找到後續文章了
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: W9 d3 J) T) UCan I Teach This PPC-CPA Stuff? Part 2! ?! {" ]2 b7 w7 t
0 c9 \# u, {" q$ `9 y6 ~0 B6 dOkay, here is the continuation of the story on how I got my5 @; n' ~; k! o$ x) H# T7 G" V
brother-in-law involved with driving traffic from pay per
, H: a& E$ R* m, ?" Pclick search engines to CPA lead offers." ]7 n( K. M( d- J5 f0 V
% P/ o U6 h2 {& S9 m" EI left off on how he messed up his Google Adwords account
: F7 Z9 E8 k" m7 L4 j$ Zand how I was trying to fix it.
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& h8 P) ?4 W8 ]5 j; y4 [( h, AHere is what happened when I dropped the bid on that $1.25# K, [) |$ i" [) `6 U! w3 b5 @
lead campaign from $1.00 down to about $0.25.
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Ready?( z) i }) Y* a1 C, c+ W
( g8 o# k$ q9 o. d, _ eGoogle accepted the new bid.
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! t- X& W% p! C/ y! Z! pWoo hoo!
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k, B* ]# V# D7 nNow Waseem can actually make money on this offer. Google
& A& G" d7 I$ H* Prewarded this campaign because we had developed a good CTR: ~: @& {6 u- n$ K# j
on the ads. E: f1 a- `0 p/ i! ?
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From this experience, I reminded him to develop his ad/ z. t: j$ }* n; c- J, `* Z
writing skills to keep a good CTR ratio for all his ads on
* l4 X# w4 i3 z# p* Q' G6 VGoogle.3 ~" y" {. {6 S/ f% B
5 D: O# e+ J4 T5 XHe is not a big Google fan because of all their# u! a1 t6 _' q! i& i" K
rules and restrictions, but he really likes MSN and spent a
V' r' v# d$ |& L8 Q9 |6 a Mlot of time on this PPC search engine setting up campaigns.
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/ D) X% B/ d: B! @- WHe only ever did learn Google Adwords and MSN Adcenter. He1 e3 I) q- O3 i9 `( V4 E9 L
could have built a lot more traffic if he had experimented
, B1 {1 e" \* S6 h5 b& N9 i& q0 W |with the list of other *profitable* pay per click search
4 Y# r" M9 r% m7 a" ?engines I had given him.
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# d8 @2 b2 P9 WHe started making some good money, but things could have
5 j$ ?1 k, I( [3 L6 Zbeen better if not for the following:
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4 k: O' y5 w. t, c: V1. Never use a broke college student who hasn』t made more
E! v+ I f$ ~# B& G; D3 d* @than $2,000 in an entire summer as a test subject. As soon4 h) _ i. u# q: K
as Waseem started making $100 in affiliate commissions a# i3 M0 p6 n. V$ C- C
day, he got lazy and stopped doing much." U& O! Y8 F8 W5 O
/ b2 D% v0 y$ e( Y2. World Cup: Waseem is a soccer fanatic and was *easily*+ {2 T2 O7 O( T2 k1 K
distracted by the World Cup. So distracted that he told me- B& {/ k) k- \5 L
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
# o5 D% Y' Z4 q D% s( b! E6 M4 Xand had assignments and tests to complete. Okay, I will let" a5 @7 M+ \5 P2 c8 n
this one go.
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Over the three and a half months he spent at my home, he only
& h e" c) S5 R3 i+ hgot around to driving traffic to 4-5 offers. I had hoped
4 ~4 M( P3 j) A, |: othat he would have built enough traffic to pull off a; n2 Z7 {7 r. k$ m2 B5 i
$10,000/month.
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2 [) ~5 K" a" [4 M( o7 U k& PHere are the result of Waseem』s stats since mid-May by* D! O( v: ?% d7 v, x B( E' z
month:
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! d7 `, w* a F7 a** May **
( v" W T9 H9 ~) H2 v' zRevenue: $830.058 _$ T& d! J6 t; H6 ?
Cost: $616.389 g; u; p! K$ X4 u+ B/ G2 s
Profit: $213.67
) g( j1 N9 D: U: |* X) sNet Margin: 25.7%9 l& g z( b, G1 ~5 A7 Z0 I9 t
: x- B/ s$ t$ Y8 r8 V6 S# [** June **
. M+ B6 h- \9 {' l% c' }Revenue: $2,526.95
/ H6 {3 A3 [2 U4 Q- T3 ECost: $2,390.28
8 b2 J$ B+ P. G4 B, CProfit: $136.67
, ~ e* A. P, [/ @Net Margin: 5.4%7 H8 D' [; i# n6 A! z2 } u
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** July **2 O0 t- S) E7 Z) w5 \0 ?# [
Revenue: $2,787.40
* r/ x5 C; {: L) v6 s) HCost: $1,749.53
' |; A+ I; T8 `, T2 AProfit: $1,037.87
) p4 b& _& K4 YNet Margin: 37.2%
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** August **% b8 Q$ u4 M! m/ `( o! @
Revenue: $2,983.30
0 I0 I5 B8 ]# i7 R2 F2 U( ~Cost: $1,945.83
3 y; ^/ d9 w3 @% k VProfit: $1,037.47, A$ N' W3 @0 ?% Z: R
Net Margin: 34.8%
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** September **) I( M% n+ r( B N2 Q& {
Revenue: $3,841.30) X+ ~, n. E0 W$ g' S( I2 a' }
Cost: $2,662.14
- K0 T3 J: E$ T: V/ sProfit: $1,179.16 A/ V5 o, w8 Q" ^5 ^! d
Net Margin: 30.7%, y: w: D6 {" b1 _
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** October **. ~. W+ p" ?- w' X6 y
Revenue: $3,752.30, |( N4 w- N: P" x! p( X# {. j
Cost: $2,701.78
! t0 i# y: J; k: e" ~& LProfit: $1,050.520 B2 z4 z- N) i- k( B/ ?4 C
Net Margin: 28.0%; k3 y, m# ?, \' s' R
6 u9 W1 N5 M- g! S% F4 f9 \** November (forecasted) **+ q) e$ N: W* L* G8 J8 W! }% K. J
Revenue: $3,280.00% m9 W* P' c( ~; L- s/ g
Cost: $2,403.00
$ e. ~1 t9 m/ f6 M; ]$ bProfit: $877.00
, s, Y; n4 C& Y/ V9 W6 zNet Margin: 26.7%
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6 z) K" U% n! r k! ?( U6 q6 CFor some people, they may say that the above profit is not
: q3 `& P" |8 x5 t8 C8 J) ia lot of money. But for others, that is enough to cover
4 g3 M! k! u4 [/ F- s8 X2 s3 e& oa mortgage and car payment.
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1 z# W) g9 M7 r# CFor Waseem, this was a windfall.
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. A, V5 y' j' AWaseem got lazy and gave up to soon. It still makes me mad) Q8 Z/ q j$ V* A3 _
when I think about the potential.
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! z& T' Q' K! d8 G: DIn fact, it was ironic that when he went back to university
* u4 z6 O M: o0 f. O6 Fin September, he virtually did nothing and his affiliate
3 ^' ~9 b; @" f' G3 jcommissions jumped to almost $4,000 in both September and
! }7 _. e+ V( `/ z0 v ]! fOctober.8 d3 s2 w& r- b
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If he had just spent a few hours optimizing his campaigns7 d9 r6 i& i* U1 z
using the *system* I showed him, he could have easily netted
& a' g/ S* p1 n. G' y" U0 L50% of these gross revenues as profit.1 k) B3 ?. g9 [
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He still isn』t doing anything with his campaigns, but is4 F2 m( c% Q) {
still netting an average of $1,000 in profit a month on
0 C# u/ u; b: Rcomplete auto-pilot.
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I actually just recently saw him after he came up to help me
4 U/ ]0 S! B: [1 Gset up my recent two day seminar in Toronto.
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- b3 x U8 R/ \( f7 G5 X+ ~% I3 pYou should have seen the look on his face *after* my two day
- C- D* }2 i A5 W% s& p: D& Pseminar, when I spilled the beans on *everything* I do to8 [) A6 i8 {& z+ y- ~/ a: `- Y* f
select group of 25 participants.
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7 j: P/ e1 E" lI only taught him about 30% of what I knew.
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/ Q" X% z- H3 h/ G3 B4 P6 CHe came up to me and kept repeating 「Man, I gotta finish
0 ?5 c, p$ E, `% o7 \2 Uschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.; e3 z6 p, P( N4 R. Q' W8 q
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Hope this story motivates you that if a broke college
K4 f$ V, F4 b- `. e- L" G) ystudent who didn』t have *any* Internet marketing experience
: g4 l" S Q. o, N) I/ `6 Dcan make money using the PPC to CPA money model, so can you.; Z% `2 P! j+ Z# z
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Start building those CPA campaigns!
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4 \2 V1 P! \1 Y6 K3 I! {% sGauher |
發表於 2008-2-25 03:10:58
