找到後續文章了% M1 S! q$ {( {6 ?5 e, E0 j' A$ [1 x
E1 O0 s# q4 G4 s; oCan I Teach This PPC-CPA Stuff? Part 2
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& _) c+ l! e5 C" Y/ ~- QOkay, here is the continuation of the story on how I got my
, {7 v" g, H6 v3 W B# i, Nbrother-in-law involved with driving traffic from pay per
' g# O. s+ j3 o0 C7 Nclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
) l9 t% q% e) R/ c! V5 ]and how I was trying to fix it.
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. s5 b/ y: {1 R4 J& k, V: v. U3 PHere is what happened when I dropped the bid on that $1.25$ M) Z. D2 w$ T0 b9 A! }9 r
lead campaign from $1.00 down to about $0.25.
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& j4 a1 v; W) h: ^# hReady?, q- P9 _8 d) f
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Google accepted the new bid.
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Woo hoo!$ C0 t7 Y3 m& O8 c4 z# m: `) W
( L7 S, P0 F0 p- E& R1 P+ o5 r; SNow Waseem can actually make money on this offer. Google
) E- }' P+ z- o# Arewarded this campaign because we had developed a good CTR
% q( W* e: }3 R/ n/ P" u+ Oon the ads., ~5 K/ I* x# L/ d
8 D4 a; ]$ q" M2 B1 [From this experience, I reminded him to develop his ad0 c+ Z- `; `# @ {8 I0 S8 P
writing skills to keep a good CTR ratio for all his ads on
% s6 F+ x4 ^& Z' H8 Q6 g5 U8 v: ]; W- hGoogle.# f' g7 m/ p: j
- W3 v9 t2 W' H% d& h+ C. ?8 |He is not a big Google fan because of all their) j! \: z) m* C, I$ I
rules and restrictions, but he really likes MSN and spent a* h. q3 X! Z. b* s. C
lot of time on this PPC search engine setting up campaigns.4 s' G- S+ l% e5 C* m
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He only ever did learn Google Adwords and MSN Adcenter. He
5 K% h. M9 m, [! Y" icould have built a lot more traffic if he had experimented
) ~6 x3 k- x; Kwith the list of other *profitable* pay per click search
, Y2 m I" A& L7 Y9 Zengines I had given him.
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, X* S3 Q: y9 f, LHe started making some good money, but things could have$ i# d0 [) E& Q1 o: c# n2 ~/ C
been better if not for the following:
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X5 t! G3 o7 L5 b5 f1. Never use a broke college student who hasn』t made more
$ A/ X4 f% B- s9 B4 ?than $2,000 in an entire summer as a test subject. As soon6 u" x9 c. ]8 ~' U* i9 h: b d: ~
as Waseem started making $100 in affiliate commissions a- R+ u! X: r; m _3 S
day, he got lazy and stopped doing much.
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7 Z o* m' j" C' O7 U7 ~2. World Cup: Waseem is a soccer fanatic and was *easily*: Y! ~0 O9 v* q4 h2 S. \
distracted by the World Cup. So distracted that he told me
3 A: Y+ c, }1 A* P/ `it was a *need* for him to watch almost all the matches./ s2 N4 x! z; \7 W' A; [
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3. He enrolled himself in a full-time course over the summer; s4 `& P: Z$ h. [: `& U; X6 U) k
and had assignments and tests to complete. Okay, I will let& e4 e/ ]1 k& `- T
this one go.7 G6 |- m( K. H1 w
! B2 e, Z" L, H* Z# a: `% w: Z, LOver the three and a half months he spent at my home, he only
1 W# M" b b u2 u7 i+ Zgot around to driving traffic to 4-5 offers. I had hoped$ E* t& o* Q2 H; ~6 i: _
that he would have built enough traffic to pull off a
! v8 n& W% ]+ q: n/ r. N$10,000/month.( O* j8 G% q* f" n
* |7 l: s3 Z$ R5 F }Here are the result of Waseem』s stats since mid-May by
+ i& z3 L; y: U3 [month:
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** May **
B3 o. |" d$ i8 i* S- ]Revenue: $830.05
$ E" ?+ S( C; X+ h$ s1 w7 nCost: $616.38
: a% Z" K5 `. K5 \4 W: N. o: `% SProfit: $213.670 H, d9 g# n/ m
Net Margin: 25.7%
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** June **
( T+ `9 ?: j: K3 F4 S# X1 D3 X' [Revenue: $2,526.95
5 ^, O, E$ Q. D: ?- {+ uCost: $2,390.28. M$ s4 I/ I- y: w p& ]1 B: q
Profit: $136.67, C5 e- m( w) m/ X8 I( ?* M
Net Margin: 5.4%
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** July **
9 [, V2 D2 `2 S4 A0 {Revenue: $2,787.40
# g. p; q! s# gCost: $1,749.532 e" R/ |2 R P9 J6 _# B8 z
Profit: $1,037.87; [, _+ V% {, R; l- _' N4 e0 H0 K
Net Margin: 37.2%9 h) Y5 p0 X0 c
$ v, V$ t! N$ v) _4 c9 d: Y# u** August **
4 c" L: a! t" W: L5 WRevenue: $2,983.30 O4 q V$ |! N( L* F, F9 f: n, ^% j
Cost: $1,945.832 v9 \5 U+ N- K9 e% y p
Profit: $1,037.47, I) [! a; w- D- m0 {
Net Margin: 34.8%$ K- D9 ^, t$ c* t9 |8 g
' O+ H( A) Q9 i) [4 I1 q* A# P** September **9 A& l& {, E: b! Y' e. S
Revenue: $3,841.30
- D! ^* o# I% m! K- t; C' l, ]Cost: $2,662.14
2 J0 R6 t) ^+ n9 v4 w3 WProfit: $1,179.16
2 E( p5 q6 V! d/ _0 v INet Margin: 30.7%
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** October **6 x: L, q3 ~/ e. ]9 |! c2 ~5 M
Revenue: $3,752.30* r" J. {. @6 q* _4 }5 H N
Cost: $2,701.78
' m) @; w1 U' g) k$ m' AProfit: $1,050.52' R9 x# b" z, l6 q0 v% J4 F/ F- V
Net Margin: 28.0%
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( [& G. e. n; g% n; W" ^** November (forecasted) **1 ?% Z5 s# m. }/ Z! p% _1 e
Revenue: $3,280.00, v# h& b2 c' G) s! g
Cost: $2,403.00
8 F! S3 ^& A/ k% C8 VProfit: $877.00& C* H: ^( G0 N" G$ t2 _# q* A
Net Margin: 26.7%+ l: I* |9 k& t5 }8 l" `4 I
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For some people, they may say that the above profit is not' o& w: v' \4 ], ~9 ?( z
a lot of money. But for others, that is enough to cover
7 \/ X1 I- u% L6 C, U( E0 X7 Za mortgage and car payment.
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For Waseem, this was a windfall.
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' Y. {) |: A7 U- }6 A+ YWaseem got lazy and gave up to soon. It still makes me mad
: u7 r' c& }$ c3 q2 e% U7 L4 nwhen I think about the potential.- ?) l9 F0 ^7 T& K% C- ^, V
% a( F# `$ Y& o' t- _In fact, it was ironic that when he went back to university
! ~' ~; U# O( s' o+ Q. Z& I9 Tin September, he virtually did nothing and his affiliate
# b% a$ K: f+ x; I6 Q& Dcommissions jumped to almost $4,000 in both September and6 d$ C* j/ ]/ f" z
October.
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3 U% R9 ~5 S8 ~ _If he had just spent a few hours optimizing his campaigns) }+ |& Q) M. O3 X3 S. _/ x
using the *system* I showed him, he could have easily netted
$ h8 v: V0 l8 D50% of these gross revenues as profit.
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3 ?% M1 T4 q9 ^' CHe still isn』t doing anything with his campaigns, but is
& w/ q i) I/ Estill netting an average of $1,000 in profit a month on
1 _0 K4 a& k' P2 x2 g# P1 E' Ucomplete auto-pilot.
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, p. ?2 N; T' }! UI actually just recently saw him after he came up to help me8 s" N$ m# v9 u4 N5 `1 F
set up my recent two day seminar in Toronto.
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6 |4 }% R9 Y$ M3 a9 ]You should have seen the look on his face *after* my two day
% u X5 }$ [6 ]5 K% B0 O' n, Bseminar, when I spilled the beans on *everything* I do to
; U" \% N% j& n- t: `: Dselect group of 25 participants.
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. }0 O; x( }/ b" C1 p3 _: EI only taught him about 30% of what I knew.
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9 w8 d2 y' \# @+ h3 U- {, oHe came up to me and kept repeating 「Man, I gotta finish
N! J0 [, x! Oschool and start ramping my campaigns up.」$ t- }# S( t, Y+ ?
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Don』t worry bud, only one more semester left.
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6 R& g$ X+ W4 m) m7 yHope this story motivates you that if a broke college. W, B) c) Y! H8 `; N
student who didn』t have *any* Internet marketing experience
5 L* n6 b7 i! h3 }$ C3 ican make money using the PPC to CPA money model, so can you.( H, H7 O: s+ c/ W8 A9 H
! t$ f/ K3 q) O( n/ ZStart building those CPA campaigns!
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2 l8 g% [) p7 o* AGauher |
發表於 2008-2-25 03:10:58
