找到後續文章了9 T) v& Z9 t& J8 D9 V P* y" b
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Can I Teach This PPC-CPA Stuff? Part 2# f) w* g, K0 O2 n1 X h
# ^. s( ?( F' A. C' I1 V1 LOkay, here is the continuation of the story on how I got my
! Z4 z1 A% I; L* L6 @- \brother-in-law involved with driving traffic from pay per! E% }- Z% L5 c8 ?
click search engines to CPA lead offers.+ s% e/ o/ C. K! m! @9 T( w( c, q4 f
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I left off on how he messed up his Google Adwords account+ D$ O& }9 Z3 I% @
and how I was trying to fix it.4 b5 s$ @) ]4 ^* s: a( t8 f
; C% \+ J* c* nHere is what happened when I dropped the bid on that $1.25# m# {( e( b1 Z' A, t
lead campaign from $1.00 down to about $0.25., S2 X% w# a$ ~) I1 ^7 E& @
9 y( ?1 H' Q# F! H4 NReady?
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Google accepted the new bid.3 T" @$ R$ B9 o3 y, y3 L0 `
* l1 {5 ~$ L2 ~5 N) C& UWoo hoo!7 m& z. X1 i; W4 j" }
$ b1 m+ i3 v" hNow Waseem can actually make money on this offer. Google' N% s; d- t* S- j% G. S
rewarded this campaign because we had developed a good CTR
$ j+ u$ t1 t, f! H. e4 Ion the ads.
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+ H: U, n3 D4 `# O/ PFrom this experience, I reminded him to develop his ad
& R) W3 @( K" z$ `0 O owriting skills to keep a good CTR ratio for all his ads on) s4 p5 }9 A$ c
Google.
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9 p5 t+ E; _( t, _! @: [He is not a big Google fan because of all their7 V) [- q/ s! W" u4 s+ ~% w
rules and restrictions, but he really likes MSN and spent a
# A% N% w" {3 m) |7 f" A; ulot of time on this PPC search engine setting up campaigns.
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5 I; {$ v- z- k: N2 M$ zHe only ever did learn Google Adwords and MSN Adcenter. He8 Q' R+ y% o6 z+ u/ U7 ]2 b: D/ v
could have built a lot more traffic if he had experimented) t6 Y' D/ k4 a1 t) a
with the list of other *profitable* pay per click search
$ \) F7 A4 h% L6 Tengines I had given him.+ R, f# ^/ U- J8 J4 R! ^, ?* B
/ r" @# I' q& T1 m# uHe started making some good money, but things could have
$ n7 P. k9 `) _! m# P1 |been better if not for the following:. k. @) q L# e: B& {) c( [5 K
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1. Never use a broke college student who hasn』t made more
7 q9 s; `% ?" M9 l4 H( J: z8 Bthan $2,000 in an entire summer as a test subject. As soon
9 R9 }$ U3 K; V, ]as Waseem started making $100 in affiliate commissions a
" n# f( t& H; E. U6 v+ O+ K; Lday, he got lazy and stopped doing much.$ g( o$ }' Y( v& \1 j7 z
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2. World Cup: Waseem is a soccer fanatic and was *easily*
* D1 ^2 {: d' ]- Edistracted by the World Cup. So distracted that he told me
3 c: P: d3 W, C$ e! O l4 git was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer2 ^% \- f$ Z8 |2 v1 y
and had assignments and tests to complete. Okay, I will let
/ h6 I% ?3 a' g# }this one go.
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Over the three and a half months he spent at my home, he only3 ?4 j( D ?' q( D" F+ G" v, c
got around to driving traffic to 4-5 offers. I had hoped) ]" p+ i3 u/ g
that he would have built enough traffic to pull off a
+ S# A5 o5 S: r4 h# n$10,000/month./ ~% ?; T- ^+ x0 A" X( I
& Y( m" j: z4 u- V' eHere are the result of Waseem』s stats since mid-May by* _- D% w$ {1 Q- a2 `
month:2 ]" u5 V7 }: G
F3 H t# l& g3 g; S, R2 T** May **
! p5 i2 J% n- @6 t# i) eRevenue: $830.05
7 j! R3 F$ }9 I6 J* RCost: $616.38
9 J- V$ j8 @; _' J9 @4 ~, `Profit: $213.67) h* g9 ?9 ]( _# H) `
Net Margin: 25.7%
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- l$ ?& T3 ~8 w" Y** June **, f+ p4 ?% m. r6 d4 t8 [
Revenue: $2,526.95' k+ @' G1 Z! a6 A! x
Cost: $2,390.288 Z) D+ V+ p! Q/ p6 G X
Profit: $136.67
- w( O) C* v1 H# z3 o3 w0 Y! MNet Margin: 5.4%4 O7 J$ c/ q. ]
5 f* A# M+ Z3 S' t5 E* n1 F
** July **
7 j2 c4 x4 Y Q9 @: L) \Revenue: $2,787.400 ^! ?, j. t# ?( v9 j: u+ |. ^
Cost: $1,749.53
: Y2 Q0 I4 d8 ? X: \Profit: $1,037.87
0 o) c- y6 P; I4 |# F3 E) g5 ?Net Margin: 37.2%+ k" X' Q3 X3 j( w# y
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** August **
( `! Y) r' J2 yRevenue: $2,983.305 T! H/ [5 ~# Y* I
Cost: $1,945.833 C8 j# r$ W4 O
Profit: $1,037.47
" X! p& @: I/ DNet Margin: 34.8%4 |/ }& z9 b0 X: @4 b# t
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** September **2 ~0 G$ d: P7 K5 R
Revenue: $3,841.30
; F: B; G- d# H m+ V4 JCost: $2,662.14
W6 C" ` p9 Z; x$ J9 HProfit: $1,179.169 e$ \. S7 p( g5 u+ M2 o; B+ [9 S
Net Margin: 30.7%; M1 O+ t; n7 J1 P2 H5 Z# \
@* Y# A2 N, b: ]- e! ?* B** October **. R" |8 l9 N. I' n, a0 w3 N
Revenue: $3,752.30( @/ k: U6 I9 _
Cost: $2,701.78
! _2 w/ t5 Q7 p) A! gProfit: $1,050.52
( U) D: N+ S t& u2 ]& k; ANet Margin: 28.0%
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** November (forecasted) **
" W& A, ]0 P& v- j4 ?8 s$ F* E7 N' ~Revenue: $3,280.006 K, V* i0 @) e+ h* x
Cost: $2,403.00- l! H% f/ g8 U7 R3 ]
Profit: $877.00' x& X3 h; i% N' ~% k
Net Margin: 26.7%
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; `# O$ L8 q' e2 O) T3 @For some people, they may say that the above profit is not3 S, j" C/ X; k$ x0 x1 q) }5 O
a lot of money. But for others, that is enough to cover7 s( o. J0 b9 Q; e, w
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
1 C9 Y4 j: s4 Y! a& p1 Xwhen I think about the potential.
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In fact, it was ironic that when he went back to university
, Z+ Y& x4 E+ ~' w' rin September, he virtually did nothing and his affiliate
( @3 j @4 }2 J, E2 B- W( p4 x" mcommissions jumped to almost $4,000 in both September and$ N( Q3 b- j7 b8 G4 m; e3 o; E
October.
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If he had just spent a few hours optimizing his campaigns
z. t' d7 j# a7 Q7 Q! Xusing the *system* I showed him, he could have easily netted
* u/ X/ w" y' b) R; t% z50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
9 ]7 H' v- ]5 G ]% ?/ w2 [still netting an average of $1,000 in profit a month on
$ ~- u1 k6 U8 ~! x- Z3 jcomplete auto-pilot.
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I actually just recently saw him after he came up to help me2 l" ]$ T2 E- h6 g
set up my recent two day seminar in Toronto.3 B# O; L) Q# A* X4 H
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You should have seen the look on his face *after* my two day4 P+ s' y# v- E4 ]/ h7 t# ~0 u5 W
seminar, when I spilled the beans on *everything* I do to0 `/ n `- {4 H# E' ~
select group of 25 participants.' w+ w# P8 M/ w( j1 [
: k* q" O- Z5 }* e4 {8 W$ {0 _( LI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
. N; n2 k# V8 e" T9 n" u. U5 mschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college! y \$ ]9 O1 \* j, ~/ D8 Y# y
student who didn』t have *any* Internet marketing experience
9 u7 e2 J: _. i1 Tcan make money using the PPC to CPA money model, so can you.% J/ g2 Z( y% O% f5 d/ E+ G2 f
/ f& H7 C3 @, d7 b* bStart building those CPA campaigns!. k% p5 H1 }0 _# m
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Gauher |
發表於 2008-2-25 03:10:58
