找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2$ n) h' M8 m& g- H7 e! @ W
2 ?, h% B/ j* A/ Q. J* _Okay, here is the continuation of the story on how I got my
) }' y- n( y2 \( K5 E4 N7 Hbrother-in-law involved with driving traffic from pay per& v/ z2 A1 h2 l" ?- c% n$ c
click search engines to CPA lead offers., h& h/ C, n! i& F
' O) g6 m5 h1 ^3 EI left off on how he messed up his Google Adwords account# k& I* t: Q1 U% M
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
6 H( \0 s `: `7 ]lead campaign from $1.00 down to about $0.25.( @) q, k' b- G+ T8 ~3 s
6 p/ J% t' G$ V* ?$ {$ aReady?
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* f- [' a3 O2 }1 AGoogle accepted the new bid.
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; Y" u" Y/ Y0 w6 H0 }2 H3 O: R) _7 OWoo hoo!
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) a% ?' P! ?1 |6 q0 L% a" F8 uNow Waseem can actually make money on this offer. Google
; G3 z3 j% z( |( Z4 M" E) Orewarded this campaign because we had developed a good CTR, u6 N3 K$ `# _5 R
on the ads.
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2 M2 H8 E/ O6 e7 C( NFrom this experience, I reminded him to develop his ad: A) X- y/ \ e5 o3 l( ?- U: E
writing skills to keep a good CTR ratio for all his ads on$ G1 U. l" w$ g) j6 |; S; F
Google.! y1 ], P$ A b4 m
, g( @0 g, K& Q2 V' ^5 THe is not a big Google fan because of all their
* V, T/ s6 J! D1 v M& ~rules and restrictions, but he really likes MSN and spent a! e7 O" R l) i5 o6 N- e
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
, `4 k7 I7 u3 M: a; |' Hcould have built a lot more traffic if he had experimented
( n( g& I, O8 l& `0 @with the list of other *profitable* pay per click search$ e. S" @! j! t2 w. Z( A) E
engines I had given him." e4 v: A. n# |, Q
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He started making some good money, but things could have) m7 R8 |- ` c! ]2 x Y; x
been better if not for the following:( N3 R! {3 f9 S3 |
% }7 |' F% w# Q6 B& ~% b+ D1. Never use a broke college student who hasn』t made more
1 {* j8 P$ S8 L- t6 `. fthan $2,000 in an entire summer as a test subject. As soon% I! z) H, `& p- i, ^
as Waseem started making $100 in affiliate commissions a
3 d- V. ^3 B( o, g5 t) fday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*. U( }* g; d2 ]* ~* u" f& J" _4 X
distracted by the World Cup. So distracted that he told me
& S0 z4 \; ]. I2 E6 }# |5 v5 A7 zit was a *need* for him to watch almost all the matches.2 q: J9 v4 E- S) E. K
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3. He enrolled himself in a full-time course over the summer
1 V( M x8 Q9 p( Z3 Gand had assignments and tests to complete. Okay, I will let9 ?8 |; H. j3 C% i q
this one go.* v7 w2 A$ W5 {8 I: [( i
, i/ _& D5 Q3 g, pOver the three and a half months he spent at my home, he only1 c3 i2 V/ w) J% n& r' B2 B
got around to driving traffic to 4-5 offers. I had hoped
! a7 T' ~% b9 w3 \that he would have built enough traffic to pull off a
4 P% ~5 ]3 L5 v: F1 k$10,000/month.5 X; f, E* ~6 f2 J- S7 L7 z
0 i2 Y/ ^7 u, u9 k1 v2 pHere are the result of Waseem』s stats since mid-May by
3 F7 k0 d) I' l+ ^3 ymonth:
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b: w$ z! {7 u" `** May **
7 n( e1 Y' k# @Revenue: $830.05
! j5 Q! @1 e: G/ L! L; Z1 G+ J0 yCost: $616.38
$ K% u, _8 i3 ~% T1 rProfit: $213.67# }) D+ k% t; `7 q
Net Margin: 25.7%6 g( E$ E* V+ X% |& m* O9 G2 E* I
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** June **
+ J& h. V/ m' d. p$ K5 p; f/ iRevenue: $2,526.95: Q2 S" \( u( L/ G- q
Cost: $2,390.28
2 p* T% O, R, C2 F P$ YProfit: $136.67( u* Q6 u3 `4 y0 Y' M
Net Margin: 5.4%
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* A. W8 ^, H/ Y. A, j" C2 u& A** July **- h% u7 N! w5 m( S @3 U
Revenue: $2,787.403 i3 q. _- L+ n* t
Cost: $1,749.53
, b, E/ U3 ~: r) U$ jProfit: $1,037.87: t1 y, B8 s" `+ A/ M
Net Margin: 37.2%
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** August **6 G. A" m) S: A0 B. T
Revenue: $2,983.30
/ [/ m( W u) N9 d6 jCost: $1,945.830 ~( u8 i2 ?: _6 f! o O
Profit: $1,037.47
6 g, Y: |9 R% h6 U; @7 h1 qNet Margin: 34.8%
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7 y( e% H5 ?' L& k** September **
9 T+ ?- Q2 t3 R: Q$ D' gRevenue: $3,841.30, Q0 Q5 C" T& @( q$ N- v
Cost: $2,662.14
; K7 K' s8 o1 Q* U7 e! a4 jProfit: $1,179.16
/ I; X' r* y6 S, b* V1 Y: h' DNet Margin: 30.7%9 b/ p3 U @) G3 p
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** October **, |7 H$ |" \, k. t: O0 c- w
Revenue: $3,752.30
5 V1 o# E$ c* S' K3 g* Z8 MCost: $2,701.784 {2 M# t( R# B& b3 J# R- E; @
Profit: $1,050.526 r: x$ O; \4 S* O
Net Margin: 28.0%
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** November (forecasted) **
8 A. d7 L3 m9 gRevenue: $3,280.00
: [2 K+ m: e3 L* rCost: $2,403.00
/ G) j0 J- f1 f# t- Y* w1 k1 iProfit: $877.00/ i3 K1 ^: s2 g2 p. X/ F1 i9 A
Net Margin: 26.7%- [% v" s$ `. ~6 \
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For some people, they may say that the above profit is not
( g x0 U/ H9 ^7 ma lot of money. But for others, that is enough to cover
- W" }" ^( u; ?! N/ r; m9 oa mortgage and car payment.) f& P# x, z X/ a" @ d, [
! t; w) y/ W( B) W& |8 r: SFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
. \; ]$ _ D* H) qwhen I think about the potential.) U, J6 b/ I% L/ g5 V8 f( r
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In fact, it was ironic that when he went back to university
z& f, w0 m' Q2 Yin September, he virtually did nothing and his affiliate' h% O6 }+ H- Z' M7 x
commissions jumped to almost $4,000 in both September and/ X5 p5 V% z+ c4 b
October.
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If he had just spent a few hours optimizing his campaigns
. G- D) ?4 h+ H2 T( g$ [" Wusing the *system* I showed him, he could have easily netted, V* z2 P2 w: |& w/ g
50% of these gross revenues as profit.
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* J+ D+ y& \. Q) d6 ]8 mHe still isn』t doing anything with his campaigns, but is
0 }" D! t6 `# ~3 V+ ^still netting an average of $1,000 in profit a month on
* `' W t" L* v/ W$ I/ T0 ^( ccomplete auto-pilot.7 u4 u. I( X+ @' Q9 N$ T+ ]
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I actually just recently saw him after he came up to help me! }( f. d; S G$ |( f
set up my recent two day seminar in Toronto.+ l4 K: L+ V7 y1 ?+ S- Z# z
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You should have seen the look on his face *after* my two day
2 z( H- B; U( m3 bseminar, when I spilled the beans on *everything* I do to
3 H' R; o- Q# m7 [# Wselect group of 25 participants.: a4 ?4 Q' g* P9 U
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I only taught him about 30% of what I knew.
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, o% e" t! t A4 v: VHe came up to me and kept repeating 「Man, I gotta finish+ B) z7 k9 f' c" y' `. n2 y
school and start ramping my campaigns up.」
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' L% r$ }( ]6 _# P4 H1 cDon』t worry bud, only one more semester left.( L" R3 ~! G; w2 S. i; F0 {
3 U8 i5 e4 F+ z2 n8 q( `: O2 rHope this story motivates you that if a broke college+ g& ^& k" q# s2 C+ ?
student who didn』t have *any* Internet marketing experience
( W) ^% C) K4 N. S6 J2 e' Mcan make money using the PPC to CPA money model, so can you./ b& _! U! S( H) ^, r/ z8 M
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Start building those CPA campaigns!
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Gauher |