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Table of Contents
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( W( t+ i( s+ S6 E$ Z COPYRIGHT NOTICE ................................................................................................................................ 1 ! q+ U5 Z8 _2 v9 p) M
5 {: |5 `, J- j7 g LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3 , i( Y0 t* \$ y; H
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ACKNOWLEDGEMENTS ............................................................................................................................ 5
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TABLE OF CONTENTS .............................................................................................................................. 6
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HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11
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INTRODUCTION TO AFFILIATE MARKETING ..................................................... 13
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* _/ Q9 B5 {' H! Z3 {& r! g' r 17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14 : V5 g5 p4 V" k' n9 c3 i5 a
3 E. Y- F" s' q- E6 O/ b* E3 \ WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16
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COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17 9 j6 y7 b/ Q0 r0 T# x& q! h# \
# ]: q; O/ y' m f OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21 8 O& V" k' w+ v4 K) e: F6 i
/ y: Q) L; ^9 o, f8 DGETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23
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6 r" r4 Q* L# ~4 j; ], ?- ` GOOGLE ACCOUNT ................................................................................................................................ 23 ; s7 F. @) u+ H( P q/ D4 `
. s$ w# c0 C/ I2 G5 X- | PAYPAL ACCOUNT ................................................................................................................................. 24
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COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 + o" G {* B' O- w# J% f$ w/ S5 A
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FILE TRANSFER SOFTWARE ................................................................................................................. 25 3 X$ r6 L* m- ^( }
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LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25 ( M3 Z H- d% C6 f6 o( N
% ^7 U" S2 g7 m' L: D- q SETUP EMAIL FILTERS .......................................................................................................................... 27 4 @; H, l& g$ J- e9 u) v
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USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28
" D) }7 R6 a2 X, Q* ^HOW TO FIND A PROFITABLE NICHE ..................................................................... 33 # t* I9 M/ ~$ {
1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33
9 K; A" V- z% j% p KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35 * X; v8 s5 _+ F9 M* q
BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37
; o/ i; `2 Y2 ?9 N6 N8 e HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39
7 `8 }. F+ J& d9 f% g PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43
' U2 M) B, u" ?PLAN & BUILD YOUR SITE ............................................................................................ 52 , n4 y! ]/ S$ D( K# N5 m, q2 g/ {
6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52
* x6 H2 E& W' k7 C: Q6 E; r 3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54
# \4 S5 s# k5 Q/ n4 u* ]. @, s HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58 , }6 i, d5 T0 @$ N
6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59
1 Q( W% c; Z7 n" V TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60
7 _6 A" a$ v( M$ O$ e HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60
2 _+ }+ X8 B( n$ e( k; }2 N7 N2 W+ r4 J$ y TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64 + }! T% y# W3 t& P" C
GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66 + }! r" m- @, |$ N
WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67 # K6 w3 U& Q& S: y
HOW TO SET FILE PERMISSIONS ........................................................................................................ 73
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% ?' X2 H# v; bCONTENT REALLY IS KING ........................................................................................... 79 5 I' S, M' u0 |$ P7 X
6 WAYS TO BUILD CONTENT ............................................................................................................... 80 / R: }1 `( \. Z
5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87 - A# t" U4 C3 x& O% y' s7 _
ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94
D4 K' }$ z, I CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
: V" V$ |$ Y- O/ H0 \8 F& Y$ O3 N2 e 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114
. Y5 P" I6 @) t$ K1 C2 lMONETIZE YOUR SITE ................................................................................................... 119
9 K0 Y) l& Y, `# U7 k4 L JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119 $ ~$ O. Z; S% Q$ E
JOIN AFFILIATE NETWORKS ............................................................................................................... 128 - Q- t7 Z9 A1 c9 p$ E; R( }7 A' z
『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130
/ K. B K5 m3 D, K9 u9 s6 A INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140 & a0 K, C8 N. E% H6 l
20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141 : z: q: X; B! s5 b7 L
OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157
3 g7 B6 f, `2 q1 z) _% K% P 9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171
# Z. \0 M5 ~9 O" V31 WAYS TO MARKET YOUR SITE ........................................................................... 183
+ |8 s) m; @' R. X1 V 1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183 % j8 D2 _" N8 a) v$ v
2. ARTICLE DISTRIBUTION ................................................................................................................ 184
8 Y [8 X/ p# f+ n0 I 3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185
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4. EMAIL MARKETING ......................................................................................................................... 197 ) \) f' c# Z+ n6 A
5. PAID DIRECTORY LISTINGS .......................................................................................................... 202 2 v3 s; ?- w ^3 V$ ?) n
6. FREE DIRECTORY LISTINGS .......................................................................................................... 202 ! z3 @- N% Q$ i- u: `
7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203
1 G$ g. i* J6 j4 O- W 8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205
3 @+ }0 W! I6 b1 J 9. BLOG COMMENTING ................................................................................................................... 207 & W( y# y+ X# U/ a- R
10. USE AN EMAIL SIGNATURE ........................................................................................................ 210
2 F: |& u! |, x A. ` 11. SOCIAL BOOKMARKING SITES ................................................................................................... 210 . _! t' i8 n, W" |3 ^, y0 y
12. SOCIAL NETWORKING SITES ..................................................................................................... 212
! f6 q2 n9 ?7 S1 C# U+ ~+ A 13. LINK TRADING OR BLOGROLLING .............................................................................................. 212 l2 s. f9 Q/ j% x+ J0 t$ Q# c
14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213 $ L v* j; q& b* E$ v" u% m
15. ISSUE PRESS RELEASES ............................................................................................................. 213 D+ `: E* f7 c0 U
16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214
: Q0 t1 x* N& a( j/ y9 L# V; |+ f 10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215
) ]7 Z: H; s/ `7 h* J( T 5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219
( S( V3 b7 u" ~+ k1 `MANAGE YOUR BUSINESS ........................................................................................... 226
: Q6 h: J* a0 c* ]; L DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226
: N3 r* b% h+ v) Y EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229 7 U! ]- |4 Z g! E7 {# q
: n1 [* C7 p- u+ g: G9 \! EGROW YOUR BUSINESS ................................................................................................ 245
+ j+ c7 i& p( j+ R9 D$ g: q 3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245
! x( H1 \* o3 c! j3 U MORE WAYS TO PROFIT ..................................................................................................................... 249
" h0 ?( S3 U( _; d' aPROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 - Y! l5 t6 U" h5 g
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256
0 Z( X- C; D a# F. I- p; X ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263 7 s* _- W# D+ |. C0 X& u5 r3 ~
25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270
, m6 L8 Z4 H, R, yWRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274 5 L i1 M* L0 f
APPENDIX A: ADDITIONAL RESOURCES ............................................................ 275 5 C6 l1 _3 l. u7 S& P: i
INDUSTRY NEWS ................................................................................................................................. 275
, O5 s& \' V( q9 k ADVANCED TRAINING & TUTORIALS ................................................................................................ 275 + N& { ?. }% A, B; d
SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276 / O+ v7 E* ^8 N' ?! z0 z9 M
GLOSSARY OF TERMS..................................................................................................... 278 ! D6 u& F" y6 A
MAKE MONEY WITH THIS BOOK! ............................................................................ 294 # ?2 d) j$ m" [5 w
ABOUT THE AUTHOR ...................................................................................................... 295 7 b/ `1 o+ n4 s2 y: u
AFTER WORD ...................................................................................................................... 297
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