本文摘自How To Start An Internet Business一書，對建站過程提出了自己的建議，新手可以看看) a: j$ x& [6 C E& r
Attention:+ f4 y1 \$ Y, ^8 F8 z
This is by no means a complete list, nor is it mandatory to go through every step. This is
6 N9 G, ]: e7 e3 vsimply a generalized strategic breakdown of what works in online marketing and is typical of how an Internet business is set up.
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0 f( ^/ {) D& p0 D5 i: e3 j1 bSelect and purchase the most appropriate domain % x- c( n& `$ [* p5 A- D' x$ H L q
name(s). 1 t! B$ s: c: |. c H; x
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Select and purchase the most appropriate website hosting # H9 v# p- y$ c! C
package for your site.
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3.
( ^; S9 f; O/ G6 o } h* {8 O" EBuild the website(s). : r; t) s$ N) I) j# i% K
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Develop a clear differentiation strategy (pick a niche) * |. U+ I5 x3 m, C% U' V# H; X
that positions you in the marketplace as unique and an : [- [/ d" @6 c
expert in your field.
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Write benefits-laden, customer-focused, sales copy to
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6.
, ^, O- |: b+ F2 ~ u! h/ nImplement a payment processing system to accept online ' r& }1 n; K0 V: [
and offline purchases if required. 3 z* W9 D% f- n6 {6 b. T
7.
$ c5 F. b2 a% l7 w( c# QCreate 「free」 content to offer your target audience that
+ R3 }# i7 T6 K% V$ d, ?) p5 T% jsoft-sells your expertise, establishes your credibility and / D; b2 r" _+ C) G
builds your contact list. & `+ @8 ` s7 V2 J9 a
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Set up autoresponder series to distribute your free , j$ D* S2 ~$ J/ m! S: f5 F
content and capture email addresses to build a list of
9 ]0 w. R" j: Nprospects. ! ]# T+ ]! l6 }
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9.
3 f% v0 R$ r# u* A* Y9 `9 ?Implement Pay-Per-Click search engine advertising / \ O3 I7 e- l$ G! R- Y3 y$ ?
campaign(s) to bring in traffic.
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Optimize your web pages for search engines so in a few
4 w7 ?% ~1 t4 }) R5 ]months your site starts to enjoy free traffic from Google, . w; w; v2 h' V' m ]: G0 i
Yahoo! and MSN Search.
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Proactively work on search engine optimization including
0 G4 D1 N# Z2 N/ ]5 z: Jbuilding backlinks, adding new content and networking . k* J* u* F7 A
online. , v2 a: _' R7 u, J: N$ ^' i$ |/ Y
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Tweak all the above so that conversions (new customers)
/ c( S, S3 [1 Eincrease and consequently profits increase.
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發表於 2013-7-14 09:03:10
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