找到後續文章了+ R8 V0 L) r7 a) r3 M
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Can I Teach This PPC-CPA Stuff? Part 2! ]. R& |! k5 T6 Q4 y
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Okay, here is the continuation of the story on how I got my" N. W& W2 f# V
brother-in-law involved with driving traffic from pay per
5 P k+ d/ s E$ C( G* _click search engines to CPA lead offers.
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$ d5 Y, r( H4 L8 _I left off on how he messed up his Google Adwords account) ?- ~7 h, y* O9 f
and how I was trying to fix it.5 _. W$ M4 g) k( d. ]- h
& i5 D5 K3 N. L) [0 d, f& sHere is what happened when I dropped the bid on that $1.257 S% j8 f1 N$ s
lead campaign from $1.00 down to about $0.25.- o! m% _2 W8 I$ w, c) ^6 ]
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Ready?
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$ b% H- n ?9 _9 p6 F9 PGoogle accepted the new bid.' d$ F- p4 k$ A* R9 D
6 \. Z. ~9 y& _/ hWoo hoo!
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Now Waseem can actually make money on this offer. Google j, s8 Y. y8 d2 y: A3 P
rewarded this campaign because we had developed a good CTR1 o& G) k+ U4 {
on the ads.
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From this experience, I reminded him to develop his ad
) P* U9 F# `3 x( F! v3 ?writing skills to keep a good CTR ratio for all his ads on# e7 x+ `# h9 H& N" m1 g3 e
Google.' P/ u' E( E; N* I. k6 u+ R0 a
# B' j# D# {2 HHe is not a big Google fan because of all their
5 c B: f4 }* s: z' B8 {rules and restrictions, but he really likes MSN and spent a5 W4 }4 ^& D/ [
lot of time on this PPC search engine setting up campaigns.7 E1 v3 l6 P& O7 [0 G
) j. c3 J' w; [0 z! x/ nHe only ever did learn Google Adwords and MSN Adcenter. He* ?6 t7 n) S3 a% p+ N6 v& _
could have built a lot more traffic if he had experimented
: x0 t* u9 w% P- g; D! u1 x$ g Swith the list of other *profitable* pay per click search
+ G) R& M# h( h. V1 b, E2 Xengines I had given him.
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He started making some good money, but things could have- y8 t3 _ K! ^1 U4 u
been better if not for the following:$ A8 k7 ~9 u5 W- F
* c4 d( v9 f! Y2 p5 O1. Never use a broke college student who hasn』t made more. \: M% {: g5 I) v* Y
than $2,000 in an entire summer as a test subject. As soon
1 f2 q' [' i4 W! Has Waseem started making $100 in affiliate commissions a% S7 d* w2 v4 c; ^
day, he got lazy and stopped doing much.
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3 y/ {& Q6 r/ j- D4 X* S. y2. World Cup: Waseem is a soccer fanatic and was *easily*+ v8 H# M- r: d) e& x
distracted by the World Cup. So distracted that he told me
8 g' ~. ?4 s; e: P. Z6 Q" }it was a *need* for him to watch almost all the matches.: f: i# e( K Y/ @! x
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3. He enrolled himself in a full-time course over the summer% b, b) j; B& T' k# W) p+ r. X2 @
and had assignments and tests to complete. Okay, I will let3 A8 \+ S+ `$ _1 s
this one go.
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Over the three and a half months he spent at my home, he only
: O) C1 j$ ?+ ngot around to driving traffic to 4-5 offers. I had hoped
+ k2 o* ?+ f5 S% u* G% fthat he would have built enough traffic to pull off a
7 H* V* M! w' G( F+ R$ r$10,000/month.( G% T$ ?' b3 A6 ^! B1 q
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Here are the result of Waseem』s stats since mid-May by
+ U/ O( A9 W/ L$ O8 }month:
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) S) w$ F, h! r; L$ Z* b** May **, ?& r- H Y7 P3 V
Revenue: $830.05
2 E- y6 O0 H, o( O; |; DCost: $616.38, T( J1 F; [. e- L
Profit: $213.67% @8 Q) y, i1 G; w3 C% {
Net Margin: 25.7%
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** June **
, a9 q4 C1 P0 {* I4 fRevenue: $2,526.95) ^- F8 [* K5 R7 P: B/ k2 k; |
Cost: $2,390.28; f: z& H. z% p9 _+ a* ?
Profit: $136.679 `1 l( f3 f: x5 w1 L
Net Margin: 5.4%0 b7 I0 O/ m; T; N7 `& a
F6 Q" q$ a5 f/ p/ |4 K/ Y' O/ j. l
** July **2 c2 S% ?+ r; V9 ~" g* `
Revenue: $2,787.40
$ l: ?8 O3 j% | w7 Q2 h! w. |Cost: $1,749.53
$ f3 z+ g: U+ A: n6 D9 x, @9 U. lProfit: $1,037.87
0 @- ^% p' H3 n5 C+ B# x* n" ENet Margin: 37.2%
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8 W' S1 D% S! W5 c* z6 l! { r) G** August **. e$ ~ A! A" \$ }. Z ^5 v5 V' f4 l
Revenue: $2,983.30. }; R( Y( i2 u) ~# P
Cost: $1,945.83. q4 E a% U3 O8 X
Profit: $1,037.47
0 E; y7 `$ m* A8 K" D, k. K% {+ q0 \" rNet Margin: 34.8%
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** September **! B! R. L+ |9 m4 p$ F7 C
Revenue: $3,841.30* p8 i% A% e- y, o/ {& @
Cost: $2,662.14
# ~& E% K% O. bProfit: $1,179.168 K: m' r8 t; O' ?
Net Margin: 30.7%
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: ^0 I* p: q7 j$ O Y7 z** October **3 b! v# F2 @3 x/ b) b" \1 d2 l+ k
Revenue: $3,752.30/ o6 O& t" T& c( V
Cost: $2,701.78
, } Q: Q/ a9 [Profit: $1,050.52
6 j; h+ m0 K4 l6 SNet Margin: 28.0%# h9 [4 }' U( Q+ [! H* \% T
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** November (forecasted) **+ w& B2 Z3 x* v' H6 E; |, W% X
Revenue: $3,280.00
5 `: r+ ] c: qCost: $2,403.00
, B/ ^3 V& w/ \4 E1 w0 J5 nProfit: $877.00+ d& U" d$ N+ I1 J0 N, E8 a/ a
Net Margin: 26.7%* s4 x O$ z0 K( R" g4 J& ~" c
U5 a- s% s7 S5 r! a; {For some people, they may say that the above profit is not
- G J% D2 F& e- ga lot of money. But for others, that is enough to cover
7 c) C6 ]9 a0 B6 i7 pa mortgage and car payment.
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$ R& T6 s U! K% HFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
; T2 R/ Q1 ?! t2 v" i: vwhen I think about the potential./ j9 |+ Z' L! a1 A
) u& `3 i9 `" u8 mIn fact, it was ironic that when he went back to university. S& ^- t, T$ a# l+ q
in September, he virtually did nothing and his affiliate
5 |: w% J4 W" Y8 Bcommissions jumped to almost $4,000 in both September and
) f; V4 j8 J( a ?October.: f0 }1 a5 [) D3 e
[; @+ |# H, F0 ]If he had just spent a few hours optimizing his campaigns: I e7 p( F) D+ P- A. d
using the *system* I showed him, he could have easily netted7 \) B: U ]( r0 f1 q; R- z
50% of these gross revenues as profit.
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$ X5 Z9 R! }+ O6 a% x! e, tHe still isn』t doing anything with his campaigns, but is% R0 f4 a, U8 S1 [3 [
still netting an average of $1,000 in profit a month on
7 j# P2 v* q9 {* Hcomplete auto-pilot.
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I actually just recently saw him after he came up to help me
O2 ~3 g8 q3 A* X9 h8 |' }. @set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day! X1 d( y8 Z* P& H9 N
seminar, when I spilled the beans on *everything* I do to2 c: E" m5 T$ H* L$ S, G. b
select group of 25 participants.
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9 R" h" b" K2 W) [) m& U' _4 aI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish- |4 ^. f1 q7 w: T
school and start ramping my campaigns up.」
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. K9 N+ w5 l5 UDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college* ?3 X( V3 S: C# y
student who didn』t have *any* Internet marketing experience2 Y8 _9 X; x4 Y5 S; B. q3 H
can make money using the PPC to CPA money model, so can you.% `$ I1 y% W- `0 R/ Q3 A
+ ?6 e6 s; v& |* U1 W8 ~% zStart building those CPA campaigns!' |/ }5 `- W. t
1 N9 G& |' ~. E. e, D6 R6 Z4 \
Gauher |
發表於 2008-2-25 03:10:58
