找到後續文章了
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8 j9 O' S* v4 d3 @Can I Teach This PPC-CPA Stuff? Part 2
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+ [3 S5 ]7 K- {9 \( @0 ~9 n" VOkay, here is the continuation of the story on how I got my; X. u* ?% \( a$ w, c: i
brother-in-law involved with driving traffic from pay per
6 D {- [, ]1 h* f5 \click search engines to CPA lead offers.
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1 r9 K" Z) V/ ? rI left off on how he messed up his Google Adwords account/ J5 Q6 A! I6 P& d3 N+ H9 B2 V
and how I was trying to fix it. @8 F( u: S: ~ ^* J
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Here is what happened when I dropped the bid on that $1.250 g# I% h9 T" F; @# n8 ?. K0 ^- c
lead campaign from $1.00 down to about $0.25.- ?" x0 F- H w
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Ready?
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0 \: d: x [+ OGoogle accepted the new bid.
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9 A: }$ b3 O, p" n& cWoo hoo!
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Now Waseem can actually make money on this offer. Google' ~9 T9 g; U$ y5 B) Y/ a% E
rewarded this campaign because we had developed a good CTR
' }* w3 G9 |( x) w* {9 Bon the ads.
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From this experience, I reminded him to develop his ad) H: k7 ?: V2 _# m7 y& |( u! K1 v3 w
writing skills to keep a good CTR ratio for all his ads on: z( O$ Y% L; j# q
Google.
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% l7 O8 h: E+ A" d. ?, S# qHe is not a big Google fan because of all their
9 U6 X! d- K1 n* T8 ]' X' ?. `/ wrules and restrictions, but he really likes MSN and spent a5 r A4 b, u1 e" o4 ~3 a
lot of time on this PPC search engine setting up campaigns.& U- T7 Z7 X) g. b0 F
E7 v: c+ d2 j6 I; r9 WHe only ever did learn Google Adwords and MSN Adcenter. He" Z2 g- s: b3 O1 u. n5 e, v& ]
could have built a lot more traffic if he had experimented
! Z4 _. X$ M5 [- I& q1 G9 gwith the list of other *profitable* pay per click search( p/ w' Q1 |7 G1 _+ F
engines I had given him.7 c3 s; H; x1 }( ^% M& b
- S9 a+ d& G3 t' |- R( w$ v# UHe started making some good money, but things could have3 \8 Y" L9 e7 i) J* h
been better if not for the following:
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* s% w6 q; k; ~1. Never use a broke college student who hasn』t made more: N5 i$ M/ W: F% V _/ m
than $2,000 in an entire summer as a test subject. As soon
7 \7 I7 B0 \9 Q2 Q; K# gas Waseem started making $100 in affiliate commissions a1 t, `8 l; s4 \; z' f
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*! G( Y4 x7 p9 d1 k/ ^
distracted by the World Cup. So distracted that he told me
6 M: c& F# D7 p1 J8 B% o# Zit was a *need* for him to watch almost all the matches.
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% g/ B0 P4 _: l3. He enrolled himself in a full-time course over the summer7 ^5 Z3 d$ n7 T1 ^
and had assignments and tests to complete. Okay, I will let
) j" J0 ~( c/ [this one go.7 O5 }: G5 i: ]: n3 x
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Over the three and a half months he spent at my home, he only
! J3 |' R- w' S2 kgot around to driving traffic to 4-5 offers. I had hoped Z* p: }( _5 ?
that he would have built enough traffic to pull off a
1 ^' ?' R# t& l: I: T. `/ r$10,000/month.8 } |! e$ B) n+ x; Z @5 E
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Here are the result of Waseem』s stats since mid-May by$ u+ I2 U4 O" W0 T
month:+ V% C( m8 G* j
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** May **; { M4 A" F7 e8 n
Revenue: $830.05
3 I5 s) V1 n0 v8 b* M* t1 TCost: $616.38
8 t. x+ w/ {% u1 M/ U1 z- IProfit: $213.67# b7 r$ j( g$ _6 {2 v, Q
Net Margin: 25.7%/ e6 ?( u0 P5 |" u ?* o% R8 e
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** June **
3 T9 ?7 Z5 e5 l% ~6 E- v+ IRevenue: $2,526.95. r H. m) j+ g; s. p% K* h
Cost: $2,390.28" J0 P" S0 D! \2 d% N. I
Profit: $136.67
; Z" f% O6 O0 o, Z+ @6 E5 QNet Margin: 5.4%* f5 U7 ~( x- C7 s; m3 M
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** July **
8 L. r7 T# z2 N6 q. jRevenue: $2,787.40
# R7 a; f( `+ BCost: $1,749.53( [, m9 k$ W" u S6 H
Profit: $1,037.87% a$ E/ q' W/ V2 i3 \2 i0 I( K
Net Margin: 37.2%
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3 g% m5 z2 q _2 N/ c** August **/ H3 O: d0 |. Z) c
Revenue: $2,983.30+ T+ R4 h3 o0 J+ v4 U; u
Cost: $1,945.83' v7 Q* z) r' n2 D. J, g' u
Profit: $1,037.47, f/ N" {6 z* k% |
Net Margin: 34.8%
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; j- d6 z: _+ u! u0 c" `** September **
9 ?% u: N- L0 pRevenue: $3,841.30& b9 H7 u# T& f! O* D
Cost: $2,662.14 ]3 p- g( I4 R/ \7 U/ f
Profit: $1,179.16
6 E. H7 q" C# yNet Margin: 30.7%/ [6 L- ^( S% z& i! g F% ]
/ u2 U/ n0 \0 ~0 }4 U% s7 \** October **
0 Z- [& s$ L! L3 _, SRevenue: $3,752.30" a8 K, z' I t+ u
Cost: $2,701.78) m+ D$ q3 b' Q1 g0 U) y6 Q
Profit: $1,050.521 d% B0 j! f$ S! w8 C5 H" Q' k
Net Margin: 28.0%
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, b6 h7 l- C' z; k, [% d4 t** November (forecasted) **( x0 G4 X: a0 I3 E7 l, E9 z) |
Revenue: $3,280.000 Q: Z. y1 K( V
Cost: $2,403.00- B4 g, [# n8 |& R( y" b! }
Profit: $877.00
1 |+ E; G V+ M- HNet Margin: 26.7%
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1 Y" c. W% O# A& GFor some people, they may say that the above profit is not$ K, {: m: V- e
a lot of money. But for others, that is enough to cover
- r6 o/ u: V" ]5 R% Xa mortgage and car payment.; [! a8 C7 H2 G
: i4 M3 y5 ]. k" E4 AFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
0 ]) L# n+ `% G, k7 W" u- ?* Fwhen I think about the potential.0 b! {/ `0 U! J: B
7 v$ R9 X& L8 ~7 ^& bIn fact, it was ironic that when he went back to university& w' {! H6 l$ H$ ^! F
in September, he virtually did nothing and his affiliate$ a+ C3 w% m7 s5 ^0 {- x5 C
commissions jumped to almost $4,000 in both September and- @: k$ O2 P1 s+ ?$ l7 `
October. \; r) E. ?- E/ C. J: K
5 o- J2 S0 e! O" m7 ~If he had just spent a few hours optimizing his campaigns/ h* e- s Y1 _, u. V. ?' M
using the *system* I showed him, he could have easily netted# \2 t. m! W& w1 f' M
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is v! s" f; f( \0 ~3 P5 A% N% W
still netting an average of $1,000 in profit a month on
$ O" J C- M% i" B [complete auto-pilot.
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I actually just recently saw him after he came up to help me" ], d* r# C* j9 b! o! L& Z
set up my recent two day seminar in Toronto.& C$ S3 k3 g: ~7 G
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You should have seen the look on his face *after* my two day; d1 g; J$ D0 V3 `$ m
seminar, when I spilled the beans on *everything* I do to
$ `7 L# `* b* V0 s. z c+ c- Kselect group of 25 participants.$ y& v. s9 L% c1 N" A
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I only taught him about 30% of what I knew.. G; G# J* d" f! I% f, C1 p/ j
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He came up to me and kept repeating 「Man, I gotta finish0 j$ C" x% I8 q4 \
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.! j- c% w! K r) f
, d% \$ W' U! J5 tHope this story motivates you that if a broke college) \9 h: u% C& P6 t6 J! b
student who didn』t have *any* Internet marketing experience
9 U+ f1 |8 b8 \1 G. bcan make money using the PPC to CPA money model, so can you., ?3 s, X. b- L" K9 T$ |
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
