Their emotions get in the way. Seriously.6 m* G7 P! W. r$ F1 T! {
e* b1 v8 o* j! MNow let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?2 d7 Q/ U4 D6 P4 X1 i
Here are a few possibilities:
6 P/ |6 u7 E7 l7 C3 Y- p1. Pause your campaign, and wait two days before you restart.+ o* I# T. G* b* g/ d! ?
2. Lower your bids by 50%. You can't keep losing money, can you?
% P4 E+ Y5 F( \& Q3 K# ~3. Shut down your campaign. Obviously this offer doesn't convert any more!
+ [' [3 Z, J+ _ O; _/ G4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
: @( g' U' k1 I6 I! V. ?$ DNow if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
6 p6 y7 \8 \% A) A* [& aThe fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.9 @0 `) _, d$ a# T
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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