找到後續文章了) p: z. j& S0 C6 D
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Can I Teach This PPC-CPA Stuff? Part 26 k" G. @- f8 [& \2 g+ g
. ?/ \1 y/ G2 O2 E2 r vOkay, here is the continuation of the story on how I got my
( U4 l9 x2 S* Mbrother-in-law involved with driving traffic from pay per
! b4 r8 C; n5 q0 g9 C. Pclick search engines to CPA lead offers.- q0 [, ]' q3 U. }% i1 ?! K5 P* E
3 |8 K$ d8 ^7 E6 M$ KI left off on how he messed up his Google Adwords account& u- w- A' Y O9 ^
and how I was trying to fix it.
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4 R* w) p3 D- _0 W: W# g8 Y1 O' d7 vHere is what happened when I dropped the bid on that $1.252 \: U8 e/ _& V$ b$ f
lead campaign from $1.00 down to about $0.25.
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Ready?" M& {9 W% W& S" ~ x
* j+ k) S: ~/ D `1 jGoogle accepted the new bid.
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Woo hoo!
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! l% W' w' ^$ a! q1 h* @# Q5 o# Z6 eNow Waseem can actually make money on this offer. Google
: c" ^: b% k: `' k4 N9 P' r6 \4 `rewarded this campaign because we had developed a good CTR/ ?+ l4 |3 n8 O2 g% j
on the ads.
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From this experience, I reminded him to develop his ad
! b7 H4 d" [& iwriting skills to keep a good CTR ratio for all his ads on; @! A. X* W' q
Google.% E0 I( [ \. v! R' _
3 r0 ~% H1 w O1 zHe is not a big Google fan because of all their! l! F0 a4 z# F# w& l2 S
rules and restrictions, but he really likes MSN and spent a7 T( C4 L: e2 b o# l3 H
lot of time on this PPC search engine setting up campaigns.
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He only ever did learn Google Adwords and MSN Adcenter. He
! \& n6 F7 V5 o2 x; pcould have built a lot more traffic if he had experimented) D9 U# _+ I9 w
with the list of other *profitable* pay per click search7 ?! Y# t7 q7 i7 I' Z
engines I had given him.
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$ W( S& M+ K" h3 \. ZHe started making some good money, but things could have
2 D/ g3 Q( d# W2 i+ @been better if not for the following:. G8 O" Y0 x) `) J6 L
( x9 T3 I8 b+ U: V1. Never use a broke college student who hasn』t made more9 P& R2 P3 _6 S( K
than $2,000 in an entire summer as a test subject. As soon% K- K" }4 X9 k" M9 Q
as Waseem started making $100 in affiliate commissions a
" g. ^. {3 b, @day, he got lazy and stopped doing much.% h7 j4 Y' w c2 g6 ~1 h6 Q
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2. World Cup: Waseem is a soccer fanatic and was *easily*1 u! I! ~! M" e# v, S
distracted by the World Cup. So distracted that he told me
N, U1 x7 |' E) f! }$ p u' Zit was a *need* for him to watch almost all the matches.! ?3 N- q2 ?8 N; J2 W; p
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3. He enrolled himself in a full-time course over the summer
+ P( {; k; u0 P. \6 g* u+ M8 wand had assignments and tests to complete. Okay, I will let' j/ I% C9 C9 m1 @9 |" C1 ^. A
this one go.6 X# G1 m+ i! }* |
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Over the three and a half months he spent at my home, he only
V. s+ }8 W# F+ N1 ?got around to driving traffic to 4-5 offers. I had hoped
* L: m; {3 F0 a% {4 Zthat he would have built enough traffic to pull off a
3 F J! T/ G. z: }$10,000/month.
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0 t2 E* l9 m/ a' Z1 L- n ?Here are the result of Waseem』s stats since mid-May by
- O# H7 {8 i! y8 Jmonth:7 X9 [. p* p4 d- m, p" A
3 { c" i3 c0 h) ?0 N** May **
- v+ R- \. Q R! _( ^Revenue: $830.05, S8 ^" k5 h$ p! v
Cost: $616.389 F3 p0 ?1 e. O. x+ @
Profit: $213.67
7 i3 p% B$ K' p, E3 r. hNet Margin: 25.7%5 O' l6 W* a( d# f
' ^/ F( {+ \( r4 E0 {
** June **
! m9 a( V' v7 s# H; I6 v* {Revenue: $2,526.951 u( C: v; ` A4 g( T, ^. i
Cost: $2,390.28
; K" F, o) X% r2 r- q: qProfit: $136.67
/ p! q- Y+ V8 h7 T! X& cNet Margin: 5.4%! C# ]9 |3 r& ^1 {8 X
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** July **. d7 B5 v- m$ G, N
Revenue: $2,787.405 F W2 F% u6 i* b9 F& h1 w
Cost: $1,749.53
2 V8 M, S6 T& l9 R ~3 H( VProfit: $1,037.87
: ^# O2 b4 I T7 h: CNet Margin: 37.2%
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9 H5 k8 [0 W: B5 m** August **
: x/ E. J" x: s/ `- ^Revenue: $2,983.30, X( U; Y% y/ R4 B; k/ Y7 n) _+ ^9 A
Cost: $1,945.83
: n6 S% q& v( x* P+ i/ Z% @. QProfit: $1,037.47
6 ]/ M2 }8 |& E& \/ Z/ g. @+ j8 GNet Margin: 34.8%4 d/ w5 w6 x* h
" X9 r" k8 C% \' s
** September **
7 ]) U" ~& r) cRevenue: $3,841.30
5 ]7 Z8 v2 D% q" u# s3 v) A0 r& PCost: $2,662.14
1 A3 l2 a V- V! C2 b7 E; U. r2 QProfit: $1,179.16) c c+ B) V& s
Net Margin: 30.7%
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** October **# v7 a9 D8 o X3 z4 }+ S; D+ b& m
Revenue: $3,752.30
/ G0 Q+ Y8 h' O$ W2 OCost: $2,701.78; }, r% d! t$ l- Q! M! Q6 Z8 f' b
Profit: $1,050.52
4 u5 ]$ V# I. }* p+ L6 _! bNet Margin: 28.0%! T+ S4 p1 a* O& g! i0 @8 r
5 R `3 c9 Q7 q; X; c0 W** November (forecasted) **
% N* n A2 E; K; z) zRevenue: $3,280.00
2 ]) W& t- h5 [3 k4 H- u: L3 ECost: $2,403.00
. g6 U% s4 s8 NProfit: $877.00 a. t3 O9 ]# ~/ u# A4 ?1 H
Net Margin: 26.7%" e& ]' Q; Y: d# j
9 ~% U6 @" d9 w! W, O1 ~( j, T' iFor some people, they may say that the above profit is not$ [7 v2 l }- }# S. j
a lot of money. But for others, that is enough to cover0 f1 E, c- D8 o) R$ Y1 w( C
a mortgage and car payment.' Y2 V- l" Q: O
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For Waseem, this was a windfall.
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" m5 @% n! q) ~3 TWaseem got lazy and gave up to soon. It still makes me mad% V9 s, i5 {/ R2 Y1 F4 R
when I think about the potential." a) L7 D& B; t! z
+ ~7 k0 W, w4 s) e/ F: gIn fact, it was ironic that when he went back to university
4 l& x& C" G! g6 g# jin September, he virtually did nothing and his affiliate
) Q3 u& Q0 W4 d" [6 O, Ucommissions jumped to almost $4,000 in both September and
) ~6 N! p, t2 M, FOctober.
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If he had just spent a few hours optimizing his campaigns
, R+ b' f9 W3 T9 o7 N' {using the *system* I showed him, he could have easily netted
! j1 v9 W! V* B# ]" G50% of these gross revenues as profit.3 ?9 f2 M4 ^* e2 _: \. q2 p
$ ~, d4 y5 c. b4 G8 Y% j+ t8 ^5 w
He still isn』t doing anything with his campaigns, but is
8 N% R+ w2 \* x; W% Sstill netting an average of $1,000 in profit a month on
/ j" p* A7 [( C$ Hcomplete auto-pilot.1 j w' E* d4 N9 r5 r. f! O
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I actually just recently saw him after he came up to help me: p; K% |9 M$ x. d
set up my recent two day seminar in Toronto.$ |4 ^+ ^4 @/ p$ \4 B$ R% ^( @
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You should have seen the look on his face *after* my two day: s: ?- L8 u4 `9 \: w. M0 _
seminar, when I spilled the beans on *everything* I do to: M, [$ w! L- B' l1 l6 g' q
select group of 25 participants.6 K4 `( r$ P2 b0 e1 G
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I only taught him about 30% of what I knew.! u$ q, V. k' P/ U$ j( Q
! D9 f7 N% L. n. X7 } W6 KHe came up to me and kept repeating 「Man, I gotta finish
9 k& E3 ]+ K1 F a1 Ischool and start ramping my campaigns up.」( Y* ? R/ l6 V9 q2 x% c$ E7 R
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Don』t worry bud, only one more semester left.& A) _! ]7 P: C6 S! [3 V/ @( C
' z `2 d$ F+ A- w8 Q- [ }1 q* zHope this story motivates you that if a broke college
! {8 s4 ~4 k& `" e! } V. kstudent who didn』t have *any* Internet marketing experience }% D9 O9 k3 p8 z k
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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& i- O* d* h# Y6 |' \( qGauher |
發表於 2008-2-25 03:10:58
