找到後續文章了3 ?) Y D! E1 |3 J: g
, \- E8 _+ Y! |9 S. ?Can I Teach This PPC-CPA Stuff? Part 25 ?6 `9 B7 X4 K7 f- G) l2 l
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Okay, here is the continuation of the story on how I got my' B' L, ]0 Q! t
brother-in-law involved with driving traffic from pay per& Q& m0 }1 d+ y
click search engines to CPA lead offers.
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% W, H% Q9 O5 v' k% `I left off on how he messed up his Google Adwords account
+ J# g/ U( p7 U2 E2 uand how I was trying to fix it.
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Here is what happened when I dropped the bid on that $1.25" T! K7 a4 O! a0 p0 {' T
lead campaign from $1.00 down to about $0.25.
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Ready?/ g X+ e4 t: j3 o
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google `) B! }* ]. r
rewarded this campaign because we had developed a good CTR
# ?% ]% e' c) z& s4 I( _on the ads.
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! Z. n( u1 u2 }) T9 o! X2 ZFrom this experience, I reminded him to develop his ad8 B* t+ ^( B1 C4 U9 [. k) q
writing skills to keep a good CTR ratio for all his ads on8 j5 A( ?, W# H/ a
Google.
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He is not a big Google fan because of all their
6 K4 O. H* x$ Z' U3 E0 mrules and restrictions, but he really likes MSN and spent a
( {' O: |7 T8 }5 y* c) ~, p8 flot of time on this PPC search engine setting up campaigns.
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6 a2 f8 K* W$ i* r& g( THe only ever did learn Google Adwords and MSN Adcenter. He* P: d9 D4 Y( y4 H
could have built a lot more traffic if he had experimented7 q- W( m" m5 y! T3 F0 a: V
with the list of other *profitable* pay per click search8 \3 E7 x) j$ s9 C5 [2 a1 q
engines I had given him.
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He started making some good money, but things could have3 l. B0 Z* J% l4 [1 s; y
been better if not for the following:
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1. Never use a broke college student who hasn』t made more' k0 B) d5 v% T9 P2 N% A- h
than $2,000 in an entire summer as a test subject. As soon
& T# h @" G4 }( Qas Waseem started making $100 in affiliate commissions a
4 F+ u+ X% K9 t6 Tday, he got lazy and stopped doing much.- D( _ R& K4 z( N/ V
* i: _- w4 O* L& ^& Q: d; F2. World Cup: Waseem is a soccer fanatic and was *easily*
9 ^( o/ D" g& |9 I. W2 U4 D! @/ pdistracted by the World Cup. So distracted that he told me
" p2 U2 g& D3 N+ \+ T5 c( wit was a *need* for him to watch almost all the matches.
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3. He enrolled himself in a full-time course over the summer2 m: m! x& b( R
and had assignments and tests to complete. Okay, I will let
' {9 ~4 C( a) {6 U4 Hthis one go.
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Over the three and a half months he spent at my home, he only$ \7 v$ e" K" T3 @( U
got around to driving traffic to 4-5 offers. I had hoped
9 ?+ @+ ]1 D" g6 ^- P. G- A9 ^that he would have built enough traffic to pull off a
* l: Y% g+ ~2 s% k5 `; p+ F$10,000/month.
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9 E' b% f6 B( E, [& D' jHere are the result of Waseem』s stats since mid-May by
. u2 T8 ]7 b' B; b0 D' X% s7 ~& }. Imonth:, k& Z1 ^( h1 A
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** May **1 P$ ?/ K6 j) w( I
Revenue: $830.058 n% @4 _6 b( e
Cost: $616.38
- r+ e$ H i% C- w$ K2 S s3 @Profit: $213.67
) B, J& s0 W8 c+ e/ e& F/ JNet Margin: 25.7%
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** June **
. \0 i4 c7 |5 |Revenue: $2,526.95# D3 @; b2 o5 [7 g& h. q
Cost: $2,390.28+ c: f p9 d+ X: C9 ]' I& f
Profit: $136.67
8 d6 j: m0 N. O: a4 Y8 M8 V/ }Net Margin: 5.4%* x" k+ f+ |' J' `( N$ K: |: N
% {7 U# k! u; j5 N2 ~* Q
** July **$ |$ h6 S+ p- k% ?
Revenue: $2,787.40
* n1 h3 I @: Y! `, n$ ]Cost: $1,749.53
+ C3 j! W* h2 w5 S& GProfit: $1,037.87
6 ]! j/ L4 l4 x0 o* PNet Margin: 37.2%
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4 X7 a5 }- i. q/ A! d: S+ o. m- P** August **
$ a8 h8 |# s8 R0 H4 S6 K7 p, RRevenue: $2,983.30+ h# h( j$ v6 e4 E2 L
Cost: $1,945.83
* F7 Q. p; G/ B" {* OProfit: $1,037.47: a$ f; o/ w7 {: d
Net Margin: 34.8%
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** September **
; E7 Y: _! \7 u3 I* _: f& _# yRevenue: $3,841.305 R) l9 e" e! B& @! n$ E. Q
Cost: $2,662.14
$ G3 D; o" s) R) v+ P& n oProfit: $1,179.164 A5 I1 e3 u6 [7 t8 V
Net Margin: 30.7%3 \! {; N1 v4 G- c% E
7 S$ J2 O- c6 W' F$ P7 I) `+ Y** October **
& n9 f' ~% g3 ARevenue: $3,752.30
/ G/ _% {; j+ i% l. c% ^3 PCost: $2,701.78
9 Q* M" K9 p* fProfit: $1,050.52. B( ^! g) Q! h9 z
Net Margin: 28.0%
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** November (forecasted) **
3 M' N; a( J1 ~# l" z1 v; x QRevenue: $3,280.00
. I3 k |9 T; I8 J( `2 V! [Cost: $2,403.00( D& G) _ Y, Q- L: X
Profit: $877.00
* e. C; t9 r: M# y9 g+ _" DNet Margin: 26.7%
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For some people, they may say that the above profit is not9 U+ s9 v4 {8 o6 [3 T0 L5 y1 p
a lot of money. But for others, that is enough to cover& I! e2 k# v- U7 c1 V# j, I5 W
a mortgage and car payment.' q3 J8 e' [/ Q# K$ J# W
3 e! H) B J7 M! s$ GFor Waseem, this was a windfall.
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( b ]. w. v8 g6 q6 v, _ E. d1 lWaseem got lazy and gave up to soon. It still makes me mad
- R2 Y* t. c5 d" C0 awhen I think about the potential.# {* h( R/ B' ?: o
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In fact, it was ironic that when he went back to university4 \8 l' ?" Y1 |5 y! j, Y: W
in September, he virtually did nothing and his affiliate
4 X- h2 ^! y8 b+ {% g0 w' ?6 Mcommissions jumped to almost $4,000 in both September and
& P2 r9 e( n7 }: L4 f$ w5 yOctober.2 i" Z% ]' N2 Z1 H3 Y; ]9 s
& _( _% ~% N% P; x, g2 V" ?If he had just spent a few hours optimizing his campaigns; {7 [% H3 d: x/ E4 |/ z4 K8 y' \( C$ h
using the *system* I showed him, he could have easily netted
; B0 x1 u2 n' d+ B' z9 d2 v: G( X50% of these gross revenues as profit.
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He still isn』t doing anything with his campaigns, but is
7 E! O% O% {7 Istill netting an average of $1,000 in profit a month on' S! }# n, V6 u$ V. b' g6 C+ O8 V
complete auto-pilot.
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" R3 ^4 p* q1 [6 Q% aI actually just recently saw him after he came up to help me
2 Q% u9 k: A6 W sset up my recent two day seminar in Toronto./ z. B l/ F; D- ]
8 ~; G3 P8 v; m" D; YYou should have seen the look on his face *after* my two day
4 ~ q' J9 Z. z' c$ A( _. {- \4 dseminar, when I spilled the beans on *everything* I do to$ x8 [9 {6 ~* I! C
select group of 25 participants.4 J) g4 m7 U* Z- j* \9 U
7 }6 O( z% x$ S9 S/ b* y: h; m. R6 n: l7 q& SI only taught him about 30% of what I knew.* q. W/ m; ^1 E8 y& F5 u o* f- M
. x- N3 }8 f! h qHe came up to me and kept repeating 「Man, I gotta finish* H _! X7 g8 ?
school and start ramping my campaigns up.」" H1 E4 V7 q$ a
. f6 ^9 D/ c7 g5 V8 n% L& |Don』t worry bud, only one more semester left.
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Hope this story motivates you that if a broke college1 j. m) Y L6 x+ u
student who didn』t have *any* Internet marketing experience4 W( G# S+ T- f
can make money using the PPC to CPA money model, so can you." M! s* z+ U2 ^* R v+ V& \! o
2 a7 Y/ ]. k6 Z! F. ^. }Start building those CPA campaigns!
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3 B# a% J2 b5 W/ mGauher |
發表於 2008-2-25 03:10:58
