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Can I Teach This PPC-CPA Stuff? Part 22 [% I! C; u8 K* Y t& }
5 U: l: q9 S9 g: s7 EOkay, here is the continuation of the story on how I got my
7 U2 m) ]! m# N( m' jbrother-in-law involved with driving traffic from pay per1 s5 M" X \9 h$ m
click search engines to CPA lead offers.
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$ F9 P: B7 l; m! f/ {. ]I left off on how he messed up his Google Adwords account9 g: l8 Z- ~) z' S9 _5 m7 o( n1 v
and how I was trying to fix it.
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1 k' I7 x1 N/ h. a% W/ K2 j* cHere is what happened when I dropped the bid on that $1.25; n* y: ]0 p! l5 a K6 C
lead campaign from $1.00 down to about $0.25.$ A1 w/ b- f5 s+ R
. n% M6 [% X3 x8 w" t7 H+ c1 UReady?4 v' _! O; e0 o$ ]
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Google accepted the new bid.
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Woo hoo!# \; X7 v' p- |$ S" L- V/ c
( ^+ T% D1 u# ]: F) F: c! P2 ^Now Waseem can actually make money on this offer. Google( `8 A6 Y, ^- `3 B( D" {
rewarded this campaign because we had developed a good CTR
$ S5 x8 Q% r5 H% u1 Q8 `on the ads.
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8 \7 a) \/ e4 dFrom this experience, I reminded him to develop his ad& }# s+ _; ?4 _) d# H1 T
writing skills to keep a good CTR ratio for all his ads on
1 B1 V+ f! _1 E0 Q1 gGoogle.
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He is not a big Google fan because of all their9 Q& t4 ]/ f! i; B3 U! i$ z) ~
rules and restrictions, but he really likes MSN and spent a
& ]/ [. t3 d0 y( Z2 dlot of time on this PPC search engine setting up campaigns./ ?; G0 B3 y4 j6 \- D9 F
$ b9 x3 p! K+ [/ AHe only ever did learn Google Adwords and MSN Adcenter. He5 y6 e7 K4 h3 m8 q
could have built a lot more traffic if he had experimented
5 z* Y {! b; n/ \$ m9 _4 Q* c- U) Pwith the list of other *profitable* pay per click search+ S" c9 V/ t) c' _% Y
engines I had given him.* y/ [0 J; ?/ k% ~8 ^: C. @
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He started making some good money, but things could have
, P" z1 W) v5 F+ vbeen better if not for the following:, v4 |- S5 ^* J8 B" z
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1. Never use a broke college student who hasn』t made more" o6 F+ H/ ?7 Z2 F G6 o
than $2,000 in an entire summer as a test subject. As soon
# k2 V0 z; Q" cas Waseem started making $100 in affiliate commissions a; k* c+ n- t. }1 M9 x) O5 ]
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*5 \6 s2 O- I) j) _$ r
distracted by the World Cup. So distracted that he told me
1 G& F4 U+ b9 pit was a *need* for him to watch almost all the matches.0 ?+ X2 d* N P& w
, b& f; X# @, L) n, U' h5 P3. He enrolled himself in a full-time course over the summer7 d" H& O8 v/ l; w# U8 v$ k' P" h
and had assignments and tests to complete. Okay, I will let
+ ^+ K6 m; U# z1 L& o- P7 kthis one go.
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- }- G1 |, H% ^6 w7 ~Over the three and a half months he spent at my home, he only6 B% F4 Q: J5 W5 j6 p m7 p% V2 \
got around to driving traffic to 4-5 offers. I had hoped
5 j, B6 O# G2 G1 w; J% hthat he would have built enough traffic to pull off a
4 y* i& t4 B0 t$10,000/month.) U6 w- [1 l$ i D
" Y( K" j. T* c" T7 f M. {: \# gHere are the result of Waseem』s stats since mid-May by" j+ ^1 C* L8 U9 j8 j
month:
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" h3 D9 y* F# k+ x** May **
* _3 m; u6 ?7 c s S7 iRevenue: $830.05# b9 `0 ^( f, V7 `' m4 X: N
Cost: $616.38
8 A( ^( r: F, f2 Y) [! b" @0 eProfit: $213.67
8 i: z1 W9 ~4 \. bNet Margin: 25.7%
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, B+ U" Y) L7 T7 g** June **
* x( U. @* n+ c- ~Revenue: $2,526.95/ P( u$ f) i5 [
Cost: $2,390.28
4 \& ^, [. w6 |/ o. Z& _0 B9 iProfit: $136.67
0 x! o3 l% l( ]& v$ MNet Margin: 5.4%7 c0 L* Z( ~6 P! u5 o
% X' a0 L" q8 }* S% p" q, a** July **
( L4 A: o6 r2 \+ {2 G# G( F: \7 GRevenue: $2,787.40
0 C2 n X% h5 d$ D2 t- ICost: $1,749.53
3 N U- o/ }; u$ V6 IProfit: $1,037.87/ @5 E J+ h p. g1 p3 z
Net Margin: 37.2%
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** August **' b5 s* u& d y2 V5 Z
Revenue: $2,983.30
; ?* f8 G3 a0 J8 g! mCost: $1,945.83- W5 _% K) A' a# s
Profit: $1,037.47
+ a. N/ B2 c% l$ LNet Margin: 34.8%
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* j5 L4 e) R8 v. }5 Y; i# | h** September **
" s7 l6 X) @2 f1 jRevenue: $3,841.30
+ a5 a/ {) W9 R, x1 FCost: $2,662.14 @9 [7 O6 z$ r1 q1 `
Profit: $1,179.168 u7 a; v1 O$ ?1 R2 V# N+ o( H
Net Margin: 30.7%. v7 p$ x7 Y5 E1 n; {
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** October **- c$ a& t3 D' f; l# R1 z
Revenue: $3,752.30
. E, C0 w7 @* f6 oCost: $2,701.788 k& w" _' u% H' ]9 l" L4 L+ b
Profit: $1,050.52
, ]5 G" s( m- @. G" P6 PNet Margin: 28.0%
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( \3 u4 X2 R. t; M+ J8 f, [** November (forecasted) **
3 e$ U, W4 B2 V+ Z0 uRevenue: $3,280.00
( D( p9 q& r) z4 Y& ?/ \$ cCost: $2,403.00* i. T' C6 C2 e B) [
Profit: $877.00
9 L% b% O" u; H; mNet Margin: 26.7%
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* N3 m) P6 L+ D8 F$ K% ~For some people, they may say that the above profit is not0 f( v. [+ J: ~9 q) ?
a lot of money. But for others, that is enough to cover
$ y" Z2 [1 e3 S: ?" t6 la mortgage and car payment.
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2 Y3 ^: J) |% iFor Waseem, this was a windfall.
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. L0 R% X8 @$ d: n, e e7 E% D2 u& z# dWaseem got lazy and gave up to soon. It still makes me mad% S* g T6 j' W( p9 q7 ~ W
when I think about the potential.
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) j) z" D8 z: A! i- cIn fact, it was ironic that when he went back to university' ?! Z* p$ o2 w: {
in September, he virtually did nothing and his affiliate, ~9 m6 I& ]- ~8 M$ g
commissions jumped to almost $4,000 in both September and4 S# B7 `8 z; c9 F
October.
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If he had just spent a few hours optimizing his campaigns, Z5 Q4 \2 B/ K- Q" E6 A
using the *system* I showed him, he could have easily netted
1 \( e4 K8 Z7 c2 N+ k T2 n/ V50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
$ {) ~. E' Y* ~ D! R( D: b. y' Astill netting an average of $1,000 in profit a month on
, p0 U0 q: R& w5 N, d. K9 Q! Hcomplete auto-pilot.( V; z0 n, V: E; y& h! r9 a9 W
& \4 C4 O- c( g WI actually just recently saw him after he came up to help me9 n I! y1 T* p, _+ }5 _! p/ n& _
set up my recent two day seminar in Toronto.
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4 O& R: F; A! [0 j3 K9 xYou should have seen the look on his face *after* my two day0 u" M$ n) H4 Y2 h: Z
seminar, when I spilled the beans on *everything* I do to" Q. j" z T: l2 |+ R& P6 s7 H
select group of 25 participants.
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5 Y( c! a1 l1 i' ?& N; M- mI only taught him about 30% of what I knew.8 Y# t' w7 _; Y; E+ k# |
3 R+ A N# W& _4 V) n; P2 S% a7 g3 ^He came up to me and kept repeating 「Man, I gotta finish# h/ I# m' U7 ~
school and start ramping my campaigns up.」
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7 _5 Y# ` m+ m0 M1 f* g, @4 ^Don』t worry bud, only one more semester left.
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( D! C4 g# g4 g' S) v6 [# kHope this story motivates you that if a broke college
' j% N7 T1 {% cstudent who didn』t have *any* Internet marketing experience( d }; B( I8 {9 a
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
