找到後續文章了
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: M: `. S4 D9 X- F# ~Can I Teach This PPC-CPA Stuff? Part 2
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# X6 C. H6 b3 \! U9 L1 C: x; b' MOkay, here is the continuation of the story on how I got my
* u5 E' E3 v1 W8 Q- n( d$ tbrother-in-law involved with driving traffic from pay per0 u7 `/ ?- Y3 h% I
click search engines to CPA lead offers.$ q( C* [: ~$ }# z8 ?7 D
) h( T& N+ U# W0 WI left off on how he messed up his Google Adwords account& E0 n6 i) `- _. ^/ e$ @
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.252 K) \5 n, z/ A& ?* D% z5 M6 n3 c+ r
lead campaign from $1.00 down to about $0.25.
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( \; x8 @3 r1 s) L9 C2 O `Ready?! |" k/ b4 L( W, K0 C- {
[- y2 a+ u" ?9 H6 g8 {Google accepted the new bid.
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Woo hoo!( M. Y0 x& L. N
1 K% \* X: R" E( wNow Waseem can actually make money on this offer. Google" K+ \! s1 z! x4 g3 p
rewarded this campaign because we had developed a good CTR f- |0 C* a0 t0 J% }0 V
on the ads.+ j5 F) q- X6 w$ P" I
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From this experience, I reminded him to develop his ad) G! j" _2 c' [* K
writing skills to keep a good CTR ratio for all his ads on+ @, \. b7 C% M+ ?
Google.+ y0 g' P' Y0 k/ _
9 i1 g6 p5 ^$ Z" y6 KHe is not a big Google fan because of all their+ @3 z) ]9 L/ V
rules and restrictions, but he really likes MSN and spent a! _6 ~4 B" n# e# P5 B3 _! y9 L: C
lot of time on this PPC search engine setting up campaigns.1 N0 D# o# T3 U7 J. B. @
% V% c5 P3 p, Y" ]3 y$ ^He only ever did learn Google Adwords and MSN Adcenter. He' j3 O1 T0 K7 ^4 \$ D
could have built a lot more traffic if he had experimented
8 W7 e9 s+ e9 ?) Z6 twith the list of other *profitable* pay per click search8 f+ w0 r q9 {3 B' w: U! U1 p( i
engines I had given him.
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) w, J5 \4 I5 WHe started making some good money, but things could have: i2 [/ {9 U t/ m5 j
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
; U- d% m% v- Tthan $2,000 in an entire summer as a test subject. As soon2 I: k1 K7 X( p0 H
as Waseem started making $100 in affiliate commissions a& b7 P, X1 O! M6 u) x3 s- B
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
6 P4 J0 Z7 Z b- K, q w8 Idistracted by the World Cup. So distracted that he told me
h _0 t+ a8 O1 d' S, N B C% Jit was a *need* for him to watch almost all the matches.
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/ C: l _0 Z* h. L( X a3. He enrolled himself in a full-time course over the summer
! F: p" ?3 X, ^! b" u' r; Kand had assignments and tests to complete. Okay, I will let8 f: T# ^9 J! V* Z5 c, B0 J1 i
this one go.! ?& V6 I) ?' @- L8 ~
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Over the three and a half months he spent at my home, he only* j1 g: R( D. n- k' |. `
got around to driving traffic to 4-5 offers. I had hoped
7 z8 S# t' P# r! _, p& Y7 n$ m% \that he would have built enough traffic to pull off a
) a) |/ p( K, v$10,000/month.2 `8 t |& x# v
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Here are the result of Waseem』s stats since mid-May by
7 I5 Z+ n) I5 I( [- M6 N0 Nmonth:
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** May **
9 g @; o! ~' D) \) {7 YRevenue: $830.05" C* g, a+ j3 D! q0 K7 |
Cost: $616.38
4 X" B# V; s8 s4 w0 dProfit: $213.67% t7 N( d3 q( O; n& G4 Z- W
Net Margin: 25.7%& ~. i5 i2 \& y0 `, J" @
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** June **" b6 Z0 L. d4 T- U' R
Revenue: $2,526.951 ^4 }7 v9 X+ v
Cost: $2,390.28" o) Q) Y! F8 c
Profit: $136.67' j; \% s6 M: w4 E" I+ a3 [
Net Margin: 5.4% P7 e" t# J9 o$ J& ?
% ?) s; Q' D8 A; k+ _! S$ u
** July **4 d7 j! T8 ^5 u3 K2 }
Revenue: $2,787.40; Z: c- f1 W6 q3 [
Cost: $1,749.53
! Z. P( E5 ?, M0 R* g* b) O& y# {- {Profit: $1,037.87
; u8 T) d- u6 A8 s }: yNet Margin: 37.2%
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** August **
0 C1 b! x: V3 y1 Q0 hRevenue: $2,983.30
* F/ ^/ n( {5 E/ Z+ n7 X `Cost: $1,945.83 D+ }3 ]6 R- c; A$ g/ }
Profit: $1,037.47
& \+ A" T( Q' T5 k$ Z7 VNet Margin: 34.8%
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** September **( B6 c% q* u' S; ^
Revenue: $3,841.30
1 |* l; @) t6 l* B& i7 kCost: $2,662.144 q8 p( H( k/ I I' j V; A% _
Profit: $1,179.16
0 ^% ~1 m# Z9 g6 ?2 s2 H5 VNet Margin: 30.7%( o2 G* g' ^# a% H5 v
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** October **/ ?. @9 O6 I8 e# {) R9 U- @
Revenue: $3,752.30) \" G) w5 ^+ D5 h' H9 {3 A
Cost: $2,701.78+ D/ l* R* o, p: ~4 V8 z
Profit: $1,050.52/ X4 h5 e5 z; q* x% k& Q2 \! F
Net Margin: 28.0%9 b2 K H! V4 J/ I
/ J: c, p# e9 X/ {2 i8 o** November (forecasted) **
3 Q7 I, A* e& {% |' O" H1 lRevenue: $3,280.00
+ {$ U3 C# x: G# P" N; L) U+ X; JCost: $2,403.002 B. {/ ]$ C$ L
Profit: $877.00; B) \ [% o' a$ q: p7 U
Net Margin: 26.7%! g5 @0 o1 I+ ?: E# r
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For some people, they may say that the above profit is not
; F3 C0 E k5 E ra lot of money. But for others, that is enough to cover
. p; h3 e; @, G( Y5 ]9 S$ z) Ca mortgage and car payment.
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For Waseem, this was a windfall." o5 C* ]3 W' T5 d7 U) r
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Waseem got lazy and gave up to soon. It still makes me mad. A F6 c p" P3 u- r0 _ B
when I think about the potential.
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In fact, it was ironic that when he went back to university
$ t: U% a; P$ c8 W! c+ A J% ~in September, he virtually did nothing and his affiliate
6 m; \1 I0 H* L9 E: r6 X. scommissions jumped to almost $4,000 in both September and
, I, a% h. m, O+ }- mOctober.
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9 M4 |7 P0 P' O5 O* F# h0 gIf he had just spent a few hours optimizing his campaigns
" v9 M( J3 D. ]9 w5 W; Ausing the *system* I showed him, he could have easily netted
$ a8 O- N- u4 ]50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is `3 p- q0 K- T2 M5 q: i- s, k0 o
still netting an average of $1,000 in profit a month on
0 d( F) M/ A. q3 R2 \: @complete auto-pilot.
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I actually just recently saw him after he came up to help me
" P8 | {4 Y, W2 dset up my recent two day seminar in Toronto.$ R+ k6 V$ d% C( A8 Z0 d
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You should have seen the look on his face *after* my two day
- u( z( q, C1 l6 m9 i6 Nseminar, when I spilled the beans on *everything* I do to
; J2 w+ f- e+ @$ z; L9 eselect group of 25 participants.& _9 P6 O0 _2 q
0 ~" @1 g! i' ~! z' dI only taught him about 30% of what I knew.
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9 Z+ r' J# u n) x% u; ~He came up to me and kept repeating 「Man, I gotta finish `( t# N$ E c- i% I( M
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.0 ]' p7 m* V5 c [" i# T$ ~/ a! E
; `4 |6 d" H5 Y4 V7 k# G% mHope this story motivates you that if a broke college) C1 | c5 W2 G8 T4 j/ z( m
student who didn』t have *any* Internet marketing experience
0 z$ O/ v9 Z3 i6 N V2 rcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!8 v" y4 d8 |9 ~
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Gauher |
發表於 2008-2-25 03:10:58
