找到後續文章了3 q; H! x0 x, [2 L
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Can I Teach This PPC-CPA Stuff? Part 2
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0 M/ y, j$ ^" L" w; kOkay, here is the continuation of the story on how I got my
6 P5 W& m9 c% X% V# rbrother-in-law involved with driving traffic from pay per
: ~7 s! g& K6 P( zclick search engines to CPA lead offers.& g0 E P* X& K
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I left off on how he messed up his Google Adwords account9 I" R' o$ p" T& i& l
and how I was trying to fix it.9 k) ?5 k+ R* G% y0 W9 U7 T
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Here is what happened when I dropped the bid on that $1.25( O3 o. Y# T& E. R4 ]
lead campaign from $1.00 down to about $0.25.5 `. s9 e4 ^! Z- {) z: Z9 R
1 i a% o& V0 w+ K2 g$ _# mReady?
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Google accepted the new bid.
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Woo hoo!- l; D# P! X: n4 S- S7 J
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Now Waseem can actually make money on this offer. Google
) r# |- |2 f+ @2 e' Arewarded this campaign because we had developed a good CTR
: x5 i3 g4 D. I uon the ads., K& l, F) Y8 y9 m. I4 `6 l( p
' v" @( k Y2 ZFrom this experience, I reminded him to develop his ad% R" M2 g, v1 J- i/ E, G5 T& I
writing skills to keep a good CTR ratio for all his ads on4 x: T1 `( C8 V- C/ r
Google.- d% S+ s# h1 y9 E! T3 J% e: z
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He is not a big Google fan because of all their0 x" t; A+ M* g, v1 ~% Y5 _- I
rules and restrictions, but he really likes MSN and spent a
+ j, j: D B3 c4 Q! ?* s4 slot of time on this PPC search engine setting up campaigns.- E! M8 D% J2 Y1 [ x
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He only ever did learn Google Adwords and MSN Adcenter. He
6 I& Z+ T: A+ }- Z( k0 ]could have built a lot more traffic if he had experimented5 q* Y R3 u8 C+ F8 }. |6 t! n& U, [6 v
with the list of other *profitable* pay per click search
& ]8 H1 v7 U) H" s% s8 zengines I had given him.
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# H! J7 {( J6 c- N D) M. }* cHe started making some good money, but things could have5 z. @. K. {* s/ C3 F
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
$ \( V4 w1 K+ o: B2 z. zthan $2,000 in an entire summer as a test subject. As soon
, F; c. ^ N$ H8 h1 x" K" P/ E0 }as Waseem started making $100 in affiliate commissions a7 o5 n. ]0 m. X3 \( A6 K' \! V
day, he got lazy and stopped doing much.* _ n4 m' n7 @# P9 q! f- A
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2. World Cup: Waseem is a soccer fanatic and was *easily*
6 Z6 N1 G4 |2 e- }4 \3 L4 Tdistracted by the World Cup. So distracted that he told me3 L0 `3 W" N X" `* e. U
it was a *need* for him to watch almost all the matches.# b& s1 j/ r9 l( V8 Y! T
4 D$ }/ r# f) Y% y; r0 Q. \$ {5 U' j3. He enrolled himself in a full-time course over the summer
9 i# X# N% K( } g# f) _8 Kand had assignments and tests to complete. Okay, I will let
1 \( N. H0 s) k- L. Z8 D7 ?this one go.5 i; u, q5 n7 @; b
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Over the three and a half months he spent at my home, he only, d" @- @' K; d5 q9 q
got around to driving traffic to 4-5 offers. I had hoped* O W! m/ T$ E7 U% D3 q7 N% y
that he would have built enough traffic to pull off a
: s: m# M# v: q( _* t$10,000/month.5 v* a& [* g; U; c8 r
4 n }6 c7 h. C& [- xHere are the result of Waseem』s stats since mid-May by$ ]$ H, ^3 \8 n2 U* K: b! s
month:
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** May **! J1 c' o: {" f, q; u) {. A7 q
Revenue: $830.05
& h4 o- T# w; L& e9 u; V$ V6 Z4 DCost: $616.38
# ~/ O8 d; W, I# t- y! a# L* bProfit: $213.670 b) p% C3 `$ y1 w. @+ L' v
Net Margin: 25.7% F3 l2 |/ l; m: X, B, k" p, g
3 J' ~, v+ O: ]$ ^* t% f) q
** June **
|. z8 y- Z b3 N1 @6 pRevenue: $2,526.95% [ F* |1 `, F' ^' w
Cost: $2,390.28
! m( G: a) C& ^3 [6 uProfit: $136.67
0 y: r% ?5 i5 F1 ^ ^5 S; eNet Margin: 5.4%
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8 w- _- m* Q/ ]% ^. P( d# w9 o7 U** July **
* A0 y* D$ Z( e0 p* ?7 e" l! fRevenue: $2,787.404 |# _/ z. w" L0 I1 S7 |; P+ \* B
Cost: $1,749.53
) d# l% ~/ y, dProfit: $1,037.87, ^! {0 G7 H: s) j- H" T# Q5 q- G
Net Margin: 37.2%
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** August **0 b G8 I! s( m. n
Revenue: $2,983.30
' X: ]; x/ i: q9 [1 i- b1 mCost: $1,945.83. f9 f5 k7 p& f, R
Profit: $1,037.47$ }) B4 a4 g# F" a+ ]
Net Margin: 34.8%
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3 \% T! x; o. D** September ** A, ~9 }1 K. ~, H% U
Revenue: $3,841.30) W0 I% |- L4 A+ Y) n# [ l! l
Cost: $2,662.14& A$ d. }0 y% \- L( ^
Profit: $1,179.16
3 P2 j+ ]8 l1 f, Q7 uNet Margin: 30.7%
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** October **' Y3 A! G* }1 Z6 M8 s, h
Revenue: $3,752.30. w. {2 X# u7 Y& h: W$ v# v) w
Cost: $2,701.78
% [) r4 ~; S2 kProfit: $1,050.52
9 `% X9 ?0 J" V0 oNet Margin: 28.0%$ E, _# ~; B, p9 A
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** November (forecasted) **8 J# _5 m& d$ [+ O1 \
Revenue: $3,280.00
8 t) [! @2 D, ~. YCost: $2,403.00
; O p, v: q6 Z5 I, BProfit: $877.001 W( a+ b4 V$ y
Net Margin: 26.7%# Z3 P1 Z' Z/ _6 [
; v" c; Y7 B. ~4 SFor some people, they may say that the above profit is not0 E! ]5 D- f7 z) W3 i/ u
a lot of money. But for others, that is enough to cover+ Y% Q% e$ |6 J
a mortgage and car payment., q, s8 w. V) u2 F5 s5 \* F
3 p' }$ ?6 U8 |* w2 q2 _% m; f3 a4 `For Waseem, this was a windfall.
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' I+ c+ k- H) f7 GWaseem got lazy and gave up to soon. It still makes me mad
( H, m. S1 p) P4 ^when I think about the potential.: ~9 e# ~5 ]8 h9 {
` J/ k2 S: B% UIn fact, it was ironic that when he went back to university: t5 q: G$ G# c2 x9 c( e, H b2 |
in September, he virtually did nothing and his affiliate, W' h9 v7 p9 J( Z; {
commissions jumped to almost $4,000 in both September and
' D* s m2 x2 Y4 |2 UOctober.
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If he had just spent a few hours optimizing his campaigns
% }8 z3 i# `2 |3 q; U4 _6 A1 ^using the *system* I showed him, he could have easily netted0 @+ R) R+ m9 o+ _
50% of these gross revenues as profit." R6 M, V9 b+ t, _8 u
4 r! W- }7 _) z% l2 pHe still isn』t doing anything with his campaigns, but is
0 G& q% z) v- i8 q& @- vstill netting an average of $1,000 in profit a month on
; w9 z& ^: A* A; E, ncomplete auto-pilot.: E, v1 }- j( `( W& N5 t1 a% _
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I actually just recently saw him after he came up to help me4 y6 Q. ?' y& \' D
set up my recent two day seminar in Toronto.
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% l5 `: q, {! N# U/ O$ { S3 DYou should have seen the look on his face *after* my two day- U( R8 g5 P2 B D* G. M' T$ a
seminar, when I spilled the beans on *everything* I do to
& `- U! n8 M, S1 q- @9 c( ^select group of 25 participants.
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: `# s5 i. u- W6 P8 }0 h! |I only taught him about 30% of what I knew.) d% G$ l( {6 R# K: S
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He came up to me and kept repeating 「Man, I gotta finish
# M L/ Z2 P3 dschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.5 H* f; V% X9 [$ C0 K k2 F
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Hope this story motivates you that if a broke college4 s5 F3 d6 f3 ~1 |0 F
student who didn』t have *any* Internet marketing experience) H! t4 w p. @$ [
can make money using the PPC to CPA money model, so can you.' u0 n! N5 E, K! d
' L5 U5 g! ?7 c# cStart building those CPA campaigns!- Q2 O) f" M% U9 L2 e3 \9 U
( o- L( o o/ BGauher |
發表於 2008-2-25 03:10:58
