Click Forensics Click Fraud Detection

Click Forensics Click Fraud Detection
2 p0 ^1 t/ c# _: ^% T! UFebruary 27,2006
3 w: ~, u+ E1 K7 C; `; [By Roger Park  |  Back to News
+ A4 J& h; n+ r9 v% \Click Forensics, Inc. has launched CF Analytics, a new click fraud detection service.
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4 g9 f' H8 Z6 g5 W1 J6 U8 bCF Analytics allows advertisers to track their online campaigns for potential click fraud. Members of the Click Forensics network also have access to aggregate data about click fraud statistics experienced by all campaigns tracked in the network.
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Analyst firm Gartner reports that click fraud accounts for anywhere from 10 to 50 percent of clicks

3 z, H9 \7 f; O. l"By bringing together advertisers and agencies in the Click Fraud Network, we're taking the first step toward demystifying the 'black box' of click fraud in order to solve these issues. We look forward to sharing the data and trend analysis from the Network and collaborating with leading search providers so that together, we can better prevent click fraud and ensure that advertisers are getting what they pay for," says Tom Cuthbert, president of Click Forensics.