找到後續文章了
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# U+ j% b8 d: _% m, yCan I Teach This PPC-CPA Stuff? Part 2! w) X+ b, e9 e3 z: c9 G
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Okay, here is the continuation of the story on how I got my
0 `% k9 F, @: `- nbrother-in-law involved with driving traffic from pay per; b2 {4 ^' D/ V8 M/ p/ b$ l
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account7 o) M* i2 v M( e
and how I was trying to fix it.
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# C" Q) y) c6 J' L# n8 CHere is what happened when I dropped the bid on that $1.25
" N! P( |" l( A- h Vlead campaign from $1.00 down to about $0.25.9 o1 L: c8 p4 q' r5 K- y
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Ready?
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" L) G8 r8 K- s# bGoogle accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google6 e: L5 b: ]: h8 l
rewarded this campaign because we had developed a good CTR
" f6 I- m( o) [on the ads.7 F2 A4 y; \6 b+ K
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From this experience, I reminded him to develop his ad
r3 f/ B2 ?8 `1 P2 W8 Dwriting skills to keep a good CTR ratio for all his ads on
: S2 M$ y( [- h! ?/ b( L# pGoogle.
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4 _4 u) `( _( q* E# m8 `He is not a big Google fan because of all their7 g+ _, z: @5 R: \
rules and restrictions, but he really likes MSN and spent a
* m) z9 X7 e& K/ z( _lot of time on this PPC search engine setting up campaigns.
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5 F$ x$ y8 `) m3 X6 WHe only ever did learn Google Adwords and MSN Adcenter. He
7 G" A$ K8 P9 A4 m! H2 L6 K) f9 wcould have built a lot more traffic if he had experimented& S( V* b7 q$ ?- M7 h
with the list of other *profitable* pay per click search
4 D8 _( u# M; `8 nengines I had given him.
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1 s" [/ N Y1 V2 I; oHe started making some good money, but things could have9 L+ }0 R& \, ]" T8 y0 O4 }
been better if not for the following:/ N' j* H0 s8 T: {; g; _
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1. Never use a broke college student who hasn』t made more
9 ^ L6 x; x; N2 _2 g# ]than $2,000 in an entire summer as a test subject. As soon' [ ^' H# _9 c; v; m3 |* o
as Waseem started making $100 in affiliate commissions a/ F3 w& ]( k2 Y! e# C6 e z3 T
day, he got lazy and stopped doing much.7 P5 A6 [7 t. S* r3 W
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2. World Cup: Waseem is a soccer fanatic and was *easily*( \: H o/ T0 v* J% w. h, ~
distracted by the World Cup. So distracted that he told me8 X5 ^) h' ?( s! x
it was a *need* for him to watch almost all the matches.
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5 |* b' b& X8 R2 V; b# E. m9 h3. He enrolled himself in a full-time course over the summer4 ?2 \, K" V- R% y5 W+ p2 N) y/ w
and had assignments and tests to complete. Okay, I will let
4 K- E# I; N% |# }( P# Uthis one go.
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Over the three and a half months he spent at my home, he only
5 B+ ^& U4 n) Y1 z$ o: [got around to driving traffic to 4-5 offers. I had hoped# x: R' S$ w4 e0 _" s
that he would have built enough traffic to pull off a# ?, L8 n$ G3 X$ v9 A! j/ b
$10,000/month.2 ]4 ?8 |8 P1 `
M: [' M: {+ AHere are the result of Waseem』s stats since mid-May by; u; t6 ?" C0 U `
month:
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& [4 i8 }8 K" s- _( x! ^7 ]** May **- T0 E1 V% c% e* f
Revenue: $830.05' v. W' m3 e7 v1 f/ d+ V2 Y! y
Cost: $616.38* v! c/ `# ^4 d1 f) }0 c, B
Profit: $213.67
" `; ?# W9 O. m/ FNet Margin: 25.7%) u) j, t1 N* P0 r3 x3 T1 t- Z
; F$ w* H: h0 c: i9 H** June **
8 ~1 p% F4 Y Y: f+ b& KRevenue: $2,526.95- y' G) u* N* E( y' x+ O
Cost: $2,390.28
8 D. Q& s! V1 I% j* _. h/ vProfit: $136.67
3 ?0 l. F7 k% O" B+ D5 INet Margin: 5.4%7 r8 }( ?! W- R
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** July **
, V2 r( k7 y3 E1 G- dRevenue: $2,787.40
; D9 O& w. r1 v& a) {" ?" r4 P5 VCost: $1,749.53% c; Q& y+ D" l( q: o% H% {
Profit: $1,037.872 |- m ~2 [3 {# E, w( L" @, R# O
Net Margin: 37.2%
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** August **
3 I# S/ S& e- I. dRevenue: $2,983.303 B- |, w a" a% [4 ]7 [
Cost: $1,945.839 E/ Q# q6 k7 A4 z" s, Y! E
Profit: $1,037.47
: T* `3 F {6 r" cNet Margin: 34.8%% U4 Y' l. A$ l# y) [3 X4 x
8 F9 u) c% V- t2 Z6 F$ R# h& m/ ?** September **3 G. B% q, {1 b1 Z6 ?6 U4 a2 h x
Revenue: $3,841.302 x: W, Q7 X/ w
Cost: $2,662.14( c, T. _7 \5 O) i0 i
Profit: $1,179.163 v' Z/ h" C3 H1 I! Y
Net Margin: 30.7%3 z# O+ N8 w& p% e2 ?- r" P' |/ f
9 q Y2 w+ J7 E2 N' e8 @8 L** October **
( `* Z! q0 ]1 VRevenue: $3,752.30" O, y7 b4 o: t9 D4 ~3 z- J7 L
Cost: $2,701.78& y# |; l( r( `6 |* n u
Profit: $1,050.52' _9 ]' V( p! d- t
Net Margin: 28.0%
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** November (forecasted) **$ d8 f0 n1 c' @1 ^9 O! z* o# X& E
Revenue: $3,280.00
& k" J# j7 {* L8 Z! |/ yCost: $2,403.002 r& l% i: n4 [% H* r2 ]# [% J
Profit: $877.00+ f5 F6 j7 F9 a+ @* O" }" D
Net Margin: 26.7%/ \2 R, d" Z5 g
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For some people, they may say that the above profit is not
- l4 Z6 [% p1 j7 s! U8 d/ Da lot of money. But for others, that is enough to cover
( V) C4 ^$ ]5 Ba mortgage and car payment.6 k, W3 q; o& e7 |$ I% g
1 x; v( `! g. z; j IFor Waseem, this was a windfall.
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. S( i( {/ T" X- A# R1 Y* Z7 l0 WWaseem got lazy and gave up to soon. It still makes me mad
5 i6 A y9 F% E9 A; Ywhen I think about the potential.
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9 ~( _) I, c/ @. B G3 YIn fact, it was ironic that when he went back to university7 ^, V9 S; |( W' X0 F4 ?
in September, he virtually did nothing and his affiliate$ ^" i- R5 Y h
commissions jumped to almost $4,000 in both September and# h; N5 h: q3 W7 D' K( U( l0 I- g
October.4 t, Z' W5 ?/ R G$ t$ n
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If he had just spent a few hours optimizing his campaigns' M$ f' T* ~% g" S+ X" u! w
using the *system* I showed him, he could have easily netted
+ _# U2 F/ T+ }$ U. C; S50% of these gross revenues as profit.' g8 F: R3 s; T$ d. ^3 o# H
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He still isn』t doing anything with his campaigns, but is0 a9 t1 b; X. T4 `" z6 P/ J/ O$ d/ N! U$ z
still netting an average of $1,000 in profit a month on
$ W& S* B$ W) q, z8 e$ ^% J! K2 Bcomplete auto-pilot.
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; J9 l, V" U+ S# n1 X; d, yI actually just recently saw him after he came up to help me
# _* }1 m. ]% Aset up my recent two day seminar in Toronto.: t4 {2 ?" s5 N: M. D& \2 ]
- N3 S6 W6 O7 B1 Z( c3 EYou should have seen the look on his face *after* my two day
5 }$ E$ w9 O+ w/ Y- q6 x7 Yseminar, when I spilled the beans on *everything* I do to g1 G9 f" i* P/ G9 s
select group of 25 participants.8 O8 R3 @* V- D4 b
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I only taught him about 30% of what I knew.6 ~ u1 ]- T9 p- C
% G& s- c# r' V" i! }, |& L% y KHe came up to me and kept repeating 「Man, I gotta finish4 P, q! Y- g; N) g
school and start ramping my campaigns up.」2 e8 i' \' o9 k' Y" D
6 c$ w0 }) O+ QDon』t worry bud, only one more semester left.
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8 V, i& J- G) J! W. tHope this story motivates you that if a broke college
9 O# m/ e/ m. V: i9 r% @5 jstudent who didn』t have *any* Internet marketing experience
/ e; c- ]1 \! qcan make money using the PPC to CPA money model, so can you., I5 ^( {! G, _* e7 B
5 @2 J( `7 I0 NStart building those CPA campaigns!6 ]3 m9 G6 A K# \
) N) z' m; Q, K8 d/ Q$ LGauher |
發表於 2008-2-25 03:10:58
