找到後續文章了* j: L$ f# H9 v1 i% [& u
# N2 r& c$ Y) s. u" y! ?0 nCan I Teach This PPC-CPA Stuff? Part 2
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- R, H. c% t5 C; G r. qOkay, here is the continuation of the story on how I got my8 I4 R v/ j" r6 N: O
brother-in-law involved with driving traffic from pay per
& ], m7 E# n* b* D+ |click search engines to CPA lead offers." D/ V- u: V) v5 B* S8 F
3 U) M- _6 d1 A5 v* c# `' ^9 EI left off on how he messed up his Google Adwords account
+ ?0 |0 {! `2 Y; q |) pand how I was trying to fix it.
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9 t' u6 m0 [! `6 c' D" \' P; AHere is what happened when I dropped the bid on that $1.25
; q7 Q( P. h3 l' }% z: Tlead campaign from $1.00 down to about $0.25. v7 x6 {- t4 I- l! ~
" [4 `% g. |7 K# G4 yReady?
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* f9 u$ \, I! m3 I3 dGoogle accepted the new bid.) D+ n7 k) f; ?
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Woo hoo!) q1 f3 {. ]; W+ a+ }
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Now Waseem can actually make money on this offer. Google
* m" q8 U4 g, t8 C* ^rewarded this campaign because we had developed a good CTR
# c; x7 M) C' R0 x2 Pon the ads.2 E3 |, ]3 X( f# x0 [+ X
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From this experience, I reminded him to develop his ad! U' _7 i. ]' D' O
writing skills to keep a good CTR ratio for all his ads on0 r/ Q# M! g5 R1 w4 [: `6 h
Google.
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He is not a big Google fan because of all their
9 P9 o% E: b8 Z5 Yrules and restrictions, but he really likes MSN and spent a
: s2 `, w, F( q jlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
7 r# A7 F5 v4 N# _& i1 U- pcould have built a lot more traffic if he had experimented
3 [! {8 I3 `$ _# J. Ywith the list of other *profitable* pay per click search+ Z( h0 H: `$ a* }5 e! x% ]' w) E7 H
engines I had given him.
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He started making some good money, but things could have( u+ X( [' ]- G$ U# g' j" v
been better if not for the following:4 Z: D/ t5 d3 Q) ^
; n! m! C% `/ `: d+ |4 G: E3 p2 X1. Never use a broke college student who hasn』t made more
! E7 V* W8 ^) f- e# j7 o& P6 gthan $2,000 in an entire summer as a test subject. As soon
$ R6 N) v+ ^+ V& Nas Waseem started making $100 in affiliate commissions a
" L8 y4 L( \7 tday, he got lazy and stopped doing much.( k( t0 @6 P5 I) C. P
. x9 z8 w) T2 T% n9 q# g; G2. World Cup: Waseem is a soccer fanatic and was *easily*
9 F0 z5 u+ O, [+ sdistracted by the World Cup. So distracted that he told me) Y: ]% H7 t4 Z+ p T/ A
it was a *need* for him to watch almost all the matches.8 S. ~/ P2 [$ ]
) c9 B. d/ Z, R3 ^4 O' o3. He enrolled himself in a full-time course over the summer
' U- ]3 ]& _% L G; J7 Gand had assignments and tests to complete. Okay, I will let
$ C+ O7 g; f9 n. T+ F. _8 x% Ethis one go.
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' N3 w ?. B7 E8 HOver the three and a half months he spent at my home, he only$ I W7 ^/ v) Y, s
got around to driving traffic to 4-5 offers. I had hoped
; F7 E+ o( P: D+ A7 @ `1 jthat he would have built enough traffic to pull off a
% F' D u% {, f! A9 k# ^0 B [$10,000/month.
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Here are the result of Waseem』s stats since mid-May by& S; c. G$ f- u) n4 v
month:$ ~, I& [& D6 k9 ~
9 s2 Z! q3 H6 V$ u% h- r** May **
: Z7 | P! T+ kRevenue: $830.05( X% }7 `; |1 m! T T: Y: [; o
Cost: $616.38! j. ^) a- w# j* w6 ?& j
Profit: $213.675 |2 P0 e( L% G( V
Net Margin: 25.7%2 m& A8 b8 m# Q! Y! Q
% @+ r9 I5 P2 m2 z: Z! ^- e. G2 M** June **1 h( s9 D. o9 B# @+ j$ ]
Revenue: $2,526.95; i% b2 P" A' P: Z# n/ K9 Q
Cost: $2,390.28 f5 l8 V' c. |
Profit: $136.67
4 c% S: w* X8 W; L: n) JNet Margin: 5.4%
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$ j/ l. o Y6 H2 l2 w** July **+ {% F* G! @% {2 s0 Z. d& G
Revenue: $2,787.40
, t! g* X2 n4 r6 KCost: $1,749.53
; a9 z3 @! Q- V4 GProfit: $1,037.87
$ z p1 I7 ^! Z! Y$ S5 I' e+ qNet Margin: 37.2%
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** August **
, F; }! X( ?. I- O& kRevenue: $2,983.30
$ B) T! ^. F0 Z5 z( C0 @Cost: $1,945.83
# _$ n$ @1 D$ Q$ V% wProfit: $1,037.47
- b1 D2 v# E \) nNet Margin: 34.8%! ?8 Y* a2 |# o- S" n. h7 U
4 P3 W; u' o1 L5 |& L9 [; e** September **
5 m. m! [3 `7 z( U- ARevenue: $3,841.30- g7 \7 t% o4 u; p
Cost: $2,662.14; m; b# P0 j" K$ e$ m8 J/ n
Profit: $1,179.16, r$ K% J( @' A. y
Net Margin: 30.7%. Z6 ^ I- y: F7 z
8 d) j/ ^( A* |) j$ i5 h
** October **# J. C6 Z3 a+ V. e
Revenue: $3,752.309 l ?, c- ^0 w5 Y8 {& Y/ C
Cost: $2,701.78$ Y) B0 }5 z0 E6 s' h
Profit: $1,050.52
! P9 [6 T% V1 D; e; ~Net Margin: 28.0%
/ Q4 H; M$ \( S, g6 } M8 @5 n6 Z# r( w( {$ @9 j6 T" H* U
** November (forecasted) **
6 k5 M& F9 Q5 }2 _& JRevenue: $3,280.00
) @5 Y* @7 @! f2 f8 {0 W* qCost: $2,403.005 Y0 U( E- T+ R; p: M- Q- X
Profit: $877.00; V* g. D: }2 ?8 `5 ~% ]
Net Margin: 26.7%
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! O0 z6 W$ u5 @- IFor some people, they may say that the above profit is not
. x0 t. s( E5 c3 A: ka lot of money. But for others, that is enough to cover T0 r4 Y9 G" L! X, D! P
a mortgage and car payment.
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/ m% }2 s; @/ nFor Waseem, this was a windfall.
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4 @' w' Q" A" [1 `* D- YWaseem got lazy and gave up to soon. It still makes me mad# \/ u$ Q: }8 t
when I think about the potential.4 Z( c) ^( g+ x* `: c7 G# l
* @6 `( T8 L4 ]& T- fIn fact, it was ironic that when he went back to university
1 i3 O& Y/ u6 _. M* H/ u9 ]- t8 Ein September, he virtually did nothing and his affiliate
$ |" D7 P, E" w0 P! c! o' ?commissions jumped to almost $4,000 in both September and" o" {/ R7 n# q" [2 E
October.$ B0 s9 Q& l' Q; |
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If he had just spent a few hours optimizing his campaigns
7 N$ c$ g1 I9 ]! `9 W. zusing the *system* I showed him, he could have easily netted
5 W- f; X9 z, J% q: q K1 |50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is+ u; @) s7 x/ @, O" ?/ i: G
still netting an average of $1,000 in profit a month on5 B' i5 c0 c z" _4 m* ~
complete auto-pilot.# \7 X* U8 F+ J' ^
) k2 R3 k; t' j2 u7 }$ M% H1 u6 OI actually just recently saw him after he came up to help me
& p5 ~5 Y$ r) ^' zset up my recent two day seminar in Toronto.
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7 r0 \9 y f" O" n' H. AYou should have seen the look on his face *after* my two day
7 v; x a4 ], u6 p" b) R: iseminar, when I spilled the beans on *everything* I do to
n: v( c3 A# X) N1 aselect group of 25 participants.
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8 [6 S' F' ]/ `I only taught him about 30% of what I knew.0 p7 s$ z* B. k
. `1 f4 u1 @* O. e5 BHe came up to me and kept repeating 「Man, I gotta finish
8 ?7 ]$ N% `2 ~% T5 V) G, \school and start ramping my campaigns up.」( a2 o( c& n8 ]
& G4 j" e' ]# x4 UDon』t worry bud, only one more semester left.$ {, n' f# |/ }* Z# [. Y s; R
: M; g6 S2 X; D$ G8 SHope this story motivates you that if a broke college3 `3 r% D% J+ C
student who didn』t have *any* Internet marketing experience6 _& z& s4 W- T4 t. g
can make money using the PPC to CPA money model, so can you.
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# ?0 v! ?9 W1 u3 H/ CStart building those CPA campaigns!
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1 I, L) |! p* u- R6 x2 l) |3 U0 cGauher |
發表於 2008-2-25 03:10:58
