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Can I Teach This PPC-CPA Stuff? Part 2 L. ^+ ?+ P7 K0 y0 g
& W0 t" z+ A/ SOkay, here is the continuation of the story on how I got my5 z/ Q, ?7 R: ]5 T2 V
brother-in-law involved with driving traffic from pay per8 R, S5 }8 s( ~8 w6 v
click search engines to CPA lead offers.' O. E. ]7 `+ y e# \
+ K: \3 T: |0 NI left off on how he messed up his Google Adwords account
$ ]8 _5 _% j8 J% c" u3 oand how I was trying to fix it.
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) g9 K/ `: H1 t# qHere is what happened when I dropped the bid on that $1.25, V& g' s P$ _; _ k
lead campaign from $1.00 down to about $0.25.
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Ready?0 T# b/ v1 X# H0 g' q
# X* u; z& K9 }* w% E% oGoogle accepted the new bid.( B9 R$ U2 K6 T
3 u3 ~' O0 U; q- hWoo hoo!
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Now Waseem can actually make money on this offer. Google
4 [# S. n- y: j* ^) drewarded this campaign because we had developed a good CTR
; x8 m) l- j6 ?* j; ?1 Mon the ads.4 D: T1 N: m- q
3 j5 n1 _$ m A# Y) W. NFrom this experience, I reminded him to develop his ad
- G# [ h: W0 k2 @# xwriting skills to keep a good CTR ratio for all his ads on' m/ Y! q; ~+ T/ d, a; H
Google.
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& A @# k& S$ `He is not a big Google fan because of all their
5 [# E1 [8 Y) [: Hrules and restrictions, but he really likes MSN and spent a
# I, S* y. l9 y. X; ^& ilot of time on this PPC search engine setting up campaigns.# q2 i2 r4 u$ M+ h" z9 y/ v; O9 ~
( T, @# { r9 t% G! Q$ }4 mHe only ever did learn Google Adwords and MSN Adcenter. He' ?) Y7 W6 |- C- N8 Y
could have built a lot more traffic if he had experimented
4 U3 d5 ^7 g D) p! l' Iwith the list of other *profitable* pay per click search( Z1 K7 Z% ^) k( A4 s8 \
engines I had given him.- h0 Z; V. ~* G+ f4 @1 @0 Y8 E$ M
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He started making some good money, but things could have
& U3 s1 p7 ^& F3 Vbeen better if not for the following:1 i* |5 D2 I4 T- d5 G+ [
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1. Never use a broke college student who hasn』t made more+ |9 q" ^0 b# I! y. R
than $2,000 in an entire summer as a test subject. As soon
9 z4 q/ y4 l2 q8 U$ {8 g. l* d/ das Waseem started making $100 in affiliate commissions a
3 _9 i# B1 Q# g1 t, Q5 o3 c- z/ Mday, he got lazy and stopped doing much.6 n2 K* F5 w5 d# J. Z* X
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2. World Cup: Waseem is a soccer fanatic and was *easily*, d+ T) H# x# i8 R7 a: Z' @
distracted by the World Cup. So distracted that he told me I C+ d8 o/ R2 z
it was a *need* for him to watch almost all the matches.$ k* y2 P& \' f2 S7 U, F) M7 t
& j2 z |9 E$ K3 z7 \& ?6 [7 `3. He enrolled himself in a full-time course over the summer
V- I3 I5 O Z1 a' Nand had assignments and tests to complete. Okay, I will let0 e4 b. m) o( g% j. [
this one go.
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Over the three and a half months he spent at my home, he only. z6 \8 ^6 `* H: J- Q& P5 ]
got around to driving traffic to 4-5 offers. I had hoped1 Y+ Q, q6 d! v# Y! O; I2 O+ B
that he would have built enough traffic to pull off a: W" h4 Z5 W% u8 b e* ]
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by7 @" q; L& s* U9 |. ~; V+ R
month:6 }% k6 O* o) l' T
: G+ e! d2 b6 R$ f7 O** May **7 i# }- {; V2 z* p/ L
Revenue: $830.05. K0 ]5 D" J( f* `
Cost: $616.38! n$ q, O& {0 O" v) D9 B
Profit: $213.67
/ a5 o; F) D7 x! C) ~, rNet Margin: 25.7%
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' j! O; X2 \# `; v+ j** June **
% s7 C. l o F# V# M8 D: rRevenue: $2,526.95
. P) h- B: Q% @2 k5 o7 d7 cCost: $2,390.28
2 N' {1 l$ D. {7 oProfit: $136.672 P% K8 h1 ^/ n: Z4 J. L, l, A4 R- }
Net Margin: 5.4%8 ?" n+ E( l. N; ]* Q
# q, e4 R" Q7 e# W* M: q; k5 h% A** July **& i, s8 {1 z9 H A, [7 t
Revenue: $2,787.400 U g5 m6 e2 s2 Z' i8 c
Cost: $1,749.53
/ T3 ]* d/ h4 I# R2 ~3 bProfit: $1,037.87( s) m8 U# A ?/ N
Net Margin: 37.2%
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** August **
?; B. e7 I( f- E/ VRevenue: $2,983.30: X) f" D9 Z$ d& m z
Cost: $1,945.83* o3 X( ~$ {6 b
Profit: $1,037.47
/ f1 V/ I2 _, W$ J4 I8 v/ f- xNet Margin: 34.8%
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2 K- E6 e, s- |* p" i** September **
. N1 v% x4 m% h; ?, G! YRevenue: $3,841.305 H* E; g9 a! O) \) Q6 {/ _
Cost: $2,662.14
' u9 {6 c/ U& n$ xProfit: $1,179.16' [/ B/ }; ]* D
Net Margin: 30.7%
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U7 x$ a/ i) [5 Z# N' T( O** October **
- A% \% P4 x; y4 \5 wRevenue: $3,752.30
/ D- R' X: p4 k( R. V( ~Cost: $2,701.782 q9 `& v! p5 W, A' c
Profit: $1,050.52
6 g( D; a: p% i; x; v2 Z2 X8 HNet Margin: 28.0%$ v6 `& d' h2 r( e2 j, N, a, t; D
' `5 k; [( I% I/ i7 i7 g** November (forecasted) **# L5 O- B1 c$ r/ w( n; F6 B
Revenue: $3,280.00
9 k1 Y2 p( Z4 u5 L: Q6 H1 [Cost: $2,403.003 X% p' ~/ v- a$ |9 Z" m
Profit: $877.00" k- I* W, [' ^8 F4 B
Net Margin: 26.7%4 @' z: G' W1 p: Y4 s4 l: E
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For some people, they may say that the above profit is not
1 c: a1 t/ Z3 X( |0 p+ v9 u7 j0 \( Sa lot of money. But for others, that is enough to cover- B4 D0 R4 j) K, M' ]/ N5 z! F; `5 E% J
a mortgage and car payment.* B6 D @& e' g7 I' `
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For Waseem, this was a windfall.. K y/ j, i/ R C% E, W6 s r o
- p# C; W5 ?' V3 _# qWaseem got lazy and gave up to soon. It still makes me mad
" J+ K) z& K# _ V: zwhen I think about the potential.
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9 S" w1 I9 j/ b, W0 e' hIn fact, it was ironic that when he went back to university
9 K: g5 `1 v4 nin September, he virtually did nothing and his affiliate/ r2 E9 I& T4 B% |5 {% g) P! |4 {
commissions jumped to almost $4,000 in both September and6 _5 X* n! b" L5 o0 p: p
October.+ @5 d, x, S0 @( i# G( a2 g+ I4 `4 l
( Z- S* A O0 ^If he had just spent a few hours optimizing his campaigns9 u* J9 M* t! A8 L6 n
using the *system* I showed him, he could have easily netted c$ }) U3 M2 o3 r0 S! N6 k
50% of these gross revenues as profit.
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& y8 ^1 K+ x/ B' _He still isn』t doing anything with his campaigns, but is
2 p3 T3 ?! u+ W4 [4 B1 b4 Bstill netting an average of $1,000 in profit a month on
$ t- a- q/ j% v& U& f/ acomplete auto-pilot./ i4 d0 a* L, R3 v* v' _* M4 k) }
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I actually just recently saw him after he came up to help me U# o' \6 K j G& [9 k
set up my recent two day seminar in Toronto.% S1 u3 `/ W7 F2 v; |( |+ }, F
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You should have seen the look on his face *after* my two day+ I. T: p. Y H" `4 T; Z
seminar, when I spilled the beans on *everything* I do to
# a. @" d* Y$ Z; ?" }3 Iselect group of 25 participants.& O6 K7 l% c* k
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I only taught him about 30% of what I knew.3 m3 | l9 h# l
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He came up to me and kept repeating 「Man, I gotta finish
( A) y3 b1 Y& T6 Lschool and start ramping my campaigns up.」4 l! o! Y# J" u, {2 i; K* L
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Don』t worry bud, only one more semester left.2 Q1 k/ U7 E( w4 J& W# M$ @, {: O
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Hope this story motivates you that if a broke college4 \% y6 R' f0 C/ B |
student who didn』t have *any* Internet marketing experience
' {2 N0 ~! [/ jcan make money using the PPC to CPA money model, so can you.* S- l7 C5 s4 c' v% f, {6 a" ?
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Start building those CPA campaigns!
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@4 T i4 M1 ?# n4 x: O6 r$ IGauher |
發表於 2008-2-25 03:10:58
