找到後續文章了
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7 }& W/ E! C8 M6 w1 W! kCan I Teach This PPC-CPA Stuff? Part 24 e( M; }, y& w" r
, y* Y! p. L8 G" u+ p; HOkay, here is the continuation of the story on how I got my2 c/ k+ x( d% l5 [- _0 X
brother-in-law involved with driving traffic from pay per8 |6 U! T/ I) A: V1 }, w
click search engines to CPA lead offers.3 V4 O, R6 q( Y5 r! X* A
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I left off on how he messed up his Google Adwords account
' e Z" l& |6 l. c3 pand how I was trying to fix it.# g9 C0 C' n6 [' n; e- s; ?2 ?( o
0 i# h/ v& k0 S* X/ _4 _: {Here is what happened when I dropped the bid on that $1.250 Z' r2 X& o% ^9 L5 t a7 D
lead campaign from $1.00 down to about $0.25.
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Ready? `: f' Z I2 h+ o: n# a) T
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google' k# B) A4 w( C9 u |! }# J u
rewarded this campaign because we had developed a good CTR, ?& m% {6 }1 V1 {
on the ads.
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3 A3 _4 w- }5 A- v7 gFrom this experience, I reminded him to develop his ad
! j( \0 p0 H! |7 Lwriting skills to keep a good CTR ratio for all his ads on5 e" V$ [! |! e. ?1 Z0 Z
Google.
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He is not a big Google fan because of all their
- @% V! d/ Z3 Urules and restrictions, but he really likes MSN and spent a
$ e) \' c) h" Rlot of time on this PPC search engine setting up campaigns.
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( m/ t4 M/ ?# d7 eHe only ever did learn Google Adwords and MSN Adcenter. He, c/ t9 q% ~& {8 b( _4 _
could have built a lot more traffic if he had experimented
i. v+ n9 F7 o' Z; o; Awith the list of other *profitable* pay per click search5 u3 m- C- m! ?2 d8 H( J$ v- |
engines I had given him.
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" R8 j5 B$ y8 A6 N+ M& xHe started making some good money, but things could have3 _( e' o0 k1 |* I I6 H* ^7 p
been better if not for the following:
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, X0 ?/ v0 g4 k3 w G. i1. Never use a broke college student who hasn』t made more& K' {( u- g+ O+ E/ i/ J
than $2,000 in an entire summer as a test subject. As soon
; ~- l B8 t$ w) U3 s3 y2 B$ `as Waseem started making $100 in affiliate commissions a9 Y# O" R% ^; X$ Z3 f, J
day, he got lazy and stopped doing much.
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/ U8 ^7 E) Y: R1 d4 N2. World Cup: Waseem is a soccer fanatic and was *easily*! S2 ~# @" d' m# y& Y* G7 X' @# M
distracted by the World Cup. So distracted that he told me
2 I$ B# K% I3 |$ J6 m% Lit was a *need* for him to watch almost all the matches.* B' [. P. v8 g" p9 D4 A/ a" S7 Q# F3 d. W
- ]$ K2 ]" R) h. E3. He enrolled himself in a full-time course over the summer J# f) d4 J; h' j2 H: J
and had assignments and tests to complete. Okay, I will let! V+ m2 v8 A% l) c" |( A3 L& _
this one go.
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h0 g2 f/ H; u+ U S1 n7 cOver the three and a half months he spent at my home, he only+ b& u1 d' l! @9 u, o/ v
got around to driving traffic to 4-5 offers. I had hoped
( a. g8 ~: _8 V9 B, D$ E t! e7 Pthat he would have built enough traffic to pull off a
" a( d* r/ `: U& h1 I0 ? ~$10,000/month.
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Here are the result of Waseem』s stats since mid-May by1 h3 v4 l1 m3 F+ w
month:( M( {! L% P0 ]- a' h
|- P& @- r+ r0 V9 |+ i2 C** May **
0 d4 r3 Q- b" ^# [Revenue: $830.05
# V" | ]6 ^+ oCost: $616.386 z: v* v+ ]) l
Profit: $213.67
% {( N# @' ? H/ `7 l+ bNet Margin: 25.7%
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( _) z( c& l/ e' @2 H, L: _** June **
& J4 g% S$ x4 n$ S$ P2 n: DRevenue: $2,526.95) d5 {8 H6 R" h; r
Cost: $2,390.280 h+ H+ n& h c" {8 ~, f l
Profit: $136.67) ?5 S; l. v$ @7 `
Net Margin: 5.4%
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** July **
2 V; e- G0 ~- S& O& fRevenue: $2,787.40
+ g$ ?0 w3 O+ D% i, h- i1 q) ~Cost: $1,749.53
( D' z6 ]: j% j4 XProfit: $1,037.876 m. Q" }1 A* l/ T+ H! @ @
Net Margin: 37.2%' l* A- C( n2 X! J
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** August **
' L( ]1 G- S+ {0 R5 HRevenue: $2,983.30$ K" o4 X& H" k2 E7 F' \ E
Cost: $1,945.834 t# w4 L. N2 j2 v* u1 w) h- O( ]
Profit: $1,037.47
% L8 E% d! v6 [+ t4 ^# d7 S$ {Net Margin: 34.8%
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** September **0 ]2 m5 C# ]1 F/ w8 j1 Y
Revenue: $3,841.30, @/ S! x( T6 ~ |7 ^& k3 I
Cost: $2,662.14
) N# s# E/ b0 i. ?( c* eProfit: $1,179.16% R \, g: D9 e+ \% x) ?: h$ H* X
Net Margin: 30.7%, g# Y; o U9 Y/ [4 f3 C$ ~
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** October **
# @: \; F" I2 `/ aRevenue: $3,752.30
# W+ T- a4 f) A, u0 H" cCost: $2,701.786 E8 }# K( `3 w& u
Profit: $1,050.52
* W" U) T5 i+ }! CNet Margin: 28.0%) a* d) n: `) h6 r2 k
. n* q# T, [: D** November (forecasted) **% i0 [; x# Z5 J
Revenue: $3,280.00# m" @6 {) o9 u
Cost: $2,403.004 ]) p3 o6 ~; f. r2 a0 x7 ~' V3 I1 k8 ]
Profit: $877.005 [$ T% |2 T8 L P5 b) a
Net Margin: 26.7%% ~" P' r# M6 ?# T5 ]5 E- N2 l
2 c) B2 @" u+ M3 ^; U9 J8 aFor some people, they may say that the above profit is not
6 H/ R- s* }$ U7 O% H% K3 f% Za lot of money. But for others, that is enough to cover
0 Q7 a2 g6 l5 U, N) a/ La mortgage and car payment.
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S& T% o# a4 X r' e4 qFor Waseem, this was a windfall.; C8 [3 h: f) @9 z
1 L+ |! l9 ]( P. P E, L \2 S" DWaseem got lazy and gave up to soon. It still makes me mad/ u+ X, ^0 M, X7 k' u( k2 G9 n$ l
when I think about the potential.; P1 f+ J1 n2 l0 n' u4 [9 g# P$ L/ v
; m% K- W- |, @+ A4 TIn fact, it was ironic that when he went back to university
+ @( i4 m8 \: uin September, he virtually did nothing and his affiliate4 G2 J( `: h$ {* h
commissions jumped to almost $4,000 in both September and- g7 e' K z$ l* X
October.' d7 a1 U; i$ T, x7 U( U
Z$ x, f0 |0 N$ y0 @7 eIf he had just spent a few hours optimizing his campaigns) [4 T+ c+ m& g3 Q* B3 R' A
using the *system* I showed him, he could have easily netted; G7 v' h& u" ?2 h( [ Z
50% of these gross revenues as profit.. R9 C3 I: o7 w- u& R; G" ~* N
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He still isn』t doing anything with his campaigns, but is: w+ v* b% p; X( v
still netting an average of $1,000 in profit a month on
# N3 B/ j$ v" O Gcomplete auto-pilot.
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I actually just recently saw him after he came up to help me
" J" k) l. T# E' }+ U2 jset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day7 z, {' C$ ]8 p/ B
seminar, when I spilled the beans on *everything* I do to1 l# n l, n) Z
select group of 25 participants.$ t+ v/ e( G0 q5 `' k* `
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
. c+ g1 o9 S/ T9 }+ \school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.6 a2 V" M( ?- ^: v
# W+ X, j9 Q! ~5 gHope this story motivates you that if a broke college( v) V+ g. g" w5 ^4 O' v: |' @& l
student who didn』t have *any* Internet marketing experience
3 J! T& X6 H+ i' t# f5 Q6 xcan make money using the PPC to CPA money model, so can you.; a! n' V) U# i- D4 g
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Start building those CPA campaigns!
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8 l: F7 B1 ]" N( _7 CGauher |
發表於 2008-2-25 03:10:58
