找到後續文章了
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5 `! p% r [: vCan I Teach This PPC-CPA Stuff? Part 2
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' @% o0 j: m- s# b$ x% l4 \Okay, here is the continuation of the story on how I got my b$ p$ d0 V+ J; X
brother-in-law involved with driving traffic from pay per
. ]2 j# K2 I$ [* H7 yclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account' h7 A. ~# N0 B: i0 G4 }+ w8 Z
and how I was trying to fix it.. ?6 r7 K- I/ l; u: Q: i
9 l4 @8 O9 e- V& [( i* ?" @' ^" sHere is what happened when I dropped the bid on that $1.25
5 z7 ?' ^: f+ \/ S% llead campaign from $1.00 down to about $0.25.% \- ^$ p. ~3 S8 R" l' ~$ N1 Z
' y) V# W' ?' V/ ], WReady?5 ]- D- U, n J/ H6 Z( \
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Google accepted the new bid./ \8 x: I) V8 A
/ e; I7 f! J$ n3 S. HWoo hoo!
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( E1 ~9 K. j2 F6 O; e* sNow Waseem can actually make money on this offer. Google
n! r$ a o; k: jrewarded this campaign because we had developed a good CTR/ Q7 I0 k) B8 L2 [: o5 J
on the ads.
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' H$ m4 b+ p+ \( MFrom this experience, I reminded him to develop his ad
+ X1 \! d. P8 m- k; Q9 Q$ Z8 Wwriting skills to keep a good CTR ratio for all his ads on% q) q$ y, Q$ O* P' [; w& t
Google.
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6 ]) i0 B. e% IHe is not a big Google fan because of all their+ C( v- M0 _4 C; p- a
rules and restrictions, but he really likes MSN and spent a
9 F# i8 a ^ y" ~4 a2 J/ Alot of time on this PPC search engine setting up campaigns.( J& Z) a- ?7 _7 D4 @ L9 V. o
' Y& ]' n0 Y7 X! W5 |( h* h7 uHe only ever did learn Google Adwords and MSN Adcenter. He! U8 e0 h8 b! K+ W4 a
could have built a lot more traffic if he had experimented: [* E4 M2 f5 P, S
with the list of other *profitable* pay per click search7 ~5 p M# T3 E
engines I had given him.
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4 o' ^3 r: G+ _6 P L4 v3 g6 AHe started making some good money, but things could have! ]( f( N" p$ j, i4 y# o4 u
been better if not for the following:4 y% L/ b6 U w9 F
2 P* m- t3 l& ?1. Never use a broke college student who hasn』t made more" c0 U8 h0 L$ k4 \( S' Q5 A% d+ C7 B
than $2,000 in an entire summer as a test subject. As soon
& m* y2 g/ m; C1 e( x- aas Waseem started making $100 in affiliate commissions a
7 J" i) R. w; G- a( x. a; @day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*7 }+ B( P- y7 P. t+ e
distracted by the World Cup. So distracted that he told me3 |0 l7 ^" c f& u
it was a *need* for him to watch almost all the matches.2 r+ @) i. S# u5 `2 |9 m
% [* \! ^4 f+ o2 w3. He enrolled himself in a full-time course over the summer
/ [+ A: n" w: jand had assignments and tests to complete. Okay, I will let
' C1 u; | h J4 N" ^7 Qthis one go.
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* H0 A! ?/ O' o4 H' \Over the three and a half months he spent at my home, he only
I! i8 h3 _5 I+ L6 C. sgot around to driving traffic to 4-5 offers. I had hoped
. @# h/ C! Y8 k, e7 }% Cthat he would have built enough traffic to pull off a- }5 u& @) V. `- M8 p
$10,000/month.
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. L# C2 |1 a/ I- XHere are the result of Waseem』s stats since mid-May by
* |# |$ u$ Q- \- a. Dmonth:
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5 j% Z5 O( h H; t** May **
9 r/ L% u, N" f$ nRevenue: $830.05, v" m4 N+ c! W6 d6 j& U1 s
Cost: $616.382 f# B# m! R; L- E t5 R5 N6 H% d
Profit: $213.67# R: Q/ K# r# U( s$ y4 b
Net Margin: 25.7%
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** June **
9 K3 b' k2 P3 n/ h2 l jRevenue: $2,526.95: P) }- w7 r& F/ ?! S- q
Cost: $2,390.28& h4 D8 u4 u/ g8 S7 c
Profit: $136.67
# n& N* ^1 t) o8 Q4 FNet Margin: 5.4%
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% A% u5 b" G: V9 l** July **# Z5 B2 q) v! Y- G. }( K6 }
Revenue: $2,787.40* {- F/ G8 j- V$ L# S. e+ e* l; n( o
Cost: $1,749.53
3 {' V; O) W1 Q0 [' w1 f: XProfit: $1,037.87
" F1 F+ O6 e; ^Net Margin: 37.2%
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' Y4 v5 G7 H1 i8 P** August **, e9 _9 ]& a1 T9 N- G1 x. |8 f
Revenue: $2,983.30+ W& { U9 Q. \0 n0 \
Cost: $1,945.832 g4 \0 R. P7 m
Profit: $1,037.47
4 f2 J5 Z2 i/ B* i( O5 ^" }3 Z6 _Net Margin: 34.8%
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; ]1 d( @* k* ]( W$ A5 q7 d4 R8 A** September **6 ~5 m. u! c; P
Revenue: $3,841.30
& ]* y2 v% r* N3 v3 L" c- OCost: $2,662.14
0 _6 Y) i1 T0 X% y5 K* _: c# NProfit: $1,179.16
& _ [, X9 P/ {+ R8 v0 mNet Margin: 30.7%
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** October **
+ M0 f1 [- L" Y m4 tRevenue: $3,752.30
& [( w3 ]0 i% w- e1 o G$ GCost: $2,701.78
* b6 ?. B4 ?5 \( T4 k% [- ]+ G9 A( Q* VProfit: $1,050.52
0 V. b: _4 p8 b2 ^Net Margin: 28.0%
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/ f) J g/ i1 u+ `** November (forecasted) **
5 L1 l6 h% F) z; L$ BRevenue: $3,280.00
* a7 n8 N( o$ ]& M% S4 q& d8 @& |# LCost: $2,403.00
5 j1 P8 O6 W; c7 `Profit: $877.00
4 U+ O, y9 A, |/ M0 FNet Margin: 26.7%+ Q) k8 z1 T2 v
4 a% h4 `/ L4 RFor some people, they may say that the above profit is not
2 k, R& o: Q! K$ G2 _a lot of money. But for others, that is enough to cover
1 e, H/ e% O' s# J7 C' O# d6 y6 Aa mortgage and car payment.3 Z) g. Z9 z1 p& d1 {
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For Waseem, this was a windfall.' j- G. g4 v; o1 S( d; J
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Waseem got lazy and gave up to soon. It still makes me mad; y w4 J. P% o. C$ Y7 D4 z. x
when I think about the potential.
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! ^3 g* w+ Z0 EIn fact, it was ironic that when he went back to university
8 o, \' e% b! L1 ~8 c4 D, T$ D2 Nin September, he virtually did nothing and his affiliate$ o' S1 T+ }2 B5 [
commissions jumped to almost $4,000 in both September and
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3 \0 [% G0 B% q& m3 G# N! d; kIf he had just spent a few hours optimizing his campaigns1 P3 K1 P9 W! |6 H# S1 }
using the *system* I showed him, he could have easily netted
: u' R: A1 [! A; P7 r' R" g9 W# q50% of these gross revenues as profit.9 |1 V: y4 K, r# s
0 U3 G1 r" d* ^; `, F @+ ]& @# zHe still isn』t doing anything with his campaigns, but is
& k( ?2 W2 o& f, Bstill netting an average of $1,000 in profit a month on
5 N9 S% @: D z' xcomplete auto-pilot.5 A7 [" k+ k( W# G# o9 G$ `
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I actually just recently saw him after he came up to help me
5 u& w/ M- q( N0 |set up my recent two day seminar in Toronto.# k/ M2 }8 s; N/ X3 I9 [
% V& V$ Q, s' t; O" Z4 D YYou should have seen the look on his face *after* my two day
7 z& T% A; A$ U: E% t u, sseminar, when I spilled the beans on *everything* I do to8 {8 C) i" D6 y5 F) j+ B7 x% x
select group of 25 participants.
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* M3 o6 B" r$ |, R: UI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish. t& m. w% i0 E" i5 J [
school and start ramping my campaigns up.」2 e/ y6 P, v$ R7 x( |5 I
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Don』t worry bud, only one more semester left.+ z, u) l6 }; g+ B) B2 C
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Hope this story motivates you that if a broke college
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can make money using the PPC to CPA money model, so can you.* t- ]5 U' F# ^, d: j$ i9 o5 @
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Start building those CPA campaigns!
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: R) Y# \5 L( k0 oGauher |
發表於 2008-2-25 03:10:58
