If you write & test Google ads like I teach, you
8 {, s( { [( ^ ]& }" stry a few things, make some improvements, and
h- Z' C, u. A1 u$ G2 g4 Weventually get to an ad you can't seem to
+ _* K. U1 z4 i; Kimprove anymore, no matter what you do.
s) k: s" k' j/ s% pBut it's still possible to achieve the breakthrough1 K/ P M2 L5 n2 B. u
you desire. Today, some tips on how to achieve that./ a ~( ?* N9 M$ {8 [
- When you do any kind of split testing, you
# W+ M( }- z8 f+ Q7 Y7 N" ?0 \should start out by testing radically different
& Z/ r# t) k: N2 kthings, then refine the winners.1 a: b% W7 o3 y
So at first you test black vs. white, question, u$ [6 j) ]- t! h# W& a
vs. statement, bold claim vs. blind curiosity, - b/ J; N5 z4 {, E+ ?
negative vs. positive, pain vs. pleasure.
0 L* x0 y1 h' i! ~; V- Only after you've tested the wildly different# a+ H5 l2 D* c- l
options do you then focus on refining words,6 X. F! Q0 M' M" m5 o
testing capitalization etc etc. y V( F* z* Q8 Q- T
- One of the most useful things for me is to apply* Z' ^6 W* l- S5 y$ M o3 k
various "filters" to my ads. Each filter forces you
* w) P$ X9 q) uto write the ad a different way than you normally would.( i* f+ i7 x T. Y9 I
Here are some of my favorite filters:6 B3 K" U0 O/ R m r1 D% D
1. Nearly every kind of punctuation mark on your $ A& n$ x0 z B
keyboard:
9 T; _" G* N: |5 K* c! # - $ , % & ' ' " " / ~ : ; ( )
9 D, K5 O$ b- V" N2 j3 MEvery single one of these - or combinations of
! Q' g, F, a* j; J, lthem - are not only useful but can attract more attention
9 o7 ]; G+ ~; h' D' ~+ h, l) M& d& gas well. If you decide you're going to use dashes
; v( L- i5 C. _; |; Por quotes in your ad, it's probably going to cause
5 I- ]& }" F @: Q: I- oyou to write a different ad than you would have.& D: n! i% e/ I. [7 J
Here's an example of an ad written around dashes:
5 f: Q6 ~$ m! C$ p5 ]Popular Ethernet Terms
9 ~: U2 Y, E- b W) nComplex Words - Simple Definitions . y( o1 r2 e4 h; s# c" g
3 Page Guide - Free PDF Download ( A& |/ Q. k- V+ e
www.BB-Elec.com
4 L q* b9 A: S3 H. q0 @2. Rhythm: One of my Mastermind Club members2 ~$ J# S- D8 i5 I- ~+ n
told me he got a huge breakthrough writing his ads/ w8 n& P# c9 u# \1 P! h/ j& c
like Haiku. Haiku is when the first line has 5
" t* M! g) @1 l0 q. Asyllables, the 2nd line has 7 syllables and the 3rd$ l; @* r6 H! G" e% ^$ ~
line has 5. He got a huge increase in Click Thru
: P0 l$ b2 G$ d0 s& B$ Z( MRate." K( u2 Q8 j7 |) u7 n: J
Here's a Haiku ad:
0 q4 m. }, ^3 q' I7 h3 h) H; x* b3 x8 XAnger Management 9 r- I+ \5 F% T$ D) ~
Smash! Punchbowl is in Pieces 4 \8 B+ S, E: f. O
Learn Some Self-Control 4 J4 K% I& ]( o1 U H# M7 | {
www.SpringfieldCounseling.com ( A$ F5 \& \( R$ l7 _
Well, he didn't get his boost because Haiku causes
. i, i% N9 B: ^" P0 O$ apeople to click or buy. It's because being forced to
# \. g% p6 s4 A- ~- o5 X) _6 k; swrite a 5 syllable headline made him create a headline
5 l6 `1 V/ i6 G7 ahe wouldn't have thought of otherwise.8 s! S4 [7 c, L
3. Write ads that appeal to each of the five senses:' ?& H* p! Z7 G- d1 q- C/ h' E
Taste, Touch, Smell, Sound or Vision. This one
, k3 S1 e2 G; ~% y/ o( |& V1 ?" z" aevokes touch:
5 w* A4 z) G4 f) f1 IThe Wildest Massage # ?- @# D0 k. }! y- n6 N/ c6 ^
The Sensation of Shivers & Tingles ) V3 a: h/ I, F3 p5 D
Through Your Skin & Down Your Spine 8 F1 C# M4 o8 u2 T- w5 D6 u- P( B
www.SkilledMassage.com
- J$ w9 i0 w$ k4 t$ @: W% O4. Reference famous people - you obviously have to 0 V6 E$ W6 v' h
do it legally and appropriately, but can be very powerful:: D$ s7 r9 I! x" G
Wrinkle Removal Miracle ( \& D& L8 t0 R2 H8 v
Skin Transforms in 60 seconds!
, }/ {$ d4 ?( C8 W(Used by Oprah, Beyonce & Britney) . t$ P, [& _4 n# u9 T& Q
www.dremu.com
% |: s, h+ \! x( Z7 c# P! O8 k, SNote the use of parentheses in this ad, too.* A$ ]5 _3 r( f, I
5. Use Metaphors: Vivid word pictures, like this:4 n. V" G, M5 B) f4 G
Will Your Wedding Be # b& j! e/ I6 w% Q8 o
A Carnival of Utter Confusion, 2 ?5 P7 x( j; E; \# J% b$ D+ `
Or the Happiest day of your life?
+ g: |3 `' a4 HTheWeddingOintment.com . l1 v( n3 ]( W2 k
6. Some other things you can try: Trial offers,! B. _3 L3 `0 n* j3 d
guarantees, no obligation, sign up for
) r' a& \3 m/ j4 N @2 j }# T! {something free, pre-qualify with price.
, {4 V2 o: `7 m7. Results within a certain amount of time;
. o6 o& a6 v5 r! A3 O4 S2 C( ydeadlines, i.e. "Deadline is midnight Thursday 5/17"
; h/ w; ?( P1 ?1 c(deadline dates are *rarely* seen in Google ads
& K4 x A! Y* Q, gbut can be highly effective); External certification , }( _$ q4 E3 i- P) R7 e0 G0 j
or credentials, discrediting knock-offs; results in
1 q# s! U1 N" W, u y6 X+ s+ Q y7 AX easy steps.) S9 f: y3 p$ M( z2 I+ d
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