找到後續文章了7 y/ S. K# }! e+ S6 O
0 q3 B9 q" A8 y( i [2 X: ~' E5 _Can I Teach This PPC-CPA Stuff? Part 2
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* W1 V# Y1 J$ |' @/ l5 y4 kOkay, here is the continuation of the story on how I got my
5 Z. k! {) d3 W7 S1 bbrother-in-law involved with driving traffic from pay per
9 B$ V8 M3 v# v5 p. N7 @click search engines to CPA lead offers.7 H7 Z6 T B4 p
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I left off on how he messed up his Google Adwords account, L: [6 {) `6 k" F6 n+ z
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
( U7 F. {7 D. z* c# G# \lead campaign from $1.00 down to about $0.25.8 U. r' f" T" \
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Ready?
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* N6 ^: W) T5 B2 D& Y0 S0 i) B! RGoogle accepted the new bid.
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Woo hoo!1 ?0 F% X) L6 E
* w& `* ]; \6 v( _Now Waseem can actually make money on this offer. Google
% C. e6 ]* F0 E# l& H/ Hrewarded this campaign because we had developed a good CTR
8 m9 `1 p; r) _" Non the ads.
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6 T3 e# ]+ J) y9 E! O' yFrom this experience, I reminded him to develop his ad6 P" _; _6 |( ]9 F& b% q4 x4 ?9 Z
writing skills to keep a good CTR ratio for all his ads on
1 v% p: K, ?; o! c3 K. |# fGoogle.+ b2 J- M' L9 D5 `
. p; L3 v1 t, g% KHe is not a big Google fan because of all their' e! F$ } h Q1 `) Z; U# m
rules and restrictions, but he really likes MSN and spent a. C& y+ Q8 J# ?$ R k9 D( K
lot of time on this PPC search engine setting up campaigns.7 H7 C, d) O" {( S* X! @! ]
! H. N, d( m" \' `+ j8 h5 x% fHe only ever did learn Google Adwords and MSN Adcenter. He
: B5 O( X& m' ^/ C* [9 acould have built a lot more traffic if he had experimented! Z1 C- f( v" |" a* ?" L- Z% x! K
with the list of other *profitable* pay per click search
0 N& V! O) k$ @0 v( o; j7 pengines I had given him.9 T- B; b% r1 ^0 j' w' c2 [
4 V; r1 L! }1 O' }( y3 ]He started making some good money, but things could have
) `2 C( {# @( K+ J9 dbeen better if not for the following:! @' F; \! x/ {: l
5 t/ i: Y' K _2 n2 _1. Never use a broke college student who hasn』t made more
( {( M) g. o) w0 x8 [5 x1 k( Z- {than $2,000 in an entire summer as a test subject. As soon
: T9 u. g2 t9 S4 S; zas Waseem started making $100 in affiliate commissions a% ~9 z: z* ~' e+ t3 R
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*# ?8 I+ d0 m: w% w
distracted by the World Cup. So distracted that he told me* F) Z3 a( t. N. G4 j: d6 g
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer) t& W; z/ x) |/ A
and had assignments and tests to complete. Okay, I will let' v \" E; H- o+ ]
this one go.
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Over the three and a half months he spent at my home, he only1 z) o* Y, u. { c
got around to driving traffic to 4-5 offers. I had hoped* l a' E6 Q% `/ b: F, _/ i
that he would have built enough traffic to pull off a
! c v0 o; q3 M2 ?7 R$10,000/month.0 f1 ?$ k9 m! Z/ b' O
9 `" M+ `/ f7 u6 \$ Y$ PHere are the result of Waseem』s stats since mid-May by( c& U) v1 U2 @; U
month:; v& ]# o: b2 H7 T0 q. z
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** May **
$ P& o. M R( Z3 nRevenue: $830.05
8 q+ g0 u- C+ x0 @3 U7 j9 nCost: $616.38. v5 B3 ]5 L$ A, n& I2 T
Profit: $213.674 }% f) C! n6 Z+ s, _. Y
Net Margin: 25.7%1 A% Y7 O0 y. ^7 L0 ?6 t
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** June **
: L+ s+ ^# ?' S/ ]Revenue: $2,526.95% L% P8 @! B/ p2 |& c% K. x
Cost: $2,390.286 q2 i, s/ L- A9 z
Profit: $136.679 \' B& p: q: Z3 ], e& R
Net Margin: 5.4%
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8 f3 p4 F: W0 Z7 {9 G6 H0 e- I" v** July **
4 s& O7 [3 J- j1 i2 X9 P$ r3 |Revenue: $2,787.40
4 M! s! l) Y y4 d2 ?& E( lCost: $1,749.53, t! J/ C7 @: M! G2 H6 c# r
Profit: $1,037.87
& j2 N5 A% c+ @/ W" zNet Margin: 37.2%
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, ~2 \* H8 m* ^3 T/ h** August **, S8 ~/ @( U) F* G5 q# ~) C, n
Revenue: $2,983.30
, G! w' _9 W$ `5 @$ PCost: $1,945.831 I! k/ ^# a" K- S3 f
Profit: $1,037.47
2 @" W9 P' [2 L _Net Margin: 34.8%
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** September **
- R. B. p5 T6 D' B* cRevenue: $3,841.30; o7 h0 `9 O# d- C7 o3 s
Cost: $2,662.14
8 C& E7 ]( G/ G* x; X7 p% dProfit: $1,179.16
+ b7 w! \4 q6 h8 r/ KNet Margin: 30.7%
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** October **
* a% @+ V" e) O% ^, s% sRevenue: $3,752.30
& R% V. ^' x2 u2 r5 C5 iCost: $2,701.78
& n& \; i! }, I$ LProfit: $1,050.52$ E; g' o5 v2 }
Net Margin: 28.0%
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4 ` R4 U$ e5 S8 q1 p** November (forecasted) **( W1 f( `) Q3 U# o6 T0 b) n) ]
Revenue: $3,280.00, Y- z5 l; v$ s3 o" P
Cost: $2,403.00
, k1 O: w5 u$ |; n4 N' fProfit: $877.00, v" e; q/ C" N6 ]/ h9 ]# U
Net Margin: 26.7%
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For some people, they may say that the above profit is not+ O0 y; a( Z: N: \0 z" K8 {% A# U# A
a lot of money. But for others, that is enough to cover
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For Waseem, this was a windfall.# F1 Z6 k H/ q
$ H9 L! {/ z, w3 Q, `! Y1 |$ uWaseem got lazy and gave up to soon. It still makes me mad
) W, K" j! W V5 U/ ewhen I think about the potential.. ~8 g: I! i" M* p+ C- F+ a
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In fact, it was ironic that when he went back to university
1 P1 c$ o% \) \" h2 ein September, he virtually did nothing and his affiliate( k8 ?) t: h: Z0 {2 g+ p
commissions jumped to almost $4,000 in both September and6 n: ^4 Q4 t3 y: k4 I% P/ n& O7 w
October. T3 z$ X3 Q& U D% t
5 t& H1 h6 \( ]5 a: C' IIf he had just spent a few hours optimizing his campaigns
" ^1 y$ @7 a$ f% K& a+ Uusing the *system* I showed him, he could have easily netted. s, |/ F5 A9 N) S
50% of these gross revenues as profit.( d7 e d7 n7 ^; O# Y. s8 y
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He still isn』t doing anything with his campaigns, but is9 S. e8 J' Z) P8 B" W+ r1 ]0 m
still netting an average of $1,000 in profit a month on
! T; |. Z5 h( fcomplete auto-pilot.
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I actually just recently saw him after he came up to help me. J! | g+ x0 l- f& t9 h
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day2 G) Q4 K$ S# j5 C1 F D2 n
seminar, when I spilled the beans on *everything* I do to
U2 y6 Y: `. \; V3 I* nselect group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish, k" ^2 j3 [" v/ O/ `4 I
school and start ramping my campaigns up.」" G# a4 w# o4 Z! g, L
' \& n r% s" H# s* q5 V, I- YDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
% L" u H. ~/ @% B" P. Istudent who didn』t have *any* Internet marketing experience
0 F$ V9 C4 t7 \& }5 Ican make money using the PPC to CPA money model, so can you.
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" b- b; G: \ J" s# X k! BStart building those CPA campaigns!: z5 a! B+ \! b, P5 Q/ \0 I6 e; `
, X# {# e9 G' k. @# Q: @Gauher |
發表於 2008-2-25 03:10:58
