找到後續文章了
0 W0 O3 P4 ]' I4 p( h$ ^6 H e& Z7 u7 \% L6 }
Can I Teach This PPC-CPA Stuff? Part 2 j6 \" X! }8 Z+ B& y5 [
. I4 d- F t5 H" LOkay, here is the continuation of the story on how I got my
/ t/ M, v+ I6 v Ibrother-in-law involved with driving traffic from pay per
* G# f4 O7 a( ~click search engines to CPA lead offers.
' y5 a: a6 f4 U% n, {1 b) F
P7 i0 O% m* L1 D) T/ CI left off on how he messed up his Google Adwords account! |. K! e ], {, F! H
and how I was trying to fix it.1 E% p2 z7 N4 \
' p1 K1 V) m6 n& T) FHere is what happened when I dropped the bid on that $1.25( G6 R: J9 S) B( E6 | w
lead campaign from $1.00 down to about $0.25.4 w* r: m& j- W- u. _% u# a
" l/ d: g, a6 A) L6 J% {1 vReady?7 S( [+ ?" [. l6 x' m. u9 g+ g
% E0 i; f- K& X. R. S8 t
Google accepted the new bid.
8 z2 C% l4 q2 ^/ [( o k) R
. G% W" b$ F/ } VWoo hoo!- E% c* ~: N$ j; d/ m$ W% S0 s( u
) P3 q3 P' o1 r0 ^! ]. \Now Waseem can actually make money on this offer. Google& a, S" b5 x6 w) D' s! |# D
rewarded this campaign because we had developed a good CTR7 S* A8 N, l) {7 n
on the ads.
; B" T; r* E7 D, u! J
2 ^# r9 n/ W3 s" I; mFrom this experience, I reminded him to develop his ad
) W8 }/ l; `, R' |. o" R5 R' D+ Nwriting skills to keep a good CTR ratio for all his ads on
$ |3 l6 K2 @" M0 Y" P- p# M8 ?. ~& b/ |Google.
1 N/ e1 Y1 t- B0 b4 ]+ H
5 h, D4 z& F$ u2 T! x `# m: O( oHe is not a big Google fan because of all their
# A0 {6 C4 X1 t4 z9 arules and restrictions, but he really likes MSN and spent a
( G. ^8 S0 d9 ?- p% ?( S6 T. m4 R4 @$ l9 Alot of time on this PPC search engine setting up campaigns. b/ d5 O# a% D$ x
# t; Q, h! |8 w1 r' w$ g
He only ever did learn Google Adwords and MSN Adcenter. He
# q/ \) |: t, O" O4 c" a/ s* ^# Qcould have built a lot more traffic if he had experimented' M' t: L2 a6 Y9 S9 B# G& e. e, H
with the list of other *profitable* pay per click search( F, n9 o3 `! s) T1 n" r" W j
engines I had given him.
8 K ?0 H' A, _( I% X3 z( i
- t% k$ Z5 Q% @( m# kHe started making some good money, but things could have
* @: `" a c7 B: p3 U( [4 S. Mbeen better if not for the following:3 R! {% P6 t; y, t
1 p8 O4 H4 P- L1. Never use a broke college student who hasn』t made more
) d3 ^ C: i' bthan $2,000 in an entire summer as a test subject. As soon. M2 O) F" s: H; a1 X9 p
as Waseem started making $100 in affiliate commissions a0 z5 y, G: g, i( a& [
day, he got lazy and stopped doing much.
N. P: C7 o! s, |% H0 y, a. L4 [
& X9 m% K1 U }2. World Cup: Waseem is a soccer fanatic and was *easily*
/ `, O1 Y( E( U) vdistracted by the World Cup. So distracted that he told me
0 T" w! J4 t( L; c, |7 U0 p/ V% ^it was a *need* for him to watch almost all the matches.+ [$ K" I0 N+ A
; I8 w' z, o* y" b8 `: L/ ?/ h( G6 D
3. He enrolled himself in a full-time course over the summer' M5 ]0 ]) h; R4 s5 O) s/ i
and had assignments and tests to complete. Okay, I will let( E% H, }: E" Z8 m6 O
this one go.
/ V8 P& z+ ?- p& N/ V# A1 s9 n7 i2 ~7 t2 i. d3 H4 o& d
Over the three and a half months he spent at my home, he only" E. Q" p1 p- T$ L! f& Z, c
got around to driving traffic to 4-5 offers. I had hoped
6 s3 ^+ X& X& G6 H* A9 Tthat he would have built enough traffic to pull off a
7 o) Z. a9 g% _0 H% h" r' {$ H4 ?$10,000/month." T: J* ?) \; z% p# }8 e: ~# v8 b
. K9 E! G! ? E7 u) N fHere are the result of Waseem』s stats since mid-May by
, k2 }9 ^+ d. ~) Y8 ^! _& K2 l2 R. hmonth:# X/ I+ \. F( V5 Y1 Z
* n% T4 Q# i* L2 W7 X; g
** May **
! F2 E4 W& j+ T0 R5 X; L( QRevenue: $830.05
( n( ?2 B- q* `Cost: $616.38
& D: ^0 j) Q7 O, w: BProfit: $213.67- {7 w8 p* \" u+ k% M
Net Margin: 25.7%
. A1 A( c- r6 P& m y
# a" @2 w/ ~! ]4 K" n/ |** June **
^: W+ _" {# t* u. G1 L0 W3 s" fRevenue: $2,526.950 _: D+ T4 Y. ]; S' L
Cost: $2,390.280 u5 j: E* G+ U% }4 s
Profit: $136.67, T- m1 D" |5 s3 E. P. M4 ~: _; R6 D& |
Net Margin: 5.4%) J! k* e4 Q6 F
2 G3 e% N6 v- s O- y7 L( N
** July **
2 f- d0 F4 ^2 X" N- U+ |3 _Revenue: $2,787.40
# T( `& [: t6 u+ K( `' ZCost: $1,749.538 r* U& {5 i6 Q" r
Profit: $1,037.87
$ s9 p. m+ g% y% j. e3 U) BNet Margin: 37.2%) x: i% G( b5 n& T0 I5 T
6 ?+ I# v1 u& H# y7 e# f
** August **( O. J5 J0 [/ v
Revenue: $2,983.30
7 c3 z" V& z( x: j2 l: e. yCost: $1,945.83" n4 T; w* \0 B! i
Profit: $1,037.47$ a; W# a( L! u* L" ~! S0 j0 l: A
Net Margin: 34.8%- C& i- x8 @$ f [4 c1 p8 m! n5 p; y
; m' r' K+ L! H& ~
** September *** I; N4 q* b- }( S
Revenue: $3,841.30 k5 |: \7 f6 F& P
Cost: $2,662.14. U+ k% \- J' F, ^% E& t
Profit: $1,179.16
) F0 Y" _! u# l- ZNet Margin: 30.7%, R/ |1 J! Y* f0 u' F5 i: v3 V; q
1 ^! E1 T! T: J9 B* U! J% K; w
** October **7 h* T, a' x9 n( w6 h; l
Revenue: $3,752.30
6 }7 u- f# J' ICost: $2,701.78! d' T- R* O. T( C h0 k- G
Profit: $1,050.52/ f( X: A0 k1 A* N5 f
Net Margin: 28.0%
- C3 ?% X2 D9 S
' L* r* r5 Q7 K+ C** November (forecasted) **
( |. i! ` L- Y6 P/ Q+ {Revenue: $3,280.00
, T" b) E" u' ]: V! h9 D. ~2 UCost: $2,403.00
6 N) G( g: K- Q0 D9 ` sProfit: $877.00
0 E) l6 W- O3 X |Net Margin: 26.7%" Y; C8 \6 j. r* X: |
# `* i! u" K1 l! X; r/ I3 gFor some people, they may say that the above profit is not
3 ^' U6 ?8 g2 k ma lot of money. But for others, that is enough to cover
0 f h7 C" F6 y/ @a mortgage and car payment.4 o1 h u- S, e) Y! P' N
+ _! m* j) k4 n# fFor Waseem, this was a windfall.. g+ o5 G) X2 m
- s/ x$ H x: Q r D8 l
Waseem got lazy and gave up to soon. It still makes me mad8 m5 K: ]& T6 E* L
when I think about the potential.9 e! P' c7 L" n9 i2 m8 p3 M
' X$ U1 B, I) _3 U8 l
In fact, it was ironic that when he went back to university9 u* N( c2 J! B# m1 v1 @
in September, he virtually did nothing and his affiliate
# [, j2 n/ B1 k6 Mcommissions jumped to almost $4,000 in both September and
3 u% d R: T8 d( kOctober.
& O7 }4 R, t* H9 _5 a2 K# ?& p# @9 X8 r
If he had just spent a few hours optimizing his campaigns
v1 |( `- ]: G0 S7 b/ g$ Uusing the *system* I showed him, he could have easily netted( K0 n! K% _/ g( ~& @. k* Q4 H8 o
50% of these gross revenues as profit.4 N- L% A" F8 O4 ]9 y( r. G( T
) K1 h$ M& K4 EHe still isn』t doing anything with his campaigns, but is# P* Z# n) a) }. w
still netting an average of $1,000 in profit a month on
2 O$ a( z( s- j) }9 ncomplete auto-pilot.
; O1 r5 X9 z# E) [/ d/ Q; Z! W" r+ E+ V1 g3 @# H
I actually just recently saw him after he came up to help me0 g5 f: i5 A# Y+ T: G; y
set up my recent two day seminar in Toronto.
( z3 X/ P! o) N4 |) L" M' F# \# @0 ?( f2 P
You should have seen the look on his face *after* my two day) v$ {3 X1 a2 H5 j
seminar, when I spilled the beans on *everything* I do to) P) _" g2 E6 B" X K+ l
select group of 25 participants.
* ?6 Y4 y# R( x' Q& N# j' w4 Q3 {8 U9 x4 a6 M7 h% S
I only taught him about 30% of what I knew.
# N$ Y/ L$ ?( ?3 f6 L5 ~+ p, F3 {8 Q8 r# \( Y4 S/ G: V7 U
He came up to me and kept repeating 「Man, I gotta finish! ^2 _! V- {& s. |
school and start ramping my campaigns up.」
! s0 s: N7 u c& f6 O9 W4 E3 f" w3 R
Don』t worry bud, only one more semester left.8 b# L8 u7 S2 E. X$ v: k& i3 F+ k
; v8 c7 Y# v4 [& J1 s# X
Hope this story motivates you that if a broke college$ h7 p9 @0 t2 c7 _: M& w
student who didn』t have *any* Internet marketing experience
& i) m. S+ i2 ~% C0 D, vcan make money using the PPC to CPA money model, so can you.
, `( ]: M0 {- c, O8 P1 P8 Z9 U8 _, a8 s* t+ u v& {. I9 b h
Start building those CPA campaigns!$ t3 H+ D' v: A1 f1 {1 \5 b
, g3 n: v4 }" C$ L
Gauher |