找到後續文章了
% C9 M- T" J1 V
1 W X* u! Y6 q* H. ` nCan I Teach This PPC-CPA Stuff? Part 2
1 V: P# \8 E( L5 z7 m# q! i" [6 {3 e O3 ]
Okay, here is the continuation of the story on how I got my
& ?! ?0 g+ M( X9 Y. p3 z# ybrother-in-law involved with driving traffic from pay per/ Z* S' e3 v- c1 {
click search engines to CPA lead offers.
( P8 S3 U! d. _6 F! q8 N1 U1 q3 F4 q! Y9 I: Y5 e4 `, O
I left off on how he messed up his Google Adwords account+ }8 M5 d% Z# W) h* r; W" _$ y
and how I was trying to fix it.
m! i/ n" k* y) R
+ J1 n2 _# ^+ HHere is what happened when I dropped the bid on that $1.25
% m: S5 z3 C$ Xlead campaign from $1.00 down to about $0.25.
8 Q/ I3 [' P1 j
) N% Z. m$ s; B% ?9 gReady?
! u# _; d: H! k9 X% \- z' p8 ^# ?3 h+ w9 x0 y) L
Google accepted the new bid.1 I1 q- f7 f: l L
2 y7 T& o1 ?1 @7 p
Woo hoo!
" ]3 o4 V5 L7 C/ \1 ~4 }2 B: a- G3 u. s% T* g9 J3 V
Now Waseem can actually make money on this offer. Google
' J! \5 n1 s$ W( Mrewarded this campaign because we had developed a good CTR
* t$ ^+ u( p& ~! bon the ads.1 G) ~+ C4 [) H9 V; w+ w
) h+ M$ T: \8 J9 `' H
From this experience, I reminded him to develop his ad- k/ [- d9 i; O
writing skills to keep a good CTR ratio for all his ads on
5 p3 }" `3 J9 a" Z$ iGoogle.
1 \/ `& _" w3 S8 g6 j( m$ L/ a* k* @
1 K, q2 k3 q( BHe is not a big Google fan because of all their7 e! X: q7 |8 x+ M+ ~
rules and restrictions, but he really likes MSN and spent a
7 S2 z8 L( O4 u4 ?7 w' ylot of time on this PPC search engine setting up campaigns.
6 \. S* |/ w( J) }6 f- J1 |6 [( L% C1 M/ m
He only ever did learn Google Adwords and MSN Adcenter. He
; }( \/ Y& D, S8 H! fcould have built a lot more traffic if he had experimented
" N) u: L' X1 b p; l+ X6 `with the list of other *profitable* pay per click search
) S5 p% e) W5 I# n8 s/ K& g3 zengines I had given him.2 K5 W: n( h- t) {: J
0 X+ ~$ o+ W3 [" K6 W
He started making some good money, but things could have5 F. H. @% S' j5 `2 z7 V
been better if not for the following:' s0 C3 K: R( k: m/ _4 G
' C* i" D) D& | H7 U# U' G
1. Never use a broke college student who hasn』t made more
& \2 ^: r- D& h1 B X# W0 m6 z3 G' Ythan $2,000 in an entire summer as a test subject. As soon% B- D( T x A/ n- V' [+ {+ x
as Waseem started making $100 in affiliate commissions a
/ X0 G6 Z7 O% g$ @6 }day, he got lazy and stopped doing much.' j: y+ Y. f; W/ |
$ V0 o- T9 ^0 e$ h2 ^- s2. World Cup: Waseem is a soccer fanatic and was *easily*
5 B' y, ^2 V2 @, q. R1 hdistracted by the World Cup. So distracted that he told me2 {4 F" `% ]/ X3 ]% E& x
it was a *need* for him to watch almost all the matches. ?, z$ A# o* b& v& g6 E. K, W
. f% [; T' b1 L/ F9 j0 [) L. n/ H b* O
3. He enrolled himself in a full-time course over the summer4 ~) M+ s6 M9 ]3 a, D
and had assignments and tests to complete. Okay, I will let' u! a) F6 m! k, W* s" ]/ [: H
this one go.
% ? _5 J, t$ M7 l% q( W2 v x( T$ {- ^% a* \
Over the three and a half months he spent at my home, he only
$ N$ n2 ~+ ^8 [2 E! }9 w. [got around to driving traffic to 4-5 offers. I had hoped
% @0 U4 H, A/ c3 N, ?$ zthat he would have built enough traffic to pull off a
4 `' M& R" L4 E4 x- h6 F$10,000/month.
# t2 ^5 C0 W# U" z% z$ y1 G* I5 |( A5 s3 r w" N1 ~
Here are the result of Waseem』s stats since mid-May by: k7 t* P0 ?/ ]0 r! b! d
month:# C0 R1 m, \1 o; u
$ a* b8 h# ]+ I! v+ d" |+ `
** May **3 ~) p) k* ^6 T0 z9 q
Revenue: $830.05
4 b# o9 Q) e( gCost: $616.38
0 {. S% |% d0 V& u8 PProfit: $213.67
4 b% Y+ N5 G9 j u9 cNet Margin: 25.7%
$ b+ K, n6 N! x" H6 P' j( s7 u
$ ]7 d: Y2 n6 d3 x. x) a* H** June **
, s0 c) b% m( ^: i" E9 B$ }Revenue: $2,526.95
% u# p) q+ p+ E. z$ S, y) M3 b" k$ ZCost: $2,390.28. D8 D% b! |, A9 e' B
Profit: $136.67
! Q) ~2 Q( _' c! H, ENet Margin: 5.4%( u/ z- _- y- N. w/ @8 k
1 {% h" Q! j0 ~2 b** July ** c' \& o. z* L) r# {2 L0 L
Revenue: $2,787.40
9 F \# r- r/ z# w; n- ^Cost: $1,749.534 M. f. b& a! k: M* Z& E
Profit: $1,037.87, m! `7 U/ X7 A2 G/ F$ w
Net Margin: 37.2%
& j3 j5 y) K( @: X9 w8 I! T
! n f3 A: o9 v3 E9 t: m/ S** August **% ^& r! @$ D0 M* _, l) C2 M0 b% {' |9 e
Revenue: $2,983.30
/ ?+ N$ }$ q* c9 P( ]Cost: $1,945.836 n' u: D, v' o% \4 |8 }4 [7 |% X
Profit: $1,037.47! s1 e3 }( F2 Z# h0 k
Net Margin: 34.8%
4 u- [, R8 p8 V. A1 ^0 Q4 G5 a- z3 x! ?6 ?& }# u
** September **6 e$ w4 `7 B! b5 Y' @
Revenue: $3,841.30
9 o) ?* l( b ~8 V& n; L5 _" FCost: $2,662.14! P$ x* V& k U* a. J
Profit: $1,179.16
+ `6 e Y: u. z& q: ~8 |Net Margin: 30.7% U) R0 d' K# R' c0 D
0 l7 |5 ]# q8 w% l+ e6 H** October **9 U7 {) N' w) q7 \
Revenue: $3,752.30
3 [8 J7 Z% d. j# ACost: $2,701.78
- L* L' {7 i0 O) YProfit: $1,050.520 C3 I6 ?/ v6 ^" i* M7 V3 C
Net Margin: 28.0%# G9 J2 _* g [" D V" g, h% G' F
' n" m7 A. o" d7 V1 ?8 F: d** November (forecasted) **5 [4 H8 {8 l8 W4 S% N8 S4 |2 K# |
Revenue: $3,280.00* X3 P; Q2 b; W# |# m
Cost: $2,403.00
# N( x3 `8 j! r5 d# e& FProfit: $877.00
5 V( s8 I5 ?" O jNet Margin: 26.7%9 x( Y3 A" ?! E( h9 G4 k
, h* g; ^( W0 U8 g% f
For some people, they may say that the above profit is not
1 Z G$ q [# j4 b8 _" W9 c) oa lot of money. But for others, that is enough to cover
' Y5 e- m V% w. T5 Ca mortgage and car payment.
$ q( A1 l0 }- }. u# Y7 b' M# H- o: z4 |: i- R$ v
For Waseem, this was a windfall.! {% ?3 B* t$ Y2 W( w# B4 J8 [8 K
; Y8 L/ a+ Y# d P& V
Waseem got lazy and gave up to soon. It still makes me mad0 e: W1 Z4 C* Q5 d- t
when I think about the potential.
: r1 _+ R4 c, f3 a' `9 x% b r$ Y: w
In fact, it was ironic that when he went back to university7 z% V+ B. ^% E" T
in September, he virtually did nothing and his affiliate7 R$ q$ k. j1 m
commissions jumped to almost $4,000 in both September and
' W M1 B9 c+ [) i8 [% IOctober.
! Z! c: y) m4 S& G- b; o( p
& o7 @) Q* T( ]9 `% r" J% _If he had just spent a few hours optimizing his campaigns
) N' x! n+ M4 uusing the *system* I showed him, he could have easily netted) z! _& f, G6 D4 o. t
50% of these gross revenues as profit.* i& K" @$ h: {+ u, D. V0 l3 J
- A* n% ^/ Q4 H; N! R
He still isn』t doing anything with his campaigns, but is7 V3 ^' T! Q. T/ O/ ]" M
still netting an average of $1,000 in profit a month on- W7 E$ f5 H3 t# T
complete auto-pilot.
9 y: P" }1 h ^4 I5 j3 X4 R P& d7 A9 a; t% y5 J
I actually just recently saw him after he came up to help me9 ]; t; d5 w) h2 `6 x5 V
set up my recent two day seminar in Toronto.
& {) l" w! o: d9 I2 l# f; Q1 Z9 F8 ^# m8 K
You should have seen the look on his face *after* my two day& M0 G# i( P) ~; K$ @ x- g* G
seminar, when I spilled the beans on *everything* I do to$ M& L0 [5 C1 ~) r# j# M7 e
select group of 25 participants.
1 B0 ?# h6 x$ W' Q% `- ^: x+ k* X( S6 `+ U% M0 }
I only taught him about 30% of what I knew.
6 r D: s8 f) W' m2 _' _5 ^
* C( b5 O w( i3 q( UHe came up to me and kept repeating 「Man, I gotta finish
9 G2 i3 A, {4 }* [school and start ramping my campaigns up.」! H% O i0 H+ m5 O2 r$ V0 g
& a0 l; H. j4 _5 {: t
Don』t worry bud, only one more semester left.$ _- l4 n$ O6 y( _
, x& X$ ]& I# ~% t5 e: AHope this story motivates you that if a broke college% m- X3 @4 B! ^# `, q, E
student who didn』t have *any* Internet marketing experience3 C. A) w; T6 u: P
can make money using the PPC to CPA money model, so can you.2 e7 Q' p5 D( }; F/ R/ F5 S
7 F" a( s) C8 W( i
Start building those CPA campaigns!
: @% J$ E- A4 f9 b
" E( ^. r. J& h1 a9 p3 QGauher |
發表於 2008-2-25 03:10:58
