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複製代碼 目錄如下:8 B0 M7 e( g0 |$ ]
PART I Building an eBay Business4 w1 Y5 H* n$ I; u
1 How Your Business Fits Online . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3/ e" C5 e: _# d/ g" G. I
2 Creating Your eBay Presence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
! h" r, W. \6 v. d1 L- L: f/ b3 Preparing to Sell . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29
: [0 q% V6 _2 ]5 P; `! t- D4 Planning Your Shipping . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39
4 M+ ]! d- u4 J! W) y% s5 Listing Your Items Effectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 510 F+ |- ]7 j& R! Y* L+ t
6 Monitoring, Modifying, and Managing Sales . . . . . . . . . . . . . . . . . . . . . . 71
* f/ k/ _( \- g; F4 [7 Payment, Shipping, and Feedback . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
! r% @5 Y5 O5 g2 @* y, j8 Automating and Scaling . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 937 L/ F9 G% G5 N- O/ h4 q' L
9 Opening an eBay Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107
/ A2 W% k3 M% O- W: t10 Marketing, Keywords, and Promotions . . . . . . . . . . . . . . . . . . . . . . . . . . . 119
6 c2 Y8 i: q# y) e& W$ E' D# K+ K11 Power Selling, Consignment Selling, and Analyzing Your Business . . . . 127
5 E/ w/ `; I' [8 @PART II Building Your Yahoo! Store4 t: z: I- J- v. H
12 Getting Started with Yahoo! Merchant Solutions . . . . . . . . . . . . . . . . . . . 139
3 y8 p! @2 d8 p4 }0 x. U13 Adding and Importing Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1535 k4 l, Y5 K- C7 C5 Y
14 Working in Store Editor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 173
+ q1 H4 k8 H0 p+ z/ o2 l$ t1 u15 Creating the Home and Section Pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . 189
& V2 m( g7 a. P16 Modifying Page Layout . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 205
6 u: r0 B/ q: p+ G4 t$ C17 Customizing the Site Design . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 217+ J; N) ~3 U/ _/ v- T/ j# c7 i
18 Defining Payment Methods and Your Checkout Process . . . . . . . . . . . . . 2319 c/ V1 l$ y# F* {% U4 Y7 \1 Q
19 Configuring Shipping, Taxes, and Inventory . . . . . . . . . . . . . . . . . . . . . . . 243# n+ m7 P' e& G' n; w9 O
20 Processing Orders . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
. V+ G- A) u1 N21 Promotion Strategies and Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 273& d, h" V; |* m
x How to Make Money Online with eBay, Yahoo!, and Google
2 C; P! K1 R; b) ^4 V2 KPART III Using Google Pay Per Click and More to Grow Traffic) Z9 b: `7 v. V6 ^ g
22 Google AdWords and Other Pay Per Click Programs . . . . . . . . . . . . . . . . 289+ \- j$ W9 A6 J) l/ p8 p. S6 D
23 Setting Up a Google PPC Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 303# X: s4 b# W% i, ]
24 Managing Your PPC Campaigns and Measuring Results . . . . . . . . . . . . . 319" g9 Z6 A% S. h" Q* R- K' @2 l
25 Selling Through Shopping Directories: Froogle, Yahoo!5 O0 Y, g J' \
Shopping, and More . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 333
O5 h7 R) G: n0 z26 Improving Natural Search Engine Ranking . . . . . . . . . . . . . . . . . . . . . . . . 339
) b: i/ Q1 M% t3 d27 Using Affiliate Programs and Other Marketing Techniques . . . . . . . . . . . 355; }" j7 K4 @* d$ R' ]) n* Z
28 Selling Through Amazon and Other Merchant Programs . . . . . . . . . . . . . 365
* V# U7 T* q/ b- H% D29 Cross-site Merchandising and Promotions . . . . . . . . . . . . . . . . . . . . . . . . 375 |
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