找到後續文章了. Q' c- T4 L8 U, K' I7 j
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Can I Teach This PPC-CPA Stuff? Part 2
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3 a; ?0 B4 C4 K z; t0 [Okay, here is the continuation of the story on how I got my
/ o3 C$ [" X$ s& Vbrother-in-law involved with driving traffic from pay per
S2 X2 Y6 [- c% Xclick search engines to CPA lead offers.
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3 h, K; J7 V" J0 gI left off on how he messed up his Google Adwords account# V5 q- P8 \& @* k, e) P4 Y
and how I was trying to fix it.
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1 p. m0 V$ u/ s p9 x% W! THere is what happened when I dropped the bid on that $1.25
V. O6 ]4 C, Glead campaign from $1.00 down to about $0.25.
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Ready?
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4 p( B5 ^4 I# [Google accepted the new bid.
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" E& ?$ D/ L3 m; LWoo hoo!
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Now Waseem can actually make money on this offer. Google+ X; u* w s- w6 Z3 m
rewarded this campaign because we had developed a good CTR
: m6 O e7 o( n0 G- c6 jon the ads.
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/ W$ @; |* |% C9 S' QFrom this experience, I reminded him to develop his ad
* }. c. i: o6 g b# gwriting skills to keep a good CTR ratio for all his ads on% W l# }, }5 v. ~( \' t9 I
Google.: J1 b# V3 d5 ^- [
; s9 G$ n g9 s) D5 ?2 mHe is not a big Google fan because of all their
* Z) t+ \, H7 prules and restrictions, but he really likes MSN and spent a
4 @/ [% g4 o6 ` l4 t7 {3 B* j% y5 Elot of time on this PPC search engine setting up campaigns.
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" n) Q+ b$ D/ l0 l' DHe only ever did learn Google Adwords and MSN Adcenter. He, X5 `) z3 h+ n* H. v( m7 l
could have built a lot more traffic if he had experimented
& [4 P9 n% i4 S2 Swith the list of other *profitable* pay per click search. g: Q2 a; j$ {% U3 o2 V! z! `8 M& n
engines I had given him." U* e3 @0 M4 N3 R- M! x
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He started making some good money, but things could have
* U! f0 A4 Y0 ?" s6 w; I' Vbeen better if not for the following:$ j$ n" s |# b0 Y
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1. Never use a broke college student who hasn』t made more
" h0 } W$ K; O9 b/ Y# }than $2,000 in an entire summer as a test subject. As soon/ H" ?- C0 s' P4 ]8 x7 k' u
as Waseem started making $100 in affiliate commissions a! m8 h @" k- u9 [8 ]4 L! C
day, he got lazy and stopped doing much.4 b3 R$ _4 R. s6 t8 ?
1 E+ g3 c1 ~8 q: o+ N+ B# p! f2. World Cup: Waseem is a soccer fanatic and was *easily*
* G; g1 t$ X5 T9 N+ y* g3 f. rdistracted by the World Cup. So distracted that he told me+ [+ Z& C6 V- p" H" | S
it was a *need* for him to watch almost all the matches.- _! z6 m; Q, u( E8 b
F* M% p( K9 Q2 C+ q/ Y3. He enrolled himself in a full-time course over the summer
* g) R. s0 J* I: ~8 band had assignments and tests to complete. Okay, I will let
- B, j9 Z5 D/ y+ ^2 ? [ g; ]this one go.3 b2 K- i9 ?; v/ z! Z
' C' A) [& d3 f7 Z6 POver the three and a half months he spent at my home, he only5 |+ `+ x! S7 a
got around to driving traffic to 4-5 offers. I had hoped* [! u+ ^5 F% [* `0 j
that he would have built enough traffic to pull off a2 ^' Z( W( w9 f- U+ Z$ ?; t4 L
$10,000/month.& C# n1 H, X+ y3 ?
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Here are the result of Waseem』s stats since mid-May by
0 |. i3 U: j" O! c8 S A' Emonth:: w9 T$ `( d. \( F
1 j0 v) K/ B$ c: ^( ?" z** May **( o9 y! V' \; z/ V; I% Q
Revenue: $830.058 O8 Y- X% s8 [
Cost: $616.384 l3 v; A; `% y6 h6 A; X
Profit: $213.67
! N0 o- w5 L* U. M) _) l+ VNet Margin: 25.7%- n; o! V3 L. S" B3 U) w' R
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** June **% L" X6 c% [# {4 i# }
Revenue: $2,526.95
! E5 z5 o% Y# a; t7 t( JCost: $2,390.28+ l( x: z' `2 B+ N6 l3 }" G
Profit: $136.67
4 u6 z7 s6 a. o5 `/ [; ]0 {Net Margin: 5.4%
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& E0 {4 b/ H( p7 v! r7 P** July **3 {" X# }. J! `4 o3 f$ |9 V5 ?" d2 e3 Z
Revenue: $2,787.40
# v" I( ]6 m; o! MCost: $1,749.53
7 C# g1 G! e( ~/ WProfit: $1,037.87
, r# [5 x4 K" R7 iNet Margin: 37.2%: F% E2 i: D3 c( g# p1 R: }5 J/ g
7 W; B9 Q" {4 |; |4 q** August **
3 V; n9 {! e5 l1 o6 HRevenue: $2,983.30" Y% Y8 H: Q0 n% O/ s$ k
Cost: $1,945.83
% H% H3 q6 r6 aProfit: $1,037.47
$ i1 X' c' e. JNet Margin: 34.8%. { d) m8 L) p
) |, l) n$ e& S3 X* W5 P' x4 {. A8 K! c** September **
" M, @/ Y0 O3 C% sRevenue: $3,841.30
! H' T4 `! I0 G, E2 ?2 RCost: $2,662.14
6 U) E( P8 g# s4 M- V* ?Profit: $1,179.16
) K$ C' Y4 d: I, PNet Margin: 30.7%, l I0 p" V ^
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** October **
6 C! W. ]. [2 e1 ?; h" B6 _! ]6 v- YRevenue: $3,752.30
& Z- V u# E7 W" v( X& cCost: $2,701.78
- }$ j1 ~' _* I$ RProfit: $1,050.520 m$ G6 W r$ E, c7 C1 F: M: B& w
Net Margin: 28.0%
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** November (forecasted) **
1 s+ e) u& q. \; z* s" ERevenue: $3,280.00* W6 A f- y5 j
Cost: $2,403.008 L1 _# a" [$ e! U7 S
Profit: $877.00
& n$ _$ e" M0 F, Q+ m* vNet Margin: 26.7%
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* r/ N& `6 @" `0 u8 E9 HFor some people, they may say that the above profit is not, a+ e- g2 F3 t% ?+ @" ]6 m
a lot of money. But for others, that is enough to cover! m% ?8 J$ H c+ f5 s
a mortgage and car payment.
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For Waseem, this was a windfall." z. y7 t( g: p: S0 a4 r9 a B
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Waseem got lazy and gave up to soon. It still makes me mad( a1 H# m) ?0 L3 r# D
when I think about the potential.
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In fact, it was ironic that when he went back to university
/ N$ D2 R0 U% ^/ uin September, he virtually did nothing and his affiliate0 J3 Q- Y5 B# ^& c/ ]
commissions jumped to almost $4,000 in both September and
4 o8 o, Y# }5 D3 }" QOctober.$ c4 C C; o0 }* f# n/ w1 F
+ a6 b6 i6 F$ U+ TIf he had just spent a few hours optimizing his campaigns
* Q% H- }2 g: N" h: ?) ^( {) ?using the *system* I showed him, he could have easily netted6 w- Y- D4 m. t- \; e) ^( o6 L9 P0 L5 ^
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
2 e, K, n& t4 { p) }still netting an average of $1,000 in profit a month on8 q$ R3 U* w1 a
complete auto-pilot.
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I actually just recently saw him after he came up to help me0 V* T# ?2 k% n8 C0 y
set up my recent two day seminar in Toronto.6 l0 ^# [) N0 v( Y; Q& ^. d
9 }+ s. o" O& a( ?0 h4 @You should have seen the look on his face *after* my two day0 V2 m% ^2 v, s! |7 ^
seminar, when I spilled the beans on *everything* I do to" H$ z$ D+ w" Y& p! s4 T
select group of 25 participants.
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I only taught him about 30% of what I knew.' y7 l t& Y- z2 K. Q: U
+ x4 F/ B! ~$ `- z9 YHe came up to me and kept repeating 「Man, I gotta finish* J: g! o3 X1 R; B; |
school and start ramping my campaigns up.」8 t% V4 m% x1 ^5 f" h
/ n" C' V& s' c, S0 ADon』t worry bud, only one more semester left.7 u H7 B* r, T; `- J- V& k0 B" V
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Hope this story motivates you that if a broke college
4 J5 { x2 A9 istudent who didn』t have *any* Internet marketing experience: N3 S& d" y, Z& @, m" D
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!8 V' y2 g/ Y) y8 {: ~' ? _) g
6 b% }! P* ~1 z+ ~9 PGauher |