找到後續文章了
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. o7 a" a- A3 N* _' uCan I Teach This PPC-CPA Stuff? Part 2
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Okay, here is the continuation of the story on how I got my& w9 d. [$ {0 w8 Z( b$ d
brother-in-law involved with driving traffic from pay per% h+ L- C; b+ Y3 o
click search engines to CPA lead offers.
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I left off on how he messed up his Google Adwords account/ U. |. F3 T# m8 @" ?1 R
and how I was trying to fix it.: K8 q% A( [( |5 n; m
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Here is what happened when I dropped the bid on that $1.25
0 s# T7 q( \) H- n2 mlead campaign from $1.00 down to about $0.25.- W5 Y4 q7 n+ }4 e9 X* z+ X4 ^
, W7 |$ b: m- |# e9 r6 h. l# lReady?
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Google accepted the new bid.
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Woo hoo!
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Now Waseem can actually make money on this offer. Google
7 g' Z0 g; g7 _# wrewarded this campaign because we had developed a good CTR
) L2 A2 ]; Q7 Oon the ads.! G& d6 e+ Q' G9 m1 k
2 n6 f& ~4 ]1 T+ TFrom this experience, I reminded him to develop his ad
, p l6 U" G1 j0 L/ ]writing skills to keep a good CTR ratio for all his ads on
3 K. C6 t1 I% `* HGoogle.
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He is not a big Google fan because of all their
* d7 y0 S: k. V# O& [* |rules and restrictions, but he really likes MSN and spent a
; j' a; K' s" |& Rlot of time on this PPC search engine setting up campaigns.
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# j* ^! Q. y1 ?+ P) w$ XHe only ever did learn Google Adwords and MSN Adcenter. He
/ i% [ A' J5 z; d* vcould have built a lot more traffic if he had experimented
2 C/ y! y, s- G1 I( R H3 c+ A0 ]with the list of other *profitable* pay per click search# X! l0 H/ L3 A4 X. o( p3 W
engines I had given him.6 g: m6 E: N" K+ E
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He started making some good money, but things could have
3 v( ?$ y) y, C0 z- `( ]: W0 K- jbeen better if not for the following:
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1. Never use a broke college student who hasn』t made more) [$ I" e! T) h2 k/ k- r# U, Q' F1 z
than $2,000 in an entire summer as a test subject. As soon
u( Y s" Y% Q; bas Waseem started making $100 in affiliate commissions a# M9 W5 Q9 P* t: o4 p0 L, K
day, he got lazy and stopped doing much.
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3 T( V0 Y) f% A3 w4 Q+ y0 ^2. World Cup: Waseem is a soccer fanatic and was *easily*: o+ w- Q" `2 W
distracted by the World Cup. So distracted that he told me
0 }& D: w9 j( w ?it was a *need* for him to watch almost all the matches.
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( K; t& U4 Q% y8 A* s- G3. He enrolled himself in a full-time course over the summer
$ a0 s; K9 a% j% R% P. kand had assignments and tests to complete. Okay, I will let, Q& d3 @5 z) g3 I
this one go.2 t# E- z$ {# h
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Over the three and a half months he spent at my home, he only+ {' d* s- ~( t$ n3 {) A( R" q
got around to driving traffic to 4-5 offers. I had hoped- o( r8 V) U* {6 B) ^
that he would have built enough traffic to pull off a; [' ^) G' B* @8 S' S
$10,000/month.
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, Z% q3 `- \2 j, J3 I) g; B ^Here are the result of Waseem』s stats since mid-May by* f$ B$ I/ e- y6 A: z. u& s
month:
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& A5 @" @2 h$ }: {** May **
8 o* M. d9 ^! U. V1 e- wRevenue: $830.054 ?2 d' H" ?* H! `" l \
Cost: $616.38" m5 X. } m$ [
Profit: $213.67; A g8 l; O0 x" p! F
Net Margin: 25.7%8 l! p) c* y/ v C( y& B' l
. J$ W: g% d& I2 \+ c% d) A** June **# H3 x0 ~' @: n/ N4 }
Revenue: $2,526.95
$ E7 K m7 Z- c4 W! q* y: hCost: $2,390.28; w6 I7 c3 c3 ]% O3 O$ r- @8 F4 Z8 t
Profit: $136.67- G/ S7 v5 R; S
Net Margin: 5.4%
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- i H7 I3 F3 }6 T% O* l" m** July **( v( g5 K6 U- W) j
Revenue: $2,787.40* w6 C( y5 j/ F0 c9 D, }
Cost: $1,749.53/ q# P# `# H7 \7 P* \0 j: v1 L4 I
Profit: $1,037.87
3 R ]; i3 X/ K* i- V3 o7 x: I dNet Margin: 37.2%
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/ m* K6 x" A9 K0 {8 |** August **
% j* y" A' d S' `/ nRevenue: $2,983.30
# G K8 D# Z. ]9 MCost: $1,945.83; L, p+ G, ~ r9 ]
Profit: $1,037.47
5 X( w4 H7 i9 b5 r, v" F1 QNet Margin: 34.8%+ e0 x8 i& `: L/ E2 a! f" ]% M
- a2 n5 j4 N; e5 g** September **
+ \' C7 T3 k: D) O9 B4 ZRevenue: $3,841.30
! @( a0 X5 Z; n7 t4 U; X/ P! ~( PCost: $2,662.145 V4 ^, B/ I& M+ E
Profit: $1,179.16
+ O% K* }/ F. G1 T iNet Margin: 30.7%
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** October **0 ~( q, }/ ?' `3 W! ^
Revenue: $3,752.30
- H; w8 p2 C7 gCost: $2,701.78
6 g) X8 P0 E1 s- `Profit: $1,050.52
% g% A' {8 u" v8 S# p* CNet Margin: 28.0%! g- b0 v, r9 c5 P
, n; C# T& E# }/ H) Z** November (forecasted) **% r4 `' B3 x+ f; x6 D( q/ ^7 l
Revenue: $3,280.008 q, _4 s$ F, S; I u
Cost: $2,403.00* H8 K1 z# {, F; x1 y
Profit: $877.00& k9 Q, H Z- Z: q
Net Margin: 26.7%8 j* T) k5 Y! E
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For some people, they may say that the above profit is not
" n- j1 X! ?* v( H! E& B7 Z3 w; wa lot of money. But for others, that is enough to cover
8 c I! l' g j- s0 L" q8 q" Ja mortgage and car payment.' F" J( R- f. Y9 G+ B! K/ X
- O8 T' K0 c# D' rFor Waseem, this was a windfall.4 b/ ] X5 w/ M6 t% g, t [
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Waseem got lazy and gave up to soon. It still makes me mad9 p* r5 l/ A& B" I. I+ |
when I think about the potential.
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In fact, it was ironic that when he went back to university
/ R' H9 O" f- X# y8 q; p A4 }in September, he virtually did nothing and his affiliate
. f) a0 o) L+ u+ B- P4 Ucommissions jumped to almost $4,000 in both September and6 u; v7 C: N* C/ \' t; d* V
October.; L( O- U* C6 }* E# q6 M9 p
+ z2 ~. z& N9 k, j! |. DIf he had just spent a few hours optimizing his campaigns6 l; v5 x; K) B8 H5 a9 z
using the *system* I showed him, he could have easily netted
" [# s) d" l+ r' r' A50% of these gross revenues as profit.2 p( e5 x' Z, a- y, l c
I1 u' J! S* y* J2 \. xHe still isn』t doing anything with his campaigns, but is8 C: y x$ N; U1 \+ s) g
still netting an average of $1,000 in profit a month on
3 F/ K. D! t0 hcomplete auto-pilot.$ @% l( l O9 o* S; Q
# Y" b% Z0 N8 ^5 ^I actually just recently saw him after he came up to help me
- w9 U. e! _; q5 \+ Y* Nset up my recent two day seminar in Toronto.1 D' x' }8 @2 E7 c; u1 k+ F" K: X
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You should have seen the look on his face *after* my two day$ `9 G; W% i5 g5 J2 y
seminar, when I spilled the beans on *everything* I do to
" `0 [5 k7 e9 m# g8 k$ xselect group of 25 participants.$ [# z6 a9 D5 H/ x# f8 j2 j ~
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I only taught him about 30% of what I knew.
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He came up to me and kept repeating 「Man, I gotta finish& V' V; j/ ^& ^
school and start ramping my campaigns up.」
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2 D3 n- v; w Q/ }3 x$ [" }Don』t worry bud, only one more semester left.
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8 ^: n" c# p) \4 d- D% t8 H* nHope this story motivates you that if a broke college
- ^; N& V( J# C/ F& Wstudent who didn』t have *any* Internet marketing experience
% E$ |; B! m7 M9 b9 n S, g' }+ Ncan make money using the PPC to CPA money model, so can you.
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Start building those CPA campaigns!
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9 `! p7 A' o, d C* }, G" s, t/ QGauher |
發表於 2008-2-25 03:10:58
