找到後續文章了! }5 }7 C& p+ H. a. {# r
4 m" d0 ^' C2 C; \3 Y' C. A: CCan I Teach This PPC-CPA Stuff? Part 22 U% N$ c6 [+ `% r0 C& N/ k
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Okay, here is the continuation of the story on how I got my
5 V, G, `- l1 ~# s5 J; @) A, cbrother-in-law involved with driving traffic from pay per
5 s+ G: |8 P8 g: {click search engines to CPA lead offers.; s& q3 z2 g! \8 R: L
/ c% F& A1 @. S) t% y% {9 VI left off on how he messed up his Google Adwords account
$ ~( c T0 C& j3 }and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
. R( n+ B6 c" ~8 K- v$ j4 |" |lead campaign from $1.00 down to about $0.25.% ]: A! Q# d/ k. v3 d# Q I0 Y
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Ready?* B7 W- C4 f3 N2 b
3 C: S B, y( m0 K% aGoogle accepted the new bid.
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Woo hoo!+ u% l/ a; c1 _3 P+ P, y
; K) u% z9 x& h1 j" GNow Waseem can actually make money on this offer. Google2 I1 N# T6 l8 \+ K4 L Q* {
rewarded this campaign because we had developed a good CTR
/ E& y c7 @& V1 L. z% [on the ads.6 N& l) d7 w) z! d7 P# `/ v0 B; F
; F4 w. S/ `# G3 Y9 jFrom this experience, I reminded him to develop his ad
+ i. F) q e; ~1 L7 r0 ?9 _3 Z1 ]writing skills to keep a good CTR ratio for all his ads on' _& v- `" \7 t* s4 l% h
Google.0 s [2 Z* a$ n* P& q
9 g, a, U# V; ]) b* q0 {He is not a big Google fan because of all their
: N J( ?# D* J- \, Urules and restrictions, but he really likes MSN and spent a" X6 H1 n9 X; z/ U+ M8 b8 l2 R
lot of time on this PPC search engine setting up campaigns.; b+ p! g5 s% ]0 ]" k2 v9 m
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He only ever did learn Google Adwords and MSN Adcenter. He
g" L7 U' ]7 R, i/ xcould have built a lot more traffic if he had experimented& ^# K8 b$ q7 r8 p. s' l% j
with the list of other *profitable* pay per click search
- ^; K* s6 m( U& c$ b! Dengines I had given him.
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, N' m* Q& Y1 j. t0 xHe started making some good money, but things could have
: |! x1 u7 S5 [9 u' `been better if not for the following:. ~1 _" X! ~2 j/ G, d' _* j! T
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1. Never use a broke college student who hasn』t made more8 ^& G9 c6 F) d, J, K- x! h0 \
than $2,000 in an entire summer as a test subject. As soon
: ]5 a/ [5 B1 ?) zas Waseem started making $100 in affiliate commissions a
" \7 ~) E. D1 t5 @( F( `day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
0 g; x7 T3 e* F" a+ M) udistracted by the World Cup. So distracted that he told me
g% |/ s/ n* A7 {& P& n' O7 C. Fit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer4 G6 M8 i& v. H' q K( B
and had assignments and tests to complete. Okay, I will let
, y6 b2 N" W7 athis one go.
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Over the three and a half months he spent at my home, he only
/ ^) u8 w* R I* Z+ ^got around to driving traffic to 4-5 offers. I had hoped8 v/ X9 w! v% [, @7 Q0 N# A; |0 g
that he would have built enough traffic to pull off a
$ E" l. p# V& v5 Z$10,000/month.9 Q% N T# S0 l3 F3 {( n3 o, C/ k1 e) W
4 i& O( R. r; x6 g- x ?Here are the result of Waseem』s stats since mid-May by
) m% }6 c$ C- X% hmonth:
% f$ p' M( U" K/ }- Z2 ]* ?& N. W+ A( a( s. y. Y7 H1 b
** May **: S% _' Y; E9 D3 B" ]
Revenue: $830.05; N( f I6 R2 j1 u0 L: h
Cost: $616.38
7 G& R! F" m& b) n& w% A! R+ `Profit: $213.67
; [; M, {7 r/ J! ?" v0 n( CNet Margin: 25.7%
4 U2 @) F: O' d) {% [" i6 u. u8 h+ j. F& u; I# [1 Q
** June **
, [( n. |' y$ v' m( dRevenue: $2,526.95
) [7 {: b3 t r6 y* E: ?3 UCost: $2,390.28/ n. `1 F! {$ v5 v
Profit: $136.67# l! y0 s! k! ]
Net Margin: 5.4%7 b& ^' C% e8 v
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** July **) F9 k! v3 f: T' e% _: {, C% v
Revenue: $2,787.40
" b8 A* }9 F4 c( P' H4 _Cost: $1,749.53
# L8 s1 _. o* Q; `$ pProfit: $1,037.87
: Z/ w3 j& b" q' R- F- nNet Margin: 37.2%
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** August **4 i1 v- k8 ]- _7 K6 Y) ?
Revenue: $2,983.30# T6 ^% U, Z+ E) n
Cost: $1,945.83- V; l0 K/ l* ^ ]& ?* R# a
Profit: $1,037.474 O5 B" y7 }+ i/ \2 t
Net Margin: 34.8%
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** September **9 U1 R, D" x! G9 W+ W% ?
Revenue: $3,841.30
6 [# B# N* G3 t1 P/ pCost: $2,662.14
K& r. q% C8 o" L% g* [3 ~Profit: $1,179.16
4 w1 }6 D7 |! _% p' F2 e1 CNet Margin: 30.7%
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** October **- Z' A1 j* K0 J/ l+ r" X
Revenue: $3,752.30" f0 e* F! g9 B& n0 d6 _3 t/ b
Cost: $2,701.78
J! I$ l* n1 Q. H0 q% h7 hProfit: $1,050.52
6 ?. j/ u+ l) Z+ X& B0 D+ bNet Margin: 28.0%
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1 _* i5 D' L+ A3 u* ?- R9 b** November (forecasted) **
, n" f: x! T4 K2 @5 g, Y6 kRevenue: $3,280.001 f S+ s, j8 Z7 b
Cost: $2,403.00
' B A! e- D6 T" u% C+ Z7 e) gProfit: $877.00
. K( i# z# ^2 x4 ^Net Margin: 26.7%
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- c, s5 b; a2 C2 ? hFor some people, they may say that the above profit is not4 h5 l7 P& Y" N! x5 S! ?
a lot of money. But for others, that is enough to cover
, [1 }; V- p% va mortgage and car payment.- c$ b2 T* M, ?2 F+ n! \
4 w4 `! D- a2 G8 O' P* [4 ^1 |1 R# rFor Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad; z& x! [6 R2 b z
when I think about the potential.
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In fact, it was ironic that when he went back to university5 H- U' W7 U# A, _7 o
in September, he virtually did nothing and his affiliate
2 _ u% f7 w: q+ Scommissions jumped to almost $4,000 in both September and+ N9 v8 {* ^' B$ _6 U Z) V
October.! F; ^* K7 z8 G$ t+ R @
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If he had just spent a few hours optimizing his campaigns
/ j- C5 j+ N3 e' l4 a8 K; Eusing the *system* I showed him, he could have easily netted
. ]3 x. v, p8 Q8 O! P" l5 E( [- [50% of these gross revenues as profit.
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6 ]. d% P# t) }He still isn』t doing anything with his campaigns, but is( c- r4 c5 f, ~, I9 m
still netting an average of $1,000 in profit a month on
/ B& D- b, [4 |+ |/ l( k1 f* C( ccomplete auto-pilot.. d- o3 B1 H! d! U
. K( G7 l& p( r* R' f! |5 h! e- g1 b6 DI actually just recently saw him after he came up to help me! W' e# G( t- D. D5 S v% j6 X
set up my recent two day seminar in Toronto.
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. `( F$ ^( d' w" r W" U% B( BYou should have seen the look on his face *after* my two day
3 Z7 o- T# }3 ?; gseminar, when I spilled the beans on *everything* I do to
; G! g) a7 }, K* Z& R5 [select group of 25 participants.' ?7 r& M# \. s _
: X$ p \0 n6 Q( Y8 oI only taught him about 30% of what I knew.$ c- e# g: O9 U: c) @; t
( ?; v& c6 M9 R$ g7 k$ OHe came up to me and kept repeating 「Man, I gotta finish
6 B0 i5 Y- M1 L& \school and start ramping my campaigns up.」
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2 a4 j; N3 N# m$ ^# v( z uDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college* W' V& l6 }; W' g" N: g
student who didn』t have *any* Internet marketing experience
; G' r7 ^; G- |, O8 ?# |& Pcan make money using the PPC to CPA money model, so can you.. S( h% z' c8 R. @
9 |) `+ a. w# @2 b G: i( m5 KStart building those CPA campaigns!
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6 B$ m9 u% }4 Z' p& Q# IGauher |
發表於 2008-2-25 03:10:58
