找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2, `4 P5 \8 U# ^3 \+ |
; I% m1 M8 w# f/ Q3 rOkay, here is the continuation of the story on how I got my, w: y5 T# j { i
brother-in-law involved with driving traffic from pay per) L; j- q o8 M Q* G! W# k: P
click search engines to CPA lead offers.
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4 s0 e- w" h, ~5 z, wI left off on how he messed up his Google Adwords account3 Q- @1 g" @) B' T/ P) ^9 J/ u% s
and how I was trying to fix it., J# V- c, T k* `5 r p
# v4 @: m0 _& @9 Q& i j9 j: [. ~/ dHere is what happened when I dropped the bid on that $1.25
/ X# e$ n7 D! y9 ?3 C, }' O( |' A9 olead campaign from $1.00 down to about $0.25.
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/ P& I: j' ^& E; A3 L, VReady?1 {* l, E% `% I2 A6 ]2 y, z3 f" o
; r9 \4 h& `: z4 a1 ZGoogle accepted the new bid.* _; L d; o% P
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
; f. h; S, R0 K. d7 Qrewarded this campaign because we had developed a good CTR
/ U. l/ o6 l$ e8 u5 p. H" aon the ads.: M$ o( z C4 y4 Q+ J
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From this experience, I reminded him to develop his ad
% c, d" \; n9 ^' ^6 F. P: _writing skills to keep a good CTR ratio for all his ads on) u$ ~) _$ F& @( g- U, W2 K
Google.1 Z- F: x$ A: j
& {' ^. E/ w, a2 t- Y8 B5 u3 n* JHe is not a big Google fan because of all their
X: a' y, a' E& M: e- d6 rrules and restrictions, but he really likes MSN and spent a
6 J+ F: \; Z/ H: v. _/ `lot of time on this PPC search engine setting up campaigns.
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" N# ?" e5 D6 R) E2 K6 k' q6 k. hHe only ever did learn Google Adwords and MSN Adcenter. He. b- s% F- q5 G3 Z2 U0 b- g1 }
could have built a lot more traffic if he had experimented
9 X, M, Y# G+ V8 J R+ jwith the list of other *profitable* pay per click search7 l! w" L$ K6 W8 \) ]+ G, B
engines I had given him.
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He started making some good money, but things could have1 P+ e: T9 L& j: k
been better if not for the following:
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1 Y( T8 x# [3 H' e. F5 u1. Never use a broke college student who hasn』t made more
! ?3 ?- k6 k/ S* f/ [* \than $2,000 in an entire summer as a test subject. As soon
e5 x. \: W: N/ R) q, u$ b* e# has Waseem started making $100 in affiliate commissions a
; t$ P) g2 i0 r* O, P1 _/ dday, he got lazy and stopped doing much. ]; B, u, L$ V6 Q- U; S
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2. World Cup: Waseem is a soccer fanatic and was *easily*
2 m( `0 l. M5 O# Adistracted by the World Cup. So distracted that he told me, L6 N4 o6 a" w5 v3 r7 s, N$ M* p
it was a *need* for him to watch almost all the matches.( B1 }$ X+ O7 Y8 ~# a% c: P
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3. He enrolled himself in a full-time course over the summer
. q1 J8 F9 i) E4 g& O6 U F9 nand had assignments and tests to complete. Okay, I will let3 V5 K$ ^- D* H. j* m4 z
this one go.
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Over the three and a half months he spent at my home, he only
0 N& ?" Q" o' k5 t; S& Hgot around to driving traffic to 4-5 offers. I had hoped: L& t/ {2 A" R% J7 T2 b& A3 x
that he would have built enough traffic to pull off a! P4 P) c2 v, x8 `) H1 s( A [' G0 u
$10,000/month.
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; P- _$ g* I; M+ M" x. uHere are the result of Waseem』s stats since mid-May by
7 f% \8 L7 _# ]( `5 |& M! Vmonth:8 s/ h; I+ Z* d& M& j" c$ u
# b; C6 ~( s. w4 Y5 ]; Y* C& C** May **
3 M$ ^$ W% z* ~8 QRevenue: $830.05
) K( F2 e s4 `$ y" c) q; nCost: $616.383 z, @2 \. f) t
Profit: $213.67
2 `/ C8 E3 E7 oNet Margin: 25.7%" [* t7 f6 a: r
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** June *** P/ u! x5 n. g
Revenue: $2,526.953 }' s+ X3 s: _! h
Cost: $2,390.286 T, r3 Q0 f! p- o, x- o4 H% h3 K
Profit: $136.678 V0 w. y1 |3 G& m7 `) l% S
Net Margin: 5.4% ~0 O( [2 ^; Z; M. ~8 F) e4 \
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** July **( `# y6 D7 K9 e6 h
Revenue: $2,787.40, \) _+ R" z( U J$ N: H8 z
Cost: $1,749.53
) I" n5 f7 h5 ` xProfit: $1,037.87
9 l+ ^( A3 o7 \; l5 T% N5 oNet Margin: 37.2%& h) c6 T% U t% `; `! z# `
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** August **2 ^ h; A& ]& u. Y
Revenue: $2,983.30- a. A# P0 K; V
Cost: $1,945.832 L# ^6 t* c9 v4 k E/ ?6 S$ u
Profit: $1,037.47, k8 Q G+ R0 V$ q+ t* y
Net Margin: 34.8%" x* [9 ]6 }$ y4 E( ?
F' O: S' L' E5 |' Z** September **
$ @: p. }) S1 E5 d# RRevenue: $3,841.30
: w- b* L. q. |3 e& uCost: $2,662.14
8 ?8 W- q# U/ B# Z' ^Profit: $1,179.16
7 n. v$ E& J( k( O$ a" P! t6 p- \Net Margin: 30.7%
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** October **9 I8 X; w5 B7 p- S) d
Revenue: $3,752.309 ~$ |' ^4 I+ C- A
Cost: $2,701.78* P/ w/ a5 e8 l( ?& n$ _, c& m" Y
Profit: $1,050.52
* x6 H0 |# O: g- l4 @1 D6 VNet Margin: 28.0%/ ]/ g5 D, j& P
) P' F/ m h* H** November (forecasted) **
4 T/ D3 S7 A- URevenue: $3,280.001 m8 X; t. X8 J o: s; j4 }. H2 d1 I: q
Cost: $2,403.00
+ R& ?/ x y( C6 H" h: }Profit: $877.00
- V6 l: J- @- Y) f* {Net Margin: 26.7%
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- |- J( \* k" _, y: Z7 wFor some people, they may say that the above profit is not, [3 y, Y5 J2 P
a lot of money. But for others, that is enough to cover
! L& m4 \: d1 m# _- s- i, ma mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
: H, O' P2 w/ P" c @7 D* E; rwhen I think about the potential.9 c) k+ A& E& d6 l5 b+ ^7 c, F
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In fact, it was ironic that when he went back to university
/ Z4 j% t, A4 l* Din September, he virtually did nothing and his affiliate1 i0 X9 {" a& h$ z( M% `
commissions jumped to almost $4,000 in both September and
. A* E. H% i( q5 Q# c( \5 ~October.0 R2 p7 v3 Z# c8 L3 q
# Z3 G* p) l2 U4 K7 bIf he had just spent a few hours optimizing his campaigns' ]% x; k' X n6 T
using the *system* I showed him, he could have easily netted
+ W0 Q& b& S! h/ l50% of these gross revenues as profit.1 f% m1 Y! w2 [1 B
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He still isn』t doing anything with his campaigns, but is
6 E* ]* L! m6 m) d/ ?* C! S1 Lstill netting an average of $1,000 in profit a month on
* X$ I" b- ~7 ~: N0 j( ucomplete auto-pilot.$ O/ H1 C; j$ m$ |& S7 T
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I actually just recently saw him after he came up to help me# Z+ X# L4 y4 g, T
set up my recent two day seminar in Toronto.3 ~- Z9 d: v- M F* h
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You should have seen the look on his face *after* my two day
6 [" `0 B; I4 v/ ~6 Hseminar, when I spilled the beans on *everything* I do to
, z$ N0 Q9 c) S/ p" l( Aselect group of 25 participants.# F; U! [& [6 d7 L. d8 |
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I only taught him about 30% of what I knew.% k! q" [$ D) V, U
1 S* B( u) H; HHe came up to me and kept repeating 「Man, I gotta finish
, C; R; J2 \ h2 T% _) n) eschool and start ramping my campaigns up.」* A5 Z6 S! j. Y# T1 ]+ W* l
: l5 X% f. n. b: y& u2 X3 V) g, u3 ^Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college8 {* G8 w7 z/ _. W U
student who didn』t have *any* Internet marketing experience0 L* ]8 X6 g# i3 K
can make money using the PPC to CPA money model, so can you." N: E! L: Q+ R! B+ f
) r" p3 m! F$ h0 @9 CStart building those CPA campaigns!+ _6 {* p$ D G" d& v1 g" H0 g( u
" h, J" z! t" a2 F; @Gauher |
發表於 2008-2-25 03:10:58
