找到後續文章了9 S! I! h. A& Q& S
) B& C% V( B* t- X$ ^4 w) `
Can I Teach This PPC-CPA Stuff? Part 25 s/ G* J# J6 U$ E& H$ A \
( s \0 h. d8 B0 ?9 @6 q
Okay, here is the continuation of the story on how I got my
# k$ h$ L" A$ s5 Q3 A; Pbrother-in-law involved with driving traffic from pay per
2 e+ i7 t; b$ \) O% h* Kclick search engines to CPA lead offers.3 ~" Z& G* g `% Q$ ~
7 o4 {- q, q7 s9 \. N
I left off on how he messed up his Google Adwords account
0 Q; r& H1 b, P' Aand how I was trying to fix it.
/ [# N* j, D- @: p
4 A5 v r1 c. VHere is what happened when I dropped the bid on that $1.253 j1 X: i; x4 G( e N ]& H
lead campaign from $1.00 down to about $0.25.$ o% _9 `$ k0 w+ J+ L8 n
- b7 t. {4 E' N5 I
Ready?; A- `+ n# n$ B, O) |6 r
' v: T2 [% z/ e' n7 M& W! i
Google accepted the new bid.) h- p$ R" T* O4 R @0 \
" m+ h j$ n5 p8 ~/ S( C# y
Woo hoo!
, M) g) v: T- s/ L# r" w! `
! \$ B) s' V* t8 G5 u9 XNow Waseem can actually make money on this offer. Google
0 b* n, S; m- V# d: Wrewarded this campaign because we had developed a good CTR
* Y8 F3 j+ ~/ x, ]$ Pon the ads.
6 z6 }% s. g) m$ j \ Q0 h' Z D+ t" ^4 [
From this experience, I reminded him to develop his ad, ?- w$ V1 ]4 t3 W$ I$ U* ?
writing skills to keep a good CTR ratio for all his ads on M6 r! y6 e7 ?& y
Google.7 U6 `# l6 E% M5 Y# Z! V
" T- @* d: t7 H' W# A
He is not a big Google fan because of all their
8 ^1 H( U/ P+ A, `9 b3 |/ nrules and restrictions, but he really likes MSN and spent a6 D+ E, G: m+ K
lot of time on this PPC search engine setting up campaigns.
' h' l" Q& U" W5 W$ r; a
5 {2 U+ ]2 z* T( t) GHe only ever did learn Google Adwords and MSN Adcenter. He
( {) m4 F3 B& l* h6 B' {7 Tcould have built a lot more traffic if he had experimented5 `6 W1 t, t) r( L. J
with the list of other *profitable* pay per click search4 B$ U' y7 {( l; M9 h) @9 P* K
engines I had given him.
' e2 X1 ?) h! Y/ s2 e
, e" ?" j+ M. U! HHe started making some good money, but things could have
; b% u1 J. x0 I: jbeen better if not for the following:
/ C) A3 e0 |7 O a, F! d6 x
" ]$ d$ J8 J) {( d6 {% e- v1. Never use a broke college student who hasn』t made more
8 O/ H/ z, g: _- f5 [+ `' Lthan $2,000 in an entire summer as a test subject. As soon! V( v% b# X: [/ ^* B$ k! p
as Waseem started making $100 in affiliate commissions a
$ b! F/ n% l# D$ Kday, he got lazy and stopped doing much.
/ _" I3 J! R" ^2 L
: D: W3 _. r+ j) Y5 f+ o* a8 _2. World Cup: Waseem is a soccer fanatic and was *easily*
9 _4 f$ _8 i8 @) i! Pdistracted by the World Cup. So distracted that he told me
Y) V! J! t* |5 kit was a *need* for him to watch almost all the matches.2 W& e C2 F* u3 q8 y; M9 W4 @
; `4 o" t( o3 c0 N3 p/ ^3. He enrolled himself in a full-time course over the summer
: Y1 w; u+ H6 h" {and had assignments and tests to complete. Okay, I will let5 `) z0 ]7 f9 A; H( k" v
this one go.& c: x V2 ]5 f% b! e3 M7 {7 y
( m/ c' P7 K7 c4 S* F! s
Over the three and a half months he spent at my home, he only
% N' V; }6 `; ~; X$ l: f2 wgot around to driving traffic to 4-5 offers. I had hoped
( n4 G; n( {+ [( I9 b7 a$ i7 sthat he would have built enough traffic to pull off a
V3 _: Q, {+ \/ l: g$10,000/month.
- U! k5 Z1 `+ q* T" J; |. y ?/ X4 ?3 v
, Y$ Z* |2 b7 D- A& zHere are the result of Waseem』s stats since mid-May by
1 C0 G5 k' W! m: U4 Bmonth:
! Z9 H& d. ?1 W0 h- s1 L9 I& o. r8 ~+ g0 b
** May **
" \+ q5 Y% N' KRevenue: $830.05
% P; s/ g Y* B! q9 p8 I+ r0 UCost: $616.38
0 Q8 C, k) h# f8 jProfit: $213.67
& f4 X$ P7 F" y0 n b. d. ^$ |Net Margin: 25.7%) T- J: z% _9 X/ Q( S
4 N `7 a9 b5 Q, M
** June **7 N% z* U; a8 F
Revenue: $2,526.959 d5 C q: h, d8 F( m
Cost: $2,390.28) H# w8 e x a l+ m
Profit: $136.67
6 ^) \8 E: ^+ x% XNet Margin: 5.4%
& v+ `( m/ |, S9 W* a1 o6 C3 x0 T) Y
** July **
: A9 b& i0 ^9 B0 }# k& D+ DRevenue: $2,787.40; i) b7 u* R; _
Cost: $1,749.53
+ K+ P7 h B% ]3 q' m6 SProfit: $1,037.875 q% t5 V( l3 q4 f8 x
Net Margin: 37.2%
$ g6 h7 t- D3 F$ R7 ~0 B* c: i
+ z0 G( Q2 U. C6 N+ C3 h** August **
6 x Y6 W# ?0 h: l9 W+ NRevenue: $2,983.30! }2 W& V$ Y/ I5 ?) A6 w/ w1 B
Cost: $1,945.83
9 o* N, `- c, M9 E3 o( J: b! XProfit: $1,037.47
, d$ w8 f* k' _! S# \( cNet Margin: 34.8%
9 }, m6 I! Y0 a; J$ {7 R$ ^ D3 _( S. n Z' X0 w
** September **
( K; R- H1 Z4 s" yRevenue: $3,841.308 b p0 V4 g& Z, b$ f* L
Cost: $2,662.14
0 W& [, a* c6 U! g9 S7 X& L5 AProfit: $1,179.16
6 S9 G7 j( {# W; m) sNet Margin: 30.7%7 l% e5 H( `9 G( h; L- h9 Y8 a) G
. q$ [2 Z, w1 n9 ?$ B% A5 g** October **
- m7 K3 X4 S7 _9 fRevenue: $3,752.30
- X8 n4 _% J) j0 g8 b7 S; w9 NCost: $2,701.782 `) b1 R7 N6 @5 b
Profit: $1,050.52
* i( n9 C Y$ [2 O X5 I# f) K7 q. }Net Margin: 28.0%+ y- b3 i [7 J) w
& Q. L/ C0 `9 M$ I7 X+ U1 i, ?** November (forecasted) **
& {; u( H2 M" E) H6 D/ a/ GRevenue: $3,280.002 p7 G! P- z/ A- t" j% k. H
Cost: $2,403.00
6 v- s: j9 }* K) v& s- [Profit: $877.00$ P! X" g/ q# Z0 Y+ B2 T
Net Margin: 26.7%
- L( k( Z I" P2 r4 z9 C/ z/ ~& Q# ]! w( v. d6 a3 l# c, ~
For some people, they may say that the above profit is not
) ?: u/ g @% na lot of money. But for others, that is enough to cover' Z3 y$ p" D& O- s7 o' C
a mortgage and car payment. i+ K! n- I) X. a4 H
: x& g f1 ?6 a' F$ u; CFor Waseem, this was a windfall.
* t1 Z5 q+ _( Q4 \" [& z F# F+ W g4 b6 W/ H
Waseem got lazy and gave up to soon. It still makes me mad
$ q6 m; B* c7 g1 a% n: Bwhen I think about the potential.0 v9 I5 \, q! c: W/ H
( d7 N" h" W; R1 R8 Z% B
In fact, it was ironic that when he went back to university# D& }- U4 U$ r3 \
in September, he virtually did nothing and his affiliate
9 E% b& ]1 d/ R8 o6 O: ?commissions jumped to almost $4,000 in both September and) x; _4 V9 \) L3 v7 W+ u6 [. W3 H
October.& ?8 O/ N1 U+ `4 r/ f3 N/ @6 i# r
+ V l ]# k5 o9 e' Z; NIf he had just spent a few hours optimizing his campaigns% ]' }# d. Y {8 s
using the *system* I showed him, he could have easily netted `7 V' a: \% W% [# J' G$ F
50% of these gross revenues as profit.. C# H N) H% d1 f) g, v
/ X8 a- N, g" e- D% T f& y: b, }/ D0 A
He still isn』t doing anything with his campaigns, but is/ s+ ~4 ~3 v7 M4 B' a9 C" W
still netting an average of $1,000 in profit a month on
9 t5 l5 D/ @2 E, f4 o+ [complete auto-pilot.
0 @6 R M5 F1 D. a! W
7 A# M) ^8 U& j7 Y. pI actually just recently saw him after he came up to help me
; F6 J' i2 I; C; \$ Xset up my recent two day seminar in Toronto.- r1 A* Z7 l* X& I: d
( J; X( B# z0 Y; K
You should have seen the look on his face *after* my two day
$ b0 M \ _3 S) Hseminar, when I spilled the beans on *everything* I do to
/ F; j2 `; c! s7 v4 o6 k& t; _select group of 25 participants.
( z% ^5 M5 }! E0 J; c3 o' t, ^0 J& ?: j' m
I only taught him about 30% of what I knew.! E9 A8 _8 G, K
! V% ]8 m) o6 W% ?* e* e$ a5 ^
He came up to me and kept repeating 「Man, I gotta finish
) i0 \7 M5 [$ x- _$ i7 T0 tschool and start ramping my campaigns up.」
. ]" W I. {; ?% _* z3 A* i2 B) r x# D; K" O6 [" ~
Don』t worry bud, only one more semester left.$ \3 F1 O9 |0 Y x; J
2 ~) c+ W! k; j3 n$ ]. A% x
Hope this story motivates you that if a broke college
8 \ Z7 j/ b4 Y. P4 }student who didn』t have *any* Internet marketing experience
2 w- f: w1 r6 c( }! `4 D. {can make money using the PPC to CPA money model, so can you.4 ^. l4 p, W/ u m2 t3 i3 v
/ _# j( ^, V; [+ b! A% N
Start building those CPA campaigns!
. \8 l# T: P# V) f# ]9 M4 E
8 u- t' e1 {: l5 _$ q% Y/ d' ZGauher |
發表於 2008-2-25 03:10:58
