找到後續文章了
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+ p9 B7 q( \ NCan I Teach This PPC-CPA Stuff? Part 21 W' M7 c: u0 x7 s/ P
4 Y# f' v8 d8 mOkay, here is the continuation of the story on how I got my
3 i* {7 c: @4 v0 s Ibrother-in-law involved with driving traffic from pay per7 n4 W5 ?6 P- m% H# j: S
click search engines to CPA lead offers.
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3 u# F* Y O, {7 C- gI left off on how he messed up his Google Adwords account
: G$ a1 [- ^3 H* q( Yand how I was trying to fix it.! v4 m: f) B) ]7 Y1 X
; I& A# T8 x3 r/ d5 |! wHere is what happened when I dropped the bid on that $1.25
) w4 }. o4 m0 `: x6 l3 p/ l* O4 Nlead campaign from $1.00 down to about $0.25.7 ?& Q7 }0 i8 n
W+ g t: `: C; Q- m' SReady?+ ]$ c- O @* \0 d/ _& N
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Google accepted the new bid.
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Woo hoo!% k" q0 c" i" m0 I& T+ G3 y% x, E
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Now Waseem can actually make money on this offer. Google
* X5 W$ Z* a9 m% L: f/ w2 drewarded this campaign because we had developed a good CTR& ~( d; p8 R3 r. R# U
on the ads.
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From this experience, I reminded him to develop his ad) m; q1 F' Z# w. R' F- A
writing skills to keep a good CTR ratio for all his ads on
6 S7 t @; _) z: s0 x- f! ?( jGoogle.
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5 D0 I3 ^* ]( P/ E/ BHe is not a big Google fan because of all their8 n, U6 f8 b7 y2 B7 D
rules and restrictions, but he really likes MSN and spent a
; v8 m# k+ C: f. T5 Qlot of time on this PPC search engine setting up campaigns./ P% ?6 p0 i, ?3 d/ z
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He only ever did learn Google Adwords and MSN Adcenter. He5 c# j/ I1 L0 w$ W" v! y+ x
could have built a lot more traffic if he had experimented
5 ?/ L# V* i. [: U/ lwith the list of other *profitable* pay per click search% `6 k8 W7 ?; ?6 p' b, S: V/ M3 Z
engines I had given him.
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He started making some good money, but things could have2 i3 H/ l. j I+ ? `. C
been better if not for the following:% L1 K$ }' M$ O% Q. s' F
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1. Never use a broke college student who hasn』t made more* ~+ p) d) t+ X% W$ t% [
than $2,000 in an entire summer as a test subject. As soon% z8 [* `# N( Y
as Waseem started making $100 in affiliate commissions a
- A' j% l5 g- eday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*) q% Z6 b& o; ^/ ~4 S* Z) Z K
distracted by the World Cup. So distracted that he told me
3 L3 @* q. {2 O5 A4 @5 yit was a *need* for him to watch almost all the matches.7 M& h$ |) V+ h: Q# u4 f
2 Y6 o3 H$ p, @- q4 G3. He enrolled himself in a full-time course over the summer
: M/ w' p+ B) f3 z0 ?8 w6 `and had assignments and tests to complete. Okay, I will let
, e; Z) p- _! Y: a( B( |1 ?this one go.
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" x! Y# B9 T0 ?% E. a7 xOver the three and a half months he spent at my home, he only
; J- m' N8 l- b9 Lgot around to driving traffic to 4-5 offers. I had hoped% A I+ K$ x0 y
that he would have built enough traffic to pull off a
$ s" [) s/ e) i6 s6 @. _$10,000/month.7 ~: S- j5 E+ l4 v3 }. Q
* z- Z' x- K* }6 p; M) t. vHere are the result of Waseem』s stats since mid-May by/ U9 k1 `# m/ m& F \; E8 [5 C
month:
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& J, n0 z- l) Q" |6 ~" F; v- D# I** May **8 w6 P1 s8 A9 W& N) ]7 Z
Revenue: $830.058 V" X! b. }0 |' O
Cost: $616.38/ ^# X+ z, ?0 q/ H( o0 ?/ m3 V
Profit: $213.67
& u: I" U& ~7 K9 u' p1 PNet Margin: 25.7%
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** June **
8 O( Q$ l% ?! l/ aRevenue: $2,526.95
/ }8 y" z/ c6 [' Z, P5 PCost: $2,390.28$ w+ y2 w# ^3 T$ M. G0 X/ v1 M/ v
Profit: $136.676 b7 f0 u3 E0 _9 g% ?7 L
Net Margin: 5.4%
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/ u- I7 j' i3 `- Z$ |3 y** July **
# S2 |3 W& r4 }* ]6 j2 F3 uRevenue: $2,787.40* F+ U; y( h! |* ?# U* O
Cost: $1,749.53
6 z' W4 v. ^% W. @& `5 s! o. B) O. iProfit: $1,037.87
! w! L: ]: V+ o6 O# ENet Margin: 37.2%
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7 v Z; `3 J: \9 h% s7 O7 f** August **) c* ^2 S5 v. I* J7 L$ U
Revenue: $2,983.30$ q! \' @3 c( g6 T K
Cost: $1,945.839 S* H- A6 a0 G" d+ L
Profit: $1,037.47
7 z4 l. n. w k! b$ UNet Margin: 34.8%
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** September **
. L0 \0 G5 I* e) x6 C; IRevenue: $3,841.30
: o2 ^, y+ Z* c7 W) q- v9 _" G, FCost: $2,662.14
6 W' b. r2 Z: z! NProfit: $1,179.16
2 X' W) O! S0 d h' I5 nNet Margin: 30.7% g7 O1 ?, T s S
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** October **) C5 T% W0 [* b3 s" g+ U' Q
Revenue: $3,752.30
8 j% [: _6 A4 d0 x0 g8 ~" Y S2 nCost: $2,701.78
4 h2 \7 c0 s( X" b5 zProfit: $1,050.52
" I7 W/ j) X( }) E3 v: a: F& b- rNet Margin: 28.0%
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# t# y' L- N* F2 p** November (forecasted) **
. ]' J- E5 I6 n1 n$ |, TRevenue: $3,280.004 u% k* u, e1 f' [% B4 X$ u
Cost: $2,403.00
' A/ N I: Q+ Z) X$ U( xProfit: $877.00
; I4 o- ~ r) ]. a( M% |Net Margin: 26.7%
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1 `/ d9 N2 o' O5 z) V. EFor some people, they may say that the above profit is not
+ R; I, C7 f2 [% s- \a lot of money. But for others, that is enough to cover
. C& Q, c1 Z5 z& u; w+ X! |8 {a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad# j/ ]1 p/ X) x8 a6 x1 p1 W" J, c
when I think about the potential.
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In fact, it was ironic that when he went back to university% p& b$ |/ \5 s/ l/ k r5 W
in September, he virtually did nothing and his affiliate
* }; D) R: u- u4 Acommissions jumped to almost $4,000 in both September and
2 J, i# `. c, j+ A; k5 T# c8 ~October.
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If he had just spent a few hours optimizing his campaigns
6 p1 U1 h" c4 l3 I( ^ nusing the *system* I showed him, he could have easily netted$ L4 {9 V: ?7 a; Z; P
50% of these gross revenues as profit.# t( n: `3 {9 z" A2 c" a4 Q( d: k
: d6 L% f7 d9 \% _8 B, XHe still isn』t doing anything with his campaigns, but is$ Q3 i1 n, g% v2 w
still netting an average of $1,000 in profit a month on6 c5 z9 N" i. _* j
complete auto-pilot.
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I actually just recently saw him after he came up to help me; {; k7 T7 f4 @7 N4 c
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
4 Z) l1 R. H9 k) V8 I" ~seminar, when I spilled the beans on *everything* I do to7 T3 s% u# t8 p$ K. c$ E
select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish' \% ?0 J% A! f: J# v! @* L7 @7 o
school and start ramping my campaigns up.」) F* v- \( s5 i
/ U0 c8 S, ]9 mDon』t worry bud, only one more semester left.
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2 j1 E( U6 l, V/ R# }1 pHope this story motivates you that if a broke college3 J1 E | o. S! n, M9 A$ A
student who didn』t have *any* Internet marketing experience& T7 H1 i b5 P6 @* A
can make money using the PPC to CPA money model, so can you.* F1 @; e+ H8 d. B
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Start building those CPA campaigns!. c) E6 m% O3 i# i3 j8 _
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Gauher |
發表於 2008-2-25 03:10:58
