本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看. R2 E* J: o$ u y
Attention:
* J; p( T1 m8 ?9 } This is by no means a complete list, nor is it mandatory to go through every step. This is
& s6 v) Q( C) }0 C# Usimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
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Select and purchase the most appropriate domain + d9 D. N. c) N) Y; g
name(s).
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2.
; z. ~2 \# q+ [% s6 r2 k# ~/ FSelect and purchase the most appropriate website hosting
' w5 d' J4 V3 f: spackage for your site. , i" d, r! @3 e( ]& F4 z6 Y( T( L( D6 U
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Build the website(s). # y( M4 k' o" K4 {5 W: y( T
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4. ' @9 w& K% r8 L, z$ ~5 ]# o& N
Develop a clear differentiation strategy (pick a niche)
/ ^# r: S% x/ ^) Q$ t5 Athat positions you in the marketplace as unique and an , e. f. F) V9 P) ~. g
expert in your field. 5 W: Z: a& r! g! G/ {4 W7 {8 C
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9 i% }( g* v6 I1 yWrite benefits-laden, customer-focused, sales copy to
; z- m2 m& _2 a1 X& z3 d& v2 \match the strategy in step four.
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Implement a payment processing system to accept online 9 q( L5 _$ i) M$ e0 ^: _
and offline purchases if required.
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Create 「free」 content to offer your target audience that
% D7 A# J4 V# ~6 W3 H+ Gsoft-sells your expertise, establishes your credibility and
: C% Q a) j- v: I7 lbuilds your contact list.
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Set up autoresponder series to distribute your free
7 g- }, L& O b6 F! i& D- ucontent and capture email addresses to build a list of
& ~+ n- R/ o1 o/ K7 `* T; |prospects.
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Implement Pay-Per-Click search engine advertising
5 B$ N3 _4 r9 J& W- a+ t0 `9 hcampaign(s) to bring in traffic. % @6 o- D) Z3 j8 @6 D) J* g
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Optimize your web pages for search engines so in a few ' J/ _- q5 u" f) `
months your site starts to enjoy free traffic from Google,
2 v+ N$ R% u2 O8 t8 P& [3 x& { fYahoo! and MSN Search.
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Proactively work on search engine optimization including ' z6 R1 \6 X( a* ?' z
building backlinks, adding new content and networking
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Tweak all the above so that conversions (new customers) ! x( @/ e) c4 e- q" n* Y
increase and consequently profits increase. 5 z/ k/ z2 I" H4 q" c
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發表於 2013-7-14 09:03:10
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