找到後續文章了4 t* g$ j: l' x5 L
/ |& P4 ]. D; c) _# ECan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
, E' u8 q, S0 Q2 m9 C' {brother-in-law involved with driving traffic from pay per( t. z+ B; s" C
click search engines to CPA lead offers., r( ~8 z6 q# T# h" }
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I left off on how he messed up his Google Adwords account
! i* Z. `- B# x6 `" D4 A v; i& Uand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
5 ?% x1 ]/ i. I3 L4 T F/ ^lead campaign from $1.00 down to about $0.25.; m6 _0 b' L/ q& b( P7 X
2 d7 S) b6 p* lReady?
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Google accepted the new bid.) c# R3 m* g! V! F/ T# @
5 d* J3 N# s5 `Woo hoo!
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" n2 Q2 h) d8 A: o y' J3 B8 F* y( fNow Waseem can actually make money on this offer. Google0 `) ~# i& D$ L, K) r
rewarded this campaign because we had developed a good CTR
$ W3 |7 z% c H7 c( b2 `' |. ^on the ads.
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From this experience, I reminded him to develop his ad
+ k3 J! ?* O' |writing skills to keep a good CTR ratio for all his ads on$ h( `3 j- c$ X; j
Google.
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He is not a big Google fan because of all their
1 _- E( n% J; ?# urules and restrictions, but he really likes MSN and spent a+ E. K0 W, ?) e2 X6 M
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
: D/ f5 [$ D! scould have built a lot more traffic if he had experimented
' O- N$ g8 z1 [" |with the list of other *profitable* pay per click search( {- ]4 f) G9 _3 E& T3 C
engines I had given him.$ j- h: o) R* ~! S) n
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He started making some good money, but things could have
! f' y& @9 L! Pbeen better if not for the following:
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3 }+ ]4 _8 C g3 _$ \1. Never use a broke college student who hasn』t made more( R7 L! b' \: T1 w7 R
than $2,000 in an entire summer as a test subject. As soon I& c# f# |7 v W& v
as Waseem started making $100 in affiliate commissions a6 ]9 X; i# e% {, D1 _0 h( i0 E$ u
day, he got lazy and stopped doing much.- a- V6 r: W4 x! J
8 Z$ l' \; o S7 W# \$ w8 Y6 C$ s2. World Cup: Waseem is a soccer fanatic and was *easily*
8 E& A+ ]* D' bdistracted by the World Cup. So distracted that he told me
3 ?$ K" e/ l& ?; v% y/ Oit was a *need* for him to watch almost all the matches.# u/ G( J8 f, ^
. U. B( c, y" w0 E4 S! B3. He enrolled himself in a full-time course over the summer
f7 D& O; v( W2 w% A) @and had assignments and tests to complete. Okay, I will let
4 T8 n8 Q$ r; g9 m9 l5 N Mthis one go.7 g' Q. o1 ]/ D0 p
* q b5 M R6 W: s+ K @Over the three and a half months he spent at my home, he only
4 p. {/ S8 Q( igot around to driving traffic to 4-5 offers. I had hoped* T" |; n4 j" D# @
that he would have built enough traffic to pull off a; [' ?, M a0 F% ~
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by$ r7 C; r/ h# F* [! B' }0 X
month:- T7 t! e: R$ A" T" T/ ^' q% `
# ~" g! m% P. k/ `9 T** May **9 m6 Y7 F# |: H. {* U% ~. b
Revenue: $830.05+ j& J/ v! D& Z2 ~$ t4 ]
Cost: $616.38) r( q8 W# h, I6 z( B
Profit: $213.679 y1 V* n! S0 w% x3 L# P
Net Margin: 25.7%
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* y! `# A- s7 p6 f; W** June **( x( H1 T0 h' [5 l1 y3 n8 r- Y8 i8 I
Revenue: $2,526.95
- u Y5 S; g# p mCost: $2,390.28
4 d4 P+ V7 g/ c. L* ?7 lProfit: $136.67/ x, g, t/ Y; z/ Z3 m8 l; y- Y
Net Margin: 5.4%: L: n! R: @, j. S1 N; }4 W
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** July **3 M! o3 m) Z2 _7 [$ ` \9 F2 m
Revenue: $2,787.40
& Z5 ~' i$ D- J6 bCost: $1,749.53
: [7 a3 ` C' o( m( q- Z: d4 V1 E4 OProfit: $1,037.872 y# M2 r3 M& S- {, E7 `
Net Margin: 37.2%
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. f7 e" c( J5 G( k& |/ L** August **
8 O9 E9 T5 O' C) J% ERevenue: $2,983.30; O/ {4 d8 c0 v% b( W; C* v
Cost: $1,945.832 A8 g" d2 w) L% V4 y; e2 a( w
Profit: $1,037.471 t$ M1 W0 z; _7 j2 w: b. `
Net Margin: 34.8%0 E6 m( H7 U6 q( }
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** September **
: I) V4 q) H+ [) ^ b1 vRevenue: $3,841.30" ^& V" u/ T- q; r, o( i7 `6 B M
Cost: $2,662.14
8 Z4 E6 A7 g( i. b; |7 k% k: D2 CProfit: $1,179.16
( d5 z* X. c5 g. LNet Margin: 30.7%, E8 m6 y: y' O- T
M$ ^3 b- w4 q; X** October **& t, {3 D1 ]8 ]( b; m
Revenue: $3,752.30
: v- G4 J o: f! E7 PCost: $2,701.78
* P% e; S4 j$ E K. p3 dProfit: $1,050.52; ^1 k1 A, d$ v8 x6 ?' [
Net Margin: 28.0%1 p: K$ t* J5 z
+ E* q6 }! b2 k
** November (forecasted) **
C2 {& n1 J) H& p* lRevenue: $3,280.00 A* \; G! `# I0 P6 r% t0 G0 Q- [2 F. c
Cost: $2,403.00
8 c x0 A/ k) e# m& cProfit: $877.00* m2 ?. n, k% p/ Z1 ?
Net Margin: 26.7%+ g5 X2 w: h! z
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For some people, they may say that the above profit is not+ Q' m# R7 m# ^2 h( s1 N
a lot of money. But for others, that is enough to cover
- ]5 l! W& q& j1 K- P! _9 ua mortgage and car payment.+ w+ O2 y/ e0 O3 z, ~4 ?
4 h3 J8 m% h! C$ ^. @; A2 @For Waseem, this was a windfall.. r. o. u, U) o. N4 n$ {
( Z, ?, `- E8 Y8 n5 t) D. wWaseem got lazy and gave up to soon. It still makes me mad
" a- M* D w# Q- g2 Xwhen I think about the potential.% f/ ]+ j" Z" P7 t+ I1 H
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In fact, it was ironic that when he went back to university
* x# U; Z- f8 z3 l6 Min September, he virtually did nothing and his affiliate
9 d- @% Y! r7 ]4 j3 U, L: tcommissions jumped to almost $4,000 in both September and/ Q* g8 o: t( g8 H0 w
October.
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1 [, h8 f! k" ]. FIf he had just spent a few hours optimizing his campaigns7 F6 v" V6 {! p! a* M+ e
using the *system* I showed him, he could have easily netted1 t; z- f3 y6 [( i) w
50% of these gross revenues as profit.
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( o7 t$ j9 m+ Q2 n9 y xHe still isn』t doing anything with his campaigns, but is8 Z6 x. Y+ t* c: v
still netting an average of $1,000 in profit a month on5 w, L% q5 l( C e3 j( {* a" k, F7 u
complete auto-pilot.5 G: I) l4 ]" C; Z% I9 v" O6 j
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I actually just recently saw him after he came up to help me& c; f0 n' n- P3 N# B3 R
set up my recent two day seminar in Toronto.- ^& n9 y$ E9 d, i( A& i
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You should have seen the look on his face *after* my two day
" l3 c4 @+ O: ]) M6 Eseminar, when I spilled the beans on *everything* I do to5 M# V$ U1 Q2 m3 `" y c; v
select group of 25 participants.
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I only taught him about 30% of what I knew.9 ?" A. P+ X3 S& ^- ~& @( q
. Y0 M& G1 X1 HHe came up to me and kept repeating 「Man, I gotta finish# r. c% Q! Z2 K4 @, x. k
school and start ramping my campaigns up.」4 t x2 A. N4 c9 }$ {
% h% q2 N/ P5 l1 i0 U0 `" cDon』t worry bud, only one more semester left.- f1 _8 A- H# U2 @. F/ t
( M' O- m P9 {7 @) A8 t% fHope this story motivates you that if a broke college
4 I X9 `/ s2 [1 A! T; Kstudent who didn』t have *any* Internet marketing experience7 @, U# [( A/ Y' V7 V, ~3 I
can make money using the PPC to CPA money model, so can you.
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5 F) m' v5 o. Q( r( m$ _Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
