找到後續文章了
! Y+ p$ N/ V, `) q* a: c8 \4 I+ u/ g y; ~
Can I Teach This PPC-CPA Stuff? Part 2/ ?2 r# T" F9 h
' C7 t6 C7 T* r3 ^- x
Okay, here is the continuation of the story on how I got my* c2 [3 V* w) {* U
brother-in-law involved with driving traffic from pay per
+ n# H+ Y" M* K/ S# n; m% qclick search engines to CPA lead offers. S; c2 `( Z' `* ~
, M' ~& v$ u9 k! F6 ]( ?
I left off on how he messed up his Google Adwords account7 H/ {, T, n3 m0 H" F& g
and how I was trying to fix it.
" d' S! W: [- h9 D8 T$ C% H. B2 K- L, p9 F
Here is what happened when I dropped the bid on that $1.25
1 b: ~; o# t) s0 g# N& L7 Vlead campaign from $1.00 down to about $0.25.6 B( F5 n) j7 R" _7 j
1 u; ]) J9 o, }7 [$ c# mReady?
: W8 u1 u2 m" M5 ~. l1 T3 s8 }3 R# D3 D3 F- f) H4 I1 @4 L; v
Google accepted the new bid.
: I9 S7 W; M7 ? m5 b1 B* L! V5 U$ U7 K; `
Woo hoo!
# e3 F* }" q) t9 b
" E8 S! Y- c" QNow Waseem can actually make money on this offer. Google% W. }/ h b3 S% o5 S5 q
rewarded this campaign because we had developed a good CTR
. X1 V9 ]+ s7 X _on the ads.
. T- a \9 T, V" H& B& I8 @: T9 j8 _! A& i: g7 I* G* H- D
From this experience, I reminded him to develop his ad! V% }% h# o6 z% k; c
writing skills to keep a good CTR ratio for all his ads on
R6 F1 a) @0 D# j* Q9 {1 D/ UGoogle.
, O) J5 F3 b8 o; d, B }: ~% \/ T( b L& O: @4 c4 G* q' ~4 p8 Z% }
He is not a big Google fan because of all their
8 b: W, R( O& Y% x7 zrules and restrictions, but he really likes MSN and spent a
1 E9 y5 ?+ O! h5 n5 d% U) alot of time on this PPC search engine setting up campaigns.
8 T) w& l" L8 c0 d+ Z
# y/ D0 S7 ~+ @9 ZHe only ever did learn Google Adwords and MSN Adcenter. He
8 ^( K% P# w4 N3 B6 J( p) A4 rcould have built a lot more traffic if he had experimented- F6 n. R' b! E- s% g
with the list of other *profitable* pay per click search
5 [3 t3 T% z$ G/ }1 r* L9 r- jengines I had given him.
/ a8 ]9 F3 s1 I2 x) A5 ^
4 o# X$ \/ x* YHe started making some good money, but things could have( Z+ H+ v9 V/ b3 ]7 o6 B$ b
been better if not for the following:
& `. r6 e$ e6 o# Z
' x5 P* k0 a8 r$ a, w: c# x1. Never use a broke college student who hasn』t made more
5 S8 Y& P' R0 T/ K/ u6 Mthan $2,000 in an entire summer as a test subject. As soon* O# u7 z0 _" u, ~: _
as Waseem started making $100 in affiliate commissions a
* f J4 e, q; l4 \5 Mday, he got lazy and stopped doing much.
6 ~) w- Q3 q0 p& T' s4 N, z
6 `5 y6 J! ]- v/ g3 L2. World Cup: Waseem is a soccer fanatic and was *easily*7 _, S& s4 [7 ^, D8 D" H! c: Q
distracted by the World Cup. So distracted that he told me: M7 L2 N& b: }' k2 d. b) Y; T
it was a *need* for him to watch almost all the matches.2 n3 N* W6 u8 Y. D- H0 f: k
! ?1 X% f5 k, |* D8 T% m7 F
3. He enrolled himself in a full-time course over the summer
* v d0 F4 x2 C* Nand had assignments and tests to complete. Okay, I will let
' ]* n5 l& k% o# j8 l. j+ h1 Nthis one go.( }, l- N! T# t7 T1 k; M
, u. H" k9 L7 T- L) HOver the three and a half months he spent at my home, he only+ j! ~9 m# A2 k2 k/ w* ^
got around to driving traffic to 4-5 offers. I had hoped* g4 G9 U; S4 A/ c- B
that he would have built enough traffic to pull off a
7 B5 g' o* ^" W5 x* D, \7 a$10,000/month.
2 K$ d. \% P+ g$ h8 E/ @- u( i
$ d+ n/ [+ M: q) y7 g4 j( iHere are the result of Waseem』s stats since mid-May by5 [& N! x1 @& y: a5 M7 o" i& y! X5 ]
month:
* }7 s# Z$ d& Z& T( U7 Z0 n- R! B/ y0 t! P# n
** May **
9 [+ R. s( I" C& {Revenue: $830.05
$ x7 N) b6 A9 \9 h$ pCost: $616.38
3 P7 L) j) G# [. Q/ gProfit: $213.675 R4 `% h3 M/ l& Q( K! F4 ^
Net Margin: 25.7%6 M, R$ ]* V) Y. @: G- }
0 Y0 c# x* d4 K8 g0 q** June **
( B7 e/ C) ?( k" _Revenue: $2,526.95$ M+ }: W9 z- p s9 y9 [5 z) n1 h
Cost: $2,390.287 u5 B4 H/ M O7 F4 ^# Q9 E
Profit: $136.679 N% Q' M3 z( _/ P5 `- d$ B
Net Margin: 5.4%
# @$ Z# O7 \% J& l9 n! g2 ]! T. J; n. m' m! Y
** July **
2 {# ]0 F0 W* e. W, sRevenue: $2,787.40
4 L/ d& a* V B& E; `Cost: $1,749.534 D7 y9 l8 a! v( O6 ^0 b
Profit: $1,037.87
9 \9 V, n5 k$ B- U" |! @ U* cNet Margin: 37.2%
( x* h* R$ [2 m7 X/ C2 e9 j6 i3 j
/ A8 G9 {2 W1 x; ]3 N5 B, ]** August **
+ i, X3 C3 T5 P0 ]: eRevenue: $2,983.30
0 l- G! k( E( C1 \, O, |9 _Cost: $1,945.83
B# ~3 W8 w# d8 u. iProfit: $1,037.47( m+ {: A( \5 ~4 M6 y5 K4 @8 I
Net Margin: 34.8%
: [8 l+ `3 N1 e# s) [; i& j2 R, W5 {# f" C
** September **
$ u0 w+ r" Z9 b5 k3 H' mRevenue: $3,841.30
' I- G t' `$ CCost: $2,662.142 c/ a4 w# b' M% `
Profit: $1,179.168 P# K% z, X8 \6 |- U
Net Margin: 30.7%3 Q A5 B; d/ |# i; l4 \6 J
1 i$ @& a2 }: }& n
** October **
1 I9 G9 y! _* f- U* ORevenue: $3,752.30
' Z ?1 P+ h# [1 ^$ ?Cost: $2,701.78
8 [8 [+ b3 |4 I' i) x6 E: yProfit: $1,050.52
4 N. I, f% ~/ R5 h# I8 N: wNet Margin: 28.0%/ g# o# @# W0 k" @
* _* c' f: b1 D. t** November (forecasted) **, [8 j1 U Z- p9 O+ ?* ~ s
Revenue: $3,280.009 u* h6 {9 S- k0 r: s4 W, M
Cost: $2,403.00
1 @1 N Y. z4 O: Y% G& tProfit: $877.00' I% d3 v% e; i. e; K
Net Margin: 26.7%
/ O. i9 I5 I/ f' h) X# H" n, Z: h+ N* y3 Q( p4 r1 j: G) J$ X& L- Y
For some people, they may say that the above profit is not
7 L/ S4 g5 P+ O- `: p4 ~3 Ba lot of money. But for others, that is enough to cover/ c1 P/ |- t* F2 W3 i0 S9 G
a mortgage and car payment.. w' d! a) l3 {% Y# I
4 r( f/ [, v+ yFor Waseem, this was a windfall.
# V& R$ t! {2 d* x3 E7 @0 Y [0 Y
: [1 f, Z- L4 D, AWaseem got lazy and gave up to soon. It still makes me mad
$ D2 m) ?# o1 C+ I& ^0 @+ Pwhen I think about the potential.+ ^0 h6 F/ @- g6 y; A
' s+ \4 S% H' i7 r% G. c. H
In fact, it was ironic that when he went back to university
3 |4 h: K( @1 K, d/ hin September, he virtually did nothing and his affiliate& Y2 m0 P F9 O0 P9 `. e/ s7 a
commissions jumped to almost $4,000 in both September and9 A v {2 F8 N3 T
October.
7 K% a; z, D8 V: p" i. G' }0 z0 }( g4 E/ S1 z8 t& i2 a" A
If he had just spent a few hours optimizing his campaigns c. r0 G3 E/ W* |( o8 I; h/ j8 s
using the *system* I showed him, he could have easily netted) |' ^- z. B2 S8 G3 Z: |, l
50% of these gross revenues as profit.
) `5 S9 B5 R" i* v5 v, ^* B+ K2 ^* @! {6 \7 { g! z7 m4 F
He still isn』t doing anything with his campaigns, but is) U8 |0 o% r, e0 b2 B* C
still netting an average of $1,000 in profit a month on
; D1 Y/ K- t; r) lcomplete auto-pilot.
* R! v7 `% h: I
' ^/ h7 c [6 j) j7 [' s" I0 [: \% cI actually just recently saw him after he came up to help me) Q1 Q" T* f& Q0 z
set up my recent two day seminar in Toronto.
2 T; l% E- P' ?" |
) b/ I& _1 _* w: ^You should have seen the look on his face *after* my two day% o( z. j4 c1 V" g9 ]% e) Q
seminar, when I spilled the beans on *everything* I do to5 P h& H) k6 ]' L& \' d
select group of 25 participants.
A( Z5 Q7 t6 p' G" w5 F5 I7 ~0 u$ u7 p; G5 [& o
I only taught him about 30% of what I knew.
4 d$ |2 a# W$ B- W: Y" c/ _! ?+ T3 n* V( s* W
He came up to me and kept repeating 「Man, I gotta finish, \, h, m2 N( l, O/ x& ~# Q
school and start ramping my campaigns up.」7 B; m5 l% O' r- S* v- o
# [3 c0 A" X' _9 q3 O* iDon』t worry bud, only one more semester left.- t" t1 x; Q& u, L3 p
9 u0 Y; M+ n4 {+ [& p ~. V
Hope this story motivates you that if a broke college- `/ S1 h) X) a6 `7 l
student who didn』t have *any* Internet marketing experience0 \5 }2 F S# z" _# n/ s [- T5 H- `
can make money using the PPC to CPA money model, so can you.
2 z0 |0 t1 ]0 H) y; G% q4 _1 z1 M; _7 r' y& A
Start building those CPA campaigns!8 { R0 g& i V- j' }
% i v; k# R+ s3 ^Gauher |