找到後續文章了
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2 ^ O j, P5 P2 WCan I Teach This PPC-CPA Stuff? Part 2
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! L0 r% Z; G% g6 uOkay, here is the continuation of the story on how I got my
0 f! \& |1 s* f( Z' g3 Xbrother-in-law involved with driving traffic from pay per
4 J1 k, K) T2 N# bclick search engines to CPA lead offers.
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9 ]3 t9 C& ?6 F% lI left off on how he messed up his Google Adwords account
/ k% h' k6 [+ A) uand how I was trying to fix it.. M* u) Y6 c8 k% Y6 l. t! Z
! U' @+ m& N; n# Y3 t: N/ ~" vHere is what happened when I dropped the bid on that $1.25
6 a! S/ ]: V1 X$ W. h) blead campaign from $1.00 down to about $0.25.# h2 x/ b' n8 ^1 x1 o2 i4 `
( h# e0 L3 Q3 X4 yReady?9 I" C7 X8 @& A# \- b2 O& E
# _! }3 X: p, z# C9 J$ t& a6 {. |8 EGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google! g0 A0 V; E# v; p$ W+ e
rewarded this campaign because we had developed a good CTR( `+ s5 K. a/ }5 y
on the ads.: G* D0 j# l& F6 r, E9 p+ q$ N& B
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From this experience, I reminded him to develop his ad, Q7 C7 q/ ?; N
writing skills to keep a good CTR ratio for all his ads on/ E+ O2 ^) h& a' L) O
Google.
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He is not a big Google fan because of all their. k A6 T+ H5 b; }5 E1 e6 b
rules and restrictions, but he really likes MSN and spent a
3 x2 @; V0 S/ L( Hlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
3 y) C% G7 I4 ucould have built a lot more traffic if he had experimented/ @' j: f% |* a/ P
with the list of other *profitable* pay per click search: D( I0 ~$ B2 O! Z" y
engines I had given him.! M4 F% w) x3 R- \6 U
$ [/ j: C4 X* F8 @% s# i3 k: w# `) mHe started making some good money, but things could have
/ K6 A' I" {9 f* b0 Ubeen better if not for the following:
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1. Never use a broke college student who hasn』t made more2 J n1 ~# l& Z: y7 s
than $2,000 in an entire summer as a test subject. As soon
2 M0 x1 |( c6 R s/ M' p0 Oas Waseem started making $100 in affiliate commissions a' c/ v$ T8 Y( P/ ]
day, he got lazy and stopped doing much.9 v7 {" T7 A2 s% M6 ?, Q* e
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2. World Cup: Waseem is a soccer fanatic and was *easily*
# p8 c/ H* J) z3 Ddistracted by the World Cup. So distracted that he told me
/ L! M4 f6 q/ r. k& Q) rit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
/ z- l0 W# p& kand had assignments and tests to complete. Okay, I will let
4 j% } l$ j7 \$ U3 f; Q+ Mthis one go.+ U6 j6 C9 a0 H9 j
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Over the three and a half months he spent at my home, he only
. s+ c% v* |$ f$ _2 h7 ~4 |got around to driving traffic to 4-5 offers. I had hoped
% i/ w8 o: V) z% S. f/ f8 @$ Nthat he would have built enough traffic to pull off a3 l" Q' k. q) Q3 A& a3 D5 \
$10,000/month.
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* Z1 s1 z4 |# {) ZHere are the result of Waseem』s stats since mid-May by
/ T, k9 H7 P8 w& t& P$ y) rmonth:* L! \ g F/ ?! @
; w8 T( V3 b* h" B2 D** May **
3 c7 F+ ^7 z: g1 X( U WRevenue: $830.05
$ B+ X; }/ f0 ?Cost: $616.38$ n: q# Z! m U, d/ `
Profit: $213.67
/ i. l0 Q) y0 C* K7 s: m# GNet Margin: 25.7%
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** June **6 |( P" x+ q! E r4 {5 j5 I
Revenue: $2,526.95; }1 K. n+ W [$ Z3 H9 R& t* k
Cost: $2,390.28) w4 F& X7 |% J- C* O3 ~
Profit: $136.67
' Z0 T8 L6 X, P" LNet Margin: 5.4%$ j8 z! T. X g3 s6 N
: G) t, k& m. G3 ~9 ^** July **
s/ G* l0 ^9 ~1 M3 fRevenue: $2,787.40
$ W2 w7 o; m) l' |3 x4 q9 [Cost: $1,749.53
: B+ w w# D/ E( d/ d9 f. d6 YProfit: $1,037.87
; o8 L- ?; \: i9 s `Net Margin: 37.2%
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** August **4 n# j" ]7 c- G: E O
Revenue: $2,983.30
, ]& Q+ B1 d2 e, Z( kCost: $1,945.83 l& ^: P2 M$ T
Profit: $1,037.47
( J" }$ }! s+ fNet Margin: 34.8%
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, i4 l3 d) V+ F** September **
! B n0 d# @. w( K$ eRevenue: $3,841.30
, N2 f$ M$ O! C- t) pCost: $2,662.141 n# [% V! R# O- t7 L: o
Profit: $1,179.16
$ S+ _1 V7 q! `) ?5 M* pNet Margin: 30.7%) l! q1 j% z2 |1 O$ {& Y" k- t9 d
; n& V4 h( X1 b3 P$ H( y5 I P** October **
6 ~$ Q+ W3 Y# j7 X, K$ C) mRevenue: $3,752.30
2 q) x8 X M+ A. v; z+ V( yCost: $2,701.78& X4 {* m! |" d: \
Profit: $1,050.52
. Q( U' H& ~+ x" D# y8 Z6 w9 e: YNet Margin: 28.0%6 Z1 l7 `+ S8 _
+ z2 O7 j( G5 ]4 e0 {8 u, O1 g# ~( O
** November (forecasted) **6 r+ T- j1 S. ^9 f2 ?4 S
Revenue: $3,280.00
+ F# p/ |4 ?0 ?$ i& O% n* J* X& I5 ?Cost: $2,403.00) L- [/ v/ m# L9 K" t
Profit: $877.003 \4 \3 G0 k Q9 c
Net Margin: 26.7%
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For some people, they may say that the above profit is not
~6 u8 G: t7 {# Q& h- {' Xa lot of money. But for others, that is enough to cover
. V/ `* m5 m5 q3 ~1 ka mortgage and car payment.; a& U: ~ ^# @1 O9 ~
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For Waseem, this was a windfall.. x+ J$ z% f M- e. {
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Waseem got lazy and gave up to soon. It still makes me mad, T" ]& i; {& s9 I& u% ?8 f! C2 b- M
when I think about the potential.7 C+ b$ g0 L6 o5 Q* D1 Y5 p
2 t. i- V, W z9 O# g' A! SIn fact, it was ironic that when he went back to university
, i5 I# |2 D. ain September, he virtually did nothing and his affiliate. K. U, ^3 X7 c) O2 Q B
commissions jumped to almost $4,000 in both September and8 p0 u2 u0 T; j0 k# Z" g
October.7 h5 g7 h; S( t; q
$ h, W% E' p4 f4 k! {& Q) zIf he had just spent a few hours optimizing his campaigns
3 J/ r: ]: M2 x7 t" h# x4 R4 C) yusing the *system* I showed him, he could have easily netted
5 e/ M) M- e: Y+ e o50% of these gross revenues as profit.3 w. ~0 S- L2 u
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He still isn』t doing anything with his campaigns, but is9 [: O( i+ h0 e) n% e+ u( Q
still netting an average of $1,000 in profit a month on& C$ ^ y* Q" C* |7 J
complete auto-pilot.
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$ l) h6 Z" M/ l& z8 N" V& vI actually just recently saw him after he came up to help me4 l* d+ g* Y" x9 S4 @/ Q& a+ w1 C* d
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
( Y8 U: p( q8 Y/ h9 W. Q" z- K Lseminar, when I spilled the beans on *everything* I do to
0 U- s; E1 E: O! b+ C0 p; dselect group of 25 participants.; e) Y7 o, x! F5 _
: D! {/ {$ o0 X7 YI only taught him about 30% of what I knew.% F/ H1 a& P9 P, p( ?
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He came up to me and kept repeating 「Man, I gotta finish
6 w( N& V+ C' r* u4 @school and start ramping my campaigns up.」' }; z" P$ R/ D/ b
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Don』t worry bud, only one more semester left.
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9 o' I' ^ [0 Z% @Hope this story motivates you that if a broke college3 \- ]/ |" u/ l T
student who didn』t have *any* Internet marketing experience1 k( Q, F* q! V8 D- E9 A
can make money using the PPC to CPA money model, so can you.: A) ?- O- g' y* R
- O- D' f2 s* q$ UStart building those CPA campaigns!
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- @1 h# T) U2 r* W- u9 kGauher |
發表於 2008-2-25 03:10:58
