找到後續文章了- l/ b& \% d: g
0 X4 [- S0 q' H" X# c; S4 uCan I Teach This PPC-CPA Stuff? Part 2% q" J' L7 k( X* x) i
, E& q& J$ C2 S6 d% j2 K! WOkay, here is the continuation of the story on how I got my
, w- u+ W& \+ r2 e9 O: q; Dbrother-in-law involved with driving traffic from pay per
u* I) \ Z9 L6 W1 i, iclick search engines to CPA lead offers.
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1 `( U& h5 h' c' P f$ @I left off on how he messed up his Google Adwords account
, ]- N0 N& E r/ a$ a+ @7 S6 pand how I was trying to fix it.* X5 q3 U7 g3 S( l) B" e
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Here is what happened when I dropped the bid on that $1.256 L! [6 M+ {1 M5 s6 r
lead campaign from $1.00 down to about $0.25.
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6 D, e+ ^- C) q9 \- _+ ^Ready?; [# s O* y1 d& ]- \
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Google accepted the new bid.0 f0 u0 T6 I+ |: `* m' y+ D
# {8 f) g& D. XWoo hoo!
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Now Waseem can actually make money on this offer. Google
. }1 f9 W1 T! z; ~+ srewarded this campaign because we had developed a good CTR
5 x4 @9 l4 Z6 N& Con the ads.
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From this experience, I reminded him to develop his ad
7 T" u6 }5 J7 P0 B" K: Mwriting skills to keep a good CTR ratio for all his ads on
; l4 x5 ~6 F' NGoogle.
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; C( L3 k I; h; q* S' `He is not a big Google fan because of all their1 V b6 ]; F- p7 E# R3 y
rules and restrictions, but he really likes MSN and spent a% }7 A2 C- Z, B, ~& v! g* l
lot of time on this PPC search engine setting up campaigns.$ Y: D1 I: E/ P4 _
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He only ever did learn Google Adwords and MSN Adcenter. He
' Q2 k! ^1 Q) e8 y6 S6 j# H( K* k6 y" Rcould have built a lot more traffic if he had experimented
2 d. f- P+ J5 c6 _) s# x- {with the list of other *profitable* pay per click search
' N, G( x% v& rengines I had given him.
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He started making some good money, but things could have
& `! d9 e1 R7 J! p4 t7 }" O; i3 ^been better if not for the following:6 P3 B0 Q* e0 G1 q4 X0 x
' M* B' A$ f' k# @1. Never use a broke college student who hasn』t made more
0 M9 I, ~( M B; Nthan $2,000 in an entire summer as a test subject. As soon; o7 ]& f, p+ [' b5 v+ B
as Waseem started making $100 in affiliate commissions a
3 s* O: [+ E5 k+ iday, he got lazy and stopped doing much.) {, T6 l7 N# W4 P, _3 R) e
" P, c$ Y T& a2. World Cup: Waseem is a soccer fanatic and was *easily*
- h6 o+ u/ g& edistracted by the World Cup. So distracted that he told me
6 ~5 {* `+ e7 ^% }% ?it was a *need* for him to watch almost all the matches.4 E: ^7 [' m" H- X! r. a6 l; B0 U
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3. He enrolled himself in a full-time course over the summer* e# f6 L+ F; R0 j8 Q* Y) j2 P; H, s
and had assignments and tests to complete. Okay, I will let
" @( r( h9 T. W0 u( @3 P; R, r; Nthis one go.
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Over the three and a half months he spent at my home, he only
* x& ~3 [- A% R) Ngot around to driving traffic to 4-5 offers. I had hoped! f# f% O/ g; _, l2 \* k) z
that he would have built enough traffic to pull off a' t$ k q: c6 ]& p
$10,000/month.
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" M) O4 x `, P8 g9 g2 p, XHere are the result of Waseem』s stats since mid-May by% i* a0 j1 n, v( N
month:6 }( I: N& e! i$ l
- |' m2 G w4 q) g. N/ ?' k** May **4 k* r/ ?, K5 ^7 h: q
Revenue: $830.05
6 F9 Y2 _% k8 Y! zCost: $616.38
2 D& _1 E9 z( Y5 iProfit: $213.67
- [2 f) M8 U7 J* ]" @" r5 x) NNet Margin: 25.7%1 ]5 [% r8 o* Y9 K! o9 q
! q1 K+ A$ ^) C- d- \2 l! b6 X: ^% Y3 D** June **% }0 G9 {, \7 c- c
Revenue: $2,526.954 H, n% c! k% `; j
Cost: $2,390.28
3 b. L1 y# f6 A. U( ]- P& LProfit: $136.67
. R8 }# R- |' i6 F) eNet Margin: 5.4%
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** July **
$ Z1 ^7 c) L6 ?Revenue: $2,787.400 e, ?" r2 y9 R9 }; ?& b& ~ o
Cost: $1,749.530 w% f2 d( t4 }" C* [
Profit: $1,037.87/ g3 F( Z9 b, n
Net Margin: 37.2%
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6 m$ C! F: B+ ^& r2 t4 o** August **6 l& O& W5 q' H7 {
Revenue: $2,983.30# l8 _! }8 |$ I, t6 L7 a8 Q5 Q* B
Cost: $1,945.839 ]. }1 t1 ]6 |. i$ q: F4 h9 x* @1 D' l
Profit: $1,037.477 l( y9 j4 V5 {0 `& r
Net Margin: 34.8%, ^: h& q; l u
- F9 }: i% z( z! t. ^" }( t** September ** v/ c7 S1 {; \ `2 z; b
Revenue: $3,841.30
( v+ H& P! C/ c4 @6 sCost: $2,662.14
) `' p6 C/ y6 o; a7 w& g" v2 D9 hProfit: $1,179.16
' K1 Q2 W% X; Y3 b" {( s8 H7 p4 K2 WNet Margin: 30.7%- j+ M2 |, Q5 e/ ` X# M/ r
% H0 r* V5 l. r9 ^& O
** October **+ p' `3 ^ k, T
Revenue: $3,752.30
+ l h2 y. e, ACost: $2,701.78 K- J, z' Z6 K/ S4 s
Profit: $1,050.52$ o/ s$ U9 d6 Y. U5 Z( A1 Y+ r
Net Margin: 28.0%
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z2 o. C) V1 k) `- B9 e** November (forecasted) **
6 [, R0 E$ ?/ kRevenue: $3,280.00
: \# r! ?* L4 r( H/ n: v5 ^Cost: $2,403.005 D/ _; C# L9 |* W- x
Profit: $877.00. k0 G; X5 q% M1 _3 ^9 ~' q* Q
Net Margin: 26.7%
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6 T6 @7 L) r' ~3 m+ RFor some people, they may say that the above profit is not
) J" p( I+ U; a% F# p& ?% R) Ea lot of money. But for others, that is enough to cover
. b$ w1 @9 p# ?- }# }a mortgage and car payment.
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& }/ [3 H$ r# D- X0 IFor Waseem, this was a windfall./ k6 u v' [) y7 c$ H, }3 u6 a2 ~( l% F, }
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Waseem got lazy and gave up to soon. It still makes me mad3 A- q9 P4 |$ V, I
when I think about the potential.
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In fact, it was ironic that when he went back to university
$ @( W/ G3 R0 [: i6 sin September, he virtually did nothing and his affiliate
# K( K2 w3 B0 c+ T+ \2 vcommissions jumped to almost $4,000 in both September and
% r. t# [. I7 t9 J- g1 i. kOctober.6 u: b7 i) a3 n$ I( r& ?; |
1 L+ p4 G" _6 ~0 |5 v) | ~If he had just spent a few hours optimizing his campaigns
# S. }' P$ |4 e+ s" [' M3 eusing the *system* I showed him, he could have easily netted
( G4 j' b. ~/ ]2 z3 P50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is; U1 }$ `% {5 d2 c. R4 V7 p
still netting an average of $1,000 in profit a month on
3 ]' O, J8 {8 a( T4 @4 F! n. ncomplete auto-pilot.
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I actually just recently saw him after he came up to help me
+ t2 C% a- g- E& l6 f- Bset up my recent two day seminar in Toronto.3 a! R' o0 T6 q9 y* m) H
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You should have seen the look on his face *after* my two day
; h8 w6 }) M5 d% B3 t. @4 hseminar, when I spilled the beans on *everything* I do to! i! M7 I# F% Z4 c' Y- v T R
select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish+ n+ v& k6 ~; U4 s
school and start ramping my campaigns up.」
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# V3 q1 X8 P# @3 kDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college- i T) s( \0 \6 G: @6 C
student who didn』t have *any* Internet marketing experience
: s6 `$ [2 p A4 @, @* y2 Ecan make money using the PPC to CPA money model, so can you.
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8 e+ p5 J* u6 p' V; ^! z0 L. EStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
