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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my: p: |3 t( e) q7 s) E
brother-in-law involved with driving traffic from pay per
9 P; p c2 z; I) w( `click search engines to CPA lead offers.9 A8 _8 B! U+ `3 M# I) H
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I left off on how he messed up his Google Adwords account
7 D W4 @- D/ _; ~and how I was trying to fix it.' Q) X/ W4 }/ E/ T6 u/ }9 `. }- |
; u# d+ _0 X# S& C7 K1 \6 o/ IHere is what happened when I dropped the bid on that $1.25
( i: w9 j1 Q) D7 T1 W2 mlead campaign from $1.00 down to about $0.25.- ] v( K, Z( ~5 n- h/ t
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Ready?
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Google accepted the new bid.9 V3 x3 J; w" f, |7 @) g: m
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
( U8 ]7 |! i1 N/ trewarded this campaign because we had developed a good CTR* R4 A" Z, Q2 I4 ]
on the ads.3 K: n0 z; H$ e# u ]' g/ j- r
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From this experience, I reminded him to develop his ad
) V% v# @# i" M- p5 [9 p. {" xwriting skills to keep a good CTR ratio for all his ads on/ i1 x5 r" y; a2 J' {6 u% Q
Google.: Y( U/ v* J, f! X" N: f3 x
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He is not a big Google fan because of all their- }$ n2 ~0 Z0 s
rules and restrictions, but he really likes MSN and spent a
8 C2 e& ?% {1 \5 B' vlot of time on this PPC search engine setting up campaigns.
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0 c4 H; A+ H) i. J4 I6 b! H# u% ZHe only ever did learn Google Adwords and MSN Adcenter. He
z% a# x4 _' A' R. _7 Q6 a. {could have built a lot more traffic if he had experimented
7 O; c3 n) z0 a: F& {with the list of other *profitable* pay per click search
4 f6 ]& `' N) v, [3 ?8 V! h% ]engines I had given him.6 Z6 S; V' r: d& A7 K P
5 v& F6 m- g6 u, |$ DHe started making some good money, but things could have, s. @9 C; ~" {: h) H
been better if not for the following:- H. P% C# ?) t5 \# A; E! r
$ {6 G$ N4 D# X+ m3 ^( ^2 b" s( ^1. Never use a broke college student who hasn』t made more! U+ u: W! E& S" c5 N3 s; h4 b/ {
than $2,000 in an entire summer as a test subject. As soon
- x* ^ o7 L- V- Q1 \- s: Y! J2 O( Las Waseem started making $100 in affiliate commissions a
3 `: H! }- }4 c+ K! [; eday, he got lazy and stopped doing much.
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' T- `+ L4 ^( L( ?1 z: O6 W7 F0 V2. World Cup: Waseem is a soccer fanatic and was *easily*
9 y. b- n% ]/ ?! k# ]; l) [& Tdistracted by the World Cup. So distracted that he told me5 L) g$ K0 F5 `/ g0 s: ?! X
it was a *need* for him to watch almost all the matches.6 K/ V& G% D8 K$ f2 |- S) P
4 V' H# `% ?+ E& \3. He enrolled himself in a full-time course over the summer$ S, Q& [) w+ g. @7 s
and had assignments and tests to complete. Okay, I will let" f. }/ Y8 a5 c B1 |
this one go.
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; K; M) L% G4 l. NOver the three and a half months he spent at my home, he only
/ [% l. }' j F2 x: ngot around to driving traffic to 4-5 offers. I had hoped
F7 b9 v, Z5 ^2 o7 v2 [/ tthat he would have built enough traffic to pull off a
/ \2 ]0 ^9 K, I/ j$10,000/month.7 q# l1 n% U3 E4 p. q8 x. \
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Here are the result of Waseem』s stats since mid-May by
1 C0 c: v7 R* pmonth:
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** May **
3 w; Q: @# R) f4 ^Revenue: $830.05
_! g3 a5 G5 {! z+ G! j: @Cost: $616.38
. h% x2 j- W9 E. v5 iProfit: $213.675 Z8 l, M2 I) ]- ~
Net Margin: 25.7%- d4 t: L- A+ [" W2 n" [0 J
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** June **
1 {6 V" u+ ~( S) j/ R2 g' fRevenue: $2,526.95
) e: _/ M7 j. L$ \; ]Cost: $2,390.283 P' e0 N6 F, c: `, S! p5 w U; m
Profit: $136.67
. N/ W7 q9 [, `Net Margin: 5.4%* Q2 x6 m c8 ?" \ T( _" C1 {
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** July **
# i" G6 t& b5 Q$ U. `/ h6 hRevenue: $2,787.40
5 x7 B+ z0 H4 \Cost: $1,749.53
2 M" a4 R# L7 c2 PProfit: $1,037.87; @& k Y0 O1 @ B5 Z3 Y& ]6 H0 f
Net Margin: 37.2%0 l; I: R4 N' ?9 k
: G, L" w4 ?/ b** August **
+ Q4 F3 t( F4 VRevenue: $2,983.30
! b$ Y$ ], V/ j, w/ Z ]# cCost: $1,945.83
7 X F' c" |) H3 ]Profit: $1,037.47- c% v. F: z% k6 M
Net Margin: 34.8%
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% F% @4 k, f7 u5 D; I& I** September **
# Q- T" W+ N- v3 ~Revenue: $3,841.30
) {; M# s' [) ?& l3 _: CCost: $2,662.14
) J* w& M4 f' K( P- i- A$ NProfit: $1,179.16
/ l8 C3 @5 w8 m3 y& t( E+ k- R; UNet Margin: 30.7%* @, h8 G$ e( e& N2 u0 o( ~; y
# w% G: \ z2 j* w& D** October **
/ g+ v; ^7 O3 r" J5 w. U9 aRevenue: $3,752.30) B* C& j9 p) {+ s1 B! g
Cost: $2,701.78
+ C8 d3 v" k+ p: O% A' H, U, rProfit: $1,050.528 a6 F4 ~" t- b% u9 j2 n4 e5 D
Net Margin: 28.0%! [; X: \/ [7 r
' ^- P% M- [) w4 X1 E** November (forecasted) ** P* _( i. Y% w% ^& ~7 e3 P2 c: l
Revenue: $3,280.00
7 { ~& l# z4 y' N, I5 G4 QCost: $2,403.00! M2 q; R. ]3 ?" t( ?2 N
Profit: $877.00) c \4 |/ d" A
Net Margin: 26.7%8 b, u- j- C# @. n! [
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For some people, they may say that the above profit is not% i9 R$ ]8 O% I7 l
a lot of money. But for others, that is enough to cover
6 m1 E# s* F) |0 d$ K# P6 a9 W5 g* `a mortgage and car payment.
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For Waseem, this was a windfall.; O6 W' c7 Z1 ? q# k' \' z7 J! _
$ z$ F1 x8 U5 {8 H+ CWaseem got lazy and gave up to soon. It still makes me mad
# d% i6 o* g3 p2 r* r' qwhen I think about the potential.
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* k: V3 v0 l' \* UIn fact, it was ironic that when he went back to university7 z/ l; Y7 n; h+ P* q) A+ e
in September, he virtually did nothing and his affiliate) z; H$ z4 Y+ N4 b+ h3 O
commissions jumped to almost $4,000 in both September and
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If he had just spent a few hours optimizing his campaigns; f% D4 m. q$ C" C, T
using the *system* I showed him, he could have easily netted
U! }4 H' u, o4 {% N- u1 \. ^, t50% of these gross revenues as profit.9 T5 V# b3 k3 T/ w
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He still isn』t doing anything with his campaigns, but is7 O$ w- P5 | g7 j& I
still netting an average of $1,000 in profit a month on
4 \, A, P) }& z: K' y& ~) `& K, O5 fcomplete auto-pilot.
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& K; U! G) t5 K+ P ]4 {I actually just recently saw him after he came up to help me5 T% d6 s1 K6 o! Z+ ^5 U' a0 e( t/ K# O2 U3 n
set up my recent two day seminar in Toronto.6 ~- V h- f" P) T( }
) H# B. b, ?( K, O6 C) kYou should have seen the look on his face *after* my two day
8 p' P1 c j( S' mseminar, when I spilled the beans on *everything* I do to
5 E8 ]/ x/ v8 C5 S: m/ _select group of 25 participants.
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9 X- h4 T! P" m1 c- {8 T3 JI only taught him about 30% of what I knew.# Y! U" o. w0 _5 {! m* {
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He came up to me and kept repeating 「Man, I gotta finish& m# y0 n0 W4 x% N1 h
school and start ramping my campaigns up.」: S$ g4 U, j8 e& E+ d
- x/ K' _, b/ O0 H% m, PDon』t worry bud, only one more semester left.- N* ^, E; P5 K. }
, Q J# G e( f3 c/ N! @Hope this story motivates you that if a broke college
3 L b r( O Xstudent who didn』t have *any* Internet marketing experience
\/ R3 G4 `; y1 j, g, hcan make money using the PPC to CPA money model, so can you.! f- q+ F# c8 \! e0 ^
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Start building those CPA campaigns!% c# B9 M# _2 d3 P
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Gauher |
發表於 2008-2-25 03:10:58
