找到後續文章了
) U0 R: R. g4 t6 _/ x) L. g) r. G& r
+ m# e5 ]2 b, M( H( @: c) X- hCan I Teach This PPC-CPA Stuff? Part 23 D* |% L8 A6 ~# F* g+ a; a7 c
/ |) N0 x0 j/ \2 R& r
Okay, here is the continuation of the story on how I got my
/ O8 e* ~6 u8 p' J% [# m( W9 h/ Hbrother-in-law involved with driving traffic from pay per
* i) a' a! m4 d# Q' ?8 }! B8 mclick search engines to CPA lead offers.
, _8 [% v1 z9 C+ k: K1 M& |% P) C% E5 \; P
I left off on how he messed up his Google Adwords account h7 `. t) b: g2 t* p+ I
and how I was trying to fix it. Y- Z/ v m" o8 X6 J6 F% h
0 E2 t, `5 i2 S! z Q+ b; h% w
Here is what happened when I dropped the bid on that $1.25# T. {9 \9 Q' w
lead campaign from $1.00 down to about $0.25.
1 t H7 v" `7 I, E; T S
( c5 Z% S* I; b6 `Ready?% ]" y7 t( i5 z
) C$ A! r+ ~- ]! D
Google accepted the new bid.
& C& m, |8 Z5 h: G+ f' @
# @3 Z/ Z" ^& N9 N* L# nWoo hoo!
; e, N# t% ]* F8 I; ~, S l$ H
% N/ s; m. u0 C6 F2 A( eNow Waseem can actually make money on this offer. Google' e6 E' S" e9 E/ ?1 Y
rewarded this campaign because we had developed a good CTR
' }2 [; P) W( y2 Won the ads.
7 {& h% u) [6 d8 ]: D! t! ]8 j# u1 @, ^8 k
From this experience, I reminded him to develop his ad
5 C8 F4 [7 D; z+ B! |writing skills to keep a good CTR ratio for all his ads on
: s& D* [# e+ t4 D4 ^# oGoogle.
- M7 }/ C5 N* F+ V8 d, F
- w. `2 f' X& g8 b" C) D- v. hHe is not a big Google fan because of all their
8 i- ?3 ]: t) U- Qrules and restrictions, but he really likes MSN and spent a
9 n, T3 ~4 @& R( @0 h& Z& I7 o$ L' Q! Alot of time on this PPC search engine setting up campaigns.
3 Z) H) c: K/ h" p$ q$ J* p0 x: u+ t% F: t4 }( ]- Q
He only ever did learn Google Adwords and MSN Adcenter. He9 }% E# B3 x0 D& E/ N$ g
could have built a lot more traffic if he had experimented1 L2 b: E! K5 b- J" f3 m; l
with the list of other *profitable* pay per click search
# c6 b' ?9 T0 L6 D* B1 iengines I had given him.
& o. ]: f7 E1 h9 D) U
4 M* p; L$ R& W, n* dHe started making some good money, but things could have8 h% \6 R# c* F7 z
been better if not for the following:
- z; H& L! c" G/ \ l( O( P6 M/ P" X8 f
1. Never use a broke college student who hasn』t made more! z, w& `% a6 ~9 i
than $2,000 in an entire summer as a test subject. As soon2 K3 E+ S. L, Z& o! M! G* p9 C
as Waseem started making $100 in affiliate commissions a7 B. }/ v* X/ G7 m0 ]# M
day, he got lazy and stopped doing much.
( m. f) ]9 P- B) \" ]! Z r
9 x' o8 |" D' p8 T+ V- h+ V, `2. World Cup: Waseem is a soccer fanatic and was *easily*: j; z/ A1 E7 e; _) P) J* t
distracted by the World Cup. So distracted that he told me9 g, }) Y9 \# w9 F0 Q
it was a *need* for him to watch almost all the matches.4 c& ?9 t+ W4 {- S: c( |6 h% ^8 g
4 p9 ^" S/ j+ n
3. He enrolled himself in a full-time course over the summer$ ], }1 q8 d$ |' U
and had assignments and tests to complete. Okay, I will let
3 M3 c% x6 d& u+ Uthis one go.
( L: x( O" V- k' b3 l, u2 ~/ q' u+ m3 H1 b# d! T
Over the three and a half months he spent at my home, he only7 ]$ l2 d( c! n- c4 w5 j
got around to driving traffic to 4-5 offers. I had hoped
/ s v, q0 ]% r) q Lthat he would have built enough traffic to pull off a9 _# N1 G" z0 w
$10,000/month.8 n" S0 m: s# o& w$ Q( a6 ^
: [: p9 r! l$ o1 ]. M1 G. J& Z& k3 O1 oHere are the result of Waseem』s stats since mid-May by
, r% V5 V: }/ S) U2 Rmonth:. b$ K' v) ?2 A( S4 J
( q! K4 _# t0 o% B8 |
** May **
9 a7 g. E8 G0 C$ \) h# PRevenue: $830.05, C3 O% O R# r- Z- d
Cost: $616.38
7 P9 O+ {& n3 A* Q$ MProfit: $213.67
% H9 J9 i9 z2 e# ]( VNet Margin: 25.7%! P& `7 P) D) P- X4 g3 E1 ~
, u3 H5 q' m* N$ x9 l$ m, n** June **
2 V" }- l) N( L$ Z. ?Revenue: $2,526.95. ]9 j9 [( U5 s' O! R+ I F
Cost: $2,390.28. m- \8 L: ^4 H" z
Profit: $136.67
# \6 |/ b1 V: m% ^& t$ L2 a# h( DNet Margin: 5.4%
; ^- v' f% j. @) T& b2 }' P; L% {! ^0 {
** July **
. q! U3 d% a3 [Revenue: $2,787.40
. U. d; p r1 u0 \' J8 B+ q0 lCost: $1,749.53
g4 Q$ s3 U( X& l0 [Profit: $1,037.87
i4 c2 W% ?: K4 a8 E2 mNet Margin: 37.2%0 O! ?6 h0 F$ K b! |* j
3 K& [1 Z0 L B- F( o8 z9 {( j** August **
* ~, `: C; L9 ~) \Revenue: $2,983.308 O* |) R2 S( \5 h k T' ^! y8 l' D5 `
Cost: $1,945.83$ R" g/ B3 J1 ^5 [4 p. N
Profit: $1,037.479 E, D \7 e( k' ?
Net Margin: 34.8%
' u/ p. G) o/ X
0 f* i a* S- N" `, J4 [; k** September **
) y" r% `, I5 H5 C' H v( M3 ORevenue: $3,841.304 L& ]# p: z; X$ O" P) Q
Cost: $2,662.142 E0 a: z6 q+ M" w+ r1 Z
Profit: $1,179.16
2 A4 [5 N( h/ h( iNet Margin: 30.7%
$ f+ L l& e3 J- M1 C ? X7 Y: J1 q6 R9 W
** October **
( C+ H3 U! J8 ? zRevenue: $3,752.30
: E; p+ a1 {' R8 E& x a: U$ lCost: $2,701.784 g; k! S# N7 ^, w
Profit: $1,050.52$ }& p0 J& B4 T/ P$ O( n
Net Margin: 28.0%
9 u4 d7 J! }% m; K1 f
. w9 ~6 e: ^9 A! a3 [/ s** November (forecasted) **
0 p% p. u7 ~' J9 _) KRevenue: $3,280.00
/ X- E2 r- l' lCost: $2,403.00" f2 R; W( j& P9 k% a" l
Profit: $877.002 P V& e* ~: K) L* ?
Net Margin: 26.7%
: B; O) A" u8 f
* x' R+ v9 Y1 O) VFor some people, they may say that the above profit is not& Q: p& X8 k4 _2 P
a lot of money. But for others, that is enough to cover
& W/ C5 Z$ \7 B4 c8 na mortgage and car payment.
. C8 C/ H# }& f7 O* k7 _! z) D! G( _2 n! w: o6 L3 @* z
For Waseem, this was a windfall.
# o0 ~, U/ ~" I Y
7 v/ y4 R( w, J* [! qWaseem got lazy and gave up to soon. It still makes me mad/ @ E; @, g1 R6 T; Q. H
when I think about the potential.
0 t3 [! y/ q2 P* Y3 X
1 E" r, m! J2 X. h; n' \In fact, it was ironic that when he went back to university
# q+ m1 Y2 r! T5 T) a4 ~. J( g5 ~" zin September, he virtually did nothing and his affiliate
- `2 i( A8 D! D [& ecommissions jumped to almost $4,000 in both September and
5 l; H/ S: S4 g, L- G( h: ]$ xOctober.# D/ ^$ ^2 [$ V( F
+ B5 [1 A1 z0 y% w8 K' g9 q1 QIf he had just spent a few hours optimizing his campaigns
% b- |) k& k, x' _# M* qusing the *system* I showed him, he could have easily netted+ v& ?, i' H( |2 _2 C2 |0 n
50% of these gross revenues as profit.4 w q* `( b, u5 Z9 L
6 l' R* U+ G; l3 h( z4 dHe still isn』t doing anything with his campaigns, but is: r: ^. [( i! b) |* c
still netting an average of $1,000 in profit a month on
0 W/ q; J% V1 _) x+ a2 Y5 \complete auto-pilot.' E9 S( s' o% P5 p8 F! L
% x. ?. y. ^5 z1 X! VI actually just recently saw him after he came up to help me( L# ^" v" X+ w) N# k3 x
set up my recent two day seminar in Toronto." k3 |- s1 y% y, n. E; A' u/ k9 i
F5 n% ~( @/ v& D: V( O) y+ QYou should have seen the look on his face *after* my two day# e' S- x0 @ h
seminar, when I spilled the beans on *everything* I do to
+ |: z; r3 \7 ^6 ], |9 Kselect group of 25 participants.
& D" S" K$ L, x, G) A7 {9 s8 r. e/ b: y: o
I only taught him about 30% of what I knew.
9 ?/ E# a7 k, p& ?+ d2 l7 Y& s+ J8 h2 L& R
He came up to me and kept repeating 「Man, I gotta finish
% S4 H) O1 h0 J: A) aschool and start ramping my campaigns up.」
d1 P% s, C' g- G( X( Y
& a1 y' i- ` W4 j: N6 N4 vDon』t worry bud, only one more semester left." T/ T& A4 w0 ?6 h6 ~
/ ]- L* ~; n% F( v- L7 _
Hope this story motivates you that if a broke college Z' j, L! T7 M* Q H: j9 J( C9 k
student who didn』t have *any* Internet marketing experience
( b5 y/ t2 K0 W5 e% Tcan make money using the PPC to CPA money model, so can you.
3 \( O0 p% z. J4 L P( W& {( G) D7 r* q4 B
Start building those CPA campaigns!
2 S! u0 o7 k8 s
/ W( l4 x& D' W- Q* ZGauher |
發表於 2008-2-25 03:10:58
