找到後續文章了
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Can I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my, e/ B2 g! ? P E" m( R, ?
brother-in-law involved with driving traffic from pay per- [0 S" W; j2 S q
click search engines to CPA lead offers.% h5 N$ d, p/ P0 I y
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I left off on how he messed up his Google Adwords account* z7 g' {. X- O0 r
and how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25
. \! z" d* e& m1 Q3 r) G/ rlead campaign from $1.00 down to about $0.25.3 p' z/ E" N& b; w
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Ready?
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Google accepted the new bid.
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6 v' f/ t& P ~* E9 } zWoo hoo!
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Now Waseem can actually make money on this offer. Google) E9 N: O6 i2 B
rewarded this campaign because we had developed a good CTR
% n+ a9 r: M0 J" H3 ^$ j5 bon the ads.6 H- r& U1 v! ?) [9 C$ F2 T8 q
$ t7 J4 l3 T) }: VFrom this experience, I reminded him to develop his ad f# _) v: W; P& }& b
writing skills to keep a good CTR ratio for all his ads on
+ R ^/ i) d* `: W+ ?2 A3 TGoogle.
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% x% U7 R8 s6 t; |- {0 ~5 m0 C* VHe is not a big Google fan because of all their
( Q6 l; v% c- Wrules and restrictions, but he really likes MSN and spent a9 d% Y/ x7 l; f" S* ~+ z
lot of time on this PPC search engine setting up campaigns.6 G, Q! B0 v2 W7 g" n$ `
* ]8 m! @% N' ^* o+ t* vHe only ever did learn Google Adwords and MSN Adcenter. He
/ S! h- `( q x* s7 `* u! T" `could have built a lot more traffic if he had experimented
5 A. i& o) {7 d+ Qwith the list of other *profitable* pay per click search
6 @& y' ?) x4 z6 V2 nengines I had given him.
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He started making some good money, but things could have
4 R3 u8 _# q& g$ }' H3 f+ |- `been better if not for the following:
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8 c7 I* P) u7 A1. Never use a broke college student who hasn』t made more8 g8 ?- o! Z4 l1 \! ]" \
than $2,000 in an entire summer as a test subject. As soon
# F& \) {$ q; d; `- y m4 Sas Waseem started making $100 in affiliate commissions a
P a, n% R; h7 R5 b8 Fday, he got lazy and stopped doing much.# c" ?1 T. V J! A. c c. U# ]
7 w) }2 W9 |* F2. World Cup: Waseem is a soccer fanatic and was *easily*
G0 v8 V* {, pdistracted by the World Cup. So distracted that he told me
& T7 B, o6 |$ V' H/ {! p5 Fit was a *need* for him to watch almost all the matches.
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. a" g7 t/ W6 z& F* i. A3. He enrolled himself in a full-time course over the summer
% B0 \+ u, B) f, k7 land had assignments and tests to complete. Okay, I will let9 h8 u& L, ^+ S4 j
this one go.9 o( a" W& A% h- F
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Over the three and a half months he spent at my home, he only
% p5 r# o' f9 r8 t- A" k# }got around to driving traffic to 4-5 offers. I had hoped( g$ d5 r1 D; \* k5 d2 ^
that he would have built enough traffic to pull off a
% G9 v/ ^+ s) W F$10,000/month.
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Here are the result of Waseem』s stats since mid-May by! T, g/ P7 N S
month:9 L3 X- z8 i- f" O
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** May **
( A. Q7 g, y. u8 w" Z5 u+ u3 xRevenue: $830.05- K v+ D* [9 }
Cost: $616.38
- @: o* f, K+ g' [# t# IProfit: $213.67
' g9 n, ^( \+ s( W; ?0 y' oNet Margin: 25.7%" H7 p9 X6 N: p: ]: a
6 [6 Q& L9 f" [** June **% v% H5 ~" [2 D+ S8 Z h* K
Revenue: $2,526.95
$ v" o& v, @4 ]" U2 r# FCost: $2,390.28, z8 z- z' h' t: R
Profit: $136.673 U2 ]) y5 W; A1 ?
Net Margin: 5.4%9 D; d Q& r0 d+ c# L
+ d7 k7 y2 ~8 B3 j6 S; I** July **
3 _4 D0 O' L1 ^) w1 j: TRevenue: $2,787.40
1 p# y- y* w6 z/ z& F5 ~& M+ [Cost: $1,749.53
|% [7 r+ E* d) tProfit: $1,037.87$ Z% D% B" I( O, Y
Net Margin: 37.2%5 e( e/ u( k6 o9 s- B7 r0 e M
/ B1 L0 R+ P2 v1 `4 U& D- y** August **/ C% k+ Z8 a1 o* W. u6 q3 u
Revenue: $2,983.300 a6 P: S) R! O0 o
Cost: $1,945.83
: O0 a3 ?; k2 l( H# yProfit: $1,037.47/ t* |, I/ U: K/ N$ L* L" Y5 m
Net Margin: 34.8%
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# y6 v. P2 A x0 K. [1 E+ Z4 C** September **% c4 X3 o( G- e% u
Revenue: $3,841.30
% r/ b$ j5 J$ \8 ]+ M1 u& t* |Cost: $2,662.14
1 w# m( n2 ^% SProfit: $1,179.165 p* h$ f3 X5 O* P% D+ c% k
Net Margin: 30.7%
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** October **
2 l& I; @6 k0 U- ARevenue: $3,752.30! ?+ r. F Q; |: k) K" x, `+ q
Cost: $2,701.78
6 n$ b" p* |( y5 F- _Profit: $1,050.52
8 ]: E! u0 d; S: Q# x. P6 fNet Margin: 28.0%
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- U$ O' H8 S5 `( x1 P! p** November (forecasted) **
+ v/ {+ \2 ^% u# M3 oRevenue: $3,280.00 _3 k4 l) k6 r& |
Cost: $2,403.00
% U% @; O& b8 m0 f) MProfit: $877.00
3 X k1 Q# k2 JNet Margin: 26.7%
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For some people, they may say that the above profit is not
b3 {( P# b- \" S4 R2 ja lot of money. But for others, that is enough to cover) S& T( A# ?) I/ P( E1 q
a mortgage and car payment.
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# B" m) T1 \8 p! dFor Waseem, this was a windfall.3 S) B3 r4 x r% A6 a" s
- L9 w+ |7 m O5 o- _4 a' XWaseem got lazy and gave up to soon. It still makes me mad
2 | [' ?. ^ T3 x7 D2 b6 f0 Wwhen I think about the potential./ ^' Z' ?( H$ y4 V
9 J5 o/ B. m+ {) l }! [* X' k. FIn fact, it was ironic that when he went back to university- j/ f8 y/ X T: \7 n' B
in September, he virtually did nothing and his affiliate8 W" W, }: p, ]5 E4 a& ?
commissions jumped to almost $4,000 in both September and
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If he had just spent a few hours optimizing his campaigns5 ? c- b9 A0 c$ a1 X
using the *system* I showed him, he could have easily netted- G+ \( G6 [; t; m, A5 N7 O. j4 }
50% of these gross revenues as profit.* Q1 c& z3 K: B4 j) v* w' b3 P
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He still isn』t doing anything with his campaigns, but is6 O# X2 }4 ]: F" U" {/ [1 J' O# [, g
still netting an average of $1,000 in profit a month on
; J$ v! T+ t5 f% vcomplete auto-pilot.
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) d# t2 U% e9 V- rI actually just recently saw him after he came up to help me
3 W2 ?) u% W; Eset up my recent two day seminar in Toronto.1 h! f s: i' d! L1 I6 K$ H
: n% f4 l8 Q# J" P( f( ^! yYou should have seen the look on his face *after* my two day
# V! `# J1 ^! C/ ~* m! jseminar, when I spilled the beans on *everything* I do to( s! |$ F5 S5 o1 l5 r
select group of 25 participants.8 v: W% H* t X( T, E
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I only taught him about 30% of what I knew.* `. y6 L- ~/ _+ w5 F+ p5 {
+ r( e6 Z- a( h0 h8 U$ hHe came up to me and kept repeating 「Man, I gotta finish
2 X5 X( E* c$ i- z; j6 Y/ `school and start ramping my campaigns up.」9 N1 G# X' _1 \
7 _, l. K# K* a% i" bDon』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college% _3 u6 I# p- A1 G5 g3 H
student who didn』t have *any* Internet marketing experience
5 z* N! [! e8 H: K& X7 w L' `0 scan make money using the PPC to CPA money model, so can you.
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; H/ j0 C) c6 \" c' @* |4 G1 LStart building those CPA campaigns!
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% t! `; @! n- K- M2 {Gauher |
發表於 2008-2-25 03:10:58
