本帖最後由 wlxx 於 2013-11-7 12:41 編輯
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不廢話,直接上乾貨,覺得可以的請加分,你的分是我分享的動力
! X' X i7 b. S( a- J( z1. Anchor Text Over Optimization Tool5 z& y; b6 b( R# Q
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http://www.removeem.com/ratios.php0 M3 Y( }0 U6 J" G
& e( I1 K9 L9 P& T& x/ RWorried about Google's Penguin algorithm hitting you for over-optimized
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might raise flags.
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2. Bing Webmaster Tools
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http://www.bing.com/toolbox/webmaster
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2 _! `. `" ]# E. B1 m$ ZSimilar in function to Google Webmaster Tools, Bing offers a suite of interesting research tools and resources for webmasters.
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1 y) ^" T; [* w3 y3. Bitly(dot)com9 ?) r9 g& ~, I
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/ n% f( Z7 [& @1 I4 RMost people use Bitly for URL shortening, but the real power of this platform comes from its analytics.
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4. Boomerang
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http://www.boomeranggmail.com/
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, `8 l) D! v* Y' G) o( QBoomerang lets you follow up on emails, even when you forget. Great for link building or any time you send a lot of emails.
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5. Buffer
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https://bufferapp.com/
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Optimize your online social media sharing. Buffer allows you to share
: | \& x/ z V. e# awith your audience at the optimal times for greater visibility.
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6. BuiltWith; t+ e( C2 f6 U( e: |
8 F; O- v7 X* C; |3 L& mhttp://builtwith.com/* ?" M5 y; U) u/ e! ]: z& d
5 v8 Q" t) U" z! E; OUse BuiltWith to discover what technology nearly any website was, well, built with. Great for competitive intelligence as well.
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# G* k0 V' {+ @7. Buzzstream Tools Suite2 O d8 ?2 @& A
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http://tools.buzzstream.com/link-building. i3 K6 E7 I" o2 H3 ^5 }
' @: ]4 ` b1 t( ULink Building, Tools Suite, Email/ |8 Q. c0 e3 n( @( L
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Most people know Buzzstream as an outreach platform, but they also offer
e/ I% b. c- Ba number of free link-building tools. This company gets it.8 U: T4 F& {4 Z7 c2 [; x: U
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8. Caption Tube! T5 s# O r8 T
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http://captiontube.appspot.com/
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Video
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Free and easy resource used to create captions for YouTube. Helps with usability and offers viewers a readable transcript., B* e6 x; G+ G
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; G' K9 V0 X/ Z9 |9. CircleCount% D! l9 O6 {* a7 f! O4 Z& `
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http://www.circlecount.com/& i9 l8 M' a# E3 ^6 ~! z. b
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Social, Analytics
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Google+ analytics ramped up. Free resource to track your followers and
* G, D. K9 c; t; Banalyze your shares. See how many followers you've gained over time." c) ]7 k: i- N7 A
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6 w$ Z% l$ O/ I10. Content Strategy Generator Tool A# r' ]/ P, [8 S2 Q
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http://seogadget.com/content-strateg...ool-v2-update/2 K% t. g y0 f, v7 J# b. ?/ _; e7 E% U
3 I, N- ]" e* Z+ YContent$ x G- U9 M2 e) K' o
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This tool from SEOgadget helps you plan your content strategy ' J3 W4 r) V& }6 V1 j+ D$ {4 B. W
intelligently, using keyword research and estimating your audience size.
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11. Convert Word Documents to Clean HTML
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$ f2 K& c/ c8 o% t" v8 h& w& q2 Jhttp://word2cleanhtml.com/
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' S6 `, f; R0 I" zContent, Productivity, y& `3 f; a6 u. q+ T+ E
! ^( @8 \! J: R. F9 N7 eDespite the rise of Google Docs, Word still dominates much of the world.0 J; w9 H; |+ i5 X/ y0 J6 P
Copying and pasting has always been a hurdle, but this tool makes it
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12. Copyscape
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# G. n+ O8 m7 }# ghttp://www.copyscape.com/1 I3 }( t/ e7 B* x$ [+ Q1 X5 B
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1 s0 U/ x) W% G8 N+ U+ zCopyscape serves both as a plagiarism checker and a duplicate-content
" v1 H& f- \% S: k& F+ {checker. Great to use if your content has been distributed across the
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' C' k0 i. A: f! r; v3 g13. Domain Hunter Plus+ u+ a/ g1 O* }/ Q" E
8 f! E) F% k2 h. O7 P: _! C( bhttp://domainhunterplus.com/: ?7 r$ Y+ O7 P5 D, H' L8 K$ E
3 S$ k. w) w, W& C: h7 n$ HLink Building: H8 Y4 P0 q3 y- u. j* }4 V! Y9 m
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This magic extension for Chrome not only helps you find important broken
: T) k" s0 v7 {% \links, but also tells you if the links point to an available domain.+ g5 Y: b0 v2 D" Q$ h
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14. Easel.ly
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http://www.easel.ly/: s9 t9 g- {1 @# ~
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Infographics1 B: X2 _+ P8 h! s( {$ R/ m
$ ~4 s- u/ K' [- F, m4 ]Free tools for creating and sharing inforgraphics. The templates allow anyone to create a professional-looking graphic.
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7 u# E( H% z* G; R$ w15. Email Format4 a3 V ?& ^' ?9 d
4 ` u) e; ^( f' k0 ?1 qhttp://email-format.com/
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Email, Productivity' t1 Y5 A! i2 p" p
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Email Format helps you find the proper structure for thousands of companies and organizations across the web.
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1 w s( H7 J' v3 L! z16. FindPeopleonPlus/ D+ j B$ p6 R3 t. f
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http://www.findpeopleonplus.com/
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$ |- B( K2 n: O, a& n2 u W* ZSocial$ W3 [2 t: e! B' u
' F- `* @) n# `. ?# {% @The ultimate Google+ directory that's great for research, outreach, and
- s0 o& D( R& I5 g. X @link building. Sort by keywords, profession, country, and more.
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17. Frobee Robots.txt Checker
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% F2 l, Y$ ]" X1 L* ghttp://www.frobee.com/robots-txt-check* t% X q5 B$ Y
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Robots.txt, Technical SEO</acronym>. \- d: M2 S, R6 M5 o
: w/ h8 e: F& e) e1 i' JMany robots.txt files contain hidden errors not easily visible to
; M' l7 Q: E4 P+ t; J. t& o$ \$ Z( Chumans. Run your file through this tool and you never know what you'll
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4 F% a- {- t- j4 o18. GetListed
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https://getlisted.org/6 ^3 V0 j$ o! H/ m8 {
$ ^8 d: U2 `4 G, ILocal, Moz
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This awesome local SEO</acronym> tool scores your local SEO</acronym> visibility and gives you actionable next steps to raise your score.
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19. Google Keyword Planner
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http://adwords.google.com/keywordplanner' H- S1 _3 r; q, a: r
& `; E; r+ T8 y5 B- LKeyword Research" ?7 Y$ p$ ?4 m
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The tool to replace Google's popular keyword tool has been derided by some, but still offers data not available anywhere else.1 W! R- z1 L a. O ]
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20. Google Analytics
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# y3 ^" a4 s5 bhttp://www.google.com/analytics/
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; ~0 N- w' m/ q% Q K' D/ NAnalytics
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- `, {; I- Q' i& [The most popular of all the analytics tools available, Google Analytics continually innovates and sets the standard.
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2 R& u$ r5 _' Z21. Google Analytics API
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https://support.google.com/analytics..._topic=1008008
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! o5 o; r9 t& a1 G. b) HAPI, Analytics% l$ a' t: i+ C6 o, Z
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The Google Analytics API is great for building custom reports and tools,
Z3 W+ [$ j/ ^and also for pulling data straight into Excel or Google Docs.
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& v1 ?8 N& [: `( b- W& t" k22. Google Map Maker5 A/ e. c! T4 N
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http://www.google.com/mapmaker7 q3 t2 r% |, i" x9 c6 n
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9 N( g* Q$ N. j' B& wAmong other things, Google Map Maker allows you to contribute to public / a/ v0 q9 p; D6 u5 y
map information, which may be shared and incorporated into Google Maps.6 T3 a4 E! V7 I7 l: g/ ^' R# t3 \
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1 c+ q1 y7 @# g- p# x+ [ {23. Google PageSpeed Insights4 s, c: D, j, k1 ^0 _2 Z7 _$ x4 a# E8 K
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https://developers.google.com/speed/pagespeed/insights5 z! }; [- _+ G, |% v, c
8 l3 x" f! X" f1 f5 |! n% C5 L) ]Speed
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Tools, data, and insights to improve your page speed. Page speed is - @% i# ?8 D' s3 A1 K- j, |! U$ b
correlated with better rankings and user engagement, so this matters.
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24. Google Public Data
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' }! f& X8 \' m" |5 Mhttp://www.google.com/publicdata/directory& f2 Q4 V. u! n+ a+ z
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Drawing on vast public databases, Google public data offers a great starting point for content research, infographics, and more.
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' j( Z. }3 K. l$ X# s. n25. Google SERP Snippet Optimization Tool
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8 ]6 ?1 @+ O9 b. i+ E* B# [% @http://www.seomofo.com/snippet-optimizer.html) K8 a& [* t/ `4 s4 W& f
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Technical SEO</acronym>, CRO
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That SEO</acronym> Mofo! Use this tool to see how your snippet may appear in Google's search results. Add structured data, review stars, and more.$ @$ ^; V* u- `1 Z! {1 f' N7 V
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2 S" g; b" K# i; y26. Google Structured Data Testing Tool$ m, k2 p W# Q9 F! x! {, f
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http://www.google.com/webmasters/tools/richsnippets: o7 B0 w3 l0 F- c0 h7 q
6 V {7 J) K( C, s, a3 Q, S, nStructured Data, Technical SEO</acronym>
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! d6 ?+ G( e3 y7 l, LIf you use Schema.org microformats or any other type of structured data, this tool will verify your markup.
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27. Google Trends
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http://www.google.com/trends/
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Keyword Research
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! w N! Z6 S f0 e9 l" mSee what's trending in Google search results and view keyword search popularity over time. A must for trends.5 N9 Z4 c+ n& I% ~* B6 Z c
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. P, v; N$ w' _! n: t: N28. Google Webmaster7 ]6 C! q) W U$ k
- m0 k* ]9 S# chttp://www.google.com/webmasters/, F, |* g1 C5 t) ~4 ]3 Q' a
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Tools Suite, Diagnostic
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1 O0 \, k1 B% j( ?3 `. e, y+ b' kThe interface recently received an overhaul, and Google Webmaster / \; P1 C5 r6 ?( C/ `$ F
remains a must-have resource of diagnostic and health tools for site ' M" Q- S$ ~3 G' l3 l9 M7 T
owners.
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29. IFTTT& c- X3 A4 ]4 A- J6 r8 ]
+ F3 M+ w- x! I$ O. k% |9 A( rhttps://ifttt.com/7 z. c* L4 A/ l4 L
- V- I7 k0 Y4 a5 J$ SProductivity% \) X- c: i; q$ W& O3 X1 Q! h9 v
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IFTTT stands for IF This, Then That. The tool allows you to create / k4 N# B5 H2 ^: x
automatic triggers between various apps, like Gmail and Twitter.1 a0 y/ w4 T8 |- r
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$ ~1 C, }, Z* `5 _# g30. Infogr.am3 _# i3 y1 S& g2 X6 Q3 [% k* @8 Y1 p* K
. X3 z+ O7 ~' ~/ I7 e% } d: Yhttp://infogr.am/
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Infographics
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( r+ q( a. F; m2 ]. A2 uA great free Infographics resource that allows you to easily create graphics and data visualizations.8 \8 Q9 _: S! _, g9 N
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9 A/ B0 l4 {% m% J, t# f31. Internet Marketing Ninjas SEO</acronym> Tools
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) `8 G0 o$ L: i9 q# fhttp://www.internetmarketingninjas.com/tools/; L: ~- s+ o$ z& r
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Tools Suite
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2 }6 S" s3 l. OThe Ninjas are some of the best SEOs and online marketers out there, and they've put some of their best tools online for free.
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H5 B; L; {9 ~& `. m* [" ^32. Linkstant
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http://www.linkstant.com/! }4 W8 c% ]: [
1 o: Z* m- L) SLink Building( j# w, R8 K$ k0 R: C6 G
J# ?4 S4 q0 o6 K4 F5 pThis nifty analytics tool alerts you anytime someone links to your website. Great for outreach and intelligence gathering.
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33. Linksy.me Email Guesser3 A! v# t3 h6 o
- o) y& e$ }3 B- Zhttp://linksy.me/find-email
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! f- e0 F. P! a' E$ CEmail, Link Building
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6 ~+ l! Q f! |2 K- N1 v1 kNeed to send an email, but you don't have the recipient's address? Type " A7 K1 E8 J' @# b3 {
in what you know and this nifty tool will help you figure it out./ g$ h( i4 w5 i! G
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3 @0 N! `& d; I" t& N0 ?; Y" [34. MailTester.com4 ]" m, A3 b0 n, `: f" m
! J! R V8 s2 D9 ^http://mailtester.com/
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Email8 `( j9 r; [4 v; p
' r1 ~; Q* e3 L9 `& z9 D. V* fNeed to send an email to an untested address, but you don't want to spam them? Check it first with this mail tester to verify.' t6 {* g; s) x# }* p
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2 E2 f* |4 w/ K35. MozCast0 _/ A+ n7 G% I/ _
' A) J. q4 K. D7 a( d9 [http://mozcast.com/ n7 C2 `8 F3 ]' h( v6 s) w
Y! A) \# j; S9 ~SERP Tracking, Moz4 r3 h* m% C% I: \/ p; |8 F4 [
, p# q6 {5 e% E
Want to know if Google is testing its algorithm this week? MozCast gives
/ E# a0 l [( S2 P% wyou a daily weather report to track changes in the SERPs.: Q1 z0 F" R1 j) l6 P" @& P
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/ ^; C: l3 z! S* \4 }36. MyBlogGuest) x: L: c: [% p4 U
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http://myblogguest.com/' Y/ {5 p7 K: [% l& n
) k' M/ c4 _3 z- QLink Building, Content
. A; g: ?) t* @
" \6 Y D9 k7 dGuest blogging is still alive and thriving. MyBlogGuest helps you find the good opportunities out there.
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o$ m+ a. Q0 N% F: n37. Panguin Tool
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' y6 ?3 m# P1 L/ X9 Xhttp://www.barracuda-digital.co.uk/panguin-tool/( T& }5 _0 Z+ t5 ~
( o0 }. p: {' s0 s D: U q. dAnalytics8 m" [" y7 J; `, ?
8 D* y3 B' n0 t9 M RThis awesome tool connects with your Google Analytics account to help / a% ^# W: J- H8 E2 a4 y& C, s
you see if and when you've been hit by Google Algorithm updates.
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38. Pingdom
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" O- P9 m5 H# b1 a4 x6 Vhttp://tools.pingdom.com/fpt/
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Speed) `$ v! J; _/ U* t! N5 A
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Pingdom offers an entire suite of speed tools to help analyze page load, DNS issues, and connectivity.% w: o( Y8 ?' z8 M* f/ F
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39. Piwik. @3 O* j8 \% O; y/ F0 Z
1 Q0 l! O1 ?$ T' xhttp://piwik.org/
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Analytics
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Piwik is a lightweight web analytics solution, and a great alternative to Google Analytics.
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40. Rank Checker for Firefox# K! ^- i7 a$ g& a! z9 }: ^
# a; o! V0 b0 P6 ]2 Lhttp://tools.seobook.com/firefox/rank-checker/
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: [$ {% A( @" x4 l; o/ s9 }Rank Tracking
+ t5 o, z$ G% q* J
+ ?; q+ h, c4 d$ B- _$ ^& i2 TThis light and easy desktop tool checks rankings with the click of a button. Quick, easy and free.( h2 o" l9 d/ k; F5 F5 b
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41. Rapportive
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http://rapportive.com/: q) Z |4 u0 v& r
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Email, Link Building, Productivity* h$ U8 E9 [+ ]) a8 ~2 r
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Rapportive works with your Gmail inbox to give you near-instant rich . J% J& {0 h1 w$ ^9 n8 k
contact information for almost everyone you want to reach. A must-have
7 E K4 X+ f# Mfor marketers.% ~8 D0 n* G( F1 v! @
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42. Remove Duplicate Items, F4 i% a: p6 C2 P6 L \) N
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http://ontolo.com/tools-remove-duplicates
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2 s2 y3 |! i6 C6 T" e: AProductivity
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Ontolo offers a suite of link building software and a few helpful
& T) E7 a! g: s0 Eproductivity tools for link builders. The remove duplicates tool solves a& ~+ v$ H w# r1 D4 s; O
common problem.
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; t6 \; G9 h( i6 g8 ~7 d43. Robots.txt Checker" V! c( q: V2 h* H) r5 U3 e& J
4 e. n4 r/ J6 P: k2 e8 N9 bhttp://tool.motoricerca.info/robots-checker.phtml+ ~0 S$ q r1 g; ?- H) N
; e: D( v5 |: G" e2 |" [4 L6 FRobots.txt, Technical SEO</acronym>
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8 Z1 r8 k Q+ S, EUse robots best practices and discover hidden errors in your robots.txt files that may cause search engine crawling problems.
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44. Schema Creator5 Z! P0 z2 U+ V4 S
) G/ V. V3 J. ?/ a! m. fhttp://schema-creator.org/# b% U! S3 W/ d
+ A7 a' i2 @3 c( |Structured Data, Technical SEO</acronym>3 } |! X$ q c; {$ A
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Everyone loves using Schema.org, but the microformats are difficult to
9 [# E6 b5 S8 x. @6 M) M$ [7 Z0 j3 p7 cwrite by hand. This generator from the folks at Raven simplifies the
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45. Scraper for Chrome
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https://chrome.google.com/webstore/detail/scraper/
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6 b& I% P9 l7 }, f$ wProductivity
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If you've never scraped a webpage, you're missing out. Scraper for & V3 d' o6 z( a$ {( v5 Q) f
Chrome puts the power of simple web scraping in your hands without the ! k8 K. T' {( Z- m& |. K! I
need for code.
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6 X. L9 v' f$ ^$ [+ g0 B/ l! e- \* M46. Seer Toolbox: B) K1 E; c5 P8 Q) s
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http://www.seerinteractive.com/seo-toolbox/
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/ K" b+ J( e) g# {4 v2 DTools Suite, Analytics, Link Research8 h0 A- o) O. B& e* L2 k
4 C) L- a) U; k6 r; u% |SEER opened up its internal toolbox for everyone in the world to use. 4 L) M1 H, S, U' w7 _ X- d
These are the same tools used in-house at SEER, and they rock.
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47. SEO</acronym> Toolbar
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' Q% K3 Z* c) F5 F0 ~; n. o% A: mhttp://tools.seobook.com/seo-toolbar/! R. g4 W; P g( y: W
, \' [2 ?. H' T; R% O' T" FTools Suite, Toolbar, Technical SEO</acronym>/ R. u' H0 N. d. z& T& _
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On of the most popular tools available, The SEO</acronym> Toolbar puts a ton of information at your fingertips including backlinks and competitive research.) g$ {* T2 h f8 g0 s7 s
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. k" G4 v- w7 R4 B( Q% Q48. SEO</acronym> Tools for Excel* |8 j+ k; G1 ]3 y& n1 u) T
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http://nielsbosma.se/projects/seotools/# q# \6 J. g' t
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Tools Suite, Analytics, Social
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You don't need to be an Excel ninja to use Niels Bosma's SEO</acronym> Tools for Excel. This plugin does so many things many SEOs won't work without it.
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49. SEOgadget Links API( j# B. J5 S, }& d, h i% e# ?
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http://seogadget.com/api/& i" a& A( }/ K( W" a3 L
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API, Link Research h+ Y( Y# T% J4 Q& }" c
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The SEOgadget Links API lets you easily gather not only backlink data but contact information as well. A huge time saver.
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50. SEOgadget Tools+ ?: v- q# e5 W' U& r3 m) m' ]
" q9 @; p8 ^6 {/ Q, ~& z t( V! Thttp://seogadget.com/tools/+ r! @* U3 ]# z9 |
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Tools Suite0 _- N) @5 ~( R$ Q; [! ~
1 ^# e5 z( U+ ]% r8 N" ]This suite of tools from the Gadget lab includes several Excel plugins, a content strategy generator, and more.
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0 K1 J4 P8 ~& Y, p% `51. SEOQuake8 O- }( Y4 n, S. U; Y9 \
; Z1 ]$ F" x$ b& T2 ^1 thttp://www.seoquake.com/
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Toolbar, Tools Suite, Technical SEO</acronym>4 d1 ~5 m, u N
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More raw data than any other SEO</acronym> toolbar out there.9 T8 j) ^/ R0 V5 B
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52. SharedCount. u' ^2 X8 R8 y5 Y
& y0 m& [% X2 m6 Ihttp://www.sharedcount.com/
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Social, Analytics
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Want to know how any piece of content was shared socially across the major services? This is the tool to use.$ [: Z! D% ^6 `3 n
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53. SharedCount API
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http://www.sharedcount.com/documentation.php$ |, i; _% f8 u% P5 j, v" H! R
+ d I5 [- U; o1 o+ F; ZAPI, Social
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Harnessing the combined statistics of Google+, Twitter, Facebook, and
0 B' J; w/ @3 p) e& Nmore, the SharedCount API puts a ton of social data at your fingertips.& a+ r% w+ B" T4 v6 \& m( r
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54. Similar Page Checker
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http://www.webconfs.com/similar-page-checker.php: H) |* P0 w+ C
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Content, Technical SEO</acronym>' v. \. F- \9 t3 R
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Use this tool to check for duplicate content issues. The Similar Page
, c% [" |0 d6 o1 r. ] H! KChecker will give you a score of how closely the HTML of two pages
9 k& m: q& u1 V) j; Fresemble each other.
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: b. `% y% e+ Y @% M( h5 ^1 O55. Sitemap Generators% X; e! [) x. i) q, o2 C/ k g
. y8 d" Z- p# O( d" m" v) ]' Yhttp://code.google.com/p/sitemap-gen...emapGenerators
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- s7 x6 B5 h; G1 VSitemaps
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& d( n7 l9 D* V& c" fGoogle offers a slew of free, top-notch sitemap generators. Most of
# C2 g: F. Z) V/ _2 H. mthese live on your server and generate new sitemaps automatically.
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& B/ z( u1 \8 K( u! X! l% z2 M56. Social Authority API( @5 S2 x, @' u4 ^$ _! D
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https://followerwonk.com/social-authority
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! ^' Q+ L( ]/ |0 y. c6 q( MAPI, Social
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How much reach and social authority do your followers have? How about % z8 ]3 F, p# F7 l0 ^; j# D
the people you're trying to connect with? The free Social Authority API
4 q2 B* v3 P: z! h# O/ Awill tell you.% K7 Z6 G/ D$ e$ T
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57. Social Crawlytics2 u; X9 U* ~7 R1 T$ ?9 R
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https://socialcrawlytics.com/- F j* ` k- N& D
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Social, Analytics% w$ m5 i& z, X8 `& h
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Social Crawlytics allows you to conduct competitive research by showing & u- X, @" I7 J! D5 @/ Q+ `
you your competitors' most-shared content. Lots of other features as 1 p' U0 z/ P& c9 d6 [
well.. [& Q& \; o1 A9 [
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58. Social Mention
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http://www.socialmention.com/
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. T+ e5 }$ L; f1 K* L6 A1 f! C7 [Social9 ?& I" O, ^# o2 t7 t" U+ j
n: D4 t# }- R: dSocial mention offers real-time social media search and analysis. Enter a search term and see who's sharing what, right now.
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5 Q0 m" |& E$ w; U& b' M0 ^; s' {4 L59. Text Cleaner
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% \! _ W' [7 p" O# e2 A$ Jhttp://www.textcleanr.com/, U+ [6 r) x2 u6 l4 B
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Content
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8 k+ ^" _& S. D) i# |. lSome of the best tools solve the simplest problems. Text cleaner cleans ' j5 d/ _3 ]3 T3 P5 j# t S& }" w
up all kinds of text formatting when copying and pasting between
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60. Ubersuggest* h+ y% L- t5 X* I! Y8 M
. S& I b6 R8 M- jhttp://ubersuggest.org/
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Keyword Research7 p q+ e, }* y
) w& v* e. h! \4 N: p9 VEvery SEO</acronym> loves
B6 a/ O p$ }# c( Y/ d4 Q" Z- N8 vUbersuggest for its ease of use and wealth of keyword research ideas.
0 A$ U Z R' |Utilizing the power of Google Suggest, it returns hundreds of potential
& ]# C: r& o6 u0 R8 u: q& ]results.9 q; j' T% P* d# Y6 n/ X0 ~
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61. URI Valet
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http://urivalet.com/
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, g$ B' P" T4 ZTechnical SEO</acronym>+ r4 C1 I1 @3 J/ G# z0 g
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A great tool for digging into server headers, canonical information, analyzing redirect problems and more.
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62. Virante SEO</acronym> Tools
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http://www.virante.org/seo-tools
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Tools Suite
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Virant offers a number of high quality SEO</acronym> tools to the public. These are often the same tools developed for the Virant team, opened up for public use.1 V E6 f6 l2 S; p2 D6 ?. M2 h
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63. Wayback Machine" f9 Q* B# l, ?' l% u
) P9 P, N) C7 y; [http://archive.org/web/web.php' i$ A6 M7 o/ d& i" }
/ w4 Q j7 [9 p/ w/ H) o) ^3 o9 J2 QCompetitive Intelligence( J2 u% u0 @( C
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Want to see the history of your website or your competitor's site? The 2 _. ]4 R3 N! H
Wayback Machine allows you to step back in time and track important ) o/ j' @5 T5 @$ v3 ~- \1 D+ K
changes.3 J$ P- t8 U; Z$ T1 O
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! U0 ?" V! u9 L8 @" c/ z64. WebPagetest8 D% a4 s3 U3 p) j# k1 T& E
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http://www.webpagetest.org/
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: Q: c1 N: p/ l3 hSpeed
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Quick and easy website speed tool. Offers suggestions for improving performance.# T: N/ J+ z6 W% u
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3 z8 J8 Z5 } }! o. H! w' g m# O65. Wordle
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http://www.wordle.net/, p8 c" d8 m6 }
5 q( J" ]- ^3 t+ X: ~. q1 Z3 H5 GContent
# J% \* l: D3 c1 b8 `' K3 @. K5 r! r1 `( u5 E0 _( e
Create beautiful word clouds. Great for visualizations, graphics, and research.% M# j9 t h7 P& ?& g
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, f3 [$ C% A! U, h4 s2 s66. Wordstream Free Keyword Tools
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: @9 E4 W k0 u# w. E0 v1 h- }http://www.wordstream.com/free-keyword-tools# u. |& f/ F& J, [& M- J8 F% y
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Keyword Research, Tools Suite4 b, O. M% f% ]# E5 _. f I9 }) N
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In addition to its paid offerings, Wordstream offers a suite of free
- a& y3 P' U, a8 g7 D6 V8 Ikeyword tools offering access to thousands of keyword suggestions.
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) K8 R0 l; J" I. O; v/ N67. Xenu's Link Sleuth
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3 b' B. d t3 i n5 M V' ohttp://home.snafu.de/tilman/xenulink.html7 o7 L! r8 U7 K% M
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Diagnostic, Technical SEO</acronym>
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$ I8 f) p7 Q3 V0 DWinner of the ugliest-SEO</acronym>-tool-on-the-planet
! C7 o. h9 G# Taward, Xenu is also one of the most useful. Crawl entire sites, find % X9 K) N& T! v0 Q. v2 _: l5 ?8 p
broken links, create sitemaps, and more.# o+ E! m1 K; j& P8 T
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6 @' ^; f8 J0 E. w' a68. XML-Sitemaps.com
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: D/ G% ^/ n, u; I, K$ v ^0 ^# @/ dhttp://www.xml-sitemaps.com/7 Q( y1 M7 S8 |8 ]
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Sitemaps% R( D: o( ~ o( V
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XML-Sitemaps offers probably the easiest sitemap creation solution 0 |! L/ B+ h5 A
anywhere. Great for smaller sites when you need a sitemap in minutes.
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69. Yahoo Pipes
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http://pipes.yahoo.com/pipes/
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5 w% k) G. @ |% i3 p/ QContent, Productivity0 J+ P3 f1 L, r) Q1 \
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A great mashup tool that combines different feeds into content and other' V# H: P& J6 V( s
magical creations. Used for link building and whatever you can dream
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& S! o9 ?/ d* M3 w70. Yoast WordPress SEO</acronym> Plugin
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http://yoast.com/wordpress/seo/3 d( P6 d: X- L, r+ t
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Technical SEO</acronym>$ x6 B/ {3 N4 \% }/ c
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If you could only choose one WordPress plugin for you site, the first - n( Z- j3 Y+ w
would be from Yoast, and so would the second. This one sets the
5 T% q2 K1 _5 o) h: `: h2 }: u* ^standard.
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71. YouTube Analytics
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7 n! R! i: H; Y: @3 ^& Z! ahttps://www.youtube.com/analytics1 h$ u8 |# U+ B1 V- T) B
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Video, Analytics# k% y' _2 I4 S& U4 H6 d$ N
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Offers video-specific analytics for YouTube videos. A must-have for YouTube video publishers.
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Free and Paid
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72. Ahrefs
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https://ahrefs.com/
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Link Research, Link Building+ n# i8 ^6 G' ~" _ k, f" A
# ], v% F% G7 ^5 |. z+ rOne of the more popular link research tools, Ahrefs offers a large index6 D* v% S& z( u2 S- `
and nice anchor text distribution charts. Mostly a paid tool, but they 6 R4 R, k5 F% p4 j) a6 L0 d: u
offer some free data.
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73. Banana Tag+ `9 u) O: h8 d' i& C
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http://bananatag.com/( g4 ]- _& Q4 q' E+ H! ]
6 A" H0 I) m; k+ Q/ ^6 ]7 IEmail+ i+ v7 D5 j( r8 @4 ^7 |# K
8 K+ ], D+ [1 M+ Y$ S( WBanana Tag allows you to track your emails after you send them. For example, check your email open rates from Gmail./ _% B" g5 L- l8 X3 R: m! [* @
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) [/ ~) s( y- ^5 E74. CloudFlare" [2 d( K: O0 }+ @- Y( V
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https://www.cloudflare.com/
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Speed/ [. Y! x+ L4 ?* g
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How do they make CloudFlare free? It works both as a CDN and a security service to provide your website with speed and safety.4 k4 @2 f9 l( O* m" ]
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+ ~4 h9 a3 G. [75. Followerwonk2 Y/ {$ Q6 I- M9 m' K/ ?
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https://followerwonk.com/
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8 J1 h- T( q( t. f/ y$ J/ V% qSocial, Analytics, Moz
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Perhaps the coolest thing about Followerwonk is the ability to track
+ m% @& I: p3 P( o! i$ w4 ?your followers. Smart SEOs also use it for outreach and research.1 Q3 r! j. q c
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- J/ E+ o8 D+ ~( j! V) R76. Keyword Eye' i# l; z. y, P, o! [, _6 }
! H; y3 V7 I- z6 I( jhttp://www.keywordeye.com/
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3 a: J9 p; x$ U- ^ l( T. L( BKeyword Research
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* b. K/ [9 d9 A0 b2 fKeyword eye adds a twist to keyword research by adding rich ! Y/ s$ L! J `5 E# l
visualizations — essential when you want to move beyond keywords to - l5 t- z1 _2 l- M% I
valuable concepts.- u- t2 h6 h7 z
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77. KnowEm+ Y# l9 I9 R, Z5 E
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http://knowem.com/
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: U, d% d) U3 u" E- zSocial
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KnowEm allows you to check 100's of social profiles at once to check " B) I' }; W6 |* ~ G
availability. Looking for the perfect brand name? Check KnowEm first.4 @1 ~; E3 i# Q4 o `
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- A2 b4 |/ e, L5 ]6 a% \% z78. Majestic SEO</acronym>/ F$ i1 w* v5 e9 E
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http://www.majesticseo.com/
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Link Research, Competitive Intelligence, Link Building6 E3 G) \; [; d% v* f2 G1 O" L: ^
2 G0 Z6 P2 m' ~
You've probably seen Majestic SEO</acronym> link charts all over the Internet. Great crawling technology combined with several free options make for great link research.
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79. Majestic SEO</acronym> API
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/ ]( S. T% L4 Y5 rhttp://blog.majesticseo.com/general/...now-explained/
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* b& F8 h' p1 g. J. E$ G% V1 nAPI, Link Research
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Majestic makes much of its backlink data available for free via its API.3 _+ S$ g) ]6 _, n, i
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80. MozBar
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http://moz.com/tools/seo-toolbar; V9 j& E; `/ j, d6 V
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Tools Suite, Toolbar, Moz6 G2 x8 x1 ?" ? X4 b7 L I @
: Z* b d. ?5 vThe standard SEO</acronym>
1 W* r! ^3 F/ s: n3 I* c. l! ztoolbar for legions of marketers, the MozBar allows you to perform over 6 M$ I4 U$ z0 K/ w* V& y! ]7 y
50 key tasks right from your browser. Highly recommended.9 N4 B" U/ _, V: A8 N
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0 \8 _1 u9 @, q, S, ?81. Mozscape API7 ^% T! N% I$ B
2 K4 \5 l! g* b- C8 e2 @
http://moz.com/products/api
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& L' X5 R* D6 S* eAPI, Link Research, Moz
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) f2 n& L" u0 m1 uCompanies everywhere incorporate the Mozscape API into their own
. i8 `2 L) G; [products, but it's also available to individuals, and much of the data & O) B! W" i4 L5 {4 { j' a
is free.* \5 j2 R4 s7 O" h3 u
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82. nTopic1 P7 m- {( x; @7 h" y( q9 i. a
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http://www.ntopic.org/
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9 z0 I2 a$ z# \. P$ gContent
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nTopic is one of the few proven methods for giving your content a : Q/ V: N7 d. b- p
relevancy score and offering keyword suggestions to improve it.
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4 C6 q5 g8 [* |7 m5 F$ _83. Open Site Explorer
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http://www.opensiteexplorer.org/: r( ?* b: U Y3 H2 e
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Link Research, Moz, Competitive Intelligence, Link Building
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3 t% g( U: |9 L' z- I: B3 Y' uWhen Google and Yahoo started removing backlink data from the public, . ]1 {* c5 l8 V1 |+ H
Moz built Open Site Explorer to fill a huge need. See backlinks, anchor - {% Q8 X4 _0 p; ]4 \8 A h) N& E
text, popularity metrics and more.
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0 w; Y9 [* ]6 f: j) X0 }84. Piktochart
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http://piktochart.com/
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Infographics
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A cute and easy infographic generator. No experience required.
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85. RowFeeder
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https://rowfeeder.com/1 d4 e! b* {) ~9 L( `$ k& w1 R* f
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Social, Analytics
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RowFeeder allows you to track social usernames, hashtags and keywords 3 s" `) n; z- Z- Y
and load that information into Excel for easy social media monitoring.
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% X) I1 u, c% ^( P3 q3 o! C, G' q# y86. Screaming Frog9 O$ n6 Y, K; `# I0 n
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http://www.screamingfrog.co.uk/
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! S2 C" Q/ D0 F3 K VDiagnostic, Technical SEO</acronym># C* C& J8 k* B
8 [/ C+ h9 I+ f7 DA powerful website crawling tool with a ton of features and customizations. A must-have for most serious SEOs.
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87. Searchmetrics Visibility Charts
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7 [: Y0 H9 Y/ ? bhttp://suite.searchmetrics.com/en/research( z+ M; W0 g8 L4 E6 L& p
/ Y& J% K: i4 [SERP Tracking, Competitive Intelligence
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Track the search visibility of any website, in addition to tracking winners and losers in Google's search results.# f6 s; S. l' ^! q, I
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88. SEMrush
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http://www.semrush.com/4 ^8 D; D9 h. V% k
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Tools Suite, Keyword Research, Competitive Intelligence
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The paid and organic keyword data offered by SEMrush is often scary good
* W8 B) j! ?- hand comprehensive. Also great for researching competitors' ads.
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89. SERPmetrics
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http://serpmetrics.com/flux/
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& b7 o: G% O2 Z7 x: v: K+ q. xSERP Tracking, Competitive Intelligence
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4 J. q+ [ c4 ^4 W$ ySERPmetrics flux charts track the flux for US search results across + `6 `! `+ U8 h* }- ?) P/ e
Yahoo, Bing and Google over a 30-day period. A paid API is also # {6 e2 \: u; ^! a6 z
available.$ E* S- F. B, l- [
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90. SimilarWeb- I( E# L* t; U. u# u. d& L9 x
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http://www.similarweb.com// }$ f2 P( l8 `- v
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Competitive Intelligence8 B- o. `, ?' q- V' o
* g4 N$ A; Q/ \. k; |; @; c+ h3 bImpressive competitive intelligence across a number of online 1 S+ C" b8 @( V P- C! R& Q
industries. Competitor website stats are hard to come by, but Similar
: @0 o/ }4 v" d& r. PWeb does a good job./ \# s; k8 w3 m d
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91. StatCounter
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http://statcounter.com/
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9 l$ s$ e% n. PAnalytics! m, @6 G3 z {/ b( k( e( \
7 X" X8 Q0 k7 F' p i5 Q0 ]Free, quick, and lightweight analytics solution. Often used by those who
3 E/ ]1 Y- k! ~& q8 w- |want to avoid using Google Analytics for privacy reasons.5 Z% [% q& Y. a% r* B Y' Y
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# p" H8 d/ l; t- N92. Trello
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9 S4 Q! S+ |* E$ _https://trello.com/
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Productivity; S! E$ A- D0 z* C7 D5 x" |) i
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Project management and tracking made simple. Used and endorsed by Moz.$ r1 k& t9 [6 Q9 n
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93. Whitespark Local Citation Finder2 A4 x( _3 d9 k
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https://www.whitespark.ca/local-citation-finder/
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/ H/ }# M1 o8 I' p' eFinding local citations is key to local SEO</acronym>. Whitespark offers a number of free and paid solutions to find the local citations to rise above the competition.+ W% c' b4 J2 Y* L1 a1 f% ]) R
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8 G3 |4 g& C3 D% k- c+ p/ R94. Whois Lookup5 C/ W+ a& R/ c. T$ Y
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http://whois.domaintools.com/
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Competitive Intelligence" q8 _: t1 D1 d
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Find registration, contact, and administrative information for any domain.' Q" Z9 J j* h7 m: n7 k6 ^
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95. Wistia
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http://wistia.com/
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Video9 D0 \! L, i8 h; Z- E" X
* W3 J: v- M) A# G9 S0 IThe king of online video, Wistia offers SEO</acronym>-friendly solutions for video hosting. Both free and low-cost options available.8 B! u8 `# D# M
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' _' U4 L/ k" z* R5 H* D9 FFree Trials8 ?3 s9 A5 N' z! v* G# c& @$ y
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96. Moz Analytics
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6 y, @! E* Q! ~+ ~3 uhttp://moz.com/products
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Tools Suite, Diagnostic, Moz, Rank Tracking, Social, P3 `* b* t# y( d' Y a
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The flagship of the Moz software suite, Moz Analytics offers a dashboard; S, i, s+ k/ B# ?/ z, [! ]
of all your important marketing data in one place with actionable
* b- d5 ^$ z5 V4 E% L2 M0 G8 G- Ranalytics for better marketing.
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+ m. ~& d) u; W97. Optimizely8 s0 B" g; w& k C# j& a* Z, J
# C6 C! N0 a# B2 p; Hhttps://www.optimizely.com/( Z" z! c) t" u: y
t0 i0 ~" g2 x0 n+ g9 ^: |% w4 O0 CA/B Testing, CRO
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Easy A/B testing and analytics to help you move toward success in your CRO efforts.
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98. Raven
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, M0 t: D' U8 l: Phttp://raventools.com/+ r; z& J3 Q- K d: P! p4 e+ l$ @! R
6 d! a: {. F0 R% F0 c; a) KTools Suite, Diagnostic, Content, Social( Z+ ~( ^8 X+ h `# E! ^" ~
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Raven offers a classic suite of SEO</acronym>, content, and research tools popular with many marketers.3 V- ~8 M+ v: q% ^( p1 |
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4 v7 X$ [/ x* f E99. Visual Website Optimizer
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# { k- x$ c' _; b# ohttps://visualwebsiteoptimizer.com/% T8 ?$ P8 g" L1 @# N+ b. G* O
* e6 o# v1 S9 @3 H8 X( F0 tA/B Testing, CRO7 C8 y; m: e/ {# U& u: R8 V. |
+ Y6 f: k: K; A5 L: b7 |6 ^; YVisual Website Optimizer allows you to run A/B tests with a simple
5 n6 {8 \$ O! l2 r( `online editor that lets you test content without knowing code.6 O/ u# a5 j4 z; t& Y u
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$ L, p% m8 n3 P' K9 e7 m+ \8 x100. Wordtracker/ \: w, Q7 c+ L) A" z0 k
# k. C; H8 \' e& Dhttp://www.wordtracker.com/. l; O/ B! O! N2 H5 F6 t
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Keyword Research
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A powerful keyword research suite used by many top marketers, Wordtracker offers a generous free trial option., } _# s/ v( B9 E
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