找到後續文章了 K7 |; r6 c0 a1 {$ |5 a' Y
L; u0 W/ j: L' LCan I Teach This PPC-CPA Stuff? Part 25 x5 I# _% h7 f5 M9 C( M( I
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Okay, here is the continuation of the story on how I got my$ w* [' N6 A9 I5 q
brother-in-law involved with driving traffic from pay per" c& m7 x, S0 |: d; T
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
) r: s J& p; Q% L* _8 k Y4 Xand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
6 X6 I+ j& ] q, B. A$ _ k2 elead campaign from $1.00 down to about $0.25. \# T8 d I. u+ J
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Ready?3 e( Y# D U" E
4 x9 f9 P4 F* gGoogle accepted the new bid.3 }# t3 c9 R2 }# ]8 W
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Woo hoo!3 C: c! X2 s5 L. l
5 Z+ r7 z, b9 q" x6 @! r1 c1 KNow Waseem can actually make money on this offer. Google
. O+ y+ R0 h) _% W+ |rewarded this campaign because we had developed a good CTR
5 X- {0 d( B p* Fon the ads.
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From this experience, I reminded him to develop his ad4 l4 Q& [2 j$ @5 X9 ~6 x F6 T
writing skills to keep a good CTR ratio for all his ads on
4 B* Q5 n2 A+ k5 V0 ^. O3 @Google.& B- y( C3 a3 ?/ p$ Z& U
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He is not a big Google fan because of all their
/ `6 ]; y# C3 prules and restrictions, but he really likes MSN and spent a
; I" ?/ B0 y7 s+ W0 ^3 A$ i6 i9 y$ D8 Jlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He0 q& T% K0 w1 p' \' ]
could have built a lot more traffic if he had experimented# Y7 F: T$ z( z- e5 \
with the list of other *profitable* pay per click search
7 S; n' G9 I7 b+ [. O0 J5 ^engines I had given him.
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He started making some good money, but things could have2 Q/ x) Q! O( T0 a k' @/ l4 x s
been better if not for the following:0 Y; N4 f- W& L+ Q1 q( |
, M1 _* x7 L8 U. b9 j' b; b1. Never use a broke college student who hasn』t made more
" h- m0 e( P) c* Uthan $2,000 in an entire summer as a test subject. As soon
# ?. h, r X! m4 jas Waseem started making $100 in affiliate commissions a9 x. ]+ \( P" E
day, he got lazy and stopped doing much.
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9 |) D i/ }- c% n( ?" }# M& ~2. World Cup: Waseem is a soccer fanatic and was *easily*
s5 ]& I1 D6 H0 e/ o6 Vdistracted by the World Cup. So distracted that he told me/ |- b, J5 U, w( C* q
it was a *need* for him to watch almost all the matches./ D$ i" _4 i9 M* ]
+ {4 j* p/ O* O; N% O6 S( [3. He enrolled himself in a full-time course over the summer6 j5 s' Z; \8 @5 |* w. Z5 H
and had assignments and tests to complete. Okay, I will let
0 O$ U7 C9 @! |this one go.2 U* E' W; |. I; L
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Over the three and a half months he spent at my home, he only, D; `0 h/ F" j% P. e
got around to driving traffic to 4-5 offers. I had hoped
, f7 d" G" N4 {2 mthat he would have built enough traffic to pull off a+ ]! ^3 P- m, Z, e( i0 R
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
( Y3 C7 ~% F3 Q0 Y8 Z# y dmonth:0 ]7 K8 Q: p2 G0 [- v
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** May **
/ z2 x/ G4 u" I% FRevenue: $830.05
" N3 C8 U# f" Q( v$ {4 a! oCost: $616.385 {/ g. I+ s/ G( A3 P) y/ f
Profit: $213.67
0 |7 `& p3 @, n8 p* H+ VNet Margin: 25.7%6 D9 K( b* K; r6 \8 }
7 s2 x& k8 v2 Z3 K% C
** June **
* f; u3 p8 e1 _2 T2 hRevenue: $2,526.95& w9 W3 _8 p% }* j9 v
Cost: $2,390.28
- e; U2 }; j8 _2 jProfit: $136.67$ P6 E* g$ R/ h: `" g) G( O3 h3 R
Net Margin: 5.4%9 ?. `0 b/ c7 y R& z0 H
\8 L; ~* |8 |7 O** July **
+ G4 z: n n- _Revenue: $2,787.40
( Q/ i; k% T( |- O* aCost: $1,749.53
% B+ q! _. l' r9 ^; o' x8 RProfit: $1,037.87
" m: z1 \/ l: N g2 V4 [Net Margin: 37.2%0 x) x Z" u r" Y0 l n9 p7 M
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** August **6 @9 T6 u6 a3 r" U ~* U
Revenue: $2,983.307 J+ s1 R3 k `7 Y( I: N9 A
Cost: $1,945.834 d- V n# V, M) e+ i9 z4 `! A
Profit: $1,037.47
6 B4 s! [6 x G) C4 ENet Margin: 34.8%
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: C, }0 c) d' e' ^, |& O8 D** September **3 O" k- ~/ r5 q' B! @9 m1 S; G
Revenue: $3,841.30
+ c7 d( j; c5 w- H/ g2 b9 zCost: $2,662.14
7 U& E) l$ A" ~! YProfit: $1,179.168 y: x/ @" d2 F( ^
Net Margin: 30.7%% r5 B1 W' ?& b5 }% @; r @
7 T5 A/ _4 O6 B% a
** October **
+ l5 _% c9 L- a1 Q& sRevenue: $3,752.30
' u: n% o8 } I1 F+ ?5 b' A) \Cost: $2,701.788 D9 g5 W, P4 Z
Profit: $1,050.52: ~, @* x: c) u9 W0 u" T
Net Margin: 28.0%* r! V3 X$ M& o$ b/ M
' I; U& n- o' a+ }+ z' O: p** November (forecasted) **1 O7 U7 J# N: r+ Y5 [
Revenue: $3,280.00
6 j6 F1 K9 e% G$ G9 DCost: $2,403.00/ D8 ^2 f, v- ^
Profit: $877.00
- D6 ]4 J, S1 x7 o$ x6 U% H4 XNet Margin: 26.7%
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# x: M' h, h7 x! U1 o+ H' h/ TFor some people, they may say that the above profit is not
+ {- z! b2 w+ Z, t5 X/ ~a lot of money. But for others, that is enough to cover
% d" s: h: V: b8 J4 B6 Ca mortgage and car payment.! N, c7 T- W+ P/ t0 M+ T+ @* D# C
+ c2 p$ V8 f, }- g1 T! TFor Waseem, this was a windfall.
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% Y6 ~8 H- G0 d) p: RWaseem got lazy and gave up to soon. It still makes me mad
5 c- O- ]" X8 R U( ~& R2 ?5 rwhen I think about the potential.
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% \& p; y; F/ g, {; @In fact, it was ironic that when he went back to university
% a) R/ x. v. t: @$ ?in September, he virtually did nothing and his affiliate6 O7 k, y! Y5 P; {" E3 N4 h( ^
commissions jumped to almost $4,000 in both September and; p; Y7 H+ y; V, d( k/ g
October.
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If he had just spent a few hours optimizing his campaigns
0 A& m& E1 a, Z. M0 [8 `5 J; @7 c* |using the *system* I showed him, he could have easily netted
9 @6 p3 ?7 a0 V+ u2 D50% of these gross revenues as profit.
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/ a0 Z4 |8 N! I2 oHe still isn』t doing anything with his campaigns, but is
' E1 C! O' P) Astill netting an average of $1,000 in profit a month on
: Y0 p( Q$ [- v& `5 D1 K( i4 Xcomplete auto-pilot.
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/ B4 X$ n% Q" B) _- ?I actually just recently saw him after he came up to help me
* t" s7 [7 _% F( M5 Gset up my recent two day seminar in Toronto.. X9 C: \3 p- x
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You should have seen the look on his face *after* my two day
4 q' M9 u7 |8 bseminar, when I spilled the beans on *everything* I do to: `+ ^; T# B8 u6 z$ r* c# g
select group of 25 participants.6 ^% ^9 n+ g! c- H6 a) n. z- O
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
/ {# I& ]3 c' wschool and start ramping my campaigns up.」
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3 s, p9 \0 h1 A2 c: y1 ` sDon』t worry bud, only one more semester left.0 Y% N7 o! f# B# k+ d x' o
7 a/ `% E, v9 d: j& U; IHope this story motivates you that if a broke college
; Y* o4 y& A: [student who didn』t have *any* Internet marketing experience
) l0 ]# S5 E; T5 M* U$ gcan make money using the PPC to CPA money model, so can you." w1 _! f) k. _ a
* A8 m9 Z8 w! ^7 h% y9 |- LStart building those CPA campaigns!1 o, V7 W) q7 C: I K; m
: i% ]! D+ P# o8 O. LGauher |
發表於 2008-2-25 03:10:58
