找到後續文章了+ e8 p j7 Y! G" V4 K. E9 A
7 `+ {. v. E/ w4 p/ F# _! G2 v
Can I Teach This PPC-CPA Stuff? Part 2
. r1 f8 {! Q( X8 w) E \- ]8 Q2 W& J Z2 G$ j" R4 E) E
Okay, here is the continuation of the story on how I got my
$ n7 p+ [* T/ |5 U( i' q& v8 fbrother-in-law involved with driving traffic from pay per- A/ }* E! ]& j9 {/ z0 }: S
click search engines to CPA lead offers.
- R9 i- v- Y8 M" l9 M7 X1 }) [8 L$ _6 c
I left off on how he messed up his Google Adwords account
) \8 z% n- k- \1 S) u% ~9 z1 \and how I was trying to fix it.0 N; d x, G+ w& k$ d
" _: U$ t. p8 d5 AHere is what happened when I dropped the bid on that $1.25) q/ ]$ p) D; y, H. m
lead campaign from $1.00 down to about $0.25.
2 [# X9 J6 C& M& `6 D7 X; I6 X+ i# {
Ready?7 U$ h9 q9 w, E% F- _0 w
6 h# f2 j; ?* iGoogle accepted the new bid.
$ W0 b4 {, c9 D
6 Y& v. Y! \' }1 W2 uWoo hoo!
6 M5 i6 E' B7 v6 j7 R/ F
# y: d1 T% u4 J( ~Now Waseem can actually make money on this offer. Google
2 D H( z1 J, B Orewarded this campaign because we had developed a good CTR' Z& h4 ^' Q1 S9 j, E, F
on the ads.+ E; o. m+ V- [1 s$ W
- _# s3 E, Q! D0 c v
From this experience, I reminded him to develop his ad
" z! G7 q& B* ^2 t/ S" \writing skills to keep a good CTR ratio for all his ads on9 A; u9 A; Y+ M
Google./ y) O. e+ N$ h( N
) s! a4 e3 T* J! C" y" nHe is not a big Google fan because of all their/ z7 D) d9 o5 H. ~7 H' {; ?
rules and restrictions, but he really likes MSN and spent a
$ f1 l$ \% `) Ilot of time on this PPC search engine setting up campaigns.! @! h. I* }2 k' l1 I, Q
1 C7 x2 y% _; B. f+ W3 g
He only ever did learn Google Adwords and MSN Adcenter. He
3 v K1 \1 }3 l1 B( zcould have built a lot more traffic if he had experimented
% V% W7 r7 E) e. n! jwith the list of other *profitable* pay per click search
! Z. F$ I& u$ l8 Aengines I had given him.
" E1 I2 O( m' m/ B7 w- O \; h! z+ V/ q! H7 ?6 h7 j: J& Y6 \4 V- U
He started making some good money, but things could have
: {; a8 c5 m- l8 _0 _1 Z( T0 u, Obeen better if not for the following:& y& v/ O: A: N3 {
! P3 X. J1 Y6 T' {. S1. Never use a broke college student who hasn』t made more6 H: ?; y5 D* G
than $2,000 in an entire summer as a test subject. As soon, e9 o' h" \5 @3 O/ E
as Waseem started making $100 in affiliate commissions a
, [; |) J5 _8 F; y) W" ^" d" f% g) }day, he got lazy and stopped doing much.
1 d1 C+ s. `, ]' p+ I1 Z8 d0 k8 R7 C$ k
2. World Cup: Waseem is a soccer fanatic and was *easily*
2 @$ Q5 w1 O- J- Y, n1 Ldistracted by the World Cup. So distracted that he told me
. Q' v; C' I7 W: Oit was a *need* for him to watch almost all the matches.
$ A; l; [% b% g2 P. u
8 }; F7 ?+ M) I# ?2 S) l, k. u3. He enrolled himself in a full-time course over the summer8 h. D' C) P6 s6 M6 x% G h0 x7 E
and had assignments and tests to complete. Okay, I will let a) |: R$ @. O* e
this one go.
/ B6 I5 n* Q* T
+ Q; D3 q& T6 K% Z# L' h' _Over the three and a half months he spent at my home, he only
, H: z! ~6 Y p6 l" q- ]5 Igot around to driving traffic to 4-5 offers. I had hoped
) c9 y8 _6 c% d0 H$ m# kthat he would have built enough traffic to pull off a
. m' ^/ A6 h: X4 ]5 Z$10,000/month.
# c: v, z* W/ P1 z0 ^
1 Y6 r+ b8 ]6 G X# a* N! r9 ^0 iHere are the result of Waseem』s stats since mid-May by
6 u9 @3 D7 F7 W* [, y+ Tmonth: U- H7 f, F7 r1 J M% @0 O2 q
! F. X5 q, C% P/ j/ }** May **
0 z, J2 R- i/ ORevenue: $830.05! h2 M* }- d9 a, L4 N8 E
Cost: $616.382 n1 X3 Z4 N3 C' e7 p
Profit: $213.67
* ?: `( S, O1 b7 ?# Y, Z$ a. ?; i$ ]Net Margin: 25.7%0 K) D* A# t- v7 L" I
3 V% x4 _' e! P! t, X; W+ f k/ G** June **
! V8 S2 m; K ` PRevenue: $2,526.954 R* I2 J/ O! _, p) S: D0 ]
Cost: $2,390.28% l- _8 X8 ^0 Q9 l) C, C
Profit: $136.67. B, ]9 u! }7 w+ G+ u! t6 M, b9 p
Net Margin: 5.4%" w" Y4 B8 P' Q# C- v4 K: i5 h
9 z; `9 X3 b/ b7 W, n! E! y: N** July **
0 f: N, J% ]. P; Q1 y3 dRevenue: $2,787.40
! x0 o* y: r3 ]2 U+ P4 }Cost: $1,749.53
4 L" N U9 D8 C% dProfit: $1,037.872 q( _! U. b4 \2 ?# g" z8 ^
Net Margin: 37.2%
! S4 L% \; Z6 J) v% b8 U. @- B/ z1 o
; u& R! ~5 s) E+ E f8 d8 W** August **
: P% J9 Z' c% j2 fRevenue: $2,983.30
- S* M; C/ J# O4 KCost: $1,945.835 Y, x" S9 ?8 Z+ O, ]4 L- U
Profit: $1,037.479 L$ u2 d/ {& P8 Z4 J$ w9 e
Net Margin: 34.8%
" t5 k5 L+ n& p$ x# Q- ^& A
+ X' ?# g" }8 a; m5 K** September **( ~# q. |- e( m8 u5 E
Revenue: $3,841.30
: x2 |! Y- \! m6 k0 [8 wCost: $2,662.14$ n0 t, ]& \. g' T8 D& X5 S. H
Profit: $1,179.16. E8 i9 Z" `1 ?9 c7 Q+ w
Net Margin: 30.7%
4 y8 C b' t7 @
) _& }1 ]7 v- j q& |** October **
) A2 m Q: L1 w0 _. s; ]. a0 |/ vRevenue: $3,752.306 g; U7 a; }; P3 }
Cost: $2,701.78- O) x) F a3 k" j0 Z1 t) U
Profit: $1,050.52
; O) F5 k; p/ D) o! i, }4 JNet Margin: 28.0%+ [) n5 a4 ]! {7 A1 d
8 y( R I5 O/ J3 C" E @' a% q** November (forecasted) **' t2 X8 ?% t% u
Revenue: $3,280.00
6 ?( b! V5 {2 U$ g3 k) {( U( |Cost: $2,403.00
( x6 a, p0 y4 mProfit: $877.002 w1 ~0 Y8 |% z# ~
Net Margin: 26.7%9 |! n7 O/ z5 C+ `) B; K
2 N" y1 p: m9 a$ T; E# l! ]For some people, they may say that the above profit is not) v2 X2 ^. G% I" {* z
a lot of money. But for others, that is enough to cover, A. [$ O7 B% P
a mortgage and car payment.6 E( f1 K8 q: P4 P2 N4 ~
+ z) _* l7 \: V' O) W$ {2 D
For Waseem, this was a windfall.) e8 U7 l( z# g! X: y: e7 c, n4 T
; h: y% D7 k4 J4 x( H" HWaseem got lazy and gave up to soon. It still makes me mad7 D; W1 o3 I1 E, p
when I think about the potential./ \5 s4 w# R, B1 H! E/ K: k" g
Z( r' I& |$ J
In fact, it was ironic that when he went back to university
G, [0 X3 k6 u( {* |, V2 d& pin September, he virtually did nothing and his affiliate$ A1 U. b' Y% g F
commissions jumped to almost $4,000 in both September and' r1 b" B8 F0 p) \6 c0 | r( t& q
October.
0 U0 b8 l/ r+ v7 k+ F" m$ d* D/ X2 _1 C, j. G
If he had just spent a few hours optimizing his campaigns) ?$ ?7 D! W, m
using the *system* I showed him, he could have easily netted! m1 O" O" j1 I
50% of these gross revenues as profit.
/ ^% v) g3 @( d, L K9 n4 P; Y# _* x# g* k$ D
He still isn』t doing anything with his campaigns, but is
; \! u/ V8 x- Pstill netting an average of $1,000 in profit a month on" t' t4 a0 j4 T. T e3 X5 r, a% ~
complete auto-pilot.
9 B, _8 L0 D) j' i5 W
! V9 ?4 n+ c" L, _. k+ y& B, K) kI actually just recently saw him after he came up to help me
+ E/ H$ Z* ~1 x* P# O' O7 Z1 U8 Pset up my recent two day seminar in Toronto.+ H7 i3 l, I: D+ P: f- S5 K
" ^" A: O1 B/ X& j& w7 F
You should have seen the look on his face *after* my two day
% z; j+ x3 I4 I1 ^6 {* r8 I( Nseminar, when I spilled the beans on *everything* I do to
% a, d2 F; C# F! Iselect group of 25 participants.2 k; z5 u P8 G% Z/ C3 }( a
( k% v, q( Y6 T, u8 DI only taught him about 30% of what I knew.
. U8 I' K' j* r* W3 Q% G7 t8 f B
% \+ O/ s5 I: V4 \( RHe came up to me and kept repeating 「Man, I gotta finish( s& K! }1 M) x; v1 ?" T7 C: b; d
school and start ramping my campaigns up.」6 C( ~1 k7 b: v2 p2 N
5 i! t5 s$ S+ e/ n" M( q' l. e. _6 eDon』t worry bud, only one more semester left.' {2 f8 Q" U: H( h1 ~
; o2 w2 b6 D6 \4 n G, \) BHope this story motivates you that if a broke college$ v: y8 C. ^7 [7 f
student who didn』t have *any* Internet marketing experience" S3 k8 e' V7 D4 k: q, V
can make money using the PPC to CPA money model, so can you.( o: X% C& ~6 |
+ s/ `- s7 j2 q. W& ~
Start building those CPA campaigns!
9 A: U- m h+ W, E' A6 }, f! w5 H! P0 G9 a- |" Z
Gauher |