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Can I Teach This PPC-CPA Stuff? Part 2- V: Q0 [0 N% _) G' m8 _' l
( i! F% Q1 R+ X) G0 G# T+ ]Okay, here is the continuation of the story on how I got my
, l% n/ h+ Y# {! q9 qbrother-in-law involved with driving traffic from pay per
P$ x; V0 E+ t3 ^click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account- {+ r0 v& M2 }/ u" i& E( a U
and how I was trying to fix it.. W7 }3 \1 N% D& ]' X
- O. Y& R% |+ z5 n# Q3 t# z' g6 {# yHere is what happened when I dropped the bid on that $1.25( D! e! O5 s2 P+ @3 l
lead campaign from $1.00 down to about $0.25.7 `- m5 H, w H5 [
# C% {- _& N: X8 T4 V. \Ready?8 g( P/ {* i5 j; D9 @. V1 q6 g
3 Z% K9 Q" }6 a4 \: ^- CGoogle accepted the new bid.* @7 V9 B7 {& T
: D$ @7 V. N7 @5 D& { ]Woo hoo!
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& ?9 g, m- ^7 U& @Now Waseem can actually make money on this offer. Google: X3 s+ c. c; K
rewarded this campaign because we had developed a good CTR
: a8 y6 D6 C, {: J0 Xon the ads.
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% x9 u, k: E3 v3 xFrom this experience, I reminded him to develop his ad
8 h% h7 i- G: _5 G, O& z2 w! p7 dwriting skills to keep a good CTR ratio for all his ads on
, l' H: ?! i \/ }. u1 f( I% dGoogle." m- ?3 {: N; n& h& J6 W
" n! Q) A* h) f1 C# Y, s" R" hHe is not a big Google fan because of all their) G3 U/ q# w# q2 K6 e2 h
rules and restrictions, but he really likes MSN and spent a
" g, }( X+ v6 w7 h: s3 Vlot of time on this PPC search engine setting up campaigns.# s; ^; {) C' C; e& v/ v$ L) O" e
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He only ever did learn Google Adwords and MSN Adcenter. He
4 y" [+ b8 R. r+ A: Acould have built a lot more traffic if he had experimented
6 @2 L' d9 b2 Y- ywith the list of other *profitable* pay per click search' G+ \6 g- i3 _0 E, J3 l. C1 z
engines I had given him.5 b, z1 p- ?5 j9 v9 e
: A0 E+ H1 m+ S! F: c- o& GHe started making some good money, but things could have$ h' w D8 p/ v3 d4 m4 n* E
been better if not for the following:. {- D$ r& o3 R" t1 N
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1. Never use a broke college student who hasn』t made more
- o( ]7 y* l" F" othan $2,000 in an entire summer as a test subject. As soon2 s% n; k$ W. u1 U% X; Q
as Waseem started making $100 in affiliate commissions a
" G' U. U# D( ]; gday, he got lazy and stopped doing much.9 {1 t" _0 H& w4 i ^2 F7 K; |1 b; n
9 {( ]- L q# p% T2. World Cup: Waseem is a soccer fanatic and was *easily*4 g0 C9 R/ @5 F
distracted by the World Cup. So distracted that he told me- N1 L# S! C$ ]: h
it was a *need* for him to watch almost all the matches.% J+ l5 ?9 L# M( ~* |, T. y) r0 X
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3. He enrolled himself in a full-time course over the summer- A4 N: Y# l9 V4 c, G: M3 Z
and had assignments and tests to complete. Okay, I will let! U4 Y9 ?, H' G* D6 |
this one go.
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Over the three and a half months he spent at my home, he only
6 k+ u. C% [/ Z, ^6 ?3 hgot around to driving traffic to 4-5 offers. I had hoped
: k9 [- _1 n/ i" t/ Z: xthat he would have built enough traffic to pull off a
+ _/ v$ Q0 B# Z% u) Y$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
; W2 q4 t& ]4 B$ Fmonth:
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$ h$ _. ?8 P. l: A% s: Q** May **+ t1 P6 v' n0 z# K
Revenue: $830.05
: P$ Z! q+ u2 M" l. s: bCost: $616.38 a. Y5 U5 e8 H. N9 h- p _
Profit: $213.67" s# w% a" Y1 m7 O
Net Margin: 25.7%
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** June **' j4 J4 x8 ~3 O% j
Revenue: $2,526.95
! S% w1 U" _1 P6 H, gCost: $2,390.28
4 G: V, ]% ^/ i5 [$ M: K7 W) jProfit: $136.67
9 P4 d) W/ {$ N" G; uNet Margin: 5.4%5 I& z" a* B0 _& ^& F( w
4 ]/ t$ ^/ Y" p** July **
/ a3 I' X$ ?; B: p3 q" IRevenue: $2,787.40
6 S6 R8 I5 u& h, {9 x/ _' q: cCost: $1,749.53
+ T- z1 ]4 Y- F. _ SProfit: $1,037.87 b7 o4 L1 x. {5 E/ N( R
Net Margin: 37.2%
$ j& E0 [9 o! o6 D, Y+ G. u5 R% ~( X9 _) L/ r- V4 E
** August **
! {2 H; k! c: V+ o, w/ @9 SRevenue: $2,983.30
. A/ B+ A. i5 C7 iCost: $1,945.83
- C9 c- P( k, g, jProfit: $1,037.47
2 H$ u/ y. N( q0 ]. c6 BNet Margin: 34.8%
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** September **2 f: K; l6 }' Z0 |6 ]+ v: Z
Revenue: $3,841.30
0 u5 ]( D; \) c( xCost: $2,662.14
: t, r/ h( U# PProfit: $1,179.16
5 H- N9 P& w0 {) B% }) hNet Margin: 30.7%8 U1 i) B: @9 R- M' e0 N/ K
' L$ k8 V9 A9 R2 P** October **
1 C$ u% n! \8 _9 ~) tRevenue: $3,752.30/ y4 `: J0 ~7 i- U& _
Cost: $2,701.78
9 U& {* `( o4 Y' s8 l$ XProfit: $1,050.52. N7 `1 `+ p4 a7 l! ]# x
Net Margin: 28.0%% j9 H' z* E2 \: x7 V! w$ s* O- }
7 ~5 i5 C8 K6 d2 }3 b5 Q8 V6 e
** November (forecasted) **
8 J# j" c8 U6 B3 n* a' DRevenue: $3,280.00 U' c, N& S9 {- @ b* \% Q
Cost: $2,403.00
# F6 p/ c% I4 e) wProfit: $877.00
% P6 O3 s# ~7 P" {9 g& ZNet Margin: 26.7%9 a: D% Z+ v* I- T3 T% r- P
. E# T5 T4 j2 O" F8 rFor some people, they may say that the above profit is not
+ q5 H6 ]% c' f0 pa lot of money. But for others, that is enough to cover
6 y; P9 e$ w, M$ v1 R E5 d- aa mortgage and car payment.0 }8 Y& {3 s. b0 a* {5 ~0 z5 f. T" a' R
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad7 K3 w4 H4 u( n9 R( Z
when I think about the potential.
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In fact, it was ironic that when he went back to university* c$ h5 j3 J N! P0 F$ q
in September, he virtually did nothing and his affiliate
0 V$ v @$ Z' T$ |( u& Ocommissions jumped to almost $4,000 in both September and% I0 X- j. i. G/ j) h! N/ U9 Q
October.3 m! b- e3 G ~% G# {% U
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If he had just spent a few hours optimizing his campaigns& w# x4 D2 e* t" q/ J$ S
using the *system* I showed him, he could have easily netted
3 e9 J' C/ L0 c. Z2 W# Y% z) {50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is' V% S4 N' S4 @3 H% D+ P( C: x
still netting an average of $1,000 in profit a month on
$ d8 A4 f, v; j6 }) ?/ X3 F w6 ]complete auto-pilot.
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" G4 l' G% {% z8 p- RI actually just recently saw him after he came up to help me/ q7 U4 V* u# k. j- b
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day ~1 `6 R" a3 R1 q6 U3 h, r
seminar, when I spilled the beans on *everything* I do to0 F6 b) Z7 h4 M0 q0 y8 A) y
select group of 25 participants.
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& u& g5 f2 M: ~- YI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish3 c" K) h3 {, d- g1 ?$ G
school and start ramping my campaigns up.」4 | Q. v/ h A/ P
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Don』t worry bud, only one more semester left. @( }/ G# U' t O
1 N- E) C( ~) t: jHope this story motivates you that if a broke college) X) c2 N4 m5 s- Q' [
student who didn』t have *any* Internet marketing experience
; |6 @: [! O# j1 }3 {can make money using the PPC to CPA money model, so can you.& k$ h( {; i( `+ i: C2 p
+ C9 b4 A+ c* r' E8 sStart building those CPA campaigns!( u t% r& h# f; K! X, ^0 }
% N. D; O& w' j$ uGauher |
發表於 2008-2-25 03:10:58
