找到後續文章了9 T! K m+ @) D& h7 v1 @1 [* E
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my& j, J9 y3 i. y; L# i
brother-in-law involved with driving traffic from pay per! w6 T. T$ c1 H& H9 Q6 s
click search engines to CPA lead offers.5 l1 O3 ?' l# n2 j
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I left off on how he messed up his Google Adwords account
5 t% ~# X8 g' j5 V nand how I was trying to fix it.* f8 C+ g: D' t) W9 N9 D0 t+ M; l I
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Here is what happened when I dropped the bid on that $1.25
" P' K" }1 ]. u0 |. S- t0 _3 Xlead campaign from $1.00 down to about $0.25.( K5 K0 C3 i5 F2 }
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Ready?
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Google accepted the new bid.
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( ?! P# X6 s: ~& F/ ]0 e3 D7 nWoo hoo!
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' {7 V; D9 M* g4 @Now Waseem can actually make money on this offer. Google3 x" ]% P" s( O
rewarded this campaign because we had developed a good CTR; N. M0 W- \1 ?3 N; U
on the ads." A- f" N. ]6 x) e7 a7 m4 \
6 B( @, `) T4 P! Z+ _9 W: EFrom this experience, I reminded him to develop his ad: [1 H& r# Z4 H
writing skills to keep a good CTR ratio for all his ads on: R& F% X- Z* S& r5 F' g
Google. H' H3 m& [" M N- Z
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He is not a big Google fan because of all their+ c1 @+ F6 {1 d
rules and restrictions, but he really likes MSN and spent a' x# K$ L6 v z8 g6 ~3 [+ O+ Z
lot of time on this PPC search engine setting up campaigns.7 ~* K$ P' j+ B+ n/ k( q7 y
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He only ever did learn Google Adwords and MSN Adcenter. He
) p' k3 `2 Y2 U, i4 ~) A& D( Hcould have built a lot more traffic if he had experimented
/ i5 Q( Y; s, y9 U6 Zwith the list of other *profitable* pay per click search
: E& J3 a5 l+ x9 R5 x, |( a: Pengines I had given him.5 {! h9 G! N* ]% K) \* a7 {' i8 |
7 w% x: y B) |He started making some good money, but things could have) @2 {9 @3 U6 b7 L3 N
been better if not for the following:
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1. Never use a broke college student who hasn』t made more+ r& ~6 H8 T' Q, g$ n7 o3 V
than $2,000 in an entire summer as a test subject. As soon7 [; W: ~9 u1 |0 w" w) A
as Waseem started making $100 in affiliate commissions a" G& D$ U, z% Y: K. q
day, he got lazy and stopped doing much.
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3 k5 c4 T* {1 W, i# S2. World Cup: Waseem is a soccer fanatic and was *easily*' b# D6 S3 j# u; p# c
distracted by the World Cup. So distracted that he told me
/ \% j2 V0 G( U4 R0 V( {# q$ iit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer$ ` D( n% x& v3 s: Z% |% t
and had assignments and tests to complete. Okay, I will let( o7 o" q' r3 o6 I+ c {8 p2 z
this one go.! P1 Z& C, T v5 _6 @
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Over the three and a half months he spent at my home, he only( O {) J( O* i0 M: r
got around to driving traffic to 4-5 offers. I had hoped% o, R0 d0 i0 O& w1 y9 u" L
that he would have built enough traffic to pull off a: F5 ?1 I/ j) \5 u
$10,000/month.
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Here are the result of Waseem』s stats since mid-May by, ?5 `; v7 E1 D+ u7 N& Z! I' i# X
month:
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& t- C) v: D7 }6 F** May **
0 y# i0 ~9 d) m, X+ @Revenue: $830.05% S+ j( A; w" g$ h' a
Cost: $616.38
" _: E, i; f0 d5 [- J/ f+ ^2 aProfit: $213.673 ~& j$ u2 o; c) S# u9 L, t- M
Net Margin: 25.7%3 Y' U7 |0 L& Z! | y( S( a, P
$ Y' j! m0 t9 X, W0 _** June **9 O# H2 Q' j9 V
Revenue: $2,526.95 p- ~( H% T/ V
Cost: $2,390.28
, B3 s3 X/ @$ ], i$ mProfit: $136.676 O X9 R7 |1 ?( M" L
Net Margin: 5.4%
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7 F( E0 ]% c6 n$ h9 @# ]- z0 Q** July **1 C1 c) ^' p+ O# r+ W& n
Revenue: $2,787.40
) K+ D; \6 X% v' cCost: $1,749.53
, K! l4 R8 L2 J- jProfit: $1,037.87
* b7 G/ v; E5 f$ i8 \7 x) ANet Margin: 37.2%
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! z' a k9 o/ M% ]; S" p8 Y# W' p** August **% F; |' d2 O: g) U8 J
Revenue: $2,983.307 }9 E) ~* U$ ^7 U
Cost: $1,945.83
* B( |: x- u4 U$ A5 M- j! ?Profit: $1,037.47
' U2 j5 T/ S1 MNet Margin: 34.8%; T! P$ p' ~- p0 D
9 k" E7 W5 H$ T0 Q$ f** September **& F: Q' d9 y3 P9 ?6 F
Revenue: $3,841.30
/ O( [) n9 Q- }- u! u xCost: $2,662.14
2 u2 ?8 c B( w. d& Q# V: PProfit: $1,179.16* p5 C2 {# l7 Z* `& X/ B# o# Z
Net Margin: 30.7%
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** October **# C8 Q: c9 X( m$ o" n" T @% g1 U
Revenue: $3,752.30
3 r& o& `& F- b3 H. aCost: $2,701.78$ R( S& q; Y" Z( `: ^' H
Profit: $1,050.526 l, h; {/ a* u" X5 D) p1 [, G9 I
Net Margin: 28.0%
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** November (forecasted) **
5 ?7 s* S) [4 L1 }% _Revenue: $3,280.00
, P: D% G( B5 a# {5 dCost: $2,403.00
1 W4 v* R2 a* P( d5 w c+ SProfit: $877.00
5 @/ ~+ D0 ~+ I$ x; F' _1 E4 M1 kNet Margin: 26.7%
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" m! ~+ c$ V( d7 t9 i, GFor some people, they may say that the above profit is not
~2 B: N, G( U) Ha lot of money. But for others, that is enough to cover- O7 g8 c$ ~' i v. o8 ]
a mortgage and car payment.6 X9 C# m- e4 H1 e3 a; d
7 P7 I. ?( @4 Q/ a) i3 IFor Waseem, this was a windfall.5 a/ \$ s; U# z, ^+ j
, g) ]2 N* X" oWaseem got lazy and gave up to soon. It still makes me mad \1 U& H$ F0 l/ @
when I think about the potential.
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, c1 q# @( u$ U5 R- E- [! \In fact, it was ironic that when he went back to university
2 f, F u( Z0 d: qin September, he virtually did nothing and his affiliate
; y5 b" J& b) M3 N6 \: Zcommissions jumped to almost $4,000 in both September and
3 {& g$ t* ?- e2 s6 ~9 ~October.
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If he had just spent a few hours optimizing his campaigns
1 p, m- ~" U# [; E6 \2 ^" {using the *system* I showed him, he could have easily netted3 X9 o0 N9 w- H8 m* M# c5 ?
50% of these gross revenues as profit.6 a" \. w/ p. }, n! Z4 [7 d
& q* m/ b u2 ?! ^5 {He still isn』t doing anything with his campaigns, but is
- @! C# O- `' B% }9 v* f, Q8 ustill netting an average of $1,000 in profit a month on0 J* V4 _: z% U+ h' b, k
complete auto-pilot.% K7 k. S+ l! U& P
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I actually just recently saw him after he came up to help me
# D& ?( y9 e+ M2 aset up my recent two day seminar in Toronto.
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2 r: f% X; g2 iYou should have seen the look on his face *after* my two day
" ]: u/ D1 h, g& Lseminar, when I spilled the beans on *everything* I do to
2 Y7 K8 a6 O+ S; `& b4 ]6 X; u, yselect group of 25 participants.
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I only taught him about 30% of what I knew.) y; w, v' A: F# v
2 G4 R7 r- i3 A0 H1 }/ ^% c& P% ]He came up to me and kept repeating 「Man, I gotta finish+ L' S8 i, @2 R3 }9 x; n6 t) t
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
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can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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5 L9 H6 f2 z. W/ K4 ^6 a1 x6 MGauher |
發表於 2008-2-25 03:10:58
