找到後續文章了$ t' p P$ D4 Q
9 U t2 P! |( P) S, o! lCan I Teach This PPC-CPA Stuff? Part 2
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1 d2 m: D+ n, x/ R( eOkay, here is the continuation of the story on how I got my: e- e/ _) y& Q- d
brother-in-law involved with driving traffic from pay per! X, L* B4 p( U* E- C8 Z/ Z* J; S% ?
click search engines to CPA lead offers., J7 U! I) A3 _; n+ N, c! |4 b
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I left off on how he messed up his Google Adwords account
- l( {) c/ H1 D1 g8 s3 x# b. x6 u) Wand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
5 s6 Y% v: l: V: b) [lead campaign from $1.00 down to about $0.25.0 Y) r* H! _9 | f
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Ready?7 b% ~* X; E3 v2 |, ]8 L
+ y. e! D" G* A0 D0 @Google accepted the new bid.0 T- X4 K* B% {6 h8 r
7 c1 H& A1 X# w0 }9 h+ A( ZWoo hoo!1 `/ @+ \, c$ U( Z* D6 \* O$ K
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Now Waseem can actually make money on this offer. Google% u& \$ D; T0 N2 a5 ]9 U
rewarded this campaign because we had developed a good CTR
2 ?- Z; R" d# p4 [2 D' s1 I% xon the ads.# W3 z8 Q* a, j
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From this experience, I reminded him to develop his ad
4 e- C9 x4 E2 q, Y1 l' pwriting skills to keep a good CTR ratio for all his ads on
* {4 B, Q9 n* [7 _1 ^' b1 S8 J6 nGoogle.
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He is not a big Google fan because of all their6 ~; ?0 U9 f! V, T! Z3 E
rules and restrictions, but he really likes MSN and spent a ^; _+ P* [! F% m3 s
lot of time on this PPC search engine setting up campaigns.% b% Z% n `5 F2 X+ F3 O9 s
' s2 k1 n, K6 V; O7 K( d! ?6 @8 cHe only ever did learn Google Adwords and MSN Adcenter. He
+ a! `% v* ^! e% x' J. S) Kcould have built a lot more traffic if he had experimented
* Y! T5 x L. O& ?9 b0 ]with the list of other *profitable* pay per click search
3 U, K# C8 |, L _7 ~( p, kengines I had given him., L$ ^6 f1 G# U0 E) {6 \# T
' n6 D. ~) K- l- Y3 v+ }He started making some good money, but things could have
# @8 S5 b" o* ^0 Dbeen better if not for the following:6 u1 u+ H* \- V' m6 w% ~
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1. Never use a broke college student who hasn』t made more0 Q8 J7 h8 T+ q4 u6 `) L
than $2,000 in an entire summer as a test subject. As soon
& d- ?# Z% e R' k$ t/ p7 W; U; Das Waseem started making $100 in affiliate commissions a
, i7 x6 C- e9 E! rday, he got lazy and stopped doing much.( C0 B% k' v1 @+ _/ o' c' \" ~
$ t! _$ `5 ?5 R& C9 m3 v2. World Cup: Waseem is a soccer fanatic and was *easily*
( a9 _" G1 O+ A8 i' {9 Y) pdistracted by the World Cup. So distracted that he told me3 f& |4 o- P3 A, f- w* f$ t
it was a *need* for him to watch almost all the matches.( h' r5 W5 ~" ~$ |
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3. He enrolled himself in a full-time course over the summer
: |0 W, k% e7 M- W, J* uand had assignments and tests to complete. Okay, I will let9 C, h; U4 [$ d
this one go.
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( ^' {' X3 E5 G8 Y& P& o1 XOver the three and a half months he spent at my home, he only5 O$ @$ p6 _4 D0 @3 l" {
got around to driving traffic to 4-5 offers. I had hoped
5 a+ ?% O/ x- f, e/ ?( J$ |1 W `that he would have built enough traffic to pull off a
* s8 Q% A' V5 `! d t$10,000/month.8 a* J( ]! e, Y. d% u& [
% I; v2 [0 ^& j2 A8 _Here are the result of Waseem』s stats since mid-May by3 t3 U2 |/ A! b1 a1 @, l$ F, x9 c; ]" V
month:! i$ X% v& [' ]$ R/ ~2 ^
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** May **
% [+ r, G) B7 D3 k e7 e1 XRevenue: $830.05& q1 B$ W( f0 k
Cost: $616.38 b6 y0 J$ f' V" @; l
Profit: $213.67
9 d9 M; Z8 _, Y, T( yNet Margin: 25.7%
1 b5 r6 d1 V% P, u, G. [7 G) @! }) {5 L
** June **+ ^; X; G2 W; N" N9 h
Revenue: $2,526.95- ^, i9 _( `) p/ O8 d8 q$ ^1 L
Cost: $2,390.28
4 N, o) r9 S2 o) x' N/ \. }4 `Profit: $136.67
# j0 o- ]: t+ f' ^# z1 g% b, UNet Margin: 5.4%
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** July **/ d! r0 H( a6 P. ]' X4 I
Revenue: $2,787.40
) K1 \2 `8 {) c( s2 j. }Cost: $1,749.53/ W4 ~4 j; F- ~8 d
Profit: $1,037.87' x! f8 l& V2 p- Q2 e
Net Margin: 37.2%
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9 S# ^7 }* J) W: L3 u" C** August **
, e+ e$ X( c2 ]; R& N: x( }* m. wRevenue: $2,983.302 l. w4 m0 ^7 f' `) p7 q. T- T
Cost: $1,945.83
* i5 d5 ^4 Y. X7 C5 R' F6 w2 Z: g- sProfit: $1,037.47
* A; I# _+ f0 ~2 cNet Margin: 34.8%
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) ?6 N! Z! [8 S# m2 q2 Z** September **
' |. F; b4 x" h* C/ _( s5 ]1 I4 vRevenue: $3,841.30+ A8 n9 y6 F$ M; z/ J# \
Cost: $2,662.143 ^3 R5 \' C" s) a# _3 j! o
Profit: $1,179.16
2 `5 @8 l- m' \+ HNet Margin: 30.7%
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4 m/ S& m# I& d1 K$ Q- G& t** October **2 e- K6 ?2 {% s/ x3 N8 q
Revenue: $3,752.30
8 J- Q2 b3 l8 c' i5 R% _Cost: $2,701.784 w" x: {! i3 t9 Q4 m
Profit: $1,050.52
( g" J( ^2 V/ O4 |4 n3 j& jNet Margin: 28.0%1 o1 `0 c9 O1 K) {
& t! a: w3 r3 q6 a7 I. `** November (forecasted) **, F# U, B5 c# u6 L) J, W
Revenue: $3,280.00
% T4 k( h# v0 K$ x4 |! oCost: $2,403.002 t5 H4 B; H4 [8 J
Profit: $877.00* n7 b8 G5 P y& r7 s/ h
Net Margin: 26.7%
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For some people, they may say that the above profit is not( Z2 E: v" {, _5 L; Q3 g! e% ?
a lot of money. But for others, that is enough to cover) g4 F+ P, z7 R, v
a mortgage and car payment.2 {9 F b) K, y5 X- y
. ]5 t; ~3 l9 P4 i1 z$ FFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad: j! `' I) X- x- ?8 h
when I think about the potential.7 P( m) x& ` ~" p
. ]+ s- S" E AIn fact, it was ironic that when he went back to university+ ~6 R, O* Z2 g3 e. c6 T
in September, he virtually did nothing and his affiliate' S. j2 |- ^8 t [4 t o0 W
commissions jumped to almost $4,000 in both September and3 j9 R- s- I$ b5 Q! h6 R9 d' X+ C
October." U9 E9 S9 ^7 Z: d2 t- A( }, T" Z$ q
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If he had just spent a few hours optimizing his campaigns: |' A$ d4 _' k
using the *system* I showed him, he could have easily netted; X7 U7 u. o* |2 Z& {
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
9 y1 ?$ S' D! nstill netting an average of $1,000 in profit a month on2 C+ _3 C: q6 R: D9 z7 D
complete auto-pilot.
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I actually just recently saw him after he came up to help me
8 G* [9 n( ~6 Eset up my recent two day seminar in Toronto.2 Y0 U1 T6 m2 ]* H4 v
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You should have seen the look on his face *after* my two day
+ |- S) U1 z% n( A1 @0 {; {seminar, when I spilled the beans on *everything* I do to
! r0 C" \- `; o6 U" n3 vselect group of 25 participants.
+ P4 b- ^' X# [! A( a- \4 V* ~0 }0 \, {2 q+ `# K$ p
I only taught him about 30% of what I knew.
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1 k# k* W, R9 M) y! _/ H; pHe came up to me and kept repeating 「Man, I gotta finish6 c+ s7 \' Y- M5 y6 u$ j0 A, g. {
school and start ramping my campaigns up.」* a! O9 _2 k( u
7 h1 w+ Q6 J5 O4 Q; P1 H/ |Don』t worry bud, only one more semester left.2 D; o' \1 `) L$ k
' |0 \8 N: |5 QHope this story motivates you that if a broke college
1 j! ~8 Z# p$ \$ }8 }student who didn』t have *any* Internet marketing experience
) }( x5 u1 m0 |2 d$ r9 r1 @can make money using the PPC to CPA money model, so can you.
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5 I$ H6 J- D# @0 Q- n& `Start building those CPA campaigns!8 l9 r0 \+ @* p9 w" Z
4 b2 g8 X* u- g; X. J# J4 RGauher |
發表於 2008-2-25 03:10:58
