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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my) a+ d% ~1 R* V9 }
brother-in-law involved with driving traffic from pay per& d% Z. W7 d' _: S
click search engines to CPA lead offers.: T6 r4 l+ ]/ h2 h* m
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I left off on how he messed up his Google Adwords account, ?3 ?/ d6 l7 J# C& m" ?
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25# ]/ S* A6 E7 e0 f. w9 s
lead campaign from $1.00 down to about $0.25.5 l8 I$ [7 _/ `, [: u1 u+ O+ T5 N
" ^2 Z6 ?3 Z- u9 ^$ F$ t/ K- ?Ready?' |9 L8 C! H4 D5 Y" A& L6 b% Y- z; y
! n4 K7 ]; o; `- ]- s% z. Q( UGoogle accepted the new bid.
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Woo hoo!& X' X, B; v4 p& v2 r
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Now Waseem can actually make money on this offer. Google: r/ c" A5 Q8 z7 H" t3 @
rewarded this campaign because we had developed a good CTR
5 ?" B9 g8 D7 n; i8 v* u$ }$ Non the ads.
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( m% o5 f9 h1 U% v0 Y P! yFrom this experience, I reminded him to develop his ad
$ E3 M. T8 z, b& I H# }. ~1 t4 E) [writing skills to keep a good CTR ratio for all his ads on
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m& m- R, Y- [% c/ l4 sHe is not a big Google fan because of all their6 j" h5 ?5 I4 W/ x( D- ?) ~
rules and restrictions, but he really likes MSN and spent a
, p2 _5 i/ V/ T Clot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He( q# N, B4 C! z+ D% H5 H% s
could have built a lot more traffic if he had experimented: D G( p& z/ M! Y
with the list of other *profitable* pay per click search/ p1 u% ]( ]$ {& D6 u& b+ L
engines I had given him.
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; a4 j3 i. W8 c5 C) xHe started making some good money, but things could have
" k. A' _2 J! Z, Xbeen better if not for the following:
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! r9 s) p/ A$ H1. Never use a broke college student who hasn』t made more
2 W) S& F# t7 g6 p% B. P2 p* othan $2,000 in an entire summer as a test subject. As soon* ?" ^) r5 G6 L( U, H1 y- w/ X
as Waseem started making $100 in affiliate commissions a
: y( c: f3 z& R/ X/ kday, he got lazy and stopped doing much. B" c1 G9 [' F& [
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2. World Cup: Waseem is a soccer fanatic and was *easily*5 D$ y0 h( u- m0 I7 E
distracted by the World Cup. So distracted that he told me
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3. He enrolled himself in a full-time course over the summer" o9 p7 m' }- E/ U
and had assignments and tests to complete. Okay, I will let
! k: M/ E. L5 f1 d: H# j' Rthis one go.
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4 Q [) ]' U7 I6 tOver the three and a half months he spent at my home, he only
* M! x( B- S" _5 @1 t$ ]) w+ f" Mgot around to driving traffic to 4-5 offers. I had hoped
* ^7 \! g8 M9 ?5 t" y2 A& }6 ythat he would have built enough traffic to pull off a1 g. z* d" ^$ ?! i" p
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
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# A9 U4 {7 X7 Q- @* q** May **& ^2 O5 F4 e Q, j& i
Revenue: $830.05' a/ `# j& J/ Q
Cost: $616.38
- G" X' W& z' Y% @3 r1 \: ]0 c7 pProfit: $213.67
$ S* O: z+ l& k* {Net Margin: 25.7%
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** June **
, V% U; w8 ?: i3 S1 D, U1 RRevenue: $2,526.95& G) s0 u: x* X4 b% J+ M3 K- ~
Cost: $2,390.288 E5 Z, I" o; S# }9 y: _! H
Profit: $136.674 B m1 `% S+ i0 k
Net Margin: 5.4%% W [1 Z# Y6 C9 V
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** July **
* N$ [. w s( R. }1 x. [' L+ `2 YRevenue: $2,787.40
P2 w# G2 v4 j2 ^% }Cost: $1,749.53
- L R6 k0 s \9 A* i. }9 pProfit: $1,037.87
) T- r5 Z( A5 rNet Margin: 37.2%- n; ^1 C, N" s9 J! z# q7 h) ^* K
- I& L0 O, _# W** August **( n7 N$ o& b0 @& H. c
Revenue: $2,983.30; z- ]/ ?3 J, q5 i+ m: L
Cost: $1,945.83
7 P: S8 B* F( _( v% C! w( CProfit: $1,037.470 ^2 `. b% H0 s8 ?! C
Net Margin: 34.8%
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) V. r1 W: t, A3 i9 Z) |3 z9 c** September **- H( v$ R* I0 s. l% `. m" ?/ ^
Revenue: $3,841.306 S T( @) U2 G$ A; @) _% e
Cost: $2,662.14; B1 V7 g/ a* b* A }& u; W, P4 w
Profit: $1,179.162 _# j6 p; B+ m9 p
Net Margin: 30.7%5 G: [0 r) D. {# w8 L& i
" G; B/ W6 a' S( ~; u m1 e7 F% w& g** October **
6 g& f: v8 _ U' `, A( v2 oRevenue: $3,752.30$ r5 }+ ~4 k. i2 E
Cost: $2,701.781 q6 {4 N& o' G' \, F4 Y5 ]
Profit: $1,050.52% T+ n* D5 b% \; Q$ M5 ~
Net Margin: 28.0%
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" v- n2 E: q3 G& r4 P& i% `4 ?** November (forecasted) **
9 f. K# L' p5 a1 f* L) m. c0 IRevenue: $3,280.00) F% v7 T! M1 k
Cost: $2,403.00
8 f0 `! p" B, R9 pProfit: $877.00
9 E+ s+ B$ A5 ~# Y& u0 Y2 ~Net Margin: 26.7%
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For some people, they may say that the above profit is not
W6 t% L% n2 n$ {* \7 ea lot of money. But for others, that is enough to cover% @' D& b _& |) e4 e( W
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
) P9 C/ m+ O) x z. }; |0 qwhen I think about the potential.
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1 d" Y* _/ N, T, Y" _' CIn fact, it was ironic that when he went back to university. y8 i' |1 A8 [1 o. i+ g
in September, he virtually did nothing and his affiliate4 O5 |, M8 a1 q' [8 g: J4 V
commissions jumped to almost $4,000 in both September and
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If he had just spent a few hours optimizing his campaigns
) i, x3 L; q. musing the *system* I showed him, he could have easily netted
/ ]7 m5 D) X9 @/ u* ?% m50% of these gross revenues as profit.
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4 u! T1 _" ^* [8 Z0 u& qHe still isn』t doing anything with his campaigns, but is
4 @+ ^5 h5 @! C) s* ?still netting an average of $1,000 in profit a month on
* c" ^0 Q; U$ S% ]complete auto-pilot./ Y1 V# X& Z9 F/ i8 D
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I actually just recently saw him after he came up to help me
' G- j1 f3 p0 @" Q5 Bset up my recent two day seminar in Toronto. r' L4 V& f$ T& S
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You should have seen the look on his face *after* my two day8 O5 F0 t% R$ J3 k. V- K7 A6 M W* I
seminar, when I spilled the beans on *everything* I do to
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: d) F. H( \4 I5 s' sI only taught him about 30% of what I knew. Y' ^; {, K' I, H( r8 ~# a% @
' f) b1 I) L2 V1 b0 x2 XHe came up to me and kept repeating 「Man, I gotta finish+ q, d6 E2 K+ N+ |$ L( v
school and start ramping my campaigns up.」3 a. S( I: {% j% J8 q1 v- F/ p
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college" g& i" e+ f+ f' p; o
student who didn』t have *any* Internet marketing experience
1 a! U2 X3 ?1 V' p- o8 Ncan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |