8 K% i2 K5 @1 [7 E
2 N- W3 I. Z+ y+ A& n
CPM
7 i* i2 |0 C1 C( v8 G1 G
! j9 z3 S3 c6 X2 p& c. `6 ?& sCost per thousand impressions. , [# a9 `- O" G$ O8 e6 Z
* @8 F/ Z! o' I- |9 |
& g/ P, b4 I& c3 p/ M! }Information: g" s6 {0 j' Q, v! @3 O! q
P$ H& p5 `7 U/ X5 |9 V
- R" i* @$ \6 o: MThe CPM model refers to advertising bought on the basis of impression. This is in contrast to the various types of pay-for-performance advertising, whereby payment is only triggered by a mutually agreed upon activity (i.e. click-through, registration, sale).
6 c* D" {7 w- I. e1 [
& p2 ?, n9 F6 XThe total price paid in a CPM deal is calculated by multiplying the CPM rate by the number of CPM units. For example, one million impressions at $10 CPM equals a $10,000 total price.$ y, u- ^: W# J S, c2 |! v7 L
5 Y3 F/ M* v" m1,000,000 / 1,000 = 1,000 units; `3 t! |& U; g# d3 X7 m
1,000 units X $10 CPM = $10,000 total price
. J8 D, n. O3 D; q
4 B0 V- q$ ^- jThe amount paid per impression is calculated by dividing the CPM by 1000. For example, a $10 CPM equals $.01 per impression./ G8 e/ v2 c5 @
) m/ k( l- i$ U1 H
$10 CPM / 1000 impressions = $.01 per impression
& X; w# c( F4 ^
1 _5 Q7 x# h, y+ h5 S[ 本帖最後由 段續風 於 2006-9-28 17:47 編輯 ] |
|
發表於 2006-9-28 14:10:01
提升卡
沉默卡
变色卡