找到後續文章了
" B# s0 h% h7 v" K+ n. s2 Q- `) c: d$ X( m' {: r5 f: K2 x
Can I Teach This PPC-CPA Stuff? Part 2* _6 r6 \: p: x- e6 g
( m5 H8 I' M h! F8 t
Okay, here is the continuation of the story on how I got my8 ], P1 N0 Q5 `6 H3 T+ g! |! Q
brother-in-law involved with driving traffic from pay per* t. L0 E# x% H" v7 Q
click search engines to CPA lead offers.
- h3 Y( W8 \ P8 J5 u" x3 \3 @- W% H" @+ g4 I/ z# u
I left off on how he messed up his Google Adwords account' d. Q+ t0 u9 W' Q1 O T" d
and how I was trying to fix it.2 \ v r5 O3 E [0 x, v$ C
4 q3 B9 v0 E/ K, G$ |3 C( cHere is what happened when I dropped the bid on that $1.25
4 o5 m! ^! o2 y9 ~8 x- T) }5 B7 ~6 i4 vlead campaign from $1.00 down to about $0.25.7 \7 h: @! F7 L! H# o& }- T
" V0 s1 t- D6 ^4 |' z
Ready?, U0 w7 c y9 T. a+ a; [( D* w( v
: ?$ i. P1 k% f% l# @Google accepted the new bid.
* o% }/ A0 m; t+ }: C* Z. R/ `: ^0 g' A8 m0 f4 a, c
Woo hoo!2 b/ t2 i9 [) F7 E4 J; P* D' e
. |( ?& Z0 |. F! r; j ?
Now Waseem can actually make money on this offer. Google
* E3 K" i! E+ U0 N/ s4 U8 G" zrewarded this campaign because we had developed a good CTR5 y: |$ y# I3 t1 L2 n$ _
on the ads.4 |# u. M; f \) k. G
$ P& M. k+ {% U7 g! G: ~9 z/ Z
From this experience, I reminded him to develop his ad
/ b0 q# H6 u9 A2 xwriting skills to keep a good CTR ratio for all his ads on
# D3 a9 Y5 \- X8 y; S+ KGoogle.
9 k# r, j' Y2 h5 Y3 N& k* y: B
% ^' V- n# K/ d- J0 @He is not a big Google fan because of all their* Q3 B- I: B. y& }% m* f0 p' {1 \
rules and restrictions, but he really likes MSN and spent a
* a1 B1 f# M& k: q1 i& }0 ]9 Glot of time on this PPC search engine setting up campaigns.
% {, N' J$ X- q) g& M
5 S' A5 I9 @, d l' @2 f! p9 GHe only ever did learn Google Adwords and MSN Adcenter. He
$ d \# f2 Q6 z) v! Y* t) c2 acould have built a lot more traffic if he had experimented
5 z e. V0 U( Kwith the list of other *profitable* pay per click search$ A* m$ g5 T' U! Y/ W8 K, G& G
engines I had given him.
8 F0 G0 q& H( {* [ M2 B2 r1 s. F6 o5 ~0 J3 r4 w$ T- M" ]! h
He started making some good money, but things could have; F: z. v; p# Z5 G! m
been better if not for the following:, c' [& n' Y8 C4 R
. ~1 r9 A% K/ R1. Never use a broke college student who hasn』t made more
6 {( S' C3 E( j& {2 v; W2 G3 L. p/ \than $2,000 in an entire summer as a test subject. As soon
4 S7 V, k; s. x; ^, w) Uas Waseem started making $100 in affiliate commissions a
; Z. u0 j/ h/ `$ u3 b! W, [$ g! sday, he got lazy and stopped doing much.
* w) U9 K9 \- y8 E' a4 P# X
2 l4 c8 P- j9 V3 Z) b+ E% \2. World Cup: Waseem is a soccer fanatic and was *easily*
' P% `" C5 m' R9 w& ~2 G& k; E" Udistracted by the World Cup. So distracted that he told me2 P- N- W- e, B& G/ c0 {
it was a *need* for him to watch almost all the matches.$ B9 z! z. {6 b
* D/ \; \9 E0 [- f
3. He enrolled himself in a full-time course over the summer5 C- _- W: s1 j0 J! [' `
and had assignments and tests to complete. Okay, I will let
* ^' V- E: R9 L \, e. p. o: U+ tthis one go.6 p/ q8 C: r) j+ l6 W
' F# Q: l* Y- ]3 P" ]+ G B5 aOver the three and a half months he spent at my home, he only# n {" O6 q1 s5 N$ R, l. p- U
got around to driving traffic to 4-5 offers. I had hoped" O8 V/ Y$ I: u2 b7 L
that he would have built enough traffic to pull off a
2 k+ [$ R& u( x$ i0 V' L! E4 P$10,000/month.
4 [0 E' V, R$ R: F2 b2 R/ d8 Q1 |8 Q& U" z3 t
Here are the result of Waseem』s stats since mid-May by
$ ~' Z( `+ W) {# ~. {month:8 [6 ?. a6 n7 D% P
: K) k1 i0 {7 y
** May **
% G3 [* c4 a v5 sRevenue: $830.053 q e4 r, g$ Z2 N0 O' ~
Cost: $616.38
5 `' D2 F: W) V# u! W Q0 S6 GProfit: $213.67
R# J& F" I& k. j1 Z! M7 \/ WNet Margin: 25.7%
n) O7 K1 g _8 S- h; y" i x: b5 ~9 b8 ]. ^
** June **
; J2 G, D( e% b' r( z- aRevenue: $2,526.956 X8 \ P- ^8 s# @" \+ g$ m
Cost: $2,390.285 X* s: [: }3 N, h7 ?" b
Profit: $136.674 u4 ^0 `, Z# j6 t7 E6 E: v
Net Margin: 5.4%
2 I5 [: p- ]+ g, s/ [
5 P x/ i/ Z9 [" a6 c** July **; P" {) n: z8 t' H5 T2 N
Revenue: $2,787.406 m( N( X7 ~8 @( I" t- g. A
Cost: $1,749.53
* x, O: X& |: PProfit: $1,037.87! ]% f" `+ ~6 p
Net Margin: 37.2%
" r# a" U9 X- }% \7 }8 w: h5 s+ R
0 x! J. l+ K7 o" B$ ~/ d** August **. q t f$ @. S' i8 i( _
Revenue: $2,983.307 f( x. M: I2 ]$ T) v- Y
Cost: $1,945.831 u! q2 b- O" B: z% a. S6 s
Profit: $1,037.47) N$ X& p- R" [7 a' T7 I9 M' o' Y
Net Margin: 34.8%
y9 ?# z/ K: |' ]: W9 ]7 O
1 @! B' |# a1 N" A** September **! Q+ T$ s% H! g% K
Revenue: $3,841.30
" R8 R9 A- F2 G' m" g* WCost: $2,662.14/ U! y; a8 T# b n
Profit: $1,179.160 _" ?7 }7 W& K; a5 {( L b: X
Net Margin: 30.7%
6 s" I3 E% D: V9 C4 |2 m5 d; C
7 J; R2 Z6 j% ~ K5 Y2 a6 x** October **
7 o# m" g) c5 U9 _% T: J tRevenue: $3,752.30
# }# X7 ~: F0 D# C8 E" D& A# PCost: $2,701.788 M% O* H) S5 D) W: O
Profit: $1,050.52
& s! r8 }5 |4 k2 u: [Net Margin: 28.0%
. w# [& W5 J; o N9 B; v- p
r% o" j# b, ]** November (forecasted) **
3 z; r8 E, D5 v% C! e9 c3 z' ORevenue: $3,280.008 e7 c R k/ J4 o
Cost: $2,403.00& R7 O) c0 {, G2 [
Profit: $877.00
1 N5 F- |+ N+ u& [# t) Q( r% ]Net Margin: 26.7%1 x6 U: y5 H6 a' A
8 V2 f2 U O2 n
For some people, they may say that the above profit is not- b9 q: ~; z6 x( E4 U
a lot of money. But for others, that is enough to cover
; d4 q# P* v- Y/ c/ G: p* U3 }a mortgage and car payment.2 I. ^7 _. b: a
# t. Q$ }) f8 X7 f
For Waseem, this was a windfall./ o/ Y7 r, P% E1 K+ _
- K9 r0 l ~: ?9 T+ IWaseem got lazy and gave up to soon. It still makes me mad/ ^0 H1 ?! f4 Y1 @: k1 r3 D
when I think about the potential.7 V- F; `6 `; B: n8 v, s
( ?# n3 q) Z1 ]
In fact, it was ironic that when he went back to university2 w2 X/ f$ s4 T6 d
in September, he virtually did nothing and his affiliate
* k5 q4 F" `% S% `. Zcommissions jumped to almost $4,000 in both September and3 E+ X0 `* u, O
October.
) A$ \2 e2 s; R: c7 t) D( o+ |. g
7 ` l. S1 o3 W- g. \: BIf he had just spent a few hours optimizing his campaigns
1 l# a$ y; P- L4 susing the *system* I showed him, he could have easily netted4 L9 A2 l3 z8 y. g! I
50% of these gross revenues as profit.
) Q8 E" W8 X/ b' ?; X
# O8 m8 i& G5 R; fHe still isn』t doing anything with his campaigns, but is
( [! t& M* S; p; Mstill netting an average of $1,000 in profit a month on
5 Y" j1 `# G: {& x7 N f$ d+ F$ G z% pcomplete auto-pilot.
' O& o E/ l2 j; e0 ?
" z0 x& u. \' ZI actually just recently saw him after he came up to help me( C* c9 V& B7 a y
set up my recent two day seminar in Toronto.! i+ l' J- G0 R
1 ^% Q; G& J. V1 E" J. t6 x
You should have seen the look on his face *after* my two day
# x+ l: _/ z. W1 z4 T/ z' G( nseminar, when I spilled the beans on *everything* I do to
( d) ~1 T. x7 Nselect group of 25 participants.
5 b# C, D. _4 x: I, t4 @/ C; J* \+ j4 n% A$ x- C% O
I only taught him about 30% of what I knew.- ?8 T" k+ C; d; l) U4 k7 \( ~
' O/ ~# h- [$ [8 s3 f! F2 a
He came up to me and kept repeating 「Man, I gotta finish
6 ]7 b6 h4 S2 S* {9 Q7 a! ?9 eschool and start ramping my campaigns up.」- A1 D! Q- @! N8 e C+ {* @
4 N# Z5 `1 Q( c( n% Z$ B" JDon』t worry bud, only one more semester left.0 x" I/ m$ w4 Y6 K" p# O2 _
/ [ W/ W' w* x& c' _# aHope this story motivates you that if a broke college
. l9 z: c8 v0 u7 q; a$ `& q8 L2 e7 Astudent who didn』t have *any* Internet marketing experience
0 q" h0 f4 C5 i7 L. Q6 ?can make money using the PPC to CPA money model, so can you.' u& h* f5 R o% ]
* N. V/ P6 [" h4 s& x+ Z( O
Start building those CPA campaigns!6 u) w( y; G% S' E
* q8 c+ f0 N+ I+ j$ R6 AGauher |
發表於 2008-2-25 03:10:58
