找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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' }$ _3 d/ D5 j" U0 y2 `; I' kOkay, here is the continuation of the story on how I got my
; H# N* d" L1 z! H! V! gbrother-in-law involved with driving traffic from pay per% I% q3 u3 M4 Z0 ^+ E3 T' t' Z
click search engines to CPA lead offers.1 e( b5 A# i+ Q% U0 Y) x0 a6 w6 y/ G( L
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I left off on how he messed up his Google Adwords account
. g9 X$ Z/ s: j! ?and how I was trying to fix it.7 U! x1 F6 Y) n4 K% g& t" G: [4 t
! d8 r- M+ r0 T. ]5 X* Y$ P) p+ B& iHere is what happened when I dropped the bid on that $1.25
# U' P- Y+ R; ^" t+ d" J. glead campaign from $1.00 down to about $0.25.4 K! A }( ~: ]( b9 T1 w( s
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Ready?
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Google accepted the new bid.
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* ]! y6 @0 G( C2 h6 tWoo hoo!
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Now Waseem can actually make money on this offer. Google2 `: {# j; j6 G3 N; F% w$ l
rewarded this campaign because we had developed a good CTR
$ E4 j! t; p4 S4 D7 b! `on the ads.5 A/ F6 [+ ^" x; ~- u
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From this experience, I reminded him to develop his ad
) a+ Q! ~0 [8 n$ p' E. Mwriting skills to keep a good CTR ratio for all his ads on
- q/ ?% b* v8 M6 L7 g% X2 d& B" z9 `Google.8 l0 ^- w0 N9 _/ }( k3 J. k+ _
6 g( o2 D. Z# b" eHe is not a big Google fan because of all their; z6 m- V$ q0 f9 e) M
rules and restrictions, but he really likes MSN and spent a2 N8 } X: s; ~' _' W \7 g
lot of time on this PPC search engine setting up campaigns.6 y9 ]8 E9 e2 a" P0 Y
# ]8 A& a/ u$ P( a* c* u) _" PHe only ever did learn Google Adwords and MSN Adcenter. He
/ ?! p- l: S, Fcould have built a lot more traffic if he had experimented
; Y! z0 C Y/ u/ W2 G+ y1 o: ]$ Mwith the list of other *profitable* pay per click search
$ ?' w1 E, x4 c' {engines I had given him.
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' t# k- l3 a6 w6 CHe started making some good money, but things could have; N- I0 |" G, U& g( u
been better if not for the following:) @" f5 r) m1 C( [7 `# `, f
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1. Never use a broke college student who hasn』t made more3 U1 b, c: A: L+ X
than $2,000 in an entire summer as a test subject. As soon
- `% c' l& e+ Q( gas Waseem started making $100 in affiliate commissions a
7 u9 N: y" N; d( dday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*& f7 y. e" {6 m9 q6 a1 \: w5 [
distracted by the World Cup. So distracted that he told me; \) @! l6 y' \; J$ w* Y. G
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer- b) i: f0 W. A: f
and had assignments and tests to complete. Okay, I will let7 E& s" x7 G6 H1 y: @+ P
this one go.
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Over the three and a half months he spent at my home, he only# Q. J( ?2 j e0 U& I7 L" A
got around to driving traffic to 4-5 offers. I had hoped
) [; m6 \. \! Y0 Tthat he would have built enough traffic to pull off a
/ O* K& C4 g$ M9 M3 w. S$10,000/month.3 G( E* D3 F2 Q0 j# b
. F! Y. s, W% v2 ]3 FHere are the result of Waseem』s stats since mid-May by
' Y8 `8 \8 \5 p* r7 Z9 xmonth:
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** May **: i. k7 u, x: Y7 h
Revenue: $830.05: `. A9 C2 ^5 |: Z0 i$ [
Cost: $616.38& f4 }/ H) R/ S, `0 @9 F6 L
Profit: $213.67) d a2 q1 Z& Z/ ~$ B$ a
Net Margin: 25.7%
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/ D+ i0 M0 C6 ]** June **
: o. H- h# F+ wRevenue: $2,526.95
+ G4 z! F8 I9 q8 o* xCost: $2,390.28" c0 k% _6 ^6 N
Profit: $136.67" X7 T: s8 I/ J* _8 G/ w& o
Net Margin: 5.4%
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** July **
9 ?# k6 C: F: QRevenue: $2,787.40
r h- U( c: E O5 t; GCost: $1,749.53% t/ |' `2 z2 u# |
Profit: $1,037.87
: U! L9 ~) d: J. f% _2 }5 }% FNet Margin: 37.2%6 g/ g: I* |7 J4 {$ N2 O& T
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** August **
! g( V7 E/ T# _; ]( H% W1 XRevenue: $2,983.30
4 {6 Z' N! k3 pCost: $1,945.83) _3 K, c H( G. Q4 }
Profit: $1,037.47( _; k/ ^- W) c i7 f! S
Net Margin: 34.8%
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** September **. V( X) \2 r% S$ P, l
Revenue: $3,841.30+ R0 p. Z; K$ W, Y- V U% y
Cost: $2,662.14% m- ?! S. Q! j0 v' z
Profit: $1,179.16
% s) k# a2 a. S k" `( _Net Margin: 30.7%
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** October *** ^; u. Q6 {0 Q7 d
Revenue: $3,752.30
3 d8 F& J2 y- x3 r& pCost: $2,701.78
: @4 s; G( A1 O9 i% X ~Profit: $1,050.52
* I2 t' P& R H# L* @: QNet Margin: 28.0%" e6 r2 l( ?' v3 l8 Q
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** November (forecasted) **
: Q. i; y, h0 s7 PRevenue: $3,280.00$ b! D6 e h( \9 P! V0 G" j
Cost: $2,403.00
1 I5 p# H: ?) {- ^5 R fProfit: $877.00; C/ k M& O# L" |% T
Net Margin: 26.7%
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4 g5 _3 \6 K$ q9 H7 iFor some people, they may say that the above profit is not
7 E$ T( O2 M, X8 |- h/ ca lot of money. But for others, that is enough to cover. C( [' u7 N; S, a
a mortgage and car payment.5 m+ b" c! u- a; x" @
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
4 e% _- x5 n4 K |when I think about the potential.
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In fact, it was ironic that when he went back to university
0 Y& a1 O1 m9 j$ Q) E1 d& T. pin September, he virtually did nothing and his affiliate* Z# j3 d9 {+ [4 c" P
commissions jumped to almost $4,000 in both September and4 p! b$ U) m3 \, A9 z, V* A6 e
October.
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9 n1 E. v- P, f) C9 c, ?1 }If he had just spent a few hours optimizing his campaigns9 z; b( I6 g- E, e6 _4 M
using the *system* I showed him, he could have easily netted+ q, { o* @' I& M6 r- n2 v9 P7 s5 R
50% of these gross revenues as profit.& A* _- o7 w A) C% D1 l
0 P- C( ]5 I0 a8 ~He still isn』t doing anything with his campaigns, but is0 c( X4 ?& Z( E% p2 x4 |
still netting an average of $1,000 in profit a month on
f, X2 h' L4 Y# [0 a& {! A' ocomplete auto-pilot.
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I actually just recently saw him after he came up to help me
: P* g, Y- m, {1 c5 R* K; ^( sset up my recent two day seminar in Toronto.
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8 v3 V- ?* d* P9 N/ q+ jYou should have seen the look on his face *after* my two day
6 E8 i8 m6 q& x* `( \! aseminar, when I spilled the beans on *everything* I do to, \) a3 a3 j: l' B/ X7 T' Q: R
select group of 25 participants.! w4 f2 b' G" w9 f4 S% b e* E
. n( F, v+ ?5 c l- Y. FI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
; N9 p; `: i. r( i0 \! f }# ]school and start ramping my campaigns up.」
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/ Z F/ N G3 Y+ G f) D' iDon』t worry bud, only one more semester left.
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% A! j3 U5 [$ L3 X5 J' [" ?$ n0 cHope this story motivates you that if a broke college
5 H# c/ M( v. c2 dstudent who didn』t have *any* Internet marketing experience
- n3 M6 z) k. ]5 Z( v o }can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!( {) N# k! m0 c7 {' O, z+ p7 U# a
( Z) X% L7 _% R. u: pGauher |