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; F1 Y* k9 `3 @. g4 uCan I Teach This PPC-CPA Stuff? Part 2
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3 G% i) L G) s; ^$ nOkay, here is the continuation of the story on how I got my5 l. {2 S, O1 \5 P2 A
brother-in-law involved with driving traffic from pay per& f' X2 K6 r$ X- W
click search engines to CPA lead offers.2 H0 I F! y5 C& v6 d7 B
: E) N) Y6 [& _4 p; PI left off on how he messed up his Google Adwords account
9 V% b H) }. e& y* \8 |' a0 tand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
- \1 n4 a0 D. z: Flead campaign from $1.00 down to about $0.25.
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Ready?/ T8 J' D& U8 b6 ~! P
7 I* R; d8 R2 F" C& \9 i* I5 @Google accepted the new bid.
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Woo hoo!4 Z* V% G$ D- J. Q4 u$ h
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Now Waseem can actually make money on this offer. Google
8 @8 c, W1 u4 Nrewarded this campaign because we had developed a good CTR
4 y" a4 Q. e# M$ ^+ Y/ j. \( Ron the ads.
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From this experience, I reminded him to develop his ad3 H; e! a; X3 x7 F
writing skills to keep a good CTR ratio for all his ads on6 F# J8 `7 b* h: k' x8 @
Google.# W0 E" e# K1 v7 m7 {" C
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He is not a big Google fan because of all their! b% S: K8 I; W1 N6 Y* s5 S5 H. M% N
rules and restrictions, but he really likes MSN and spent a
7 }/ F4 B' G3 J+ V1 ?+ plot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He+ [* n1 v! P( J, F( k0 {
could have built a lot more traffic if he had experimented
+ m$ Z4 M! V5 {* F& u n7 n, Hwith the list of other *profitable* pay per click search
, ]1 R" w" F( q$ Z% ~" ?, O9 R3 Yengines I had given him.+ T( ~' z$ r5 A' g+ W9 u0 `+ N
( {$ I/ q% e" v" k4 ]! ]He started making some good money, but things could have; Q) y. z' p9 a/ A3 G$ o
been better if not for the following:) ~4 t' T3 K% H9 Q+ _' y* M% L5 P0 W
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1. Never use a broke college student who hasn』t made more
6 n8 _. H3 @! [than $2,000 in an entire summer as a test subject. As soon
; D& {" E4 a5 a# was Waseem started making $100 in affiliate commissions a
7 k1 G) }, y8 A7 R" r8 Zday, he got lazy and stopped doing much.% H+ r1 @' d$ D4 U- H# k
* D4 ?0 R6 A& `6 N: u4 B2. World Cup: Waseem is a soccer fanatic and was *easily*
. k! W; q2 _( o2 e$ qdistracted by the World Cup. So distracted that he told me
1 W# U( y/ r4 a. `4 m/ @it was a *need* for him to watch almost all the matches.' K; N$ E7 u" I
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3. He enrolled himself in a full-time course over the summer
. T2 C, _* o% Z* _and had assignments and tests to complete. Okay, I will let6 `" X9 Q" n8 `$ C+ m+ R
this one go.
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Over the three and a half months he spent at my home, he only
: V( c; R& Q `$ S6 _got around to driving traffic to 4-5 offers. I had hoped
2 [4 {! ?% m; ^) k2 t1 Jthat he would have built enough traffic to pull off a
. D* \$ C" W( R6 u$10,000/month.
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, K k: h. q& i& E$ F0 YHere are the result of Waseem』s stats since mid-May by
- m3 W: o4 |6 `0 V) W, Xmonth:& y& x# v! P. @
* C6 u" B4 B, ]4 x" H** May **
|) T% O6 g. q/ @% E+ NRevenue: $830.05
f, U* I& @# `Cost: $616.38" ?0 A; f1 j$ j& |. V
Profit: $213.67
( S X+ y1 C. i3 s8 d) rNet Margin: 25.7%
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E9 T/ L/ \6 f8 g: F4 C** June **! }) T' K; b7 k9 D
Revenue: $2,526.95' \' a+ i# k2 ~
Cost: $2,390.28; z) _: r4 l& \" `. N3 w9 M& W
Profit: $136.67
O; Z9 L+ a; Q- V6 p% ]! o5 hNet Margin: 5.4%% k, F! @- O6 h( U+ J
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** July **8 g* p: m* g1 w
Revenue: $2,787.40
8 j. _+ D4 B8 I a1 D5 K& tCost: $1,749.530 j. t; t6 k5 s) V( P" S
Profit: $1,037.87
7 V- d) i( o$ A5 NNet Margin: 37.2%
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: u5 S' ]& Y0 P' {8 R4 `* l2 O** August **
# Y3 {, V( V, @. ERevenue: $2,983.30
% V+ \! ]" T8 n+ [" x: V9 BCost: $1,945.83$ t* G' g+ a# ?5 m2 A) p
Profit: $1,037.47# s" L& f: g/ I9 D4 V8 G- ~
Net Margin: 34.8%+ f; _1 [# F5 Y* g8 t' U; A. O
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** September **" r( H% x5 y3 U+ C
Revenue: $3,841.30
/ R) D; |" z+ j& U3 I2 v! j6 ~3 U7 }Cost: $2,662.14, k9 N& g% j' {7 o2 ]
Profit: $1,179.16! ?( k1 M% E3 ~* }2 T/ k, K9 `/ ^ T
Net Margin: 30.7%1 B, ?8 }- W, n+ Q5 E
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** October **5 c( `" S# v. b8 H2 v0 }
Revenue: $3,752.30: c) P9 @8 x, {0 ]! O
Cost: $2,701.78 d- m( U- a+ G) O) {
Profit: $1,050.52
2 x: b2 l9 m* v# GNet Margin: 28.0%
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** November (forecasted) **2 A# ]/ R: b, D0 q6 [5 o
Revenue: $3,280.00
' s* E# s- `9 pCost: $2,403.00
8 \ Q1 q% V8 {: ~4 [1 c wProfit: $877.00# D% I. u8 y* T" h. U! y
Net Margin: 26.7%
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For some people, they may say that the above profit is not; b7 r- ]$ b8 V+ ?; E- G2 R
a lot of money. But for others, that is enough to cover
( h3 k) z4 O$ n, h Q" ca mortgage and car payment.
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# ?- Q$ t" q* ^4 NFor Waseem, this was a windfall.1 P7 Z) P) ?+ O/ J6 M& g
1 `: P4 U) Z- {) x% U$ u- FWaseem got lazy and gave up to soon. It still makes me mad5 s" @1 G: E4 \7 O* Q3 B, z+ H- d8 t
when I think about the potential.' I# z: Z$ y/ Q1 r' C5 B7 h6 M
, A2 d# _3 L$ ]4 t: m& [- D+ vIn fact, it was ironic that when he went back to university
! ] Y5 H. Y1 g5 Pin September, he virtually did nothing and his affiliate
( `/ D/ C9 ]3 _4 {. Acommissions jumped to almost $4,000 in both September and* C, P% `6 I8 F% I
October.! g3 O `& L l6 K! K; q+ O+ |
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If he had just spent a few hours optimizing his campaigns
8 a ?$ Y7 h6 F2 {( F* cusing the *system* I showed him, he could have easily netted8 }' R/ p( U9 T4 H# O7 l7 X
50% of these gross revenues as profit.3 H4 E, F: R' s+ s* ~5 U. N9 Q$ X
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He still isn』t doing anything with his campaigns, but is. q. B1 V* ?$ N; d" G0 D
still netting an average of $1,000 in profit a month on2 H3 A) j& v, W2 F9 v
complete auto-pilot.
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" [( n# a( B. P) h+ ^' ^I actually just recently saw him after he came up to help me
( H& j9 X8 A5 I" m( x5 m3 lset up my recent two day seminar in Toronto." U+ d: t8 J( r, Z, e
* j) d3 X$ ~9 L# Z6 e" |You should have seen the look on his face *after* my two day3 m+ W0 g% P/ m/ a, P5 G0 ?: j
seminar, when I spilled the beans on *everything* I do to. V9 _5 w- S) U1 E. i c+ f
select group of 25 participants.( A7 y- B) `7 w/ O
/ C: T- o) v( j* @I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
) b& `: J8 U5 s& _% T+ E' Bschool and start ramping my campaigns up.」, b# [7 b0 P% `
8 Y( m5 N Z+ y! V ?: K6 h6 oDon』t worry bud, only one more semester left.
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9 u# c5 J4 o0 w, j% S* y( D! yHope this story motivates you that if a broke college$ l+ L: b A- j" T
student who didn』t have *any* Internet marketing experience
6 H2 k5 i' [2 V( Y9 b" J' Pcan make money using the PPC to CPA money model, so can you./ m8 M& F9 D; h
$ t) Y x1 I: R5 Y LStart building those CPA campaigns!
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, j% k2 i! u9 \0 u; uGauher |
發表於 2008-2-25 03:10:58
