找到後續文章了
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% ~0 W5 p! K* k- @# J& B$ n5 oCan I Teach This PPC-CPA Stuff? Part 28 k( l b, k4 r+ c
. l5 p! u* |- n4 h% Q! q; ^Okay, here is the continuation of the story on how I got my' F. V" ~! D" l5 B# Z5 a9 {
brother-in-law involved with driving traffic from pay per
. [- W* l# f1 U( Jclick search engines to CPA lead offers.$ o( B, n- {* b. n) h+ u2 J
/ u% D1 w1 T7 j5 u0 `0 jI left off on how he messed up his Google Adwords account. `- ?9 [! j2 c# V9 h5 K
and how I was trying to fix it.5 p" O0 |0 C6 N/ i, I, c7 h
0 j( T0 ?+ h6 m* A# RHere is what happened when I dropped the bid on that $1.25
) i# G( N7 N3 e! r+ W6 q1 Y' flead campaign from $1.00 down to about $0.25.
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" t5 L. I/ d1 {9 P9 y$ T0 W& eReady?* n& A- z# G& Q1 q6 ?
8 u1 x4 ]8 O* f1 \Google accepted the new bid.9 i: ~' M4 |* M; ?
1 g1 R; B. p) E5 K6 AWoo hoo!
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Now Waseem can actually make money on this offer. Google
& ]5 E7 m5 m2 [! |; y3 |rewarded this campaign because we had developed a good CTR! R" Z8 n& G% d
on the ads.. b% ]( F7 Z" `. {% B
k. C9 ?1 x) TFrom this experience, I reminded him to develop his ad
! b- Q7 h' W- F8 f- C% B0 `writing skills to keep a good CTR ratio for all his ads on
$ G/ W3 J: V5 d1 I m* ~' _Google.% y5 `: x- Z/ M4 }. P+ h
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He is not a big Google fan because of all their
1 O2 F/ |9 E8 Srules and restrictions, but he really likes MSN and spent a
$ Q, b4 z9 P. L# u$ f7 t S& V [: ilot of time on this PPC search engine setting up campaigns.
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) ^- p% X0 t* c" V8 `$ J. Q6 n- MHe only ever did learn Google Adwords and MSN Adcenter. He1 g! @2 S" b, r" [$ Z! [
could have built a lot more traffic if he had experimented
$ p' k, l) k0 ^2 b: X$ {with the list of other *profitable* pay per click search
- x: z2 x% R) l' L) W. c# S/ L# q0 A6 l0 Qengines I had given him.
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He started making some good money, but things could have( V3 J: K+ ]- l6 }0 N
been better if not for the following:8 i4 i% e. W6 x. h
( q! V7 u1 T: a7 F1. Never use a broke college student who hasn』t made more
0 |9 j, a1 T2 x9 h! i, jthan $2,000 in an entire summer as a test subject. As soon
/ h- z$ [6 K" \8 j$ Pas Waseem started making $100 in affiliate commissions a
" ?7 A' S9 |2 N( Lday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
6 j, A* @; B& m0 M+ @distracted by the World Cup. So distracted that he told me
8 d2 G8 h" c& }9 w5 g" H# Pit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer! m2 K$ x) ?: p7 T8 [
and had assignments and tests to complete. Okay, I will let
5 q" _2 @0 z* G. s [. t0 gthis one go.
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Over the three and a half months he spent at my home, he only
* ]" K0 g; y% `7 W$ B6 [) qgot around to driving traffic to 4-5 offers. I had hoped
- K( S2 n6 {+ J3 q. d, {, d2 k/ wthat he would have built enough traffic to pull off a
# L' {+ H, h& m1 U' }* r$10,000/month.
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Here are the result of Waseem』s stats since mid-May by( s: U; S" f. O. R6 D* z
month:& U6 w v; |+ Q
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** May **! f. x" U/ r$ w
Revenue: $830.053 }; b4 k: t4 O3 E/ B) }" x
Cost: $616.38* }. E$ \! k0 L8 z( D# {
Profit: $213.67! E4 [5 Z4 Q' v0 z( N9 w
Net Margin: 25.7%9 z: p7 \* {! n- m* k- H9 E
2 E& x- J. p3 U) n1 w3 g. {** June **3 A! ^. W3 z7 C. m6 l1 `: b
Revenue: $2,526.95 X* H: R% v6 h3 N3 |5 n
Cost: $2,390.28: N, N( z! Q- p4 ^" t; E
Profit: $136.67; n1 I# P0 X+ Z* u+ Z1 V7 j3 Q; J
Net Margin: 5.4%. ]0 e+ T- ` G, Y+ A
4 O. y. j6 U! N** July **5 o' J% u; R8 |' X
Revenue: $2,787.40- @5 k1 s5 c3 R ~0 ^: U2 D' `9 }
Cost: $1,749.53+ b* y& A' Y' I3 |8 E
Profit: $1,037.87
& Q, D# p M% S$ ?' Y8 v* `5 ANet Margin: 37.2%$ g9 V1 S4 g4 O" ?) |7 g
} g3 [$ c3 ^
** August **: e4 [+ X2 Z- w& i* Y5 D3 t, D
Revenue: $2,983.30& ~- O0 w+ g" O: R% u2 R0 F
Cost: $1,945.83
. o3 g5 h* c ZProfit: $1,037.47
$ F! e3 ~' |4 d' w; `& [! h6 NNet Margin: 34.8%
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** September **
- Q1 z$ |2 l* p; s' O" q9 V" k, q+ K, k8 ERevenue: $3,841.30
: f) q: u( \% j4 C: b4 P% W6 h, p3 UCost: $2,662.14
5 m; b7 z" g3 y- t8 O/ R, N! QProfit: $1,179.16
9 Q' w) }" o7 g+ a4 b6 aNet Margin: 30.7%
$ h8 y: |) j8 U5 t4 Z1 W. x1 }" A0 s; m* t; f& d: U7 }) s$ K
** October **: O$ ]+ }; j- K- C! J
Revenue: $3,752.30$ p% ^% \! y% y q
Cost: $2,701.78
& A, k6 D8 n+ Y2 e5 e [/ hProfit: $1,050.52
, X/ F' Q3 M2 oNet Margin: 28.0%+ r& t7 H# p* a$ ?# M$ |2 ?3 w F+ j
* F+ R: R+ j+ y4 D+ d6 x6 \. X
** November (forecasted) **
- g4 c. o& I G; m% ZRevenue: $3,280.00" P# W0 m$ l* ^) ^) K
Cost: $2,403.005 `8 L- J r7 d5 X6 ^! k" J' Z
Profit: $877.00
( B) e: {0 B. w& |: Z2 qNet Margin: 26.7%6 G G! H0 l, l g% q7 |
) n6 x6 T4 y! {& b6 Z7 m% b9 [. U$ \For some people, they may say that the above profit is not+ o/ x( @3 b0 @$ ~ b+ }/ Q* w1 G
a lot of money. But for others, that is enough to cover c" l$ ?+ q, \( m
a mortgage and car payment.
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) `& x8 W Z# J$ E% _For Waseem, this was a windfall.7 p% s' Z* z9 Z- o
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Waseem got lazy and gave up to soon. It still makes me mad9 J q0 n" W3 [1 u* m
when I think about the potential.
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In fact, it was ironic that when he went back to university2 R3 p7 N" J. U% [6 s
in September, he virtually did nothing and his affiliate h$ A5 G! i8 ^" H% r
commissions jumped to almost $4,000 in both September and* D# L; k( S; R6 R9 L& R5 B
October.+ z8 W3 U1 j# ^! d* x% d, u
. T! S2 W8 ^5 d2 @, W; O! oIf he had just spent a few hours optimizing his campaigns
0 J3 I, K! W3 H' U4 V' S8 eusing the *system* I showed him, he could have easily netted
* ^) m" }# D1 r7 Q50% of these gross revenues as profit.) Q' t8 N/ t% W* X9 c3 y* m, }
8 D. B, _) B0 `: v; NHe still isn』t doing anything with his campaigns, but is
9 \0 D, M% [, g% M& ystill netting an average of $1,000 in profit a month on, W0 u. z6 v# z; X: t5 ?
complete auto-pilot.
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! `$ g. c$ W; c) b0 JI actually just recently saw him after he came up to help me5 L/ v; j& R- B+ f0 T1 a
set up my recent two day seminar in Toronto.( A( U% v: v/ r
/ O8 e& m5 \9 A. k2 qYou should have seen the look on his face *after* my two day y5 e- }7 I- O
seminar, when I spilled the beans on *everything* I do to. d L% s4 H: q) Y- |
select group of 25 participants.
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I only taught him about 30% of what I knew./ x$ d& X* N9 Z. ?+ W- N
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He came up to me and kept repeating 「Man, I gotta finish
" }, L, I! m+ N( [& sschool and start ramping my campaigns up.」: E- A# D; b& ~$ s: M0 [: Z5 N
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Don』t worry bud, only one more semester left.
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8 d3 N) J% p! pHope this story motivates you that if a broke college
, n$ g& g! [# ^: N' dstudent who didn』t have *any* Internet marketing experience+ l( v7 ]' L, O6 S
can make money using the PPC to CPA money model, so can you.
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' O Y6 U# a# hStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
