找到後續文章了) f B+ C/ i/ t* b, b9 H
2 L: H" b/ M/ vCan I Teach This PPC-CPA Stuff? Part 2, W" F* t- `$ f8 E( n& a% q
) W( ?$ P7 w* |2 r/ _6 s6 xOkay, here is the continuation of the story on how I got my; s1 p9 @" G$ N7 u3 J7 b" w% w
brother-in-law involved with driving traffic from pay per l n/ i; h% `/ z4 V8 O8 U6 s
click search engines to CPA lead offers.2 N8 Z- C, a+ k8 @3 u1 o9 Y
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I left off on how he messed up his Google Adwords account
; B; G% u- r+ n ~# X8 z& R7 j2 Wand how I was trying to fix it.
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! q5 [3 L) g) F# e) Q% gHere is what happened when I dropped the bid on that $1.25% r0 c9 P- { R& Q8 \: Q
lead campaign from $1.00 down to about $0.25.$ j4 P# Z3 U( r; Z/ f& A9 Q
+ W# C5 D6 q! ]# |" g1 ~, ]2 PReady?
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Google accepted the new bid.% m' r3 z, C1 L1 ~
! I$ w& _/ Z2 v0 a0 V# IWoo hoo!1 Q' u6 d$ L0 K& W B9 I
. ~! @% g9 B, H1 qNow Waseem can actually make money on this offer. Google( ]! t }% a4 i* u
rewarded this campaign because we had developed a good CTR
* y$ Y( W% ]; Y4 e `' gon the ads.; M7 i# T2 T' G+ U( E
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From this experience, I reminded him to develop his ad
1 i5 Q) h- ^- ]! O" Ywriting skills to keep a good CTR ratio for all his ads on4 Q# O4 I$ F/ d9 z8 O
Google.
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He is not a big Google fan because of all their2 G- |+ \5 p a& E, @- i
rules and restrictions, but he really likes MSN and spent a
+ D: u5 Q& C6 @2 s- v; @lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He- |* Y0 |( i& ^4 K. s
could have built a lot more traffic if he had experimented
& j; r; {$ b6 D8 {with the list of other *profitable* pay per click search5 T8 Y' @" M# F0 T9 K
engines I had given him.
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He started making some good money, but things could have% _1 Q8 \: O+ `2 C' {
been better if not for the following:
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' p5 X5 [( l4 r: X$ r1. Never use a broke college student who hasn』t made more
9 l- @+ k- r, j, b0 [; a8 W0 F% Bthan $2,000 in an entire summer as a test subject. As soon
- a1 T4 i7 ? x9 _. R! r& m, pas Waseem started making $100 in affiliate commissions a. |1 R- o7 ^( K- [* q# _7 ?* s# K
day, he got lazy and stopped doing much.( x" T9 @7 c1 E3 s8 N
0 Q: r/ _! N7 m. a, q2. World Cup: Waseem is a soccer fanatic and was *easily*
2 C7 g& z0 ?: }$ O7 [distracted by the World Cup. So distracted that he told me
/ N; B8 W6 E l% d B: Pit was a *need* for him to watch almost all the matches., f. c5 S E3 |. J: Q# I2 q
7 A6 H& _3 z% Q& M) c3. He enrolled himself in a full-time course over the summer, \# _/ j- _ W0 Q2 w, L
and had assignments and tests to complete. Okay, I will let6 q" G/ r. R8 A* o8 o, ~
this one go.8 @: |4 i J3 t
) H! G4 [: p! dOver the three and a half months he spent at my home, he only/ y5 S3 U6 B" K1 n$ F7 J8 I }8 v
got around to driving traffic to 4-5 offers. I had hoped9 A9 i) O3 @) q; H+ H+ v
that he would have built enough traffic to pull off a
2 N" A' |7 {6 K$10,000/month.& w& r/ l y' h' j3 R2 X2 H4 d
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Here are the result of Waseem』s stats since mid-May by
# s$ B9 g1 ?% [4 ^0 mmonth:9 e3 _! }& b; ?! @
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** May **- } S1 J9 t J# H$ _# `# r8 d
Revenue: $830.05: {9 k, Y; ], F6 n) _$ c
Cost: $616.38
; d+ L, e4 |8 i5 eProfit: $213.67
& N: M2 _# J+ a# M" L2 \; T9 ?Net Margin: 25.7%
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+ j6 [; c( f% ]" `2 b$ e D** June **' Y5 f9 L) m% b
Revenue: $2,526.95/ |! y. S$ {+ r! {0 {0 X; q
Cost: $2,390.28
8 f5 t( a& C' {2 vProfit: $136.67
" ^: q; L, ?( [/ C5 _- S$ s3 WNet Margin: 5.4%; o! @- _% Q( q6 d/ x/ {7 P2 N4 A/ o7 o
, o' u4 D' e0 Q6 ~3 T+ Q
** July **
; V- `; Q+ V* ?+ D! uRevenue: $2,787.40
. n. A4 D* o3 a( V3 Z( U1 LCost: $1,749.53
. M n- s0 J3 K a, k dProfit: $1,037.870 O& l5 B1 q- g$ D2 x3 a
Net Margin: 37.2%
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- d, w( m4 {0 n' t% I C' |** August **
1 T5 E! x; |0 uRevenue: $2,983.30! v' a1 e4 z% ?
Cost: $1,945.83
- q* ^ X; I+ G7 O5 C2 v1 _Profit: $1,037.472 W8 t* H# r( f% R! G4 w/ u
Net Margin: 34.8%
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** September **
( V+ D% N0 r1 s: c3 X ZRevenue: $3,841.30- { ~, D& q) l) `% F; }$ U
Cost: $2,662.14, i. W7 G- _% s t
Profit: $1,179.16# B9 G8 R& ?/ \. g7 K$ G
Net Margin: 30.7%
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J. X4 C/ K8 z: O; D" y" I e+ A2 y7 g** October **
: p( ?. I5 ]+ H0 O; [ WRevenue: $3,752.30
, U0 Y3 P7 ^6 T# w: q0 k, |" CCost: $2,701.78* c4 V3 o4 P0 o, W# h
Profit: $1,050.52
* ]) U/ U9 J( ?4 e7 ~! nNet Margin: 28.0%+ E( ?' Q B5 r3 K! ]
! Z6 `1 W7 r2 v# t* s- o1 V+ G** November (forecasted) **( p* |6 m" m1 v: r2 P: b9 T9 m
Revenue: $3,280.00
2 a. }5 L4 u# Y8 n4 yCost: $2,403.00
. K- \1 _; l$ Y, P# ~3 EProfit: $877.00
v5 N2 _' _/ M& _; T/ NNet Margin: 26.7%( ]+ |* a+ U* l1 |1 B# B3 E
, }9 t5 j! p2 d6 r5 c/ p/ oFor some people, they may say that the above profit is not) c+ ]4 u m7 ]& g9 y) Z
a lot of money. But for others, that is enough to cover
5 }; A y# d- S/ `1 ~a mortgage and car payment.
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For Waseem, this was a windfall.1 H& e+ m. M- {9 z6 x* O, h
: g8 Z+ j, s& r9 u) G. q7 ^" ~7 JWaseem got lazy and gave up to soon. It still makes me mad
* L( ^- c" |- }8 Xwhen I think about the potential.
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In fact, it was ironic that when he went back to university
% R" H( y3 T; ?3 Rin September, he virtually did nothing and his affiliate0 \$ R0 u: ^3 P/ b
commissions jumped to almost $4,000 in both September and- H s6 G- D' s2 o
October.$ E- c( n: e7 q4 t; p1 h; R
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If he had just spent a few hours optimizing his campaigns
" [ {7 ]2 m! V/ X) U3 H; k5 c/ p2 ]using the *system* I showed him, he could have easily netted: |" ]. H# N6 I8 W9 e- P5 \; X, `3 B
50% of these gross revenues as profit.3 e9 p% @- @& G5 Z# t
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He still isn』t doing anything with his campaigns, but is
3 d# M3 d. [- f Jstill netting an average of $1,000 in profit a month on
3 [( R* {" v& }9 a0 x8 dcomplete auto-pilot.$ d6 Z( ^9 @8 f; G
/ c- ]5 N1 l! U1 U) WI actually just recently saw him after he came up to help me
6 N0 d) }1 r7 c3 `' F1 V/ P5 uset up my recent two day seminar in Toronto.
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* T( K: d( c! v) {You should have seen the look on his face *after* my two day* M6 \8 Y h$ P S
seminar, when I spilled the beans on *everything* I do to3 q6 y+ E# B" N1 O
select group of 25 participants.
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9 N* t0 m, E4 ^3 YI only taught him about 30% of what I knew.
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% j( D/ Z$ {) L* CHe came up to me and kept repeating 「Man, I gotta finish8 B7 W J- p. }8 i0 t7 }
school and start ramping my campaigns up.」% k$ @) l4 b# J7 e& u" P
9 y5 F% ^+ N1 i, Q) MDon』t worry bud, only one more semester left.# k3 k3 H/ q I: t6 B8 [% g8 D
5 G; O3 E! f1 `/ E) w+ u9 @Hope this story motivates you that if a broke college
2 k; f) ?0 f2 t6 t1 ?0 wstudent who didn』t have *any* Internet marketing experience( ~$ z# S2 X" r
can make money using the PPC to CPA money model, so can you.: {6 _. E: l" t5 m- E6 h: u6 s+ C
. L- w1 i6 O1 ^. s$ ]) Z2 hStart building those CPA campaigns!
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Gauher |