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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
`( v0 H4 Q4 ^' N9 k! J$ Abrother-in-law involved with driving traffic from pay per# }1 U) [! y" @- V& S+ X2 w
click search engines to CPA lead offers.! p. {4 J) Z3 K; ~
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I left off on how he messed up his Google Adwords account2 u" U" B! e( T6 U7 R) b
and how I was trying to fix it.! {% p0 K5 ^- B5 [, a- ^( r
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Here is what happened when I dropped the bid on that $1.25. L# ?, Z5 T. E/ l
lead campaign from $1.00 down to about $0.25.7 d3 o# ]! C* j( I& A, F, G2 g
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Ready?
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, @4 Z' T+ Q1 v; m- LGoogle accepted the new bid.
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1 Z2 z7 }$ e8 I$ K* o9 {Woo hoo!- C$ P' E0 }; d4 Y% D$ n
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Now Waseem can actually make money on this offer. Google& R% _. ]$ c1 H7 R
rewarded this campaign because we had developed a good CTR
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y" |1 L, B! T) z6 R( KFrom this experience, I reminded him to develop his ad
8 R6 a$ Y2 _ N5 ~5 t: `writing skills to keep a good CTR ratio for all his ads on
& F; _; y. H; ?1 ?( E# EGoogle.6 O/ f+ k1 v I, G% k
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He is not a big Google fan because of all their$ g4 [9 q% C" x6 t1 I- \) A& Y
rules and restrictions, but he really likes MSN and spent a7 M8 D' R/ I3 ^4 X
lot of time on this PPC search engine setting up campaigns.; `/ K Y$ Q" h
3 C6 R% r6 k3 ~$ x- O8 @He only ever did learn Google Adwords and MSN Adcenter. He
6 s( c, `$ u8 _5 ycould have built a lot more traffic if he had experimented& [) W p Z. y3 x
with the list of other *profitable* pay per click search- \, ~9 @+ w4 u; D
engines I had given him.
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He started making some good money, but things could have' |7 }+ j3 \1 f& @
been better if not for the following:
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( b5 k/ k4 M, R% Y7 ~* P1. Never use a broke college student who hasn』t made more3 v3 L2 e' r! A8 p6 t# K( T/ t
than $2,000 in an entire summer as a test subject. As soon
. I; C% [& I* n/ |1 Ias Waseem started making $100 in affiliate commissions a) [0 `, h# L% w& q2 I
day, he got lazy and stopped doing much.$ C/ x6 @7 D( F Z" Y
3 s( n" T/ j5 E# X" s2. World Cup: Waseem is a soccer fanatic and was *easily*8 v) K! R4 |; I$ v& \$ m4 T& m; U# ]
distracted by the World Cup. So distracted that he told me
2 v5 [6 `2 b8 vit was a *need* for him to watch almost all the matches.
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1 d& I O" i: u! ^' j3. He enrolled himself in a full-time course over the summer
2 ?" k& A9 U9 \and had assignments and tests to complete. Okay, I will let
7 B+ z3 v3 g: i8 [this one go.
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8 q2 |+ V; L8 |3 Y1 J* tOver the three and a half months he spent at my home, he only/ {$ Y* j, r9 u2 y$ _7 p0 J/ I( x
got around to driving traffic to 4-5 offers. I had hoped
3 B/ Q0 O( f& n+ M; v( Lthat he would have built enough traffic to pull off a( h# S$ ?) W& i" H0 S
$10,000/month., z! b9 Z: _- Y' i6 J/ m
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Here are the result of Waseem』s stats since mid-May by
+ ^- b1 S4 ~) r& A' Kmonth:
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& O K! t5 L4 G0 l$ n. C$ c5 t** May **' h; o, H; l8 f
Revenue: $830.05$ w3 [" |2 c4 B; o, o- c
Cost: $616.38( U9 v) F$ F3 _, ?" H: I
Profit: $213.67/ G+ e$ |5 E1 N- j( G4 s% z
Net Margin: 25.7%/ w/ z- o$ b- k# G/ Y; _
3 \- U |; n0 L$ a2 J! @: K! z** June *** _9 K6 C* Z5 A6 Y5 f
Revenue: $2,526.95
# B+ r; `( H8 mCost: $2,390.28
" H) i% k t2 J' C5 B3 @Profit: $136.67# w: o1 ^9 p* u. z1 l1 B
Net Margin: 5.4%1 H) C9 V7 C ~' b0 I0 M
. ?: V4 M, X% p! g/ p. S% ]& }, M** July **( C8 e( h# [+ c+ U
Revenue: $2,787.40
9 c( J- C9 i' [6 K/ ECost: $1,749.53
9 c; N, c) D$ u6 |1 I3 R$ OProfit: $1,037.876 u$ D% A4 t6 Q4 {6 V; l% z
Net Margin: 37.2%
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** August **
8 y- P( u( g6 X4 K* t( fRevenue: $2,983.30
( g$ y4 T' H4 P! oCost: $1,945.83
' p3 \ k/ e# y0 Z F oProfit: $1,037.47
+ W' o% B2 n4 b; M4 UNet Margin: 34.8%
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** September **
5 Y; P# u. v _) g1 M* FRevenue: $3,841.30
M7 M! N/ X+ h* Q7 eCost: $2,662.143 ^, L4 l5 ^& ^/ ?( ]% \% g2 ]
Profit: $1,179.16
P2 F: c; _/ MNet Margin: 30.7%' b* \' ]1 V. p h, N' e
( y- b0 ~) I8 A' P' {% i** October **- w! }! R: `( p2 G' h! l7 F
Revenue: $3,752.30* Z0 Z& L% {) H
Cost: $2,701.78
# I" Y0 B8 u7 i% h: b- AProfit: $1,050.52
% f' m( V9 U2 f: k) [" w" J& @Net Margin: 28.0%- E# y9 f; n1 L/ }; V
5 U5 I2 Z: O% w4 K: N3 b' z** November (forecasted) **
% U! y$ T2 _) M0 M& O- e' F0 F- zRevenue: $3,280.00
* u% d7 U2 ~7 J+ j0 JCost: $2,403.00 M- q$ l9 ~8 @+ q
Profit: $877.00
. A0 s* _$ |; Q, g) n3 j7 HNet Margin: 26.7%2 _9 S w2 I: x7 s
4 w; x7 w; ?7 W: t& ?For some people, they may say that the above profit is not& d0 q& a. g& ~1 l# v/ b, O/ |
a lot of money. But for others, that is enough to cover
8 S. ~' K5 h# E; M/ x0 s- ?a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
5 X, E$ v3 n X3 i+ U; Pwhen I think about the potential.: D( E% q' I' b
& {5 u: R1 c6 ?1 [3 {! ~, I* HIn fact, it was ironic that when he went back to university% O& q$ D. h) x# r
in September, he virtually did nothing and his affiliate' ] @" Z( t ~
commissions jumped to almost $4,000 in both September and6 P: y( h5 J& P
October.6 x$ P/ t' L; I# n' Y
) O2 e* a# F1 f" l; s1 CIf he had just spent a few hours optimizing his campaigns
+ _1 ~; ^+ O' o7 X7 kusing the *system* I showed him, he could have easily netted
/ T3 D: [ _) Z ? n5 j1 y50% of these gross revenues as profit.0 P+ H8 ?5 |1 s
5 n$ Q3 {5 U7 A# cHe still isn』t doing anything with his campaigns, but is
; Q) e! O$ d& {* h. ?still netting an average of $1,000 in profit a month on2 F$ Q) P0 d7 a Y% X
complete auto-pilot.' j/ {1 I# D& E3 B
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I actually just recently saw him after he came up to help me. I! m$ P+ d8 `5 V7 e8 |
set up my recent two day seminar in Toronto.( A5 o4 H- ~5 Y
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You should have seen the look on his face *after* my two day# |. F! _, R) @6 R! c
seminar, when I spilled the beans on *everything* I do to6 C' W: r9 G( r5 i
select group of 25 participants.8 M7 C& I* z4 s' T0 f- T
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I only taught him about 30% of what I knew.2 J: K+ ]) N1 e' m8 _* @. c3 R0 x
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He came up to me and kept repeating 「Man, I gotta finish/ o0 Y* z( |2 V* u, D
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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* t, s! P* I3 Z @Hope this story motivates you that if a broke college' U0 f0 F }" Z$ t0 L" F. k
student who didn』t have *any* Internet marketing experience
6 [, J) [4 a8 ?# Q# M3 }$ Pcan make money using the PPC to CPA money model, so can you.
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4 C; n! Y' P% x% M1 h; i8 `Start building those CPA campaigns!3 {8 U# q# s5 H! R1 q/ {
& Z- h0 L+ b) W: p2 WGauher |
發表於 2008-2-25 03:10:58
