找到後續文章了; M* G* J1 R2 _# X
+ c7 C& L9 w: \( J- w9 ~- c9 ^0 RCan I Teach This PPC-CPA Stuff? Part 2. M& _! n) z1 z6 b# x# E
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Okay, here is the continuation of the story on how I got my6 ]: l+ a( Q1 H* A4 w/ b! X2 O
brother-in-law involved with driving traffic from pay per
J# P8 U# @' i2 Q f) y Eclick search engines to CPA lead offers.% ~6 J) f' Y8 {# @" t) W4 l
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I left off on how he messed up his Google Adwords account9 [2 x7 R5 }$ S) R3 `
and how I was trying to fix it.- U: c: d# w9 F+ b3 ^
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Here is what happened when I dropped the bid on that $1.25
7 f0 @9 A, p7 [$ h# b8 {8 d3 mlead campaign from $1.00 down to about $0.25.
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Ready?
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* ^# n0 Z) j1 o k* G0 \Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google3 n, ^# q% \- {7 s
rewarded this campaign because we had developed a good CTR' }6 I ] f$ H" m' u! S; r( A
on the ads.5 P8 R% k2 _# ]! I6 P4 H+ q" ~
/ z% I. _/ k; N3 TFrom this experience, I reminded him to develop his ad9 K+ h# z1 J+ T8 b
writing skills to keep a good CTR ratio for all his ads on
3 W1 Q! W6 p" W; u' b5 GGoogle.! x* z- P& c# C1 r* T
( i" s6 e" @0 y) I4 c6 ]. L
He is not a big Google fan because of all their# Z* b! t+ N" X$ H
rules and restrictions, but he really likes MSN and spent a0 m8 ^9 }: _- M) r8 v
lot of time on this PPC search engine setting up campaigns.+ |4 L* x* O% S+ x: P
# U4 E Y$ M, r3 I5 b2 E# R' MHe only ever did learn Google Adwords and MSN Adcenter. He
" S# \& Z9 z) E8 q& e" |( Lcould have built a lot more traffic if he had experimented
5 @9 y( s" Y. P! Kwith the list of other *profitable* pay per click search
8 y$ S6 h- a# K" g+ }3 |engines I had given him.- y# t3 i' i1 S# T
! h. b" s& i! I2 `9 `8 M7 IHe started making some good money, but things could have8 @% Q) M, E" M1 x' i
been better if not for the following:% t* u. q# Q$ F5 r% B1 c
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1. Never use a broke college student who hasn』t made more! D$ w1 q2 X$ f8 D/ j, K
than $2,000 in an entire summer as a test subject. As soon* G% E0 ^2 M* I$ w7 y5 J) J- Y& B' i
as Waseem started making $100 in affiliate commissions a' Y Y9 B! }. W2 e! W1 [) m: \8 ?
day, he got lazy and stopped doing much. l, S1 G; e8 \% F
- y5 }+ ~& K: B d, L9 ~2. World Cup: Waseem is a soccer fanatic and was *easily*- J( F g1 Z* P6 u5 T u) N% q# s
distracted by the World Cup. So distracted that he told me
8 u2 H) ~6 |) i, F! l& I( uit was a *need* for him to watch almost all the matches.
6 s$ n g) { s/ J- l
6 M/ A) ?7 u1 ^; p- [# c$ v3. He enrolled himself in a full-time course over the summer
H @% a# F7 ^6 {and had assignments and tests to complete. Okay, I will let
9 [, Q i: v9 l1 j2 Q( @9 \5 jthis one go.! d+ X5 H9 D# N4 `4 A3 N a
$ }( h- F C4 }- F3 d6 bOver the three and a half months he spent at my home, he only( V* f6 G) z z
got around to driving traffic to 4-5 offers. I had hoped- l* A0 x. {: E! i/ j
that he would have built enough traffic to pull off a# V4 |# ~. w* B/ |& d: e t
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
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8 ~3 A+ e2 T2 H; A9 c* u4 f** May **% M3 Q L* u+ @5 i W' ?2 g4 l
Revenue: $830.05
2 @4 v- r/ P0 ~" g: ?* q tCost: $616.38, H2 j, L1 g' y/ g0 a z% ~# v
Profit: $213.678 Z' N5 P( R: [
Net Margin: 25.7% P% I N. L8 a9 ]# @* e/ ]+ T
% Y' W& Z2 j3 A8 z' Z) N( p
** June **
7 }* J" k+ f. ? `# Q [Revenue: $2,526.95# Q4 D6 b$ b9 L
Cost: $2,390.28
3 o, {- I5 B. K. n: P! FProfit: $136.67. `6 q6 M) _+ o7 h; k; d0 {" s
Net Margin: 5.4%
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** July **
3 I- j; C" r3 n1 E! b7 y( b4 |Revenue: $2,787.40
9 B( J" d& [+ C( aCost: $1,749.53% q0 s% l" z( n \1 I, H4 z
Profit: $1,037.87
$ x8 R0 s' @4 z1 J1 i0 KNet Margin: 37.2%
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" o& t7 R1 \/ E0 f5 o7 L& B6 r** August **
! W" N7 i6 w7 f0 }% p6 K1 H! iRevenue: $2,983.30" ~' l# n% u5 a7 C
Cost: $1,945.83$ ^* ?- D2 \, e7 h. ^: f8 ]6 @
Profit: $1,037.47
& F, L, x4 L- INet Margin: 34.8%
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8 o4 I& i' P' g: u3 g& l8 L** September **% H( _2 Q8 d- h. z' d
Revenue: $3,841.30
* n O e3 z' o3 O+ DCost: $2,662.14
: c) V7 I q+ {* k9 w. l# DProfit: $1,179.16
6 j5 d! H; i/ y3 f% i* s3 sNet Margin: 30.7%
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% L. e& P! a7 V0 }+ B4 S4 C** October ** Y8 }# `! L) [) E% b
Revenue: $3,752.30
* s0 Y$ d$ ?* {6 ^Cost: $2,701.78- }3 b: z& v, H0 e+ E
Profit: $1,050.521 \& \% r) X# B; _
Net Margin: 28.0%
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** November (forecasted) **' l' z2 F2 t$ k- t# m: v+ I" a# R
Revenue: $3,280.00+ ]1 `0 n. I7 v5 D3 y% `7 ~5 c
Cost: $2,403.00
- e5 Q- i4 [' G5 g2 I3 X7 mProfit: $877.00
7 e$ C, M3 b& FNet Margin: 26.7%
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% j( H0 q) S- |1 ?$ s4 lFor some people, they may say that the above profit is not+ ]% u9 k4 X1 b3 e
a lot of money. But for others, that is enough to cover
5 u3 [9 \* b, V0 _a mortgage and car payment.
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$ E% i) R- q7 x' g" X% vFor Waseem, this was a windfall.
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; B5 a' j# e8 B1 ^Waseem got lazy and gave up to soon. It still makes me mad
) M1 Q, A/ M* B" t. N4 m9 vwhen I think about the potential.6 x8 V: H# y3 m. A" }, O
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In fact, it was ironic that when he went back to university
( c' J) q9 f7 L# w6 i- f$ Nin September, he virtually did nothing and his affiliate
" b4 e) p; P$ I8 a# E Gcommissions jumped to almost $4,000 in both September and% @, X D4 g5 j, `! k
October.9 v0 d* X( d7 i1 y; H
7 q% |: N: B: D2 Q0 O+ |( g$ T( F) rIf he had just spent a few hours optimizing his campaigns
; V6 f% g% b' R6 D0 Y% k% ]5 Ausing the *system* I showed him, he could have easily netted. q# n+ U) q9 h4 |- \2 w
50% of these gross revenues as profit.
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' z8 N& i5 Z4 {4 \; a6 l) @+ @7 ^He still isn』t doing anything with his campaigns, but is) }5 [* g! M$ B
still netting an average of $1,000 in profit a month on
3 y _3 X$ x2 a. B2 I3 E0 @complete auto-pilot.
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4 D* r$ u* n, Y/ T. a% xI actually just recently saw him after he came up to help me
* V3 ~! m" f! T0 iset up my recent two day seminar in Toronto.
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1 O" Z ~; O% d+ PYou should have seen the look on his face *after* my two day* r7 ~5 N! Y, N S9 a a
seminar, when I spilled the beans on *everything* I do to' T, P) h, H" V5 f
select group of 25 participants.
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4 }# P! D- _2 z0 WI only taught him about 30% of what I knew.# Z6 k* l! a4 N4 u+ F: U
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He came up to me and kept repeating 「Man, I gotta finish5 R& x$ Q! j) n- r1 u& b; P
school and start ramping my campaigns up.」# g: V6 {& {2 P4 N( F( J7 r7 z7 [
' E* R* M+ B7 y1 D8 _( xDon』t worry bud, only one more semester left.% _: }) D. H# I- s$ A
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Hope this story motivates you that if a broke college; i3 l0 `5 r- A* t
student who didn』t have *any* Internet marketing experience
* `# B2 K- w! M+ D# Hcan make money using the PPC to CPA money model, so can you.. O" f, N0 T2 q, z, m6 F' F2 g
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Start building those CPA campaigns!- v# C8 I4 k7 `! ?$ |2 P3 U. K
6 K+ a, E/ i- A+ I4 o# CGauher |
發表於 2008-2-25 03:10:58
