找到後續文章了! M: o0 B! @; ~ E: J) c2 y' ?# c# {
# D# T$ a9 A; _1 N3 w, _
Can I Teach This PPC-CPA Stuff? Part 2
1 g+ F3 K- w6 ?# |! F! Y0 O( B# S/ n, ^) h
Okay, here is the continuation of the story on how I got my( A3 K; t S' v3 y0 R8 p4 A
brother-in-law involved with driving traffic from pay per
3 P" ^7 w% ]. Kclick search engines to CPA lead offers.
4 O2 _1 G" [. G; D
" r/ g* ?. U' P. ]' N& lI left off on how he messed up his Google Adwords account2 F' C: L' S2 V. G
and how I was trying to fix it.
5 w7 S! \6 H# `5 y7 t6 l; Y6 T" `, \$ w% d* k6 A
Here is what happened when I dropped the bid on that $1.256 A1 D& F+ W7 L* s
lead campaign from $1.00 down to about $0.25. W0 I& d# l" E: V( y- ]7 G( X
% ]2 W* c& B. \3 A- D* g. X# k, MReady?
- E; _+ G! W. t' g' s; T5 U8 d7 }2 `& F- o( d" f3 |, z
Google accepted the new bid.
0 F# E. H" b1 o2 q% t
$ d. Z* P5 T, J+ HWoo hoo!
4 ^* U% U, T7 t" S8 A6 {+ I1 T2 p) S3 O2 K
Now Waseem can actually make money on this offer. Google
' T0 T% j4 H, m- i1 K0 E9 Jrewarded this campaign because we had developed a good CTR
0 N) [. ]! b: [! e9 S5 W4 Eon the ads.' u7 C# L# O, f @+ g
3 d/ Z5 _* V/ |6 X5 b
From this experience, I reminded him to develop his ad+ x& k1 j# L& F* f
writing skills to keep a good CTR ratio for all his ads on6 J: `4 c5 t* k6 K H" C
Google.
; a3 O, `: g% A( s4 O4 D3 r( u
He is not a big Google fan because of all their2 |! u" z2 G: `; }
rules and restrictions, but he really likes MSN and spent a
2 Z; n7 C% A* u" H4 D; N0 C% N2 Nlot of time on this PPC search engine setting up campaigns.1 J* @, \2 R+ I9 s. h6 ^
/ j1 h) t1 I: I7 b: M& j
He only ever did learn Google Adwords and MSN Adcenter. He1 P+ L$ O$ |" u$ Q* G9 L
could have built a lot more traffic if he had experimented" Y0 X/ G2 f2 Y: S* u7 Y' o9 A& K
with the list of other *profitable* pay per click search4 q$ V4 @4 l: K/ ?
engines I had given him.
% ?3 q% }% q% E& `0 Z
5 F; ^7 B- V$ x8 A3 Y8 Y, F3 lHe started making some good money, but things could have
7 p, b# Y) ?4 zbeen better if not for the following:
, N; _7 `0 S) T. X( b0 [0 {4 L1 W
3 v3 k+ Y2 D1 @# I7 a( o# l" T1. Never use a broke college student who hasn』t made more, X- s5 q- \* Z+ `0 ^& `+ j7 T
than $2,000 in an entire summer as a test subject. As soon+ b6 a# l+ W/ Z
as Waseem started making $100 in affiliate commissions a
]( y- L( p& ^1 F; iday, he got lazy and stopped doing much.
9 v7 t* [, M' {: n% ?9 E
* Q/ s4 |8 @+ d" I2. World Cup: Waseem is a soccer fanatic and was *easily*
1 W; e% p( c, h3 ?% Y$ {distracted by the World Cup. So distracted that he told me5 A0 P% H; h6 p* _- |! J: ^
it was a *need* for him to watch almost all the matches." a) c# L2 S; U% Y6 E$ M v8 W' w
6 }( j8 C2 d5 @0 M( c4 c- @# b& W3. He enrolled himself in a full-time course over the summer
2 I. o. I* N8 hand had assignments and tests to complete. Okay, I will let
( Q! \: `# W+ l( ?- `7 x0 I" ^this one go.
& ^) T! _) i3 ?/ x
$ u0 K! C! I' T* G! F: X6 GOver the three and a half months he spent at my home, he only
& S9 j' Y# |9 u7 Lgot around to driving traffic to 4-5 offers. I had hoped$ Z, _* t; }; o! y6 Q8 Y
that he would have built enough traffic to pull off a2 G5 f) t6 E$ W* z# v! h
$10,000/month.
6 z3 q2 V* _! b$ ~! f& C. t" d- y1 j% i; U+ R9 T, A
Here are the result of Waseem』s stats since mid-May by0 f4 l/ D- Q. O$ [* m' T
month:. A- a! w9 h- t5 J1 o5 I" m
; P X* K, l. ~2 {9 _0 [** May *** v% _) H3 M& H- ~# W! m4 M) Y1 Y: k
Revenue: $830.05
$ b. u% C' H. H9 u" |, n/ }6 UCost: $616.38
$ c- `- q, ^ L0 l. T1 t, U; d) BProfit: $213.67 c% t; _, c2 U5 `
Net Margin: 25.7%7 d7 }4 o3 Y C1 N" I
o* O. \0 `: e) K4 ~5 @+ n
** June **
( I K; Z! u. i6 W. F7 }Revenue: $2,526.95
2 r' ?5 l) e8 [! Z* A9 v3 XCost: $2,390.28
! m# K7 e; k0 H( r/ }# l# GProfit: $136.67
( R/ z! I, H8 \3 [! Z RNet Margin: 5.4%
6 }) ]. c3 o ]+ e7 c
- E. H( {% A! b% Q** July **
8 P4 w! e( h1 ?- p, R+ v. R; RRevenue: $2,787.40* j% V1 U( y' L. c) U3 N/ t6 j
Cost: $1,749.53
5 W) v( _, O9 a8 ]8 hProfit: $1,037.87; z8 w }# b3 Q6 W" A. G
Net Margin: 37.2%0 W: S4 l& H3 x; U) { H
8 r9 u% `) G( H! Q) a) S** August **2 y% v# ]% l% U: T
Revenue: $2,983.309 q) S! D n! L! P$ _* U. c# D/ X
Cost: $1,945.83
; Y6 q; N/ J; E: U( l; [Profit: $1,037.476 [* ]) S! v' h! G0 H
Net Margin: 34.8%& u( S7 p3 ~9 F j v
" z, Z( \- R# C5 n* E- M
** September **# \- ~$ u0 s4 [" t
Revenue: $3,841.307 ^' J" u: v, B) V
Cost: $2,662.14
; Q$ T% l1 k9 x6 XProfit: $1,179.16
) p% n- W4 H/ Q `) T+ TNet Margin: 30.7%7 M* p, V" C' V4 N2 b" j
5 e; w0 h0 \; b1 X. o' o: V
** October **
' M) [8 j: n& j% H) ]. LRevenue: $3,752.30
5 D8 Q. Q* ^3 V1 X/ R- uCost: $2,701.78, A: Z& |) t4 P- T5 O4 c8 b
Profit: $1,050.52
/ a$ w$ y* h' K% e8 N4 UNet Margin: 28.0%
; z6 n% d- K% e) \* a1 `1 j1 g: _3 ^2 d, c, Z8 g3 }5 M5 x7 B
** November (forecasted) **7 }& r/ \# K. V2 m3 v' d7 h
Revenue: $3,280.002 B2 s: w' l' y: W0 N
Cost: $2,403.00
, R* c$ ]. I% K/ zProfit: $877.00- F+ H" L+ q7 I2 B s5 y
Net Margin: 26.7%+ j5 i) f. X0 g/ m
7 i- R" [' E! ^For some people, they may say that the above profit is not
4 j. {) _: c% y) Y8 y9 }% g6 za lot of money. But for others, that is enough to cover6 @1 a7 F4 h, j# H! L. H' W2 ^5 |
a mortgage and car payment.5 w) D9 z' n8 g; Y [
' N( M8 _! @& i1 V- f
For Waseem, this was a windfall.
& ?3 ^4 V, G& A6 s9 n+ ^; T# O# ?4 r
Waseem got lazy and gave up to soon. It still makes me mad
' ]9 B4 G/ Z+ x! e' A, J9 pwhen I think about the potential.
, E& n5 @; o( H$ ^2 c; t9 t1 z: ]( J5 ^* c4 a! l
In fact, it was ironic that when he went back to university8 h$ M' R' O1 b: p+ w. B
in September, he virtually did nothing and his affiliate/ o8 Z( D+ r) E* M8 s3 s& p
commissions jumped to almost $4,000 in both September and# n0 m7 l! W+ A* P
October.
/ ~4 s2 ]; R1 g+ Y4 E- H( k- t- S. m3 d
6 K# @& z+ G- B: H7 o& `0 nIf he had just spent a few hours optimizing his campaigns0 `4 F& c% A- u7 S$ V: _7 [
using the *system* I showed him, he could have easily netted# i- j C& x: R' O8 s( k: u
50% of these gross revenues as profit.! d( U- k2 q; I) ]/ S
9 |0 {7 ^# d1 x$ Q1 _He still isn』t doing anything with his campaigns, but is
5 q5 Y2 }3 Z1 A1 Fstill netting an average of $1,000 in profit a month on
2 L2 u7 E0 t! \: Ecomplete auto-pilot.
& m! b1 v& p4 T6 r: n# D( Q$ [# n* o3 d# Z0 N/ R5 s% q
I actually just recently saw him after he came up to help me
3 W: [& G* D2 o9 t8 j: xset up my recent two day seminar in Toronto.
; n% \: B/ Y d
$ r( L$ {. Q+ W9 D2 Y" X: d0 F& RYou should have seen the look on his face *after* my two day
- a* |: h, @6 V' X$ u* G6 b" K) B5 _seminar, when I spilled the beans on *everything* I do to0 m4 t m2 e" o
select group of 25 participants.' [& \" B; R5 y% P. r' D' S% q- f
6 a) y/ |. T, G$ L8 [" r3 R1 j+ gI only taught him about 30% of what I knew.
2 Z3 W, H' T+ m4 i: \6 Z7 A
/ j9 Q3 j6 H, Z# CHe came up to me and kept repeating 「Man, I gotta finish" @/ e4 d; w' Q
school and start ramping my campaigns up.」
; P6 i$ V, E( ~" m6 G
) l: M' L0 I' c RDon』t worry bud, only one more semester left.
6 v1 _3 y! R0 X# q# v
# E: J& t3 I# e: m! Z, FHope this story motivates you that if a broke college
O R- x( V1 d! Y2 t, |- \1 l/ qstudent who didn』t have *any* Internet marketing experience
+ H1 [) {0 j7 H& C3 [$ {; `can make money using the PPC to CPA money model, so can you.
" a- j: O/ N% S6 f3 D p
9 |, v6 _' l8 z9 E. \: O# q4 uStart building those CPA campaigns!
: y' ~* G; ^4 q" s8 u, Z* Q0 G
( N+ G t- ]1 E7 J D5 u6 B+ L; ?9 y, RGauher |
發表於 2008-2-25 03:10:58
