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Can I Teach This PPC-CPA Stuff? Part 22 ~5 y) `5 F- I1 i
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Okay, here is the continuation of the story on how I got my
% n" B. p0 l; p; h8 h( D- |/ hbrother-in-law involved with driving traffic from pay per
4 ~* K! j1 b3 Q. ~2 W+ }click search engines to CPA lead offers.0 j. ~2 |% x) z3 W) a
1 j" i# {& }; J4 K A4 jI left off on how he messed up his Google Adwords account
$ u0 O( ~) K6 e0 K4 E* C1 ]and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
8 F( ]$ j$ d0 G3 R3 L1 ~- h7 vlead campaign from $1.00 down to about $0.25.
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+ ~: o& f1 B; UReady?
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0 p8 {! l( {0 v0 L- T7 gGoogle accepted the new bid.$ n; A. u/ b' j4 l1 g
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
6 Y3 u( R, J6 p( i+ Y1 I7 wrewarded this campaign because we had developed a good CTR7 S: @- u$ H3 O1 x: o( E
on the ads., Q- r# L+ c9 _5 g
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From this experience, I reminded him to develop his ad' q7 m: z+ J" C
writing skills to keep a good CTR ratio for all his ads on
! B5 j3 d8 U" `6 @$ a4 I3 p) PGoogle.) C1 j' @% [7 }0 I( J' F
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He is not a big Google fan because of all their; \# d! `, k2 x% c: c2 l( \ a
rules and restrictions, but he really likes MSN and spent a
6 J5 C" Y7 k( P* g) hlot of time on this PPC search engine setting up campaigns.
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5 [# B. g2 D. g3 c& fHe only ever did learn Google Adwords and MSN Adcenter. He! ` l. y; S {% y; O: Q
could have built a lot more traffic if he had experimented
. H: q- O6 C# W! ~( ^: p$ Y, V/ [with the list of other *profitable* pay per click search
1 o% T& b4 z$ Q. N! kengines I had given him.6 N0 u7 p9 t. m
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He started making some good money, but things could have3 c2 C- S v7 Q7 w' L9 J: _" @
been better if not for the following:
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" c( [- T. g( e S% `1. Never use a broke college student who hasn』t made more
/ E) d0 _8 |7 Q- Q0 ythan $2,000 in an entire summer as a test subject. As soon
J0 Q$ C/ P( N- e v! g! J. nas Waseem started making $100 in affiliate commissions a
. o8 Y2 x- Z2 Yday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
8 o, l: @& W- \/ k2 U$ c/ |% }distracted by the World Cup. So distracted that he told me
3 x0 `4 K7 q1 `" @: K( ~; I$ A$ oit was a *need* for him to watch almost all the matches./ i; ~2 ?* U/ X4 T6 |3 L
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3. He enrolled himself in a full-time course over the summer
; |4 |2 H- b+ }! Band had assignments and tests to complete. Okay, I will let
) E2 o- h& P( Z' c6 e' kthis one go.
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) \2 N# r' T# ROver the three and a half months he spent at my home, he only" X0 @( ~9 ~: ~; h9 Z+ r* z
got around to driving traffic to 4-5 offers. I had hoped' S; h4 A& }% ~1 c' u& D: V
that he would have built enough traffic to pull off a7 q* @3 t! n7 T. q3 w4 u0 ~) k
$10,000/month.9 l" c/ i% t) J% w t
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Here are the result of Waseem』s stats since mid-May by
% _8 e' L$ g9 u! T p1 @month:% U0 j, P* k- f3 l& ~
) x% T# @ U7 L: E5 Z/ Y- t3 b** May ** N7 a7 y' u5 N
Revenue: $830.05; d' p7 U; S) A4 P2 p
Cost: $616.38! p, s5 ^4 P4 x0 \, v
Profit: $213.67
$ m5 A$ s: W0 |, x3 C% }. n k4 O HNet Margin: 25.7%
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** June **
& z3 C* m4 h; ]' s' ~( m5 HRevenue: $2,526.95; m2 a" h: [: m0 @' ^, u C
Cost: $2,390.28
7 Z4 e9 e7 u! Y6 A. pProfit: $136.67
) X: q. }5 n: k1 q; yNet Margin: 5.4%2 U2 J5 l5 V6 L1 y# K
* ]3 w; B" j6 g5 o. I** July **
( i8 q; _ O. hRevenue: $2,787.40
; {/ p$ |4 y7 B5 U; H3 D9 fCost: $1,749.53& V4 N8 K4 U" A; [' o
Profit: $1,037.87
2 n0 }" g' ^; D4 ] a l* ]Net Margin: 37.2%
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/ e1 g. Z; | E9 I0 D; Y F/ t** August **
+ c$ g* H, b7 A3 {Revenue: $2,983.30, Q: c* O, S, K L
Cost: $1,945.83
& e( r' z4 s% {2 w) j* {: nProfit: $1,037.47
/ ?4 E# f% N8 M" R) J7 ^Net Margin: 34.8%
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! m9 i: |* E) C0 I$ X* u& h5 S** September **$ D& B* X3 x7 L$ ?
Revenue: $3,841.306 r8 r9 _0 n2 P% i
Cost: $2,662.14- w1 P, k5 p/ Q/ r6 l ]9 L* J- c
Profit: $1,179.16
/ `' ~+ o, O2 wNet Margin: 30.7%7 {6 R+ k3 ~8 d
* |$ Z$ `: v/ Y6 {1 K7 P** October **. x5 a! Q% P! Y1 J6 T
Revenue: $3,752.30
4 ]0 v' f- u0 J$ fCost: $2,701.78
: A3 ~4 _3 p Q: n, WProfit: $1,050.523 P2 p, c" F3 B4 u
Net Margin: 28.0%
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** November (forecasted) **
, R8 Z) i% D! B9 DRevenue: $3,280.00, h D+ x8 m1 S- [2 B
Cost: $2,403.00, R- h5 ]8 p9 C3 e8 y3 G9 V
Profit: $877.00
- z, A. R: _1 o. s0 b+ a( aNet Margin: 26.7%& j4 L1 N/ t+ p3 x9 A* A
8 C3 w7 p) n9 hFor some people, they may say that the above profit is not/ A+ X, l2 z& x, ?" f7 ]. F
a lot of money. But for others, that is enough to cover! x' t* S% S T1 U
a mortgage and car payment.
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For Waseem, this was a windfall.
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6 n- g0 s2 U4 T! VWaseem got lazy and gave up to soon. It still makes me mad
8 O9 ?2 u8 A' w6 h" X, wwhen I think about the potential./ U3 ?$ L5 z( A; j
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In fact, it was ironic that when he went back to university) q3 l& m* l# ~ |& s6 H
in September, he virtually did nothing and his affiliate7 M1 P7 @/ W" P1 B! h" d
commissions jumped to almost $4,000 in both September and
$ R7 l) L. q$ b, WOctober.
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' Y! Y4 b3 {( N8 Q7 i' yIf he had just spent a few hours optimizing his campaigns) _" |% l7 p- P8 p4 e4 w$ s
using the *system* I showed him, he could have easily netted# W2 [- z0 Z A2 T: y
50% of these gross revenues as profit.: X' C, B) H+ { x, c1 W
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He still isn』t doing anything with his campaigns, but is
: d# h8 `4 Y, j( @still netting an average of $1,000 in profit a month on( Q' p. [' h6 d' D) G; ]& d
complete auto-pilot.2 W4 H4 L( v) R. h3 F
8 W) {+ e. g) kI actually just recently saw him after he came up to help me
! x; G" o8 L' q1 Mset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
8 M3 w4 B F2 @- x+ K$ G/ c7 _! ?seminar, when I spilled the beans on *everything* I do to' c/ |; G) Q( N/ J B2 r
select group of 25 participants.$ f6 O. y+ h5 J. Y c* q9 C
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
! u O' T |7 ` I8 _school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
' q# L6 ?+ Z+ p) m( ^6 ustudent who didn』t have *any* Internet marketing experience* m; x: X" n# @+ o# ?) c1 z
can make money using the PPC to CPA money model, so can you.
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8 m. J) C- ~0 P& g, uStart building those CPA campaigns!, U+ X0 R) ?- M3 R/ p6 x! }, a8 y
) v6 _* R. M- @% m! d5 ^Gauher |
發表於 2008-2-25 03:10:58
