找到後續文章了8 J, x; C* y. t: I* e
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Can I Teach This PPC-CPA Stuff? Part 2, X0 S. j* O) W* E$ R. B: ?' P
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Okay, here is the continuation of the story on how I got my
9 ^. u5 f. \+ O" }' v ]9 V0 n0 lbrother-in-law involved with driving traffic from pay per( Q; l' R' E4 `' z
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account2 x. L- [$ ~0 n) ?7 n
and how I was trying to fix it.0 f7 A) a, N+ W, Q: y
" |0 Y+ p- D) P* MHere is what happened when I dropped the bid on that $1.25
+ J/ X# S6 g7 Wlead campaign from $1.00 down to about $0.25.
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Ready?
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1 m. p2 Q( C0 F1 @Google accepted the new bid.$ o r+ h, @- m$ R1 m
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Woo hoo!) @- k: S/ ^) L" N
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Now Waseem can actually make money on this offer. Google
1 l, m7 [+ w, m Yrewarded this campaign because we had developed a good CTR
' C! \0 k4 p8 |* ~; p) n8 F' `on the ads.
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5 U F- ^0 T4 [ v% P* ^3 I; N% GFrom this experience, I reminded him to develop his ad
: h& c: f# \# j& Q/ Jwriting skills to keep a good CTR ratio for all his ads on/ B2 @" _; V/ v1 U; p4 }6 E
Google.
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He is not a big Google fan because of all their% z0 f" o/ x/ M7 I( ?* D
rules and restrictions, but he really likes MSN and spent a
. A) u8 H, d- `- j+ ^lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He9 h; ]8 x/ n: e" H; V' q8 M
could have built a lot more traffic if he had experimented
8 E2 A Y/ t8 Y& B# |3 w) `3 [with the list of other *profitable* pay per click search
7 c5 i8 ~7 z: ~7 B5 w+ ~engines I had given him.
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He started making some good money, but things could have
# m+ u& x2 Z) x5 w! A! Xbeen better if not for the following:7 h3 f2 t `2 }
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1. Never use a broke college student who hasn』t made more
( V9 y) l! q* X0 h$ n% ythan $2,000 in an entire summer as a test subject. As soon
: J) M; ?' r3 }7 G d2 Sas Waseem started making $100 in affiliate commissions a( p' z9 C/ M1 m- B7 v# I! I! V
day, he got lazy and stopped doing much.
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" }" y" ^: s9 K5 e4 @7 d2. World Cup: Waseem is a soccer fanatic and was *easily*+ F( a$ i- U; z- b3 k
distracted by the World Cup. So distracted that he told me; w3 h( _1 d' |
it was a *need* for him to watch almost all the matches.
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" B' Q! f/ V) x1 I. J2 S3. He enrolled himself in a full-time course over the summer
I6 N4 ?; J0 tand had assignments and tests to complete. Okay, I will let. j* ~! [7 h% I+ e
this one go.
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% ]8 D: |, }0 p4 O& ?: H% eOver the three and a half months he spent at my home, he only
% M }5 T8 W! [got around to driving traffic to 4-5 offers. I had hoped+ A& _& Q7 ?! _, F, A0 x9 Z1 p
that he would have built enough traffic to pull off a* H5 p4 @. i3 B; Z3 F1 a$ O s0 Y
$10,000/month.
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/ P$ o3 h" y% F9 q( W3 Y, YHere are the result of Waseem』s stats since mid-May by3 Q, m5 @4 d: i1 U
month:
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4 \' q5 h* ]/ r# m, p7 L** May **
2 W) k) G$ E1 `& i# MRevenue: $830.05* M3 l6 W& G. y1 ~, Z
Cost: $616.38& N% e& z, g/ d
Profit: $213.67
2 M+ }$ m8 X/ W2 ^Net Margin: 25.7%
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: l4 ]% e j6 ]** June **
7 {. n9 v0 M" ~5 hRevenue: $2,526.952 _8 n; |8 V* z. z1 d. M& }. J
Cost: $2,390.28( Z' W, U$ f" `# E+ @: |
Profit: $136.67
% V4 a$ N* Z: p1 s! ?3 O" ~Net Margin: 5.4%6 `) i) _1 @& W N
9 x/ X+ h9 H# r' d1 a** July **" m$ e$ A4 \5 W" \& M* A
Revenue: $2,787.407 [( v, v7 Z( Z- R1 j: ^$ |3 G9 L
Cost: $1,749.53
6 V( ] g( P4 UProfit: $1,037.87
R1 W/ ]. U( I" b+ h3 E1 `Net Margin: 37.2%
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+ d% R4 W+ |% b** August **1 p2 r1 k/ j* ~5 ?
Revenue: $2,983.303 G0 D3 l* B6 h
Cost: $1,945.83
6 |' {% o0 E( n' ZProfit: $1,037.47
9 _4 d, k4 G4 n3 l& wNet Margin: 34.8%
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% {. J! v) u: C& e4 Q2 o% C$ Q** September **! N6 S' z- l" p
Revenue: $3,841.30
5 y3 b4 h/ D; B) y' d! Z2 `Cost: $2,662.149 Y$ f( J) Y+ Y# i+ K7 j
Profit: $1,179.16
2 Y% S+ g1 v1 D$ x' e LNet Margin: 30.7%
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** October **
3 c" @4 q2 N: N- h4 p3 cRevenue: $3,752.30
/ D) L. ~9 k% k# ]Cost: $2,701.78
5 t1 q- ~6 V5 d! \9 z+ J v; }/ lProfit: $1,050.52
$ R' x/ B! ~4 wNet Margin: 28.0%( l$ M6 x o* j0 c. l( b
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** November (forecasted) **+ w7 r1 e8 F! }4 j: ^
Revenue: $3,280.00% B7 f/ P* W' a; `& I! e! G$ G) Q
Cost: $2,403.00; K; q3 S* ]3 C* u
Profit: $877.009 U8 A& g& V) s5 q
Net Margin: 26.7%
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! @: R. y' O9 ~7 |* u3 YFor some people, they may say that the above profit is not* ?8 m& x* O/ m4 N; H1 t8 l
a lot of money. But for others, that is enough to cover
, S8 [- W R- Z$ [a mortgage and car payment.
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6 L9 B1 g9 X& j: uFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
) u2 f" {8 |2 k, N" y! X: Q) k% B( k; _when I think about the potential.4 A3 n6 X1 W- T" D% Z0 K4 E' @
9 _1 g, ^ L5 M3 T4 IIn fact, it was ironic that when he went back to university
. |5 e6 v9 b- }1 x3 r2 zin September, he virtually did nothing and his affiliate
! b/ }" X* A0 x4 \5 lcommissions jumped to almost $4,000 in both September and1 J& r7 z M Z3 r, N
October.8 q6 P, |, Q& D1 R4 j
" t" G) `+ g# ^% k" [If he had just spent a few hours optimizing his campaigns* b- J5 a* F. r/ P( i, F) a
using the *system* I showed him, he could have easily netted
& {& Y: W2 V* `2 Z* w9 j: {6 U* ]50% of these gross revenues as profit.6 a4 b, H4 A; D; L
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He still isn』t doing anything with his campaigns, but is5 m+ ?. E( V5 Q$ S7 a( j
still netting an average of $1,000 in profit a month on) K5 R# U% ?4 h4 q% N8 J6 O5 ^8 o
complete auto-pilot.
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I actually just recently saw him after he came up to help me
0 b* _2 y0 t: c' w; C$ qset up my recent two day seminar in Toronto.
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! k" s# F$ p; h& k/ x; }% eYou should have seen the look on his face *after* my two day
' {! r5 A. ~9 M7 Qseminar, when I spilled the beans on *everything* I do to
`: g- K$ }3 L& O# k( Eselect group of 25 participants.4 l) p- C% Y' q" u9 _3 {; j
; L- s: W( w( {I only taught him about 30% of what I knew.
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, J. t! ?. V3 ^5 {* H0 vHe came up to me and kept repeating 「Man, I gotta finish5 [" k+ k+ G3 O* l3 }, W7 M' y5 D3 g
school and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college$ x" w/ `6 X; c8 P8 }& H+ ]2 `
student who didn』t have *any* Internet marketing experience
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Start building those CPA campaigns!" p! @! r' q5 D" p. s' F
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Gauher |
發表於 2008-2-25 03:10:58
