找到後續文章了
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2 z3 ~9 X0 r+ X- NCan I Teach This PPC-CPA Stuff? Part 2
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7 s- i: }* _* I, X- gOkay, here is the continuation of the story on how I got my
( s; w2 N. G" n. f, p% M7 c( gbrother-in-law involved with driving traffic from pay per
Q" e: V2 L7 n9 g: d, l9 h1 Gclick search engines to CPA lead offers.
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. y. n4 p3 s- u. w1 L* C' F9 ^* PI left off on how he messed up his Google Adwords account
4 s ]7 _3 c. `. b; O3 G. q; D. Sand how I was trying to fix it.
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# h5 s* {) q( r9 e+ V6 w' pHere is what happened when I dropped the bid on that $1.25
4 [. ~+ l- A/ w) Q% r( I. klead campaign from $1.00 down to about $0.25.- [4 U5 B/ s2 p7 ^) u
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Ready?
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Google accepted the new bid.
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7 D0 h J. D; h. h' [Woo hoo!; i7 U, U) Q( H. k/ |! V& z
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Now Waseem can actually make money on this offer. Google! @; J7 F# q8 r5 H8 |
rewarded this campaign because we had developed a good CTR
* E% ?. P/ c& j9 ?) Hon the ads.+ N3 A/ o3 I6 H4 b0 k' T5 P
1 u* @, U. v, q2 `- OFrom this experience, I reminded him to develop his ad
% [, k1 R$ z9 J m* n7 b) V \7 lwriting skills to keep a good CTR ratio for all his ads on
2 A( L' X( B; [+ fGoogle.! V$ P+ D. C5 w- {% `
1 c1 `# {' A5 P- zHe is not a big Google fan because of all their, A; @' {* Z0 ] @& O% i: J
rules and restrictions, but he really likes MSN and spent a5 C/ W% a( n# H( J& f s. e
lot of time on this PPC search engine setting up campaigns.
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& T6 j& Z0 V4 X; QHe only ever did learn Google Adwords and MSN Adcenter. He
! V7 Y1 Z A) _could have built a lot more traffic if he had experimented/ \: h/ R* d) Q' J5 Q
with the list of other *profitable* pay per click search+ M7 x( f- m9 e& r/ ~
engines I had given him.$ w" \0 a3 \ q# |, u
8 V4 R H/ Q5 b# q+ l4 e1 P* a) SHe started making some good money, but things could have& j p, [$ d6 J/ q
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
- A' I X% T% \) v- M; pthan $2,000 in an entire summer as a test subject. As soon
1 [0 s( h# D* |9 s7 |" f1 B0 ?. D$ Fas Waseem started making $100 in affiliate commissions a2 y" k" r' c: c0 `0 {
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*1 o2 r9 B7 |" ?' r" _
distracted by the World Cup. So distracted that he told me
. g% x ?6 g, N5 y% |* x2 tit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer' g M, n8 z2 @
and had assignments and tests to complete. Okay, I will let
9 d- x/ H) C) L, vthis one go.
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+ r4 b; x# X9 Y9 E3 e# W& cOver the three and a half months he spent at my home, he only
: ]" d4 d" s5 c. Igot around to driving traffic to 4-5 offers. I had hoped
# \7 D* K+ V2 r. v5 @% ethat he would have built enough traffic to pull off a
# \/ j# _! `0 Y! Q. ?( ~+ Z( [$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
; |* f5 A, P" m2 n0 r* f2 Xmonth:
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8 X( r) x; ~7 V/ c4 y6 d** May **( [7 M! G6 H) |. ~$ Y( y
Revenue: $830.05" X" o$ Z2 K0 V; C: K
Cost: $616.386 J/ {% A2 | J6 R. {3 Y
Profit: $213.67' ~) x" h' q% A3 X
Net Margin: 25.7%
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** June **
* J ^0 E' d+ P1 [, ~3 HRevenue: $2,526.95
; O* H8 {! E- i' ?6 ZCost: $2,390.28
, X! Y" G, j+ L+ }$ X% e7 \Profit: $136.67- \, c4 r/ W& x
Net Margin: 5.4%
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** July **
' C5 p7 c" L/ p' ^! {7 WRevenue: $2,787.40
( H; b" v) _' T$ Y0 a$ Y% N4 e8 hCost: $1,749.53
$ I; s) c- p4 [0 W8 D0 w$ hProfit: $1,037.87
4 B8 t! H/ U4 ] G: y4 BNet Margin: 37.2%% ]3 F/ y: _! Q/ X. E
# r# n+ E$ X, ^( a** August *** |, Y) [( E* L, Q- `
Revenue: $2,983.30
9 v- m, _: Q. y# o6 eCost: $1,945.83
8 K# i- o/ b7 @& m: YProfit: $1,037.47
/ g/ R' s& v/ F2 ~$ ?Net Margin: 34.8%
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$ J: ^/ G/ M/ [& ?# b3 m6 U** September **
! k& r) Z* {3 [2 c9 _Revenue: $3,841.30
" p# ?9 B( e6 M, Q/ bCost: $2,662.14
+ V4 b7 C5 M3 H* a; lProfit: $1,179.16
4 g! _. {5 A# T9 U8 _3 MNet Margin: 30.7%0 v/ T: g& }( M2 z: v
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** October **# F. |& ]: { o0 T
Revenue: $3,752.30
7 l* H; b0 p6 f, f1 I6 QCost: $2,701.78
% z! t B+ p2 gProfit: $1,050.52
* @5 q/ D, m7 c+ W7 w! t! a! INet Margin: 28.0%
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** November (forecasted) **1 ~" f3 ?6 L' d; x/ |$ t
Revenue: $3,280.00+ }& r6 `: r1 Y) E) P% `
Cost: $2,403.00
9 N" z/ L$ r3 W' T' g! R1 \; V& x* W9 [Profit: $877.00
T8 {& T) h$ L5 i* Q$ ~) T5 w9 ANet Margin: 26.7%
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2 j) @1 e* ~' y8 uFor some people, they may say that the above profit is not( l0 L$ n# {( G0 Q; n
a lot of money. But for others, that is enough to cover
2 v$ \& L8 H( l. sa mortgage and car payment.
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' y) e* |- w* W! Y: _For Waseem, this was a windfall." {9 D/ E& N" _! l' V
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Waseem got lazy and gave up to soon. It still makes me mad/ y& f9 D5 H$ M" [/ W) K6 X- b* Y
when I think about the potential.
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# C J2 j" h0 z+ S/ q( U" PIn fact, it was ironic that when he went back to university
, Z _$ V- w- l l- ^6 e: Kin September, he virtually did nothing and his affiliate$ H* F4 c/ M* W: o) E
commissions jumped to almost $4,000 in both September and4 B3 R( |. \2 E4 E* O
October." C X. V/ q( ^# n
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If he had just spent a few hours optimizing his campaigns8 M5 J) z. i0 h; Z" H9 x% j
using the *system* I showed him, he could have easily netted5 ]3 |" ]& j( E4 L( o# c5 j
50% of these gross revenues as profit.& r9 \- u; {2 j; V1 @- R4 D C
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He still isn』t doing anything with his campaigns, but is
* s# c# O7 U6 y1 {) ?still netting an average of $1,000 in profit a month on, ~1 y" D$ B0 V9 H3 ~" J
complete auto-pilot. n2 |' _$ k q, S N* a
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I actually just recently saw him after he came up to help me
; @& a+ E( O; {4 Zset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day1 r: }% X/ X3 a
seminar, when I spilled the beans on *everything* I do to
; l0 e$ w3 N2 H% a" a+ U5 e+ _select group of 25 participants.- U0 N8 K( }3 ^( n
5 `9 P/ U# n0 E3 ?8 Y5 lI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
" B$ s" {" c- s. o$ B# K) P/ Bschool and start ramping my campaigns up.」( h" ], i! c, t, T
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Don』t worry bud, only one more semester left.
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' @& L' h) o0 y x* B/ rHope this story motivates you that if a broke college3 M& u9 n+ X; Q
student who didn』t have *any* Internet marketing experience" Q% Q; T& i' A( d7 E& X, v
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!; |( Z# }3 s! _$ G# X2 G) A
+ ?/ _8 @1 p; D9 C; xGauher |