找到後續文章了
9 L+ \% D# F9 S8 v1 i1 @
. F+ E+ S$ D& {9 `1 QCan I Teach This PPC-CPA Stuff? Part 2
9 m" T4 I8 k1 K! C! c* t* P+ v& P5 q1 M9 Q4 g- n+ o
Okay, here is the continuation of the story on how I got my
, h' T7 f" ~3 y# |7 jbrother-in-law involved with driving traffic from pay per
$ I4 F; l$ x7 }8 Y fclick search engines to CPA lead offers.
! H1 a% e- a4 G7 Y( N% N, e' y0 n. f- @9 E
I left off on how he messed up his Google Adwords account2 u: g7 I+ J- u$ n0 x+ D; i! \, R
and how I was trying to fix it.
/ _6 x3 [4 ~1 E O1 ], I" q! L# \# Z# A( J; O* o9 N
Here is what happened when I dropped the bid on that $1.25. ?4 w: ]. @5 }% o# S0 i V
lead campaign from $1.00 down to about $0.25.
3 Y* V2 S. I5 j v$ C3 @5 K, f$ C1 \0 n+ E. E0 A* q
Ready?6 O0 [3 ]; a) v% u2 v+ ~8 y
4 z: ~! r0 P) i% J% l: v. sGoogle accepted the new bid.
( p. S6 `- L+ _
# b" e) Z2 ]% `3 U' ]/ XWoo hoo!
3 U4 T0 E |, X3 T) Q, y! X& Z
4 m. B. D$ Q# e# X9 yNow Waseem can actually make money on this offer. Google( o; l5 H( n4 F: h7 }
rewarded this campaign because we had developed a good CTR; g7 N4 t, S% q
on the ads.# g# M% H9 C9 {; }% N6 V& g8 e
9 H5 v8 f: N* u% zFrom this experience, I reminded him to develop his ad
- U: {) x) |; b+ z" gwriting skills to keep a good CTR ratio for all his ads on
7 t& Z+ z; ^, h( HGoogle.: P7 x0 ~5 S3 ?9 v3 A" Z9 h
. S3 j1 g- U1 x6 R2 U( j' C u
He is not a big Google fan because of all their$ T/ R, `% i5 `! f- G! J6 ^6 T+ f% i
rules and restrictions, but he really likes MSN and spent a
& \2 A7 E# k/ \, R klot of time on this PPC search engine setting up campaigns., A8 R) {5 U; Q3 E! ~
) J. G2 w* s5 P4 m0 MHe only ever did learn Google Adwords and MSN Adcenter. He0 P3 m+ }7 J r$ Y( J0 L) q
could have built a lot more traffic if he had experimented
) z4 ?8 Q8 x* R4 z4 awith the list of other *profitable* pay per click search |0 U3 ]6 X( n( M
engines I had given him.9 x& Y5 G1 k# P/ \
5 |6 v4 Y g( r0 g- t9 D/ C
He started making some good money, but things could have
7 T( }! @1 M/ W, b" Sbeen better if not for the following:
7 F- K6 _ M3 R1 ]. n! x- B0 J4 F9 F5 y/ ]
1. Never use a broke college student who hasn』t made more
7 i0 R) S6 L3 ~. E0 Sthan $2,000 in an entire summer as a test subject. As soon
" X6 ?% G# c' q' Fas Waseem started making $100 in affiliate commissions a/ B& X7 j" t# j! O- |5 y* l1 y
day, he got lazy and stopped doing much.
( ~( a6 O/ _9 ?- w$ N$ \: E; U, q& q. g
2. World Cup: Waseem is a soccer fanatic and was *easily*% n0 i, U# b: ^# T, w9 H; H; K
distracted by the World Cup. So distracted that he told me; }6 B1 @, k& D' W( H# M( t2 K
it was a *need* for him to watch almost all the matches.
! }4 H% Y5 S, ?+ c2 m1 a, v( ]7 E0 d
3. He enrolled himself in a full-time course over the summer' B' l" X: j# k% ~6 K) O3 q
and had assignments and tests to complete. Okay, I will let
7 S. E8 v r; @/ W4 W' r( ithis one go.
: c3 X) V9 j0 v0 R& R7 Y/ h/ R. h& y/ v4 \/ R- n% ]! x
Over the three and a half months he spent at my home, he only
) o# g7 l( c7 R, M& R: ~got around to driving traffic to 4-5 offers. I had hoped# p, C) E* W8 V
that he would have built enough traffic to pull off a
" X' Z9 Z8 X) _/ k! y$10,000/month.( M4 V4 d1 ?* g; G' k6 b {
) w3 b1 j. m ^ g
Here are the result of Waseem』s stats since mid-May by! ?3 S# J L* L* r, T, C) |- T+ `) f
month:
- S2 O" L0 G. i) L
! t8 R" p/ m+ s% m* p3 F** May **1 v' F$ K0 ~# W( k2 w8 d
Revenue: $830.052 J& m; M9 {8 j- l L8 B
Cost: $616.38# V9 k' R/ V! e. t
Profit: $213.67
' ~0 u7 L) a" B3 |/ iNet Margin: 25.7%
( K- q: }' b! z* q) P v" x+ {& c5 k$ R: u) J [
** June **# Y; I/ W) W0 i5 Q
Revenue: $2,526.95+ y5 c' b' D e1 c
Cost: $2,390.28
& k6 Y' Q& f4 H& i' DProfit: $136.67
F5 R% C3 f0 @Net Margin: 5.4%8 N0 d& o7 \6 i. m+ o9 r- B
" M" O `0 C0 w& [, H
** July **+ M7 K# k" B8 d, B9 o& i( ~
Revenue: $2,787.40
. c) j& b# F3 M9 lCost: $1,749.53* i$ ~% X* s; m8 Z$ l% _
Profit: $1,037.878 ^& Q5 d+ p1 B3 J' t7 I4 b# {
Net Margin: 37.2%
9 m; f* j) p! E+ p* X' B/ ~: _% U( D
** August **
+ ]* C& b9 y: l7 rRevenue: $2,983.30
% [4 {. X& K; ?8 dCost: $1,945.83
8 J+ {" q# E- r o) T+ RProfit: $1,037.47
% ^# {* M7 ~! v/ Z, i, E& BNet Margin: 34.8%
( B% g& z5 ^9 R9 ]+ V" R3 K: F6 ?1 m# |8 A) |" ^3 Y2 A) A* H
** September **
& Y& h) ^' I2 j* } o+ E: ^( [Revenue: $3,841.30
# `. Z' M- v. q3 k# e# b0 ~4 jCost: $2,662.14
, e; t* Z( i3 o/ i$ o: G( a( V+ Q3 eProfit: $1,179.16$ S" M, b* B* Y
Net Margin: 30.7%* M' D1 |: Y: c4 D
7 F, S) H. G% Y f D** October **
" K" j) b# F8 f7 P& f. _Revenue: $3,752.30% `3 Q$ v5 o# R" V; J, K q
Cost: $2,701.78
/ v( B( F6 L( E3 f, LProfit: $1,050.527 T* R& x+ S5 {: L( I3 ~ l5 Q' @
Net Margin: 28.0%" L4 Y7 l2 d" ~! @* |& ^. j
7 |& a1 k/ u2 @8 l
** November (forecasted) **9 k! E3 Q" M( U# D
Revenue: $3,280.00/ X% Q; E7 q; U0 o
Cost: $2,403.00
) H( j- ]) p; A; x8 Z( G$ nProfit: $877.00
! l$ i9 f* L. O# } Z: u; q- KNet Margin: 26.7%4 F( p. w. j# v+ _ D6 f
x4 O2 y! T0 {8 f9 [( ~! z
For some people, they may say that the above profit is not
2 I3 F) }8 w7 f+ j8 W8 {* ba lot of money. But for others, that is enough to cover% h8 f% z u9 B# W# z
a mortgage and car payment.
) y+ w2 P, {% z, q7 c- g% E- D7 Z+ d5 i2 U9 w7 B
For Waseem, this was a windfall.
/ r4 w6 ?1 H, ~( u; J. ]& }% f& m& c% L3 z( }. p! s
Waseem got lazy and gave up to soon. It still makes me mad5 j; t/ y' ]5 p' F) \* @
when I think about the potential.
6 p% I# P. e: V( p
: c3 _9 y* P; V) m& ]- U2 c! s% T5 hIn fact, it was ironic that when he went back to university1 o3 D$ @6 P8 V! i5 e
in September, he virtually did nothing and his affiliate
+ Z" A% w! e z" W. I: `& Ocommissions jumped to almost $4,000 in both September and
9 @* A/ [3 X" u0 h, C! L# @October.
2 ]$ D" {7 P2 E8 g: n* M3 b6 F* l/ K( M: W! ]
If he had just spent a few hours optimizing his campaigns
) f/ @, [. e" D V* a9 Musing the *system* I showed him, he could have easily netted
; Z9 V$ o% X! O- v4 q0 ~4 W50% of these gross revenues as profit.
: V* I# v/ o. l* y0 @7 `
9 o% ? k. Q# ^8 |5 ^+ @He still isn』t doing anything with his campaigns, but is0 ?5 D9 U0 R( w' D; t& i5 O
still netting an average of $1,000 in profit a month on
6 t7 y* E( j8 O! H3 U: O# X% Ecomplete auto-pilot.
! L* n6 o% U! b$ o% E; P8 Q4 {4 H( I# f$ a- f2 b) D
I actually just recently saw him after he came up to help me( d) M/ `2 b5 S `! A, g9 ?
set up my recent two day seminar in Toronto.
8 u& w3 z; N5 u* x
' Q2 ~' P2 z/ w5 P" y3 W. ~You should have seen the look on his face *after* my two day* l7 Z8 t, e( T
seminar, when I spilled the beans on *everything* I do to
) G' `2 T0 p7 P+ [) Q! Z( iselect group of 25 participants.$ m$ k6 V+ K# n( q$ V2 `2 B3 i8 K
8 _/ d. R9 s% x0 I l
I only taught him about 30% of what I knew.& x) d& S' J( \0 T6 F
% y$ f- Z; C5 |/ T2 B( |0 Z8 D1 |( DHe came up to me and kept repeating 「Man, I gotta finish
% M7 w% P# _$ R% f# Vschool and start ramping my campaigns up.」
0 U' u2 ]- [$ m7 Z2 {- D/ t
( U4 z9 U& }, LDon』t worry bud, only one more semester left.% e+ E# k' C1 K: V" s( D
& {" U, p: J3 B% L$ U$ LHope this story motivates you that if a broke college& S! m4 ~, e, k* A- G$ `4 T7 z2 ]5 o
student who didn』t have *any* Internet marketing experience! v9 \: f; p' _, l3 _+ c! c
can make money using the PPC to CPA money model, so can you.
& Y% i% o0 ^7 H( P+ d% l) F) L( b0 V" J) d: Q4 l
Start building those CPA campaigns!1 U: ~0 D& g, T/ k; c" w. w
3 B! G1 V, x+ v8 H6 O2 M1 ~1 l
Gauher |
發表於 2008-2-25 03:10:58
