找到後續文章了
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0 c3 p: G3 s9 a* iCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my# {, o& o' t5 M# S
brother-in-law involved with driving traffic from pay per
- A$ \* v# d7 t8 ]: F1 V9 @, ~click search engines to CPA lead offers.; _9 {$ n# s' l- |" L3 Q* M
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I left off on how he messed up his Google Adwords account& u$ {7 N2 _7 v- w& `5 C, }. {
and how I was trying to fix it.: y6 e1 Q j& ^# e- B
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Here is what happened when I dropped the bid on that $1.25
, ?( k0 Q! w# Z3 }+ r c4 w; Llead campaign from $1.00 down to about $0.25.+ [; p. V/ _& Z, _% l. u& M, S
! u$ s# V( q! ] o9 o aReady?
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; j9 }& Q3 q; r8 T: h }( _Google accepted the new bid.* h2 M/ [+ J; `2 v! ~& P8 V
# @( w6 n2 T5 f U8 c3 JWoo hoo!" R+ o: X# G) W* d" s
j% ^2 Z! H! P! |& WNow Waseem can actually make money on this offer. Google
1 i9 W3 n5 R5 C a9 jrewarded this campaign because we had developed a good CTR
2 D: p& R2 Y2 S. qon the ads.$ X, m& X- C4 e/ I$ L& o
! R, t: x2 G y9 u( @: Z4 YFrom this experience, I reminded him to develop his ad4 K( G3 ]1 A" I2 p; J
writing skills to keep a good CTR ratio for all his ads on" r4 y( H3 E( K
Google.
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! R) A; F3 V: s+ u, I; Z% u- ^He is not a big Google fan because of all their
1 J- ^7 u. H5 K0 V! urules and restrictions, but he really likes MSN and spent a9 f0 h/ Y, V5 {! w
lot of time on this PPC search engine setting up campaigns.
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! `( L: F0 m' U9 jHe only ever did learn Google Adwords and MSN Adcenter. He; F4 a5 o7 e# m; ~( n- [( i: f! U/ i
could have built a lot more traffic if he had experimented
8 h& Q/ b% O( g8 H' U, fwith the list of other *profitable* pay per click search
i9 a' d$ I/ C' Pengines I had given him.
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He started making some good money, but things could have, d& Z$ a$ N: w5 D V! F8 [
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
) G; v1 W$ ]1 ~7 T# P' J2 ^than $2,000 in an entire summer as a test subject. As soon5 G: o" b" C% L& P7 H3 W# u
as Waseem started making $100 in affiliate commissions a
* Z* T% m5 c3 J; E0 W4 f6 \ H* J; Mday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*9 {$ V1 N) i4 L; h
distracted by the World Cup. So distracted that he told me
# }( y$ z y0 y3 O& ]" m2 Zit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer7 F/ I' f# E" s) R+ I, q; J
and had assignments and tests to complete. Okay, I will let
' K) ^( N7 e9 @3 ythis one go.
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. V! J/ ?4 `7 _Over the three and a half months he spent at my home, he only
. m" D. Q7 W* x4 q) K0 P, Cgot around to driving traffic to 4-5 offers. I had hoped! D& V( k' W* n% Y( y2 {* H" z
that he would have built enough traffic to pull off a
) q/ v% ^# j/ Y1 S$10,000/month.# {3 C' b0 r1 K' {# U p
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Here are the result of Waseem』s stats since mid-May by" O' j+ L: @6 `. d: {
month:. c% D. x& A: W; P; K
% n( \- O1 u9 q1 O" E! ]+ V6 z/ E** May **. ?! h; M" P4 U- x5 \
Revenue: $830.05" _( d9 e2 p" j$ y- O {. l
Cost: $616.383 u4 S0 W7 ~2 m3 t
Profit: $213.67& u/ y& J/ q- g
Net Margin: 25.7%
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** June **$ h/ {+ s6 t( a# ~1 V
Revenue: $2,526.95( q- Q, X3 y. t' Y* D. v; r
Cost: $2,390.28
; _9 ?& U7 {4 J }1 @: ^Profit: $136.67
: v, X s q- U; b9 Y9 FNet Margin: 5.4%) {: {- l$ Y% g% B' j
2 X6 M% B& ~& x** July **) r$ V; [" s t. g5 @7 H
Revenue: $2,787.40
Y2 C7 m5 x1 W- |/ H+ F, a) X% ~Cost: $1,749.53
, B- J8 G. C- A c3 o' dProfit: $1,037.87
j$ P8 ?& A+ D9 ]Net Margin: 37.2%8 m+ A. V) e, C
3 _( r1 p4 P% |0 A9 N2 T$ b** August **
7 s% U. W2 R1 bRevenue: $2,983.30
; g& c" w# r, s0 o5 P1 E" _Cost: $1,945.83# l( \1 z: H- \/ R" T; R* u
Profit: $1,037.47
3 p0 q0 [( T& LNet Margin: 34.8%
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- p+ _+ B# X) S** September **
- i' }2 F+ F0 P0 P' @Revenue: $3,841.30
9 s+ u! }% H9 N$ w/ `Cost: $2,662.14- n) Q1 G- n! S( ~) N4 ^. j1 a7 z
Profit: $1,179.16, o# _. [) G c( J0 f1 R. p
Net Margin: 30.7%& V- c& M% ?. a
9 ^' p4 C8 ^1 j8 T5 q( d** October **
, K; F% N1 Q. m6 {Revenue: $3,752.301 p- a4 I3 ^3 q+ z' r1 O7 T& o
Cost: $2,701.78
7 i: ~# w0 x3 z1 D u& QProfit: $1,050.522 i# L" O! K# b' V
Net Margin: 28.0%
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** November (forecasted) **
7 o7 U! T/ l v1 r( W. R _Revenue: $3,280.00, z M8 K7 q% m% A3 j
Cost: $2,403.009 M5 z" e9 O; c0 @$ k
Profit: $877.002 R' d( P+ q/ e# A: E3 u
Net Margin: 26.7%" A$ k/ t+ ^+ ?
) E! `! F' S9 U5 W! ?For some people, they may say that the above profit is not
Z8 u6 J l* t& \( `; t( [a lot of money. But for others, that is enough to cover/ w7 P3 O2 @8 P) C* B# r' [, ]: r
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad |1 G/ Y0 G7 S2 o
when I think about the potential.
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In fact, it was ironic that when he went back to university, |9 o4 d3 g$ ]4 O0 l5 G
in September, he virtually did nothing and his affiliate- W/ M% c4 N, T) s) K
commissions jumped to almost $4,000 in both September and w( ^9 d! ]8 S8 F J
October.
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If he had just spent a few hours optimizing his campaigns
& a" b: `# V. h( d5 A; S7 iusing the *system* I showed him, he could have easily netted" V3 t, F2 G4 y6 f8 [1 R; @0 t
50% of these gross revenues as profit.# ?7 O1 V6 i7 d9 D
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He still isn』t doing anything with his campaigns, but is) Q4 E" D9 L9 ?% T) z
still netting an average of $1,000 in profit a month on
( L- ?6 O* T! K6 Y4 |complete auto-pilot.
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I actually just recently saw him after he came up to help me
% r4 E, K7 L! D, tset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
9 }/ q% d5 c4 H; p! w9 [- A4 Aseminar, when I spilled the beans on *everything* I do to
: v: y/ H5 H1 x" A5 L+ T4 T7 Nselect group of 25 participants.6 v' m/ ~! N! Z6 G& x/ J
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
6 Q' X. X4 y( eschool and start ramping my campaigns up.」6 \! Y' Y5 W7 f
' \& N( O. O, k# J" @Don』t worry bud, only one more semester left.5 u3 _! h1 ^2 d+ }0 F% z4 @9 G
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Hope this story motivates you that if a broke college6 [9 Y, ^) n6 r- E
student who didn』t have *any* Internet marketing experience) Q; M: V5 n5 s% r/ }
can make money using the PPC to CPA money model, so can you.# D' D$ y5 A, o3 W4 N0 r& ]
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Start building those CPA campaigns!
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Gauher |