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# l8 h: w6 R* ]' G' H! t( iCan I Teach This PPC-CPA Stuff? Part 2+ U3 g* t) c1 @( k6 p3 Y4 E
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Okay, here is the continuation of the story on how I got my r5 [ n P! L X# g' C
brother-in-law involved with driving traffic from pay per
8 ~5 |+ i9 n- @5 G& C: H/ r- R- n6 iclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account. i% `: c" V/ }" [
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
" o! s! Y7 ?# C6 _9 s. V. qlead campaign from $1.00 down to about $0.25.3 W8 E8 Y2 \$ a" a8 `
% r! a8 u2 V. Q2 H/ e6 D# cReady?6 ]0 S% a+ z4 C8 _, R" J
0 ?- m9 U; k+ N+ ]6 vGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google7 E* W: j" L. s6 V
rewarded this campaign because we had developed a good CTR
1 y5 F4 V W) x* son the ads.9 L( ?3 I1 l! p
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From this experience, I reminded him to develop his ad2 X% X2 B2 q0 k; l$ ~
writing skills to keep a good CTR ratio for all his ads on, {6 ~' i9 t! U
Google.' h3 t% P g8 u2 G) G7 {0 D% g8 \
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He is not a big Google fan because of all their8 h9 ~' I( s/ T
rules and restrictions, but he really likes MSN and spent a
?1 x/ ]3 h9 L& B zlot of time on this PPC search engine setting up campaigns.# b$ E3 k& }8 {9 T1 F% R+ o
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He only ever did learn Google Adwords and MSN Adcenter. He; s9 o7 n2 _3 q
could have built a lot more traffic if he had experimented6 u& m3 q+ \7 _: w" g1 e* J3 D; |4 h
with the list of other *profitable* pay per click search
& F* ?3 c' H: ~4 {# t' Lengines I had given him.
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He started making some good money, but things could have4 w% c5 ?* V7 z- s. h
been better if not for the following:
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6 Y5 }, S: x. O) B% j% n" \1 g6 @1. Never use a broke college student who hasn』t made more
6 s3 o2 c; S/ m& Fthan $2,000 in an entire summer as a test subject. As soon
8 b/ P$ d3 z) T& Pas Waseem started making $100 in affiliate commissions a
4 e5 @5 {' Y: H4 Rday, he got lazy and stopped doing much.. ]/ @1 ^5 T/ u, y" V/ G
. ?0 C( G" x3 y2 g2. World Cup: Waseem is a soccer fanatic and was *easily*
( t, }+ O0 S2 k" R* K. rdistracted by the World Cup. So distracted that he told me: M* j: |$ V, v& R1 H! q
it was a *need* for him to watch almost all the matches.' b1 [9 L( g) l- k; @' |' j
, J6 k9 v: P( T, |3. He enrolled himself in a full-time course over the summer
4 {( `0 ]$ O7 Y8 n3 n. x' {0 s/ c, Jand had assignments and tests to complete. Okay, I will let. z) P5 [/ z7 W$ E6 J$ A# y
this one go.
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Over the three and a half months he spent at my home, he only
4 g0 m4 \9 f5 lgot around to driving traffic to 4-5 offers. I had hoped
Q, t4 \ Q# O& H- C6 V0 X7 z; W/ }that he would have built enough traffic to pull off a
1 A1 c5 ?+ P+ ~$10,000/month.
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9 p- l9 q, n E) b* v; FHere are the result of Waseem』s stats since mid-May by
O8 l( H; Y: ~# D( f8 Umonth:
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** May **( h, p7 W0 h! T1 ~. |4 O; ]3 W- M
Revenue: $830.05
2 g: K2 Y0 D' D; m3 e o5 i+ ^# wCost: $616.38
' @2 Q, [+ X( b9 q/ G8 V _: ?7 Y. aProfit: $213.67/ n: F. k( k4 ]# @! _# a% F! u3 C
Net Margin: 25.7%
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* Z( k( B% { Q" _8 g. t** June **, k) \. F- |& ~8 x) l0 }# G1 T
Revenue: $2,526.95- g' \, L: r- { u1 W
Cost: $2,390.28
7 l5 `& t% d' Z9 C! i" I7 RProfit: $136.67+ a- M0 K9 t# y: i+ I2 K7 G
Net Margin: 5.4%5 x) r2 A4 m- o5 x0 N8 a
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** July **
( s6 ?) a. h" F" u* ~; w" P/ ~Revenue: $2,787.40
3 a5 J0 e' ?+ \2 Z- d S9 G& f# U, O: XCost: $1,749.53% A' k. ?7 E9 s, L, ]
Profit: $1,037.87
, B$ n4 b0 ^; x. pNet Margin: 37.2%
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7 \2 P# E. |2 U& @8 _* m, t5 w** August **
8 u E1 `+ M/ m/ H& O6 G1 ^Revenue: $2,983.30
* T4 N+ W# }' _Cost: $1,945.836 H! J1 U" H- G4 |$ N. g: T8 M
Profit: $1,037.47$ e& H& C2 q/ Q0 g0 g" d5 M, [
Net Margin: 34.8%( A3 p2 J$ {' z# d2 s" K6 X3 e
* C) d+ n* W' e% \ T** September **
$ @; F/ h8 g0 S8 F0 }Revenue: $3,841.30
$ C* m& v, L" @6 gCost: $2,662.14
3 z! l, M* f; @5 @$ iProfit: $1,179.16
4 s6 k* s, H) BNet Margin: 30.7%7 n# S6 r ~ p. { Q; ?0 R- T
" l$ _ R+ c" I' y4 U** October **
' h, s7 _' H% u$ h: `( z0 `/ q' wRevenue: $3,752.30; D4 I2 t' T( e3 X1 V( W1 Y
Cost: $2,701.78
% [$ H9 e0 b8 K0 {Profit: $1,050.52
' i% s! z2 }* Z/ ?4 L% z0 q0 a* UNet Margin: 28.0%
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; c* |8 G M3 k8 E1 O5 P) a** November (forecasted) **( a# M" p$ x. T" L; Y. Y0 S
Revenue: $3,280.00
7 V4 W0 |: F, k6 t( T }# _9 [Cost: $2,403.00& b1 y. o$ {6 l3 R1 u' A/ J
Profit: $877.00+ f# v1 i. O5 \* ]3 e9 J9 A
Net Margin: 26.7%3 ~" k6 l5 ~: @4 B" R7 d) y
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For some people, they may say that the above profit is not
. E" L; r# u2 A" B: P* u7 u/ ca lot of money. But for others, that is enough to cover% o9 E6 ?1 z/ \2 g/ T
a mortgage and car payment.
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For Waseem, this was a windfall." b) c( N) y) f4 o* K3 [
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Waseem got lazy and gave up to soon. It still makes me mad
$ p* m7 }/ w. b6 |5 a' lwhen I think about the potential.5 l( v+ j( ]3 n0 q7 A- T
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In fact, it was ironic that when he went back to university
& K8 G4 |# I* y) {+ t* A' |$ T7 [in September, he virtually did nothing and his affiliate( g+ w, s- w! Q: u1 x
commissions jumped to almost $4,000 in both September and9 C8 b3 ~" g9 B2 w% Y! k
October.
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; G* c w8 q3 p; B: v( k' cIf he had just spent a few hours optimizing his campaigns2 G F9 `; v2 H }
using the *system* I showed him, he could have easily netted
5 M3 b$ n) w" ]! [& Q, H( M( z/ w50% of these gross revenues as profit.1 X8 T, o) l& r1 F6 C1 m$ G, I# ^
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He still isn』t doing anything with his campaigns, but is
; v! k0 k2 ], G0 m6 ^still netting an average of $1,000 in profit a month on
" [7 C) g# q& c# l. }complete auto-pilot.
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I actually just recently saw him after he came up to help me' t6 R* j! R" ]( _3 p
set up my recent two day seminar in Toronto.
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7 \% a9 V8 h5 S4 AYou should have seen the look on his face *after* my two day
- S) `# V7 G d" u, Y2 Zseminar, when I spilled the beans on *everything* I do to
( H8 s7 S9 O7 s2 B- [' A3 hselect group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
3 O& C$ j% w) [# T F+ p. y( ^5 zschool and start ramping my campaigns up.」4 }: F: X* ^4 j% K9 l3 _
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Don』t worry bud, only one more semester left.; X% c# z" O& ~! Y4 o% J% ~
, F- x' C+ q' c. zHope this story motivates you that if a broke college
/ I2 _4 A! b! k0 H- d% d% s4 tstudent who didn』t have *any* Internet marketing experience3 d; q& _# d9 S1 `/ O+ l
can make money using the PPC to CPA money model, so can you.8 R# B+ F. o0 v; n P/ }( M$ g1 R
5 o p7 I" j" w4 D' i wStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
