Their emotions get in the way. Seriously.
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Now let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?/ d1 J+ m4 A1 M- T1 ^
Here are a few possibilities:
3 G* c" C/ ~; x0 w1. Pause your campaign, and wait two days before you restart.
0 ~& C9 S$ F9 w6 X" [2. Lower your bids by 50%. You can't keep losing money, can you?& y$ n$ S( _+ \) \" i( K) S9 b
3. Shut down your campaign. Obviously this offer doesn't convert any more!
2 s4 C8 g' c; a0 M# G4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data. 4 M0 ^, ?$ a- u2 f. H
Now if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
' ]1 ^9 ~' h. j; W: jThe fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.) `7 G9 ?0 b' l- n6 Q% Q
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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