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/ y8 e- [9 b f/ J' _5 l9 z/ o/ K$ bCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
) n' J8 b! e. e( U( v( ybrother-in-law involved with driving traffic from pay per
9 P/ C# |# n7 u" \% t f5 i& Wclick search engines to CPA lead offers.
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, r9 f0 v9 w3 m' SI left off on how he messed up his Google Adwords account
* J! u$ D! j: B' a! Tand how I was trying to fix it.1 Y7 c1 t8 I& ^0 |: k* S, N$ z
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Here is what happened when I dropped the bid on that $1.25
/ \ B3 n! y f0 m2 b8 N2 O6 m6 blead campaign from $1.00 down to about $0.25.
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Ready?) o$ I0 b8 W C" e+ h6 u+ h6 G
0 ^/ K6 M5 Y3 l8 l4 g4 AGoogle accepted the new bid.
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z. R v+ G1 z3 T( n% cWoo hoo!' B* q5 @3 P/ V7 h' g
. ]: K( U# I8 w' L& }8 y' ?Now Waseem can actually make money on this offer. Google" \+ y) u- O. I
rewarded this campaign because we had developed a good CTR
2 w; E/ c; R2 j. {7 n7 t5 [on the ads.
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( \- r$ n6 ]7 _8 cFrom this experience, I reminded him to develop his ad
" U( y3 M+ b! {# H% l' E" twriting skills to keep a good CTR ratio for all his ads on; \9 r: d3 m+ a' `% I+ f
Google.
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He is not a big Google fan because of all their
4 ]2 P' W9 J* xrules and restrictions, but he really likes MSN and spent a
# {7 x; X3 S6 [- C* R" Z4 K9 N2 ilot of time on this PPC search engine setting up campaigns.1 Y8 h* p0 B% @6 z3 ~) Z3 J
m: _) K' n0 g. W7 I% HHe only ever did learn Google Adwords and MSN Adcenter. He
) E1 ?* ^" v. l5 Z" f" @4 z7 mcould have built a lot more traffic if he had experimented
8 ?, h% u# O2 Iwith the list of other *profitable* pay per click search
) V1 a3 Q# a7 Aengines I had given him.
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* H- ^/ Y4 y' p2 EHe started making some good money, but things could have5 p7 W0 ~2 `1 B: L) P* {0 c% _+ ~5 Y
been better if not for the following:
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, f, B) |! T' ^: l& f* s1. Never use a broke college student who hasn』t made more
9 y' q4 u/ I. w1 z: ^, athan $2,000 in an entire summer as a test subject. As soon
0 V% \, u1 n" F9 Nas Waseem started making $100 in affiliate commissions a
; m G. Z3 N' o# v- qday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
/ l% q9 q& R2 R* C Vdistracted by the World Cup. So distracted that he told me
2 G: r7 ^. G! ?8 Jit was a *need* for him to watch almost all the matches.: j5 q& ^8 c$ l u
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3. He enrolled himself in a full-time course over the summer1 h6 |( q+ ^% b* i1 f! N. q
and had assignments and tests to complete. Okay, I will let2 j) G* R1 c+ A! d
this one go.
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- z' H& J* e n" m4 Y* kOver the three and a half months he spent at my home, he only+ @- H+ v, s" p2 }7 L0 H7 M
got around to driving traffic to 4-5 offers. I had hoped
" \9 V! j) E3 N3 a6 D6 C; othat he would have built enough traffic to pull off a
0 C! J4 u7 @7 {; e$ M# S$10,000/month./ p9 }( k" k# N/ {$ V% F
+ W" @# M W2 i0 a" X+ ]Here are the result of Waseem』s stats since mid-May by, V& q+ B& g% |; o- R
month:
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** May **1 e3 u$ Y1 d( j8 A
Revenue: $830.05) t: N* Q/ V2 I. K% O: Q) E
Cost: $616.38/ t! D; {% P0 Z/ I
Profit: $213.67
+ u! L" m; ]! u4 l- p, rNet Margin: 25.7%
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) I7 Y1 ], I; t0 A2 x* |** June **
+ H$ h/ O- A* e9 x* KRevenue: $2,526.959 @# {) L3 N' [* i1 ^- Q) ~0 v
Cost: $2,390.28
+ t0 l" k, y1 k2 ]# p5 a8 U/ y+ g1 hProfit: $136.67, `+ G7 M( G7 B2 j% @7 T5 v
Net Margin: 5.4%0 x' @7 T) q6 w5 z: w
% x( O% L4 }: p; U! I' ?0 E5 \# E8 J** July **
$ }& N( J- r# B0 V3 y& ARevenue: $2,787.40
( E( R l4 F1 ]* eCost: $1,749.539 `3 |) |9 u g l) J/ E
Profit: $1,037.87' R0 K# b- e! \7 F
Net Margin: 37.2%
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: W2 c+ c# N% I# y# U** August **
5 z0 [4 }; c$ |, ?Revenue: $2,983.306 f7 A( F, j: M k/ \
Cost: $1,945.83
; i6 ~: {$ f& xProfit: $1,037.47
, g! m1 b5 B K p# M' HNet Margin: 34.8%$ ^+ R% K* i' S/ g* P( Y! Y
" M; j+ n5 P' ^$ l9 e: {& ^- O** September **/ i! u. G% b% ~" g& }0 c& Y
Revenue: $3,841.304 V! P, M0 o' N& \$ @
Cost: $2,662.14
) a) D9 u, m. a/ j7 vProfit: $1,179.16: s$ x# ^4 O, g, z; I+ B6 Y
Net Margin: 30.7%
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** October **
/ ?5 L9 U$ N8 v8 cRevenue: $3,752.305 A# z. Z$ P$ |- f7 o- X
Cost: $2,701.784 e+ u, w2 e/ _+ y8 P! W
Profit: $1,050.52
$ }) f* R1 b5 H; y5 r# fNet Margin: 28.0%
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o$ j) B) ~* h3 t, V** November (forecasted) **8 c% y+ `8 z( J. b1 \9 A9 K
Revenue: $3,280.00- w' y$ E# H! y, V9 D
Cost: $2,403.00) ~: c3 B- d O6 J* t
Profit: $877.00
( E+ T2 u8 U1 T* y5 `Net Margin: 26.7%; ^0 D" R5 M5 G
j2 O( y9 U/ sFor some people, they may say that the above profit is not- y* M! K* v! F2 M
a lot of money. But for others, that is enough to cover
8 T0 w# C' Y6 }) _0 a( V( `+ {a mortgage and car payment.
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For Waseem, this was a windfall.0 Q7 T& w( o3 s
' I0 M2 g/ a6 K/ T2 @4 e4 ~7 E/ rWaseem got lazy and gave up to soon. It still makes me mad. w1 e+ K2 w1 b/ F/ w$ x
when I think about the potential.% \% L5 R" {( ?; J6 h
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In fact, it was ironic that when he went back to university$ K8 B2 @- [1 z. L! J$ e
in September, he virtually did nothing and his affiliate6 d) ^$ L& T, C4 U
commissions jumped to almost $4,000 in both September and0 |8 O2 D" y+ I z& b# L4 p" E
October.
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! y" \6 `0 L6 E$ E3 oIf he had just spent a few hours optimizing his campaigns" `( A9 p- h }4 v5 N, N {
using the *system* I showed him, he could have easily netted
2 x0 R. k' ]7 L7 r50% of these gross revenues as profit.
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/ N9 i+ J! V4 }9 z/ z) jHe still isn』t doing anything with his campaigns, but is
2 T6 E9 @' }" C" ^0 p# x: R# \still netting an average of $1,000 in profit a month on$ r/ ]. x# A/ a. V
complete auto-pilot.
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I actually just recently saw him after he came up to help me T- I. h7 A) O. U% ^9 m
set up my recent two day seminar in Toronto.
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2 e P# j, j. gYou should have seen the look on his face *after* my two day: f3 P5 |! ^9 ^6 ~
seminar, when I spilled the beans on *everything* I do to3 Q" I" ?1 b2 T* r) A' Z
select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
, d0 }4 l# g5 I6 }school and start ramping my campaigns up.」# Z0 c7 A: a. W9 N* B7 p9 k5 D
, Q G% V( H2 `0 CDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college3 z( V( U# c/ a8 E
student who didn』t have *any* Internet marketing experience
; d* e* `/ }: Fcan make money using the PPC to CPA money model, so can you.6 z; x) D, D/ s
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
