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, i' W9 K# J# E$ QCan I Teach This PPC-CPA Stuff? Part 25 j/ h5 h I9 \$ m3 p
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Okay, here is the continuation of the story on how I got my
6 i9 W/ b8 `2 b- z& }( _brother-in-law involved with driving traffic from pay per
* l: r" y7 p! z9 S+ mclick search engines to CPA lead offers.
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4 m' ~4 q' Q1 b. |+ a, NI left off on how he messed up his Google Adwords account
/ m0 k* K+ p! Z( sand how I was trying to fix it.- }' p# D/ J: K+ _# F! V z2 w( I
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Here is what happened when I dropped the bid on that $1.25# N& L( v$ x2 l; e
lead campaign from $1.00 down to about $0.25." T% ~/ [) ?) J% V1 k% G
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Ready?9 }1 d* i+ o1 Q2 V0 n; m2 P
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Google accepted the new bid.
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3 t8 S3 L X/ C5 D. DWoo hoo!
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9 X. ^* | H6 `0 g7 D' C' v& F, N1 t9 fNow Waseem can actually make money on this offer. Google
* d: m/ h; W8 A: C( |( prewarded this campaign because we had developed a good CTR2 f, f0 o! r6 M; d7 r. n
on the ads.
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/ H7 c2 L2 y( b; b7 hFrom this experience, I reminded him to develop his ad
, T" [' \4 V* S9 c: ]4 b! O* D5 c! Hwriting skills to keep a good CTR ratio for all his ads on3 _9 P1 h) I Q6 ]% b+ K1 M
Google.4 e) U2 q0 G* e* d6 q2 t* h
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He is not a big Google fan because of all their: S4 l( M. \5 {0 b1 |9 a% U
rules and restrictions, but he really likes MSN and spent a; m' P! z8 E4 }4 s8 |5 g& v- D# f: b* D
lot of time on this PPC search engine setting up campaigns.
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% O1 I# j0 k+ n. K: I3 s! g0 E" KHe only ever did learn Google Adwords and MSN Adcenter. He9 j: D. X2 }2 r' O# ]& q& _+ Y
could have built a lot more traffic if he had experimented* N1 M1 B! K; i8 r) E1 B# b
with the list of other *profitable* pay per click search5 o! u7 i% C$ a
engines I had given him.
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He started making some good money, but things could have
5 V. f* c; o; ?been better if not for the following:3 H( \& ?, U; |( b1 o
! e& e1 K& ?! X! O8 X; p1. Never use a broke college student who hasn』t made more6 r/ V7 X' A: L& @$ u9 J9 r: t* \
than $2,000 in an entire summer as a test subject. As soon0 A9 ], t+ P! Y) A( \+ G5 t' ]
as Waseem started making $100 in affiliate commissions a% u3 m) q& }- a7 h
day, he got lazy and stopped doing much.
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% T% I7 A! w7 k" q6 \5 J2 R2. World Cup: Waseem is a soccer fanatic and was *easily*% k+ n! w M, v! O2 b0 C5 W6 c( F
distracted by the World Cup. So distracted that he told me* b, j, M( L9 `+ N* c
it was a *need* for him to watch almost all the matches.! A- h( H: K2 z! e
: Z6 }8 o; z' ^3. He enrolled himself in a full-time course over the summer
. G7 R2 @# s- _. yand had assignments and tests to complete. Okay, I will let$ e) b6 ?8 @# A1 R9 x; |7 d
this one go.) j$ W, b& J7 O( \
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Over the three and a half months he spent at my home, he only5 K, _' `" s; X
got around to driving traffic to 4-5 offers. I had hoped# G; o4 P% T% o! F9 s* P0 a: w) E
that he would have built enough traffic to pull off a8 \7 [$ F' C3 }3 T" @& {
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by8 o0 e- Z2 o0 \
month:: U# D& K" X! `% b% A/ ?1 G& ]
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** May **3 k2 a$ N4 g9 ~
Revenue: $830.050 ]0 o# N2 W5 E& T
Cost: $616.38- ~6 O- o( z; D" E: y+ {1 N, w" k0 q1 t
Profit: $213.67
$ m2 ^# {- Q. F6 E7 pNet Margin: 25.7%8 K( {2 i1 [# l j
3 |& ]" F) l9 Q2 W+ B! o** June **
4 c1 p, \ U% ?/ o0 U0 B$ _Revenue: $2,526.955 P- W- r3 f2 {! C" O2 Z
Cost: $2,390.28# f. Q: C) u: k8 C& a0 U
Profit: $136.673 \1 A. X* z' {
Net Margin: 5.4% B0 h' B: L% m& v4 Y1 U& L
- ~: D* j: S+ M `** July **
8 f0 y4 A# B+ }2 zRevenue: $2,787.40
- a; y$ N6 @. m; }, `" l8 qCost: $1,749.535 ?7 b* [2 T0 O8 ~2 i7 x0 P4 ~6 E6 [% p
Profit: $1,037.87+ h2 {! L& X1 [9 `1 y
Net Margin: 37.2%
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7 I q" ~( {/ U1 k* z; T2 b3 O7 q6 J** August **4 j7 A, P8 [) O. i) T. S
Revenue: $2,983.30 z4 x! r1 f; }* U% H
Cost: $1,945.83. |' K9 |0 _' [7 Z) e) S+ F2 d, J
Profit: $1,037.47- b+ I- b3 \- v |
Net Margin: 34.8%
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7 E% Y: A1 k8 c8 S, U3 O** September **
r. d6 q) T0 Q* x: | L Q, }/ PRevenue: $3,841.30
6 T1 Z9 P9 z3 F% lCost: $2,662.14+ b! u8 Y/ o G: v, v
Profit: $1,179.16
7 R; e( B0 C$ Y, m0 UNet Margin: 30.7%
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** October **
: Q/ j2 C1 o0 t) s, P1 ZRevenue: $3,752.307 C; P' [1 P, j
Cost: $2,701.787 |' m( `9 S: R j) ^
Profit: $1,050.52! n$ e/ c$ m( {- D2 k. N0 ]; E
Net Margin: 28.0%
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** November (forecasted) **$ I8 [; d) ?: x% t# W
Revenue: $3,280.00% J+ D) E- p. s3 L2 e, ^" N% y
Cost: $2,403.006 Z8 V6 x1 [3 v1 ~8 s& _' I% b
Profit: $877.00
0 K2 v+ z7 b5 n# v3 \: ONet Margin: 26.7%# i$ _8 f% u* E9 u, n7 V) E6 Q0 h1 [9 f
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For some people, they may say that the above profit is not
2 C- A5 Q/ X5 X( h/ f3 Sa lot of money. But for others, that is enough to cover
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For Waseem, this was a windfall.+ k) w" ~& \' ]% j' L6 H/ ^# ]; e
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Waseem got lazy and gave up to soon. It still makes me mad
) ~( X9 k( t1 G$ t& h3 d1 gwhen I think about the potential.
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In fact, it was ironic that when he went back to university" P3 z, j2 {7 x
in September, he virtually did nothing and his affiliate, t* O2 ^6 ^6 ?" f
commissions jumped to almost $4,000 in both September and
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If he had just spent a few hours optimizing his campaigns
) q9 B6 G; c; m+ [2 p; musing the *system* I showed him, he could have easily netted
3 Z6 }' {; f; V2 w9 H$ o50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
8 n4 X& T! F4 M5 u( P& C; m1 k pstill netting an average of $1,000 in profit a month on
6 }8 H: Z3 C& q3 }: ~complete auto-pilot.6 t" L# ^8 u* h0 H- ~; x4 y0 c
0 A2 n' k: p9 ^, yI actually just recently saw him after he came up to help me
( |0 b# Q9 S+ D7 a7 L1 k$ @4 S' t, kset up my recent two day seminar in Toronto.8 M$ n' m6 n9 w9 U
8 A7 v" N! r: J/ {+ wYou should have seen the look on his face *after* my two day
* _3 K, ^* E5 Iseminar, when I spilled the beans on *everything* I do to! K; ?- O" K3 A; Q( e5 u$ z
select group of 25 participants.5 h; p$ n9 y' {
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
4 Z9 [6 `1 Q0 X) ] D* Wschool and start ramping my campaigns up.」+ K" V7 u6 l9 _7 `: c: q
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Don』t worry bud, only one more semester left.$ c- N3 O" @( z% X% f9 Q# Y/ |
6 C9 D: Y; i+ {' E4 k& m- nHope this story motivates you that if a broke college5 L- i/ e9 V! a* V) Z+ M
student who didn』t have *any* Internet marketing experience
3 Z; \+ z2 \, Jcan make money using the PPC to CPA money model, so can you. T$ ^, _8 g$ v# b$ {4 h+ M
6 Y% W0 B, z7 t1 Y2 L! ]Start building those CPA campaigns!
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6 n1 E/ X& C1 Q( u5 W" uGauher |