找到後續文章了7 L/ _# E" @5 c# e3 Y& ^
0 F+ y! e& X% d1 k8 M
Can I Teach This PPC-CPA Stuff? Part 2
3 L, W/ m! q/ k) m
1 S1 g! P- T. W' FOkay, here is the continuation of the story on how I got my, D" @& A) u/ E# P; \
brother-in-law involved with driving traffic from pay per
3 U3 s3 @+ M: k0 J/ Rclick search engines to CPA lead offers./ x X w; o, G( p5 s5 H
( [. ~5 [4 b* `! a2 Q: l |
I left off on how he messed up his Google Adwords account) M6 L9 r g& |
and how I was trying to fix it.. @8 R6 x+ ^6 R2 k0 \$ H
X( m' @' {3 l, oHere is what happened when I dropped the bid on that $1.25
# ?' J0 h5 I, b" B7 |! G( M+ D# ylead campaign from $1.00 down to about $0.25.3 X& j# N0 P' m& e' \
4 X: f# w7 \- ^+ L# c
Ready?
% Q+ L9 U# C) m/ q n6 }* J- s* ~5 r- [# e+ V+ E
Google accepted the new bid.+ t: S, _( ^/ S8 ?3 y+ H- \% y
# E& @8 M1 b" b# }; z% \% J
Woo hoo!
* Z; q8 e, p' n( Y+ t' b2 U+ h7 h0 w
Now Waseem can actually make money on this offer. Google1 W; [2 U o3 q. ~. L; K' G' l* o
rewarded this campaign because we had developed a good CTR. T5 j9 A7 T+ W8 |* T: g
on the ads.
" d) g! a8 [0 Z% ?% P0 o6 n" G; i/ K& B0 O
From this experience, I reminded him to develop his ad4 \8 _6 P( j( E
writing skills to keep a good CTR ratio for all his ads on! r) |& @' g" A$ E! g5 S) P
Google.( H0 p1 N8 _/ h v
3 `/ h6 l5 s1 z* k& i$ R; U$ d) @' DHe is not a big Google fan because of all their; X$ O4 F/ X& F$ k
rules and restrictions, but he really likes MSN and spent a7 j: Z. Y) i Y- m6 H- y
lot of time on this PPC search engine setting up campaigns.* g {- A$ V3 s- B% e* r
: u/ `. y* F0 \8 I/ X7 W1 P0 b2 n$ w
He only ever did learn Google Adwords and MSN Adcenter. He
0 d7 U: J8 r2 H9 y+ F! Ecould have built a lot more traffic if he had experimented
4 t k/ ?/ O% X/ Lwith the list of other *profitable* pay per click search9 Z3 z V# e7 m
engines I had given him.
. M4 {. @% N1 e6 c& Y) ]$ }7 I, d; _% X
He started making some good money, but things could have
) W: D: \9 Y2 n8 zbeen better if not for the following:3 }! ?. \8 c- H9 V& G4 S
2 z+ ]0 h) J' H$ h( m* J' z: _
1. Never use a broke college student who hasn』t made more" S7 J+ C! x5 ^; h, e
than $2,000 in an entire summer as a test subject. As soon
" q# u( Z. i# A' f7 e% d4 Oas Waseem started making $100 in affiliate commissions a
1 f, I* }% f( l; _% I9 Tday, he got lazy and stopped doing much.
7 z* W% t8 `' V6 P4 F3 H% f5 t5 \4 H% R7 l/ ?/ y: `6 \6 ^
2. World Cup: Waseem is a soccer fanatic and was *easily*
5 W6 _5 [ e; t! Rdistracted by the World Cup. So distracted that he told me& U1 E0 O0 R3 r4 l- {- C6 K/ ?
it was a *need* for him to watch almost all the matches.2 D; [) |6 T7 p, @% ]
9 \: ?5 C$ Q" Q3. He enrolled himself in a full-time course over the summer
0 l; R. t8 M- o& G+ Xand had assignments and tests to complete. Okay, I will let
5 ^( l; Y c1 w6 y0 sthis one go.+ y4 \& u' _: x$ Z- U) f3 R
' f/ ^/ e3 W3 i* ^Over the three and a half months he spent at my home, he only! }2 u. C- t+ X. u$ X: }9 U
got around to driving traffic to 4-5 offers. I had hoped
- B& @0 u5 ]: G4 [/ b6 y" }! Vthat he would have built enough traffic to pull off a* y2 }" F, c) b; ~: I3 K, d1 |
$10,000/month.
1 f8 ?8 u" b* x+ A% d0 [2 _( j! f
- J9 M" L( Y8 y! z& JHere are the result of Waseem』s stats since mid-May by
' G9 {! {7 G& R: y+ c Ymonth:0 `8 V0 D7 q+ S% a; G# L
' T. g: n/ E" Y% H
** May **
G! m+ n: o4 Z$ C- {7 n( w5 }3 jRevenue: $830.05
1 o( D! S T. kCost: $616.38
$ m& V) P/ [& {$ qProfit: $213.67
) M8 Y# s: G" {; ]) V& s9 ^. HNet Margin: 25.7%9 G$ X# \5 f( `
$ r0 w( ?7 s" i3 |1 W/ z** June **, K0 f2 d, z5 h9 X4 L; x; @) @8 ^
Revenue: $2,526.95
1 y5 r/ C6 C* K% \5 ?Cost: $2,390.28
8 j) N* }( K+ b+ U/ ?. v+ T4 |$ hProfit: $136.67
( @9 {6 v0 ?; ~) t9 h( p `6 PNet Margin: 5.4%5 `6 `+ T, n9 G# l" m9 n. v* _
# ]; z: {' P4 O& x R
** July **1 {; d6 ^( B# `/ x, K* N; C
Revenue: $2,787.400 e' I& H( t# q
Cost: $1,749.534 z2 H5 Q6 q% _) x3 j, a
Profit: $1,037.87; x f: ?4 n+ w0 c
Net Margin: 37.2%
: v0 K5 z q8 v3 A7 v
; N: q! ^8 u9 N* z3 |" U" j** August **
0 I, k3 F" p! j1 z6 L% YRevenue: $2,983.30
) @9 ?0 d0 @( ~& w; [1 WCost: $1,945.83
- Q8 S# z: I7 [, S" kProfit: $1,037.47
$ C2 D# `: ~7 `" ~2 q! m: VNet Margin: 34.8%
+ _$ v, W X; \0 g5 p# d k
2 _& ^- R) i. q/ ]** September **
3 w2 J# c. k4 W; Z- \1 l( |" e* _Revenue: $3,841.30; \2 ~" R! T: |2 f" v
Cost: $2,662.14; q4 T* E8 ~1 [% B, W
Profit: $1,179.16
s# O$ f; [% E8 Y+ f1 G+ i* GNet Margin: 30.7%( G! p& b. \8 Y
" y4 m" Q- C# ]. _2 ]. X% L+ z
** October **
q' d7 G0 R& b3 GRevenue: $3,752.30
' }1 |, S6 g [Cost: $2,701.78( U, z7 s; Z/ t- ~% d
Profit: $1,050.52! O6 H# q+ y% @* e$ H
Net Margin: 28.0%+ P+ E% r( F2 Q6 X
+ {2 w) B3 ` y- f" B( [) }
** November (forecasted) **2 a1 _3 _4 @/ T9 f
Revenue: $3,280.00: P& _. {- n1 t% U
Cost: $2,403.00: V' W# T* s7 C" P$ _1 K5 u# @
Profit: $877.00
3 ^* [# B8 F0 O: l! ^& F. ^- bNet Margin: 26.7%# ]! L/ I; X' r9 H( d1 [% s7 P
+ X& v1 {% D0 [. v! X; @For some people, they may say that the above profit is not" V2 U0 T+ T/ {0 w
a lot of money. But for others, that is enough to cover
; q- I9 F2 y- _' x9 n7 e; ma mortgage and car payment.
& P( u1 @, @" B* G* K5 r% t E6 p9 O3 f0 {& ~
For Waseem, this was a windfall.9 D4 g e1 d. z8 V5 W
% k4 W5 d9 o: P" R1 YWaseem got lazy and gave up to soon. It still makes me mad N! {% i* N4 t/ T6 i3 {! G/ j
when I think about the potential.+ k( Z. A" m4 z( c
* [7 K/ u$ w' e. ]; dIn fact, it was ironic that when he went back to university
% `3 z& v" N4 }# m3 nin September, he virtually did nothing and his affiliate. s, Y5 {! Q. t# A( p# R
commissions jumped to almost $4,000 in both September and7 X$ n8 K- e0 U2 I
October.
- g4 o% _+ k: J5 O) H( v
; Z- `- P& F' x5 @If he had just spent a few hours optimizing his campaigns) X% M3 i& M& W
using the *system* I showed him, he could have easily netted
! @* w ?7 g5 }1 ?1 i( t50% of these gross revenues as profit.) x, ?: Q; G- E( e
9 E/ B4 K4 ~5 _2 H- `He still isn』t doing anything with his campaigns, but is" @9 Q' C/ L* a
still netting an average of $1,000 in profit a month on
8 A3 M1 q: U5 `8 s7 fcomplete auto-pilot.
- ?$ m2 e; ]- c+ d2 Z. J, P; t4 ]/ I: W8 {2 G$ |+ @
I actually just recently saw him after he came up to help me
% s; G O9 b# x3 O5 I( {% Sset up my recent two day seminar in Toronto.4 h& k: ]. P& p O2 x- y6 `
( @& i8 h8 f# {8 C
You should have seen the look on his face *after* my two day% b. n5 ?$ S3 x* b
seminar, when I spilled the beans on *everything* I do to
* G6 |# `8 I! z% D; f7 m- Aselect group of 25 participants.) z% C7 E* `: [; a8 e" F, A/ _
: K9 j k8 H$ f# @5 l/ l9 J
I only taught him about 30% of what I knew.
7 u# Z0 k0 }7 x+ W
- `/ o4 N% L# F1 G, cHe came up to me and kept repeating 「Man, I gotta finish2 R; v, u" a g, `0 T
school and start ramping my campaigns up.」
( H+ I! ~" O+ g1 H
7 A. K6 d6 ^7 [ E" c+ \) x7 cDon』t worry bud, only one more semester left.6 a, J7 q, K5 k" i3 _% r0 v
& G( X6 `5 h7 b" a& QHope this story motivates you that if a broke college% |& V2 G$ g& C4 {+ A. g9 x% q
student who didn』t have *any* Internet marketing experience& L' D, F1 ]& E7 X) ]
can make money using the PPC to CPA money model, so can you.( g3 R) E3 c' |
$ T8 M6 |6 P" O, D% ~& r3 q8 @5 }
Start building those CPA campaigns!0 u7 C3 N- ~7 `0 i+ {6 x
3 X# b3 V) ~' L2 E6 iGauher |
發表於 2008-2-25 03:10:58
