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Web 2.0: A Strategy Guide Business thinking and strategies behind successful Web 2.0 implementations.
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! B5 h6 R8 S9 j( J* U+ D a: tBy Amy Shuen$ y3 ]8 t! Q' B8 x( _2 P
April 2008/ i H+ N! F1 d- s, G
Pages: 266$ L- u! q' P8 ^: J6 n9 n% b
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- F' C# G1 a; I! I" c% mWeb 2.0 makes headlines, but how does it make money? This concise guideexplains what's different about Web 2.0 and how those differences canimprove the bottom line. Whether you're an executive, a small businessowner, or an entrepreneur, Web 2.0: A Strategy Guide illustratesthrough real life examples how various businesses are creating newopportunities on today's Web. This book is about strategy rather thanthe technology itself
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