Their emotions get in the way. Seriously.
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4 ?$ h$ K' e# j# \Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?- m) t& u! i% j
Here are a few possibilities:! L" n U. f* q. o1 E9 c' ~ K
1. Pause your campaign, and wait two days before you restart.
/ I6 i# o5 G0 D& e* T. }2. Lower your bids by 50%. You can't keep losing money, can you?: h3 ]5 {) r: q/ J q- q* s' |7 V& Y
3. Shut down your campaign. Obviously this offer doesn't convert any more!
0 m# D/ s2 P5 K9 F. m4 ]# p4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data. ' P3 g8 D8 ]2 t
Now if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
% l; q: D3 y" s$ ^The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability." A- s5 ^" i, D6 S) Q+ |
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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