找到後續文章了4 V$ G( O. D3 k2 `- H: d6 I' L, h. k
: D5 r4 S" g$ k9 n5 \! f+ uCan I Teach This PPC-CPA Stuff? Part 2) O8 X& _) @' V: w0 L
$ v( V5 x5 ]" u: |; mOkay, here is the continuation of the story on how I got my
+ x3 Z" e) }" _brother-in-law involved with driving traffic from pay per
3 }) A4 B& x0 `' t' p9 \& t$ [click search engines to CPA lead offers.1 _8 P( e- ]$ Z2 k
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I left off on how he messed up his Google Adwords account
% s) y U7 s: Qand how I was trying to fix it.0 r: c. K# J0 z; i+ u$ L6 D4 C
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Here is what happened when I dropped the bid on that $1.25
( }+ D# y! b( K: v0 s2 nlead campaign from $1.00 down to about $0.25.. y! v; ~6 ^1 D, B
7 S( V' f. s6 r# n ]( V: gReady?
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Google accepted the new bid.
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2 n, m* z6 b' k; E' NWoo hoo!
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- I& P0 @- ?8 _/ d" T6 XNow Waseem can actually make money on this offer. Google
% V1 N, K" O) ]4 i: F1 J, grewarded this campaign because we had developed a good CTR
' D* L7 Q; d/ J% `- @' s/ [7 Hon the ads.+ J6 s) |- Z' L7 l1 g
0 O$ n! w& }1 |" wFrom this experience, I reminded him to develop his ad
. D3 r4 @' _$ `writing skills to keep a good CTR ratio for all his ads on" n$ n: }0 N s" c$ n
Google.
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* t% _/ h8 E% {! } K6 ?He is not a big Google fan because of all their5 x7 @9 T( N+ Z1 o+ \1 F, p
rules and restrictions, but he really likes MSN and spent a
- |7 ~/ E' `, n$ K7 W- G7 ]7 zlot of time on this PPC search engine setting up campaigns.( a& D4 i$ W: \3 z
0 [3 ]2 E; N; T8 `$ [% EHe only ever did learn Google Adwords and MSN Adcenter. He
% n4 N# M$ |, H wcould have built a lot more traffic if he had experimented
( D; @. r, y# p& i" }with the list of other *profitable* pay per click search( s" U8 F( I# V
engines I had given him.0 C- T( K5 v$ z9 b. X
4 y& D5 v7 C: b" t& a5 ?3 e+ z# yHe started making some good money, but things could have
/ H8 a! R$ I# O8 U& obeen better if not for the following:6 \6 N: H1 E, p9 z& j. p
. l. | z1 `9 U% W$ s$ J" f& Q0 W1. Never use a broke college student who hasn』t made more
* P- q+ A' W- u" Ithan $2,000 in an entire summer as a test subject. As soon# \# X: {5 L- D- ?' p# _( I
as Waseem started making $100 in affiliate commissions a$ Y5 j& m7 F* n" o/ p+ F2 ?& J/ z
day, he got lazy and stopped doing much./ P- r: C' I4 w6 Y2 h
+ G- J/ C. `( a+ J. B: x2. World Cup: Waseem is a soccer fanatic and was *easily*6 N% M1 A$ o* e+ w
distracted by the World Cup. So distracted that he told me
6 ~; o( Z2 o/ @it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer5 Z* f, P0 {4 ]# c; H5 [# ?) m3 \
and had assignments and tests to complete. Okay, I will let/ {' C, {- @! v
this one go.
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! K- ]" j' z! ^* p7 X/ c3 {Over the three and a half months he spent at my home, he only1 B3 g6 n2 p+ t! r
got around to driving traffic to 4-5 offers. I had hoped
; @/ t; B2 N# y& B1 v3 `that he would have built enough traffic to pull off a, c* l! [! I% k, `. c) [# q
$10,000/month.
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" x! [2 r6 o9 W. ^! ?8 C' f' SHere are the result of Waseem』s stats since mid-May by
+ q8 d) ^! p Smonth:
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** May **
6 o! x# D, M& E' n1 {5 ~$ T+ C- tRevenue: $830.05/ ?( {7 j8 K5 E5 N4 }
Cost: $616.389 g4 t! Y/ d, Y2 F
Profit: $213.678 t+ V/ S3 n9 M& x5 T/ C
Net Margin: 25.7%
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+ Z# R; h- V+ x( v/ Y! d! Q8 ]** June **; z" P/ l$ g7 T
Revenue: $2,526.95
- ?4 e' `/ n- i& P3 K4 ECost: $2,390.28+ W) m" ]& S) t B' D0 c" b$ a' u
Profit: $136.67
8 h: G' s- o# L5 ]& g* ?' v* cNet Margin: 5.4%
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** July **% h# g5 H8 E" Z d! a& x
Revenue: $2,787.40
/ k% L& o$ R$ n& Q. rCost: $1,749.537 U+ k2 [* o' x1 Y
Profit: $1,037.87
1 n# w( P Y) Q) F8 \) v2 `Net Margin: 37.2%8 x1 q# z1 V9 ]& z
7 y) h0 M7 B- c3 P** August **
7 d! o& N& B O( T) C9 D4 j# H9 HRevenue: $2,983.300 M$ b3 _6 E" A3 Z' }; u5 b |
Cost: $1,945.837 `$ L2 m. d6 c
Profit: $1,037.47
* z% j* [4 O- Y( _3 W1 y; L( }Net Margin: 34.8%
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** September **
$ I7 w% ?4 p4 `Revenue: $3,841.308 u& U7 t" S R! _4 I
Cost: $2,662.14& e! E( B0 b- M/ q8 N
Profit: $1,179.16
; `; ]- J% c$ B9 G- sNet Margin: 30.7%
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** October **
% [5 e2 h% R9 c; F& i( ?Revenue: $3,752.30, w3 g' l; ]# Z% w% p6 x* i
Cost: $2,701.78
! b w. B0 B: |) nProfit: $1,050.52
0 I4 D+ g; R% G5 m. YNet Margin: 28.0%
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4 G+ [, h; T, K: ^** November (forecasted) *** R2 U( b4 m, Z0 v/ ]. M
Revenue: $3,280.00
8 e* s: g4 o6 N/ W4 gCost: $2,403.008 k( U: `* _0 Y+ C) R
Profit: $877.007 r+ @: f+ s# J! I: q% U8 _
Net Margin: 26.7%
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4 l; w/ A& i' u; h/ I' `9 T5 ^3 h3 wFor some people, they may say that the above profit is not! Y7 d- u Q; i" y& m M
a lot of money. But for others, that is enough to cover' g$ Q' q- p2 o: j
a mortgage and car payment.
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! {! v7 m# X# y2 E) uFor Waseem, this was a windfall." z1 G9 z& t! |1 |
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Waseem got lazy and gave up to soon. It still makes me mad
" u; q# Q4 h9 R+ c( a; Lwhen I think about the potential.5 [# I4 [$ ?6 H, U ]5 I. v# s _
2 C/ R6 h1 W- V8 n _6 sIn fact, it was ironic that when he went back to university5 o2 M0 q8 o$ p* l* ?5 n0 x
in September, he virtually did nothing and his affiliate) Z* Y& ^) d; J/ |- y
commissions jumped to almost $4,000 in both September and
" x }$ z4 M0 r6 O4 M% ^! d2 M. KOctober.) m$ ?' w6 S8 R8 }
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If he had just spent a few hours optimizing his campaigns' k$ |5 N' G% Q* L$ I. A! D( {. ]
using the *system* I showed him, he could have easily netted
4 n+ L1 f5 Q+ O- a2 H50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
2 o8 f) p0 F3 f* qstill netting an average of $1,000 in profit a month on4 q! N; o2 y J5 c |5 ^/ c+ k
complete auto-pilot.2 J8 ]' J' v& V5 K8 f0 `4 c
" _, y: L- f# Y6 Z6 \- B5 ?1 RI actually just recently saw him after he came up to help me
; O( W* {+ ]; M. |set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day' l+ ?# @; X7 E; s4 C. W4 @
seminar, when I spilled the beans on *everything* I do to1 W; L' C b- T3 a& D
select group of 25 participants.5 |; g, ~- m$ r5 \) v
2 ^0 B6 t9 P) G! _* F* \" CI only taught him about 30% of what I knew.5 H( q# _1 D; }7 }, b; R
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He came up to me and kept repeating 「Man, I gotta finish. ~3 j D& v/ F& W, g6 z
school and start ramping my campaigns up.」. i _3 y+ ~$ z9 U" j: U
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
7 n4 p. G& O) r) ?! Lstudent who didn』t have *any* Internet marketing experience" H+ `/ _ D& F; B% f' z
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!* {& N9 V8 A5 X9 x W! b0 u/ h
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Gauher |
發表於 2008-2-25 03:10:58
