The payment you receive per click depends on how much advertisers are paying per click to advertise using Google』s AdWords service. Advertisers can pay as little as 5 cents per click and as high as $10 or $12 in profitable niches, perhaps even more sometimes. You earn a share of that.) }" a1 w, q, J7 F
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大體意思：每次點擊能得多少錢決定於做此類adwords廣告的人數，你和google一起分享這筆收入。（做那些投放廣告多的行業可以賺到更多的錢。）
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So your payment rates can vary enormously.
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The rules forbid me from revealing my stats. However, in the tests I』m doing on five sites, the results have been startling – far better than I expected. The results are much better than I receive from many affiliate programs.- w% b% ?* v8 f5 s- R3 g; y3 z) X
& X9 L6 x; S m6 s6 h: j, ^- j, r, QIn the past, I』ve talked to affiliates who were happy to receive $5 or $6 CPM (per 1,000 page views). My results from AdSense leave such affiliate revenues far behind.
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I』ve increased my use of AdSense. It』s a winner!/ L3 ~# x* n/ E# X
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If my results are typical, it helps enormously if you build very simple, uncluttered pages so that the ads catch the visitor』s eye more than anything else.
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Adsense收入可以高到令你難以置信，比其它廣告形式賺的錢都多，關鍵是你的網站要乾淨，專業，有流量，並且廣告要明顯，或是緊密地和網站內容融合在一起。
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If you hear about people achieving high payments per click with AdSense, remember that』s only part of the story. for high total earnings, you also need lots of page views and a high click-through rate.
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: \3 n7 f. M g: D N獲得高收入的關鍵是有很大的頁面展示數和很高的點擊率。
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Here are some ideas on how to achieve those three things:
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If you』re starting afresh designing a site specifically for AdSense revenue, you』ll want a simple design that makes it easy to paste Google』s code into a horizontal or vertical space on the site. For experienced webmasters, that』s easy.; t6 R- S& Z* d; C
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重新設計網頁時，不妨考慮到Adsense的掉茅廁位！如728*90掉茅廁位，336*280的掉茅廁位的放置放哪裡好呢？設計時可以想想，留出一個好位置放廣告是獲得高收入的一個很重要的條件。9 E. G, L3 S( J9 s# r: u7 M
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To increase your click-throughs, design a simple, uncluttered page with the AdSense ads displayed prominently.0 d) ~) ^$ u$ F% H! ]7 C
) X# h, s! {6 P- ]0 `) }要獲得高點擊率，設計一個簡潔，整齊的網頁很關鍵！頁面舒服些，廣告很自然，很顯著，點擊率自然高嘍！& _% j5 h" R. B
: |3 c3 X" C, `4 P/ U5 X$ b- }0 b1 gUse white space, so that the AdSense panel catches the eye.% ^& W& N" I- A( E
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Adsense廣告要抓住第一眼球。
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9 [ j2 f) A# Y5 FWhere possible, use ads high on the page. They catch visitors』 attention.
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7 R7 ?; Z8 O+ C. X, F3 y7 zExperiment with borderless ads high on the page. (You can create borderless ads by setting the border color to the same as the background color. Look in your AdSense control panel under 「Ad settings」.)$ ]% n9 ^% S4 n& T M/ N
" x7 X$ q4 ]8 g" @5 h* l. R) A邊框和網頁背景同色可以獲得不錯的效果（就是沒有邊框），可以試試，真的不錯的！
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Try placing AdSense high in the left-hand column. That works well for super affiliate James Martell.1 ?* v7 P) ]! `5 T+ b
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On very simple, one-column pages, making your article wrap around AdSense ads near the top-right of the page works remarkably well for me on a non-Internet marketing site.
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" r& d! Y7 G( ]0 f1 ]! SStick to only one topic per page – that makes it easier for Google to serve up highly relevant ads on your pages.
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9 E- p, \7 z1 r3 B5 ^: y& J一個頁面的內容只圍繞一個主題，這有助於gogole提供和主題相關的廣告。
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Plain, bland pages with few competing hyperlinks result in higher click-through rates on the AdSense ads.0 ]/ u8 D" j. K
3 A4 m5 u+ j0 p少一些和google相抵的鏈接，有助於用戶點你的廣告鏈接。
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3 l1 I' g3 W/ [* ?If you want to target certain high-priced keywords, use them in the file name, in the heading on the page, and in the first paragraph – in other words, use search engine optimization techniques.2 e* i, \) D8 X* l8 A1 |
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如果是有目的地做某一個關鍵詞，網頁名要用這個關鍵詞，title,keywords,及第一段內容適當用些這個關鍵詞。這和做ＳＥＯ有點類似嘍！9 I7 g2 x7 q- i4 h
; i$ u$ ^- `& v4 x2 c% }If you change those keywords, Google will change the ads that appear on your page.
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If you have trouble getting AdSense to serve relevant pages, check your anchor text – the words used in links on your page. Try changing some of those words.& u1 G, z k# J+ C/ x0 s
如果發現出現的廣告不是要關，可以試試網頁上的鏈接文字，可以改成別的試試看。' n- o) `1 b, P" Y; q$ D; t7 u
$ E- x1 z, H. XWatch out for cases where Google has guessed wrong, and is displaying ads that won』t interest your visitors. Figure out which words are involved, and rewrite those words. Help Google by sticking closely to the topic.4 f: l% g! t4 U; C2 Q5 ?
, g- u7 {, L5 O% Z- @, xDon』t worry about losing traffic via those clicks. If you can earn maybe 30 or 50 cents or more per click, you WANT to lose visitors!% L" z$ P$ N7 @$ U0 \4 B
' A: Y# B# c, k9 EYou』ll also want keyword-rich pages, optimized to rank highly in search engines, so you can serve lots of pages.# o! T7 D; X0 c& {% m
% b( b' Y0 @% w' w提升ＳＥＯ。
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$ [1 O$ @3 B5 P0 M) k& KTry using ads at the top of the page and again at the bottom. At first, this wasn』t allowed but AdSense changed the rules and it』s now OK.6 S5 \# |* U7 I5 t( V/ j
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試試底部也放個廣告，訪問者拉到底部說不定會點它一下呢？！* f8 V. z6 R/ O0 o3 P. t
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One of the beautiful things about AdSense is that you can now generate revenue from informational sites even if there are no obvious related affiliate programs. With more than 100,000 advertisers, there』s a good chance that Google will find ads that match your pages, better than the big ad networks can.
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" o3 }8 M, G6 e/ ]& O3 W& eDon』t be tempted into trying to create thousands of spammy computer-generated articles. Human beings review sites for AdSense. Build useful, interesting sites. Google likes them.
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別老採集別人的東東，或者是電腦自動生成的東東，搞點原創東東，訪問者喜歡，google也喜歡。2 K4 u. d2 N9 v4 l" Z) {
. R4 X& n& V5 X7 w6 G# D' I6 w" w fOne way to create articles quickly is use Gary Antosh』s approach. He pays people to write articles for him - by the truckload. So far he has bought hundreds of them and paid only $5 per article. See How to buy articles for $5 - the details
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& E8 \ s* y4 o. u2 ]Another way is to use works that are copyright-free. Here』s a book that describes how to find such articles: The Public Domain: How to Find and Use Copyright-Free Writings, Music, Art & More
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However, that technique isn』t likely to be useful for long. At the very least, it would be wise to add your own introduction and conclusions to make your pages different from everyone else』s.6 T" m. N0 d3 W5 \% { \
- j. r3 |' L a8 Y2 \$ X! T4 KFor long-term success, write your own original articles on a topic you』re passionate about. That way, you』re writing for humans AND search engines.$ V! r. @" ^- p* M6 K+ o5 w0 d
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Serious tracking to maximize profits
0 Y: X' E2 z0 W( R! VHow do you find out which AdSense ads get the highest number of click-throughs? How do you find out which ads are best at generating clicks that pay?* b: c" P) w$ B2 J
& V' _0 x: i% uAdSense provides what it calls 「channels」, and you can experiment to find out which pages on your site are generating the most revenue, which colors work best, what ad placement works best, whether you should use borderless ads, etc.0 V2 ~" _! _6 P% g( w
2 ?1 f9 a3 {* \9 E' YHowever, if you have a large site, you』ll find AdSense tracking via channels is seriously lacking.' o% R l. ~' ^+ L* C- r7 u
# O+ t- [+ V; R# S' i ^4 gAdSense Tracker is a powerful php script that keeps detailed logs of all impressions and clicks on AdSense ads on all your websites without altering the ad code itself. The data can then be used to analyze the effectiveness of your sites, track different ad sizes and styles, or even individual pages.8 u5 v, U' i/ k, c
1 z; x) V i7 q0 }想辦法（如用渠道或是點擊統計工具）來研究你的收入，這和ＳＥＯ研究流量是類似的。 f4 ?% U, v0 H6 [
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You can track every click-through so you』ll know what your visitors are looking for. This makes it easy for you to build more perfectly targeted, profitable pages." H9 Y+ M D* q
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It can track unlimited domains and pages. It』s resource intensive and should be hosted separately.
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" w, [: g) X$ a) {* J$ qIf you just have a small site you probably don』t need it. AdSense Tracker is a tool for professionals. |
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發表於 2006-6-25 11:12:28
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