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複製代碼 目錄如下:
1 @% L* x) I" SPART I Building an eBay Business4 M& f. I( q! |( r5 w
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3! }; c5 f& U0 H- _% q- {' d
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
# u9 u! d' D3 D5 [" L+ s3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 290 t: c& I0 p" R, c
4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
4 N" `, f/ `, s# i. [& X1 w. g" O5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51& P9 [$ k- D! S6 K( K& y
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
Z5 @5 i* A% S8 w2 v7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
4 i7 I$ O& w3 L D- _6 j8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93
`; q6 |: \0 k( ^' q5 k9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107. O3 {$ ?0 I+ x% u9 q% r
10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
+ ~/ a7 {/ H1 ?, n9 I4 L2 D11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 1272 Q9 ^2 F5 }6 t) l
PART II Building Your Yahoo! Store ?* r: [1 ?' d( J6 O: A X2 `
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139
5 M, }; v8 @1 @8 @. D9 q13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153
0 L8 Y# z3 y% y- i6 y14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173" ~8 k% Q9 h3 b. a
15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
$ ?& D# J. \) `16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
- T6 d! }4 [& j3 }0 R! s# [0 b17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217% E( J& W9 s1 Y
18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 231
* B; N& A7 _' L0 T1 J19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 2430 }4 `( q8 z3 J* E3 b; I v. U
20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261) h# `7 O/ S3 ^% _2 ?5 B. L) A
21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273- c) h2 G" A# I5 ]& B4 j
x How to Make Money Online with eBay, Yahoo!, and Google+ p& G1 x, }3 G- q; x' D
PART III Using Google Pay Per Click and More to Grow Traffic) l0 P8 R+ L0 i( @6 Q
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 2897 |& v: P, c5 P( Q2 h! a3 V
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303 q# j8 o3 o7 E9 i7 ~& i l
24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319
$ t4 G% M# `5 Y25 Selling Through Shopping Directories: Froogle, Yahoo!% @' R3 ~4 q n8 b3 g4 t( M) f$ C
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333" Y4 N2 c. A8 K. a# l; G: }
26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
0 ^5 {7 ]5 d0 k$ B) z1 R3 o/ V0 _27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355
" D' e8 M' _& f, c/ T5 s28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 3657 P; n9 A, p! [' X7 V* M
29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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