找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
2 B5 [9 N9 v1 ?2 M$ hbrother-in-law involved with driving traffic from pay per7 p* G: q+ o" r+ I& t! R# ~
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account5 o9 M) V9 n! C- _9 g: b8 I# j. ?4 e r
and how I was trying to fix it.7 m2 @& c. k4 E2 ?
- V7 Z3 Q) B* P: S$ ]" PHere is what happened when I dropped the bid on that $1.250 R: j* y" Z* Y0 _% [
lead campaign from $1.00 down to about $0.25.
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Ready?- H; R7 f p: M, t6 U
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Google accepted the new bid.! I2 I3 @6 Z' `0 Y
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Woo hoo!: f4 G5 X& z4 {( W+ B
% B' K9 \8 C: Y5 \1 _- CNow Waseem can actually make money on this offer. Google8 `2 k. N/ N/ k: i1 m
rewarded this campaign because we had developed a good CTR4 f$ [# U A& S2 e. L
on the ads.* k1 v1 t V) v1 q; L+ d. y3 i
& w% }# ]. E1 P8 ?- ]- F* k& t! AFrom this experience, I reminded him to develop his ad
, }7 c0 N1 Q$ j7 ~5 s0 N% r% rwriting skills to keep a good CTR ratio for all his ads on
+ U, y2 G. F" C* q7 zGoogle.9 Q. E" K& v" F1 U& E v# ~3 @
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He is not a big Google fan because of all their
7 h4 a- }1 B; q' |9 Xrules and restrictions, but he really likes MSN and spent a
' `. Y5 I* K/ C/ V S, l1 Rlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
$ J% e9 l+ d0 \6 b. ~could have built a lot more traffic if he had experimented
" X9 d6 g* {3 x# \$ swith the list of other *profitable* pay per click search( o5 ^8 R% Q! K d
engines I had given him.1 n/ z$ w$ f( N1 r
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He started making some good money, but things could have4 ?. `) h" ^: H
been better if not for the following:9 P! b, Q, f0 R# [" e; f
6 u, |* }( j& @1 \% M8 a5 o1. Never use a broke college student who hasn』t made more
# p% b+ |+ m/ Y# b8 |1 T! {5 B$ othan $2,000 in an entire summer as a test subject. As soon
7 y' m! `, `! u) A% |% }2 mas Waseem started making $100 in affiliate commissions a
- d' B) W& }. w8 P# d0 Oday, he got lazy and stopped doing much.: ~6 @, v7 V1 x+ P
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2. World Cup: Waseem is a soccer fanatic and was *easily*/ |, Y) i: `2 R p. w4 j s
distracted by the World Cup. So distracted that he told me8 \9 C* P' Z( @
it was a *need* for him to watch almost all the matches.
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% j5 g2 v2 E' `8 y3. He enrolled himself in a full-time course over the summer
9 D: b$ P! |" {) n2 Z& {and had assignments and tests to complete. Okay, I will let; O) `7 R/ J/ e H2 d: f
this one go.
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Over the three and a half months he spent at my home, he only# L2 K! \7 m: H6 B b# [
got around to driving traffic to 4-5 offers. I had hoped
6 i k: U& z! Ithat he would have built enough traffic to pull off a
2 D. X2 m* E7 q9 Y+ P: q$10,000/month.2 p: n: D1 H2 M X2 V$ N, w5 M+ J+ y
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Here are the result of Waseem』s stats since mid-May by% n" K4 Q- L/ s: H) W
month:0 j# f" t) h, \- @! U# x+ ^
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** May **
& o% R# D' D( U! V+ b0 B& ]Revenue: $830.05
% g& ^! M+ o" j0 q6 \; [% `Cost: $616.38
% p, T6 G3 U' @5 Q7 p' e+ hProfit: $213.67 O' {' h) `. M c+ }# B5 W: a* ~
Net Margin: 25.7%
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** June **
2 C ?! q& E( j8 XRevenue: $2,526.95
& _8 m6 i* P7 ICost: $2,390.28
3 U( W2 p3 D; ?/ uProfit: $136.674 L7 }; d' P$ _9 l0 c. I$ E
Net Margin: 5.4%
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** July **
# l7 F: O5 q! Q lRevenue: $2,787.40
/ ?. a# L9 L0 a8 |+ b! BCost: $1,749.53
) u" \( q- J5 U$ r8 W4 PProfit: $1,037.87% ~7 e) X% ~( J e
Net Margin: 37.2%. {# ~0 u7 m7 y+ g, v; _$ N
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** August **
: }: i5 R+ ~- m# H7 O% pRevenue: $2,983.304 E: D5 J: v4 ^5 ?7 j5 }+ {! s
Cost: $1,945.83
& R* Z( ]8 y/ \1 e' B" j; {; q) YProfit: $1,037.47
9 A" ^; [3 f7 M: l* `2 o8 QNet Margin: 34.8%/ `4 n( Z: D0 f% h
" L/ D7 j% ? |$ h** September **
9 J6 L/ C; D) G5 k" uRevenue: $3,841.30' V# b0 @5 A: L% t
Cost: $2,662.14
: H7 C% N/ N, ^3 h. y5 hProfit: $1,179.16: v" J% K" h% j; }
Net Margin: 30.7%# ^6 A2 z0 v. d
& `* F7 H6 d. @3 S5 m3 I** October **
9 d% J1 D! p( O; ^' lRevenue: $3,752.30
2 T0 B- v' X' L$ d8 {Cost: $2,701.78! K8 a/ ^. i+ _+ @2 c
Profit: $1,050.52
/ ~2 J% w5 D3 i$ v- m$ Q5 g# FNet Margin: 28.0%& Q: ~8 n3 r* d: P1 Q0 o; K @& `, |
% O7 g% q# w7 B9 g( v# `3 L
** November (forecasted) **2 ^- b! L N: Z: r1 h
Revenue: $3,280.00
0 ~- h% L( _# [+ eCost: $2,403.00
7 b% B& z7 b7 z, ^; IProfit: $877.00( [& }9 r9 ? V! B
Net Margin: 26.7%
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" [/ k }( a( I8 D2 C7 A: aFor some people, they may say that the above profit is not) V2 S4 |9 Y# j# T0 U: b
a lot of money. But for others, that is enough to cover
* p5 y- A$ Y* }) e! ca mortgage and car payment.& j- V- U# N R! A4 _
3 D& ~4 `+ o# n1 V, KFor Waseem, this was a windfall.3 P2 z7 k0 v, ^( w, v
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Waseem got lazy and gave up to soon. It still makes me mad
0 n. ?8 M6 ~$ \1 fwhen I think about the potential.; V; f' Z8 P7 y6 w% ?& f. K( \
( b- Q) U9 D$ e5 q% y; _In fact, it was ironic that when he went back to university
' S& w9 _- D3 i. K4 r& |5 l+ Y$ ]in September, he virtually did nothing and his affiliate
% T8 C( D; f h) _5 u Ycommissions jumped to almost $4,000 in both September and
) P% l3 X* h3 R! n& wOctober.0 h! {0 f7 n# t% Q- W0 [4 A0 i
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If he had just spent a few hours optimizing his campaigns
3 h4 w$ b4 V; y; u* yusing the *system* I showed him, he could have easily netted/ y7 _: K+ h* w; J, s
50% of these gross revenues as profit.- X% {4 V* l% ]6 C; ?( w6 {
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He still isn』t doing anything with his campaigns, but is
6 J, Z! p U U/ J& fstill netting an average of $1,000 in profit a month on! B0 _6 y+ ]* e6 a$ u. F
complete auto-pilot.
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I actually just recently saw him after he came up to help me
4 e8 g- R* Q) R4 O4 ^* D$ Lset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
5 r( v2 x' x0 dseminar, when I spilled the beans on *everything* I do to
: o$ s' B8 V; N" bselect group of 25 participants.
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I only taught him about 30% of what I knew.' j3 ~7 ~. {7 A! F3 [/ O# {! n
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He came up to me and kept repeating 「Man, I gotta finish
3 \3 z" J$ T1 B Tschool and start ramping my campaigns up.」" w- S! ^- ]& c! q5 `7 m* O, p
. o; U: z7 N; u9 m9 C) CDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
" s7 K+ E4 K/ `2 v8 Ystudent who didn』t have *any* Internet marketing experience
$ F; [* M: n: {& ccan make money using the PPC to CPA money model, so can you.
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, l0 R1 {$ {2 ^! z) f: A$ F) _Start building those CPA campaigns!; H6 ~. N: l8 Y6 X
1 L3 U' o: [: KGauher |
發表於 2008-2-25 03:10:58
