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Can I Teach This PPC-CPA Stuff? Part 29 r# r% L; h2 Q5 [% T
5 `! K3 X- `$ L- @Okay, here is the continuation of the story on how I got my
# j. l# X8 [3 J" T4 Kbrother-in-law involved with driving traffic from pay per7 k: A* d a) J7 h5 N
click search engines to CPA lead offers./ y) `9 l& n/ o, @( u
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I left off on how he messed up his Google Adwords account
8 L& m9 T T) M# v& `4 Uand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.257 ?$ j4 u7 g: f: a/ Y
lead campaign from $1.00 down to about $0.25.+ s* x5 l! T- ^$ L, v4 c& y
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Ready?1 r+ }6 @1 P4 C# u# C* i" L M
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Google accepted the new bid.
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8 c3 H, T4 D+ d0 C. Q# h" YWoo hoo!1 E0 ]* x1 J+ v5 V; U [0 e
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Now Waseem can actually make money on this offer. Google
! V/ O1 |' s" b1 p0 yrewarded this campaign because we had developed a good CTR
- v; Y/ m" F2 y y% Con the ads.
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) O/ z$ _: g5 V( t6 z" M+ ~From this experience, I reminded him to develop his ad3 X+ R9 n2 i0 N. J6 q
writing skills to keep a good CTR ratio for all his ads on5 Z3 p2 ~' s/ J( F
Google.
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He is not a big Google fan because of all their
# g" B9 `6 ]/ `rules and restrictions, but he really likes MSN and spent a
" t. F4 {( i' ^lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He1 ~4 r% I7 h* R6 M! o% }
could have built a lot more traffic if he had experimented* l) ]3 a. {$ f% C
with the list of other *profitable* pay per click search
6 X; f# B; c. v: J0 W2 p2 f0 Kengines I had given him. P% g5 q T/ `3 M$ i1 n9 Z0 M
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He started making some good money, but things could have
5 S- M1 t" s, w/ A; n) zbeen better if not for the following:
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& d! [7 Q. U* h$ T ?# R% B1. Never use a broke college student who hasn』t made more
1 u& G6 S4 v" `2 |0 f/ V( d# _) rthan $2,000 in an entire summer as a test subject. As soon
1 k+ F) b7 h! V' ?as Waseem started making $100 in affiliate commissions a
4 _$ u+ h7 r' m; ]: W; E, Q4 J8 Iday, he got lazy and stopped doing much.* O E3 k! Y% V% J, R; A) d5 ^0 d5 O
1 J8 X6 G" e5 @3 A; ~+ O8 |$ ~2. World Cup: Waseem is a soccer fanatic and was *easily*$ ~) ]* v* j/ ~7 L1 Q7 A
distracted by the World Cup. So distracted that he told me. S1 N/ ]( V% C& |1 ^7 [
it was a *need* for him to watch almost all the matches.
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! N0 ]: v; }4 S0 e' s- i. m# h: M* O) `3. He enrolled himself in a full-time course over the summer$ v3 `4 l8 j4 K- C
and had assignments and tests to complete. Okay, I will let
5 r8 J& u- ?& C" n' ~" g3 B0 ]this one go.4 W4 x/ ]- a* w5 `9 C& C# ?- f
8 l. I% f3 `* w5 xOver the three and a half months he spent at my home, he only
. p; r/ d% L/ j: c4 bgot around to driving traffic to 4-5 offers. I had hoped% n5 p9 J1 x& x, Y# w. r' J
that he would have built enough traffic to pull off a
- v% K' b. U& |8 ?5 U" P$10,000/month.
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# J. w1 i; \9 }Here are the result of Waseem』s stats since mid-May by
* }0 R- S, U$ w& Ymonth:7 R8 L0 k) T: q' M) ~2 j# H- z9 P1 @
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** May **: ?# y9 S. }/ y. j8 s( t! q( Y3 K: p. H7 u
Revenue: $830.059 a) a- y: T4 K. [7 y( `
Cost: $616.38
6 n* w! G3 ?& b b- ?! ~Profit: $213.67
7 d' f+ a" r% l8 L \. `Net Margin: 25.7%
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** June **
& q' c9 |4 Z9 j1 G) ARevenue: $2,526.95* V: s+ R3 j. K1 v8 F
Cost: $2,390.28
1 R8 T( |4 ?+ t& ~) |" {Profit: $136.67
% `; Q" ?6 ^8 k. T( cNet Margin: 5.4%
+ @% ^0 H* r1 h5 f2 s4 L, Z4 b
! I) q# Q; A$ p$ M* \) x& |: Q** July **
$ t0 ^+ z% z3 T* e% YRevenue: $2,787.405 u! J3 U; o3 d+ Y! p# T# @
Cost: $1,749.53
) R5 B; G# P% I' KProfit: $1,037.87# Z7 c( D9 g8 m
Net Margin: 37.2%
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5 H) b3 d* c5 a% r" D** August **
% q- u0 q {8 A5 I IRevenue: $2,983.30# ~" L8 ] D4 z; u
Cost: $1,945.834 i4 I2 J- g" O0 l( i% B% T
Profit: $1,037.47- L: X4 w! M' {, U+ S% L
Net Margin: 34.8%) H3 E9 t; ?+ p+ i
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** September **8 F! H& E& y5 B
Revenue: $3,841.30
; K4 b. c0 I- }$ ICost: $2,662.14
9 ]; A, D! n' X3 ^6 [Profit: $1,179.16: s! e% q' ~7 [3 q* e; N9 V) c
Net Margin: 30.7%
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, G$ H. i' Y7 o7 O6 `** October **. b: O* L" g m& [
Revenue: $3,752.30
# f1 l2 J U4 q& X0 s) cCost: $2,701.78/ E9 U# p7 H: S ^, \
Profit: $1,050.52
- ]& {) \3 B- H5 t& \# g& a' l4 iNet Margin: 28.0%
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** November (forecasted) **! f ~5 G# p$ g% N& @( |& x
Revenue: $3,280.00
5 _9 H5 z' L0 P, R: PCost: $2,403.00
# A9 G. M- F8 W4 ?1 S* GProfit: $877.00, B+ P2 A2 h/ k' L
Net Margin: 26.7%
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For some people, they may say that the above profit is not* Q2 g3 W# Z$ M* u
a lot of money. But for others, that is enough to cover* n& ]1 t: V* _2 S
a mortgage and car payment.
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& S$ t3 F3 v( Y" L+ U2 cFor Waseem, this was a windfall.! y7 ~) S. W% y; D& |& E4 [
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Waseem got lazy and gave up to soon. It still makes me mad0 A0 ?; B+ j" |5 _' q( }$ [8 S& C( O
when I think about the potential.+ o( U* Z7 ~# T
; e ]: C. z6 M" X- P% r; o5 JIn fact, it was ironic that when he went back to university* w6 J; M7 T/ |7 `+ T% z& H6 ?" I6 I
in September, he virtually did nothing and his affiliate
/ T9 L/ r. g5 h! ]commissions jumped to almost $4,000 in both September and5 U' ]; _7 Z& ?
October.# `4 r* f! n) h
9 m3 k" h+ \! \If he had just spent a few hours optimizing his campaigns
1 ?% {5 Q0 N q% {1 J ^1 s$ eusing the *system* I showed him, he could have easily netted, F a" _5 T9 Y1 d) A9 }5 Q
50% of these gross revenues as profit.' n' q! p/ {. T. ~6 v
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He still isn』t doing anything with his campaigns, but is* c2 @2 r8 @+ ?8 ?1 Q
still netting an average of $1,000 in profit a month on% {0 n G2 O0 W: C( d3 k
complete auto-pilot. t# N6 R. U) G0 V: E" S: P) `
% D5 v0 Y6 O0 u$ l/ @' T8 wI actually just recently saw him after he came up to help me
& l, z" z5 O- @! H' Mset up my recent two day seminar in Toronto.% v1 i% `" B8 B
' g/ w$ ^6 k J$ I* k5 ~1 xYou should have seen the look on his face *after* my two day% K2 }! _7 p; H1 N
seminar, when I spilled the beans on *everything* I do to
6 E, ^( @8 V) Bselect group of 25 participants.
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/ [: o6 r! v4 ^I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
9 T6 l. [ c5 h% @7 O1 u0 zschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.1 n$ }0 j c! J$ l% W
5 g( z- p' I% d9 o/ LHope this story motivates you that if a broke college
/ H0 e! W2 _! `/ K( estudent who didn』t have *any* Internet marketing experience
" ~$ B8 G+ v' N( _( R, q1 Ecan make money using the PPC to CPA money model, so can you.
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. `) ?( {* [# v7 y; i7 OStart building those CPA campaigns!- x- z9 }: C# O! O& }
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Gauher |
發表於 2008-2-25 03:10:58
