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! v3 f, k8 _( [- p/ I' NCan I Teach This PPC-CPA Stuff? Part 2+ E( T* F4 |5 g; ^5 {' G2 G2 N
_0 w5 ]5 S) kOkay, here is the continuation of the story on how I got my
/ n8 S0 ^5 C9 n% v/ wbrother-in-law involved with driving traffic from pay per
0 R( [% X: P+ ?7 p: jclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
9 t4 W. f( C# b# X% T' _6 ~* w2 E! Kand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25+ v {/ T; f$ m4 s
lead campaign from $1.00 down to about $0.25.& f2 ^( b) V T1 K0 z
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Ready?
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& k8 o" y+ [# }, B& eGoogle accepted the new bid.
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6 o7 K+ ~2 c8 u# q3 |) K9 }% mWoo hoo!; `6 U; Q9 r n5 Q) u% k, X' b
* F1 b% @: a* _8 O; _/ x4 tNow Waseem can actually make money on this offer. Google
. U3 j9 o' i( x$ hrewarded this campaign because we had developed a good CTR2 g- F/ E2 B) T% b' |
on the ads./ t( q/ [- H2 t9 ?7 v, ]
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From this experience, I reminded him to develop his ad
7 n- u/ M6 v. u% \* a9 m8 X, T$ C2 zwriting skills to keep a good CTR ratio for all his ads on$ B, ~! J+ }* K$ w- I
Google.
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3 [" {; K7 X* @ z% c/ l aHe is not a big Google fan because of all their
4 c% H6 j+ s, u9 P2 `! c* n3 Grules and restrictions, but he really likes MSN and spent a
% R& S6 q6 E$ s; E1 ?lot of time on this PPC search engine setting up campaigns.
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; z0 `' k/ r+ i# R/ A) s) x$ f& j- @He only ever did learn Google Adwords and MSN Adcenter. He
5 d o. E7 W4 L4 x/ y" x+ ecould have built a lot more traffic if he had experimented0 g3 F& [2 E {& c" F6 q
with the list of other *profitable* pay per click search' _4 l; ~6 [1 N; k. n
engines I had given him.; `% a, B/ K3 w& x( {
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He started making some good money, but things could have
2 R* Z6 p3 {3 l0 I1 J' I2 k4 Mbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
' w F: A# {8 Q1 H6 ~+ Gthan $2,000 in an entire summer as a test subject. As soon
: z9 z& T1 J7 Z: Aas Waseem started making $100 in affiliate commissions a
5 w, x5 l* J( dday, he got lazy and stopped doing much.# @1 i* {% h) h7 d: V+ R5 E
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2. World Cup: Waseem is a soccer fanatic and was *easily*
$ J2 |% u# b- c! A$ q- E0 Ldistracted by the World Cup. So distracted that he told me& e3 c7 l0 W" |& ~8 n/ a+ F
it was a *need* for him to watch almost all the matches.
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' R. l9 [" }% A3. He enrolled himself in a full-time course over the summer
0 u1 Z' Q, j! T. D$ _( H+ |and had assignments and tests to complete. Okay, I will let" z& `3 G- K! l8 @( x7 P- ^
this one go.
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1 q" N0 d# ^' Q2 ]Over the three and a half months he spent at my home, he only4 t8 z+ {( m( s7 Z' x- [
got around to driving traffic to 4-5 offers. I had hoped* ~% y3 G; Y2 A' q/ [) c7 ^
that he would have built enough traffic to pull off a
1 f8 C# o) \1 r- E3 D' V$10,000/month.
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" l- M" y& ]$ s; x7 OHere are the result of Waseem』s stats since mid-May by
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. X! a# {' O p/ N2 K2 f! N0 c** May **
7 b" I+ s# ^0 W( b# w6 O: |Revenue: $830.059 l) `8 m$ k! B5 Q7 E8 X ~
Cost: $616.38, y) r. ?8 V& N' u- [
Profit: $213.676 H4 K3 S9 Z G' Z/ Q2 K" |
Net Margin: 25.7%& U: |2 u! b# T2 m7 [% G: \" b7 ^* @
1 l4 t# ?$ n* ?3 s) [
** June **
" R: J/ o" Y7 S( G" b% f# G& pRevenue: $2,526.951 s2 V6 h6 h1 a" R- r2 X- a/ s( D
Cost: $2,390.28
: A. ^6 K( K( H2 xProfit: $136.67
. A f. b6 T# H$ @' {) @6 hNet Margin: 5.4%( s% H6 x7 e7 T: T; h4 {0 x
. c8 l/ e/ y1 p: Y/ K C
** July **
7 T: Z/ A; [) n7 aRevenue: $2,787.40
' S* W- I& d3 b$ RCost: $1,749.53
6 o {0 T3 f1 bProfit: $1,037.877 S% @ ^, _: }$ L) L! G: {
Net Margin: 37.2%
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** August **
9 j8 P* l6 B. ]# M ORevenue: $2,983.30" ?2 @' Z p* L" r
Cost: $1,945.83' T3 C, _8 `) g, m) Z- N7 {
Profit: $1,037.47
2 S+ o4 p* l" Q- k) ^4 i# oNet Margin: 34.8%/ b4 I, _8 s4 J" w& p. A
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** September **, G4 M5 O' f) {5 H) E$ X# Y
Revenue: $3,841.30
7 q4 X; T) y* e$ e0 c' |0 Q0 U( RCost: $2,662.14* M1 \, ?1 i, I \
Profit: $1,179.16% \: [5 P1 x: N. O" P0 |
Net Margin: 30.7%7 a+ l' S! m0 H; S" ?
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** October **( ]" z1 |* ?! a5 ~
Revenue: $3,752.30
. U8 K$ b' T( K4 T! ^Cost: $2,701.78
0 ^# Z1 O, Y( }Profit: $1,050.52
8 v9 V( p) l3 r1 O8 e* ~: {) pNet Margin: 28.0%
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** November (forecasted) **; `# K6 M' N9 g& A8 x
Revenue: $3,280.00
3 ~! j8 t( a+ T5 R" C6 m0 {Cost: $2,403.00
" _" m2 k. ^# Z- I9 C9 X9 `Profit: $877.00
1 C5 E/ E& |' z8 b# g, p* k. N$ jNet Margin: 26.7%
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' R" u0 ^' J; F9 NFor some people, they may say that the above profit is not. t- J7 `$ `7 E2 F. E9 K/ M# t
a lot of money. But for others, that is enough to cover# s7 J8 v! o& n- Y
a mortgage and car payment.
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For Waseem, this was a windfall. A2 [! j8 S G5 m6 Z: L0 N/ W( H1 @
6 k: ?$ T7 B, M& x4 B0 YWaseem got lazy and gave up to soon. It still makes me mad' w" ?1 H9 n5 i0 F
when I think about the potential.
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; A+ x+ G, k4 u7 ^6 YIn fact, it was ironic that when he went back to university
, ^0 Y5 u# i6 S. q9 kin September, he virtually did nothing and his affiliate
3 F( r; q% N+ Lcommissions jumped to almost $4,000 in both September and: k/ a# Z* W* N0 J7 q
October.
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If he had just spent a few hours optimizing his campaigns! ?6 `, }. U( @7 l* ?; z$ U# _
using the *system* I showed him, he could have easily netted, ? [7 P5 c9 I9 |
50% of these gross revenues as profit.
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, L+ v {7 Z/ w& T# [He still isn』t doing anything with his campaigns, but is1 h4 Q6 D: J" [
still netting an average of $1,000 in profit a month on
4 T# g* D0 g1 ]5 ]; n8 i! h, e. Y2 Bcomplete auto-pilot." D2 U. b4 i( q# l" I
( u" q* Y) B2 i% CI actually just recently saw him after he came up to help me0 `; K% k2 x" Z
set up my recent two day seminar in Toronto.8 J* H2 t& Y* P6 r- ~* z( p" p5 w
3 E# P/ |! j" J8 U C0 k& ^You should have seen the look on his face *after* my two day
! F+ z* Y1 J) ~' Z# ?: N* _, \seminar, when I spilled the beans on *everything* I do to
$ g1 @% a f) Q4 Zselect group of 25 participants.
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I only taught him about 30% of what I knew.- |9 c* f6 X% E- Y6 ` q
3 F; N- {7 w* W+ b1 p2 [" M* MHe came up to me and kept repeating 「Man, I gotta finish
" `: \- V# n/ |6 T* y4 T2 Q$ Nschool and start ramping my campaigns up.」3 |6 g$ ]3 `) ^5 y* t7 s
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Don』t worry bud, only one more semester left.
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( p! s6 J! Z* Y) E' U/ f0 [Hope this story motivates you that if a broke college+ ]9 D( K2 K. J0 q# Y& u
student who didn』t have *any* Internet marketing experience/ k2 G* n! [/ A) L
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
