找到後續文章了3 t1 F- K1 g0 W& u. ?
; \: ]& \4 x$ F! D- xCan I Teach This PPC-CPA Stuff? Part 2! O2 u% @3 F3 j
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Okay, here is the continuation of the story on how I got my
" D8 ?- M1 g6 y2 lbrother-in-law involved with driving traffic from pay per/ D% n0 O" s& a
click search engines to CPA lead offers.( G/ E/ F9 B! g- G: p# {% D
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I left off on how he messed up his Google Adwords account' J! }5 |, K1 M8 R, Y' g- d' K
and how I was trying to fix it.
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! G4 n9 j7 J. N( S5 MHere is what happened when I dropped the bid on that $1.25
$ [6 ^3 q2 [0 ]- p% r6 o! Alead campaign from $1.00 down to about $0.25./ w, ?6 C1 R0 V# c g! \
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Ready?& c X7 A3 _) r/ u5 A. Y0 S
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Google accepted the new bid.
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. |% g) ^5 u0 ?2 ?; Z, r0 t. J4 z9 s* gWoo hoo!& l, y: J' N( F: _8 [; r% v
+ @1 |) a" e1 y/ TNow Waseem can actually make money on this offer. Google1 h3 C( `2 n: u
rewarded this campaign because we had developed a good CTR
8 P* k, Z& B0 o! `0 O6 N% uon the ads.2 ?: D+ C9 r2 n% q* o- R
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From this experience, I reminded him to develop his ad! c, `0 t- W) y- @
writing skills to keep a good CTR ratio for all his ads on
0 @( K% m7 @# l7 n) MGoogle.( J: n" r. ^& |: i
5 L/ g. ` f) ^4 ^9 b" ^3 {He is not a big Google fan because of all their# H0 o4 m9 s+ s- F7 i& W: L
rules and restrictions, but he really likes MSN and spent a* f9 v8 @ Y6 ^1 O
lot of time on this PPC search engine setting up campaigns.: r" d) T$ |7 h) Z; l
7 Z7 c: e8 g7 G2 X( pHe only ever did learn Google Adwords and MSN Adcenter. He
! R) b; D+ l8 L8 j# Z! ]& Ecould have built a lot more traffic if he had experimented: \3 S+ a0 D# J% I# o/ \' F
with the list of other *profitable* pay per click search
2 w8 g$ ~' x" t4 ~& ^5 b8 sengines I had given him.
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He started making some good money, but things could have" W' v( u# j# D7 l8 _
been better if not for the following:& S8 y N9 m% o% o9 i! b* k/ {% m7 d
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1. Never use a broke college student who hasn』t made more @% ^; [2 @3 K1 T* u
than $2,000 in an entire summer as a test subject. As soon9 F! [4 B8 D4 A/ c: [
as Waseem started making $100 in affiliate commissions a- K. Y8 H2 I2 n, `. a8 R
day, he got lazy and stopped doing much.; W5 h1 P6 F8 s& ?7 _0 |
9 A& Y7 c/ v% v6 s4 E7 }2. World Cup: Waseem is a soccer fanatic and was *easily*" B# H. H0 L& d6 ^) a7 R: ~
distracted by the World Cup. So distracted that he told me7 `* g0 _" d' e: I% e* V& K- k
it was a *need* for him to watch almost all the matches.
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. F: {, N# T& A3. He enrolled himself in a full-time course over the summer- `. _% ], s- @( [
and had assignments and tests to complete. Okay, I will let* c; f T' ]1 h0 Z. H
this one go.
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' E4 Y% f$ n; COver the three and a half months he spent at my home, he only) u# b" a. o; n, q
got around to driving traffic to 4-5 offers. I had hoped
- p6 @+ g% J) q/ z/ U1 A, kthat he would have built enough traffic to pull off a, L! M4 I9 e+ v
$10,000/month.. H* i K' j8 h8 m7 K
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Here are the result of Waseem』s stats since mid-May by
2 I! c m6 E+ h3 q* Q- Pmonth:
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** May **
% `! r" _7 p2 O. @Revenue: $830.05- u+ U: x; q5 U8 C# U! ~! |& p
Cost: $616.38
6 S4 y7 J+ Q- u" U7 tProfit: $213.67
5 h8 S, X, D+ v/ A2 PNet Margin: 25.7%
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6 h: z* Z: L$ e** June **1 H$ G. i1 f T4 A, l6 I
Revenue: $2,526.95
) h8 c' f6 z( U8 e4 VCost: $2,390.280 x4 k( S) M! g" j& W
Profit: $136.67
5 T P$ S+ r' n7 G5 UNet Margin: 5.4%
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** July **
. x ^# ? {& x3 o: H) }Revenue: $2,787.408 V1 c# L( {$ z! ^' R+ @
Cost: $1,749.53
* n4 \0 c& {: xProfit: $1,037.87' t' k& r: h' S8 c& f j
Net Margin: 37.2%- r) p! a+ z* `. R# C
( M0 J' ^9 n: F8 R+ X; Z: Q+ q
** August **
' i: e0 o( _' G; _6 P8 R) DRevenue: $2,983.303 D' o7 ^) }. H# ? `- Q9 [
Cost: $1,945.83, d7 f! {$ A) I! ^6 I" b/ J
Profit: $1,037.474 R5 v* v$ `: }! h& s4 y
Net Margin: 34.8%
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** September **
" w+ G3 |; p, X; dRevenue: $3,841.30( g! y+ ^9 I5 @' A! H
Cost: $2,662.14: w# Q( M. n6 L6 k2 W$ m
Profit: $1,179.16! ]. U; C5 c1 k, v' d
Net Margin: 30.7%
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** October **5 ~1 }* i; k" E% m
Revenue: $3,752.30
# O. X. g1 U( a# A6 eCost: $2,701.78
0 R. f+ K y/ T6 k9 j. tProfit: $1,050.520 q6 t0 y2 F3 {* E% E0 }, v; N
Net Margin: 28.0%
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: a7 ~( h: D( p** November (forecasted) **
{9 Z4 o& k5 B6 b7 ^8 NRevenue: $3,280.00
' J! A S8 I8 ^# w* D- R! jCost: $2,403.00" ]2 V* } b# l2 K- |, f5 N
Profit: $877.00; ^0 Z! g/ j+ b; D3 H
Net Margin: 26.7%0 C: d6 K7 a# F: \8 q
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For some people, they may say that the above profit is not
. n X& C( S0 V: m0 Ua lot of money. But for others, that is enough to cover: o a, [: B: K* r6 V' |) R
a mortgage and car payment.) e" E0 G% ~5 l# X- |; A+ f
* U7 j9 I' _. R9 m4 x# r: aFor Waseem, this was a windfall." M0 d: k9 ^% o. ^* i
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Waseem got lazy and gave up to soon. It still makes me mad
$ M. G! s5 `( T, g U0 dwhen I think about the potential.
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In fact, it was ironic that when he went back to university
( n6 T ^& M& e3 Cin September, he virtually did nothing and his affiliate
7 @7 g% h! ]1 d; H5 j. k) r" Rcommissions jumped to almost $4,000 in both September and4 Q3 R9 O9 P, K1 x/ W& X
October.
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0 y1 W0 v( ?& k( ]If he had just spent a few hours optimizing his campaigns
: Q! f+ q5 N1 Y U5 c t& Y& xusing the *system* I showed him, he could have easily netted b s% C, H' a5 w9 N1 f9 M
50% of these gross revenues as profit." \7 X5 @+ p% H* v3 p5 P
9 g! ~8 d7 a9 } tHe still isn』t doing anything with his campaigns, but is
- D) y$ j9 O* L1 ?. `still netting an average of $1,000 in profit a month on
7 @) A6 A/ {/ ~7 ^0 H3 Xcomplete auto-pilot.# c3 p) f: o; g- q, p
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I actually just recently saw him after he came up to help me9 a' F- z% ? N/ g( i- @2 R
set up my recent two day seminar in Toronto.. |" G% w6 m" T% C8 F
. b0 L; h5 x9 e3 ZYou should have seen the look on his face *after* my two day
% I$ T6 t3 ?7 p6 h# z7 Jseminar, when I spilled the beans on *everything* I do to0 t3 R/ p. D0 E" f' H. X3 V' ?
select group of 25 participants. [& x! y* [- Z% w5 X
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I only taught him about 30% of what I knew.' C/ U9 n: S! k$ P
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He came up to me and kept repeating 「Man, I gotta finish
2 N" p3 p; Q) w/ I+ @' `, G; Z% n: Pschool and start ramping my campaigns up.」7 u1 B$ o2 P9 ]( _: z8 o9 F! N
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Don』t worry bud, only one more semester left.0 v5 O8 G+ X- j* E
. [+ A# c) g. N1 @6 ?Hope this story motivates you that if a broke college
) ~+ a6 J5 z7 ^' Bstudent who didn』t have *any* Internet marketing experience) h2 X( k9 j3 _# z6 B
can make money using the PPC to CPA money model, so can you.8 D. w: M# o4 s3 j, F1 c
* K% w0 |5 y0 \/ P% B( tStart building those CPA campaigns!
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+ i6 B( Q/ j3 W& ?# r; VGauher |
發表於 2008-2-25 03:10:58
