找到後續文章了
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, c) g* L7 Y; A0 b6 F5 A4 e7 ]; g/ pCan I Teach This PPC-CPA Stuff? Part 2
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. \7 W8 n( z3 {Okay, here is the continuation of the story on how I got my
7 T$ e1 G/ A! m) u7 P; V4 g. Ubrother-in-law involved with driving traffic from pay per3 n3 }" y, s4 S% n+ e
click search engines to CPA lead offers.# f! j) h/ e8 @0 _: V' `/ V- T
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I left off on how he messed up his Google Adwords account2 V* v0 O( a) F* H: {1 ~2 H4 |
and how I was trying to fix it.; s" T: b! I, }% M, [ Y* C
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Here is what happened when I dropped the bid on that $1.25$ z. _) T' B9 @& u* ?2 E7 U
lead campaign from $1.00 down to about $0.25.4 ~/ Q/ Q- w* H
. t- }2 A, u' G7 C, G6 k2 q/ XReady?8 r# o, y9 P! \
3 M& i" f, X k: g0 j& CGoogle accepted the new bid.; ^6 [1 B$ `% E; w) C; s
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
4 N+ ~" |+ X% c* y G& Q0 F5 Crewarded this campaign because we had developed a good CTR
1 g2 c7 a) H. r# B/ ?) }on the ads.. @- L" j( U- ]/ M) n! M: z4 N, y
p" [* U4 D# _From this experience, I reminded him to develop his ad/ U) m4 g+ U& {8 f/ _' \ x- @
writing skills to keep a good CTR ratio for all his ads on
4 n$ D: c) ]* H5 @# {Google.
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9 v+ {9 r, u5 K6 l6 J* W! kHe is not a big Google fan because of all their
0 v! o; }% y2 I6 A# a3 \rules and restrictions, but he really likes MSN and spent a
! b. ^/ Y; j: r" S; L/ K% llot of time on this PPC search engine setting up campaigns.+ {9 ^9 p/ s: @3 J& ~0 c, o
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He only ever did learn Google Adwords and MSN Adcenter. He! h2 O- ]" \# C4 o. s
could have built a lot more traffic if he had experimented& Q2 q! J, d6 e
with the list of other *profitable* pay per click search
: D9 R! f- @1 gengines I had given him.3 Y. D; f( z7 U' M* P
) Q/ _7 |+ w6 d1 UHe started making some good money, but things could have! {0 B m m% P
been better if not for the following:
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1. Never use a broke college student who hasn』t made more" u$ g t0 ]4 J# h4 [4 [
than $2,000 in an entire summer as a test subject. As soon
: _5 c/ D+ l8 ?8 U; S6 z/ v( qas Waseem started making $100 in affiliate commissions a4 \8 q* O# B& ^% g
day, he got lazy and stopped doing much.* I3 `. f0 H; X$ K
' e+ ?+ D. d6 d0 r: [2. World Cup: Waseem is a soccer fanatic and was *easily*) x9 z& ^ ~( R/ z. O; N, z
distracted by the World Cup. So distracted that he told me3 h6 E1 |# m" i$ l8 R
it was a *need* for him to watch almost all the matches.
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$ @3 Q/ h9 D7 K) M1 {3. He enrolled himself in a full-time course over the summer
# V) n1 Y, f' Tand had assignments and tests to complete. Okay, I will let$ A3 B- E! D3 x4 @: u* @
this one go.% D3 a: p( C, Q/ L M5 w# M
% d& }, A7 m4 @1 y$ E4 d, R4 iOver the three and a half months he spent at my home, he only% y' y/ q5 _1 W4 o5 N$ S7 b% a! F
got around to driving traffic to 4-5 offers. I had hoped: M, }! C5 U/ l3 w
that he would have built enough traffic to pull off a
* G/ a. I, i# }7 i ~$10,000/month.& H& g/ G& j1 v' n7 S4 A7 F: f
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Here are the result of Waseem』s stats since mid-May by& w2 l( F4 ^3 I/ ]# K2 y; T; i4 R
month:
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- }* }9 P; z5 l. V: S2 A** May **
9 u0 t2 ~, _ j* L" b3 W0 PRevenue: $830.05
* a5 Q; g5 F4 \$ F) e8 w( y4 W; q8 a SCost: $616.38. Y9 n2 k) H; N4 p" {
Profit: $213.67& I5 }" j# [. ?0 p+ W
Net Margin: 25.7%
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2 o: V# ^* O+ H1 Y w** June **0 w9 f3 Q6 c* `6 Q) o1 c$ h1 n
Revenue: $2,526.95
/ J& \0 ~$ v9 W* R# MCost: $2,390.28
! J. X& ^, g0 W7 T4 ]% cProfit: $136.67
2 \$ l6 \% a7 n4 aNet Margin: 5.4%- N' D \6 b" l7 I I
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** July **
7 G9 L3 m" x) {$ qRevenue: $2,787.40
$ q! X0 }+ d* p6 J/ zCost: $1,749.538 M7 A" ~! y$ g) e+ f g
Profit: $1,037.87 ], q6 Q, ^ C G! b+ q
Net Margin: 37.2%
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** August **
' U6 @$ r6 F' A6 `Revenue: $2,983.30
: I2 Y9 z$ e1 ^% @Cost: $1,945.831 f7 Z3 ]0 H) B! h3 Y
Profit: $1,037.47, ?4 H& X+ w0 t# c, Q
Net Margin: 34.8%
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: o+ M- u6 e' @8 g' M3 r7 F** September **
: ^8 Z) Q W6 t: T5 }Revenue: $3,841.30; U& J4 y' x6 |' r* }* t
Cost: $2,662.14
8 i i* [: H6 P5 f0 cProfit: $1,179.16$ I+ O8 z1 J9 ~% `+ K! o: o
Net Margin: 30.7%7 D- `- o+ c9 z6 `) H# t, |6 ~
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** October ** K8 o& g/ E7 E
Revenue: $3,752.30
5 E* H; z; a5 q" S w6 y7 u1 @4 nCost: $2,701.78
5 ` g) D. W" f* a7 RProfit: $1,050.52
8 ^( K: U7 Q1 p$ @% lNet Margin: 28.0%
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** November (forecasted) **
2 Q; R- ?: a# ]3 ^! QRevenue: $3,280.00
& W6 }7 z1 e; ~$ f. \2 i+ o, D: lCost: $2,403.006 `# Y/ K; c) r4 b! x. a1 ?
Profit: $877.00
4 _, L/ z( I# v4 ZNet Margin: 26.7%% \( z1 E4 Z& i e
" u6 t2 |. e" ^+ J0 jFor some people, they may say that the above profit is not. W1 I% A- z7 k' i
a lot of money. But for others, that is enough to cover
- v' o9 A8 b% h2 ua mortgage and car payment.
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For Waseem, this was a windfall.9 j4 W/ a! @: T: m5 M. k2 j
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Waseem got lazy and gave up to soon. It still makes me mad
% i' b3 o) }; Z* ]* }when I think about the potential.
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. q% |/ l) W9 C7 n+ ]3 LIn fact, it was ironic that when he went back to university
) s) {4 `2 d5 j+ jin September, he virtually did nothing and his affiliate" g, P" [3 Q6 ]4 P
commissions jumped to almost $4,000 in both September and
& O) y U' ~; n$ d8 e) X/ h; [! G6 q" ~+ eOctober.! S+ t- j5 W' J5 H3 ^
5 I/ V6 G: U% F7 ?/ nIf he had just spent a few hours optimizing his campaigns
1 M! A8 N2 S* Z4 [9 fusing the *system* I showed him, he could have easily netted
" l$ _& X( m& h5 f4 Z# w50% of these gross revenues as profit./ o- g' n' C0 T6 j" C
( O6 Q- |4 b% F/ Q: ^4 V8 x3 cHe still isn』t doing anything with his campaigns, but is
. z [& Y3 d5 A5 _( f. T- C5 b1 lstill netting an average of $1,000 in profit a month on
6 C. a5 B" @- q; l) d2 Dcomplete auto-pilot.! g6 v( X" l8 |
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I actually just recently saw him after he came up to help me
% f% ~5 x& n4 jset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day! ]6 A' X* }* U
seminar, when I spilled the beans on *everything* I do to3 q% c! Z7 A6 }
select group of 25 participants.# z- H- K6 A$ o* _/ D4 A0 J1 b2 G1 \
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I only taught him about 30% of what I knew.' |' D: X8 I7 `! V6 {( x' Y7 A' r
+ k. P2 Q' B; Q1 ], ~7 ]# _He came up to me and kept repeating 「Man, I gotta finish1 \ J: h. ?- C; G! V' H
school and start ramping my campaigns up.」3 I& h+ ?2 b' }& ^* q, M- t" B6 ]
/ x) W+ Z; ]+ @Don』t worry bud, only one more semester left.
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: L% }! v# x. v* y- pHope this story motivates you that if a broke college* Z' f+ S' f; x/ J$ d
student who didn』t have *any* Internet marketing experience n/ W; D: \& ~- [' C6 u9 H
can make money using the PPC to CPA money model, so can you.5 l, T% k4 a, l7 R' U) V
( q' N, ^ V5 A6 r- e Y( ~. pStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
