找到後續文章了
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9 X( T5 ]' {& Q* y1 ^- n$ p0 MCan I Teach This PPC-CPA Stuff? Part 2
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/ Y; p, v" R# N, Q6 C) |4 F( ?2 lOkay, here is the continuation of the story on how I got my3 G4 V2 ?5 x5 h3 C) U
brother-in-law involved with driving traffic from pay per
6 t# w4 R8 _/ v+ Pclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account. f) Y' ^0 S1 h8 P
and how I was trying to fix it.
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% s# b' [" i" X5 U& N6 xHere is what happened when I dropped the bid on that $1.259 ?* J. E9 z9 S* N' s* u. a- p
lead campaign from $1.00 down to about $0.25.0 p, o) v, N. z6 U* N! y
+ F$ |6 } E. G: ^, @6 q X0 U
Ready?, X& n& h6 J' _# C S8 I* f0 _( Y9 }
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
; A$ c, h- t/ A* |rewarded this campaign because we had developed a good CTR
# u! ~& e0 _5 b) C' q& ?. zon the ads.6 F6 b6 X' I% N# q1 ]
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From this experience, I reminded him to develop his ad
& o9 n( r0 R5 ]4 \6 lwriting skills to keep a good CTR ratio for all his ads on7 ^- T1 [0 c5 I: o
Google.- u2 O% P6 O/ ~" G: Y! E9 i
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He is not a big Google fan because of all their9 c4 [' E4 i, w) h
rules and restrictions, but he really likes MSN and spent a, g" p/ N0 S1 A
lot of time on this PPC search engine setting up campaigns.
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" q0 |! R7 j" o a; E i: {0 r# e- dHe only ever did learn Google Adwords and MSN Adcenter. He& ^) G5 h6 ?! o; @1 m0 w2 ~
could have built a lot more traffic if he had experimented
' Z1 b; `5 ^( s7 J o. Bwith the list of other *profitable* pay per click search
/ z5 Y+ S4 ^& S6 Sengines I had given him.
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He started making some good money, but things could have
1 h' {% b. e* N( gbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
) z; u/ X2 r1 t$ hthan $2,000 in an entire summer as a test subject. As soon
7 X2 O" U a: J9 P, kas Waseem started making $100 in affiliate commissions a
- _, @- X' ]$ D8 N5 P' E; C4 sday, he got lazy and stopped doing much.; }) [5 a$ O. p
/ P; R. ?' C3 |+ M2. World Cup: Waseem is a soccer fanatic and was *easily*
; @ Q+ O" \5 jdistracted by the World Cup. So distracted that he told me
: d) J7 T3 ]4 l' d7 {2 H' a! mit was a *need* for him to watch almost all the matches. S) b9 S, h% A6 T# p- c" k/ M
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3. He enrolled himself in a full-time course over the summer
& J& S- A" H( X! P6 Xand had assignments and tests to complete. Okay, I will let
" R; n& P, B7 z: U8 hthis one go.5 Q* Y' h/ D$ d8 M; j4 H4 X, S
% f6 u1 B& x' p6 x. kOver the three and a half months he spent at my home, he only
, j+ {, U5 b2 t |, b% vgot around to driving traffic to 4-5 offers. I had hoped2 ^7 R6 Q) V3 O6 @
that he would have built enough traffic to pull off a
. s/ P+ ?: R: {6 r2 c$10,000/month.* Y( d: B" V( V1 i# C
8 @5 Y& _0 U# `+ p8 L- Z5 fHere are the result of Waseem』s stats since mid-May by
* d' U) G' Z% j( w1 q, N/ omonth:
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7 ^" O7 ~1 G# Z: _1 C$ m** May **
2 {7 k6 Y* a [Revenue: $830.05$ w3 H& B& k# \3 \. o
Cost: $616.38$ O2 d. p! t4 G" C9 g* S" ~ m
Profit: $213.67. g: r2 k1 i/ U: O1 E2 c
Net Margin: 25.7%* H) _9 I: g; T( z" v, J; w$ R
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** June **
+ j- v4 }) u9 R% D" B# i2 cRevenue: $2,526.95
0 n+ S9 E" i1 V' N3 O. _ c9 ZCost: $2,390.281 z: `: O2 ]. Y# C
Profit: $136.67% c& l0 k3 }! \, [: D. M* S) k
Net Margin: 5.4%4 R1 ^% x* e* n% O2 G
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** July ** ~% _- i$ X" M
Revenue: $2,787.40: B; n+ A+ |0 d4 f
Cost: $1,749.53
8 D' |. R# |0 f- r, IProfit: $1,037.87
+ X1 \- ~5 q/ w7 T3 Z' B4 CNet Margin: 37.2%6 @( X5 |( `+ q/ b# e
% L+ J8 P5 \8 }
** August **/ R: w2 J+ q; H1 l: ~
Revenue: $2,983.308 b6 v8 n# c3 S) x4 e$ ?7 @
Cost: $1,945.833 L, ?3 p& H8 i5 y' S
Profit: $1,037.471 V- b6 y4 g( X
Net Margin: 34.8%3 E" J" A: u3 m- S+ p: O- \
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** September **
$ @4 I6 D) R. J& ]) Y% iRevenue: $3,841.30/ E" x6 l% a2 q( `& A% |/ ^4 v! H
Cost: $2,662.14$ }7 B' k9 Q) P# P
Profit: $1,179.16
3 l: k6 R/ R' A3 Z8 ^Net Margin: 30.7%- T" K8 @6 ]1 c" G2 P1 {/ W+ K$ Y
( l; P7 g' r! m, F** October **' U! X. _% r( c0 \8 W/ e
Revenue: $3,752.30
# F$ g9 r( k. c8 W8 ICost: $2,701.78
- f# y a. S& w7 v/ I( xProfit: $1,050.52
0 `8 U/ s7 @4 s% W& k7 M; v3 y. zNet Margin: 28.0%1 w5 \, v7 y4 `: K& l9 d
& Z7 ^4 F. Z. ?+ ?** November (forecasted) **+ X1 r# u1 S) [
Revenue: $3,280.00" q+ I# c1 }" ]! t; ?8 Y3 B
Cost: $2,403.00
1 t, F$ C' R$ j+ s3 @. ]3 jProfit: $877.000 E; m# x: V/ t) q9 }3 ~
Net Margin: 26.7%6 n; j$ r+ F$ [1 Q2 W7 D
9 _! w( K m8 I' }( TFor some people, they may say that the above profit is not
( q! ]6 c/ V& o5 i2 N: h' Y/ xa lot of money. But for others, that is enough to cover A0 K& }" S# \
a mortgage and car payment.4 z" C$ b: }% }% A
' P1 E$ u" P5 w/ w6 }For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
6 g3 t# z4 Q9 ~* u$ Bwhen I think about the potential.
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In fact, it was ironic that when he went back to university v( J( J: _/ P5 F* M# M2 `
in September, he virtually did nothing and his affiliate
% h4 j+ M4 b6 {9 t! U$ r4 icommissions jumped to almost $4,000 in both September and
4 l4 N' ~- c, W2 IOctober.
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If he had just spent a few hours optimizing his campaigns
s! v- u; A3 o$ Zusing the *system* I showed him, he could have easily netted
& ~: I$ }( F8 ~, H! G9 s50% of these gross revenues as profit.8 J6 _ Q+ Z% Q& \% o; t
0 s- n$ k+ L, xHe still isn』t doing anything with his campaigns, but is) J. P0 P/ X/ I* m3 V# `
still netting an average of $1,000 in profit a month on
; ]' w% ]! p2 _! K acomplete auto-pilot.: y( _ @) \* V
) _# \ M- y0 H* |, M4 o) Z9 jI actually just recently saw him after he came up to help me
* m( o" K1 V- Q0 b( x x" G8 C. C! ~set up my recent two day seminar in Toronto.8 a7 M$ X+ M& R
j ~9 R$ D4 ]3 d7 O! @8 @/ \You should have seen the look on his face *after* my two day6 I2 p- R0 ?9 a7 P! U2 j
seminar, when I spilled the beans on *everything* I do to5 d0 U5 A# ~; ~' K2 ?, x* X
select group of 25 participants.2 O$ k3 ~/ y2 L
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish( A" A% I+ T2 Y5 A
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.% M* I1 W5 j! H
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Hope this story motivates you that if a broke college
h& g5 y: o1 i1 ]* A6 z$ ]student who didn』t have *any* Internet marketing experience1 B8 T* j8 R9 W. ? z1 V' d
can make money using the PPC to CPA money model, so can you.& m- I/ W3 q! g* U
. T/ ]5 L" J/ K# d) P) L7 y; p+ bStart building those CPA campaigns!4 K$ r+ H4 t9 B7 M3 m# u- y& D( L
$ e' c: X% Y; T- e8 H. o, ]Gauher |
發表於 2008-2-25 03:10:58
