Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
5 a: g9 J5 x* Qtry a few things, make some improvements, and
eventually get to an ad you can't seem to
improve anymore, no matter what you do.
' {  R, n; v- u4 b' g" ?But it's still possible to achieve the breakthrough
you desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
should start out by testing radically different
things, then refine the winners.
6 l) {7 c3 A: H% J& Q% wSo at first you test black vs. white, question
& P: ~+ W# e& m8 m$ C0 m: Cvs. statement, bold claim vs. blind curiosity,
negative vs. positive, pain vs. pleasure.
* J7 y" G: N. n, O, _5 ?. x" k& O- Only after you've tested the wildly different
options do you then focus on refining words,
" u4 l  q& e$ X9 a8 z  otesting capitalization etc etc.
$ W3 g: [7 C% p- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
9 c' d" |7 c% Hto write the ad a different way than you normally would.
6 V/ S7 b" N6 Z$ {) }! I, {Here are some of my favorite filters:
+ x4 B0 m1 f$ Q5 F1.  Nearly every kind of punctuation mark on your
keyboard:
4 Y) d; J( H' u, I! # - $ , % & ' ' " " / ~ : ; ( )
  m) b1 Z1 F+ U+ X3 H, O2 C& eEvery single one of these - or combinations of
them - are not only useful but can attract more attention
4 f# c8 P4 s+ J# _5 [as well.  If you decide you're going to use dashes
  S+ \" U4 H' \' k1 Bor quotes in your ad, it's probably going to cause
4 \2 s# k% k( Myou to write a different ad than you would have.
0 M% u# V1 c" H- U; S% sHere's an example of an ad written around dashes:
Popular Ethernet Terms
6 P9 ~8 ?: Z+ t9 Q& Z" x# t( sComplex Words - Simple Definitions
3 Page Guide - Free PDF Download
& p7 y" b0 x1 g$ K7 Kwww.BB-Elec.com
5 @7 P( b/ }$ c' A, P2.  Rhythm: One of my Mastermind Club members
! k* a. {8 t6 m5 N: H( Jtold me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
  Z% M( I) a" A1 Ssyllables, the 2nd line has 7 syllables and the 3rd
" e9 X1 r4 c, J  E6 A1 y" }+ kline has 5.  He got a huge increase in Click Thru
Rate.
0 G+ v7 |4 ~( ^7 x( }1 bHere's a Haiku ad:
Anger Management
0 F* g" @/ L3 b% ]5 ^& jSmash! Punchbowl is in Pieces
* v2 [  _8 ?' ]( o' Y# wLearn Some Self-Control
www.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
4 D2 l3 D& H2 t" K5 R( n% b5 ]people to click or buy.  It's because being forced to
write a 5 syllable headline made him create a headline
  W. i0 r3 W( b) M' O3 r& She wouldn't have thought of otherwise.
2 O2 x1 B$ I$ P# y( ^: |& Z  w/ N- G3.  Write ads that appeal to each of the five senses:
Taste, Touch, Smell, Sound or Vision.  This one
evokes touch:
The Wildest Massage
The Sensation of Shivers & Tingles
4 ~% j# P& D( S6 ]$ ZThrough Your Skin & Down Your Spine
www.SkilledMassage.com
4.  Reference famous people - you obviously have to
2 O2 H4 H. [5 \: udo it legally and appropriately, but can be very powerful:
. e1 a3 M" T4 D+ fWrinkle Removal Miracle
Skin Transforms in 60 seconds!
4 h) ?( t& _0 S6 k8 x: g(Used by Oprah, Beyonce & Britney)
  Q% N! f. s; g4 n+ r/ g. Gwww.dremu.com
Note the use of parentheses in this ad, too.
5.  Use Metaphors: Vivid word pictures, like this:
) C" ]6 p( V* d* Q1 j2 ]Will Your Wedding Be
, v0 D9 f: S6 b. c# X6 xA Carnival of Utter Confusion,
3 Q  y' L6 U  t) sOr the Happiest day of your life?
TheWeddingOintment.com
6.  Some other things you can try: Trial offers,
  a; ]! h1 R. |5 R+ d. u$ R2 P0 Kguarantees, no obligation, sign up for
/ L6 h( }! [- v) k: i' Ysomething free, pre-qualify with price.
7.  Results within a certain amount of time;
deadlines, i.e. "Deadline is midnight Thursday 5/17"
* T( J$ g- k& |! c7 j(deadline dates are *rarely* seen in Google ads
but can be highly effective); External certification
or credentials, discrediting knock-offs; results in
X easy steps.
תԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。