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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my; _- f! M7 x z% A" H
brother-in-law involved with driving traffic from pay per# l) }7 z }% g: \
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account/ z, Y: C! {1 n* j+ I
and how I was trying to fix it. _* e7 [5 V; e
1 R+ k7 F$ v# Z0 J2 u3 rHere is what happened when I dropped the bid on that $1.25
2 J0 G4 q- i. j4 E' s2 K4 S; tlead campaign from $1.00 down to about $0.25.+ y( I! W5 d( M3 B6 p
5 o/ j) }5 [3 l3 q2 l. lReady?
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Google accepted the new bid.
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) l- c; Q" v: R, O3 w" TWoo hoo!
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5 f. y" L& h& @1 [! K JNow Waseem can actually make money on this offer. Google
* X, A& Z* N9 u2 x4 brewarded this campaign because we had developed a good CTR3 d4 G- j- y( b$ S7 L
on the ads.- v& m3 R1 M4 ]- E3 J" O. w+ r
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From this experience, I reminded him to develop his ad
9 ^' c! \/ c- T: f. Y2 Lwriting skills to keep a good CTR ratio for all his ads on
+ x( O* m2 o4 n6 a+ tGoogle.* S0 E( E- c7 E& G) z
* S7 G9 N+ i9 F. }% {. uHe is not a big Google fan because of all their+ U. t# Q8 y. W+ l' ^2 N9 x
rules and restrictions, but he really likes MSN and spent a
: u& }6 |& r+ j9 T* ?lot of time on this PPC search engine setting up campaigns. p$ ^! q( @- S- T c d4 N* N F
- R/ O. M( b/ CHe only ever did learn Google Adwords and MSN Adcenter. He
' q2 c& t: Y1 Q7 H9 Mcould have built a lot more traffic if he had experimented1 S" O+ w5 M! _
with the list of other *profitable* pay per click search
2 c1 t7 T8 O# W$ k7 ?. Bengines I had given him. y3 G/ m) t. x8 Y" Y4 X# P6 U7 P
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He started making some good money, but things could have
7 z) A( B( ^, u+ D( dbeen better if not for the following:
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: ~3 E( Y ?8 S* j, f8 {1. Never use a broke college student who hasn』t made more
6 |! j& ] I3 e# s C* A8 ? \than $2,000 in an entire summer as a test subject. As soon; Z8 a) B' |$ t$ F( F+ f) F
as Waseem started making $100 in affiliate commissions a
9 J; X. l4 [. T+ _. U+ ]day, he got lazy and stopped doing much.9 P9 [ p0 I9 y4 k. D
; M2 N1 d- u }2 z# B- O2. World Cup: Waseem is a soccer fanatic and was *easily*1 U( J. s$ Q6 H# w
distracted by the World Cup. So distracted that he told me
" A+ e7 q' Q2 |; y5 V, H' jit was a *need* for him to watch almost all the matches.! a3 }- J9 h1 g# K3 z" t! s
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3. He enrolled himself in a full-time course over the summer
5 r, m H4 ] M3 cand had assignments and tests to complete. Okay, I will let
" x' {' |& _2 `- Z# V {+ tthis one go.4 r3 m" R) ^# c F
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Over the three and a half months he spent at my home, he only
0 B' |, P7 r/ x0 S" Mgot around to driving traffic to 4-5 offers. I had hoped
" I( P9 f( G1 \7 x2 [that he would have built enough traffic to pull off a
8 I& @5 k W) X$ p$10,000/month.
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Here are the result of Waseem』s stats since mid-May by* P" _4 z/ L) k, @& f9 A) K
month:
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** May **- a+ ^: r a; v+ P
Revenue: $830.05) E9 s! ]4 O3 A8 h7 t j
Cost: $616.38
0 Y' x1 [7 z5 R% w9 H8 j8 C/ zProfit: $213.67
' `9 L/ e' S' fNet Margin: 25.7%3 B/ F1 k+ t$ T0 t% c6 u* ]
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** June ** I; x- s5 b; d
Revenue: $2,526.95: E) c! x# |* t4 w
Cost: $2,390.28
2 D) X3 `0 v% UProfit: $136.67+ s6 `, X/ d) F6 g
Net Margin: 5.4%
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5 z0 j/ z6 x/ ]) }( e% e3 t** July **
) J) g5 y4 ]$ R. y' g2 F" bRevenue: $2,787.40
$ z* _$ z# q% l* d: O9 _1 ~. MCost: $1,749.53& g7 Z& U3 l& v: t' G2 h3 Q8 {
Profit: $1,037.870 J5 C# a/ y, q* _) O
Net Margin: 37.2%0 G! U I0 j7 Z, A X& ~" k! M
3 ]% e+ x. x8 j6 \** August **
4 b3 P4 Z( X7 ] ^9 E5 M8 Z6 ~Revenue: $2,983.30
+ k6 _% G0 ~6 N. QCost: $1,945.831 g1 x; F( o; v" f( ~9 }1 |* J
Profit: $1,037.479 o8 r: }1 |' H$ F5 @
Net Margin: 34.8%! Z6 R6 r! R- K5 L" |
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** September **( A L* A/ ?! ~/ _( p
Revenue: $3,841.306 i; I0 c$ b- E4 X# j+ U- h
Cost: $2,662.14
$ Y, I( s. w" q8 Y( Q' l* S/ t: W0 @Profit: $1,179.16! i4 |0 t6 H( G' I" |
Net Margin: 30.7%* D* Q9 R2 F) Q# i
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** October **
/ X# N3 \+ H: J [Revenue: $3,752.30
0 L, O8 A5 {( Q5 W7 V" K' eCost: $2,701.78
k+ C* q, T1 ~5 N1 `# V, a5 zProfit: $1,050.52. ?- g1 j* ^3 D( C8 \! ~3 v
Net Margin: 28.0%) Q: v9 _( y! c, J q) B G* V
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** November (forecasted) **
6 f" b; M! i/ g' {Revenue: $3,280.00
# X7 Y6 y9 P, A! Z1 J u/ E7 @Cost: $2,403.00
( f7 R0 q1 G" d% `Profit: $877.008 v7 f4 N% j% `
Net Margin: 26.7%
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For some people, they may say that the above profit is not
& Q$ X) n. ^! H4 l) aa lot of money. But for others, that is enough to cover: {. |& {6 \. |) O2 V" K. t+ E
a mortgage and car payment.) P3 X' I3 B$ X% N6 M
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For Waseem, this was a windfall.
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7 R: A: g; |* ~6 BWaseem got lazy and gave up to soon. It still makes me mad8 V3 g9 Q& b1 I( G) S4 V f+ T
when I think about the potential., W4 G9 F5 x& B/ O1 ~
4 A3 Z/ p4 F/ |9 {3 ?In fact, it was ironic that when he went back to university/ R1 p! j3 `7 L' Y6 E3 n- h# ]
in September, he virtually did nothing and his affiliate
1 P: i8 S" N5 T1 k% v# Ecommissions jumped to almost $4,000 in both September and' e4 c( [5 { m9 ]+ [6 |2 c
October.
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If he had just spent a few hours optimizing his campaigns
# ~4 f1 u( o8 e# _" ?( ousing the *system* I showed him, he could have easily netted
- D6 }$ ^) f9 x" z, e- h e50% of these gross revenues as profit.$ M. o; C1 ~; p# U; k5 J5 h
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He still isn』t doing anything with his campaigns, but is, B8 d, W- _2 ]1 u: E! j% g" T( I4 A
still netting an average of $1,000 in profit a month on2 _# N8 J! j ], |5 l+ }7 M
complete auto-pilot. D& L, Q- t) J6 v8 U) v
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I actually just recently saw him after he came up to help me
7 ]( t* ~) X: k; vset up my recent two day seminar in Toronto.
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) g" q" |) b# e% |* K* v$ oYou should have seen the look on his face *after* my two day% c4 W- ?- G' F" a E% Y
seminar, when I spilled the beans on *everything* I do to
# ^- I1 w9 F* K9 zselect group of 25 participants.
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I only taught him about 30% of what I knew.; B g" ^, b u: ^
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He came up to me and kept repeating 「Man, I gotta finish" t! C1 b5 w; R1 }' {9 \
school and start ramping my campaigns up.」
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/ Z# I. q% \8 m2 LDon』t worry bud, only one more semester left.
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5 }6 w$ g+ k0 zHope this story motivates you that if a broke college
6 [" I( f' z6 h5 |( bstudent who didn』t have *any* Internet marketing experience
1 L# p# l- g2 c# l; Scan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!" v- v4 m% H( l) O$ X$ q
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Gauher |
發表於 2008-2-25 03:10:58
