Audience Intelligence Tools# e7 ^" f; \' ?) }* i' b! u! d
Demographics Prediction; E# K' D0 l ]- w' N
Predict a user's age, gender, and other demographic information, based on their online behavior
' j8 ~, g3 u2 J4 j& U' cDetecting Online Commercial Intention# E G& v8 G( C5 L* o z
Predict customer intention to do a transaction based on their search queries or recently visited URLs, q5 H$ f. D& p# y
Local Ads on PC
/ G; Y" o& b8 \8 C8 z- `Delivers relevant local ads based on a user's current location( |# J# P. n; q: e; w( l
Explore MSN' `' c; Y2 z1 \8 |; X C' B/ n
Analyze publisher website content and its audience for ad placement and targeting
5 q$ S4 w4 `& P! {# f) C[Retired]Forecasting Search Volume Seasonality
- n/ D6 U% \7 k( C0 l, pForecast the seasonality patterns of search queries. r+ V/ ^7 g8 L! `3 i
& Y% N# a6 X( b
Keyword Research Tools
3 N. I1 E1 Y0 E) N& x9 \5 P. N2 x6 ?Entity Association Graph
% Q9 X+ a% A# ~8 Y* ~Explore the correlations among entities when they co-occur within a query or user session/ B3 U5 D& P# M, V* D+ Z
Keyword Group Detection9 Q4 o8 Q! v5 L, L
Given a word or phrase, find a set of similar words among the online queries
% g/ @& Q% }& f0 m4 q2 C/ gKeyword Mutation Detection) @! v% x8 Z/ N' R% ]6 N4 x
Detect frequent misspellings or alternative spellings of the same keyword in search query logs i J s3 H$ _- O
Keyword Forecast
1 x- V& p( X7 G- [1 Q+ v1 k- LForecast the impression count and demographic predictions using a selected list of keywords
* v3 g+ \& B5 b$ nSearch Funnels
3 q" o3 N/ [2 w, B* j% P* [Analyze and visualize user search sequences in the form of funnels
" l: m& Y1 G; w2 A4 O$ y[Graduated]Keyword Service Platform (KSP)
- F. S+ A4 z3 ^. mKeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs8 f$ {4 \/ e. f1 s' h- e
# k# J" @, `- x0 Y+ l: OContent Analysis Tools2 e/ D( O0 z9 N ?- }# ?& C3 J( n
People Name Detection$ m% H. ~, C+ @. y) h$ e
Detect names of people in a query
( |2 _8 D# M0 ^1 }Product Classification; L) I) K( T% i7 S1 M
Classify products into categories
B6 d- r/ N8 s$ u4 yCross-Language Keyword Suggestion+ D& r5 { F; H% y
Suggest relevant queries in a different language based on the query logs
1 f* ?/ P; k# n! h% p! |6 bContent Categorization
/ Q3 Y3 \+ y8 N8 s/ LClassify websites into categories
- f% @- C7 X# w* m4 W0 }0 ~Detecting Geographical Location& W1 c0 g+ D$ ]2 d j1 t; S/ t7 v
Provide additional location details in a search query3 {2 A. M5 G- \, b1 O
Entity Analysis
) J7 m6 X+ \. a7 v) uAnalyze multiple-word entities in a search query7 D2 w0 s/ k0 c7 p+ K' t
Sensitive Webpage Detection- ^6 v' g' d0 _
Detect whether a Web page contains sensitive content4 v& D8 [8 t2 B6 \* ?
Context-based Acronym Resolution E* Q8 m! {' W5 P& x5 M/ _( N
Expand acronyms and abbreviations based on related search keywords
* o+ u5 ?. K$ z. Y$ K! Q* qAd Text Writer4 m% P+ K. d( a6 O
Automatically generate text ads for an input URL8 \0 R+ t6 W/ s
* {2 U j! X M+ P
Video & Interactive Media Tools2 {/ L6 N& y4 N1 }) m3 [* Y
Video Hyperlink0 z# Q/ @ [8 C C2 ]1 n7 u
Employ user interaction to get more information about objects in a video; R5 [6 x# q7 @" h+ P, ~0 }
0 H$ q3 Z8 h9 e" kSocial Networks Tools
/ m7 _( H: H8 q' SSocial Video4 }6 w0 Q+ l% A
Add and share comments on video frames. |
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發表於 2008-9-6 16:02:15
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