找到後續文章了& \6 E. W! X" K% ]8 d) q
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Can I Teach This PPC-CPA Stuff? Part 2* {" {$ H" }6 w5 `) H
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Okay, here is the continuation of the story on how I got my
( k5 ?& U0 ^/ `7 X: p& ?% ^brother-in-law involved with driving traffic from pay per% T$ Q; u- O6 |( n! e Z
click search engines to CPA lead offers.
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4 ^1 C5 u3 @ o! y$ EI left off on how he messed up his Google Adwords account' p+ t# a" o0 C% }) z
and how I was trying to fix it./ W/ P+ F3 ~+ n, Q+ t7 D* n
* X$ h/ X4 A2 ^0 V: rHere is what happened when I dropped the bid on that $1.25
, `8 m& L$ _( F- ]0 i. @. wlead campaign from $1.00 down to about $0.25.( Y" ^4 w# H, p# h. x' F! T( I
- i6 X) @4 D2 X5 v: G. J& d* Q
Ready?
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Google accepted the new bid.
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Woo hoo!
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$ F8 U! ^$ U) k: YNow Waseem can actually make money on this offer. Google
4 {" @0 p2 N. Wrewarded this campaign because we had developed a good CTR
6 r$ g- i. {& z# N3 Xon the ads. Z* j9 R4 N; `! O. r
) p! O2 u! i, Y3 C1 i FFrom this experience, I reminded him to develop his ad* i4 F4 j4 L) ~- `5 ?: v
writing skills to keep a good CTR ratio for all his ads on
3 L7 b) m9 Y, q/ Y9 M# q P0 N5 ]8 oGoogle.
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He is not a big Google fan because of all their
& c$ C$ O$ |& ~rules and restrictions, but he really likes MSN and spent a
& g% k" g. _9 Y+ L5 g# dlot of time on this PPC search engine setting up campaigns.9 v' I. P4 h# c9 j, q1 I3 _7 S3 u8 w
5 a0 e- J, S& ZHe only ever did learn Google Adwords and MSN Adcenter. He
; j, Z4 D' S; M/ `8 Q* @! H6 dcould have built a lot more traffic if he had experimented+ }7 u, l6 Z$ k; r9 E
with the list of other *profitable* pay per click search
- ?$ v2 J# m+ ^0 s6 e$ r4 qengines I had given him.$ i& k+ l v: O0 O) ]
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He started making some good money, but things could have
; ^4 n+ u- |8 \: b B y) S9 X+ Cbeen better if not for the following:+ D1 v" j G" Z0 e8 L7 r& p, [& r
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1. Never use a broke college student who hasn』t made more: J* |9 V1 ?9 M: ?2 \' r/ w
than $2,000 in an entire summer as a test subject. As soon
# b8 I+ e& P v2 P- has Waseem started making $100 in affiliate commissions a' _0 B# X, |7 i3 N
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
8 c5 b# [1 o4 ^6 Q7 }1 ^distracted by the World Cup. So distracted that he told me
; K' G {; R, ^ l) Y; t4 vit was a *need* for him to watch almost all the matches.5 |) E% ^) L7 R" L
, u) H; S1 ?+ U3. He enrolled himself in a full-time course over the summer6 c1 |0 r2 d$ _0 _! X9 {! M2 G& S
and had assignments and tests to complete. Okay, I will let
7 B& B' l1 p; U ]& @5 ^: `8 N! `this one go.: u% R" ?, l1 D( {+ K& p
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Over the three and a half months he spent at my home, he only; J1 N0 ~& r! Y, b4 u' j
got around to driving traffic to 4-5 offers. I had hoped
1 Q- W6 c5 N$ e' qthat he would have built enough traffic to pull off a. f m# f6 \1 E) c; r" B Z
$10,000/month.& i! x. r, S% [. h6 H+ Z% f- ]8 I" q
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Here are the result of Waseem』s stats since mid-May by; p+ H7 m8 l2 Q9 ~
month:! N/ v* s3 H% D) T" {
7 _7 P1 ~! T/ Y8 P" l; ?** May *** ~$ ^0 @1 R* o- }; z. j! a
Revenue: $830.05
9 F; b% Z& v: x8 F' WCost: $616.38( a# X$ A8 O% @& J0 j2 a
Profit: $213.67) n* T9 n, k; ?5 X
Net Margin: 25.7%
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** June **7 q& p! n3 a# q9 h8 t- X6 p- F
Revenue: $2,526.951 p2 o/ p; \& d R1 T3 ~: |; e2 d
Cost: $2,390.28
# z& F4 l5 t' B# R* C! @Profit: $136.67
6 G) c l4 |& I/ ~Net Margin: 5.4%8 B% b* |$ O( ^/ |+ o, q' U. |
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** July **
9 K6 l6 f" D4 }3 l+ b+ L1 bRevenue: $2,787.40
) B1 y" e: C' Q+ h( W. s$ qCost: $1,749.53% T' `5 A# r7 W' M
Profit: $1,037.87* t2 M- {9 z: h, _, I7 X
Net Margin: 37.2%" W+ D* Q7 z9 j V+ f/ G6 X) K
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** August **
9 g3 y5 L7 h" z W( DRevenue: $2,983.30
2 f0 D% t0 [! I/ v" gCost: $1,945.83
W% W; [" i3 R; ~; d2 AProfit: $1,037.47" N3 n. |8 Y" ~& e
Net Margin: 34.8%( A/ I) x) ]6 i' s
# U. ?9 N- H& C# O1 Q; s** September **
" g1 }$ V7 ~4 c3 |) z( v3 IRevenue: $3,841.30% S, E% a1 |9 Y
Cost: $2,662.14- |0 g; v X! p# o" j" X# O
Profit: $1,179.16
& s, H" `2 q- |; V5 w% `Net Margin: 30.7%, O6 b/ Z' X; A5 w/ h% I+ z
1 x. e4 O9 d# w" A- ?** October **
( ]- Z/ A8 j* S9 q2 e+ VRevenue: $3,752.30
9 H/ G' X& v! D% @' A! O$ ^Cost: $2,701.78
3 O$ D- U8 |; T$ w- u, x+ R' lProfit: $1,050.525 @0 R' H0 E. l( B- B W- T# w
Net Margin: 28.0%8 N; M3 V$ e* u% P4 v9 U
8 c, E4 L; y% ?( V8 D3 R** November (forecasted) ** @+ D* n- c" ~. b0 I
Revenue: $3,280.00$ V1 h: {$ r: s' h* G* p
Cost: $2,403.00
7 H; F6 C/ O2 ^5 z) V' B3 t; fProfit: $877.00: f; o0 T# X( y6 h' Q2 g3 F. W6 u
Net Margin: 26.7%$ r% W0 z4 m- a
+ w( l* j [+ p" F! z0 Z9 h0 |2 C- E, qFor some people, they may say that the above profit is not
- M/ r! u6 c& `* T+ b- J1 Oa lot of money. But for others, that is enough to cover3 l% Z _+ m9 r0 A- ]; f l* R7 W1 k4 T
a mortgage and car payment.$ [/ a, I! Z' J* `
* C T2 h- E* M6 Z8 o5 A( OFor Waseem, this was a windfall.
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! J. w# Y2 o* L/ f$ \8 ]) g6 bWaseem got lazy and gave up to soon. It still makes me mad: ~6 a' |, M0 ~9 T3 v
when I think about the potential.+ s& t' f2 I R! X1 L
9 p& S l$ n8 c# A% xIn fact, it was ironic that when he went back to university3 k/ y; S1 O& d" ?* g
in September, he virtually did nothing and his affiliate, m% {; j2 L. _3 Q7 G8 I. `
commissions jumped to almost $4,000 in both September and/ l/ k6 Z! F: v. |, @
October.
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$ e; [* z7 u6 D- ?' e, L# c8 `' RIf he had just spent a few hours optimizing his campaigns# r( g8 M9 }" s/ ^' I# j* s6 p6 J
using the *system* I showed him, he could have easily netted- `1 V- H( q( j! D% `" m3 w
50% of these gross revenues as profit.4 ~0 g/ @% _ ?
- \( s4 Q% Y1 h5 j6 k0 vHe still isn』t doing anything with his campaigns, but is
/ c$ [* T! \) R( Qstill netting an average of $1,000 in profit a month on
5 C8 a2 Y9 |$ Q& U [. F9 }( acomplete auto-pilot.
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I actually just recently saw him after he came up to help me9 k% U+ [0 \' I) ~& U
set up my recent two day seminar in Toronto.+ A: [) u! O( d
' x6 H+ R. K5 ]& D: d0 qYou should have seen the look on his face *after* my two day7 q$ v* b, M) ?9 h9 i% V
seminar, when I spilled the beans on *everything* I do to1 p* y! Z# ~' C2 G
select group of 25 participants.
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I only taught him about 30% of what I knew.$ c3 X" j8 C o! I
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He came up to me and kept repeating 「Man, I gotta finish
5 d) V9 ~4 c# N& h1 gschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.+ X$ d9 l- c% e# l/ ]
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Hope this story motivates you that if a broke college
/ U4 k+ ~7 h) ^6 |- z, [0 t/ f, Fstudent who didn』t have *any* Internet marketing experience& S! F; E2 T ?7 g' n) u0 T, Z
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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2 K8 t: u, v2 i! J: N8 x; RGauher |
發表於 2008-2-25 03:10:58
