Audience Intelligence Tools- L$ j( z8 ^# U9 {" T$ ?8 ?& a
Demographics Prediction' _1 _ c$ E: u0 ^8 T& i
Predict a user's age, gender, and other demographic information, based on their online behavior6 m, z8 k+ w3 \/ y: Z( J8 G1 A+ L2 [
Detecting Online Commercial Intention
# A9 D' W9 v* B& [$ rPredict customer intention to do a transaction based on their search queries or recently visited URLs
9 f9 G0 y* ?) T5 h% x4 K8 _Local Ads on PC# K) j7 I7 e) X+ c9 b3 w* e
Delivers relevant local ads based on a user's current location6 H0 i7 H8 X. r# J* g8 V
Explore MSN! Z: {+ h1 r% g* Z1 ~# N7 j
Analyze publisher website content and its audience for ad placement and targeting
# |* }9 S/ M) |[Retired]Forecasting Search Volume Seasonality$ m" Z% ~* V1 U$ l) R
Forecast the seasonality patterns of search queries
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$ G& q# |' @% n2 G1 O, x) @Keyword Research Tools4 G2 q$ j% y3 i, i7 p, h
Entity Association Graph
Q, x0 ^% c$ s( R; d8 I" E( tExplore the correlations among entities when they co-occur within a query or user session
- p" E) w1 W+ S7 g( _4 mKeyword Group Detection
/ M$ b$ ^4 X+ ]" k3 L b' {Given a word or phrase, find a set of similar words among the online queries" G4 d/ y# `# E
Keyword Mutation Detection
& S2 S/ ~, V/ N% M- V Z" aDetect frequent misspellings or alternative spellings of the same keyword in search query logs" `, _) o/ j6 J! r X8 j3 O; S
Keyword Forecast4 l' |9 O' d$ O& d; z3 C+ F/ i* s
Forecast the impression count and demographic predictions using a selected list of keywords+ V8 U! E' q: w$ e' V
Search Funnels$ s8 n, E7 q5 A
Analyze and visualize user search sequences in the form of funnels3 a+ t3 X- } J* h/ y
[Graduated]Keyword Service Platform (KSP)
$ W$ O8 F8 A8 ]4 SKeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs, D3 M; a( d" p( l8 D x
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Content Analysis Tools$ j# {& Y5 d6 w; @& o: u, x% O# y
People Name Detection* ?5 H" L. h& k
Detect names of people in a query
- e: C% \; |) J; BProduct Classification
x* ?7 s9 [7 r; u. _! v+ lClassify products into categories+ }8 J$ t2 M5 i( i1 n1 S# l
Cross-Language Keyword Suggestion
1 V$ ?* p& |) U' ASuggest relevant queries in a different language based on the query logs( N: N5 w6 {5 R& x0 g4 `3 Z
Content Categorization0 r8 g5 ]. ^ G1 d4 f" ^
Classify websites into categories$ l. ?+ U7 a9 F' N
Detecting Geographical Location
# T+ H4 A* B8 x9 W2 F5 yProvide additional location details in a search query, A7 O5 f6 g3 l& y2 W
Entity Analysis* g$ D# O$ ~# u
Analyze multiple-word entities in a search query& W/ |& c, H9 U! {" M' ^3 b! F
Sensitive Webpage Detection4 i6 m0 F" n& ]3 ~/ [7 s9 w4 g4 Q& v
Detect whether a Web page contains sensitive content
9 K. O9 A9 Q5 F% `. }! {1 A0 r: m. |: L$ LContext-based Acronym Resolution/ [8 F8 N0 \/ S0 Q3 Q
Expand acronyms and abbreviations based on related search keywords! u+ j: T1 Z: Z7 i
Ad Text Writer
2 N0 \+ Z4 z( V- N+ aAutomatically generate text ads for an input URL
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4 l1 z! S6 G' b" z! aVideo & Interactive Media Tools
' ^. o' m6 w, v" n2 RVideo Hyperlink
3 Z9 y, Q. e, Q# j% ^5 k. ]Employ user interaction to get more information about objects in a video
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Social Networks Tools v# _+ J. \+ W/ r4 n Z
Social Video. |: _* k4 n# x7 Y( z
Add and share comments on video frames. |
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