找到後續文章了# o1 A2 p0 r V; ^
9 m! C& Y* T; b% t, a* LCan I Teach This PPC-CPA Stuff? Part 2/ F. ?, ^; F, O( _1 w4 f3 `
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Okay, here is the continuation of the story on how I got my! _; c" k% c0 S f# F: E& L
brother-in-law involved with driving traffic from pay per, G: Q9 }3 c: b: l/ G+ V9 ~* H
click search engines to CPA lead offers.
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1 M7 |; Q0 e# K9 WI left off on how he messed up his Google Adwords account
2 i* `" ]; T4 w3 t rand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.250 t' ^! `8 J! j: ^) ~
lead campaign from $1.00 down to about $0.25.- l. E4 W- I3 T8 Q' g* r" B% n
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Ready?
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7 F. e5 X4 E) pGoogle accepted the new bid., ]0 C$ ?7 U6 Q0 {' p# ?* B
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Woo hoo!, M" z- E8 I8 h% w8 F* l. Q& o7 ?! i
# C( T& Q4 y0 }3 cNow Waseem can actually make money on this offer. Google0 J& W6 d! L- h4 G
rewarded this campaign because we had developed a good CTR
9 v& X7 ]5 ?4 X7 A& zon the ads.
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2 Y; e2 b! `! I$ |0 ^0 U8 AFrom this experience, I reminded him to develop his ad
2 z0 _) l2 a0 Fwriting skills to keep a good CTR ratio for all his ads on
) k' V) A; K4 U* |5 H D' Q& YGoogle.4 D6 \! a \9 i, R
4 t- i8 e1 V B ZHe is not a big Google fan because of all their0 a. Z: `% y3 Z: l
rules and restrictions, but he really likes MSN and spent a
& d4 D1 A1 |: { k9 E2 `lot of time on this PPC search engine setting up campaigns.
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2 e$ y8 x* L& A) \ i! J) dHe only ever did learn Google Adwords and MSN Adcenter. He8 h1 G1 S, I* k. t
could have built a lot more traffic if he had experimented$ [3 e5 q: T' c
with the list of other *profitable* pay per click search$ O) A* C Y$ A/ t
engines I had given him.
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. K% l, [& Y& b8 @# LHe started making some good money, but things could have
0 v1 c x0 L+ u4 n# ]7 tbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more: [3 \2 o+ L: E
than $2,000 in an entire summer as a test subject. As soon
' B; E5 @) p' w9 V4 A9 Oas Waseem started making $100 in affiliate commissions a
$ h2 @1 u: Y" \0 Zday, he got lazy and stopped doing much.$ a( g1 _/ w' A. }: u
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2. World Cup: Waseem is a soccer fanatic and was *easily*( c0 [, z7 O4 C5 }1 b
distracted by the World Cup. So distracted that he told me
" ~" U1 G% ?. z/ O& iit was a *need* for him to watch almost all the matches.2 Z0 W( E4 O3 o. h' m
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3. He enrolled himself in a full-time course over the summer
+ {# m7 ? k* m: b# Eand had assignments and tests to complete. Okay, I will let9 E% o; g' w! _, c7 P! Q, k6 }4 ~5 q! Z
this one go.
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& M( C1 N9 b; w3 N1 L1 lOver the three and a half months he spent at my home, he only
5 U1 z7 h2 T0 M. X" I+ Agot around to driving traffic to 4-5 offers. I had hoped$ K7 a# J" P4 x% K0 W# K
that he would have built enough traffic to pull off a
" o; P7 D' W1 O( x% e% O' y$10,000/month.$ n/ b1 H- @, o& Z. d- \* l2 T
, _2 c' z! p; ^- O/ O6 [ S+ `# A! lHere are the result of Waseem』s stats since mid-May by2 l$ ^6 ]& M9 U* ]
month:( p% }, k$ `3 P- `; u) M
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** May **' [) f$ ^4 o6 a) T8 D! u
Revenue: $830.05
6 V. [* ?0 |# x U0 qCost: $616.38* L. k" s/ G4 t7 p! g+ u
Profit: $213.67$ y. K1 e6 v1 |7 ^7 D4 J
Net Margin: 25.7%: t- `) V7 {% Q& D8 m' Q( m! N
% [" j) U4 i% m+ a; \** June **
: {' S$ b3 ~6 {4 D; i3 MRevenue: $2,526.95
0 g2 a0 `, t0 Z, A9 J, x \Cost: $2,390.28
8 P) S1 J2 e, V7 e5 g3 {Profit: $136.67
: w% f$ |" a7 v4 LNet Margin: 5.4%8 v/ R9 [) i2 b! c
# |. B+ m5 \3 k, `0 f0 D. @** July **
$ Z, H3 v( Y( L6 ]- c7 {Revenue: $2,787.40
; l8 o, B0 u3 T. Q3 SCost: $1,749.53; k' u( V6 @& Y6 \
Profit: $1,037.87
) q% j3 Q: ^+ Y& GNet Margin: 37.2%' d: U, X$ O7 }9 r' E* J! B
- S- H2 }, u# M- |( i** August **. |/ G q Y7 w+ i1 I/ r
Revenue: $2,983.30, V1 ^! w6 E/ K7 C" z; k. J9 T% p
Cost: $1,945.832 _1 r) y1 H- W+ e4 I
Profit: $1,037.47
, ^) {/ ?( d+ `, k, L2 ZNet Margin: 34.8%
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6 E9 s! o9 U9 f- Y4 v** September **
6 q# ~% M' p8 z7 N1 J: e& oRevenue: $3,841.30
; w( q; P4 P3 Y& |/ [) n& E! JCost: $2,662.142 i: e r) F8 x/ Q) D
Profit: $1,179.16
& r9 p2 Y+ _, {# KNet Margin: 30.7%
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- q* n1 m& _' @0 J** October **
+ ]; N. _: s, V8 v$ GRevenue: $3,752.30
* T! i6 `; `8 E4 z8 wCost: $2,701.78$ l2 ?: g9 z" c
Profit: $1,050.52
# i, v# _! a) i1 G, J- lNet Margin: 28.0%9 d& O' e/ {) h5 C* H u( C
$ w* _- V: f0 n/ f% p5 N** November (forecasted) **
3 G2 v# i- a7 M, e* o2 q8 bRevenue: $3,280.00
6 L# k: g; u- [# \( w/ VCost: $2,403.006 h) w C, X8 E1 f2 b
Profit: $877.00
; Y2 z6 _1 Y! s! s9 _/ E0 h9 _Net Margin: 26.7%% G* C8 P2 I8 w3 z1 t8 }, E
$ f. j! a, u; A& H8 }0 kFor some people, they may say that the above profit is not
- l5 s, N( X4 ?a lot of money. But for others, that is enough to cover& M7 Z4 j! W) {" l* ]/ y! F
a mortgage and car payment. L% k% D8 u3 r( i! _" ?
3 f- h* W+ N+ P' w/ w/ SFor Waseem, this was a windfall., |. m2 R) w! r5 g2 s* ~$ v
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Waseem got lazy and gave up to soon. It still makes me mad' A: q* y r) B5 d$ q, b
when I think about the potential.: j* N0 ? ~- w; p# P' c% H; f$ k
; L5 `* h6 }4 H" J& ~1 K3 W7 uIn fact, it was ironic that when he went back to university. q$ v6 d! D; j) n% T
in September, he virtually did nothing and his affiliate
& Z3 a- q. k$ a3 v5 d# r; V- `commissions jumped to almost $4,000 in both September and
3 |1 m( X6 g+ P' B: L* V; LOctober.6 N- L) b& J0 G5 W' }
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If he had just spent a few hours optimizing his campaigns
5 f6 M* R4 R4 cusing the *system* I showed him, he could have easily netted D* E' u; n: j3 S. r3 Y. Z' M
50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is* _- m$ \5 C: g' O! X. H" o
still netting an average of $1,000 in profit a month on. S% n _5 } x" q& g- @% i
complete auto-pilot.0 Z F# I$ V- w
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I actually just recently saw him after he came up to help me* J( D2 K1 z/ q$ j& y
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day. C9 s! @6 r/ U4 H$ s6 Z1 {
seminar, when I spilled the beans on *everything* I do to
) a& P% W4 m1 Q* A4 xselect group of 25 participants.
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I only taught him about 30% of what I knew.0 ~( c3 o% y& h
7 P2 O0 Y( c' i: r( I' X8 ~He came up to me and kept repeating 「Man, I gotta finish) r$ U T! U: x- V+ T9 T
school and start ramping my campaigns up.」! J X( m, J3 e2 n2 P) p
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Don』t worry bud, only one more semester left.
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G* O; N+ i; OHope this story motivates you that if a broke college
, S% w* C7 w& M x, u4 Pstudent who didn』t have *any* Internet marketing experience
8 o1 ~+ u$ |4 I4 A7 a6 k2 ycan make money using the PPC to CPA money model, so can you.9 U3 H) S2 r7 y4 u) ]
; z2 j$ R0 p# p' U' }Start building those CPA campaigns!% V2 L7 }: H/ U) e" p/ ?
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Gauher |
發表於 2008-2-25 03:10:58
