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Can I Teach This PPC-CPA Stuff? Part 2$ V( s& Q: B D4 E& E1 J
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Okay, here is the continuation of the story on how I got my- H8 J; M& c0 Y$ w& b
brother-in-law involved with driving traffic from pay per$ w- l3 c& w6 f* s8 X' {* F* x |
click search engines to CPA lead offers.
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6 s' r- i3 H; a8 e% N: RI left off on how he messed up his Google Adwords account+ m# ?6 C- ^$ ^/ G `" K6 A
and how I was trying to fix it.
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' `& j% [8 k4 ?8 n, p& lHere is what happened when I dropped the bid on that $1.25
5 k/ s) a$ ]. u$ L7 B) S; Clead campaign from $1.00 down to about $0.25.
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Ready?
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+ S, T0 N1 R/ _( k+ ^8 uGoogle accepted the new bid.) l0 ?: Y% m, l" e
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Woo hoo!
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+ P: U$ b4 T$ JNow Waseem can actually make money on this offer. Google( s, D: k# {1 B! I' Z2 W
rewarded this campaign because we had developed a good CTR
+ s! I7 D$ O# Q8 n t; p. G$ ?on the ads./ `# b. C0 H' T! I& u
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From this experience, I reminded him to develop his ad% k* u' {9 [: V( X, d/ N" w7 K
writing skills to keep a good CTR ratio for all his ads on8 H3 e( R/ V0 |! H* u5 X. {9 R
Google.
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( F5 O8 b0 ]- i; U7 S( J& |& N$ oHe is not a big Google fan because of all their2 m% r9 g6 R9 B
rules and restrictions, but he really likes MSN and spent a
" D0 a Z1 t; Z9 ^. S0 D# Mlot of time on this PPC search engine setting up campaigns. w& A0 }' @7 b6 a, @0 i6 h
0 K: j& k. b' N, A/ I! Z3 [He only ever did learn Google Adwords and MSN Adcenter. He
& g% z9 Y# o$ A+ ucould have built a lot more traffic if he had experimented" ^9 m3 r* N+ a' n8 H3 `
with the list of other *profitable* pay per click search) {; y, H# f- Q
engines I had given him.
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_ T% H" n" @2 N% bHe started making some good money, but things could have
6 J3 i" D; b3 e. `; S8 hbeen better if not for the following:
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4 l/ L4 ?$ W! i' b! P& `1. Never use a broke college student who hasn』t made more
6 L+ \% W* y$ G/ h! w$ ithan $2,000 in an entire summer as a test subject. As soon
4 c$ I5 I$ y8 E( ~as Waseem started making $100 in affiliate commissions a, C5 X. f8 `) z$ u3 w l; e3 U9 Y
day, he got lazy and stopped doing much.: f* B5 p* r/ h
' o/ C* O! b! P$ P |2. World Cup: Waseem is a soccer fanatic and was *easily*
! U' r6 \4 K }) g9 r2 tdistracted by the World Cup. So distracted that he told me* n! d3 l% O3 a$ ]- A# D
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
7 w8 m/ [% j3 ?% A8 [" Sand had assignments and tests to complete. Okay, I will let7 J) M! z8 [) p7 I# x/ R1 N
this one go.' |' J$ e$ {; R3 a: i% f: S
. y- {) T# q( ]4 }4 k4 ~Over the three and a half months he spent at my home, he only
% I7 u. k4 v6 }% sgot around to driving traffic to 4-5 offers. I had hoped
( Y# }3 ^& ?0 s8 [* Dthat he would have built enough traffic to pull off a. V) X1 N) A R/ W% C$ Y+ x5 ]
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by8 w% I* n% d" |. t1 ~- g1 n* b
month:
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** May **% j4 I6 o: i5 x6 A( L
Revenue: $830.05
% t( Y0 a" }& `Cost: $616.38# r; t5 a' f' P1 w# [1 |
Profit: $213.67
. k7 `% B: ^: [+ u( Q0 CNet Margin: 25.7%
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** June **
) Z$ L- }5 o6 T% p- yRevenue: $2,526.952 s* _, }3 P8 k8 Y
Cost: $2,390.28
- C& U+ i8 T1 T2 ]3 B, r1 gProfit: $136.67
8 J. |( X+ T6 N1 a( S! u; ^Net Margin: 5.4%- f& a- G9 \- R
1 o1 G0 O$ [" B; i* z1 ?- U** July **! e/ P0 J8 l3 Z- ^. h3 _
Revenue: $2,787.40+ B4 l6 K' p8 E5 A
Cost: $1,749.53
* q; m7 }2 T! t. U( N. |1 Y3 J$ {Profit: $1,037.87/ C, R+ h, q) i. }
Net Margin: 37.2%
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** August **
# j! a D, q4 c" x/ D; ARevenue: $2,983.30
; y0 Z5 c7 ]2 O8 \Cost: $1,945.83; A/ a, b. T7 _, p
Profit: $1,037.47* [& U' ^9 v6 {' c& |* i- g7 [8 @& R6 k9 `
Net Margin: 34.8%
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5 f, B# b. m$ s** September **& @8 k; [3 ]/ r5 k, T( i
Revenue: $3,841.307 t6 R- a1 e, G3 l# t% G& I& F' A
Cost: $2,662.14
* A% Q6 M% B: L- C! lProfit: $1,179.16
, {) u4 C& Y# BNet Margin: 30.7%
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** October **
% }7 L3 ?0 P0 N: C2 lRevenue: $3,752.30
6 u5 w1 O7 S1 ?0 E2 dCost: $2,701.78
, ~. P* N( C8 F( g' ^Profit: $1,050.52
9 C# t3 {) ^! C' R* zNet Margin: 28.0%
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** November (forecasted) *** \/ j8 w8 d' W0 }6 Y2 Q
Revenue: $3,280.005 A3 \ i: W0 j8 R
Cost: $2,403.00; ~7 x1 l+ `" H& y4 b
Profit: $877.003 P8 s+ }- i8 T4 ]% h/ v, v. t
Net Margin: 26.7%
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7 P. H; e0 v% x- y, \4 RFor some people, they may say that the above profit is not6 y. n7 r7 u5 j) p. A: F7 g
a lot of money. But for others, that is enough to cover: T7 y, R# ?' }0 F2 ~! }0 s) `$ w
a mortgage and car payment.
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# Z) Y5 U6 X- _: b( T, dFor Waseem, this was a windfall.) O' r; t& y& d8 c6 ^8 D
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Waseem got lazy and gave up to soon. It still makes me mad, }/ b+ N7 f5 W& h
when I think about the potential.
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) E& r0 R! M. `* y3 T8 C9 aIn fact, it was ironic that when he went back to university9 c% B1 ~. a/ `8 W1 [
in September, he virtually did nothing and his affiliate9 I9 [$ X. M5 s' L5 ]: l
commissions jumped to almost $4,000 in both September and7 W. b1 H% M) ^# u2 R
October.
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* f. r4 e3 ^- Q) f/ a' l) ~! ~- VIf he had just spent a few hours optimizing his campaigns
! t! g- f6 [1 {& a, G Iusing the *system* I showed him, he could have easily netted* z7 j6 \; V' T% B- G: F$ c j
50% of these gross revenues as profit.2 N. A( B+ ]# v5 h/ g7 r, u- E
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He still isn』t doing anything with his campaigns, but is1 O! x3 T' o) D/ k, C) V: G6 [
still netting an average of $1,000 in profit a month on7 C ?; F4 |% Z% k4 N- L6 ?9 b$ O0 p
complete auto-pilot.
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8 ^" \& S, Q7 \3 M4 VI actually just recently saw him after he came up to help me
& j1 k0 u4 E7 j6 z) hset up my recent two day seminar in Toronto.0 v# A) V( q0 T" f
3 k% ?7 J# m- u0 }3 d5 Q; pYou should have seen the look on his face *after* my two day
. j3 {5 ]3 l, Bseminar, when I spilled the beans on *everything* I do to" G1 G R+ r! }$ K3 r; T
select group of 25 participants.9 b& y2 t2 W: q, ]2 m6 j3 N
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I only taught him about 30% of what I knew.1 h: a' v, z- I3 j
6 P1 A5 l9 P" ~He came up to me and kept repeating 「Man, I gotta finish' t$ ?3 H+ D: w6 \
school and start ramping my campaigns up.」9 d) _- U1 `6 t' J: G$ A. L
: E) q' Z4 D( X* b, ~$ @: `Don』t worry bud, only one more semester left.
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6 A& u$ }. P: @ }) a/ ^2 UHope this story motivates you that if a broke college
5 n& d) Z& {( \& T4 n$ Mstudent who didn』t have *any* Internet marketing experience
' x3 W7 s, H' q( u" P' C1 D- Fcan make money using the PPC to CPA money model, so can you.
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3 c* d5 U _' h, T$ r* s" gStart building those CPA campaigns!
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) U, I5 }" J2 o: q+ D( YGauher |
發表於 2008-2-25 03:10:58
