找到後續文章了
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2 v% V& Y+ @- A- \1 t4 ^Can I Teach This PPC-CPA Stuff? Part 2' Y' a( ?0 K& E! b) i* T
$ M1 N( k( B5 ]9 N) `+ G; pOkay, here is the continuation of the story on how I got my) P F+ W( d8 c$ }
brother-in-law involved with driving traffic from pay per
" P1 ]' ]: U7 i# m, \click search engines to CPA lead offers.$ y, m8 b; @; @# E5 ~
6 k4 @# q& ~' L! \% OI left off on how he messed up his Google Adwords account
~) F M9 t- a I- l/ Pand how I was trying to fix it.: f5 z# Q: W7 W5 q3 l2 G& f
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Here is what happened when I dropped the bid on that $1.257 E9 w8 u8 A3 O' S: l
lead campaign from $1.00 down to about $0.25.
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Ready?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google1 o+ Z2 g1 H" m" }0 x
rewarded this campaign because we had developed a good CTR/ l' A' g7 T# S
on the ads.
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From this experience, I reminded him to develop his ad5 \+ T* d# r6 c' k: z( p; A
writing skills to keep a good CTR ratio for all his ads on1 c$ i% }5 w0 a1 Z2 B) N
Google.0 Z- \1 m! K7 I$ e! G$ Z
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He is not a big Google fan because of all their
7 G# f+ f# `7 N$ d) ~ T3 Drules and restrictions, but he really likes MSN and spent a$ P- G" K& R4 h
lot of time on this PPC search engine setting up campaigns./ I O' V' d3 R8 n/ S
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He only ever did learn Google Adwords and MSN Adcenter. He5 f) ?; M. e) A2 r# ~! E
could have built a lot more traffic if he had experimented
, V. e1 D9 G# R& D. B- A; ywith the list of other *profitable* pay per click search
" k5 l% a5 P0 r" {5 i$ Z. Y6 F7 ?# `engines I had given him.! `! Q# S( b6 h' Q5 v
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He started making some good money, but things could have
, H4 |3 |: ^3 |, d" zbeen better if not for the following:
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# |; c$ i4 s5 v2 n% O" A8 o. v" T! k1. Never use a broke college student who hasn』t made more, D* b. U' b2 w! a
than $2,000 in an entire summer as a test subject. As soon* a, T0 _" ^0 \9 Z4 h2 ~" ]: N7 W
as Waseem started making $100 in affiliate commissions a2 \( ~' G9 v2 u" `# d7 M- L8 h8 m
day, he got lazy and stopped doing much.$ M9 o4 n5 H6 q) [2 n! y9 e/ I
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2. World Cup: Waseem is a soccer fanatic and was *easily*
/ r8 i; P; Y, m+ p( edistracted by the World Cup. So distracted that he told me2 Z g% U/ x; {1 `$ \6 B
it was a *need* for him to watch almost all the matches./ `# e o: R: v+ t& H M
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3. He enrolled himself in a full-time course over the summer! _/ v- R5 V) n
and had assignments and tests to complete. Okay, I will let& ?# ?5 n; \% Y/ [4 h u5 [
this one go.5 c1 c, y4 ~% o7 T4 x/ Q* p
( D' H( a, m% r' Y# _Over the three and a half months he spent at my home, he only b; v* B1 |6 n. i/ o
got around to driving traffic to 4-5 offers. I had hoped! K& m! \7 e4 ^$ s/ G
that he would have built enough traffic to pull off a
' _& A3 q9 J. {- c4 k7 M; I1 t# j, u$10,000/month.$ f4 @6 E `$ c
- Q3 b4 a) a; p# U/ B2 I8 GHere are the result of Waseem』s stats since mid-May by5 _+ A. c' j' @, V6 U: R
month:
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** May **: I2 R8 }4 b! K; a5 h! m
Revenue: $830.05
9 y( }# o* U- s7 {) t: ECost: $616.38
$ d. | Q6 a) {0 eProfit: $213.67. ~! k7 N# D; i# G' @3 `5 A
Net Margin: 25.7%1 K% o6 U% ~$ P& N \$ i; K5 M, e/ b
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** June **
4 t. b# d9 p7 X) F8 ?Revenue: $2,526.95
3 ~1 G/ k V7 G4 P* DCost: $2,390.28, G1 L( k6 d& c# w8 L$ w* a( D! h
Profit: $136.67
4 y6 q- M% H( J0 r9 h$ ~Net Margin: 5.4%
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& B5 w0 J* [3 b# ~; U% k# Y** July **
0 t% F2 x! P5 O% T0 I; V, LRevenue: $2,787.40" V& I* M9 Q- }/ S- o% v4 M' V- ?
Cost: $1,749.53* z0 z0 q: k8 [% @4 q- m
Profit: $1,037.87) h7 L, V- z3 I, E5 E( F) l
Net Margin: 37.2%
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- Q3 t t: ?+ e" Q** August **
2 J2 v* Y% Z. @Revenue: $2,983.307 w% v) j9 J/ C+ n
Cost: $1,945.83( s( d) r/ h" ^, Q) b
Profit: $1,037.478 \; k7 `" x! j" L+ ?1 A( d
Net Margin: 34.8%
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** September **
, a, c5 i$ b$ K. M& A u0 P# _Revenue: $3,841.30
3 A. }* r) \! k) j' Z% u% DCost: $2,662.14
* G; q9 H3 R: y, e4 ~4 _Profit: $1,179.162 Y9 s/ l5 a3 @/ y* H
Net Margin: 30.7%
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** October **& V2 @3 y) p. B- y6 r+ J
Revenue: $3,752.30
9 v6 W4 r: G4 M( m: CCost: $2,701.789 ~# e a5 ^ J$ O3 h |
Profit: $1,050.52
! m a# P" \: J& k! \% o& VNet Margin: 28.0%
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9 D1 ^+ E0 l/ t- p: R: w6 _** November (forecasted) **
2 f- \9 _4 n8 R7 bRevenue: $3,280.00
8 c) ?# Y- I: w6 |6 |1 \Cost: $2,403.00/ ]* W# w" Z* f6 X
Profit: $877.00! C) u0 p' T8 |: \
Net Margin: 26.7%
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3 r0 ?* d- D* }1 I+ |, MFor some people, they may say that the above profit is not
, I9 o; A! r# m2 x* g% Sa lot of money. But for others, that is enough to cover
/ M7 `2 B3 D: C- U* ?9 x- E- u) na mortgage and car payment.: L/ A+ ~3 x6 E# b7 v( J' s
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For Waseem, this was a windfall.# r+ z. ]- o* [3 b
% f$ }: [( L5 G+ r! O5 HWaseem got lazy and gave up to soon. It still makes me mad
! g: q0 l+ Y& g3 g9 M3 x( `when I think about the potential.1 a% i' _" t6 I! B y# U$ P1 r) a
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In fact, it was ironic that when he went back to university
9 X2 v% x, E+ \ fin September, he virtually did nothing and his affiliate' i2 d7 { w T, g1 L7 }% h8 Y
commissions jumped to almost $4,000 in both September and+ i0 \0 s" M; Y3 h# F
October.; k! v. }" O2 b8 E
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If he had just spent a few hours optimizing his campaigns3 C# M7 H0 S+ r; N7 e
using the *system* I showed him, he could have easily netted
* Y1 G1 `; D$ j& R1 {50% of these gross revenues as profit.
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- s! h, \/ I6 a# PHe still isn』t doing anything with his campaigns, but is+ o6 [5 N' S f
still netting an average of $1,000 in profit a month on9 f. @" x8 O# n6 }
complete auto-pilot.( P+ ~1 b7 @5 U0 N
4 {" i' g) z* mI actually just recently saw him after he came up to help me
# ], ~: ~3 f$ m- g' [: ^set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day, L" X6 s f: R1 G w
seminar, when I spilled the beans on *everything* I do to
: r% `+ y; B+ ]3 E, @/ {select group of 25 participants.7 [; Y2 R- V M- r( [
2 g6 v' Z. A- ~$ P$ N) |I only taught him about 30% of what I knew.# V* q8 J5 V6 y9 h+ L7 c4 L
5 z- ]7 m G H9 [+ H% d* tHe came up to me and kept repeating 「Man, I gotta finish+ J& q6 X" g+ `4 j7 {6 O
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.# ]. a+ A+ z |! d# h ^8 _) H
7 w3 \, [ m* t6 h2 UHope this story motivates you that if a broke college0 D! o! w( z% x# o) N0 @. _5 ?
student who didn』t have *any* Internet marketing experience
Y8 W9 s$ ^, \- R' d# g* t/ {can make money using the PPC to CPA money model, so can you.
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7 N- }7 w5 x+ K0 X# wStart building those CPA campaigns!7 T1 n! {# ~7 _) S% g; Y
( _0 z! N6 B g: i6 NGauher |