找到後續文章了4 k( ]: g; |- U/ Y |- L/ A
6 T1 i1 Z3 z. ]0 N# qCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
/ L& W! L3 g" Z6 p, s: b4 T: ubrother-in-law involved with driving traffic from pay per, j6 H; Y9 Z) J7 L7 r/ X& C, F
click search engines to CPA lead offers.8 Z. a& F4 ~ a( O& J3 [
. c/ `1 L( W/ ?5 e i" EI left off on how he messed up his Google Adwords account+ N" o5 w7 h6 @( O
and how I was trying to fix it.
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: M- {+ C; Z1 @8 `- Z0 _* m( J( yHere is what happened when I dropped the bid on that $1.256 ~& B: Y% C2 a0 B) w8 l c# d0 @
lead campaign from $1.00 down to about $0.25.
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Ready?; f% k9 r! c7 j5 S+ O2 z7 Z7 D) `
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Google accepted the new bid.3 T4 e t7 F0 l f m
$ x, q. z% w. X( C3 VWoo hoo!
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Now Waseem can actually make money on this offer. Google
' i* _& T- ^3 L6 _rewarded this campaign because we had developed a good CTR
9 d/ D" {* O: ]) X+ K% xon the ads.! ]7 M6 E( m0 D, L2 G4 k8 T$ ^4 N3 R; a
! H4 M" X$ x% M! i lFrom this experience, I reminded him to develop his ad2 V& T f& `3 E: I# V: H
writing skills to keep a good CTR ratio for all his ads on
* H: ]: z% F+ y. h, e4 hGoogle.
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He is not a big Google fan because of all their& |5 p% ^" q6 C9 `% `4 m
rules and restrictions, but he really likes MSN and spent a
T8 u3 a% q2 N0 a$ x Nlot of time on this PPC search engine setting up campaigns.
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# H( m; Q: K# B% ]. |% e9 AHe only ever did learn Google Adwords and MSN Adcenter. He3 |1 S, H+ L/ ]: S7 Z! o
could have built a lot more traffic if he had experimented
- q* X! S. u1 twith the list of other *profitable* pay per click search* U6 I* ~& j3 D' V/ p
engines I had given him.
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% M6 P5 q( [( X- i4 M2 V7 THe started making some good money, but things could have1 o) C& X8 w! Q% I- u
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
1 s/ z# V3 p. x7 W# Qthan $2,000 in an entire summer as a test subject. As soon/ R y5 f0 _5 D7 n {2 P! S8 S& d* N5 Q
as Waseem started making $100 in affiliate commissions a2 O. i; i( V% ^* p V6 O
day, he got lazy and stopped doing much.
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& | F# a6 N/ A" l8 Q9 \2. World Cup: Waseem is a soccer fanatic and was *easily*; ~7 d. d: z+ a( G( R
distracted by the World Cup. So distracted that he told me
3 K' A( b6 L' mit was a *need* for him to watch almost all the matches.$ v% G0 q# `" D7 z% S9 L6 B
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3. He enrolled himself in a full-time course over the summer
- b+ [% ]% t3 `' |1 y+ P4 Rand had assignments and tests to complete. Okay, I will let
8 \+ O% d3 t3 ^7 hthis one go.
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% n- A% Y/ X# B0 B) n+ aOver the three and a half months he spent at my home, he only( M1 z6 [8 x f8 h F( l& Y" ~+ M
got around to driving traffic to 4-5 offers. I had hoped: `2 \2 v, u( p" V- l) R8 p
that he would have built enough traffic to pull off a) o v! f7 z3 d( c) }7 |
$10,000/month. {2 G6 E+ A( W+ ?$ R; K2 N
& x" h% { x3 w9 r3 ~# k THere are the result of Waseem』s stats since mid-May by8 H& i# ?$ @- b; V1 o
month:0 J3 j# e( N: f, R+ Z1 T! P$ Y- d
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** May **
6 q8 y$ \5 K8 x7 O2 X" E$ t9 IRevenue: $830.05, `" Q# m: b G) q7 ~
Cost: $616.38% \, u1 ~) I' h$ z4 L
Profit: $213.67, O/ G5 m% C( r
Net Margin: 25.7%
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** June **6 e. {! c* _; M2 L1 F7 O1 C
Revenue: $2,526.95) T5 }, t& ~- _, K- w
Cost: $2,390.28
1 C$ |& W* m4 y' @/ x4 |Profit: $136.67
3 F4 G+ P0 o% z$ INet Margin: 5.4%
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+ y- ?0 K0 J. x' N* T+ ~' E0 a** July **( O% q4 `+ T' \' g/ ~" O% x) }3 f/ \
Revenue: $2,787.406 X$ a; `% ~ ?, S
Cost: $1,749.53; U9 ?, N8 _# ]4 @! C! F
Profit: $1,037.876 C* I% \. D3 G' u8 Q
Net Margin: 37.2%
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** August **/ f) \6 x6 p- N6 m
Revenue: $2,983.307 @9 N$ z* Q6 F& o
Cost: $1,945.830 l- G+ j5 i" V8 E: j
Profit: $1,037.47
; `' a- S; k! ^2 \" |* r) TNet Margin: 34.8%7 V- p' \+ W- N* R) d3 W- j
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** September **: g1 K4 d' K) h; j+ S9 z
Revenue: $3,841.30
& t) V" m2 I; hCost: $2,662.140 ], G/ G; y ?% v, U6 `" ~
Profit: $1,179.16
1 x; P# W( _9 ]Net Margin: 30.7%
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8 \: P" n3 u6 E8 z7 l** October **+ h: w+ m( ?: I0 J6 q
Revenue: $3,752.30- p8 y1 V) B* W
Cost: $2,701.78
5 {/ C7 z# s' j& TProfit: $1,050.52
# H% |6 n/ z6 j5 I& f7 n9 \Net Margin: 28.0%0 M* e7 j' }" w3 z8 `& o) E! j
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** November (forecasted) **' }, v+ _" [) m1 Y& p7 c# X) r4 q
Revenue: $3,280.00& G5 m! K0 q. i
Cost: $2,403.00$ g: a/ V) _' {) b! Z4 t
Profit: $877.00: U/ R2 `6 c( v2 B# t( [
Net Margin: 26.7%
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For some people, they may say that the above profit is not
/ r- i6 N3 w( s4 r E6 i, S) r# y2 ia lot of money. But for others, that is enough to cover$ k8 E/ C, Q+ @3 ^# s
a mortgage and car payment.
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For Waseem, this was a windfall.
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9 k" t2 K2 |6 Y9 T8 r1 }Waseem got lazy and gave up to soon. It still makes me mad% f. y- j9 I: R
when I think about the potential." Z. o6 ^7 j4 X9 k4 |4 l" I* z
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In fact, it was ironic that when he went back to university
0 }4 `3 J- K7 n$ j! k" ~in September, he virtually did nothing and his affiliate
/ C2 H( }. d% S6 ^5 y7 Ocommissions jumped to almost $4,000 in both September and
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0 L) m* J/ O) ` \8 D$ R( cIf he had just spent a few hours optimizing his campaigns/ I1 @+ v, s6 N" c5 H5 o3 J
using the *system* I showed him, he could have easily netted. ]' e: R2 Z& ]' K; M8 O8 z8 Z0 S
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
& Q$ b+ H* ]$ j. s$ jstill netting an average of $1,000 in profit a month on" E! u" G( H8 Y. [& y
complete auto-pilot.
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' n$ r) ?% w" m" L( fI actually just recently saw him after he came up to help me, V. \; ~' {5 F/ z0 c/ W9 ]
set up my recent two day seminar in Toronto.
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9 c2 n+ V6 q2 r6 d! g: i) WYou should have seen the look on his face *after* my two day Z+ a8 O/ q3 k- N4 q/ {1 k; V' W# b
seminar, when I spilled the beans on *everything* I do to
( N4 C2 l# D# X/ _) _select group of 25 participants.
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I only taught him about 30% of what I knew.9 Q4 U3 P: J* l& [% H' i, t" B
' t+ s% K- F. s9 S/ d$ _He came up to me and kept repeating 「Man, I gotta finish
l& t( L! s, L3 b) k% j3 Kschool and start ramping my campaigns up.」
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; P2 o* X3 J( t* e4 _Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
3 U2 ?) h4 ^% D0 u9 i7 vstudent who didn』t have *any* Internet marketing experience
# \ {1 s7 b9 A8 Ican make money using the PPC to CPA money model, so can you.- ^2 i8 P9 M# @) `
6 t& L7 P, _% g8 j- V& k7 h# sStart building those CPA campaigns!7 k3 n* n# z! J8 C
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Gauher |
發表於 2008-2-25 03:10:58
