找到後續文章了 Z! f8 f6 O( H2 S' b
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Can I Teach This PPC-CPA Stuff? Part 2
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% j% E$ q% x% d* X3 c7 ~1 YOkay, here is the continuation of the story on how I got my6 d8 ~* P# W0 d5 P; \/ B
brother-in-law involved with driving traffic from pay per) }* u2 r1 `, L
click search engines to CPA lead offers.
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' d+ g- j' B$ Q' N+ h$ h2 @I left off on how he messed up his Google Adwords account
5 L% G/ e7 Z: @and how I was trying to fix it.0 M2 Y* F4 c" ~! {4 W: k) d
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Here is what happened when I dropped the bid on that $1.25" F& Q7 C- ~. U, r4 W! n" h8 ^
lead campaign from $1.00 down to about $0.25.% Z. D: X) C& y+ z& M
" A( e( \$ e5 c2 XReady?( Z N/ E) C' K7 F
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Google accepted the new bid.
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Woo hoo!
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2 W! a3 I* Z/ o2 x9 r& |Now Waseem can actually make money on this offer. Google" D1 H* j5 ^% A- \
rewarded this campaign because we had developed a good CTR
8 l4 g( s8 }- s. F0 _on the ads." Q2 a8 C4 q% A7 F% ]6 q& k
! b3 u$ l5 G; A. `6 L# xFrom this experience, I reminded him to develop his ad
5 v7 c! i4 i* a$ Zwriting skills to keep a good CTR ratio for all his ads on2 e2 d7 N3 U$ U. t
Google.
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/ w2 @3 g/ C" ?2 f; l4 P& \He is not a big Google fan because of all their
2 y* b% z2 w+ J& ?$ u% \8 urules and restrictions, but he really likes MSN and spent a% w5 `7 H: Q# f4 A
lot of time on this PPC search engine setting up campaigns.$ }) [ J/ q5 Q
6 r# K% K/ _4 XHe only ever did learn Google Adwords and MSN Adcenter. He
# `3 S# h; @2 k; f( D9 u) pcould have built a lot more traffic if he had experimented% s7 A% r( ?* a3 A5 h9 x' D* M
with the list of other *profitable* pay per click search
, K/ U8 h1 s! i% [& h( T9 f8 Tengines I had given him.
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* L$ H. ^) f1 | pHe started making some good money, but things could have; ~0 B+ h9 O2 |0 B7 H8 j
been better if not for the following:/ ^2 } V/ ^5 ?* n0 H* B: H5 {
u4 h/ i# B. p3 }3 B1. Never use a broke college student who hasn』t made more
. Q3 O$ O' [. E1 E7 u0 tthan $2,000 in an entire summer as a test subject. As soon) q4 ?, V. w I. l# x" b8 i9 b% x" g
as Waseem started making $100 in affiliate commissions a+ f; u$ } ]" l2 d3 r% o
day, he got lazy and stopped doing much.( O1 f9 I: a) u1 M1 I. B' O3 s
M3 {( G3 w8 [ I: g/ K2. World Cup: Waseem is a soccer fanatic and was *easily*$ ^; p! s8 k$ p4 R# ]; {
distracted by the World Cup. So distracted that he told me
" _0 C5 J( U6 B) bit was a *need* for him to watch almost all the matches.4 L0 z3 Q7 A0 K5 i1 T
9 h: ~0 w& I8 I% W( i3. He enrolled himself in a full-time course over the summer
/ _( M( A; w' Jand had assignments and tests to complete. Okay, I will let
2 A- [# Q2 L* p0 Cthis one go.& L9 N) E) U' l
& u+ }5 k& E6 s3 P; x' l$ }% M' ?Over the three and a half months he spent at my home, he only
' ~7 G! `) c, D. h/ |/ j4 xgot around to driving traffic to 4-5 offers. I had hoped
: q+ y) p/ e4 Z, m# ythat he would have built enough traffic to pull off a
3 a: G6 `) N) d8 J8 z+ d/ m$10,000/month.$ U/ Q* W) v( M1 \0 T4 I
# @6 p% x$ c; s, uHere are the result of Waseem』s stats since mid-May by" A0 v- S9 i% \' }
month:3 H n4 o, {& ^% \
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** May **" t! ?0 g6 x I, Q! K
Revenue: $830.054 D1 |; f/ G: Y2 L$ m1 c6 o
Cost: $616.38
/ G1 e0 ~2 i% Z! i' d ^/ wProfit: $213.670 r& T0 C/ Z M. F
Net Margin: 25.7%/ }2 w% U2 P' h p# `$ G
( b' J$ u- C f$ M" U5 _** June **/ ^5 @4 m* s4 ^5 N; N# C5 ]) m9 h& B
Revenue: $2,526.958 n9 Z* k; t- f, ?& e$ A3 U
Cost: $2,390.28# i7 I4 F. e1 W/ G# [
Profit: $136.67
9 s+ C! k: }. w6 X3 q: S m/ A. _Net Margin: 5.4%1 h6 j3 D. e, B$ A! o- L
# i; Z3 T! U- I! ]& M** July **
s, @4 W/ Z7 I9 _ ~" g/ S+ jRevenue: $2,787.40
$ @9 D# l8 S4 Q+ J( oCost: $1,749.53( s% c: n+ X4 v* E$ ]
Profit: $1,037.878 W" ]+ e4 G* I/ D5 b+ M; x/ u
Net Margin: 37.2%
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** August **
- L( L* S, G0 y9 }Revenue: $2,983.307 f0 @ z( C$ c3 \
Cost: $1,945.83$ U _* D& @6 ]8 F
Profit: $1,037.47; z+ C6 K: G, s
Net Margin: 34.8%& e. M3 R2 Q# X9 i7 ^3 R* m
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** September **+ e5 n* C$ Q# S: u' @1 K" ^
Revenue: $3,841.309 W/ C2 J- f, }* H: _/ T4 ?3 v
Cost: $2,662.14) q8 U/ b# p0 c) G; i
Profit: $1,179.16
8 e( D0 m, l8 ]* }9 J3 C6 fNet Margin: 30.7%/ U8 x* ]7 [8 q
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** October **
; B& Q8 L/ Q# L% Q% C1 Y C1 PRevenue: $3,752.30+ |; ~$ e& O( V
Cost: $2,701.78
8 s; U* A- Q; xProfit: $1,050.522 }8 _3 G0 Y' B6 L: t8 M
Net Margin: 28.0%
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/ r$ j5 P2 i" A2 F6 r6 t' @** November (forecasted) **: h+ Y o5 |( x9 \+ g- E
Revenue: $3,280.00$ |5 w J Q1 `1 Y/ a. k7 X, g
Cost: $2,403.008 y2 q/ q! }9 e5 b5 p t/ m
Profit: $877.00
# I' J# f' M& JNet Margin: 26.7%3 E7 X: \6 G c1 V% j% z
2 J' |: h) I0 P7 P; k* LFor some people, they may say that the above profit is not
: R9 Q5 {. k9 U U( L) Ga lot of money. But for others, that is enough to cover
) |: F" ]! q% R) xa mortgage and car payment." n0 k0 [1 L5 ^1 E5 s
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For Waseem, this was a windfall.5 }" `0 t+ b* x" Y" V o8 x
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Waseem got lazy and gave up to soon. It still makes me mad% |9 R% a% ?# _; i# Z9 j: B- s
when I think about the potential.
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In fact, it was ironic that when he went back to university
$ Y9 f. S$ O @' x* a/ hin September, he virtually did nothing and his affiliate
" ]7 W7 h. ^& P5 S4 ^' U9 dcommissions jumped to almost $4,000 in both September and
* p7 B3 }; U1 I' BOctober.! ?8 }3 n a4 v5 x* \
/ d- h5 B/ t: N+ I+ nIf he had just spent a few hours optimizing his campaigns
1 _5 R2 k6 ~/ C! m4 L7 f; \2 `using the *system* I showed him, he could have easily netted h1 T1 a; Z; m) ]& `
50% of these gross revenues as profit.; v5 v1 b! E% V8 D
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He still isn』t doing anything with his campaigns, but is
8 O1 A3 M5 n- wstill netting an average of $1,000 in profit a month on
% ~- G8 K5 z4 acomplete auto-pilot.! U4 I8 Q, ]; k5 M4 j3 ~; F
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I actually just recently saw him after he came up to help me( g i! [* ]% u! {4 g. K. p
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
) z {+ z. e2 M3 t! O! E( w4 Q v6 }seminar, when I spilled the beans on *everything* I do to7 C6 I3 }# `. q# d }
select group of 25 participants.2 n" n* K; o4 z1 `
x+ V. m* i# E. E" nI only taught him about 30% of what I knew.
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6 X8 {% n. H. M9 w3 q; ZHe came up to me and kept repeating 「Man, I gotta finish
" S8 E" J4 s0 H8 ^4 xschool and start ramping my campaigns up.」
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0 t7 U+ w: W( jDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
& o2 x1 r. M6 C5 ^6 d( P& i% wstudent who didn』t have *any* Internet marketing experience
5 Q7 c \/ I8 f# |8 i, jcan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
