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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my _' n. _, s+ H' X% Q6 u! `
brother-in-law involved with driving traffic from pay per
: o! [% V7 j6 \* z8 a j; Nclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account4 t5 H& S) Q4 n |( H; x! A* D4 W
and how I was trying to fix it.- u' U6 \. ^+ ^, J: P; [
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Here is what happened when I dropped the bid on that $1.25: J8 e+ q7 a/ t8 e3 b
lead campaign from $1.00 down to about $0.25.0 e8 \* o$ j7 v" Q. e' ]
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Ready?& w) a: Y1 I9 t: S! }% G
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Google accepted the new bid.+ b* O m" h9 m, H. j$ Y$ M
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
+ n9 P5 t( @% ?9 R; F2 u; Q ]7 l3 Trewarded this campaign because we had developed a good CTR3 n+ N+ ^; Q( D b& {/ x. @4 D
on the ads.+ }0 P( g1 |4 Z8 L, p
9 k% x0 ^% ^( l; KFrom this experience, I reminded him to develop his ad
- u/ q Z4 Z9 G. pwriting skills to keep a good CTR ratio for all his ads on# ~3 {! K1 x$ w! k0 `6 R+ W
Google." m" {+ Y+ V# \2 T0 }) e
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He is not a big Google fan because of all their# R( l* r/ @+ m
rules and restrictions, but he really likes MSN and spent a
* v" c7 Q9 x& Z S- {lot of time on this PPC search engine setting up campaigns.
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% h- `* o1 H# ]0 R6 M( h+ O' H* \4 JHe only ever did learn Google Adwords and MSN Adcenter. He
+ [( A( o1 }7 L# ]( R7 \, Lcould have built a lot more traffic if he had experimented: h$ u' Z7 }0 m$ x3 G, V) f
with the list of other *profitable* pay per click search
: q' H- f/ A s! _8 ~8 `engines I had given him.
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He started making some good money, but things could have
* z; V7 u4 H2 Xbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
& ]- [: W# A7 u0 fthan $2,000 in an entire summer as a test subject. As soon/ `8 L: k5 v7 h8 j! W: v
as Waseem started making $100 in affiliate commissions a
; o( k, `$ l- c4 ?3 B- Pday, he got lazy and stopped doing much.
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/ R) i3 m$ \1 J$ V/ A0 {% a3 Y; G2. World Cup: Waseem is a soccer fanatic and was *easily*3 \; {3 O6 W1 w& o
distracted by the World Cup. So distracted that he told me; \1 `/ Y( ?3 C) n; H; U4 A4 T0 n
it was a *need* for him to watch almost all the matches.
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9 q# p. J+ B( k; b3. He enrolled himself in a full-time course over the summer
+ c8 U4 j" u8 {* d0 f! O* d/ o+ oand had assignments and tests to complete. Okay, I will let9 |' H. O( _$ J
this one go.. I. T# L- m7 Q7 H; p9 a) Q: G
* |0 H2 F j2 N5 x( Y WOver the three and a half months he spent at my home, he only
# I8 @5 r% Y0 q" p6 [got around to driving traffic to 4-5 offers. I had hoped( D1 }, G9 ?4 Q! V
that he would have built enough traffic to pull off a
3 W2 j& q L! |) V* p4 f$10,000/month.
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. F. _! o7 ^% c( ^2 Y8 jHere are the result of Waseem』s stats since mid-May by
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** May **5 O( u) ] M+ X
Revenue: $830.05
) W1 Q }! x3 t! ]Cost: $616.38
" ], j: g/ q0 |) |; QProfit: $213.67# r/ e) P" M* d, \- g5 f
Net Margin: 25.7%
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3 ?0 ~. B: `0 Z5 @2 A** June **
$ N3 m* ?' k+ W, |# R5 VRevenue: $2,526.95
8 |; c+ E$ m$ E6 Z1 M/ |/ xCost: $2,390.28: \0 N# J& R1 l9 p3 S1 b
Profit: $136.67( H8 a( ~$ W# T# C( G. ^: R: p3 \3 f
Net Margin: 5.4%3 W5 r# x7 w$ E7 e3 P* T
0 {: X( ?" }$ i! R- z** July *** b( [0 \- D6 Y. ~! k' D/ y
Revenue: $2,787.40
4 _+ B2 T$ R! v' kCost: $1,749.538 T/ O' L; M, B# M; O& k% y
Profit: $1,037.87) x& p' c% {5 _
Net Margin: 37.2%
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** August **
+ V0 T5 S7 t. d) CRevenue: $2,983.30' T/ \" f7 p9 Q4 v
Cost: $1,945.832 z G& C+ Z/ b! r; C+ s) e
Profit: $1,037.47
/ |$ v4 n5 D( G+ lNet Margin: 34.8%$ x2 X# J3 J- t; B' t+ Z- L
, q7 G; T D# |9 E7 t, j** September **
' U2 N8 ?9 Q3 L- @: RRevenue: $3,841.30
8 X( X w' |1 hCost: $2,662.14
5 N/ C/ {& s i/ r2 w0 WProfit: $1,179.16# z. p8 J% [0 q6 R5 C
Net Margin: 30.7%
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** October **" Z1 Z) F( K5 H1 r$ P& i; s' Q
Revenue: $3,752.308 u, `7 T- [1 Z9 q
Cost: $2,701.789 r+ L/ f4 E, U$ B; i$ ]1 q
Profit: $1,050.52- V; P3 z2 t. O0 L( Q
Net Margin: 28.0%3 y- [1 u, a3 ?: `. k* k
" \! ]2 a" q; g2 z: m* R/ v** November (forecasted) **
# t6 G' T1 I3 I8 ]( [- X, wRevenue: $3,280.00- g1 m) Z- L# Q
Cost: $2,403.00
" x2 Y$ m6 t. A* IProfit: $877.00
: z" a- y: Q9 e$ H! QNet Margin: 26.7%" {; T1 b7 e; f0 }% }4 v
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For some people, they may say that the above profit is not' K g9 y/ c) m% c9 G$ p, u
a lot of money. But for others, that is enough to cover/ T6 \. a' W1 M- O
a mortgage and car payment.: d1 l( h7 x( j4 g5 F* _
& P* y$ w+ f: W2 rFor Waseem, this was a windfall.: f( X( v( E! J! Y: p
. W; t6 y2 a$ w2 dWaseem got lazy and gave up to soon. It still makes me mad
+ D2 l! \1 X7 A/ B8 z, d3 {" C4 Zwhen I think about the potential.9 Z( C8 h/ l0 N3 `) n& c4 D
2 x6 Z2 n/ k* KIn fact, it was ironic that when he went back to university6 b! g5 Z: V* F5 H3 M
in September, he virtually did nothing and his affiliate
$ g$ g" `$ v! S& h K2 f% L2 `' @commissions jumped to almost $4,000 in both September and
) z( D0 z. Q2 j0 y% \0 \5 F% OOctober.
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. Y; f% h3 m1 o2 ?/ {If he had just spent a few hours optimizing his campaigns
% D9 j- c$ G4 Y( R7 d5 vusing the *system* I showed him, he could have easily netted9 ?& \, D. N' H9 w4 Y; O7 z
50% of these gross revenues as profit.% c4 ~! A% i2 F/ p
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He still isn』t doing anything with his campaigns, but is2 L$ h I' T: [ T, e- {! m1 @
still netting an average of $1,000 in profit a month on
/ x. g7 G% P+ Y) ucomplete auto-pilot.+ r4 b; k: }' o } U1 g! n
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I actually just recently saw him after he came up to help me
& V9 d9 J& y; R0 `set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day0 {" d# U S7 C
seminar, when I spilled the beans on *everything* I do to8 J5 j3 T8 \0 S3 O
select group of 25 participants.: _% e+ e" k$ h1 J1 x# O$ N: {& ?" Q
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
8 X' h( V5 U4 B6 V, T2 [* T' O5 @; y# rschool and start ramping my campaigns up.」& ~9 P' v/ v) Y, ?: o; g; B
0 F# g3 u! [6 c9 s. NDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
; ?+ b% }1 F1 ?* c: f5 astudent who didn』t have *any* Internet marketing experience
( R. a) e& o7 m5 s$ I. ocan make money using the PPC to CPA money model, so can you.) Z+ s$ q& a6 |7 X3 T
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Start building those CPA campaigns!
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0 u& C6 x C, I0 i* U; G' @) [3 JGauher |
發表於 2008-2-25 03:10:58
