找到後續文章了) w, V! {" q6 Y/ s
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Can I Teach This PPC-CPA Stuff? Part 2
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: g0 W, K3 M! i% [Okay, here is the continuation of the story on how I got my9 l9 T! m' o6 J
brother-in-law involved with driving traffic from pay per
+ f8 E+ n9 x2 `3 A/ G3 Aclick search engines to CPA lead offers.* @2 H5 }& h' N* L
! a- Q8 L% N2 A0 m/ L3 ^8 ^7 JI left off on how he messed up his Google Adwords account
* C/ {9 p' r7 K. O. ~and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.251 i% U2 C/ ]2 g H0 P; \
lead campaign from $1.00 down to about $0.25.
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Ready?
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6 R# C' B# s9 s) Y3 oGoogle accepted the new bid.7 K c$ g( P) k/ u) L4 n! q
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Woo hoo!
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6 C, P. c& H& C& k2 YNow Waseem can actually make money on this offer. Google
/ A: [ }8 a' D9 z$ Q( krewarded this campaign because we had developed a good CTR
* L/ p# L5 Y2 h6 H8 K0 Z$ Aon the ads.3 Z" w- @7 n" ~, n. C& T/ i5 `9 H
$ D! B l9 F8 q; A3 S7 H4 qFrom this experience, I reminded him to develop his ad/ u7 l) U% G9 @# e% ~2 w8 c
writing skills to keep a good CTR ratio for all his ads on
8 w. Z6 V0 [7 `, w- S5 EGoogle.
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+ [0 c/ d0 x+ a5 J/ ~He is not a big Google fan because of all their
, e! d B: w6 prules and restrictions, but he really likes MSN and spent a
* x; ?/ N# z- M6 _, P7 F* H! ^, k) g9 [lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
K4 x( o4 C! Q% V0 p9 u4 `% @could have built a lot more traffic if he had experimented2 p J& ?' z) M9 s5 O9 z
with the list of other *profitable* pay per click search
1 \$ j; x) n8 W+ b& jengines I had given him.
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He started making some good money, but things could have* t, d& e1 x N
been better if not for the following:
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6 i3 X/ s2 w+ _4 ]+ w9 @1. Never use a broke college student who hasn』t made more
7 O6 M7 U# r( z, B3 Kthan $2,000 in an entire summer as a test subject. As soon
2 Y" k) Q# `8 Y" oas Waseem started making $100 in affiliate commissions a, V! b: C" ?) S, ?
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
9 e0 ?1 ~4 u0 n' {( T5 cdistracted by the World Cup. So distracted that he told me% r4 ~* O: Q' H) ~
it was a *need* for him to watch almost all the matches.7 e8 L1 {9 _9 s% O) D; T1 O
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3. He enrolled himself in a full-time course over the summer
1 E, ~" g7 D* v- V9 Cand had assignments and tests to complete. Okay, I will let
0 K# s2 r+ W# b: f; B& K4 l9 z3 Uthis one go.
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0 \+ S: L0 i# \Over the three and a half months he spent at my home, he only
$ Q9 v. z9 D& Y$ a1 Xgot around to driving traffic to 4-5 offers. I had hoped) F3 p3 d! R* c6 u
that he would have built enough traffic to pull off a
- Y. T1 G. j, G. j$10,000/month.
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# y3 T @. t5 D# ^' H! THere are the result of Waseem』s stats since mid-May by
# ?# g' k" t: H" Q4 g( amonth:
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# L" i! q$ y: u9 s8 P, c** May **2 A ^( w( W! ~+ @" @
Revenue: $830.05% y2 ?: I4 R- _0 y
Cost: $616.38
! Y8 ^( L) X+ [/ E( HProfit: $213.67
/ e+ c& X7 X1 m+ K+ FNet Margin: 25.7%2 W/ L0 P C5 e* ]) j5 T# Y7 D8 G
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** June **/ D) y( l7 e; O
Revenue: $2,526.95
1 L6 m6 d6 e% K. }' \Cost: $2,390.285 \! ?5 V/ d0 r$ z; W3 b
Profit: $136.67* [, w/ N) O. u; z
Net Margin: 5.4%
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) P- c- G) o: n! J** July **% A3 b* a7 J& ]& b
Revenue: $2,787.40( b1 i! A$ M/ X% J" ^
Cost: $1,749.53! S7 C! H- F* G7 ?7 Y' Z _
Profit: $1,037.87; g7 y+ v! n& e" o
Net Margin: 37.2%
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** August **
9 K+ e+ D& u6 @3 u: O1 ^ W, oRevenue: $2,983.30
% F8 B% ^, U1 X7 t/ K7 ]Cost: $1,945.832 _. {: a; `' z
Profit: $1,037.47) L' _: ]" W. e8 T2 n
Net Margin: 34.8%* A( p, J0 Z+ K! ~ d _ }! T
! {7 m& N' Y- }% O p** September **
. S2 r7 K4 e" Q0 k& {Revenue: $3,841.30
6 d8 |* I* ?) ?Cost: $2,662.14
+ n: W* _. i. M+ N% @Profit: $1,179.16. C6 h/ r" ]# c- }7 l5 C1 G6 l' |
Net Margin: 30.7%6 P$ p+ N' p8 t3 h# r8 T4 B! O
& M6 {6 B: D3 |, k, r** October **; y* Z6 k' k" i; I+ Q# |4 C
Revenue: $3,752.304 A W! V9 C S! e: c
Cost: $2,701.789 a6 n& w) R( ~% f! j1 a
Profit: $1,050.52
7 u) q8 [" k- N/ M# Y$ _' y# E0 [Net Margin: 28.0%
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2 v9 z: r3 z7 l1 |5 J, z** November (forecasted) **5 C; t3 k5 K$ g0 r- A1 N
Revenue: $3,280.00: y7 V2 b2 m) B8 ]6 Y
Cost: $2,403.00* U' y- d) b; m0 i+ N7 I
Profit: $877.003 G6 \2 U6 F z" J) u
Net Margin: 26.7%
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For some people, they may say that the above profit is not
& V% H) }$ D. o; P$ c- @. l1 ja lot of money. But for others, that is enough to cover
) \, k3 F- q5 y O! ?a mortgage and car payment.+ S4 H `9 | ~& K% F
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
3 ~' M7 U2 I4 r8 W9 Uwhen I think about the potential.1 \) k! z+ k. k4 q% [8 {6 u; T
* n/ j$ R$ b* W) h0 \In fact, it was ironic that when he went back to university
# y- v- J' h7 E: cin September, he virtually did nothing and his affiliate
! h8 e1 E& }7 @& d& Tcommissions jumped to almost $4,000 in both September and
7 j4 w3 h; P& @8 v' xOctober.# b3 c. T2 ` b
3 K) O; k+ O3 u8 w- |If he had just spent a few hours optimizing his campaigns
! q9 \9 r9 h" {4 x6 j# |& k1 f$ r' Gusing the *system* I showed him, he could have easily netted
9 q' j4 f7 t$ ^; j' J. D+ _50% of these gross revenues as profit.
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4 |. C5 R: |" Z$ `% FHe still isn』t doing anything with his campaigns, but is
5 Q- {! K% e/ v; R( d& j5 `& Istill netting an average of $1,000 in profit a month on
% h) H O+ n" N5 _complete auto-pilot.2 A6 _8 R( c6 Y; ?
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I actually just recently saw him after he came up to help me
3 o+ U) e& e8 kset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day$ Z! x' K+ o6 n
seminar, when I spilled the beans on *everything* I do to3 _! f y' o6 U1 \9 V( S
select group of 25 participants.
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I only taught him about 30% of what I knew.: z: T$ R/ J m" U. G' ^/ F
; D( A' V/ N1 u. \4 ?1 j7 wHe came up to me and kept repeating 「Man, I gotta finish
& g: ~, Q; O( `: E7 ~7 Cschool and start ramping my campaigns up.」
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! o6 x/ c* s$ W+ a4 @Don』t worry bud, only one more semester left.3 U5 o- y `8 {% o/ s
7 H, k. D. z* y1 E8 fHope this story motivates you that if a broke college1 a) O4 T5 ]% ~$ M
student who didn』t have *any* Internet marketing experience1 {! {3 e3 @$ ~3 y+ ^3 t
can make money using the PPC to CPA money model, so can you.! ^7 x, \" E2 z" J
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Start building those CPA campaigns!5 Z( A9 K% L6 R% {4 m4 Q
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Gauher |