找到後續文章了3 T$ t7 s) L, d4 Y1 l D" P
# l" i: {' d' pCan I Teach This PPC-CPA Stuff? Part 2
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: y* u( v1 g/ k; O* q; U& UOkay, here is the continuation of the story on how I got my- q4 t3 H$ i7 \! O$ J$ }
brother-in-law involved with driving traffic from pay per L0 U# F" N$ T4 Z$ ?% P: j3 e/ W6 Y
click search engines to CPA lead offers.1 R6 g& A' ~" p9 y
7 c6 Q% U7 B) W8 _3 K n4 iI left off on how he messed up his Google Adwords account0 a3 G! A+ w6 w8 f
and how I was trying to fix it.) `7 a9 K; n0 E0 m( d0 I
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Here is what happened when I dropped the bid on that $1.25
# x( T. ?3 V- `lead campaign from $1.00 down to about $0.25.+ _: @* c$ M) x
! F5 e# M9 {! U- w k0 P6 a' VReady?% J- e- @; B; \ \' W1 R- x
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Google accepted the new bid." D( r4 K6 m4 _5 w
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Woo hoo!+ t' O2 K% H: ` Y" V1 i" S, [+ E; T
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Now Waseem can actually make money on this offer. Google' f1 {$ g$ x+ l3 B4 C3 } m" J& `
rewarded this campaign because we had developed a good CTR: S( ]7 G* L6 w. E% `- v* k+ w2 z
on the ads.) `* V: q! C, _' K( b2 n
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From this experience, I reminded him to develop his ad
k) y% h" M1 S6 j+ w6 s1 zwriting skills to keep a good CTR ratio for all his ads on
) W) G& @! I) A9 bGoogle.0 p& B5 M e- {% c. u
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He is not a big Google fan because of all their% v; ~; A; d2 h( `& g
rules and restrictions, but he really likes MSN and spent a
0 C; }) n' `; g0 f( Nlot of time on this PPC search engine setting up campaigns. o8 V9 ?+ p7 \& X' I$ n: f
# k* ^1 Y# M+ C/ O2 u2 A& jHe only ever did learn Google Adwords and MSN Adcenter. He
. p6 r9 o1 k+ wcould have built a lot more traffic if he had experimented
; C3 o; b3 X# f: `) Fwith the list of other *profitable* pay per click search: \9 @% [% D" T6 m
engines I had given him.7 v' U: Y& P9 J1 h! t- ?
N) P* ~9 O3 J0 W+ }) MHe started making some good money, but things could have/ {7 x4 ~; F; g% U
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
2 W( m* j0 W) X7 z. k& z2 Tthan $2,000 in an entire summer as a test subject. As soon
/ x( h# Q8 ?- }/ R& {4 ?& zas Waseem started making $100 in affiliate commissions a
8 z1 A5 ^) s! r$ V2 @0 Lday, he got lazy and stopped doing much.
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/ x- B @- R* E% u2. World Cup: Waseem is a soccer fanatic and was *easily*
+ m% G% x* L$ u8 a3 e. [distracted by the World Cup. So distracted that he told me6 x+ q$ W$ R+ O, Q, j
it was a *need* for him to watch almost all the matches.
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0 X6 h a9 m" E1 v3. He enrolled himself in a full-time course over the summer
% w' @& C# j8 b! x. r8 |and had assignments and tests to complete. Okay, I will let
2 L R* f( {9 xthis one go.
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Over the three and a half months he spent at my home, he only% W" O( i8 W. {( h+ s$ t
got around to driving traffic to 4-5 offers. I had hoped) F2 Z1 h7 o5 |6 r- P" Z
that he would have built enough traffic to pull off a
8 b; ]- N! o+ Q# k$10,000/month.. s: S$ b3 L0 B: r( o6 c3 g0 J
5 b2 T y1 r3 I3 `7 P C, jHere are the result of Waseem』s stats since mid-May by
* f7 X( {# T: _/ J4 Smonth:( y: P- M/ \( M+ _& q' Z9 {% s
- C8 K( {" w7 j& O! s** May **
! Y) t8 Q( \5 Y& F: YRevenue: $830.05
/ p0 O4 K( g+ _& v: Y% ]) wCost: $616.38
2 n& H7 z( U# U. k6 s- `1 E* ]0 }Profit: $213.67
1 |" w# w; g* \: MNet Margin: 25.7%# k1 C' J2 ]" k
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** June **' s! N: P' A9 \& I0 _( z, `+ d
Revenue: $2,526.95
) n: A/ \% e- s6 V$ v1 b( M- a: oCost: $2,390.28
, J* d/ m8 K4 j4 d$ ] k$ DProfit: $136.67+ y2 S! F B: v; P
Net Margin: 5.4% _! `: D- R8 ]& G) T9 W
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** July **
/ b. I+ O) h( S$ Q! |; q$ ~Revenue: $2,787.40, e8 s9 \3 N4 D
Cost: $1,749.53
$ A2 N& W9 O' q4 dProfit: $1,037.872 _2 R+ x) E0 |' [- s5 ?% Z8 F
Net Margin: 37.2%
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** August **+ b3 \, k T( K
Revenue: $2,983.30
( w; H) d. t. z: S/ RCost: $1,945.83
3 O1 I, y& p3 gProfit: $1,037.47
5 y8 h" B6 t z/ x. SNet Margin: 34.8%
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** September **
+ E1 W A% a( d' Q! E3 IRevenue: $3,841.30
3 Y+ S7 n4 C5 ~( lCost: $2,662.140 i3 u2 o& }& T3 U' Q
Profit: $1,179.16) q$ ~1 n! A0 P" l9 F% M% m
Net Margin: 30.7%
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** October **
) j6 j7 V0 d. L) r0 ^Revenue: $3,752.30
. W$ g) D# h2 G& G" VCost: $2,701.788 g/ J/ K! D8 X, X! P8 D, B
Profit: $1,050.52
* P2 s. \: |. nNet Margin: 28.0%* Y5 M' o$ D4 G4 n/ S! l# O
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** November (forecasted) **
( I3 W g9 o8 v: [Revenue: $3,280.00
& Z& O& V: s0 n/ i/ S! VCost: $2,403.00
" g* \* t% y+ m* UProfit: $877.00# H# @3 ]8 W2 y# X9 F0 _1 @
Net Margin: 26.7%
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3 i+ M) @( Z" k$ GFor some people, they may say that the above profit is not
$ t+ M$ H. F* w8 w6 ?- xa lot of money. But for others, that is enough to cover
: [% T6 q7 L$ O& @4 ^a mortgage and car payment.0 |9 Q! c- w) L* a# |, A
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For Waseem, this was a windfall.3 X+ x( O" ~9 r" W
y& ^4 D- S" e$ _$ gWaseem got lazy and gave up to soon. It still makes me mad
3 S3 ]3 X, ]4 Gwhen I think about the potential.
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In fact, it was ironic that when he went back to university
. p5 t+ ?) [" _% g4 \1 Iin September, he virtually did nothing and his affiliate& H+ z5 n! h; e ?3 B2 R
commissions jumped to almost $4,000 in both September and
. z% R s7 z6 J9 y" |" ^4 VOctober.
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5 p- E: x" w G& T. z: K' @If he had just spent a few hours optimizing his campaigns3 R1 w3 G6 E5 A* g
using the *system* I showed him, he could have easily netted
2 [$ ?2 n/ t8 {7 D+ b* Z50% of these gross revenues as profit.
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* ?* T/ V. E: \, `; rHe still isn』t doing anything with his campaigns, but is" m2 i' W3 [0 _3 t
still netting an average of $1,000 in profit a month on
5 F$ A7 y/ {" |1 q. `: ]5 ocomplete auto-pilot.5 a) Z O, d' l7 M7 Y
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I actually just recently saw him after he came up to help me
4 x4 i& v/ Q" h% Z7 r! u% Aset up my recent two day seminar in Toronto.5 N/ G/ [8 ^- x) r+ C
$ y g4 Q/ S# A% v3 k6 |/ Y' t$ zYou should have seen the look on his face *after* my two day+ g* }, W5 @+ Q, v1 E- o
seminar, when I spilled the beans on *everything* I do to
; C, m0 ^+ u* p, A2 k0 h) k: \select group of 25 participants.
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- [& r7 [% f3 y2 B& D: LI only taught him about 30% of what I knew.- t" T. L+ @* x2 v) a
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He came up to me and kept repeating 「Man, I gotta finish- M. L, u% r7 _4 v- y% d0 I4 _0 J2 Z
school and start ramping my campaigns up.」
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/ u4 x/ w# P U2 t' h5 s) Q* qDon』t worry bud, only one more semester left." u$ I" D# U, J7 A( ^
8 |7 c7 q: b; {Hope this story motivates you that if a broke college/ e* e+ E5 h. C' \) d7 x
student who didn』t have *any* Internet marketing experience
% i* N4 d w. l d6 Lcan make money using the PPC to CPA money model, so can you.5 I+ U" ]* V% a* ?1 m2 M! ]- s- k% u
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Start building those CPA campaigns!/ t2 Y2 t1 y# S+ E/ h! {) o
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Gauher |
發表於 2008-2-25 03:10:58
