找到後續文章了0 d3 H3 \) Z% Q# D# M
9 M& ]8 ^3 k* u; m. G8 |# FCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my3 c1 ?% w6 N6 e- p5 j6 s
brother-in-law involved with driving traffic from pay per
! t2 j1 G, v' D$ Z3 r% Eclick search engines to CPA lead offers.: e+ ~+ V/ R+ ^# ?$ p! F% |9 W
4 \5 S4 P, [ U7 uI left off on how he messed up his Google Adwords account
7 n9 {% R! s1 B5 S i* cand how I was trying to fix it.7 R4 W" K3 y) n, J
4 A# F1 G) S. g+ [- _ |' ]& y# FHere is what happened when I dropped the bid on that $1.25% `; |8 ]4 A9 q& [0 p8 s$ d3 m V
lead campaign from $1.00 down to about $0.25.
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Ready?
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; L9 [! {8 f5 A2 C8 JGoogle accepted the new bid.1 W+ Q1 m- W* ?* \
$ X0 g7 @$ l5 U. Z) I8 i* qWoo hoo!: ~) [( }9 C0 Z5 [0 ^# e. O
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Now Waseem can actually make money on this offer. Google
' }# {) b. D3 c5 Z! g8 f- Arewarded this campaign because we had developed a good CTR; P7 K/ C: }6 c8 H# Q6 r0 g
on the ads.
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3 k$ V/ j& \& C* k* aFrom this experience, I reminded him to develop his ad
; N. Z+ S E4 \- c: \" Wwriting skills to keep a good CTR ratio for all his ads on! g4 A X# r3 }% r: ~- T
Google.
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' [. f/ _" [: S% THe is not a big Google fan because of all their; i6 Y# p* S7 j
rules and restrictions, but he really likes MSN and spent a5 \' G/ u" |! {0 g% s* m+ A
lot of time on this PPC search engine setting up campaigns.
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, [. O2 U( h: Z( @% b) _; LHe only ever did learn Google Adwords and MSN Adcenter. He
2 q$ c! r C( Lcould have built a lot more traffic if he had experimented
" i1 S9 B$ e/ m7 r8 m# Uwith the list of other *profitable* pay per click search
2 ?; t6 ?8 v. l# a9 mengines I had given him.
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( a# ]' D) c6 D, W# vHe started making some good money, but things could have# ~2 y S# L- ]9 d& L! F/ {2 k
been better if not for the following:0 w; e7 _0 u% A+ D
7 D- K, J9 J w5 Q/ P, ~ u, w9 }1. Never use a broke college student who hasn』t made more
9 J* k1 z, Y f3 o% ], p. S. J/ }than $2,000 in an entire summer as a test subject. As soon. a/ u( G) X/ o8 q
as Waseem started making $100 in affiliate commissions a
" L& W: Q; F5 F: U! @day, he got lazy and stopped doing much.- r, F8 o$ V" c% n
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2. World Cup: Waseem is a soccer fanatic and was *easily*
6 A3 Z D: ^+ `; s7 y; Idistracted by the World Cup. So distracted that he told me
* g! Y4 X# W p# p& w( ?it was a *need* for him to watch almost all the matches.& {! R2 _* q. ]" H# ?: K J! t7 K
6 _: s! N$ m5 j4 h& B3 \7 y5 W! A8 u7 S3. He enrolled himself in a full-time course over the summer; ]) l6 E* ~. D( z% e9 B2 z0 o' Q" e
and had assignments and tests to complete. Okay, I will let
% }; C/ r( X/ t" p9 jthis one go./ K) i7 ?* _, O( C) b2 v4 d
* n- h7 v. o* [3 B! J/ {" KOver the three and a half months he spent at my home, he only: O) g j3 O6 U. r+ }" ?6 E5 `
got around to driving traffic to 4-5 offers. I had hoped
1 V, H# L( ^6 V( G6 j( u) o5 zthat he would have built enough traffic to pull off a( W n- s9 f, e4 W/ n+ w0 C
$10,000/month.
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/ c% x) l. s5 K+ X" o0 n* \& Y$ o+ |Here are the result of Waseem』s stats since mid-May by
/ j& O0 J, `' d# _month:
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5 z7 z0 ?5 N+ D** May **
. o" f; c( u! f0 W% xRevenue: $830.05% M, m; R2 R! x1 b1 c
Cost: $616.38
; P: O& s4 u6 K7 {( }7 E0 k: \Profit: $213.67
& \" R7 i# E8 d: u: K* W7 f" [( SNet Margin: 25.7%
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** June **/ v8 d/ W+ D& d. S: ?2 Y' F& n
Revenue: $2,526.95
; p( E4 R% Q. ~1 |" D; @/ w$ eCost: $2,390.28
3 _0 b6 O/ {! S% r b5 MProfit: $136.67
( T1 v2 @: p$ ^. k% u/ T9 ?* kNet Margin: 5.4%# J/ i" d+ S( ]" T
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** July **& V0 O% M: d. a$ S( d
Revenue: $2,787.40
! V7 r+ ?* Z- m7 F4 W9 {$ ZCost: $1,749.53
& D$ |8 B; \7 J# b8 XProfit: $1,037.873 ^1 a) R& N4 s. X' p( ~ K- o- k7 V
Net Margin: 37.2%
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4 v0 c8 i! i5 P$ @2 C; A6 q: G+ b** August **1 B% Z* j9 H5 |- \. j* o
Revenue: $2,983.30
! F6 @! l7 j+ s( Z# N! ^Cost: $1,945.83
* x& H, i' h V- e: b4 a& m7 AProfit: $1,037.47
1 ]3 ]! ?: Z1 I+ ONet Margin: 34.8%
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' p5 I6 W8 R$ V }6 L+ j" f** September **
" ]; ^8 ^' \# @0 ? U. }! {Revenue: $3,841.30
5 M/ K# I# k9 k; u4 k' ]Cost: $2,662.140 r+ f2 |- A; S: ? M( l# g4 v
Profit: $1,179.161 X2 M& N% {0 S: y: b5 D) u0 Y
Net Margin: 30.7%8 S2 ~& ]8 `7 [9 m
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** October **
T' j3 |5 k- H4 @2 H& z' zRevenue: $3,752.30) T1 `7 \8 |# a7 ]$ u* B
Cost: $2,701.78
/ \9 y3 m+ \) ^; eProfit: $1,050.524 w* P! Z/ x2 E5 d$ L8 I
Net Margin: 28.0%% z% `: k4 K) v h' {8 M, |! C. m
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** November (forecasted) **5 N& w1 A6 p$ p% d0 e+ ?
Revenue: $3,280.00) Y3 ~, W9 A+ P
Cost: $2,403.005 H: ~ S% Z9 }( o+ R' q" n& V
Profit: $877.00
5 p/ k J1 s' r/ A( `' o* `0 B4 gNet Margin: 26.7%
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For some people, they may say that the above profit is not) v$ L. B: A F
a lot of money. But for others, that is enough to cover" U2 D& o. I4 A6 K! Z0 D4 ~
a mortgage and car payment.& C* F# P) P" ?% \# K, T
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For Waseem, this was a windfall.: ?; {1 C# s, \ S; t/ R
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Waseem got lazy and gave up to soon. It still makes me mad
; C- E9 a0 [& e5 L% ?when I think about the potential.
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9 ~/ v# W( N0 I8 ?( ]In fact, it was ironic that when he went back to university8 _: o! d$ z" k4 g! I
in September, he virtually did nothing and his affiliate; j" {4 y/ f% W( n2 D/ E
commissions jumped to almost $4,000 in both September and
% J( E2 t9 G/ R, {5 l0 FOctober.
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If he had just spent a few hours optimizing his campaigns: H7 v0 @5 Z8 i- k2 ^+ u; c
using the *system* I showed him, he could have easily netted
- b5 r m S, n. R7 j5 K50% of these gross revenues as profit.- E+ c3 G5 u4 ?/ b* {
' c r$ S2 f; U5 ]$ I2 }7 I* S, THe still isn』t doing anything with his campaigns, but is
, I, l" n" L' ]' o+ y2 E K4 M( M# C) I) lstill netting an average of $1,000 in profit a month on
! @4 m- I/ H) A; a" Q* E" dcomplete auto-pilot.! ?5 K" X; r; B, ^
7 w) C6 l) |! N0 ? YI actually just recently saw him after he came up to help me, g& o c' U; v6 y0 M6 C: a
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day1 U% `: \9 |4 J9 a& c% J
seminar, when I spilled the beans on *everything* I do to
- Y, I2 I1 L! X1 g+ cselect group of 25 participants.. b% m v& [6 I/ I/ }
- F/ V$ u* K% J7 I1 }% fI only taught him about 30% of what I knew.
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% ~/ }, q% Y4 L) n+ {/ tHe came up to me and kept repeating 「Man, I gotta finish
% N8 B( E" F' E# _$ I6 gschool and start ramping my campaigns up.」) N: V* c8 u. M) ?
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Don』t worry bud, only one more semester left.
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0 ?" l' G" E: z0 |$ _. u0 wHope this story motivates you that if a broke college
! U h* w8 r" B m8 i9 hstudent who didn』t have *any* Internet marketing experience: Q( ]3 I/ H9 O9 a
can make money using the PPC to CPA money model, so can you.
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& u ]9 p0 ]9 S5 XStart building those CPA campaigns!
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Gauher |
發表於 2008-2-25 03:10:58
