Pay Per Impression(CPM) --基礎篇（2）

  |4 D1 V& x1 ~3 y8 S) |! ?CPM
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7 V! y0 }& F, L' i/ KCost per thousand impressions.

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2 P2 a6 J. E; I  c+ B( jInformation

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# V' d8 c8 t! d% w6 zThe CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
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The total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.
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1,000,000 / 1,000 = 1,000 units
1,000 units X $10 CPM = $10,000 total price

+ ]+ X, b$ a! pThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression.
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/ v: M! F7 i& I. Q. }' @9 ~$ N$10 CPM / 1000 impressions = $.01 per impression

1 E6 @8 G) L8 z* S$ H6 F[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ]