Audience Intelligence Tools+ w# S( w; _2 L. V, O0 G6 Q
Demographics Prediction2 ~8 B6 ?1 F8 T! a/ y# X P
Predict a user's age, gender, and other demographic information, based on their online behavior* T$ Z& u' O9 q N* F
Detecting Online Commercial Intention' ^# ?/ x( a ~ G
Predict customer intention to do a transaction based on their search queries or recently visited URLs; F5 _$ d) _' }7 C9 }3 I8 e; C" _
Local Ads on PC5 O! j0 O( k# ~( X7 B0 M$ |
Delivers relevant local ads based on a user's current location0 a7 w( t# j) R# c E @2 s
Explore MSN
0 T v3 o1 @0 yAnalyze publisher website content and its audience for ad placement and targeting l1 P) X4 D5 K( L0 ]
[Retired]Forecasting Search Volume Seasonality' L7 q8 y" s. A8 g
Forecast the seasonality patterns of search queries
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' K! i Y* \' Q9 T* ^4 l( `7 PKeyword Research Tools) G4 _% U0 l2 o9 V! u d; I, s# l
Entity Association Graph
6 I f; x8 u) VExplore the correlations among entities when they co-occur within a query or user session& z5 l; R* U7 K: d
Keyword Group Detection
. N: ^1 j, C- L" @Given a word or phrase, find a set of similar words among the online queries8 ]1 @0 J+ x t3 g: @
Keyword Mutation Detection
0 b h) k( z% R) b% \% F* ZDetect frequent misspellings or alternative spellings of the same keyword in search query logs- ?1 C% P4 i4 L9 B( I: c
Keyword Forecast$ h5 L/ o' |0 W2 a; m
Forecast the impression count and demographic predictions using a selected list of keywords
$ J; |: c$ a) JSearch Funnels
. `) x/ b4 O& iAnalyze and visualize user search sequences in the form of funnels
P; Q& [* W! t) M! s[Graduated]Keyword Service Platform (KSP)
4 ^+ y6 j% y! E' y- gKeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs
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$ A0 V% s) t! m( |, V& q& T1 GContent Analysis Tools
" b' v$ ^! }% ^; c6 i' i" qPeople Name Detection
, v" f' q; }. m4 j* s( z FDetect names of people in a query4 ]5 Z P0 h" M* `
Product Classification; S M" K5 {7 @0 |3 _: L
Classify products into categories" y4 o$ S& E- Y: `$ c! X0 E
Cross-Language Keyword Suggestion+ L. k- U! ]1 j% h" z: |
Suggest relevant queries in a different language based on the query logs
* n0 o, S: e) v, x+ r' cContent Categorization3 W0 _$ U7 X$ V# c8 ]. K9 x
Classify websites into categories
/ e1 |! M& s: w9 k w" {) yDetecting Geographical Location
. }: e: ?! {# u& C6 qProvide additional location details in a search query6 e+ L5 Q9 T4 m2 [, k3 Z+ s
Entity Analysis
& B R5 l# S7 |' u5 g% N. T j; gAnalyze multiple-word entities in a search query. `8 \, b6 A' P8 Y. }& }& u
Sensitive Webpage Detection
7 d" r9 y6 ^+ G# j6 ~7 r# ODetect whether a Web page contains sensitive content# s3 }" I) C4 g6 t) ]7 s
Context-based Acronym Resolution
0 }- A/ Z: b- |' \Expand acronyms and abbreviations based on related search keywords8 `7 O& q5 W6 _4 h
Ad Text Writer8 }" I, C. i+ i8 ?
Automatically generate text ads for an input URL" O2 h% u5 D a( R
, Q" |" \+ m$ o5 P8 YVideo & Interactive Media Tools
4 `. }3 w: S4 d+ z X8 _3 QVideo Hyperlink
" L) w% K# n0 M% PEmploy user interaction to get more information about objects in a video1 @$ F5 C1 h! V" Q
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Social Networks Tools8 B0 \6 K) @* B7 K9 t
Social Video" r$ F' }: \8 W
Add and share comments on video frames. |
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