找到後續文章了( {. [+ E7 y3 w" g, K! J, F1 P
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Can I Teach This PPC-CPA Stuff? Part 2" _/ Q" \4 n- ~; f" M1 u
- i( {9 {9 p) Z* NOkay, here is the continuation of the story on how I got my
$ @" C) Z) X B" D( L+ d+ \8 _* ubrother-in-law involved with driving traffic from pay per0 k5 f; I% K3 ^1 d* E# {2 x
click search engines to CPA lead offers.
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, F9 ?. k5 t8 ^+ t# I5 x; j+ z8 PI left off on how he messed up his Google Adwords account
! ~! z' ~* U3 c, o0 Q4 J* qand how I was trying to fix it.8 Z$ P! \2 {- m! }% [. g+ B/ E# U
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Here is what happened when I dropped the bid on that $1.25, B! u( `& K6 L) f8 Y* U2 l
lead campaign from $1.00 down to about $0.25.0 z9 k3 `: ^2 _# p: l
, y. v& @( ]8 h6 MReady?
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* ^+ m7 |+ Q9 S1 G# vGoogle accepted the new bid.
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Woo hoo!- Z0 s6 S y2 K+ p7 I- X. A
; n! U7 M- k! K, ~+ x+ fNow Waseem can actually make money on this offer. Google* m t2 O/ x1 q# g4 u
rewarded this campaign because we had developed a good CTR
( {" x1 v% m6 _5 Y- o; n% non the ads.: k( K# F& r3 V" ^! v$ |# p
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From this experience, I reminded him to develop his ad
# a' c& g/ @2 e/ s3 Dwriting skills to keep a good CTR ratio for all his ads on
% n8 x% ?$ f1 K1 k% DGoogle., v* w5 F7 Z$ m# V3 D+ K2 N- i+ m0 ^
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He is not a big Google fan because of all their
1 q# \! s" T3 W i5 z( F- Y& l% urules and restrictions, but he really likes MSN and spent a- o( n% M$ C0 Y5 e
lot of time on this PPC search engine setting up campaigns." q8 P4 B- o; q6 C% E) m
, h& v1 w0 ?- i. K7 k, \1 YHe only ever did learn Google Adwords and MSN Adcenter. He0 S8 s& Y$ i. c' _/ @" D
could have built a lot more traffic if he had experimented
& O! ^3 A& k* p6 h- Z+ rwith the list of other *profitable* pay per click search
' T* `( M2 N& D6 t2 c; I: Uengines I had given him.# A/ s& q R! F) d7 H5 [
, @: K9 d. e3 c8 a! l/ R$ qHe started making some good money, but things could have, r0 ]/ o; E% W1 m& f0 k' I, W5 X5 G
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
0 d# q* k3 ?( q& H6 Ithan $2,000 in an entire summer as a test subject. As soon
) `: `1 E0 ^- V/ P4 M# q: J% P* K5 @as Waseem started making $100 in affiliate commissions a. `. v* W2 @5 K$ |+ _
day, he got lazy and stopped doing much.: f( W2 I4 w% e% e" Z- e
+ F+ Y: V. j6 a+ S& g. q. p% \ l2. World Cup: Waseem is a soccer fanatic and was *easily*
8 u# V' r. Y7 odistracted by the World Cup. So distracted that he told me
2 \3 E" V! l1 E0 J: d7 S1 z5 Qit was a *need* for him to watch almost all the matches./ \7 d6 C( j8 j: t$ \; e& b" M9 [) w
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3. He enrolled himself in a full-time course over the summer
8 y# v0 z5 s/ P& V# h0 Q4 H7 y5 [5 }0 tand had assignments and tests to complete. Okay, I will let
5 e+ m; \3 ^2 u1 F4 i5 \- Ithis one go.
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Over the three and a half months he spent at my home, he only
0 G# n: {3 x4 Q# `$ F- r2 pgot around to driving traffic to 4-5 offers. I had hoped
1 J+ L8 N. G7 o5 F. Fthat he would have built enough traffic to pull off a" v" O& ?2 A- l- A u& |
$10,000/month.0 g5 t5 ^+ P: q+ e' u( m6 n
9 O0 o- F' F0 AHere are the result of Waseem』s stats since mid-May by
1 F; w R" l% p5 H! u$ `month: B8 s" f& [$ J
7 i; y* b4 J8 J. B( ~7 r) J** May **
3 {0 a/ }' S, y- }( K1 RRevenue: $830.05# W. L# k* B4 D5 M$ S. z
Cost: $616.38
9 R d5 v8 R8 ^" F- }" u, j9 QProfit: $213.67
2 r" C* r+ c9 vNet Margin: 25.7%
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% N/ I- V9 k8 T7 D8 q, n; I** June **
h' e. H& o% x& w Y( \" p6 HRevenue: $2,526.95
: ~/ t! v* u9 A9 O& v9 B2 oCost: $2,390.28
7 @, Z% r$ ^9 ], }Profit: $136.67
' R i% d5 V; ]+ ]; v1 o1 ?Net Margin: 5.4%, M! u& [6 z6 X
: [: K1 r5 p& M' `; b** July **
0 c3 [9 a( Z# a6 rRevenue: $2,787.40' `8 b0 P# l O
Cost: $1,749.53
* u2 P1 d& A$ xProfit: $1,037.87
+ l6 T3 @9 H( z4 t) jNet Margin: 37.2%
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/ v x% l3 Y. b: A- a4 v5 k0 s** August **
, c4 o9 D3 ]. G1 u# I) V& J6 SRevenue: $2,983.30# U3 `) N' s( M% B9 M5 t% |
Cost: $1,945.83
9 j/ n8 h8 V/ ]4 ^; ^. WProfit: $1,037.47; g! t$ `, O, |7 N5 [
Net Margin: 34.8%
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$ G( M( K% L. p7 L2 O! @1 Q** September **
5 I) r, n2 |/ N( g- _3 `$ A4 BRevenue: $3,841.30
) @( \8 C8 v$ ICost: $2,662.14
0 _9 P$ }+ C( D6 qProfit: $1,179.16
8 K3 Z1 L6 ~9 t- {1 B* L/ xNet Margin: 30.7%
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8 K% u' d/ f3 ]0 @ k3 o** October **$ O2 r8 q; x6 }' \9 K+ M
Revenue: $3,752.308 s1 X6 X" I3 x% \) ?- H3 _
Cost: $2,701.78- Q. \- p6 L% F" E, @" h* U' y: J
Profit: $1,050.52) Y& @* f% E3 c- q" k+ ?9 f! n
Net Margin: 28.0%) {3 e/ @/ o! Z+ |. T# g5 C) ^1 O
+ \% g2 b# ~) M** November (forecasted) **
( E, t4 Y* i$ CRevenue: $3,280.00
* ~0 Y8 m! b, i2 K9 PCost: $2,403.00! r6 U: p* k$ r5 D i# E o! r7 x
Profit: $877.00; b1 B, m& a2 @0 v' {+ H
Net Margin: 26.7%
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$ ?4 F! s# {' G* MFor some people, they may say that the above profit is not2 Z# ?+ t& i B- m
a lot of money. But for others, that is enough to cover7 d- H3 A t6 ?0 R# w
a mortgage and car payment.4 R! O9 s5 _; x& V
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For Waseem, this was a windfall.+ m& I x! F4 F; @- Y
' s$ X* F5 ?' V1 X; V0 wWaseem got lazy and gave up to soon. It still makes me mad' S& \- R$ w% j5 H( _! {
when I think about the potential.0 b- |0 ^4 D2 @6 Z
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In fact, it was ironic that when he went back to university
/ l( w ^! G0 | I. q, Din September, he virtually did nothing and his affiliate- M& r# B. Z) a% U. \& \
commissions jumped to almost $4,000 in both September and; O _; f* `, C. t6 Q/ Y9 T2 m, N
October.1 f0 |/ C8 l' G
4 B' e/ U m0 {2 a' u3 nIf he had just spent a few hours optimizing his campaigns
1 [: g' r7 C, p5 e; a4 i1 Dusing the *system* I showed him, he could have easily netted7 ~$ L" [8 ?3 d/ h2 X3 }
50% of these gross revenues as profit.: L E5 f5 q2 [1 T9 e& z
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He still isn』t doing anything with his campaigns, but is
# a( x6 ?: n6 x$ }* Q1 d( h# Qstill netting an average of $1,000 in profit a month on
; h( J$ R& |( V0 ]3 `1 p+ U" xcomplete auto-pilot.
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I actually just recently saw him after he came up to help me$ ?7 }5 H8 ~1 K* K8 T! A& g& `' p
set up my recent two day seminar in Toronto.8 t( V3 s/ A% @/ P* e! E
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You should have seen the look on his face *after* my two day
0 k* L$ R/ e; n5 P/ Q! ]seminar, when I spilled the beans on *everything* I do to; @; Y h( c- F7 r% I; L C
select group of 25 participants.8 i# d* R+ y3 n+ m, N8 J
8 U' Z# l1 R5 t" I& ^6 NI only taught him about 30% of what I knew.
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2 d* j' l2 ?( a) ^He came up to me and kept repeating 「Man, I gotta finish8 s0 R. a3 T, E. \; t$ G0 Z
school and start ramping my campaigns up.」) r7 S9 f; B2 E3 c, `8 I$ k9 F$ b
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Don』t worry bud, only one more semester left." Y" p3 N @" R) n
# c2 C- g% b7 f4 |6 l( G. DHope this story motivates you that if a broke college) ]+ s; B9 o: r7 ~
student who didn』t have *any* Internet marketing experience* i% R4 X$ S% ~) N
can make money using the PPC to CPA money model, so can you.
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K5 P5 k$ I6 \- [2 ]) {! |Start building those CPA campaigns!4 ~ o+ y9 w8 g4 k1 H
$ n. j( ^% a* N. S; fGauher |
發表於 2008-2-25 03:10:58
