找到後續文章了
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2 F( V' |$ T, H6 N5 uCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
# ]% s1 ^/ e8 ^8 Y- b1 Q9 |: gbrother-in-law involved with driving traffic from pay per! H4 }7 D3 I% }. M. m- x
click search engines to CPA lead offers.
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! I z) W4 a; B# m) e/ p( aI left off on how he messed up his Google Adwords account
* D+ ~( c- X8 H9 y2 iand how I was trying to fix it.0 ^. ?( N: b) S, l4 s" Z
/ W" x/ ?, {3 n8 S) {Here is what happened when I dropped the bid on that $1.25; L2 S/ k- O+ I1 F
lead campaign from $1.00 down to about $0.25.
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Ready?0 q1 M( W% U- P; _6 x* j* @ v
P- s0 A$ ^9 ]* }$ l/ k; x$ e4 k
Google accepted the new bid.! o ?) c8 P# j$ c, N9 F5 X u
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Woo hoo!* Z% g0 ~* @: \# p e- B& h/ v/ n, t
, @9 V1 P K& E, W$ l, l7 f* VNow Waseem can actually make money on this offer. Google
- Y( M3 f, U) `" W/ Z$ p, e# T9 ]rewarded this campaign because we had developed a good CTR9 b: E2 M+ v# ?) w
on the ads.
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/ x3 h# L* O5 XFrom this experience, I reminded him to develop his ad# x x# _" j( i9 Z
writing skills to keep a good CTR ratio for all his ads on6 ~! z N8 i1 K. G+ `
Google., J6 ]" g1 J, m5 D4 ~
1 j# U; I5 a- n+ A6 Y8 \He is not a big Google fan because of all their i* X( \3 s( o' T7 k0 ^
rules and restrictions, but he really likes MSN and spent a
# M, W R7 U7 d6 M6 }lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
# T& ^5 }* X% |2 S6 N$ Jcould have built a lot more traffic if he had experimented
6 N; ?% y' U' C& L" `7 W( U7 Wwith the list of other *profitable* pay per click search
' E" e5 T0 [5 c$ p' v! `4 y1 V5 mengines I had given him.
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6 _& P* v6 f1 }9 K; aHe started making some good money, but things could have9 k+ y3 Y0 H4 y/ n6 Q9 V- V
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
! Z' b3 r; [9 ^, s$ I6 B0 |than $2,000 in an entire summer as a test subject. As soon
4 T$ M$ t5 j; t9 z3 das Waseem started making $100 in affiliate commissions a: C p2 s1 ?. b
day, he got lazy and stopped doing much.2 M2 B7 }3 q/ q& i7 x
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2. World Cup: Waseem is a soccer fanatic and was *easily*, V# N/ _& Y4 p/ v. ` A
distracted by the World Cup. So distracted that he told me
! `) i* s, l) K* D' D uit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
2 T; R% W' x0 e' L5 ^. aand had assignments and tests to complete. Okay, I will let; i0 k& c0 c" a4 p
this one go.# L; c F* g5 r0 i4 o+ U: ]
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Over the three and a half months he spent at my home, he only8 A% g# I: J, c" |! M
got around to driving traffic to 4-5 offers. I had hoped
' ^5 ^ j. F2 q( B& @/ L5 ` Tthat he would have built enough traffic to pull off a; [2 g7 H, s; B( t
$10,000/month.
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9 K, P8 U% X1 k# S7 }Here are the result of Waseem』s stats since mid-May by
+ t. E/ _: d- V1 R& \) M: z1 Xmonth:
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" i1 D4 Q9 q8 |** May **
4 `5 Z0 u( }, [6 m. N3 zRevenue: $830.050 M6 r8 M! `8 ]. L
Cost: $616.386 A* w- \8 y. Q0 c& v1 O( j
Profit: $213.67
" K% Z7 i% ^, k, N. k( H( H: c3 pNet Margin: 25.7%& x' D: |! q; D" |
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** June **
: \3 J3 q: G7 k8 _' l8 `1 ]Revenue: $2,526.951 |. E) T& f( p
Cost: $2,390.28
4 @, j6 h5 V* Z/ F$ t8 [Profit: $136.67. C! y; F8 Y' m# n8 e9 s1 T% L7 X
Net Margin: 5.4%
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** July **
* U5 f8 i. k1 ]' q% CRevenue: $2,787.40
) c% A! j8 n* c/ r1 v0 DCost: $1,749.53
% J, @! W( q4 p4 }Profit: $1,037.87
( d* b6 t, M vNet Margin: 37.2%5 G0 p& B$ E$ k
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** August **, j" v+ H4 I% S
Revenue: $2,983.30 _) x; E, t- ^- ?% C
Cost: $1,945.83
8 Y7 k/ A* A8 M; Z' t6 W4 a3 QProfit: $1,037.477 L; E! o$ L! k
Net Margin: 34.8% S" F5 L# L3 ]+ m3 F: m8 d o
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** September **5 J( k0 p/ P# M5 {) r1 z; O
Revenue: $3,841.30* U1 U' K' P d0 v) r% @& z
Cost: $2,662.14' S% s8 ~' O0 G& i- I& U6 G' Q* l
Profit: $1,179.16% i# a/ p% g) l1 a+ z4 y* R
Net Margin: 30.7%
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** October **+ o2 s7 e2 b+ z$ N5 |
Revenue: $3,752.30/ o( H! R# T9 Q* z5 u1 d+ `# F3 _; _
Cost: $2,701.78
1 d1 g) S, d' F) V2 k% T8 M) UProfit: $1,050.52! C4 p% U0 a% I7 U/ a# V- r
Net Margin: 28.0%/ V7 H+ \% r. R& Y! ^
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** November (forecasted) **
, I* |# c6 Q+ X' IRevenue: $3,280.00
3 _- K1 G u; G; ]Cost: $2,403.00
i6 v( j: T3 g! V( W( E4 AProfit: $877.00
1 B$ j& w5 T, x6 T; l6 GNet Margin: 26.7%
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2 h( J8 P8 v6 w( j/ i! }For some people, they may say that the above profit is not& E: M. Q6 [7 y/ t; S
a lot of money. But for others, that is enough to cover# ^" ]" O4 m) D, k7 |( M: M
a mortgage and car payment.; v, [3 Y- O4 @8 B) ~! r) r6 `
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For Waseem, this was a windfall.
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& K; o3 I4 X# |/ f6 R& [Waseem got lazy and gave up to soon. It still makes me mad
0 I3 a7 ]" E% y: z+ \6 r$ H m3 Fwhen I think about the potential.- Q* W' _) `2 |+ w8 m1 n% O0 `0 n
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In fact, it was ironic that when he went back to university
$ {6 x( V% Q- I! g& Jin September, he virtually did nothing and his affiliate
* A0 G& |- C, C* k; Q0 scommissions jumped to almost $4,000 in both September and$ U# k6 u* m2 S
October.
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7 [8 D& r$ _& Z7 m+ wIf he had just spent a few hours optimizing his campaigns" I3 M5 d( c; g7 K
using the *system* I showed him, he could have easily netted3 g8 \5 |- E+ v, \
50% of these gross revenues as profit.
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/ X; w3 p/ ^. ~He still isn』t doing anything with his campaigns, but is
, S9 \4 H% t, T z O. T% Dstill netting an average of $1,000 in profit a month on5 Z( V$ d$ z% G6 t V% }
complete auto-pilot.; y0 L! F c4 Y. g
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I actually just recently saw him after he came up to help me
1 t3 a/ _6 L5 ~& y: M" j9 kset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
! O( A9 c6 s/ N7 Vseminar, when I spilled the beans on *everything* I do to
" A+ T$ |# |8 a1 p+ ?select group of 25 participants.
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, @# R) C& z l7 m7 ^( s9 `# eI only taught him about 30% of what I knew.8 T% R: d3 S9 {: Y: C2 b6 {
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He came up to me and kept repeating 「Man, I gotta finish
' C* d) o+ |$ \9 Xschool and start ramping my campaigns up.」
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+ d. p- g4 r5 U7 g6 gDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college8 M5 \, `3 a% d0 F
student who didn』t have *any* Internet marketing experience- X( B/ n: h( ]1 E& [- z
can make money using the PPC to CPA money model, so can you.
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/ E" i1 K8 Z3 J2 w0 E6 |# NStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
