找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 22 W. q" @$ P& b: T" R! q4 d
; L% u( v' m" S/ ?7 AOkay, here is the continuation of the story on how I got my. G1 X7 e3 }! m- r' m
brother-in-law involved with driving traffic from pay per
* l2 z! `. z% d# {% N# eclick search engines to CPA lead offers.& h' L- V+ R) E4 q6 n2 v
4 E- F. i4 d$ gI left off on how he messed up his Google Adwords account0 N* F* X# Q, G/ d
and how I was trying to fix it.
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& P z' ~- K6 S4 S' `Here is what happened when I dropped the bid on that $1.25
9 O, o2 f2 b: L" {lead campaign from $1.00 down to about $0.25.7 r) c0 K- ~6 O/ j- U' x* A* P0 e
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Ready?
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Google accepted the new bid.$ ?9 z; R7 v& G b2 V8 y* |
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5 I ~$ K2 L( z- G1 K; F. |Now Waseem can actually make money on this offer. Google- n# V1 B9 D% k" M& v/ x3 V+ c
rewarded this campaign because we had developed a good CTR- Y" ~! }2 P2 U7 |
on the ads.2 v' L& @! C2 M5 S- p4 v/ I
+ T4 d! V* Z9 B2 ]6 }1 w# qFrom this experience, I reminded him to develop his ad: a D7 J$ R7 ]! r# |
writing skills to keep a good CTR ratio for all his ads on) \5 t+ R- f3 q. S" N
Google.
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He is not a big Google fan because of all their: X0 d' |9 z" f/ m
rules and restrictions, but he really likes MSN and spent a
+ r! p. O6 U' O G0 `* i7 K3 x+ o, xlot of time on this PPC search engine setting up campaigns.
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5 `+ e4 a( f4 j5 h4 x" ]He only ever did learn Google Adwords and MSN Adcenter. He
F0 L& Q% C8 J4 F; B( Mcould have built a lot more traffic if he had experimented7 @* c: J: @+ r& b7 ?# [# `6 j
with the list of other *profitable* pay per click search
% A- q4 s9 x# q, d( L8 |engines I had given him.
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& W4 {& x: `8 j. o6 xHe started making some good money, but things could have/ p' T, w* A: ^
been better if not for the following:- f% x) z$ ^! D' p0 B1 K6 I
. I/ r$ u( ?+ V0 B7 Z1. Never use a broke college student who hasn』t made more- u8 h- U7 J0 K3 _6 }+ M
than $2,000 in an entire summer as a test subject. As soon
: d1 A: T, Z, c: jas Waseem started making $100 in affiliate commissions a
! P/ D" J5 D: e* F3 _ K; Nday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
+ k5 A# N: g zdistracted by the World Cup. So distracted that he told me [9 ]# Z$ j2 H
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
0 t2 T* Y( ^2 Z- U: _2 B- ?and had assignments and tests to complete. Okay, I will let
4 a0 R# N$ f) f" Othis one go.
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6 S" }0 |) c- uOver the three and a half months he spent at my home, he only
& P! h- R9 p* | Z2 Q2 }! x. e5 fgot around to driving traffic to 4-5 offers. I had hoped
. w& s2 M5 d5 K2 w# d+ R$ Cthat he would have built enough traffic to pull off a0 W6 D; Q3 l& b
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
" J: s, [9 {5 t8 p% Umonth:
8 f5 t) l9 S3 x& ]0 P9 R- c6 G* u" ?$ N/ |" j
** May **
! a8 z+ A7 h0 M- e' {Revenue: $830.05
/ S; @' ]# ]! iCost: $616.38
R5 E) U' M# z- U+ \9 I. w. ?Profit: $213.67
8 X( @3 U2 k, D* D' S1 G' e3 ANet Margin: 25.7%( e& u- ~4 j$ Z; E1 E+ k" F4 x
) d2 E4 B4 N7 m* N** June **% [. O/ y' `5 |( s+ d( Z0 N3 i7 A
Revenue: $2,526.95
5 W6 q% x& | _: M9 y6 F9 gCost: $2,390.28
3 E, u& n8 {) n3 oProfit: $136.674 d6 [( C7 [; e: l
Net Margin: 5.4%
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8 M f! W# Z4 u** July **
( \3 u3 i" o/ J" V% A6 T7 |3 ERevenue: $2,787.40
# l3 X; d* Y; [4 P- ?2 \ mCost: $1,749.53
. M7 w! | ^" x" V% d+ pProfit: $1,037.871 H* _' ~9 I) y4 G8 \
Net Margin: 37.2%( g0 z( a0 x- h0 h
: [- A& |% P. n5 A
** August **" J R- v1 }4 h
Revenue: $2,983.30
+ j3 m8 n) w4 d- wCost: $1,945.83
9 m @! V" W" @ AProfit: $1,037.47' b. |- M3 y9 @5 f5 u! W0 o5 n8 N# A
Net Margin: 34.8%4 P% v: d, p4 s; `1 x4 u# X
+ ~$ D: [4 w% G& s4 L! h S: G- z** September **2 B0 S! v$ i0 o' a
Revenue: $3,841.30. k3 e& O# k( @, I
Cost: $2,662.14" Q! m f( P/ U
Profit: $1,179.16, ~! f- D2 ~3 t! H
Net Margin: 30.7%
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, l' Q9 U8 w1 z* u- `# @ G** October **
3 A" { `/ T/ p% M' NRevenue: $3,752.30 H% L, m% K; \* k4 ~; b$ K
Cost: $2,701.78
: c0 d" c! r( w, e3 z2 X* |% cProfit: $1,050.52: R" m. U4 k) V" b
Net Margin: 28.0%
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** November (forecasted) **
8 O7 y( L2 n& ~Revenue: $3,280.00
0 q J9 w* {" U z2 _Cost: $2,403.00
4 F3 {- I4 R2 K) ]' Y# Q8 vProfit: $877.00
2 F) A1 B/ e4 p& B. [$ g4 UNet Margin: 26.7%$ o5 S, ]3 f8 R6 O9 d
0 I! ?8 o' _6 h% U- P/ ~- VFor some people, they may say that the above profit is not' h# l. \- e( \5 l7 U! V* f
a lot of money. But for others, that is enough to cover
" v8 m* v% n% |4 z% ka mortgage and car payment.+ Z% v1 x e2 m* f; A4 R+ w# n9 P
* i& V, _5 A/ \/ ]For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad/ O6 R& w5 C8 k3 {5 i! q
when I think about the potential.2 R) ~2 G0 x3 A0 G( B8 E8 S6 L
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In fact, it was ironic that when he went back to university, Z3 _3 [% a v1 p- i
in September, he virtually did nothing and his affiliate$ S, C/ K& Q8 k* m/ a5 e
commissions jumped to almost $4,000 in both September and
- X0 D1 Y! T2 O4 d. \0 B" [% uOctober.
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2 G X5 p& U2 L9 [# FIf he had just spent a few hours optimizing his campaigns" l( R* W) r' j9 ]. ^3 |
using the *system* I showed him, he could have easily netted8 A) B" }6 @- k- Z( q
50% of these gross revenues as profit.0 Y* i8 [. \ k+ J9 q1 Z& C
1 Y2 k x- g3 G/ L. ^He still isn』t doing anything with his campaigns, but is
" @0 ?- P, @ E4 g1 U8 ~still netting an average of $1,000 in profit a month on
' z/ g: Q1 K0 i+ O' Hcomplete auto-pilot.
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I actually just recently saw him after he came up to help me. c: x2 \: c. V' Z2 ^' t
set up my recent two day seminar in Toronto.* `# `, j9 {# A: s% O
1 |/ d9 m m5 Y f3 U0 dYou should have seen the look on his face *after* my two day$ S, O" b7 D* X9 K$ v
seminar, when I spilled the beans on *everything* I do to
9 D- W3 Z& W& p7 w6 {, L9 G) ~select group of 25 participants.
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+ R7 |$ G1 [$ a7 Z+ F4 UI only taught him about 30% of what I knew.
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7 v" I) E- H; j& C: rHe came up to me and kept repeating 「Man, I gotta finish8 k2 i. E& M: X* m/ m
school and start ramping my campaigns up.」1 \, [, U, r. F6 k2 y
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Don』t worry bud, only one more semester left.( u. d7 S% W" E5 \0 s1 L2 B
1 I5 i7 V# d. t' UHope this story motivates you that if a broke college
5 n1 m: g* g. R. W: K) u) p- dstudent who didn』t have *any* Internet marketing experience) _# `/ S n+ y
can make money using the PPC to CPA money model, so can you. `( V4 x5 T) B9 n8 x8 P
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Start building those CPA campaigns!0 C- v) N a2 o3 f
0 f- F* U' u; R/ r; a7 o9 o1 ~; Q2 lGauher |
發表於 2008-2-25 03:10:58
