找到後續文章了5 }5 o- \2 F/ f2 m$ B0 [
! _% X0 @% L& o; m' B% P
Can I Teach This PPC-CPA Stuff? Part 2
( u0 C- p; j' p2 S4 \
+ s0 s. z" S5 wOkay, here is the continuation of the story on how I got my
: }9 ~- e$ [: T4 Q U! g% ubrother-in-law involved with driving traffic from pay per) s2 ]3 j1 e$ A3 h/ U9 [6 y
click search engines to CPA lead offers.
. d B: }" f! M/ ?2 ?- S5 s
' D) D4 O) _, f# E7 G6 u; aI left off on how he messed up his Google Adwords account
3 W) c/ d) Y% J3 Nand how I was trying to fix it.! C4 C ]& f$ T/ }( n
+ a& T4 r$ D+ JHere is what happened when I dropped the bid on that $1.25% C" N. y3 [ ^* a- W7 r
lead campaign from $1.00 down to about $0.25.
$ T$ J- u+ Y4 B. M3 S. R: d, {3 U: ]
Ready?- {% L$ j7 M* ]& M% u( A
# R% D; u4 ]' I8 K$ e; v
Google accepted the new bid.
6 E" t& u! q2 o0 Q/ J. T; r B
3 d+ w) Q# S0 @Woo hoo!
3 u- Z. Q0 R" M
; j! N Y( N" U2 c2 f2 YNow Waseem can actually make money on this offer. Google' w1 B [$ y1 m7 J& x& ~) E
rewarded this campaign because we had developed a good CTR
, q5 f: z, Q# G; m1 o( ?+ O2 y4 Kon the ads.
" \# `; P( M" ]6 d+ Y* p
6 P% b/ a/ ? d* X! p9 Q3 U# lFrom this experience, I reminded him to develop his ad
# [$ C9 w+ Z' x$ C6 w# h& F" y; y: wwriting skills to keep a good CTR ratio for all his ads on, n; V& @& i2 `. z% \& D. X
Google.; `" S$ j* \: Q
2 u/ }, O7 M2 w1 O. MHe is not a big Google fan because of all their
- X; ~4 U/ ^6 ~+ b# x' t+ Jrules and restrictions, but he really likes MSN and spent a
. Q9 S, p8 K; @/ Klot of time on this PPC search engine setting up campaigns.
* Z6 [- l! V& v6 s: y
$ o# V9 B# d! i% [) Q' b' Y3 WHe only ever did learn Google Adwords and MSN Adcenter. He$ D9 }. }( ^6 K; |: d7 u
could have built a lot more traffic if he had experimented
* ^. l- H4 B/ @$ a" F" u8 Nwith the list of other *profitable* pay per click search
8 g8 I' g+ L# Nengines I had given him.
) _/ x1 N/ D/ j1 g( s/ l, k
' R* ~8 G1 a+ f9 J( S# t" E* O) wHe started making some good money, but things could have
3 S( i: c0 o4 O/ Sbeen better if not for the following:7 P! x% E! [0 [4 e
/ p: R# X" q- F4 [, d f4 a
1. Never use a broke college student who hasn』t made more
4 j$ B" d3 a4 A8 sthan $2,000 in an entire summer as a test subject. As soon
* x( O) }, }' k6 Y8 i0 Q! [as Waseem started making $100 in affiliate commissions a
) h" L: N! u9 u; N' f0 \day, he got lazy and stopped doing much.& O, [ N+ [, z {+ q d
/ F1 k4 \9 x# q+ ^6 q9 I
2. World Cup: Waseem is a soccer fanatic and was *easily*+ _8 o- J- r1 ?
distracted by the World Cup. So distracted that he told me
4 d% Y- ]" S) {- x( a4 Fit was a *need* for him to watch almost all the matches.# f% K% [, S3 c& i; M& R( Q% m/ j; E
4 n3 v" D4 C$ Q5 t, d
3. He enrolled himself in a full-time course over the summer
" F! u0 k$ E& D- Uand had assignments and tests to complete. Okay, I will let) g$ ~) c1 {5 w8 r; t# h$ d' g
this one go.7 v. w Z5 T3 H1 b+ x6 n# W
1 j/ y9 I, |6 L0 P2 L& a3 X0 V& }Over the three and a half months he spent at my home, he only
; v; x0 Y! Q2 H2 r2 t4 Ugot around to driving traffic to 4-5 offers. I had hoped; Q0 ?& [! h' m' r
that he would have built enough traffic to pull off a
* A k. |: ~5 e7 C2 p$10,000/month.# u- J" @- W, i- d* ]4 w+ O! G
' Q X7 q% s! S2 I# k0 t2 [Here are the result of Waseem』s stats since mid-May by
6 J$ L3 X+ O4 q0 `month:
/ x- O& P! X$ n- T6 u, A" y9 q: g0 U( S" d/ O
** May **' |* B0 j, o! H0 S0 q# b6 b
Revenue: $830.05
& g5 u0 p+ \8 U3 h. bCost: $616.38
" M5 F# l1 D4 `- a3 k$ Q6 K. ~1 mProfit: $213.678 v9 w+ Q2 F; M S
Net Margin: 25.7%! I; a: r+ a$ w9 J- n6 r4 O
& t2 ` l a1 q {" Z5 f! t" ^** June **
0 g$ U5 ~4 k/ B7 l0 aRevenue: $2,526.95
/ ]7 z! z8 N8 a' ~Cost: $2,390.288 V8 h7 S; W0 v
Profit: $136.67
& j3 [" o; W2 f+ I, LNet Margin: 5.4%
9 g& l' Z) P) i& a) I" L( O7 M( W" W* m1 L; E
** July **- h. Z* P* `' ~, q
Revenue: $2,787.402 t3 N" E7 n M! Q
Cost: $1,749.53
9 M( m, L* h- ~2 _9 j0 bProfit: $1,037.87
! d7 ?( R5 p0 T$ x! wNet Margin: 37.2%
9 i! @+ l' p7 C( N4 C
4 U Z# X J8 z7 }4 P- U** August **( E/ o, x {# q5 B2 ]
Revenue: $2,983.303 ^' K; b2 a9 U& b4 D" r
Cost: $1,945.83$ ? f/ h! `* v! ~+ {
Profit: $1,037.47% I9 h4 e+ {( O7 ?/ l: }0 H5 B
Net Margin: 34.8%
2 O3 k4 ~" c8 j6 m/ N8 k# f2 Q3 H1 M5 _& d
** September **+ Y2 A# m6 [7 R: G. V5 n L
Revenue: $3,841.30$ b: z f3 o- g4 |$ V/ P
Cost: $2,662.149 a3 Y, x: b/ P4 [4 D; U: t
Profit: $1,179.16
* m0 R" i5 D, C, r: F" \Net Margin: 30.7%
% Z' C$ o9 X' |( ~
( O$ z4 k$ x0 j. E** October **
4 }" r' U& M, z8 e. r3 @: VRevenue: $3,752.30
3 w+ X/ E$ _3 P: L% aCost: $2,701.78
/ ]- E: q, w4 y/ MProfit: $1,050.52, P2 r- Q/ M/ M) X6 \5 `& Z
Net Margin: 28.0%
' c5 T- p, s9 |. f' Q0 y7 f/ E
" i$ K- r6 q" {6 a** November (forecasted) **" _* e2 L! Z0 [* k2 t" N
Revenue: $3,280.00- N* G1 w' X/ ]" |1 c# u6 v
Cost: $2,403.00
( P( ^( v" G2 kProfit: $877.006 h+ `- w) H( W/ G
Net Margin: 26.7%* ~9 a+ ?6 G6 W; {, c8 D: D. p
, N3 }$ s6 V; aFor some people, they may say that the above profit is not+ C$ J, x$ } V
a lot of money. But for others, that is enough to cover+ {) o# Q: [- a* y. H, Z& c2 k
a mortgage and car payment., c0 c& g/ s/ M/ z. H; Q, i; Q
, W5 {- n4 i8 ]1 }! \( cFor Waseem, this was a windfall.
. U+ C, O* }: ^# g/ v2 e* Y. I/ d# O# k) S/ R" M% ]3 r* i
Waseem got lazy and gave up to soon. It still makes me mad
8 d+ j, `6 |: }. Uwhen I think about the potential.$ |9 `8 @# n0 c0 ?
! H( ? b& e+ W# U* _" k
In fact, it was ironic that when he went back to university' l* Q; b+ o* u* O
in September, he virtually did nothing and his affiliate2 M. E/ E- \" E0 \
commissions jumped to almost $4,000 in both September and
+ A+ }: J/ y; Q- ]* y5 ZOctober.
7 s0 f6 U2 P6 |; H
3 d- u( N/ v3 m/ B& |If he had just spent a few hours optimizing his campaigns
/ g S5 U: G2 Jusing the *system* I showed him, he could have easily netted
# ^" [$ T' U6 u: r6 P& O5 R50% of these gross revenues as profit.& d! ]# [* Z# N
3 E+ `' a7 r4 c* eHe still isn』t doing anything with his campaigns, but is6 r$ R9 S% [+ \+ v
still netting an average of $1,000 in profit a month on
9 ?: ]: F- U4 H5 O: \6 x! dcomplete auto-pilot.
6 Q: ~3 H7 J4 d7 c
. s+ v. D& N8 F/ _ GI actually just recently saw him after he came up to help me
9 T7 c9 X/ O9 B# Wset up my recent two day seminar in Toronto.
" ]5 U( ^) A8 h) N6 a( _8 A- o( U* E' R0 x* i" U/ a
You should have seen the look on his face *after* my two day$ ~6 {# @; N2 _+ _" U G5 b7 W
seminar, when I spilled the beans on *everything* I do to
( A% K7 p* v: v7 b7 C' jselect group of 25 participants.
$ [) V3 H& j1 F, s! G* _
c9 w7 E) X' A- I- p+ ?( Z6 pI only taught him about 30% of what I knew.
7 e0 |1 S, g4 B/ z% n: @# C/ Y
' e0 G8 B% h/ p1 V: r! O+ Q; SHe came up to me and kept repeating 「Man, I gotta finish) k) I4 \: U$ K6 s# Q6 A% f- _
school and start ramping my campaigns up.」
% y5 }" U/ N3 y4 y$ a
, [% n. F/ b* r- s3 a- pDon』t worry bud, only one more semester left.
, m( `! w& Z8 \2 u7 U; v7 r. s3 x- @
Hope this story motivates you that if a broke college" n" o: ] E8 [! ]! u7 c& H& N
student who didn』t have *any* Internet marketing experience3 J* }. y6 R) b
can make money using the PPC to CPA money model, so can you.5 h) t6 ]+ }+ A4 g- m
$ ]5 D" O& H T/ q1 X& h2 K: ?! s0 `5 DStart building those CPA campaigns!
2 G+ ^/ m2 m4 w3 {& V; X' X' C7 x+ d8 y, Q% O
Gauher |
發表於 2008-2-25 03:10:58
