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9 O" e7 R2 \: [6 wCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my- ~% b- `1 D/ B, m! H
brother-in-law involved with driving traffic from pay per
: o1 Q$ c# A# vclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
7 @! p% t/ _% C* Yand how I was trying to fix it." W! X, {* `; N# q
1 @1 z7 d3 _8 T( f l" zHere is what happened when I dropped the bid on that $1.25' o1 c8 \) m) v; Z
lead campaign from $1.00 down to about $0.25.7 U# O4 p0 V$ f5 S' s) q. a
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Google accepted the new bid.
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3 W0 @, W6 `) x, P! }+ N: z: OWoo hoo!
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Now Waseem can actually make money on this offer. Google: U n6 _) j2 r
rewarded this campaign because we had developed a good CTR
9 ]7 H0 i9 W. q0 `' P$ won the ads.5 a7 E0 B' o( G7 u2 ~
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From this experience, I reminded him to develop his ad
m; A7 f7 D0 ~, }* V& B" Y- mwriting skills to keep a good CTR ratio for all his ads on
! k( @3 J' m- O! zGoogle.9 N$ X$ a7 `; s4 ?6 V; d. }& {
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He is not a big Google fan because of all their1 ~, E# q U& t2 w! I& t4 X# \$ q
rules and restrictions, but he really likes MSN and spent a" H5 E6 X3 q) \
lot of time on this PPC search engine setting up campaigns.
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' f' T0 A! u$ }3 P( MHe only ever did learn Google Adwords and MSN Adcenter. He( |& A: S4 n0 c: w
could have built a lot more traffic if he had experimented
: [; K* d+ g' R( g0 z% gwith the list of other *profitable* pay per click search4 ?' \% `' M; S: U. b1 b
engines I had given him.% o3 p$ [9 ]3 J/ `$ ]
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He started making some good money, but things could have( w; W* T7 C! `2 Y1 `
been better if not for the following:! W8 |* p* e% r2 p7 n2 `" @- ^
$ F: V* I$ r: }6 Y1. Never use a broke college student who hasn』t made more
0 e' N8 L1 y! `- Qthan $2,000 in an entire summer as a test subject. As soon# o2 t, a# V0 _- j
as Waseem started making $100 in affiliate commissions a% i2 V: `( H# P; r! P6 [
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
( O0 h6 R1 n) [9 Y/ Qdistracted by the World Cup. So distracted that he told me
1 }% Q. o0 `) e' N, Sit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer8 r" r) I" K' a1 V9 v
and had assignments and tests to complete. Okay, I will let+ o7 P0 c2 h: T/ U. A: p7 i
this one go.
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Over the three and a half months he spent at my home, he only1 n+ b) q# K& m+ M: _& V
got around to driving traffic to 4-5 offers. I had hoped4 O- T& \. g W5 W4 U( I" h/ N
that he would have built enough traffic to pull off a
! u8 K1 {% u- z2 z$10,000/month.
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Here are the result of Waseem』s stats since mid-May by1 |" q: \% Q* U1 ]- B8 D3 X
month:
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** May *** y; V! D _5 }! K! g% O8 U
Revenue: $830.05% K* R: J' E( ~1 u# m0 T
Cost: $616.38. R5 C( p L4 b2 e# U( G
Profit: $213.679 j( @8 J+ s2 u8 e2 T
Net Margin: 25.7%
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6 l8 h. `. H/ U3 Q& u** June **
2 J- a0 o( x! B. x; _, _9 X! YRevenue: $2,526.951 Q0 W: h! z( I/ \3 C
Cost: $2,390.286 g3 w3 [0 W' u. p& i. }! ~
Profit: $136.67
$ ~+ g+ U! Z2 e1 z" X. c6 KNet Margin: 5.4%
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** July **
% F, K( ~( r9 a5 V: nRevenue: $2,787.40, X R. m# y( w; T% ]9 Y. Y) O
Cost: $1,749.53
5 h- c5 c, f( d5 EProfit: $1,037.87
0 l; x# p8 E' W; A; R f$ P* nNet Margin: 37.2%+ Y8 m+ `8 b* w! i+ j" O; T9 [
& ?& K" u3 F! m6 t: b* Z** August ** [3 E6 t* S6 W* b, G
Revenue: $2,983.30* a8 i6 L. n7 r8 n& q# _* }
Cost: $1,945.838 ~' d; |7 q3 V2 R/ f3 U' N- f
Profit: $1,037.47
. v! D( ?) r0 m2 A; r' cNet Margin: 34.8%
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** September **
- \' W l' ]/ `% i& ^' @# \( yRevenue: $3,841.30
( G c# x3 o7 q) I2 ?! ]+ l! g/ QCost: $2,662.148 U' s* a3 _$ ]. d6 c
Profit: $1,179.16& e; f, |1 N" O; \
Net Margin: 30.7%
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* E6 D! H" T5 a6 X( B. d) J& }" j; f** October **
6 |& w* x+ ?- L# w' |Revenue: $3,752.30
( ^! p8 u! p2 g* h: d7 p6 z0 pCost: $2,701.78. B* Y0 s+ h( `' _
Profit: $1,050.52' y- t9 d3 q: r B6 q$ h
Net Margin: 28.0%, b3 c# y- |9 \. T: H3 y: `) E
: e& w3 d1 j( I# Z7 j. i** November (forecasted) **: \' d, K6 ~. P: Z; |
Revenue: $3,280.00
$ @- O m/ X8 t6 M$ [" ^8 m; E5 NCost: $2,403.00
8 H) T, D% i* w0 Z6 _% WProfit: $877.009 y5 h! R$ a6 q& }
Net Margin: 26.7%
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For some people, they may say that the above profit is not" d6 ^+ g) F# C) a6 k$ Q9 x
a lot of money. But for others, that is enough to cover; u" \! q8 C) L. g- W7 g( ^- ]
a mortgage and car payment.
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2 b+ D! o. D! b2 U9 ?For Waseem, this was a windfall.6 z. |/ d, f( H) A" |
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Waseem got lazy and gave up to soon. It still makes me mad0 [5 o. f$ }! f6 Y& C; H7 C
when I think about the potential.
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In fact, it was ironic that when he went back to university1 \2 R+ i& H0 \- P
in September, he virtually did nothing and his affiliate
1 s* \3 A6 G- lcommissions jumped to almost $4,000 in both September and5 r% ~" J8 G* p* p5 W2 X, T
October.! [$ n7 F$ e! q {5 d
7 F0 X6 v$ D8 x/ XIf he had just spent a few hours optimizing his campaigns8 B2 N2 {9 u4 j( m) I6 D5 n+ k
using the *system* I showed him, he could have easily netted, j' n" P0 J) z9 C/ L; x) }0 [
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
4 o* ?& r3 o8 f# r$ F3 o* jstill netting an average of $1,000 in profit a month on
) p/ l1 p8 ]4 g3 P8 u% V+ G3 {5 Wcomplete auto-pilot.+ x6 g! I1 i( L0 K3 j, @
9 _% _; `( G# y7 }% F9 i5 CI actually just recently saw him after he came up to help me2 ]. [8 c! m/ ~7 M0 G7 X
set up my recent two day seminar in Toronto.
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: [5 `+ P8 D+ b* u4 a& x. tYou should have seen the look on his face *after* my two day
% t. C4 t3 ~2 [3 {6 [+ pseminar, when I spilled the beans on *everything* I do to
, Q% ?6 N: w; q' D: o# x# R4 Cselect group of 25 participants.
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I only taught him about 30% of what I knew.1 J0 M2 s5 g: H) L: M3 q
( Y+ Q! K8 q* j4 `2 MHe came up to me and kept repeating 「Man, I gotta finish: L! l: g, k% u' b# g
school and start ramping my campaigns up.」
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& x5 A T: t* U: i8 |4 aDon』t worry bud, only one more semester left.. S/ y: l# `% T2 J* [6 f) f
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Hope this story motivates you that if a broke college0 M2 p ^9 [. n, j
student who didn』t have *any* Internet marketing experience
2 ?% J' P: c! [9 D$ l- f* D6 ecan make money using the PPC to CPA money model, so can you.9 V! {* {! Q0 n8 G: r. k& ?7 i
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
