Yahoo! Inc. announced it has reached a settlement agreement with Checkmate Strategic Group, will consider refunding money to advertisers dating back to January 2004 and plans pay $4.95 million in attorney fees to settle a class action.
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4 {' n& v q# u) K6 e) oCheckmate Strategic Group filed a lawsuit alleging that Yahoo has been profiting from bogus sales referrals generated through click fraud.
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, r [. w. ?) {! o) d/ b0 }) N9 yYahoo's ad revenue totaled $9.1 billion from January 2004 through March of this year, the Associated Press reported.+ g$ D6 R2 s4 ^
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The AP also noted that some studies have estimated that Yahoo's click fraud rate is 30 percent, a number which Yahoo has disputed. . s9 m) z" F! |4 S+ I$ O% I. a5 b
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To address the click fraud concern, Yahoo has initiated a claims system.1 z& {8 l6 U# C; {: l
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"Yahoo will offer advertisers a one-time extended claims period during which advertisers can submit click fraud claims for clicks dating back through January 2004. If our investigation determines that a credit is due that was not given previously, we will issue a 100 percent credit, which can be used however the advertiser wishes to use it. This claims process will be overseen by a retired Federal judge," according to a Yahoo company statement.
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8 o3 s9 d5 F" r! [. n- qIn March 2006, Yahoo competitor Google agreed to pay $90 million to settle a lawsuit alleging the company, along with other web search companies, billed advertisers for false customer leads. |
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發表於 2006-6-30 17:18:38
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