Branding is definitely very important, especially for social marketing. One big problem of EMDs is that they are generally too long to remember. I suggest using domain names which are comprised of no more than three words and brandable. For instance, imagine we target "best electric shaver" or "electric shaver reviews" as our niche, we can use brandable domains such as
( W# i" {, E4 t& k/ r' ^ japennyshaved (killer brandable domain for its humor)
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# ` Z7 [6 P% j% r/ L# m; }pickmyshaver9 X( T; i! n. ~1 Y/ d! z% j1 c7 S
pickyourshaver
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0 f% c3 M: R7 F, N" q8 t; tAll these websites are proven to be very successful, lucrative and easy to remember.
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Canvasli and Zeelin (owned by Moonlight) are also excellent examples of brandable domains, because they don't have too many characters (ie memorable) and unique. Visitors can just type them in the address bar to browse your website, thus reducing the dependency on Big G.
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