Audience Intelligence Tools* n4 e Z+ w+ q$ s1 w t) a2 A0 W
Demographics Prediction
. v' p# E8 B- h6 Y6 j$ |2 m4 E6 UPredict a user's age, gender, and other demographic information, based on their online behavior' K) B2 V4 i- |" Z
Detecting Online Commercial Intention
2 O* F& J6 k% B8 ?" |; R# XPredict customer intention to do a transaction based on their search queries or recently visited URLs3 K/ _# Z: `! i8 B4 z
Local Ads on PC( S8 A, P5 x+ B" @* X z ?
Delivers relevant local ads based on a user's current location5 C+ \+ h- _) Q3 y( x
Explore MSN
& {2 A+ b4 Y0 I9 |9 F9 gAnalyze publisher website content and its audience for ad placement and targeting' a) V( y8 M' a$ Y8 k" ^1 E( v
[Retired]Forecasting Search Volume Seasonality* g+ V7 M4 O& q0 i! C. D% u6 W& P y
Forecast the seasonality patterns of search queries) Q1 Z8 s/ J1 G4 }6 W4 ?2 s
8 V o' g3 N0 Q$ G
Keyword Research Tools
* h1 m2 C2 d; q$ J$ v: v* Y* _Entity Association Graph
9 w1 w5 T e+ Q' k8 l. _. E2 n9 y! ZExplore the correlations among entities when they co-occur within a query or user session
9 ~$ v! @. F: Z0 XKeyword Group Detection$ }3 F- M: W5 @
Given a word or phrase, find a set of similar words among the online queries. m9 Y- U6 v$ K! ^* M0 L [8 G5 d
Keyword Mutation Detection
! H; K' u# o5 DDetect frequent misspellings or alternative spellings of the same keyword in search query logs
. c) w9 T, x0 K# b. F5 AKeyword Forecast$ ]3 k2 P# N( g3 z7 G8 z
Forecast the impression count and demographic predictions using a selected list of keywords% g( A r" X2 d L- ]5 t0 J
Search Funnels
# M+ A* V: \- S* eAnalyze and visualize user search sequences in the form of funnels
+ ~7 S) a g5 t; H* S3 y[Graduated]Keyword Service Platform (KSP)
. W/ s! h7 `9 KKeywordServices Platform (KSP) contains a set of algorithms that dig intovarious data sources and provide keyword intelligences through a set ofWeb services APIs8 E9 q u' O5 ?, O3 |6 u4 ]& I
9 D8 \- O% j: ?7 K* _
Content Analysis Tools) @* I. A! _; I7 t5 G# ^) q
People Name Detection* q5 u# V- S6 f( Y& Y/ R7 `
Detect names of people in a query
+ j8 ?) a- M6 E7 @$ z6 X- l! tProduct Classification
) C, H& Y1 x% {Classify products into categories
( |# b1 b$ o0 P- UCross-Language Keyword Suggestion, _- f( `3 \: z' U8 m! |
Suggest relevant queries in a different language based on the query logs
' P( E4 N! ?7 L7 ^! }Content Categorization* B2 N6 q! k# m( c
Classify websites into categories) t! @0 i% g' m
Detecting Geographical Location. w$ I7 `$ z; m, n, ]3 f
Provide additional location details in a search query6 e+ O' K! x8 [* z7 z% R; {* H
Entity Analysis2 o$ x7 b* h/ s* G5 S! V
Analyze multiple-word entities in a search query
m; h, w, ?( eSensitive Webpage Detection$ N' M- T7 ]* G$ I8 [# D
Detect whether a Web page contains sensitive content
, W) [( H% a& e0 wContext-based Acronym Resolution
* p+ _% L" F0 Y) K) C' NExpand acronyms and abbreviations based on related search keywords
' {( u2 X! W% Q& B9 |5 U" Q+ B& P& @4 IAd Text Writer/ M; B6 q$ J5 b x7 A! k; B, j: Y2 Z
Automatically generate text ads for an input URL4 E/ c4 k9 t4 n0 W$ F4 W; }2 b1 ?
% y" u/ F- e' n% {- D
Video & Interactive Media Tools/ m X! H \: q: Y! X% L
Video Hyperlink% ~9 K/ ?* [- y: ]1 k; W! M8 I% W
Employ user interaction to get more information about objects in a video9 _) J$ B) W# {7 i- a: a
: P; ~( n! p/ ^8 }/ PSocial Networks Tools
. F- I: a5 w7 h! y$ f& w+ `Social Video
& f6 d! z! e* _6 AAdd and share comments on video frames. |
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發表於 2008-9-6 16:02:15
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