找到後續文章了
% |! w' _3 E6 z" N5 y; k$ l0 i8 c8 N5 d) ~3 _
Can I Teach This PPC-CPA Stuff? Part 2
/ n ]. S5 G. Q. g: n# @) E6 m4 P8 W
Okay, here is the continuation of the story on how I got my' H8 ?5 w4 Z+ w/ L" c
brother-in-law involved with driving traffic from pay per
' q2 y6 ]4 C0 C6 uclick search engines to CPA lead offers.
0 Z0 J0 g( M1 a: _6 I: |
" q" e+ z. u( t5 b- rI left off on how he messed up his Google Adwords account
$ K# s2 h) S( k) y5 U4 @and how I was trying to fix it.
8 s$ g9 Q9 p% Y5 b5 x3 d; e) a, O; P0 Z b6 [" t: a
Here is what happened when I dropped the bid on that $1.25- t) A4 P! |& P5 M0 ^
lead campaign from $1.00 down to about $0.25.
4 z% g% U2 Y0 ~, j1 ~1 t
& {! t9 O3 e# I0 AReady?
. g1 R5 {$ K) I" f j p) v" R* E( ~6 I/ i" ~5 F+ i5 T6 O* r
Google accepted the new bid.
* d0 m* o0 j5 T2 Y# d% Z
$ f) s9 Q9 ^( EWoo hoo!# } a) V: B" P1 V) r
" k: b$ [, n; z
Now Waseem can actually make money on this offer. Google% E( g# X* `( y& V# n! {4 o
rewarded this campaign because we had developed a good CTR4 V1 k& I% m! R/ c
on the ads.
7 X$ U# m, _) N, Q8 G7 r' b& I# p0 [+ O+ v7 o
From this experience, I reminded him to develop his ad- o/ Q/ t) u4 q; ^$ b
writing skills to keep a good CTR ratio for all his ads on* j& c- {. g: T/ K
Google.
1 t- o7 t/ m* R- L) u
8 `8 u8 b8 R! K7 {6 k* oHe is not a big Google fan because of all their- @2 I- {0 ~) Q& g
rules and restrictions, but he really likes MSN and spent a! k6 ]9 x9 |1 Z) z6 D8 w
lot of time on this PPC search engine setting up campaigns.; k4 X7 {- j2 T9 L' J. d4 u
" A% K% t+ T$ E8 M- E4 E
He only ever did learn Google Adwords and MSN Adcenter. He
/ M# |1 N' [' y" @" |' {4 Q8 c" Fcould have built a lot more traffic if he had experimented
/ t# V$ n" Q9 e- x* wwith the list of other *profitable* pay per click search. j$ Q) I' k. w! |0 }7 S6 z% f) T9 O
engines I had given him.
; } F& x) ?* X' c" F# K2 J9 r$ Y# V/ L& Q2 G
He started making some good money, but things could have
4 K! \3 W% |2 `; H0 U6 }been better if not for the following:
0 r! w" D) L* t
+ o9 G( C- B& E# w5 P# p1. Never use a broke college student who hasn』t made more
4 ?6 O5 Z( B! vthan $2,000 in an entire summer as a test subject. As soon
% N5 x9 b* t4 y9 Jas Waseem started making $100 in affiliate commissions a1 C1 }0 i' X& Q X% F$ L1 ~
day, he got lazy and stopped doing much.
" J F7 O5 w: F: L5 X; G% k- r& L# V) Y4 \' L
2. World Cup: Waseem is a soccer fanatic and was *easily*3 r" p5 h& q1 s; E6 n, J
distracted by the World Cup. So distracted that he told me0 u: d( i; Z4 x q. e
it was a *need* for him to watch almost all the matches.
% v8 s/ N r8 M0 x! p8 k' u! T7 @, B& ]/ c `* W& R" J
3. He enrolled himself in a full-time course over the summer
/ j+ G3 q, Q) C1 q* L- }1 \6 _and had assignments and tests to complete. Okay, I will let% H7 x) q3 Q. r, `+ I8 U, E
this one go.( @) D0 l8 |" K5 z; I
% |) l3 T: e, G. W- _0 J
Over the three and a half months he spent at my home, he only
" A/ R4 H9 D4 a! U9 {got around to driving traffic to 4-5 offers. I had hoped/ m" B+ \- j6 C( B1 w7 ?, @8 {0 d
that he would have built enough traffic to pull off a
0 N [0 l8 ~, ]9 ~- @9 w/ d6 f2 |$10,000/month.4 C3 y8 d2 W/ R4 K. Y: n
8 w; E# _5 f' Q, q; K: d0 ^Here are the result of Waseem』s stats since mid-May by- ]6 h; S( ?- w/ v$ v& T
month:- \. Z' U( x; P; V
( t- R- s O# Y2 X& l9 t# P9 j** May **4 X* C5 z. [- }5 ~2 G- }- i
Revenue: $830.05
' N1 t6 j$ ]6 |& @3 mCost: $616.38
/ f2 c- p5 Z- e# J2 O j1 wProfit: $213.67( ~, {5 E8 x5 ~. U8 @
Net Margin: 25.7%
: g. J( F3 w% _3 y% z
$ e9 g# \5 E+ C+ M/ Z** June *** {4 B+ b0 Z% K% ?5 |4 ~
Revenue: $2,526.95
4 v! o$ p' }: f6 V7 k8 w0 f f3 qCost: $2,390.284 a, u: G- c8 _% {& F
Profit: $136.67
% P$ @# w2 H. u" w5 Z2 RNet Margin: 5.4%; w7 J3 M: ~4 O% d
% j+ @5 g. | v5 C** July **
) ?0 I) j# o5 d2 F6 URevenue: $2,787.40
) Y. i5 r R2 l( _& oCost: $1,749.53
" J( d- G7 D( i* qProfit: $1,037.87# r8 g6 f9 K# p$ _
Net Margin: 37.2%4 l3 i. A& P9 D4 @: P' l
* }' Z# ~0 q3 x: n4 M** August **
) |; G4 n% t" i0 E2 f# h0 B7 wRevenue: $2,983.30, B4 F( ?& d$ O+ E7 l
Cost: $1,945.837 a7 |/ L% M; Y2 U% f: _, q9 N1 ~0 q; N
Profit: $1,037.47
. [% d( M4 E1 \) p& c: z8 j- fNet Margin: 34.8%; B. A4 i& s* d; f& o6 L% h
- O8 f, X/ R) Y** September **
; \3 a. I, z6 ~9 S4 \" VRevenue: $3,841.30
" E) K4 v! u5 O& \$ {( ZCost: $2,662.14
8 [/ K7 m! U& Q$ [Profit: $1,179.16' K6 X+ S6 H. T; E% e
Net Margin: 30.7%
3 i2 y' r( x4 J9 O' a7 Q6 U! d7 W, N* ?6 R+ j
** October **
% p6 K# ^7 o9 GRevenue: $3,752.308 [5 |6 i5 \6 K5 D
Cost: $2,701.782 Q( B( [- X; y
Profit: $1,050.52
0 w- |% R2 s5 N( ?- `6 ~8 tNet Margin: 28.0%! A2 u8 R0 O1 G8 t. O
4 U4 D/ G% ]8 v
** November (forecasted) **
& e t8 u+ X+ J2 H3 b k9 pRevenue: $3,280.005 o5 ^; O# v! F+ M! n
Cost: $2,403.00" R( D7 S, p5 E Z
Profit: $877.00
$ Y2 Z g; ?7 R3 o. QNet Margin: 26.7%
6 C( y, Q, G" n; v* O+ O% M* s* y. H1 a6 w) W; N' x' B5 F
For some people, they may say that the above profit is not
6 x- p- T3 D: N8 f- Wa lot of money. But for others, that is enough to cover! Y0 [! e$ C) j* s0 ]: \2 k
a mortgage and car payment.
: G D7 c; k( h8 C
% f2 k0 _# ]! Z/ D( d' d" GFor Waseem, this was a windfall.
: d' k0 B6 Q6 ?- x! {0 B$ _- C
+ M4 y0 L% V9 A) DWaseem got lazy and gave up to soon. It still makes me mad& a: \- g: k0 q2 N
when I think about the potential.# R9 N- x" Z; K' D' v3 ~$ @) ~5 F
0 [% M+ _0 L) QIn fact, it was ironic that when he went back to university0 J, S$ O& J: M+ U) z$ R$ G
in September, he virtually did nothing and his affiliate
$ }" a/ C, t7 |% x O r7 bcommissions jumped to almost $4,000 in both September and. C3 D( F5 u* a' A, t9 s+ X
October.
+ |! I: `" r5 g' t& F. d( u/ W: Y8 X L! C4 {3 h/ a4 z8 ^
If he had just spent a few hours optimizing his campaigns8 H' B8 X* J% r, X; G3 |
using the *system* I showed him, he could have easily netted
}& W. L8 F* }5 T$ S% w$ G: v& U50% of these gross revenues as profit.
' ~4 x& S! }* Z2 h3 c8 N& l" b% `: m( i4 B: F( J4 ?
He still isn』t doing anything with his campaigns, but is
. D. h% F+ G9 o' A7 D( istill netting an average of $1,000 in profit a month on
2 o7 T- A; [0 t- ^complete auto-pilot.
( i1 V) @7 `# K/ k2 @! ~
6 a8 h* \. i, P4 G- x1 vI actually just recently saw him after he came up to help me
5 n0 @) v; b& }# \& h8 O& E! k8 I# Eset up my recent two day seminar in Toronto.
9 P$ v0 @" J3 h& c- X$ c4 G A/ v8 E" ^1 \( D
You should have seen the look on his face *after* my two day
) ^+ q0 Q* n, M3 Hseminar, when I spilled the beans on *everything* I do to
5 F) q3 |4 }1 y' e! Gselect group of 25 participants.
! s& f# T( N/ U$ ^% e8 a# _5 \' K' `6 m* ]: f% P. z
I only taught him about 30% of what I knew.
. U; Q5 Q5 q: U* ?
8 c* L" @5 W6 v) O3 o& m6 N7 Q' jHe came up to me and kept repeating 「Man, I gotta finish4 T a! a* ^9 Q2 f& L/ G
school and start ramping my campaigns up.」! _% O+ W" M( U' a
p1 {! o* @; c4 CDon』t worry bud, only one more semester left.* [: S I/ j1 {5 J7 Y9 t" Z% i
: `6 i% C7 s1 E; z
Hope this story motivates you that if a broke college8 x, R& z) [8 ?- y; z
student who didn』t have *any* Internet marketing experience
' N/ N: m3 u9 C* k% |7 lcan make money using the PPC to CPA money model, so can you.
; W8 t/ R h* N1 Y
' B9 ~; q& w( V2 H" R, xStart building those CPA campaigns!
2 X8 ?) l- i, v- I K) e$ N5 Y! G! r H7 o% {# c! h: m' q
Gauher |