. a* T# N0 [
in September, he virtually did nothing and his affiliate
' C9 I9 i+ p" S' J' a2 u6 pcommissions jumped to almost $4,000 in both September and
" B- x- e( k4 e' B6 eOctober.
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9 W4 z, B" U9 ]6 Z7 [! f! y9 q) kIf he had just spent a few hours optimizing his campaigns. w+ ^! C( _+ y- H5 ]* @
using the *system* I showed him, he could have easily netted
0 e" a" i# Z' x0 Q- @! b50% of these gross revenues as profit.& ~" D z6 O4 L2 ]% t
' P% o6 y/ O/ r; D' C! \ F3 [He still isn』t doing anything with his campaigns, but is
% i, Q0 |1 n9 n" _still netting an average of $1,000 in profit a month on
7 N6 m0 X; S+ _! Y6 k( G% ]complete auto-pilot.
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I actually just recently saw him after he came up to help me
. ^1 G2 F6 Z* W% I" Zset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day6 l" Y! X& _3 X, Z9 S0 l6 U3 N. _
seminar, when I spilled the beans on *everything* I do to
: u& y+ |" m6 L5 U! \+ E; \( uselect group of 25 participants.: V' P7 w& c% H* h
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I only taught him about 30% of what I knew.) ~, H7 a' G# b- e) ~ `
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He came up to me and kept repeating 「Man, I gotta finish
1 Q$ H0 @4 p5 B( {. J$ @school and start ramping my campaigns up.」" e1 M6 x3 u; ^' t6 h c
3 c) a1 ~5 `7 IDon』t worry bud, only one more semester left.% r2 m/ T# u' A0 D9 Y
! i) g2 B' g0 [6 j1 A% HHope this story motivates you that if a broke college
( X! K& q. v3 O. q( ~: `student who didn』t have *any* Internet marketing experience
2 ]7 |6 N8 Q+ t5 ycan make money using the PPC to CPA money model, so can you.
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' z" }5 `# u! j' KStart building those CPA campaigns!
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E' D: s# x# i2 V( c9 F3 wGauher |
發表於 2008-2-25 03:10:58
