找到後續文章了
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`# ^, s' m) O+ y2 `: OCan I Teach This PPC-CPA Stuff? Part 2
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' d# J' u/ P+ Z$ u+ Q9 ~6 BOkay, here is the continuation of the story on how I got my
0 z& S, I3 Q, B- X6 i# Fbrother-in-law involved with driving traffic from pay per8 x( r' O$ \! t! H( d
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account6 Q, i. {& b) q' D, l# d) H
and how I was trying to fix it.
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( [" |& U8 F# k3 p; JHere is what happened when I dropped the bid on that $1.25
0 ?7 W7 s# z8 {9 _lead campaign from $1.00 down to about $0.25.# E, t) H- ^! e1 Q. ?, C, f/ M2 v' n% c
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Ready?
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8 r' k) _% ]$ Z+ t O$ F# C: jGoogle accepted the new bid.
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Woo hoo!7 J& A. u9 @; a& n+ p8 a
7 n' J6 b; D4 c7 p8 ~6 ONow Waseem can actually make money on this offer. Google* u2 `; `2 @8 C( X8 g: l2 P2 B6 g
rewarded this campaign because we had developed a good CTR
6 r0 g. W) \& Z9 non the ads.
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: ^$ B7 W" m0 b# [9 z5 nFrom this experience, I reminded him to develop his ad$ w! E& e$ B' U2 K7 y' _# X1 `
writing skills to keep a good CTR ratio for all his ads on: K: Z6 H, o4 i* g. l9 B4 c
Google.
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8 e. a7 j2 B6 `+ S. J; e; ?He is not a big Google fan because of all their
5 l: b3 ~' `* F2 Nrules and restrictions, but he really likes MSN and spent a# m% q e+ \0 e$ j, ^$ `' S$ L6 Y
lot of time on this PPC search engine setting up campaigns.. H& O p! {% T2 C$ {; t
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He only ever did learn Google Adwords and MSN Adcenter. He
- ~1 x1 |( u6 U4 ^# M. v! Pcould have built a lot more traffic if he had experimented |( f: B" _) h$ H7 K
with the list of other *profitable* pay per click search& ~$ M' Y* e' Q( J2 b# O
engines I had given him.6 T1 C3 g- g( E3 W; ]
- B; [# h: `- MHe started making some good money, but things could have
; V7 @/ a$ U: m$ Cbeen better if not for the following: I* _' M1 @4 `2 o6 N
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1. Never use a broke college student who hasn』t made more
( A; r. [/ f/ }! U+ Jthan $2,000 in an entire summer as a test subject. As soon8 v8 r1 f* y$ [% d4 ~% \' g/ l
as Waseem started making $100 in affiliate commissions a
- I8 J& V5 X& d+ m! J+ t7 a( I! Fday, he got lazy and stopped doing much. b+ ?' R! H" v' K$ R! e
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2. World Cup: Waseem is a soccer fanatic and was *easily*, W. z: y+ `- ?# E$ ^6 ?8 r% |
distracted by the World Cup. So distracted that he told me
. q& n) i& m$ | _it was a *need* for him to watch almost all the matches.1 F7 x. U+ o; b/ ?
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3. He enrolled himself in a full-time course over the summer
& y+ Z& }+ F7 @% @3 Iand had assignments and tests to complete. Okay, I will let
9 {# J1 X% |: S0 ?this one go.
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Over the three and a half months he spent at my home, he only3 n& j D+ a! G, U
got around to driving traffic to 4-5 offers. I had hoped
0 H* r3 h4 \' l, g8 s( E3 rthat he would have built enough traffic to pull off a
$ Z( u- Q3 n: y5 X. x$ D$10,000/month.: C+ S! n6 n- F
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Here are the result of Waseem』s stats since mid-May by6 |# q5 d- E$ h4 \' O* N
month:" t; B' `( w" m& }7 P& b- U# H
7 y7 p4 q# L+ W# ~% Q+ z: Z. j** May **+ ^1 @$ e G/ V
Revenue: $830.05
: s! h9 k* k4 t8 s- o2 iCost: $616.38: H* q; q9 v0 @0 s9 h: l& s
Profit: $213.67) l+ ^6 b; F( I9 J
Net Margin: 25.7%# P& F) _$ E& T5 e$ Y
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** June **
0 I+ X7 y7 m( _! z5 @4 X, H/ _Revenue: $2,526.95
; V% r1 G8 i0 LCost: $2,390.281 u8 X# D. k2 x. w
Profit: $136.67
, c2 G- Z4 T+ [; rNet Margin: 5.4%: d. l& J# I: f7 \ q3 P
. I. z+ v2 P- c3 s** July **
" _5 ^/ m4 } I! YRevenue: $2,787.40
: o# o2 A+ U$ r% z' H, \4 p4 ICost: $1,749.53
! E( z9 D0 p7 k& x N2 sProfit: $1,037.87
6 d: k3 _6 k( ~# J* D4 t, [Net Margin: 37.2%# x0 O+ A6 d' M# b
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** August **5 E+ [" a- U; ~4 p. J
Revenue: $2,983.30# x! V0 E: r# F. y
Cost: $1,945.83- o1 M. ^ \" O8 z# n* K+ Y+ D
Profit: $1,037.47
$ P6 Z" m) u4 V' C+ H. ENet Margin: 34.8%9 o* }( L' d. ]& L2 M5 m) _
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** September **
- o0 t+ p7 d; rRevenue: $3,841.30
8 l8 {" `/ K' O2 q& N' T) ACost: $2,662.14
' l9 S m5 c: G5 b3 x5 sProfit: $1,179.16, u& v% D6 Q# [
Net Margin: 30.7%: Y6 U* w- {( z2 z4 { N
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** October **5 H: s- k3 M1 d. r. `7 W3 z
Revenue: $3,752.30
: f3 a9 P- Z* b7 Z" y+ B! LCost: $2,701.78- a0 a' O* o. _
Profit: $1,050.52
- \" ^9 _1 J4 w1 @& a7 c, bNet Margin: 28.0%
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, O3 D& v3 y; D% m& g* X7 h0 j0 O** November (forecasted) **
. N+ C3 A+ o3 c( u I. |Revenue: $3,280.00; L2 a; ]0 }- a* u$ j
Cost: $2,403.00# {- K% S% i p5 i" q3 l- y
Profit: $877.00
0 ]4 n* M2 @4 h" F& aNet Margin: 26.7%
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For some people, they may say that the above profit is not7 t4 K2 \8 F3 j5 B' y0 N
a lot of money. But for others, that is enough to cover
' U4 M* ^5 @# s. j; R* y- G+ E5 Fa mortgage and car payment.! h) }9 \+ o6 G) o1 D8 K
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For Waseem, this was a windfall.3 O, k3 [ ?' D9 _
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Waseem got lazy and gave up to soon. It still makes me mad# x5 c9 N, l. |9 M- T- o1 @
when I think about the potential.2 O! Y, p( \+ G. a3 a; [
4 ` M9 u @$ }6 W* o8 JIn fact, it was ironic that when he went back to university
# V' \" S, n6 y+ d- N6 ]. _in September, he virtually did nothing and his affiliate: r, S& x% X" C6 n. E) w
commissions jumped to almost $4,000 in both September and4 f* h$ b! w" F. @
October.% F! R* d+ P: r
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If he had just spent a few hours optimizing his campaigns
- r0 C. _6 B2 s, f5 f8 Q6 u5 yusing the *system* I showed him, he could have easily netted1 Q! C! \7 g$ T* v" @; s
50% of these gross revenues as profit.0 r2 Y3 S/ H2 i
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He still isn』t doing anything with his campaigns, but is
8 n$ L' D' [. v7 o0 U2 Gstill netting an average of $1,000 in profit a month on
7 a) { g4 H0 Q, P3 ?3 L2 vcomplete auto-pilot.
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+ ~3 C0 [- P2 Q& T# ?! x( | WI actually just recently saw him after he came up to help me1 L$ a, H' p) s7 ?" d6 m: N
set up my recent two day seminar in Toronto.8 y, R O/ S1 i- I7 d6 R8 @) y
# Z& V$ N& t7 r- x$ w4 j! l/ LYou should have seen the look on his face *after* my two day8 K+ I9 C" A1 @6 g3 H
seminar, when I spilled the beans on *everything* I do to
1 v2 r3 r; c! N: ~+ B4 S, v9 wselect group of 25 participants. q: i" h3 P$ {7 J+ j& v' G
; O$ ~& g8 P5 Y+ u" a5 K2 ?I only taught him about 30% of what I knew.( O, Q+ @" N/ V) S. h
# v1 I8 `8 m4 C% tHe came up to me and kept repeating 「Man, I gotta finish
G1 b- {6 S" `; e% H: @3 `& ischool and start ramping my campaigns up.」# f+ e" T& V/ K; A! H) a& Y" f
# n) q6 ?/ m+ x1 I3 p8 ADon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college! E& h5 I4 W' Z' O7 T
student who didn』t have *any* Internet marketing experience
/ f3 a: C& z+ k8 H% e% Wcan make money using the PPC to CPA money model, so can you.: i$ ]* U- {; R3 f9 w
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Start building those CPA campaigns!# l: z3 r* a, C& {$ X
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Gauher |
發表於 2008-2-25 03:10:58
