找到後續文章了% }0 n' X+ q5 K0 A/ }: K
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
1 m5 M* m3 Y3 K$ x( W% J( Nbrother-in-law involved with driving traffic from pay per1 U( u1 r' @) D
click search engines to CPA lead offers.
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8 Z2 h8 ?0 b* z1 P' LI left off on how he messed up his Google Adwords account3 X. N6 r5 Q+ {7 c2 a
and how I was trying to fix it.! _' j; X( J4 n4 n' Z
6 @& Y2 F/ Q4 M( qHere is what happened when I dropped the bid on that $1.25" G3 ?4 t/ ~$ u2 l
lead campaign from $1.00 down to about $0.25.9 H0 R4 N, {. @( r, O9 g/ z
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Ready?5 ?) c- z0 U( k# c( S0 ?% M
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Google accepted the new bid.3 y j) z1 G7 C$ B6 S" ?
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Woo hoo!6 n3 ~, C7 s4 R. j1 _& C ?$ F
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Now Waseem can actually make money on this offer. Google7 j5 v6 T; ]: M) ?6 ^8 ` `
rewarded this campaign because we had developed a good CTR' d H4 b9 c" b# Q$ U3 M! e$ y
on the ads.7 J( M; \( V7 t- a9 C
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From this experience, I reminded him to develop his ad
( G# n) l" P% U3 s! \8 Z- ywriting skills to keep a good CTR ratio for all his ads on, }- Y. R! q2 M% D. i* R
Google.9 f& ?1 f4 l, X! v9 k2 G- v
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He is not a big Google fan because of all their
. I' K$ e' u2 u- W7 M4 `1 drules and restrictions, but he really likes MSN and spent a
$ E0 h i5 p. E% I7 u% `lot of time on this PPC search engine setting up campaigns.
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9 ?2 A ~: Y7 iHe only ever did learn Google Adwords and MSN Adcenter. He! ^) d( m' y( N7 n8 t. }# C0 D
could have built a lot more traffic if he had experimented
# F9 b. W- A2 R; z0 rwith the list of other *profitable* pay per click search
* d. j$ P/ B8 F8 q" t( z! z1 Sengines I had given him.# R! R# W" r( `
: g5 k) k4 U; G" M# ]He started making some good money, but things could have
; ^; a) m7 }1 m: qbeen better if not for the following:' N! ?& [' r1 g( N5 N
2 m7 P# D5 c1 T. x$ j1. Never use a broke college student who hasn』t made more: L2 N) x2 X: |& M$ ^* Q" V* I
than $2,000 in an entire summer as a test subject. As soon
6 y$ |0 E2 `# e2 O. _1 d# vas Waseem started making $100 in affiliate commissions a
. M+ V$ h& x u, x' x2 F4 W4 \5 ^day, he got lazy and stopped doing much.
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7 ^8 y5 Z n& ~) p) h1 z0 M: _2. World Cup: Waseem is a soccer fanatic and was *easily*
2 S. R: p9 U+ K& C; A# Pdistracted by the World Cup. So distracted that he told me
% b* ~! b9 t# E6 Dit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
) q2 G- w ]( K6 D) V: \; Vand had assignments and tests to complete. Okay, I will let9 ~1 O- Y. b- e2 n6 c
this one go./ r: g* O* t# \0 b8 w8 q
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Over the three and a half months he spent at my home, he only
* ] h: ?8 w+ ]got around to driving traffic to 4-5 offers. I had hoped
% k! c2 q, G1 l g {4 s" zthat he would have built enough traffic to pull off a
( K! A4 ^1 i8 ], w" O0 k$10,000/month.
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Here are the result of Waseem』s stats since mid-May by+ @/ i6 j, \. [6 [0 k0 d
month:
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2 c( r# _( U/ f% U# P** May **
: r& D" h; m' D* O0 ORevenue: $830.057 x! Z3 A3 X7 L" ~# ]0 O
Cost: $616.38
* s# S0 M" G/ b2 H5 [. GProfit: $213.67
! v B2 H1 ?8 I. [2 Q( l, oNet Margin: 25.7%( a* x* W8 z" E. ?& F
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** June **2 N& O1 S4 B/ W( {0 C. |6 P
Revenue: $2,526.95
4 x# u, }2 ? u4 ?Cost: $2,390.28( J( a6 Z" ?) r8 N
Profit: $136.67' a. q8 z# K& {& {3 n) `8 B! o
Net Margin: 5.4%
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** July **1 N4 { T% b, e. b
Revenue: $2,787.40, c7 ~/ G: \9 v$ ?7 h O- z
Cost: $1,749.53
2 T. v, \3 s# b: iProfit: $1,037.87
c l' F' `/ I \Net Margin: 37.2%5 o2 M# n/ G: ]# k- @
3 P! o8 u: x# Q. k t$ M** August **, F9 c3 S7 B5 e; _/ I8 E" B
Revenue: $2,983.30
6 h; o% w2 i0 ]4 |1 lCost: $1,945.833 p# k6 K7 p% W2 B: J" a D: M
Profit: $1,037.47
0 H" Z- z8 V: c/ J' e9 ONet Margin: 34.8% `, Q+ ?6 w/ i2 f
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** September **. ]# I+ _% q. z$ l4 C
Revenue: $3,841.30; S+ l6 J! N E4 b( z% b. O$ E
Cost: $2,662.14
% b1 }8 _5 m1 D' [4 w+ @Profit: $1,179.16
6 K _6 k9 R# K" cNet Margin: 30.7%
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: T. X. P: i2 [1 j- P** October **( L. i; l" X9 I: _
Revenue: $3,752.30; i0 I$ B( W9 u9 a7 i, F; Q6 t9 D4 ]& Z
Cost: $2,701.78! o. \# J& j: S) G; c( X
Profit: $1,050.520 _: Y( V) n$ V% z0 t2 L
Net Margin: 28.0%
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; [5 N/ `* h6 ]# t4 ]6 u% l** November (forecasted) **$ r% @9 c# D3 j, l+ q" s
Revenue: $3,280.000 n ~! k/ a" j2 L: ^, P
Cost: $2,403.00; m; H) J7 m6 c2 h+ d
Profit: $877.00- }% k5 |/ S$ p1 L, Z9 U( b9 k
Net Margin: 26.7%- o t e8 {2 d* j
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For some people, they may say that the above profit is not. D* {2 c* D' U
a lot of money. But for others, that is enough to cover
2 Q. N c7 s, S. r" ga mortgage and car payment.
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For Waseem, this was a windfall.
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: y- \5 L; j% iWaseem got lazy and gave up to soon. It still makes me mad
8 Y' Y# T0 {( i$ N% e, mwhen I think about the potential.
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In fact, it was ironic that when he went back to university: `; R' [9 e V$ A$ k: g
in September, he virtually did nothing and his affiliate
& m- w+ z# C& x" p( g& V5 m/ Ncommissions jumped to almost $4,000 in both September and$ ?. V; f, ^9 x4 y1 b J
October.8 A+ i; }' Z* ~8 V1 H
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If he had just spent a few hours optimizing his campaigns
1 U& N9 ?$ _2 S F: ?using the *system* I showed him, he could have easily netted1 }0 U$ l6 K, Q4 a6 P$ a- i
50% of these gross revenues as profit.. f" m3 ?$ R( E A
) J! z% y: w; z1 j6 R2 L- @* F/ s- ]He still isn』t doing anything with his campaigns, but is
$ v9 ^/ s( G! E6 v$ h1 v Hstill netting an average of $1,000 in profit a month on
' y5 Q; V4 T2 F" F; [' A9 y6 b' Rcomplete auto-pilot.
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9 }& B& M, z( _( f$ Z+ t7 fI actually just recently saw him after he came up to help me" J+ S" s* I6 Y( c# U8 n9 ~" ^$ f
set up my recent two day seminar in Toronto.$ t9 S1 p! P/ u/ W
6 k. E! D1 f4 M6 pYou should have seen the look on his face *after* my two day$ j" J E9 V) x. v6 q
seminar, when I spilled the beans on *everything* I do to$ O N- S' b3 c9 R' n/ \
select group of 25 participants.. B2 E* u. l' @. A5 ]$ Q
! V3 J0 }% y1 y+ y, P1 KI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
) y3 W7 X0 B+ r. D$ L) jschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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7 y! @$ ]% }, `. n+ s' XHope this story motivates you that if a broke college7 Z/ q: o2 k7 a$ _
student who didn』t have *any* Internet marketing experience
p4 ?% o+ }* N7 K! Wcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!4 e! C1 X9 G e5 Q% e" f
d0 E+ l# ?, E6 k% V6 FGauher |