找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2+ R X% L! l7 S
" M) }; T% V8 T: r$ e8 f/ W$ DOkay, here is the continuation of the story on how I got my, I! l& l/ L1 K4 i& h
brother-in-law involved with driving traffic from pay per
- [2 W3 r9 D, S, Z" u# Pclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account6 p4 B, }$ J; f* N* S+ e! r
and how I was trying to fix it., d# l3 F; _# a& l$ e
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Here is what happened when I dropped the bid on that $1.25 a- t) F: ~( s6 }5 d- T) l
lead campaign from $1.00 down to about $0.25.% `0 V h! H- P
: | n; v7 ?. e- @, xReady?* b1 }3 j; c2 @; V7 g' I% }
8 f) Q/ A7 }9 u$ [7 V2 MGoogle accepted the new bid.# H6 Y5 G5 ^' I0 c6 h
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Woo hoo!% t( A' |0 u" {+ ^/ D
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Now Waseem can actually make money on this offer. Google
0 n' n Q+ J* w" X* s, T7 t zrewarded this campaign because we had developed a good CTR( G1 |0 y$ C8 N d5 ]
on the ads.
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From this experience, I reminded him to develop his ad. g* P4 F, A% k8 g: ] N
writing skills to keep a good CTR ratio for all his ads on
" ?0 S' ^2 h# i( nGoogle.' k }' P" q" x
! Q6 w4 f+ q6 ~; q; x8 zHe is not a big Google fan because of all their8 c9 X- M2 k9 X% C1 w- X
rules and restrictions, but he really likes MSN and spent a
/ J' e% \: O, o$ H* x9 @lot of time on this PPC search engine setting up campaigns.% ]* j, z. e2 H, x
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He only ever did learn Google Adwords and MSN Adcenter. He" ~8 }& K: {* c X
could have built a lot more traffic if he had experimented) c" E7 j- d* ?- w
with the list of other *profitable* pay per click search0 I- ? C, F, S( x* e
engines I had given him.
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- p) q* e" i0 c( L, jHe started making some good money, but things could have7 e$ [; d5 ~) z
been better if not for the following:! M4 L0 Y6 j1 T: _- F
! V% P* `8 ]( E- x0 a& M( S1. Never use a broke college student who hasn』t made more: [7 k! U, C& Y" z: q$ E: ^, ~
than $2,000 in an entire summer as a test subject. As soon
- l0 c7 W" C; }% e$ O# Z% Mas Waseem started making $100 in affiliate commissions a) C! t. s# [& b
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
( Z$ v `2 ?1 S- a8 z1 Adistracted by the World Cup. So distracted that he told me* P5 E0 H: F1 R) M4 d
it was a *need* for him to watch almost all the matches." s1 k4 `; d5 \/ J, }$ J: m& T' H
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3. He enrolled himself in a full-time course over the summer
$ m+ q9 x- Q: w0 J! H9 i% F& Eand had assignments and tests to complete. Okay, I will let4 ]4 }" d- H# p
this one go.
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Over the three and a half months he spent at my home, he only
( o5 [$ w" I- m- a! ?got around to driving traffic to 4-5 offers. I had hoped
. J. h) w. U6 _, H, u- S G8 Gthat he would have built enough traffic to pull off a" d: g8 \& G: M7 G* ?4 Z+ g4 u
$10,000/month./ H0 V& m' _$ x5 A. e# [/ M# q/ Q
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Here are the result of Waseem』s stats since mid-May by
6 a. y# u* u) X9 Imonth:
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, `* a+ S8 ~$ g( a# D9 Q8 G7 ]) a** May **
8 E2 N0 C) C% Y' @4 e& A& H8 oRevenue: $830.05
, N; }7 R* G4 M: ]" aCost: $616.38. ^0 \2 A8 d5 K1 o* t) S
Profit: $213.67
* ]2 r9 N7 l# n( u# ^7 yNet Margin: 25.7%
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5 F, m% `9 N! J, Z8 i! O! ~** June **$ D T# ]* o6 v: U0 C# u
Revenue: $2,526.95
! O+ K2 Y3 |% P; e$ j+ h- t3 ICost: $2,390.280 A: _4 X6 l" e7 S6 y/ i% t1 X& E
Profit: $136.67
4 y! c4 C7 b" GNet Margin: 5.4%' i* W6 o I" s) O
h7 P/ q4 L7 c2 Y: M/ h
** July **
% ^7 j0 z: E7 ]4 s4 ?4 hRevenue: $2,787.40. a2 o( f: Q) ^- F% N
Cost: $1,749.537 m8 y7 L6 M0 W5 d7 _2 w6 ?
Profit: $1,037.87
0 F; P1 L+ N% Y: ?/ D: W& SNet Margin: 37.2%6 J( u3 Q4 Y0 Q+ X
+ o9 O1 x3 n" }* Y
** August **
* z( i) ~: P8 |1 ORevenue: $2,983.30
6 d: d- e2 V$ h( p E. pCost: $1,945.83
; L5 L- @' Z( cProfit: $1,037.47
+ E) z, _( [1 K8 XNet Margin: 34.8%5 j. L2 E2 k8 X$ g9 z. w% M2 m
/ y- M- T- B' G" e# ]** September **
5 z! A: x. m9 a- MRevenue: $3,841.305 h" ]# `; P& E9 X
Cost: $2,662.14
) O2 i2 f7 O6 P) Q# J% wProfit: $1,179.16
, ^' x5 A6 l. Y# Y& x7 L' ZNet Margin: 30.7%. D4 C% u' M- q5 H; ]) A" l9 @
0 M1 F# w; u* @( Y% v
** October **" ~9 _1 L6 _; r" M
Revenue: $3,752.30
. K3 |; y8 U& ]; J. C5 g) H# ?* A: tCost: $2,701.78
0 G3 X$ V' ?& SProfit: $1,050.52
% P$ H5 m* s g/ y9 SNet Margin: 28.0%1 Q2 i L5 a0 _
- K3 z7 H6 [; A5 N8 s** November (forecasted) **! B( ^: S" P5 X2 k4 `; q
Revenue: $3,280.00% W5 E; T* Y5 h4 [* d
Cost: $2,403.00- |' h7 R6 m4 d2 `% h
Profit: $877.00
0 N+ l j% l0 v$ d0 A; j; ]) fNet Margin: 26.7%; k+ `/ _* H: ~/ c0 p1 D
3 ]/ p! j& u" s2 Q' K) rFor some people, they may say that the above profit is not. J. A, n8 V( f8 M; j; ]+ e
a lot of money. But for others, that is enough to cover
2 S" V7 N( J$ x7 v2 h4 G, {% ^3 p5 m3 Ta mortgage and car payment.
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For Waseem, this was a windfall.& M: C( I' m# a
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Waseem got lazy and gave up to soon. It still makes me mad
* |1 E7 ^3 o0 S3 k5 p! o2 Iwhen I think about the potential.) f& [# c" L9 K9 |$ C3 r
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In fact, it was ironic that when he went back to university
8 S5 O$ y, |2 |! E& Sin September, he virtually did nothing and his affiliate
% Z! L+ k2 e4 H) Z9 Kcommissions jumped to almost $4,000 in both September and/ ?8 L3 t* j4 Q, l3 t% E
October.; z: E( k: `. D4 A+ L) j
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If he had just spent a few hours optimizing his campaigns
1 T2 W; j* e0 k/ s H9 f9 }$ N |3 Uusing the *system* I showed him, he could have easily netted
$ W+ F) H$ b- }; H# t6 [* p50% of these gross revenues as profit.
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/ t% p& \; c$ r* ~He still isn』t doing anything with his campaigns, but is
0 e, c% f) @5 [) X. ]still netting an average of $1,000 in profit a month on
) t9 q% ?2 H& S$ v0 Vcomplete auto-pilot.* z; h5 ], F* ? z
3 R; Z2 ^, n' i/ E2 zI actually just recently saw him after he came up to help me' u E. v8 e# ?$ t1 I
set up my recent two day seminar in Toronto.6 e, {$ I7 E6 s- B1 p- `
; s; C5 R* l! s, X- p' yYou should have seen the look on his face *after* my two day+ }9 @+ c# ~, x9 E( i
seminar, when I spilled the beans on *everything* I do to
; t1 v4 u+ P/ d0 N* a) `! qselect group of 25 participants. v/ b2 Q4 m& ~2 L) w8 }' Z
x) E Z. n4 XI only taught him about 30% of what I knew.8 c! I% S5 Q0 m4 p# r
) k2 B% C) f& j# }$ AHe came up to me and kept repeating 「Man, I gotta finish
7 ?* O, B( }: @! h. @' i3 Wschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college- u$ y6 o$ p) T/ _( D
student who didn』t have *any* Internet marketing experience
9 V% z w0 `' n! {) Rcan make money using the PPC to CPA money model, so can you.
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6 @& o% I: D& i' Y) [7 oStart building those CPA campaigns!" w r5 Z( P7 Y' o
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Gauher |
發表於 2008-2-25 03:10:58
