找到後續文章了% h! ^) z5 x* `- R p9 d
7 }5 {* d8 E$ U$ [' WCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
& s9 v* J. O) q- ]4 A' ]6 L4 Abrother-in-law involved with driving traffic from pay per
) ~7 Z$ E! B: R9 V: Z2 W/ a- E3 M' Yclick search engines to CPA lead offers.
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: r+ Z5 ?: A! l" |; SI left off on how he messed up his Google Adwords account: u) Y1 F0 K, {
and how I was trying to fix it.
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# _6 R" J1 c8 i! U) UHere is what happened when I dropped the bid on that $1.25
' `! R5 Q% r- b- e* z& {, r1 }; I! Ilead campaign from $1.00 down to about $0.25.
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$ c7 |6 J, Q4 a" rReady?
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& p: Z7 C0 ^+ q7 X3 A& t# ZGoogle accepted the new bid., [ |1 m* _7 M( l
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Woo hoo!
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! R; x+ f2 k4 z! mNow Waseem can actually make money on this offer. Google c3 R) ^2 j. u6 N4 S& W( H
rewarded this campaign because we had developed a good CTR0 h' O; x4 | O9 \* y
on the ads.3 g7 b4 R* U& b" |/ W
2 u' T1 m$ d. I& |From this experience, I reminded him to develop his ad
. L3 B- O7 ]3 `writing skills to keep a good CTR ratio for all his ads on
7 i% ]' T2 k1 P: fGoogle.9 I" @9 I$ g: ]9 X& x
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He is not a big Google fan because of all their
7 T& g6 c$ l% @. l* |3 r$ f- Lrules and restrictions, but he really likes MSN and spent a; O, ]% u- e( m) M+ h; R* w" M6 ?
lot of time on this PPC search engine setting up campaigns.
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0 N( B4 j# ^5 P1 h8 @He only ever did learn Google Adwords and MSN Adcenter. He
2 N6 h) Y' B& R* g% M& y; g- Ecould have built a lot more traffic if he had experimented! h" D! F& ~: Y( n9 e
with the list of other *profitable* pay per click search# n1 J( m; H! G9 j. u' v
engines I had given him.
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He started making some good money, but things could have) H6 @% `, Y0 a. i* K
been better if not for the following:: t1 A" Z5 W" G2 M: W* F
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1. Never use a broke college student who hasn』t made more: o, U8 @- I' M6 S$ O' c k$ L
than $2,000 in an entire summer as a test subject. As soon
& G& V# O6 x7 r9 mas Waseem started making $100 in affiliate commissions a( j) U; i; k, b3 d6 @$ l- ^
day, he got lazy and stopped doing much.
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7 ^8 |* O$ j1 F/ i& ?7 r2. World Cup: Waseem is a soccer fanatic and was *easily*
7 {' y8 |1 N& M" Y. @7 ldistracted by the World Cup. So distracted that he told me W- O9 `2 h0 s7 g1 f0 h# X" j9 A
it was a *need* for him to watch almost all the matches.6 Y' u7 d" \! P( N+ O# }
+ [. c; F, A$ }3. He enrolled himself in a full-time course over the summer. H1 z& F* R% l/ l# q6 U0 a7 Y
and had assignments and tests to complete. Okay, I will let' A+ g- c7 \' X0 e3 J+ z; v( S( C/ c' _( |
this one go.
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Over the three and a half months he spent at my home, he only
7 G; q! ^ [; O- m7 g% x+ agot around to driving traffic to 4-5 offers. I had hoped1 C/ h4 W# x5 P7 k z
that he would have built enough traffic to pull off a- T& \/ T, n- @: i5 e) S. w4 w
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by0 N6 I, c, P, m* ]& N3 M, P( n7 e6 |4 {
month:3 [. k0 \9 T. {% I4 _
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** May **. Z- o; e7 x7 f. M! s2 @' M
Revenue: $830.05
' a2 k: R, \ TCost: $616.38
& z4 W9 v# N f5 j/ y( Q; eProfit: $213.678 Y) u# j' G+ }6 [1 f B
Net Margin: 25.7%
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) C* L5 e7 f6 r& d7 ?9 Z** June **
. k5 J0 G# S& R' i3 U# l4 E6 a4 uRevenue: $2,526.95% o/ j& d- d4 `/ f$ r3 ~! q2 R! g
Cost: $2,390.28
! Z( m- i5 J' Z4 }Profit: $136.679 K6 h; a8 i1 K) b% l
Net Margin: 5.4%: a( f* r& {" i, P
5 s" H1 k0 D9 P& v) w4 z** July **% ?3 P4 H) l2 l' q8 g1 e# \6 H
Revenue: $2,787.40# j" G, O+ g% @3 X. I/ A9 X
Cost: $1,749.537 C: ^% N& G8 d) `. W }! [3 n; X$ |) ]
Profit: $1,037.87
) k( G; Q; O1 {Net Margin: 37.2%+ I7 K6 l* p1 N2 y4 b
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** August **4 O1 T* o1 f3 d+ C
Revenue: $2,983.306 _! X+ a4 F7 A+ ?: W2 G/ i
Cost: $1,945.83
9 v; s: h# y* NProfit: $1,037.47
6 T. Q/ g2 z yNet Margin: 34.8%
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** September **1 ~2 W' c0 Z7 C: _
Revenue: $3,841.30) ]# \: M. Y6 B. c! ^
Cost: $2,662.14& m5 S: D7 Q1 O# m
Profit: $1,179.165 s+ N- B5 z8 R5 l' E4 o q
Net Margin: 30.7%
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1 C$ g+ O' j4 l* l( [' J W/ Z** October **
% e' R: L9 L/ uRevenue: $3,752.30
) R! Q0 B( E8 }& D7 y {Cost: $2,701.78
; j2 g f7 Z; Z! Y" N4 QProfit: $1,050.528 A7 t' m3 s/ t: P$ V
Net Margin: 28.0%
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** November (forecasted) **
# X) p5 }# F+ e t) K* K4 ^, C- iRevenue: $3,280.00
8 t6 ?+ G7 m- MCost: $2,403.00
, E# ]4 v0 b& R. k8 B( l2 NProfit: $877.00
& ?' d* \ s# i# R1 YNet Margin: 26.7%8 r+ ^* w8 {& u( l3 i2 r9 T% ^$ H
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For some people, they may say that the above profit is not8 ~; _1 A* b: H$ `6 A
a lot of money. But for others, that is enough to cover
2 d3 Y6 Q. `$ S# e% oa mortgage and car payment.& [. U4 u2 Y! j, `8 w
& w! I5 d$ ^8 O' P) E$ v8 k+ R" ~For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
0 ~: ?; K1 e/ Y( _when I think about the potential.
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0 V. q/ P% c) {# u0 e% W: S3 g0 p9 ZIn fact, it was ironic that when he went back to university
( k ~; _3 H5 Min September, he virtually did nothing and his affiliate
5 ~. D& D- I7 U" M1 f# k( I7 qcommissions jumped to almost $4,000 in both September and+ b$ ]' O. I, T) S2 c3 j
October.& W& \3 x2 _* K7 o$ d
( Q: s' L! D3 e5 I. E0 \7 mIf he had just spent a few hours optimizing his campaigns" [; C7 I8 P6 V" c- [2 z8 f
using the *system* I showed him, he could have easily netted' @# [$ C3 f, \" U& Z
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
7 L" E/ o* d$ {; f& O. M. T+ Y9 N# }still netting an average of $1,000 in profit a month on
+ \& {, p7 M/ h% z* Kcomplete auto-pilot.: w4 W) d. \6 S
; E) P0 d8 `# m7 X' V- @I actually just recently saw him after he came up to help me
( `- r; L7 ]+ Wset up my recent two day seminar in Toronto./ @( _; d+ w2 M3 `8 F4 @
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You should have seen the look on his face *after* my two day- n* C2 Y. Z' E) c! d1 h N& c
seminar, when I spilled the beans on *everything* I do to
( R8 m- k5 H1 Q6 Q8 S% s2 aselect group of 25 participants.
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I only taught him about 30% of what I knew., b; V7 D* L6 b4 R. h! z
' P6 G/ h, v5 [$ dHe came up to me and kept repeating 「Man, I gotta finish' a; o1 I: T" l2 }
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.' e! x* X/ _$ { s( |0 `% a
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Hope this story motivates you that if a broke college
& g5 @ s/ u% N! |& Q4 Vstudent who didn』t have *any* Internet marketing experience! Q0 v1 m/ I3 C+ d$ ]
can make money using the PPC to CPA money model, so can you.9 j t Q0 S4 \$ E: i8 a
2 H: s* b7 r1 a: z0 dStart building those CPA campaigns!
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* ^& X1 O# j8 a! b! I7 J3 NGauher |
發表於 2008-2-25 03:10:58
