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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my, }% Q* e8 B8 b5 X: [
brother-in-law involved with driving traffic from pay per- _' m$ z# R: o3 T# q
click search engines to CPA lead offers.
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8 i( g$ s& o' `5 [: HI left off on how he messed up his Google Adwords account) ?* N! z, X5 {' u+ f8 r
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.252 P& D( O, v% I. E& c! E# Z: E
lead campaign from $1.00 down to about $0.25.+ K, {! F: s6 D. Z& U
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Google accepted the new bid.) f# ]6 ]7 b0 c8 g# u
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Woo hoo!/ o/ i5 ^" A& Z2 c- O, ~5 a
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Now Waseem can actually make money on this offer. Google$ k: \7 N% E% r$ q- }4 Z7 J. C
rewarded this campaign because we had developed a good CTR
3 ?- D( y1 A% B0 C6 O1 l& ]1 Yon the ads.& y4 ?, [# h, @6 S3 R$ R. B
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From this experience, I reminded him to develop his ad& \& v* q- H$ l# h5 W/ G' b9 V
writing skills to keep a good CTR ratio for all his ads on6 [- ~! i- W7 m/ S" I
Google.) c' o! U: Q# k
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He is not a big Google fan because of all their* _$ l4 x1 L4 |, G$ I, E4 L
rules and restrictions, but he really likes MSN and spent a
1 S7 f7 @+ y" a4 u3 z* llot of time on this PPC search engine setting up campaigns.
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0 d$ _ g9 G8 m, f4 q3 [6 ^- b4 @. mHe only ever did learn Google Adwords and MSN Adcenter. He$ d; k& N. p; ]
could have built a lot more traffic if he had experimented
' {2 w, e) {( ?with the list of other *profitable* pay per click search
8 [- J* ]. T0 h7 m. B5 iengines I had given him./ R, J [) ?- d( k! G+ H) w, p
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He started making some good money, but things could have
- e$ S, r Y E* q" Bbeen better if not for the following:/ X6 T! u( O. \/ [; G9 z
, w) K$ j1 }" C1. Never use a broke college student who hasn』t made more0 @5 [& G" y( C+ `8 U
than $2,000 in an entire summer as a test subject. As soon O% X) x: p7 D7 H4 [+ A9 z; M
as Waseem started making $100 in affiliate commissions a
7 Y% L v8 Q2 t8 {7 f2 [day, he got lazy and stopped doing much.3 T, `0 S+ p, v2 C7 T# j
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2. World Cup: Waseem is a soccer fanatic and was *easily*
/ Z( o0 G _% ~/ cdistracted by the World Cup. So distracted that he told me& _7 n! B; y5 v7 t+ O
it was a *need* for him to watch almost all the matches.
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) `: f3 e+ D& e$ S7 Z) a3. He enrolled himself in a full-time course over the summer; i" X l3 r) o! N& Z2 t/ |( }+ j2 t
and had assignments and tests to complete. Okay, I will let( ]8 m- X4 C6 u( D% }
this one go.
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8 h) o) v/ @! [& W) QOver the three and a half months he spent at my home, he only& z' P+ m4 _6 @& |$ P" S) C) g* S6 S: P
got around to driving traffic to 4-5 offers. I had hoped! _* b) t; m9 F4 J) ]
that he would have built enough traffic to pull off a
4 G; w4 B' u7 q7 h0 G% d$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
# C& G- f/ P5 | tmonth:( y3 i5 q) ?9 L6 G/ W* j
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** May **
5 [& \; I! y% g( G% WRevenue: $830.05: }- `& _% e* j- B; M% }+ }- ?( m
Cost: $616.38
/ }# {. ~" k5 q4 `3 [Profit: $213.67
5 \+ x% b/ G" {; z% [Net Margin: 25.7%
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** June **
7 s4 M, [1 l. U/ tRevenue: $2,526.95
$ ^ z# j- z( Z) P. {; _Cost: $2,390.28; Q. V: }4 o# ~. K* l9 c! t
Profit: $136.67
" l: r1 z% D, a- uNet Margin: 5.4%
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** July **: h9 S& ` `7 t" W
Revenue: $2,787.40* x4 J: r) U* E9 v" |
Cost: $1,749.53) o% s) T$ V! c' v1 W0 B
Profit: $1,037.87
# ?: E7 A7 }! ZNet Margin: 37.2%6 E! M' s# S. ?& O: d% m3 P% w
+ c Y6 H9 @& @ l( s: a** August ** d% B0 G0 P: H& V) N( x" G
Revenue: $2,983.30
6 V& |2 X1 f% u8 [Cost: $1,945.833 h6 y- h! Z8 Y+ o/ v% H6 e
Profit: $1,037.47
i& e1 C$ t) Z, Y0 k/ R: j" E# [Net Margin: 34.8%0 e$ j/ m$ p( u3 ^8 _4 a3 y. N
, e) W' w! O& l* M Y** September **) U9 q: g; M( D( a, ]
Revenue: $3,841.30
! J, _9 J/ a& S5 L5 RCost: $2,662.14# Y& h B. h `6 P5 S0 l2 g7 h; {# p
Profit: $1,179.162 [/ D8 m' O$ t: D/ P# j
Net Margin: 30.7%! u5 v b/ J+ N5 n
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** October **
3 L) e1 Q# K' g* K8 r; S$ ORevenue: $3,752.30 j* X; k F0 e3 B0 N9 j
Cost: $2,701.78& ^8 _3 Y; W4 ?/ ~& [ w
Profit: $1,050.52& A6 s- @5 C. M* G' D( d
Net Margin: 28.0% \2 l8 ]% O0 @7 F/ O% o. z# h
4 H- U5 ^* U8 Z$ H( _. F4 X1 \2 }: o7 w** November (forecasted) **
/ A& J+ O3 A3 D" B/ \Revenue: $3,280.00
! D+ J; ~2 O. U# `5 N' O aCost: $2,403.005 F, X0 Q9 e& M2 N# X6 @; T
Profit: $877.00
: Z' q9 L. n. n9 Z0 b `! hNet Margin: 26.7%
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8 ^" e6 r2 I# V/ HFor some people, they may say that the above profit is not
& `: v8 n }( e+ U8 r6 Ta lot of money. But for others, that is enough to cover( y/ ^( s5 P% f" W. X% n" E# ~
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad9 \4 Z9 y, L! C4 O, }
when I think about the potential.
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In fact, it was ironic that when he went back to university+ h9 Z. X y X% h' D
in September, he virtually did nothing and his affiliate
% [( c% h; v! F0 Q Ucommissions jumped to almost $4,000 in both September and
, L+ Z7 e8 a6 K1 U( Q& P8 cOctober.5 }% M- x" b0 \" h
! T' R8 Y: F- m: o$ KIf he had just spent a few hours optimizing his campaigns
/ _/ \% A' c b# ]using the *system* I showed him, he could have easily netted
2 S4 u, z( q0 v3 I& q$ e T+ h50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is. m% d" y& J. P/ d
still netting an average of $1,000 in profit a month on% }! v2 p' V2 b8 D' c
complete auto-pilot.7 b" \" l" p3 X: n- p. \; h
8 e6 N1 ^/ d- v. N7 J1 i9 `I actually just recently saw him after he came up to help me
! ?. e+ R& ^: \5 k, kset up my recent two day seminar in Toronto.
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" e& J7 l5 e( ?. tYou should have seen the look on his face *after* my two day4 q) j9 a4 D* C# G& r& J
seminar, when I spilled the beans on *everything* I do to
4 @% z: ]. h5 J5 A* sselect group of 25 participants.
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0 ?! i. o) }3 E9 ~) ZI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
9 R2 V6 V5 o* `7 Y$ Vschool and start ramping my campaigns up.」3 s6 I4 Q* D: \+ `* I: {
8 Y( U) H; w! U& F2 Q4 ?( A# f3 `Don』t worry bud, only one more semester left.4 `7 n! ]7 t8 O7 i2 `* C! `. s3 c/ D
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Hope this story motivates you that if a broke college6 S/ Y* B! ?" S4 c8 `% C) H; m
student who didn』t have *any* Internet marketing experience
/ R- o5 @4 ?$ F; e0 _1 \9 Qcan make money using the PPC to CPA money model, so can you.5 a9 w1 I" ]6 b: D9 N7 u8 K( u2 B
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Start building those CPA campaigns!
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3 U2 z/ D8 a1 H" uGauher |
發表於 2008-2-25 03:10:58
