找到後續文章了6 w6 f6 s# I" S% R- M( p
- ~4 a6 `) T; A4 k dCan I Teach This PPC-CPA Stuff? Part 2+ N3 ]! x: l( S
, q* I4 e# G+ X! ]" _) u5 j9 j8 COkay, here is the continuation of the story on how I got my% [# f2 L0 I* |1 d! x3 k7 ]
brother-in-law involved with driving traffic from pay per
8 D0 T, i P/ M' ~: C7 Q! Xclick search engines to CPA lead offers.7 r( y* ?* H1 i2 J
* _( S* ]% t- v5 [$ `1 f1 T
I left off on how he messed up his Google Adwords account
8 {6 o0 f: a3 c* `* @5 Band how I was trying to fix it.7 U, Z( G& P- a/ R
3 @, ~1 U1 B* I" ]+ E2 x9 @Here is what happened when I dropped the bid on that $1.25
( \2 }3 e* ~% I9 b8 N2 I: f4 l p3 `lead campaign from $1.00 down to about $0.25.
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Ready?1 F8 {" v, S" u0 d9 c( j. H
* b1 Q, T' [7 b9 KGoogle accepted the new bid.
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1 A( w' G0 ^" ?" ]8 S/ EWoo hoo!6 q! M# T3 Q# l, F2 ?/ ?
1 @7 k2 }3 l2 T7 }: L" k% ZNow Waseem can actually make money on this offer. Google) D. q. f( U. X- ]
rewarded this campaign because we had developed a good CTR
, X+ o& }. i; v3 \6 v+ D0 \on the ads.8 u! J# r6 _6 N2 O# Y0 O
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From this experience, I reminded him to develop his ad N9 B- u: k) }1 X1 f4 u( V! g; B2 J: r
writing skills to keep a good CTR ratio for all his ads on
5 o! L! i9 J/ S4 T4 I' ]" kGoogle.
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, T5 a; Y+ F# ~' S+ aHe is not a big Google fan because of all their
* m8 }! @/ l! }. c1 k2 D+ A% mrules and restrictions, but he really likes MSN and spent a
( L8 z0 Q" s0 R0 |. [* `( Rlot of time on this PPC search engine setting up campaigns.
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# J( N7 v0 t' {' i0 C6 S/ w$ [He only ever did learn Google Adwords and MSN Adcenter. He: j6 f( v) [0 \. U L3 ?# u
could have built a lot more traffic if he had experimented
4 A# x, n# ^4 }2 X, n" n: iwith the list of other *profitable* pay per click search1 m# w) S, r# U" P q0 M
engines I had given him.
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! V3 O& R- z0 J) OHe started making some good money, but things could have5 \: D1 y* ~& P! S
been better if not for the following:* l% k& M# {/ ^8 w- u
: ~5 g: ^. J3 i3 a6 V7 {1. Never use a broke college student who hasn』t made more) q! y1 c5 |. Z; }% v
than $2,000 in an entire summer as a test subject. As soon
! @& J8 Q2 l) M' n7 `: p, ], x7 Aas Waseem started making $100 in affiliate commissions a! _( s( t6 w5 q9 _: v. l
day, he got lazy and stopped doing much.
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2. World Cup: Waseem is a soccer fanatic and was *easily*
; W* R4 u% ]) j" F5 m9 v0 Gdistracted by the World Cup. So distracted that he told me9 ^, r5 m, ^0 F0 p h
it was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer0 P$ d: [* g6 A" A; P
and had assignments and tests to complete. Okay, I will let2 _0 U% F5 [( [: X1 N
this one go.
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Over the three and a half months he spent at my home, he only
4 k! Q4 `' K, m+ sgot around to driving traffic to 4-5 offers. I had hoped, c: Z* E; T, y" V* M# ]2 F
that he would have built enough traffic to pull off a
7 [/ D& g" W- B# _- U i4 E$10,000/month.' }7 B9 F* K3 v
* p K" V* C4 q) n7 WHere are the result of Waseem』s stats since mid-May by
# ]0 a" G+ }% u: T) M2 J! imonth:8 F+ }/ R4 ~; K# D* `
& `4 s- i$ }5 @! `) a
** May **
6 b2 `7 [; Q' ^5 i, B0 c2 U9 JRevenue: $830.05 q4 W2 s& b; J' U. k1 S# k
Cost: $616.38
1 B. F& \; ]4 XProfit: $213.67
; \/ H |3 {# u: u B# lNet Margin: 25.7%5 f/ m7 b0 X+ \, l+ I9 R
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** June **9 ]+ \/ K3 f- \, `# t/ l$ z! I
Revenue: $2,526.952 |/ { p& j+ g& i9 O. T+ \
Cost: $2,390.28
! C+ S# c/ G; V! P( bProfit: $136.67
% X! G: ?# o. l3 Q n: |. ~; uNet Margin: 5.4%; z1 i! J; J* P
$ @. W5 e9 z8 m! `# [; J% i- i! U
** July **
( y1 X; l( @1 i8 ]7 `. G# {2 ERevenue: $2,787.40
9 z/ f& F; _3 w2 D: U- c' hCost: $1,749.53/ w( |$ @. x; ?4 W
Profit: $1,037.87
0 Y! W% q. l. K }+ U9 |Net Margin: 37.2%
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: F' x0 G% U* i6 o** August **
$ D7 j4 d3 L5 {% Q2 ^* c: ~Revenue: $2,983.30
+ v f* e! f: f' ]4 u; d+ _: F$ pCost: $1,945.839 Y/ |$ e, K i6 ^/ V+ a
Profit: $1,037.47
% m* L; o) q- i( {* y8 E& Y% ]' BNet Margin: 34.8%
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** September **' V, b! F6 W C
Revenue: $3,841.30
1 N% V+ a/ ?4 z& L( rCost: $2,662.14+ I& X% K6 d2 `5 K$ H3 k% x
Profit: $1,179.16
. n; } `. r. V2 Q! UNet Margin: 30.7%
$ s! ^/ [9 z( y5 K9 C* P+ ^5 w6 Y; R8 I& H$ Q* V$ C* k
** October **
) s2 u" B: S* g; z( q$ G7 uRevenue: $3,752.30
; \& a# o( X+ v% [Cost: $2,701.78$ H b& t j |: {) A% y9 S/ x/ V
Profit: $1,050.526 b; P, n* s4 j! x M! t
Net Margin: 28.0%+ c5 ~8 m; o5 D' R6 Q/ l
$ \# p% s& T% v+ s** November (forecasted) **
( ~! M: z- j* P( }Revenue: $3,280.000 ~; l9 R% h& m( C/ D
Cost: $2,403.00
" f2 E( Y' k, \8 k- ]* PProfit: $877.00
+ L; p& B" p% L7 P- A' p0 l$ tNet Margin: 26.7%
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For some people, they may say that the above profit is not: K; p5 o# f' n; G
a lot of money. But for others, that is enough to cover$ u* K) R/ e w# T" S1 W" Z! O
a mortgage and car payment.
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For Waseem, this was a windfall.
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Waseem got lazy and gave up to soon. It still makes me mad
W4 L( R7 h/ A" B' n. zwhen I think about the potential.7 W1 l6 M' o5 S' h f; x( Y @" e
4 r1 M/ U4 g0 V4 I5 DIn fact, it was ironic that when he went back to university
( T5 T4 _, {5 ?# nin September, he virtually did nothing and his affiliate
& H& W' A- k% s: r+ G+ bcommissions jumped to almost $4,000 in both September and
0 D$ v$ y* H8 O9 [, x' b: W( GOctober.
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If he had just spent a few hours optimizing his campaigns
" P D/ D* r9 r2 [% ]$ |, ^# _using the *system* I showed him, he could have easily netted
" M- `9 a E ]) q- X50% of these gross revenues as profit.
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# c1 W7 j5 W) j3 s9 X& jHe still isn』t doing anything with his campaigns, but is2 O" ?' J" _* E0 Q1 q# R1 B; n, H
still netting an average of $1,000 in profit a month on8 s r$ M3 A9 d, U0 m6 A6 G+ e6 r
complete auto-pilot.& s+ v; n" x( T& A$ W( F) g
1 W, |' x5 f; E4 X3 v$ W0 ~( i! LI actually just recently saw him after he came up to help me
, \3 e( x& G6 X1 q2 C# fset up my recent two day seminar in Toronto.
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, ]! W! V* l% ?3 d: A: B7 H" yYou should have seen the look on his face *after* my two day; c1 U. `# C( v5 g/ b
seminar, when I spilled the beans on *everything* I do to- Q4 C! B( E) |
select group of 25 participants.
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I only taught him about 30% of what I knew." ]7 G( f3 A& F" v* Y: K
5 ]5 K B& a' R O5 ]He came up to me and kept repeating 「Man, I gotta finish$ }( H3 m8 x( b9 Z" x) I
school and start ramping my campaigns up.」
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; O. L* k4 V2 e% E7 QDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college
. w$ A) {3 W( c( Y% bstudent who didn』t have *any* Internet marketing experience
' l/ R* V- J/ \4 m" G' w$ E5 E- o# c& jcan make money using the PPC to CPA money model, so can you.
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+ k# G) _( ?& a$ l" Q6 y$ [Start building those CPA campaigns!9 K9 U5 t, b0 x- ?
4 e* p: Q3 D4 y9 l5 FGauher |
發表於 2008-2-25 03:10:58
