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Can I Teach This PPC-CPA Stuff? Part 2
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/ |# N6 ` x. k( U! }: ]Okay, here is the continuation of the story on how I got my
% |4 ~& J, U2 t5 tbrother-in-law involved with driving traffic from pay per8 D, w; P; Y% Y. l
click search engines to CPA lead offers.2 ^' v: D* G& F( u) S
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I left off on how he messed up his Google Adwords account
" J+ ^3 {% @: G/ [( F) Fand how I was trying to fix it.. O" T/ q1 k {; K
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Here is what happened when I dropped the bid on that $1.257 x' a8 _' E M. D. z d8 N
lead campaign from $1.00 down to about $0.25.3 Y" Y# |4 `$ K
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Ready?# Y" L) |5 Z" ?, r6 e- |5 _( t
9 G$ E7 q- H6 W$ m. U, B- JGoogle accepted the new bid.
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Woo hoo!; u4 m6 X4 d, Y1 K- t. M8 \* C) h
% I4 X8 m9 K$ g2 ]' DNow Waseem can actually make money on this offer. Google2 y* M- Q$ }' j3 H* t: Y
rewarded this campaign because we had developed a good CTR4 r: d' F# G" `8 X5 N2 O1 i* u
on the ads.
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From this experience, I reminded him to develop his ad
- M2 A- {9 e% I! @+ R6 o- Mwriting skills to keep a good CTR ratio for all his ads on
9 |7 j! h4 p% {7 H$ {6 E aGoogle.
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He is not a big Google fan because of all their. F2 B% m' o# [( _
rules and restrictions, but he really likes MSN and spent a
. w& O: U2 H5 {% C) Y1 Klot of time on this PPC search engine setting up campaigns.
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4 {) X; P" @5 C4 Z/ \4 i5 LHe only ever did learn Google Adwords and MSN Adcenter. He, S' o$ ^1 j; C+ t! S$ S
could have built a lot more traffic if he had experimented; g1 R: C% u1 V& W
with the list of other *profitable* pay per click search6 N" Z, w; [6 ?
engines I had given him.4 ~- m& `' H. H7 t2 y
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He started making some good money, but things could have
3 J5 N* _/ p* c: x" Nbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more1 h9 M* L/ |" q- B8 S0 O
than $2,000 in an entire summer as a test subject. As soon
# y( I6 a2 b! x2 _/ nas Waseem started making $100 in affiliate commissions a
* d9 s$ D& ~3 uday, he got lazy and stopped doing much.
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. t5 \* Q V8 s# ]* d' J2. World Cup: Waseem is a soccer fanatic and was *easily*
1 z7 V& g/ O# mdistracted by the World Cup. So distracted that he told me# \% W5 V9 r& r Y0 W
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer4 I/ ]! x( F% y9 ^! a4 v" p$ j
and had assignments and tests to complete. Okay, I will let$ |: J0 ]) W2 P7 v
this one go.& f' q( L# q3 K& O
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Over the three and a half months he spent at my home, he only# M# l/ `; w. l3 Z
got around to driving traffic to 4-5 offers. I had hoped
7 S$ [# I6 n3 r. `. L0 Kthat he would have built enough traffic to pull off a
! L- b' E4 A4 ~9 Z X. p; V) P$10,000/month.2 s0 u: P9 R3 x. F0 s
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Here are the result of Waseem』s stats since mid-May by
% ^$ S# G: G7 C) Lmonth:+ } @, e% ^' e$ o0 u% o& z
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** May **
7 C% S; j+ c m* i% ?( KRevenue: $830.05
9 [1 ^0 ?( D$ f2 m1 x7 n1 f4 zCost: $616.38
, M$ c9 t7 N* o2 K7 ~$ c1 s7 K6 EProfit: $213.670 P! o- [( B' @
Net Margin: 25.7%
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** June **
- Z4 l% T/ D3 w2 f0 W# j# S: gRevenue: $2,526.957 E" J& E9 w6 t* X
Cost: $2,390.28
3 `* [7 m- i6 S; IProfit: $136.67
1 ~+ G& H% D3 l3 J7 |: A$ pNet Margin: 5.4%
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** July **
. J, z7 r* x k) T3 P6 E. ERevenue: $2,787.40! P; ?4 A3 U4 G) S- @% M. L. V
Cost: $1,749.53
1 E" c! W; {4 SProfit: $1,037.87
/ b! q6 A3 i& q8 t' rNet Margin: 37.2%
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** August **
9 _. j& w, \& j, n. c( a# U( }6 cRevenue: $2,983.30
+ w* k# C \5 |9 M, CCost: $1,945.83 q: ] P! V% j$ C& A
Profit: $1,037.47$ a7 d- A3 U2 J" {' L
Net Margin: 34.8%$ v# y- y5 O& C& B1 U
) t' s2 c+ B9 r8 `/ k2 J** September **
6 p0 |5 o( m$ ]4 z# ^7 D% D! RRevenue: $3,841.30/ B0 s9 L) }+ p/ t% N& u
Cost: $2,662.14* U `3 i5 w0 _9 J/ g# L
Profit: $1,179.16% s$ X1 n. ]" Q7 k) V
Net Margin: 30.7%" F- g" P6 r. ?: K
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** October **
( R, S8 e$ D4 e# O6 ^$ ^Revenue: $3,752.30# P% _" x( ~4 Y) k2 X5 X" D
Cost: $2,701.78* n# }4 Y1 L, K# w3 o9 H
Profit: $1,050.52
7 T, T {- S( wNet Margin: 28.0%
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** November (forecasted) **$ ?/ w4 V V& h* Z/ {+ W# |
Revenue: $3,280.00: c; i0 L# a P6 P% ~. ?1 Q
Cost: $2,403.00
6 H! M4 h4 w6 d% nProfit: $877.00: q5 p5 K- H( H; i
Net Margin: 26.7%# x5 H3 H; C! d8 l( J3 j8 c3 k
/ C3 N* k( F( [7 cFor some people, they may say that the above profit is not9 V1 [# P; H2 ?: H1 D7 W
a lot of money. But for others, that is enough to cover
0 T* V7 ]7 w) w! P0 ma mortgage and car payment.! B$ n/ K: e: z# I$ f: m1 c& d
- `3 `0 O2 A6 X% F( OFor Waseem, this was a windfall.' B# e1 I# r) q% J
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Waseem got lazy and gave up to soon. It still makes me mad1 ]! }, R: w: x; |0 n6 Y
when I think about the potential.
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In fact, it was ironic that when he went back to university
' K. P. z, M2 r5 N8 ?in September, he virtually did nothing and his affiliate
6 V3 t' n4 Y6 R b' E, N+ Dcommissions jumped to almost $4,000 in both September and
: o! Z! `+ {+ l/ H8 c( {3 u- cOctober.) q% e5 ^6 b5 Y5 c* W6 j
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If he had just spent a few hours optimizing his campaigns
! f" I; ]' ~9 E) Y( \using the *system* I showed him, he could have easily netted
/ n( e# C7 G0 V$ }& `( U& p4 d% b50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
! w5 D8 C: d- y: F$ [; I: istill netting an average of $1,000 in profit a month on' h% X9 u, v& ^% f+ [
complete auto-pilot.
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6 b& ]8 i( G) K5 g& u+ R: hI actually just recently saw him after he came up to help me1 W6 u$ w1 `( J0 |0 s: P
set up my recent two day seminar in Toronto.
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4 I9 F& p' t. v& M A, o2 RYou should have seen the look on his face *after* my two day* E" S' Z0 C9 w9 T$ c* n
seminar, when I spilled the beans on *everything* I do to2 a* b' c! j" q/ e5 R
select group of 25 participants.
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I only taught him about 30% of what I knew.6 Y6 X+ I; `2 X$ p$ h
& `4 A7 N( K; b/ i1 cHe came up to me and kept repeating 「Man, I gotta finish
+ } \5 [* d1 I3 X$ i' g4 ~: M; rschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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( ?% S# X% x6 H( f! ^+ D3 \8 _( PHope this story motivates you that if a broke college
) Y3 C5 _1 F' U! W Q( gstudent who didn』t have *any* Internet marketing experience: m) P' g1 c k r: k
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!8 ~) l/ N$ c4 _ x
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Gauher |
發表於 2008-2-25 03:10:58
