找到後續文章了
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5 @) X6 n* U+ P- y! g# s/ MCan I Teach This PPC-CPA Stuff? Part 2+ f3 I2 U" _! ^* X, f: x& B
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Okay, here is the continuation of the story on how I got my9 t2 A' `( t% M+ ^) I
brother-in-law involved with driving traffic from pay per2 |' v6 Z1 C1 C( n; s0 s
click search engines to CPA lead offers.
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- v ^8 ^* |; v# l( h# qI left off on how he messed up his Google Adwords account: x* |1 ]$ k" N& M
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
* J0 x: ~0 J2 J9 Q% V# s* [lead campaign from $1.00 down to about $0.25.5 N6 w& n' T8 Q, k
* ]" e% ~" J( O+ Q0 rReady?
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Google accepted the new bid.
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# v; W3 `8 O- QWoo hoo!& C$ N/ K( t5 f$ y3 o
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Now Waseem can actually make money on this offer. Google
. s2 q& _2 i1 d/ [2 J3 f6 O+ C% Wrewarded this campaign because we had developed a good CTR# j1 s: a) F" p
on the ads.
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From this experience, I reminded him to develop his ad$ {: f+ a2 N1 H% u% Z
writing skills to keep a good CTR ratio for all his ads on
/ R# Q4 x1 \" ~$ E* f" u V }* eGoogle.
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( Q( I1 ^% D8 W `4 {/ K0 YHe is not a big Google fan because of all their; Y0 n1 m$ M3 e7 K) P2 q
rules and restrictions, but he really likes MSN and spent a
% N1 K' g* b) K Ilot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
( r# g! u' m- n; ]) b% Ncould have built a lot more traffic if he had experimented' X. D R/ O0 I& Y
with the list of other *profitable* pay per click search" h3 d5 Z R3 ^
engines I had given him., n4 k: J1 X) c' D
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He started making some good money, but things could have. U; c3 D, e/ B' e. B) ^5 ^; ]
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
- N) ]* c% L/ _- pthan $2,000 in an entire summer as a test subject. As soon
/ [- D( F3 A9 z7 a' u$ F7 zas Waseem started making $100 in affiliate commissions a
: B" o2 Q; r6 G* O% m4 R/ {6 zday, he got lazy and stopped doing much.
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8 h% ]; `8 n: ]( ^' K+ \+ |! V2. World Cup: Waseem is a soccer fanatic and was *easily*
/ W6 w1 d5 ?0 sdistracted by the World Cup. So distracted that he told me s& J/ |! W; Y2 ^3 ~( w
it was a *need* for him to watch almost all the matches.
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0 W& ^+ Y* ?, m3. He enrolled himself in a full-time course over the summer9 w* o0 I$ F& k
and had assignments and tests to complete. Okay, I will let; l6 k5 Y4 Q1 Q& g5 i
this one go." {- |6 b+ z# g! u
3 m. w8 `/ W5 b1 v' ~ M# J7 P, ^( POver the three and a half months he spent at my home, he only
) ]1 g' g. Z! _. V! U8 l1 U& ggot around to driving traffic to 4-5 offers. I had hoped
9 a" w& B2 _/ P8 d* _ }that he would have built enough traffic to pull off a
% Z. c: t8 o5 q/ N! x$10,000/month.
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Here are the result of Waseem』s stats since mid-May by( Y+ e( q; ^9 O0 L0 z: E T
month:* a8 }) r% ~+ g
$ B6 F/ I+ x/ Z: @5 m1 E' \** May **
! s9 U2 A, O2 cRevenue: $830.05) Y. e* M7 b/ D' o# z5 y( Z( j
Cost: $616.38, M" w3 u. H: e
Profit: $213.672 `. ~( i' k2 E. o
Net Margin: 25.7%2 m! O9 _) i0 I. U5 B' ]
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** June **
+ Z4 Z* o2 o$ sRevenue: $2,526.95
8 I6 r$ y: B+ X8 o# S% o. ZCost: $2,390.289 |/ W7 F) i! I- w* O, s/ X! {
Profit: $136.67( m/ ^2 \3 H" \5 c: T
Net Margin: 5.4%" `5 Y+ S- _! |) I3 K5 W
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** July **0 r" K& y2 L' _ c
Revenue: $2,787.40( n% P, Y t. ]3 Q% u; H% V
Cost: $1,749.53# g( U$ [* I4 G1 ]& a0 c- D$ D
Profit: $1,037.87: I. u6 j9 i5 I! }0 \4 ?
Net Margin: 37.2%
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** August **
: N% p' A) g- U7 z& y% _Revenue: $2,983.30; q! J: H' c% u8 T
Cost: $1,945.83
& ]3 @5 M5 m2 R) b0 K( ^6 O( I4 ?Profit: $1,037.47
- O! ~+ `) k$ y5 B- h9 j* tNet Margin: 34.8%
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** September **
; d, } F0 ?- g0 k( g! RRevenue: $3,841.30
3 |, X( j6 ^, l) g1 Y1 R) ^Cost: $2,662.14
3 r( O6 t- D5 \6 Z! [- z2 b8 sProfit: $1,179.160 l. ^' `% p8 n3 d5 _8 V' X
Net Margin: 30.7%! G* e' q: b* x( x# u2 C9 o/ K
" \2 G& V+ m, l$ @** October **
1 P; q5 c9 ~0 x" ~! K5 zRevenue: $3,752.30
+ U% S" ?9 m$ R: a! a) p7 Z) MCost: $2,701.786 ]$ B# H5 G2 u" |* l* v3 R
Profit: $1,050.52
0 v" q$ O7 f6 a' Y y$ t2 {Net Margin: 28.0%3 @3 F1 K1 i8 O. V* Y8 m! h- z
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** November (forecasted) **
' U. S" K0 Y. j, v: _$ v* R" rRevenue: $3,280.00
& M1 d2 o# W4 _( d9 K$ m# d. }Cost: $2,403.00
+ { ]2 E+ m8 N+ E9 ~7 I# [Profit: $877.00
. O9 [7 t% K8 E' E$ }8 C! E; LNet Margin: 26.7%: b" h |1 Z! Z! _( W( ]& T1 P, i
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For some people, they may say that the above profit is not1 o0 Q( M' C1 [3 t# D- ` P: s
a lot of money. But for others, that is enough to cover# j" Y7 D! _4 w9 p7 F5 I I4 T
a mortgage and car payment.
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9 F% R6 k# A+ x6 L/ i( q' g& \1 d1 xFor Waseem, this was a windfall.
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, a0 ^! j4 J2 v2 `+ JWaseem got lazy and gave up to soon. It still makes me mad6 T: \3 Z, ?4 |( h
when I think about the potential.! K6 ^1 s6 n5 `9 L' L: O
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In fact, it was ironic that when he went back to university8 L# ^$ D7 h! H6 K
in September, he virtually did nothing and his affiliate" ?& K c+ ]8 c6 @/ |2 W' r
commissions jumped to almost $4,000 in both September and2 C, E. [# t- P6 G! {5 ]
October.# H5 J0 R/ J* M( G
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If he had just spent a few hours optimizing his campaigns$ g& q, ~3 k! ?
using the *system* I showed him, he could have easily netted
1 h1 B# U" z' @3 Y* U/ c) A50% of these gross revenues as profit.
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1 Q! V5 q% ~ p3 B& K/ dHe still isn』t doing anything with his campaigns, but is
0 l% R, E+ N& _3 Y; rstill netting an average of $1,000 in profit a month on
' P' z$ s. [) m" J0 Z) Q- Tcomplete auto-pilot.
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I actually just recently saw him after he came up to help me
) M- f& o! C6 e2 n7 j( xset up my recent two day seminar in Toronto.
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! j( ? N, l8 `( D# ^" vYou should have seen the look on his face *after* my two day, E. ?4 k& P! r* l
seminar, when I spilled the beans on *everything* I do to
- c& d7 F, b& E% I6 v7 Rselect group of 25 participants.
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I only taught him about 30% of what I knew.& a$ N* w1 t& v7 J9 W) K) C
! S* A9 W, ^5 }. |) ?He came up to me and kept repeating 「Man, I gotta finish0 N/ ]0 @0 u4 I2 B2 n% H; x) G7 q
school and start ramping my campaigns up.」5 [5 K, w( ^, S( p3 s: \
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college& C0 ]' F* Z7 {/ ^2 s
student who didn』t have *any* Internet marketing experience ~; A, p2 o+ C7 ?
can make money using the PPC to CPA money model, so can you.! t, B0 \# K) m
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Start building those CPA campaigns!" c) G. H: }5 ]6 h4 }6 }
9 A. r+ `( g' P+ ]( MGauher |
發表於 2008-2-25 03:10:58
