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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my2 L6 |, i: [9 p) C- _5 G
brother-in-law involved with driving traffic from pay per
# y! a) v. ]! g: b0 N( c2 R0 V. Hclick search engines to CPA lead offers./ y( ^% U, e# h, e% M
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I left off on how he messed up his Google Adwords account* `( T5 x9 U: s( a$ a! V# x8 {
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
& Y( _5 f" ]# L& t/ zlead campaign from $1.00 down to about $0.25.
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& B5 e0 ]6 w5 M- a0 G: EReady?, O* M6 q9 D7 z: m, t
0 ]& y: y7 N4 \: Y* q, uGoogle accepted the new bid.& B5 b v/ Z" ^3 m/ B2 a
1 s+ H* F3 N2 O) M% {Woo hoo!4 ~/ E! P, H. {" L y5 t8 u" p
' s7 \; b. n ?Now Waseem can actually make money on this offer. Google/ w1 M- k! O! s2 R
rewarded this campaign because we had developed a good CTR q$ I2 F' I$ v# }, j1 m9 K0 Q8 S
on the ads.
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From this experience, I reminded him to develop his ad
/ S- O0 m7 f/ ^- [* n& kwriting skills to keep a good CTR ratio for all his ads on' ]( W! M, r3 s( X: _1 h# R3 D
Google.
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; j q. r( D4 ^* SHe is not a big Google fan because of all their
, w- p& s) s* A9 Q" C3 {/ ]1 E/ D, wrules and restrictions, but he really likes MSN and spent a
' N. I9 K! U$ T( [- C( {lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
$ J5 I( O( g3 V# J: ~% icould have built a lot more traffic if he had experimented0 F+ b$ c% m5 j( P: s7 Z; E2 K3 ^% m
with the list of other *profitable* pay per click search
$ z' Q1 G% R% iengines I had given him.
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" v! s; g( C1 THe started making some good money, but things could have
# P9 k& h2 d @6 d9 j4 M/ ~7 Ibeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
6 Q9 t5 \. @- n' `than $2,000 in an entire summer as a test subject. As soon
# |5 E+ v9 ^" H, M3 ]- las Waseem started making $100 in affiliate commissions a
+ W1 l7 P, s+ P6 ^day, he got lazy and stopped doing much.0 k9 u4 x8 U O3 M$ a
' K3 [3 i) K; {6 t9 W# h8 N$ b: I2. World Cup: Waseem is a soccer fanatic and was *easily*- S3 ]5 Q4 R: ]9 S( i
distracted by the World Cup. So distracted that he told me2 F6 ]; m- S5 g- |
it was a *need* for him to watch almost all the matches.; e% N0 h" B) o. w; s
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3. He enrolled himself in a full-time course over the summer- X$ M# D5 Y1 P3 N
and had assignments and tests to complete. Okay, I will let
. w9 o, M$ L* J* y2 Zthis one go.: b# ?( \6 H3 Q& o
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Over the three and a half months he spent at my home, he only3 i+ C4 Z' |3 \! s' L. A
got around to driving traffic to 4-5 offers. I had hoped
$ G" y! P+ L! H5 \$ ?$ tthat he would have built enough traffic to pull off a
" ]) N8 W. t, F* W0 d$10,000/month., H; y* G; [. D; }. ~9 O
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Here are the result of Waseem』s stats since mid-May by w# U) M$ W' Z; f% U5 C( V4 \
month:* ]: U2 V1 m M2 {8 S7 L9 l& s8 ~
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** May **
5 x8 r. f' ~; g" z/ Y. jRevenue: $830.05
$ X7 ~/ c0 c3 X. T: fCost: $616.38# _ Y2 J0 J/ p2 v: J% [0 i
Profit: $213.67/ V1 S/ K$ M( `. Z
Net Margin: 25.7%
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** June **
' y5 m* A( C+ r' @Revenue: $2,526.95
5 T9 k# V( s; xCost: $2,390.28
' L! j) W$ c' p. yProfit: $136.67$ L! ?- a9 q$ |
Net Margin: 5.4%( j' A# e V& c
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** July **+ g+ r0 X( J6 F( P& d' I$ o1 W
Revenue: $2,787.40
* P1 u# k5 \( n, q9 e7 XCost: $1,749.53
( w, w, F* @; u. JProfit: $1,037.87! C) f* |$ i1 a% D- V* s
Net Margin: 37.2%. N! R. I# Y% Z7 Y4 U
+ m8 b) O$ y1 C: g) }
** August **
8 M4 B: U" h5 K; RRevenue: $2,983.30
+ F6 L& f% X; F2 U, H" ?* U/ wCost: $1,945.83# [9 D6 I( A I6 M5 \
Profit: $1,037.47
( y& Y+ {: h' O) ~; ?! fNet Margin: 34.8%
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# G1 Y4 u7 w& U0 U** September **2 M R6 K9 x! ^
Revenue: $3,841.30# ^, k. ^ x0 l4 z& _% X
Cost: $2,662.14
. b8 z/ s A5 M9 Q+ ]# rProfit: $1,179.165 W( e& F( i* j1 w7 g
Net Margin: 30.7%
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** October **0 ~' }* [ C$ t v( }- o, w7 V
Revenue: $3,752.30
7 X0 q/ z4 f( \' x' G, r7 NCost: $2,701.78
0 w' l! L( R% x6 ~Profit: $1,050.52) L, b) L h1 I3 A" { [
Net Margin: 28.0%
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+ ]2 D" N2 K& X& H1 ^) S** November (forecasted) **$ Z' P' }0 P `) Z) k
Revenue: $3,280.00
( K6 x* l6 Y. u7 {; `- V# c p( b+ HCost: $2,403.00, t( i0 [# m$ ^ y% I
Profit: $877.00
4 b0 h/ z T) l& i! m( Q- {$ iNet Margin: 26.7%# T7 j3 D& n/ q4 l
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For some people, they may say that the above profit is not" r9 T& A1 Y0 \" r H
a lot of money. But for others, that is enough to cover0 D6 U6 p7 k$ q
a mortgage and car payment.
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7 D+ I* _7 B2 j) u: _For Waseem, this was a windfall.1 t- b6 s+ N \
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Waseem got lazy and gave up to soon. It still makes me mad
( q4 o' Q# t* B3 O8 Z3 _# m7 jwhen I think about the potential.: K* s6 C' {# ~9 [/ X
& N8 ^8 N3 X9 l$ m, CIn fact, it was ironic that when he went back to university
3 }0 m# ~! h1 X& Z2 [in September, he virtually did nothing and his affiliate# I- a1 J+ F$ `6 t5 Y5 G: [
commissions jumped to almost $4,000 in both September and l9 _( s: i" @& ~0 J
October.- C5 R0 r0 e4 F. {' n; \
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If he had just spent a few hours optimizing his campaigns
8 x, c* O% G: M* @7 b. l: O# e' lusing the *system* I showed him, he could have easily netted% j$ M2 |$ l: y8 p" j! M
50% of these gross revenues as profit.
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7 y1 x% ]$ a6 n+ }! IHe still isn』t doing anything with his campaigns, but is1 X* X7 \( M( L) g8 M
still netting an average of $1,000 in profit a month on
7 }& ]# i4 Y/ r3 V" Rcomplete auto-pilot.
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I actually just recently saw him after he came up to help me4 u0 H8 ]1 [4 C5 I
set up my recent two day seminar in Toronto.
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; j* B* D, w2 T: F3 \2 g% i- KYou should have seen the look on his face *after* my two day
: B% v* a; g+ F- m( M0 j1 D! P) Lseminar, when I spilled the beans on *everything* I do to
- C1 q/ w5 n; B4 Z* h' _6 P* Mselect group of 25 participants.$ u7 l5 v' h! P/ F# `
! M4 n( A& L: CI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
9 n/ u/ ^$ K: e6 D/ i1 Pschool and start ramping my campaigns up.」
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5 J4 [+ i) W; S, {. N+ e: fDon』t worry bud, only one more semester left.
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) S# T/ ?% @1 n& }' A' f0 V% GHope this story motivates you that if a broke college
1 G# `+ ^: Y4 n$ T/ Hstudent who didn』t have *any* Internet marketing experience
; f0 `' ]7 s; `2 |( P0 bcan make money using the PPC to CPA money model, so can you.! E# G$ R8 O6 A; x9 A3 \
( l3 S8 k& ~3 `Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
