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! c. f) ]* w: J% }$ v' |2 sCan I Teach This PPC-CPA Stuff? Part 2
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: @: \2 c8 @4 w& M0 b$ kOkay, here is the continuation of the story on how I got my- A# s% R5 e/ ~ a- ~; ^! {/ i. \2 [
brother-in-law involved with driving traffic from pay per2 m9 x* Q9 W8 E3 w0 c0 [* y( n
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account0 n. }9 L* i. d5 J. e7 |0 S
and how I was trying to fix it.# u/ w4 T! @8 |
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Here is what happened when I dropped the bid on that $1.25
' d; U! K: w' P' F2 h; E# Glead campaign from $1.00 down to about $0.25.$ a8 O' X2 ~ b4 v" t7 K3 M
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Ready?
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/ n* a& V5 i, K+ X9 K/ [1 c& \( s3 BGoogle accepted the new bid.! @+ |- B5 G ~9 f7 z
9 k: {4 B4 m2 R" d) q6 j6 z7 HWoo hoo!/ a; b, g2 U3 ]. S
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Now Waseem can actually make money on this offer. Google
9 R s1 M) {: R" T0 orewarded this campaign because we had developed a good CTR
( e- _$ V: C" r% }, i/ @! d" O; won the ads.
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1 n# y0 Q$ }1 Y6 F( dFrom this experience, I reminded him to develop his ad" w. ?$ E* N9 y' ] B6 n! z
writing skills to keep a good CTR ratio for all his ads on
9 ?# {: c* Q* }9 pGoogle., z/ v# z* w- C) O
- g- L* \4 V- y1 S6 a/ RHe is not a big Google fan because of all their
7 X; i# ?" N; e0 D: [# t* Orules and restrictions, but he really likes MSN and spent a
" X7 }9 W9 q9 X9 K3 E+ ]" [$ ~lot of time on this PPC search engine setting up campaigns.4 U, P. g2 s% r8 L" n
- ^9 Y5 v$ E0 g# Y! P- F9 XHe only ever did learn Google Adwords and MSN Adcenter. He( C! q5 L% E. M- I
could have built a lot more traffic if he had experimented- z" x0 y# \) Q7 n! C; A1 k
with the list of other *profitable* pay per click search/ C* E$ P+ d# G2 [4 L7 b2 U
engines I had given him.
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" J. e; A/ X! {3 A$ qHe started making some good money, but things could have
/ f! q4 K Z$ L- C, y; X8 vbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
# x& c+ h( Z- f$ Dthan $2,000 in an entire summer as a test subject. As soon1 o0 @5 }) R7 |7 ^6 o8 y
as Waseem started making $100 in affiliate commissions a9 G2 a6 c% P f/ W9 w
day, he got lazy and stopped doing much.& J% F( Y$ c8 F {' [7 ^; k
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2. World Cup: Waseem is a soccer fanatic and was *easily*6 e# N7 u; D% O0 f4 C! g% P" |
distracted by the World Cup. So distracted that he told me
- t# a, ~9 [1 J9 y) sit was a *need* for him to watch almost all the matches./ r& W7 y3 O3 n* b$ k: Q- t; B
q0 s% y3 o& W9 m3. He enrolled himself in a full-time course over the summer
2 }: a# O* O* uand had assignments and tests to complete. Okay, I will let
4 B% J0 j9 [( o6 W( i( hthis one go. p4 p3 `9 z; i% V- l# i1 L$ h
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Over the three and a half months he spent at my home, he only
* g# ^6 t% q& g6 m2 o1 J. Lgot around to driving traffic to 4-5 offers. I had hoped: l" |( l* g8 j1 w# |) y
that he would have built enough traffic to pull off a
+ I% c; T5 p, ]6 z8 A% s7 j$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
. @- _. Z" ]$ g x8 wmonth:
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** May **
. D; Q8 l& X5 ], b# ZRevenue: $830.05. `( G% }7 u1 L" L0 H9 G) W, g- O+ w
Cost: $616.38
# K7 a3 M" D) k& o8 nProfit: $213.67
) s% O' w8 ^; u! FNet Margin: 25.7%
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** June **
. [1 C, B# g: s' tRevenue: $2,526.95
& J# j2 @* d# V9 ]8 ?2 FCost: $2,390.28
* A4 M) }' y, ?- mProfit: $136.67
$ D* U! r5 @' z4 w9 G) A0 ]8 cNet Margin: 5.4%
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** July **
# S- C, d$ f7 T( J6 s: URevenue: $2,787.401 i- I( H j0 _# E6 O% G
Cost: $1,749.53& @- T3 {2 }2 o
Profit: $1,037.87
, o- l6 Z+ [; a+ V4 l, l9 `- X) U2 QNet Margin: 37.2%
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% |% b/ B$ M: N! p0 V! I9 a, L- d. E** August **
4 N1 }' ~: Q9 s4 Q0 N- p, [8 ?* aRevenue: $2,983.30
' b$ }5 e9 {. s- I! ?Cost: $1,945.83: N1 V5 ~+ T! G, w" g# T
Profit: $1,037.47
& _9 v) a+ U5 K v# rNet Margin: 34.8%
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6 `+ s& E, m( V! ?. l6 K** September **
7 ~$ B% f$ ?& B1 e* ^Revenue: $3,841.30
3 d1 c) r. T$ W, dCost: $2,662.14
( p: s' z3 k) w1 EProfit: $1,179.16) s3 V, H! q7 v
Net Margin: 30.7%
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** October **4 M* C" C6 ] ~- X$ N
Revenue: $3,752.301 ]3 P0 t# `/ x2 o: ?
Cost: $2,701.78
8 s) D5 k i2 j- K" E9 zProfit: $1,050.52& B& ]3 d+ [: h+ Y
Net Margin: 28.0%
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** November (forecasted) **
2 l- \2 }! S0 @# J0 j7 H& WRevenue: $3,280.00- o. f2 E& I2 e3 ~" B" V
Cost: $2,403.009 D6 a- \! j/ n. W
Profit: $877.00
& h9 Y, Q z: W" H4 u3 v+ k4 Q8 ]5 {Net Margin: 26.7%) P# s5 _! W* p
: b+ k3 A' q: ^. N, t8 e5 `For some people, they may say that the above profit is not
% n F) e& r& D% S$ f$ y9 qa lot of money. But for others, that is enough to cover
& B- k3 V# a) x$ |9 e: i+ Ia mortgage and car payment.
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For Waseem, this was a windfall.- @$ b" h, p( {' M5 s4 ]$ ]/ W
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Waseem got lazy and gave up to soon. It still makes me mad0 \1 ` ~! F1 Q e( |
when I think about the potential.
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% L0 E0 g- I0 IIn fact, it was ironic that when he went back to university7 w$ e' b+ I* m4 s/ `
in September, he virtually did nothing and his affiliate
) f; Y5 z3 H. ?commissions jumped to almost $4,000 in both September and. [& N. p& t8 J6 ^% s$ S/ J
October.3 ^' v" K i0 ]) }
) D6 N/ o2 P0 r7 ~6 a) Z$ [If he had just spent a few hours optimizing his campaigns
6 k+ ` c$ l9 J* j: jusing the *system* I showed him, he could have easily netted+ p; B8 B$ t8 g- z& T- D2 v. ~
50% of these gross revenues as profit.; k0 ?3 m8 x, M- o/ k# [0 S U
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He still isn』t doing anything with his campaigns, but is7 h u$ [0 j j& l# v% y
still netting an average of $1,000 in profit a month on
4 w- ]4 h. B" j# u0 Gcomplete auto-pilot. _) v5 e# R+ j) ? l: O! Y
5 @) V$ w* L! Q6 K/ mI actually just recently saw him after he came up to help me
- F2 k5 y8 y' {* }set up my recent two day seminar in Toronto.1 d" } [% h6 a( L T' c. P3 v" }
2 W5 ^2 m7 U' b2 \( B5 wYou should have seen the look on his face *after* my two day1 G4 n6 w# H, z& t) |! ]
seminar, when I spilled the beans on *everything* I do to6 [( X9 s$ e- S, }
select group of 25 participants.
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, w! u$ n Q0 G8 T1 y* S3 u1 U/ l0 zI only taught him about 30% of what I knew.# ?4 r# ~% p, A" k; a
* O& e6 h! S' G3 u) UHe came up to me and kept repeating 「Man, I gotta finish0 W ~# g6 m9 C/ t9 }7 O( v
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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0 ]) W2 M5 t2 N' B$ p LHope this story motivates you that if a broke college
+ c0 B- d( Q8 ]2 Hstudent who didn』t have *any* Internet marketing experience1 I9 j) F3 l: O# J
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns! m" u$ }* }3 e% U# o
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