找到後續文章了8 o, a* Q% G" z! c
$ b, o0 c! e) Y# H* _Can I Teach This PPC-CPA Stuff? Part 2( u0 y' H9 n1 X$ U
@ \6 X4 O& Y$ jOkay, here is the continuation of the story on how I got my
; J. {& y2 u; ^: v# {6 e7 i4 P+ cbrother-in-law involved with driving traffic from pay per. ?2 D ^6 W/ g' V
click search engines to CPA lead offers.0 s1 l. Z- f, ?" ~9 @; A
) K* E2 R0 t& U) YI left off on how he messed up his Google Adwords account1 n4 q; }- U- Z9 f1 m# I+ J
and how I was trying to fix it.( f) b2 h$ T1 ^8 l
' g4 @; o# g8 P# s7 w5 w" NHere is what happened when I dropped the bid on that $1.25
; A' v5 |& M! s, slead campaign from $1.00 down to about $0.25.8 Q- w+ w/ z+ q$ x0 x u% r$ e: o
3 G. w# Q7 _8 H1 d+ \( d# T9 C) K) K( b
Ready?; o( q0 N2 v, O8 R
$ Z6 C) R4 ?, F' O, n# `2 o1 N$ N: K
Google accepted the new bid.% |5 R% X$ Z) y, [7 d
# A! d- `; V# Z' Z$ V! T
Woo hoo!
) N) t* b0 O, R8 r8 O( ^! I5 N
Now Waseem can actually make money on this offer. Google
$ t# C1 p- @* nrewarded this campaign because we had developed a good CTR7 E. {5 F0 |! s
on the ads.
h1 K3 N6 d0 p4 s# b' h& y
) s$ I3 O8 y! v& H9 TFrom this experience, I reminded him to develop his ad
) B+ p+ ~- L: r$ K0 Uwriting skills to keep a good CTR ratio for all his ads on4 R/ v8 g, ~. M1 {$ b; j
Google.
2 I2 v1 l7 B! S0 B$ @) _4 X4 Z
He is not a big Google fan because of all their
& d4 C: D7 q* _# l. Drules and restrictions, but he really likes MSN and spent a
0 i/ {! O0 w! U# c& H& X9 N- i% s! Z) glot of time on this PPC search engine setting up campaigns.
% B9 r- R1 x6 S' p+ W- Y2 j
( b+ w5 k- l9 a' M! C- N. @3 GHe only ever did learn Google Adwords and MSN Adcenter. He8 W* z2 X" q! h H: T; U# \3 J
could have built a lot more traffic if he had experimented: k2 j- r+ H" f% @, b
with the list of other *profitable* pay per click search
# x$ _5 h3 s+ _' ]3 ~engines I had given him.
' m, a4 A8 c, Q9 w# d2 p3 ]$ V# g" S7 N/ G$ D# J. K# I7 n4 N
He started making some good money, but things could have
: R) @4 K# l! l. U# z# ybeen better if not for the following:
' c! Y3 N w* \- d7 r( d% [2 b9 E+ Y2 @8 \. U7 d! _$ ?, Z& B
1. Never use a broke college student who hasn』t made more
1 ]+ W( V" n1 N5 @7 n8 Ithan $2,000 in an entire summer as a test subject. As soon
+ k$ J, @# B. _- r$ X2 h, u( Aas Waseem started making $100 in affiliate commissions a1 W1 u2 d0 S% U/ D1 z0 C2 ?
day, he got lazy and stopped doing much.
- L" ?% ?) @% V( k, E5 A+ \- g
) k" Y* q0 S# h2. World Cup: Waseem is a soccer fanatic and was *easily*/ Z }# {' e3 Z8 X) J
distracted by the World Cup. So distracted that he told me
6 i: m# e, W, R5 {+ ?it was a *need* for him to watch almost all the matches.* S7 O; ^( A+ k- c! |( j
8 S4 Y" Y, ^) o3 A1 f3. He enrolled himself in a full-time course over the summer
% v6 ?! i( ?* oand had assignments and tests to complete. Okay, I will let
: c1 |3 r x/ `5 I% V) m5 N) ithis one go.
2 D+ p% y |: ~% W
) _0 I6 ~" K" _# T% {! r0 C/ c8 ?Over the three and a half months he spent at my home, he only" {( f+ G# Z3 {* Z' S- g! ^* `
got around to driving traffic to 4-5 offers. I had hoped
3 S, o) ^) A* g3 ~that he would have built enough traffic to pull off a, O4 T3 G; C+ [) g: d: J( M% G; m
$10,000/month.
1 G3 Y2 l9 E. Q
V- H7 {# E. b; U$ _( _# LHere are the result of Waseem』s stats since mid-May by3 Q; E( W0 p! d" f# z
month:/ v4 P& v2 E& L' L" \% M, n) o
* L4 Z* g, g* o4 a+ `# I** May **
: t( O3 a( `! h8 u* f' QRevenue: $830.05
' i0 `; u' t) N9 LCost: $616.38
- Z' b8 L# l1 j! FProfit: $213.67# J2 X* n" m; l" m6 ]* O1 t3 Y
Net Margin: 25.7%
9 k. Q/ O$ k: x2 M/ A8 w, l9 {" a; R7 {8 A$ _
** June **0 a/ d2 f f* I3 z5 S, J$ w' `; Z
Revenue: $2,526.95
7 m: N6 X' N, i, kCost: $2,390.28
! C5 [) \5 f/ U* X5 g2 Z1 P) u& DProfit: $136.67
+ S+ T0 U5 ?- H1 m" G' @Net Margin: 5.4%
: V7 H# D/ Q Q6 c( z; z6 I$ I8 P6 b1 [ M% `1 J. q e
** July **
! z* Y; t% @/ E t$ `. R0 Q! HRevenue: $2,787.40
+ w s8 |& L: r/ }4 lCost: $1,749.53* X% u* L3 F) ^) M9 Z
Profit: $1,037.871 P* U0 p, [! S
Net Margin: 37.2%4 `8 k n( C! ~; d6 U" R
8 K Z' E9 N6 F0 m) c/ u
** August **% d% a- A" G, M( _- p4 k
Revenue: $2,983.30
- A4 g/ E+ W' w; ^# h! ECost: $1,945.83/ L: q% Q" h! |, p
Profit: $1,037.47
+ s. Y- A! h) }& LNet Margin: 34.8%" B5 u$ ~1 |2 d7 ^7 l
* t7 d1 k: s: s* j8 j
** September **% C0 A Z9 Y1 S2 x% S9 i; Z& d
Revenue: $3,841.30
) i6 w& o+ w. d' x$ v. ?: D1 j) FCost: $2,662.14/ z, l( p0 O3 T) Z1 K0 f2 ~
Profit: $1,179.16
* A$ R D+ p: R6 I" s, U. O8 INet Margin: 30.7%; ]) P* J- m7 O8 B
$ q0 m& r0 A4 p
** October **
0 C) Y% a, k6 m4 \( }$ @Revenue: $3,752.30
- Y, r7 r4 o! Y0 |Cost: $2,701.78, K; l, n: L, e( F" f
Profit: $1,050.52; o) V5 |) P6 |7 V! Q
Net Margin: 28.0%
$ L6 V5 I3 Q. z$ N* M% Q! l7 w
+ ?6 a, u' B4 R2 V** November (forecasted) **% P+ R) o R; k2 ^% q
Revenue: $3,280.00
8 m1 g9 |3 P/ D. mCost: $2,403.001 M/ B/ k% g: S) J7 u" v' L) Y
Profit: $877.009 K( ]0 @) A! t. @
Net Margin: 26.7%/ x% I" l& ~: U7 a' C7 u4 `
2 i5 [! ?5 ~% x, CFor some people, they may say that the above profit is not
7 g8 {+ i( y1 b8 ]" E" sa lot of money. But for others, that is enough to cover# {7 u/ G) ]' Y/ q: N3 u/ F
a mortgage and car payment.& @+ x( w* l+ F, n
& ?% h( C* J$ V3 F( `# |3 F8 A+ \9 k
For Waseem, this was a windfall.* l+ ?1 C) M& C# W1 ]7 \
6 J! q W* B7 u" e0 B
Waseem got lazy and gave up to soon. It still makes me mad
$ F* G9 w' U4 H- w& Awhen I think about the potential.2 }+ c3 b: q! _
9 t# _' c% z7 p. v; x1 c5 O$ N( `& I) s
In fact, it was ironic that when he went back to university& m% n9 w% `1 M) O* T4 b0 ~
in September, he virtually did nothing and his affiliate0 H# e! h r/ D T5 D, `
commissions jumped to almost $4,000 in both September and2 Q6 z& Z' O2 t8 X! T& N; B6 _2 P
October.
& J1 d& ]/ y# p$ K" c) I }
( h7 [% p& a( R! \If he had just spent a few hours optimizing his campaigns
" [7 Q: E1 p1 Z5 ]8 Q- v& Susing the *system* I showed him, he could have easily netted0 S+ P6 _* Z7 g$ z0 B+ r: U
50% of these gross revenues as profit.
% q% M' G6 G; P8 j7 X' M* k' `7 v' I0 v, _* C# r
He still isn』t doing anything with his campaigns, but is y, @! x: B% b" h: ?- d
still netting an average of $1,000 in profit a month on
9 N, I+ ?& o) y7 E; P- q1 }+ Wcomplete auto-pilot.
1 }$ H( [+ q6 N1 g
& N! q% I9 m; [4 }6 d, x$ p+ G* zI actually just recently saw him after he came up to help me @2 b4 h1 G* q- I
set up my recent two day seminar in Toronto.
+ \" Q, J' u8 F% U; F
; K ^. t6 n6 B! n' d, AYou should have seen the look on his face *after* my two day! X1 W+ N7 _4 t6 {* j- N
seminar, when I spilled the beans on *everything* I do to
, l! \3 o4 w! `select group of 25 participants.: O# i: D3 h. v* ~) Y3 u8 y/ G
5 p" q% g; d. `4 C/ bI only taught him about 30% of what I knew.
: z3 r4 \7 @& a
: X: \6 v2 Y' q ?$ JHe came up to me and kept repeating 「Man, I gotta finish$ l2 J; g) U4 D( t( P
school and start ramping my campaigns up.」
- k4 [ ]3 \$ z+ i
: L- D0 I+ s% O0 d$ J1 a* [Don』t worry bud, only one more semester left.
; j. E! g! { I* Y8 F4 W# O9 g. R% ~! U$ Y+ r3 X7 F
Hope this story motivates you that if a broke college9 @8 N' A% d ]7 P1 Y# w
student who didn』t have *any* Internet marketing experience
; J8 _& `& [. W. c+ L: _can make money using the PPC to CPA money model, so can you.
. R. T8 v1 A2 G% m8 m! a( l: n; f# d2 R/ T! x5 k
Start building those CPA campaigns!
, M8 [0 _" H& ~5 v/ B, d
2 p& R' F C( G0 Y) Y3 H, gGauher |
發表於 2008-2-25 03:10:58
