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Can I Teach This PPC-CPA Stuff? Part 2
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4 A9 h# J8 N8 j' u5 o) P) KOkay, here is the continuation of the story on how I got my/ C9 K- l" y* X1 H* R/ T
brother-in-law involved with driving traffic from pay per* ?8 l5 C6 M4 C+ M' v& P
click search engines to CPA lead offers.
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& u! k" x. ?' E: ?: O4 gI left off on how he messed up his Google Adwords account
% J d! `% n: ~" h5 O% Tand how I was trying to fix it.( p* g( p# ^# j4 K& ^6 Q+ \
* R1 Q: D* K# P3 \7 X$ D' \Here is what happened when I dropped the bid on that $1.25; z! l/ u) b9 A( l" K
lead campaign from $1.00 down to about $0.25.- @) N; N, K& @, T4 @% E! l
N$ R2 {) w# y( U, l# Y6 C& SReady?: u% \6 U! x T6 Q/ r8 D4 q
. a6 _: u! j' Y z- I3 _ pGoogle accepted the new bid.
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Woo hoo!
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; K0 ]2 P1 [ x4 w4 U4 ENow Waseem can actually make money on this offer. Google
C; j. \1 e' v1 ~. n+ erewarded this campaign because we had developed a good CTR
+ v# ^# y u0 J* G# K# g# m7 Kon the ads.. Z! c8 W6 d7 w# J1 o# k
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From this experience, I reminded him to develop his ad, f% D) y R- q7 x$ P, ?+ v) l9 p
writing skills to keep a good CTR ratio for all his ads on
& X- f# i9 b. F1 o, R3 _9 O9 O- iGoogle.2 F; o. R7 ^( @ D- G8 ~* U
, g: O8 Y# o8 j! [7 OHe is not a big Google fan because of all their) F' L \2 T% a1 S7 o
rules and restrictions, but he really likes MSN and spent a
[. ~! g! O' n6 D$ [3 zlot of time on this PPC search engine setting up campaigns.% l, k9 T) C" M0 p
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He only ever did learn Google Adwords and MSN Adcenter. He8 P$ I( d$ `; A* ]2 q- K E' R
could have built a lot more traffic if he had experimented
! k, |( [9 Q. E# q8 nwith the list of other *profitable* pay per click search
5 H V- b! y4 r2 _4 X% ?$ jengines I had given him.0 Z8 B+ U, S+ ?% t% \1 V
|3 M" Y0 l; h% ?; @: GHe started making some good money, but things could have
1 s9 [. H) p5 B" Hbeen better if not for the following:, ?- q' E0 c/ l% a
/ Q2 f! R+ W. N+ i& z" \1. Never use a broke college student who hasn』t made more
- Z0 ~1 h0 O" J0 |# |' {) Kthan $2,000 in an entire summer as a test subject. As soon
4 A- h* N* b6 Y6 fas Waseem started making $100 in affiliate commissions a% u3 Z# x5 J3 s! I
day, he got lazy and stopped doing much.! v1 _- p# x. y! b1 n# x7 P
2 z# s9 _' {7 v& u2. World Cup: Waseem is a soccer fanatic and was *easily*. J9 n& z- \" N2 t+ ~9 f
distracted by the World Cup. So distracted that he told me/ N# V- r5 G, ]/ C8 f3 T+ K5 o
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
' v0 [2 q! T% M; T' X- O* aand had assignments and tests to complete. Okay, I will let
. Q% n0 M+ q+ v) gthis one go. H& _* [7 W* z0 x. [
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Over the three and a half months he spent at my home, he only# t9 c! `* G5 u' `3 o
got around to driving traffic to 4-5 offers. I had hoped- U) x1 I7 Q: K* \8 W
that he would have built enough traffic to pull off a
! @1 l- ^1 {' c& G& o9 R$10,000/month.: z! q1 d/ p5 a( X1 N
$ a2 D0 y2 b" {; ~+ L1 ^1 i5 DHere are the result of Waseem』s stats since mid-May by2 U6 i$ x* `" X: W" N0 j
month:- `0 I; r5 C4 t4 W! l
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** May **1 x; z" P! X6 C
Revenue: $830.05
a. r9 [( I2 X$ S8 `" wCost: $616.38
/ L: _& K( C% | RProfit: $213.67
- C; a m; Y% g) ~6 h" UNet Margin: 25.7%
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** June **7 p ~% W9 i e' o5 O
Revenue: $2,526.95
& F* w: |. t9 D: p3 zCost: $2,390.28
1 Q# H H# C% e( ]4 mProfit: $136.67
2 N% J3 l/ [) zNet Margin: 5.4%
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** July ** E' D1 N$ l8 q4 F" A, O
Revenue: $2,787.401 i2 h7 r2 E# R) i- Q
Cost: $1,749.53
5 }, S" W# Z2 w' R0 F+ {Profit: $1,037.870 ], \8 r7 Q5 l( w' G
Net Margin: 37.2%# C( |" A1 P- a* ?6 `* L" M
& E- S. Y; D) Q$ }6 |, u2 b3 z** August **; l& A1 j( I7 D3 N, v# G7 k
Revenue: $2,983.30
' k7 ^, w6 @# ~Cost: $1,945.83* v- z1 J8 P# W7 r
Profit: $1,037.47
; _9 O$ f! b4 o% `- b2 VNet Margin: 34.8%
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** September **
4 C4 U1 b7 K7 N$ URevenue: $3,841.30; h0 e6 d% H: c* V. n: L/ s/ j/ x
Cost: $2,662.141 Q, {4 w6 `1 V8 Y/ H' V0 _9 D+ Z8 o
Profit: $1,179.16- i1 s$ B1 A2 r" A @
Net Margin: 30.7%0 n' b$ \% O$ v; h8 V. h2 o
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** October **
: l6 E1 W. z2 [Revenue: $3,752.30$ J2 `$ x$ B, y: ~4 |
Cost: $2,701.78
4 h* ~; W8 p7 N+ j* D& OProfit: $1,050.52( Z) g4 L/ |% ^: Q) g( t: L9 U
Net Margin: 28.0%6 W, _6 i( }6 B' d1 H& C
6 H e; h# s+ D) q- ~** November (forecasted) **" W9 M8 _7 d' B
Revenue: $3,280.00
: F. Z1 n: ^: u/ W. ?8 aCost: $2,403.00, ?8 M+ z% a! w" X* [/ s$ M
Profit: $877.00
8 U5 m: E# U: d3 P u- e8 l" GNet Margin: 26.7%
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9 i9 _- L' r9 C. j( c( f. k0 EFor some people, they may say that the above profit is not& ~6 U0 R0 N; Z+ K
a lot of money. But for others, that is enough to cover; h3 V: T+ W) ]+ p* H
a mortgage and car payment.# w% ^$ x& I8 z( w+ U: ]/ y' |8 n
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad i" y! |5 B, B$ I4 X* ] f
when I think about the potential.
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( ~ G/ [ i, S. G' w2 F6 r7 ?7 JIn fact, it was ironic that when he went back to university
7 a, d! t0 S, zin September, he virtually did nothing and his affiliate
/ m3 w7 i' x7 w H- q5 qcommissions jumped to almost $4,000 in both September and7 O& W( r! A# k# L
October.
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If he had just spent a few hours optimizing his campaigns L: j$ j+ X7 X& W7 e" d' W
using the *system* I showed him, he could have easily netted3 `. E# [7 P* a' l: }
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
7 ^. R2 @" ?; s+ z) dstill netting an average of $1,000 in profit a month on
) m6 R8 |3 P. e# @9 y6 bcomplete auto-pilot. `. h* l, E% F& G7 V* }
% }( r* o! o p& y" s! n' K( eI actually just recently saw him after he came up to help me
, X! X' L; O- t& o6 u- lset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
5 H% c; x' t9 ~, X7 S) fseminar, when I spilled the beans on *everything* I do to
2 G8 ] D& B0 Y( |# u) |select group of 25 participants.
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9 p7 F8 U, W" G0 T- nI only taught him about 30% of what I knew.
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! I$ h; C. O% aHe came up to me and kept repeating 「Man, I gotta finish
' @/ Y& f: o# ]# @# k7 g+ |! yschool and start ramping my campaigns up.」6 u1 P O( O6 C* n: q J* y+ y
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Don』t worry bud, only one more semester left.
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0 ^ D+ `6 Z5 u" n; I7 f$ mHope this story motivates you that if a broke college
& ?/ F# r4 i d- Hstudent who didn』t have *any* Internet marketing experience
% O/ L6 l; Y* Ncan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!! }1 t, X! v: k' S. D& Y9 r
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Gauher |
發表於 2008-2-25 03:10:58
