Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
try a few things, make some improvements, and
eventually get to an ad you can't seem to
6 G7 d8 [6 D% Limprove anymore, no matter what you do.
: T! P4 B( L9 J2 B0 aBut it's still possible to achieve the breakthrough
you desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
should start out by testing radically different
, R3 T5 ^* |$ s0 G& Z, Jthings, then refine the winners.
' I/ ^. r7 U8 D# DSo at first you test black vs. white, question
vs. statement, bold claim vs. blind curiosity,
negative vs. positive, pain vs. pleasure.
2 Q$ C/ G1 ?  P- b0 Z- Only after you've tested the wildly different
6 I* }; Q0 ]$ U& c+ }' |; ~( toptions do you then focus on refining words,
testing capitalization etc etc.
- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
$ ]9 a$ n5 X; G  M1 }' I, c/ hto write the ad a different way than you normally would.
Here are some of my favorite filters:
1.  Nearly every kind of punctuation mark on your
keyboard:
8 p9 q1 O4 m# p8 J/ d. G! _- I3 O& G! # - $ , % & ' ' " " / ~ : ; ( )
Every single one of these - or combinations of
5 D8 i# b+ {8 L/ p/ \$ nthem - are not only useful but can attract more attention
2 ^7 G0 e  D. d% R- ]0 G1 Pas well.  If you decide you're going to use dashes
or quotes in your ad, it's probably going to cause
you to write a different ad than you would have.
Here's an example of an ad written around dashes:
. t2 Z/ Q0 v" f* w- r% qPopular Ethernet Terms
Complex Words - Simple Definitions
7 a7 {" H9 c" M8 L& w: {+ @3 Page Guide - Free PDF Download
: e+ X8 G. t/ |6 Lwww.BB-Elec.com
1 t3 D( i5 E+ ]2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
syllables, the 2nd line has 7 syllables and the 3rd
9 P/ j( {3 B4 ^5 G: @& jline has 5.  He got a huge increase in Click Thru
8 x0 j3 L. c7 L9 ^  Z: `1 |7 xRate.
Here's a Haiku ad:
Anger Management
. \! W, ^( V4 n; ~* q, JSmash! Punchbowl is in Pieces
Learn Some Self-Control
8 C9 J/ [3 Y" H# R- ^' s* @2 Uwww.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
people to click or buy.  It's because being forced to
" c) g! J% f5 E% ~3 qwrite a 5 syllable headline made him create a headline
he wouldn't have thought of otherwise.
3.  Write ads that appeal to each of the five senses:
# B: ]2 t% P3 C4 `1 f6 ^Taste, Touch, Smell, Sound or Vision.  This one
evokes touch:
The Wildest Massage
4 I2 D! Q, F7 y1 r4 FThe Sensation of Shivers & Tingles
Through Your Skin & Down Your Spine
www.SkilledMassage.com
4.  Reference famous people - you obviously have to
) f, H8 x# H# k7 {& a' {do it legally and appropriately, but can be very powerful:
Wrinkle Removal Miracle
Skin Transforms in 60 seconds!
(Used by Oprah, Beyonce & Britney)
www.dremu.com
Note the use of parentheses in this ad, too.
1 l( m; E& i& e; R# g& X% }5.  Use Metaphors: Vivid word pictures, like this:
Will Your Wedding Be
% ?% E1 F2 u8 V0 @% d/ lA Carnival of Utter Confusion,
Or the Happiest day of your life?
# \. D# K# G: h6 u1 A4 vTheWeddingOintment.com
6.  Some other things you can try: Trial offers,
8 a+ [( B% d3 ]1 z& Y; F) vguarantees, no obligation, sign up for
something free, pre-qualify with price.
0 k- e# M3 u+ ^6 e4 `7.  Results within a certain amount of time;
1 m( @8 r; U1 x, G. Fdeadlines, i.e. "Deadline is midnight Thursday 5/17"
! {6 ^& X* A8 p" e6 |& a% ?(deadline dates are *rarely* seen in Google ads
4 D! k& F1 A: I9 kbut can be highly effective); External certification
or credentials, discrediting knock-offs; results in
& y( f) z5 m/ a0 MX easy steps.
תԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146
1 Y! U# \& p( ~' s  g, K+ P

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。