找到後續文章了4 X( L. K) R4 P! U
: d6 \- y4 x9 {! RCan I Teach This PPC-CPA Stuff? Part 2& t, A2 _0 C \( ~. b
0 i( ?& @1 ^4 \6 J" R3 z6 qOkay, here is the continuation of the story on how I got my! Q* E# B' R. R' E: d6 U5 C
brother-in-law involved with driving traffic from pay per( E: z6 d" ]+ K7 N7 x- z a$ I
click search engines to CPA lead offers.
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( X* x7 @. D7 v! wI left off on how he messed up his Google Adwords account
) C5 Y. w. m [5 K% ~3 tand how I was trying to fix it.
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- m: u. t( P9 \; d( }Here is what happened when I dropped the bid on that $1.25
" j$ u& a) ], e, |lead campaign from $1.00 down to about $0.25.
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2 H. E/ m; A) w h$ c# z K: yReady?. {) S4 K6 u% \% Z. u& ^
6 M4 J8 @3 y' n5 d9 T: }
Google accepted the new bid.
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( E$ O% Y0 p7 H$ I" [Woo hoo!9 R" Q, X$ {; o# R- g
$ u3 D) x8 {6 k' J6 X3 ENow Waseem can actually make money on this offer. Google3 Q: L H/ `3 q5 L. |+ X6 O
rewarded this campaign because we had developed a good CTR
9 G4 ]$ `2 l2 m1 p* i% I8 bon the ads.
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From this experience, I reminded him to develop his ad
9 f8 W# k. I( b2 Swriting skills to keep a good CTR ratio for all his ads on9 p# A$ K- P; r. x' h
Google.
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- b; a! W* D7 ? K; s: QHe is not a big Google fan because of all their
" @4 P1 c. i; krules and restrictions, but he really likes MSN and spent a" G* P! I" e& Q6 W" |
lot of time on this PPC search engine setting up campaigns.7 Y9 j9 R8 V' Z% C0 p0 V2 G
& ?: {2 Z9 \: VHe only ever did learn Google Adwords and MSN Adcenter. He
- z- @8 O7 F" w# H; G3 Ncould have built a lot more traffic if he had experimented
; c5 K2 ~! o9 F3 g9 R. ^/ N8 fwith the list of other *profitable* pay per click search
" k4 F0 m! e2 n. e. k9 y: V$ ]( r9 d4 wengines I had given him.
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He started making some good money, but things could have
8 f" X$ G! X3 C% Xbeen better if not for the following:
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$ V/ H0 h. z/ W1. Never use a broke college student who hasn』t made more4 X4 r' i6 n6 M* Y8 ^5 w; a
than $2,000 in an entire summer as a test subject. As soon# ] r/ }5 \. z# B( D0 g
as Waseem started making $100 in affiliate commissions a
& X( [6 E& T5 y! ~ V# j3 z9 bday, he got lazy and stopped doing much.
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% b! k8 [1 E k* t+ z$ J$ D3 {2. World Cup: Waseem is a soccer fanatic and was *easily*0 ~) B! k& Y, n' m6 d% x
distracted by the World Cup. So distracted that he told me% Y/ Q* A% g1 k- f6 ^
it was a *need* for him to watch almost all the matches.4 ^' Q, K7 l3 u% \* }# M
, j% F* B: m% [2 _8 } E. n3. He enrolled himself in a full-time course over the summer
% L& D* R& a2 m; ?9 n* z5 g9 b0 G, b0 |and had assignments and tests to complete. Okay, I will let; J: x7 c8 _% ?! D1 c/ U7 h
this one go.
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Over the three and a half months he spent at my home, he only
- m3 b- X- j4 Lgot around to driving traffic to 4-5 offers. I had hoped" c7 A( N- P4 k. Q) z8 V" w" c% _9 {3 x
that he would have built enough traffic to pull off a
l& l3 @* n2 S0 M! {) I% C& s$10,000/month.
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' h X5 V; F( A2 `2 CHere are the result of Waseem』s stats since mid-May by% ~6 F6 |! M0 y! O3 i
month:0 q3 d+ F$ R1 X* a
+ B+ X8 S7 l# Q- Q/ c9 z; L** May **
$ H; @; z0 U: O' ]; f( [Revenue: $830.05% ?+ F/ [7 B5 c% V
Cost: $616.38, C% {4 C2 [; }; H- j
Profit: $213.67
- w6 f1 S1 p4 |; e) P: W% H* d* J HNet Margin: 25.7%
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** June **4 _% |/ D; L/ z9 d
Revenue: $2,526.95
$ p, q) Q$ P* `/ Y2 H2 W: dCost: $2,390.28. s3 T& f6 y* ?: u8 G# u Z8 C
Profit: $136.67
$ U. g! e! O2 A: @Net Margin: 5.4%
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** July **
2 d# P1 y: {" U5 {Revenue: $2,787.40
+ O6 ]. a5 W' V( b& G$ ~Cost: $1,749.53" F0 i( J1 ~1 l5 R0 E
Profit: $1,037.87
L; Y" p$ |7 w g: z% } ANet Margin: 37.2%1 R! L0 @* H1 H% [, _3 o# w2 J( Q3 U# C2 ^
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** August **
% x* T: a _9 B& t/ {Revenue: $2,983.308 w) G0 ?2 u( ~: n4 K" o9 {
Cost: $1,945.83
* {. }8 S/ A% y$ b* t- ?Profit: $1,037.473 u& D F" W& o% ?
Net Margin: 34.8%
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** September **
, X7 p% r6 P( {5 |% q) qRevenue: $3,841.306 q( ~9 |+ ~$ w7 M3 i" |- ?1 }6 k
Cost: $2,662.14/ D+ b- C4 {; M4 I1 d
Profit: $1,179.164 t7 [1 {+ P$ m* r+ I
Net Margin: 30.7%
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** October **
* l# `- Y9 b/ e5 W1 u8 aRevenue: $3,752.30+ \9 Z; J6 o; z- X+ V
Cost: $2,701.78
' b4 h- ?7 k8 N* u! k. \2 B8 vProfit: $1,050.52
1 t4 m0 z7 T" k- ?( p; W8 HNet Margin: 28.0%
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** November (forecasted) **. h: x4 `) |8 ?
Revenue: $3,280.002 v& A2 p+ e. y, p5 o
Cost: $2,403.00
4 [" k% r( Y, B" ^% S+ VProfit: $877.00
$ I: g% ]( u" w3 L0 W$ B1 `Net Margin: 26.7%
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! O! v. R; n, e% e8 FFor some people, they may say that the above profit is not
- {# }$ t. P% C5 X) Ta lot of money. But for others, that is enough to cover4 C# x; h" ~: M5 j6 n+ e
a mortgage and car payment.
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' }$ f5 g4 Q, g1 K Y4 Z: PFor Waseem, this was a windfall.. B" w5 a$ m9 J' g1 E0 @
0 G9 `: U/ D! |* @0 y0 ZWaseem got lazy and gave up to soon. It still makes me mad1 U; A2 }6 |6 B0 ]+ F# ?6 Z% ^
when I think about the potential.
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In fact, it was ironic that when he went back to university' Y) x* L) M, u8 ? z/ ]
in September, he virtually did nothing and his affiliate
5 T; ~8 Z- `& q5 Z/ ]commissions jumped to almost $4,000 in both September and
! F) L; ~% h+ i, e' W& z0 {October.
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) X: h* I& \7 eIf he had just spent a few hours optimizing his campaigns
4 Q8 z6 P* X5 A7 |/ z1 busing the *system* I showed him, he could have easily netted
+ b4 ?4 b7 ]& [50% of these gross revenues as profit.
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3 y) n. a4 O2 a+ ~2 b1 rHe still isn』t doing anything with his campaigns, but is
8 o0 Q2 w2 V# U2 ]7 @+ zstill netting an average of $1,000 in profit a month on
8 C% N% m: Q6 G9 H1 E( Kcomplete auto-pilot.- _+ \; m* n# b3 W1 T
6 ^: S& p2 R9 u% p2 K4 {I actually just recently saw him after he came up to help me
- Z7 a) b& x, \8 M! v+ kset up my recent two day seminar in Toronto.
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0 }, ^+ w$ I7 o! ^. D) cYou should have seen the look on his face *after* my two day
9 ^& B9 I' ^9 j9 V Eseminar, when I spilled the beans on *everything* I do to
, B3 F: p# R# r( d' p4 b$ U$ t( I/ dselect group of 25 participants.
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! g6 R8 G! S( \, KI only taught him about 30% of what I knew.
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, T$ K) E( ?/ ]- L5 t& KHe came up to me and kept repeating 「Man, I gotta finish
6 b' N: e: |8 d( nschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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$ `( a' F0 k+ l3 n& u) \' D4 KHope this story motivates you that if a broke college! y1 ]5 I' ^5 E# n6 i t+ ]
student who didn』t have *any* Internet marketing experience q& r1 A: s; z- q W5 w6 I, }
can make money using the PPC to CPA money model, so can you.9 I6 t4 l4 H8 N$ X& r: U
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Start building those CPA campaigns!# p& C# R- ~3 k. z! S% ~/ B: p
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Gauher |
發表於 2008-2-25 03:10:58
