找到後續文章了
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. I2 p, f* d, FCan I Teach This PPC-CPA Stuff? Part 27 i( B) ` L7 ]7 e; y6 d( B
% n, J+ S; k4 i- ]4 k# O6 vOkay, here is the continuation of the story on how I got my
) z/ Y. e- W: }brother-in-law involved with driving traffic from pay per
+ C9 B1 E- U$ @8 B# y; s9 l+ g" Oclick search engines to CPA lead offers.+ W( y) K8 G- I, ]4 Q$ Z
! C s$ o$ x x' w L- c9 HI left off on how he messed up his Google Adwords account3 e+ e# T3 E9 N. v! v( b4 O0 N* x
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
( C9 v2 [7 z5 v5 j: C! glead campaign from $1.00 down to about $0.25.5 P3 w7 U* `" Y4 H5 |$ U
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Ready?
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Google accepted the new bid.# B! g8 }' r! q' R/ D
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Woo hoo!" r- B$ w) c. _, P, H @
# q8 W3 }9 ^) V: \& J( z n+ W2 INow Waseem can actually make money on this offer. Google
, C* I8 R' @+ N# d% hrewarded this campaign because we had developed a good CTR; P+ j; J$ v, \% U- N" n! ^
on the ads.7 ] C1 S) K* d/ ^
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From this experience, I reminded him to develop his ad2 K7 L" U1 b# \( f
writing skills to keep a good CTR ratio for all his ads on
2 m# W* o2 N7 C+ }' |Google.
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1 b' W3 v2 W$ S' jHe is not a big Google fan because of all their
3 B, C7 V9 G8 S2 V7 O6 orules and restrictions, but he really likes MSN and spent a
; G3 Q& n/ U8 glot of time on this PPC search engine setting up campaigns.
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# o3 r/ m/ V; V) w/ p% A# ?He only ever did learn Google Adwords and MSN Adcenter. He9 C; ^* L, _- T- o- n
could have built a lot more traffic if he had experimented" y" l1 K4 h' G S& V$ O+ m# f
with the list of other *profitable* pay per click search7 o% d; W& [" K- ]2 g' W9 |& b/ g) P
engines I had given him.5 d& W2 c( Y2 ?; z% U$ Z0 X6 g' G
% }& h; X7 c1 r1 gHe started making some good money, but things could have
: [' Q6 h) D3 [. L% J5 ~* d( P6 mbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more( j" x/ \3 x/ v+ q" K
than $2,000 in an entire summer as a test subject. As soon
* |$ d; `$ B& m) o0 q t. Zas Waseem started making $100 in affiliate commissions a
, J. z% m# H/ U: A% gday, he got lazy and stopped doing much.
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5 I; c9 v: @; l; ~) S3 S9 |2 G2. World Cup: Waseem is a soccer fanatic and was *easily*
: u' z+ g% e" Y+ w+ {" g) g5 Vdistracted by the World Cup. So distracted that he told me
3 T: d% w3 s! _: f7 B9 D7 \! P1 h0 dit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer$ b) ~6 D) i% y
and had assignments and tests to complete. Okay, I will let* ]! [$ M" L! f1 y' F
this one go.
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0 Y9 U& _! G& V8 ]Over the three and a half months he spent at my home, he only- U* S$ t' W, ?# l. ]& Z \' q
got around to driving traffic to 4-5 offers. I had hoped
! r1 D' @) d& A, rthat he would have built enough traffic to pull off a# j7 V$ W: v3 Q4 j
$10,000/month.
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" s' U; E. u, O: ZHere are the result of Waseem』s stats since mid-May by) d/ v, t/ `* t& {# w% ^# V8 g3 M
month:
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** May **% }* H d l% D: h" V& ^
Revenue: $830.05' k* H9 t% j- [* y- E
Cost: $616.38
+ a8 M% Q& L% [4 K2 lProfit: $213.67
5 C- r9 M) h- n. y Y0 S2 _9 dNet Margin: 25.7%5 w. M7 e7 R* {) ]1 a9 d2 b. Q) y
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** June **
! ~8 j- h" ^ d, eRevenue: $2,526.95
& H% M9 ~. J' Z: GCost: $2,390.28- j0 B. u& ` h/ e6 t
Profit: $136.67
, J; \" u6 L9 ]4 P- JNet Margin: 5.4%" J& C( M4 I! x3 e! X, W
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** July **
1 U$ O- n- J# S7 ]% H/ M: mRevenue: $2,787.40
4 O3 ^/ c) N6 n4 V+ P$ [# NCost: $1,749.53% E a& ]8 D6 d8 X) W3 Q1 @
Profit: $1,037.871 h* Q! Z: E L$ F) G) c, S
Net Margin: 37.2%
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/ `6 t7 b, _& E8 X [1 G6 i' _** August **' f$ A6 r5 y6 [3 m, F% O- @' ]& ^% z
Revenue: $2,983.30
: I' p3 {4 X5 y* [ h+ R( OCost: $1,945.83! T9 j. t4 m! _ v: P
Profit: $1,037.478 V7 J+ |" H9 h2 K' e/ g
Net Margin: 34.8%
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6 c$ Z8 t: v( o5 Y z0 f' I** September **, S. w+ [8 V8 w% z
Revenue: $3,841.30
" S* `6 N! p# I3 sCost: $2,662.14" v. `! i) D3 o7 y2 X
Profit: $1,179.16
+ T2 z* r: a9 T% a+ q6 a: m iNet Margin: 30.7%
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** October **
: U: a. s9 r! w$ k& l- a# M; z6 [Revenue: $3,752.30" |9 y& k5 B" {
Cost: $2,701.78* i7 l" z. s! ^1 W7 o
Profit: $1,050.523 O& ?* W. I) }7 `, |# s; O5 k# O
Net Margin: 28.0%
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- s, N' {, U4 Q: G+ j9 b1 Q# f** November (forecasted) **: @. x; P6 C1 @& t7 e! [7 S1 \
Revenue: $3,280.00- w) S0 \5 g4 h) n- \5 X; W( ]( f
Cost: $2,403.00- E- b* P: a0 R2 |! Y5 \: O0 `
Profit: $877.00
' E4 v) U- l4 T0 bNet Margin: 26.7%
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For some people, they may say that the above profit is not
. B' t: ^) r5 W) h! @4 X" Fa lot of money. But for others, that is enough to cover3 m2 Y V. y. p$ Q8 K n, M
a mortgage and car payment.. h$ L# i2 d, Y% v$ q% }6 w4 w- b Q1 Q
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For Waseem, this was a windfall.
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# V s4 S& |( ~+ KWaseem got lazy and gave up to soon. It still makes me mad. b( Q' `, o3 i" ^
when I think about the potential.
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In fact, it was ironic that when he went back to university
6 ?( \0 L+ z! w8 m: L9 {7 rin September, he virtually did nothing and his affiliate
! Q2 h; R3 b$ E+ \) X2 T5 lcommissions jumped to almost $4,000 in both September and
" q9 H4 ? {0 L4 S$ z% jOctober.
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If he had just spent a few hours optimizing his campaigns7 k' J; h, x" x& u
using the *system* I showed him, he could have easily netted
, J0 z8 N: X' K& a) u- ~) V, l50% of these gross revenues as profit.( R" ^0 \) Q' k: _* b2 f
. j' n# J; a, l' KHe still isn』t doing anything with his campaigns, but is
% ^/ G. P: @! l# Y0 O3 ^still netting an average of $1,000 in profit a month on
* j1 p* {- o4 q1 _' Y2 o$ Fcomplete auto-pilot.+ G U: u! X& A5 R; ^/ V
* G( }" |9 U2 Y R; c9 p! C) oI actually just recently saw him after he came up to help me
# P& Z. n( ]" W! _8 G1 p; rset up my recent two day seminar in Toronto.0 L3 H) w: u+ S5 c/ x8 N/ h
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You should have seen the look on his face *after* my two day
' ]' M; E6 \$ l0 ^) gseminar, when I spilled the beans on *everything* I do to
& _0 N8 g6 n n1 K* X( ^% \select group of 25 participants.
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0 m- e+ p* j4 ?( a! S+ ]* i8 pI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
Q8 i) V1 z& Jschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.: }* l& e- E$ \0 b
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Hope this story motivates you that if a broke college
& A3 j7 o+ ~4 @1 h' d" A5 |student who didn』t have *any* Internet marketing experience/ v3 b& q" @7 j; g- R) U, W
can make money using the PPC to CPA money model, so can you.
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+ M. @# g& P8 [6 D Z, y$ jStart building those CPA campaigns!5 V5 b4 |$ q O5 s
0 Q) H2 `! X* x# ?. Y' CGauher |
發表於 2008-2-25 03:10:58
