找到後續文章了5 }' M' l& A/ m% \8 ^
`% Z* F6 C+ \/ v+ r3 QCan I Teach This PPC-CPA Stuff? Part 2& G: P h, r8 l: c$ I
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Okay, here is the continuation of the story on how I got my+ R9 X7 a4 b1 ~$ ^( z2 Y
brother-in-law involved with driving traffic from pay per
8 j+ e6 Q( e# J" ^* mclick search engines to CPA lead offers. V# H' w4 X; j4 n
( J- L, N E x$ n" z9 CI left off on how he messed up his Google Adwords account# ~2 Y1 d( M5 |" W4 \4 T
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
+ w: z" ` A( B/ blead campaign from $1.00 down to about $0.25.
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?1 d U% [3 GReady?( |& n0 |$ s9 r( f) e9 W
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Google accepted the new bid.- \. W" P3 \6 b* D: m- c$ N
" x1 P7 e! ^( K6 k7 o: ZWoo hoo!
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Now Waseem can actually make money on this offer. Google* h# y, t% p; Z6 K7 i3 O
rewarded this campaign because we had developed a good CTR v3 Q- Y; L* w
on the ads.) B* \) C. e, K* @
) V1 ]" {3 L0 s9 ^) }) O1 o3 x- k7 HFrom this experience, I reminded him to develop his ad
S5 k+ A( E/ g/ P" M* Rwriting skills to keep a good CTR ratio for all his ads on6 b# N+ D9 l, B2 F' i
Google.- Y* M% j/ B. P- h- f& g
0 B" a; \4 K: \/ P. P+ eHe is not a big Google fan because of all their0 q1 Y1 y0 A5 Y" q3 D& b' ~
rules and restrictions, but he really likes MSN and spent a
2 S/ h: K. k* H3 m5 b; W2 Zlot of time on this PPC search engine setting up campaigns.
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8 f w" M! V+ V+ sHe only ever did learn Google Adwords and MSN Adcenter. He
8 Z: j3 Y2 T* }/ e6 g0 Ycould have built a lot more traffic if he had experimented
. f9 I0 |5 Q) }5 kwith the list of other *profitable* pay per click search
+ S- y) N7 P2 _( j u5 T1 Wengines I had given him.
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He started making some good money, but things could have
! h- S9 H7 t, ^. A Ybeen better if not for the following:
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1. Never use a broke college student who hasn』t made more
$ C# h1 f: ], F6 e) v% tthan $2,000 in an entire summer as a test subject. As soon* w _. d$ L4 s1 S$ L2 E7 C: O
as Waseem started making $100 in affiliate commissions a
; _6 ?2 Z( n6 N- M& Y( \' mday, he got lazy and stopped doing much.
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" |3 f8 n$ ~/ c/ m2. World Cup: Waseem is a soccer fanatic and was *easily*% b; z; W2 E4 n% ] @
distracted by the World Cup. So distracted that he told me
/ [+ u5 v9 |. y. L& Eit was a *need* for him to watch almost all the matches.
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- j- r8 `' b- }( ?3. He enrolled himself in a full-time course over the summer1 z2 C0 c# Q5 Z2 r, c
and had assignments and tests to complete. Okay, I will let
1 m+ Z+ q- l% B5 P9 nthis one go.
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, g8 {$ I5 ~ S0 N6 ^* h: K( G/ \6 S0 [Over the three and a half months he spent at my home, he only2 P- v& t! e3 d& ]8 M
got around to driving traffic to 4-5 offers. I had hoped+ s1 ~3 E4 v- m) R( N
that he would have built enough traffic to pull off a
3 ]1 }/ ?+ l0 {: J# M C$10,000/month.$ c& ~3 T" P7 H0 U; v& \5 u
7 z0 `8 o3 q2 F/ bHere are the result of Waseem』s stats since mid-May by
( u1 H' m/ R0 Q5 P2 Nmonth:
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$ o0 y9 _% Z) @6 `) o** May **
, q6 ?3 G9 N& \3 Z$ mRevenue: $830.05
4 h5 a, D0 W+ Z1 j6 P; b: N( ]: H) L2 wCost: $616.38
1 c! u8 ]9 O" }+ S9 v# Q! ~3 hProfit: $213.67( t6 `1 Q: z, D& `% ^( g
Net Margin: 25.7%# z8 Z: M/ j! J
: z5 r! A! w% {' D
** June **
2 O7 x; B5 ?. q1 MRevenue: $2,526.95+ B" z0 y* I: w' k$ p0 v
Cost: $2,390.28& I7 B. y, ^: l
Profit: $136.67
* U: D1 Q$ `0 n2 \3 iNet Margin: 5.4%! ]7 `' u+ @6 M7 y2 Y
) C& H1 R, t6 j# z- B. K** July **
9 X% p+ [3 R+ m- F- ?9 V9 c. ORevenue: $2,787.40
2 H5 S- t3 b3 ECost: $1,749.53
' ^4 `& o2 V9 O* gProfit: $1,037.87
* [, f; I z% b2 E0 `+ a" [! L' t. l+ QNet Margin: 37.2%% u5 Z. e* W% y" n1 e' C
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** August **
9 r; t) c! |3 d! O& l7 A: Q) xRevenue: $2,983.30
0 y/ | t! V7 g# i3 f" RCost: $1,945.83+ f) C; v0 p# ^; d O3 z6 K
Profit: $1,037.47
' {* X( q# A/ X4 g7 Q5 _Net Margin: 34.8%
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** September **
$ `) l4 T- {8 [6 o3 eRevenue: $3,841.30& r* a6 M3 Z9 Z2 y' C- s- T x* ]
Cost: $2,662.140 N$ r) M6 T6 `
Profit: $1,179.16
( T2 K7 E* ]6 X( ]; V* oNet Margin: 30.7%& B, X/ h: @% Q
+ j1 Z, ^, Y( I& p9 x- n
** October **- j" o5 M6 ~4 M( |0 R/ N+ `) H4 ]( y
Revenue: $3,752.30* M! f! U2 A1 S H# Z8 m- q
Cost: $2,701.78) C+ w9 r$ A5 G7 E$ K* h
Profit: $1,050.52
% q \+ |. e& n# P0 ~Net Margin: 28.0%
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** November (forecasted) **
7 L. X9 `) b s. ]Revenue: $3,280.00
: a. n7 D, f7 ?4 H! [+ ]Cost: $2,403.00
8 p& l8 w3 A6 o9 Y" D* t% qProfit: $877.00
9 y4 n/ P. {& {, z" v# C, I$ RNet Margin: 26.7%
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For some people, they may say that the above profit is not
9 j8 A% ]7 V& Z- B- xa lot of money. But for others, that is enough to cover. L8 `0 L2 z: \3 `: y
a mortgage and car payment.
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6 ?7 @# G1 k) t8 Y# V0 Z _For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
+ K4 l6 @* e- Xwhen I think about the potential.$ I( ?9 G. m( W- S4 K! x
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In fact, it was ironic that when he went back to university) m0 K7 @ |( `6 v
in September, he virtually did nothing and his affiliate$ |! A4 R, b; o, J7 d! m1 ?3 ?
commissions jumped to almost $4,000 in both September and
' {' `; @& T* _3 T( E) A6 c* @October.
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If he had just spent a few hours optimizing his campaigns: @. G' ?* ]! j- Q6 |
using the *system* I showed him, he could have easily netted
' t8 @3 Y! r! D+ q0 J) C50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
[/ g) w* A: C% ]0 v4 w- j jstill netting an average of $1,000 in profit a month on& t$ A M, T8 C& S" R* R
complete auto-pilot.
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I actually just recently saw him after he came up to help me* A8 T* S1 [0 u' _! B+ k* _
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
0 h' h# v) I- P. oseminar, when I spilled the beans on *everything* I do to
5 _. `7 Z2 U, Y" ~select group of 25 participants.. q" r0 t- \( l8 x$ u
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I only taught him about 30% of what I knew.. u' o- k0 A) R6 C7 |
. {! L( G" U0 ?6 t% d: |6 {He came up to me and kept repeating 「Man, I gotta finish
7 D. V8 \! U8 z# f3 S$ {* Xschool and start ramping my campaigns up.」; a' W9 n! q) L. X8 S. x ^
4 J8 V! V$ E9 @0 k/ {4 r* }Don』t worry bud, only one more semester left./ L, y7 O Z* q1 e, H9 K3 k. T
; B A# J! l. J6 g3 z* ]/ zHope this story motivates you that if a broke college
$ v, d7 t( R: I% R5 f! Mstudent who didn』t have *any* Internet marketing experience' w$ i8 C. M% r- g) _: W! q
can make money using the PPC to CPA money model, so can you.' |3 }; c4 `" t. d
; N$ ~1 @) G. C' A0 g! t0 GStart building those CPA campaigns!5 G4 P! I- _9 P" w, ]
. O& z) C8 r" j) v! S9 MGauher |
發表於 2008-2-25 03:10:58
