找到後續文章了( Q5 ?$ J7 `( C& P& E# }1 q7 P3 ]
) h$ w5 `4 u: d ~
Can I Teach This PPC-CPA Stuff? Part 2
6 w) y( V7 d3 ^0 }6 |, H) c6 F, Z; c/ M! U
Okay, here is the continuation of the story on how I got my
; v; Q6 x% j# a1 lbrother-in-law involved with driving traffic from pay per6 f, u& M, C( [& b
click search engines to CPA lead offers.% K7 G7 k( [9 K, S+ m, }/ d
4 q1 e. j( N: M' y3 LI left off on how he messed up his Google Adwords account
4 G$ p+ D. x/ M" \5 `9 d5 @and how I was trying to fix it.
" e J5 J" F5 G' p0 h- ?5 R* o* N
7 p/ k$ K, ]6 [5 o; y0 \Here is what happened when I dropped the bid on that $1.25
1 _( l7 ^2 m- I' J* H$ `; rlead campaign from $1.00 down to about $0.25.
5 l2 q" u8 Y' R# X) g. F( @
7 t0 h& P( ~; j# [% A6 A5 Y$ }9 `. ?Ready?
0 E G4 A0 z) o3 i& F6 D3 i9 o' P
% I$ R) k( A, P% d0 YGoogle accepted the new bid.5 f4 @! d* \" e
, A4 x1 T. p; O& W- j8 IWoo hoo!4 s0 Q( p l# c' X# ^
* x2 S4 h5 S! lNow Waseem can actually make money on this offer. Google1 U% \+ l5 ]8 R+ s( X8 V
rewarded this campaign because we had developed a good CTR
0 L6 G/ `" ^" B' `* son the ads.* A l0 q: g) e$ w9 ~
& A/ `, W1 z' i$ {/ HFrom this experience, I reminded him to develop his ad
6 Y) O' h4 k3 _6 f4 Wwriting skills to keep a good CTR ratio for all his ads on
; s4 h) [5 l7 w! k8 c4 NGoogle.
, O& j, s: k' T- u2 K9 c
$ b1 D2 W9 N+ j; @8 wHe is not a big Google fan because of all their
' Q0 V& N R0 V$ X: `rules and restrictions, but he really likes MSN and spent a
7 O/ O8 g3 n! |: Qlot of time on this PPC search engine setting up campaigns.
o% g8 j9 O) I1 b3 u$ |
& _/ w6 A! d0 t: XHe only ever did learn Google Adwords and MSN Adcenter. He
1 @& @- _8 r" E" {could have built a lot more traffic if he had experimented
# N0 Q, V( p5 ~; t/ d9 `/ Pwith the list of other *profitable* pay per click search" ~/ K u' t6 B; P& T
engines I had given him.
# I* k% E! E( h9 _! e! Z; S: E' S, ~4 ]" @
He started making some good money, but things could have
, Y( g2 z- q* c' ^7 _4 @: Sbeen better if not for the following:
' D# P% J& A# b/ ^7 C9 J
, e! E X; K; M% M b0 p1. Never use a broke college student who hasn』t made more% ~' S$ F( R+ l4 ]& S
than $2,000 in an entire summer as a test subject. As soon
# a+ A9 x' }4 A; e* x/ V+ ?as Waseem started making $100 in affiliate commissions a& b* i# _: s7 q. f, O9 E
day, he got lazy and stopped doing much.1 Y8 J& O* z! t
) `0 B! G" b% b. d3 @5 H
2. World Cup: Waseem is a soccer fanatic and was *easily*
; F/ v9 N5 s( P/ vdistracted by the World Cup. So distracted that he told me/ J' f: h+ o( e' v6 V V$ t
it was a *need* for him to watch almost all the matches.5 n- T! o2 Y' Y( o& H
* ~% \! _; ]" a5 o+ l' e3. He enrolled himself in a full-time course over the summer" h r4 {8 c8 q- U
and had assignments and tests to complete. Okay, I will let* l) o- R, ]2 @& G& S4 ?1 \
this one go.
/ ~6 N( \ u% a4 S1 e
$ p+ i! [* V& T( u* r, f3 {% C+ Z/ Y3 GOver the three and a half months he spent at my home, he only. Y, H2 ]5 q% `) l
got around to driving traffic to 4-5 offers. I had hoped- l8 Q: \& ` C% g' ]! }
that he would have built enough traffic to pull off a0 O) ?4 `: ]" {0 s' z- I
$10,000/month.
- H' w7 u1 f1 n U; l& ?$ e: m' Z- a5 j8 A) o
Here are the result of Waseem』s stats since mid-May by
( l' Q" z* Z# ~& F) O$ i/ O* _month:" B$ w# P' O; Y; c$ ]$ @
5 M9 k4 ^9 h+ t2 i0 O** May **% f5 O; e# _! Q0 L
Revenue: $830.05$ C6 f6 e; F# \$ Y' v( R
Cost: $616.38
# Y: J+ M1 E& u) e% s; m& DProfit: $213.67
0 \' Y& p+ _$ G: fNet Margin: 25.7%
; u7 m% W8 C& `: `, H. r* f) T* R+ X9 N
** June **
S1 X( B. _9 m% R& O1 vRevenue: $2,526.95
~/ I6 L4 F/ RCost: $2,390.28
. f, q6 Z1 W, C LProfit: $136.67' _" V1 j6 q5 w" _6 M, e; `+ a
Net Margin: 5.4%5 N% n% o4 B- x' S7 ]
" a! i4 ?2 T. g( j. T# v8 l** July **9 o/ c0 m. _6 Q+ }; K3 `
Revenue: $2,787.40" c2 b( h5 v2 y) j2 }9 b
Cost: $1,749.53 j- U, E# {$ s I& O$ A
Profit: $1,037.87
6 ~# M; V. n- F( X" ONet Margin: 37.2% g6 k' w! y' X4 b$ A# m
0 \, m" v9 R4 I& Y** August **
& X2 f& y4 G0 CRevenue: $2,983.308 d& o% R* [6 d; J0 a
Cost: $1,945.83( x5 ]8 p+ O, z% e
Profit: $1,037.47
% i3 O- o' K/ X8 ?! wNet Margin: 34.8%
4 E1 k7 C; Q- |8 z! v
5 T6 M" O$ h5 I* S** September **
- L0 {# d# z) z SRevenue: $3,841.30* p+ X1 a+ \4 _" K! c6 }
Cost: $2,662.142 t- A' o9 J7 R* S w# x+ U
Profit: $1,179.16
8 Z5 N: r$ l1 t" ?5 uNet Margin: 30.7%$ a. _: c9 B" m) d, [
' ?0 G! U- H% g: }- j! |1 w1 V, |** October **
% u9 b5 }3 Z6 a% aRevenue: $3,752.307 k& Y2 v5 Z! L2 Q
Cost: $2,701.78" F- M) {1 m, z
Profit: $1,050.52
( K! l) H1 W* C' C% SNet Margin: 28.0%5 {) M. \9 Q9 J5 Q
# {) b% d' x& k2 K* W% v** November (forecasted) **5 g7 r. p+ F8 `' P
Revenue: $3,280.00" k5 s7 c) k; [; M2 \( p9 Q h
Cost: $2,403.002 `- f- G, d! Q
Profit: $877.00
4 c5 S2 I) {4 c2 k2 f4 ?Net Margin: 26.7%
+ `# G/ D& _+ W0 `/ E2 [
! B: V0 P. W: @: v9 _7 c8 j! _For some people, they may say that the above profit is not* L) z5 H$ j+ G7 r' f
a lot of money. But for others, that is enough to cover
" E2 f/ Y* \7 b3 s! i, \3 {( e- Wa mortgage and car payment.
: Z/ T# |, p2 T: m6 B2 e
1 G: l" {4 J' Z" p7 tFor Waseem, this was a windfall.
! f. h# Z) D; W: h# E# A2 o# \$ B5 S
# l, B& I; D5 ~) |$ a# ~Waseem got lazy and gave up to soon. It still makes me mad$ z h3 \4 x9 ?# a0 u
when I think about the potential.
$ n! t, e5 _5 n
/ q4 l# i4 O) J/ \/ ^$ c: o& WIn fact, it was ironic that when he went back to university
^0 l( _$ L; Z* R4 j* Nin September, he virtually did nothing and his affiliate% m8 U4 L) d4 _ Z
commissions jumped to almost $4,000 in both September and
% c, K7 k* I# u1 y. u! d9 ?4 E. LOctober.
+ s# z* J4 {9 _7 o( a. w- |+ X
8 Y& `& a5 i0 n1 T5 A3 m/ \If he had just spent a few hours optimizing his campaigns
) \" B ?; V' N5 Busing the *system* I showed him, he could have easily netted- j, V! b8 s1 Y% m# j) r! V0 J! x
50% of these gross revenues as profit.
- b$ t' y8 Z3 } x. }; M4 c; o0 L/ D2 ~
He still isn』t doing anything with his campaigns, but is; u2 W& k- a0 g. ^
still netting an average of $1,000 in profit a month on
* z4 v( v$ m' I: p* {8 k- Rcomplete auto-pilot.
2 d+ m5 q. h8 ]( B/ |# U4 V9 _: Z9 T: p
I actually just recently saw him after he came up to help me( u3 O3 J/ d7 e8 o y( s: q
set up my recent two day seminar in Toronto.
' Z$ N3 G, Y& @& a* [! W1 ~9 C1 l# q$ ^* n# a
You should have seen the look on his face *after* my two day. t" p+ V3 t3 P4 G I5 N$ l
seminar, when I spilled the beans on *everything* I do to+ h/ g- e8 G) d
select group of 25 participants.
: O5 X2 l t! a: @! O! U/ p# ?& V; @* F; C: s$ y
I only taught him about 30% of what I knew.% G* H4 A8 T1 |; q: l5 f
3 E" M5 r' U7 i" w2 Z8 \
He came up to me and kept repeating 「Man, I gotta finish
* I) N- `9 x* D: w- m, c* bschool and start ramping my campaigns up.」
f5 z5 m1 a, |- M% n, a) }5 B9 I& u: f2 O( y B, t/ D
Don』t worry bud, only one more semester left.
. @. O# Z$ Q" N [/ h* C) W1 J; I L+ i6 _
Hope this story motivates you that if a broke college
; m- U; v) g7 n. G8 o0 F9 Nstudent who didn』t have *any* Internet marketing experience
3 E. d9 _; t: n5 @9 ^can make money using the PPC to CPA money model, so can you.
& {# I4 r" r$ F) t* u
" J; K9 ]/ L0 x4 \0 m) z2 LStart building those CPA campaigns!5 _+ R2 i8 b6 p: x* l' z( u
" S/ e3 n7 d2 r8 oGauher |
發表於 2008-2-25 03:10:58
