找到後續文章了' N! b$ Y$ m- ?& g+ D/ D; w
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Can I Teach This PPC-CPA Stuff? Part 23 o( t( N) J7 k
+ d7 m4 k F+ |7 H+ qOkay, here is the continuation of the story on how I got my
: \: U" y' |1 T2 ibrother-in-law involved with driving traffic from pay per5 y( A* F" @/ {. q! q& D+ w: N. H, T
click search engines to CPA lead offers.
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7 J2 C0 Q8 q5 MI left off on how he messed up his Google Adwords account
2 t Y, Q, ?% i+ d' e1 U8 p( I" tand how I was trying to fix it.
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: ~6 {, n0 o! r; s3 h" l) g; k6 rHere is what happened when I dropped the bid on that $1.256 f2 P& I" G, r
lead campaign from $1.00 down to about $0.25.
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2 e. f# N8 g4 e3 cReady?8 C# ^& n( W! F" I1 Z7 s* Y! ]
/ e: o1 ^6 L. e) C8 \' `' _3 p" ?( bGoogle accepted the new bid.
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3 e! k6 L" Q; _& }Woo hoo!9 a" B( M- Z1 i
" Z- G1 K8 ?. E3 gNow Waseem can actually make money on this offer. Google2 e7 }6 b: V% i2 X' m
rewarded this campaign because we had developed a good CTR
8 ?% W; k/ X* u1 Z& W6 S4 k) _on the ads.
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From this experience, I reminded him to develop his ad
l8 Y$ m& I3 X1 C9 q( N0 dwriting skills to keep a good CTR ratio for all his ads on5 n: j+ ]5 N. D( Z
Google.
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* z1 {! j9 J6 Q$ ?# ?' \He is not a big Google fan because of all their
0 D3 A9 Y( t( Y' srules and restrictions, but he really likes MSN and spent a/ z6 K j4 `) y7 j+ {
lot of time on this PPC search engine setting up campaigns./ j- A/ o& N; v9 f# t+ S6 V
$ q3 K4 h2 M1 f3 A. B' `5 ]6 nHe only ever did learn Google Adwords and MSN Adcenter. He
) O& u+ F; E0 ~could have built a lot more traffic if he had experimented
}" c; A( Q: ]* F4 r0 Fwith the list of other *profitable* pay per click search
% X9 _+ `: o+ U, ^7 `engines I had given him.( s K0 Z- @' {7 k# ~! h& h$ v/ r
/ U5 l* O% J, }He started making some good money, but things could have% H" Q# k8 Y- x2 g
been better if not for the following:
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1. Never use a broke college student who hasn』t made more
" t7 b' u) U( H7 n jthan $2,000 in an entire summer as a test subject. As soon
5 _2 x& w6 W; |' I' Z+ T( U" i1 was Waseem started making $100 in affiliate commissions a
7 D7 W1 O7 s0 Iday, he got lazy and stopped doing much." p# C8 {3 Q5 O5 Q. R' G
. O0 v) m2 d m2. World Cup: Waseem is a soccer fanatic and was *easily*- |$ m9 j. e4 f8 I- p7 n
distracted by the World Cup. So distracted that he told me0 `9 n6 _' s W+ ]" O
it was a *need* for him to watch almost all the matches.* S* I# v2 f9 @
' x" g9 W0 `) J5 |* v( b3. He enrolled himself in a full-time course over the summer
+ A' q+ }) N( D1 v. Z7 r- Band had assignments and tests to complete. Okay, I will let
( i, [+ [. }0 G$ t- L* V% Y0 z# N8 ithis one go., M ^$ ^* I1 J% Y
* l1 ]) P9 x' n- V& A ]Over the three and a half months he spent at my home, he only3 T" f* P; L- ]0 K! e! ~
got around to driving traffic to 4-5 offers. I had hoped
& b2 y0 c4 r: s* t! J, j4 Nthat he would have built enough traffic to pull off a
3 T3 _6 Q9 j% ?& W7 ]! X4 \$10,000/month.
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5 s6 E M- k5 N( VHere are the result of Waseem』s stats since mid-May by
- A& S: D' T# B* g% tmonth:: `. ? {: |% F' |
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** May **
+ D; i8 g# Y' U) t: HRevenue: $830.05- g+ n% ^ h: g
Cost: $616.38
6 E7 J c. c/ MProfit: $213.67$ ^& u; v7 c, z. k$ J
Net Margin: 25.7%
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** June **
# e+ F2 E+ h3 H6 D& n9 g( Y) |Revenue: $2,526.955 L7 ~ b7 h# S. y* q3 m
Cost: $2,390.28
9 y2 M! t# e' U5 d& J' t% c; T9 AProfit: $136.67: [$ E, W9 h8 w2 w
Net Margin: 5.4%
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' X+ m! F6 ?9 ~7 B+ U+ X5 }1 _0 T: o** July **
, B( K( s# m( k, J2 LRevenue: $2,787.406 G, n! D& }1 U+ z2 t/ b
Cost: $1,749.535 n7 F; v [, b) M/ C6 Y8 e
Profit: $1,037.87* i% r0 u- U: k" w5 o; F% M$ [+ g
Net Margin: 37.2%
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$ _! j$ M( J. w* _6 z** August *** R) }; c$ d B5 X4 L
Revenue: $2,983.30
9 i6 }+ H7 d) N1 qCost: $1,945.83: k9 [8 O4 G% A* g
Profit: $1,037.47
9 v& p3 Y9 T& a, b$ sNet Margin: 34.8%
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** September **
H+ f0 x/ ^+ }% t* E* [7 nRevenue: $3,841.30
8 Y- f, A4 p% Q' Y8 DCost: $2,662.14
3 W" A! _: N1 \: P6 k7 ?0 SProfit: $1,179.16$ O$ m3 f6 c- [+ S0 ?' M
Net Margin: 30.7%
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** October **6 T. c& ?( c4 [# X# S8 s
Revenue: $3,752.30
* v/ K O) F' rCost: $2,701.78
+ j6 J% ~# y' u5 g/ qProfit: $1,050.52
- ]6 M, N! F W; @3 _, ?% _* U+ a T' NNet Margin: 28.0%
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** November (forecasted) **
" V9 R% R, Z# j- E5 u, j* H! iRevenue: $3,280.00
* K$ \: }% L1 n4 U: }6 P' c2 DCost: $2,403.00' G% u6 G( h3 L- |
Profit: $877.00
% S% B+ @1 K; Q2 |$ QNet Margin: 26.7%* {' K+ i6 } v q
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For some people, they may say that the above profit is not. {* T& W) s$ ]/ G/ ~) v
a lot of money. But for others, that is enough to cover' x: ?# z7 V+ h1 d& ]
a mortgage and car payment.
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For Waseem, this was a windfall.+ K0 N) Y9 ?: G
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Waseem got lazy and gave up to soon. It still makes me mad
. d8 @- |/ n# w5 Twhen I think about the potential.
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3 z" \. K5 p1 y3 N0 d# K" |In fact, it was ironic that when he went back to university# k& c; I8 q( Y7 _
in September, he virtually did nothing and his affiliate
# q4 Y1 ^5 N w) M# Bcommissions jumped to almost $4,000 in both September and
/ i' @7 t( D3 ]+ dOctober.) D3 ~2 t; C$ m- r, r p
t- [! s. M; [* `/ Y
If he had just spent a few hours optimizing his campaigns
5 B/ J3 e+ y$ X$ |& b$ Vusing the *system* I showed him, he could have easily netted
# z" C: N: }9 e( Y; D50% of these gross revenues as profit.. N7 E% Q3 i5 Y: U; [- Y G
- E- F5 C+ l1 O% XHe still isn』t doing anything with his campaigns, but is% l9 L+ j. l: H' u* J
still netting an average of $1,000 in profit a month on& Z% [1 ~0 ~" ^; T L. j" D( ]8 b' ?
complete auto-pilot.
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+ p5 v3 z4 K) N: u5 JI actually just recently saw him after he came up to help me
% d( k* y2 _3 m/ P Z* i9 mset up my recent two day seminar in Toronto.1 j- S% }: ^! J
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You should have seen the look on his face *after* my two day5 H1 S5 _* u0 V. a
seminar, when I spilled the beans on *everything* I do to
A! ?' O3 g; X- Vselect group of 25 participants.* y. V) A( b. j# g# Y1 `- U' Y6 ~0 n
- \" b a* u4 u5 lI only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
/ D. N2 Y! o1 V% kschool and start ramping my campaigns up.」
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Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college' d9 O( {( I5 Y
student who didn』t have *any* Internet marketing experience9 o/ G! ^; `8 a9 I- y
can make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!8 Y! m; i* J! X6 X6 K7 L
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Gauher |
發表於 2008-2-25 03:10:58
