本帖最後由 ymfq1984 於 2013-8-9 22:33 編輯 + r L( H$ u: M u2 x; Y* d, j8 N
$ f& ?0 p; R( F( N1 m/ UHow To Really Make Money with Clickbank7 A) k, Z/ D/ R. d' O
The following is the business model I use to make thousands of dollars everyweek with Clickbank. This is going to be long and detail post (over 2,300 words). I encourage you to read though the whole thing because this model works and has been proven over and over by myself and other affiliate marketers. While this model shows how to make money with Clickbank, the model can be applied to any other affiliate network or product (even a blog). I just happen to like Clickbank because information is one of the easiest products to promote and sell on the Internet. Hit And Run Marketing Doesn』t Work Most new affiliate marketers getting into the business do what I call hit and run affiliate marketing. It』s the model they』re all familiar with because it』s the one they hear about the most. The hit and run marketing steps goes something like this. - Select a Clickbank (or any affiliate) product to promote
- Send traffic to the landing page with PPC/PPV
- PROFIT!
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I』m sure you』ve all heard stories of affiliate marketers spending $10K a day to make $20K? It sounds great doesn』t it? The only problem is there are not many affiliate marketers who can do that. Also, those who are making a profit using the hit and run model are leaving a ton of money on the table. Spending money on advertising to get one customer that you will never see again is one of the dumbest business move you can make. That』s like Best Buy spending $50K on a front page ad on the Wall Street Journal to have those customers buy one item and then never visit the store again. They』re go under in less than six months if that』s the case! Another problem with the hit and run model is it』s not very stable. You have to keep spending money on advertising or the sales stop. You risk the chance of Google slapping your landing page because of a low quality score, you may run out of money tweaking the ads/keywords/landing pages, competition can drive up bids to the point where you can』t make a profit, the advertiser may pull the offer, etc. Real Businesses Are Built On Repeat Customers Too many people think of Internet marketing as a game. It』s not. It』s a real business and real businesses are built on repeat customers. A restaurant can』t survive with first time customers only. The Apple Store, or any retail store, would go under in a few months if their customers visit the store once and never visit again. If someone buys one Apple product, then he is likely to buy another product from Apple. The same thing holds true for affiliate marketing. If someone buys a Clickbank product from you, he is likely to buy another one. But that will never happen if all you do is hit and run marketing because you』ll never see that person again. Repeat business is the key. It』s a lot easier and cheaper to market to a repeat customer than it is to acquire a new one. In fact, the average business spend seven times more in marketing cost to get a new customer than it does to keep an existing one. When you』re doing hit and run affiliate marketing, what you are in fact doing is spending that 7X more money to acquire a customer for SOMEONE ELSE! Can you see now why most hit and run affiliate marketers don』t make money? A Clickbank Affiliate Model That Works My Clickbank business model is more complex than the hit and run model. It will require more work on your part but unlike the the hit and run model, you will make way more money with it. Here are the steps. - Choose a series of Clickbank products in the same niche to promote
- Create a free eBook about the niche to give away
- Create a squeeze page offering the free ebook
- Send traffic to the squeeze page
- Capture the lead coming to the squeeze page
- Deploy email auto responders with the Clickbank products
- Watch the money rack up in your Clickbank account0 n$ U u$ o# p! ^9 W# q& V
The main difference between my model and the hit and run model is I』m building a customer base. Instead of sending leads directly to the Clickbank landing page to buy the product and never see them again, I send them to my squeeze page to capture their emails so I can market products to them for weeks, months and years to come. This is a far more powerful marketing method. The Money Is In The List I』ve said many times before that the money is in the list but it bears repeating. The money really is in the list. Look at all the really big affiliate marketers. Guys like Frank Kern, John Reese, Shoemoney, etc. They all have huge mailing lists. And because they have huge lists, they don』t have to spend hundreds of thousands per month on advertising. John Reese refers to his list as his ATM. He just goes to it whenever he needs to make a withdraw. When Shoe launched Shoemoney System on Clickbank, he built a prelaunch list of over 100,000 names. While Shoe did well with his system, that list he built is worth an extra $1 million a year inadditional revenue because he』ll be able to use the list to promote other related products. If you want to become a big Clickbank affiliate marketer (or blogger), you absolutely need an email list. That is your customer base. Without one, you』ll just be another hit and run affiliate marketer working for peanuts. Stop building other people』s customer base and start building your own. Step 1 – Choose a Series of Clickbank Products The first step to making money from Clickbank is to decide on the niche you want to target. Ideally, the niche should be a niche that you have a knowledge of and a passion for. If that』s not the case, then you can still make money with it but you wouldn』t have as much fun and to me, having fun is even more important than making the money. The Clickbank Marketplace list thousands of products for you to promote. You can sort search results based on commission, sales, popularity and a bunch of other criteria. I like to get a copy of the product before deciding on whether to promote it. You can either email the advertiser for a copy or buy it from them and then refund it if you don』t want to promote it. All Clickbank products are covered by a 60 day money back policy. Step 2 – Create a Free eBook The best way to make people give you their email address is to offer them something they find valuable for free. This is where the eBook comes in. You can write it yourself or hire Michael Kwan to write it. If you』re really cheap, you can use a PLR eBook. They』re just like PLR articles but in eBook size. Personally, I recommend you write it yourself or hire out the writing. The quality of PLR leaves a lot to be desired. The free eBook doesn』t have to be very big, 20 to 60 pages should do, but it does need to cover the same niche as the Clickbank products you plan to promote. This is why I said you should have a knowledge of the niche you plan to deal in. Step 3 – Create a Squeeze Page To Promote The eBook A squeeze page is a special kind of landing page that is created solely to act as an opt in for information – primarily email addresses – from potential subscribers. When people visit my blog, I want them to subscribe to my email list. However, because there is so much to see and read, the number of sign ups isn』t as high as it could be. By creating a separate squeeze page, the email sign up rate can skyrocket. While I can capture maybe 5% of people visiting my blog, I have seen squeeze pages with conversion rate has high as 60%! The above screen shot is the squeeze page Jonathan Volk used to capture emails. By offering hisAffiliate Marketing 101 guide for free, Jonathan was able to get 50% of the people visiting that page to opt into his email list. The easiest way to create a squeeze page is with Squeeze Theme by Unique Blog Designs. Squeeze Theme is powered by WordPress and will allow you to create custom squeeze pages in minutes. Jonathan and I both use Squeeze Theme to create all our squeeze pages. To use Squeeze Theme, all you need to do is choose the theme you want to run, add the text, photo or video, your Aweber email codes and let Squeeze Theme do the rest. Before Squeeze Theme came along, I had a designer do all my squeeze pages. Now, Squeeze Theme does it for me in just a few minutes. Step 4 – Send Traffic To The Squeeze Page Once the squeeze page has been created, you need to send traffic to it. The quickest way to do that is to use pay per click or pay per view advertising. However, that』s also the most expensive way. There are tons of lower cost or free methods for traffic generation. A little creatively can go a long way. Try to think outside the box when it comes to traffic building. Look at what Jonathan did for his eBook. Instead of using PPC to send traffic to his squeeze page, he set up a contest to give away three Apple iPads. Two iPads will go to the top two affiliates who send the most referrals. However, the the 3rd iPad will be awarded to a random affiliate on a draw based on one entry per referral. By referring a friend to download Jonathan』s eBook, you earn an entry. Refer two friends and earn two entries and so on. The three iPads will cost Jonathan about $1,800. Not cheap but not out of the budget for someone who want to build a real affiliate marketing business. So far, Jonathan』s promotion has worked extremely well and he should have a list of over 10,000 names before the contest is over. If 100,000 names are worth $1 million a year, 10,000 names would be worth $100,000 a year. That』s not a bad return on $1,800! Step 5 – Capture The Lead Lead capturing is the most important part of affiliate marketing. Your business is built around your list. Anything you can do to increase its size means more money for you. During the Affiliate Marketing 101 contest, Jonathan offered a 27〞 iMac to anyone who can take over my 1st place spot in seven days. Nobody was able to beat me but you can bet a lot of people tried and Jonathan』s list benefited as a result. While a squeeze page maybe the best way to get someone to give you his email address, you still need a system to handle and host the list. My recommended email service is Aweber. I』ve been using them for years and they are by far the best in the business. Aweber works seamlessly with Squeeze Theme and its web interface allows you to access it from any computer, anywhere in the world. Aweber offers a $1 trial account for all new customers. The account is just like a normal Aweberaccount and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It』s a great way to test drive Aweber to see what it can do for you. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and they』ll give you the $1 back. Step 6 – Deploy Auto Responders Auto responders are emails that go out at a set date and interval. When someone subscribe to my blog, they are sent a series of auto responder emails. These emails are design to do three things. - Build a relationship with the subscriber
- Promote my blog and brand
- Recommend products and services that help solve the reader』s problem
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Setting up the auto responder is extremely easy and is no different than sending out a normal email. If you』re using Aweber, all you have to do is click 「Follow Up」 in the Message tab. This will allow you to create a follow up message to be sent to your new subscriber at a later date. Aweber allows you to set up an unlimited number of auto responders. If you check the screen shot above, you』ll see that my first auto responder email goes out the instant someone signs up to my list. The second follow up email out goes out four days after the first and the rest goes out in one week intervals until there are no more follow ups. This is also known as a sales funnel. The first few emails helps build your relationship with the subscriber. Later emails in the funnel are used to promote the Clickbank products. This setup works far better than any hit and run system. Research has shown that most prospect won』t buy on the first visit or email. They need to be hit over and over again. This is where the auto responder comes in. The sooner you set it up, the faster you』ll be in the money. Step 7 – Watch The Money Rack Up In The Clickbank Account This step is optional but I really enjoy it.  You now have the formula to a make massive amounts of money with Clickbank (or any other affiliate network). It takes more work than the hit and run model but the payoffs are much higher. I hope you enjoy this post and I hope it opened your eyes to what it really takes to make money with Clickbank. Your comments are welcome. If you felt I』ve left anything out and you have a question, please post it. 2 W- Q0 {! Y5 \5 k5 b* O5 ^
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! T9 _* l4 K& ^+ z( y. O5 w r! h怎麼利用Clickbank賺錢 這篇博文很長、很具體，但是我希望並且鼓勵你能讀完。通過Clickbank平台和下文中提到的這種模式，我每週能賺好幾千美金。我自己和其他一些 做Affiliate項目的朋友都能證實，這種模式確實起作用，而且效果很好。雖然這個例子裡用到的Clickbank平台，但是這種模式同樣可以運用到 其他Affiliate項目或者某個產品（甚至）。只是我個人碰巧喜歡Clickbank罷了，因為信息類產品是互聯網上最容易營銷的產品之一。 clickbank-1 Hit And Run的市場營銷走不遠 很多新人在進入Affiliate項目時往往會採取Hit and Run的市場營銷方法。因為他們在網上看到了太多的關於這種方法的資料，因此這也是他們最熟悉的方法。Hit and Run的市場營銷方法通常的步驟如下： 1 選擇一種CB產品（其他的Affiliate項目也可以） 2 通過PPC/PPV的方法把流量導向Landing Page（或者叫登錄頁） 3 獲利 我相信大家聽過這樣的故事：說有些做Affiliate的「高手」每天付出$10K的錢就可以收穫$20K。 這樣的故事聽上去很棒，是不是？問題在於又有多少做Affiliate的人能向故事中的「高手」那麼做呢？雖然他們賺了錢，但事實上這些人卻把更多的錢留 在了桌上，沒有裝進自己的口袋裡。 做了廣告，卻只是拉來了一個不願意做回頭客的客人—這個是最愚蠢的方法。就跟花$50K在華爾街期刊上做首頁廣告一樣，顧客最多就是買了這一期，他們以後再也不會來光顧這家店了。情況如果真的是這樣的話，不到6個月這家店就破產了。 另外，Hit and Run的市場營銷方法也不穩定。因為像Google這樣的搜索引擎還可能隨時把我們的Landing Page 踢出搜索，因為通常情況下Landing Page的內容質量不高。另外我們還必須經常性的花錢做廣告：關鍵詞，排名競價。終於有一天我們會入不敷出。 真正的生意建立在回頭客上 太多太多的人認為網絡營銷只不過是個遊戲。我要說網絡營銷不是個遊戲！這是生意，真正建立在回頭客上的生意。開了一家飯館，客人來了一次就再也不光 顧了，這樣的店絕對生存不下去。蘋果公司，或者其他的零售商店也好，如果每個客人也只是光顧一次而已，我相信他們也撐不了幾個月的時間。 假設一個人買了一件蘋果的產品，那麼他就很有可能再買其他的產品。做Affiliate也是這個道理。如果有人從我們這裡買了CB的產品，他就可能再從我們這裡購買其他的東西。但是當我們採用Hit and Run的市場營銷方法時，我不相信我們能有回頭客。 生意重複做才是王道。向老顧客推廣新產品遠比拉一個新顧客容易，而且成本低。事實上，後者要比前者貴上7倍，如果單單從金錢上衡量的話。也就是說當我們採取Hit and Run的市場營銷方法的時候，我們正可能花著7倍的價格，試圖達到一樣的效益。現在你應該知道為什麼大多數人做不成Affiliate項目了吧。 我 的CB聯盟模式 我這個CB模式比起上面的那個更複雜一點。在這種模式下，我們自身要投入更多的精力。不同的是，我的這種模式能產生 一個長期的盈利渠道。 這種模式的步驟如下： 1 選擇一種我們要推廣的CB產品 2 想好這個產品屬於哪種話題範圍，寫一本關於這個話題的免費電子書 3 制做一個Squeeze Page，向人們免費提供這本電子書 4 把流量導向Squeeze Page 5 抓住Squeeze Page的流量 6 搭配CB產品，配置郵件自動回復 7 看賬戶上的數字慢慢上漲 上面我們提到了兩種CB模式，兩者之間的區別在於後者是在構建一個客戶群。第一種模式是把客戶直接導向CB的Landing Page，為客戶購買產品提供渠道；而我是把客戶導向Landing Page,然後試圖得到客戶的電子郵件，這樣我可以在未來的幾個星期，幾個月，甚至是幾年的時間裡向我的客戶推廣產品。這樣的市場推廣方式更具有競爭力。 錢就在名單上 我已經說過很多回了，錢就在名單列名上，但是我還是要重複這句話，錢真的就在名單上。看看那些真正的營銷大師：Frank Kern, John Reese, Shoemoney等等。他們手頭上的名單列表數量是巨大的。也正是因為他們有著這些名單列表，他們用不著每個月花錢來做廣告。John Reese 甚至把他的名單列表比作ATM機，隨用隨取。 Shoe在CB上建立Shoemoney System的時候，他先建立了一個數量超過100，000的名單列表。Shoe的系統是做的很好，他的名單每年至少有$1百萬的附加值。因為他還可以用這張名單來推廣其他的相關產品。 想成為一個CB營銷大師（博客也可以）的我們絕對需要一張電子郵件列表。我們的列表就是我們的客戶群。沒有客戶群，我們就只是在玩Hit and Run而已。別再為他人建立客戶群體了，開始建立我們自己的客戶群吧。 第一步—選擇CB產品% o* {- o. v% E8 \( D6 E! h
利用CB平台賺錢的第一步是選擇我們想推廣的主題，而且還是我們瞭解的，而且我們對選定推廣的主題還是富有激情的。當然我們也可以根據其他條件來選擇要推廣的主題，我們也仍然可以賺到錢。但是對我個人來說，一個有趣的過程遠比賺錢重要。 在CB的Marketplace裡面上為我們列出了可以推廣的幾千件產品。我們可以通過佣金，銷售量，受歡迎程度和其他的一些條件來篩選產品。我通 常喜歡在推廣某個產品錢先看一看樣品，然後再決定是否推廣。我們可以發郵件給廣告人，說我們想要一份樣品，或者先買下來，如果我們不想推廣的話，可以退 貨。所有的CB產品60天退款保證。 第二步—製作免費的電子書 得到別人的電子郵件的最好辦法是免費為他們提供有用的信息。於是我們就想到了電子書。電子書可以自己寫，也可以找別人寫。還可以利用PLR電子書，就跟PLR文章一樣，只不過以電子書的形式存在。考慮到PLR的質量，我個人認為最好是自己寫，或者花點錢找別人寫。 免費的電子書不用非常大，我認為20—60頁就差不多了。但是書本內容的話題必須和我們計劃推廣的CB產品一致。這也是我為什麼說挑選CB產品的時候最好是自己感興趣並且比較瞭解的。 第三步—製作推廣電子書的Squeeze頁面) A; I- g3 ^/ ?3 F
clickbank-3 Squeeze頁面是一種特別的Landing Page，是為了得到某種信息而製作的頁面，主要是為了從潛在的訂閱者那裡得到電子郵件。當人們訪問我的電子郵件時，我希望他們能訂閱我的博客，而我的電 子郵件列表上就多了一個地址。因為信息量大，訂閱者的數量當然是越大越好。建立一個獨立的Squeeze Page可以提高訂閱率。如果說我的博客能把5%的訪問量轉化成訂閱者的話，我的squeeze頁面上的轉化率高達60%。 上面的那張截圖是Jonathan Volk曾用來獲取電子郵件的squeeze page。在這個頁面上，人們可以免費下載Jonathan提供的《Affiliate Marketing 101》這本書，50%的人們會選擇性的加入到Jonathan的郵件列表中。 我們可以用Squeeze模板非常容易創建一張Squeeze頁面。Squeeze模板可以建立在WordPress上，幾分鐘就可以完成。Jonathan和我都曾經用過Squeeze模板。 那怎麼樣使用Squeeze模板呢？非常簡單！選一個我們喜歡的模板，把文字，圖片或者視頻加上去，還有Aweber email codes，剩下的交給Squeeze模板就可以了。以前我是花錢僱人為我製作Squeeze頁面，不過現在Squeeze模板可以在幾分鐘內幫我搞定一 切。 第四步—把流量導入到Squeeze頁面 一旦建好Squeeze頁面，我們就需要引導流量到該頁面上。而引導流量的最快方法就是利用PPC或者CPM廣告。可是這樣的方法很貴，燒錢！對於吸引流量我們還有更多方法，而且便宜多了。只需要稍微動動腦筋。 說起怎樣吸引流量，我們的想法要跳出盒子。先讓我們來看看Jonathan在推廣他的電子書時是怎麼做的。Jonathan沒有使用PPC來吸引流 量，相反，他舉辦了一個有獎競賽，誰推薦流量多，誰就獲獎。獎品是蘋果平板電腦ipad，三份。每推薦一人下載Jonathan的免費電子書，推薦人就會 得到一條記錄，推薦兩個人就會有相應的兩條記錄，以此類推。推薦下載人數最多的第一名和第二名得到其中兩份獎品，第三份獎品的得主按照推薦記錄隨機抽取。 三份蘋果平板電腦ipad大概要$1,800，不便宜，但是對於真正想加入到Affiliate營銷的人來說，這點錢並沒有超預算。目前為 止，Jonathan』s推廣效果非常好，在這個有獎競賽結束前，他得到的電子郵件應該已經會超過10000。如果100000份電子郵件的價值在每 年$1百萬左右的話， 那麼10000份電子郵件每年大概價值$100,000。1,800美金的投資獲得的回報是$100,000。 第五步—流量轉化
/ R1 y1 U7 t! V4 H* ]clickbank-4 市場營銷裡最重要的就是流量轉化。我們所有的工作圍繞著我們的那張名單進行。任何增加名單數量的方法意味著更多潛在收入。在《Affiliate Marketing 101 contest》這本書裡, Jonathan承諾，任何人在7天裡取代我第一名的位子（原文中沒有提到是關於什麼的排名），他獎勵一台蘋果的27〞 iMac。事實上沒有任何人能打敗我，或者取代我排名第一的位子。但是我們可以打賭的是，一定有非常多的人參加了，而Jonathan也得到了他想得到的 名單。 話說回來，雖然squeeze頁面是得到人們的電子郵件的最好方法，但是我們還需要一個系統來操作我們的名單。我個人推薦是郵件服務商是 Aweber.他們的服務我已經用了很多年了，目前為止是圈子裡最好的。Aweber和Squeeze模板兼容好，我們可以從任何一台聯網的計算機都可以 進入到他的操作界面。 Aweber的新用戶可以使用$1的體驗服務，體驗服務的賬戶和正常的賬戶沒有區別，無限電子郵件廣告，新聞遞送，廣播。對於想測試Aweber系 統的用戶來說，$1的體驗服務是個非常棒的選擇。如果覺得電子郵件營銷對我們來說不合適，可以聯繫Aweber,只要是在30天以內，$1包退。 第六步–Step 6 –設置自動回復 我們在Aweber裡把郵件設置成自動回復，在特定的時間，並且間隔一段時間。當人們訂閱我們的博客時，自動回復的郵件就會按照預先的設置一封一封地發出去。這些自動回復郵件的目的有三個： 1 和我們的訂閱者建立一種親近的關係 2 推廣我們的博客，提高知名度 3 向訂閱者推薦產品和服務，解決他們可能存在的疑問或者問題 1 ]4 i+ }) R! D0 }! r1 k! ^
clickbank-5 設置自動回復很簡單，跟平常我們發電子郵件沒有區別。如果我們使用Aweber，我們要做的就是點擊Message標籤下的「Follow Up」 ，然後我們就可以建立一系列的電子郵件，這些郵件將在人們訂閱我們博客後，按照我們的設置一封接著一封地發出去。Aweber對我們的自動回覆沒有限制。 你可以看到上面的截圖，我的第一封郵件在人們訂閱時就發送出去，第二封發送的時間是4天後，其他的是每週一次，直到沒有後續郵件為止。 這種方式也稱為銷售漏斗。第一封郵件用來和訂閱者建立關係，隨後的郵件用來推廣CB產品。這樣的銷售模式遠比任何形式的Hit and Run要好。調查表明，大多人並不會在第一次訪問我們的博客或者第一次收到我們的郵件時購買我們推薦的產品。這個時候我們的「攻勢」不能減弱。這也就是為什麼我們要用Aweber這樣的服務的原因。 第七步—看著賬戶上的數字往上漲! L1 X- C# O+ T
clickbank-6 這一步可選可不選，但是我喜歡這樣做 ：） 好了，我已經把每一步都仔仔細細的寫出來了，這個關於CB的教程就寫到這裡了。我要說的是，這個CB模式比一般的Hit and Run的模式要複雜，更花時間，但是我們的回報將是巨大的。我希望這個教程能讓大家明白CB這樣的聯盟到底應該怎麼做，也希望大家能喜歡這篇教程。
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發表於 2013-8-9 22:23:45
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