找到後續文章了
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; c7 S8 C& ^ |+ T- K8 KCan I Teach This PPC-CPA Stuff? Part 2, x- F9 b. l' T8 k. x
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Okay, here is the continuation of the story on how I got my' F$ o. I) g6 y d) l$ N+ f
brother-in-law involved with driving traffic from pay per
" m9 F1 a( P: W* pclick search engines to CPA lead offers.1 o+ |0 [0 R L- \3 b0 p
: `# {8 O7 M7 B0 kI left off on how he messed up his Google Adwords account
& ^( v: c% i- u( u3 o( Q& G2 oand how I was trying to fix it.- ~7 Y7 u5 l1 f7 y8 y J# ]
- o6 X! Y5 G2 O$ m2 kHere is what happened when I dropped the bid on that $1.25
3 R2 Y; _7 @4 j3 [1 k: G4 L" ], |lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.: L B$ K" X2 X; ^4 V, e7 i
- G6 t; b c& g4 h$ G% @0 XWoo hoo!
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Now Waseem can actually make money on this offer. Google
. ?. ^/ j# `) }. E( e/ u5 q# O8 trewarded this campaign because we had developed a good CTR3 {7 S5 A" @/ k/ |% G' P
on the ads.
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; z8 p# `7 b9 W& d2 R5 ?" O/ @From this experience, I reminded him to develop his ad
. N2 k' ]- D. s4 K' Y& w% Twriting skills to keep a good CTR ratio for all his ads on
* a9 j7 }9 |' c( z& bGoogle.3 S$ B) z% K% H0 E2 Z8 Y0 h- {5 ^
* P$ {. A' d0 }3 c! MHe is not a big Google fan because of all their' \5 F6 q6 M% k0 t# p% o
rules and restrictions, but he really likes MSN and spent a2 C m2 T* D1 y$ |3 X3 C
lot of time on this PPC search engine setting up campaigns.
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0 S5 Y6 Q5 o# Z3 B0 c4 C% f& k' E- UHe only ever did learn Google Adwords and MSN Adcenter. He
0 S% v0 t2 h: o7 v$ }+ C; l. n hcould have built a lot more traffic if he had experimented3 v+ m O* G, J0 F$ c, Y
with the list of other *profitable* pay per click search( ]. w6 X) F. R$ [
engines I had given him.
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He started making some good money, but things could have
( D1 c- H1 {, B, E2 c! z" hbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more) `, K. Z$ S! O2 w; d# p
than $2,000 in an entire summer as a test subject. As soon' H/ i1 `) ?3 [- O# b4 z% D
as Waseem started making $100 in affiliate commissions a
* l0 E! a& `+ P$ n9 U$ I' M0 hday, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
( F- |* O) O2 x1 b. g" L* Ndistracted by the World Cup. So distracted that he told me" W7 s! H, \/ m/ `; c; N
it was a *need* for him to watch almost all the matches.% z6 i! X! }6 D2 N. ]' f! Z
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3. He enrolled himself in a full-time course over the summer
1 @) V1 ]: G' p9 U2 w$ n( a3 e( J1 Pand had assignments and tests to complete. Okay, I will let
: {5 C; [ X3 {( x6 u: pthis one go.
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+ R& S( o [. i3 |4 v) h, BOver the three and a half months he spent at my home, he only" `5 B# ]( O9 z5 c3 C; A
got around to driving traffic to 4-5 offers. I had hoped
2 M# s& z8 a! b6 y9 Rthat he would have built enough traffic to pull off a
0 M% r/ B$ i/ b f# j" [$10,000/month.5 v7 C+ \, j4 `3 m% F- o% Y
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Here are the result of Waseem』s stats since mid-May by
! L3 z6 P: }/ m/ Y1 F3 bmonth:
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** May **+ r, h) V2 O) k7 m
Revenue: $830.053 h# e. y! M6 |' t/ f" z
Cost: $616.38' N6 x, j8 g: R) ^7 P' g: ~
Profit: $213.67
' p& [9 z0 E7 X4 [) l7 J' {Net Margin: 25.7%; K# ]# l) q! }
! S/ n# O( _% A. u0 r** June **; e; `5 V5 I7 C& A1 Y" `
Revenue: $2,526.95
& g1 f3 h3 Q9 W: w/ K ?Cost: $2,390.28
7 T9 E' }4 ~. A: O UProfit: $136.67
% ^2 |7 Q, M- \' Z" ~Net Margin: 5.4%& ? [3 Q' Z* w3 k) K+ i
7 w1 D Y6 [) R0 x5 Q. A7 R
** July **
: i/ u# F6 D; c3 d9 V# I* A {Revenue: $2,787.40# p% H" U$ F$ w% x
Cost: $1,749.53
9 A0 N9 e- F4 m3 J7 c. J/ T% J+ F( BProfit: $1,037.87. S; V( J" E* M& E0 P
Net Margin: 37.2%" j+ v# W3 q! l: B" u$ o
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** August **
3 t& W" ]5 v2 FRevenue: $2,983.30
. I8 o" k2 p, h0 ^, e" Y/ S) TCost: $1,945.83( g/ B, b2 S" z8 u: Y& K/ k+ p* N: o
Profit: $1,037.474 F4 V( {; f( \+ u! |5 |
Net Margin: 34.8%+ f4 t% v! [# g& ~6 X' [+ u
+ r, M2 d- q3 B u1 n** September **
" v- ^. T: I! [/ @' ~5 pRevenue: $3,841.30
8 h9 [$ U$ d X4 G- Q: C7 r: LCost: $2,662.14
, U" I" c9 Z! G6 w Z( aProfit: $1,179.16
: o& {& R2 f$ Q2 T$ Q. SNet Margin: 30.7%
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** October **, Y- R: D% b! Z0 w/ L; Y- |
Revenue: $3,752.30+ E* O0 w! K; N' d8 m/ b9 r5 U# Z
Cost: $2,701.787 l) H s. k! d; i$ {
Profit: $1,050.52
% D* O( Z; S. MNet Margin: 28.0%( m0 z* o+ l2 W) u+ c4 z3 A
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** November (forecasted) **+ n, v& z2 Z& E. Y: P
Revenue: $3,280.00) D5 ]3 _7 d, B) ^3 k2 Y
Cost: $2,403.00( b3 }' J- b- v" Y' S
Profit: $877.008 z `6 F$ B. H1 x: w3 B' d
Net Margin: 26.7%; B4 X3 [1 T( w
T/ I7 E- K' O9 N7 `For some people, they may say that the above profit is not
4 E( \3 {, U6 E1 b9 u, ea lot of money. But for others, that is enough to cover& v2 p" }! ^1 x* g& v$ a
a mortgage and car payment.9 ~% \( k$ n( |4 |$ t- J$ c- h7 N
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For Waseem, this was a windfall.9 g Y4 R( a4 h' }* `8 t
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Waseem got lazy and gave up to soon. It still makes me mad
# z% g# Y# ?/ w2 L' }, ]8 mwhen I think about the potential.
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In fact, it was ironic that when he went back to university
; H2 j6 B. s! b& T6 \& Y4 Tin September, he virtually did nothing and his affiliate
' h/ u" h4 M- d0 D+ S! s; Ocommissions jumped to almost $4,000 in both September and
H. N7 c& d- R: ^9 YOctober.
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If he had just spent a few hours optimizing his campaigns, g% y. l$ t% O! ]3 b
using the *system* I showed him, he could have easily netted
; y! x4 u; r/ U50% of these gross revenues as profit.9 D, j3 f4 K( q! J9 O; e
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He still isn』t doing anything with his campaigns, but is' ?5 D! C1 W. z! ?' I
still netting an average of $1,000 in profit a month on
- }' u( }4 h" J8 c7 M: d/ dcomplete auto-pilot.: c& u( x( g( G+ |
( I7 M! V( j9 h9 U5 x/ OI actually just recently saw him after he came up to help me
C5 o$ {! `7 j2 A% uset up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day! g3 z/ k! m3 t4 D
seminar, when I spilled the beans on *everything* I do to9 `" k9 J" a D! U) ]2 x, v, k/ a
select group of 25 participants.
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I only taught him about 30% of what I knew.
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: k& {& u* f( t$ H3 CHe came up to me and kept repeating 「Man, I gotta finish
- \* A6 r# H5 h0 Dschool and start ramping my campaigns up.」
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% @0 c* ?% o" kDon』t worry bud, only one more semester left./ r! V& e+ `, \- V. N
; _. O2 M8 m3 o1 A2 e: kHope this story motivates you that if a broke college
8 l: Q2 v) T( F; N: g. nstudent who didn』t have *any* Internet marketing experience
7 \& ]( a# G) `% ]( C) l2 u( Zcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
