Their emotions get in the way. Seriously.9 p, R+ P6 D) u% [% b6 `& D
; K7 W9 u9 E9 v" c9 F4 uNow let's say you get hit with a bad day. You have the same level of traffic, but it results in zero or very few sales. How should you react?
( B) l) W+ N+ K+ j$ {Here are a few possibilities:4 c3 G# L! X4 ^9 |) _) c9 O! |6 n
1. Pause your campaign, and wait two days before you restart.6 U# W: i- n' n" R
2. Lower your bids by 50%. You can't keep losing money, can you?. G7 e6 G7 s7 b9 ]) G/ U
3. Shut down your campaign. Obviously this offer doesn't convert any more!2 {1 k5 H& J9 K
4. Realize that on any given day, your conversation rate can fluctuate drastically. You make no changes to your campaign and continue to patiently collect conversion data.
; `- m3 C4 p3 E. tNow if you chose D, then you're right. However, would you really choose D? I mean, you just lost $300 that day. Out of the blue, your campaign conversion rate dropped! Shouldn't you do something?
7 O% t1 |& Q6 M, [The fact is, affiliates who choose options A, B, or C have let fear grip them. This type of fear will keep them from properly optimizing their campaign. In many cases, their campaign will never achieve profitability.# ?) E7 p) d3 S1 g2 S4 Z) ]
I know an affiliate who pauses profitable campaigns out of fear. No joke. |
發表於 2009-1-12 10:35:32
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