找到後續文章了: B- ?, D. G; M# M# v
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Can I Teach This PPC-CPA Stuff? Part 2/ O1 k8 B7 ]: _+ D; j: @
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Okay, here is the continuation of the story on how I got my0 f$ \* J: J. n2 F
brother-in-law involved with driving traffic from pay per
/ M5 B- Q% _& R oclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account+ X$ O. d: J" i9 y& \+ ~ b# G- u
and how I was trying to fix it.1 |9 K* e: g# `1 }$ \6 i
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Here is what happened when I dropped the bid on that $1.25$ f6 ~" `* y+ N9 }1 v4 v, ~
lead campaign from $1.00 down to about $0.25.
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Ready?! x& e3 F1 E, w, c
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Google accepted the new bid./ Q( u; W$ `1 J8 }
) |% q* r% l5 C. G& t$ i2 s$ oWoo hoo!
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$ K, m) \, p8 x1 P8 `; QNow Waseem can actually make money on this offer. Google
% Z1 s, m( u& e# w mrewarded this campaign because we had developed a good CTR
/ i7 N/ g8 E: von the ads.
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From this experience, I reminded him to develop his ad( O& J2 N9 p1 a0 W6 |9 c8 p: x
writing skills to keep a good CTR ratio for all his ads on
; \% z U; Z7 m! I$ EGoogle.
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+ H1 N6 N. I2 Y+ z7 h0 ^1 P( CHe is not a big Google fan because of all their! J5 C) I( C3 T% j6 ]
rules and restrictions, but he really likes MSN and spent a
! s1 v( ?9 p$ h7 Q: z! |: Y1 x- Mlot of time on this PPC search engine setting up campaigns.2 l5 ], U1 E4 C% Z5 G5 v- j# x: \
: p8 I# f7 q0 G2 |. q9 G# QHe only ever did learn Google Adwords and MSN Adcenter. He& }4 y( k) E! |8 Q& k8 a$ U- M
could have built a lot more traffic if he had experimented
( c; P$ N) G- m) p% [with the list of other *profitable* pay per click search
0 h3 [' G2 n0 Wengines I had given him.
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He started making some good money, but things could have: P/ {9 O9 h+ s T9 z
been better if not for the following:
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5 x) _9 p. H# B# T& @1. Never use a broke college student who hasn』t made more
6 I6 P) l$ ^. T% {( y9 Gthan $2,000 in an entire summer as a test subject. As soon
3 `! J* G) D0 d4 e# \; qas Waseem started making $100 in affiliate commissions a! R7 M& s0 p9 u' n1 P; L
day, he got lazy and stopped doing much.3 d. { g0 u: D
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2. World Cup: Waseem is a soccer fanatic and was *easily*- b/ u9 X" [3 F0 C) n) C! b4 D! v
distracted by the World Cup. So distracted that he told me' T' K! I+ V! ~; v
it was a *need* for him to watch almost all the matches. Q4 ?, f/ r3 I9 w% J# y
0 h% ]& r' y3 {- e& {3. He enrolled himself in a full-time course over the summer: o- G3 _! g7 J. |
and had assignments and tests to complete. Okay, I will let
& q/ X5 S$ X& qthis one go.
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Over the three and a half months he spent at my home, he only
( K- r/ i0 \$ \3 s- k- L" {got around to driving traffic to 4-5 offers. I had hoped# O8 q! y$ m \, O5 E* H
that he would have built enough traffic to pull off a; N7 I: [- x7 b& k# f) z; L ]
$10,000/month.
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4 b' k* D0 G* c5 YHere are the result of Waseem』s stats since mid-May by
) a: _1 {8 |: X' |month:
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* I+ |! y$ |) {! j! l/ ~4 z Y" ?** May **
; s( g0 R, c; I' L {& h, e+ KRevenue: $830.05$ Q8 w$ Q* v+ P4 C3 V5 f
Cost: $616.38! E" A/ C# i: y: M" K" f1 Y! g2 e
Profit: $213.67; y5 P- c+ _ G6 M7 c
Net Margin: 25.7%
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** June **
w& Q1 U7 Q1 P: ~; @. i/ M: h! [Revenue: $2,526.95
\! ]5 z" W* k" N. @$ ^3 RCost: $2,390.28( C: z t+ F! |! C
Profit: $136.67
$ R% l) _& `% e* H2 l4 eNet Margin: 5.4%
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** July **
T' _6 W' Q: Z4 C$ b/ w! u) V6 ~Revenue: $2,787.40. N% Q, c$ w9 T6 L; S
Cost: $1,749.538 ?; J# `5 d% q
Profit: $1,037.87
: E1 S. p0 f7 |4 v. r% E$ dNet Margin: 37.2%
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** August **# P$ _* K4 Z/ r8 x3 Y0 q O9 x
Revenue: $2,983.305 k+ I1 w2 i. S& o
Cost: $1,945.83+ }. J9 Z; S- v" J, Y
Profit: $1,037.47
( \1 k e4 L3 ]6 N6 e: {Net Margin: 34.8%# Q$ N6 C" @$ n. I5 K% P. X
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** September **
, ?% r1 Z! L* e$ s+ P/ O+ IRevenue: $3,841.30
! A6 Q* u; c; ?. eCost: $2,662.14& d+ d- b: j/ U7 W
Profit: $1,179.16+ ^# C `* P( b6 h/ u
Net Margin: 30.7%5 B4 z% `" H4 T/ n0 o: i
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** October **3 e6 [" M' O3 d: Z
Revenue: $3,752.30
. n# ~( j8 A$ s LCost: $2,701.78
! d& K3 S6 h/ I& j- z3 {( N: C1 NProfit: $1,050.52
/ q6 y' E, K, U, q @Net Margin: 28.0%! M+ O/ ~1 b2 R$ W2 w; d
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** November (forecasted) ** N. Y& J, |: W# ]! y' d7 N; R
Revenue: $3,280.00
8 ^& C+ N+ |7 i$ m9 q7 wCost: $2,403.00. ~' n+ Q$ b+ d( ?/ f" a8 O
Profit: $877.00
( L5 E* b1 Y; U8 O) INet Margin: 26.7%/ ?) N3 N2 u* h! h1 ]' ~( ~0 o
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For some people, they may say that the above profit is not. ?- h. j) p( T
a lot of money. But for others, that is enough to cover
9 Q5 L/ O! h/ W6 Q1 f8 Ka mortgage and car payment.
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For Waseem, this was a windfall.
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* a* a# k8 k& d7 k( F: QWaseem got lazy and gave up to soon. It still makes me mad
1 z) O$ V; C" s' w5 Cwhen I think about the potential.
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In fact, it was ironic that when he went back to university
: y" ` S8 g* s7 {. g- x+ ^: b4 {' Nin September, he virtually did nothing and his affiliate3 P& w/ M4 g @* J: U6 b
commissions jumped to almost $4,000 in both September and! M2 g5 E- o. b$ R% b
October.
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If he had just spent a few hours optimizing his campaigns# {7 O& b3 ~3 z3 u
using the *system* I showed him, he could have easily netted
- H7 A _2 s- a50% of these gross revenues as profit." @, _: l0 V( a) c2 y0 A! z3 x3 j h
3 w8 n( u% F/ N! Z4 X/ [4 RHe still isn』t doing anything with his campaigns, but is
4 Y- z j8 W' D# b1 Lstill netting an average of $1,000 in profit a month on
* a# Y% v; h. Ucomplete auto-pilot.! N& H9 L5 u5 a5 I% m, H
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I actually just recently saw him after he came up to help me
a( X8 s# p: N* H7 I' Eset up my recent two day seminar in Toronto." o; X5 r I) V2 R5 O4 J
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You should have seen the look on his face *after* my two day
9 z6 D H- Q( @5 a. d7 j1 n1 Z3 k2 tseminar, when I spilled the beans on *everything* I do to( D9 E* K' K3 J
select group of 25 participants.+ K4 T- ]/ ]3 i
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I only taught him about 30% of what I knew.
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6 m$ O& |# K6 N1 y- i0 ]He came up to me and kept repeating 「Man, I gotta finish
0 F0 e8 R2 u+ y& _9 N! Jschool and start ramping my campaigns up.」9 ] Z4 \3 v# Y* p& Y- j0 c
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Don』t worry bud, only one more semester left.9 S9 @0 ?. J6 ]2 a2 }; h) W
' a" f0 D, o3 `. D# \# OHope this story motivates you that if a broke college; j/ P) B4 O# |) z1 ?& D
student who didn』t have *any* Internet marketing experience/ E) J$ H4 K7 j/ _# r3 K7 l
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!1 i- C. c* r4 c) u# t* z
4 j( Z5 f2 h2 \3 yGauher |
發表於 2008-2-25 03:10:58
