找到後續文章了! U9 j3 m# ^7 z6 G
6 h u6 o/ A$ a: f) T0 ]% z3 PCan I Teach This PPC-CPA Stuff? Part 24 y. D+ U6 G9 P9 _5 L( j$ c. A
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Okay, here is the continuation of the story on how I got my( ` H. E( U; b+ ]" V" A
brother-in-law involved with driving traffic from pay per }2 F: t7 p# o% U& j5 B+ b) M$ |
click search engines to CPA lead offers.
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. M2 h, u3 \+ j& ~! qI left off on how he messed up his Google Adwords account
% {1 t" p: z& Oand how I was trying to fix it.
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, b) E3 M- q# W& c; w% s% B$ Z Q6 zHere is what happened when I dropped the bid on that $1.25
' u1 V/ T* Y' a2 jlead campaign from $1.00 down to about $0.25.
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Ready?
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& n+ i( z U3 j' O+ w$ CGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
) x% g% Q3 d) I- K' O9 |& ^rewarded this campaign because we had developed a good CTR/ o9 L2 l7 J8 I
on the ads.! _6 e: g/ V# q) z( A3 m
c& L1 P% @' DFrom this experience, I reminded him to develop his ad- B" k' o* p4 ]1 O
writing skills to keep a good CTR ratio for all his ads on
* y1 f3 ~ x9 AGoogle.& s: p4 k5 d2 O- Z
) {5 t u* H# p4 J' XHe is not a big Google fan because of all their
+ W7 d. b0 R2 o( S) D3 }rules and restrictions, but he really likes MSN and spent a
8 r2 c8 j5 X. O. a2 l3 @0 ?lot of time on this PPC search engine setting up campaigns.+ _5 |, z' d8 G1 k* @7 G
5 k$ g* [4 Y: d5 I( t6 _) c, |He only ever did learn Google Adwords and MSN Adcenter. He) b2 l+ D' R g* g: ?5 o
could have built a lot more traffic if he had experimented2 w. H+ ^" r: g& C
with the list of other *profitable* pay per click search8 j3 N, W l3 {! [. E% R N& n2 |9 d) I
engines I had given him.6 c& i. c# `! x9 d$ L
% Y$ {. I& N" D- ]He started making some good money, but things could have" t t2 Z1 n, X. J2 X' g) q
been better if not for the following:0 V" G+ {! M9 z8 h9 E
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1. Never use a broke college student who hasn』t made more
# x$ C& |* E( [2 n- Nthan $2,000 in an entire summer as a test subject. As soon
4 ~3 C" L( a; h9 H% sas Waseem started making $100 in affiliate commissions a V4 D* @2 ]% P9 j
day, he got lazy and stopped doing much.8 \. ~% k* b$ ^ q
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2. World Cup: Waseem is a soccer fanatic and was *easily*
8 m C' Z1 Y P {4 b7 n+ idistracted by the World Cup. So distracted that he told me
% h# O+ T, R- [1 s( t7 g0 g$ ait was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer1 S" h0 t& a# C6 P, [2 @
and had assignments and tests to complete. Okay, I will let
1 C' p# w1 O$ Ethis one go.) S0 C" R) T/ k: C) C
9 h: `* f) j3 k$ [+ h6 COver the three and a half months he spent at my home, he only! q3 N: e. a) `6 q7 o$ x, n, `
got around to driving traffic to 4-5 offers. I had hoped
7 T: q; n% ^4 O8 `3 t1 ~that he would have built enough traffic to pull off a) \- Z- B0 `; D. f% y
$10,000/month.' H8 u8 a( ~( A/ s# d5 p
/ b w6 D. W" c9 A) Z8 K7 d( @Here are the result of Waseem』s stats since mid-May by5 K& q2 I, g: D I
month:
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** May **
" B- x+ p0 a3 `/ K5 ZRevenue: $830.057 ~8 K% a) L* l$ R @
Cost: $616.386 d/ q: E& ?8 x' X* S8 \
Profit: $213.67
6 [ B: x) m* ?: \) l+ B9 I% KNet Margin: 25.7%
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** June **
$ R5 B( i# T9 f0 D( a# IRevenue: $2,526.95
5 ~# C" [1 }! m" ?2 A5 BCost: $2,390.28
7 G" O) m; R' V% lProfit: $136.67 l _: N8 L9 I- m U
Net Margin: 5.4%
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** July **
: ^) n# p+ W' H$ s& f* B& gRevenue: $2,787.40
0 _7 t- `( s' D) i) g2 { T. gCost: $1,749.53) G/ l' u/ l( Z
Profit: $1,037.87( t; T* n3 V* r" A. E
Net Margin: 37.2%( P; \4 [ y( a
8 O- t) w" ^* o' c** August **
. |7 x$ _+ } H1 XRevenue: $2,983.302 D2 C7 H, i2 [9 T& P7 D8 s
Cost: $1,945.83
$ s: [# A2 p9 o3 uProfit: $1,037.47: v5 A7 A2 ^8 f( ?4 X- Y' Y) C, L
Net Margin: 34.8%5 N9 p$ i5 ?) b; m x
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** September **
2 m6 i: x/ M/ @: V& URevenue: $3,841.30' y! M! o- o: d1 X
Cost: $2,662.14
& b4 [) W4 \3 YProfit: $1,179.16/ C' y1 R2 _& |, _: _& _7 u5 b0 }
Net Margin: 30.7%
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** October **
: P o- X- B. z8 g/ G/ t! ZRevenue: $3,752.30
+ h$ s0 V4 N5 E( u' P4 l$ ]Cost: $2,701.78
2 c; l( Y3 @5 [% M0 C1 {Profit: $1,050.52
- Q: y4 n* W2 V; P/ G9 xNet Margin: 28.0%
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** November (forecasted) **- }1 n+ |0 R8 E! }, A
Revenue: $3,280.00
) `- F" y6 D- Z9 YCost: $2,403.00( y D- S& P; I2 k
Profit: $877.00
- Z0 p% \0 R( \+ KNet Margin: 26.7%
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For some people, they may say that the above profit is not2 d# [' [' |7 [' j8 k
a lot of money. But for others, that is enough to cover" }; R5 P* S4 y2 h; u. }
a mortgage and car payment.
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For Waseem, this was a windfall.5 U6 J8 p. `8 b3 _
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Waseem got lazy and gave up to soon. It still makes me mad
9 W' _3 T4 V5 U# B* Wwhen I think about the potential.
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4 Y; Y7 Y2 }$ KIn fact, it was ironic that when he went back to university/ d5 O; u0 p" Y, [5 ?' F# P2 P
in September, he virtually did nothing and his affiliate
2 Y7 l' I/ J ]$ ~4 g9 [+ ocommissions jumped to almost $4,000 in both September and
6 i$ D- o* W, p9 F* OOctober.: C) o, q4 U' L- R
A2 q: f0 B2 {( N7 V: oIf he had just spent a few hours optimizing his campaigns% A. O. O2 E& _7 l3 |1 }+ x- X
using the *system* I showed him, he could have easily netted) G0 Y$ w2 d* C3 g
50% of these gross revenues as profit.; P: C1 s* s f: R! \
. Z5 ?& j; k6 O: C9 N6 {( w; t+ ~He still isn』t doing anything with his campaigns, but is
9 Y3 G/ w. r F) j: y3 s6 ]still netting an average of $1,000 in profit a month on
5 G B2 N1 ]( S; o h9 f! L) i; Rcomplete auto-pilot.
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; q- N5 S( C6 |+ wI actually just recently saw him after he came up to help me& J# D# V3 Q) M' \" A0 q
set up my recent two day seminar in Toronto.
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* j8 n+ d; O1 D) U7 A7 p: g7 [You should have seen the look on his face *after* my two day
/ w: B0 R3 X$ z. B8 nseminar, when I spilled the beans on *everything* I do to) ]" m+ m5 J5 {- R5 _# j
select group of 25 participants.1 J, W( g9 V, Y. [; X9 F; a
% |' l t9 P8 T" xI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish8 v1 g0 {& A. G* T" M# ]. Z
school and start ramping my campaigns up.」6 l M; \8 l: b- D$ S$ u
+ q, T* O y( r, V4 _6 J3 eDon』t worry bud, only one more semester left.* b3 M$ X$ j" u- f$ ]" {# K
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Hope this story motivates you that if a broke college7 y# A4 r- V6 i0 N+ W
student who didn』t have *any* Internet marketing experience& B* k Q" d; o& D
can make money using the PPC to CPA money model, so can you.; i, P5 g# ~$ R: i3 A3 G8 y d
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Start building those CPA campaigns! q* g; }6 o+ o1 X4 ~
9 R: n: l. T& w5 G: sGauher |
發表於 2008-2-25 03:10:58
