找到後續文章了- I0 E; o3 h, J$ ~' t6 X- M4 e) e
% u+ A) k6 F4 D8 E6 k3 }2 BCan I Teach This PPC-CPA Stuff? Part 2+ n, i0 U8 u& g4 r4 m8 Y$ t
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Okay, here is the continuation of the story on how I got my |% H" J( i, C% P, j# ]
brother-in-law involved with driving traffic from pay per
0 N: `. l; v) k* o( n) n: l2 J- Zclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account; @% C0 W7 v; R# ?5 N2 ^) ^
and how I was trying to fix it.
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$ x; w' L: t, l; x+ h. rHere is what happened when I dropped the bid on that $1.25
4 [4 ]1 @1 }$ L* E+ Elead campaign from $1.00 down to about $0.25.' {0 ]! o1 r' `6 T, b0 e
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Ready? D( P" d* p$ a5 v, i% x; `
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Google accepted the new bid.8 w2 |# C6 X2 }4 m# j& m; S$ z
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Woo hoo!; M( X, m+ D. a) a( z
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Now Waseem can actually make money on this offer. Google d) t8 V2 H$ j! _9 D
rewarded this campaign because we had developed a good CTR: K7 i) ?/ g2 R8 w* @2 k
on the ads.
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, i, r9 C" l% A8 ^: }From this experience, I reminded him to develop his ad
' J% t# ^( O) ~, e' J1 Y% Rwriting skills to keep a good CTR ratio for all his ads on
" B6 b2 s/ a/ e; kGoogle.
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He is not a big Google fan because of all their
$ N2 o; \# ]# vrules and restrictions, but he really likes MSN and spent a9 a$ t* v+ l" Q* g( a9 b8 i
lot of time on this PPC search engine setting up campaigns.
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$ |: K9 v. q, a" NHe only ever did learn Google Adwords and MSN Adcenter. He- B9 B* a7 n7 L, O5 T# u5 [! {+ E
could have built a lot more traffic if he had experimented
; X$ `& C5 ~' z9 t. vwith the list of other *profitable* pay per click search5 M* x$ R/ V* |# s. O) U( h7 M
engines I had given him.1 W. x7 U9 s" B; d3 x A
1 ~" r. _7 \2 q% bHe started making some good money, but things could have
& P \7 P' {0 M3 G% c6 W/ Lbeen better if not for the following:
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: p* j5 N" v* r V. d1. Never use a broke college student who hasn』t made more# _4 U/ L9 B0 R1 i
than $2,000 in an entire summer as a test subject. As soon$ E3 c h( a# M; e9 C/ O7 Q
as Waseem started making $100 in affiliate commissions a6 N! E& D: l* e$ U8 R. j
day, he got lazy and stopped doing much.) X# D& `: `2 ]" J- H6 B+ D, _
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2. World Cup: Waseem is a soccer fanatic and was *easily*: m K' p E8 v y2 u6 b/ |
distracted by the World Cup. So distracted that he told me
) |" y5 \5 g/ ^+ n2 _it was a *need* for him to watch almost all the matches.- q1 s( _- M; N% S* s3 U6 J3 s) h6 W2 N. }
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3. He enrolled himself in a full-time course over the summer
/ y5 N' I. V h$ `* g2 ?/ |; Wand had assignments and tests to complete. Okay, I will let
2 x& P' Y5 X& Ethis one go.7 ^ C: j4 a4 N$ x" N' w4 \) E
+ _4 `$ X3 x1 y2 ]$ I& I5 ?: A) hOver the three and a half months he spent at my home, he only
1 w2 K- B r0 w5 x6 x/ `( ^& ugot around to driving traffic to 4-5 offers. I had hoped
3 o2 {8 P! {) o% Ythat he would have built enough traffic to pull off a
* V* I0 W' A* b2 n% P& x$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
4 n2 c, _& `& a6 i# s; z: ymonth:" d) L/ E2 `( n( m0 y: i/ s* F
1 U! R( Q" y9 D C* _1 K' c: G* v** May **
+ k1 M1 Q1 {' r9 ^" g- HRevenue: $830.05
9 {- l0 ^$ D; T4 @Cost: $616.38
, y7 C4 w4 ^4 ?# x( h7 A/ RProfit: $213.67/ x# K9 x" C. a: s$ p/ h
Net Margin: 25.7%
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** June **
0 l. N: R2 `( P, O+ |Revenue: $2,526.95
5 y3 {1 z* M- w% s, m. |; q: UCost: $2,390.28( b. u0 @9 e: i# ?& v" \' Z
Profit: $136.67
* k% z2 e" N P2 E- O+ DNet Margin: 5.4%5 B7 Y- ?) M+ h" o$ R; u A
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** July **
, _0 I. w2 ]7 U2 p7 X1 kRevenue: $2,787.40; { c, w+ L! U- w6 D7 K/ N
Cost: $1,749.53
) A0 {' W4 y5 k( C4 zProfit: $1,037.87
C& |% `0 m3 g) f7 Z( s; ENet Margin: 37.2%. P- I. b1 A0 g& p: S
2 l2 ^9 l; K; y8 B* `** August **
' P- B4 f1 n8 nRevenue: $2,983.301 R) `/ p t$ r s
Cost: $1,945.83
: V# X7 p4 Z, ]( Y, i' `1 PProfit: $1,037.476 }. Y8 v( r V7 e M X: m
Net Margin: 34.8%4 R- c" w: R5 J) w
5 C6 F: ]: v/ h' g+ r( @
** September **" c% |: B" d# `! D5 Y
Revenue: $3,841.30
8 q: ?# o {8 lCost: $2,662.14+ k6 A. K5 O0 G( c
Profit: $1,179.16
$ V7 R. l8 w; U; h% q; }Net Margin: 30.7%' p ]* |2 U6 a' O6 K
. n8 y0 K/ u6 N4 [( B" V** October **
7 [5 _4 P) ~/ X4 i/ gRevenue: $3,752.305 q+ s0 e9 G% Y
Cost: $2,701.78
' v' ?5 f8 Z" k2 G9 ^( F7 W2 D" cProfit: $1,050.52
: e# Z+ }9 O8 D) w4 I0 o5 u/ ?7 b- `Net Margin: 28.0%! z W5 X' X$ k% P
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** November (forecasted) **
$ i0 v/ b" M1 {. LRevenue: $3,280.00! d3 @8 h# t$ o+ i* J
Cost: $2,403.00" T. D9 p9 ?' ~. b J7 G" {* v9 v
Profit: $877.00
8 G/ C5 W6 W$ v7 y+ BNet Margin: 26.7%
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" X7 C! G/ @5 J5 Z) ^9 `. nFor some people, they may say that the above profit is not
9 ^6 c! X! T! {* H8 T3 a8 Ea lot of money. But for others, that is enough to cover
# X; o7 N" H. W0 R' _: Z! Ca mortgage and car payment.. X. S1 p$ y9 G9 u
, R( b) D" h1 p0 N( I3 S! [: s1 v- pFor Waseem, this was a windfall.
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2 X: v2 J0 b2 vWaseem got lazy and gave up to soon. It still makes me mad
" m; N- C7 v# }, R q+ L2 cwhen I think about the potential.
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In fact, it was ironic that when he went back to university4 m4 T5 k9 ?% p% j7 f0 w
in September, he virtually did nothing and his affiliate/ q9 z4 O: |3 Q. F+ k8 z- x
commissions jumped to almost $4,000 in both September and6 J9 U: k' g! }4 [$ I; A. z1 F5 M
October.$ a8 j3 t" N1 v$ q# g& [& s
3 q$ _; n6 K# p0 C6 K/ Y) z; A: u( ZIf he had just spent a few hours optimizing his campaigns
6 p: {$ R2 F4 @" N6 d) }' |7 wusing the *system* I showed him, he could have easily netted
6 ?% {; X u* U# _' p. J50% of these gross revenues as profit.6 f' j: K2 B/ m' L7 W$ |$ q
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He still isn』t doing anything with his campaigns, but is
% S, u4 b8 Y" S! Ustill netting an average of $1,000 in profit a month on5 [+ a+ \# H( H# g! S5 K
complete auto-pilot.
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6 K( f: `- f8 q, ?1 h( \$ aI actually just recently saw him after he came up to help me
' ^: p. [9 P, m) I* S; d b5 \set up my recent two day seminar in Toronto.% S4 p I6 w4 _
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You should have seen the look on his face *after* my two day0 z( B( j2 r7 } ^1 ^# k
seminar, when I spilled the beans on *everything* I do to* C( N6 c! _( }# B6 M
select group of 25 participants.
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x7 u, `% M; L: t3 MI only taught him about 30% of what I knew.5 Q7 R$ u: n) A# t) \9 E. z3 n! K" l
- _8 d0 S# M6 D% YHe came up to me and kept repeating 「Man, I gotta finish
' U+ r! m( k: Y& z1 qschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.8 n* m2 g% f1 }/ m* M
( j2 @6 i t' T8 x1 Y2 wHope this story motivates you that if a broke college
( M% Y, \* j) D4 U0 Hstudent who didn』t have *any* Internet marketing experience# N7 l8 b2 S/ w4 W4 a/ g2 q+ G8 v
can make money using the PPC to CPA money model, so can you.0 O4 r- O5 x2 y. i* k
$ i- p5 Y7 S; KStart building those CPA campaigns!
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0 {6 X2 H9 {9 @! j0 r) R$ lGauher |
發表於 2008-2-25 03:10:58
