找到後續文章了9 q4 B; D9 U. e% E! C) I
, y/ y6 u! d: _( b! }, qCan I Teach This PPC-CPA Stuff? Part 2
8 F5 _! L5 x1 u( C5 K4 n5 P) K/ m! d t$ k5 ~
Okay, here is the continuation of the story on how I got my
% X' P8 |2 h' ibrother-in-law involved with driving traffic from pay per; t7 Q) I1 H* h0 F/ V. U' W+ q: q
click search engines to CPA lead offers.( j/ n; v% e7 u/ @2 S
! y- w* B2 x8 O- n1 l
I left off on how he messed up his Google Adwords account+ i0 Y& q0 F& m. j* A% w
and how I was trying to fix it.
) l! W S/ ], D9 R; t
3 n3 o l% S6 {) ?/ N% c IHere is what happened when I dropped the bid on that $1.25
) g4 o# q0 s8 a. {lead campaign from $1.00 down to about $0.25.
( e/ A6 ]' R+ e$ O
* J/ F+ J, a. m' m0 tReady?
2 N$ s$ B& v$ E8 h S
) b) ]( B& U$ P* vGoogle accepted the new bid.
! W, Q" {$ [* f* N5 D2 v; ?, j- V1 q+ y& ] f
Woo hoo!
5 B) c5 ]; P$ Z
4 C: Q+ ?& O" P |, hNow Waseem can actually make money on this offer. Google
$ t0 E0 ?' l4 m# |rewarded this campaign because we had developed a good CTR
% ?7 ?/ B9 W) W; z( }/ _7 bon the ads.8 l. C) \: p- r w( z9 S- S* H
$ v/ O5 o# ~$ h2 O/ W9 G6 o7 f# P7 CFrom this experience, I reminded him to develop his ad
. l' R9 h2 { I8 e$ z wwriting skills to keep a good CTR ratio for all his ads on6 F# `, c$ @: {5 v
Google.6 @% f# q3 Q5 v( Q* o$ M# O. N1 `; Z
" `5 U! O5 f* r. U3 ^% V S
He is not a big Google fan because of all their
) m% t7 S" p/ Y4 v& ?3 Drules and restrictions, but he really likes MSN and spent a8 @$ [$ D4 k6 e9 J) s8 @
lot of time on this PPC search engine setting up campaigns., y! K9 y, ?. \: Y2 j. y7 H B# v, m
: K6 K% V: {1 t1 _9 B( j: oHe only ever did learn Google Adwords and MSN Adcenter. He
$ i* P1 }* I6 e2 v* wcould have built a lot more traffic if he had experimented8 V" A; F: [( F" D) k
with the list of other *profitable* pay per click search
) r% p& F. Z! u. Z) E1 qengines I had given him.
: n8 m5 c2 ?( n! [2 f9 O+ c$ g* z* g) M1 E' L
He started making some good money, but things could have" R) ?( @; ?& {$ R d
been better if not for the following:5 C, g' l+ Z; B* I; j4 v( H% Z
+ r4 Q: X0 B: X! Y
1. Never use a broke college student who hasn』t made more
& g& j6 T# ?& y! J* {than $2,000 in an entire summer as a test subject. As soon" r, D) y9 _# w
as Waseem started making $100 in affiliate commissions a
3 r9 ^7 O8 A$ Cday, he got lazy and stopped doing much.- d8 N: M: K- Q
9 ^5 G4 g0 H# S$ _2. World Cup: Waseem is a soccer fanatic and was *easily*
* ]7 O. v* [/ E% Z+ K4 P0 _5 }distracted by the World Cup. So distracted that he told me# u, m; R- P7 l5 A+ M" {
it was a *need* for him to watch almost all the matches.
5 r, ], i2 Z0 a% z( ?5 H
7 Q! K+ Q3 k; u4 Q, I* B3 A3. He enrolled himself in a full-time course over the summer7 \: }* T9 F. m; r, u1 B) e
and had assignments and tests to complete. Okay, I will let
9 E2 l6 O% L% K- N! q$ x* e Z0 Sthis one go.
1 b" }' S$ l+ e f* i' [. m6 O. B' ?5 E$ T( [
Over the three and a half months he spent at my home, he only/ q1 \* X2 t, d( a
got around to driving traffic to 4-5 offers. I had hoped m* U; ]* n$ c2 w, D- n5 B. d
that he would have built enough traffic to pull off a1 {/ ~& p R4 A' ]
$10,000/month.
) D1 d) ]& V+ t, ^5 N' c( H0 W
Here are the result of Waseem』s stats since mid-May by
$ i# A" Z' U+ ~# P3 ~3 H' dmonth:' i2 {9 y2 R% ^' Z: p
" P I' o+ r) J6 i& y, h2 ^
** May **
9 k; m* K) K: p" z5 |5 c: s5 Z7 kRevenue: $830.05
; f7 L( S: F! D- S, G8 i/ KCost: $616.38$ A( ^0 Z$ z' A; [+ {7 C a/ F
Profit: $213.67- X" J. {& R8 V
Net Margin: 25.7%
' D% T( c( M" G+ [# j+ x8 m! ~# Y' f1 x3 I/ o
** June **+ Y; Y" D- o) Z! Y, c6 s3 }
Revenue: $2,526.956 q1 s; j \* F( L; Q% J- d$ D
Cost: $2,390.28
. l3 [/ y, x; Y& P: ?( uProfit: $136.67
( _+ `" m4 r3 t: } b( [Net Margin: 5.4%
) W H0 C$ v6 H/ c- Q
& n Q$ e4 y6 K! [; ]( E( W% E/ v** July **
9 Q4 A/ e! [8 SRevenue: $2,787.40# a. K4 l( |( B$ T& O7 v
Cost: $1,749.53
4 x' u! O6 S( t- q+ _Profit: $1,037.87& J. n$ x9 Y* B( J& i% W! ?; ~- y
Net Margin: 37.2%
% p4 M" s: _4 S; d$ w
( N- n' B6 p8 W6 m0 t& Z** August **
; C! ^2 y9 q# D1 G- w _+ l6 a" d. KRevenue: $2,983.30
8 A$ {3 Q' d" m% MCost: $1,945.83( Z( p3 h" n q; ?3 K
Profit: $1,037.47
3 E: o' m: T4 V# v4 O1 w2 j2 b2 QNet Margin: 34.8%8 y7 M7 Q7 S8 t7 ? l. b) N6 F! d/ g
% u. d: d0 V M( ?) e
** September **
+ b/ k8 c, y" XRevenue: $3,841.30
' s" d4 M" \( B3 C9 tCost: $2,662.14
3 U* D% m3 g, |3 X3 h! D, r- d2 |Profit: $1,179.161 {' F3 O" s- B6 _+ G2 s
Net Margin: 30.7%8 @+ B5 [4 q( C# ?5 I: {
$ P3 J2 w7 v! j** October *** r* Q! T5 ]) }* z2 x
Revenue: $3,752.30
# h$ d; q# B0 v; nCost: $2,701.78
- k9 l( s' h2 w7 FProfit: $1,050.52
. W! P% n( H+ V; k( L5 UNet Margin: 28.0%
6 y# ~6 k6 M- p8 }3 B6 F/ t) H, `! L/ A
** November (forecasted) **
+ u3 z; K( L. c9 R* M6 n& D8 V9 i7 u ZRevenue: $3,280.00" _/ `7 V0 ~. n3 A2 C) N
Cost: $2,403.00& t0 m. N* r, R8 M: R: T% V
Profit: $877.00
- G3 c0 T: H7 }+ XNet Margin: 26.7%# z$ `$ `5 f4 ?4 M6 z$ y: o4 P7 Z
, D0 }9 \3 [+ S# P- M$ l! h( A
For some people, they may say that the above profit is not$ b9 n6 X, t* j3 S$ H
a lot of money. But for others, that is enough to cover
5 y! d) J4 X! g* ^" @a mortgage and car payment., ?! n) h: C% A8 W( w
- a4 ^. {" u( C( {3 V9 ~8 tFor Waseem, this was a windfall.
8 g7 G3 t6 Z- U8 Y
3 b0 s/ H( |8 H! OWaseem got lazy and gave up to soon. It still makes me mad' i5 R, L0 T h
when I think about the potential.
. |/ s' ~1 v$ _9 v0 E, w, E1 `9 z+ x$ o# X g" v7 [
In fact, it was ironic that when he went back to university
6 y0 w# N& c iin September, he virtually did nothing and his affiliate
# ~" N% W7 A4 G" j6 Pcommissions jumped to almost $4,000 in both September and- U4 t+ n2 E* h4 M l+ E
October.* n# k2 A+ Y% S; X! P/ E5 s4 y7 c
& X& o' o- U- d4 U- v+ x4 e: ^
If he had just spent a few hours optimizing his campaigns
8 z" f8 t, w# d/ a4 y1 C6 Iusing the *system* I showed him, he could have easily netted
3 y1 S$ n* a6 O. N50% of these gross revenues as profit.4 [# i2 l4 v* |# e. g. n
# N: y8 p. D+ z2 W" i6 k
He still isn』t doing anything with his campaigns, but is, }9 o* r, Y7 V& Z# L' W4 }# s$ L
still netting an average of $1,000 in profit a month on
+ O' R& [- c! tcomplete auto-pilot.7 x' R+ Q( ?, _ x. Q$ K8 c
3 @8 K6 i, T& n# ~
I actually just recently saw him after he came up to help me
& s' s+ d) g& {set up my recent two day seminar in Toronto.( ?. K# }. v. J7 i5 M8 Q1 y& R5 c
6 ^* j# Q3 u9 e: e. J4 F& Q6 TYou should have seen the look on his face *after* my two day( r' F. \" q2 q1 _; @2 L
seminar, when I spilled the beans on *everything* I do to( ^4 J$ b+ w2 \: U" y1 q
select group of 25 participants.
- x' a& ]5 v2 K9 C% f6 R2 r g0 Z" G. u, ?$ ?
I only taught him about 30% of what I knew.% o) S+ B! S! e* y! o i) X
) Y/ h& }( p X( T Y8 e9 qHe came up to me and kept repeating 「Man, I gotta finish
7 F6 F) J$ J$ E- W* xschool and start ramping my campaigns up.」
$ j( p3 ~" d$ y, [( p( o8 I) z# w" H% I
Don』t worry bud, only one more semester left.
# b9 _; d4 U6 m1 r' D: k. {- D% m. f: s2 c ~( p
Hope this story motivates you that if a broke college
( c- u# r: `' m0 zstudent who didn』t have *any* Internet marketing experience4 k E3 [* l% r7 n7 D
can make money using the PPC to CPA money model, so can you.8 o4 n; `, F3 B- {+ X
7 x. ^2 D- q8 p1 l6 \Start building those CPA campaigns!% ]% q3 T9 f9 U, `0 _* A
: }6 a+ I5 h2 {4 qGauher |
發表於 2008-2-25 03:10:58
