找到後續文章了: }$ M& t! F3 l; K2 |
( Q7 s" t. y' a* }" N4 b9 p2 a: HCan I Teach This PPC-CPA Stuff? Part 2* @! Q+ o, c2 I! \ p
; ?+ e. [ }3 z& {; tOkay, here is the continuation of the story on how I got my
5 `; R; R7 \) I0 k- x4 U5 k$ sbrother-in-law involved with driving traffic from pay per
. H; d' c* R& w& m5 L7 w/ }click search engines to CPA lead offers.& w) L. k+ T+ n- ~
# a; m9 ]4 n7 g- L$ w$ y0 v. o/ z* j
I left off on how he messed up his Google Adwords account2 n& q# i6 d4 ]! h% g
and how I was trying to fix it.5 g7 |$ t% k$ r- q. K6 C
; ~2 U- u- ~/ `
Here is what happened when I dropped the bid on that $1.25
3 {' J% b7 B4 ^8 v) K+ `lead campaign from $1.00 down to about $0.25.
# T# X/ B: F6 v' Z6 A b/ @) o
2 Y1 G; \; d3 l5 j8 GReady?4 h P9 _) Q" ^4 G/ o/ N
7 ~ S) \% @0 ^0 n0 h* j" @$ RGoogle accepted the new bid./ T3 z C1 v3 W1 F9 O2 w. y( r* |
1 E2 t8 @( y4 h8 Z3 x- z
Woo hoo!* a& n$ _9 V/ L/ j
$ C5 \, b, x x, K9 k( N# f
Now Waseem can actually make money on this offer. Google5 L/ E+ w. \. @1 f
rewarded this campaign because we had developed a good CTR
/ z* w8 _3 q1 @1 S& M! ]on the ads.
; O- w/ _& D, w3 a+ V
. j$ Q g$ m. w/ a) n5 {From this experience, I reminded him to develop his ad2 {7 i8 \/ |$ y% K: i. Q
writing skills to keep a good CTR ratio for all his ads on5 y$ Q$ H+ {! a, i. G
Google./ {1 A& ~! H0 W, r' }* X9 f9 Y; D
: g+ {6 U& E$ x4 t9 Q4 F* h& c0 QHe is not a big Google fan because of all their2 C3 Q# d2 p' |# V
rules and restrictions, but he really likes MSN and spent a$ d: W/ K8 k' [4 ^
lot of time on this PPC search engine setting up campaigns.) C) c7 l0 f3 q3 w2 B
# j( ^+ e8 ^& S% B+ t" @- H: FHe only ever did learn Google Adwords and MSN Adcenter. He y, U, K4 {7 V& Q# }1 L, q
could have built a lot more traffic if he had experimented
& Q: x# v+ g& z! F& ?with the list of other *profitable* pay per click search- s& N5 W7 W8 l% ]: `. h
engines I had given him.+ t( |( K; g& e* O+ K! a5 u7 u
% _0 h3 f" Q+ O, oHe started making some good money, but things could have
( v1 b [" ]' b Pbeen better if not for the following:) o1 H6 c V: r5 V
+ d6 F7 T4 O* q% d' C! h
1. Never use a broke college student who hasn』t made more
3 j. }' u2 h. k+ N. F9 ^' f7 Zthan $2,000 in an entire summer as a test subject. As soon% Z5 u+ s% F" Y* Q. a
as Waseem started making $100 in affiliate commissions a7 g: ~0 N* Q! k$ X& Y' T) F( j& Q' S
day, he got lazy and stopped doing much.: A5 h# t' w5 p
1 l4 i$ Z7 m/ W- y( \ t6 A% g, x7 |
2. World Cup: Waseem is a soccer fanatic and was *easily*' ^% H: K3 f- V
distracted by the World Cup. So distracted that he told me
8 w1 u" s8 w. @" `. ?it was a *need* for him to watch almost all the matches.
9 M% L) f( m, ?, c, T8 O" H0 }: _( S2 t7 ?2 R( @
3. He enrolled himself in a full-time course over the summer
! A9 ?; w' p! \6 r+ z8 U+ Cand had assignments and tests to complete. Okay, I will let
; Y; w& [, t0 c: Gthis one go., o$ h ]! Z2 o# j: `
8 S' P0 [$ \( j8 X! LOver the three and a half months he spent at my home, he only8 [ E/ q; X1 ?. e
got around to driving traffic to 4-5 offers. I had hoped# O; u) \" u( ]- z1 Y
that he would have built enough traffic to pull off a) s* q( h- W: I2 p/ ?* M0 c8 F
$10,000/month.
* w) c1 N, w. c0 }
' t# h) T# K4 ^+ E$ IHere are the result of Waseem』s stats since mid-May by5 R- u' @ ^. v
month:
6 r1 o% F; m, r/ Y& F" z: h+ t6 d+ O/ M3 ?" j; Y6 Y
** May **
0 K2 }. H( X+ gRevenue: $830.05" T l# C5 C8 k# h6 }5 l: K
Cost: $616.381 f6 q) `2 P% h. Y; @* `- ?8 q9 @
Profit: $213.67
7 c: I( m2 x) W) {9 f2 j" b sNet Margin: 25.7%
/ P& H5 |5 M8 F) `! D% Z/ B
& E" X# Z0 T0 h. q! K** June **
; o4 A' } Y) b/ h. F uRevenue: $2,526.95- E+ I h' r0 p2 D( |
Cost: $2,390.28
5 W* {' d' f* E" t( fProfit: $136.67
# E* T* L! R* ~Net Margin: 5.4%
" [! W7 z8 x2 R/ l0 m) L( [
0 H" U. M. S1 g** July **+ @0 N: }. c c2 X) S6 {
Revenue: $2,787.40
1 s( u8 F# z0 C9 {: i& v3 a5 FCost: $1,749.53
* z( {- S+ h/ a$ G) e4 H* E1 K* fProfit: $1,037.87' w. L2 W1 r3 ^3 y# y* a: b! e3 ]: E% T
Net Margin: 37.2%
2 n( c* O9 a( P' F" e1 k) X* L; J* o+ ]2 e7 n) W% u$ |
** August **# S$ D! l. U8 j3 y, @8 L
Revenue: $2,983.30# \) E( x0 s+ J' q9 H
Cost: $1,945.83
1 w$ K2 k* S" z5 [" s Y1 u, D8 W" tProfit: $1,037.47( c9 U- x) {2 Y9 t f/ v
Net Margin: 34.8%9 w+ x: l$ _, `: N
5 P3 R- b. g) ~* h8 z U0 K( X** September **0 u" O0 }4 g- C2 |9 ~% J" @
Revenue: $3,841.309 S0 S8 ?) N9 |9 H
Cost: $2,662.14
/ _8 k$ ]; _/ BProfit: $1,179.16% c7 q9 i: [: ^) v& j' o
Net Margin: 30.7%! J- Y0 L) g. y ]! A2 k& B
" x$ ]& `2 |; E4 n% @: M
** October **
" K0 n5 \2 A" c. s' p! @Revenue: $3,752.30
7 h W, T# i( x& NCost: $2,701.78! [! U( C( m) G' ]! \7 m
Profit: $1,050.523 k6 T# f) d, o5 X0 E
Net Margin: 28.0%
; w. z" c) I+ g( Y( ^+ u* r* l8 l8 @% K" o0 R$ m" a! d5 F, m' U
** November (forecasted) **
' B9 O1 W! w! d' f8 NRevenue: $3,280.00
5 ?# A& p) p/ K$ |- E1 BCost: $2,403.006 O% j" A( h/ B! t" y$ R x9 R
Profit: $877.000 f: {. S# h/ E/ Y( W* D
Net Margin: 26.7%
5 \ O6 ?& B/ C+ S% g; A: b* X) t J2 I1 C4 n+ z" C
For some people, they may say that the above profit is not
0 w' O5 s2 u+ p! Fa lot of money. But for others, that is enough to cover8 T% N g" I$ ?( ~6 B
a mortgage and car payment.
: w- l5 E6 K9 D& v! O
6 i, f$ m, R+ AFor Waseem, this was a windfall.3 d% n5 A3 q L6 C, R8 V
8 K% w; J0 m9 i/ ?1 t; y) CWaseem got lazy and gave up to soon. It still makes me mad7 x: ^+ U: l% m! ]9 \/ K
when I think about the potential.
2 a4 P5 i1 |6 Q$ J8 g! e
M6 E6 q' O1 s, q. T+ L5 z/ oIn fact, it was ironic that when he went back to university
8 }9 g1 A6 S. u+ Y1 q- H$ uin September, he virtually did nothing and his affiliate5 }8 P" f. H# I- U" {
commissions jumped to almost $4,000 in both September and
: X" a# o9 {. j; @8 K$ NOctober.$ b9 X, M8 s8 j' }
5 T2 V+ w' u+ N5 W. n; Q. a, |
If he had just spent a few hours optimizing his campaigns. S+ L: C6 y A1 q
using the *system* I showed him, he could have easily netted/ ^* o6 Q/ w# x% I# F
50% of these gross revenues as profit.
' s/ d; c0 E5 m8 B
9 h; t4 x% s. f. o9 sHe still isn』t doing anything with his campaigns, but is; m0 ?, P; ~8 s! _8 ?* p+ \' r9 q
still netting an average of $1,000 in profit a month on O* u+ T |! r4 i4 Q
complete auto-pilot./ s0 s7 l: l; P/ f' P
9 _3 Z& V% P) l% T% k3 q" kI actually just recently saw him after he came up to help me# \% N/ E1 o- H/ A- u# U
set up my recent two day seminar in Toronto./ M0 N! e: ^- l; v( f7 d$ b9 Y
! \1 y+ [) D4 |2 U9 {
You should have seen the look on his face *after* my two day
: }' G4 c+ d" P" g8 S4 ^; Iseminar, when I spilled the beans on *everything* I do to0 X) O/ d3 Q3 Y) o. a8 N
select group of 25 participants.8 g6 t8 r- b- x8 ^& E$ D" q% O
/ m* c2 _. `2 ^2 F- A2 XI only taught him about 30% of what I knew.
# n* F( R6 f/ E9 J2 g; _6 J7 H# ?& e; j: N% p5 N, [; q
He came up to me and kept repeating 「Man, I gotta finish
# ^4 e+ I3 o: Yschool and start ramping my campaigns up.」
9 A% w: U+ s3 w- _1 B5 g: ^) h2 W# }7 M8 R3 j
Don』t worry bud, only one more semester left.1 r ]6 k' I- t
/ W7 S0 C1 {3 H7 Z: ~Hope this story motivates you that if a broke college
. O9 p4 }0 J- {+ _/ G+ F( R' s7 Xstudent who didn』t have *any* Internet marketing experience
- v' C$ ]4 X2 `8 V& pcan make money using the PPC to CPA money model, so can you.
3 k5 d9 g4 S; }! a/ o/ ^
1 J( [' U% ]7 V! E' f7 u/ S) _Start building those CPA campaigns!
/ b, M* H, s" o) z6 f9 {& x* X% e' H/ r% k8 c8 \- q
Gauher |