找到後續文章了. `; |9 c6 A! f9 S3 l: k3 _! @; N
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Can I Teach This PPC-CPA Stuff? Part 2: `7 r5 w% n3 h, n9 X: C4 M
7 y2 L1 ]; |, S M, OOkay, here is the continuation of the story on how I got my i" A. I/ c I# k) Z" r8 b
brother-in-law involved with driving traffic from pay per
* N' m% L) w3 x. G0 Y, Q. xclick search engines to CPA lead offers.
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6 x2 W; t P# C2 t, B# k" pI left off on how he messed up his Google Adwords account
- Q) M+ A9 `, g% r# T1 R9 R: Yand how I was trying to fix it.9 E8 U5 h0 ]: k& r) U) Z; G
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Here is what happened when I dropped the bid on that $1.25
# x) c" E% S0 M4 W) P2 alead campaign from $1.00 down to about $0.25.
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9 ^+ K7 v- Y3 ]0 {% z- U2 u& NReady?
]6 L) B4 ^8 d0 K! E- ]! C, ?$ o9 @/ Q# f5 k+ n/ Z1 [& O1 g% P
Google accepted the new bid.
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Woo hoo!1 A" t) \- L' E! a* S3 J2 K
/ K: B, g/ [1 MNow Waseem can actually make money on this offer. Google, U6 {& u& S( J# n
rewarded this campaign because we had developed a good CTR1 J: E$ t9 h$ j5 Y/ I e
on the ads.% P7 {( m! `6 g, ^8 I7 r) t9 g
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From this experience, I reminded him to develop his ad
2 F2 I2 s/ `9 D7 `7 c* l5 f) Nwriting skills to keep a good CTR ratio for all his ads on
% U2 ^9 T9 K7 AGoogle.* n- G3 l8 J8 T' I: e- s7 T/ W
% b2 ~* h7 W5 z2 Q8 L7 v3 x$ ?( A2 SHe is not a big Google fan because of all their
) `) B' i/ Y7 ^' l! n3 wrules and restrictions, but he really likes MSN and spent a! K6 n1 a# s8 [2 |
lot of time on this PPC search engine setting up campaigns.
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+ n- q. s+ `7 D/ W, LHe only ever did learn Google Adwords and MSN Adcenter. He1 C8 {/ L* g8 r* d/ v9 s
could have built a lot more traffic if he had experimented- H6 F2 e8 J# |+ I
with the list of other *profitable* pay per click search: p) u5 |+ I2 l! M% [, Y
engines I had given him.
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He started making some good money, but things could have& W* H% J8 u* p) e; P
been better if not for the following:
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. H2 F" J( P5 d1. Never use a broke college student who hasn』t made more+ E; j8 a2 t. E2 H& e* M
than $2,000 in an entire summer as a test subject. As soon8 \# B- T$ w8 ] |7 M9 u! f+ N
as Waseem started making $100 in affiliate commissions a4 t$ m$ j8 o, Y
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*4 E$ u: Z6 w" ^8 @
distracted by the World Cup. So distracted that he told me \6 F h9 @3 O3 z7 R2 S8 n
it was a *need* for him to watch almost all the matches.( u) Y8 ^5 q8 q) q# ~. u: }
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3. He enrolled himself in a full-time course over the summer
2 q' K% c* f! J/ H8 W& Wand had assignments and tests to complete. Okay, I will let ?1 Y+ d, e) H+ R) ?3 P( A
this one go.5 N I7 g. S; Q0 {
( i# j; O2 N9 u5 p4 yOver the three and a half months he spent at my home, he only* c6 u# N% C3 ]# d: h! m5 } q
got around to driving traffic to 4-5 offers. I had hoped& \8 b; {2 R) D, l
that he would have built enough traffic to pull off a
/ i. ]1 E0 l [: F3 e5 @& W$10,000/month.
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& W% i1 c( ?0 {3 `" W9 nHere are the result of Waseem』s stats since mid-May by+ X: W( |1 t* ^* H2 y
month:
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** May **
9 O; Z9 A5 l0 {/ dRevenue: $830.05
1 u& S$ V- v( {; ~Cost: $616.38
$ P" s! R3 Y: h3 g6 ]5 QProfit: $213.67
. ]8 q# I8 F+ a) `+ H* zNet Margin: 25.7%) E5 n5 f3 P7 J- t' {9 L' I. {3 k
2 D! p5 K) S) l** June **
- c O7 U; I, rRevenue: $2,526.95+ m$ r* V5 d( E. B6 o# j
Cost: $2,390.28
# x; g: Z% I* v* r4 f; rProfit: $136.67
~) I1 P! w; h, A" O7 B+ ANet Margin: 5.4%! B* c- q( m* p$ ?5 n! Q
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** July **
& P6 Y; L+ i/ S1 x9 i1 E6 D8 `Revenue: $2,787.403 ~3 U6 D! c! {5 D, `+ W# `. }
Cost: $1,749.53
S8 R- B6 [$ x; YProfit: $1,037.87+ K' p3 n$ Z* A! U. O; V# Z+ A+ p
Net Margin: 37.2%+ t1 J0 I+ J* }$ F
/ f) b, n1 m8 v0 t& y! r** August **
9 Y' S$ \0 q9 x& J& ?, o: NRevenue: $2,983.305 _3 n$ X0 f; K
Cost: $1,945.83, g& o) P, @, S( h2 l2 u
Profit: $1,037.47
6 K1 n H& B) NNet Margin: 34.8%4 q# f6 ]# q$ n6 Z% M1 ~
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** September **
6 z' W7 `4 A5 _Revenue: $3,841.30
/ r8 i8 n4 H) q, V1 A9 v+ cCost: $2,662.14/ y8 h6 p3 p1 A0 J _
Profit: $1,179.16
. s" Y! w8 ~6 _) l! @$ h! LNet Margin: 30.7%
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** October **3 l+ {. D% a4 T+ {4 n, [
Revenue: $3,752.30
H1 r/ u( U- k8 d& \Cost: $2,701.78
5 p x/ } R# ]2 DProfit: $1,050.52
\; w9 N/ Z8 K, |2 T: eNet Margin: 28.0%
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** November (forecasted) **' k2 C6 j$ ^8 M
Revenue: $3,280.00
- K \3 A: C% ]0 G) Q8 jCost: $2,403.008 O6 O: W& O8 z0 y6 }/ i- d) v
Profit: $877.00$ I2 T+ T2 @* N0 W: }* ` [+ @
Net Margin: 26.7%
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% C$ W# j2 q. ZFor some people, they may say that the above profit is not2 ^/ J! s* Z5 }/ b8 b' ?8 C; `+ n
a lot of money. But for others, that is enough to cover
c2 t ?' B. J: S# T" G6 }2 R* a1 ta mortgage and car payment.
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For Waseem, this was a windfall.
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' J" H+ X: t. C; l" c" e0 x; D; E0 A; ~Waseem got lazy and gave up to soon. It still makes me mad
9 i0 n1 n( D U/ ?( E) W5 gwhen I think about the potential.: J! @5 O1 {: {
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In fact, it was ironic that when he went back to university' q. D# L {' O, f1 S3 Z% N
in September, he virtually did nothing and his affiliate
, q$ d1 W( B/ c$ p( H/ Dcommissions jumped to almost $4,000 in both September and% t1 X9 B4 O c0 t7 v
October.8 f# o2 M9 }, T' C: y0 Y9 J9 {
6 `$ S6 S4 G; R! m q5 G. _If he had just spent a few hours optimizing his campaigns7 Z6 g2 l; D5 y t5 Z) d
using the *system* I showed him, he could have easily netted
* m0 {* Z7 j2 t: p& B- z/ B50% of these gross revenues as profit.
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, @% F7 r1 s qHe still isn』t doing anything with his campaigns, but is1 T6 Q* A) C1 T
still netting an average of $1,000 in profit a month on5 z5 k' n( L: ^
complete auto-pilot.- y& \. t6 R4 L+ M# Z D3 d
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I actually just recently saw him after he came up to help me" Z, K8 w! N0 ]' G' d- A! a
set up my recent two day seminar in Toronto.
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' Y- u( C' \4 e5 wYou should have seen the look on his face *after* my two day# `1 ^: }. A# H+ }% f; H, v3 Y
seminar, when I spilled the beans on *everything* I do to
3 H; _2 d( S) v- u) S! q( i/ \select group of 25 participants.; P/ I H+ g- Y1 \& n% v# [
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I only taught him about 30% of what I knew.5 m1 c2 Z5 I* \. r$ K, V
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He came up to me and kept repeating 「Man, I gotta finish6 ?) D. {' X( j4 y9 Z& e& N2 a
school and start ramping my campaigns up.」
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6 c- U" ?# }! \" ZDon』t worry bud, only one more semester left. X) B, A9 T3 I1 z7 l
7 {5 q0 g9 u4 v& H3 D; m" wHope this story motivates you that if a broke college
1 ^2 {/ L9 L% [9 P+ c* F" a1 a/ @student who didn』t have *any* Internet marketing experience0 t* F6 I/ M( r( j9 r
can make money using the PPC to CPA money model, so can you.9 w) A8 V! O1 D- l
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Start building those CPA campaigns!
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Gauher |