找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2& t% k! Z3 A# U; [4 {# V
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Okay, here is the continuation of the story on how I got my" d& a. a% |3 Q6 y- t% V
brother-in-law involved with driving traffic from pay per. `1 _) M6 V0 @- G
click search engines to CPA lead offers.
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! M. |6 w) w3 j, y) ^* OI left off on how he messed up his Google Adwords account
; W j& K3 h: q- K% S9 Vand how I was trying to fix it.2 K# H6 ?* x) O2 g9 ^4 W1 N
% u5 }6 ]6 |0 j5 [( aHere is what happened when I dropped the bid on that $1.25' G6 J. j# \$ w4 |
lead campaign from $1.00 down to about $0.25.
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Ready?& p0 z( W" d2 `$ r2 L6 T
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Google accepted the new bid./ X& \$ l1 J8 z- @% j
. ^6 l1 h7 Y& C7 e: l- PWoo hoo!
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4 V, v( {( T1 N, I0 eNow Waseem can actually make money on this offer. Google
( Q! b" F* T; G: l# z* T3 hrewarded this campaign because we had developed a good CTR( w5 j+ r. ~/ [: }% p" x7 Y! F
on the ads.6 M2 M# i6 s9 V4 W
, m3 f# [( G) B% E4 E& i7 ], b& }! lFrom this experience, I reminded him to develop his ad' K8 b$ ? {; K7 b) t: ?0 v6 ^2 X
writing skills to keep a good CTR ratio for all his ads on, _3 b7 R r6 W7 v1 {+ T
Google.
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He is not a big Google fan because of all their
[9 ~/ S3 f/ V# l& }1 M- Erules and restrictions, but he really likes MSN and spent a" T7 N& v1 Z2 L: [
lot of time on this PPC search engine setting up campaigns.
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p; G5 R7 x" y3 `, C; BHe only ever did learn Google Adwords and MSN Adcenter. He
& a0 Z# r* L4 d2 Y+ Icould have built a lot more traffic if he had experimented
/ ?% |1 Y* m& g- G+ U5 @with the list of other *profitable* pay per click search
9 l7 c7 H" t5 V7 t" Yengines I had given him.
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$ e9 r. K3 l: ^ A! `He started making some good money, but things could have. o- e$ l$ D' K& q) }4 i
been better if not for the following:+ |$ B' o u. }- Z% ]
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1. Never use a broke college student who hasn』t made more; t: W& m+ r% U5 \% ~6 f
than $2,000 in an entire summer as a test subject. As soon
: t$ N9 I4 N7 c Eas Waseem started making $100 in affiliate commissions a5 ]% ~7 y7 R( y0 L
day, he got lazy and stopped doing much.% B: | q2 F/ _, {) t2 p* C
* V) {) W# b) J! m+ b' O& e2. World Cup: Waseem is a soccer fanatic and was *easily*
! k% V/ q5 v/ Odistracted by the World Cup. So distracted that he told me6 \. Z4 Z( y* x: |+ `
it was a *need* for him to watch almost all the matches.9 M: Q7 X1 M. m' L( i5 V9 Y
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3. He enrolled himself in a full-time course over the summer, j5 G5 u6 z: p" f8 Y( h( n
and had assignments and tests to complete. Okay, I will let, D: ^- Z3 {3 o) Q/ D
this one go.. i( i$ y- X& V) V
: F' }* v/ A" d9 f9 [* SOver the three and a half months he spent at my home, he only* ?# y! ^2 N% Q5 y% G7 ~
got around to driving traffic to 4-5 offers. I had hoped8 }. q6 f1 @; C- a) g8 J% F
that he would have built enough traffic to pull off a4 I$ p0 D R3 K/ N& M( F/ k
$10,000/month.4 T% w* g( g" D n3 X/ h
1 L/ a7 n9 Z4 v6 R& VHere are the result of Waseem』s stats since mid-May by
4 x* O5 _* J% bmonth:
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** May **& {3 M# x. B, K; ^
Revenue: $830.05; e" ^2 C: l+ x
Cost: $616.38
: F& Y; O" U- ?" L/ U6 i( X! u! LProfit: $213.67- T* I# Q) ?5 e/ `6 o$ R. ?
Net Margin: 25.7%3 Q5 @0 y8 c! E8 g; M3 C
% T; i8 `6 t. b. p( _5 X3 ]** June **& N2 b. F2 a' ]5 X/ N9 Y; m: Y" a
Revenue: $2,526.956 B9 f. \* e% J% K
Cost: $2,390.28
) y+ U8 H+ ^! _* t4 ~# ?" MProfit: $136.67
. [1 k9 |, y" oNet Margin: 5.4%% ]7 c( | \# M5 y
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** July **
1 ]7 u" X/ Y( x+ ~Revenue: $2,787.40
' O' A2 _2 {7 m, \* A: B1 m8 p; HCost: $1,749.53
( l6 E1 n. a: _) vProfit: $1,037.87, q y, |/ a& A$ t( J
Net Margin: 37.2%% X0 p8 t" _; Y
7 e z1 V y7 n0 O9 x5 r4 V6 |7 s** August **9 z0 `6 B2 Q0 l0 b9 P
Revenue: $2,983.30; i& j: {9 s& l0 l" w
Cost: $1,945.830 H0 @/ z+ W. f0 b* w7 i7 {& Q
Profit: $1,037.47
2 g: }6 U* ]/ H7 _: PNet Margin: 34.8%4 P. R% ]! h8 R- u5 _/ i
, j Y x5 R, ^4 j7 C z( P** September **) T5 q8 r( A, k, J' ?, }3 I
Revenue: $3,841.30- i( N2 B5 {7 {* X+ w9 x
Cost: $2,662.14
% L9 P# K' X% p: j9 f' PProfit: $1,179.16
, m7 D' x# w3 |- _7 O5 ?/ a" vNet Margin: 30.7%
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+ h# Y% T) Q- q, X& A. u4 {** October **
, l) Q) E+ ^3 G/ T0 p7 pRevenue: $3,752.30 x5 ]$ o& h" p6 G1 \3 p0 D
Cost: $2,701.78; } i1 p7 C" ?+ m8 i9 J* G5 A' n
Profit: $1,050.52& {: ]/ W0 s- L8 y2 n) Y; j
Net Margin: 28.0%
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** November (forecasted) **7 b8 K3 Z9 I' u j
Revenue: $3,280.00
" G0 o0 D, f" I( GCost: $2,403.00
: {% s, c& ?2 F8 A3 h' W* E- j* `Profit: $877.00( [( Z6 W3 h2 r( s7 {
Net Margin: 26.7%
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4 @! J, R3 f. U$ g, y* ^For some people, they may say that the above profit is not! |6 X7 K. d# W& C' W- U: r
a lot of money. But for others, that is enough to cover; e( E3 f, o. W
a mortgage and car payment.- ?1 O4 Y' X7 q. |: [, Z( a
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For Waseem, this was a windfall.
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+ g& c0 c9 M2 d) a( D+ oWaseem got lazy and gave up to soon. It still makes me mad
: u1 G" t; J" t, k7 i: | ?when I think about the potential.7 F+ ~- o9 \1 Y; B } a
0 a6 |/ q- r9 l0 F5 Y, t. x) `( S( mIn fact, it was ironic that when he went back to university" u4 j% @$ D9 |% }% n7 G
in September, he virtually did nothing and his affiliate, O9 ^6 ]. G/ B' F! l
commissions jumped to almost $4,000 in both September and0 ~/ D0 |0 G. s% I
October.' C# H: q' X: x4 |' `8 _
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If he had just spent a few hours optimizing his campaigns
8 N) m& J3 ~7 Qusing the *system* I showed him, he could have easily netted
6 {8 m+ C' M+ ]5 G5 A50% of these gross revenues as profit.+ j' e: N# I+ A( ^2 ?
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He still isn』t doing anything with his campaigns, but is
) i$ n) ~5 t Wstill netting an average of $1,000 in profit a month on" P2 [- x' k& u% ?& U
complete auto-pilot.4 |, w, e! C3 q: v. J! m' A
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I actually just recently saw him after he came up to help me
) \" \5 @1 u8 V" m/ g! }set up my recent two day seminar in Toronto.
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; g7 A5 G- q1 NYou should have seen the look on his face *after* my two day1 q' b- y& D f
seminar, when I spilled the beans on *everything* I do to
8 Q+ ^4 d; y7 Q9 J1 Z" ]select group of 25 participants.
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I only taught him about 30% of what I knew.
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+ i' O& M" K, Q5 z# iHe came up to me and kept repeating 「Man, I gotta finish
" Y8 c' m# d8 ^7 b) f+ Mschool and start ramping my campaigns up.」
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" B M2 v: l2 c# h4 N0 v% R7 ?9 E/ FDon』t worry bud, only one more semester left.; ], z" B+ \" n3 p8 h% p
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Hope this story motivates you that if a broke college* e) N+ ]! I4 O) {8 x
student who didn』t have *any* Internet marketing experience6 }- A$ U f) g8 F( W; K* w5 ^
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!- e' t5 A5 N( s- C! k, U0 t
* }# ^- I$ } b8 s, Y QGauher |
發表於 2008-2-25 03:10:58
