super affliate的秘密(轉譯)

顯示全部樓層 · 發表於 2009-1-3 14:19:49

I often get this question : 「Amit, I love your blog and all the info you give out, but honestly already what』s the secret to being a successful super affiliate?」

經常有人問到，怎麼樣才能夠成為真正的超級高手呢？

As I』ve said before there』s really is NO secret to becoming a super affiliate, however, there are two concepts, idea, or whatever you want to call them, that if you understand these 2 concepts, I mean REALLY understand them, then you』re either already a super affiliate or quickly on your way to becoming one.
其實並沒有什麼絕招，關鍵在於你深入的理解兩個概念或者說理念。

So what are these two concepts you need to understand??

TESTING & SCALING
這兩個理念就是測試和規模化

What exactly do I mean by testing and scaling?

Here』s what I mean by testing:

Assuming you understanding the basics of ppc affiliate marketing, and most of you do, whether you want to believe it or not.

You first goal is to test, test, test.

Test different affiliate offers, test different keywords for your affilaite offers, test different landing page copy, test different Google ad copy, most importantly test different strategies for successfully launching & growing a profitable affiliate offer.
測試不同的AFF關鍵字，不同的產品，不同的項目，不同的LP頁面，不同的廣告語，最為重要的是測試不同的策略，成功盈利的項目的策略。
Once you found a good affilaite offer and tested enough keywords, Google Ad copy, and landing page copy to produce a consistently profitable affiliate campaign (even if it』s only $25/day profit), your next goal is to SCALE your campaign.
當你測試發現了一個有利潤的項目時，你要做的就是加大規模。

What most affiliates do at this point is they jump up with joy at their $25/day campaign, and then go into a completely different niche with a completely different strategy.

THIS IS A BIG MISTAKE.
最大的錯誤在於，發現一個利基市場後，馬上去研究另外一個市場。

If you have been busting your butt optimizing an affiliate offer and got it to $25/profit you need to LEVERAGE everything you discovered while making that offer profitable. This is what I call scaling your affiliate business.

You want to do everything you can to MULTIPLY that $25/day into $300/day or even, in some cases, $3000/day.

I』ll get into a lot more detail about this is Part II of my post, but here』s a few ways to scale your profitable affiliate offer:
至於如何增加規模，我在第二部分有詳細的說明。下面有一些小的方法來擴大你的規模、增加你的利潤。

Aggressively expand your keywords list, go wider and deeper.
猛烈地擴大你的關鍵詞列表，在橫向和縱向上都可以進行擴展。

Promote other affilaite offers in the same or in a very similar niche. In this case you』re leveraging everything you learned in your niche, what type of keywords and copy work best, that is. You discover that with different products in that same or similar niche, the same type of copy and keywords work well.
推廣類似的項目，用你已經測試出來的方法。

Expand your campaign onto other search engines, this is a no brainer, but you』d be surprised how many affiliates don』t take the time to do this. I run some of my top offers on up to 5 different search engines.
推廣到不同的搜索引擎，我一般放到5個不同的搜索引擎。

If your strategy is unique, replicate the same strategy you used to make your affiliate offer profitable in other niches. For example if your bidding on misspelled domain names, and have found a really effective way of doing this that generates high ROI, then duplicate this in as many niches as you can.
An essential key to building SCALE is systemization.
最重要的來規模化的方法是「系統化」

Building scale without a system can be an insane amount of work.

What do I mean by systemization anyway?

What I mean by 「system」 is a nearly automated step by step process that allows you to dramatically speed up the process of scaling your business.

Here』s an example: I』ve had a lot of success scaling my affiliate offers by pumping up the amount of keywords I』m bidding on, in particular broad keywords. It』s not uncommon for me to add 20k, 30k, or even 50k of keywords to a campaign I』m scaling.

Now setting up targeted adgroups can be a nightmare for 50k keywords, and especially if it』s a BROAD keyword list (that is with lots of related and lateral keywords, and not just long tails combinations).

I have a whole system in place, including a team of people that I』ve trained to clean, sort, & group the keywords. Plus I』ve developed some bulk methods to setting up 100s, even 1000s of adgroups in a very short period of time.

你要有一套系統來擴大你的規模。我的一些方法：用大量的關鍵詞，20K，30K的關鍵詞對我來說很平常，那麼這裡就需要有一套玩具來執行這個事情。我的辦法是我有一套玩具，同時我有一批訓練有術的人專門的人來幫我弄這些。（方法他肯定不會寫出來，也得靠我們自己總結或者朋友的點撥。）

This system has allowed me to take an affiliate campaign that』s maybe making $100/day profit and explode it to the point it』s making $1000+/day profit in a matter of weeks.

Do you have a system in place to scale YOUR affiliate business?

上面的文章來自amit,我並沒有完全翻譯，因為沒那麼多時間，只是拋磚引玉一下，希望大家可以自己琢磨一下，還是能夠學習到不少東西的。也歡迎交流。

This time I really want to talk more about scaling and WHY that』s a big secret to success in affiliate marketing. I already talked about HOW last time.

現在我將更進上步的說一下規模化。

If you really think about it, building scale is an important part of any business. If you own one hot dog stand, you』re very limited in how much money you』ll make in one day, and on top of that it will consume all your time.

如果你只有一個熱狗攤位，那你的收入有限。

So how do you scale a hot dog stand?

You hire out someone to run your hot dog stand, heck, franchise it out, give then 90% of the profits and you take 10%. Now do this 100 times, and you』ll be making 10x more than you were with just one hot dog stand and have free up all of your time (except for possibly training new hot dog stand owners)!
那你可以請一些人幫你來運營熱狗攤位，也可以把經營權（或者說方法）賣出去。你只拿10%的利潤。如果做100次，你將得到10倍的收入。

Now you can imagine the enormous time and money it would take to sell a 100 hot dog stand franchises to people and get them up and running.

In most traditional businesses it』s REALLY hard to scale. Even in online businesses, outside of affiliate marketing, scaling can be a pain in the butt.

Think about it.

Even if you』re selling a software product online, how difficult would be to take your company from $1M/year to $10M/year? With 10 times the sales you』re going to need 10 times the customer support, ten times the server capacity, bigger office space, etc, etc, etc.

A lot of start ups go belly up because they face fast growth in the beginning and they can』t handle it, that is they can』t scale fast enough to handle the growth. Now that』s a scary thought!

在實業中，規模化並不容易。

So what makes affiliate marketing different?
在affliate裡面有什麼不同呢？

If you take your affiliate business for $500/day in sales to $5,000/day in sales you don』t have to worry about : hiring more employees, getting more office space, or anything like that.

Now the only bottleneck you may face here is your credit card limit, if you want to make $5,000/day in sales you』re most likely going to have to spend $2,000-$3,000 A DAY on ppc to hit that. If you get an American Express Gold card and build up your history you』ll have nothing to worry about (BIG TIP).

The ability to easily and rapidly build scale is what makes affiliate marketing a really unique business model.

I mean, what other business can you go into and start making $10k/month profit in within 3-6 months?

Now, last time I talked about how you need to build a team and a system to do the work of building scale in your affiliate business. I realized I talked above most people』s heads, so let me give more practical advice that newbies and intermediate affiliates can start applying right away.

Lets say you have success with dog training, you understand what keywords convert, what copy works. You』ve setup a nice review site, where you review various dog training ebooks etc.

So how do you scale this?
舉個簡單的例子，你如果發現「dog training」是一個有利可圖的市場，那所有的pet training你都可以嘗試。

Easy, promote other types of pet training ebooks using the same methodology you used for dog training. You can go into cat training, bird training, etc.

In different markets you need different strategies to be successful. You want to milk one market as much as you can before you go into another market, pet training is a perfect example.

So if you』re just starting out don』t get overwhelmed by Part I of my post, just do this:

Find a good niche, you』ll know it』s a good niche when you start making consistent profits!
Build on your success by split testing your landing page, split testing your Google ads, adding more keywords, and expanding your campaign onto other PPC search engines.
Now go into closely related niches (ie dog training, cat training, bird training) and use the same strategy you used in the original niche and duplicate your results.
It really is THAT simple!

你要做的就是這三步：
找到一個好的市場
分別測試你的LP，你的關鍵詞，增加更多的關鍵詞，不同的搜索引擎
進入相近的市場

就是這麼簡單。

這篇文章其實強調的是一種思維，相信大家都明白，但平時一定要多複習這種思維，你的成長才會更加快速。affliate難，其實也不難。2%的人成功了，為什麼。因為他們的思維不一樣。希望大家可以從中學習到一些東西。

顯示全部樓層 · 發表於 2009-1-4 03:36:08

寫的很好，確實很受啟發。

顯示全部樓層 · 發表於 2009-1-4 15:31:21

是的，非常有啟發

顯示全部樓層 · 發表於 2009-1-10 23:07:11

thanks for your sharing

顯示全部樓層 · 發表於 2009-2-8 23:46:14

不知現在用競價做銷售還有沒前途啊

顯示全部樓層 · 發表於 2009-2-9 15:59:13

學習.
燒錢測試.然後繼續燒錢

顯示全部樓層 · 發表於 2009-2-9 22:46:33

有燒錢的方法，也有不燒錢的方法，看你怎麼選了~~
燒錢的不一定賣的好，不燒錢的不一定賣的不好~~~~~

顯示全部樓層 · 發表於 2009-2-12 10:59:59

要燒錢才好嘛....................

顯示全部樓層 · 發表於 2009-2-25 00:53:33

頂一下！

愛國就來玩抗戰吧，抗戰推廣員力挺這款打鬼子的遊戲！
問道也是一款難得的好玩遊戲，問道推廣人會讓越來越多的朋友喜歡她！

顯示全部樓層 · 發表於 2011-2-8 11:45:30

謝謝分享。

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super affliate的秘密(轉譯)

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