找到後續文章了
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" f& M) X5 n0 [& f4 ZCan I Teach This PPC-CPA Stuff? Part 27 O. x; J6 Z: t7 J) u( J$ b4 y2 j
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Okay, here is the continuation of the story on how I got my
, B2 t; b' U. D9 ^3 Vbrother-in-law involved with driving traffic from pay per9 L; ]& G8 \! w
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
/ Q& B0 f' l& K4 C" ^% G* B8 Z# `' Hand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.258 d/ Z) }: m% _1 \0 ?8 Q
lead campaign from $1.00 down to about $0.25.% J* ?; @/ o0 [) o+ r
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Ready?) a' O3 q) O7 t; I% A
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google0 t) e. `2 `( |- S4 T( V8 V; O" {
rewarded this campaign because we had developed a good CTR* d( e# h! P& m
on the ads.
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From this experience, I reminded him to develop his ad }; q) M& Z9 {, w9 x5 ?) n/ Q
writing skills to keep a good CTR ratio for all his ads on6 _0 A: Q9 Q# r7 T& [) c* m: j2 I
Google.) D; P7 _! E# n
# R% ~$ l* E. V W+ iHe is not a big Google fan because of all their' n3 N9 u, j' x9 C$ Y- R
rules and restrictions, but he really likes MSN and spent a
) y# g0 E6 |+ N/ dlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He) Z$ Z$ v- E0 I: s) m
could have built a lot more traffic if he had experimented
( o& z% V1 h7 t! S, p; rwith the list of other *profitable* pay per click search% M& r' X( Y2 _9 \/ X' A
engines I had given him.2 V4 J; R# }! ]$ `
: G6 T! H# ?/ `# u Y- HHe started making some good money, but things could have
* g S" v) ?9 l; \been better if not for the following:) H$ J! i' X* a+ X2 e5 `1 C
3 w4 {9 I# A# G2 Q, `1. Never use a broke college student who hasn』t made more
8 X' n% U: a% S4 z6 R- Athan $2,000 in an entire summer as a test subject. As soon5 `' u! q/ @; N2 X [
as Waseem started making $100 in affiliate commissions a
1 U% B6 y }8 t" aday, he got lazy and stopped doing much.& Q& v# w& U# {2 e# E- r" @
6 ?, N" q. W3 i$ J, H, k0 |' N2. World Cup: Waseem is a soccer fanatic and was *easily*
2 r8 G' Q9 a' W, G) Ldistracted by the World Cup. So distracted that he told me) k4 p& L! y! q. M- B; F
it was a *need* for him to watch almost all the matches.
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" M B" `# E$ i9 o/ W3 Q- v! D3. He enrolled himself in a full-time course over the summer2 z, u! s& u0 |1 q5 \6 ~
and had assignments and tests to complete. Okay, I will let
( W9 u( Q8 J; o+ ~this one go.
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Over the three and a half months he spent at my home, he only: H' f) I2 ~! E) h. Q: G. _
got around to driving traffic to 4-5 offers. I had hoped
- v# X- P4 u/ _+ J! Y* [that he would have built enough traffic to pull off a
+ a4 C. ^2 ^' ?* d3 B( c$10,000/month.( c% _( h$ [( D. Q$ m4 C! I+ N
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Here are the result of Waseem』s stats since mid-May by) I5 _$ L0 z. [2 `
month:9 a9 l2 U, n5 d5 s- ^$ f6 O" L! a
* N, f1 [" d' e) J" i: y2 U/ D1 [9 s/ ^** May **5 W$ I" X1 l1 v, B- r7 o
Revenue: $830.05" A6 F+ K5 w. T/ W9 ?
Cost: $616.38* u+ U* |" C9 k
Profit: $213.67
- e! M+ f8 S$ h5 ^Net Margin: 25.7%
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** June **
- w7 i' B$ D+ q/ O% _! IRevenue: $2,526.95
) }8 r" z9 O0 lCost: $2,390.28
2 C/ X% f$ X; x8 c- q; V+ HProfit: $136.675 u9 U" T; J7 F) U! g
Net Margin: 5.4%
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** July **
- W% O3 ]2 A" iRevenue: $2,787.40
4 l' ^3 h! g" m/ S! PCost: $1,749.53
+ u$ m) T9 \: bProfit: $1,037.87/ c5 A3 f/ b9 B; c3 n& W
Net Margin: 37.2%
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' I" a/ J2 G3 M: y** August **
( _+ U8 M8 P3 [Revenue: $2,983.30+ N/ c E: ~- h p8 K
Cost: $1,945.83
2 [0 \2 S6 t1 r2 p6 SProfit: $1,037.47& H0 N W: Z( O2 d" N
Net Margin: 34.8%. o: W/ I* L! q9 m6 x
# K4 B" E2 G6 g- o** September **
- f+ P& l Z0 BRevenue: $3,841.30% Y) U7 m# y2 n: D: t' _7 }
Cost: $2,662.14' F8 |' m8 |1 k
Profit: $1,179.16
. b- O/ f8 ~- O8 ` q8 D, P9 R) yNet Margin: 30.7%
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** October **
7 m' v5 e/ Q: j$ R; ]" PRevenue: $3,752.30
9 E) H" [5 Z1 j0 TCost: $2,701.78
$ ]5 N [/ `* X, d1 {Profit: $1,050.52, S. `! \) t- ^* C$ Q M
Net Margin: 28.0%5 j$ ~5 O3 H5 M9 F( W9 Q8 F
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** November (forecasted) **1 L5 T2 M6 G" d; q) g4 `0 W/ L9 w
Revenue: $3,280.00
1 h% E5 b g4 Q% oCost: $2,403.000 z1 Y7 z1 I9 L5 X" }/ ~
Profit: $877.00
: Q1 N. T$ O4 R8 M0 b5 _; rNet Margin: 26.7%. @% x9 u% a7 [
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For some people, they may say that the above profit is not
0 V! T# j4 D' A4 aa lot of money. But for others, that is enough to cover$ D4 [. P' O- O# c5 f6 V
a mortgage and car payment.
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- M5 Z, d# _8 l. t* g( f3 gFor Waseem, this was a windfall.3 T8 @4 d/ V- D; O, h1 I5 U- W, L# o
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Waseem got lazy and gave up to soon. It still makes me mad
0 L. u2 F$ L4 Awhen I think about the potential.% A/ y2 N( Y7 a- Q8 C3 F, Y. a7 W
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In fact, it was ironic that when he went back to university
( Q6 m8 Z$ O6 r9 rin September, he virtually did nothing and his affiliate
k( c: v' Y$ y7 c+ U! O! Ncommissions jumped to almost $4,000 in both September and
~! D% n1 w4 @. M! S4 ]October. |. D I& b0 b& ?8 ]
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If he had just spent a few hours optimizing his campaigns
i; q4 m3 f' H3 K& [5 f9 T. u+ wusing the *system* I showed him, he could have easily netted
0 y3 W: u0 }% Z2 ^1 ?50% of these gross revenues as profit., S; e% f2 x# M5 f4 e
# g6 K: X; a0 R! Q/ A* @( X* nHe still isn』t doing anything with his campaigns, but is
5 A* ~/ e$ }8 W, Sstill netting an average of $1,000 in profit a month on1 A4 J7 R1 f( M1 |' e. \
complete auto-pilot.' f q6 L8 [$ r$ ~; ?
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I actually just recently saw him after he came up to help me# _/ D! X0 p2 ^- W& X
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
9 \* s/ l* B# c: [7 G! p& [seminar, when I spilled the beans on *everything* I do to: C+ ?# a# }7 p6 |$ _4 H% i: r& j
select group of 25 participants.
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I only taught him about 30% of what I knew.2 R8 w" i# h# N1 T
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He came up to me and kept repeating 「Man, I gotta finish! H9 }! A' R9 k
school and start ramping my campaigns up.」# x3 N. T: y6 c) z/ W' O% P
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Don』t worry bud, only one more semester left.
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7 {, C0 t. S3 X: aHope this story motivates you that if a broke college9 h3 J8 T! D$ a7 N* F
student who didn』t have *any* Internet marketing experience
- J! c* o* e* d5 M! h3 v" n+ hcan make money using the PPC to CPA money model, so can you.1 W. I. \5 W& L) _5 B& D
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Start building those CPA campaigns!
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: N, ]" R: H& G% n2 i. n2 lGauher |
發表於 2008-2-25 03:10:58
