找到後續文章了" i+ i' d/ W. `* V' |9 P. Z
/ ~! e3 e( x+ ~. u8 i* bCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
& ^& S1 t# k; P. a$ a5 nbrother-in-law involved with driving traffic from pay per
, }' }- G6 r% E: R$ [- i- cclick search engines to CPA lead offers." d/ H$ x) E8 z3 v3 b |9 o0 }0 N
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I left off on how he messed up his Google Adwords account
% i2 [! `9 L" w4 Eand how I was trying to fix it.8 C6 s1 ]7 {0 F U3 Z
8 C! e: E( {+ C& j3 vHere is what happened when I dropped the bid on that $1.25( c0 r6 u/ v3 r9 ~/ Q$ X
lead campaign from $1.00 down to about $0.25.4 A- f, |2 i8 S7 X. [: W7 X6 y
9 T# r9 G9 k! B5 I& f# iReady?, |7 d; d& R- L* y. ]+ H" o C
# B; _* S( |2 v3 \: R/ z) q- k' {! fGoogle accepted the new bid.8 ^* H" S! o7 H- z
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Woo hoo!
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? t, [) C% w6 W. ^/ NNow Waseem can actually make money on this offer. Google- o4 i) h, _! i$ P4 z! Q: j
rewarded this campaign because we had developed a good CTR
$ W4 x7 p+ r# O# bon the ads.
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From this experience, I reminded him to develop his ad
$ \: R! l. i$ }5 j6 twriting skills to keep a good CTR ratio for all his ads on
: |9 m* B" w6 UGoogle.: e- \: }1 x1 h. b4 Y" @2 @9 r( d* u
( G6 A- B( _" h# _0 W- V, f* s8 p6 }, z* ^He is not a big Google fan because of all their
: _: e$ N8 a# Q! K7 }# orules and restrictions, but he really likes MSN and spent a
9 E, p9 m5 x( d6 a+ Rlot of time on this PPC search engine setting up campaigns.+ n6 o) Y. k4 i6 w
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He only ever did learn Google Adwords and MSN Adcenter. He* t5 a5 `9 t# W& o' c4 g- r7 P
could have built a lot more traffic if he had experimented% r& b# X; e; Y) G# u
with the list of other *profitable* pay per click search
' Z, I. q% C8 F# P, z3 @engines I had given him.: \9 Z# t0 L0 }0 j a, \' ?: n
9 T9 ]. \, G" a" I2 w) K; `He started making some good money, but things could have& v* _( p3 \2 `, F
been better if not for the following:
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+ G6 X( b4 }0 y/ y" s1. Never use a broke college student who hasn』t made more
0 k) T5 o9 p3 {. kthan $2,000 in an entire summer as a test subject. As soon* Q4 w) v% ]/ {
as Waseem started making $100 in affiliate commissions a
4 \/ |' \6 Z4 T0 `day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
5 U3 y! I* e& n+ v7 j! fdistracted by the World Cup. So distracted that he told me: S j$ n- Q7 `/ _8 H" @
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
, [1 _8 J$ A# o# t4 _: f- ?3 Uand had assignments and tests to complete. Okay, I will let
N( ^8 \( ?8 P7 |1 K0 E othis one go.' I4 g" ~2 w2 v6 W! x
" \. @: \7 e6 H# @( b. x1 uOver the three and a half months he spent at my home, he only
3 t! |/ \6 m1 U) X# Xgot around to driving traffic to 4-5 offers. I had hoped
0 g; _$ z0 u3 D- t" P& Cthat he would have built enough traffic to pull off a
@0 f) J7 h7 p4 K3 K! y$ U: N# H" d1 f$10,000/month.
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. [7 P/ O6 u' C0 H2 \8 C; _Here are the result of Waseem』s stats since mid-May by, x$ G$ r) L6 b! f1 i
month:
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+ Z, W7 o" i d7 M2 a** May **# h5 s& Z1 j; w; X7 O& A
Revenue: $830.05. g8 X n W! k
Cost: $616.386 G+ k6 j% g# u4 W6 E, ], o1 m
Profit: $213.674 y) w! A7 ?4 w2 ^' v7 D
Net Margin: 25.7%9 p/ w7 o8 X' X# \/ |5 M# M
5 X" h7 J/ y. p" k) `* c" b** June **2 s. J0 ^1 g0 q6 x, q
Revenue: $2,526.958 X s! h" K0 E8 e
Cost: $2,390.28
/ {" @1 Z" M5 UProfit: $136.67
4 _1 n" Y' T5 B$ TNet Margin: 5.4%
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** July **' p9 c* K( S. q1 {: ~5 V- Q% d
Revenue: $2,787.40
! a, o2 ^, I- k: E4 jCost: $1,749.53
, r' V" o, P) T; rProfit: $1,037.87# c" S2 Q( b+ e# A7 W
Net Margin: 37.2%
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** August **
6 x8 j9 S/ C+ LRevenue: $2,983.30
; ?8 T3 C5 Z% Q SCost: $1,945.83
, t/ e' @: N! s* D ~# p! NProfit: $1,037.476 { q( [) }- \1 o; e
Net Margin: 34.8%' ]* H' e1 p- I4 E+ r6 _7 D
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** September **" d6 e# I+ x4 N% }% S
Revenue: $3,841.30
; L4 h% M% r' GCost: $2,662.14
; L+ J- V3 G; p1 `& P7 ^Profit: $1,179.16
0 @. T4 D: t: k C( R: o0 p4 yNet Margin: 30.7%4 D: D% {4 m! o
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** October **: n+ q# O% |/ G3 _% O7 I
Revenue: $3,752.30
5 G+ X$ N/ L% A) nCost: $2,701.78
/ q; O) J- i* i" @- m$ NProfit: $1,050.52, T7 _5 e1 z. F3 B- S! D1 _) e
Net Margin: 28.0%) h# W8 k- E6 s* |
( T3 v( E5 }, L% A* x* r** November (forecasted) ** D3 _7 A7 q/ X) ~" [
Revenue: $3,280.00
: _/ @( c/ \" q9 ~ V0 E# eCost: $2,403.00
4 D7 N6 {, g/ `+ e- |: BProfit: $877.00
* b% x# `( _% E6 [* r5 BNet Margin: 26.7%
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For some people, they may say that the above profit is not G& U4 K9 n/ R
a lot of money. But for others, that is enough to cover2 X% h) H' l4 n( |" [
a mortgage and car payment.8 l& f% k/ F( z% V; v
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For Waseem, this was a windfall.2 u5 `2 D T) z9 [6 D
/ ^* \7 ^$ `" c w \/ P7 ~$ y/ rWaseem got lazy and gave up to soon. It still makes me mad
9 x- T. b* z, y. F, X, q: ]/ _& ywhen I think about the potential., A2 d) }8 z& c# z
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In fact, it was ironic that when he went back to university
/ O+ B8 Q+ R9 w2 r) |$ c% Uin September, he virtually did nothing and his affiliate
/ I9 r( f" q7 rcommissions jumped to almost $4,000 in both September and3 n0 N; {' X3 H/ ^ Z
October.
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) B% W, y: v: Y& a& x- DIf he had just spent a few hours optimizing his campaigns, f0 M1 \6 g6 E- b) I& d+ @- m) E
using the *system* I showed him, he could have easily netted
2 h9 b" g, @% D50% of these gross revenues as profit./ ^, E4 r B/ \: S! m+ J
! s2 w) K' h0 hHe still isn』t doing anything with his campaigns, but is. ]0 z5 K$ H* ]4 }: q
still netting an average of $1,000 in profit a month on
9 t$ D+ z) x6 ^( [ Jcomplete auto-pilot.
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$ `% M5 x; m& _$ t* R: |4 [! eI actually just recently saw him after he came up to help me
$ K' ~7 i: I$ `7 u" J6 ]% Fset up my recent two day seminar in Toronto.& e/ `/ S1 ]1 u5 n7 R
6 a- ^6 ~5 D: U9 `; hYou should have seen the look on his face *after* my two day- L A' i! \. z6 U2 W/ }9 S
seminar, when I spilled the beans on *everything* I do to
( K- I$ m9 h; R! e8 P. Eselect group of 25 participants.. }+ R/ Q5 T2 V+ r4 w L
( E* A/ X8 c9 OI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish( M! k( E5 c; n! j V
school and start ramping my campaigns up.」
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: M% q6 B% A! m) VDon』t worry bud, only one more semester left.2 {: p: l' ?7 S) i5 v% v
8 q3 \/ ~- q: fHope this story motivates you that if a broke college: g: g: @. l7 i
student who didn』t have *any* Internet marketing experience2 l& t$ E% S# y
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
