找到後續文章了. O: n0 m4 `6 D5 ^" l& A
7 U" N; ~5 v* D5 a
Can I Teach This PPC-CPA Stuff? Part 2! L* R3 g! t4 Y7 W2 j/ b
% V% r2 U. W1 f# s, E! E0 OOkay, here is the continuation of the story on how I got my
# @( l. n8 E# H1 `brother-in-law involved with driving traffic from pay per
6 ]' L/ ~0 l5 W" b8 s% W% Z. M* `; Lclick search engines to CPA lead offers.
: u: b. _$ d+ F5 d3 P9 S$ D
/ C+ g. I& C% X1 TI left off on how he messed up his Google Adwords account/ ^$ F0 H" t7 q, A3 |
and how I was trying to fix it.
8 D K; i! v$ \/ D2 _' N, z. }5 A
}4 q6 Z; ?# m! J, T$ V8 k% B+ X9 cHere is what happened when I dropped the bid on that $1.25$ t& w6 b6 ^. [; r
lead campaign from $1.00 down to about $0.25.# m6 G* T7 m4 a2 A2 m
. p* I2 m! F1 Y) T6 D- t! P3 e
Ready?' A/ O4 y- ]- _+ }) h1 B" c
8 t! {8 y7 v7 ` p% F$ oGoogle accepted the new bid.# J6 c& f7 @% v8 @4 J. q0 f) ^
8 { C$ _5 J# r# X; A+ G UWoo hoo!
. k, ]0 i7 r2 {* M) Y9 B
, r' Z& P7 ]1 {% FNow Waseem can actually make money on this offer. Google
" Y+ N* r/ q& z1 k2 X% m& Xrewarded this campaign because we had developed a good CTR
' i# L. [ X; M% O5 n z+ kon the ads.! O5 b0 {8 w. `0 `) ^. S
: N& V0 v, `, ^; {* ]# D! G bFrom this experience, I reminded him to develop his ad. x+ Q, @5 J0 w+ T! f V
writing skills to keep a good CTR ratio for all his ads on
T) D8 _0 E$ w0 XGoogle.$ @6 F) r' M9 D8 r* |8 e5 a
4 Z- x" d+ E# m5 KHe is not a big Google fan because of all their0 m Y4 S% Q. Z; ^3 I
rules and restrictions, but he really likes MSN and spent a
* b4 L6 g/ v$ Q, a. g' T T" tlot of time on this PPC search engine setting up campaigns.
9 J5 n0 j; U- m2 ^( I4 v9 r' g9 G
He only ever did learn Google Adwords and MSN Adcenter. He
4 D7 |) h3 L4 T5 Ycould have built a lot more traffic if he had experimented& j7 K' q \) d! k& `2 T# k- h y
with the list of other *profitable* pay per click search
/ r) d/ J3 s; H; S% J. rengines I had given him.' N/ p. P( U, r
- d' ?! ~+ w: |: w- dHe started making some good money, but things could have2 j9 w t& p: Y
been better if not for the following:' Z9 d1 K$ h5 k8 n5 P! Q
- v! w; H! z! e( a h: o1. Never use a broke college student who hasn』t made more1 @% E- o. u% S
than $2,000 in an entire summer as a test subject. As soon
# J) R2 K. V5 G I9 h4 Nas Waseem started making $100 in affiliate commissions a" y; q7 l Y& `4 O0 _, X2 i
day, he got lazy and stopped doing much., J# z' b. b+ I4 O R4 Z Z
7 r+ q$ Y9 `; t# C" F2. World Cup: Waseem is a soccer fanatic and was *easily*& p9 v8 m# \& ^2 A9 f
distracted by the World Cup. So distracted that he told me
& k8 e* z7 V# S# `4 b( Z6 e2 pit was a *need* for him to watch almost all the matches., j$ r( \2 l0 i) L3 q5 o/ Z
6 U1 s. H5 U0 T3. He enrolled himself in a full-time course over the summer) ?, @. o9 Y- a! h5 z9 O0 F. z
and had assignments and tests to complete. Okay, I will let9 }( C6 Y6 [- Y! b" f$ {5 X9 }
this one go.
- X. T1 Q6 E n0 B9 E; C% W5 G) J" v
: Q5 L+ i1 y; y9 d+ {Over the three and a half months he spent at my home, he only
3 Q- _& J3 ]/ f7 K' a* q- G8 ugot around to driving traffic to 4-5 offers. I had hoped3 a( V- R. f1 U5 B# b+ [0 Y9 Z
that he would have built enough traffic to pull off a! i# O& U7 @% [% {) C# V% X$ K1 r/ N
$10,000/month.# p0 h' ~ c, |5 d/ \, _$ l7 z
* Y: g7 m" q& ~9 d, rHere are the result of Waseem』s stats since mid-May by* x1 N4 }0 M/ B7 U$ V" @; Z' L0 }
month:
8 n; t, f- b5 p7 }0 ?4 G* D& D' f# d, A6 I6 y
** May **2 y5 [3 n, V- I* W
Revenue: $830.05
1 V& S- X+ `! S; n8 x8 WCost: $616.38
0 _4 @& A. J( }; fProfit: $213.672 j8 F6 D7 Q# U% M" P) `; J
Net Margin: 25.7%3 n4 o; F9 L+ H, [- O( N2 c. R
) ? T% r' i! x+ }** June **
1 S- U" d+ }1 r9 tRevenue: $2,526.95% h0 X4 W6 M' `, _. }
Cost: $2,390.28
; g3 }/ i, K; b6 p$ p$ Z: D& TProfit: $136.67" n$ m8 U6 ?! r" v# L" B
Net Margin: 5.4%
5 c0 l! W6 F8 f" [* P) n2 h+ v. z# \4 a
** July ** P0 m8 I8 X1 ?* b6 k, h
Revenue: $2,787.40
9 ]( n- `( C1 j- P+ \: eCost: $1,749.535 p: w4 Y8 E/ |! _. P' w+ Q
Profit: $1,037.876 A0 z$ k) P- f9 L$ Z
Net Margin: 37.2%
+ Y4 B- V. P/ Y4 b! j- X2 `
: C9 \% `, y/ j* o. g' p& Q** August **$ `8 N4 O9 S2 ^# H0 v- c; O
Revenue: $2,983.30
/ Q& Z9 z9 _* ?. P% [Cost: $1,945.83
* i0 d+ y9 M7 q- V/ uProfit: $1,037.47
$ [+ k0 j1 Y0 U* S2 P% }Net Margin: 34.8%3 ~ x5 }/ J0 ^& c! i K$ X
3 G5 h! M( D/ o
** September **
5 o# E6 W J* m4 c& y" E+ c2 vRevenue: $3,841.30
$ y$ e' z1 p( I: k6 GCost: $2,662.14
2 \. m2 W% X2 d& m% `Profit: $1,179.16/ y3 i: Z: j% x/ h1 b
Net Margin: 30.7%
: A, |/ b( B7 ~8 W1 `4 j! w' c
' v) t) E Q3 J4 [** October ** p# i4 ]$ O% q: B7 W
Revenue: $3,752.30
$ A3 }9 G: I# A1 P9 \' G- ECost: $2,701.78" ?; V" ^7 _5 q3 x
Profit: $1,050.52
9 V. H3 c: i/ |' eNet Margin: 28.0%
5 B5 ^+ |* U0 \, M- F% V% g7 K \
: o8 s1 K9 B% F! I7 ]: _** November (forecasted) **. r/ x6 M, ^8 e
Revenue: $3,280.00
! G: }. j7 `" ]1 SCost: $2,403.00
7 Y/ [# ?9 A8 I, q; d3 gProfit: $877.00
0 v0 g; I: M; _Net Margin: 26.7%- x: X+ m! a8 K
7 q* y% I4 Q j* N& y0 r
For some people, they may say that the above profit is not
* j! B2 E8 [" H, j6 Z7 g4 n: K& Za lot of money. But for others, that is enough to cover
# v, L$ U0 Y, J: m7 ^a mortgage and car payment. b+ b( L' G1 `! a- S
: r0 y3 B, x. N5 z: j2 b( y1 F; x
For Waseem, this was a windfall.
% ?$ n- r# c p6 a6 D- ~. H3 }! h7 N) W( `: d
Waseem got lazy and gave up to soon. It still makes me mad2 h0 m' R) n6 `0 e9 ]1 k
when I think about the potential.! R9 }, E. N% h" i
/ v! u. C1 v0 w7 F
In fact, it was ironic that when he went back to university
' b* t) V* H+ m% i1 Bin September, he virtually did nothing and his affiliate
d/ K3 `& n0 E' v, i( bcommissions jumped to almost $4,000 in both September and1 j, r! w6 o" \, {# p$ ?! G) C
October.
1 ?/ o9 l! y% w U( m9 q+ e% {% p% S
5 a: Q4 L, W6 Y* r4 QIf he had just spent a few hours optimizing his campaigns
! p' B4 s' u5 |# B: B; a# O$ h5 Musing the *system* I showed him, he could have easily netted
- s- f1 E- B' l+ X/ u8 V' ]50% of these gross revenues as profit./ k& P8 O: j. P7 V8 x p, B7 m5 R) Q
0 M' W' |6 \ [2 m
He still isn』t doing anything with his campaigns, but is( o( F9 X! ~3 ^
still netting an average of $1,000 in profit a month on
% R5 _2 W: q: |# S/ Y2 dcomplete auto-pilot.
3 z* R3 ]) d: t6 @ }
) `% K- @ R0 m$ v- s7 u8 |% ~ fI actually just recently saw him after he came up to help me/ z6 B. T2 g, \+ q! l0 w2 n% o: ?
set up my recent two day seminar in Toronto.
5 i; O+ J/ {" D* ?# [/ H5 R' }0 P/ d3 s, [' H
You should have seen the look on his face *after* my two day
2 \& i' E! b- L' z! J1 g" |seminar, when I spilled the beans on *everything* I do to( D9 U& n9 w; a0 p9 Y
select group of 25 participants.
' ] M9 J; P5 F1 c# ~7 Q" N" d+ L4 B
) ~- j0 Z' |, n5 W; gI only taught him about 30% of what I knew.
7 B S" m8 m" I/ _" G5 S' T7 d% Y- M- Q' g" ^, g: ^) n4 H
He came up to me and kept repeating 「Man, I gotta finish
* o" \( v) x9 M; l* t' kschool and start ramping my campaigns up.」
; H; \: h# }( o2 F) ?& b
5 M/ U; V- T9 Z6 z" J3 U; G3 Q1 ODon』t worry bud, only one more semester left.* \+ v1 v' `9 P8 ]
& }3 `# m( v" ~: B$ _% eHope this story motivates you that if a broke college p! s* J% j4 P6 |$ u
student who didn』t have *any* Internet marketing experience
5 h) ?" C6 t% |% Gcan make money using the PPC to CPA money model, so can you.
0 P) C r9 Q' w- ~) c; i2 o, h& l& K! J# X, l
Start building those CPA campaigns!4 L6 h( r# k$ t- I6 d
) l, j" J4 ]( rGauher |
發表於 2008-2-25 03:10:58
