找到後續文章了7 A& }: Q1 E: @
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Can I Teach This PPC-CPA Stuff? Part 2. `% f+ }( Z% w- Q! h8 S7 V* j& E
2 L9 x3 X& s3 WOkay, here is the continuation of the story on how I got my
7 w( S, ~( P6 {6 o, K9 w; t& ]: j% T4 U! jbrother-in-law involved with driving traffic from pay per
, @- B0 R/ @6 d4 { I( L0 _& h6 u; pclick search engines to CPA lead offers.5 c! M5 r' D* z, Z4 V2 ^
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I left off on how he messed up his Google Adwords account0 g' a; X' p9 G; h$ ^" Z0 S7 q
and how I was trying to fix it.4 @$ T5 J. [' [$ @: [. G
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Here is what happened when I dropped the bid on that $1.25
+ g9 J2 S% E- _/ L i4 }' Wlead campaign from $1.00 down to about $0.25.8 i k( Z [# l; k& G0 f4 o0 C l
$ p# M8 k7 @$ d. d* u2 LReady?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google3 F& S# `+ U7 x0 w1 J/ f
rewarded this campaign because we had developed a good CTR- T9 w( I& r5 i5 P
on the ads.! A7 ]: u. w+ k- R, G
$ y. y! {& u* ]From this experience, I reminded him to develop his ad% P% K2 `6 j- A7 }- v
writing skills to keep a good CTR ratio for all his ads on
4 [6 Y Z+ t5 O1 E0 g5 UGoogle.
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6 L% a+ y- @) g# ^/ QHe is not a big Google fan because of all their
4 R. k# g( z' V4 X( f4 u6 prules and restrictions, but he really likes MSN and spent a0 y( p" l! v; X6 I6 Q: P
lot of time on this PPC search engine setting up campaigns.# v3 f7 H8 b6 \2 E* e7 w" O
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He only ever did learn Google Adwords and MSN Adcenter. He
3 f" [* F. z0 R* F" i& B# @could have built a lot more traffic if he had experimented& `" J( ~4 ^/ b& L
with the list of other *profitable* pay per click search; F% i, x+ J) v: t" j# X
engines I had given him.! e1 T0 h ^0 J$ c6 b
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He started making some good money, but things could have7 o* p8 o/ E( M) U! o2 S
been better if not for the following:6 K* Q& U5 n- k0 |6 j
0 o. G4 {7 G' S: g1. Never use a broke college student who hasn』t made more4 s9 R6 ~1 U1 z; Z) I
than $2,000 in an entire summer as a test subject. As soon
; A7 |7 D/ V( P' X* {* sas Waseem started making $100 in affiliate commissions a
/ X3 m: v$ F q; @, hday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
' Z. X/ V5 @$ ?7 W8 ^distracted by the World Cup. So distracted that he told me
9 X' C0 h* E, L9 M2 fit was a *need* for him to watch almost all the matches.
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( p2 }$ ~3 _" A; z" [* z9 }1 k3. He enrolled himself in a full-time course over the summer
% S) Z$ Y9 p5 h$ n& Z$ `and had assignments and tests to complete. Okay, I will let
! r6 b% I4 y& x( T7 J% e2 mthis one go.
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* Y: \' O/ Y$ h4 P, _7 U) x( SOver the three and a half months he spent at my home, he only
; S, k/ r H* y/ K0 i1 h+ ogot around to driving traffic to 4-5 offers. I had hoped
0 w* ]+ X4 V% h S' [8 Jthat he would have built enough traffic to pull off a
/ ~! q E* u4 t; E; G! s$10,000/month.9 J% J$ n! i* b% U' ^, N3 m" O* e1 [
) i- \* `" q7 W( h4 B( x. nHere are the result of Waseem』s stats since mid-May by4 i5 P' @' R6 \2 t+ s
month:
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** May **( K% U! Y. ~$ L7 p
Revenue: $830.050 f8 Q& X+ d* q0 S+ ^
Cost: $616.38
' M2 g1 ^# Q' W& b1 TProfit: $213.67& ^( W! T: y& I( P
Net Margin: 25.7%9 f0 i6 x/ T4 w7 E$ [/ l
! s" k3 C1 ]; u3 d! @7 m; L** June **
+ }9 |$ K4 _% _1 U) JRevenue: $2,526.95
0 I* J& y! F6 h/ [: z) [Cost: $2,390.283 z: k5 d$ x% a& g
Profit: $136.672 M% f7 f. E) a/ r& T3 f* Z w
Net Margin: 5.4%
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** July ** e0 \" x$ O: ~2 Y
Revenue: $2,787.40
! T9 |4 u$ R. h# a, R5 b& g) }Cost: $1,749.53 c2 I' h7 y0 K% d) w9 U; Y- C
Profit: $1,037.87
; ?' I# P* }* X7 J; W: l8 vNet Margin: 37.2%
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7 t1 U, P0 D% e x }* a0 e) `# ~** August **. t6 E2 J x9 P S4 U* I) A
Revenue: $2,983.30
0 ~3 G9 m9 M# iCost: $1,945.83
5 g6 W; U& a$ A6 rProfit: $1,037.47
/ n7 y$ ^5 E$ O% i4 X/ `/ G* G/ uNet Margin: 34.8%
. f! i! t' n( @( g6 c% j% y2 @0 X: E& I5 F
** September **
" D7 w3 Y9 F8 {Revenue: $3,841.30
1 q% E! g- X. n; R. a; K, A' HCost: $2,662.147 \; B* X0 y( w) T! k6 ^3 i' g8 {
Profit: $1,179.16
2 @( V) `- K! x! MNet Margin: 30.7%1 ^& P( R/ _9 i4 I
/ g2 k: d. a- p( G9 u" a% C. _** October **
" X3 R8 u, ]2 b' Y7 DRevenue: $3,752.30
3 N9 ^/ q% O5 MCost: $2,701.78$ S- |4 r$ o& c, n. ? b1 N* y# T
Profit: $1,050.528 v+ x2 p( i4 O0 j
Net Margin: 28.0%1 S N0 X3 M2 M, f! |# T, C
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** November (forecasted) **
. W- o3 c I8 O3 e* VRevenue: $3,280.00
. l! u! ^" W) nCost: $2,403.002 W& j/ x8 L1 m" \/ W. p
Profit: $877.00- a0 V# z: G$ \+ I; f/ d
Net Margin: 26.7%
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For some people, they may say that the above profit is not
/ I1 ]% {, Z p, va lot of money. But for others, that is enough to cover
0 m8 q+ c" i7 T3 i1 U1 Ca mortgage and car payment.5 u4 |; o8 t' Y p' T# p
" w, V6 d6 g8 G& X6 l$ N: rFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
# t. L9 H7 k# o7 D) K* O6 wwhen I think about the potential. g$ u" G$ V0 I* ^
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In fact, it was ironic that when he went back to university
7 C9 ^* a7 x. U& [. ~in September, he virtually did nothing and his affiliate
0 |9 K% j5 G" _6 u4 V2 c# p( Hcommissions jumped to almost $4,000 in both September and1 D9 l% y& f3 u p, R
October.
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If he had just spent a few hours optimizing his campaigns( X( a& r. F/ p9 o& @
using the *system* I showed him, he could have easily netted6 W* t! B6 c& C( Y) F
50% of these gross revenues as profit.! Z- h) O3 x: g O, h; ?+ I9 b
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He still isn』t doing anything with his campaigns, but is$ _& k7 w& x+ t% \7 ~) A
still netting an average of $1,000 in profit a month on* t" M% K( C3 n
complete auto-pilot.
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! d1 U3 @* P Q9 l4 \2 ]4 a$ o/ EI actually just recently saw him after he came up to help me
{' C2 R; I2 b" Mset up my recent two day seminar in Toronto.. O8 t4 r" l5 z6 |2 R
" y6 ~# h1 c0 n& k9 I% a4 v/ Y1 sYou should have seen the look on his face *after* my two day
- v) |4 o3 [- }seminar, when I spilled the beans on *everything* I do to
" ?9 O1 L9 \0 o9 Q+ S1 Eselect group of 25 participants.4 [, p7 y9 K3 ` q$ E! j$ w0 E" k" q
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I only taught him about 30% of what I knew.
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7 A7 ]% Q9 z5 s8 B$ f/ k2 \" xHe came up to me and kept repeating 「Man, I gotta finish0 k: j; e% n; k. Y D& D4 w. W1 ?- K
school and start ramping my campaigns up.」) n Y! k. a& j* P' ~! y4 S
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Don』t worry bud, only one more semester left.
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1 Q* }# Q+ i T+ ~# xHope this story motivates you that if a broke college
: ^ j6 z K& S/ y9 H; k% {) Y7 [. Ustudent who didn』t have *any* Internet marketing experience3 |& D" m; D N
can make money using the PPC to CPA money model, so can you.) h! b* i u" l, ]: A
8 i' q( a1 e; R* U7 uStart building those CPA campaigns!
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1 F( X5 o/ z* D# WGauher |
發表於 2008-2-25 03:10:58
