找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my" a* o1 y+ Y& d; ?1 W! R
brother-in-law involved with driving traffic from pay per
* E6 p( `) m1 p7 V2 Rclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
, l+ T! \# H9 a" [& t) U: \and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.255 K) P I5 |# a O6 w
lead campaign from $1.00 down to about $0.25.
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Ready?3 ^& L Z0 o O
& v6 Z) J6 i5 d+ D) MGoogle accepted the new bid.
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8 [' U% R* H) J# j- y1 _6 V2 e* w" n; J9 ?Woo hoo!, R$ ^0 y& c' U/ I# c
3 u4 w. c# M+ a* A: mNow Waseem can actually make money on this offer. Google
8 y9 L& Y3 |( B8 L' x$ urewarded this campaign because we had developed a good CTR9 p. }! s6 w0 Y8 t6 n
on the ads.- ]" V7 ~: B( D1 H- e! h" A: ^
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From this experience, I reminded him to develop his ad( t/ g3 S* N0 p! f
writing skills to keep a good CTR ratio for all his ads on
+ T! j! ]) S0 O9 t5 Z- M% ~Google.
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+ O* c' F6 U. F0 Q% y5 mHe is not a big Google fan because of all their1 F7 O$ B, {/ }7 \* L; J
rules and restrictions, but he really likes MSN and spent a% W( _& B0 S5 o/ i: X
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He0 O- q/ v8 L6 E3 h7 r, y( F
could have built a lot more traffic if he had experimented6 L: D" `4 a' X$ j; `. ~: Y8 z
with the list of other *profitable* pay per click search/ t- @4 ~1 |5 z$ c3 \
engines I had given him.
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He started making some good money, but things could have; r! Y% G$ {/ X$ x
been better if not for the following:
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! g; a0 n+ v/ u# y: y8 W+ K# c* X1. Never use a broke college student who hasn』t made more& s* u5 w8 H# f+ o! b$ {4 |
than $2,000 in an entire summer as a test subject. As soon
# G# ? n+ |: s$ r6 n" _as Waseem started making $100 in affiliate commissions a6 K4 `6 Z! z, L5 F
day, he got lazy and stopped doing much.# ^- F1 W8 d6 l! [; \: D9 [
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2. World Cup: Waseem is a soccer fanatic and was *easily* P) h( q$ p& l5 Y7 L& j
distracted by the World Cup. So distracted that he told me6 m: e0 Y# K F% F. p+ {8 \
it was a *need* for him to watch almost all the matches.* n# q, |! \$ o4 C9 L6 ^5 A% d9 ^
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3. He enrolled himself in a full-time course over the summer- D4 x1 {, b: e
and had assignments and tests to complete. Okay, I will let/ Z. a; z! }7 G9 D! [$ J
this one go.
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Over the three and a half months he spent at my home, he only8 v# t z7 B9 o0 x& o
got around to driving traffic to 4-5 offers. I had hoped
1 P3 i1 |7 i8 Kthat he would have built enough traffic to pull off a
. G8 p9 k; q0 T& M6 P0 O1 J' z; L; U$10,000/month.
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' p+ c* |, r6 u7 RHere are the result of Waseem』s stats since mid-May by/ u. U) J+ x) I+ K5 o' `. t
month:
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** May ** z- I$ C' k( n R$ R0 M# x
Revenue: $830.05. D$ S; X0 O% |! E2 Q
Cost: $616.384 p3 n, D2 x* d$ W! o
Profit: $213.67% }) }7 X! x& y$ q. S6 S
Net Margin: 25.7%8 f, f$ Q, v# c# @, I
5 a5 l' _8 h) q C** June **" I) R3 \! j! H
Revenue: $2,526.95; @/ v7 A* I7 g. ~& l; c8 h6 O
Cost: $2,390.28
x2 Y# e0 E' q- ~ w7 H6 u( |Profit: $136.67
C. |' M3 Z+ L; T9 sNet Margin: 5.4%" I( l5 I9 i1 w [; @
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** July **
( {9 |4 y: w m$ w5 J2 H/ B0 iRevenue: $2,787.40# f, f) P' n5 m, Q( y: n8 Z
Cost: $1,749.53
% Y8 z; h1 B3 j4 ?Profit: $1,037.87& p8 M& B: ]0 s
Net Margin: 37.2%
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** August **# p' \( W( D. W5 R
Revenue: $2,983.30
+ K0 M5 f$ o4 I. a/ [Cost: $1,945.83- J* R! L8 v: d7 C# S# w
Profit: $1,037.47$ \- h& G2 q8 S3 l9 C% F# D4 a
Net Margin: 34.8%
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** September **: l( p6 _) q& S2 x# k- Y9 G
Revenue: $3,841.30
+ }1 F D0 _! p' I& u, \9 zCost: $2,662.14. V$ K, ]" l9 L$ ]6 v" B' D
Profit: $1,179.16
' ?6 Z' { Y0 B" l# ^Net Margin: 30.7%- _% u4 I+ x( o7 d$ S/ N
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** October **
: p" m3 l! |% D6 u+ ]- P& n. JRevenue: $3,752.30 q3 z- P$ A( i' c( {
Cost: $2,701.78
3 ]5 y' `; c" x* k+ f7 z/ H# wProfit: $1,050.52* f; v% X! i- Z
Net Margin: 28.0%
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** November (forecasted) **7 W$ F) G0 Y u" T H
Revenue: $3,280.007 E$ v; N, B+ q8 s5 ~
Cost: $2,403.00
+ o: U% W8 V% I" s9 P/ K RProfit: $877.00
4 G% P8 e: }* I l. l3 zNet Margin: 26.7%9 c: g; a& u* [4 G7 n6 H H# }8 e
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For some people, they may say that the above profit is not% q8 [2 {% X4 `! x9 X
a lot of money. But for others, that is enough to cover; E2 ]: c% H& s
a mortgage and car payment.
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5 _0 t5 X) i0 N" z c" _8 DFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
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In fact, it was ironic that when he went back to university4 d, d& L( c. B8 y
in September, he virtually did nothing and his affiliate
) m/ Y1 W6 l- r+ Bcommissions jumped to almost $4,000 in both September and Z! [8 P5 K8 y2 k
October.% B2 e |0 G; F
) @- t# x+ u8 i- {( DIf he had just spent a few hours optimizing his campaigns3 C- B" c, }9 ?* p0 V
using the *system* I showed him, he could have easily netted2 y. g6 ?8 e3 Q
50% of these gross revenues as profit.- n5 t6 r4 u" w
; }4 T& p6 W3 F3 Z* cHe still isn』t doing anything with his campaigns, but is8 S: W$ }4 a' i2 j
still netting an average of $1,000 in profit a month on
# [- ~8 w8 V' F4 @+ N7 ]2 ^5 C. s4 Fcomplete auto-pilot.
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I actually just recently saw him after he came up to help me7 e- ~6 q7 _* _% C# G, o4 B; }
set up my recent two day seminar in Toronto.
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+ o/ `8 P7 p5 ^9 x7 \0 wYou should have seen the look on his face *after* my two day+ |' @# k6 H$ { o' C+ u
seminar, when I spilled the beans on *everything* I do to0 a9 b2 |1 Z v
select group of 25 participants.& d& k% X8 b6 M1 ], {
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
! Z/ C7 ~9 Z5 I8 d }school and start ramping my campaigns up.」) V( [+ m y+ V2 ]7 M* ~" q
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Don』t worry bud, only one more semester left.$ B+ N' y F* y9 W3 U% n
0 l i- G+ V% D# O3 v" R; sHope this story motivates you that if a broke college
+ [# [; _$ [8 G' gstudent who didn』t have *any* Internet marketing experience
; c# w5 h" Q9 |/ Y) X4 ]can make money using the PPC to CPA money model, so can you.
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% T; v$ U V. B8 p+ XStart building those CPA campaigns!
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Gauher |