找到後續文章了9 h$ d. ]1 B9 [ d, Y, [3 q
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Can I Teach This PPC-CPA Stuff? Part 2) T+ i* i9 X0 o1 f q5 C
/ q7 \6 k6 A8 q/ D( k; C& W, @Okay, here is the continuation of the story on how I got my
7 H' `) N4 G; J/ b, J% C* Gbrother-in-law involved with driving traffic from pay per: w2 u0 Q- q7 N: j# n) B( Y
click search engines to CPA lead offers.9 r3 @0 q! \- k% o6 X
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I left off on how he messed up his Google Adwords account
# k7 E( d, [* f9 n4 j8 kand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25( H3 U9 P/ |4 X0 @% v' }2 H8 r
lead campaign from $1.00 down to about $0.25.* H" k+ A" `# M9 W1 w
+ }3 J- M" [, x" T" d) i% Z
Ready?
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Google accepted the new bid.
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" l& M" c$ D- ]& y$ `' \; mWoo hoo!- N0 G) O4 `6 ^% j) N5 Y
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Now Waseem can actually make money on this offer. Google
4 {3 ?0 G4 [$ N ]( ^, P/ Irewarded this campaign because we had developed a good CTR
) g! d) j. _1 r/ }. Ton the ads.- I/ I% R5 z Y+ ~6 @0 e' t
$ L( n8 d4 y7 C8 K- Y" pFrom this experience, I reminded him to develop his ad
' A7 X. u; O$ p4 W( K6 y+ O& M- Xwriting skills to keep a good CTR ratio for all his ads on
n1 l, }! c* F! V7 q( A7 PGoogle.
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He is not a big Google fan because of all their! d4 F3 }: p% U$ Q9 h6 U
rules and restrictions, but he really likes MSN and spent a; }- f* e; W! C1 v& b" s7 f
lot of time on this PPC search engine setting up campaigns.8 I6 g3 K$ ?* |3 p* [3 R; d6 A; j
8 a: L! ^! r- E4 p1 e% O- v& oHe only ever did learn Google Adwords and MSN Adcenter. He: ~; k! q& D) P# W1 [1 n8 b4 h
could have built a lot more traffic if he had experimented
- n+ u. |2 w7 [3 [with the list of other *profitable* pay per click search
" n2 R+ l8 q2 w- Z Y% Rengines I had given him.) T0 W6 J! w/ ]4 e, f( P9 b
! w( p, I E% m& B9 [6 y2 a% OHe started making some good money, but things could have4 j l8 e* q9 ?! F4 X) a9 m
been better if not for the following:5 h$ g, L- D( ~" M
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1. Never use a broke college student who hasn』t made more0 Y4 D" `3 Z7 X0 N1 F
than $2,000 in an entire summer as a test subject. As soon" H6 r2 i+ G; i/ n* D, m
as Waseem started making $100 in affiliate commissions a
1 a2 k, i' a7 Q& Mday, he got lazy and stopped doing much.+ V8 ?+ @% B3 U% p- w$ Q+ f9 E
% R! W1 |4 u) F8 k% d7 _1 `2. World Cup: Waseem is a soccer fanatic and was *easily*
0 F1 Z$ B! e; Q! Tdistracted by the World Cup. So distracted that he told me/ u6 Z# a/ ^9 j$ @) @; K
it was a *need* for him to watch almost all the matches.; m7 p4 @5 c6 M: A, W4 d
1 T7 D2 `% J/ s9 m5 i: x' H3. He enrolled himself in a full-time course over the summer
+ r: `1 A. z# e6 }* q/ A) I. vand had assignments and tests to complete. Okay, I will let
9 V5 O* z/ o9 B8 m. `3 W3 ~this one go.
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Over the three and a half months he spent at my home, he only
# A, f* {' P* x6 b7 v! P- Tgot around to driving traffic to 4-5 offers. I had hoped$ k, A( y! S/ H, _
that he would have built enough traffic to pull off a+ X" }! R9 M9 f3 p4 p6 q* E
$10,000/month.; m4 D$ ~" w2 I' r0 P% a1 l
' D- n2 o2 b% m8 ?! @8 I+ dHere are the result of Waseem』s stats since mid-May by
w G+ p9 p3 `- O3 C& Ymonth:
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6 q2 o$ X8 h1 X- X( S \4 G9 |** May **
4 U( U8 y" b! h/ g% ERevenue: $830.05
+ y7 S; t4 N! U7 A# vCost: $616.38
- N+ C! }5 X; \1 D6 H% R! ^7 vProfit: $213.67* b: ?& ~4 W1 h/ R/ f, l- K( R
Net Margin: 25.7%- w) |1 L3 r% T3 i4 l9 T! |
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** June **1 Y* p$ i3 h. { k/ ]6 m* m
Revenue: $2,526.95. V+ I) l) U; h& t( X; H
Cost: $2,390.28 X( _" @( J: y* ~- x* ?
Profit: $136.67
: A- C: C. h1 J" o6 T2 l0 D Y* pNet Margin: 5.4%# S0 ?4 [/ p/ u8 y7 c4 r, K; N0 u
, g9 z9 K+ N, a1 }3 f% Y" i** July **
. u$ n/ E3 ~" I6 ORevenue: $2,787.40 G# u x3 Q. W6 ]" I( T0 B) w
Cost: $1,749.532 e, _3 [) C6 [; X; _ b
Profit: $1,037.870 v! ]& ^6 v; s0 p: _: Y* ^
Net Margin: 37.2%
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9 c# l0 a1 C' A1 I6 Y4 J1 ?** August **: i0 |* ~/ h# j7 n0 U% P( {
Revenue: $2,983.30
3 X& M8 t2 E/ I0 o) k9 o6 i3 c+ x7 ICost: $1,945.83' j. e8 F- t; G
Profit: $1,037.47
( s$ J# a! P$ |, Q. a# MNet Margin: 34.8%
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$ A2 K) u/ q3 d8 j** September **
7 A! H3 F- D( P! L; L0 n9 zRevenue: $3,841.305 a# `7 y, V9 I) z$ Q7 P1 H; H
Cost: $2,662.14" M) t1 ~( y0 j+ t% j+ d
Profit: $1,179.161 b9 F/ n2 g4 D1 _
Net Margin: 30.7%
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** October **
: v4 M! E7 ]" ^( wRevenue: $3,752.30) B/ T, d& B0 k8 {$ {' z- Y* O
Cost: $2,701.781 D4 h$ e( k y' h* r! J
Profit: $1,050.52! T" y' r+ D$ n4 |0 s
Net Margin: 28.0%; M8 }. @: d, Y5 e/ W/ W
+ b# ?* d4 A% o3 X/ Z8 C** November (forecasted) **
. k& }; m' |3 Z9 A! O1 d) uRevenue: $3,280.00
3 O5 P( m; ^7 a, G) Q3 b6 O4 zCost: $2,403.00! h$ s$ V( l, x7 w; r# K9 ?& q: O: |
Profit: $877.00( g; x! X# I; i2 G8 p( L: F' o
Net Margin: 26.7%
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For some people, they may say that the above profit is not
; a) w/ A( q' ?: ea lot of money. But for others, that is enough to cover( L0 X0 P8 Y8 R0 r/ @3 r& J
a mortgage and car payment.
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For Waseem, this was a windfall.! R& q0 ]: U7 k8 U. N9 ^
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Waseem got lazy and gave up to soon. It still makes me mad9 {1 ^% \( i6 y' n
when I think about the potential.
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In fact, it was ironic that when he went back to university3 \# z0 x' L3 _% y4 a6 J
in September, he virtually did nothing and his affiliate: `4 T f1 l6 I; K
commissions jumped to almost $4,000 in both September and1 R2 ~; [/ R4 H. i3 n5 Q
October.
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1 y" A, e- Q& t4 N5 zIf he had just spent a few hours optimizing his campaigns
% `+ I( F4 K0 susing the *system* I showed him, he could have easily netted
; i! e- a* `2 u50% of these gross revenues as profit.7 M* _, a: U1 j$ w* E
' m2 H" `, G& c" I, s' T8 ]He still isn』t doing anything with his campaigns, but is
6 |! L% `! O6 Q ?# y9 Fstill netting an average of $1,000 in profit a month on8 v% f4 m3 G( t: ]4 C
complete auto-pilot.
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I actually just recently saw him after he came up to help me5 l8 c; C9 S- U2 \7 A* r
set up my recent two day seminar in Toronto.
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( w5 W' f" s: ?You should have seen the look on his face *after* my two day
: ?; O( D% x" m% J) `seminar, when I spilled the beans on *everything* I do to1 ?- S* ^6 H, p+ m+ e" |
select group of 25 participants.( w {- t' B# B, g/ ^, W
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
1 I. @7 I, C, t" k/ u/ c& V7 zschool and start ramping my campaigns up.」
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) m4 {1 k" Y( n# t' h4 H1 y- WDon』t worry bud, only one more semester left.* }2 B( N( q; @. C
' Z4 ]0 ~' d/ H6 ?$ SHope this story motivates you that if a broke college
4 R0 H% @9 T* cstudent who didn』t have *any* Internet marketing experience, U# ]( j2 q- ^
can make money using the PPC to CPA money model, so can you.0 h6 d) D& u& B) q0 v
; D. B _7 \! K, h6 V3 KStart building those CPA campaigns! C- `% B8 d, E* K3 g8 a5 U; Q% x3 A: [
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Gauher |
發表於 2008-2-25 03:10:58
