找到後續文章了
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9 h" I8 n% @; G' y( ?Can I Teach This PPC-CPA Stuff? Part 2) C" _6 N1 a2 U2 S" @' X, I
( a7 \+ ^# b- q+ x$ y0 w+ N: C- UOkay, here is the continuation of the story on how I got my! _! V8 T# M" _9 e
brother-in-law involved with driving traffic from pay per) I. ? W' p. h' j
click search engines to CPA lead offers.
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# D; h% T( x& S/ G5 V% g4 zI left off on how he messed up his Google Adwords account
% j" |' q* I" I/ w$ z4 {- ]2 f6 Cand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
% y- s& B# F" D' Rlead campaign from $1.00 down to about $0.25.1 Z; j% |, i' M; o j
$ S; o8 W) P' C8 O" P) H }. P% U3 j; i
Ready?1 @* H8 {: b p: v( o, |/ } g9 q
6 i1 c; D. ~2 E9 v: sGoogle accepted the new bid.
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Woo hoo!8 Z8 [; ~5 Z6 D; B( C `/ F% \7 Y
1 R; e% C+ T% U9 H: _Now Waseem can actually make money on this offer. Google
2 L3 i+ L2 a# U8 Frewarded this campaign because we had developed a good CTR
7 b0 `& G& d" b0 Z6 X/ ?9 G! Yon the ads.
5 W e5 j; ]5 L$ W) x
, g7 I& z4 ~- y/ X+ ?3 G0 s3 ^* WFrom this experience, I reminded him to develop his ad
1 @/ M' Z$ j+ t# P- \writing skills to keep a good CTR ratio for all his ads on
& u4 o5 g* m9 n! ?Google.
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He is not a big Google fan because of all their! `3 P( F+ n0 B' h3 S q1 G
rules and restrictions, but he really likes MSN and spent a
% u. X# v& s: hlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He+ t# ]/ o2 a1 ?5 l. N/ W; h
could have built a lot more traffic if he had experimented
% f. ]7 P; M( Q4 g6 J. f2 Z& Qwith the list of other *profitable* pay per click search8 X7 H& n8 L# Z1 q* r
engines I had given him.
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- M6 l9 G6 `& T6 K+ i5 k0 @5 H: W$ ZHe started making some good money, but things could have/ q o2 B5 l% D
been better if not for the following: \/ G# g5 j$ l$ @) p/ a
) B9 K) g0 e+ }7 T( z ^1 L1. Never use a broke college student who hasn』t made more% v3 O0 ?* {! i" b! H$ @0 J) P. M
than $2,000 in an entire summer as a test subject. As soon
( ~9 o! Z" s a5 k. U# Cas Waseem started making $100 in affiliate commissions a3 K A5 _# l1 h; e
day, he got lazy and stopped doing much.: Z- f; T& j7 {. \6 b
- S& {+ D/ h) W# N2. World Cup: Waseem is a soccer fanatic and was *easily*9 V* ]7 o* k, o% X5 B5 h5 K
distracted by the World Cup. So distracted that he told me& R; C1 M% U( y4 \ l; \; o
it was a *need* for him to watch almost all the matches.
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. A; b- P$ B. X3. He enrolled himself in a full-time course over the summer7 o* |5 N w8 ]7 V# g
and had assignments and tests to complete. Okay, I will let4 S, M/ j! \1 O/ B0 q }: V9 A
this one go.8 g' T' ^& a# m8 ^
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Over the three and a half months he spent at my home, he only v/ h' _* @1 {, d
got around to driving traffic to 4-5 offers. I had hoped
" ^! L3 w) o+ S0 Q& K- n7 jthat he would have built enough traffic to pull off a
5 b* P" D( D3 U" ^7 |% l! {$10,000/month.
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Here are the result of Waseem』s stats since mid-May by- d# c9 T4 r3 e9 H8 l: R
month:
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** May **
- X) n9 |2 [1 o7 C" \5 x, y- e! ZRevenue: $830.05
+ j2 Y+ U9 P2 bCost: $616.38/ X5 n. O( U" {5 K; h
Profit: $213.67# a, ^9 V$ e. B& O
Net Margin: 25.7%# l& @6 ?$ {3 o4 o2 I) o' L- M9 f
! g$ i1 b0 t$ h$ @2 j** June **& r |, x, A$ r8 B, ?! v- z
Revenue: $2,526.95) p5 W @9 s8 z# V4 j
Cost: $2,390.28
/ Y* c; |( S x; F# _8 T9 I- fProfit: $136.67
, N5 [/ J1 Q9 `) N4 n2 `& |& W/ zNet Margin: 5.4%
& o( Q. e- D7 K2 H5 Q( o( ^& Q0 E& {8 T* v# H; M
** July **
; F# Q* Z* @/ P3 zRevenue: $2,787.404 i, o+ [: E( P R
Cost: $1,749.53
* n n! X ^% x4 iProfit: $1,037.87- K0 O: I4 @ z) K( K, K% ]
Net Margin: 37.2%
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% A# C9 c- f z4 s: A7 }; h, r** August ** F% e6 ^5 y# U
Revenue: $2,983.30
" j9 a' ~& R& T' V# ]Cost: $1,945.834 l/ c1 F, v: H* t1 H
Profit: $1,037.474 ~* B2 z) y4 n9 f. ^
Net Margin: 34.8%$ ?0 M( Z* W! @8 M5 l
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** September **: j. n' }5 F: L) a
Revenue: $3,841.30
9 e+ p2 f+ B) q( BCost: $2,662.142 f$ \. {# _& _0 E# j
Profit: $1,179.16: [4 {/ Y% s G* J0 F) k9 _8 k3 b
Net Margin: 30.7%
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U- o: j; L# ~ h** October **+ u4 M" ]% A) Q$ m: q" T d
Revenue: $3,752.30
# c6 B, i% j/ _# \7 e! o6 _/ p2 kCost: $2,701.784 Y) I5 i7 c( b* [1 j% j
Profit: $1,050.52; V/ F5 V8 ^; ?
Net Margin: 28.0%* c4 f5 I7 _; [. W
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** November (forecasted) **' |% y Z) N% O
Revenue: $3,280.008 n5 h/ j7 N1 \: r; v
Cost: $2,403.00( s6 A4 p. s1 R
Profit: $877.004 C# p- C9 p, _ i4 j
Net Margin: 26.7%
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+ z1 J w, {) Y5 e; jFor some people, they may say that the above profit is not
. U- l4 }) n4 ^2 C1 v& y1 ta lot of money. But for others, that is enough to cover
% R4 f7 h+ f) b. J' f va mortgage and car payment." T; a6 T, F/ m. r& w$ `. t
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For Waseem, this was a windfall.
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' D' b. T) w& p2 S4 M9 h% tWaseem got lazy and gave up to soon. It still makes me mad) u+ q4 E& \. ?7 r8 e
when I think about the potential.: \7 X2 P# L" z" G/ N' ~2 s
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In fact, it was ironic that when he went back to university& e5 l$ \9 I( Q8 t" ]* Q" T$ ~3 M
in September, he virtually did nothing and his affiliate4 o- X/ e: F, a- ?5 X; X
commissions jumped to almost $4,000 in both September and9 Z( ~& a" Z, y+ C4 j8 R c
October.
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: m' \ ^7 @& p% g- tIf he had just spent a few hours optimizing his campaigns
- [6 ]" W/ Y, a# V9 N* V& w: ?1 Musing the *system* I showed him, he could have easily netted
1 {# D5 @" s$ A& i9 e+ L9 c, C50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is/ @. I$ ^: E3 g$ Y. M
still netting an average of $1,000 in profit a month on, |, E2 J; E. D
complete auto-pilot.
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I actually just recently saw him after he came up to help me) ~* b; {3 A! Z/ x7 u( b
set up my recent two day seminar in Toronto.1 A" z% m$ U; s" `5 I$ \
5 N; g2 ^) e: G2 dYou should have seen the look on his face *after* my two day
7 t/ E4 t, m! l2 gseminar, when I spilled the beans on *everything* I do to
9 r0 R/ G$ A( {% J3 g g) Fselect group of 25 participants.
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( f; v2 k6 ]1 PI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish8 W3 K0 p& H0 w& l
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.! c' T5 c0 d( n( U$ ]" L: k
% G) z; _( b- e, l3 N& V% kHope this story motivates you that if a broke college+ P# H8 F/ W9 f/ m
student who didn』t have *any* Internet marketing experience. @$ w6 g. n7 i1 u' b8 \2 \0 }
can make money using the PPC to CPA money model, so can you.
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/ P6 A- ^( j' i3 q, i' vStart building those CPA campaigns!- c1 k/ P2 d1 L% T+ ^. S
2 ~; j+ M4 _2 JGauher |
發表於 2008-2-25 03:10:58
