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Can I Teach This PPC-CPA Stuff? Part 2
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- O) e$ o" Y7 X7 Y' X2 oOkay, here is the continuation of the story on how I got my
& y; R% c" v# G0 \- \6 fbrother-in-law involved with driving traffic from pay per* W' V; g$ c. i# i% K# s4 x
click search engines to CPA lead offers.# F. t' j" e% [5 c) L K
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I left off on how he messed up his Google Adwords account
, A3 h8 ^0 q9 x+ t: W% Wand how I was trying to fix it.! D3 X5 g' F9 ~- Q- L
v% y0 C+ M8 P* qHere is what happened when I dropped the bid on that $1.250 W% w9 i5 D( K
lead campaign from $1.00 down to about $0.25.
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- r5 o b( \. o0 u7 B5 [+ hReady?. W6 m4 p" L+ L
9 ~$ _6 S0 n& }6 t# BGoogle accepted the new bid.
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2 _( G) P3 |0 X/ iWoo hoo!
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Now Waseem can actually make money on this offer. Google
. @; J; ~4 ]9 W4 v! Frewarded this campaign because we had developed a good CTR
) |/ ?8 }$ r0 U. v, yon the ads.
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From this experience, I reminded him to develop his ad
5 [# g7 S+ @' [+ E/ Dwriting skills to keep a good CTR ratio for all his ads on
4 Y/ l% p. v! U3 N2 [( N/ S$ YGoogle.7 S* q1 E' V# x: c g! w' c
' U$ x/ p( }: |8 j* bHe is not a big Google fan because of all their
- s, O+ q4 A% c4 qrules and restrictions, but he really likes MSN and spent a/ F) x. C, p4 B* x3 V
lot of time on this PPC search engine setting up campaigns.
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1 R' i, v9 X* l* S% JHe only ever did learn Google Adwords and MSN Adcenter. He
4 U5 k+ x+ T8 M: U) g2 {could have built a lot more traffic if he had experimented
/ C8 L$ z1 R. y0 H0 H* qwith the list of other *profitable* pay per click search `! K" I1 o+ G3 ?2 x# z' f
engines I had given him.
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" N5 d$ j; {3 h2 z: n7 r& SHe started making some good money, but things could have' I' I" |' M! q5 e4 l9 x
been better if not for the following:3 @. s Z3 [8 K; G5 `6 ], u4 V0 e! C
; j1 q% q0 ?- i p& ?1. Never use a broke college student who hasn』t made more3 ^! H5 O3 Z, Z0 A; G
than $2,000 in an entire summer as a test subject. As soon& O6 r" m$ R t# U2 ? h
as Waseem started making $100 in affiliate commissions a
# b% Z0 K% d. N Y0 r& k/ mday, he got lazy and stopped doing much./ B" h% Q9 I8 A, L) N
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2. World Cup: Waseem is a soccer fanatic and was *easily*
2 E' b5 A: k# c* ~: Z2 _distracted by the World Cup. So distracted that he told me5 D/ _2 q$ e u; U# `8 R' o
it was a *need* for him to watch almost all the matches.1 B: I- ]2 J% A, D% G
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3. He enrolled himself in a full-time course over the summer, K5 u' ~( o- r8 {
and had assignments and tests to complete. Okay, I will let, M2 n& L3 \6 U& `8 r
this one go.; S2 {1 m: n# \, G
6 p$ k5 S) m, D: {Over the three and a half months he spent at my home, he only
6 \# @. H7 I) M% q8 Lgot around to driving traffic to 4-5 offers. I had hoped h7 R, ?: N( ?: Z. q4 m7 W
that he would have built enough traffic to pull off a
% ~" N, M9 S& m- M$10,000/month., R7 d% M7 T j9 c5 S) w
7 _/ P5 k( L0 [1 S p& s6 U* jHere are the result of Waseem』s stats since mid-May by
* D' V" ^0 L" u7 ?* ~, Tmonth:" Y5 D% g+ Y. |) m9 c) W
0 v3 a% w K; v# L( |' \9 v7 I( U** May **
+ g( C; F. P" X; v* ZRevenue: $830.050 W# z( _' t. H6 [1 x) @1 z; I
Cost: $616.38
/ \+ u6 k$ R( M0 H" xProfit: $213.67& F: l F* I- N; Q) [- e) W
Net Margin: 25.7%: [5 R( v) D0 {, h
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** June **. s1 j$ f f+ U! A. h
Revenue: $2,526.95- @5 s" x: l1 Y$ E- n
Cost: $2,390.28
- {6 x! K; E" d: \. _- U2 tProfit: $136.67* l6 Y, l1 q+ i0 N5 G
Net Margin: 5.4%% x6 J; t! o3 a% p% M4 {
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** July **9 W% G6 P5 w: O% |: g
Revenue: $2,787.403 {" }7 e" z4 I5 W6 ]
Cost: $1,749.53+ P5 J6 l, ^7 t% J) }( H
Profit: $1,037.87
( F9 X _0 G. P- `1 |Net Margin: 37.2%
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$ a- u1 d" c3 n/ v& d/ Z5 W** August **
/ J. E- u( U9 G$ G5 R$ hRevenue: $2,983.30) `* U1 c0 S7 P% }
Cost: $1,945.83" q0 G* l. B6 F+ ?
Profit: $1,037.471 P& M5 ~: s" m% J0 R% Y N; [
Net Margin: 34.8%
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** September **- B5 h" k8 D1 {, }: L/ S; y: H+ V
Revenue: $3,841.30" f$ r- F+ L0 D( p+ t- ]: p
Cost: $2,662.14
2 x8 M9 D9 |/ @& p; h: zProfit: $1,179.16, W8 W' Y8 a; a- M) v! H. H! U$ Y
Net Margin: 30.7%1 f) x, C. S2 b" h# I$ Y
% z8 z Q! H% m( M- G** October **
* a" J' F2 n1 |3 G$ v y4 i: }# ]& DRevenue: $3,752.30
- S6 z) ?4 Y5 j2 }Cost: $2,701.78
8 ~3 P3 w5 [( _/ X5 eProfit: $1,050.52
" r1 [1 Y: W' {7 A1 S1 WNet Margin: 28.0%
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* E( F# r/ |5 ^- W/ ~0 ?7 ]& I** November (forecasted) **% B, p# n% D4 K1 m
Revenue: $3,280.00
B. i4 A. L9 Y. t; h7 ]Cost: $2,403.003 u: m9 M1 g7 b1 I' S
Profit: $877.00
+ `6 Q9 S$ _$ P8 ANet Margin: 26.7%% d! L& M2 F% h. f7 c4 h! E7 r0 {: C
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For some people, they may say that the above profit is not
& _; D+ J3 n+ i0 T7 \6 a3 ba lot of money. But for others, that is enough to cover
$ @- C* I6 E$ e+ ]2 j* N& B5 ^# Xa mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad6 ^) @+ [4 {5 c
when I think about the potential.
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In fact, it was ironic that when he went back to university2 h& h& h3 y1 z# a7 ? B" g
in September, he virtually did nothing and his affiliate9 g$ W+ h4 r. q4 @
commissions jumped to almost $4,000 in both September and. a) x3 ]+ I" J& @$ b
October.
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If he had just spent a few hours optimizing his campaigns
6 \: s4 K% x% ]: q! O. yusing the *system* I showed him, he could have easily netted; k3 s4 D3 Z- b4 b9 c. x5 [
50% of these gross revenues as profit.7 l4 Y" Y! D0 m0 Q
' x$ x! R& b2 B' G% ?He still isn』t doing anything with his campaigns, but is
5 D, X5 e, Q& z( Qstill netting an average of $1,000 in profit a month on
/ c# C0 \3 ^8 o7 G* w" |2 P* kcomplete auto-pilot.
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" \$ |1 B" @- u' x+ q# P' K7 uI actually just recently saw him after he came up to help me6 N- p. b5 ^# w
set up my recent two day seminar in Toronto.
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0 j; j$ r+ p6 @1 ~! ~" WYou should have seen the look on his face *after* my two day- B: N$ T- q2 N6 |) d( M% D
seminar, when I spilled the beans on *everything* I do to8 x& I( l8 _' b6 Z k3 Z$ z9 X& p5 [" V
select group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish* X8 b( s! j$ r$ L
school and start ramping my campaigns up.」) _" w' j5 i) p9 }" j: c. [
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college% c* y& C6 X' M) X9 D u0 {: {) C
student who didn』t have *any* Internet marketing experience
: t. h0 A# u5 g+ hcan make money using the PPC to CPA money model, so can you.( Z. q, s+ z5 F6 {2 Q
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
