找到後續文章了
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* w7 m W- u! F% Q# ~: U- OCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
* U9 Y: Y9 g3 h3 o& t1 jbrother-in-law involved with driving traffic from pay per
0 d' D n' Y' sclick search engines to CPA lead offers.
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2 @ h! U. j* H6 ~- FI left off on how he messed up his Google Adwords account
0 s' f4 X8 H Nand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
' }/ P5 T& K7 q3 Z* Wlead campaign from $1.00 down to about $0.25.
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Ready?
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* g" P# L$ F1 Y9 M0 P7 k5 t# S% [! _Google accepted the new bid.
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+ p) B1 J9 U( w5 U, H: Z! S wWoo hoo!& {% f! ~% R: J U- C
8 y$ a, y4 A5 X) H# |# bNow Waseem can actually make money on this offer. Google( q+ o4 G* Z) ]1 u l: @
rewarded this campaign because we had developed a good CTR& W6 O j+ O- A- g* L
on the ads.
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From this experience, I reminded him to develop his ad
* l7 n3 Q Y# l. m. _1 Y1 zwriting skills to keep a good CTR ratio for all his ads on
! X* o# j, b$ x: B- _! e! h* @Google.
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+ |& R% p. v8 m" g( AHe is not a big Google fan because of all their7 J! z8 H1 `. } N% ]
rules and restrictions, but he really likes MSN and spent a
k" r' [; w! {7 C, D4 L5 o- Blot of time on this PPC search engine setting up campaigns.. ~- A9 t0 @* ?3 S R
" j' [0 n/ D' D+ z8 B$ { KHe only ever did learn Google Adwords and MSN Adcenter. He
, p4 _2 H8 Q6 z( e0 Y8 Hcould have built a lot more traffic if he had experimented' }4 T ]: H0 n1 I! z2 |
with the list of other *profitable* pay per click search* N7 t9 J C9 S" D j
engines I had given him.
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, X0 `* a+ ? j- bHe started making some good money, but things could have) M3 ]% {/ g# H( y1 i
been better if not for the following:% b* h' d0 J3 t2 |1 T8 m- E
& w1 R- k6 y, h% N( N1. Never use a broke college student who hasn』t made more5 N- ?, v& Y/ H! H% t
than $2,000 in an entire summer as a test subject. As soon
. Z/ R% u5 u/ y* Tas Waseem started making $100 in affiliate commissions a/ i( y+ ]3 ]1 J6 ?1 X
day, he got lazy and stopped doing much.0 y+ O9 d: t) g+ _( r" b
5 C! r2 ^6 s, L: y! E2. World Cup: Waseem is a soccer fanatic and was *easily*
' E U2 ~+ A: V6 i& [distracted by the World Cup. So distracted that he told me
; T9 w3 T& a* {! Cit was a *need* for him to watch almost all the matches.
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" H( I' @' s; U' E! d3. He enrolled himself in a full-time course over the summer; [/ ~* O7 G. K. R
and had assignments and tests to complete. Okay, I will let
1 w' d! V- h. Q4 D3 m8 p N/ u, Z8 bthis one go.4 _6 F; s7 D7 r
! l t) A3 }8 H) w l9 C5 gOver the three and a half months he spent at my home, he only: B$ e9 P8 O* g* x
got around to driving traffic to 4-5 offers. I had hoped
; r- ]/ L" t% m7 U0 p8 l/ ~2 ]that he would have built enough traffic to pull off a
, q/ W9 F! H' R( u. W$10,000/month.
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$ U$ Y4 J& [6 V9 ?* q2 |; ~Here are the result of Waseem』s stats since mid-May by
2 y! p1 A: ]- E+ R1 Jmonth:
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** May **# i5 U9 I$ _0 c x% o1 ~* l
Revenue: $830.05/ @ O/ @8 h# O3 {! _% N1 b* A
Cost: $616.38
1 k3 H4 q" B( Z% MProfit: $213.676 m3 E! F- W$ d6 s5 K0 A
Net Margin: 25.7%! _ Y4 U0 d5 k% \3 g$ C
% B" \/ c' H3 x( m' ~** June **
% [! H X& d+ g8 F4 q* T; p( V, vRevenue: $2,526.95
9 A6 }9 \- e) u/ S8 s9 ?4 C. a# K, g. ACost: $2,390.280 i1 W# c/ b6 k0 b5 q
Profit: $136.67: A6 b. n5 F' c h# c! |
Net Margin: 5.4%7 Q. w1 R0 i0 B; p8 j+ y: S* N
, {5 I; q$ @3 C4 v& C. O& I** July **
( C/ A W+ D5 o7 H5 r6 l2 gRevenue: $2,787.40" E2 y2 {! z. _. q# ^
Cost: $1,749.53/ W5 b8 m! h+ ?8 k- O) `
Profit: $1,037.87
4 H6 D1 p: X9 { cNet Margin: 37.2%
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+ c6 K7 A, u3 s# q+ _! q- D** August **$ y5 S1 Q* V( |! M# K. m6 z
Revenue: $2,983.30
: T! \ ]. d7 }, p) @# rCost: $1,945.83
- n/ ?/ s( x" b" e XProfit: $1,037.47* [. X9 n, f$ h( W% r4 D9 S* k
Net Margin: 34.8%# }: s3 Q) l4 [7 M' Z
4 l: w5 r5 N% N- Y5 @** September **. |& ?9 _ k0 j6 P O: y' p$ L
Revenue: $3,841.30
7 _4 D# M) U7 tCost: $2,662.14
0 ?& G' H0 x+ qProfit: $1,179.16
# `- x1 I1 i0 V2 l9 M! U' o7 XNet Margin: 30.7%( P9 w u" c$ w- c/ f
$ C, L1 h& E/ m! R1 p+ a
** October **
6 E: k3 `+ u9 t& z! o: O) ORevenue: $3,752.30
' y1 \- H* A7 d" L: T4 ], ~" pCost: $2,701.78
b+ R" n( b7 w n" L4 }; s% sProfit: $1,050.52
' \8 Q1 j8 T3 I3 _8 K* ?8 ?- TNet Margin: 28.0%
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** November (forecasted) **
2 n! L# A& A X4 v3 WRevenue: $3,280.00: }* f# b" _- D2 n' m* \$ X& d
Cost: $2,403.00
* M6 A0 K; B q, u4 g% x8 B: OProfit: $877.004 n$ g$ e0 G5 ]; p7 v
Net Margin: 26.7%; F% {% ~9 A( e9 S& a0 O
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For some people, they may say that the above profit is not1 O4 \( K" g# j
a lot of money. But for others, that is enough to cover& p* I1 Y& [. d6 D
a mortgage and car payment.
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& v" _( p, w- r! P) c K$ O' qFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
$ x( k) u5 N K d% {when I think about the potential.! l7 Y8 w3 e7 ?7 C
1 Y# M4 @: _* h AIn fact, it was ironic that when he went back to university- H* {2 g4 X9 ~( N
in September, he virtually did nothing and his affiliate
5 N* |( f* r4 O# L0 fcommissions jumped to almost $4,000 in both September and
9 o& T, X- U/ j. E# T0 iOctober.& S. i6 j2 t8 a
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If he had just spent a few hours optimizing his campaigns- F [; W1 X/ j2 w( A z! A2 v: ?
using the *system* I showed him, he could have easily netted
* v2 H2 ~4 f) v50% of these gross revenues as profit.( E0 f" v' c" C! `# {
+ X) e6 O6 ]- s! eHe still isn』t doing anything with his campaigns, but is/ y" p8 C- T0 u* l5 z$ _. O2 r& O
still netting an average of $1,000 in profit a month on+ g0 _) j2 F/ p8 ~& K3 m( i& S2 K, r
complete auto-pilot.! p( l% B4 x4 z
, a- [2 L9 [7 Q K$ l7 @' Y5 g, |I actually just recently saw him after he came up to help me
' t! U% B( ]8 N3 B" Uset up my recent two day seminar in Toronto.7 `/ w9 m: Q0 y3 ~
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You should have seen the look on his face *after* my two day
6 j$ B. ?; J9 d+ c$ ^seminar, when I spilled the beans on *everything* I do to- h1 a. t9 T& \' `" u7 a& ~
select group of 25 participants.
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9 w4 O$ y3 O5 z7 S3 S& ?I only taught him about 30% of what I knew.2 [" N0 G9 U. Y9 \: h
5 K8 E, K. z" MHe came up to me and kept repeating 「Man, I gotta finish
! b4 F2 H& i' w6 h& qschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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* U6 l( v8 t: q: H8 C! |! YHope this story motivates you that if a broke college D3 r7 Q/ y W" l9 _0 v
student who didn』t have *any* Internet marketing experience Y6 p0 p p" Q2 p' t
can make money using the PPC to CPA money model, so can you.$ ?' C' F+ p) o8 `7 f1 N
7 x# i8 T, v2 x" s) |3 ~Start building those CPA campaigns!
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0 u" W$ c" S! wGauher |
發表於 2008-2-25 03:10:58
