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Can I Teach This PPC-CPA Stuff? Part 2. I; H; X% P* B3 r
# [( N- l9 S- R3 qOkay, here is the continuation of the story on how I got my) e) I1 b8 C1 K
brother-in-law involved with driving traffic from pay per
, ]7 v/ ?) V) ~6 ^click search engines to CPA lead offers.+ \- B/ {/ F: x9 ]- ? n/ H
" L( r9 \9 T) u! ~( ]) vI left off on how he messed up his Google Adwords account
8 b! p; m5 X! R9 zand how I was trying to fix it.
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G( }! U( l3 Y) dHere is what happened when I dropped the bid on that $1.25! A. W N3 @. Z& P
lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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* N7 a9 M) R$ t4 O5 c* h' UWoo hoo!8 v! G' ]8 [& i( v
6 M- |: e7 d7 T( M WNow Waseem can actually make money on this offer. Google
: g1 t* q, c$ o/ Wrewarded this campaign because we had developed a good CTR d' t7 v( H" Q. _
on the ads.
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From this experience, I reminded him to develop his ad5 g& L% s/ G6 O) q9 B
writing skills to keep a good CTR ratio for all his ads on
2 b( t0 T4 g6 _. }" S# vGoogle.! @7 r- u! G& s3 U5 C8 U
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He is not a big Google fan because of all their
9 w- j, r5 F% b N& F# o1 z1 jrules and restrictions, but he really likes MSN and spent a
( `# G+ m& D" f+ i1 \" Wlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
! U) N3 g3 P+ r- J) E% Z4 n( u: wcould have built a lot more traffic if he had experimented
x0 R7 Y4 ~0 M, W2 O# d, l( _with the list of other *profitable* pay per click search% q8 e# K. \ b; K5 x( E) {' X
engines I had given him.' C$ c" I8 l0 B
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He started making some good money, but things could have
* ]; g( V' h: S7 O" q+ Dbeen better if not for the following:7 D: |* h3 G2 E4 k4 I& m
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1. Never use a broke college student who hasn』t made more
3 v/ _4 |2 f7 `* Tthan $2,000 in an entire summer as a test subject. As soon
i2 n( c' D4 X( x7 W [as Waseem started making $100 in affiliate commissions a. F ~: g! c) K+ n) h8 y: `5 w
day, he got lazy and stopped doing much.
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+ ^0 n8 [- }5 N; Q; l! U& u7 L! m5 o, m2. World Cup: Waseem is a soccer fanatic and was *easily*( p# R. s4 w8 Y
distracted by the World Cup. So distracted that he told me3 A, }: |5 ]8 L$ j: @3 [' k
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer" Y- i- a. P: `' U0 I. H1 A8 J
and had assignments and tests to complete. Okay, I will let6 Z! Z) L8 X0 ]
this one go.2 r/ q: T* D' R; t
) M9 G" O+ R7 U1 O/ W9 AOver the three and a half months he spent at my home, he only
/ ?$ D: c& f2 p& H. Dgot around to driving traffic to 4-5 offers. I had hoped3 I9 _; ?5 U; P* }& N
that he would have built enough traffic to pull off a) I9 ~5 c# s* t9 S' S
$10,000/month.
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0 ]; E8 {( V' o" h' l7 a. M. sHere are the result of Waseem』s stats since mid-May by
) ]( f9 g7 X+ |( gmonth:
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7 \/ d, m) h8 r7 p7 ^9 g" J& I, q j** May **
! A" M% C: P1 N: {3 O* |Revenue: $830.05
0 H" a C8 e- E6 Y1 [+ wCost: $616.382 q$ h9 H1 g! v6 J. D: n
Profit: $213.67
& K' z! L {2 g6 r7 QNet Margin: 25.7%" v8 v+ S5 r) k6 D( w0 e0 s
0 Y* k( s H/ m6 ~% O j- Z
** June **
5 w% d _' a! f7 z% M0 k: K2 MRevenue: $2,526.959 g" f! T/ W2 o
Cost: $2,390.28
1 k2 \. i2 ~+ U7 IProfit: $136.67
: ?4 X4 ^) T3 Y" {Net Margin: 5.4%5 d( b( V1 L' r/ g- V. m! r
% R" C% ?8 n I
** July **5 \' H- y. q4 N( O/ |( y
Revenue: $2,787.40
2 L' y h# P: LCost: $1,749.53- R3 F3 z: Z$ R8 ~
Profit: $1,037.87
( f) F1 p7 g$ e, M7 k' e# J6 DNet Margin: 37.2%% b; X1 r& M) F* S! Z
3 S1 L: F- V0 o6 B* O( E; P; \# b** August **1 O8 w9 [' F9 f( {
Revenue: $2,983.30+ J- b# s$ t1 I: ]$ O o/ L+ F% M
Cost: $1,945.830 I. ]( i4 L. E4 V4 P3 A' [ [
Profit: $1,037.47& C5 ], ~ s; F L; C x
Net Margin: 34.8%& S9 h$ r e! j% n5 D6 c: }1 `& P
- o& Y# D7 V+ U% Z** September **. d. H4 A" D; i
Revenue: $3,841.300 U! i9 T5 Q+ W6 l" d
Cost: $2,662.14
1 q. P4 o% L( G; nProfit: $1,179.16, [% o [ h) q7 X
Net Margin: 30.7%' v& U1 O+ {7 } D/ e! m
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** October **( Y9 ?( ], }2 y4 d4 _" P
Revenue: $3,752.300 z6 I1 U8 t! T$ g7 }4 _
Cost: $2,701.78; i* d+ P0 X' y) T' F2 `' [" K% _* Q
Profit: $1,050.52
6 }. D8 e1 J+ l' r, }Net Margin: 28.0%
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** November (forecasted) **( B+ c8 t& G- w+ J3 u# s
Revenue: $3,280.00# o" P) U1 k$ O( q1 C9 C* M# G! S4 v; Q
Cost: $2,403.00) F) l1 x! Q4 o8 a. X
Profit: $877.003 l+ C; X: \0 u% R1 Y- Q% Z
Net Margin: 26.7%* o0 L$ U6 J0 |! _2 v3 T
- m m- ~/ G( {* LFor some people, they may say that the above profit is not. A5 X' I4 A' s9 }
a lot of money. But for others, that is enough to cover7 G* P5 j$ Z1 Q+ D* R; \$ I: [
a mortgage and car payment.
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For Waseem, this was a windfall.9 Y; Y3 _: i% }' r9 D0 L) I
1 [1 d6 x' T0 Z0 A+ ~; [2 m NWaseem got lazy and gave up to soon. It still makes me mad
! W/ W; d4 ~( q) S4 M6 i2 ~when I think about the potential.
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+ c- w' c% K$ q8 c. P. |- U+ P1 tIn fact, it was ironic that when he went back to university4 F% y; P$ v3 M1 s
in September, he virtually did nothing and his affiliate& Q+ F! D( T! S( N. c, b& ~
commissions jumped to almost $4,000 in both September and5 ]) A. E/ K2 }( z* h3 F/ b
October.8 C( n9 N' l* C: P2 T
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If he had just spent a few hours optimizing his campaigns. E, N' \ [. t/ t/ F, l
using the *system* I showed him, he could have easily netted
* [- t2 j' V4 | P, b" S: y50% of these gross revenues as profit." O# X/ r5 ?, |/ ?
+ X& z3 D/ f. ]+ lHe still isn』t doing anything with his campaigns, but is
' p% X% S J( n. Q, e; Pstill netting an average of $1,000 in profit a month on4 u5 f% N+ ^/ ]
complete auto-pilot.4 `, N; U: ?/ t Y
n W5 |' K+ `; `4 |I actually just recently saw him after he came up to help me
m6 [# q5 w6 hset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day/ ]2 j1 e/ t& W7 T
seminar, when I spilled the beans on *everything* I do to6 d* C! l& c# s t( h. i
select group of 25 participants.
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2 q; L8 K2 b- _% m0 Z1 }. }I only taught him about 30% of what I knew.. X T. _: T) B
# Q8 X$ S' ]* B' s- b. `+ LHe came up to me and kept repeating 「Man, I gotta finish& F1 F! j, u4 u/ G+ w
school and start ramping my campaigns up.」9 o$ m0 W2 w' ~" m
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Don』t worry bud, only one more semester left." g; B9 \9 L2 ~9 A* L
( x% }6 \2 r: \' P4 F" e+ O" Q9 |Hope this story motivates you that if a broke college. e% a9 w. Q7 w4 e( c. Q- s- ]
student who didn』t have *any* Internet marketing experience' f; F1 {5 k# i6 ^" f2 t' ~
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!+ Z6 K. ?4 G7 Z' W& x9 J
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Gauher |
發表於 2008-2-25 03:10:58
