找到後續文章了/ y: G! [& ^9 ~; f! |# \5 p
* a3 I! t5 l: ~, E7 BCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
|% K) S- n; \( s. \brother-in-law involved with driving traffic from pay per" [3 J* R$ Q' Y. D3 t e" G
click search engines to CPA lead offers.7 H2 [% v* V- p- `
: C( r4 E* C( p" A- ~, }I left off on how he messed up his Google Adwords account8 h6 F" F3 I0 f; I: H8 t
and how I was trying to fix it.; n0 Z( }3 j' d" `" _4 v4 n6 }
8 M% v6 X9 l% B2 ]- j) R, gHere is what happened when I dropped the bid on that $1.25, @2 W5 [& J. ?
lead campaign from $1.00 down to about $0.25.& g6 b7 x: I. B* Y
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Ready?
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Google accepted the new bid.
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/ f1 g% m4 v! W. kWoo hoo!: h5 ?0 K7 C0 F; R( o7 u
- F! b$ `3 B2 ]8 |! c% dNow Waseem can actually make money on this offer. Google
1 c$ S4 O1 h. b7 h0 drewarded this campaign because we had developed a good CTR0 m3 m6 b% H; D6 a* ?& y
on the ads.
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1 b5 e9 W p' h( H+ t KFrom this experience, I reminded him to develop his ad
( z4 e9 c" ~5 l X: W) Swriting skills to keep a good CTR ratio for all his ads on
& a, Z D. w, \8 P5 }Google.0 m* L7 C8 p0 R5 A2 y. i. P/ e5 B6 C
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He is not a big Google fan because of all their2 a& y/ z1 o& B
rules and restrictions, but he really likes MSN and spent a: T% `$ |+ z( i- c' l2 E$ U
lot of time on this PPC search engine setting up campaigns.
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/ l6 E- J. F z- Q; a- UHe only ever did learn Google Adwords and MSN Adcenter. He" u2 \/ `$ n t: f! y
could have built a lot more traffic if he had experimented& w& `5 r& r/ t U/ [+ s
with the list of other *profitable* pay per click search6 v" q; J, z5 E2 ]7 q+ j# Z
engines I had given him.! ]$ X$ J1 g( |% }) C
# J+ F3 M- S; _. O4 H. y8 D/ ]( bHe started making some good money, but things could have
# T: H" I3 s, m3 Y" t0 Sbeen better if not for the following:$ I7 u o6 _0 r
1 s" @4 \# t' c& e' {/ Z1 m1. Never use a broke college student who hasn』t made more
9 d, @6 f. k, y9 y& Rthan $2,000 in an entire summer as a test subject. As soon
, r; Q2 Z) N9 Z) e! Z8 ?6 V9 X- B5 Z, mas Waseem started making $100 in affiliate commissions a7 n- n1 D' \8 p- y. O1 S. Q
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*2 e+ q, } `( I7 `! R* K
distracted by the World Cup. So distracted that he told me
, y. i& S3 s$ W9 W: V, T) Xit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
& m# A" z; }+ H# o8 Nand had assignments and tests to complete. Okay, I will let% _' p& g( {* H/ J* @
this one go.
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" ?7 D) @( e+ Y0 a1 dOver the three and a half months he spent at my home, he only9 r3 Q l" Z: i- b m E$ `
got around to driving traffic to 4-5 offers. I had hoped
' j6 B* f) `+ e" m4 e0 Jthat he would have built enough traffic to pull off a
9 S3 y3 M. s" [+ L3 s" h$ r$10,000/month.
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+ M/ O, s0 x# N2 rHere are the result of Waseem』s stats since mid-May by
! b4 C5 P1 `; s! ]1 y. Ymonth:7 N4 q! T( E2 ?' @" @9 J
& y# A) I3 v- o X) A l2 s8 r5 m** May **) y9 P) R; C/ Z8 p/ A5 Y1 w/ u$ l% c
Revenue: $830.05& S5 l5 s; q( N
Cost: $616.38% p7 }9 K% \$ s3 B8 o9 x* e
Profit: $213.67# _; }0 T$ v8 y# o
Net Margin: 25.7%6 a# y3 k8 x% k$ h* H; H- | R% _( a' [
$ c9 L: x2 i4 p- g$ r$ N. ]** June **
: \, ~8 C. U6 k# u+ M2 TRevenue: $2,526.95
7 R, s0 k h% `- LCost: $2,390.28
' Q1 J0 W5 A4 }Profit: $136.672 j% j/ j6 C9 J3 F7 R
Net Margin: 5.4%, |" N/ s% W1 J8 _; h. e! |
" J% o; c4 Q0 j1 Z0 ]3 a** July **2 r& U8 d. [ @. O# I: r' s
Revenue: $2,787.405 _- }2 l$ y) T1 \$ u& b8 @, i
Cost: $1,749.53% Y% i# p& ~' R" V% w& O% [
Profit: $1,037.87
; V. [; m/ [( J& ZNet Margin: 37.2%8 c7 u: b( U3 _
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** August **! S3 b" D$ N+ x8 D8 m& u
Revenue: $2,983.30
" O: O9 O0 v4 \* S9 RCost: $1,945.833 _6 A+ v. P; x4 I* p" _
Profit: $1,037.47
' D& v$ [; s% I7 q5 YNet Margin: 34.8%
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9 W! Y) x5 O' k/ U** September **
+ P) k3 L* [: |: o1 f; N/ R qRevenue: $3,841.30
+ f4 o0 A" K9 n, KCost: $2,662.14
3 I4 o: x! |/ d$ LProfit: $1,179.16
# Z" K& |/ a3 Y* D9 ENet Margin: 30.7%
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" y4 N- f) e0 e0 k" b3 e** October **+ F7 E. f `& ]+ X+ a8 W7 u6 Z
Revenue: $3,752.30
9 J; k# D4 F/ ^- F h) C% UCost: $2,701.78
8 g4 Y6 w' o' U8 [# EProfit: $1,050.52
9 s0 w$ o& B- K/ R! K, A* TNet Margin: 28.0%: L, z$ b: _$ }' s. V) f4 {
% {- N3 t: U* S8 d** November (forecasted) **
3 k/ s0 [, Q5 ]7 M( p; FRevenue: $3,280.004 X8 p& y# I" U7 F4 r5 q/ j, A
Cost: $2,403.007 d+ m9 c! @8 }: ~, E
Profit: $877.00
7 l! I; [# U/ y2 BNet Margin: 26.7%5 M- Y# q9 `1 u" h& f
$ S7 ~, f$ x4 n( dFor some people, they may say that the above profit is not
* f% `1 h7 c7 B8 b; l. P2 Y2 ia lot of money. But for others, that is enough to cover
% {$ T! f; f% y; N% pa mortgage and car payment.
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For Waseem, this was a windfall.! w, M' l7 @3 G. M- v3 N
. y* |9 K, o: n( B) MWaseem got lazy and gave up to soon. It still makes me mad! [3 S" e1 [2 M3 B/ ~
when I think about the potential.
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In fact, it was ironic that when he went back to university
4 }) ?+ M$ K8 A8 `in September, he virtually did nothing and his affiliate
5 W$ u$ J. h& Ecommissions jumped to almost $4,000 in both September and
0 s% `9 O/ M% ^9 MOctober.3 d0 t$ y) t0 \8 G8 h
1 R" u8 t6 ~, D8 [7 D8 ~& |$ u5 tIf he had just spent a few hours optimizing his campaigns
9 B4 r' s2 r9 e- x M Tusing the *system* I showed him, he could have easily netted
- T# v& b8 C- z! H50% of these gross revenues as profit.
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/ l( P/ @" E! B$ h! Y0 ~3 EHe still isn』t doing anything with his campaigns, but is% r5 A1 v F& W
still netting an average of $1,000 in profit a month on
9 I3 _) m w2 F a7 s2 J3 R5 ^1 _complete auto-pilot.7 P; z' I6 {( l& Z: p2 C+ U; P
7 @( D: X1 c; v4 }$ DI actually just recently saw him after he came up to help me S# ]4 o! f- [: f
set up my recent two day seminar in Toronto.
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# W* ^) ^# F* w' rYou should have seen the look on his face *after* my two day
8 w: l3 B0 K: Q8 j; ?+ H9 a$ Iseminar, when I spilled the beans on *everything* I do to9 ~, ?! O4 G! T9 w& \3 ^
select group of 25 participants.
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I only taught him about 30% of what I knew.
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; F- b; N* B" h/ z/ j7 w3 V" GHe came up to me and kept repeating 「Man, I gotta finish
& y9 Y, L! P% t' Tschool and start ramping my campaigns up.」
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# C V9 J8 l6 ?4 v. A3 u7 r% YDon』t worry bud, only one more semester left.& w! C0 P1 \. o
7 ~0 y2 p4 h- [7 ~Hope this story motivates you that if a broke college
! Q" K+ M! Q+ V( f7 Q- w+ `+ Q8 ustudent who didn』t have *any* Internet marketing experience
( ?0 n7 A* D! p; O- A/ x2 J9 xcan make money using the PPC to CPA money model, so can you.& Z: N' E; O6 }
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
