找到後續文章了- D) }$ o9 s1 R3 L d
, _0 b) B9 \5 e- o' W$ N& YCan I Teach This PPC-CPA Stuff? Part 2% F) G! B+ N! c& R9 k
+ I. E0 j/ G; v8 C4 a: z
Okay, here is the continuation of the story on how I got my
5 ?7 n$ q& j! l. d$ kbrother-in-law involved with driving traffic from pay per" j, h& ^; ]9 e9 p' c' v
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
' a6 k6 S% f3 K/ kand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25* H0 I+ g* y* O
lead campaign from $1.00 down to about $0.25.& m; Y% d9 h) a" N' Y
4 B, `% ^" h! [: `
Ready?1 J' I1 l- ?& Z, ~5 d$ i
7 ]0 a0 j/ j) ]3 ] \$ |* u$ H" RGoogle accepted the new bid.
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Woo hoo!2 U ^2 D/ l$ Y5 M7 W2 J
3 h8 h! B6 m% T$ Z' z( u% W
Now Waseem can actually make money on this offer. Google
' v O/ x) A; c% M( H5 d; Krewarded this campaign because we had developed a good CTR
2 t: F" V" C9 M; ton the ads.: n9 ]8 f, L: X1 o' F( A& ^% ~+ [
9 f$ I) @1 n( R& e9 EFrom this experience, I reminded him to develop his ad
y$ _3 V( h* mwriting skills to keep a good CTR ratio for all his ads on- y. E1 r$ S+ r
Google.
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He is not a big Google fan because of all their
# O* S7 F, g0 f4 ~) \: Xrules and restrictions, but he really likes MSN and spent a
4 h/ ~+ i5 b8 r& g# Xlot of time on this PPC search engine setting up campaigns.1 Q# t# D* H/ z* K8 i
7 {# \+ o! X2 p/ V. PHe only ever did learn Google Adwords and MSN Adcenter. He' |" }- a: Y& s
could have built a lot more traffic if he had experimented6 _6 {- E' Y6 e, K7 M
with the list of other *profitable* pay per click search
# j8 n0 d% D& b, P# r6 `8 F4 G6 tengines I had given him.6 O0 R* k& ?$ A7 F2 L2 Z
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He started making some good money, but things could have
: x, [5 J/ Z9 Q ^ H. Rbeen better if not for the following:
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: n, e% |2 `; {1. Never use a broke college student who hasn』t made more! Q) r% y3 i% a* {
than $2,000 in an entire summer as a test subject. As soon3 L* h: } F7 q; v' F9 K
as Waseem started making $100 in affiliate commissions a
; ^) w4 k: L: S' eday, he got lazy and stopped doing much.
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0 R* M" R$ J. o. e) R6 l9 S; x2. World Cup: Waseem is a soccer fanatic and was *easily*
2 K' @% K. m7 n: G: U$ J2 k$ Vdistracted by the World Cup. So distracted that he told me Q: n; s A: E" ], i9 o# i+ Y$ Y
it was a *need* for him to watch almost all the matches.
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3 p& y' D4 S' Z2 s9 N- O& y9 }3. He enrolled himself in a full-time course over the summer
9 ]; J3 `8 W! Band had assignments and tests to complete. Okay, I will let) O' P d2 }# G& g8 q
this one go.+ F6 O/ p8 _7 C
* [) g- P) v) n5 @2 ?) N% M! z1 ZOver the three and a half months he spent at my home, he only' K" V5 @( r# R
got around to driving traffic to 4-5 offers. I had hoped* e* f8 N/ Q8 p, w, D; W# D
that he would have built enough traffic to pull off a
3 s/ t. ~/ C6 P. S$10,000/month.
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! B- S; G. { B( z0 s( {9 uHere are the result of Waseem』s stats since mid-May by+ L# y- v. w6 R5 [9 \! U
month:6 U# h. G5 v' _6 ^( c: T' p
, I0 P7 n( n. @( F e* C5 @% {" J1 u( c** May **
9 ~$ a+ o* A. K$ v3 \! l( f; bRevenue: $830.050 s8 w5 T* K8 I! Z. Y4 \. `
Cost: $616.38
: |! L+ g5 F# q7 _Profit: $213.677 X! L# T" ~$ Q; F$ ]& c5 f) w
Net Margin: 25.7%
8 b' |" D# M% ]9 ~
- m G' u4 _. }3 O, Q** June **
% @4 t, `# a. }5 r: |6 U! sRevenue: $2,526.95 p- D/ D4 u8 j0 _+ Q$ x4 O- K$ k, m
Cost: $2,390.28
. G; I H0 V$ u. d/ PProfit: $136.67
/ M8 ~2 ^# O, Q* _2 P; \- lNet Margin: 5.4%
& t# P" D$ `+ w! F& @2 `0 R* I, ~& g9 _0 I! o
** July **
! g: l2 v# ]8 Z) ?9 j/ [# jRevenue: $2,787.40. c# b) @! N I+ [. m; |0 ?
Cost: $1,749.535 K- J* w3 O ^; j5 U" l; N
Profit: $1,037.87
8 Y+ M! a! _ }) G& k( k2 ENet Margin: 37.2%
_' C! P* G* K
, [& b2 r/ h, V) F( m' V** August **
" Z4 {- D' Y% S0 X9 m: _$ V% NRevenue: $2,983.30; F2 n0 ^- @/ ]# w/ @* O
Cost: $1,945.83
( w/ q; ^! v+ \. _# y& f8 r. AProfit: $1,037.47
7 r% J' ^+ e4 @# t' x; uNet Margin: 34.8%3 C5 G \7 C" B. d
, F( x6 _ T8 H0 N4 N+ g' n% i9 X** September **3 G" A' j! _ x! {4 t
Revenue: $3,841.30
! P( R9 ^: X6 z& d# {Cost: $2,662.14
( j* l; C& i5 SProfit: $1,179.16
( Q! x# v* ?5 |+ b7 F. KNet Margin: 30.7%
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** October **0 G) A D( ^7 Z1 X
Revenue: $3,752.30# y* r$ _$ d `7 \
Cost: $2,701.78, H/ b, C' Z, U% u, w" T
Profit: $1,050.52
8 ~1 l3 @9 N2 i yNet Margin: 28.0%: P/ y/ k, }8 v: P+ R
0 k9 K5 \. i4 e8 `4 ?% J, ?% w** November (forecasted) **" w, Q+ L. U) L$ W( a6 h) R
Revenue: $3,280.00
. c& W1 C J `2 R% fCost: $2,403.00% ^ U) ~: H# P8 ]1 D9 m
Profit: $877.001 W, o1 _. _0 }# I
Net Margin: 26.7%. U0 I- [/ R& `9 s
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For some people, they may say that the above profit is not/ a- R) P: k, F. g
a lot of money. But for others, that is enough to cover
. `' i6 Q8 q+ ?. ~! ^1 ca mortgage and car payment.. D# f% @1 _7 W N: y& a
5 u# _- D% T3 s* t; B& ~" O
For Waseem, this was a windfall.* D; f' [+ @( D8 s
$ w2 M) V/ r: r9 V; m# Z- s9 N) ]# PWaseem got lazy and gave up to soon. It still makes me mad1 {, w) a1 t2 e3 P
when I think about the potential.! o& Z. g/ t. v9 r+ z
6 q; ?% d0 k1 g' ]) x+ y6 W3 w
In fact, it was ironic that when he went back to university
4 D& z* Z, ?" H: }2 `in September, he virtually did nothing and his affiliate
; |. y0 z/ g+ f* V+ K# M9 ecommissions jumped to almost $4,000 in both September and
5 R3 q+ b3 S* m4 E1 rOctober.0 d7 G1 _" T; g0 c( t' W2 d
' x' f- V& u$ R& u: _1 J, P+ b. ^# S
If he had just spent a few hours optimizing his campaigns
- { K, h% s& yusing the *system* I showed him, he could have easily netted
/ a. p2 R8 Q2 }3 _ T* v50% of these gross revenues as profit.& N- q4 A1 H1 R/ y- R! @
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He still isn』t doing anything with his campaigns, but is
$ W7 s. A' j" A& H z% O! tstill netting an average of $1,000 in profit a month on
8 y' a# X. M4 M$ [' vcomplete auto-pilot.& j2 N2 n8 b- k6 m" s
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I actually just recently saw him after he came up to help me. i- R- c" F$ a' C, Y* W
set up my recent two day seminar in Toronto.; v q/ X7 X4 P$ n, K) O! D5 p
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You should have seen the look on his face *after* my two day: a3 i) { A. Z/ _
seminar, when I spilled the beans on *everything* I do to y6 `0 G* L( P, g5 }
select group of 25 participants.
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# o+ e$ a4 z C. d) n3 nI only taught him about 30% of what I knew.1 C ~, M4 ~6 L9 o9 Z7 U
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He came up to me and kept repeating 「Man, I gotta finish; K/ c5 ?! K: m- S1 D5 ^
school and start ramping my campaigns up.」# m& z1 C0 a9 y2 D+ ]+ v
9 A6 }, M! k! d6 G$ CDon』t worry bud, only one more semester left.8 U2 G2 H; A4 c3 x% f# B
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Hope this story motivates you that if a broke college2 C# o d7 \, g5 T0 {/ ?
student who didn』t have *any* Internet marketing experience
8 \4 ?6 w5 V, I, Y% rcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!, N' B: I% ]2 o: m" i a5 B! H1 p
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Gauher |
發表於 2008-2-25 03:10:58
