How to encourage your visitors to interact with your site' o# P3 T7 t8 f' Q. ~. t2 j6 R8 |
Associate Programs Newsletter #302
6 D l. _, h+ s) ]. M; D! m1 DDo you want your website to encourage user-generated content? Do you want a great new way to help you connect with your site's visitors?% q& y8 w J( f- u3 ]0 X. f
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Remember, you need to connect with your visitors before you can sell.
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This is what they call a no-brainer.( A3 [7 U$ @% K) c* v
CONTENTS:
" |8 k* l" I2 S' z0 M: O& Q- T* b; C1. User-generated ray of sunshine
! ]5 O3 y2 m" m" p- Y1 G# }- M2. Do you want to comment?0 C/ c7 q N f7 W
3. Video affiliate system should boost sales
0 p0 t' u: k8 J, B" p- w4. Thought for today: How high?% a* ?: m1 W6 W! v' W
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1. User-generated ray of sunshine: K. l4 C5 a& T' N8 s
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' ^+ k; u; M" T0 m- nHere's a little ray of sunshine - a really easy way to encourage your website visitors to add unique, topical content to your site.
: i. q* D" w% C) b7 JMore good content equals more traffic. More traffic equals more dollars.
4 x! B& K3 O. g/ s$ rIt's not a forum. It's not a blog.
$ }! I) W1 B8 T+ Z. gIt's a simple way of allowing people to comment on the articles or newsletters you publish on your site.
. Y9 l+ ]- y" @) E1 d- II love it.0 H6 O$ c: M# E! H0 w+ @
Robert Blackstone's new script makes it easy for you to publish a form inviting comments at the bottom of every article. D! w& z+ G5 P$ N
It's a bit like the comments form you've probably seen on Matt Cutts' blog and other blogs.$ X, j* F/ T8 B7 o
I'm sure you can see how useful this is.
8 j: E% B4 B9 ^+ b) jRobert uses this equation to explain the value of article comments:1 u K' p2 v+ `' s) g, n. |# P
More Content = More Repeat & SE Traffic = More $$4 ^5 \7 h" x7 h7 F0 b; D
However, there's a whole lot more to it...
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" y+ S$ P+ k+ @ * Article comments enable you to receive quick feedback from your readers, so you can easily see which of your articles strike a chord and which ones are flops. If one particular article is a raving success, you can publish more articles on that topic.
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* Your readers will interact with you more. They'll realise you appreciate their views. This is SO important. To sell or PREsell, you MUST make a connection with your readers. Encouraging them to have their say helps build a strong connection.
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* Publishing feedback makes your site more interesting. It's not just YOUR opinion any more. You're creating a dynamic, "live" site. Because your site is more interesting, readers are likely to stay on the site longer. Search engines like sites on which readers stay more than a few seconds.
* m# o/ N4 X! K( Y; q4 L6 g * Search engines also love sites which are updated frequently. Your readers can help you "update" pages all over your site.8 D% a2 s3 d* j4 J4 \* |+ u
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* Are you using PLR articles? Perhaps you haven't done quite enough rewriting to make them truly unique. If a few friends add comments to your PLR articles, this will help make your pages unique - another good thing from an SEO point of view.
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( U* {7 ^8 R; n0 S% b/ [# [ * Many people enjoy helping other people - and some love showing off their knowledge. Allowing article comments satisfies both groups while improving your site.0 M" O: t1 \" s/ z
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Most blogs allow visitors to comment on posts. If you're using a content management system (CMS) you may already have a system which enables article comments.
3 x3 k+ p$ f5 F. g! ]4 j3 }& T, ^- OBut what about all the other ordinary sites?
- q" U( F7 H, A4 }* ]6 QDo you want to go through the hassle of switching all your sites over to a blog or a CMS system? Probably not.& ^' I8 y+ F L# t8 l- Q
With Robert's script, you get the benefits of user-generated content without the hassle of a complex site conversion.! ?# _" `/ }! k$ R% @9 Y( n8 f
Several years ago, my friend Jim Reardon suggested I ought to introduce some way for readers to comment on my newsletters. At the time, I put his idea in the too-hard basket.
8 X+ C3 Y+ d' v1 X4 G" [Now, six or seven years later, we've finally done it. We recently introduced a comments facility on AssociatePrograms.com and I love it.
, `% W! i. m( P9 F! \+ NIt's fun writing a newsletter and then an hour or so later checking to see what readers think of what I've written.% O5 c. T! R# a+ ^, W
On AssociatePrograms.com, I've chosen to moderate the comments. I've found that on average about one in every 20 or 30 comments is spammy junk not worth publishing.
. D1 {0 ~0 T2 A1 i( {6 N2 fRobert's script works in a similar way. It also has a few features which make it better than our comments tool, giving the site owner more choices. (Robert's tool wasn't on the market when we created our new system.)2 k5 |5 k8 ~5 @: p+ D+ m/ g9 F
My experience with article comments is new and fairly limited, but already I'm a convert. 6 h3 `5 k5 D7 ]# |- j# Z
Here are two recent examples on our site.
5 r- Q- R) i/ b6 C4 E) s+ ^& C3 VWe published an article on affiliate datefeeds:# R, T- V4 w: b/ L V9 A7 V0 ]
An insider's tips on affiliate datafeed sites. n! k0 }. n8 f2 R m
http://www.associateprograms.com/articles/434/1/Affiliate-datafeed-sites8 w, L$ ^& G. F2 d
Readers commented on the article, providing links to a couple of useful resources - DataFeedFile.com and FeedShare.com - thus making the article more useful. (With Robert's script, you can choose whether to allow HTML, which would make links active. I've chosen not to because I don't want to encourage spammers hoping for a free link.) 4 c& v0 u, F' ?" u2 a0 l6 m+ x
Another example is a newsletter I wrote the other day about how to be your own BS detector. My wife, Joanna, worried that readers would be offended, urged me to remove the term "BS". I went ahead - http://www.associateprograms.com/articles/493/1/Seven-ways-to-be-your-own-BS-detector) P. d, H5 F {" V& R- Y( X
That newsletter has received 50 thoughtful comments, making the page much more interesting for readers. I'm very grateful to everyone who took the time to add a comment. I really appreciate the feedback.% T7 H3 u$ X, ~; B
If my next newsletter receives zero comments, I'll know I need to brush up on my writing skills.
8 K$ z/ F+ X. }' G p; }The thing I like most about Robert's new tool is that it encourages the creation of genuinely UNIQUE, relevant content, written specially about your website.
1 }) M! h- a( j; D9 SAs the Internet becomes more and more flooded with duplicate junk, it's nice to see someone who's doing something positive.
) R4 }; L) \& NIf you're planning a serious business future in which the search engines treat you well, you HAVE to think about genuinely unique content.2 l+ B. Z4 D/ p* K; D8 C3 b
Robert's script helps you create unique content.
) D3 A2 h; S' l4 v; A0 d: H: ?8 `It's easy to install.
8 [. D* @' v! h3 T& nThe script should work on any web host that supports SSI (server side includes) and/or PHP. "Most do these days, but it wouldn't hurt to double check," Robert says.! T( l" t0 b0 V9 Y% ?) U
He provides full instructions and support on how to get it up and running.
; W! }- t. R2 h$ r3 c" H, v2 D& i9 [Robert's a good guy and a friend. You can trust him to look after you.3 h' m; w- {1 P' [7 r
The script is very modestly priced - excellent value - and you're allowed to use it on as many sites as you like.
+ Q. G* w+ ^2 Q6 WI recommend you grab it now before Robert raises the price.2 B6 h8 b Q; v0 h; Q) ]
http://www.AssociatePrograms.com/instant-comments7 L* I* V$ \/ G. f; v% y/ W
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__________________________________________SPONSOR__________8 u' @- O, _) p! o
Motivated Marketing System is designed for anyone who intends3 `& C0 w6 p* d
to make money with their own online product or membership# `7 ?7 p0 ]% [( Z% g$ i+ t
website. It includes site-building and management software
1 B" o! ~' a2 a& p7 lprogram, create /One Time Offers/ (OTO's) and complete user
' ~1 \/ |& ?8 J6 F& {guide. It's called the Motivated Marketing System because it! w( D1 }- ^, k; ^8 u! E
*motivates* Check out the FREE version.& m( O, K u7 H+ S k, u
http://www.motivated-marketing-lite.com
" L# O. e* E" i: w) ?___________________________________________________________3 S# J+ |4 h+ t
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7 g5 V& {' |& j/ Y2 R% L7 W: i2. Do you want to comment?" u7 R* s8 E' H# ^ v. t1 m l
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4 O) u* p) O/ ZWe have article comments software on AssociatePrograms.com, so you can have your say on any article.
" G7 w; Q; I6 v' K. j+ Z; u1 ]You can comment on this newsletter right now, at the bottom of this newsletter.
; d8 q2 @% F% {: QI love receiving feedback on articles. Good or bad, it's all helpful.
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/ q+ S0 \1 J$ f9 E( V! S! c9 L/ R3. Video affiliate system should boost sales
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) x$ {( h2 j! iAffiliate merchants, I reckon you'll see the huge potential in this...
# u! ?4 o' x" M: C# OYou can now invite your affiliates to place your videos on their websites - with their affiliate links embedded in them.
6 k8 d" u( d! }/ B) r* w- Q" EJoe Chapuis, who's been marketing full-time online since 1996, has created a video affiliate system.! N& o7 Z/ `. V/ J9 H( I# ]5 R, j
It enables affiliate merchants to combine web video with any affiliate program.
5 U# n( R- {! r5 ], ^+ X/ KHere's how Joe explains it - a quick overview:" f! p0 N. }' T6 H1 u" s4 c2 B, i, l6 \
1. You sell widgets.
7 y5 d" U9 s5 L$ L. S2. You have an affiliate program.
# ?# @5 ` w3 G% E3. You create one or more web videos to promote your widgets.
( } }% k' K# K% J& m4. Using the Video Affiliate System, you can invite your affiliates to add your videos to their sites.* H; s& W1 }$ ~& A+ h( t1 A, @; p$ `
5. You provide your affiliates with simple instructions for adding to their sites a video player which is embedded with their affiliate links.
+ Y1 c' ]7 B( Q8 j4 q$ ?9 {: S6. Clicking on one of the hotspot links built into the player sends traffic to you, the merchant, via an affiliate link.
* p2 a0 U2 I3 g1 Q2 I7 f7. All transactions are tracked by your affiliate program as usual.
1 K6 [% f/ E! Z2 E% `4 N6 ~2 c"When your affiliates add your videos to their sites, your web video players are transformed into eye-catching, attention-grabbing affiliate links that will drive tons of targetted to traffic to your site," Joe says.. b# @- }/ S5 g+ n' [1 j
You and your affiliates need do only three simple things to make it happen.
" P% k5 v2 s- P& QThe video affiliate system is one of the video tools available in a new membership site Joe has launched. The membership site is for anyone who wants to put video on their site. You can try it risk-free for 14 days.) j9 C, M( F0 {$ R3 a
This has exciting possibilities. o4 p! n9 f+ I- a
Find out more here...
" I# H" B* w! E+ \/ M8 }4 A2 z, l" @http://www.AssociatePrograms.com/video-system/ g( K' U6 s6 q2 d: B. z8 x
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4. Thought for today: How high?1 x" L1 o- n( d$ }; y2 I0 N# f
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"Nurture your mind with great thoughts, for you will never go any higher than you think." - Benjamin Disraeli |
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