找到後續文章了# A7 M( L4 ~' l0 q1 X
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Can I Teach This PPC-CPA Stuff? Part 2- _2 \6 v3 I! K7 t: R5 x
9 V" N$ ?4 H2 P6 d h/ }Okay, here is the continuation of the story on how I got my
& l, G t. w9 \6 U* Y) R8 Vbrother-in-law involved with driving traffic from pay per
$ v& ]* |0 p4 Z6 _# zclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
/ G* N+ w1 n' A( n; Q; ^$ Wand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25! ~: h: F- ^8 L# _
lead campaign from $1.00 down to about $0.25.7 L4 r7 B1 N$ ^" r1 M2 W- Z+ ?
H" ?3 Q6 ^. ?! H. L K1 J1 }Ready?
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5 w! U# f) k; W6 \, n2 c- I5 sGoogle accepted the new bid.
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Woo hoo!( W8 y% c+ f3 M& b: n- E
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Now Waseem can actually make money on this offer. Google2 C1 A9 e7 y0 g9 t) l3 r6 A
rewarded this campaign because we had developed a good CTR" L* e" K7 M& \: V
on the ads.% H# V& c' `) _! i
+ N U6 i' g. Y) \* eFrom this experience, I reminded him to develop his ad
2 U+ g' T3 A8 M$ hwriting skills to keep a good CTR ratio for all his ads on- v0 R! O( F Y) [7 b) s
Google.
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He is not a big Google fan because of all their4 E, z# R1 |. P, x
rules and restrictions, but he really likes MSN and spent a
s5 L9 j! ~0 D. u, c" G; ]lot of time on this PPC search engine setting up campaigns.. r% N7 c* X6 B* a9 n9 ^" ?
8 J8 r; ^5 O( h9 r. _* U3 h. yHe only ever did learn Google Adwords and MSN Adcenter. He4 L8 `' \1 l" `3 F, X* y
could have built a lot more traffic if he had experimented# O) b2 H" O1 o6 s- V: s" ~. @
with the list of other *profitable* pay per click search# I) `) R: U+ V! r5 t; d7 ^
engines I had given him.
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He started making some good money, but things could have
- o7 M8 M B! i" U& I/ K: J% sbeen better if not for the following:
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* H& S- L+ g/ t1. Never use a broke college student who hasn』t made more) ^' D4 g2 m% Q
than $2,000 in an entire summer as a test subject. As soon, o3 C5 i6 V4 f4 a/ @" l6 Y$ Y
as Waseem started making $100 in affiliate commissions a1 z% w3 f& {9 O+ z3 X( f C
day, he got lazy and stopped doing much. `8 H: J. M: V" Y
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2. World Cup: Waseem is a soccer fanatic and was *easily*+ a7 Y, U0 m- |! T/ i
distracted by the World Cup. So distracted that he told me
0 T( w$ ^* A0 z5 d c1 Mit was a *need* for him to watch almost all the matches.+ d3 U V7 }2 n; C' J6 k1 ^
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3. He enrolled himself in a full-time course over the summer% h% J7 c& ~4 v0 l! d7 j0 [& V0 M
and had assignments and tests to complete. Okay, I will let. I) @$ k2 y" h2 K/ [# B
this one go.
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Over the three and a half months he spent at my home, he only# ?% _, z5 Q+ ~4 T% g7 f7 C) l8 s3 Z
got around to driving traffic to 4-5 offers. I had hoped# W3 g* c2 i$ j
that he would have built enough traffic to pull off a
( N. k; }. t4 ^& i9 D' [% ^% J$10,000/month.. d! l( Z0 q9 x: F D, ^9 Y: X
5 ~9 `* f1 v0 }" h3 l3 [Here are the result of Waseem』s stats since mid-May by' J4 ?* |8 h/ e; t# }' P4 D
month:
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** May **
( m6 `+ U5 n, vRevenue: $830.05
: j6 I+ x( h3 r! o& d+ N5 DCost: $616.38) ]5 ~4 @, X3 v! f
Profit: $213.67
0 I# a# M# p% d% g. ANet Margin: 25.7%/ m( V: ~: w w' R
# l: Y2 j, `7 d& @! I** June **5 m1 @, H6 d* y3 D7 T7 p
Revenue: $2,526.95
2 ~" z# o* \ N2 Q: }Cost: $2,390.28
, D9 ?9 m/ @' U5 Q$ GProfit: $136.673 a/ a! U7 `4 }9 k
Net Margin: 5.4%
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** July **! q1 R2 p+ [/ I! |$ E
Revenue: $2,787.40
( I- R* m0 B0 y' P+ m- gCost: $1,749.53
; V5 c# X' \ h8 s0 r) }, B7 M# p) \Profit: $1,037.87& [4 E% V* T w; W! X4 _
Net Margin: 37.2%- a9 J' o( B8 x1 b0 c) n
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** August *** M" O6 q9 z- F. t2 U d7 H
Revenue: $2,983.30' q, V& } T! z) D9 @ l! a
Cost: $1,945.83, _4 c( H2 X; T
Profit: $1,037.47
% Z3 B7 k1 j/ Z6 R+ P+ G: P3 `Net Margin: 34.8%
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** September **5 \/ N' e" Z' v" \) |
Revenue: $3,841.30
# \& ~& W$ t0 c3 b) ~ \Cost: $2,662.14# x+ O3 V. ]/ ]2 {2 X0 R
Profit: $1,179.16
; S& `( L$ m1 w0 M7 r+ i9 _6 oNet Margin: 30.7%- Z- p# v& i9 }+ M* G7 ^
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** October **
3 g) R2 k+ F1 v4 i' q, d$ ^; _* Z/ PRevenue: $3,752.30. [# W5 [1 \6 T* W! S
Cost: $2,701.78
; J) m6 D, u, h/ u% p4 UProfit: $1,050.52
2 ?; W' p1 o& A- D* [$ d2 r, V& L LNet Margin: 28.0%
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/ N7 v6 p. |; O4 q |6 }3 t! ]** November (forecasted) **4 T: x# D# h5 O% I; s
Revenue: $3,280.00
/ b( x1 N/ R( O0 {7 Y. N/ ^: LCost: $2,403.00- j, m2 ^1 Z( ^/ `9 R3 f% T6 N
Profit: $877.005 v% ^' ]7 @8 P; g
Net Margin: 26.7%( a9 \( f, W+ z; o, m2 l7 l
3 e* p5 p) h0 o0 `For some people, they may say that the above profit is not
, C3 [! |' i$ C& c% [a lot of money. But for others, that is enough to cover) N! T0 N8 A3 z8 E9 B/ p3 R
a mortgage and car payment.& d7 N' |- [5 e
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For Waseem, this was a windfall.
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7 }- ?, I0 Z: O( L7 pWaseem got lazy and gave up to soon. It still makes me mad
. `# t7 l$ i0 h3 y1 Gwhen I think about the potential.5 [9 n1 x- _! r' _
3 j! Z% h* a7 a% H) G r6 j$ \3 PIn fact, it was ironic that when he went back to university# i7 A B* E/ k" W
in September, he virtually did nothing and his affiliate2 V! I8 }; ^, k/ x/ M; ^/ @( Q% c& \
commissions jumped to almost $4,000 in both September and' j! ^3 t- U5 n" v! t! u1 L
October.( E% O, J9 e/ ?& d- o- E
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If he had just spent a few hours optimizing his campaigns
. G1 K% H/ f0 G% D* Z3 ~1 U+ K7 cusing the *system* I showed him, he could have easily netted* R0 c4 Z8 x. K9 ~
50% of these gross revenues as profit.* s1 y/ ?" w# ?
! `( M/ ~) T; R0 H! uHe still isn』t doing anything with his campaigns, but is
8 U: G; F+ ^+ O. istill netting an average of $1,000 in profit a month on
8 O# x4 F5 S: T$ a1 mcomplete auto-pilot.
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" c3 J" ^5 v. _+ II actually just recently saw him after he came up to help me3 \$ C4 _. E/ d
set up my recent two day seminar in Toronto.
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2 R5 D' t& s7 D b7 K' dYou should have seen the look on his face *after* my two day
! C. u J R% bseminar, when I spilled the beans on *everything* I do to8 T/ {* A2 ?# C- r0 A
select group of 25 participants.
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I only taught him about 30% of what I knew. q J* ]" h* V1 r/ p) @4 m+ @4 g
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He came up to me and kept repeating 「Man, I gotta finish
' f/ b, K" @, R% r6 s9 Jschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college/ N7 T4 ^; \) e7 r2 ^/ Z4 l0 u7 T; l
student who didn』t have *any* Internet marketing experience* ^7 ~2 B- g/ v& B0 R
can make money using the PPC to CPA money model, so can you.
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& t2 ~- @9 G5 A! R/ b7 W+ AStart building those CPA campaigns!. o& Q1 ]2 a; G! c
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Gauher |
發表於 2008-2-25 03:10:58
