找到後續文章了" w2 ~ X3 w( y
N, O5 g$ u' u" s9 jCan I Teach This PPC-CPA Stuff? Part 2* }. S0 W) Z, o1 j
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Okay, here is the continuation of the story on how I got my2 x. c/ e, ]- G9 a1 g% A; W
brother-in-law involved with driving traffic from pay per
4 ~7 u3 g, }8 t# }5 H& P# fclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
! y+ D# }7 K+ S9 hand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.255 B& v9 f5 `- |, H' N) f K7 I
lead campaign from $1.00 down to about $0.25.$ v d' B. z8 p4 E: f# K0 k+ A0 N
9 O! d% I% s; wReady?
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Google accepted the new bid.3 i2 g/ Q m' Y: @9 ~! u
# R$ b/ t+ P! Y* j/ c7 rWoo hoo!& Q# J$ q. [2 D8 \* [
/ D9 [* k; c% k: o8 {Now Waseem can actually make money on this offer. Google8 A6 C; S3 e5 O8 s* e
rewarded this campaign because we had developed a good CTR
( Z# V5 l6 c5 q5 e$ {on the ads.5 ^: ^ x6 a# h3 R
( S: e+ ~& o( O% z& s7 u% s" zFrom this experience, I reminded him to develop his ad
- _: @1 u9 x; P/ w7 r: o- P, rwriting skills to keep a good CTR ratio for all his ads on
, r5 ?' Z* G- M1 ?# I, uGoogle.
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He is not a big Google fan because of all their! S6 \6 l3 q Q: w. q- v
rules and restrictions, but he really likes MSN and spent a
/ }- o2 l& ]5 s9 @lot of time on this PPC search engine setting up campaigns.6 s$ F+ b+ |2 j V# d, S0 Z0 [) b
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He only ever did learn Google Adwords and MSN Adcenter. He0 e7 w/ P# P2 S. W& E$ e6 X) `# ^
could have built a lot more traffic if he had experimented
e, ~& X, T* y( Z& ^) X) swith the list of other *profitable* pay per click search
( _- B- ?+ V6 gengines I had given him.
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) m' h! D% x3 M- p6 s' ^He started making some good money, but things could have9 E8 N) v @! ~0 r: l
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
" O* {: k1 E7 f2 U9 wthan $2,000 in an entire summer as a test subject. As soon
, |$ K) x( m0 d5 m8 tas Waseem started making $100 in affiliate commissions a) e5 |) \" Y7 m+ M! \9 m
day, he got lazy and stopped doing much.
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% }) [. l4 f$ {, @9 N7 r2. World Cup: Waseem is a soccer fanatic and was *easily*
' x+ U) |: w3 B5 o% Cdistracted by the World Cup. So distracted that he told me) w! U l5 i; M% J
it was a *need* for him to watch almost all the matches.
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F3 a$ T8 U3 R7 }( W, a( ?3. He enrolled himself in a full-time course over the summer! |/ ^- i% a @4 m( G t
and had assignments and tests to complete. Okay, I will let
; E& G5 M" `# e6 Y8 k8 s& Gthis one go.
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Over the three and a half months he spent at my home, he only* {' _. Q% R% ]( v9 ^% N: x
got around to driving traffic to 4-5 offers. I had hoped
+ C, a: m) d! f" M. r3 p3 ?that he would have built enough traffic to pull off a
- J) S7 d$ v' W, Z- L& W, Q$10,000/month.
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3 u1 A9 e B& E+ o' m- e1 f p2 j( H. \Here are the result of Waseem』s stats since mid-May by* }* Z" {" r) `' F: x: b2 F3 a
month:
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** May **
3 L3 b5 |& Y, [$ _1 D- U% ^Revenue: $830.054 g" H2 p4 w8 r' H; B
Cost: $616.38) S' a" D) ^- s. v3 z6 @! i8 g. N
Profit: $213.678 [8 i& L }$ L$ K2 ]8 x( \9 d
Net Margin: 25.7%
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* F+ L. y0 O5 S- B** June **
! z2 S% E5 P. {) A/ M; z; DRevenue: $2,526.95
, R! B4 b' D$ ^Cost: $2,390.28
' |$ o* K1 O" g- `1 Y sProfit: $136.67" b1 B/ ?: j. B7 s! h8 G
Net Margin: 5.4%
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- f2 M8 C- [6 {- n" m** July **9 M( E% j1 ?2 h; H* a
Revenue: $2,787.40
. V5 w1 }- s4 p, ^* d2 Y5 l/ v5 gCost: $1,749.53
, z4 p' w; ^6 H5 X) OProfit: $1,037.87
) D7 V. k, f8 a2 V7 A5 ANet Margin: 37.2%) }! J2 w7 w, P7 ~& g
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** August **
; q e( U+ O0 URevenue: $2,983.309 r5 N4 h7 z }7 @" R) _3 k
Cost: $1,945.83( \6 o. l9 F+ U) w: W4 h
Profit: $1,037.47
* C! V& v8 b( Z9 z' QNet Margin: 34.8%
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** September **" u+ w+ g# i2 c( f/ E- e' M8 E( N
Revenue: $3,841.30
$ r J1 a# o- KCost: $2,662.14
, v# u4 Y1 I9 s/ e, o* S7 C/ \, oProfit: $1,179.161 t1 `+ u: Q, D( Q2 m+ O! ]
Net Margin: 30.7%4 f. F5 B9 _! r- }) {' w. @( N
( ~( t! Z+ k" r/ d. H- z
** October **
& q4 I- V/ _4 c$ H7 d& F: tRevenue: $3,752.30
1 i, k8 w& p/ p/ |' g" x3 B! UCost: $2,701.78
+ [0 F) w2 g7 y$ ~- r8 V( ~. f3 FProfit: $1,050.522 L! g/ c4 D5 ]- t
Net Margin: 28.0%
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6 d3 w7 U7 f4 h- v- c& |: [** November (forecasted) **
8 g/ G# N6 f* [9 lRevenue: $3,280.005 E( M, Y4 K, k, |4 |, T
Cost: $2,403.00
7 n3 @/ e1 _5 Y# Q, S/ {; Q; J, L1 UProfit: $877.00
7 j* N/ \! Q6 ~( P7 U P, H$ dNet Margin: 26.7%# z" `# D$ b0 d
3 U7 B( A2 h( ? EFor some people, they may say that the above profit is not( R- d C1 F0 r) y
a lot of money. But for others, that is enough to cover
" j* H) c8 M8 b# ^% U! ?a mortgage and car payment.
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For Waseem, this was a windfall.
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0 |% @ q' E1 l# [3 H: HWaseem got lazy and gave up to soon. It still makes me mad; I: b8 \- u | `
when I think about the potential.
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In fact, it was ironic that when he went back to university
) q# O& H* Y8 Y5 Y% t: q0 ^4 g# din September, he virtually did nothing and his affiliate6 o: p6 r* |$ m9 s" y
commissions jumped to almost $4,000 in both September and
! |3 E g; u+ S5 |October.: M$ D% Y! [0 D/ m" D. _! a
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If he had just spent a few hours optimizing his campaigns
- C+ M8 n& P6 x, K8 y) L) ^using the *system* I showed him, he could have easily netted" F& K4 B/ P. j
50% of these gross revenues as profit.
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8 c5 B* H5 x; S1 lHe still isn』t doing anything with his campaigns, but is2 ?( L: d8 h" n. U
still netting an average of $1,000 in profit a month on0 b& Z. ]. O* l4 ^+ @! d3 w/ k
complete auto-pilot.
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I actually just recently saw him after he came up to help me/ a, q0 p7 K5 R, J% h
set up my recent two day seminar in Toronto.- v4 g$ P& ~4 a+ Y+ n$ [
8 P3 _/ P. a' i2 ~! R3 E% EYou should have seen the look on his face *after* my two day* D9 o0 z3 \$ n
seminar, when I spilled the beans on *everything* I do to
" ^4 P. ~1 X$ h5 C( G$ cselect group of 25 participants. I, x- c- u0 I2 \; G# [2 T4 N
. d, N1 S1 I! @I only taught him about 30% of what I knew.2 O: f; M% _9 q
! ?- S7 [2 e! s2 ]He came up to me and kept repeating 「Man, I gotta finish
' B3 Z( q: q" s, Y4 m! n3 Yschool and start ramping my campaigns up.」
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$ n& ]# J9 l- kDon』t worry bud, only one more semester left.( f6 N1 n; @4 {
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Hope this story motivates you that if a broke college
( [8 I5 o l4 M4 W; A4 `) Ustudent who didn』t have *any* Internet marketing experience
6 B6 Q6 C0 f+ j% g/ B a& ncan make money using the PPC to CPA money model, so can you.' r% v% Q I9 e
: V4 m8 O* |9 F6 y# xStart building those CPA campaigns!0 |7 M2 q. N2 i0 g$ V6 }; }
$ s+ Z/ l/ x1 Q. _: oGauher |
發表於 2008-2-25 03:10:58
