If you write & test Google ads like I teach, you
" s' J3 O' ~ z: H# Y5 Otry a few things, make some improvements, and
; t! u) o& K3 a0 veventually get to an ad you can't seem to
9 K6 [! F4 \- J T% E" ]7 \$ Cimprove anymore, no matter what you do.1 K( q2 O/ g9 B" |& G$ Y+ @; a
But it's still possible to achieve the breakthrough
6 |$ e1 Q$ S8 ]$ g6 z5 m3 hyou desire. Today, some tips on how to achieve that.1 R H- V) e/ i! ?0 x" F
- When you do any kind of split testing, you
. F( }: T) }& @! k: U' S- G' rshould start out by testing radically different
/ M# g* E, z2 Q; z8 O6 [things, then refine the winners.4 H) D1 y; d: `9 d: C6 i. \ i+ x8 E
So at first you test black vs. white, question7 g; J& C% Y5 v- O
vs. statement, bold claim vs. blind curiosity,
$ F; d$ t9 t+ j; S+ Cnegative vs. positive, pain vs. pleasure.
" I7 Z* v/ j$ m+ D- Only after you've tested the wildly different0 k$ |1 c2 o1 ?5 W6 h
options do you then focus on refining words,( L& G( C, Z+ u( r6 b: _. l! X
testing capitalization etc etc.1 e) [* h9 r- P O0 f$ n
- One of the most useful things for me is to apply" T* L6 U9 r4 S0 d" c
various "filters" to my ads. Each filter forces you5 @9 o3 b! Z+ w, d5 j
to write the ad a different way than you normally would.
% p- a* g3 i- U* YHere are some of my favorite filters:1 a/ w" }2 U1 q" M
1. Nearly every kind of punctuation mark on your
, c: q& P- q/ _9 _2 ikeyboard:
* ^* I! {0 B; y2 A! # - $ , % & ' ' " " / ~ : ; ( )
9 a1 a$ H* s8 M- r! }, O# B+ A. DEvery single one of these - or combinations of
4 ?4 s$ u) Z. G* h7 t+ Rthem - are not only useful but can attract more attention
+ {) S( f4 A$ |$ B: P8 Pas well. If you decide you're going to use dashes
3 S; R$ K4 Q* n0 I! f/ H; o4 Hor quotes in your ad, it's probably going to cause" z6 w- q8 _( Q* E2 j# x* ^8 ~
you to write a different ad than you would have.. [# j( z6 F+ j! b- B8 t
Here's an example of an ad written around dashes:$ X& g1 v9 a9 Q" S
Popular Ethernet Terms 4 M1 \9 q' M3 P
Complex Words - Simple Definitions
- y/ k- |: A3 @: Z$ P; o2 }) ~3 Page Guide - Free PDF Download # z' P4 V) x- K( U* o D1 M
www.BB-Elec.com
5 k$ _. G5 W! h# M- r2. Rhythm: One of my Mastermind Club members. a$ K1 {1 o5 p g
told me he got a huge breakthrough writing his ads& E }, b+ u" N2 V: E+ Q e
like Haiku. Haiku is when the first line has 5 * p7 k: y/ L( Y/ y+ H) n5 s
syllables, the 2nd line has 7 syllables and the 3rd
: d& {; G0 X- d* ?1 f, pline has 5. He got a huge increase in Click Thru
8 x8 P1 ?+ E7 G/ }Rate.- a$ { g- N* h8 P# y
Here's a Haiku ad:
! ~ Z+ T0 t8 w" b7 J7 m* XAnger Management
4 \- q0 i. O! {5 {6 |" SSmash! Punchbowl is in Pieces
3 o$ p/ H5 e5 h) j5 DLearn Some Self-Control # K$ d) i6 b3 E% a* _; Y1 ]) c2 u" w
www.SpringfieldCounseling.com
2 t7 D' p+ ]1 I$ N5 d3 QWell, he didn't get his boost because Haiku causes
2 j0 k( ~: y$ W! o4 tpeople to click or buy. It's because being forced to4 A' j# S$ `; ?/ H
write a 5 syllable headline made him create a headline$ C$ a' X5 N; c$ P$ f5 E
he wouldn't have thought of otherwise.
% Q6 l* \& V3 t2 i8 j( R) a- }3 {3. Write ads that appeal to each of the five senses:
$ l0 W3 h" l6 c" y+ z2 y6 U* O) x9 J8 ATaste, Touch, Smell, Sound or Vision. This one7 {* w/ H) H Z" `+ O% M3 V; s7 f
evokes touch:
6 F8 B( Q+ m5 a0 SThe Wildest Massage ' d8 Y: \. E5 Z' J6 S, s
The Sensation of Shivers & Tingles 3 i! o# q& o- S) _
Through Your Skin & Down Your Spine
" a2 a9 a! ^* I4 xwww.SkilledMassage.com
$ {3 V$ n3 C/ N% k" ~$ u4. Reference famous people - you obviously have to 4 t$ Z% `5 v# N- S5 q. ^1 `
do it legally and appropriately, but can be very powerful:+ Y; p; _/ |& E
Wrinkle Removal Miracle 2 B8 Z1 h7 s6 Z& e
Skin Transforms in 60 seconds! ; s6 w3 ]& P: ^+ h& l1 b! ]
(Used by Oprah, Beyonce & Britney) 9 Y$ W* N3 e) w1 U! d1 ^4 A0 Z; h1 J
www.dremu.com
: u% H9 f& N0 JNote the use of parentheses in this ad, too.
% T1 k0 C( }! j" O+ w, _5. Use Metaphors: Vivid word pictures, like this:7 ^, A0 ] L; z/ ?6 g' P! r9 i4 A8 V& y
Will Your Wedding Be
* W& |5 p4 S3 k; w S( AA Carnival of Utter Confusion, " }+ k5 H5 S y( U1 ^! G
Or the Happiest day of your life? . Q. s" O% ?# D4 U7 k7 l; [
TheWeddingOintment.com + c7 a- Z# l w* M: q3 A1 V1 I
6. Some other things you can try: Trial offers,
+ U" K% h8 u5 P3 Q" S9 _guarantees, no obligation, sign up for/ e' O1 X0 j% p, e
something free, pre-qualify with price.* _# g% h( O; A' K, Y' r
7. Results within a certain amount of time;
$ p; T) Q5 f, M" {& wdeadlines, i.e. "Deadline is midnight Thursday 5/17" 2 v5 E0 w" T3 j% f6 ?2 m: ]; l+ L
(deadline dates are *rarely* seen in Google ads
( J: p! _4 O# f. _but can be highly effective); External certification & Q3 ^+ b3 E$ U3 J7 q* R; c8 V1 M
or credentials, discrediting knock-offs; results in 7 F- Z3 h8 x2 f" G3 S& k
X easy steps.
5 b5 N: p l. N: n1 c8 S, _8 J( yתԘǫע÷??Pubsense.cn,??̹?ؖ???http://www.pubsense.cn/viewthread.php?tid=146
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