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Can I Teach This PPC-CPA Stuff? Part 2) G* s9 B. j0 C7 r
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Okay, here is the continuation of the story on how I got my
# i: o0 A8 ?8 N H0 G3 G; B5 n3 Ebrother-in-law involved with driving traffic from pay per
1 n; }2 `8 u' ?. k$ jclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
$ S& g$ T. ^/ e( i: Zand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
+ w: D) O% _0 |% _/ Jlead campaign from $1.00 down to about $0.25.5 n4 [& V2 I: q( `7 N' G
/ A, L1 a, c; F3 R2 D4 k' v' ^- _Ready?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
# T A6 i1 ]1 P& y* g+ Lrewarded this campaign because we had developed a good CTR; J; u, x) l* O4 ?
on the ads.
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o( @# q) C( k# [, |/ \2 H& o8 VFrom this experience, I reminded him to develop his ad
B& b' V# F3 t% n! z6 Dwriting skills to keep a good CTR ratio for all his ads on
, [- Z. C/ F6 U6 m7 {' kGoogle.
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2 `1 M* a% n4 E# k9 n: SHe is not a big Google fan because of all their
& f, |, @2 ]! ^/ irules and restrictions, but he really likes MSN and spent a5 F. O3 S+ P$ P' o9 I
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He* j7 V0 V7 n* u
could have built a lot more traffic if he had experimented' ~9 p2 C/ F6 r# I
with the list of other *profitable* pay per click search/ y u2 C; u9 [4 w& {' ^2 \; c
engines I had given him.
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2 P+ v( g- j8 WHe started making some good money, but things could have
4 I. e" n3 j/ d$ ~been better if not for the following:! Q- ^$ @" U0 n* ~0 w
* Y' p- J# k9 e8 \1. Never use a broke college student who hasn』t made more2 P5 R3 v* o$ s s5 |% O
than $2,000 in an entire summer as a test subject. As soon: b6 `4 V6 i; j6 M% E" O! I- s( {
as Waseem started making $100 in affiliate commissions a# A% ^2 V7 |( o' ?7 t& L/ Z
day, he got lazy and stopped doing much.
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2 n* n, ~: v) j( P$ F' t' o/ H2. World Cup: Waseem is a soccer fanatic and was *easily*
* d& I+ A& f; _% \, ldistracted by the World Cup. So distracted that he told me
+ E) P8 F& Y$ M7 [) U( w# Cit was a *need* for him to watch almost all the matches.
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/ A$ G# Y( V4 `# r. s( i" i3. He enrolled himself in a full-time course over the summer3 c3 B8 L) m2 ?5 k0 M
and had assignments and tests to complete. Okay, I will let) m/ ]: N7 o3 J, e/ |# V$ u, u
this one go.
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Over the three and a half months he spent at my home, he only
% ~2 @) M' \, Wgot around to driving traffic to 4-5 offers. I had hoped
( ~; R0 v h5 O! M3 j1 pthat he would have built enough traffic to pull off a
/ Y) B$ T1 w$ {: P9 f9 W ?/ C$10,000/month.
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Here are the result of Waseem』s stats since mid-May by' S: D* F" D2 {6 f. L
month:& V) z( u( z3 K3 A' r. D$ Q
; e( U P( O9 l/ C** May **9 M2 K# a: d; F: J9 i+ W0 N
Revenue: $830.05
1 i/ G7 U8 P; y' {Cost: $616.38- @' o" B$ I8 z$ m, I
Profit: $213.67- p! c4 z$ N) [9 B8 c/ w
Net Margin: 25.7%: J0 A+ ]6 E1 R v; [: O( |: R
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** June **& }7 w& Q u ?
Revenue: $2,526.95
% R- z% }2 x" z9 x5 ^) E* d9 wCost: $2,390.28* E: |" _. R" M/ G- J2 k8 {1 U
Profit: $136.675 r `" B! Q; f. t
Net Margin: 5.4%
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1 O- I1 L2 s# N** July **
8 M) Z2 T. P9 d/ m. u7 ORevenue: $2,787.40
. W% c2 \1 z/ jCost: $1,749.53
' @( R& V/ [" zProfit: $1,037.87. R$ w& h* H: S$ X: A% I0 b
Net Margin: 37.2%& P: d! r2 E" a2 q
$ x6 I6 ]; ^: `( p" r% c# Z5 @** August **. e; U, e+ u# M- w6 q( V
Revenue: $2,983.300 j5 _3 _5 k. Q2 w3 b* b3 c" m8 `
Cost: $1,945.838 N% A% h8 h9 X: C: }! O
Profit: $1,037.47
9 S% \( Q) I6 G: b2 T1 a8 o, ENet Margin: 34.8%. o3 w3 U& _, A$ \1 w0 N
. M- y( T2 C* j5 Q+ \** September **
6 L9 o: {: ^3 c% {Revenue: $3,841.30+ X2 v. j O+ {- [ P: f
Cost: $2,662.149 W' d7 k: M3 z% i& e- X. ]7 s3 ~ f
Profit: $1,179.160 R2 f* s' p3 k' h9 G
Net Margin: 30.7%
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** October **, T; X( n. `5 J: T/ ~
Revenue: $3,752.30
6 ^- Y+ b7 f& Q8 i' r; R4 SCost: $2,701.787 A: ?; x5 ?5 S6 J2 S5 S
Profit: $1,050.52& \4 V$ N! m2 M, d' I
Net Margin: 28.0%4 ?7 R/ H8 F- h0 ?1 t- H" X
% a% [7 }1 l/ |) S! q- p/ X$ \- S6 p
** November (forecasted) **
- v" Y& c7 N9 a8 [, RRevenue: $3,280.006 j* C. d; d- q. u5 L/ C
Cost: $2,403.007 ?. e/ H& ]8 e' s2 A2 j6 @, b
Profit: $877.00 T1 q+ a A/ T8 [5 X
Net Margin: 26.7% t& J6 O* b* f0 Q" [* W
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For some people, they may say that the above profit is not
$ w, @ o; s! _) U# na lot of money. But for others, that is enough to cover
, H: C* M+ \2 v# ]) O7 ja mortgage and car payment.8 k1 @3 U, t7 {6 B+ s" v( I
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For Waseem, this was a windfall.
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' F$ D6 ^# J7 ?+ e$ n1 R% L: jWaseem got lazy and gave up to soon. It still makes me mad1 s% ]" m+ O! {
when I think about the potential.
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In fact, it was ironic that when he went back to university% f1 X: c/ H0 o0 ]6 {; p+ d
in September, he virtually did nothing and his affiliate
: ?8 }9 h4 ^' _6 lcommissions jumped to almost $4,000 in both September and
2 V+ w0 s" C* }. ~2 g0 D) eOctober.
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If he had just spent a few hours optimizing his campaigns+ T9 ]8 l% `4 U- o. x
using the *system* I showed him, he could have easily netted
4 a0 P& l. h) B50% of these gross revenues as profit. b0 i b% @0 J$ J0 z. |
% Z8 a2 L. s# W4 v, i$ M; eHe still isn』t doing anything with his campaigns, but is
3 S4 q6 |( u/ N sstill netting an average of $1,000 in profit a month on4 D7 I+ }1 x9 t, |5 a% u9 i
complete auto-pilot. n+ t+ f/ a. {3 ?1 z
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I actually just recently saw him after he came up to help me
T7 ^+ a% q: O a* O% [set up my recent two day seminar in Toronto.3 a! a1 H& k7 W; n/ [' ]; q
; V5 ]3 E" E/ c7 x4 J' wYou should have seen the look on his face *after* my two day) x: |9 n P3 Q; k% j
seminar, when I spilled the beans on *everything* I do to
% @6 B* g' P+ w% y) Aselect group of 25 participants.. o0 q! g h7 J
9 h$ n* v* v! b+ l8 M* }, pI only taught him about 30% of what I knew.$ n, y+ ~+ U, a! `) c3 ]
: K/ D1 _& P) u7 \* h% PHe came up to me and kept repeating 「Man, I gotta finish4 f7 \2 c6 m2 p/ R5 b2 r7 Z
school and start ramping my campaigns up.」
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3 H D3 T) {# H' ODon』t worry bud, only one more semester left.: }5 C. V5 u5 K5 r
" C6 K h& F9 ^4 |Hope this story motivates you that if a broke college
% d, f; N* ?) Astudent who didn』t have *any* Internet marketing experience
+ b, I d' j p7 w" T0 Gcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!* W9 `& {3 R* Q* o/ `/ Q$ }
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Gauher |
發表於 2008-2-25 03:10:58
