找到後續文章了$ u+ D* S. [# x. |
; c. g H* O& q' uCan I Teach This PPC-CPA Stuff? Part 21 b* Q" G( X& o" t2 O# y3 _
8 s: C: t5 w. F. ^Okay, here is the continuation of the story on how I got my( ?% B8 C8 G, {- A0 f
brother-in-law involved with driving traffic from pay per
2 D8 g3 @ y, f: [% m) R% |+ ]/ Dclick search engines to CPA lead offers.
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9 A) T( e! r! W% w9 H! `I left off on how he messed up his Google Adwords account8 {) A$ S; w7 r; G) T: E3 b, B
and how I was trying to fix it.3 [& V$ C. ~( A
' x8 @* i+ [# s% C: G1 EHere is what happened when I dropped the bid on that $1.25, J/ b# y7 z! B
lead campaign from $1.00 down to about $0.25./ m+ Z! O+ O7 {2 F6 G
, Q, u- K$ S3 o/ S) E3 F) r2 vReady?
N/ I0 v b4 h( r
, S1 m; R w( j/ nGoogle accepted the new bid.
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Woo hoo!
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" K: a9 P! p0 x' K6 ^Now Waseem can actually make money on this offer. Google
6 K0 d! e8 f" y4 }0 |2 g7 Crewarded this campaign because we had developed a good CTR+ \' N6 }9 x7 W
on the ads.
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8 o% N" y7 @9 `: EFrom this experience, I reminded him to develop his ad
{; ^* L. B/ L Z6 y" Rwriting skills to keep a good CTR ratio for all his ads on4 w! c- x9 y. \- P* I- s
Google.) H7 u- u' k4 T7 A) C
) Q5 w- ^1 K- P% g, u! t1 zHe is not a big Google fan because of all their* t9 Z. `- X! @( n( V8 I$ M
rules and restrictions, but he really likes MSN and spent a2 H5 z) _3 E. X4 |
lot of time on this PPC search engine setting up campaigns.% ]# K% s; N8 ~2 O2 \/ G# j6 c
. v. J& T: ^* _" I \5 b& \7 p& [He only ever did learn Google Adwords and MSN Adcenter. He
9 H0 h$ L0 f2 D+ d! j1 L6 L3 v Gcould have built a lot more traffic if he had experimented8 L: g8 m+ Y4 d0 i
with the list of other *profitable* pay per click search5 O1 L* ^, O9 ~ g; Z e
engines I had given him.
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He started making some good money, but things could have0 X( h0 `# }& C) b
been better if not for the following:% _- y% i6 W: J& ^' b4 z4 h3 F, k
& A8 M! I; N7 @ w1. Never use a broke college student who hasn』t made more2 M8 U3 Z% L1 P) E
than $2,000 in an entire summer as a test subject. As soon) }. i* B6 z6 I3 Z: C
as Waseem started making $100 in affiliate commissions a
# k9 J& i( y, u5 S& r9 fday, he got lazy and stopped doing much.% D- }5 D' i( H1 [/ L) m0 |+ H: a# Y
8 E C* x- S; C: ^1 K; B; m/ L2. World Cup: Waseem is a soccer fanatic and was *easily*+ W$ c2 v* J# G. `" G; r' P
distracted by the World Cup. So distracted that he told me$ P. u) M7 o& i
it was a *need* for him to watch almost all the matches.
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7 i5 G8 y3 E9 M; [3. He enrolled himself in a full-time course over the summer( z. w$ C9 J+ R9 S P, r. B
and had assignments and tests to complete. Okay, I will let
& X5 e% f) M& Wthis one go.
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: p; r0 i7 y1 r- }Over the three and a half months he spent at my home, he only
0 G! j t& z, a0 ?got around to driving traffic to 4-5 offers. I had hoped
/ w$ H2 s$ m7 z7 ?3 E7 l) x7 i6 t" Kthat he would have built enough traffic to pull off a0 [! y* T3 w1 X! y: O5 G. S- b
$10,000/month.
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! X" Z1 _5 m/ G2 U4 }2 Q6 QHere are the result of Waseem』s stats since mid-May by
( _7 O9 L) x3 m) B* \ gmonth:& w; I" j/ A0 w4 A$ W" F' B& {; t
7 T& |" O# R! p6 K9 z** May **
+ |' u/ H7 |. w; s& ^4 c3 E) I4 v0 KRevenue: $830.057 C. N2 \* K2 i! j- R: y8 m
Cost: $616.38
# X" ?- k/ L/ ^% Z( ]Profit: $213.67+ u8 x9 N5 T" g" M
Net Margin: 25.7%
: O7 I9 d3 t: P* j' d
o7 ?( H0 E9 ?. F O' k** June **
* o+ b# F' Z8 h3 n8 y! RRevenue: $2,526.955 e$ x. E9 I% a6 G9 a7 e
Cost: $2,390.28+ o' G9 F, B+ A
Profit: $136.67& k4 s" L- Y9 M" \+ D
Net Margin: 5.4%
p8 A' @( v6 s
, c) |" g6 t2 i$ O$ c, h# g! }$ S$ c; D** July **
( R: ^) ~, p: L7 }; \# R/ n( h* lRevenue: $2,787.40/ d5 q; E3 D$ l5 A' C3 B, J
Cost: $1,749.53( g- T% j2 z: \' w" @+ L7 ?3 z/ o
Profit: $1,037.87( x$ d" K5 U6 M* M4 K, Y
Net Margin: 37.2%
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** August **
& D- Q% P# u$ K) V2 a3 j( ERevenue: $2,983.308 L% ]2 c( g2 \- R0 u
Cost: $1,945.83
( O: H R9 |- b JProfit: $1,037.47! S( I- B; C' S7 O% z
Net Margin: 34.8%3 p+ {! m t% r% `# b
# h3 v, X' U" k** September **8 I5 b5 z& u: `6 E! J9 I
Revenue: $3,841.30
( E) b" y8 Y0 Z! E0 v# w3 ?Cost: $2,662.142 _6 P, ?7 t! F" n
Profit: $1,179.16
$ q/ c5 h( r5 _% y& MNet Margin: 30.7%
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** October **
( V* l; p: H2 ERevenue: $3,752.30+ v4 A. r$ |, m: k/ n8 K- Y
Cost: $2,701.78/ ~; P" E& i }" g
Profit: $1,050.52
3 X5 r' n) x5 V9 g3 O/ \3 aNet Margin: 28.0%
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- { R! h# R- P0 w* [ _# I** November (forecasted) **/ F1 j2 ~# w; ]+ Z+ j& b) x& L
Revenue: $3,280.00' X8 D! E* p+ ?) S
Cost: $2,403.00
( ^; t7 j0 l8 y: _Profit: $877.00
9 o5 Q& u# Q/ N0 b {4 c, ONet Margin: 26.7%
+ L; L6 ^& B; b- W: \# ]7 j+ A w1 O( R# _ C
For some people, they may say that the above profit is not
0 C# r0 _ F$ g, ra lot of money. But for others, that is enough to cover
2 L; ^3 Z6 R& ~6 v- w( k$ M; Ua mortgage and car payment.+ L. w* u) E! g1 A: T) N/ C; h
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For Waseem, this was a windfall.
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/ P4 q6 N0 E7 ^4 r& L, y& XWaseem got lazy and gave up to soon. It still makes me mad$ n5 q) F1 J+ |) F/ i9 S9 }; C; [
when I think about the potential.- h$ I7 i" y6 M$ y
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In fact, it was ironic that when he went back to university; G' |- A" S0 D+ l
in September, he virtually did nothing and his affiliate% {: y" i+ S/ Z( J
commissions jumped to almost $4,000 in both September and3 x: s7 a. ?) _% D5 i) A
October.; O4 _3 u) A: j7 t. E L& u
% s, T: A6 U6 `4 ]! u* EIf he had just spent a few hours optimizing his campaigns1 ~% X, D* k) E& t
using the *system* I showed him, he could have easily netted; w, e; I; ]1 C/ Q6 A0 b* u( B4 M
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
% B8 {1 J0 y% ]* X; o5 I3 Qstill netting an average of $1,000 in profit a month on7 b4 p; A7 R# ] s) h
complete auto-pilot.# c0 H- |/ W& p+ h: R! @9 G
) p% n% [. U5 i% b+ t* u' H5 D$ B
I actually just recently saw him after he came up to help me: L/ ~8 N2 B' O% J, E
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
. c7 g, [- v/ useminar, when I spilled the beans on *everything* I do to. X2 \5 i( S$ e/ {9 j
select group of 25 participants.
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i3 }! A7 v1 a0 O9 @2 Z, QI only taught him about 30% of what I knew.
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! d6 k. x8 E, P8 J& s- cHe came up to me and kept repeating 「Man, I gotta finish
1 e% {7 u! L( j3 t3 wschool and start ramping my campaigns up.」0 c' C. y( z5 z1 l, l4 _
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Don』t worry bud, only one more semester left./ U ^6 R" R2 W7 v
* s4 D# \# F* SHope this story motivates you that if a broke college
. D/ \" O9 I) H) Y3 O( Lstudent who didn』t have *any* Internet marketing experience% \+ }& q+ E" M. ?
can make money using the PPC to CPA money model, so can you.- R* _ D0 J# D& y/ y
7 u1 N' {$ ~6 J0 tStart building those CPA campaigns!. t# `9 L4 K( |0 z8 s0 u; z2 Y
' T) t* O% n* n0 b8 ]: d1 pGauher |
發表於 2008-2-25 03:10:58
