找到後續文章了7 G9 ]0 P8 Y5 E- a1 u2 S( }- U) s
. a) O9 z- G$ E0 rCan I Teach This PPC-CPA Stuff? Part 2' ]- V- [. V6 l3 s2 S. h
) u; b T. J" wOkay, here is the continuation of the story on how I got my
1 t; [2 I3 @; D5 v, vbrother-in-law involved with driving traffic from pay per# V7 F: j( N! b+ e) [& W
click search engines to CPA lead offers.( X1 c0 s! ]0 w) \, D5 J( G, L
/ E0 I' j3 w; X( M! ^' SI left off on how he messed up his Google Adwords account6 ] M2 i& [$ ]
and how I was trying to fix it.2 o% C5 x {" F) A
, K" R5 P" B0 R8 _, E' D) E% e7 \Here is what happened when I dropped the bid on that $1.25, \7 d$ s! u$ v
lead campaign from $1.00 down to about $0.25.% [* @5 X' @- v, d3 |9 _' y/ X
) b/ e8 c) c ~( ]1 g- p: U7 DReady?
/ d0 Z8 I7 T" k# ^& r D
$ y$ Y# F- l4 u, [Google accepted the new bid.& d* B& Y" D1 N4 v: S1 Z- w
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
2 Q5 i7 \5 T. q" ^6 s$ \. h* E6 jrewarded this campaign because we had developed a good CTR
1 a2 U3 j7 ~; V7 v" o$ Qon the ads.: q: N% m5 F5 N5 X' M3 Z( c1 f
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From this experience, I reminded him to develop his ad
$ P8 M, o% W9 Rwriting skills to keep a good CTR ratio for all his ads on6 C' L% V7 ?+ E) A& H
Google.
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/ M! @* u, \6 p |He is not a big Google fan because of all their* w6 h2 ^0 q1 K4 L# k
rules and restrictions, but he really likes MSN and spent a
3 s. P) H6 P) i/ d$ B# wlot of time on this PPC search engine setting up campaigns.* Q3 X- o, n. x5 T/ F. z
) t9 [! |1 P* |0 ]. |% s8 EHe only ever did learn Google Adwords and MSN Adcenter. He# M0 @& e0 e6 H5 J8 H! V, f+ m5 @
could have built a lot more traffic if he had experimented
! u" c3 H! n$ E# d9 ? } ]with the list of other *profitable* pay per click search
]2 Z3 b4 V' @* {' P8 ~ {engines I had given him.% p; D8 d. w) P2 j4 Q- S
; \1 K8 j. j) N% m$ T4 hHe started making some good money, but things could have
9 Z" q% B$ i# kbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more9 W, ?1 G; u0 n) p2 g; q
than $2,000 in an entire summer as a test subject. As soon
, g2 ^1 A: j1 v6 K0 R* d- |& ^/ Sas Waseem started making $100 in affiliate commissions a
7 H% ]1 U+ e: u5 j6 v$ S# ?day, he got lazy and stopped doing much.5 i O0 G5 a: }! X. \" ^
' j1 O. O& ^" M7 F/ D2. World Cup: Waseem is a soccer fanatic and was *easily*0 E% C- v: E3 }8 N, S7 e9 Z4 j
distracted by the World Cup. So distracted that he told me1 e4 c O4 V% P# M
it was a *need* for him to watch almost all the matches.# i& o% T' I$ ]! L8 |# d
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3. He enrolled himself in a full-time course over the summer6 `6 ~' B5 I, c- V7 N8 d* G
and had assignments and tests to complete. Okay, I will let
3 n7 E7 X9 z6 _- Y2 d% j6 }this one go. j' O. u) P! x
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Over the three and a half months he spent at my home, he only2 E9 m: W& h0 H- W9 m
got around to driving traffic to 4-5 offers. I had hoped9 s* A# @- \' n: k! m0 k
that he would have built enough traffic to pull off a
& L2 u. d" [6 s0 p8 o& s& I T$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
: W6 Q% R9 d o) `$ tmonth:" P: S! h& ~2 _- I" V8 K! \7 q
; X* m$ \" E8 x) e/ q; F/ v
** May **
$ s4 E9 S5 e9 {& w. F7 JRevenue: $830.05, P/ p' @ T4 ~
Cost: $616.38
3 v/ s* `" O3 u* `Profit: $213.671 _2 \) {1 I8 J7 G* A
Net Margin: 25.7%# L h5 Y5 F9 L' @" Y/ y
( s2 ^1 V' ]0 i8 V! O/ M** June **) x) y* E# Q' V! M( T
Revenue: $2,526.95
7 `) {+ B% |* {1 v7 ~9 ECost: $2,390.28- H0 j. a! k+ M0 m. B" [
Profit: $136.67
: |* o. [6 D9 c' \. u- sNet Margin: 5.4%
" _6 B M' A- p& H3 g" j, {/ z
/ J* I8 Q! K$ x** July **
/ }, O+ S. ]% G: x* `8 {: t, k# HRevenue: $2,787.40
* F& Z" m) U8 ^1 g3 Q p( ?- T7 U1 gCost: $1,749.531 c+ o! T& M8 w! q- c1 ]3 W; m ~
Profit: $1,037.87) Q: X9 _) k* v- f7 X% g
Net Margin: 37.2%' d) G4 z3 y' q' ^* f
2 c8 c2 J* w+ S** August **
! y/ [$ _! C# Y) {& x; kRevenue: $2,983.30
2 O% @5 F- i) ` lCost: $1,945.837 h( ~0 y3 A! \6 d" u
Profit: $1,037.47' L0 @* i+ t/ n: G" n7 G
Net Margin: 34.8%
" e7 P. R5 \+ G. H+ m! a# ]) T; T3 j1 L
** September **
9 t8 m: U$ O; v3 I' mRevenue: $3,841.30
- R1 }$ o% e U8 C; _* BCost: $2,662.144 Z4 ^6 S4 {/ s
Profit: $1,179.162 ]! j1 z! S; {. F5 k
Net Margin: 30.7%2 O S8 ~4 t5 |' N+ l+ g. i1 q
9 k% o: _' \1 N# m" o5 s6 T, B
** October **$ o; a9 Q' {, m0 x2 g
Revenue: $3,752.302 ]% v* J( x* c* @: t; w
Cost: $2,701.786 P2 w- r7 { G
Profit: $1,050.52; k2 t8 A1 r7 t' ]1 U' |
Net Margin: 28.0%7 Q( M5 ]/ |% z# v' e% s' @
% F: @. y p0 F X4 y( k** November (forecasted) **
$ k3 K/ k8 m1 A8 \& l, `0 bRevenue: $3,280.00, B; ?8 z4 D5 F7 _$ |6 V1 U5 d( B
Cost: $2,403.00
2 q* u% _& W0 A/ v7 h3 t: q' L' \Profit: $877.00
7 y( j( j6 ?8 J. W" M( g ]: [Net Margin: 26.7%" G9 `1 V# u* @" i; |' k
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For some people, they may say that the above profit is not
! `* H; c5 v! N8 \# y5 z+ x: e1 Pa lot of money. But for others, that is enough to cover( y6 K, _! @# K7 |9 d% W* N; l
a mortgage and car payment.
" ~$ v9 |6 V' N# S0 b' x/ E, G' R7 S0 W; b+ z7 p7 E* `* E
For Waseem, this was a windfall.$ c3 j5 m4 ~9 l- N/ E7 [5 r
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Waseem got lazy and gave up to soon. It still makes me mad& q k! E6 z& o" @# r
when I think about the potential.
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In fact, it was ironic that when he went back to university
5 C2 ?% [8 `5 Q5 jin September, he virtually did nothing and his affiliate
' ~8 b6 v; {+ U3 u5 F& z7 vcommissions jumped to almost $4,000 in both September and
9 |$ P0 R9 ], p3 f; W6 XOctober.
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If he had just spent a few hours optimizing his campaigns* d* r Q0 p; A- _/ p4 D
using the *system* I showed him, he could have easily netted* R; T& m6 a8 U8 P5 y* Q4 G' B
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
4 y; R. O+ Y1 astill netting an average of $1,000 in profit a month on" f5 C/ {' b5 c9 W0 {( P8 _
complete auto-pilot.
8 P. s6 I* t9 E2 _1 E9 a V/ b9 m5 m2 L6 {+ z
I actually just recently saw him after he came up to help me
. q$ e5 C/ [6 @2 @# Tset up my recent two day seminar in Toronto.! T* X% D+ \8 V* _
b" _: c" {/ ^7 ]: ^$ }6 V4 VYou should have seen the look on his face *after* my two day) u8 P; h* u% \" ^2 w
seminar, when I spilled the beans on *everything* I do to
$ a& M* c6 ^' X, [+ O6 i# C7 Yselect group of 25 participants.: R8 X; z; G( f" B
2 O) w: P" I/ i& z
I only taught him about 30% of what I knew.
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3 \) t6 c8 c. v7 h% {He came up to me and kept repeating 「Man, I gotta finish9 M8 L# f3 S6 A" Y3 o
school and start ramping my campaigns up.」" k* K Y. ^3 Z% o% I) e% }2 A' `" u
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Don』t worry bud, only one more semester left.* V) P. k+ B2 V4 g. t1 R" P2 K
& @) Y% f: n7 I( D+ lHope this story motivates you that if a broke college/ p+ [4 x) k0 |# r/ N# _
student who didn』t have *any* Internet marketing experience
2 g2 \! f1 W, j- ucan make money using the PPC to CPA money model, so can you.! x0 ~3 R" E2 k$ Q
4 }7 S1 v/ F0 f) U& @- {* hStart building those CPA campaigns!% a3 K7 t- F6 ?! M! X
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Gauher |