我把目錄列一下3 g7 Q6 o; i9 {* k
Table of Contents
/ L' n. ~, x3 `' y: q! C/ v+ s
3 |; M0 S, {5 U; q COPYRIGHT NOTICE ................................................................................................................................ 1
/ P& @9 T0 y& L; G5 Y \
( x0 }9 z' j+ [* I. J7 }8 q LEGAL NOTICES AND DISCLAIMER ........................................................................................................ 3
) v8 P# }/ N A& [4 \$ R4 W
, `$ [2 l2 h0 A+ v3 X ACKNOWLEDGEMENTS ............................................................................................................................ 5
5 i% b' y4 F+ n1 _) k
! M/ }# d! e# M9 _" }4 V) \9 r TABLE OF CONTENTS .............................................................................................................................. 6
) O# r B1 ], X, _/ O' e, V, O) @7 A* P ~/ Z! N% Q
HOW TO GET THE MOST FROM THIS BOOK ........................................................ 11
7 W; C: M3 `2 u$ \* q' L4 V) ~, z4 F& _6 T
INTRODUCTION TO AFFILIATE MARKETING ..................................................... 13
: R$ f. [; x) N$ Z. r% h) o5 B$ D" }0 d8 }5 X
17 BENEFITS OF BEING AN AFFILIATE MARKETER ........................................................................... 14 ; |- v2 o1 t+ Z8 Y1 y; t
8 w6 d' h8 D; n2 |8 i/ H) p/ t
WHAT IS AFFILIATE MARKETING AND HOW DOES IT WORK? ........................................................ 16 ( s. J8 B4 L5 }4 P: @
# v% q+ b: X' w
COMMISSION SCHEMES : 6 WAYS AFFILIATES EARN ....................................................................... 17 % O; [- U( `& S& R$ P& h
+ q$ _3 |* Q8 z6 q OVERVIEW OF THE BUSINESS-BUILDING PROCESS ......................................................................... 21 + t# [( Y3 k4 c9 t4 K
$ R0 F( V) w/ v0 o, j
GETTING STARTED: BASIC SOFTWARE & SERVICES .................................... 23 - [; K( D o- E3 e1 W; I
' H" U4 w3 ^# d9 K" R- D GOOGLE ACCOUNT ................................................................................................................................ 23
5 F- S$ q5 L* ], a: t8 j
9 ~5 ~! ~& p) \: T7 q6 u PAYPAL ACCOUNT ................................................................................................................................. 24 8 C4 z$ C8 M/ n/ j. K) j1 o: x/ w
5 | b' o# D& W3 I H/ D0 f
COMPRESSION/EXTRACTION UTILITY ................................................................................................ 25 # d! b. f, n& Q/ O- v- q2 w: g) E
: m2 j ~1 v x$ \* w5 [ FILE TRANSFER SOFTWARE ................................................................................................................. 25 ; p2 X4 G% C0 T
* K' {; T5 [9 [- ~- i" V2 ~
LEARN TO ORGANIZE YOUR BOOKMARKS & COMPUTER FILES ....................................................... 25 2 {/ P5 o- t1 W9 f4 z
" ^. a- a k& h
SETUP EMAIL FILTERS .......................................................................................................................... 27
! }& m& y8 v- w# L5 u; E4 \ g/ |( [7 P t! r
# `8 @0 v7 i- I$ I' R4 S/ Q USE A SPREADSHEET TO KEEP TRACK OF DATA ............................................................................... 28 1 f. |' s* Y; K/ g) ^( p0 |% w
HOW TO FIND A PROFITABLE NICHE ..................................................................... 33
2 ^0 K9 v, z9 A 1000』S OF MERCHANTS & MILLIONS OF PRODUCTS ....................................................................... 33 4 P, c1 C& l3 }
KNOWLEDGE + PASSION = PROFITS ................................................................................................. 35
# {9 @/ o- Z( s! g! Y" _0 J BECOMING AN 『EXPERT』 IS EASIER THAN YOU MAY THINK ............................................................ 37
3 j7 l4 r1 [% U( V' l& T' o- @ HOW TO EVALUATE MARKET DEMAND & COMPETITION .................................................................. 39
% ~# N( j/ o$ K) K* M PROFITABLE NICHE CLUE #1: ADVERTISERS ................................................................................... 43 ! \% O5 G' |8 q1 c/ W1 V
PLAN & BUILD YOUR SITE ............................................................................................ 52
; O# G% t7 s; X. i( K 6 KEYS TO CHOOSING THE RIGHT DOMAIN NAME ........................................................................... 52 * d5 J8 S2 W$ w+ M$ M
3 BASIC SITE BUILDING OPTIONS ..................................................................................................... 54 ' ?) P0 Y6 t" G4 x5 E
HOW TO CHOOSE A WEB HOSTING SERVICE .................................................................................... 58
8 }. F: p8 A& Z* j$ ^* i 6 REASONS NOT TO USE FREE HOSTING ......................................................................................... 59 % e3 h: u, V; r
TRUE STORY : BAD MR. FREE WEB HOST ........................................................................................ 60
1 x& a0 _+ w4 W( M. g# s0 J0 @5 {- O HOW TO INSTALL A WORDPRESS BLOG ............................................................................................. 60
. B. h$ _2 e' Q# P2 q' p TOUR THE WORDPRESS ADMINISTRATION PANEL ............................................................................ 64
! L8 B" `) e; O* c GIVE YOUR BLOG A NEW LOOK : INSTALL A THEME ......................................................................... 66
7 s. V' b; j! c+ j4 t7 U WHERE TO FIND WORDPRESS THEMES ............................................................................................. 67
% I' B! ~$ S4 F$ b# R; i6 I HOW TO SET FILE PERMISSIONS ........................................................................................................ 73
0 n" w# R/ U$ D7 t1 Y 9 J: T' ~# F/ l0 w: E/ @; @* l, P
CONTENT REALLY IS KING ........................................................................................... 79 $ w# h8 o2 |- z0 F+ y! n3 K
6 WAYS TO BUILD CONTENT ............................................................................................................... 80
@: O) F6 a1 ?6 N5 b 5 『MUST-HAVE』 SITE PAGES ............................................................................................................... 87
1 H* I! p& `; g& [' E _ ESSENTIAL CONTENT FOR AFFILIATE SITES ...................................................................................... 94 + e q# g+ ~4 }: L- O+ G% e
CONTENT PLANNING: KEYWORDS AND CATEGORIES ....................................................................... 98
: _+ k/ H: X$ V5 Q% O 7 WAYS TO MAKE YOUR SITE 「GOOGLE」 FRIENDLY ...................................................................... 114 7 t+ ]$ z# s4 c" r* i# u
MONETIZE YOUR SITE ................................................................................................... 119 ! P6 |+ g8 E9 m4 g- x+ a7 N
JOIN CONTEXTUAL ADVERTISING NETWORKS ................................................................................. 119
' {7 ]( g* Q# B' x+ j' V JOIN AFFILIATE NETWORKS ............................................................................................................... 128
7 m( I$ G1 Y7 T4 z 『MUST-JOIN』 AFFILIATE NETWORKS ................................................................................................. 130 % `6 n: D5 W+ o; q. r8 }# l; r
INDEPENDENT AND 『IN-HOUSE』 PROGRAMS .................................................................................... 140 ) S. Q1 [) R8 E
20 QUESTIONS TO ASK BEFORE YOU JOIN AN AFFILIATE PROGRAM .......................................... 141 - E0 @2 u9 N9 J: ?
OTHER PROGRAM AND PRODUCT CONSIDERATIONS ...................................................................... 157 2 a5 d9 K6 `8 u- k# U) L
9 TYPES OF MERCHANT COPY AND SALES TOOLS .......................................................................... 171 9 f* I l" q7 ]' f# P
31 WAYS TO MARKET YOUR SITE ........................................................................... 183 1 H) C; _6 p# L! M0 l# n
1. GET FREE SEARCH ENGINE TRAFFIC ........................................................................................... 183 ) C: S- u4 i$ M9 ], h" M9 `4 `+ n5 K! @
2. ARTICLE DISTRIBUTION ................................................................................................................ 184 & t$ ?+ d; J5 @ e
3. PAY-PER-CLICK SEARCH ENGINE ADVERTISING ....................................................................... 185 / e0 B, M. E% D# C
. ~# \) j3 l" o- l+ ~5 M2 _$ N 4. EMAIL MARKETING ......................................................................................................................... 197
, i. j5 a3 S% ?% B( x 5. PAID DIRECTORY LISTINGS .......................................................................................................... 202
3 @3 V# g% b; {/ R+ E 6. FREE DIRECTORY LISTINGS .......................................................................................................... 202 & z/ ^; _) k1 [0 `- k. B
7. SYNDICATE YOUR CONTENT WITH RSS ..................................................................................... 203
6 t8 V0 Q. O- ]8 O) h% R6 N 8. PARTICIPATE IN GROUPS AND FORUMS ...................................................................................... 205
. h6 e# P' Q" _5 G 9. BLOG COMMENTING ................................................................................................................... 207
$ {% n" |/ c& L$ l 10. USE AN EMAIL SIGNATURE ........................................................................................................ 210
, v6 X/ {1 W$ d+ l0 r8 l 11. SOCIAL BOOKMARKING SITES ................................................................................................... 210 / t9 n. \4 K+ g0 L0 o. [5 E
12. SOCIAL NETWORKING SITES ..................................................................................................... 212
; s6 g( d) f, O5 z( v" U' q 13. LINK TRADING OR BLOGROLLING .............................................................................................. 212
8 F6 M# t7 \: B6 E |5 M6 S 14. ADVERTISE IN RELEVANT EZINES ............................................................................................. 213 / A) L% M& T+ x
15. ISSUE PRESS RELEASES ............................................................................................................. 213
7 U: P2 u% ?9 p9 {6 a Z 16. USE AUCTIONS TO PROMOTE AFFILIATE PRODUCTS .............................................................. 214
0 F E! S9 r ^5 K5 t3 ? 10 WAYS TO MARKET YOUR SITE OFFLINE ..................................................................................... 215
7 J% h" k5 h) G 5 MARKETING STRATEGIES THAT KILL TIME ................................................................................... 219 7 _" z6 [1 X, R. }
MANAGE YOUR BUSINESS ........................................................................................... 226
* F( s9 z( l% L! o3 o! o* l _ DAILY, WEEKLY, MONTHLY AND YEARLY TASKS ............................................................................. 226 ) `, X; k! K. F: s; m
EVALUATE YOUR SITE'S PERFORMANCE ........................................................................................... 229
^# ?( B D) V" p2 ^. w $ `' ^6 h) W8 n- x* K! A9 [0 T
GROW YOUR BUSINESS ................................................................................................ 245 , M# R1 V$ h2 P4 d
3 WAYS TO NEGOTIATE A COMMISSION INCREASE ....................................................................... 245 ' a; z& x I- @
MORE WAYS TO PROFIT ..................................................................................................................... 249
- a' Q, l( g6 z- c4 |PROBLEM-SOLVING AND AVOIDANCE ................................................................. 256 8 n9 _* _ P! Y4 A* X1 ~
ISSUES WITH AFFILIATE PROGRAMS ................................................................................................ 256
' g- v( D" m: q* T/ Y ISSUES WITH WEBMASTERS & OTHER AFFILIATES ........................................................................ 263
6 G: i8 G; \$ V7 z/ u 25 MISTAKES TO AVOID AS AN AFFILIATE ...................................................................................... 270
L4 f/ _6 q1 s0 n5 oWRAP UP: BECOME A SUPER-AFFILIATE! .......................................................... 274 0 D) t( W$ v8 S2 d* @
APPENDIX A: ADDITIONAL RESOURCES ............................................................ 275 $ Q, o4 l5 k; T6 T* Y5 }' d# k: w
INDUSTRY NEWS ................................................................................................................................. 275
# A0 g1 w3 v3 G7 X ADVANCED TRAINING & TUTORIALS ................................................................................................ 275
! M0 S; p# F/ o. }. P SOFTWARE AND SERVICES FOR AFFILIATES .................................................................................... 276
( X1 M/ y% V9 K m7 O* ?8 bGLOSSARY OF TERMS..................................................................................................... 278 & X) E5 q% o' E7 L; [0 v
MAKE MONEY WITH THIS BOOK! ............................................................................ 294
% `! ~; ]/ W& z2 i0 t! n- C/ HABOUT THE AUTHOR ...................................................................................................... 295 6 f! E5 Y( r- E5 t
AFTER WORD ...................................................................................................................... 297 4 B' q2 R8 |0 F/ _ Y1 R8 J& }/ m
6 b; @ R! L# u2 [. Q
: c( g; o* u% B4 Z" t* b |