找到後續文章了- }3 Y6 k+ G: D9 {
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Can I Teach This PPC-CPA Stuff? Part 2
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2 x: B, [5 |5 [" c$ P+ V- {Okay, here is the continuation of the story on how I got my! A# S2 A3 l0 q# j H
brother-in-law involved with driving traffic from pay per
8 w3 U9 Z4 w' v8 W& P! p9 Yclick search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account
# q6 I. c$ z* J) ]4 R! c2 T4 P1 d5 hand how I was trying to fix it.9 }; m* {# z6 A% W: @ D5 T
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Here is what happened when I dropped the bid on that $1.25
& W1 _* n7 v }) M, |lead campaign from $1.00 down to about $0.25.
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Ready?$ ^4 B a; W( }" ]
u& G b$ S( e) _3 PGoogle accepted the new bid.2 }) D: `6 T* ~# o2 @3 [
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Woo hoo!
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; {5 r4 @" T8 \6 Z- U9 u8 T4 ?Now Waseem can actually make money on this offer. Google' c* c5 U+ C, N+ J9 N
rewarded this campaign because we had developed a good CTR3 K* y. ~. j% P
on the ads.: v" O3 o {. B9 w6 W2 H0 I
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From this experience, I reminded him to develop his ad
5 i# n7 A( m/ l" `/ ~writing skills to keep a good CTR ratio for all his ads on
0 X! u) _! ?8 Q: T8 cGoogle.
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/ Z5 p5 z% d2 k( I/ EHe is not a big Google fan because of all their+ ], X% G h# `" y9 v6 S
rules and restrictions, but he really likes MSN and spent a8 f8 ^$ U/ M; V" I& n; V
lot of time on this PPC search engine setting up campaigns.
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* H5 J; V- S2 jHe only ever did learn Google Adwords and MSN Adcenter. He
4 g: f2 ~, R6 }5 j" T: r( zcould have built a lot more traffic if he had experimented& y% s' J# J: ]% A5 B' Y
with the list of other *profitable* pay per click search* X* N( v' t& X5 g7 w6 `! F7 E T2 _
engines I had given him.9 \4 {' D! T8 C! ?( |$ U; D
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He started making some good money, but things could have
4 N& z: r0 k; i% d# N5 X! ~been better if not for the following:3 p" k" l: J4 u: W
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1. Never use a broke college student who hasn』t made more
9 N! z! I1 w [* pthan $2,000 in an entire summer as a test subject. As soon' s8 F/ ?6 [. C
as Waseem started making $100 in affiliate commissions a
% D4 g$ L# j% s: K# F% Pday, he got lazy and stopped doing much.# w8 D8 T6 ?' e8 i! _6 `4 }
& m8 X0 s/ r! J1 u3 F. K2. World Cup: Waseem is a soccer fanatic and was *easily*
* {. q# A. i! d, G& i$ ?1 Mdistracted by the World Cup. So distracted that he told me
: W" z9 h3 @3 d/ }it was a *need* for him to watch almost all the matches.( B- {4 ^. A3 N4 I5 a. F
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3. He enrolled himself in a full-time course over the summer
T P ?2 k8 J: wand had assignments and tests to complete. Okay, I will let+ f& e e3 T7 i
this one go.
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4 P* i: F( H- S7 Z6 e& w2 b2 P; vOver the three and a half months he spent at my home, he only* }& f+ u0 M/ d0 U
got around to driving traffic to 4-5 offers. I had hoped$ r! g; t n. o: |1 w
that he would have built enough traffic to pull off a
% q Z/ n+ w3 P$10,000/month.7 {/ n+ ^# ^, h; l5 w- n! ~
) H- l3 l: q9 {7 l, \% ]/ U: nHere are the result of Waseem』s stats since mid-May by- Q1 N: t8 ?' P: `# z
month:# O& \# `: W! V1 }
" A0 j0 f- I! ]& o8 J** May **
3 t; A; i+ _6 O9 Q/ URevenue: $830.051 Y+ Q( h+ w. k l
Cost: $616.386 B# T% L- Q7 Y1 }* o4 X
Profit: $213.67( \, k0 x- ]' q, @
Net Margin: 25.7%6 r, |/ v5 n5 E( b. b' l
: V7 a$ z( p. ~' r) q0 b; t** June **
: S# P: ^ ^6 \) |3 ~Revenue: $2,526.95- y- t0 v4 I0 J0 i& u9 q# O: @4 b
Cost: $2,390.28& O+ C+ ?# g$ M% O: w
Profit: $136.678 x9 l: f% Q5 M4 X
Net Margin: 5.4%& j2 U. u$ V/ }; m. \% z
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** July **
' s3 T& ?' J. e. E+ [Revenue: $2,787.40( c) M- }5 k. H" h5 X, j# ~
Cost: $1,749.53
( n' A& o1 h+ kProfit: $1,037.87% q' X' C+ h& }
Net Margin: 37.2%. V9 G0 s* k2 O$ c3 [3 \3 P
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** August **
0 m( E. S2 h, P# mRevenue: $2,983.30/ I9 F, t8 ~5 P' k( R
Cost: $1,945.83# U0 d( f6 h" L, B9 o
Profit: $1,037.47
3 E) O- e/ F" PNet Margin: 34.8%
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9 b' P- x; C! c/ R; v, F8 g0 ~** September **
6 v. ?: e9 ?+ gRevenue: $3,841.30; b# o2 Y; J4 j3 Q
Cost: $2,662.14( U9 O" U3 O7 j3 Y% D% b
Profit: $1,179.16. ~1 T; k) Z: s' A) R
Net Margin: 30.7%
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! [2 ~# ~' V! U) D4 p" S' E. A0 {** October **, z. ?8 ?" K8 ]- p2 O6 `7 P
Revenue: $3,752.30
9 t3 [' F( Y$ k9 Q# ACost: $2,701.78
* I6 \$ N& Q! G- A. xProfit: $1,050.52# \* }8 Y% ^ o7 ~
Net Margin: 28.0%6 V) L/ `7 @2 p8 K4 S" V) G" J
; V/ C- f+ k# I2 G% S: k** November (forecasted) **
! x. {/ x7 ~( j6 k7 bRevenue: $3,280.00
" L; K, o# b! x# p0 J7 x ~Cost: $2,403.00
8 q6 ~' t( ~( k& n& ^9 hProfit: $877.00
; ]5 ]; |* r( v7 q# E! KNet Margin: 26.7%
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For some people, they may say that the above profit is not2 L& ^7 {& R7 C& V% {
a lot of money. But for others, that is enough to cover
. B6 F) G8 H0 W- R6 O( Q; ua mortgage and car payment.% ~9 ^5 u' f3 e! b
& U% B- ~7 k* P+ u% q7 i$ CFor Waseem, this was a windfall.
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" [2 }% H6 b+ EWaseem got lazy and gave up to soon. It still makes me mad7 S# w" r8 w: v
when I think about the potential.
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In fact, it was ironic that when he went back to university- }/ b$ e$ F& v @- M3 H
in September, he virtually did nothing and his affiliate
4 t T2 R) G, m, I2 `. ycommissions jumped to almost $4,000 in both September and
* z6 ?& i$ X `9 \October.% Q2 K- q! ?, w. ` X# h2 t" O
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If he had just spent a few hours optimizing his campaigns( {+ b2 m4 J4 F8 u5 T
using the *system* I showed him, he could have easily netted
5 M; H; B" m3 L+ Q0 x50% of these gross revenues as profit.
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) Y# m# a& c2 d8 _He still isn』t doing anything with his campaigns, but is7 b- M8 {# J% Y0 h
still netting an average of $1,000 in profit a month on8 {/ f8 l% a% @8 t/ R. f
complete auto-pilot.8 h$ v" Z6 {5 z- Q1 r! f/ C& L
+ F1 Z$ E9 p8 `8 q# {I actually just recently saw him after he came up to help me3 x$ V( T j( u( r0 A
set up my recent two day seminar in Toronto.
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You should have seen the look on his face *after* my two day2 l+ m# h+ `' z9 {, f7 x7 U; U' p6 W
seminar, when I spilled the beans on *everything* I do to
! }) n( v# z% V$ ]) i: Cselect group of 25 participants.
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish
5 t- t. ]5 _) A. @% eschool and start ramping my campaigns up.」7 }, S' _8 ^6 H% Y
/ X- s) @0 \# O `8 Q' z9 ]; uDon』t worry bud, only one more semester left.
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* p( y# D! H' ^6 Q: k- GHope this story motivates you that if a broke college
( l7 R6 W: ], f* d; G Astudent who didn』t have *any* Internet marketing experience
3 z" N& B, s+ V. V, {; G1 j* ~can make money using the PPC to CPA money model, so can you.& W/ @ m# J& o" T" r. |
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Start building those CPA campaigns!
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* X5 P3 @ e4 @# RGauher |
發表於 2008-2-25 03:10:58
