找到後續文章了0 k2 G7 b! |0 ]6 _9 U% M/ M
9 g5 N9 p7 O0 x$ d7 d) M
Can I Teach This PPC-CPA Stuff? Part 2
% [3 m" b, A2 u8 B0 n4 @
+ d* h7 r1 g7 e3 H/ f- iOkay, here is the continuation of the story on how I got my, ?% u& f' O2 ]" q1 Y# v( G
brother-in-law involved with driving traffic from pay per
* X5 Q) y5 D, E G C3 }" v+ u0 nclick search engines to CPA lead offers.
" [- x3 O; ?$ _, j; {; e+ n# g) E3 F$ ?
I left off on how he messed up his Google Adwords account7 m; q. w. a' d: l6 \ M
and how I was trying to fix it." Y( s& J: E O
; {. A5 c0 a7 L1 |( U9 eHere is what happened when I dropped the bid on that $1.257 e& R! w9 x: }( E
lead campaign from $1.00 down to about $0.25.
3 `) A) x7 ?2 C' p0 J/ Y7 \
8 M" k) }* O' c4 b1 PReady?
' @* K: m* Z9 H
0 [9 O1 G: V- _3 ^2 w: IGoogle accepted the new bid.* Z8 K- {$ [1 @7 W( y5 ]- f; `3 N
* T) n- ~4 n9 c& R1 }! @/ s }% H
Woo hoo!$ s3 m) u2 {" ~* r4 \+ e
' n3 l6 e7 j, h( d5 ~' ?' V- D# A, gNow Waseem can actually make money on this offer. Google
. ?6 B; _: C( K# M3 a" a4 Vrewarded this campaign because we had developed a good CTR
: }% Q3 V h' s. n+ Son the ads.
/ s! n7 r' i: @
9 e+ a& Q, B1 T0 F% zFrom this experience, I reminded him to develop his ad
9 u" t* }$ q/ S2 S) a9 Zwriting skills to keep a good CTR ratio for all his ads on
1 @7 l9 t" B* r7 MGoogle.; W9 p1 u% W o" G$ c
( Y' ~, _. H; e' k4 Z2 y8 eHe is not a big Google fan because of all their
; P4 q+ }/ D" E! F/ wrules and restrictions, but he really likes MSN and spent a
& O$ O/ p& _7 T. b; blot of time on this PPC search engine setting up campaigns.
! S9 [1 w. m8 o# N# I. Y3 h
9 i/ C5 z7 L. j2 k& n$ X6 cHe only ever did learn Google Adwords and MSN Adcenter. He: P' M- Y# e3 c
could have built a lot more traffic if he had experimented
. a/ ^9 P; f0 Zwith the list of other *profitable* pay per click search
4 c; A& |+ v4 K9 d0 h+ v7 R( f6 oengines I had given him.
9 V9 ~( Q( p4 ^9 n/ G0 x5 B) G8 y! z1 o* k! R) E! I9 b- K
He started making some good money, but things could have& ?3 u& ?$ V, ~3 A7 L0 u+ |* u
been better if not for the following:" k- Z/ U; \ C
) ~/ D; V* G6 H# P1. Never use a broke college student who hasn』t made more: y5 t* j( v. p. R" T1 C/ v
than $2,000 in an entire summer as a test subject. As soon
# ]$ j; W" h3 H7 a$ D& sas Waseem started making $100 in affiliate commissions a
9 L( s$ s& K5 u |; U! x7 mday, he got lazy and stopped doing much., w G, ^! M* P
8 ?* C; p, r6 u2 k3 C2. World Cup: Waseem is a soccer fanatic and was *easily*" D" A9 k5 C2 J/ A
distracted by the World Cup. So distracted that he told me
# r7 u0 N! R. c1 d0 b9 I" H# tit was a *need* for him to watch almost all the matches.4 C0 D( g7 J8 @' D+ [3 `
$ H G& Y! j) R- p
3. He enrolled himself in a full-time course over the summer
) o/ d8 t" i1 |and had assignments and tests to complete. Okay, I will let C: s5 G) x, ?& s1 S. o1 o
this one go.; |5 r. z; {8 q+ C2 ~: J3 i
! [' C0 Z! m- G
Over the three and a half months he spent at my home, he only
- L% T& ?% s& E, d0 M/ j% Agot around to driving traffic to 4-5 offers. I had hoped. v: d/ Y2 w( y( x
that he would have built enough traffic to pull off a0 Y6 h2 r& e; `! M1 O
$10,000/month.8 }7 p, Q+ i+ M! C
7 C, f( N: |$ v1 l* b+ O: m0 lHere are the result of Waseem』s stats since mid-May by1 l/ H2 b Z o4 n( Z/ D4 Z4 i
month:
) K8 Z6 G0 j _$ o& o }4 c
( O6 E$ G: C4 k5 f* T** May **) r9 j! M& X, D; x* W0 ]- w" q
Revenue: $830.05
" L$ e) ~ {/ J" bCost: $616.38
2 D: h3 x9 L7 j# b8 {) ^8 G. FProfit: $213.67
9 |& c1 L* L% h+ B, CNet Margin: 25.7%
) @; g- ? y* t, C1 B
7 A8 p) ^. e/ } e1 I/ L** June **
3 A9 F) u/ c" N' W8 A1 w8 CRevenue: $2,526.95
9 x& W- y( S3 C$ x5 q5 ]: n7 VCost: $2,390.286 p0 K0 W$ o" P6 A4 `4 S
Profit: $136.679 r% K' }+ l! u
Net Margin: 5.4%
. Y; Z) @, Q$ {6 A, k
. E$ q* L9 |! l# e* p6 N O! e, {** July **
- m9 f+ K* _& K, c7 ^# G6 HRevenue: $2,787.40$ k: K7 X5 F2 `% r* d& o: }
Cost: $1,749.531 _% W; h2 J4 ]: k% E$ E3 U$ Q! c
Profit: $1,037.876 l' |8 G2 z- S6 r( A
Net Margin: 37.2%1 h: i3 B8 u! W1 X
& H6 D, i9 z, a9 i- b$ ?6 P
** August ** x. x- j0 G- S4 N
Revenue: $2,983.30
; L6 G3 s/ `) t7 p2 t1 ?1 o0 jCost: $1,945.83$ h# m+ _8 e2 S: m; R& q' Z) F
Profit: $1,037.47
7 Z( k3 Y" H0 O/ p6 a2 T# `Net Margin: 34.8%
U6 w+ _& H- a; c5 h I8 I1 T. \- \. [5 E! M" B H+ {+ ^5 n
** September **) {/ H( c: m. G L
Revenue: $3,841.30
. Z7 _4 V( o6 x0 ~: X' fCost: $2,662.14$ S7 ?2 G. j- B% J. a0 P% z
Profit: $1,179.16
- \8 ]$ s/ E$ f9 M$ u- j1 M! H- tNet Margin: 30.7%" ~% O1 Q# T- I
. `2 R- ~' L! E4 _0 l% X** October **
( _+ D3 Q( u2 D% o3 {1 ~Revenue: $3,752.30+ k Z* U7 O% l5 I" v0 o3 U: N. b
Cost: $2,701.78
! T* G' N# C7 L. U# {Profit: $1,050.52
. B+ L, k+ v1 gNet Margin: 28.0%$ l3 z6 U. b# J" `
0 O M/ q7 V7 n& `9 `9 Y** November (forecasted) **
" L. L$ S3 Y1 K6 r/ X7 JRevenue: $3,280.00
+ m2 p6 d I6 O9 S$ ZCost: $2,403.00
9 t1 r) J% x U& k, G3 Y# lProfit: $877.00
5 n* l# m7 ?7 Y( BNet Margin: 26.7%. L' a& u/ O0 f. }& c: l2 d
; L1 m9 ]2 {( ?' g$ g3 r
For some people, they may say that the above profit is not
5 Q5 v, Q/ P9 I3 G1 [3 Ua lot of money. But for others, that is enough to cover2 C# j$ T S( R
a mortgage and car payment.5 V4 ~; `2 M* v8 d/ A& \
% S3 z0 [ W; O) E y: k0 r! VFor Waseem, this was a windfall.% G1 X- v% X. p3 B7 \
: b) S$ \1 E4 m9 S2 gWaseem got lazy and gave up to soon. It still makes me mad
( r/ H6 ?* R7 C9 C% qwhen I think about the potential.
+ Z3 d% r; @0 R+ ]3 o4 A) h4 {7 Z+ P/ f9 n+ s8 ]3 z
In fact, it was ironic that when he went back to university) C. C+ x$ _2 t, F$ ]) C
in September, he virtually did nothing and his affiliate
, D6 E$ A- W& P/ d E" V* K, Kcommissions jumped to almost $4,000 in both September and
- l. {$ C/ z% \- Y5 E% WOctober.
1 y) b; t! ~+ F1 g" Q
) o" \! ]$ T, \* w6 B$ Y+ c* UIf he had just spent a few hours optimizing his campaigns1 ]( ?2 z6 D0 `0 j1 o! W# O
using the *system* I showed him, he could have easily netted: x4 _+ X& L4 v. j7 u( I& } R
50% of these gross revenues as profit.
* A4 t U3 Z$ ~$ J+ W# w E. N% V
He still isn』t doing anything with his campaigns, but is
5 Y5 ?) Y4 y4 t/ L' v- |still netting an average of $1,000 in profit a month on
8 D) F7 g Z7 v: Bcomplete auto-pilot.1 J, i( v4 h% ?6 v! f0 n' d& Q" k$ X
& z2 z& w3 Z: S3 u# k/ x. A" w/ [& _I actually just recently saw him after he came up to help me
5 A/ \& G0 X5 |; Z+ ^- {set up my recent two day seminar in Toronto.( l# D) ~" ^' X& V* X: S! C
5 G8 g4 J) w/ {; D& T' L$ _- eYou should have seen the look on his face *after* my two day; j! f: G& R5 j- X
seminar, when I spilled the beans on *everything* I do to/ g- Z) z3 {, c" F( [" H ^( p. n
select group of 25 participants.
4 T) |, K0 x# ^( @! A+ v$ `" O: ]( H* B
I only taught him about 30% of what I knew., f/ z. `, Y: U6 H$ Q) e3 w* |6 r& m
6 b. f+ B- |& h# |
He came up to me and kept repeating 「Man, I gotta finish" b. R G! F2 U; E) H! H% m
school and start ramping my campaigns up.」1 \" r: w9 I0 b! C; j0 ^: ~; g
; u9 W, c' E. J
Don』t worry bud, only one more semester left.
# h. ^* w# o, Q2 i O X
# ^/ X9 M3 ?1 s3 lHope this story motivates you that if a broke college; w. p+ j' \, O2 ~0 c
student who didn』t have *any* Internet marketing experience
+ h. e: D- B# A/ pcan make money using the PPC to CPA money model, so can you.
0 p7 i9 m/ f( k& W0 Q
. u5 j' V, d' G' J' j9 fStart building those CPA campaigns!' P! [) W5 |1 Z) i
- u% t! F& `. U5 _0 kGauher |
發表於 2008-2-25 03:10:58
