找到後續文章了- X) \0 b- x4 m0 x/ u3 e: F7 u
, `0 @& n+ `7 ]! p* u4 `Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my
* ~* P* V8 X+ U5 D' p4 s# Rbrother-in-law involved with driving traffic from pay per
8 T# |' v2 H2 t; c& e7 b/ _, Lclick search engines to CPA lead offers.
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8 _3 ~4 k+ G5 {5 H1 m, u0 vI left off on how he messed up his Google Adwords account) @% o! c& w) A& f7 f
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.252 t; w O# @' z+ h- u
lead campaign from $1.00 down to about $0.25.$ i5 }" B( A) V. s2 X
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Ready?
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Google accepted the new bid.* m5 g( b8 A* c+ G
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Woo hoo!
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( m- k# h/ z* Y& ^% fNow Waseem can actually make money on this offer. Google
6 i. S! A- L' [* s+ \' Irewarded this campaign because we had developed a good CTR8 {) Y4 ?4 o1 q0 c! x8 Y3 V
on the ads./ u, u, `6 U' n' I7 x8 o, q
& Q% e( f+ `. eFrom this experience, I reminded him to develop his ad; F3 d3 T: g" G& c% U0 {" S
writing skills to keep a good CTR ratio for all his ads on/ Q7 T+ Z' w- ? _3 `
Google.
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He is not a big Google fan because of all their9 A6 f2 Y+ e& I
rules and restrictions, but he really likes MSN and spent a3 Q" j4 @6 U$ |: S
lot of time on this PPC search engine setting up campaigns.5 W# B1 S6 A. F' ]% \
6 v7 S. e. h1 e% AHe only ever did learn Google Adwords and MSN Adcenter. He' m9 w8 y4 Q$ s3 \
could have built a lot more traffic if he had experimented
8 D% `8 d- [ s* nwith the list of other *profitable* pay per click search
# {" e4 u+ B ]engines I had given him.& ]6 R8 T8 |9 m2 j* J1 v2 A' R
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He started making some good money, but things could have
6 ]4 k! J/ [2 c2 H; W3 Lbeen better if not for the following:" C+ b2 C- [+ k/ k1 j
& I1 {) J( C' C" R1 N' m% O1. Never use a broke college student who hasn』t made more- F7 p0 Q0 I+ M' ?/ F
than $2,000 in an entire summer as a test subject. As soon& z [7 g6 b" j# O2 N" A
as Waseem started making $100 in affiliate commissions a$ J9 `, d3 a1 h: B- Q
day, he got lazy and stopped doing much.; r8 {. v- @! @* j
. f" ^* J9 E7 N% O/ I+ v2. World Cup: Waseem is a soccer fanatic and was *easily*, x1 E& P# v5 p
distracted by the World Cup. So distracted that he told me
: M k* Z* ~/ m+ H& V4 rit was a *need* for him to watch almost all the matches.0 E8 q! k3 h+ P! Y' a+ S2 K: ~
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3. He enrolled himself in a full-time course over the summer' c/ {6 c) @ N2 s; Y) H
and had assignments and tests to complete. Okay, I will let. |" ^, b' T5 W# W) h- T' I) I
this one go.- C" o( ]2 `: m. q
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Over the three and a half months he spent at my home, he only% e8 _9 Q1 I; ]6 s* l' o2 g3 N
got around to driving traffic to 4-5 offers. I had hoped1 K- a9 \$ U# d. l
that he would have built enough traffic to pull off a
( L( h" D* \1 X$ L$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
9 W* T* {6 M( O6 A3 emonth:
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$ A" h( C- b! |) |; s( @** May **! ^9 N8 g* z# H- _
Revenue: $830.05. s' S8 p5 R* S2 W; E8 i
Cost: $616.38
! E3 ^# O: d D. G! |3 j3 iProfit: $213.67( \8 m/ M1 D2 P. L5 i6 {
Net Margin: 25.7%+ A$ ^& _3 J9 e9 B% a& V- q1 z
! z- _: r9 A7 k6 o9 z** June **
: b( d& }, }% MRevenue: $2,526.95- }* m7 }" w/ z v' Y1 r4 \
Cost: $2,390.287 \: y+ I/ W/ \
Profit: $136.67
& ] Z' _5 M) d1 ANet Margin: 5.4%
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! ^# W$ s& A. a) @! [) i** July **
9 m4 X' U5 I+ d) s" X* I: VRevenue: $2,787.406 s; o$ z9 ~. C" x3 ]
Cost: $1,749.53# R9 H2 q& K- }2 t7 ]& n
Profit: $1,037.87
$ B2 P9 z5 H( {. i9 _Net Margin: 37.2%
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# V- H& ~6 u# D" {1 Y** August **
) r# L& X9 T; X* Z( e; J4 C8 hRevenue: $2,983.30+ F) O; n. K- R" J" |! Y* U6 B
Cost: $1,945.83
; p9 U" [/ f0 m" ~4 p/ U" h9 @/ }# rProfit: $1,037.47
' Q9 l5 F; [$ k+ G8 vNet Margin: 34.8%
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% z% {/ R! x+ P; z, L7 W: C** September **) A1 E c; k2 S6 n; X
Revenue: $3,841.30
( `1 v; K! r% `Cost: $2,662.14
4 S* M, G L$ IProfit: $1,179.16, n$ k( c7 X. q, J3 Q# Z& V. ]
Net Margin: 30.7%
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** October **
3 a. a# s2 a* t) z: u% @( dRevenue: $3,752.30
/ `6 O1 F: Y( ]% k1 ?Cost: $2,701.78
/ M1 a1 W0 I3 ~0 {( Y: EProfit: $1,050.52
+ Q( ?: T, f3 S' _9 u uNet Margin: 28.0%9 Q/ ~% U0 {) ^
0 L) ]5 M" p. ]9 I. d** November (forecasted) **+ z k! P* F/ Q( z, h9 [
Revenue: $3,280.00
" b: B) y. X8 ~& x* l( h, XCost: $2,403.006 R8 [) K% y! f C3 X- ?
Profit: $877.00
/ b. X, S0 ~. e4 oNet Margin: 26.7%& f. D% c( l; ^" s
7 Z9 R9 Q' o: g/ zFor some people, they may say that the above profit is not- ~ U- @4 C) n! ]' q% W; U9 i/ @( L
a lot of money. But for others, that is enough to cover' B- i) ~6 v: f# z2 r5 U4 [; {' J
a mortgage and car payment.
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For Waseem, this was a windfall.6 Z& ]" H9 `' h5 G: W
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Waseem got lazy and gave up to soon. It still makes me mad
+ `9 u7 [; G5 j) D. R) ]: Ewhen I think about the potential.
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In fact, it was ironic that when he went back to university8 B9 Y" W& P' u+ I
in September, he virtually did nothing and his affiliate& \) f; [: ^, L) _8 M4 `$ u2 y+ D% X
commissions jumped to almost $4,000 in both September and
: v6 D. S- W) D2 E* @; N; C. fOctober.
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If he had just spent a few hours optimizing his campaigns
$ A( `* X0 h* v4 J9 \) Cusing the *system* I showed him, he could have easily netted! [7 Q) l+ U: b% S' x
50% of these gross revenues as profit.& e0 z# J8 m- [# B$ m. `* f
7 o; r1 ^7 k) q. pHe still isn』t doing anything with his campaigns, but is
% K$ \! t6 n, H. I2 Astill netting an average of $1,000 in profit a month on
6 C2 X- B& g+ K9 g2 Ucomplete auto-pilot.
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# P% M3 `. }) O2 K6 f3 [I actually just recently saw him after he came up to help me
$ _3 @# ?8 c% P/ Lset up my recent two day seminar in Toronto.: Y! r" m4 J7 E7 e; B
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You should have seen the look on his face *after* my two day) S/ Z# a% ?6 y8 R
seminar, when I spilled the beans on *everything* I do to* L& K' q+ W; q/ d4 _( L. u
select group of 25 participants.. h1 a4 k6 \6 N! a
! w6 E5 [$ p# T; z; J% FI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish# t0 Q& \' P; N" B ^+ }$ e
school and start ramping my campaigns up.」
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( v. }2 }6 C' C, K( C3 c. L& Y5 B0 TDon』t worry bud, only one more semester left." ^6 i- I3 i0 k6 w+ ^! Z9 {
( t( Z, V+ V6 w2 kHope this story motivates you that if a broke college. k$ h& `3 W: }( }+ O6 V7 K& t$ t2 i
student who didn』t have *any* Internet marketing experience
% b/ M( N4 Q, s2 N+ ]% Gcan make money using the PPC to CPA money model, so can you.
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7 F+ W' r5 s2 x: KStart building those CPA campaigns!
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) }( s4 Z d. T+ q0 kGauher |