找到後續文章了" v# u' T. i- c3 @" X
4 R( k! a3 n0 C4 |0 e! X9 |* NCan I Teach This PPC-CPA Stuff? Part 2( a# [! G9 K- c% }2 \8 ] l
* a* Q. f7 [7 I9 bOkay, here is the continuation of the story on how I got my- R1 ]4 V1 h1 a0 c) _0 ?
brother-in-law involved with driving traffic from pay per
9 e0 b1 d5 h- W/ Cclick search engines to CPA lead offers.* x9 E- q5 n1 Q U
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I left off on how he messed up his Google Adwords account
( I$ D4 g2 l6 w4 W& Xand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.258 c' N0 m! u7 U& t" o* i
lead campaign from $1.00 down to about $0.25.
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Ready?
& e7 u- k6 M, s7 [. s6 y, `; E _$ g( q
Google accepted the new bid.
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( \3 Q7 I1 C: s0 Q0 DWoo hoo!% f" n2 t# q2 Z* B4 l" O! C9 v- ~* W! i
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Now Waseem can actually make money on this offer. Google
. N5 J8 a; G4 } J: W& orewarded this campaign because we had developed a good CTR* R/ H, h: B6 Z8 v1 B
on the ads.
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( ~% q2 ]* Y4 sFrom this experience, I reminded him to develop his ad
! \6 G2 W9 T3 \& F8 _5 Mwriting skills to keep a good CTR ratio for all his ads on
& i% f# q, [& ?5 U0 x! |- j! b& @Google.
6 G1 z) E) \9 Y0 y% i5 w) P( [, P
0 u. u+ A5 d6 ZHe is not a big Google fan because of all their
, l; M3 n; V1 z3 E9 q3 d/ A+ `rules and restrictions, but he really likes MSN and spent a
0 h# G# `2 f+ [: H9 C* Vlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
& w+ a: W4 \7 w3 j Ecould have built a lot more traffic if he had experimented& K. f0 k+ {' |, u6 |* J7 e4 v
with the list of other *profitable* pay per click search
) O' U/ N! [# R3 Eengines I had given him., Z. o4 f" A7 y
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He started making some good money, but things could have
& A7 N" u2 _+ X" X9 |been better if not for the following:) t9 ~+ B, v# D" t5 m7 v
. @1 S$ i9 F, g: {, |; i
1. Never use a broke college student who hasn』t made more
' h" _6 l3 Z- z7 p0 zthan $2,000 in an entire summer as a test subject. As soon
2 |8 w3 I! d! P, x) Y6 }- xas Waseem started making $100 in affiliate commissions a
# m5 [: M0 u* P! c1 w( cday, he got lazy and stopped doing much.
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4 J& [% `1 l& x# z2. World Cup: Waseem is a soccer fanatic and was *easily*
/ a6 _: ?$ z( Ldistracted by the World Cup. So distracted that he told me
) o: ]$ l7 C" R8 y0 g/ Eit was a *need* for him to watch almost all the matches.$ n/ G! I- z+ b: d
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3. He enrolled himself in a full-time course over the summer3 m- h, f/ X$ `1 [$ ^& x
and had assignments and tests to complete. Okay, I will let
; b5 e, g' {" W" n0 C% H4 \( s' Sthis one go.0 L6 A- I& r l
# X+ u0 n9 x, _4 fOver the three and a half months he spent at my home, he only1 ~% a4 t* s4 J# q) x
got around to driving traffic to 4-5 offers. I had hoped$ ~/ I; V7 j. Z/ D6 y7 {
that he would have built enough traffic to pull off a- |" V9 q# h( ~- Q* w% }$ ]
$10,000/month.
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0 h6 r g$ H0 Y$ m8 s; Z0 e7 i3 tHere are the result of Waseem』s stats since mid-May by
( G! c/ q# w* k# \! ?+ rmonth:
1 n: r. ?- I0 @' G* _* o/ C/ r& G( Z |# m) O i- g. c
** May **/ |+ e/ e2 w, F I
Revenue: $830.05
4 K L8 H, t wCost: $616.384 N! H& m/ i- j X. X- V/ S
Profit: $213.67* t; U6 O* W3 n. ~$ P* E
Net Margin: 25.7%& X( c7 Q4 l# c+ m
6 K- v& G% ]! Z2 [8 V+ f! A. S** June ** r1 e# O, c( D3 N( y5 q
Revenue: $2,526.95
5 L* g F! @$ g8 jCost: $2,390.28* i, v$ |; `3 [1 A5 @
Profit: $136.679 Q! k1 v R( U% B' x7 i
Net Margin: 5.4%/ b3 n$ M3 E' d! E2 n
0 ]2 P; X, ?) T; n. O** July **
( L' Z% t$ G2 b. HRevenue: $2,787.40
" j5 E* T5 j3 U1 _ y, b) ]' s4 bCost: $1,749.53! Q3 h: T/ ]& g5 J: U" ^: }
Profit: $1,037.87: a, o( ]# T$ K8 a) C$ H
Net Margin: 37.2%3 B+ ]! {" I2 a: B; o
/ G2 \* F' i. `4 M7 d2 P
** August **
8 ~4 _- _- S' h( rRevenue: $2,983.30
6 R% Y) @$ [6 ?Cost: $1,945.836 V# Y, d2 g$ K7 ~# Z# b+ N% ?- r3 }
Profit: $1,037.47
4 s/ ^& J! D9 j9 n' r0 QNet Margin: 34.8%6 I' e/ y$ t) z. H
7 X m& Q$ w$ M7 p
** September **
- I5 J5 J9 C1 }2 sRevenue: $3,841.30. m$ ^; p6 z* ^, m0 A/ H5 T" S
Cost: $2,662.14+ ~1 Z' Z r; Y7 L- S' `) y6 P
Profit: $1,179.16
6 l; q {/ O3 ~3 D" J$ y! JNet Margin: 30.7%
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8 c/ R3 E8 l4 C% n% P** October **
" L5 n9 J8 C! `+ U4 nRevenue: $3,752.309 Y+ ~% n6 s8 F2 X6 A
Cost: $2,701.78; C7 n$ x0 Y6 J% h8 W+ F/ v, @
Profit: $1,050.52& k6 J. i9 b$ e. a7 V/ u
Net Margin: 28.0%
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** November (forecasted) **# B( r6 ?7 {! m! }( l( ~
Revenue: $3,280.00
8 y J& p- n; O. HCost: $2,403.00) J9 k& m: p( S/ R7 U9 p
Profit: $877.00
# I. N* t- Y, ]8 c5 B) l6 ?Net Margin: 26.7%/ \& X1 A2 j, K: d8 w( O
' \# b) q' X* z/ `+ KFor some people, they may say that the above profit is not& h( H* N1 k. U1 i+ j
a lot of money. But for others, that is enough to cover3 ?/ t9 M' }1 `& Z" W
a mortgage and car payment.! e% a, l8 M1 p& y* |* x' ?
h. I ]' J+ U, {+ ?) F
For Waseem, this was a windfall.
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: X- |& {. D$ j* j# L/ \* ?Waseem got lazy and gave up to soon. It still makes me mad9 @. [4 x1 Z( G2 q4 @
when I think about the potential.: p! a0 D: ]3 a) e( A' R& m
$ A% q* K: W* R; Y- mIn fact, it was ironic that when he went back to university
, V6 [, V$ A; Gin September, he virtually did nothing and his affiliate+ Q) _+ Y2 i( ~
commissions jumped to almost $4,000 in both September and
1 ?4 o; n8 S2 U( ^9 P% @October.6 L: G$ e- c3 ?0 V' [4 p
! t7 `. g( C$ c* o' HIf he had just spent a few hours optimizing his campaigns5 q! Z \- r n
using the *system* I showed him, he could have easily netted4 ~0 J5 e9 e+ }$ }+ ?! U
50% of these gross revenues as profit.
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' U* Z" y% ^( ^+ A/ P! \He still isn』t doing anything with his campaigns, but is
1 \2 a; d3 ^: dstill netting an average of $1,000 in profit a month on* z$ g& m" x+ N ~' `7 W
complete auto-pilot.% a: f: q$ ?( A5 Q: t
7 @8 K4 L$ X; @- N! x4 n. [6 a$ lI actually just recently saw him after he came up to help me4 |% F {5 a3 q" `) G. v+ {
set up my recent two day seminar in Toronto." C9 z3 t8 i, v1 s" ], a
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You should have seen the look on his face *after* my two day8 P& a8 _. C+ L! }, `
seminar, when I spilled the beans on *everything* I do to- E+ [3 ~& ^: G, ?4 l
select group of 25 participants.' P: ?" u u1 J: A* S
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I only taught him about 30% of what I knew.0 @ ~6 X o+ `7 ^, T
8 C! i) Z' T4 N: l3 E6 Q/ WHe came up to me and kept repeating 「Man, I gotta finish
' u9 c" c% ?) ]school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.4 i/ |; W) C6 B' p. `# J
& S; s3 |. D$ D+ |Hope this story motivates you that if a broke college
% B7 O" [1 B7 a' q8 m" |student who didn』t have *any* Internet marketing experience+ j8 } Q7 v" J* ?$ M: u4 m' X$ J. b
can make money using the PPC to CPA money model, so can you.0 [1 h* M6 O: ~
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Start building those CPA campaigns!
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9 I3 d1 ]2 r! c9 x1 C/ UGauher |
發表於 2008-2-25 03:10:58
