找到後續文章了
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+ W% { ]) @2 ?1 Q4 C2 @Can I Teach This PPC-CPA Stuff? Part 2( W% N" E" M- |, X. l5 W8 n
. {7 d* d6 x* ROkay, here is the continuation of the story on how I got my+ {2 Q) s- s# |$ x. ]0 S$ E
brother-in-law involved with driving traffic from pay per
: t" j6 F+ K. g! Hclick search engines to CPA lead offers.* y# z, K9 Q! J& z7 M
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I left off on how he messed up his Google Adwords account- j& Z& `8 t- k' A6 C
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25* G5 E( Y% r# S3 p. ?$ X5 s
lead campaign from $1.00 down to about $0.25.! t: T- \' A# s& J! }* L! p
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Ready?
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6 H, F% z* J% c/ G& z: k/ kGoogle accepted the new bid.
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. z) n! M' b0 }& {* x* SWoo hoo!4 A7 I6 ^. B9 F9 M+ @7 G
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Now Waseem can actually make money on this offer. Google! W/ b6 ^& T) @. |# w- W* M
rewarded this campaign because we had developed a good CTR6 i, x7 }- x7 ~# \% r; E
on the ads.
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g9 N$ b7 B* s. e' X. X+ Z' tFrom this experience, I reminded him to develop his ad
# V0 ?( c' K# P+ f0 x; wwriting skills to keep a good CTR ratio for all his ads on
( x+ F! {/ l T# u. N1 w5 yGoogle., }: U, B' R! X
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He is not a big Google fan because of all their4 V0 u9 P8 |, Z( i: J1 [
rules and restrictions, but he really likes MSN and spent a, M: N0 l7 a- M$ k
lot of time on this PPC search engine setting up campaigns.! _. f& B9 M- x2 k+ }% K
7 X8 w+ m# C7 s9 c) d; i7 N6 sHe only ever did learn Google Adwords and MSN Adcenter. He
1 X' Q! `5 G: Wcould have built a lot more traffic if he had experimented
4 b! t3 s0 C/ R X3 c% I( `with the list of other *profitable* pay per click search
4 H8 f" f9 H* \6 q" E9 c1 |6 fengines I had given him.7 g' X: o7 e' w r6 Q P
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He started making some good money, but things could have& |5 t" K7 t+ y0 ?# {
been better if not for the following:" z* f0 k2 w, B
( Y7 K& A: z$ e7 x1. Never use a broke college student who hasn』t made more
5 a. J) i- P" T x* F1 o: Uthan $2,000 in an entire summer as a test subject. As soon
2 t6 S/ ^) W& {/ Eas Waseem started making $100 in affiliate commissions a: q/ [! h. O- p. P5 d& q
day, he got lazy and stopped doing much.$ d3 X0 }+ m; b; F7 ^, f. i
5 J l* | m6 O: T7 y7 K7 Y" T# s# b2. World Cup: Waseem is a soccer fanatic and was *easily*! N* T+ Z" ?/ \- f7 B# D `6 o0 H8 Q: O
distracted by the World Cup. So distracted that he told me0 _* ^- V% @* P3 @9 j/ e( s- p
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer, W$ i2 \1 V; g' a
and had assignments and tests to complete. Okay, I will let
; X( x8 F- |1 x' u: lthis one go.
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8 \& v( Q$ C2 E/ ^2 U' F6 v& nOver the three and a half months he spent at my home, he only/ |2 J9 b" U/ O) ^2 I1 u3 N1 `
got around to driving traffic to 4-5 offers. I had hoped1 f. y$ S* G. k) I, x; T* P
that he would have built enough traffic to pull off a7 q( g: @4 B' l# J. R- l" \
$10,000/month.
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) {9 }* O. F, ^! d8 z" {8 c% rHere are the result of Waseem』s stats since mid-May by
X/ c! a, w5 ^6 v$ w% _! [% O/ @month:
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** May **- P6 d: v- ^5 y9 [4 b: T) x4 e$ j
Revenue: $830.059 O8 F- R" h# L) p W; L% G
Cost: $616.383 z+ O" [5 ~& e Z
Profit: $213.67
k- G! @. s, X' s- kNet Margin: 25.7%& q0 G% P+ S! H/ z- Y% N( ]
7 A5 h1 x. x: p& Q% h** June **: l0 O4 b2 N0 Y0 P) {
Revenue: $2,526.95* D1 P& u" @7 z) g
Cost: $2,390.28
1 {! W) F7 B0 @: d3 P& C6 V3 CProfit: $136.67" L; Z. q% y9 B- s, z$ ?7 ]
Net Margin: 5.4%$ s7 I5 p+ E( h2 t) W2 F0 V3 s
0 R! e4 t& Z6 L; Y2 z- x2 [** July **
2 k4 R9 {- W4 r+ N3 a4 URevenue: $2,787.40$ D- D7 n; u! n1 |0 U: x) [! C
Cost: $1,749.53% Q$ e( j' T3 w* Y3 w( w5 }
Profit: $1,037.87+ e) L# l6 ~ ]. x' z g% x
Net Margin: 37.2%4 p a+ Y* l7 ?: f
3 ?! P2 T$ P' f+ _* r4 z1 c \** August **
6 f' D7 q( A0 x; W+ S6 j; _Revenue: $2,983.30/ b2 h5 v. b J0 v J
Cost: $1,945.83
0 x! P( }: n, `; V3 r( yProfit: $1,037.47
. r* O7 J B& Z/ t: gNet Margin: 34.8%
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** September **
% _$ `8 M `6 Z4 Q) \Revenue: $3,841.303 ^; m* D7 A2 V# Q
Cost: $2,662.14
5 c) W6 \5 `# hProfit: $1,179.16
- O: G+ D1 Z/ V9 m0 p5 x. cNet Margin: 30.7%+ ]1 z0 b2 W1 O
+ P5 _$ d c, M5 l& n8 U7 V** October **- O. n) j5 c* ?) |( D
Revenue: $3,752.30
$ U! L( Z- e7 e2 H7 O% e sCost: $2,701.78
; v6 _; V3 W( y) K& Y5 W5 eProfit: $1,050.52
. E$ j: c; _: V: [- I, i3 pNet Margin: 28.0%
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** November (forecasted) **% S- ~8 L5 G1 B7 j" p
Revenue: $3,280.00
; f' c" |! a7 O# zCost: $2,403.00, d3 f. b' y9 W, ^+ N8 A
Profit: $877.00( I# u3 l6 |8 U: G- B$ C% X! m
Net Margin: 26.7%
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For some people, they may say that the above profit is not
4 g& n5 e- H: Ha lot of money. But for others, that is enough to cover
5 R4 d% s; v- o0 ]1 s0 k3 ba mortgage and car payment.
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" H' C7 L3 G- H4 VFor Waseem, this was a windfall.+ ?/ p* t- y( i$ E s; U$ P5 t
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Waseem got lazy and gave up to soon. It still makes me mad
3 j% j) M8 O5 A5 w5 wwhen I think about the potential., E5 h# p, F; r; Y$ G
' H) s7 c% h% n. }3 S# qIn fact, it was ironic that when he went back to university b6 G+ Z- J5 d1 f P, s
in September, he virtually did nothing and his affiliate& y7 c4 U4 x2 S- A
commissions jumped to almost $4,000 in both September and+ C& e3 j6 T3 W& P+ u2 ?
October.
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If he had just spent a few hours optimizing his campaigns4 w; q6 {2 L6 c3 I
using the *system* I showed him, he could have easily netted
0 K: Q% \2 q7 T' R50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
) c% F6 b- l$ V6 q) |7 Rstill netting an average of $1,000 in profit a month on# }1 N# t+ V/ l
complete auto-pilot.
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! e( u9 [( s o4 I7 h* _ DI actually just recently saw him after he came up to help me) C# |4 Z9 \" y' m2 O
set up my recent two day seminar in Toronto.
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+ N$ c( A1 r* P7 E/ ~You should have seen the look on his face *after* my two day
5 a; i' l1 S# y# mseminar, when I spilled the beans on *everything* I do to
( v( c9 G7 o5 z+ tselect group of 25 participants.
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; g! {# Z; b* V& ~I only taught him about 30% of what I knew.' d2 c% A2 ^& X/ S; a" v( g
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He came up to me and kept repeating 「Man, I gotta finish
! _* {' K/ i: U9 c& Ischool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left. S* n+ w: w# L& a# c5 z" |$ R0 p
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Hope this story motivates you that if a broke college
3 B, x$ N6 w! C6 q/ T8 |- g) ^1 Jstudent who didn』t have *any* Internet marketing experience7 S/ T; @, S$ R: L
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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2 b9 N6 B) K! z: g$ Y* jGauher |
發表於 2008-2-25 03:10:58
