找到後續文章了
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& |' p( n! y) G2 E5 RCan I Teach This PPC-CPA Stuff? Part 2: O. b" ?. V- m4 U& O @! a0 b% h
1 h) P. `, k$ M% K1 {% u3 IOkay, here is the continuation of the story on how I got my
% M# E0 O% |5 I2 Z U9 H6 Gbrother-in-law involved with driving traffic from pay per5 v! t, l+ H; q+ r0 q, ]+ A
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account% S: I- c. ~6 F0 p, P# \* A, ]! {
and how I was trying to fix it.. x% k' M& @. j) X. m% D
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Here is what happened when I dropped the bid on that $1.25
& u: n' O2 b# |1 Llead campaign from $1.00 down to about $0.25.
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6 e! m! A' L5 {Ready?0 v6 u, a" C9 I
5 S* m- P2 S4 x+ F& dGoogle accepted the new bid.+ X$ H- h* }/ y6 |! |0 i9 e' v
3 l. P1 d- c y" m1 O! G7 pWoo hoo!
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Now Waseem can actually make money on this offer. Google: N! {' w7 v K; n1 E
rewarded this campaign because we had developed a good CTR+ l; p& e* C9 W7 G9 p0 Q. z7 K
on the ads.
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From this experience, I reminded him to develop his ad
7 u d5 t; A) x* s W+ u) i, _writing skills to keep a good CTR ratio for all his ads on2 g7 M$ {, A+ A( j6 v0 `
Google.
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He is not a big Google fan because of all their5 Y& f/ ?: `$ F5 h* _
rules and restrictions, but he really likes MSN and spent a
% A- X. l5 m: U$ Y6 A9 N" zlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
2 Z' p3 _- ]$ b* Bcould have built a lot more traffic if he had experimented
$ s/ D6 n _7 g) f Nwith the list of other *profitable* pay per click search# g4 S; E) w) c$ L# }( w; G4 ]; L
engines I had given him.# }/ R, j2 E8 x5 ^
; M" ^9 w. R4 V) g% ] q' t! bHe started making some good money, but things could have
: m) [+ m1 Z; Q6 Ybeen better if not for the following:
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0 Y/ Z% w4 [* B p' O1 _. V* V) K1. Never use a broke college student who hasn』t made more
% V& ?- h' b% K& y1 h9 | }than $2,000 in an entire summer as a test subject. As soon: u7 |3 N& o) i- h7 T
as Waseem started making $100 in affiliate commissions a8 O+ m }3 z3 K! s0 g: n4 E
day, he got lazy and stopped doing much.2 [; Q- x' a1 N4 Z
8 o$ i4 [8 O4 Q& Q6 l2. World Cup: Waseem is a soccer fanatic and was *easily*5 r: N& y! p: x5 m
distracted by the World Cup. So distracted that he told me
% ~* R8 d% m6 B, t9 X" wit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer) B. K* F& _6 y( ^1 S8 y
and had assignments and tests to complete. Okay, I will let
& y0 @5 A3 d6 ^! X% Q( l, u# pthis one go.
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Over the three and a half months he spent at my home, he only$ f, P+ N% H/ V* s
got around to driving traffic to 4-5 offers. I had hoped# E! C4 Q" [' y# G
that he would have built enough traffic to pull off a4 s* |5 B# W8 G9 V& T: H! c
$10,000/month.
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1 K( x7 f8 G- _( NHere are the result of Waseem』s stats since mid-May by8 e% i% k2 {9 C K, \- q: J
month:
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** May **8 ?; t3 i) ?# l0 X% I* ?2 c* l
Revenue: $830.05
" C1 z1 S6 w- o; uCost: $616.38, ]; c7 ^4 D$ ~7 ^, K
Profit: $213.67+ U+ p6 I8 {; F3 S
Net Margin: 25.7%8 H3 j d- ?' R1 g" S
7 B$ M2 B. ~/ p9 _* ^- M** June **
9 l8 ]1 E& c: o" j) kRevenue: $2,526.95
) W' e' |4 q* l$ G; Q. K0 r6 r. YCost: $2,390.28
. m4 T( q$ ^8 w- zProfit: $136.67
+ X) |$ t/ _! v1 C% k9 U9 O' KNet Margin: 5.4%# s* h! d$ R7 V9 ~/ K: X3 O) ?
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** July **9 C: ~) h6 p6 {1 }, }' @- _
Revenue: $2,787.40
* V9 ~ w; p+ }" o& W {/ pCost: $1,749.53
- H8 N8 d& d& G2 |* f5 G+ jProfit: $1,037.87
7 j/ d# v) o6 c8 I7 C% m& \- @Net Margin: 37.2%0 z7 V0 z/ H3 ^) |- z a& I
1 z4 ]2 r6 `' d, }5 y% P9 ^# p** August **
" I" i# ?! e6 c, h' @6 W, |Revenue: $2,983.30
% |3 j' W5 N I) K' UCost: $1,945.83; I) M# {! U* }9 L; _2 r
Profit: $1,037.47
. G$ U6 e7 F8 O. H( h/ U0 INet Margin: 34.8%, V) i$ d! \* @( I! m
$ h( W/ m; g5 v2 U1 O) _. j
** September **
+ H6 K+ E' ]$ w" ?Revenue: $3,841.30! R1 h3 z8 ^" q) [: Y+ R
Cost: $2,662.14
+ W6 [, }; k- v5 x, h: Y. XProfit: $1,179.16! Z1 H* l3 ^1 {5 L( b0 x
Net Margin: 30.7%
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** October **
/ B- D8 n! F. ARevenue: $3,752.30
) l# J) w b- W! [! {. ?$ oCost: $2,701.780 f; y# c9 P( J% b* I* W
Profit: $1,050.52+ F5 E, r$ B9 B0 `* ?
Net Margin: 28.0%6 @3 s- v# _2 P( e6 \& R6 L
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** November (forecasted) **
2 E B# B: x& K: M) R! {Revenue: $3,280.00+ H; S9 @" q6 t" ?7 _' Y; w$ ~. x
Cost: $2,403.00$ P# N+ f) ?0 Q$ L8 Q4 Q E1 h+ b e
Profit: $877.00" V" _- b7 Z6 X" ^3 M$ H7 U: v
Net Margin: 26.7%
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3 f& ^+ y2 D/ x G( l. rFor some people, they may say that the above profit is not* j( O' n) [4 t
a lot of money. But for others, that is enough to cover5 _' B$ W0 ^. Y7 H0 D2 s
a mortgage and car payment.$ r, ~1 Q u$ P/ N
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For Waseem, this was a windfall.
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& E2 X0 n) c1 I8 `4 xWaseem got lazy and gave up to soon. It still makes me mad
: Z0 T' v( {/ [) V/ E$ Gwhen I think about the potential.
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In fact, it was ironic that when he went back to university
( Z8 e% A( m, [" {$ c/ [6 gin September, he virtually did nothing and his affiliate" M ^/ D6 e2 a- |: e$ ^
commissions jumped to almost $4,000 in both September and; C U, F" Q; m! T2 T1 c$ x
October.
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If he had just spent a few hours optimizing his campaigns
& K5 T Q" {# n9 uusing the *system* I showed him, he could have easily netted
3 ]9 e& j& M9 |# `4 J/ E50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
$ P* b D. x Astill netting an average of $1,000 in profit a month on
2 k5 {( H! {2 b, k6 h: D- I! Ocomplete auto-pilot.
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5 f/ l/ ^* m& Q0 L# F' I( pI actually just recently saw him after he came up to help me
4 E$ g `. M. T+ Eset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day$ X) \# N9 z& q \! P
seminar, when I spilled the beans on *everything* I do to' C8 m9 n' r1 g" d7 @. V1 C
select group of 25 participants.
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+ G' R5 h# l, W+ dI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
2 w4 J2 d7 g7 q5 R# A7 r6 i$ Wschool and start ramping my campaigns up.」 W. _ r3 |0 R$ G8 \: K2 @5 C
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college8 c3 a( @) d7 A
student who didn』t have *any* Internet marketing experience
5 C; r* K( r5 ycan make money using the PPC to CPA money model, so can you.' }+ t+ a$ {2 Z! P# q; m
8 Y) d" _4 X. B( z) T4 |# @Start building those CPA campaigns!! d7 h% E0 p; F( Q. K9 W& u, @& `9 c
4 b/ O0 q9 g% W# P" w2 w' ]- {5 `Gauher |