本文摘自How To Start An Internet Business一書,對建站過程提出了自己的建議,新手可以看看
& s3 `& ~( V: O1 Y9 A! f6 ? Attention:1 s; c, K# I& u6 M5 A: R4 |
This is by no means a complete list, nor is it mandatory to go through every step. This is
" v) X( R. a _% G; ?simply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
& r8 p6 m2 S4 i3 e1. % W* m8 v; d. w) R; F9 q) n
Select and purchase the most appropriate domain
5 P2 o2 S+ o" ^4 ]- P* m7 ename(s).
) H3 q8 c+ G5 q. l6 m5 L2 c 9 Z2 Q7 L `1 u# y
2.
& C' I# o# f- Q rSelect and purchase the most appropriate website hosting
- P' k( n: D* M* ]; u! Lpackage for your site. % U4 N. ]3 l7 T) z
. I7 Q$ k ]4 m% Y
3.
1 [) `$ \$ i$ M& YBuild the website(s).
5 ^+ Z$ X) h2 q8 {5 } . o; E- q8 t' Q
4.
3 r" o9 X( C' s6 nDevelop a clear differentiation strategy (pick a niche)
; |* y& I8 B% y+ {that positions you in the marketplace as unique and an
! I; O, N. I, eexpert in your field.
5 p7 w+ j' N7 R# U; O' t; q0 L3 i
: B& i7 ?; ]7 H4 p5. + {0 [- Q# L! U4 }7 I8 G
Write benefits-laden, customer-focused, sales copy to
! M8 v7 Z F4 s, smatch the strategy in step four. * y' d2 m4 ^4 V* P' l4 ^
0 o* V' z) t- i/ u- M: P
6. , H" e2 Y$ y$ x! G8 ?% p, l7 C
Implement a payment processing system to accept online 0 ^! \4 n4 A g9 _; O2 L" e
and offline purchases if required. 5 ?; I& y f! F: T! n! y5 C
7.
- G6 ~( p: T- G9 ^6 y2 P& h" GCreate 「free」 content to offer your target audience that 5 O; o% }' `/ p8 X' e
soft-sells your expertise, establishes your credibility and + R4 n1 w: s) G5 q/ B5 S1 [
builds your contact list. $ H* t4 X- T; @# O
. C. B3 C( z& ~2 V# P9 O% Z: ?
8.
$ U( K6 r3 ?/ X A$ U7 t dSet up autoresponder series to distribute your free
$ ~* E3 U5 A+ k; h" B3 n N: {0 O( zcontent and capture email addresses to build a list of : m. E8 r$ h) F/ C
prospects.
0 V$ q2 |$ C7 t2 y: P/ j
: V, }0 ^2 O' {3 G! K9. ! B, `% I' \! N1 m* d g# o# j9 [
Implement Pay-Per-Click search engine advertising 2 y8 R1 y r, W9 P: C3 ^- Y/ u
campaign(s) to bring in traffic. 5 g, e4 U4 e1 p7 K
6 `" i* J- `2 L: J/ d2 s
10.
$ g' `& g5 j+ m% l" H5 l9 DOptimize your web pages for search engines so in a few + U( I8 x D% V9 m3 F4 o" i
months your site starts to enjoy free traffic from Google,
" Q$ Q6 \9 H& JYahoo! and MSN Search. ) y6 c1 b/ f6 \+ F
% q# B. f- `# G: X11.
, ~7 w2 _9 Y) a1 e# J5 y- O, f% `# yProactively work on search engine optimization including : ?6 Q5 I( s, }+ J
building backlinks, adding new content and networking
3 Z3 k; k$ x1 y3 D# [" c7 j; Donline.
5 Q5 D6 v' q0 \
9 [( X* T6 w0 v( [12.
: g [& s3 M K& e4 T) L8 |Tweak all the above so that conversions (new customers)
# ]' o9 P: k- h" iincrease and consequently profits increase. : K+ B4 n# u8 y( z
|