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" \/ @1 U& z* ]# q3 `Can I Teach This PPC-CPA Stuff? Part 2
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0 t8 A% H; S AOkay, here is the continuation of the story on how I got my$ P1 R( H2 G8 V3 J! c- h
brother-in-law involved with driving traffic from pay per% b& a6 m0 y$ c, ]6 b, ]9 e
click search engines to CPA lead offers.
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# x) h3 ^$ t8 rI left off on how he messed up his Google Adwords account) V6 ~2 R; @- E! S- `2 M) N9 C" A3 V
and how I was trying to fix it.% M1 E5 q( [' {% o
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Here is what happened when I dropped the bid on that $1.257 Z; ]6 m- S6 i" G& Q! y* s# j6 j
lead campaign from $1.00 down to about $0.25.. ~0 S+ g. ]: `4 n& r
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Ready?! W2 s/ ~3 g& J$ w
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Google accepted the new bid.
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Woo hoo!$ \% E& F7 l$ h
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Now Waseem can actually make money on this offer. Google# o) f+ |. p! S) `$ h
rewarded this campaign because we had developed a good CTR
8 R" Q+ q. F8 P) y: ]# Bon the ads.0 S5 {: c) A# @- m: w/ E- g
& p& ~! V- o3 s! m( m" _' XFrom this experience, I reminded him to develop his ad
, L; l+ J& u Q# Z- Q/ _" @2 Kwriting skills to keep a good CTR ratio for all his ads on; i0 J. J( Q, o. ]
Google.( W" `" N: ~- d$ `! ~8 V' q3 Y
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He is not a big Google fan because of all their- J+ H+ c) u0 \/ D3 S
rules and restrictions, but he really likes MSN and spent a
* ^) H+ t$ y$ k6 ulot of time on this PPC search engine setting up campaigns.' o' w/ D6 W3 c" x2 h) M8 J& p: @
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He only ever did learn Google Adwords and MSN Adcenter. He4 p% u2 `5 @5 W( |; L/ m1 @( ]
could have built a lot more traffic if he had experimented
( p2 K+ K9 S1 A: y% _with the list of other *profitable* pay per click search
8 @1 C6 D, O Y+ hengines I had given him.) P, k: _1 {! U) }, A/ y
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He started making some good money, but things could have
# k/ r7 a7 z, g! v, @2 N* O/ u) nbeen better if not for the following:( a. ` q# B6 M5 x; } V: f
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1. Never use a broke college student who hasn』t made more. ^! u" h! s- D; z
than $2,000 in an entire summer as a test subject. As soon
) j: W/ @2 D% e3 ?as Waseem started making $100 in affiliate commissions a
3 h' s- A& F! H) j& Y6 L& Yday, he got lazy and stopped doing much.9 @7 G' Z1 C; H% j$ ^" y
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2. World Cup: Waseem is a soccer fanatic and was *easily*
1 _) A1 A$ ?$ M& O+ l6 Qdistracted by the World Cup. So distracted that he told me
& L0 ~$ Q3 c2 Z! ait was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
# }0 I+ k) F) m* D) wand had assignments and tests to complete. Okay, I will let
* b- v; A4 m+ O+ B/ u6 _this one go.- h3 z8 i) q3 \1 s& |
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Over the three and a half months he spent at my home, he only4 P' b, N$ y" z7 e
got around to driving traffic to 4-5 offers. I had hoped& d: `3 {3 [6 u" M" t7 `
that he would have built enough traffic to pull off a4 g: x/ R3 L$ x# h4 ~9 R
$10,000/month.
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1 X; i; F5 D; M1 x' M% ^Here are the result of Waseem』s stats since mid-May by
" u/ }/ g. j/ m( }' G0 Vmonth:
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/ j9 Y% x0 J: N1 [8 i1 J% t** May **
: a+ h$ @ K& t) f3 X2 }7 VRevenue: $830.05, I. N+ }0 w8 k$ z
Cost: $616.38, U: z0 ]1 ^8 H% n" C/ U
Profit: $213.679 Q) k. R$ n0 e' K
Net Margin: 25.7%
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** June **
1 W4 o0 E4 R! n I& n: @( VRevenue: $2,526.95! L, P$ e/ L2 `1 ?+ a9 Y4 m
Cost: $2,390.288 @2 y7 t( G- ]/ C" C9 x9 d b8 A
Profit: $136.67% W! s5 Y' x: k1 [" N
Net Margin: 5.4%
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P+ u( U( N9 K- k3 I4 H2 X** July **5 {6 s E* ^# p. m" k8 @# N
Revenue: $2,787.40
, X4 d! A" |' BCost: $1,749.53
4 H* \% C# r/ c2 W VProfit: $1,037.87
5 W& j- x% s' m ENet Margin: 37.2%. U, w3 b1 A$ ]: a+ e+ w
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** August **, _( |( Y) q( Q( \
Revenue: $2,983.30' c C" v( ]( a+ \9 {6 G/ g
Cost: $1,945.83) o1 x* H* n! j' e4 k* i
Profit: $1,037.47 b( S8 @1 e7 ^8 r! |4 U& f
Net Margin: 34.8%
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** September **; S! B. x% [8 o q# `" Z8 s
Revenue: $3,841.300 t9 p' y* @5 U( j6 u
Cost: $2,662.14
3 I& }* O7 K. e. G5 YProfit: $1,179.16. `. U1 f( M) ^7 Z- S
Net Margin: 30.7%3 f( f( g3 `, f. Y0 w! V
: c0 O" _- |7 y6 Z; u% l** October **
/ F' ?- V/ L$ e* ?. ]' v- BRevenue: $3,752.30
[& L7 E1 V( ^ BCost: $2,701.783 C+ c( a$ v! V Q" @
Profit: $1,050.524 e+ V- N3 P ~! Y& A" A
Net Margin: 28.0%
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** November (forecasted) **
2 k0 ]5 n! g0 @" z* Q) I' bRevenue: $3,280.00( `$ B" s2 ^( k7 D j! @% A/ y
Cost: $2,403.00
- Q6 `" |, l3 M' c# nProfit: $877.00
7 n8 U! |/ `9 a, n4 DNet Margin: 26.7%1 M0 S7 b6 ?" ]9 Y
7 D4 x9 @+ \) g. \ [1 Q, n$ qFor some people, they may say that the above profit is not( {/ C, d) A6 G
a lot of money. But for others, that is enough to cover6 |8 D, `6 L' ~1 h0 E0 z
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
7 [* z b H! K$ w6 Q% S5 ^when I think about the potential.
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In fact, it was ironic that when he went back to university' K' y( i V$ M6 W
in September, he virtually did nothing and his affiliate
0 W5 {1 l3 i- q wcommissions jumped to almost $4,000 in both September and& p+ M1 s# F& ~/ K' c) D
October.( B5 c, P% Y; }# V. r
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If he had just spent a few hours optimizing his campaigns
1 n, l7 R q' Y: U( S5 h4 P5 I- Nusing the *system* I showed him, he could have easily netted
) O3 n* D0 |5 K50% of these gross revenues as profit./ z; k1 Y( w2 g' Y
2 q( e! ?( a* pHe still isn』t doing anything with his campaigns, but is
- C W" O# d9 Ystill netting an average of $1,000 in profit a month on: d, S; r7 f! A: K
complete auto-pilot.
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2 d* y5 i3 r3 u1 H' l o# \I actually just recently saw him after he came up to help me* r" E: n7 b0 u/ j+ W6 K$ K1 `% y
set up my recent two day seminar in Toronto.% C7 E, ~, w1 c. P
. k, q0 A0 v& o* |& BYou should have seen the look on his face *after* my two day
( \' j6 ~; T8 A3 e) C, eseminar, when I spilled the beans on *everything* I do to9 C, f( j4 N# @- [$ ~
select group of 25 participants.3 T$ P/ T3 ~7 E* x1 a, @/ m4 M: {
8 X/ W6 Q$ p2 u {" zI only taught him about 30% of what I knew.
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2 \4 S5 \' K/ Y- ?He came up to me and kept repeating 「Man, I gotta finish
" `, j2 t. l9 M& ], Kschool and start ramping my campaigns up.」
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+ ^7 V! u/ O2 K! X1 ]/ ^# _+ YDon』t worry bud, only one more semester left.
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' J. b* _. M4 l3 j+ i' H- XHope this story motivates you that if a broke college& r1 [+ h8 O3 ]1 p: b$ t( w3 Y
student who didn』t have *any* Internet marketing experience
0 X/ {5 L! i5 l" ncan make money using the PPC to CPA money model, so can you.# P' m" S3 A2 J# U
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Start building those CPA campaigns!
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9 r( L4 B& x( Q, a7 CGauher |
發表於 2008-2-25 03:10:58
