找到後續文章了) e: b/ n2 I( T: f, |# _3 w
$ {. D+ }( V: e7 q" cCan I Teach This PPC-CPA Stuff? Part 21 a6 C+ c+ W. e% S2 Z
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Okay, here is the continuation of the story on how I got my
; Q5 i& g# {2 m0 p; W" pbrother-in-law involved with driving traffic from pay per& J/ ?! Y/ e' Y7 P* E7 c# r
click search engines to CPA lead offers.
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8 E4 }( |3 b: l! O+ h2 I+ tI left off on how he messed up his Google Adwords account
" d n* N4 L9 }5 j: k0 ^and how I was trying to fix it.
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# z6 |0 e$ _, bHere is what happened when I dropped the bid on that $1.25& r! Q) V3 `4 w) B$ n
lead campaign from $1.00 down to about $0.25.
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Ready?% h. c5 q5 o# G- C, {, t9 Z; q. P
' r2 x1 |: O! o0 z+ [; P* r6 |' |Google accepted the new bid.
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) ^$ ?- r7 c/ T! q& `3 V" r: M* ZWoo hoo!
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/ p0 V- V4 [& n9 dNow Waseem can actually make money on this offer. Google
6 a2 V# [# C( Xrewarded this campaign because we had developed a good CTR
" Q; L6 S. r" von the ads.
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! U2 e1 n9 }1 b, ~, cFrom this experience, I reminded him to develop his ad \- T# a7 v$ d+ f3 Y7 y
writing skills to keep a good CTR ratio for all his ads on2 n# B+ E4 j. a2 f6 E+ c: Q6 y
Google.6 d' ]+ m- X" S9 n
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He is not a big Google fan because of all their
; A2 o5 ?9 F5 d; }2 \: A7 G' Brules and restrictions, but he really likes MSN and spent a
4 m" a& h( W4 @lot of time on this PPC search engine setting up campaigns." [/ w' O# n; x9 ~0 N
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He only ever did learn Google Adwords and MSN Adcenter. He
% q2 h9 U' o% G1 y$ d) U, Gcould have built a lot more traffic if he had experimented
, w( n% U. W6 Iwith the list of other *profitable* pay per click search
( K$ ?! v _4 E- k1 lengines I had given him.
9 k, y# y' z4 L: p% h3 f
1 f7 V# M# t* m- ?' {$ NHe started making some good money, but things could have
) d6 P9 n, U# T2 j9 u6 L* Sbeen better if not for the following:% k( T/ k) H! s+ L6 T6 c( b
/ E; l# J2 e! [& g" r* q1. Never use a broke college student who hasn』t made more
9 Z1 S* _& j* Mthan $2,000 in an entire summer as a test subject. As soon
/ S3 z, }% X" b, j8 X, e D, ]as Waseem started making $100 in affiliate commissions a
' O1 j$ m @8 k! y3 V$ Pday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*3 J/ d1 I- {# d6 }2 ~2 O
distracted by the World Cup. So distracted that he told me
. ]# c8 N* t' A+ }' J$ g4 ait was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
- C7 U! V8 K# W+ pand had assignments and tests to complete. Okay, I will let
5 N. }* _- g0 |1 q& U& J! Ithis one go.7 z' u% }9 r& f/ ?
+ \, o I( B" n" _' d" S4 @" h
Over the three and a half months he spent at my home, he only
' t; i% `% e4 k0 q0 R; C: J9 Hgot around to driving traffic to 4-5 offers. I had hoped
0 R: `1 }' N9 i+ h# athat he would have built enough traffic to pull off a* d$ }# D) h9 S
$10,000/month.
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9 ]1 k; n/ w7 j1 lHere are the result of Waseem』s stats since mid-May by
) Y0 I* S O$ |8 xmonth:
% ?0 m# G( M; h) v- D* U7 N& A: X, E" ]- e3 L/ D
** May **
9 k& n8 G) I: z8 aRevenue: $830.05
$ ]$ J# ~: m" P* O1 jCost: $616.388 Z B3 q6 u5 g* s
Profit: $213.67
1 ~$ ?; a* w& wNet Margin: 25.7%" k/ q9 b; x$ l( f1 a( C( H4 L- W- q6 J
# h. g: B- E* Y4 ?) s
** June **' l# \% w) w1 _' P/ Y# B) f" H3 V- J
Revenue: $2,526.95. b9 _6 F. i0 K* ^. P
Cost: $2,390.28# o C6 [* S0 _# Q. e" l
Profit: $136.67% M# _! l$ a6 F4 q, b: l6 A
Net Margin: 5.4%
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** July **
0 c1 u5 h" x( g4 c! \. D; JRevenue: $2,787.40
2 B; i/ H- m6 p* ~7 RCost: $1,749.53
/ [, Z: B9 s, ?/ G' hProfit: $1,037.87
6 I9 C0 }- q& t0 ^' mNet Margin: 37.2%
4 }% p, _! f( I* E: O' O2 S! T6 u% Q { a/ M% e. C8 |
** August **( |7 b# i" I; y" _9 B
Revenue: $2,983.309 X# [( r1 A2 u: ~- H9 e
Cost: $1,945.83) G3 W8 F7 a% L x# K% `3 {
Profit: $1,037.47
& P, ], Q' p' d6 ?Net Margin: 34.8%
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** September **
' u! e, Y! W" ^1 L2 g8 IRevenue: $3,841.308 }" P( e" D7 f( M# i8 Z# d9 i
Cost: $2,662.14; X. z7 ?# M k [; c& Q
Profit: $1,179.168 W' e* w/ Z; G; `1 Y& F
Net Margin: 30.7%1 @6 M0 N! D2 n/ y5 ?: y6 J
1 }1 Y! t+ a" i- N! p& t% v) Z
** October **
/ [% m, I# a7 ^6 b/ q: D& u2 |- O8 oRevenue: $3,752.30
U# s! [, L& @' z9 B2 MCost: $2,701.78
# ^- l/ K. }9 k" Q% rProfit: $1,050.52
7 X7 @+ Z( |+ J+ g% O/ I9 sNet Margin: 28.0%
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4 Q2 j& G' j4 L( T% Z; k** November (forecasted) **: i5 z' n9 j" n7 P2 p
Revenue: $3,280.00
9 s( o, f; y5 v3 }Cost: $2,403.00
3 O" `1 G6 T0 A8 }" l- E" }Profit: $877.008 x# ~9 r9 ?( v0 K+ v: P0 u
Net Margin: 26.7%
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& m2 l0 ^/ ] d2 y, q% m: S# MFor some people, they may say that the above profit is not
- P4 @$ ?( ]" z" t3 C3 Sa lot of money. But for others, that is enough to cover! S7 I: y1 w, x1 f
a mortgage and car payment.
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For Waseem, this was a windfall.
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. q8 m; v; C% e6 lWaseem got lazy and gave up to soon. It still makes me mad
& J6 T- p, c7 S/ q' \ Awhen I think about the potential., Z1 ?) d9 S5 X
( C1 z, I" F4 ^ g! wIn fact, it was ironic that when he went back to university
5 I6 v+ B( u6 X# M! pin September, he virtually did nothing and his affiliate/ E! R; e8 Y# S: l
commissions jumped to almost $4,000 in both September and
! q2 c; u3 u2 |+ u0 h! ZOctober.
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- e- g3 X! B3 h( j: OIf he had just spent a few hours optimizing his campaigns
' T0 k, S8 d( husing the *system* I showed him, he could have easily netted
2 I3 P1 X2 {9 }* ~3 C4 L0 D# v50% of these gross revenues as profit.% l5 n2 j# Q/ l7 ?+ s
4 j8 K1 y/ Z9 l0 f$ G) Q6 bHe still isn』t doing anything with his campaigns, but is: x. X3 |: ?/ y' I3 n* j
still netting an average of $1,000 in profit a month on
4 Q& ^7 Y- ?% s/ L& H9 k3 C: mcomplete auto-pilot.3 y4 S! X. K" {; C: y9 Z i1 s: h
! d6 u$ ?" H$ b" b( MI actually just recently saw him after he came up to help me! S! H- ^4 B' j) z
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day4 r& N1 V0 n5 T( I) K- J/ b
seminar, when I spilled the beans on *everything* I do to
. z6 @/ u! t8 ^8 t7 [7 M, M9 ^' }& b2 Iselect group of 25 participants.
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I only taught him about 30% of what I knew.: N" Z- K e' M/ }( X6 R9 L# b) J
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He came up to me and kept repeating 「Man, I gotta finish
7 m1 q8 a. ^1 y+ wschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.; @, ^4 a% C: r1 O4 i( B6 o2 Q2 m
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Hope this story motivates you that if a broke college
2 B, L. c9 D& t A" ]; `student who didn』t have *any* Internet marketing experience$ R! Z5 T) h( c
can make money using the PPC to CPA money model, so can you.
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2 @) k( D% P% E8 K! m! q8 t" YStart building those CPA campaigns!
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- z3 F7 V! V; e! f/ x% s; kGauher |
發表於 2008-2-25 03:10:58
