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Can I Teach This PPC-CPA Stuff? Part 2
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$ J! B7 y: `& w# ~& AOkay, here is the continuation of the story on how I got my P# ?; O1 O; w
brother-in-law involved with driving traffic from pay per8 ]% g2 Y( k( r. E0 M
click search engines to CPA lead offers.! C7 u; ^" n% D9 h* [: ]! j5 b
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I left off on how he messed up his Google Adwords account+ [- h3 K4 {& Z2 w& M' ?
and how I was trying to fix it., O9 C/ p- r& o3 U: I9 i
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Here is what happened when I dropped the bid on that $1.25 J. U M% n" E$ {5 F% U9 m E
lead campaign from $1.00 down to about $0.25., ?) P5 y9 N7 n9 a. Y+ h
' x# x6 n* d9 S/ Q5 zReady?
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Google accepted the new bid.
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Woo hoo!$ d! {; |" d, a9 C
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Now Waseem can actually make money on this offer. Google! I- Y2 [& C c+ y2 X" q3 s
rewarded this campaign because we had developed a good CTR
* h5 z$ [8 i! H& p1 Don the ads.7 T: g* X9 \* C O' T6 a
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From this experience, I reminded him to develop his ad
- |; Q k- i* \# P# r, g8 ^writing skills to keep a good CTR ratio for all his ads on
2 ] f- k" n+ J4 ~/ n% rGoogle.
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$ U8 M0 J7 E8 _, J5 S6 \7 uHe is not a big Google fan because of all their
6 |9 d+ ^1 m$ E# ?, S1 Grules and restrictions, but he really likes MSN and spent a4 C- p' T0 ?! I6 m! q2 w
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
& [5 a/ j2 Y, c6 [$ t6 j0 pcould have built a lot more traffic if he had experimented4 z$ m8 ~8 `; Z7 Q
with the list of other *profitable* pay per click search
7 V* D j2 ?8 oengines I had given him.
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He started making some good money, but things could have
; o+ s( ^4 n/ _" z- w% Q9 s$ ~+ Sbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more$ f$ U( Z2 ~5 P1 @. {+ k' H) s/ N6 V( {
than $2,000 in an entire summer as a test subject. As soon. p- q& X. p q2 m# Q9 L' c
as Waseem started making $100 in affiliate commissions a4 `( w b# ~3 H
day, he got lazy and stopped doing much.2 v/ q( G* @! p8 ]
/ G0 b' B9 Q. Q* s, n2. World Cup: Waseem is a soccer fanatic and was *easily*
" J! ~6 z( X7 ?distracted by the World Cup. So distracted that he told me
; H: x1 L! M* t+ z7 D- f8 e; q" Fit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
5 w9 ~. X5 C; u! R/ kand had assignments and tests to complete. Okay, I will let
! g2 ^" R8 \4 H. O: Kthis one go.
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Over the three and a half months he spent at my home, he only
& r9 v2 y! h0 r2 zgot around to driving traffic to 4-5 offers. I had hoped0 ^, U' K$ r& R$ [5 H+ i
that he would have built enough traffic to pull off a
q7 S5 Y) U* [3 B& h" |# H7 N9 d8 t$10,000/month.2 u# w4 [* m& j0 h+ W+ a$ D5 `% O
0 W" }! k$ Z C( t) }Here are the result of Waseem』s stats since mid-May by
. h; W( G7 f: F1 ~2 t% ^month:
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: { J/ S7 Y3 e** May **& ~- z" `; a4 e/ `
Revenue: $830.05
0 u; {7 L+ H1 U' b2 U5 DCost: $616.38
* S/ w2 |; Y: E$ wProfit: $213.67% a* R6 r' }: H3 s
Net Margin: 25.7%! E2 r: R4 B: p9 A, U3 b
' @" ^9 ]8 k& O' _2 B** June **
, r9 a, t) }' w3 \" n& QRevenue: $2,526.95
! Q4 w' }" f9 L$ n0 H; m+ B: `Cost: $2,390.28$ X3 R; ?$ D$ Z* M8 j$ i
Profit: $136.67
# l/ T& [; A* w# |9 d+ bNet Margin: 5.4%
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; k- D. B- e/ @- _% b7 Z** July **
1 n+ O2 E" G4 \4 _, |5 XRevenue: $2,787.40
. y) m0 ]' M, s0 PCost: $1,749.53
: M" q8 A) J. K2 P& bProfit: $1,037.879 v+ ]& S- x: c1 F& }. l" Y8 L0 I' |/ t
Net Margin: 37.2%
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- ?7 q: f+ _( `3 T** August **
9 b$ J7 f$ v& Q& d1 q/ qRevenue: $2,983.30
; N+ z8 c8 Y) G9 DCost: $1,945.835 Y/ Z% V$ J* p6 |0 l( q: d
Profit: $1,037.473 L! ?% k* Z8 |! u, F7 s/ M
Net Margin: 34.8%; N" X* x7 k! |! l7 j( x
" P9 A; K, U/ L, ?2 Q** September **
) H; p1 b1 E6 p, @0 }Revenue: $3,841.30
$ g1 |2 `* L, i* e# j0 ?& |Cost: $2,662.14
8 C& [& [. N6 |Profit: $1,179.16
; H- [$ @3 z7 ~( K( j& `. UNet Margin: 30.7%
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** October **
6 H K# }+ ^/ Z0 @Revenue: $3,752.30
% O0 h* n+ `+ m7 [2 f/ U; M9 `Cost: $2,701.786 i6 y* j9 e" Z0 }" m/ l2 a n: ^
Profit: $1,050.52
6 E/ a5 m( u9 L2 R: VNet Margin: 28.0%
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; {2 U5 G8 p0 I' A' K** November (forecasted) **
2 Q2 o1 W6 n ?% d9 M1 a( W% ?Revenue: $3,280.00
3 W0 Q) X& r7 ~4 b) x! LCost: $2,403.002 H: |. L |+ I, P
Profit: $877.00
9 b: X5 L$ A9 {& DNet Margin: 26.7%) e, i6 P0 @! J. @: q; i1 W2 x
" h! A4 k. s6 M- j" t# Q; F& aFor some people, they may say that the above profit is not
0 N: Q1 b1 I& y3 i- \a lot of money. But for others, that is enough to cover6 k5 g$ W S+ a; h( @- @# q1 z# Z
a mortgage and car payment.
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1 u) C' t6 f+ j: {+ w: M2 ^For Waseem, this was a windfall.
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% q! K* v: [: J5 i2 K1 [& h, TWaseem got lazy and gave up to soon. It still makes me mad4 \; X/ M' u! n* J* X, ]/ U
when I think about the potential.: V8 k6 h4 n1 p; }6 P5 s, y8 E
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In fact, it was ironic that when he went back to university
& z" {+ D9 q) J4 Y. ^* ]. hin September, he virtually did nothing and his affiliate
4 ?7 @, n. {' `* |- Pcommissions jumped to almost $4,000 in both September and$ g7 p2 ^# g( `& k
October.
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If he had just spent a few hours optimizing his campaigns' R' C8 |/ [, b9 t/ t
using the *system* I showed him, he could have easily netted
; @: [ Q1 H" D F# [2 f50% of these gross revenues as profit.
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& ^0 Q/ g) ]6 {+ hHe still isn』t doing anything with his campaigns, but is/ T- h* d; b: \' ]: l$ }
still netting an average of $1,000 in profit a month on
- j/ m9 [4 F4 U6 O6 E& Kcomplete auto-pilot.
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I actually just recently saw him after he came up to help me
" Y+ Y' K `% Q! e/ {) Vset up my recent two day seminar in Toronto.
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% |; ?* m. u7 n! s, A; rYou should have seen the look on his face *after* my two day
$ S: B$ L6 O H" P! d g% J0 ~seminar, when I spilled the beans on *everything* I do to# |4 N. O; j" V, s& \, F9 \
select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
8 m# t% N! L6 H9 {; X+ M1 X1 P5 q6 r hschool and start ramping my campaigns up.」' o& g: D# V- V
6 f6 _5 j1 ^* ]" V9 v8 V" PDon』t worry bud, only one more semester left.+ c: k0 A+ S) @
, O$ R1 _8 s& n EHope this story motivates you that if a broke college
( F4 @6 j* e4 Z/ ostudent who didn』t have *any* Internet marketing experience
- [6 I: G" a, M) w. ican make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
