找到後續文章了
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7 c+ a+ k! w) FCan I Teach This PPC-CPA Stuff? Part 2, L! E* o5 b% D
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Okay, here is the continuation of the story on how I got my* C% K7 r& x" U3 J: h9 e; F
brother-in-law involved with driving traffic from pay per
: f( @' i: s; tclick search engines to CPA lead offers.4 z1 z8 K U: m% r5 h
' N Y' ~- J* }: x1 V) G2 D' _2 lI left off on how he messed up his Google Adwords account
$ t# `) Q9 w4 D' ~and how I was trying to fix it.' [: U& R3 h0 T+ H+ \6 H
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Here is what happened when I dropped the bid on that $1.25
# n5 E0 ]/ r6 g9 E8 z3 ^# o' D; A* Vlead campaign from $1.00 down to about $0.25.0 J* S4 m: @6 |, n/ A2 {
+ ~, S {( h9 MReady?8 R9 P4 A H0 a, X: \6 s6 u
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Google accepted the new bid., |2 d( k. r2 ]" q# v
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Woo hoo!
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( ~* q. W# I: z' z& WNow Waseem can actually make money on this offer. Google, K" [6 u) J* s5 G1 R# \
rewarded this campaign because we had developed a good CTR
7 t; Y6 j; A. C- gon the ads.
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From this experience, I reminded him to develop his ad
9 g4 P8 A1 |' Z5 ~3 m9 H4 S f rwriting skills to keep a good CTR ratio for all his ads on" K! _8 k) c4 h$ e# T
Google.: B. c3 F5 V# P( s) U9 r2 Z$ k3 c
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He is not a big Google fan because of all their0 D" j/ c' i- \; [6 E
rules and restrictions, but he really likes MSN and spent a
( @( O" f& \+ v7 }% c( G6 Hlot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He0 L5 J/ F0 G9 r6 z
could have built a lot more traffic if he had experimented
) r4 }$ Z! r: E7 Q( ^" A+ _with the list of other *profitable* pay per click search
, i# Q u2 a0 \. |5 Pengines I had given him.
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3 ]' \% I; _, i( X5 Q7 j1 uHe started making some good money, but things could have
' y# X7 [8 z4 M, N% U+ P; O: `been better if not for the following:/ S' p/ P1 n2 A2 g
- }( w) ~' s8 `" J0 Z1. Never use a broke college student who hasn』t made more( O" [3 c n- H1 z( b7 C
than $2,000 in an entire summer as a test subject. As soon2 e7 k! D& U) a
as Waseem started making $100 in affiliate commissions a
k2 J: _5 N! i9 v. cday, he got lazy and stopped doing much.
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; }! ^8 a# s! B: w, s# R1 C. t2. World Cup: Waseem is a soccer fanatic and was *easily*
1 n H3 Z$ }' o" c2 ldistracted by the World Cup. So distracted that he told me
9 D W6 b* ]5 h6 Q& M, ?it was a *need* for him to watch almost all the matches.
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) \3 Z; ~3 {/ F1 k0 U3. He enrolled himself in a full-time course over the summer; L, e8 s u. X6 d
and had assignments and tests to complete. Okay, I will let
b: d! X% Z4 ~2 A5 Q" cthis one go.) Y' ]- |5 |# k" l
( Y$ |: H" l4 i. F7 }2 N: ?Over the three and a half months he spent at my home, he only
" y0 u9 ]' T4 o- p1 O! sgot around to driving traffic to 4-5 offers. I had hoped
$ ^: H3 S, x) pthat he would have built enough traffic to pull off a
8 W) C% Y. q& w/ [* m2 {$10,000/month.
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Here are the result of Waseem』s stats since mid-May by
6 Y/ i \* V3 R+ s) Q3 t8 }0 @month:1 K: t5 p. H3 f# i, y" Q* c2 D
' F8 n" G* {* I- P/ K, Y
** May **
" r0 y d3 F" u9 Y% S1 P: c4 TRevenue: $830.05
, A, [9 G$ E$ s7 q$ i, CCost: $616.38& j B: x) n8 s+ z+ r" M6 F
Profit: $213.67
+ g+ Z9 d" c. @' H8 z2 qNet Margin: 25.7%
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** June **
( g- w# `+ p4 O- rRevenue: $2,526.95; P7 J( B5 x0 l. M0 S
Cost: $2,390.28
7 }/ F! t: X7 c! J/ w! e! sProfit: $136.67: W% x2 r1 F0 H. ^$ n5 q0 t
Net Margin: 5.4%
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, K5 ?* z3 e6 H7 L+ U** July *** s* q5 m1 ~9 j# y2 }
Revenue: $2,787.40
2 U4 L" y- D4 g2 I) [Cost: $1,749.53* q/ K5 P. r* K( q' c
Profit: $1,037.870 s% F$ e3 H0 I
Net Margin: 37.2%
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** August **3 v N; ?* g4 R! A1 u
Revenue: $2,983.30
% j9 |) G: Y0 VCost: $1,945.83
9 [" @0 R ^8 M5 R4 G0 p. r* kProfit: $1,037.47+ R3 r/ i0 ]& J% A0 r( L: C
Net Margin: 34.8%
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** September **
6 Z# u- Z, s: V7 ^Revenue: $3,841.30
5 J8 T/ _. }% J; d3 KCost: $2,662.14
9 ~0 m) o1 P6 WProfit: $1,179.16# L" G/ Q5 X8 Z. Z, }
Net Margin: 30.7%; z5 v9 M+ B! V7 s0 }7 [
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** October **/ t- P, |; G8 ]% e
Revenue: $3,752.30
# f; C( l. |9 W) y+ p! O' t- qCost: $2,701.78
; X. W. z( r" k: K" _) V1 l& AProfit: $1,050.52
# o ?: C* A2 [; lNet Margin: 28.0%0 I) A& i; m6 `+ m/ T6 X+ Z
7 P: |1 k2 T7 k** November (forecasted) **! I5 Y, G0 U3 |4 r9 Y: q% _
Revenue: $3,280.00
' y+ m" V l, ?% rCost: $2,403.00: [/ L5 @' Y3 {$ c' [
Profit: $877.00
5 M: O& n# Z6 `4 p- {* X3 DNet Margin: 26.7%% H- D: N: v& t
8 t5 W( t7 f- y/ j6 y1 s+ [% VFor some people, they may say that the above profit is not" [6 }8 Z; T# M5 c- c. E
a lot of money. But for others, that is enough to cover
$ P& D c2 X' M6 z* k4 wa mortgage and car payment.
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For Waseem, this was a windfall.
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' W+ Z( U: o3 J8 P4 ?3 VWaseem got lazy and gave up to soon. It still makes me mad
4 y' [$ l2 h' D3 m8 r% x" m7 Swhen I think about the potential.
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In fact, it was ironic that when he went back to university
: T& z4 ^& p. W; I2 O2 xin September, he virtually did nothing and his affiliate/ d7 ]/ K3 u' u! [7 e
commissions jumped to almost $4,000 in both September and! M. U4 ^; r4 F B; J+ A
October. H( w: {) ^' q; F
7 E: c# S( e7 ~6 R3 S, _If he had just spent a few hours optimizing his campaigns
% \; t- g4 q5 M& Cusing the *system* I showed him, he could have easily netted( J0 ]5 R% t+ A: w0 e# L$ E. q
50% of these gross revenues as profit.! p5 l. i9 J/ w! ?! D, A! I
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He still isn』t doing anything with his campaigns, but is4 j8 Q& |. A3 v- X/ Z# w6 V: N
still netting an average of $1,000 in profit a month on
( P: w# c9 j+ d- T" Kcomplete auto-pilot.
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I actually just recently saw him after he came up to help me* ~( }$ Y" y, l$ K/ F) ?( A
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day
- f" W0 s T1 Y/ h1 n# Lseminar, when I spilled the beans on *everything* I do to; }+ i# a9 y! o, `, i* y/ d1 y& C
select group of 25 participants.
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# i" p- Q+ v" x J+ p% a. s. pI only taught him about 30% of what I knew.; @* P; y, D+ E
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He came up to me and kept repeating 「Man, I gotta finish. w& x1 n1 a0 Y B$ J7 f g
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.+ o' y" j% w! `
. k. V. \0 H' _" y3 ~( O9 O& ^+ YHope this story motivates you that if a broke college
- `% q( {% P* l+ _student who didn』t have *any* Internet marketing experience0 S/ w4 S! ?1 R6 K1 M
can make money using the PPC to CPA money model, so can you.9 N+ [, E4 T6 U6 ~$ h
/ x) b7 l: p& [8 i0 T( }Start building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
