找到後續文章了8 Z* X; N q- Q' u
" ?/ A8 S* I- W, D- [& a) f4 ~Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my/ G5 |! x6 X" L5 _) H
brother-in-law involved with driving traffic from pay per
/ v' W% Q: }, t6 F5 q3 i' tclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
& F% F; B N) W7 n4 e) f6 Nand how I was trying to fix it.
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( M' } p4 w6 P* ^5 o" h gHere is what happened when I dropped the bid on that $1.25* o! G! u x, h1 l* ?6 b; N6 {* q
lead campaign from $1.00 down to about $0.25.
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Ready?
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9 f+ D- Y9 H! }Google accepted the new bid.$ y# H. Z: E4 W$ }/ ~- T+ J( A0 \$ P( H
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Woo hoo! \4 v& e1 q( `, i5 K
% G4 R: L6 I% }) [
Now Waseem can actually make money on this offer. Google
0 M0 }6 C. v9 U; X/ g8 |, f/ `4 orewarded this campaign because we had developed a good CTR
, R* s4 V" h5 G0 j Y3 _# Oon the ads.
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From this experience, I reminded him to develop his ad
) _8 D7 d4 F, c# Kwriting skills to keep a good CTR ratio for all his ads on
0 A' |. j3 X- c' jGoogle.
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, S( d. J- v+ _3 LHe is not a big Google fan because of all their
2 W; o( W5 s, D7 c* r( vrules and restrictions, but he really likes MSN and spent a* k2 f: R1 N+ @" I3 c0 r- p% W- `4 U
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
( y* c' Z. q9 D0 y8 I8 O' Ccould have built a lot more traffic if he had experimented
8 z6 M( H+ N9 }; z, n: `) [; swith the list of other *profitable* pay per click search; V' k# F' k1 k' s8 A5 F: [6 X
engines I had given him.
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7 L/ Q* W: h- h7 E) t9 E( [He started making some good money, but things could have
& S$ I' c7 Y& E K/ N3 u1 vbeen better if not for the following:
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- }; Z0 t1 K+ t8 u- i1. Never use a broke college student who hasn』t made more
! X5 R3 v7 _# ]than $2,000 in an entire summer as a test subject. As soon
' T; D' \% r) c6 a0 {+ Cas Waseem started making $100 in affiliate commissions a8 ~, B" N- P, q: H. K4 ]% r
day, he got lazy and stopped doing much.1 k: L( z$ J" p( S* F
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2. World Cup: Waseem is a soccer fanatic and was *easily*
/ j& m) E) f. ~! O& G; `! b6 qdistracted by the World Cup. So distracted that he told me
$ { F4 Z% |$ w2 {% fit was a *need* for him to watch almost all the matches.
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+ U' e% ]: O8 t9 c. L( a3. He enrolled himself in a full-time course over the summer9 M4 f( b0 S c; |) X' h0 v
and had assignments and tests to complete. Okay, I will let
4 `2 K1 P- C+ R' Jthis one go.' G& T, X B3 N+ c: b
: K5 B. G3 t- o( H6 lOver the three and a half months he spent at my home, he only' E1 n9 a( q: V8 T' T1 [
got around to driving traffic to 4-5 offers. I had hoped& P8 _2 I4 D0 C! Y+ j* F' C
that he would have built enough traffic to pull off a
% l8 f" ~. N& v$10,000/month.
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# Y, |& o. K2 p1 f2 m- N4 \Here are the result of Waseem』s stats since mid-May by
6 ?" T, c! y" @# N5 n+ Fmonth:
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" X+ C! I: J: u. L" e8 L** May **( s# U4 A, x0 J7 u1 {
Revenue: $830.05& F3 i0 l) ^3 c' D1 g2 e1 w
Cost: $616.38
# O/ b* P* U; j# e" I! jProfit: $213.67
% P; t ^2 w2 D, P' K0 B* S [; |. aNet Margin: 25.7%
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** June **; `& J: @8 f& X
Revenue: $2,526.95) b0 j% s2 n6 ^' _7 B. P% n
Cost: $2,390.28" V' h* `6 w2 v8 L, f2 Q
Profit: $136.67
g+ E) l4 Z+ h2 R9 ZNet Margin: 5.4%
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, k0 e, W+ {. d' t% U/ m$ o. A& P2 _** July **$ E5 X" T+ C/ e+ T+ ~% Y
Revenue: $2,787.40
5 i% u, g. f+ \; y$ s) ~; B8 o& uCost: $1,749.53
: p6 c/ s$ q% Z1 V% J: e6 R& ~Profit: $1,037.87+ H, E, y# e* S$ Z2 Z0 W4 M
Net Margin: 37.2%! `. }& m% _- k2 M# V
0 U8 ?& J6 _* q" }9 }, H** August **
9 `, u$ o# Z$ _* P$ X% t# ^Revenue: $2,983.303 ]6 Y( F; x7 W5 n9 e
Cost: $1,945.83" d, U( V/ J0 Z- H- v
Profit: $1,037.47( _( P/ U0 I9 m E
Net Margin: 34.8%
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** September **) H8 c5 o) f6 O p9 |, x7 Z
Revenue: $3,841.30
8 U0 z- S8 A0 \4 z, s' y8 G+ BCost: $2,662.14; t+ x" r/ U! V4 U: k$ y0 Z
Profit: $1,179.16. \5 D# Y2 g8 x9 T5 A
Net Margin: 30.7%6 u, _6 C* J$ u
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** October **8 ^* @ E, H. }7 R
Revenue: $3,752.30- @" D% s+ s3 c/ T; @/ Z
Cost: $2,701.78- c4 D/ E/ i8 o5 @% N
Profit: $1,050.52
- Q6 M8 ]6 w' F, jNet Margin: 28.0%
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1 M/ T$ E* _: b& M7 r# o** November (forecasted) **5 G; }& \6 ~ o0 B6 d
Revenue: $3,280.00
' `% I5 N9 d& `2 TCost: $2,403.00
: q! D+ ?% k- g" ZProfit: $877.00
" q# f9 F9 r6 V/ s& |8 TNet Margin: 26.7%7 W3 G+ f. [' p/ l) [, b* @
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For some people, they may say that the above profit is not- ~; d, H3 [/ o; A( q
a lot of money. But for others, that is enough to cover( i5 A' }% P: G% H7 I/ a
a mortgage and car payment.
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6 t* m0 k2 n; T; T- x- U$ XFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
7 s* _2 w$ W( e7 K7 e0 Wwhen I think about the potential.
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4 E' M8 l9 V% KIn fact, it was ironic that when he went back to university7 |- _# Q( V) O1 w X; @
in September, he virtually did nothing and his affiliate- ?7 L, j. H" A$ i. H+ J
commissions jumped to almost $4,000 in both September and
, e) B: t/ P- n4 z6 h" }October., j' o8 V( ^6 }% g# S
0 i) m" p5 [, W3 ?If he had just spent a few hours optimizing his campaigns
' z- A H7 R5 qusing the *system* I showed him, he could have easily netted. y* G$ o, C" g$ L6 G. u8 U
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
3 h- L3 D, p8 }6 Q/ _still netting an average of $1,000 in profit a month on5 y+ K' _- h9 \( ^$ Q0 e
complete auto-pilot.+ i& P$ _% F+ D1 V
; G; ~0 ], H+ @5 o) q+ v# X: y8 x+ wI actually just recently saw him after he came up to help me
8 S0 ]7 M, d2 B$ K+ f/ h5 _( Hset up my recent two day seminar in Toronto.0 _ K& R7 Z }: K
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You should have seen the look on his face *after* my two day" Q; h I+ _% ^+ K
seminar, when I spilled the beans on *everything* I do to% [& }5 H1 N, C, N0 ~
select group of 25 participants.& A5 A. Q$ ^, M( d4 V, {1 v; f5 C
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
* d: a$ v, l( J$ d% f6 wschool and start ramping my campaigns up.」3 V3 O! P( p8 f, V5 W( O
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Don』t worry bud, only one more semester left.
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& A+ e, N3 k6 S, q) N7 vHope this story motivates you that if a broke college
& n" b: @. b' d; C' ~1 d3 Xstudent who didn』t have *any* Internet marketing experience0 V Q/ e9 f! X/ T! t$ s; k
can make money using the PPC to CPA money model, so can you.
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& Z+ o$ d; m$ H$ ^Start building those CPA campaigns!4 y7 R3 n+ w+ n
* W" i: E9 s4 R r; jGauher |
發表於 2008-2-25 03:10:58
