Ideas for Writing Better Google Ads

If you write & test Google ads like I teach, you
8 {, s( {  [( ^  ]& }" stry a few things, make some improvements, and
  h- Z' C, u. A1 u$ G2 g4 Weventually get to an ad you can't seem to
+ _* K. U1 z4 i; Kimprove anymore, no matter what you do.
  s) k: s" k' j/ s% pBut it's still possible to achieve the breakthrough
you desire. Today, some tips on how to achieve that.
- When you do any kind of split testing, you
# W+ M( }- z8 f+ Q7 Y7 N" ?0 \should start out by testing radically different
& Z/ r# t) k: N2 kthings, then refine the winners.
So at first you test black vs. white, question
vs. statement, bold claim vs. blind curiosity,
negative vs. positive, pain vs. pleasure.
0 L* x0 y1 h' i! ~; V- Only after you've tested the wildly different
options do you then focus on refining words,
testing capitalization etc etc.
- One of the most useful things for me is to apply
various "filters" to my ads.  Each filter forces you
* w) P$ X9 q) uto write the ad a different way than you normally would.
Here are some of my favorite filters:
1.  Nearly every kind of punctuation mark on your
keyboard:
9 T; _" G* N: |5 K* c! # - $ , % & ' ' " " / ~ : ; ( )
9 D, K5 O$ b- V" N2 j3 MEvery single one of these - or combinations of
! Q' g, F, a* j; J, lthem - are not only useful but can attract more attention
9 o7 ]; G+ ~; h' D' ~+ h, l) M& d& gas well.  If you decide you're going to use dashes
; v( L- i5 C. _; |; Por quotes in your ad, it's probably going to cause
5 I- ]& }" F  @: Q: I- oyou to write a different ad than you would have.
Here's an example of an ad written around dashes:
5 f: Q6 ~$ m! C$ p5 ]Popular Ethernet Terms
9 ~: U2 Y, E- b  W) nComplex Words - Simple Definitions
3 Page Guide - Free PDF Download
www.BB-Elec.com
4 L  q* b9 A: S3 H. q0 @2.  Rhythm: One of my Mastermind Club members
told me he got a huge breakthrough writing his ads
like Haiku.  Haiku is when the first line has 5
" t* M! g) @1 l0 q. Asyllables, the 2nd line has 7 syllables and the 3rd
line has 5.  He got a huge increase in Click Thru
: P0 l$ b2 G$ d0 s& B$ Z( MRate.
Here's a Haiku ad:
0 q4 m. }, ^3 q' I7 h3 h) H; x* b3 x8 XAnger Management
Smash! Punchbowl is in Pieces
Learn Some Self-Control
www.SpringfieldCounseling.com
Well, he didn't get his boost because Haiku causes
. i, i% N9 B: ^" P0 O$ apeople to click or buy.  It's because being forced to
# \. g% p6 s4 A- ~- o5 X) _6 k; swrite a 5 syllable headline made him create a headline
5 l6 `1 V/ i6 G7 ahe wouldn't have thought of otherwise.
3.  Write ads that appeal to each of the five senses:
Taste, Touch, Smell, Sound or Vision.  This one
, k3 S1 e2 G; ~% y/ o( |& V1 ?" z" aevokes touch:
5 w* A4 z) G4 f) f1 IThe Wildest Massage
The Sensation of Shivers & Tingles
Through Your Skin & Down Your Spine
www.SkilledMassage.com
- J$ w9 i0 w$ k4 t$ @: W% O4.  Reference famous people - you obviously have to
do it legally and appropriately, but can be very powerful:
Wrinkle Removal Miracle
Skin Transforms in 60 seconds!
, }/ {$ d4 ?( C8 W(Used by Oprah, Beyonce & Britney)
www.dremu.com
% |: s, h+ \! x( Z7 c# P! O8 k, SNote the use of parentheses in this ad, too.
5.  Use Metaphors: Vivid word pictures, like this:
Will Your Wedding Be
A Carnival of Utter Confusion,
Or the Happiest day of your life?
+ g: |3 `' a4 HTheWeddingOintment.com
6.  Some other things you can try: Trial offers,
guarantees, no obligation, sign up for
) r' a& \3 m/ j4 N  @2 j  }# T! {something free, pre-qualify with price.
, {4 V2 o: `7 m7.  Results within a certain amount of time;
. o6 o& a6 v5 r! A3 O4 S2 C( ydeadlines, i.e. "Deadline is midnight Thursday 5/17"
; h/ w; ?( P1 ?1 c(deadline dates are *rarely* seen in Google ads
& K4 x  A! Y* Q, gbut can be highly effective); External certification
or credentials, discrediting knock-offs; results in
1 q# s! U1 N" W, u  y6 X+ s+ Q  y7 AX easy steps.
תԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146
9 z! m9 `* ~3 Y) g  G

轉別人的帖子要寫清楚是轉的，我原貼可是寫清楚出自老外的

哈哈，樓主被抓到了。