找到後續文章了7 Y8 y& J& { ~! n- J! w) A
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Can I Teach This PPC-CPA Stuff? Part 28 q% X( o5 z4 ]3 [
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Okay, here is the continuation of the story on how I got my& \) N) H# M4 O7 @
brother-in-law involved with driving traffic from pay per3 L; ?/ w, { J& u$ `# C
click search engines to CPA lead offers.3 D' E7 b3 K6 w
3 O0 k/ T8 Y) z) GI left off on how he messed up his Google Adwords account/ p$ k# ]+ x- z/ v$ v4 ]9 M
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
# |/ G8 {2 \' a1 p$ m7 q9 t' H; ]/ clead campaign from $1.00 down to about $0.25.1 ~/ j8 I# R- N4 J1 }+ V
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Ready?
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Google accepted the new bid./ x. c/ `; c3 ~8 F4 x
) X a3 `+ d) L. V0 s, TWoo hoo!) r. D4 a; c/ ^
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Now Waseem can actually make money on this offer. Google9 U [8 j4 a- L1 e4 R1 i/ E
rewarded this campaign because we had developed a good CTR4 t8 @" b7 S) t" {0 T
on the ads.
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From this experience, I reminded him to develop his ad
& a1 R+ y0 B2 }$ e) Uwriting skills to keep a good CTR ratio for all his ads on5 t A1 r3 N2 F7 P& ], V4 @3 D6 i
Google.% J* O# L/ x# [) \0 H: \2 \
! _1 ?* a a% }" ~He is not a big Google fan because of all their
; U8 u- u& Q# G0 ?% Q1 N; w( xrules and restrictions, but he really likes MSN and spent a
N1 G2 F& {" B# C2 ^+ a1 a- Ulot of time on this PPC search engine setting up campaigns.8 v! X0 x) H9 G8 a9 h# Q
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He only ever did learn Google Adwords and MSN Adcenter. He6 p: ~0 c# x$ \8 k+ E$ V. X2 b/ C
could have built a lot more traffic if he had experimented) A4 y4 v/ J& q% S; D4 k
with the list of other *profitable* pay per click search- S' X6 E* d1 I, q
engines I had given him.
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He started making some good money, but things could have
; y8 V6 U. n- r& `" J$ y% rbeen better if not for the following:3 D( r, U$ R( m
: p8 i' z& f8 G1. Never use a broke college student who hasn』t made more5 u+ F& H$ m" T2 Y
than $2,000 in an entire summer as a test subject. As soon
% {2 O- w4 F2 {9 W3 X! u. V# Gas Waseem started making $100 in affiliate commissions a, P& d" O* S; H8 c* `2 X
day, he got lazy and stopped doing much.: ]' H! @& K, l
# z6 ?/ ?5 Y3 p* Z2. World Cup: Waseem is a soccer fanatic and was *easily*5 ?! \3 s" Q L z7 l
distracted by the World Cup. So distracted that he told me
* ?' |0 ]- d+ cit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
& U% M# c& e# g" e6 _and had assignments and tests to complete. Okay, I will let7 R* S7 j& J$ \3 j0 y9 {- n
this one go.
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Over the three and a half months he spent at my home, he only! g5 Y+ T3 f; S1 E8 E3 X6 w
got around to driving traffic to 4-5 offers. I had hoped: N4 J: d1 i5 j, \) H( j
that he would have built enough traffic to pull off a
" l/ \. }) q! d) a- D- J$10,000/month.4 n3 B$ j& N7 B
( E" B/ e1 ^1 S; f; C! jHere are the result of Waseem』s stats since mid-May by" d9 }* d+ h+ Q& D( w4 m( N
month:6 y+ G) q2 k5 n+ p
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** May **: c/ _4 l+ `& i2 y$ h7 g+ f
Revenue: $830.05# ?# V5 p& P( O: l+ S
Cost: $616.38
0 C2 J/ k+ ] k/ T% P: fProfit: $213.67
- V H' s6 p1 n/ r6 }6 XNet Margin: 25.7%
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3 \! J$ u4 x/ }1 P' }! ^; o C** June **% {% N- A/ g4 u* z: k/ L2 }
Revenue: $2,526.95% M+ r) k) t- C ^, }
Cost: $2,390.281 p1 q+ L! z; l5 F( W* s
Profit: $136.67/ t- A$ x5 N+ Y; `! M# G
Net Margin: 5.4%( T- X; Y) W6 f* j5 Q0 t7 r. x
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** July **8 S6 b: K: K5 N" P: b! p
Revenue: $2,787.40
8 S) U3 l2 T: X1 xCost: $1,749.53
6 l, R5 Q2 Z& j# U6 iProfit: $1,037.87' n B6 k; _; ~/ u% [0 Q L) ]3 s
Net Margin: 37.2%
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' r0 H% a/ \% a I4 ?6 K) b** August **
* Z& c/ q+ Y' I/ g4 f g, J$ kRevenue: $2,983.30
4 H1 T$ q$ s1 _- h; w; }Cost: $1,945.83# R) Y- H; ~6 j% O9 E7 w4 q$ z
Profit: $1,037.47" r7 Z+ H2 Y2 m4 W0 \" r
Net Margin: 34.8%
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** September **
! F( ?' Q; D$ X$ B% W! @$ y" i IRevenue: $3,841.30
- v ~. R4 C: v9 {Cost: $2,662.141 \. x5 v- m( J Q0 c0 Q0 O
Profit: $1,179.16
. c0 W" Q( }! J( xNet Margin: 30.7%1 Z, u! s( J! V6 \9 d
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** October **$ }: H+ d5 T7 w0 x3 Z/ ?3 k
Revenue: $3,752.308 R/ {( g" K& f( b; P# i
Cost: $2,701.78
' A; D5 Q$ E nProfit: $1,050.52
8 n$ ^ C: B4 m. ]* CNet Margin: 28.0%
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** November (forecasted) *** Q% f; W8 E% k- D
Revenue: $3,280.00' R5 q3 \3 u( R s1 v$ G
Cost: $2,403.00' g. P$ \! X# R, M; _
Profit: $877.00" J$ {7 Q* s& h2 d" K
Net Margin: 26.7%/ \. l& d. L7 x* x
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For some people, they may say that the above profit is not" K4 \; @. }' w+ h0 l/ q4 x
a lot of money. But for others, that is enough to cover
+ v# u. K0 q+ L( z2 b3 Fa mortgage and car payment.3 S. z2 {; p @* F7 U
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad1 t3 _6 D: x5 E, F$ E1 f
when I think about the potential.
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In fact, it was ironic that when he went back to university
% v ^4 ~7 {" }- ?in September, he virtually did nothing and his affiliate" U1 S2 c' l' K$ H
commissions jumped to almost $4,000 in both September and; E3 h6 g* q5 Q/ U" D$ l
October.0 j& \) p. a8 L5 o* l8 m
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If he had just spent a few hours optimizing his campaigns
. l6 F* u8 L5 `' F2 I4 |using the *system* I showed him, he could have easily netted/ f3 `1 c, p1 T$ ] e; F
50% of these gross revenues as profit.
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8 u) B0 N6 @5 A7 n% A: t9 s0 R+ F1 X+ uHe still isn』t doing anything with his campaigns, but is
) m/ ~5 V! K0 d- tstill netting an average of $1,000 in profit a month on, v3 G8 B3 j/ U
complete auto-pilot.# ?8 I$ I: D8 C% l9 H7 O. w
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I actually just recently saw him after he came up to help me
# a, R' i% g, q" x: Jset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
# c% n* I8 ^( u( M- X: ^& N3 Iseminar, when I spilled the beans on *everything* I do to
/ s! ^( |+ w( \select group of 25 participants.+ W% u+ r7 X% ?9 ~4 s7 {6 z1 G
t- _6 K6 C5 I. K5 v) u# a; C5 pI only taught him about 30% of what I knew.
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& q) u2 [. v. ?# e8 qHe came up to me and kept repeating 「Man, I gotta finish& m5 j @) k% _7 [) p; k
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.* \) L) p2 d2 j
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Hope this story motivates you that if a broke college' U5 g5 c7 w/ ~. [
student who didn』t have *any* Internet marketing experience
) h @: R4 U- L% d8 J7 Y3 acan make money using the PPC to CPA money model, so can you.% K% _) c9 ]2 p% j8 _8 _+ J: [
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Start building those CPA campaigns!
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Gauher |