找到後續文章了& m2 L3 g. g7 e9 ~2 C6 [
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Can I Teach This PPC-CPA Stuff? Part 2+ m' d) T0 D& F! |3 \
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Okay, here is the continuation of the story on how I got my
N& a1 V3 ?# K% x* ibrother-in-law involved with driving traffic from pay per
* A4 K6 X" j- aclick search engines to CPA lead offers.; q6 W2 ?4 r( O* S) ]
U [- J/ l" D- b3 m3 sI left off on how he messed up his Google Adwords account
* P" ^# B8 y, p* wand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
: d; ]2 ^: T$ B* blead campaign from $1.00 down to about $0.25.6 n& Z7 y0 m5 X4 M* f8 q
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Ready?0 I0 ]/ z. P' I! H) L
. W& Q$ y4 v7 a* y( f5 x# l3 AGoogle accepted the new bid.
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+ D1 S3 i' w5 k% W- z6 K3 dWoo hoo!
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Now Waseem can actually make money on this offer. Google
( I* ^7 ~3 u5 x% @6 }rewarded this campaign because we had developed a good CTR
( {/ r' i, v2 ^, _on the ads.
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From this experience, I reminded him to develop his ad
; h* r6 t/ T0 ]- \; owriting skills to keep a good CTR ratio for all his ads on! @5 ~4 F5 W/ u/ q4 F( ]* y
Google.
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He is not a big Google fan because of all their+ s: C% ^& }3 S# l/ l
rules and restrictions, but he really likes MSN and spent a1 p7 r3 [ q$ W& r, ]9 F
lot of time on this PPC search engine setting up campaigns.2 S) ]& W p% W6 P/ w1 R% k* j
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He only ever did learn Google Adwords and MSN Adcenter. He' B$ }, Q" f9 o2 }2 C6 Y/ ]
could have built a lot more traffic if he had experimented
* w3 M+ I; d2 |5 Uwith the list of other *profitable* pay per click search
# l9 Z7 O; D- j1 T! O: tengines I had given him.
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1 W% }3 F8 b, c8 L' |* |He started making some good money, but things could have
' C" E+ [0 m6 e l, h$ v* W% D4 Qbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
! f9 A5 Q" q$ b3 G1 o7 ^( C1 _than $2,000 in an entire summer as a test subject. As soon2 |& O" e! |: u8 y3 e# q
as Waseem started making $100 in affiliate commissions a* `" t, o0 R+ k6 _$ ]3 b- p
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
2 S5 P3 J8 X( B; y- S% p( ^distracted by the World Cup. So distracted that he told me
7 [( B, J/ T' c4 qit was a *need* for him to watch almost all the matches.
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2 T0 u4 p5 ]: S: t3. He enrolled himself in a full-time course over the summer3 o, J7 R* x, i5 R
and had assignments and tests to complete. Okay, I will let3 f7 T& z" S' H' q
this one go.
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Over the three and a half months he spent at my home, he only
& \) v" R1 [% n, Z1 Ngot around to driving traffic to 4-5 offers. I had hoped
$ l! H1 R5 p3 y+ Tthat he would have built enough traffic to pull off a
5 Z$ Q u9 |$ |. {; m$10,000/month.6 }7 [* U& A! t2 M/ T
. B+ m3 U9 G" `. bHere are the result of Waseem』s stats since mid-May by
+ d9 [. k* D1 _month:
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** May **- n$ T* H8 r2 l1 W" n+ R5 y
Revenue: $830.05
% L! Q0 v4 t4 [! @3 X* ? \Cost: $616.38
Y3 _/ Y/ B: l6 l2 |: d4 ?Profit: $213.67% A' t% ]& z% I: w, Z' z
Net Margin: 25.7%
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E: y" l* J" J" T" m* X0 T** June **
/ C# O7 F( {4 y' ~Revenue: $2,526.95
; q: s( x8 A, ECost: $2,390.28
h/ K1 W( A( IProfit: $136.67
8 @* e7 ?0 t0 @Net Margin: 5.4%
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** July **5 |) R: p T' P- _" k
Revenue: $2,787.40
) s! x& M, q) c! V x9 sCost: $1,749.539 }2 R' x: j+ H
Profit: $1,037.87
8 c7 D6 N: |2 w, ZNet Margin: 37.2%
+ k% {# v# E: O4 P* _
( H% n' Q5 u3 n! _/ G5 J2 Y** August **" W7 A. d/ [+ t4 ^6 j4 k/ |! A
Revenue: $2,983.30
/ f; a) P2 a' k3 SCost: $1,945.83
/ N9 a: g( t. h, W# a* W* ]$ L2 zProfit: $1,037.47+ }" X2 {! _" U# a6 O
Net Margin: 34.8%
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. v }& d% ?3 F g6 F6 Y** September **- y: X3 r# U# I, H; I* E
Revenue: $3,841.30
4 z+ b7 ]$ V9 H. D( RCost: $2,662.142 P8 e8 ~4 b# [( E% X3 P; @5 _2 j
Profit: $1,179.16
, ^8 \" J) c7 o( O$ D4 Y! CNet Margin: 30.7%, d* e- x# |8 q3 \# Q! j
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** October **. _8 p# v% R+ f m) s9 c0 k
Revenue: $3,752.30
2 |- i. M* N: L3 tCost: $2,701.78" g- N- w d9 X4 a( g/ w
Profit: $1,050.528 s i; Y, m0 @ M2 X3 f
Net Margin: 28.0%- N' ~/ m5 q5 s7 E/ x
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** November (forecasted) **
% n- l4 M, @9 g( L z/ RRevenue: $3,280.008 w* ]& N: r: l1 s8 m# U h
Cost: $2,403.00, n/ O9 m5 g6 F6 h) y: o
Profit: $877.00' \& q: h, d- D7 a6 U
Net Margin: 26.7%
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: ~1 d2 g- W8 kFor some people, they may say that the above profit is not
( L1 B! ] F x* {a lot of money. But for others, that is enough to cover
/ c5 x: r# f, A5 C @+ `a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
: Q9 \$ L; b8 Q8 e. S+ ^6 o- r+ T2 G4 kwhen I think about the potential.) N x9 g9 ~1 V# C. V. Q! X
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In fact, it was ironic that when he went back to university' s" X. x0 h( Q: v [8 f7 A
in September, he virtually did nothing and his affiliate
( n8 b! ^' X I0 U- ~commissions jumped to almost $4,000 in both September and* ]. V1 |5 j" e6 V- N! j
October.
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If he had just spent a few hours optimizing his campaigns
0 V0 i) l+ p4 q: [' v4 A: t1 Wusing the *system* I showed him, he could have easily netted( n5 b+ u3 m9 B
50% of these gross revenues as profit.7 ]" e& Q9 } O& y
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He still isn』t doing anything with his campaigns, but is
3 e' ]" d7 W- R1 y5 K: r. |2 s, Mstill netting an average of $1,000 in profit a month on! y1 E% T; G( Y t
complete auto-pilot.
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- B0 V2 C( w$ X+ D+ `9 v; D* kI actually just recently saw him after he came up to help me+ s) g2 O+ H! v* ^5 p6 }7 D
set up my recent two day seminar in Toronto.5 @- ~! v* L2 x2 t6 Y) \* G, _+ \
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You should have seen the look on his face *after* my two day' `3 A6 f% U8 }: [ {# |
seminar, when I spilled the beans on *everything* I do to8 X% q* H4 b g1 s
select group of 25 participants.
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I only taught him about 30% of what I knew./ ~! v5 \" I% |, Q% ?% o8 b1 n
; f# g' M& I& ~$ nHe came up to me and kept repeating 「Man, I gotta finish$ w, f$ F: v/ t4 M1 [& }
school and start ramping my campaigns up.」
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6 V7 E) y7 c/ M2 c' B: bDon』t worry bud, only one more semester left.* F! ?2 d, r; ]( S9 k
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Hope this story motivates you that if a broke college' Q2 }" Q8 I4 B* b0 Z
student who didn』t have *any* Internet marketing experience1 Z' s% G! X+ Q7 h" X, q
can make money using the PPC to CPA money model, so can you.* Z. ~) K4 H4 A
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Start building those CPA campaigns!6 w( s( }' A/ U& A( p
c' T2 w$ R6 \: X* ?9 t" yGauher |
發表於 2008-2-25 03:10:58
