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5 d. [$ u" @4 s. c, \% I$ ?6 L vCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my! i2 |# A9 O! G8 W
brother-in-law involved with driving traffic from pay per7 B# C3 d' t5 u8 C' Q: a# C
click search engines to CPA lead offers.8 v& _& ^# G7 P( O, r" E
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I left off on how he messed up his Google Adwords account
7 Q+ V- G5 o- b! @( Zand how I was trying to fix it.6 c' j3 B0 D3 K( T9 N
# y; }, g( o& ]Here is what happened when I dropped the bid on that $1.25; c% `; E# S$ k( K1 E
lead campaign from $1.00 down to about $0.25.+ g6 c2 p) a2 X
6 \0 \" G6 ~. a' TReady?, P: e% n5 Y5 }9 Z8 j, D0 L% ~
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Google accepted the new bid. [6 d$ R; F6 {% A
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
* X/ j) P5 B1 q& C& ~, Z# yrewarded this campaign because we had developed a good CTR0 u, k3 T: Z" ]/ a& b/ O' H) _) ]
on the ads.0 T3 d" V* X7 H! E4 Q
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From this experience, I reminded him to develop his ad
/ q: R$ A8 D6 T3 ewriting skills to keep a good CTR ratio for all his ads on w; {3 e' M( `( C
Google.5 u( o3 Z3 p+ i7 q8 Q' O
0 c7 u0 s1 p- L: E7 y5 o& mHe is not a big Google fan because of all their
* @! s$ [% A8 k" Brules and restrictions, but he really likes MSN and spent a
( o' y& x+ T6 rlot of time on this PPC search engine setting up campaigns.
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, v. l& S$ ^& m2 U) V" R) _$ |He only ever did learn Google Adwords and MSN Adcenter. He
5 v- R7 Z( a. y9 v) t! icould have built a lot more traffic if he had experimented
$ L+ v# E$ P$ l2 c" xwith the list of other *profitable* pay per click search
, ]+ |3 \( n/ t% E f. l6 b4 oengines I had given him.
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. V- V3 D" r8 [' a0 c/ iHe started making some good money, but things could have
9 L/ m; h' K/ i0 p/ y4 s; k7 ?* Gbeen better if not for the following:% ^4 Q" `* |, G
& T* [: l$ l( K o" x _- X1. Never use a broke college student who hasn』t made more3 D& Z: M! o2 H: s$ c
than $2,000 in an entire summer as a test subject. As soon
/ `1 V# I6 Z1 B" ^, ?7 d5 ?* W! X$ ^as Waseem started making $100 in affiliate commissions a
& L( D9 \1 y% q3 f9 M7 Q) \! {day, he got lazy and stopped doing much.* p, u! L; u' e+ v$ b, @
: j$ ^1 Y2 i. J) Q2. World Cup: Waseem is a soccer fanatic and was *easily*" {' F/ M) B" m6 e
distracted by the World Cup. So distracted that he told me
+ t, S, J, \4 I; g1 e6 A! Xit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer# X6 l( v1 L0 t
and had assignments and tests to complete. Okay, I will let. A2 n }7 s6 v z# B4 Z
this one go.8 \6 \0 n. H* H1 m0 z
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Over the three and a half months he spent at my home, he only
3 ]# Q' _1 d0 l5 r, rgot around to driving traffic to 4-5 offers. I had hoped: [5 K0 T0 m% Y7 V8 u
that he would have built enough traffic to pull off a- z5 K; i, `1 i' N- I
$10,000/month., d0 u5 ^# R7 O2 k6 A# x. X# |
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Here are the result of Waseem』s stats since mid-May by
, _4 U# h" E& Vmonth:- I& x% A, t: k
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** May **
3 w: w/ s- j5 O" Y9 {! T* GRevenue: $830.05( g$ c h# @/ M9 G7 Z. j; ~
Cost: $616.38
8 H" }9 }" l0 e2 D0 Z' R' k, }# iProfit: $213.67
( F4 F7 ~! S0 Q8 ?6 }Net Margin: 25.7%6 q2 E4 M/ k% U! `
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** June **2 `& Q0 D" U; U1 B/ e
Revenue: $2,526.95+ `% w5 a/ M A( F
Cost: $2,390.28
' T6 Y& y- x4 f$ }Profit: $136.67
* l7 W) `+ @" E' k3 V, [Net Margin: 5.4%
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1 W; n# R( Q9 [# i** July **
8 M% `1 b0 z( yRevenue: $2,787.404 x0 ]& o" |, |0 [: d
Cost: $1,749.533 d3 P3 `' j0 L5 A2 Q, u
Profit: $1,037.87
( v3 {4 a4 L( UNet Margin: 37.2%
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** August **
. v2 s/ K; Y, J: B, KRevenue: $2,983.30
7 D4 z4 L( g$ C9 X4 |/ R! DCost: $1,945.83
* g# L7 m5 D5 \6 I% xProfit: $1,037.47; c3 c3 m( O+ `# }$ ~; p+ T
Net Margin: 34.8%0 m. _" R+ h3 b& Q7 ?
, m6 J2 f# ?. E. F& C9 S* r8 ^** September **
9 g6 B8 \ j6 K( k, s [Revenue: $3,841.30
1 N1 A& [, Q" p6 X+ dCost: $2,662.14
1 N9 d \ R9 v8 OProfit: $1,179.165 H3 x/ H/ L0 P; N; y+ Y' i" a
Net Margin: 30.7%
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** October **8 R2 o- n' Q% [% J4 F* ^9 `
Revenue: $3,752.305 f7 ^" D$ f! A- c
Cost: $2,701.786 @4 h$ f/ R5 c+ c# k( v' U* U8 m
Profit: $1,050.52
% ~" `7 i3 w. B! [Net Margin: 28.0%. K7 Z& U' n9 G1 N7 I V* B5 _
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** November (forecasted) **; X+ I t# S8 g8 K! U3 S
Revenue: $3,280.00+ X# A, ^8 ~" L
Cost: $2,403.00, F, ^6 ~9 J/ E5 B
Profit: $877.003 h- D( Y, Y8 s/ z) R$ N
Net Margin: 26.7%
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# c* o0 u+ o4 dFor some people, they may say that the above profit is not
4 Y8 k. f$ {8 U( ?- x" r; ka lot of money. But for others, that is enough to cover
) c% B" I5 X& }$ L* S8 O& Ha mortgage and car payment. E" m6 _7 X+ d1 @
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For Waseem, this was a windfall.7 v z; z' o- v* H6 ^
. a3 b6 C8 C$ ]. I/ x | ^Waseem got lazy and gave up to soon. It still makes me mad6 v6 s! l5 B1 d5 j
when I think about the potential.2 D$ f9 s! D7 X, j. p- @! \
! ~" A" v8 @0 ~4 q- OIn fact, it was ironic that when he went back to university0 `! ^. w) V; v" ~' A' k; V7 ~& N
in September, he virtually did nothing and his affiliate
8 J: [5 Z3 Q G1 [. u/ {$ ucommissions jumped to almost $4,000 in both September and
8 R3 [/ B* i' xOctober.
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4 O$ |/ ^, o! \7 Y% z3 vIf he had just spent a few hours optimizing his campaigns
8 J X! F7 d# ~5 L1 W/ [' }using the *system* I showed him, he could have easily netted) ~. r3 V/ U' W. W9 P
50% of these gross revenues as profit.
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$ p: ~; S( {+ ]+ g/ h, A# AHe still isn』t doing anything with his campaigns, but is
& Q& k0 R7 E7 j0 Estill netting an average of $1,000 in profit a month on
1 U! `% D9 z/ s' d# d/ [4 ]complete auto-pilot.
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; k! z! i3 B7 ?) I% h2 t uI actually just recently saw him after he came up to help me
# v: M+ l, X7 m t2 `set up my recent two day seminar in Toronto.) F5 H) g& w* D: S. ]
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You should have seen the look on his face *after* my two day' I: ^- b/ f7 }
seminar, when I spilled the beans on *everything* I do to8 ?( x2 l8 W1 K( w8 w0 X, ]
select group of 25 participants.) c. F R6 \! f. ^( o
3 h% l ?. l5 I/ X. `6 v/ dI only taught him about 30% of what I knew., U# |9 d) O' _' L
. y: l- o& ~6 L& tHe came up to me and kept repeating 「Man, I gotta finish8 i* C l4 J5 R: a# J; x
school and start ramping my campaigns up.」3 d# `+ T( w2 t5 u
: L4 v p3 c1 B% GDon』t worry bud, only one more semester left.+ _3 ] ?5 y" h/ j8 J+ Q
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Hope this story motivates you that if a broke college
; W. z! {5 I2 @* Q% }student who didn』t have *any* Internet marketing experience% C; e' f. l0 t3 u0 A. y
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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8 e$ O* v5 P, g+ CGauher |
發表於 2008-2-25 03:10:58
