Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
" s' J3 O' ~  z: H# Y5 Otry a few things, make some improvements, and
; t! u) o& K3 a0 veventually get to an ad you can't seem to
9 K6 [! F4 \- J  T% E" ]7 \$ Cimprove anymore, no matter what you do.
But it's still possible to achieve the breakthrough
6 |$ e1 Q$ S8 ]$ g6 z5 m3 hyou desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
. F( }: T) }& @! k: U' S- G' rshould start out by testing radically different
/ M# g* E, z2 Q; z8 O6 [things, then refine the winners.
So at first you test black vs. white, question
vs. statement, bold claim vs. blind curiosity,
$ F; d$ t9 t+ j; S+ Cnegative vs. positive, pain vs. pleasure.
" I7 Z* v/ j$ m+ D- Only after you've tested the wildly different
options do you then focus on refining words,
testing capitalization etc etc.
- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
to write the ad a different way than you normally would.
% p- a* g3 i- U* YHere are some of my favorite filters:
1.  Nearly every kind of punctuation mark on your
, c: q& P- q/ _9 _2 ikeyboard:
* ^* I! {0 B; y2 A! # - $ , % & ' ' " " / ~ : ; ( )
9 a1 a$ H* s8 M- r! }, O# B+ A. DEvery single one of these - or combinations of
4 ?4 s$ u) Z. G* h7 t+ Rthem - are not only useful but can attract more attention
+ {) S( f4 A$ |$ B: P8 Pas well.  If you decide you're going to use dashes
3 S; R$ K4 Q* n0 I! f/ H; o4 Hor quotes in your ad, it's probably going to cause
you to write a different ad than you would have.
Here's an example of an ad written around dashes:
Popular Ethernet Terms
Complex Words - Simple Definitions
- y/ k- |: A3 @: Z$ P; o2 }) ~3 Page Guide - Free PDF Download
www.BB-Elec.com
5 k$ _. G5 W! h# M- r2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
syllables, the 2nd line has 7 syllables and the 3rd
: d& {; G0 X- d* ?1 f, pline has 5.  He got a huge increase in Click Thru
8 x8 P1 ?+ E7 G/ }Rate.
Here's a Haiku ad:
! ~  Z+ T0 t8 w" b7 J7 m* XAnger Management
4 \- q0 i. O! {5 {6 |" SSmash! Punchbowl is in Pieces
3 o$ p/ H5 e5 h) j5 DLearn Some Self-Control
www.SpringfieldCounseling.com
2 t7 D' p+ ]1 I$ N5 d3 QWell, he didn't get his boost because Haiku causes
2 j0 k( ~: y$ W! o4 tpeople to click or buy.  It's because being forced to
write a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
% Q6 l* \& V3 t2 i8 j( R) a- }3 {3.  Write ads that appeal to each of the five senses:
$ l0 W3 h" l6 c" y+ z2 y6 U* O) x9 J8 ATaste, Touch, Smell, Sound or Vision.  This one
evokes touch:
6 F8 B( Q+ m5 a0 SThe Wildest Massage
The Sensation of Shivers & Tingles
Through Your Skin & Down Your Spine
" a2 a9 a! ^* I4 xwww.SkilledMassage.com
$ {3 V$ n3 C/ N% k" ~$ u4.  Reference famous people - you obviously have to
do it legally and appropriately, but can be very powerful:
Wrinkle Removal Miracle
Skin Transforms in 60 seconds!
(Used by Oprah, Beyonce & Britney)
www.dremu.com
: u% H9 f& N0 JNote the use of parentheses in this ad, too.
% T1 k0 C( }! j" O+ w, _5.  Use Metaphors: Vivid word pictures, like this:
Will Your Wedding Be
* W& |5 p4 S3 k; w  S( AA Carnival of Utter Confusion,
Or the Happiest day of your life?
TheWeddingOintment.com
6.  Some other things you can try: Trial offers,
+ U" K% h8 u5 P3 Q" S9 _guarantees, no obligation, sign up for
something free, pre-qualify with price.
7.  Results within a certain amount of time;
$ p; T) Q5 f, M" {& wdeadlines, i.e. "Deadline is midnight Thursday 5/17"
(deadline dates are *rarely* seen in Google ads
( J: p! _4 O# f. _but can be highly effective); External certification
or credentials, discrediting knock-offs; results in
X easy steps.
5 b5 N: p  l. N: n1 c8 S, _8 J( yתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146
6 f+ F' _- S' g1 X/ r1 M

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。