找到後續文章了2 n" i6 y/ E" u: @8 {
0 ?. T. ^# ^4 B+ [' }
Can I Teach This PPC-CPA Stuff? Part 2
8 }! G# g5 ^6 o" l: J f7 I# A
Okay, here is the continuation of the story on how I got my z U- V x! Z2 [0 u" l: b+ o. K$ k
brother-in-law involved with driving traffic from pay per+ Q Y$ f5 X/ R9 \3 a
click search engines to CPA lead offers.
9 ` K2 e8 U' V3 R
9 F7 Q, v/ E% b! J2 RI left off on how he messed up his Google Adwords account( }2 [6 s1 Y8 A! v; j- a0 p8 v
and how I was trying to fix it., P2 T8 p4 G6 L) K V0 N" e: L
8 u2 @" Z: _# h& P) W) W/ x# r7 D, w
Here is what happened when I dropped the bid on that $1.25' l/ Y9 L: B% z8 L
lead campaign from $1.00 down to about $0.25.4 J# Y* v4 s. v4 d( k3 z
1 ?1 B( A# N. q. sReady?
. A# Y2 i1 u6 t* v& d! p$ q+ d3 W$ u6 C1 A4 c
Google accepted the new bid.
/ p* N: C6 t9 \" d+ M9 i; h) [( }/ U& ?, [. `8 V- S _
Woo hoo!
6 s, M$ q; C* e! G' S
2 l3 K% K6 t. |; r: RNow Waseem can actually make money on this offer. Google& V+ e' e5 p5 C" y5 K d
rewarded this campaign because we had developed a good CTR
# D# z0 F: D. i7 F" V6 Jon the ads.8 X. u: f- ~: S! y! ]
6 M9 C( G# b; P5 OFrom this experience, I reminded him to develop his ad
! \+ }) J5 W* q0 ^5 hwriting skills to keep a good CTR ratio for all his ads on- g/ C2 s( D7 F% j/ H5 c
Google.$ l; S$ \# c# R$ u7 L
0 C o; e" w- t- | w) q7 f- h7 |
He is not a big Google fan because of all their
% ]$ ^. A( N+ C* V& d8 |rules and restrictions, but he really likes MSN and spent a
4 E' y" [ ?4 X# z1 v6 clot of time on this PPC search engine setting up campaigns.8 ~, k/ d7 q. Z% o
2 O% s* e, w+ v* E9 v/ C$ iHe only ever did learn Google Adwords and MSN Adcenter. He6 }' k: I) Z- E4 V% A
could have built a lot more traffic if he had experimented
8 m0 R) o# e% D! N; d# e Y/ bwith the list of other *profitable* pay per click search/ n8 u+ p4 T6 G* [
engines I had given him.
b- r$ Q6 O" ]8 l/ |
% r3 O! ?3 p4 }He started making some good money, but things could have8 q" F& z9 k, r5 m5 L
been better if not for the following:
4 M& g' |! w( W9 U% @( N# q& ]: k+ { H5 R& N
1. Never use a broke college student who hasn』t made more `8 v$ v1 R( {2 k1 C: V
than $2,000 in an entire summer as a test subject. As soon
, b% v! r4 J7 P- q" ]- Sas Waseem started making $100 in affiliate commissions a
4 M: L) p/ F/ F. a3 G" @/ p8 J/ Cday, he got lazy and stopped doing much.0 t9 I3 a; Y5 D$ Y2 q
2 k1 V' Y6 b* S+ G% l4 p6 u
2. World Cup: Waseem is a soccer fanatic and was *easily*
' E0 S, e( v2 gdistracted by the World Cup. So distracted that he told me
+ ^, F( R. a7 j. M8 t p Dit was a *need* for him to watch almost all the matches.! T; V! t$ I' j$ o0 p7 B
# G& R3 i m$ k' `# K. L
3. He enrolled himself in a full-time course over the summer, ?+ e6 y( b3 n! J2 y! h
and had assignments and tests to complete. Okay, I will let: U' J5 Q, u1 t" `9 p
this one go.
% y- K3 i8 h0 Q) ?. {
, k2 x, e( X& y8 b/ F( p% |Over the three and a half months he spent at my home, he only/ ~+ M/ ?0 a0 g* A" o. ]$ {
got around to driving traffic to 4-5 offers. I had hoped
+ f7 ~$ w! @' T" o+ uthat he would have built enough traffic to pull off a S1 N, Z( F$ L3 C
$10,000/month.- _' ~5 J; n; h3 T
7 I- I) i4 \% C/ F, `# s7 zHere are the result of Waseem』s stats since mid-May by
; Y& `* i7 w: F0 z( xmonth:
, G' p B- L/ a7 ?7 ^) A) s
8 D3 P. e6 ^3 r- K0 @** May **% }1 M. T! Z& K# X
Revenue: $830.05: _8 P6 d. B8 W$ ]! N
Cost: $616.38) z, u/ u m$ `0 G" ~
Profit: $213.67
' |8 J/ B5 g: G0 U4 I! ~Net Margin: 25.7%2 z: u3 @$ ?! N. D' L; z7 O
' O* ] ^! U% H
** June **3 t% k/ c' x1 }1 C/ H0 } r6 g
Revenue: $2,526.95
2 x' t/ L$ m- YCost: $2,390.289 P' \- s: s: X7 d, r4 o' z; T I
Profit: $136.67
9 @: q# X1 E, f% N$ I- eNet Margin: 5.4%, ~' J2 R8 ^, \2 _3 n8 _' X
/ q/ Z$ n" p9 C9 K; ]- A. l" r
** July **/ n: `* @2 D: d7 o* S
Revenue: $2,787.404 { x& Y9 ?4 D
Cost: $1,749.53
* r7 F: n+ \* @7 c; v8 Q' I; ]$ }Profit: $1,037.87 g9 |' }1 f. {: R
Net Margin: 37.2%
" c- k5 H% @ o1 F4 f2 `1 O; M# U; i* X, m1 L7 Q X9 p; v
** August **
: b( O' l; k/ \/ B8 o- lRevenue: $2,983.30
p7 x( K) n* T) d1 m5 g! H DCost: $1,945.83$ m7 D5 q" `4 S' L
Profit: $1,037.47
, D5 w6 {4 n( \Net Margin: 34.8%6 Y; E) ?5 r: i; h
# W. Z4 o. K [
** September **/ O2 e2 H+ B3 k9 J5 y
Revenue: $3,841.30
) h' U1 E% w( ~& t3 _! z" BCost: $2,662.148 V" t S+ z' V9 g( L
Profit: $1,179.16, U' q0 w, l3 ?2 o) a! e* j: P
Net Margin: 30.7%/ I" }# S) H- M, W
) p+ ^6 Y! @0 P8 r** October **2 \" g6 J; C7 x' |5 }
Revenue: $3,752.30
2 H8 D2 c6 H9 n# z; H7 S MCost: $2,701.78 s: @3 }2 o/ h
Profit: $1,050.52
3 {3 h* ?1 M9 _4 j8 E5 GNet Margin: 28.0%( f. k' i8 C8 @) _
$ a8 d# k" C- l6 l9 `) v
** November (forecasted) **
2 l1 x' g! h7 q1 _Revenue: $3,280.002 C3 f9 v' S- b" d% t1 s# W
Cost: $2,403.002 {- ]4 E: C w
Profit: $877.00$ `! D6 P# P z3 i; b/ l9 b7 R4 B
Net Margin: 26.7%. h9 \5 U! J$ p; I' E
" Q) P# o* Q$ i, L% n6 D0 B. B" r
For some people, they may say that the above profit is not5 b/ `$ \1 ]& }8 Y k
a lot of money. But for others, that is enough to cover
7 L6 q1 G8 o1 }* H1 K! E/ U0 @! [6 Ua mortgage and car payment.
1 l# I9 c0 v7 e9 ~) U8 t t
- m+ w6 v8 v1 `For Waseem, this was a windfall.: D7 D% t* B8 A) e& J
) q8 f! s, x: C) D, o
Waseem got lazy and gave up to soon. It still makes me mad( D9 R$ R% R8 {; F+ l* h; U
when I think about the potential.% t& O; R+ s/ W7 B
: @8 Q5 \* |9 d, r- H% S
In fact, it was ironic that when he went back to university
9 t1 Z8 [% ~* A7 min September, he virtually did nothing and his affiliate
% ^* d q. ^! R7 C1 icommissions jumped to almost $4,000 in both September and
6 d/ ~9 v# e- B, k0 EOctober.
( k/ r; J7 b% a2 ?
, C2 r+ G! v6 o$ M7 b0 YIf he had just spent a few hours optimizing his campaigns. n% Q0 Y" _, x7 N& H7 M6 e
using the *system* I showed him, he could have easily netted' T. c! S; }; s* r) x- p, |: d
50% of these gross revenues as profit.
9 o* c' y2 J' l
/ Z: |" X3 P6 N5 O) tHe still isn』t doing anything with his campaigns, but is" @+ \% ?5 A* ^' p5 {$ E2 X+ m
still netting an average of $1,000 in profit a month on
) n! F, ^/ W* D/ `9 V; ~( jcomplete auto-pilot.
/ H U8 w7 p- ?
6 m* p u+ j" t3 n2 P) Z2 pI actually just recently saw him after he came up to help me
# g- u3 T) J' Rset up my recent two day seminar in Toronto.. n7 a7 e- n% s/ ^% a- K' F" M
4 W* T6 V9 D; t1 p5 cYou should have seen the look on his face *after* my two day) z1 u+ t6 W: ]4 b* s/ [9 f
seminar, when I spilled the beans on *everything* I do to2 j% I; w4 q3 B2 {# V; W# R/ P
select group of 25 participants.7 j) C0 G# ~; ? P' F8 f4 [
: t3 n5 Y; Z: l
I only taught him about 30% of what I knew.0 _( t3 A: a2 R/ z2 ^3 R
P7 u1 V5 [# y: f
He came up to me and kept repeating 「Man, I gotta finish- ?( i) F# Y- Q0 B6 [3 o# q
school and start ramping my campaigns up.」! z6 O% C9 G0 K: X* s+ X# |
" \, W5 d5 U) t; ODon』t worry bud, only one more semester left.1 h8 K7 }; }" [( x$ y2 x. B
. y( |$ F3 ~& I. u: [ p! T3 b/ e( THope this story motivates you that if a broke college
: U3 F9 ?" L( istudent who didn』t have *any* Internet marketing experience: ^' D, ?. K- H: W" G9 y3 `1 @
can make money using the PPC to CPA money model, so can you.
8 w/ N% U- g: T, E& V* t5 c# n8 ~3 _9 w$ R; s l6 o) |# z
Start building those CPA campaigns!
; A0 u6 y3 r9 h3 z4 y3 W. h! _
* G9 x, R8 `( t5 HGauher |