找到後續文章了; s/ F0 p( }# V2 H. Y
" K9 o. a7 O& d" Q" pCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
0 n: C; m; ]# J* y$ k1 _brother-in-law involved with driving traffic from pay per
$ A0 T5 s, @# v& S( Wclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
! a: ]$ s9 k( s& |% F6 Sand how I was trying to fix it.9 i+ \! H# ?* }8 ]9 r1 G' J9 u
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Here is what happened when I dropped the bid on that $1.25' i3 w, q% Y5 N! n6 G
lead campaign from $1.00 down to about $0.25.
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Ready?- @6 Y$ J/ \! K( ~
7 n1 N; m$ q* X; sGoogle accepted the new bid.
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# u) o3 ?; v8 Q" E7 oWoo hoo!
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Now Waseem can actually make money on this offer. Google
4 Y5 G, \8 P3 m Q( Qrewarded this campaign because we had developed a good CTR
* v( R2 N9 V4 |on the ads.- c4 y7 p$ v) t/ w
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From this experience, I reminded him to develop his ad% G- a+ k( m' O- [0 K; J
writing skills to keep a good CTR ratio for all his ads on
9 _! I+ B& l* Z$ TGoogle.
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He is not a big Google fan because of all their
; u% W+ X5 B8 arules and restrictions, but he really likes MSN and spent a- q0 a G1 b" |# u. c$ C
lot of time on this PPC search engine setting up campaigns.
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' F9 D+ n( v: h8 Q1 P4 U2 O9 b, }5 GHe only ever did learn Google Adwords and MSN Adcenter. He
" s/ P9 L9 p4 Pcould have built a lot more traffic if he had experimented% j g6 B* |8 r7 ]. C
with the list of other *profitable* pay per click search, U0 _8 F0 T$ B' T, E1 k
engines I had given him.
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; B" Y1 j; U9 p" w5 F; d, f& P/ MHe started making some good money, but things could have" f6 h$ t+ u* |, y4 E% J. {6 z) i
been better if not for the following:
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1. Never use a broke college student who hasn』t made more+ b) y0 i1 ~: c
than $2,000 in an entire summer as a test subject. As soon
1 R4 D6 Z( l$ L7 T( |* C3 }( `as Waseem started making $100 in affiliate commissions a) V& z) n0 ~' N4 W
day, he got lazy and stopped doing much./ ^" O, w' e' J" e
- ^: G. M# {! \0 g$ p1 {: U$ F* U! Z2. World Cup: Waseem is a soccer fanatic and was *easily*4 ^0 g, _* z/ F, c) r& `$ E" C
distracted by the World Cup. So distracted that he told me9 z: C( r$ d3 q/ `: c( c9 k/ [
it was a *need* for him to watch almost all the matches.
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( q+ z- K" j4 M6 {7 z: C( r3. He enrolled himself in a full-time course over the summer+ I6 X: p+ }- [
and had assignments and tests to complete. Okay, I will let5 j0 m1 _/ K" y6 w5 o: ^
this one go.
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+ l' j: P' \; S1 M9 I" L& VOver the three and a half months he spent at my home, he only4 H9 ~; D3 ]3 z* a8 p
got around to driving traffic to 4-5 offers. I had hoped
. L; F, C2 k3 b/ K6 L3 S! gthat he would have built enough traffic to pull off a
- A* i$ D7 _# @. P) W$10,000/month.- i4 _$ i L* |. k# t; [4 K2 i
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Here are the result of Waseem』s stats since mid-May by( u3 x- J- w+ k h2 G
month:" t; j6 e, T$ z' O
! G! @) G) }9 z/ ^. s' e7 X/ v, o** May **
0 S6 v' L! [, I) r tRevenue: $830.05, Q, z( q* g0 y" v: P
Cost: $616.38
8 P! \" X- `6 C! w3 zProfit: $213.672 w" O& [7 d* L- k
Net Margin: 25.7%
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** June **
: p9 J. r6 o) h: ?2 JRevenue: $2,526.95
! x. c: j! }% W& _8 wCost: $2,390.28& z6 B# {# X0 N9 l8 v" {0 F
Profit: $136.674 K' w% n# U4 Z. o9 s
Net Margin: 5.4%
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** July **
4 K1 C* C0 [9 {' kRevenue: $2,787.40
. e& J/ U' h1 n" W& N* ECost: $1,749.53
4 D, [5 l/ d' [9 v1 d# P3 {" uProfit: $1,037.878 T& h) h$ k! |4 Z9 Q
Net Margin: 37.2%. l1 C, w: ?8 v) K. I; I+ b
9 M% L. A& Z% B: m2 E \4 R
** August **
" ~1 E+ V* B: z: DRevenue: $2,983.302 Y- V1 ~+ h& e5 ~# Z2 O8 f
Cost: $1,945.83" z2 V+ u- m( o
Profit: $1,037.47( i+ ?" k( W7 Y
Net Margin: 34.8%7 `$ \% i: S; M& I
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** September **
^$ z* W. W' a0 g& g/ hRevenue: $3,841.30- m3 N' W7 f* z+ I
Cost: $2,662.14
) j, u5 I2 b- r6 g" ]+ _Profit: $1,179.16
6 q; m) r5 ^ C& `8 e( k& C7 z% \Net Margin: 30.7%- P: J L x; ?( N
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** October **
, B0 |* r/ _! y- Y/ J2 K+ @ F) {Revenue: $3,752.30
, P+ J8 _5 C( ?5 T- \+ |9 d7 q! Q rCost: $2,701.786 K* [0 l" o7 q W, |; N
Profit: $1,050.52* z3 a# ~; n; s6 s" [4 F! [
Net Margin: 28.0%7 e" Z/ U* T. b5 M8 [
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** November (forecasted) **
, T7 h- c2 J" W" H& z/ ?6 \5 _! s7 [Revenue: $3,280.00% H1 L! z* i M9 X5 D. p
Cost: $2,403.00% b# r3 f. g/ T4 k2 k+ f) A P N
Profit: $877.00
% ]6 B Q' c; S; a3 l6 x+ iNet Margin: 26.7%
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1 ^" s( S0 p- k7 X4 y: f2 V- V& OFor some people, they may say that the above profit is not7 _# M: {0 i! w3 O! U2 b
a lot of money. But for others, that is enough to cover3 B# x# p/ M6 }" @
a mortgage and car payment.
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For Waseem, this was a windfall.
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2 j$ n+ ]1 o; ZWaseem got lazy and gave up to soon. It still makes me mad
4 s" ]5 V4 `0 zwhen I think about the potential.' j6 v! I1 h- }! i Z
- s/ j, B# a4 O9 g- ~: S. u- e1 R; tIn fact, it was ironic that when he went back to university
& C; e& g6 \' L* |in September, he virtually did nothing and his affiliate
( S& V6 c z0 m5 U8 Bcommissions jumped to almost $4,000 in both September and7 u* e4 S2 M( d. x5 G# T
October.
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' h5 ~5 a( Y- C9 N) E J( F, m$ d" IIf he had just spent a few hours optimizing his campaigns
$ \ f* ?7 z z6 _" [- E$ G! vusing the *system* I showed him, he could have easily netted
! m. B# l. C& E" v5 ? i50% of these gross revenues as profit.9 t2 W' D# G& Q1 v4 a! p- S, a# Z
# t3 |2 ^- ^6 vHe still isn』t doing anything with his campaigns, but is! ]* X- y. G, Y$ w3 r4 w$ X
still netting an average of $1,000 in profit a month on, S5 I1 W& T6 |0 }1 A
complete auto-pilot.
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; V$ x5 Y- r1 O6 A$ C, I% l3 v" fI actually just recently saw him after he came up to help me
! l9 Q" k' s1 iset up my recent two day seminar in Toronto.
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9 {4 t7 S9 W$ l1 k# RYou should have seen the look on his face *after* my two day0 {5 i- p- [4 K ~5 d
seminar, when I spilled the beans on *everything* I do to S- P, V% m! W" v J1 e/ _
select group of 25 participants.
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) l0 \2 I9 f. r4 tI only taught him about 30% of what I knew.3 T0 |- K/ X9 Q: d. ~' n
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He came up to me and kept repeating 「Man, I gotta finish
% v1 ?& O8 C: I2 \4 Bschool and start ramping my campaigns up.」% ~$ U' V: Z$ v- n! |' u2 x
# H( o; a) e5 Y- E% Z O# Q, FDon』t worry bud, only one more semester left.
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: ]. i$ j! ] H, RHope this story motivates you that if a broke college
1 {$ |( Z4 a$ ?' v0 i8 Zstudent who didn』t have *any* Internet marketing experience
G; q2 A& ~3 ^6 ~can make money using the PPC to CPA money model, so can you.0 P! e6 T" Y% r2 q/ j8 Z6 f* M) s; P
' c7 F j; I5 ^Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
