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! g) e4 R; K/ K" |: _( cCan I Teach This PPC-CPA Stuff? Part 2
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0 o: e* ^: N% O8 b% |Okay, here is the continuation of the story on how I got my8 v1 Y0 h' S- C* K7 V
brother-in-law involved with driving traffic from pay per
5 C* X, F+ s) y) N7 zclick search engines to CPA lead offers.7 \. H, T- q) C3 p
9 o; q; D3 f' ?2 q7 }I left off on how he messed up his Google Adwords account
) w& h! K1 }6 q6 c! @- band how I was trying to fix it.+ a0 C% o$ W3 c0 b
u- e" u' h) }Here is what happened when I dropped the bid on that $1.254 Q+ m9 T- R- \/ W$ b, n( a; l
lead campaign from $1.00 down to about $0.25." E; I: k8 B3 a& X
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Ready?, S; ?7 {; b3 p# G$ {
S2 {$ H' H' l6 M" ^1 _; KGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google P7 A4 ^/ ?5 X* M/ S# u
rewarded this campaign because we had developed a good CTR
$ o, E1 x$ z. e* q5 |3 Xon the ads.
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! N. V3 \% C: [5 } Y& DFrom this experience, I reminded him to develop his ad& C3 {& h0 o/ Q6 _( }
writing skills to keep a good CTR ratio for all his ads on
2 D/ o" E9 m* ] O4 R- G1 o1 a% p/ cGoogle.
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$ f9 y W/ T e. O xHe is not a big Google fan because of all their- l& m7 n0 R& D6 p( U3 X8 o: L
rules and restrictions, but he really likes MSN and spent a) @, S# A' {# N5 e0 h
lot of time on this PPC search engine setting up campaigns.
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. s% M. {, |8 q# ]0 ~7 f: IHe only ever did learn Google Adwords and MSN Adcenter. He" M% ]% C0 z q, K
could have built a lot more traffic if he had experimented, m6 [) k Y, |: y9 |+ m9 m
with the list of other *profitable* pay per click search
- P( |$ Z+ ?# K0 Lengines I had given him.
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9 n1 q* c3 b1 Y) Z: R6 FHe started making some good money, but things could have* R( A, p/ I4 t
been better if not for the following:% ]& z: l$ Y. w- J0 ~3 [1 J
8 P; t U! d$ y5 U3 e' f% T1. Never use a broke college student who hasn』t made more
" U ~0 m0 D- G. L" h2 I# S% g8 ithan $2,000 in an entire summer as a test subject. As soon6 _; L' r+ L6 ^4 G# E. J& ?4 z
as Waseem started making $100 in affiliate commissions a4 u) n5 y! R4 q( k0 h F
day, he got lazy and stopped doing much.
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4 K. V& N* E# @ r2. World Cup: Waseem is a soccer fanatic and was *easily*
t( o, E" ^9 [1 t1 @distracted by the World Cup. So distracted that he told me& v: a$ s& G* Z, O% ~: S
it was a *need* for him to watch almost all the matches.3 C- ^8 ^# S2 r( M0 |, a
) N F& Y6 |% F6 R" m) {) ^& r3. He enrolled himself in a full-time course over the summer
4 L( k M) P) b3 ^and had assignments and tests to complete. Okay, I will let5 F; d8 \' i& J. F
this one go.
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+ A" t7 J3 [# A- ~( ~3 s8 k% n# jOver the three and a half months he spent at my home, he only r9 O4 B2 Q2 g9 J) F( a
got around to driving traffic to 4-5 offers. I had hoped
+ M1 k8 W) i7 L1 C; Y- q0 Uthat he would have built enough traffic to pull off a9 h" U7 y( ^2 P7 ]( j6 O$ R! G
$10,000/month.; i$ O' N* M! r% Y5 F1 g& G+ M
. x& Z& f4 _- P/ q7 W7 Z- N3 bHere are the result of Waseem』s stats since mid-May by$ B: g3 b. S5 A+ ^ o
month:
0 I/ I% G, F/ c9 G+ T5 l5 y8 f4 P l7 w2 T' e, ?$ v( ?
** May **
- n w, K4 o$ f- k4 u5 w) s2 rRevenue: $830.05
9 i7 P. ]3 N& u' }2 |* s5 wCost: $616.38% S- U/ x) `0 ?/ S, b2 `' |$ F
Profit: $213.67
' N& i7 z/ p. V+ } o) w. CNet Margin: 25.7%
7 L3 g1 ^- v3 |: T# \6 q! b; ]8 d% \ C4 T* |( `; Z
** June **
6 Q% O$ X8 V, Q7 R! ~0 ~& sRevenue: $2,526.956 F, \9 }4 Z5 l/ Y# g
Cost: $2,390.28 w- r) v/ K9 D# w5 O/ Z. ?* C
Profit: $136.67% ^; l% k$ i2 X$ |2 X8 q- D/ A/ m4 X
Net Margin: 5.4%0 P2 s! b. W8 G! U
+ G% n- K" f, u- R) M** July **
4 M% T0 I0 _% w5 g, {* ~Revenue: $2,787.40" R% T( y3 v* j% q: [
Cost: $1,749.53
1 t- G# t6 F4 J2 w' X. V* OProfit: $1,037.87
' s/ Z! G6 u! j, {Net Margin: 37.2%, c8 {8 x% ]! L+ t7 ^+ `: f- G& h
4 Z6 C* W+ j, {$ A3 s1 I+ A4 C+ _** August **6 s( ]1 B3 {( q
Revenue: $2,983.304 Q; Y0 C( `5 c* p$ z
Cost: $1,945.83" R' a5 L2 J# r# o' ?, c
Profit: $1,037.47 c# L7 _, F {+ e
Net Margin: 34.8% \$ O( O" K) m1 y' I, b) w& f
$ \4 h5 d8 I; H7 V6 L
** September **
7 b+ m2 ]1 B5 YRevenue: $3,841.30% ^8 j+ e. u Y0 ^9 D/ @+ F% ~4 _
Cost: $2,662.14 Y k/ s! y$ C N1 {/ J
Profit: $1,179.16
9 x) s& l& V, O" T% y0 x7 MNet Margin: 30.7%
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% p4 ?+ t3 a, {* Z# ?) B( X** October **
! Y2 o7 T0 l/ dRevenue: $3,752.30. ]' N, p" P2 G, b4 e- c
Cost: $2,701.78
0 K( o) t- h; u; v! g/ U6 QProfit: $1,050.52; g$ v# a( F# ]% W9 x4 Q# [
Net Margin: 28.0%
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* K0 m4 m( _' R** November (forecasted) **
2 ]9 M$ \! m: D9 ^- n: ?! fRevenue: $3,280.001 a- f% `' v; i# ]5 Y7 X. j1 @
Cost: $2,403.00- J" P) G; a# v5 \. @9 x- j' N8 l
Profit: $877.00; {' i5 o2 o6 l, U5 i
Net Margin: 26.7%3 f7 m( Z( o) ^
# Y7 s4 T; X9 n; zFor some people, they may say that the above profit is not! o* i1 _2 y' w4 K% M% o# m
a lot of money. But for others, that is enough to cover' ~* v4 \# P. B5 |
a mortgage and car payment.
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For Waseem, this was a windfall.
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0 G6 |$ C( R$ ^% B# [, KWaseem got lazy and gave up to soon. It still makes me mad0 J9 v) U3 w8 y. V
when I think about the potential.3 \) P& d5 h# m5 ^ P1 g8 ]7 u
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In fact, it was ironic that when he went back to university
' D. N3 A) Z; Y% bin September, he virtually did nothing and his affiliate
. I# r ]6 Y3 }. I9 E) P8 Xcommissions jumped to almost $4,000 in both September and
& \, _# \( C/ R0 s! z: cOctober.' G0 ~( Z3 E2 n% ?5 x/ J
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If he had just spent a few hours optimizing his campaigns
/ [' S$ y9 Q% c7 g9 Busing the *system* I showed him, he could have easily netted
5 J! t' v4 d5 v8 d; A, \50% of these gross revenues as profit.
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8 k" q$ J. q) y+ cHe still isn』t doing anything with his campaigns, but is2 g; i1 h2 d ?4 }; t& t
still netting an average of $1,000 in profit a month on b/ X/ B8 h4 o& U6 e( u
complete auto-pilot., s$ o/ X" n w1 I0 s
) k+ }* H' T1 G5 u# i8 X" t3 SI actually just recently saw him after he came up to help me) S7 d" [- Z; \
set up my recent two day seminar in Toronto.: ^0 M( J7 h: c! H
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You should have seen the look on his face *after* my two day Q b' `( H) L l, N, n
seminar, when I spilled the beans on *everything* I do to
. g, C& x8 E9 z6 ?9 {7 _select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
8 p' o6 m# ^/ e( ?" k4 Y B5 eschool and start ramping my campaigns up.」, T4 E2 H+ ~7 e; Y" ]# b- ~
( K9 s# V6 S4 @5 m; k; b* Z6 RDon』t worry bud, only one more semester left.
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% V3 f; b( \. zHope this story motivates you that if a broke college
l; s2 D( I, G- z6 @student who didn』t have *any* Internet marketing experience
; [4 K, _, m$ B" _7 s0 ecan make money using the PPC to CPA money model, so can you.
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5 K+ W) e$ H9 J9 H5 D6 QStart building those CPA campaigns!
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Gauher |