找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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" b. c q+ K/ R9 k: _- G- kOkay, here is the continuation of the story on how I got my& E, p( \' F( O" n! B
brother-in-law involved with driving traffic from pay per- x* E2 k& v$ q" n/ O' {" v0 ^: G
click search engines to CPA lead offers.6 p6 m5 Z/ R% ~' P0 G/ X6 p
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I left off on how he messed up his Google Adwords account
9 x Z0 O9 n4 i% I. @3 s) i1 P* Rand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
1 p; Q, z' q- Y8 ilead campaign from $1.00 down to about $0.25.
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Google accepted the new bid.8 \0 h8 i4 @9 w2 u
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Woo hoo!0 o7 B' r9 R2 A
+ m( V2 N5 P4 o5 gNow Waseem can actually make money on this offer. Google
3 k+ W* I- s1 e* V2 c5 P; frewarded this campaign because we had developed a good CTR
6 W5 S% {$ ~4 Don the ads.
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! n; \* \3 c8 b- s! G9 }From this experience, I reminded him to develop his ad
9 y( o( k, G( y) N% fwriting skills to keep a good CTR ratio for all his ads on
' w8 k0 n( w, |% G4 E6 U1 h3 VGoogle.
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He is not a big Google fan because of all their* ]( c9 G: P! n& p, S
rules and restrictions, but he really likes MSN and spent a* p# @0 A1 G( ^: C2 e( K
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
: j P9 X% n3 C7 Gcould have built a lot more traffic if he had experimented1 J0 q% L: F+ {! L$ o& K
with the list of other *profitable* pay per click search. r# d) H: x' M1 L7 B
engines I had given him.9 V, m4 k4 S0 D; a+ K
( |+ z) T+ r3 D+ y/ s$ h$ dHe started making some good money, but things could have
5 l I9 M! s( W6 `! w" Bbeen better if not for the following:$ N/ {3 V" E% V* o5 L6 \( i
0 I) K. L$ X4 n& E. ~1. Never use a broke college student who hasn』t made more
2 ~, z( }& T7 c2 pthan $2,000 in an entire summer as a test subject. As soon3 h3 O: P' H6 l! M
as Waseem started making $100 in affiliate commissions a) [& m; F* t5 a3 g
day, he got lazy and stopped doing much.
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- u" o2 E; i9 E6 N* \2. World Cup: Waseem is a soccer fanatic and was *easily*
* O! x, R+ n1 c- v" S, W; Edistracted by the World Cup. So distracted that he told me
. a5 Q% y& p" y; W1 C! yit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer: y4 ?' N9 T8 j9 ]- f& E, P5 r
and had assignments and tests to complete. Okay, I will let" h# T$ p& ?' Q) c+ s& b' [( |
this one go." G8 n8 O: r! S. X! K0 Q( s
& _" q6 ~" }. x0 T NOver the three and a half months he spent at my home, he only* ~, R4 k4 x, ~% e* {
got around to driving traffic to 4-5 offers. I had hoped
& X- x: ~/ a6 A4 C. Z5 Bthat he would have built enough traffic to pull off a' Z% r2 l6 [) z+ {; X
$10,000/month.+ A: h" r3 j& b" [5 v+ W: X
, ^$ S2 ~! q$ }: z+ uHere are the result of Waseem』s stats since mid-May by
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% r# ^6 V- {7 g( |, G8 A+ y** May **0 x7 y# W* ~, k( [0 k
Revenue: $830.05' U4 s. ]) L) U& [
Cost: $616.38
Z& ? m# n- QProfit: $213.671 l9 I# V* q2 d- u
Net Margin: 25.7%
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# r: f3 R) i0 [) Y, g** June **. [- d* G$ p8 y# Y& }6 @
Revenue: $2,526.95
% A3 p- z6 L: Q. f4 Y! eCost: $2,390.28; E. U, v& h( ?& {, L
Profit: $136.67
* T3 l1 G1 u+ ENet Margin: 5.4%* M1 i( C$ ^1 |, U- d& r
5 c: [( d/ x2 u0 m** July **
5 Y. t& r! y3 X* q7 |3 [1 A; k' YRevenue: $2,787.40/ W! r* ]8 u! C0 ?% v" h1 d
Cost: $1,749.53
' Z% N& z0 |! ]8 e$ y( sProfit: $1,037.87
6 v' V; z: n' ^0 y4 mNet Margin: 37.2%6 n! ~. Z) [$ M( S) n# {9 z
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** August **+ j( }9 w* @' Y2 h
Revenue: $2,983.30
& C: s: P2 U4 O8 n+ o0 q) T QCost: $1,945.83
, G0 |) c) s' ^7 y1 B zProfit: $1,037.473 C$ M, X8 c8 Q
Net Margin: 34.8%0 |+ p2 e+ i$ d/ k/ J
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** September **
' w' v" ^1 \3 w9 @( J% zRevenue: $3,841.307 u5 V- j' _: b/ t
Cost: $2,662.149 q/ G, v0 {+ f' u
Profit: $1,179.16
" u4 m) r! v0 V8 w" D7 L; TNet Margin: 30.7%
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" D6 n M4 R5 ?% _5 l9 w1 c: M** October **! g# c+ n1 q8 a! Q
Revenue: $3,752.30, _- J% N w% Q! M2 ], L, D
Cost: $2,701.78
; B, \" d( {+ A5 L# m/ dProfit: $1,050.52! P" M. N+ p1 }$ t9 V, M
Net Margin: 28.0%8 m' ~5 L( [0 c* C6 K9 f
$ d. E6 L4 W( r2 _** November (forecasted) **
6 b% T0 E* H8 r W) x5 c! tRevenue: $3,280.00
* c3 O6 D& p# F5 y, P5 G5 jCost: $2,403.009 v: H6 b% G+ ^1 l% H" J3 h! S& [
Profit: $877.00
( U( v$ U9 r& H& y+ j& }: |4 n$ dNet Margin: 26.7%$ G; O) m" K+ ^- y9 ?
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For some people, they may say that the above profit is not9 G$ N8 I; r' p. l0 F
a lot of money. But for others, that is enough to cover. D: G3 }+ O: M' P9 r9 e+ J) Y4 ]
a mortgage and car payment.6 M$ O' y+ T" ?
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
7 h& D4 ?% r; m% [' b' ~$ ywhen I think about the potential.
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+ ]- k, q0 O6 O$ C- V" n' QIn fact, it was ironic that when he went back to university
0 E1 a1 E n# tin September, he virtually did nothing and his affiliate/ `( ^) G3 v4 q- o! T% `7 L6 J
commissions jumped to almost $4,000 in both September and
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) J7 V7 p( N% R0 ^4 j6 j8 ~If he had just spent a few hours optimizing his campaigns% `, u5 j1 M: ]& x: [- U. M1 M9 y
using the *system* I showed him, he could have easily netted" Q2 L1 [0 Y4 b
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is4 |5 A) C8 K3 i$ I9 @/ d$ \
still netting an average of $1,000 in profit a month on
0 u$ E" z7 N0 _: e) Icomplete auto-pilot.: b+ D4 s, @' O+ Q% n
' t4 Z6 O- m0 {9 H8 B+ O, iI actually just recently saw him after he came up to help me
/ v/ Q8 r. `$ T" dset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day; ^6 O' Z& L; r- ?" v' ]
seminar, when I spilled the beans on *everything* I do to& @# W2 Q M8 R
select group of 25 participants.% ` f n7 Z. \5 N w
6 w( U- Q; S( mI only taught him about 30% of what I knew./ u" X2 b" H2 D- Y! L
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He came up to me and kept repeating 「Man, I gotta finish* ^; W' @* `- P; f5 p
school and start ramping my campaigns up.」
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" v% t9 ?4 |& I: {& {2 UDon』t worry bud, only one more semester left.3 l# l7 E2 I/ ~% b6 P+ X" s
$ g. s6 y# H& R& T8 u! d) dHope this story motivates you that if a broke college9 h# _, `" Z7 p8 y# i
student who didn』t have *any* Internet marketing experience& ]5 _1 d( _( s
can make money using the PPC to CPA money model, so can you.
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4 f4 a1 s% x$ P+ ~8 R9 b( n9 YStart building those CPA campaigns!" [4 U1 I" n) w; q( Y
+ ^' i% c0 l+ GGauher |
發表於 2008-2-25 03:10:58
