找到後續文章了! z4 X6 A: x" U! J
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Can I Teach This PPC-CPA Stuff? Part 26 C2 v( T, b) f; C6 b
: l, W- U: `0 P) O' J1 b8 D8 jOkay, here is the continuation of the story on how I got my
/ C2 h0 ~6 @* X9 M$ h; N! fbrother-in-law involved with driving traffic from pay per2 ^5 h2 s6 O e. o i5 z* [1 J! J
click search engines to CPA lead offers. ?; a1 z. s7 C) P, h& g
, r1 C4 u3 [! ]& ^. PI left off on how he messed up his Google Adwords account
7 H2 c- k/ m4 r* T- u# vand how I was trying to fix it.
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, J! }- A- y! v8 G/ H5 DHere is what happened when I dropped the bid on that $1.25/ \4 z3 b1 p; W) o# F h
lead campaign from $1.00 down to about $0.25.
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4 D7 b- n4 X3 V3 f% rReady?5 Z, m& n( w' W
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Google accepted the new bid.
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9 v8 y, _. p* |" Q/ \Woo hoo!/ C: M: D0 V; p8 S" I) Y6 f+ ^
4 K* T, }6 b/ P r7 kNow Waseem can actually make money on this offer. Google
7 @- }6 d$ E' b, G( hrewarded this campaign because we had developed a good CTR
# P6 g- @. a) h- [7 G- _- Von the ads.
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From this experience, I reminded him to develop his ad
% V3 O- q' Y' h' A6 d- Nwriting skills to keep a good CTR ratio for all his ads on
8 _# ~ Y$ d1 |8 xGoogle.1 o0 h, y$ w- z1 V) q
S6 z" ^1 h2 H A, s* IHe is not a big Google fan because of all their
; }$ N ^* C7 |. {, f6 Q0 Jrules and restrictions, but he really likes MSN and spent a
% v# q8 t. n6 b8 ~8 C* V, mlot of time on this PPC search engine setting up campaigns.
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# [% y f! t" f+ L2 G3 UHe only ever did learn Google Adwords and MSN Adcenter. He
% A J1 c1 d1 G( w) P; ucould have built a lot more traffic if he had experimented
, D! G% n- l1 p8 F$ pwith the list of other *profitable* pay per click search
. W* G9 \+ F2 L1 t, sengines I had given him.
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9 c7 O+ s! t) B) ]He started making some good money, but things could have
( C- Z6 v/ j( J% [ `6 Cbeen better if not for the following:
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' n+ U# e; n( S) M9 k- m6 ~1. Never use a broke college student who hasn』t made more+ A% h- l3 A. S& p+ ^ `
than $2,000 in an entire summer as a test subject. As soon
1 q3 A) I9 i3 K; ]4 O, Qas Waseem started making $100 in affiliate commissions a
) p; @* H' [# h7 T" Z5 _6 Z) Dday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*$ D. m) Q9 Z, ]1 d1 B$ m8 v0 D" C* q
distracted by the World Cup. So distracted that he told me3 W) Z4 Z! W3 l4 ^
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer
' o7 M0 v2 k! i+ k6 x) X. s2 eand had assignments and tests to complete. Okay, I will let
. a% a& c$ ^# T f1 f4 Athis one go.6 J2 E: ~" K1 x8 X/ U
: g+ t# Z5 K% t+ m% m- R. _Over the three and a half months he spent at my home, he only3 \. s6 Q) q) X/ D0 g
got around to driving traffic to 4-5 offers. I had hoped
/ }: l7 ]' A4 r6 z0 Y" Y+ t' H2 Q. Xthat he would have built enough traffic to pull off a
\: W5 z* {6 A0 S" a5 N$10,000/month.
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Here are the result of Waseem』s stats since mid-May by0 J) U' V( T' v2 M# c/ h5 C; u v, n
month:) ~# I8 {2 U" S
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** May **! X' f z, P3 _$ q
Revenue: $830.05) d! k& t, J$ w; M0 h f
Cost: $616.385 N7 l P/ p6 N3 [. @ [+ P7 y# ~
Profit: $213.67
5 w$ `0 x+ v: }! A2 T" v8 Y6 H" _Net Margin: 25.7%
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** June **
- X6 p. H9 O3 r! `Revenue: $2,526.95( h7 ^: Q, ^3 K2 ~& k; M
Cost: $2,390.28
3 O" P) D, A3 r; Z* XProfit: $136.67
1 v0 d; ~4 V6 f8 }) o1 JNet Margin: 5.4%
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** July **3 S0 ], J- I8 b. E% G1 f9 k
Revenue: $2,787.40 s6 a8 P1 r4 g
Cost: $1,749.53 {- d+ B" Q. x2 ^" i" ]
Profit: $1,037.87
& |) @+ L: `) }. T: O' GNet Margin: 37.2%. Q: _( {7 p& O# K1 k$ Y4 e
6 I3 ?" ^2 T9 o0 [3 W/ \) ^** August **
# X5 n# m/ K4 F+ e, ?% oRevenue: $2,983.30
: r- E$ L* q- _( _8 e* h7 {' \: aCost: $1,945.836 f3 B5 S: b$ a/ g
Profit: $1,037.47$ D$ A/ u* p& Y; C
Net Margin: 34.8%
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** September **
+ p+ D' W( h" T# CRevenue: $3,841.30
# H6 D' S; X3 ]Cost: $2,662.14! d% H: M& E4 U9 x1 i$ Y5 v. i
Profit: $1,179.16
! D, t: s( R4 U" D' sNet Margin: 30.7%
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** October **" [ \( U) u* r( y: b1 g, i
Revenue: $3,752.30+ N+ D; d5 \0 D" L) O. D$ y8 o
Cost: $2,701.78
+ s9 G* ]$ c: w. m; ^% ZProfit: $1,050.528 F9 d1 O3 x' R: [, @6 Z6 T
Net Margin: 28.0%& g8 m, \; V0 A2 P
- u( e0 R- @7 X# K** November (forecasted) **
. \8 ?' [# \+ I: O8 `Revenue: $3,280.00% N) [1 D. U# @+ @
Cost: $2,403.00# m! J2 ]" m: V t, T( f" Q
Profit: $877.00
: w5 _! c' m8 I" B/ fNet Margin: 26.7%, K# [4 N5 ~1 {3 l- ]) y9 q
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For some people, they may say that the above profit is not7 C' B2 X( C0 [
a lot of money. But for others, that is enough to cover6 R! u& ^) W8 ]8 R1 i4 C
a mortgage and car payment.
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For Waseem, this was a windfall.
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8 z# }3 T4 E9 C8 @# xWaseem got lazy and gave up to soon. It still makes me mad
3 m3 ]: ~, g* m" nwhen I think about the potential.
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+ ~; ?6 x* U( U: E6 X0 J2 dIn fact, it was ironic that when he went back to university g; V M& Z( x
in September, he virtually did nothing and his affiliate; Y( h$ A6 ~& g7 Q7 S# w% `
commissions jumped to almost $4,000 in both September and
2 W8 u& G) U$ b5 ?October.
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If he had just spent a few hours optimizing his campaigns
; R8 }" h7 ?: A9 f1 e0 C% pusing the *system* I showed him, he could have easily netted
% s9 p- M1 n) Z9 F8 O50% of these gross revenues as profit.# P, w3 M, x/ X }! ^! _( o
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He still isn』t doing anything with his campaigns, but is
2 ]* |. j- b' w/ J, Hstill netting an average of $1,000 in profit a month on
. A. m: l* }7 Scomplete auto-pilot.
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I actually just recently saw him after he came up to help me) S/ X- Y) Z0 [
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day6 M, ]0 v/ B- F) N5 S. b0 |2 L
seminar, when I spilled the beans on *everything* I do to
8 V0 H/ U! y) i* g; F/ Y' Iselect group of 25 participants.
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, o' |3 A5 \) V7 y0 uI only taught him about 30% of what I knew.9 p9 S) ^9 l& D: v4 f
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He came up to me and kept repeating 「Man, I gotta finish
) o$ r x' \3 D2 L+ rschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college( r6 f6 o- g- g! N! a' k% f& Y. v! N
student who didn』t have *any* Internet marketing experience; {( F: l% B# s
can make money using the PPC to CPA money model, so can you.
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4 Z3 x" v# z7 p* p y& rStart building those CPA campaigns!
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Gauher |