找到後續文章了4 {' i# C+ I3 ^2 m8 `/ Y; w
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Can I Teach This PPC-CPA Stuff? Part 2) J' h+ E* i3 U- Q$ B3 g" O
4 V( { G/ a0 Q9 q7 c, a; aOkay, here is the continuation of the story on how I got my
( ]6 q; l$ \; @3 E. F$ G0 wbrother-in-law involved with driving traffic from pay per7 k$ R7 D$ ?2 t1 `/ D! ]; y5 {% X: ?
click search engines to CPA lead offers.# Z9 W; k; |7 U7 s+ B" E) i5 T
$ V: G. N2 l4 LI left off on how he messed up his Google Adwords account
- S) n% ^# O$ {3 f$ ^and how I was trying to fix it.; a$ d( _5 [# ^1 \6 l5 h9 n3 _6 _1 f" ~
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Here is what happened when I dropped the bid on that $1.251 L9 q5 [6 W, O0 Q# |+ B0 @
lead campaign from $1.00 down to about $0.25.
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Ready?4 C4 ]4 M1 ]3 J8 B0 c, O
A- h+ j o* X. V, BGoogle accepted the new bid.! ^* t! ?: I6 @ W. o! Z
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
# a. ~8 G9 W" y1 Drewarded this campaign because we had developed a good CTR$ z! m4 ]* h8 J; ^
on the ads.$ b. z: q* s' l# I, L" [' b
1 V" K" o' F1 p, _" S0 C; uFrom this experience, I reminded him to develop his ad: m" ]5 o2 N3 j S8 m! A5 y
writing skills to keep a good CTR ratio for all his ads on2 B+ Z$ h' f/ Y" s
Google.
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He is not a big Google fan because of all their
8 j" c* m8 M* `. L8 J: ?rules and restrictions, but he really likes MSN and spent a
- e( }) g: c* p7 @7 Hlot of time on this PPC search engine setting up campaigns.5 s% G0 Z! q- r: z, _; r
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He only ever did learn Google Adwords and MSN Adcenter. He9 C; L/ ?; c& Y" i
could have built a lot more traffic if he had experimented
2 Q( K9 x3 m, q( j1 Rwith the list of other *profitable* pay per click search
/ s4 t6 q& t- ], t& B1 bengines I had given him.8 v1 [7 X; ?1 ^# s4 S& j
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He started making some good money, but things could have* r; [" k$ ?, v) V5 F( J# X
been better if not for the following:7 h$ F+ x" B0 ^
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1. Never use a broke college student who hasn』t made more2 F, |" X5 \* O; q* B) V
than $2,000 in an entire summer as a test subject. As soon
3 i. ~, c) O: z' L' [as Waseem started making $100 in affiliate commissions a& Q4 C" C! X8 |0 ~1 t
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*0 Y& k8 ~$ @/ s! v4 P
distracted by the World Cup. So distracted that he told me
" J W8 c. `8 c \* Nit was a *need* for him to watch almost all the matches.1 N* }. o4 Y8 n6 U ]( @8 p) W
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3. He enrolled himself in a full-time course over the summer
! l( |& p! Q/ @5 i5 ^and had assignments and tests to complete. Okay, I will let8 ]2 X& S+ \; A# f; A
this one go." p8 ~, M2 {4 h0 ?3 ?3 ]( G. h
3 V7 g; p3 Z( e2 }" M# \Over the three and a half months he spent at my home, he only
9 ^+ s- u% k; D3 X. a% t8 b" X! Ugot around to driving traffic to 4-5 offers. I had hoped
( c3 K5 O. C$ g) y0 v, fthat he would have built enough traffic to pull off a4 Y% {& s% _- }, d6 M% y4 b
$10,000/month.
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/ S. j8 T& `) WHere are the result of Waseem』s stats since mid-May by9 n+ Y) D5 Z9 M& |
month:
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** May **
- c2 n! n$ d% \Revenue: $830.05
4 Y* C% L! U: r$ |0 |2 H3 KCost: $616.388 b2 t4 m5 @+ ~6 i2 p4 _1 ? Y
Profit: $213.67
) M5 T3 T& v% `* X6 |. G' PNet Margin: 25.7%
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9 l; y" f% y9 b& e7 T/ b$ y** June **
5 @6 x4 g. ]9 Y& i' RRevenue: $2,526.956 z& c6 w6 H$ h3 J
Cost: $2,390.28: `6 N1 p w1 J1 [) i0 ~/ s m
Profit: $136.67" Z5 o3 S* f) |$ T# ]5 S2 c
Net Margin: 5.4%
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** July **
4 l. V+ X) L: u. PRevenue: $2,787.408 N) _! e5 f- F- ~& K9 p( `
Cost: $1,749.53/ ~ ?( s" i6 p- b! ~
Profit: $1,037.878 S; w. s( i- P
Net Margin: 37.2%
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** August **- [, `* o" F, m7 I
Revenue: $2,983.301 l$ E% h& e) t- _, [0 j" V
Cost: $1,945.83( r# ~* E4 N N4 {
Profit: $1,037.47
$ A5 I/ i4 g0 a O- p* \/ s) dNet Margin: 34.8%
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! K: x$ w) C" N7 Q n, |& o# Q** September **
6 V. M" f/ D. a$ x9 c1 d. n( r% M4 | sRevenue: $3,841.30 M/ Y% v* Z( o, E6 U
Cost: $2,662.148 U; I: T1 W' b; v3 ^
Profit: $1,179.169 ?; Q1 {" Q3 z1 C' `
Net Margin: 30.7%
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** October **
1 q5 |* D8 M1 q5 e$ YRevenue: $3,752.30
" @: S7 ~5 L0 t9 q2 k% v; p2 OCost: $2,701.78( K ]! r; x u0 i1 P$ R- o% g
Profit: $1,050.52
; x Z: R7 ^/ m* o! o7 aNet Margin: 28.0%
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% g/ U1 M5 Y2 \6 b: t** November (forecasted) **
- y& Y! y0 o! h# D5 u8 u* q9 `5 DRevenue: $3,280.002 J: U/ r0 i4 X* ?% k
Cost: $2,403.00; y/ U/ S. A z) M6 h
Profit: $877.00
' Q- r/ }1 k6 x8 ~Net Margin: 26.7%
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' R( g# @& ^& m! MFor some people, they may say that the above profit is not. R! ~7 m1 z3 X$ @( q$ S
a lot of money. But for others, that is enough to cover0 ^; \) H1 B* y5 B% X
a mortgage and car payment.. \# _# n' C4 E# c: Q
/ |3 z; U. {. [, J6 [For Waseem, this was a windfall.2 Q( }- \+ L+ R ~: A
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Waseem got lazy and gave up to soon. It still makes me mad3 ^. \4 G3 s, h* n! n
when I think about the potential.
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# A. J' ^5 w) |6 t! z" gIn fact, it was ironic that when he went back to university Q* i1 j: w9 q8 h( m
in September, he virtually did nothing and his affiliate
+ g! d/ [( G5 }. ~' Ecommissions jumped to almost $4,000 in both September and
% i+ k( ~6 a% BOctober.
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9 m. ~6 g! ^% S) a- K! a; X" kIf he had just spent a few hours optimizing his campaigns0 E2 I7 X' [4 _7 ]
using the *system* I showed him, he could have easily netted
* ^ b9 c9 P2 X4 w50% of these gross revenues as profit.
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( T: ^* t5 c- U9 o) vHe still isn』t doing anything with his campaigns, but is8 H$ `) b: E2 h) E& Q; F
still netting an average of $1,000 in profit a month on( j+ G+ ]# d1 ^% U2 z
complete auto-pilot.
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/ D$ P Y) Y F( qI actually just recently saw him after he came up to help me
7 K% f" G) W- v' ]4 h6 \8 Qset up my recent two day seminar in Toronto.. G5 ~8 y$ c' M ~
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You should have seen the look on his face *after* my two day
0 w n/ _4 Q3 R' @. r8 useminar, when I spilled the beans on *everything* I do to3 H6 h/ K( Z+ `! r- \% M
select group of 25 participants.
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I only taught him about 30% of what I knew.$ K4 s" f" `( g2 M$ |6 g z- w* C
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He came up to me and kept repeating 「Man, I gotta finish# Y. }' V, P( L6 ?2 u" t; e5 u, t
school and start ramping my campaigns up.」, F7 @# d2 K7 z. }; o: s
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Don』t worry bud, only one more semester left.
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0 S) |3 x8 u/ f+ C1 b* f6 }( JHope this story motivates you that if a broke college% m0 n3 E5 C/ y) S) T' n [
student who didn』t have *any* Internet marketing experience
5 Z' I7 F' ~7 ] H% Rcan make money using the PPC to CPA money model, so can you.
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8 p1 ]4 ~8 M0 t" VStart building those CPA campaigns!
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, D0 B$ S( [' A% TGauher |
發表於 2008-2-25 03:10:58
