找到後續文章了( F. Y) w& x- f, k6 v
- l. B( J: d( K" \3 a. Y( CCan I Teach This PPC-CPA Stuff? Part 2
2 Q2 s3 z1 S/ ]2 s# a' B6 j6 i7 }
Okay, here is the continuation of the story on how I got my
" }8 r/ o* {3 V: Ibrother-in-law involved with driving traffic from pay per& s) m. k4 P: K! y, N
click search engines to CPA lead offers.; t8 a3 O6 B9 t; g4 C0 U$ P
; c3 z5 Y) J$ ^* N
I left off on how he messed up his Google Adwords account
& |; Z) M, p' f7 \( Sand how I was trying to fix it.$ b6 d4 Z" t4 E8 a3 A2 ?/ Y
4 q* u" ~4 y' h& C4 S) eHere is what happened when I dropped the bid on that $1.250 ~0 P& |5 K2 [! m' H
lead campaign from $1.00 down to about $0.25.( J- @; k! v& _4 c, u* d7 d
: J3 [# i+ p5 U9 h
Ready?7 O& }7 d, _1 ]- `9 K1 _: C
8 h3 h* i# b& N$ l2 |
Google accepted the new bid.6 t G! I3 U; j9 g/ A7 f
2 U5 P- L: U/ T/ d8 R8 J! N5 QWoo hoo!# J. _/ |% @. D g/ Y
" E: K/ ?8 `) i8 V8 ]) @( DNow Waseem can actually make money on this offer. Google y7 i: ~9 n0 ~2 h6 A9 v
rewarded this campaign because we had developed a good CTR
* {$ O, ]0 \! r5 k3 Q' j" D$ g& z) Aon the ads.# L( e8 |4 h1 W0 z* p2 J
" W8 h4 a) @. m7 _4 R; BFrom this experience, I reminded him to develop his ad
6 J8 n" m- |1 J$ R6 c1 mwriting skills to keep a good CTR ratio for all his ads on
0 y8 j; `& F& }& V1 JGoogle.1 Y$ X# @1 }. m2 |7 A' k
3 h# G) d: F' u% b( q t( A9 mHe is not a big Google fan because of all their- n1 U+ L3 }4 k" P; f' D$ @9 n) V
rules and restrictions, but he really likes MSN and spent a+ p, ?$ U) r8 n, G( E& H
lot of time on this PPC search engine setting up campaigns. g: T+ z& T! j' I
6 Y9 y% t5 t3 o s
He only ever did learn Google Adwords and MSN Adcenter. He1 `% \" A9 q% k/ G$ \/ @' b
could have built a lot more traffic if he had experimented
4 v+ Y) N `! Q1 Y& I1 @# ?with the list of other *profitable* pay per click search
/ v5 G [ j' m) V, F6 Aengines I had given him.
1 V$ U% y# v6 |9 z3 c' N2 D- w) y6 N( o: w. q- ^; T. m
He started making some good money, but things could have+ m8 b" b8 N: C5 h) R
been better if not for the following:0 |! L! J ^" h& _$ x% a+ q/ L) e k- s
) q. r, B; i! X1 V; ?9 u7 T1 C. Y6 b1. Never use a broke college student who hasn』t made more
6 }) g) Q# q; m u. |than $2,000 in an entire summer as a test subject. As soon; \5 E0 S1 f B5 Y) w x# r
as Waseem started making $100 in affiliate commissions a
e- Z* ?, E2 [day, he got lazy and stopped doing much.) x/ _* R9 y4 ^
- g! d/ t" B7 t
2. World Cup: Waseem is a soccer fanatic and was *easily*# q" E- L# B i2 h
distracted by the World Cup. So distracted that he told me
$ G' U. y$ Q% n7 D4 ~it was a *need* for him to watch almost all the matches.( ?( ]! c! [5 r
# v4 i4 \ B3 R* a& _3. He enrolled himself in a full-time course over the summer
6 n m( l' {2 jand had assignments and tests to complete. Okay, I will let* S! ]' `' P) X
this one go.8 M5 v1 n- E% x* h5 `
. I4 d) p7 g1 Z
Over the three and a half months he spent at my home, he only
7 A% P2 j4 l7 o3 k. i. ]got around to driving traffic to 4-5 offers. I had hoped
6 M; T: O- e5 Bthat he would have built enough traffic to pull off a: W0 B; j; x, b7 Q0 H/ r4 D3 X6 X
$10,000/month.
1 S- C/ N9 j! e3 c0 f) C4 ^7 S
7 g @8 I( Z- Y- {Here are the result of Waseem』s stats since mid-May by
3 d/ ?# y9 Y; k* z( _month:
$ m$ n8 e0 {( a% V" H8 A, M5 F
$ E! @! P+ y+ D! d6 U** May **
; }3 U$ }) b) _0 P4 f5 BRevenue: $830.05
2 Y$ ~; o. o R# v9 QCost: $616.38
' |* |' X/ |9 ^1 F+ P! ^% ]& _Profit: $213.671 z' k! E' i) w8 W+ g+ u
Net Margin: 25.7%
8 i$ V3 c( n6 l4 F6 M$ B7 P2 W" d; K7 s& |$ R
** June **2 U. z( ^# o; O. h0 c3 F0 n( i$ X
Revenue: $2,526.95
# c5 f) z+ _5 G7 G; xCost: $2,390.28
* H3 T$ @! k, q( X- d, fProfit: $136.67' f& t% t3 @- @8 U7 \
Net Margin: 5.4%7 x. D/ W0 l. @# ~/ U9 `
! V0 ?" F! K$ B! v! X** July **
9 q h; ?3 h2 S" u) T6 j6 n$ |- I- _5 PRevenue: $2,787.40
# P& R+ G* z6 z1 y$ R" fCost: $1,749.53
* Z3 Z, W) Y( C* H. |Profit: $1,037.87
& V- q6 Y- L6 ~. cNet Margin: 37.2%
7 o6 U! x. y% a: P- W! q
! d8 T; Q4 }# X1 ?7 g** August **0 ^' E- P; ^( z) h( X& `
Revenue: $2,983.30
' T) J; l/ y( l7 P: ICost: $1,945.838 N3 p" Q- X0 I3 R; M
Profit: $1,037.47- x. L3 u! e( U2 x g& Y! D
Net Margin: 34.8%+ M0 S$ u- G, c# h
j2 |2 d% Y( e% i
** September **
) i% N; {( y' n$ E3 }Revenue: $3,841.304 h' z: Z0 Y2 C3 I( w
Cost: $2,662.14) M" H) }0 p5 Z' D, y
Profit: $1,179.168 g y: x9 I* ], Q2 x
Net Margin: 30.7%8 {$ O) j# H- |3 ~
) s; ]; i+ R/ S: h** October **
, q* Z: ^% W$ H+ o* c1 {( z# O, Z$ jRevenue: $3,752.309 M( n6 V# a# R) G1 G
Cost: $2,701.78# w( u# i+ v5 e I' q" S, O3 a
Profit: $1,050.52+ m2 W# d o" {9 o5 d9 B
Net Margin: 28.0%
/ \3 K' M; p' ~0 X4 n
" W0 j" V U# ~- g** November (forecasted) **
& c, E, |5 P0 T. T7 ?. u+ ]Revenue: $3,280.00& O( y' }! t9 |' d# t* [) k
Cost: $2,403.00
" i( S/ P# h. |) _Profit: $877.00
. Q/ L; F! @% Q( \' Z& K) {Net Margin: 26.7%
: a: r7 u6 J- ]/ |
& q8 O/ j& P0 MFor some people, they may say that the above profit is not
! w. j! ~" _' ^" D" ja lot of money. But for others, that is enough to cover7 m# X, X9 K) z: ]. s1 d; {
a mortgage and car payment.& x. k2 M9 x0 Q( L
5 K' k! Q6 C/ F$ Y/ p; G2 \For Waseem, this was a windfall.' x5 I$ P3 N, h% ?6 p
' |% H! H5 E2 y& t) S6 {2 h& z8 ~
Waseem got lazy and gave up to soon. It still makes me mad& h6 m j* S7 A) i: ~3 m
when I think about the potential./ P1 i, u5 X2 c" F8 f7 s
) H2 ~# t' T7 x7 r3 S8 _In fact, it was ironic that when he went back to university5 p8 s6 Q' i% m* I" T
in September, he virtually did nothing and his affiliate
9 @5 b; r. g. X; g0 Q' f! [commissions jumped to almost $4,000 in both September and$ A( W; c6 h$ D1 P: d8 O' d
October.
. c8 D1 [: Q) K) E) `
+ V- n+ a% {% e: a" c( `. l' OIf he had just spent a few hours optimizing his campaigns
5 r: L0 k9 x/ \7 I2 Wusing the *system* I showed him, he could have easily netted
" z% p& L7 g$ {# }% G3 D. d50% of these gross revenues as profit.
! m: c/ c# b+ W
% w* b, I% [+ R+ ~8 \. fHe still isn』t doing anything with his campaigns, but is
6 T, a5 B( N2 z2 H4 G8 K& ?still netting an average of $1,000 in profit a month on6 \' ^: V0 U+ `# S
complete auto-pilot.
j* O/ C* Z8 _$ h" }7 ]) D& S9 {+ t0 S" `1 u1 B, O P
I actually just recently saw him after he came up to help me
$ i. W+ R0 e( P" T/ U! \7 ^set up my recent two day seminar in Toronto.
5 ]9 z/ u; P/ {$ C, u+ U |5 ^9 Q7 {0 V. C
You should have seen the look on his face *after* my two day& I; f0 Q1 R8 ?) y" b
seminar, when I spilled the beans on *everything* I do to
$ Y" v$ J. x$ L- K6 A0 uselect group of 25 participants.8 F. N) ?! x2 Z
2 A$ p; d' @8 O. W+ MI only taught him about 30% of what I knew.
+ V- E7 v* L6 C8 L. x/ U& h' t
; X) M1 M4 u9 h1 w$ UHe came up to me and kept repeating 「Man, I gotta finish
" t8 R! E8 G, M# Z; bschool and start ramping my campaigns up.」+ A) |# g' L- y( m( y" V* j3 j7 q
# y4 o8 N! h# R+ v$ g" KDon』t worry bud, only one more semester left.7 \1 E$ F& y6 X/ T0 }( K
# h9 X* c( s p3 X
Hope this story motivates you that if a broke college
7 N# a/ E3 P7 astudent who didn』t have *any* Internet marketing experience
! \+ s, Y3 b, l8 L! O4 wcan make money using the PPC to CPA money model, so can you.
4 t, P6 r z3 N+ `0 h" o, P6 \
D7 n9 J/ C" D2 tStart building those CPA campaigns!
6 {0 r. X2 g" ?& _. I& V* [7 l8 O) z3 T U% Z
Gauher |
發表於 2008-2-25 03:10:58
