找到後續文章了9 e8 G b" V/ E7 I7 G9 ]
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my/ z6 I% s8 E2 V0 g$ K
brother-in-law involved with driving traffic from pay per% A: E8 ]2 c% O' H
click search engines to CPA lead offers.
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8 Q! W7 ~% m. V% L/ z, d8 YI left off on how he messed up his Google Adwords account& j- [& a4 i2 T% j( o- u
and how I was trying to fix it.$ u" e9 u; {, O1 g6 X, D, Q# P
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Here is what happened when I dropped the bid on that $1.25- }6 s1 {/ C0 L8 h& B8 P
lead campaign from $1.00 down to about $0.25.6 L; c( W0 g& o- M
" ~$ x- ~% A: H& xReady?
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Google accepted the new bid.
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1 Q% b* V6 M. BWoo hoo! p3 v: A" w a- W8 M B" N9 q
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Now Waseem can actually make money on this offer. Google, w1 q$ O4 |6 v6 Z- M( P/ X9 K
rewarded this campaign because we had developed a good CTR( O0 ~) h7 b1 D0 E
on the ads.
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From this experience, I reminded him to develop his ad
& y, g* y5 L& \1 Nwriting skills to keep a good CTR ratio for all his ads on! ?1 Q2 m8 J! |$ J& |5 o
Google.6 Q. l5 K# D, u W
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He is not a big Google fan because of all their0 Z( x" x& u1 j
rules and restrictions, but he really likes MSN and spent a: H4 }0 o) W$ l
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He9 k, d4 s9 W' s
could have built a lot more traffic if he had experimented- G& L f* _ D5 q( g
with the list of other *profitable* pay per click search
% g3 l3 ~( G8 U; ?5 f% o0 Z9 ~/ ~ gengines I had given him.: e: g5 Y+ D) N# O, K- {/ b. h0 R/ Q
& M4 U; c) t) t2 D4 T! rHe started making some good money, but things could have
8 ^" d! Y1 i5 }4 d9 jbeen better if not for the following:3 b3 j9 f i5 J
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1. Never use a broke college student who hasn』t made more3 w# `) v1 U- s s" \
than $2,000 in an entire summer as a test subject. As soon
4 j+ Y; |- f7 t k6 w) \as Waseem started making $100 in affiliate commissions a
$ q$ d' U9 J, X" b1 [day, he got lazy and stopped doing much., }4 ~7 @: ?4 {/ M
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2. World Cup: Waseem is a soccer fanatic and was *easily*
0 @6 i& v3 Y7 G9 w+ f1 odistracted by the World Cup. So distracted that he told me
1 e9 X% D( i4 ~3 e. ?' I" _+ c" Lit was a *need* for him to watch almost all the matches.
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% Q/ g3 y9 n& T2 P3 D9 j! e3. He enrolled himself in a full-time course over the summer; b0 F3 L4 V1 s" z' t! y5 j
and had assignments and tests to complete. Okay, I will let/ x5 t/ N7 m) v2 n3 o" L
this one go. n' v4 L2 C5 a" F+ h* u4 N
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Over the three and a half months he spent at my home, he only
+ [, N& } p, m4 d+ s6 Zgot around to driving traffic to 4-5 offers. I had hoped8 ]( c+ Q+ _4 m4 h6 q! A# Q7 ~
that he would have built enough traffic to pull off a/ ~; z, c: P2 \8 b g5 N6 S; X2 ]
$10,000/month.
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# }- X1 n+ U, X, XHere are the result of Waseem』s stats since mid-May by
8 d) ~) A: i9 S5 Lmonth:
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** May **4 U6 a9 j9 d: i: \
Revenue: $830.058 y! o. K# R C1 X
Cost: $616.38
" f! D- a$ e$ aProfit: $213.67
) T; x& j! g" q: |0 m `Net Margin: 25.7%5 k2 G2 z" E0 A
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** June **& s/ T$ _# b- F4 P( f* c8 k' Y
Revenue: $2,526.95" v3 m" z8 u8 N* w; R2 r
Cost: $2,390.28/ j8 [4 S. [2 W
Profit: $136.67
2 }, q0 M: m& g! Q! GNet Margin: 5.4%
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5 T" ?- Z$ r: h7 \3 H' b: j B** July **# i4 J6 a$ B' Q# J* e! W
Revenue: $2,787.40$ J# @6 l" p4 S- l
Cost: $1,749.53
* N, \( `- |7 e5 u3 d7 ?! @Profit: $1,037.87
- a- [! ~* ^. e$ lNet Margin: 37.2%
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9 g, s1 `8 v8 K" w** August **4 \; q2 R- G- H! }7 N: _
Revenue: $2,983.30+ W, @; U- n! v6 d
Cost: $1,945.83
3 w$ j: g J& |$ ?Profit: $1,037.47
& l \0 z* w) {Net Margin: 34.8%
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2 B5 n7 ]( T9 y5 g- ^5 t** September **
/ ` l' l8 q; ]4 \# i0 xRevenue: $3,841.30
3 ^3 X: m' B6 pCost: $2,662.14
- G4 |4 {' m; c( g( E0 X6 ^Profit: $1,179.16
' W* a5 G; e* V& z( gNet Margin: 30.7%
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** October **
0 K6 U8 N8 g F3 o* h G2 uRevenue: $3,752.30
, {1 o% g) t# q3 W7 s: O: D5 A/ ^Cost: $2,701.78) E1 Q, b+ A- V( {5 _" _( f X
Profit: $1,050.524 ~0 u8 S( Z3 A7 C, P" S
Net Margin: 28.0%
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** November (forecasted) **4 L/ V( R* m9 K8 x7 j. u
Revenue: $3,280.00
8 D3 W7 |/ U2 |% u: B f% |( B5 m6 b5 oCost: $2,403.00
& G" I, H' s0 yProfit: $877.00
- K- N2 G( G- p1 S/ p3 A2 KNet Margin: 26.7%
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For some people, they may say that the above profit is not
& x+ T, o1 d8 p, J; M7 s6 G4 ?8 R% ea lot of money. But for others, that is enough to cover
5 \- T/ C' V# K$ ?a mortgage and car payment.7 J# i4 K2 @) p0 m
& m: Q, q+ K) m4 h' @" SFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
, g3 E! S4 \: }( Q, Bwhen I think about the potential.3 q/ b7 k0 P: I+ N: S
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In fact, it was ironic that when he went back to university5 S0 j6 q4 `- q C$ X% q B9 a
in September, he virtually did nothing and his affiliate
* Y6 X7 G) B( y0 z4 I% u8 Zcommissions jumped to almost $4,000 in both September and
3 u( W% g5 r+ ]+ ^" ZOctober.3 h/ s1 E% p" R
3 b; B5 J0 c9 uIf he had just spent a few hours optimizing his campaigns
; r4 \$ y7 K4 M1 W. t$ C* Y0 w- ~using the *system* I showed him, he could have easily netted/ U; x# C9 d' \+ Q/ L/ e9 B) b4 J
50% of these gross revenues as profit./ i/ h9 f5 U1 b' Q( R8 Y! B8 [9 Y
( Z: b; I4 t/ PHe still isn』t doing anything with his campaigns, but is
g9 p* L9 p4 I# u- b4 W4 o% T8 W2 i. Pstill netting an average of $1,000 in profit a month on/ ^; \! l2 h6 x, V- y
complete auto-pilot., n6 t: F5 F/ L
" N, F5 o9 n/ l% I& R" }I actually just recently saw him after he came up to help me
5 n0 Q1 v- n' h$ P5 o1 O4 F( Fset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
9 h- O+ f, E& C/ useminar, when I spilled the beans on *everything* I do to
2 _' T2 `3 k9 o. m1 h& vselect group of 25 participants.: M* i* X4 J' d2 G& z, B
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I only taught him about 30% of what I knew.
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y9 B, j% o8 W4 _! SHe came up to me and kept repeating 「Man, I gotta finish
' W- T* ]" m* Xschool and start ramping my campaigns up.」8 n% W; g- ^7 N2 @# b: b: h* x
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Don』t worry bud, only one more semester left.7 M1 a& g( _5 E- a% H7 k
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Hope this story motivates you that if a broke college
_& y$ `! `4 E8 y- Bstudent who didn』t have *any* Internet marketing experience
$ |; P9 Y" S: I" _can make money using the PPC to CPA money model, so can you.- R% |- T7 J! L X! n4 w
6 A6 R# \. ?& @* l& QStart building those CPA campaigns!
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) A! M: v* ?) N" eGauher |
發表於 2008-2-25 03:10:58
