找到後續文章了0 r3 Q; Z, n" p. ? I$ Y
0 q0 G4 |; l4 ]# m9 q! @7 mCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
9 g4 G, `$ z2 q% f) `brother-in-law involved with driving traffic from pay per* `$ s2 h/ M1 U
click search engines to CPA lead offers.0 M: E$ I: z4 h: J" M
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I left off on how he messed up his Google Adwords account
) A- R9 M/ S- f, z2 U2 Wand how I was trying to fix it.6 u! ?$ f: ~$ _' Z3 ^
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Here is what happened when I dropped the bid on that $1.25& a' P& C! q5 l/ h- O
lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.0 L: Q, i' z4 J. R/ f$ b* m/ f9 W2 O
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Now Waseem can actually make money on this offer. Google
8 X# f5 a. z( R! j- b% z5 V+ J+ Erewarded this campaign because we had developed a good CTR9 |7 O* m4 Q1 l6 A# ]* |
on the ads.
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, @) Y% I; \' |4 Y( e! X3 sFrom this experience, I reminded him to develop his ad! u1 v7 |& B0 F) J
writing skills to keep a good CTR ratio for all his ads on3 M6 N; a3 w6 h7 y6 a8 {
Google.2 `9 x" u3 {" D
. q/ g: B. k6 ~: ^/ y6 ~ c! Z) MHe is not a big Google fan because of all their
- `* ~9 i5 l! `2 Z1 f c! jrules and restrictions, but he really likes MSN and spent a6 H: i; |: R+ d0 f
lot of time on this PPC search engine setting up campaigns.9 @9 J8 [3 A M# C1 g# h
& A- j1 \, d; D f! o! c/ gHe only ever did learn Google Adwords and MSN Adcenter. He
+ r1 q, k# z) U' ?" X, ecould have built a lot more traffic if he had experimented& w4 `: {% T; ^+ Q! s2 q
with the list of other *profitable* pay per click search
5 c6 M# E0 T2 {( {engines I had given him.
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0 \/ z8 B5 h6 X; L, D( R8 [; k3 RHe started making some good money, but things could have
. h" p7 l" }& C" hbeen better if not for the following:
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5 L. E) ` R4 S _0 t1. Never use a broke college student who hasn』t made more
0 P# B& f3 `9 f( Q7 Z) ]than $2,000 in an entire summer as a test subject. As soon5 D8 l$ b, `# S) S! y8 s( ^ x
as Waseem started making $100 in affiliate commissions a- T7 O- q% U1 o9 m1 C
day, he got lazy and stopped doing much.; S" n( O' y' S- @! G" `) x5 P* u. S
3 |8 G) R. L$ ]0 {) L0 M) v5 y2. World Cup: Waseem is a soccer fanatic and was *easily* z( [7 V! `1 J, o2 d8 _
distracted by the World Cup. So distracted that he told me
6 j, ?# t3 Q9 ~it was a *need* for him to watch almost all the matches.3 x ? t( N3 S) _6 }- [! O# Q- g
( B2 n, P. x3 x6 G3. He enrolled himself in a full-time course over the summer: w6 A2 w7 z: Z7 N2 p: O) M5 R
and had assignments and tests to complete. Okay, I will let/ d' d1 @7 b6 X2 R7 k
this one go.& M: h/ s4 y; `) K& h+ d
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Over the three and a half months he spent at my home, he only5 @7 g6 ?5 Y9 E6 P8 ]3 \2 `* Z- D0 X
got around to driving traffic to 4-5 offers. I had hoped9 y, G1 j. Q9 M9 j3 F. v+ ]
that he would have built enough traffic to pull off a
- R% T! A/ |; N; `% F. U2 b$10,000/month.
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, A4 |6 q) C) q. B; {1 S1 k, _Here are the result of Waseem』s stats since mid-May by
' M8 l8 L# ^7 f! E& e$ Nmonth:
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** May **
; K; n2 j( ~! `1 Z" R1 IRevenue: $830.05
0 F, |1 f1 r+ B1 R/ RCost: $616.38) I3 |. \+ v8 Q& A0 W8 a
Profit: $213.67/ X1 r; y- I; |7 D' L9 R
Net Margin: 25.7%5 J9 `. ?# ~& w# ~) ?/ C
6 t4 I0 P4 H# z; K: H& C' r** June **+ ~1 J5 [% | i/ {
Revenue: $2,526.95% J$ A% T( Z8 p# o7 X
Cost: $2,390.28# w& n& L3 g( A4 `3 q7 s* u
Profit: $136.67
4 P$ a$ {+ v, L" X( @Net Margin: 5.4%! j+ g, n5 S3 k/ t9 S+ i
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** July **
: Y. L* I0 @" q- e0 kRevenue: $2,787.402 h) i( U- c; l" @) S/ `8 g! I
Cost: $1,749.53
; y- Z7 Y; [' G: Y" ZProfit: $1,037.87
- l3 P1 I }5 \% p; m* v6 e7 eNet Margin: 37.2%6 Q1 k8 T: g2 Z; r% T$ l: U) k$ d Z
* y7 o0 W* s5 V$ A f4 d, Z( F: n** August **
: {( Q' I5 [! i& D3 g) {3 RRevenue: $2,983.30
3 G1 ~) _5 L8 c1 i# k* |+ C% {! rCost: $1,945.83' `4 S/ f4 [: q0 d& }9 A
Profit: $1,037.47
5 T8 i' @0 s0 ]" d1 BNet Margin: 34.8%2 u9 G9 ^" u$ Y1 b8 v6 Z
5 r8 [7 Z/ I7 J& U- z' @& o5 P** September ** r0 a' d* ^8 v" j4 l" Z/ A. I1 X: a7 ?% i
Revenue: $3,841.30
& w) f( I# h V5 i+ iCost: $2,662.14
! \0 h, O# i. z! }+ ^Profit: $1,179.16
! }* g& ~2 h# r- P- aNet Margin: 30.7%3 J; ]1 B* {( o9 B" A
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** October **
0 R& Q& J, a& f; i' w+ QRevenue: $3,752.301 G G4 u. @2 N d! |
Cost: $2,701.78
" ?9 e/ Q. m! WProfit: $1,050.52( q( ~, h: o, X. e
Net Margin: 28.0%
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5 J1 n$ h) _4 T6 n) }** November (forecasted) **
6 z! N t5 u6 JRevenue: $3,280.005 X6 c6 R7 ^7 @
Cost: $2,403.00: s" f; U# u/ J/ P8 ?* S9 a3 h
Profit: $877.00
8 X1 E( s, A3 _8 ]Net Margin: 26.7%
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For some people, they may say that the above profit is not! w) g4 x4 _1 z; M+ y4 d6 W
a lot of money. But for others, that is enough to cover
- U) J) ]7 L" a& [: }* q% W1 n5 ta mortgage and car payment.# t7 [' V5 f3 o
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For Waseem, this was a windfall., k5 ]$ {. X: M" m
1 f: D7 v5 w6 {, E2 o* A8 TWaseem got lazy and gave up to soon. It still makes me mad4 K, M6 Q4 y/ t( ?, R
when I think about the potential.
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In fact, it was ironic that when he went back to university
/ j. s, ~; X8 U$ D' y0 I! g; P7 W, rin September, he virtually did nothing and his affiliate# t: ^! j! u7 q. R0 m
commissions jumped to almost $4,000 in both September and# ]% }( }/ a" j1 L) G7 g
October.
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/ M2 p+ H% ~4 _ }If he had just spent a few hours optimizing his campaigns
9 r8 h' Q8 E2 q/ z0 @% J- H4 _# Musing the *system* I showed him, he could have easily netted& y* U+ M: q& a; ^, ^+ @; s
50% of these gross revenues as profit.( }, N4 P( X Q T( ?
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He still isn』t doing anything with his campaigns, but is
3 Y5 y' D3 Z# m$ qstill netting an average of $1,000 in profit a month on+ {- z5 ^ w) h+ x+ n& b
complete auto-pilot.
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! Q ] ]3 S/ w/ f9 b- ^% D# XI actually just recently saw him after he came up to help me4 x% R' _2 S% K2 _
set up my recent two day seminar in Toronto." G6 e8 |: {8 x+ `
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You should have seen the look on his face *after* my two day& b+ v' d& v+ g
seminar, when I spilled the beans on *everything* I do to
* {( U7 q2 w J7 X$ uselect group of 25 participants." P9 \9 P$ w: y+ n, s: X
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
; O9 i; p: k' B+ Zschool and start ramping my campaigns up.」
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6 N5 g; d; m! H+ A: R- ?Don』t worry bud, only one more semester left.# W* f2 H/ w" H9 T9 L/ s
6 P7 |0 N4 s8 F7 Z% C2 F8 g. ?6 mHope this story motivates you that if a broke college
# e2 m8 z" _4 T7 T/ Astudent who didn』t have *any* Internet marketing experience
6 O; z. G8 [0 E3 x; Scan make money using the PPC to CPA money model, so can you.
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0 R( i! @8 t6 k, ^+ p: rStart building those CPA campaigns!( w( P+ a$ G) L7 Q( [% z
4 b6 c0 T. X2 ?% oGauher |