Audience Intelligence Tools
' F* ?/ a$ ]- d; YDemographics Prediction6 ~9 I) ~# K: \" A. ?& Q4 w
Predict a user's age, gender, and other demographic information, based on their online behavior
|3 E$ `6 j3 q( H5 \1 }Detecting Online Commercial Intention
* q O- m$ H5 UPredict customer intention to do a transaction based on their search queries or recently visited URLs# E: P9 U: Q8 ]5 ^/ _
Local Ads on PC1 N. k' m: U/ I
Delivers relevant local ads based on a user's current location
, w7 J# M9 T3 z2 G1 J( tExplore MSN
. @3 Q5 ?' s" r( f1 u! J# V7 }Analyze publisher website content and its audience for ad placement and targeting) x2 c8 n) ]: g% S! q6 Q4 {4 V
[Retired]Forecasting Search Volume Seasonality" A7 a U, C6 W2 B! I
Forecast the seasonality patterns of search queries
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; h8 P. j* X5 U- i& V; nKeyword Research Tools
2 t# A4 B- [! P( mEntity Association Graph
Q& `% S$ G* w* U5 p! g8 HExplore the correlations among entities when they co-occur within a query or user session
% E* r \) P5 D4 sKeyword Group Detection" j& N& c% c5 d9 }* G) M' u0 i
Given a word or phrase, find a set of similar words among the online queries
" ~. [5 r) y- r7 \, c: @7 PKeyword Mutation Detection
7 }& p3 p7 J. ] YDetect frequent misspellings or alternative spellings of the same keyword in search query logs
6 I& [1 Z1 N% H- v$ w: M7 ~Keyword Forecast
& r. L# [' t [7 @9 d0 V3 yForecast the impression count and demographic predictions using a selected list of keywords3 {; b0 M) j4 C
Search Funnels( Q9 w$ r( l% u" k! v
Analyze and visualize user search sequences in the form of funnels
" B/ w% c! j! K4 z6 l6 C$ v0 ]& e[Graduated]Keyword Service Platform (KSP)9 y! U/ a' J- B! P) ~
KeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs) s1 B+ F: ^; G% P; }
- Z) z+ p. _) q, C) zContent Analysis Tools
3 E5 E* R" l/ B6 c% F4 iPeople Name Detection+ J. u T! r( E7 v* Z/ z6 R, x$ K; K* w
Detect names of people in a query2 p8 q2 V4 I8 V" Q
Product Classification
. N* @* }. y" W, t1 a( GClassify products into categories1 o+ m# |1 K6 W6 x2 |
Cross-Language Keyword Suggestion
- x: f/ z7 E! h/ E! e3 b" c: ZSuggest relevant queries in a different language based on the query logs
! b/ h' Q' G) l" t6 lContent Categorization
. B4 \% }! E1 j* p" cClassify websites into categories
+ |2 D- [+ X$ x9 L$ FDetecting Geographical Location5 I# M) W8 o) X
Provide additional location details in a search query
& k. k( C9 _5 Z9 vEntity Analysis
$ D: `1 E" [/ Z- q! W9 e# B; EAnalyze multiple-word entities in a search query
& c3 l: A! B0 F& USensitive Webpage Detection: A9 S2 S% p, k) _. E( h
Detect whether a Web page contains sensitive content
% x! O: x2 J& T) x* }0 F( nContext-based Acronym Resolution
' a( x" C1 \& ZExpand acronyms and abbreviations based on related search keywords
* @; q! C% M- V# Z& VAd Text Writer
! E# t c3 D& T& [$ `Automatically generate text ads for an input URL
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% K. S A# r6 s( dVideo & Interactive Media Tools0 l6 ?8 A/ Z3 |& R1 @3 c8 w
Video Hyperlink
& w3 g4 D5 o$ G/ \ I. KEmploy user interaction to get more information about objects in a video
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) b1 c0 d. Q9 O" I' gSocial Networks Tools
3 C! @( u' q1 M3 @Social Video2 @* i' \% W- s! ~, ?
Add and share comments on video frames. |
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