找到後續文章了
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3 S& a+ y6 p% ^& W4 q2 WCan I Teach This PPC-CPA Stuff? Part 2
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( Q7 |0 n5 ?* w! UOkay, here is the continuation of the story on how I got my4 z( k1 E- n7 F
brother-in-law involved with driving traffic from pay per) q$ M) |" I! p2 }! c2 }( [' q: _" b
click search engines to CPA lead offers.
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9 C2 o! e9 `6 _I left off on how he messed up his Google Adwords account
5 V( {4 V5 |9 q5 Uand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
8 \. X6 h+ h( X5 {lead campaign from $1.00 down to about $0.25.3 z& X- k. B- F8 W5 `( E
4 i8 A4 i" ^: h( X: p$ _Ready?( x% {" @# w% y6 e! G3 J/ A# v
. U) C3 c/ _, O% F& A; P6 aGoogle accepted the new bid.
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Woo hoo!( z5 {( G$ N- c
7 F# Y* e# n, P1 s3 }8 K5 t kNow Waseem can actually make money on this offer. Google
( c! B1 t3 J4 w) urewarded this campaign because we had developed a good CTR0 Y& s2 v6 A2 ]" X" a" V
on the ads.
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5 {0 q% a$ T. G6 m4 aFrom this experience, I reminded him to develop his ad9 X$ u4 h6 E p; w) f" v. E. P% `
writing skills to keep a good CTR ratio for all his ads on
+ Y+ V+ A# g; p2 TGoogle.
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# B9 ]/ \( @: m$ G! | yHe is not a big Google fan because of all their
+ x% ]: ]" E, B! n9 `% D4 Trules and restrictions, but he really likes MSN and spent a
S; M; C6 Q: t' c( y X& flot of time on this PPC search engine setting up campaigns.5 O) K' {" k, E4 N/ p- D" a$ j
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He only ever did learn Google Adwords and MSN Adcenter. He
! v3 K) U+ h, J" D% f7 Rcould have built a lot more traffic if he had experimented
: r* l0 P! n/ _' |1 d4 S" c" _with the list of other *profitable* pay per click search
" u+ B& y' \ T1 Qengines I had given him.
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He started making some good money, but things could have3 B4 d) F3 d0 ?( k/ j+ S5 A
been better if not for the following:! Y6 d4 i: ~4 B* b% W" Y
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1. Never use a broke college student who hasn』t made more- k2 w9 `5 _2 a ~4 ~* t
than $2,000 in an entire summer as a test subject. As soon; o5 V- T# n) R! W# o. K
as Waseem started making $100 in affiliate commissions a. Z- g0 C9 _8 l" S. S& }3 S5 }
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*2 w! O* m% o) z) C* I6 W! ^
distracted by the World Cup. So distracted that he told me) ?2 s+ S5 s7 C. B. b
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer. p) i6 @ G+ h" ]0 B
and had assignments and tests to complete. Okay, I will let; G% k/ j9 x# B$ Z; a: j1 [2 P: l( v
this one go.9 {% m( C4 G Z
& N0 j+ @0 \2 a7 J/ pOver the three and a half months he spent at my home, he only
" k7 ]( e" G# D3 D2 V; i) qgot around to driving traffic to 4-5 offers. I had hoped+ n* \" n+ S; t/ T% r$ u
that he would have built enough traffic to pull off a! l) o! |1 ]9 t; [' B* W! K( F6 k, z/ `
$10,000/month.5 R! Z: `# @1 {/ E
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Here are the result of Waseem』s stats since mid-May by
" q( A7 O* n7 K5 e3 V0 A* V. r+ Tmonth:# O) B4 I) j' L4 Q0 Q
9 [" H$ s; T3 ^% B; P** May **
3 s+ l( n9 V' ~5 pRevenue: $830.05) U. E5 f" O2 W# M4 @3 }
Cost: $616.38
( \# F' |6 A! {. a$ _Profit: $213.67$ K& @4 p! E2 \4 P3 p3 V
Net Margin: 25.7%2 F: _( `3 C$ |' @4 q* B3 h* J: _
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** June **
" O4 r( {4 R0 u& XRevenue: $2,526.95, m+ W3 x% ?$ x$ m3 a2 v- O
Cost: $2,390.289 F$ E. h! ^+ Y8 r, e
Profit: $136.67! M3 y. L8 P5 ?3 i5 S7 G! U8 r
Net Margin: 5.4%
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** July **8 f+ s% a5 C. c1 \
Revenue: $2,787.400 _0 |# j: X( g+ b2 ^2 e
Cost: $1,749.53
9 D5 F, g9 h+ _1 h# wProfit: $1,037.87* U! C! L" b4 n+ U: J
Net Margin: 37.2%
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** August **
- `3 i6 H5 l; P7 e3 g- B" YRevenue: $2,983.30
% ^1 E# d4 V' e6 BCost: $1,945.83 N& @3 V1 X1 a5 D$ n* z
Profit: $1,037.47* E3 R! B: }( K) a/ I
Net Margin: 34.8%+ V+ o1 t+ `# R3 O9 v
4 g& z6 U- J: Z** September **
3 ~4 w. z6 ?' j0 ^7 RRevenue: $3,841.30! |# {+ l( j; r5 d# [
Cost: $2,662.14
; o7 R& y x( T& H& vProfit: $1,179.16
N. v9 W; b1 n. V, ^: i- ?Net Margin: 30.7%
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+ @2 e( Z1 D7 o: S+ Y** October **" |+ {0 U) t- p+ H
Revenue: $3,752.30( `, O# m! M/ w9 T
Cost: $2,701.78. Y6 T8 X; }2 y; G
Profit: $1,050.52( }8 n+ i; L" o- [ p* ^$ J
Net Margin: 28.0%
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. e, L1 \& _( h0 `** November (forecasted) **
$ }1 s; N" N3 Y$ C3 [ G& r. ]Revenue: $3,280.00
$ K+ @1 ?6 j" R" o7 x V4 wCost: $2,403.00
/ E) u% N# J0 ]9 H, D; W0 j8 xProfit: $877.00
% n- o! R0 F2 T. t; N" ZNet Margin: 26.7%
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For some people, they may say that the above profit is not
, h, s( c x9 x1 \2 v9 {: Aa lot of money. But for others, that is enough to cover
: |8 y- z4 q, T* k4 o1 i+ u. wa mortgage and car payment.# k; `& n# W. y! l
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For Waseem, this was a windfall.- r) K9 D+ h! j% ]0 }
. t' @% r' k; L+ I" PWaseem got lazy and gave up to soon. It still makes me mad
, Z0 s& U. T' ^# g2 N, ^when I think about the potential.
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$ |+ \7 a9 I( ]. FIn fact, it was ironic that when he went back to university3 f) L# V, @6 B! e7 @4 ^
in September, he virtually did nothing and his affiliate
/ r- B' a# I- a; t7 e0 d( D$ z: w& Zcommissions jumped to almost $4,000 in both September and
/ v+ R. Q! `/ S& U2 _1 ?October.: n" ~7 ?& K9 ~1 p5 F$ m& }! s X
# e, [/ z2 U" [# BIf he had just spent a few hours optimizing his campaigns
0 i. ~* w4 n) ~9 \( V5 s9 qusing the *system* I showed him, he could have easily netted8 }. C8 |% d* z5 S. j% Q
50% of these gross revenues as profit.: k1 P# g: F: E4 o6 T
0 G# i% e- g! z% ?He still isn』t doing anything with his campaigns, but is+ Q* C% o3 t K% a5 J) z
still netting an average of $1,000 in profit a month on
2 @& f9 l: R6 h$ o) X+ B6 rcomplete auto-pilot.' C9 F8 k) c. u1 `: w
4 P8 Y/ K9 t4 t! m! a' Q& qI actually just recently saw him after he came up to help me9 F$ b% z# `' k8 j, Z
set up my recent two day seminar in Toronto.; X' n9 f, ^& E& m. O' A
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You should have seen the look on his face *after* my two day5 c2 q! Y/ x9 k m3 {! L+ `
seminar, when I spilled the beans on *everything* I do to1 ^- y p& {/ ?& Y: J
select group of 25 participants.
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/ T9 ]) L( U8 s' r4 o1 tI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
+ B5 [7 H5 ^ A6 {6 k1 hschool and start ramping my campaigns up.」% V, B, o5 e& \2 g# q
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college& J; i+ B2 B L
student who didn』t have *any* Internet marketing experience
6 j: x6 Y! L3 G8 \: |1 y# w0 A9 o' Ican make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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+ t6 ^6 K* }7 J2 t( O- i* q qGauher |
發表於 2008-2-25 03:10:58
