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Can I Teach This PPC-CPA Stuff? Part 2
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1 ^/ H# B/ O! w; H3 }Okay, here is the continuation of the story on how I got my/ `/ G7 y/ B; S% W8 ?
brother-in-law involved with driving traffic from pay per. _8 P6 [$ F c/ ?, F
click search engines to CPA lead offers.) ], g6 Z" F& j4 |; ]
" _+ F( J; }3 tI left off on how he messed up his Google Adwords account
" A0 G6 b `0 M) x0 Cand how I was trying to fix it./ I1 ~; N3 x" y# J" U% n
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Here is what happened when I dropped the bid on that $1.25
$ q+ R; F4 c" F# C" \3 qlead campaign from $1.00 down to about $0.25.- c E3 X7 P: r7 |) p# _, h
4 O+ ~1 h3 S( U T* c$ a0 d$ fReady?- _% U0 I, K6 ~6 r1 R! @
b" f4 z, U: W1 p' Q6 J' gGoogle accepted the new bid.
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; V8 {4 a" @. S+ } w" b0 XWoo hoo!
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Now Waseem can actually make money on this offer. Google
8 i" e4 V( G7 r9 }rewarded this campaign because we had developed a good CTR1 R8 P8 V0 Q; _7 `
on the ads.+ @; d5 [) L9 w8 n' T# a* K
3 A: G. y1 _% R2 G1 Q+ ?From this experience, I reminded him to develop his ad
( M# c( q$ e( @writing skills to keep a good CTR ratio for all his ads on
- i, c4 D4 T y# k# eGoogle., \8 S1 A1 Q2 y6 m9 V8 q
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He is not a big Google fan because of all their$ G4 h4 l! f G$ a7 C! c0 b# T
rules and restrictions, but he really likes MSN and spent a' C6 u3 O) G7 G& |/ y
lot of time on this PPC search engine setting up campaigns.$ P4 F1 b V! k
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He only ever did learn Google Adwords and MSN Adcenter. He; w" ^2 X5 S V: I% Q6 S
could have built a lot more traffic if he had experimented4 t( [. }; `2 D. O) A3 R8 D' s* G5 }
with the list of other *profitable* pay per click search' O N$ ]4 X; f
engines I had given him.
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4 k+ {& S4 `6 s" E! L7 U6 l: T9 ?He started making some good money, but things could have
$ F4 ?; X w) S" B7 Qbeen better if not for the following:" Q2 x, s d R& f5 `
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1. Never use a broke college student who hasn』t made more
' }% F# H6 E7 f4 b$ Hthan $2,000 in an entire summer as a test subject. As soon
' C' L( M* v$ t- k2 X* Z! |) Z' c+ @as Waseem started making $100 in affiliate commissions a1 {0 }$ b q8 g2 J& L$ w
day, he got lazy and stopped doing much.9 ]) Z% H3 ]5 O D+ d4 V
. k2 B) t8 Y7 C8 |& }2. World Cup: Waseem is a soccer fanatic and was *easily*3 w" \! w. e; t7 O; H$ a5 |: Q
distracted by the World Cup. So distracted that he told me
* M6 y& b/ h6 Y2 v$ ]3 M+ g* D" fit was a *need* for him to watch almost all the matches.- n! ^8 O) t% B# `
4 S$ _) J* L/ r7 a: i& v3. He enrolled himself in a full-time course over the summer
$ U' r8 ~: U9 A* J6 Tand had assignments and tests to complete. Okay, I will let
' z- V1 T- J7 U: N/ j6 ^this one go.
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Over the three and a half months he spent at my home, he only
; l7 J. ^1 S, g/ R! c# Q$ Ngot around to driving traffic to 4-5 offers. I had hoped
; [* q( Y* `0 ^3 G" A( [6 Xthat he would have built enough traffic to pull off a, ^9 [- w* N1 N7 e* x
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
; t b5 v6 X9 |month:
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** May **
0 N9 d! o1 n; Q$ A- JRevenue: $830.05
6 b! w4 d: T4 U$ ^4 c$ @Cost: $616.38
# Z" }8 G3 {( U! jProfit: $213.671 k. k6 q- J$ }7 H" r; D! l# X$ R* r
Net Margin: 25.7%
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** June **
; D5 ?) b! i- Y) \: I oRevenue: $2,526.95) U1 [% Q9 \. v
Cost: $2,390.28 \$ r3 V9 e V$ n
Profit: $136.674 Y+ D- g" F6 G) p. B7 I
Net Margin: 5.4%" [2 ^1 x1 O3 O1 Q5 O
3 t; I$ h5 U3 S7 A& z** July ** W+ I, r7 z- R, `
Revenue: $2,787.40. a9 D) |( H! x4 r; c$ t& T X2 \ c1 P
Cost: $1,749.53
/ i8 x( ?( c) h2 ? UProfit: $1,037.87
" N. }$ v5 V O4 Y4 K8 HNet Margin: 37.2%
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** August **, z, ~8 G. @0 j7 E5 I
Revenue: $2,983.303 B: ~* j# K; M5 i' r+ c
Cost: $1,945.83
# z. t( a1 o7 j A! @6 m1 tProfit: $1,037.47, D, ?. q0 H# A
Net Margin: 34.8%+ w/ y6 `! j6 E3 ^( ]4 G
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** September **
' o8 Y9 S6 U3 B1 |, j$ B5 b7 x% oRevenue: $3,841.30
; @# E; T) C* @Cost: $2,662.148 P: ]0 x* e1 U. H. i" B, H
Profit: $1,179.16# i8 w9 g3 P6 ~' ?' K
Net Margin: 30.7%
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** October **
+ [) D8 a; p' H; `/ n" cRevenue: $3,752.30
K$ O( _: W" ~3 _Cost: $2,701.78
! n8 M% L* o2 Z& b; jProfit: $1,050.525 H5 e& {+ {1 b; v
Net Margin: 28.0%9 A: ^1 }/ M; v, c3 a9 b; z
' N0 l; _; k. t0 o** November (forecasted) **
0 C. O( H7 V6 a; ]# d' P9 ARevenue: $3,280.00# M' b4 _8 v' _: u- T _4 g
Cost: $2,403.00/ |( ?# r* m! l. E1 A5 Q: c
Profit: $877.00
0 r: V$ f) i" V$ N7 b% y8 t" VNet Margin: 26.7%
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! F0 O9 i' v' X* UFor some people, they may say that the above profit is not
7 V7 |9 M5 M' Y/ P# Ya lot of money. But for others, that is enough to cover
% v- t9 Q6 v: h$ H4 w: x( p e8 M7 ta mortgage and car payment.% @ n0 C9 O' J5 C$ c
* d( i% b8 R9 f) U2 N: ], IFor Waseem, this was a windfall.7 c* ?- ]3 ?# k' \7 g5 z
! _) E* X( r6 ~4 s+ o1 h- FWaseem got lazy and gave up to soon. It still makes me mad( P- i+ z6 `2 a8 _/ I4 q) I9 J
when I think about the potential.
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4 J7 z% V5 \: H* F" b! F% [ z& SIn fact, it was ironic that when he went back to university3 u( Z8 h8 u! z3 o" ]* p
in September, he virtually did nothing and his affiliate
1 h; \: Z* ?3 S6 I0 Mcommissions jumped to almost $4,000 in both September and8 ]+ X" V T- ~# l+ Z
October.
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If he had just spent a few hours optimizing his campaigns
5 p$ s0 T* i' H% f! L% qusing the *system* I showed him, he could have easily netted
@8 b( H: L5 }; A50% of these gross revenues as profit.0 c' M: F5 T( C/ p) @" N* [
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He still isn』t doing anything with his campaigns, but is
! g9 y7 ^& @# v! ustill netting an average of $1,000 in profit a month on* v s4 S* ]6 j! x# T L# G
complete auto-pilot.8 E& _7 B y& T1 K
. p8 T! c9 h, M* w9 ]" C/ gI actually just recently saw him after he came up to help me
0 U: ]/ D+ |8 h# t/ z0 Hset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day E4 c- X- K; L( o) d" F
seminar, when I spilled the beans on *everything* I do to
, k+ Z F2 [) |# S# bselect group of 25 participants.
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I only taught him about 30% of what I knew.+ y& Q8 ]8 `& E: Y' R( Y
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He came up to me and kept repeating 「Man, I gotta finish; T) L' i% p! t! B, Y9 z% b
school and start ramping my campaigns up.」
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& m+ [9 n& d! O& q1 @- qDon』t worry bud, only one more semester left. q8 o* n, V7 M) E5 a4 J4 e
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Hope this story motivates you that if a broke college5 \ u& @; C) @
student who didn』t have *any* Internet marketing experience
2 m& F6 T. d, k/ @. ]8 ncan make money using the PPC to CPA money model, so can you.
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% c7 ]7 u0 h; u/ ~: C sStart building those CPA campaigns!, G& g+ M I5 @% ]" r! a
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Gauher |
發表於 2008-2-25 03:10:58
