找到後續文章了9 z- s* j" s- }
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Can I Teach This PPC-CPA Stuff? Part 2/ L4 z1 G7 r: J2 W3 s8 J5 m
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Okay, here is the continuation of the story on how I got my7 v) u# Z1 B0 d7 n) q8 X
brother-in-law involved with driving traffic from pay per
& t3 n/ z4 M/ C+ _5 o) Bclick search engines to CPA lead offers.7 r; b z o& F7 S% l. ~3 T
' l8 s" j6 k9 C6 L* P" S! @* S8 jI left off on how he messed up his Google Adwords account# ~ }! f4 R4 D' P9 {/ ~
and how I was trying to fix it. [+ V9 s' S0 c. R4 d; g9 Q
4 P. A. L2 u+ dHere is what happened when I dropped the bid on that $1.25
% {" Y0 A0 V: W) b+ rlead campaign from $1.00 down to about $0.25./ c( T/ `9 M3 J* f5 M6 g* S0 Y
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Ready?
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Google accepted the new bid.
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0 O1 F' B# C1 w" O8 {Woo hoo!- A' u3 [, f# N- F
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Now Waseem can actually make money on this offer. Google6 W" y4 o5 S1 y
rewarded this campaign because we had developed a good CTR
: B: C9 v3 @4 g% N, `on the ads.
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3 d0 O8 k Y& SFrom this experience, I reminded him to develop his ad1 @* |" @4 z; q5 e
writing skills to keep a good CTR ratio for all his ads on
4 u$ r% ]: o. ]; \& KGoogle.
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$ _6 I i! Q' WHe is not a big Google fan because of all their
& M; h) I6 X5 \) u+ [9 \rules and restrictions, but he really likes MSN and spent a
2 y$ b* I- R2 v6 X* z; Z; Vlot of time on this PPC search engine setting up campaigns." K; _' P* c6 X/ _
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He only ever did learn Google Adwords and MSN Adcenter. He Q: e/ l O! m
could have built a lot more traffic if he had experimented$ p9 ?4 e5 J/ q8 ~, M6 M) h
with the list of other *profitable* pay per click search
0 D6 Q$ Y' a6 i+ o* tengines I had given him.
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; y6 }/ T# L: B& ^. THe started making some good money, but things could have
( y" g7 ]+ a% W! ubeen better if not for the following:
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% Q h! `, e: D. E1. Never use a broke college student who hasn』t made more8 R6 E. W( M U/ R
than $2,000 in an entire summer as a test subject. As soon
4 d9 \4 v. Y1 y! e8 R$ J$ aas Waseem started making $100 in affiliate commissions a3 @# G+ q0 M5 c: ~: r
day, he got lazy and stopped doing much.
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% O; p$ l: s9 c( f8 i2. World Cup: Waseem is a soccer fanatic and was *easily* \" }/ O9 a: P) Q7 p4 z0 ]
distracted by the World Cup. So distracted that he told me; S. i6 g) m) y2 k ?$ r
it was a *need* for him to watch almost all the matches., J: ~4 v% _2 Y: k/ t8 X
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3. He enrolled himself in a full-time course over the summer2 a& r- h+ K' g8 v1 ?3 t- o
and had assignments and tests to complete. Okay, I will let J2 _+ D n0 O4 ]8 L
this one go.
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! h$ p ]& O+ q) l) N9 H1 y7 WOver the three and a half months he spent at my home, he only1 j# x* z, K L
got around to driving traffic to 4-5 offers. I had hoped' W* f4 b% W d* h9 p# c3 T
that he would have built enough traffic to pull off a. ?/ q; K5 u; B& Z/ e% C
$10,000/month.; D7 I2 h7 H. y$ Z4 N& L: W5 ]
# P& G$ c9 ]+ a! ^2 {( B) G. ~5 vHere are the result of Waseem』s stats since mid-May by
1 N- G% I, X i. i2 @0 U/ T' qmonth:
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1 b+ v( W9 B( j$ k8 J** May **4 v* F9 V2 q; L' W
Revenue: $830.05
/ H7 p3 n% L& s# t+ mCost: $616.38
# `/ U3 W; o6 j6 q* A. Y. o4 H$ EProfit: $213.67
' ]: \+ L6 a7 a9 lNet Margin: 25.7%
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** June **) a0 K6 L: P% q, U
Revenue: $2,526.95# @5 q! d3 y/ i4 S) |1 D# D3 |
Cost: $2,390.28
; a) A! v( B5 E. U0 c; dProfit: $136.67
7 F2 B6 s1 o' YNet Margin: 5.4%- i$ B9 N! J' r3 I) }$ h
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** July **
, W/ c3 S3 L; z ^, JRevenue: $2,787.40
+ x; c. j/ A4 nCost: $1,749.53- A( s- n1 a4 E& q. J' S- ?
Profit: $1,037.87( l" k+ @; v/ ]% V* k
Net Margin: 37.2%" C R: W2 C! M; Q1 T E, Z/ X
9 [* V7 ] C! F, R2 h, }4 ?** August **2 O8 ` }+ D2 o6 \: G
Revenue: $2,983.30
9 Z* C& D3 o) |" H; BCost: $1,945.83+ I/ f& d2 k) u
Profit: $1,037.47
1 E! F1 ~: x/ z- T; s7 gNet Margin: 34.8%
$ \+ `9 k( T8 W% W6 i) V' e7 T, T: [; o* L6 P4 D) \6 _- y1 M; s! h
** September **
. D. a' ^; {5 p# r1 T, w; _Revenue: $3,841.30% J3 U2 v4 f4 u1 G2 G2 O
Cost: $2,662.14
7 k* J, F$ d( Y/ WProfit: $1,179.16' Y# z6 I c; P5 i
Net Margin: 30.7%
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** October **
G3 T2 h8 u: K9 B+ ]- V! nRevenue: $3,752.305 k( o6 {8 t, ^
Cost: $2,701.78. q7 c, M M7 D! w% g G7 f
Profit: $1,050.526 _% |) M# e: Y( K b1 _$ s$ s
Net Margin: 28.0%
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** November (forecasted) **0 S9 x7 P- S; t9 E7 N; y$ M
Revenue: $3,280.00
0 b. M: B/ O( yCost: $2,403.00
0 o) J6 _0 W8 q3 O9 c9 jProfit: $877.00. o& \! [7 X+ o" c9 J4 L4 _, _
Net Margin: 26.7%
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c3 s* W+ ]" N! f1 ~For some people, they may say that the above profit is not1 y1 Q# _1 |& k0 N+ a; F d( \, v
a lot of money. But for others, that is enough to cover
. E0 U" N( x/ N- i R# z7 g8 ^! Pa mortgage and car payment.
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- E6 h/ e6 e! G0 LFor Waseem, this was a windfall.0 g; t4 C; I% F7 a6 f( k
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Waseem got lazy and gave up to soon. It still makes me mad
& R+ ^$ S: \$ F2 @& Swhen I think about the potential.: y7 U% n- {& t7 z' |
0 r \1 I8 ~3 U! R- T6 T2 u0 O. b% XIn fact, it was ironic that when he went back to university
2 a& l) c7 ~* W* H9 P- l$ p& Din September, he virtually did nothing and his affiliate0 V9 ~) z# q S2 A. t0 M( U
commissions jumped to almost $4,000 in both September and; ^) W; Y- ?+ h8 I6 e
October.
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1 ?- a9 U( Y( ~5 Y+ m: `If he had just spent a few hours optimizing his campaigns4 I$ D6 I# E. C% P8 D
using the *system* I showed him, he could have easily netted
7 i8 s" {2 E' M2 E7 E, Z1 L5 S50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is' m" L2 o/ G+ Z6 T9 V2 V
still netting an average of $1,000 in profit a month on
, O0 ]) N* b, Ccomplete auto-pilot.
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0 F$ {9 ], Y1 A6 _& Y' @7 q: EI actually just recently saw him after he came up to help me
l D" i3 O9 kset up my recent two day seminar in Toronto.
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/ V4 x" p; ~$ WYou should have seen the look on his face *after* my two day
, _- B0 o9 }1 A) Z+ c" u1 @) qseminar, when I spilled the beans on *everything* I do to& k6 Z/ q! t4 r" d! d5 B$ ^7 M
select group of 25 participants.0 f% w. v4 y' k4 @) ^
" R) }0 h' @" A6 d9 GI only taught him about 30% of what I knew.- g \! F/ d" A- m$ r8 k9 J f
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He came up to me and kept repeating 「Man, I gotta finish) m& l+ ]/ w5 `% E4 P
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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# E7 Z9 s% ~/ Z) ^0 v# f+ s' bHope this story motivates you that if a broke college7 |1 R/ k. y: T: x/ U
student who didn』t have *any* Internet marketing experience4 q( K* R" N2 @0 e; Z1 Z$ t7 x/ F
can make money using the PPC to CPA money model, so can you." m+ y Q5 H5 ~9 g
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Start building those CPA campaigns!# A0 M( [* h$ K, ]
9 O' i# X7 D: S- wGauher |
發表於 2008-2-25 03:10:58
