找到後續文章了$ L* n) e+ l: ~
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Can I Teach This PPC-CPA Stuff? Part 24 a4 ^: y! R$ E+ _
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Okay, here is the continuation of the story on how I got my( y/ Z$ W8 \. a* E
brother-in-law involved with driving traffic from pay per
?/ ], ?# o4 y$ Aclick search engines to CPA lead offers., K- S- z- \ n, w& o
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I left off on how he messed up his Google Adwords account
2 }, m& l) L% C- y1 Y6 b$ ^: ]and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25) w$ M$ v T4 f! D$ g: H0 N
lead campaign from $1.00 down to about $0.25.
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Ready?
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' m! a6 L( s# U! f5 X( }; XGoogle accepted the new bid.6 W( B, L) C5 U4 k
7 s4 H. R, U+ ]- D0 B$ Z4 `Woo hoo!( k# [4 f1 ~$ O9 M* y
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Now Waseem can actually make money on this offer. Google
* ^2 I. f' x9 ] V% a. frewarded this campaign because we had developed a good CTR& W/ B. Z0 x0 }5 i5 c
on the ads.6 ~3 q. m% P4 X1 A3 ^
$ N- k( H" |9 ?From this experience, I reminded him to develop his ad
- k% k3 T% h8 M" Q) t& Rwriting skills to keep a good CTR ratio for all his ads on
) k" O/ T7 y2 ?( i( k, E# [Google.
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He is not a big Google fan because of all their
% z, |* N3 ~! ?( S0 U8 @" l, Urules and restrictions, but he really likes MSN and spent a4 F {8 [! s1 U8 T( `3 |
lot of time on this PPC search engine setting up campaigns.
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2 F" t5 [4 x. v3 {) ]2 P7 c5 OHe only ever did learn Google Adwords and MSN Adcenter. He
0 s. C' P& e& hcould have built a lot more traffic if he had experimented
+ v& k- _6 v3 l$ ^$ N8 ~" ^with the list of other *profitable* pay per click search
) D, u- S0 k0 r& p: g% c4 P4 Xengines I had given him.
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He started making some good money, but things could have
8 Q0 b# L+ k$ |7 K0 P# [' R5 R1 A# nbeen better if not for the following:( d4 ~; K5 |* }# l! v
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1. Never use a broke college student who hasn』t made more* N2 F8 ^3 N' {. g* E. C( i
than $2,000 in an entire summer as a test subject. As soon; R6 ]+ \4 J& V+ i1 t9 S8 S
as Waseem started making $100 in affiliate commissions a4 B2 X8 n- i3 V j! N0 h
day, he got lazy and stopped doing much.% h% p# B' z( H- z0 d
- B1 u& r; c+ p8 T2 @4 v" G7 y2. World Cup: Waseem is a soccer fanatic and was *easily*
5 W, z! C- r5 ~8 | A. \+ xdistracted by the World Cup. So distracted that he told me
0 ]# ^$ a2 e( Hit was a *need* for him to watch almost all the matches.! [4 q) H, O( @/ d, q& Q
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3. He enrolled himself in a full-time course over the summer
% I) I8 Q9 O; N$ l( [and had assignments and tests to complete. Okay, I will let
/ Q j m* D- K* a( `this one go.8 @4 A# k+ N# H2 h: }# H, U+ s
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Over the three and a half months he spent at my home, he only
! O/ |, l, o: ]got around to driving traffic to 4-5 offers. I had hoped) d7 r2 i: `2 }
that he would have built enough traffic to pull off a
. m1 ^$ k" D& x9 s% O! }$10,000/month.
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Here are the result of Waseem』s stats since mid-May by5 Y( ~+ d, W) T- }1 }9 [& s+ f
month:
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4 r4 A, U2 N& x8 ?; s/ j** May **( x" i3 l- j4 @1 @ e
Revenue: $830.053 p- E8 g- E5 T# l' d. j0 ]
Cost: $616.38) p% L5 ?+ T- n& U( c, z
Profit: $213.672 b9 q4 X4 F* W; e: J7 O7 V/ s7 y6 t
Net Margin: 25.7%
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** June **3 ~ r* {2 J" Y# a( f
Revenue: $2,526.958 B4 I2 m$ _6 H8 o" ]$ B0 J6 [- K
Cost: $2,390.28
7 c1 _: ?2 ]: J2 N: n% J# JProfit: $136.67+ O* l# w! \9 {6 D4 \& q
Net Margin: 5.4%; C! [; C" s7 Z5 Q; [
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** July **
$ Y1 ]8 U/ R3 L# v$ f# YRevenue: $2,787.40, }' j* F% S2 {" ^+ G( y
Cost: $1,749.534 n1 E- M: Y: Z( ~; U% Y: H1 t
Profit: $1,037.874 E5 G# B3 C# r) K1 ~$ L
Net Margin: 37.2%
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2 |3 Z7 F- e7 x: ?3 o% g ~** August **
2 H2 V3 t9 ~) D5 v8 i) DRevenue: $2,983.30
& R* A$ l7 {6 I0 o, {2 |3 sCost: $1,945.830 S$ E/ K0 W3 z! ?
Profit: $1,037.47
# w6 U q) [8 @( T2 R" h" gNet Margin: 34.8%
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) Y! B: a8 d1 _& r1 Z9 I** September **0 H0 G7 j9 H0 y- ~- c
Revenue: $3,841.30: c' G, M; d+ r8 |/ ]( s- j$ A" ^* ]5 [
Cost: $2,662.14$ P- M' v0 E- |9 t- ~
Profit: $1,179.16
r. n% \( Z6 ?4 f* bNet Margin: 30.7%
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, P7 G0 W7 g* s# |7 U** October **' t& |- C; G$ d$ z+ |) |
Revenue: $3,752.30
; o- X7 Q* J. d* m, ?Cost: $2,701.786 W1 v# n: q) G4 f( r
Profit: $1,050.52
" {; @6 [7 }9 l3 \8 v* z* ?. r5 LNet Margin: 28.0%
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** November (forecasted) **
- e( Z: }4 a I$ r$ R9 x) ?# @2 K' L1 ARevenue: $3,280.00
7 d* m# l8 M: Z7 `8 w9 T/ OCost: $2,403.00' X# c1 P/ f; u2 D7 r% l" R1 U5 y( i
Profit: $877.00
) h: P$ u; P% M# H! FNet Margin: 26.7%
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% `7 w A& I7 k" Y8 sFor some people, they may say that the above profit is not9 {6 _: l# N7 s7 C6 ?7 r
a lot of money. But for others, that is enough to cover
* I { A4 w) G0 N c+ J. w7 P/ ka mortgage and car payment.1 I8 l) {+ v7 Y. N6 X; Y$ L
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For Waseem, this was a windfall.
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6 j( s. c# e, k0 z6 iWaseem got lazy and gave up to soon. It still makes me mad: n( Y9 B3 \+ n: e* z+ D7 @+ }+ H' y
when I think about the potential.
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( ?: N( W1 a1 w, B7 kIn fact, it was ironic that when he went back to university
, j& o5 _" x0 b" p( ]' Min September, he virtually did nothing and his affiliate
. a, o$ S$ w/ p3 `4 x2 P( l' r& Qcommissions jumped to almost $4,000 in both September and
$ ]% Z! V, s" Z9 ?) mOctober.
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4 O' Q: g. C( R# k* d- Q7 l- ~, i3 r/ a6 cIf he had just spent a few hours optimizing his campaigns6 I5 v' W# L( M6 }9 [
using the *system* I showed him, he could have easily netted8 _" s" L) W9 n/ Y2 }8 ^% K) m
50% of these gross revenues as profit.
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' C9 m& v+ Z6 \8 D7 o# k _, x1 vHe still isn』t doing anything with his campaigns, but is5 y( V) R2 B% I% x/ u) C
still netting an average of $1,000 in profit a month on: x- L, T u4 o% J) J
complete auto-pilot.* A# l! k) ` s( L0 Y8 N
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I actually just recently saw him after he came up to help me
5 D- q& c1 ~5 p, B& j' Mset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day) S8 ]& y- S" }# t( f- X" z
seminar, when I spilled the beans on *everything* I do to
; j- V- }6 S1 n& l( U, V* g {select group of 25 participants.2 F6 A' j. U# {
: L8 X; M+ }! {" k/ N7 WI only taught him about 30% of what I knew.1 G8 ~& \8 o/ O/ B- H
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He came up to me and kept repeating 「Man, I gotta finish
: r/ c: W. `6 M3 ]( Q& w+ A; sschool and start ramping my campaigns up.」
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0 g( r/ f- z2 Y. UDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college3 t) E: x* i3 }6 N0 }/ n
student who didn』t have *any* Internet marketing experience S0 `8 C. L( y0 V( J. c7 c
can make money using the PPC to CPA money model, so can you.( X0 W1 q5 }% |
2 e8 m2 K4 G7 i! J: t1 IStart building those CPA campaigns!
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Gauher |