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Can I Teach This PPC-CPA Stuff? Part 2' W" j0 B7 x2 C& C5 ^4 L9 N
8 e% Y5 G+ `: iOkay, here is the continuation of the story on how I got my
( r) I2 G* E; Ybrother-in-law involved with driving traffic from pay per
) R" X+ g& U/ Pclick search engines to CPA lead offers.1 A: b4 a! \. u. M7 |: }
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I left off on how he messed up his Google Adwords account
0 [( g' f: m, d% s: ?and how I was trying to fix it.
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+ A8 O% D+ s3 i- T H. t8 O7 }' CHere is what happened when I dropped the bid on that $1.25
! |5 v9 w4 Z% f" flead campaign from $1.00 down to about $0.25.
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5 L9 ?+ E+ F* GReady?8 ^% _+ C) h% q) y* ?- e( K( P
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Google accepted the new bid.+ G" n1 t6 s; O
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Woo hoo!" }" ^% F) F0 \0 m3 m
7 |$ n( j9 Z2 H" hNow Waseem can actually make money on this offer. Google }0 E5 H; p# h
rewarded this campaign because we had developed a good CTR& d& m/ Y# r( c0 F. y, f& v
on the ads.1 P+ b0 n4 m: E- W7 f
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From this experience, I reminded him to develop his ad/ ~' T/ J% o6 S( d7 R
writing skills to keep a good CTR ratio for all his ads on4 [( a6 U' f3 R& M
Google.% |3 [3 r# g' J }3 H R
6 @! x& `# P4 T4 r( {5 THe is not a big Google fan because of all their( }/ {. s+ |9 H; n+ H1 \: W E
rules and restrictions, but he really likes MSN and spent a
- O7 q q4 G+ l2 M2 _, P; _lot of time on this PPC search engine setting up campaigns.4 p8 a+ I2 C/ ?6 o
4 w% z" {4 a7 O; a# uHe only ever did learn Google Adwords and MSN Adcenter. He
9 R" i( W, h2 G) F3 a- ~could have built a lot more traffic if he had experimented
! u/ p Z$ d6 q9 T9 Dwith the list of other *profitable* pay per click search$ c4 m: t9 _5 f. l' P
engines I had given him.
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He started making some good money, but things could have6 T0 c7 G/ O1 _% o, J3 E! ]( N5 @: u
been better if not for the following:
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1. Never use a broke college student who hasn』t made more5 @% c; ]6 p' T$ O ?7 N6 k
than $2,000 in an entire summer as a test subject. As soon
' `* B) x) m% J- x/ \as Waseem started making $100 in affiliate commissions a
( P- B1 o' M4 [' V/ lday, he got lazy and stopped doing much.
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4 K3 c: L. A" g0 o+ x2. World Cup: Waseem is a soccer fanatic and was *easily*
) w) l2 ^$ \) r# Tdistracted by the World Cup. So distracted that he told me
( C6 {, R( [; A0 R! Y; ?it was a *need* for him to watch almost all the matches.
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2 Z; }# S- A, m0 a& d' L% y3. He enrolled himself in a full-time course over the summer/ o. g' u4 o/ n
and had assignments and tests to complete. Okay, I will let0 x+ Q- _' }7 j# j9 A* d
this one go.2 k$ Z9 h+ x5 z8 e C a0 k# @
+ u5 Y( n8 ]! u8 e# p* @4 v0 b1 C; QOver the three and a half months he spent at my home, he only
# ^7 K7 K7 i. X- L& Bgot around to driving traffic to 4-5 offers. I had hoped
5 Y3 m/ V7 r- |5 h+ e9 Wthat he would have built enough traffic to pull off a* `) g/ ~' {- V& \
$10,000/month.; c' i% b% d7 E1 I2 `& T
: J; @5 b; Y4 b H0 \% }5 rHere are the result of Waseem』s stats since mid-May by
: e4 R. s" w- f8 H* }month:; \2 _3 z! i+ _( h1 N" m) ~. V! E# I
/ w+ L) y* m* v0 u) a0 j9 h** May **
8 w1 h0 C* a& i; ] ~Revenue: $830.05 Z$ ~$ H9 e0 t. e, u* `3 h
Cost: $616.385 E. n( k% A( ~+ I; S
Profit: $213.67
& I0 |9 S3 k0 n0 F9 yNet Margin: 25.7%: B) Q+ U$ `& d0 ?5 `5 w$ P
$ X& m( {1 s' ^# P3 _8 z
** June **
; l8 E- v. e2 G {Revenue: $2,526.95
$ ?$ n8 {$ Z; {; o, ?Cost: $2,390.283 O. |9 \3 J1 D: \
Profit: $136.67
+ {8 H2 H/ v$ U4 f/ U( G2 ENet Margin: 5.4%
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1 a5 R# P* d$ R5 A; {5 ]** July **
' j1 ]- g, ]& v8 B3 V8 {Revenue: $2,787.40
/ r6 B! F( F$ D( B8 }, d' t0 ^3 L' HCost: $1,749.53! G4 t" z9 y' _
Profit: $1,037.87
/ s" F5 i7 N. V3 {+ y) p! y2 hNet Margin: 37.2%
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** August **
. W: ~6 a( b. t2 P. V/ URevenue: $2,983.302 u1 E3 {7 I# v/ @+ f
Cost: $1,945.83
2 a( F; b2 |4 r, F( ]1 w$ P4 RProfit: $1,037.47" ~6 d. n) P3 T6 L" O( ?2 T+ b
Net Margin: 34.8%7 I" ~* E. k- k
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** September **! A' g; x9 A" w- }. n& z9 T
Revenue: $3,841.30
6 J: F2 p$ Q: U! U Q& ?5 nCost: $2,662.14
& d, Z7 Y- s3 jProfit: $1,179.16
0 d/ W |+ N! R9 TNet Margin: 30.7% i4 ^1 X- \" M8 J9 ^& G
L3 u% |7 J u# r. ]! {6 n** October **
0 V. X6 R7 o. t1 h; a* }8 ERevenue: $3,752.305 ]$ Q0 Q. p' ~- p% R
Cost: $2,701.780 W4 N$ P, W5 k7 l
Profit: $1,050.52
" R- q5 Q# [1 E4 cNet Margin: 28.0%
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** November (forecasted) *** x" H' |3 d- v V! w* s
Revenue: $3,280.00
. R2 X8 y& v# R4 a7 _) k' v5 h& ]Cost: $2,403.00 e* G; O" n: w3 Q8 z2 A
Profit: $877.001 h, |' Q, W3 W! a& B
Net Margin: 26.7%
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. }4 q1 z. C6 I) x Z2 W( vFor some people, they may say that the above profit is not" s( S, _& H- C, |& }1 g) Q
a lot of money. But for others, that is enough to cover8 V3 D' _- s6 I' [
a mortgage and car payment.$ r( n' W6 x; p
+ o/ e8 L2 N! G' i5 ?. x. L2 F3 ^For Waseem, this was a windfall./ @; A" {" ~* X
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Waseem got lazy and gave up to soon. It still makes me mad
8 {, ]. Z! N( bwhen I think about the potential.. B) t- ]9 B3 K! y4 b7 _
g; v4 g( N' J3 @6 W9 OIn fact, it was ironic that when he went back to university3 ^' ]$ Y, z- w7 Y. e9 v
in September, he virtually did nothing and his affiliate
' }# h& E, @) U9 v4 D+ {commissions jumped to almost $4,000 in both September and
5 n* W2 W, W2 j) o0 a9 Y0 aOctober.
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If he had just spent a few hours optimizing his campaigns" q) \+ X' |- Z* L7 s5 Q
using the *system* I showed him, he could have easily netted g9 ~$ {8 k- t z5 a( x" e
50% of these gross revenues as profit.
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+ T$ O# e/ L$ ^/ t1 t# x" ~: IHe still isn』t doing anything with his campaigns, but is
! Z6 ]" d/ o$ ^" ?( `' B" |still netting an average of $1,000 in profit a month on
9 V+ T2 j' k0 Jcomplete auto-pilot.
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; F& t. d: k I% {" Z' k' DI actually just recently saw him after he came up to help me
/ `' [8 L+ |: {& g, d& |( Aset up my recent two day seminar in Toronto.0 L/ T' {1 H) B0 V0 a- }; E6 ~* N
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You should have seen the look on his face *after* my two day9 q8 E8 {+ b& c! z
seminar, when I spilled the beans on *everything* I do to, w5 _7 V9 J/ m; Q( S
select group of 25 participants.
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I only taught him about 30% of what I knew.) j3 X M+ t' o: I; m
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He came up to me and kept repeating 「Man, I gotta finish+ L, _! D0 E+ A- C* @7 @! u
school and start ramping my campaigns up.」4 B+ k2 \# v* ^1 \0 |
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Don』t worry bud, only one more semester left. ]/ S. \* J2 s* C
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Hope this story motivates you that if a broke college4 i: M0 Q+ O' w' F, ]" s
student who didn』t have *any* Internet marketing experience1 p$ b e @, C% s
can make money using the PPC to CPA money model, so can you.
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& m0 W! r- o8 n( S3 V5 gStart building those CPA campaigns!6 K3 I# B, i3 ?/ `9 W
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Gauher |
發表於 2008-2-25 03:10:58
